Library of Congress-Central Charge File can no mem^h H/B/HS Date — 9-26-33 Author BftAio Sally Tforiift j— MJ 193^19^4 T. , Title M/H/BS(BSS) Division L^5»el#l3| gf- /Milk, Employee rvrv (ilass Book COPYRIGHT DEPOSIT 1 Scanned from the collections of The Library of Congress AUDIO-VISUAL CONSERVATION at The LIBRARY,./ CON GRL'SS Packard Campus for Audio Visual Conservation www.loc.gov/avconservation Motion Picture and Television Reading Room www. loc.gov/rr/mopic Recorded Sound Reference Center www.loc.gov/rr/record PHILADELPHIA'S PIONEER VOICE PIONEER OF THE AIR FOUNDED IN 1919, the Radio Corpora- tion of America has completed 18 years of pioneering effort to develop and improve the uses of radio. Starting "from scratch," RCA has created a world-wide communications system with direct circuits between the United States and 42 foreign countries, and with ships at sea. It has created a nation-wide broadcasting sys- tem of endless cultural possibilities, now rapidly expanding its services by short-wave to all the world. It has created essential instru- ments for the radio transmission and recep- tion of sound, of code messages, and of fac- simile reproductions, and for the recording and reproduction of sound on records and on motion picture film. It has created countless radio devices indispensable to modern science, industry, medicine, telephony, and public safety. It has created the basis for a system of electronic television, forecasting the day when radio sight, added to sound, will per- form a useful public service. Today the Radio Corporation of America is owned by nearly a quarter of a million stockholders in 48 states. No one person owns as much as Vi of 1% of its stock. Achievements of the past 18 years are a tribute to the Ameri- can tradition of service in the public interest through private initiative and ownership. RCA presents the "Magic Key" every Sunday, 2 to 3 P.M., E. S. T. , on NBC Blue Network. RADIO CORPORATION OF AMERICA RADIO CITY • NEW YORK, U. S. A. NATIONAL BROADCASTING COMPANY • RCA MANUFACTURING COMPANY, INC RCA COMMUNICATIONS, INC. • RCA INSTITUTES, INC. • RADIOMARINE CORP. OF AMERICA r PRESENTS The 1938 RADIO ANNUAL Jack Alicoate, Editor COMPILED BY THE STAFF OF RADIO DAILY Copyright, 1938, by The Radio Daily h ^ UonRfBfs ©CI A Bit Of Introduction By THE EDITOR jDJADIO DAILY, the national daily newspaper of a great industry, is happy (Jj^i to present to the radio world its first yearly edition of RADIO ANNUAL. Whether one thinks of radio as an art or as a business, it has become one of the world's greatest industries, the entertainment medium for many millions and a tremendous force for cultural and educational enlightenment. To its everlasting credit, it is the cleanest and most wholesome medium of public expression in the world. Its ramifications are many. Hundreds of its important elements dovetail in synchronic precision. Television is just over the hill. And d! 'N THE pages that follow, RADIO DAILY, through RADIO ANNUAL, presents a prac- tical and working guide to Radioland and a picture of what's what and who's who in the radio field. Statistical and informative data has been gathered from the four corners of the world. For ready reference, the volume has been broken down into three major sec- tions: I, "Stations and Networks," the back- ground of the industry; II, "Backstage,* which includes the studio and all elements entering into the production side of radio; III, "The Busi- ness Side," covering the important part played by the advertising agency, the station repre- sensative and the sponsor before the program reaches the mike. Lesser but important departments include "The Literary Side," "The Legal Side," "The Cultural Side," "Television," "The Technical Side" and a comprehensive "Foreign Section." • • • jD^ADIO ANNUAL has been an entire year in preparation. It has had Jell-0 Program Admiracion Shampoo With sincere appreciation — /a General Foods — Young & Kubicam — National Oil Prod- ucts— Chas. Dallas Reach and their Staffs Exclusive Management JACK LAVIN Park Central I hotel New York 10 EDITORIAL INDEX Educational Radio Projects, U. S. Office of Education, Personnel 826 Educational Side of Broadcasting, Ar- ticle by Lyman Bryson 65 Manual for School & Non-Professional Groups 914 National Advisory Council on Radio, Personnel 826 National Ass'n of Educational Broad- casters: Membership 904 Personnel 827 National Committee on Education by Radio, Personnel 827 Radio Production for the Educational Broadcasts 911 Egypt, a Survey 944 Electric Converters 806 Electric Signs 819 Electrical Contractors 808 Electrical Measuring Equipment 809 Electrolytic Condensers 805 Elevators 809 El Salvador, a Survey 944 Emergency Lighting Systems 814 Engineers, Consulting, Practicing Before FCC in 1937.. 791 Engineers, Institute of Radio, Personnel, History, Etc 794 England, a Survey 959 Equalizers 809 Equipment Buying Guide 801 Estonia, a Survey 944 Events in Radio. 1912-1937 894 Exploitation Digest 525 Extinguishers, Fire 809 — F — Facsimile: Article on Facsimile Broadcasting by W. G. H. Finch 453 Experimental Stations 452 FCC Regulations 445 Facts & Figures About Radio 39 Fan Publications 867 Fans 809 Federal Communications Bar Ass'n, Per- sonnel 826 FEDERAL COMMUNICATIONS COMMISSION: Announcement of Call Letters' Regula- tions 519 Article by T. A. M. Craven on Radio & Television Trends & Policies 905 Broadcas'.ing Application Regulations.. 401 Consulting Engineers Practicing in 1937 791 Facsimile Regulations 445 Opinion of General Counsel on News- paper-Owned Stations 409 Personnel 79 Production Regulations 467 Television Regulations 445 Federal Theater Radio Division, Personnel & Productions 520 Federal Trade Commission: Advertising Jurisdiction 475 Functions & 1936-37 Activities 679 Procedure of Radio Advertising Cases . . 7S6 Filter Chokes 805 Filters, Interference 809 Financial: Brief Statistical Summary 73 Corporate Summaries of Principal Radio & Affiliated Companies 771 Radio Stocks in 1937 770 Finch, W. G. H., Article on Facsimile Broadcasting 453 Finkelstein, Herman, Copyright Publica- tions 764 Fire Extinguishers 809 Fireproof Doors 808 Fixed Condensers 806 Fixtures, Lighting, Plumbing (brass. bronze, iron) 810 Flashers 810 Flood Lights ... 814 Floor Covering 810 Flowers, Artificial 811 FOREIGN: Article by John H. Payne on Department of Commerce Radio Activities 931 Article by Lawrence D. Batson on Mar- ket for Radio Apparatus . 799 Article on Radio Abroad 59 Foreign Section 925 International Broadcast Stations 926 International Broadcasting Union, His- tory & Scope, Article, by A. R. Bur- rows 928 Publications 867 Radio Markets 933 11 • Tops in program sound transmission is Vertical-Cut Wide Range recording, pro- duced only by World at Transcription Head- quarters. Back of this amazing method* stand years of research by Bell Laboratories experts, the engineering genius of Western Electric Com- pany, and the unequalled experience of World Broadcasting System in the highly specialized art of radio recording. 120 advertisers in 1937 bought more than 30,000 hours on 485 stations to broadcast their World recorded programs. As of February 1, 1938, over 450 stations (437 in U. S. and Canada) had installed special equipment to broadcast World's Vertical- Cut programs. Transcriptions represent only a small per- centage of total campaign costs, yet they may affect the value of every radio dollar you spend. Protect your advertising investment all the way — insist on Vertical-Cut Wide Range recording. • • • *Hearing is believing! An audition at any World office, or any World-affiliated station, will prove to you there's nothing else on the air to equal the beauty and reality of Vertical-Cut recording and reproduction. WORLD BROADCASTING SYSTEM ATLANTA • CHICAGO • NEW YORK HOLLYWOOD • SAN FRANCISCO • WASHINGTON EDITORIAL INDEX Television Summary 456 Fortune Magazine Survey 93 Forum. Radio Editors 83 Four A's (see Associated Actors & Artists of America) 825 France, a Survey 945 Fuses 811 — G — Genemotors, Converters, Rotary 818 General Electric Co., Financial Summary. 772 Generators 811 Germany, a Survey 946 Gillette, Don Carle. Article on Radio Past- Fresent-Future 35 Glossary, Radio 917 Goldsmith, Dr. Alfred N., Article on Pre- paring for Television 61 Government Radio Contracts, Article by John B. Brady 692 Greece, a Survey 947 Guatemala, a Survey 945 Guilds 821 — H — Haiti, a Survey 947 Hanson, O. B., Article on Technical Ad- vance of Radio in 1937 788 Hard-of-Hearing Devices 811 Hardware 811 Havana Radio Conference 95 Hazel tine Corp., Financial Summary 773 Headlines of 1937 from RADIO DAILY. ... 888 Headphones 811 Hearst Radio Editors' Annual Radio Poll . . 94 Heaters. Organ 811 Heating, Cooling & Ventilating Systems . . 806 Historical Events in Radio 43 History of Radio, 1912-37 894 Honduras, a Survey 948 Horns & Speakers 812 Hungary, a Survey 948 — f — Incandescent Lamps 812 India, British, a Survey 938 Institute of Radio Engineers. Personnel, History, Etc 794-826 Instrumentalists & Their Work in 1937. . . . 621 Insulated Tubing 812 Insulators 812 Inter-Amercian Radio Conference 95 Intercity Broadcasting System, Personnel & Stations 154 Interference Filters 809 International Broadcast Stations, Article.. 926 International Broadcast Stations in the U. S 410 International Broadcasting Union, History & Scope, Article by A. R. Burrows.. 928 International Short Wave Club, Personnel. 826 Inter-Office Communication Systems 812 Introduction, by Jack Alicoate 3 Iowa Network, Personnel & Stations 154 Irish Free State, a Survey 948 Iron Work, Architectural 812 Italian Radio Market, Article by Hyla Kiczales 524 Italy, a Survey 949 — J — Jacks & Plugs 812 Japan, a Survey 949 — K — Kiczales, Hyla, Article on Italian Radio Market in the East 524 King-Trendle Broadcasting Corp. (see Mich- igan Network) 155 Knobs & Dials 808 Koon, Cline M., Article on Radio in Edu- cation 97 — L — Lambs, The, Personnel 826 Lamps, Incandescent 812 Lascaze, William, Article on Radio The- ater of Future 797 Law in Relation to Radio, Article by Louis Nizer 738 Leaders, Orchestra, & Their Work in 1937. 609 Leading Markets in the U. S 696 Lee Broadcasting System, Don, Personnel & Stations 154 Legal Bibliography 765 Legal Side of Radio 737 Legislation, Bills Introduced in Congress During 75th Congress 761 Lewis, W. B., Article on Relationship of Radio & Motion Picture Industries . . 922 Libraries, Script 494 Library, Radio 883 Lighting: Lighting & Equipment, Stage 813 13 PEGGY STONE NAYLOR ROGERS BOB HOWARD HOWARD ESARY INTERNATIONAL RADIO SALES (A DIVISION OF HEARST RADIO, INC.) A firm of national representatives organized to render an improved type of service to a selected group of stations. A discussion of this new departure in the field of station repre- sentation will be welcomed ... MURRAY GRABHORN General Manager, Netv York City NAYLOR ROGERS BOB HOWARD JOHN LIVINGSTON Manager, Chicago Manager, Detroit Manager, San Francisco PEGGY STONE HOWARD ESARY Director, Station Relations, Manager International Radio Productions New York City Hollywood, California W. < 2. ROUX Director of Promotion Neic York City Notv R e presenting: WCAE . . Pittsburgh KNOW . . . Austin WBAL . . . Baltimore WACO .... Waco WISN . . . Milwaukee KEHE Los Angeles KOMA . Oklahoma City KYA San Francisco KTSA . San Antonio WLS . . . Chicago WINS . . . New York KOY . . . Phoenix u EDITORIAL INDEX Fixtures 810 Systems, Emergency 814 Lights: Aisle 802 Flood & Spot 814 Literary Side 865 Lloyd, Ted, Promotion Digest 525 Locals, AFM, Personnel 828 London, Howard J., Article on the Business Side of Radio During 1937 697 Lorenzen, R., Article on Television Syn- chronization 449 Los Angeles Telephone Numbers 102 Loudspeakers 815 Lubcke, Harry R., Article on Modern Tele- vision Systems 447 Luxemburg, a Survey 950 — M — Magazines in Radio Field 867 Majestic Radio & Television Corp., Finan- cial Summary 773 Managers & Agents 495 Manchuria, a Survey 941 Manual for Radio Stations 777 Manual for Schools & Non-Professional Groups 914 Markets. Foreign Radio 933 Markets. 100 Leading in the U. S 696 Maryland Network, Personnel & Stations. . 155 Mason-Dixon Radio Group. Personnel & Stations 155 Masquers, The, Personnel 826 Masters of Ceremonies & Their Work in 1937 583 Masts, Antenna 803 McNinch, Frank R., Article on Broadcast- ing 37 Measuring Equipment, Electric 809 Men Who Made Radio News in 1937 107 Merchandising Digest 525 Metal Panels. Racks & Cabinets 815 Meters 815 Mexico: Stations 441 A Survey 951 Mica 815 Michigan Network. Personnel & Stations. 155 Microphone Accessories, Cable, Stands.. 815 Microphones 815 Milestones in Radio 43 Modern Television Systems, Article by Harry R. Lubcke 447 Motion Picture Equipment 815 Motors 815 Music Publishers 511 Music Publishers Protective Ass'n. Per- sonnel 826 Music Stands 815 Musical Directors & Their Work in 1937. 655 Musical Instruments 815 Musicians & Their Work in 1937 621 MUTUAL BROADCASTING SYSTEM: Agency Billings. 1937 676 Commercial Programs. 1937 538 Network Billings. 1935-36-37 674 Network Map 140 Personnel, Policies, Etc 143 Publications 887 Sponsor Expenditures, 1937 677 Sustaining Programs, 1937 560 — N — National Advisory Council on Radio in Education, Personnel 826 NATIONAL ASSOCIATION OF BROADCASTERS: Personnel 82S Reorganization Program 75 Standard Conditions for Spot Broad- casting . 693 Temporary Organization 75 NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS: Member Stations 904 Personnel 827 NATIONAL BROADCASTING COMPANY: Agency Billings. 1937 676 Commercial Programs, 1937 538 Network Billings, 1935-36-37 674 Network Map 144 Owned-Managed-Programmed Stations. 152 Personnel 147 Program Policies 149 Publications 887 Sponsor Expenditures, 1937 678 Sustaining Programs. 1937 561 National Committee on Education by Radio 827 15 8 Stations in 8 Major Markets ; ■ •/..-- ■:".*.: -.■.,..'' • - ' ■ ; -' ,:.:', ',. ..>* v -^.^x The Only Station in GRAND RAPIDS WOOD -WASH The Only The Only Station in Station in BATTLE CREEK BAY CITY WELL WBCM WX (Key St DETF blue NBC • King-Trendle Broado The Paul If. Raymer 1 Complete Network 1 Low Price The Only Station in FLINT WFDF The Only Station in JACKSON WIBM The Only Station in KALAMAZOO WKZO ting Corporation, Detroit Representative d Stations in 1 Complete Network 8 Major Markets 1 Low Price TEST ED aid PROVEN i882&fe$m TheOnly The Only Th« Only Station in Station in Station in GRAND RAPIDS BATTLE (REEK BAY CITY WOOD-WASH WELL WBCM WX'Z (Key St ion) DETF )IT TheOnly TheOnly TheOnly ThjOnly Station in Station in Station in Station in FLINT JACKSON KALAMAZOO LANSING WFDF WIBM WK20 WJIM King-Trendle Broadcasting Corporation, Detroit ThePaulH.Jjtgyme* Co., Representative The SAGE of Westminster FIRST CHOICE OF LOCAL ■MH'HlUkTO ► The shrewd merchant of West- minster Street (the principal busi- ness thoroughfare of Providence) like other local advertisers, uses the radio station he knows to be FIRST. WPRO has more local advertisers than any other Provi- dence station. y y Double-Checked by The SAGE of Surveus LEADING IN NATIONAL AUDIENCE ► The local advertiser is right. Both prominent national audience sur- veys, which serve to guide national advertisers, indicate the WPRO audience leadership in the Provi- dence area. WPRO in Providence Basic Columbia Broadcasting System Station 630 Kilocycles Cherry and Webb Broadcasting Company . . . National Representatives: Paul H. Raymer Co., New York, Chicago, Detroit, San Francisco. 18 EDITORIAL INDEX National Networks. Article by M. H. Sha- piro 45 National Union Radio Corporation Finan- cial Summary 773 National Variety Artists Inc. (NVA). Per- sonnel 827 Needles, Phonograph 816 Needles, Recording 816 Netherlands, a Survey 951 Network, 1935-36-37 Billings 674 Networks, Canada 158 Networks, 1937 Commercial Programs... 538 Networks, National, Article by M. H. Sha- piro 45 Networks, National and Regional 129 Networks, Regional 153 Networks, 1937 Sustaining Programs 559 New York City Telephone Numbers 100 New Zealand, a Survey 952 Newfoundland, a Survey 952 News Commentators and Their Work in 1937 643 News Editors and Their Work in 1937... 655 News Events of 1937, Ten Outstanding. . 41 News Headlines of 1937, RADIO DAILY. 888 News Services, Radio 513 Newspaper- Affiliated Stations. Canada. . . 440 Newspaper-Owned Stations 403 Newspaper-Owned Stations, Opinion of FCC Counsel 409 Newspaper Radio Editors and Writers . . . 879 Nicaragua, a Survey 955 Nickel and Nickel Alloys 816 Nizer, Louis, Article on Radio Programs and New Radio Concepts 738 Northern California Broadcasting System. 155 Norway, a Survey 953 Novelty Talent and Their Work in 1937. . 625 — O — Oklahoma Network, Personnel and Sta- tions 155 Orchestra Leaders and Their Work During 1937 609 Organ Heaters 811 Organisations 821 Organs 816 Ornaments, Plaster 816 Oscillographs, Cathode Ray 805 — P — Palestine, a Survey 954 Panama, a Survey 954 Panels, Racks. Cabinets 815 Papers and Cloths. Varnished 820 Paraguay, a Survey 954 Patents, Granted in 1937, Compiled by John B. Brady 767 Payne, John H., Article on Department of Commerce and its Radio Activities. . . 931 Performers and Their Work During 1937. . 583 Periodicals 867 Permanent Magnet Alloys 816 PERSONNEL: Advertising Agencies 699 AFM Locals 828 American Association of Advertising Agencies 691 Associations, Clubs, Guild, Unions 821 Columbia Broadcasting System 134 FCC and FCC Field Force 79 Institute of Radio Engineers 794 Mutual Broadcasting System 143 NAB (Tentative) 75 National Broadcasting Co 147 Networks in Canada 158 Program Producing Firms 507 RADIO DAILY 76 Radio News Services 513 Regional Networks 153 Research Companies 735 Stations in Canada 421 Station Representatives 683 Stations in United States 177 Television Stations 460 Transcription Firms 483 Peru, a Survey 954 Philippine Islands, a Survey 955 Phonograph Needles 816 Phonograph Pickups 816 Photo-electric Cells 816 Photo-electric Tubes 820 Pick-ups, Phonograph 816 Plaster Ornaments 816 Plugs and Jacks 812 Plumbing Fixtures 810 Poland, a Survey 955 Policies, Program, CBS 136 Polls, 1937: RADIO DAILY 89 Daily News 93 10 O'Cedar Sunday Swing Concert The Make-Believe Ballroom Zephyr Cigarettes Gruen Watch Davis Baking Powder B. C. Products Consolidated Drug Aspirub Twenty Grand Cigarette Transcription Series Management WNEW Artists' Bureau, 501 Madison Avenue New York 20 EDITORIAL INDEX Fortune Magazine Survey 93 Hearst Radio Editors 94 Stage Magazine Awards . . . . 92 World-Telegram 91 Portugal, a Survey 956 Posts, Binding . 804 Potentiometers 816 Preparing for Television Broadcasting, Ar- ticle by Dr. Alfred N. Goldsmith 61 Presenting an Electrical Transcription, Ar- ticle by Herbert R. Ebenstein 505 Problem of Synchronization, Article by R. Lorenzen 449 Producers and Their Work in 1937 655 Producers, Program 507 PRODUCTION: Announcers' Work in 1937 627 Article by Norman S. Weuer 57 Books Pertaining to 885 Dramatic and Variety Artists' Work in 1937 583 Educational Broadcasts 911 FCC Regulations 467 Musicians' Work in 1937 621 News Commentators' Work in 1937 643 Novelty Talent's Work in 1937 625 Orchestra Leaders' Work in 1937 609 Personnel's Work in 1937 655 Program Producers 507 Script Libraries 494 Sport Commentators' Work in 1937.... 648 Terms 917 Transcription firms 483 Vocalists' Work in 1937 597 Writers' Work in 1937 615 Program Directors and Their Work in 1937 655 Program Producers 507 Programs, Network Commercials in 1937. 538 Programs, Producers 507 Programs. Pet Shows of U. S. Stations... 563 Programs. 1937 Sustaining 559 Promotion Digest, by Ted Lloyd 525 Prospects of Television. Article by Gilbert Seldes 477 Public Address Systems 817 Publications of Columbia Broadcasting System, Mutual Broadcasting System, National Broadcasting Co 887 Publications, Copyright, by Herman Fink- elstein 754 Publications, Trade, Fan, Foreign, General 867 Purifiers, Air 802 — Q Quartz Crystals Accessories 817 — R — Racks, Cabinets and Panels 815 Radio Abroad, Article 59 Radio and Television Trends and National Policy, Article by T. A. M. Craven.. 905 Radio Broadcast Engineers and Techni- cians, I. B. E. W. Local 913, Personnel 826 Radio Club of America, Personnel 827 Radio Corporation of America, Financial Summary 774 RADIO DAILY First Annual Poll 89 Radio Editors and Writers, U. S. News- papers 879 Radio Editors' Forum 83 Radio Glossary 917 Radio History Makers of 1937 107 Radio in Education, Article by Cline M. Koon 97 Radio Manual for School and Non-Profes- sional Groups 914 Radio Manufacturers Association, Person- nel and Functions 827 Radio Past-Present-Future, Article by Don Carle Gillette 35 Radio Programs and New Radio Con- cepts, Article by Louis Nizer 738 Radio Theater of the Future, Article by William Lascaze 797 Radio Writers Guild of the Authors League of America. Personnel 827 Receiving Tubes 820 Recorders, Disc 817 Recording Equipment 817 Recording Needles 816 Rectifying Tubes 820 Regional Networks . . . 153 Regulations Regarding FCC Applications. 401 Regulators, Voltage 820 Relationship of the Radio and Motion Pic- ture Industry. Article by W. B. Lewis. 922 Representatives, Radio Station 683 Research Organizations 735 Resistors . 817 Rheostats 817 Rigging. Stage 818 21 n n * ® A great and needed Repertory of American and European Music Licensed to virtually the Entire Broadcasting Industry EDITORIAL INDEX Rotary Converters and Genemotors 818 Rumania, a Survey 956 Russia, a Survey 959 — S — Sarnoff, David, Article on Television and Radio Industry 49 Scenery, Stage 818 Script Libraries 494 Script Writers and Their Work in 1937.. 615 Seldes. Gilbert, Article on Television 477 SESAC (Society of European Stage Authors and Composers Inc.), Members 517 Shapiro, M. H.: Article on National Networks 45 Article on Stations 47 Shields, Vacuum Tubes 820 Showman's Calendar 522 Showmanship Digest 525 Signs, Changeable 818 Signs, Directional 818 Signs, Electrical 819 Singers and Their Work in 1937 597 Society of European Stage Authors and Composers, Inc. (SESAC): Personnel 827 Publisher Members 517 Society of Jewish Composers, Publishers and Song Writers, Personnel 827 Sockets 819 Sockets. Vacuum Tubes 820 Solder 819 Soldering Irons 819 Sound Effects Apparatus 819 Sound Retarding Doors .809 Soviet Union, a Survey 959 Speakers and Horns 812 Speakers, Loud 815 Sponsors' Advertising Expenditures for 1937 676 Sports Commentators and Their Work in 1937 648 Spot Broadcasting, Standard Conditions.. 693 Spot Broadcasting, Standard Order Blank. 695 Spot Broadcasting, Article 681 Spotlights 814 Sprinklers, Automatic 819 Stage Equipment 819 Stage Lighting Equipment 813 Stage Magazine Radio Awards 92 Stage Rigging 818 Stage Scenery 818 Standing Committee on Communications of the American Bar Association, Per- sonnel 827 Standard Conditions Governing Contracts and Orders in Spot Broadcasting. . . . 693 Standards of Practices for Radio Stations. 777 Stands, Microphone 815 Stands, Music 815 Station Representatives 683 STATIONS: Canada, Alphabetical List 413 Experimental Broadcasting 411 Facsimile 452 International Broadcasting in the United States 410 & 926 High Frequency 412 Mexico 441 Owned or Partly Owned by News- papers 403 Representatives 683 Television 444 & 460 United States Alphabetical List by Cities 172 United States Alphabetical List by Call Letters 161 Their Pet Programs of 1937 563 United States List by States and Cities, Giving Personnel, Policies, Technical Data, etc 177 Stations, A Practical Manual of Practice. 777 Stations, Article by M. H. Shapiro 47 Statistical: 1912-37 Radio History 894 Financial 73 Progress of Radio 43 Stewart-Warner Corp., Financial Summary 775 Stocks. Radio, In 1937 770 Stromberg Carlson Telephone Manufactur- ing Co., Financial Summary 775 Studios, The Radio Theater of the Future by William Lescaze 797 Survey Organizations - ■ ■ ■ 735 Sweden, a Survey 957 Switchboards 819 Switches 819 Switzerland, a Survey 957 — T — Talent Activities in 1937 585 Talent, Managers and Agents 495 Talent, Novelty and Their Work in 1937. . 625 23 TRANSRADIO has Established for all time the right of the radio industry to broadcast news without limit or restriction. Identified the principle of freedom of the press with the prin- ciple of freedom of the air . . . and thus helped strengthen and perpetuate the birthright of radio in America — its independ- ence. Pioneered and hastened the development of other radio media for the dissemination of news, such as facsimile and the use of short wave wireless for rapid, inexpensive delivery of news to the broadcaster. Shown a more rapid growth in its first your years than any older news agency showed in its first entire decade. will Continue to serve radio primarily. Develop newer, more efficient forms of radio newsgathering and distribution. Remain the most progressive news organization in radio, and the most modern in the world. Transradio Press Service 24 EDITORIAL INDEX Technical Advance of Radio During 1937, Article by O. B. Hanson 788 Technical. Books and Pamphlets Pertain- ing to 886 Technical. 1912-1937 Progress 894 Telephone Numbers: Chicago 105 Los Angeles 102 New York City 100 Television and the Radio Industry. Article by David Sarnoff 49 TELEVISION: Broadcasting Stations 444 & 460 Foreign Summary 456 FCC Regulations 445 Article by Dr. Alfred N. Goldsmith 61 Article by T. A. M. Craven on Trends and National Policy 905 Article on Synchronization by R. Lor- enzen 449 Article by Harry R. Lubcke 447 Article by David Sarnoff 49 Article by Gilbert Seldes 477 Books Pertaining to 886 Ten Outstanding Radio News Events of 1937 41 Terms, Studio - Continuity - Production - Sound - Engineering 917 Texas Quality Network, Personnel and Stations 155 Texas, West, Broadcasting System, Per- sonnel and Stations 157 Trade Publications 867 Transcription Producers 483 Transcriptions, Article by E. L. Bresson.. 501 Transformers 820 Transmitting Condensers 806 Transmitting Tubes 820 Trends of Radio and Television and Na- tional Policy, Article by T. A. M. Craven 905 Tube Shields, Vacuum 820 Tubes, Cathode Ray 805 Tubes, Photo-electric 820 Tubes, Radio Receiving 820 Tubes, Rectifiers 820 Tubes, Transmitting 820 Tubes, Vacuum, Transmitting 820 Tubing, Insulated 812 Turntables 820 — U — Uniforms 820 Union of South Africa, a Survey 958 Union of Soviet Socialist Republics, a Sur- vey 959 Unions 821 United Kingdom, a Survey 959 University Broadcasting Council, Personnel 827 U. S. Office of Education. Educational Ra- dio Project. Personnel 826 Uruguay, a Survey 958 — V — Vacuum Tube Shields 820 Vacuum Tube Sockets 820 Vacuum Tubes, Transmitting 820 Variable Condensers 806 Variety and Dramatic Artists and Their Work During 1937 583 Varnished Cloths and Papers 820 Venezuela, a Survey 960 Ventilating Heating and Cooling Systems. 806 Virginia Broadcasting System, Personnel and Stations 157 Vocalists and Their Work in 1937 597 Voltage Regulators 820 — W — Warner Bros. Pictures, Radio Interest. . . . 776 Weiser, Norman S., Article on Production. 57 Westinghouse Electric & Manufacturing Co., Financial Summary 776 West Texas Broadcasting System, Person- nel and Stations 157 West Virginia Network, Personnel and Stations 157 Wire 820 Wisconsin Radio Network, Personnel and Stations 157 World-Telegram. Annual Radio Editors Poll 91 WPA Federal Theater Radio Division, Per- sonnel and Productions 520 Writers and Their Work in 1937 615 WTMJ (Milwaukee) Standards of Practice. 777 — Y — Yankee Network. Personnel and Stations. 157 Yugoslavia, a Survey 960 — Z — Z Network. Personnel and Stations 157 Zenith Radio Corp., Financial Summary. . 776 25 Orchestras Artists Production CONSOLIDATED RADIO ARTISTS, INC. THIRTY ROCKEFELLER PLAZA NEW YORK, N. Y. TELEPHONE— COLUMBUS 5-3580 • Cleveland • Chicago • Dallas • Hollywood • San Francisco • PAUL WHITEMAN CHESTERFIELD— W ABC— CBS FRIDAYS, 8:30 to 9:00 P.M. • RUSS MORGAN PHILIP MORRIS— TUES.. NBC— 8:00 to 8:30 P.M. SAT.,— CBS, 8:30 to 9:00 P.M. • MAREK WEBER CARNATION— MONDAYS— WEAF— NBC. 10:00 to 10:30 P.M. and others 26 J ADVERTISING 1938 A Aaronson, Irving 70 Advertisers Broadcasting Co., Inc 476 Advertisers Recording Service, Inc 464 Aerogram Corp., The ... . 468 Air Features, Inc 478 Albert, Don 68 Aldin, Jimmy 612 Alexander, A. L 60 American Radio Features 476 American Record Co. of California 468 Anders, Terry 650 Anthony, Earle C, Inc.. 190 Appleby & Appleby 88 & 295 Artists Management .... 498 Associated Cinema Studios 97-A Associated Music Pub- lishers, Inc 484 Atlas Radio Distributing Corp 126 Australian Radio Pub- lications, Ltd 878 B Baker, Phil 44 Barnes Printing Co., Inc. 500 Barrie, Clyde 606 Barron, Blue 114 Baruch, Andre 628 Bennett, Lois 98 Benny, Jack 48 Billboard, The 866 Birdseye Reflector Lamps 793 Block, Hal 86 Block. Martin 20 Bloom, Joseph 480 Blue. Helena 611 INDEX Breen and De Rose 603 Brinckerhoff, E. V 6 Broadcasting Abroad, Ltd. 698 Broadcasting Business . . . 878 Bryan, Arthur Q 616 Buckley, Floyd 592 Burn, Walter P., & Associates 304 c CKLW 268 California Hotel 82 California Radio System, The 142 Callaghan, George H. . . . 504 Campbell, Roy 606 Cashman, Ed 654 Cassel, Walter 99 Charioteers, The 604 Cherniavsky, Josef 654 Chidnoff Studio 510 City Photo Engraving Corp 796 Clark Phonograph Record Co 490 Collins, Ted 8 Colonial Network. The... 128 Columbia Broadcasting System, The .... .130 & 131 Consolidated Radio Artists, Inc 26 Continental Radio Press . . 308 Cornett, Alice 99 Cosmopolitan Studios. Inc. 504 n D'Artega 10 Demling. Bill 116 Devine, J. J.. & Asso- ciates. Inc 682 27 1938 Dictograph Inter-Com- municating Telephone Systems 74 Dictograph Products Co., Inc 74 Dolan & Doane, Inc 498 Dragonette, Jessica 50 E Earnshaw Radio Produc- tions 490 F Fain, Sammy 511 Ferris, Earle 602 Fields, Arthur 599 Fields, Shep 54 Finch Telecommunications Laboratories, Inc 450 Fototone Sound System . . 482 — G Gary, Sid 605 Gennett Sound Effects ... 489 Getts, Clark H., Inc 496 Ghostwriters Bureau .... 620 Gill, Frank, Jr 116 Goodman, Benny 52 Gordoni, Lillian 474 Graham, Ross 602 Griffin, George ... ... 603 Grofe, Ferde 612 Grombach, Jean V., Inc . . 464 H Hadley. Hap. Studio. . . 506 Hall. Fred 599 Hayes, Sam 644 Hearst Radio, Inc 14 jack Levin cJersonal ^t I lanagemeiii for a oLtmiiea \f lumber of LHiriisis (jtovetnng all cJOrancnes oj ike i/~imusemeni /ynausirv. PARK CENTRAL HOTEL, NEW YORK 28 ADVERTISING INDEX Hoff, Carl 106 Hollywood Plaza Hotel.. 82 Hollywood-Roosevelt Hotel 82 Hope, Bob 584 Hull Hotels 82 f International Broadcast- ing Corp., Inside back covers & 84 International News Service 34 International Production Studios 482 International Radio Sales 14 Iowa Network, The 156 Ives, Anice 586 J Jolson, Al 42 K KDYL 378 KECA 190 KERN 142 KEX 338 KFAB 290 KFBK 142 KFI 190 KFOR 290 KFWB 188 KGFW 290 KGKO 368 KGKY 290 KGNF 290 KGW 338 KIDO 220 KJR 386 KMBC 280 KMI 142 KMMJ 290 KMTR 96-A KNOW 332 KNX 192 KOIL 290 KOMA 332 KOMO 386 KOY 228 KRMC 320 KSL 378 KTSA 332 KVOO 335 KWG 142 KaDell, Carlton 634 Keech, Kelvin 630 Kelsey, Carlton 658 Kelso, Bill 650 King, Helen 694 King, Jean Paul 98 King-Trendle Broad- casting Corp 16-17 L La Franconi, Terri 98 Langham, Roy 480 La Porte, Paul 656 Lavin, Jack 28 Levy, Estelle 586 Lewis, Mori 619 Lipset, Ben B., Inc. ... 98 & 99 Lombardo, Guy 608 Lyons, A. & S 80 & 81 M Mac Bryde, Jack 582 McAlister, Aee 601 McClatchy Broadcasting Company 142 Mahoney, Wilkie 619 Major, Jack 46 Manners, Zeke 508 Marks, Garnett 646 Martin, Harry, Enterprises 508 Martin, Joe 69 Martini, Nino 38 Maryland Network 258 Mayfair, Hotel 82 Meakin, Jack 588 Medbury, John P 619 Mertens & Price, Inc 480 Michigan Radio Network 16-17 Microphone, The 868 Mole Richardson Company 792 Moore, Hal 98 Morgan, Raymond R., Co. 488 29 Morris, William, Agency Inc 64 Morris. Willie 99 Morse, Carlton E 654 Motion Picture Daily. ... 870 Mutual Broadcasting System Back cover Myrt and Marge 582 JV National Broadcasting Company 146 NBC Recorded Program Service 122 National Transcription Features 492 Nebraska Broadcasters Association 290 © Oboler, Arch 619 O'Connor, Cavan 601 Onondaga Radio Broad- casting Corp 312 p Paige, Raymond 612 Pan American Radio Productions, Inc 478 Pearce, Al 106 Penner, Joe 40 Perkins, Ray 582 Perrin, Sam 616 Peterson, Donald 470 Phillips, Arthur B 616 Price, Howard 98 q Quigley Publications . 870 Quinn, Don 614 Quiz, Professor 56 R Radio Art 872 RCA Manufacturing Co. Facing Page 1 Radio Dial 874 Radio and Electrical Sales 876 Let9s look at the "One day back in 1931, when radio was a good deal younger, an NBC engineer named ED STRONG, who was working with me on one of our pro- ductions, suggested the idea of recording programs off the air for the pur- poses of checking and study. I'm afraid I wasn't very enthusiastic, because the only available records at that time were pretty useless when it came to proving anything about the show as it came over the air. Today, every program that is taken off the air for Batten, Barton, Durstine & Osborn is recorded by ED STRONG. We have found these recordings invaluable in perfecting details of our production and in giving us a clear morning-after view of each radio performance." Roy S. Durstine President — Batten, Barton, Durstine & Osborn "I believe you were the pioneer in the field of taking broadcasts off the air and doing so intelligently and scientifically. I know you have never spared any expense in your effort to secure the finest in record- ing machines and materials. After six long years of friend- ship and association, it gives me much pleasure to congratulate you on your rapid strides towards even more perfect recordings of our broadcasts. It has been a pleasure to associ- ate with you. If at any time I can be of assistance to you, please do not hesitate to call on me." Rudy \ iiliee "We have had records made by several companies over a period of a year, and I believe you should know that yours have been far su- perior. So often records will stand only two or three playings. Not so with yours. Your records, under repeated playings, preserve their original fine quality. In all cases the results have been excellent. Because of these facts, plus your reasonable prices, you may be sure that any future recording orders required by RADIO GUIDE will be placed with you." Wilson Brown Eastern Editor Radio Guide Thanks Gentlemen! And to you other people who use recordings: phone us a request for a sample transcription of your show. It will cost you nothing to prove to yourself you can now buy the finest recording available for no more than you may be paying for inferior quality. EDWIN STRONG Inc. 3448— 75th St. Jackson Heights, N. Y. Telephone: NEwtown 9-3232 30 ADVERTISING INDEX Radio Events, Inc 466 Radio Feature Service, Inc 602 Radio & Film Methods Corp 489 Radio Guide 120 Reid, Don 600 Reis, Irving 104 Rhodes, Doris 604 Rhodes, Jane 605 Rocke Productions, Inc. . . 474 Rockwell-O'Keefe, Inc. . . 108 Ross, Charles, Inc.. . .792-793 Ross, Lanny 62 Rubinoff 622 S Saphier, James L 112 Saunders, Ray 71 Scott, Ashmead 620 Scripps-Howard Radio . . 360 Script Library, The 466 Selznick, Myron, Ltd 78 Senator, Hotel 82 Service Programs, Inc. . . . 466 Smith, Kate 8 Society of European Stage Authors and Com- posers, Inc 22 Sound Reproductions Corp 486 Souvaine, Henry, Inc 470 Standard Radio 124 Standard Rate & Data Service 118 Star Radio Programs, Inc. 480 Stein. Harold 504 Stevenson, Robert 71 Stirling, Nora 618 Stoddard, Marie 116 Stoll, Georgie 58 Strong, Edwin, Inc 30 Swanson. Billy 110 Swanson, H. N., Inc 617 Sweeten, Claude 656 T Thesaurus, NBC 122 TransAir, Inc 492 Transamerican Broadcast- ing & Television Corp. 4 Transradio Press Service 24 Tucker, Tommy 612 Twentieth Century Radio Productions 468 V United Press 36 Universal Microphone Co., Ltd 790 V — Valentino, Thomas J 489 Vallee, Rudy 580 Van Steeden, Peter 613 Ventura, Ray 608 Vincent, Elmore 592 Voorhees, Don 610 W WAAT 296 WAAW 290 WACO 332 WATL 216 WBAP 370 WBBM 222 WBIG 316 WBIL Inside back covers & 84 WBNX 306 WBRE 350 WBT 314 WCAU 344 WCBD 224 WCBM 258 WCKY 250 WCLE 326 WCOA 212 WCOP 262 WCPO 360 WDAS 347 WDBO 213 WEMP 224 WFBL 312 WFIL 346 WGES 224 WGPC 216 WHAS 251 WHB 282 WHIP 236 WHK 326 WHN 67 to 72 WHOM 308 31 WIP Inside front cover WJAG 290 WJEJ 258 WJJD 226 WJNO 214 WKAT 212 WLAC 363 WLAW 264 WLS 228 WLW 324 WMBG 382 WMC 360 WMCA Inside front cover WMPS 360 WNEW 32 WNOX 360 WOAI 374 WOPI 358 WOR 160 WOV Inside back covers & 84 WOW 290 WPEN Inside back covers & 84 WPRO 18 WRBL 216 WSAL 260 WSBC 224 WSM 362 WSNJ 295 WSYR 312 WTBO 258 WTIC 204 WWJ 270 WWL 254 WXYZ 16 & 17 Wagner, Frederick H.. . . 614 Warner Bros. Broadcast- ing Corp 188 Wayburn, Ned 502 Weed & Co 2 Werby, Jack 496 White, Lew 623 White, Melvin 654 Whiteman, Paul 498 Wicker, Ireene 588 Willis, Claire 98 Willson, Meredith 613 Wilson, Powell & Hayward. Inc 472 Wolf Associates 472 Wolf. Edward 472 Wood. Barry 598 World Broadcasting System 12 Worthington. Dorothy 494 Wrigley Publications. Ltd. 876 Yankee Network, The 128 IT ANY WAY YOU LIKE ... By the number of local accounts W^ on the station. ^ ...By the number of spot national accounts on the station. ... By the number of station feature programs. (And all sponsored!) ...By Cost per Listener. WNEW delivers more listeners for the dollar spent than any sta- tion in Metropolitan New York. 32 THIS IS THE FIRST YEARLY EDITION OF RADIO ANNUAL 1938 Designed to cover radio com- pletely, for distribution shortly after the first of each year, and issued to Radio Daily subscribers as part of Radio Daily Service. 33 Gentlemen* are going to cing January 1, **£ *Dr our ne*s depend upon 1 ^ ^-* not only £f Sr^eVve ^fST^SS^ s s -urs-s-e riff *£* — s ficientiy one 0f tne > d. t0 disconti^u subscn to flbicn *e 101 service success, . - . Very cordia^y^' rttlalen^eiss INTERNATIONAL NEWS SERVICE • RADIO Past - Present - Future By DON CARLE GILLETTE Editor Radio Daily &AS> • • LESS than two decades ago, radio broadcasting as it exists at present was not believed possible except by a small handful of persons. Today it is taken for granted by everybody. What new wonders it will unfold a generation from now, or even sooner, is up to those same men of vision who have the courage to carry through despite the doubts of the skeptics. Mediums of entertainment and methods of business are continually changing or being replaced to conform with new inventions and new patterns in mass thinking. Minstrelsy came and went. Vaudeville did likewise. The legitimate theater is on its last legs. Radio entertainment, in so far as type of program is concerned, has pretty much followed the same course that was trod by the stage, and it is only in recent years that a few strictly radio formats have been developed to a point where they belong specifically to radio. Whereas the engineers and technicians of radio have made steady improvement in the mechanical end, the producing department has shown less enterprise and ingenuity; much of today's dramatic radio fare, for instance, is the equivalent of the old-time "mellers" of stage and screen. Radio's popularity in the years to come will depend entirely on the broadcasters1 ability to hold the public ear by improvements, innovations and periodical fillips to revive interest when it falls into one of those inevitable ruts. The stage lost out because it stubbornly refused to admit that any other form of entertainment could ever take its place. Radio will insure its own permanence by bearing in mind that something else can replace it unless radio itself changes with the times. 35 INGS ACCURACY & SPEED 30 Blank & Stoller, fnoto BROADCASTING THE primary objective of broadcasting should not be money-making but the meeting of the public demand for a service that is dependable, impartial and fair to all American interests and free from features that are offensive or hurtful. A very large percentage of our population of all ages listens daily to broadcast programs. They are heard in the homes in cities, towns, hamlets, and on the farms. They reach the people whether at work or at play. Sta- tion managers are under a direct and great responsibility for the character of these programs. Programs in Amer- ica today are in many respects superior in quality. There is, however, room for great improvement if this agency is fully to meet the reasonable demands of the listening public. Informed social vision will point the way to an increas- ingly entertaining, wholesome, instructive and acceptable service. Frank R. McNinch Chairman, Federal Communications Commission 37 CONCERT SCREEN NINO OPERA RADIO FN Tenor Star of the Metropolitan OPERA * CONCERT * RADIO * MOTION PICTURES Current season booked solid to June 1M— appearing in concert throughout America, fifth season Metropolitan Opera Company, and as guest star on outstanding radio programs — including Ford, Chesterfield, Coca-Cola, etc. «,„„ &£m?%r jfe2r w ** VICTOR RED SEAL RECORDS KNABE PIANO 38 RADIO FACTS and FIGURES There were 723 licensed broadcasting stations in the U. S. at the beginning of 1938; also 20 licensed experimental television stations. Number of network stations as of Feb. 1, 1938 were: NBC, 143; CBS, 115; Mutual, 76. • Out of some 31,500,000 American families, more than 25,000,000 have radio sets; 4,500,000 homes have two or three sets, and there are in excess of 5,000,000 radio- equipped autos. • Radio time sales in 1937 exceeded $125,000,000, compared with $108,000,000 in 1936; national network billings accounted for about 55 per cent of the amount. Approximately $500,000,000 was spent by the public in purchasing 8,000,000 radio receiving sets in 1937, against 8,248,755 sets sold in 1936, when the all-time record was set. Amount spent on radio talent in the past year is roughly estimated at $45,000,000. • A survey by the magazine Fortune on favorite pastimes gave radio first place with 18.3 per cent; movies, 17.3 per cent; magazines-books, 13.8 per cent; hunting-fish- ing, 11 per cent; watching sporting events, 10.4 per cent; newspapers, 7.1 per cent. The average home radio set is in use a total of four hours daily. Music averages about 62 per cent of total program hours on U. S. stations. The 718-ft. KDKA antenna at Saxonburg, Pa., is the highest welded structure in the world. Radio sets are replaced every three years, on an average. 39 "COCOMALT" presents * JOE PENNER EVERY SUNDAY EVENING * COLUMBIA COAST-TO-COAST NETWORK TIME 5:00 P.M. CENTRAL 6:00 P.M. EASTERN 7:0C SCRE ) P.M. MOUNTAIN 8:00 P.M. PACIFIC NC, EN — RKO RADIO PICTURES, 1 "ROLLING STONES" now in production "BING BANG BAILEY" in preparation Address: 8665 Sunset Boulevard — Hollywood — California 40 Ten Outstanding Radio News Events of 1937 W Frank R. McNinch Succeeds Late Arming S. Prall as Chairman of FCC and Orders Drastic Changes in Commission. American Federation of Musicians Forces Broadcasters to Hire More Musicians. NAB at Special Meeting Votes Reorganization and Raise in Dues. Unions Launch Organization of Radio Workers, Resulting in Wide- spread Adoption of 40-Hour Week, Wage Increases, Etc. John Elmer is Elected President of NAB, succeeding C. W. Myers. Warner Bros. Pictures Revealed as Having 65 per cent Control of Transamerican. © WLW Line is Established as Potential Fourth National Network. Congressional Probe of Radio Demanded in Several Bills. Elliott Roosevelt Becomes Head of Hearst Radio. Paul M. Segal, attorney, suspended for irregular practices before FCC; charges against George S. Smith dismissed. 41 A THE FASTEST GROWING PROGRAM 1 Kl 1 IN AMERICA RINSO - LIFEBUOY WITH AL JOLSON T 42 MILESTONES important and interesting A steps in the progress tik of commercial radio First patent on a wireless system was granted July 30, 1872, in the U. S. to Dr. Mahlon Loomis of Washington, D. C. • Marconi sent and received his first wireless signals across his father's estate in 1894. # First signal to be sent across the Atlantic was plucked by Marconi in Newfound- land on Dec. 12, 1901. • Broadcasting as it is known today "officially" started Nov. 2, 1920, when KDKA of Pittsburgh aired the Harding-Cox election returns. Station operated under an experimental radio -telephone license until Nov. 7, 1921, when its regular broad- casting license was issued. • First station to obtain a regular license for broadcasting was WBZ, Springfield, Mass., which was issued a license by the Department of Commerce on Sept. 15, 1921, while WWJ, Detroit, was licensed Oct. 13, 1921, although it opened experimen- tally on Aug. 20, 1920. # First radio station to broadcast a play by television was WGY, Schenectady, which transmitted "The Queen's Messenger," a one-act drama, on Sept. 11, 1928. • Warner Bros, was the first film studio to go on the air with a program — the weekly "Vitaphone Hour" over CBS in 1928. • A telephone tieup between WEAF, New York, and WNAC, Boston, on Jan. 4, 1923, was the first "chain" broadcast; first multiple station hookup took place in June of same year. « Dempsey-Carpentier fight was the first boxing match to be aired, with Major Andrew J. White as announcer, on July 2, 1921. • Opening of Congress was broadcast for the first time on Dec. 4, 1923. • First international program was rebroadcast by WJZ from Coventry via Houlton, Me., in 1924. • First coast-to-coast broadcast took place Jan. 1, 1927, when a Rose Bowl football game was aired. « First round-the-world broadcast sent from Schenectady on June 30, 1930. • President Roosevelt inaugurates "fireside chats" on March 12, 1933. • WLW in Cincinnati starts operating with 500,000 watts, first and only station with such power (experimental). RCA starts television tests from Empire State Building, New York, on June <29t 1936. 43 PHIL BAKER Currently appearing in "The Goldwyn Follies" The Good Gulf Program Management Sunday 7:30 — 8 P. M. EST. Lyons, McCormick & Lyons Columbia Broadcasting System 44 NATIONAL NETWORKS * By M. H. SHAPIRO Associate Editor RADIO DAILY ft UNQUESTIONABLY one of the most healthy and progressive industries in the world, the major networks, virtually without knowledge of depressions, much less recessions, have never taken a step backward since their inception. Continuous progress, both financially and as public servants, has marked each successive month of their comparatively short histories, with the lucrative 1937 score showing a 16 per cent increase in gross receipts for the three major companies. Of the record breaking- total of approximately $69,200,000, NBC contributed $38,651,286, up 12 per cent, for both the Red and Blue webs. CBS gross billing totaled $28,722,118, an increase of 24 per cent. Mutual billings for the year were not far from the $2,000,000 mark. The general trend at the close of the year was highly encouraging, as evidenced by the December billings. During the year 1937, NBC added 41 stations (although not quite as many markets), bringing the grand total for the Red and Blue to 143 stations, with more ad- ditions in line for 1938. CBS added 21 stations and 18 markets, 3 out- lets " being involved in station changes, giving a grand total of 108 at the close of the year. For 1938 additional outlets have been set. Mutual, which began the year with 20 odd stations, increased the chain to 76 all told. In each in- stance, whether NBC's two chains, CBS or Mutual, the wattage added was a considerable factor. Apart from newcomers, increased power grants to numerous outlets further boosted the wattage, while NBC and CBS expansion plans were much in evidence as to new equipment and facilities. Adver- tisers and their agencies have ac- tually written the success story of the radio network, and are con- tinuing to write it, daily. Educational side was strongly advanced, with NBC hiring Dr. James Rowland Angell. former Yale University prexy, as educa- tional counselor. CBS formulated its Adult Educational Board, com- prised of a strong array of nation- ally known educators and publi- cists. NBC brought Toscanini to conduct its own symphony orches- tra to match CBS' New York Phil- harmonic broadcasts. Mutual has likewise sought to leave no stone unturned in an effort to maintain good music and educational fea- tures. For 1938 the financial outlook is better than ever. The major net- work executives are busy concern- ing themselves with new develop- ments, problems and obligations to the vast listening public. (For complete network section please turn to page 129) 45 JACK MAJOR Willson Powell Cr Hayward, 444 Madison Ave. New York City PLaza 5-5480 Inc. Columbia Artists, Inc. 485 Madison Avenue New York City Wlckersham 2 - 2000 46 1937-ST ATIONS-1938 ik By M. H. SHAPIRO Associate Editor RADIO DAILY ik jtyA GENERALLY speaking, the individual station found itself in a stronger position financially during the year 1937 as compared to the year previous. A spot business recession made itself felt in the late fall, but this was considered more or less a part of the same aspect that con- fronted many other industries at the time. For the coming year the broad- casters will be under additional overhead of serious nature, par- ticularly the independently owned affiliated outlets of major webs. The increased burden imposed by the AFM requires a minimum of $1,500,000 to be absorbed in extra musician salaries by the affiliates alone. What, if any, additional bur- den will be imposed upon the whol- ly independent stations remains to be seen at this writing. Two major problems that con- fronted the broadcasters in 1937 were the AFM demands and the decision to reorganize the NAB, brought to a head as a result of the musician situation. Outcome of the reorganization plan for the trade association will be found in another section of this volume pertaining to the NAB. Usual percentage of Construc- tion Permits for new stations were issued by the FCC during the year, and important power increases were granted numerous outlets. Appointment of Frank R. McNinch as Chairman of the FCC and the resultant new setup and procedure is generally regarded as being a fair one. Utterances by Chairman McNinch and other commissioners indicate no drastic changes in policy beyond what has taken place. (For complete station information please turn to page 159) Jack Benny JELL-O PROGRAM My Cast MARY LIVINGSTONE DON WILSON PHIL HARRIS KENNY BAKER SAM (SHLEPPERMAN) HEARN ANDY DEVINE My Authors: BILL MORROW ED BELOIN 48 TELEVISION AND THE RADIO INDUSTRY By David Sarnoff President Radio Corporation of America, and Chairman of the Board of the National Broadcasting Company RADIO — which grew from the seed planted by physicists to the point where it affects the life of nations — has "arrived," but only at an early station on its journey. We are just beginning to enter, in any practical way, the fascinating domain of ultra-high frequencies — in which radio sight will be added to radio sound. RCA EXPERIMENTAL STATION Television emerged from the labor- atory "into the open air" on June 29, 1936. At that time RCA engineers began transmitting television images from the RCA experimental station at the top of the Empire State Tower, New York City, to receivers at selected observation points throughout the metropolitan area. As a result of con- tinuous experiments under actual serv- ice conditions the transmitting anten- na and much of RCA's other televi- sion equipment has been remodeled several times. TELEVISION ENGINEERING PROGRESS Week by week and month by month television engineering progress has seemed slow and difficult. Yet when we look back today over the relatively short period that separates us from our first television field tests we can observe a number of definite and prom- ising achievements. Whereas in 1936 each separate image was scanned with 343 lines, today we are scanning with 441 lines. This standard of picture-definition is now generally regarded as satisfactory. Dur- ing the past year the color of tele- vision pictures has been changed from green to black-and-white, and their brilliance greatly increased. The size of the picture has been increased from approximately 5x8 inches to IVz x 10 — almost double the area. In addition, important progress has been made in projecting television pictures of ap- proximately 3x4 feet onto a screen. Kinescopes and other articles of tele- vision equipment have recently been made available to amateur experimen- ters. TELEVISION PROGRAMS These are some of the technical ad- vances in television accomplished by RCA engineers during 1937. Mean- while, the broadcasting service of RCA — the National Broadcasting Company — has been operating an experimental television studio in the RCA Building, and has also made significant progress in the development of television pro- grams. Lighting and make-up, sound effects, scenic design and studio archi- tecture, as well as the manipulation and coordination of television cameras, have been the subject of continuous study and experiment by NBC engi- neers and program specialists. New techniques for the writer, the director, 49 Management : HAENSEL 6- JONES 1 13 West 57th Street New York, N. Y. Division: Columbia Concerts Corporation of Columbia Broadcasting System mmmmmmmmmmummmmmm^ < wmmm 50 and the actor are being explored. Prac- tical experiments with outside televi- sion pick-up equipment are now under way. It has become apparent that the television program must blaze many new trails in order to develop a form of presentation fitted both to the scope and limitations of the new medium. Ultimately television will create its own individual art form — a fresh and unique world of illusion. It will sup- plement the older arts of stage, motion picture, and sound broadcasting, and supersede none. TELEVISION TALENT In the world of creative and expres- sive art the hardest question which television propounds is that of sup- plying talent. Television broadcasting, even more than sound broadcasting, will be the great consumer of art. It will constantly demand more and bet- ter writers, musicians, actors, and scenic designers — new thoughts, new words, new songs, ne wfaces, new backgrounds. Unlike a play on the stage or a motion picture which may run for a year, the television program, once it has been shown to a national audience, is on the scrap-heap. It is finished. • Television will call for a whole new generation of artists. COMMERCIAL TELEVISION In evolving a satisfactory program technique we have already learned that television programs will cost much more money than sound broadcast pro- grams. If television programs are to be provided through the support of commercial sponsors, advertisers must first be furnished with sufficient circu- lation to justify their expenditures. Here we have the dual problem of si- multaneously creating a cause and an effect: we must create large audiences in order to support costly programs, and we must build costly programs in order to attract large audiences. FACILITY PROBLEMS To meet the requirements of a na- tionwide television service, vast sums of money must be invested in new fa- cilities. The present range of useful television signals is less than 50 miles. The creation of even limited networks, with connection by coaxial cable or radio relay, is a highly expensive un- dertaking. As in every other pioneer- ing development and rapidly changing art such investments cannot be made without risk. I believe, however, that the same American pioneering spirit of private enterprise which has given us great systems of transportation and communication, and has produced the great industries of the automobile, mo- tion picture and radio, will likewise provide us with a nationwide system of television. THE NEW INDUSTRY Radio has already furnished exten- sive employment to both capital and labor. In television, the newest child of the radio art, we can foresee an- other vigorous industry which will pro- vide many new avenues of employment, and will furnish opportunities to the younger generation looking for careers in new fields. We can, I believe, look forward to the ultimate establishment of an Amer- ican television system, which, like our present system of sound broadcasting, will employ many thousands of work- ers, will offer a unique advertising serv- ice to American business, and will ren- der a free educational and entertain- ment service to the public. (For complete television information please turn to page 443) 51 A. B. CHAMBERLAIN, Chief Engineer Columbia Broadcasting System, Inc. THAT the power output from one microphone is so small that it would require the combined output of twenty-four billion microphones — or about twelve to every human being on earth — to produce sufficient power to light an ordinary 40-watt electric light bulb. Broadcast microphones produce only .00000000166 watts. This is amplified thirty trillion times (30,000,000,000,000) before being broadcast from a 50,000-watt station. This is accomplished without distorting the character of the original complex sound wave. SOUND WAVES That radio waves travel with the same velocity as light — 186,000 miles per second. This is equal to a distance seven and one-half times around the world? Audio signals transmitted over telephone circuits, such as are used for network transmission, have a vel- ocity of approximately 20,000 miles per second. Contrast this with the speed of sound waves, which is approximately 1100 feet per second. Because of the difference between the speeds of radio and sound waves, a broadcast listener in California, or a short-wave listener on the opposite side of the world, can hear a program broadcast from the stage of a New York CBS Playhouse before a spectator seated in the last row of the orchestra hears it. OPERATING FREQUENCY That radio engineering is one of the most exact of sciences? The operating frequency of most American broad- cast stations is maintained with 10 cycles of its assigned frequency. At 1000 kilocycles, this represents a devia- tion of only ten parts in one million. RECEPTION That geography has a lot to do with radio reception in your home? The primary service area of a broadcast station is dependent upon the station location, frequency, power, soil con- ductivity, topography, antenna radiat- ing efficiency, interference from other stations and interference created by electrical noises — both man made and natural. 1937 BROADCAST HOURS That more than 3,250,000 hours of broadcasting took place in the United States this past year? Nine stations operated by CBS originated 100,000 programs during this period. Of these 100,000 programs 20,000 originated for the Columbia network from the New York studios alone. This vast amount of entertainment was made available to 25,000,000 radio homes and 4,000,- 000 radio equipped automobiles. There are at the present more than 100,000.- 000 radio listeners in this country. FADING That fading is caused by the "sky" and "ground" wave signals, radiated from a single location, arriving at the point of reception over paths of dif- ferent distance? This results in the signal being received at different in- tervals of time. Broadcast receivers that use automatic volume controls compensate to a great degree for "car- rier" frequency fading but are not cap- able of eliminating "selective" fading, which is the result of the "carrier wave" and side band or audio frequen- cies fading at different time intervals. This phenomena identifies itself by "mushy, distorted" reproduction. Fad- ing is a transmission evil which engi- neers are continually investigating in the hope of eventual reduction or pos- 53 SHEP FIELDS AND HIS RIPPLING RHYTHM MANAGEMENT MUSIC CORPORATION OF AMERICA 54 sible elimination. During the past few- years the use at many stations of so- called "anti-fading" antennas has greatly improved this condition. WIRE LINES That more than 60,000 miles of wire lines are used, on a permanent basis, to distribute broadcast programs throughout the country? The Colum- bia Broadcasting System, the world's largest broadcasting network, is com- prised of 111 stations located in the principal cities of the United States, Canada and Hawaii. The amount of electrical power consumed by these CBS stations in one year would operate the average receiving set three hours per day for 250,000 years. PERFORMANCE STANDARD That all broadcast stations must, ac- cording to regulations, operate with good engineering practice? A modern station should be capable of stable high-fidelity performance from micro- phone input to antenna output inclu- sive. Satisfactory performance stand- ards, as present, are as follows: (A) Studio acoustical properties should be properly related to equip- ment performance characteristics. The average reverberation period should be optimum for a given studio size and should be substantially the same at all frequencies from 50 to 8000 cycles per second. (B) The audio response from micro- phone input to antenna output should be uniform from 50 to 8000 cycles per second. (C) Overall audio distortion should not exceed 3% r-m-s from 50 to 8000 cycles per second at 95% modulation with full rated antenna input power. (D) Extraneous noise and hum mod- ulation should be 60 decibels, unweight- ed, below 100% modulation. (E) Radio frequency harmonic sig- nal intensity at one mile should be 70 db or more below fundamental signal intensity. (F) The carrier frequency should be maintained within ±10 cycles per sec- ond of the assigned frequency. (G) Antennas should produce an ef- fective field intensity at one mile, with one kilowatt antenna input power, cor- rected for attenuation of at least 160 mv/m for low-powered stations and 230 mv/m for high-powered stations. INTERNATIONAL BROADCASTS That international broadcast station activities in this country reached a new high this year? More than 200 interna- tional program relays, originating at many worldwide points, were sent to CBS audiences in the United States. CBS international station W2XE, oper- ating on its five assigned frequencies, was on the air more than 5,000 hours during the past year and transmitted 12,000 programs, many of which were arranged for W2XE's international au- dience only. Thousands of letters ad- dressed to station W2XE were received from 38 foreign countries and from nearly every state in the Union. The operating schedule, as related to fre- quencies used by this station, is changed several times annually in or- der to render maximum service at dis- tant points. The best frequency for optimum results is, in general, depend- ent upon time of day and season of the year. This station uses high-gain directional antennas which radiate a maximum amount of energy either in the direction of Europe or toward Cen- tral and South America. EQUIPMENT DEVELOPMENTS That although the improvement in the fidelity of transmission and recep- tion is a gradual transition process, there were many recent outstanding circuit and equipment developments resulting in more efficient technical op- eration? These developments include the Doherty circuit used in high powered broadcast transmitters; stabil- ized or negative feedback used in both audio amplifiers and in broadcast trans- mitters; the uni-directional micro- phone; the automatic peak volume lim- iter; the shunt-fed antenna; high, uni- form cross-section, anti-fading vertical radiators; new and greatly simplified measuring equipment used for routine checking of station equipment per- formance; greatly improved receiving sets; all-wave antenna kits; automatic tuning. RADIO SPECTRUM That less than one-half of the broad- cast stations in the country are affiliated with national networks? Of the total usable radio wave spectrum, the broad- cast band 550 to 1600 kilocycles inclu- sive occupies only three-tenths of one per cent (0.3%) of the radio spectrum, which includes radio frequencies from 10 to 300,000 kilocycles per second. A broadcast channel is 10 kilocycles wide. Contrast this with the present-day tele- vision channel which is 6,000 kilocycles in width. A single television channel would, on the present basis used in ' allocating broadcast stations, accom- modate 4000 broadcast stations. 55 PROFESSOR QUIZ Nash-Kelvinator Corp. CBS Columbia Artists, Inc. Management WILLIAM GERNANNT 551 Fifth Avenue New York 56 BACKSTAGE RADIO PRODUCTION DURING 1937 By NORMAN S. WEISER RADIO DAILY «WA Production in the broadcasting in- dustry reached its highest peak in the past year. Financially, technically and generally, 1937 was the most successful year enjoyed by the industry in its brief history. The three major networks, Na- tional Broadcasting Company, Colum- bia Broadcasting System and Mutual Broadcasting System, showed a total gross billing for the year of $69,200,000, an approximate increase of 16 per cent over 1936. Technical advancement brought renewed efforts in the television field, and 30 new broadcasting stations. Program production was brought closer to Hollywood when both Warner Brothers and- Metro-Goldwyn-Mayer en- tered the broadcasting field by produc- ing radio shows for commercial inter- ests. NBC, because of the added impor- tance given to Hollywood by radio, shifted its west coast headquarters to that city from San Francisco. Many large shows were removed from New York to Hollywood either to draw upon the vast talent resources of that city, or because their stars had film commit- ments. Columbia Broadcasting System launching a new expansion project to facilitate the handling of programs from the west coast. The networks, in addition to financial gains, continued to build station affilia- tions in a fight for supremacy. NBC, with its two webs, added 41 stations, bringing its total number of affiliates to 143; CBS, with 21 additions, brought its total to 115, while Mutual can now boast of a coast-to-coast network of 76 stations. Union activities during the past year entered the production phase of broad- casting with a splurge. American Fed- eration of Musicians battled with the entire industry in an attempt to put more musicians on the payrolls of the radio stations. AFRA came into being, and embraced all radio talent exclusive of musicians. American Communica- tions Association, formerly known as ARTA, organized the technical staffs of radio stations with resultant 40-hour week, wage boosts and other conces- sions from employers. Towards the close of the year, ACA widened its scope to embrace all station personnel. AGRAP was organized and made rapid strides in its efforts to organize in a well knit organization all announcers and pro- duction men. Dramatic programs came into their own, with both NBC and CBS offering Shakespearean cycles as sustaining fea- tures. MBS joined the parade with Or- son Welles and his troupe presenting a radio adaptation of Les Miserables. Script shows showed remarkable in- creases, while an effort was made to divest juvenile programs of all blood and thunder. International broadcasts were frequent, and a close commercial alliance with Canadian broadcasting sta- tions was made when numerous spon- sors added the Canadian network to their American chains. Program pro- ducers became aware of the growing trend towards quality music, and advo- cated same to the industry. The broadcasting year 1937 left a high mark for the industry to shoot at during 1938. Production has reached a high state of perfection in so far as broadcasting is concerned, and is now concentrating on its next problem of major importance, Television. The ad- vancement of 1938 will largely depend upon the advances made in that field. (200 pages of complete production data — see page 465) 11 GEORGIE STOLL © JACK OAKIE'S COLLEGE FOR CAMEL CIGARETTES CBS COAST-TO-COAST € "EVERYBODY SING" "BROADWAY MELODY OF 1938" "ROSALIE" for MGM 58 RADIO ABROAD U. S. Radio Industry's Progress Abroad Is Paced by Efficient Service of U. S. Dept. of Commerce. The American radio industry's progress during the last 12 months in the foreign market has been paced by the splendid and comprehensive service rendered by the Radio Section of the Electrical Division of the Bureau of Foreign and Domestic Com- merce of the United States Department of Commerce. It is the Radio Section, one of the major trunk lines leading to the Federal central switchboard of American business, which keeps the industry abreast of the changes abroad and which correlates the unending flow of statistics upon which the successful pursuit of foreign markets is predicated. The scope of the Section is compre- hensive, embracing as it does the man- ufacture of all receiving and trans- mitting equipment as well as the operations of the industry, the ex- change of foreign and domestic short- wave programs included. Obviously, much of the data thus placed at the disposal of the American industry can- not otherwise be obtained. To a marked degree, radio entails peculiar demands. It is essential that the Federal government, through its accredited agents abroad, note the widely varying conditions and inter- pret them in terms of world changes, prospective markets and required adap- tations. Differing characteristics, tastes and customs are vital factors in the correct marketing approach. The changing political complexion of Europe, and the altering complexion elsewhere, serve to further emphasize the value of other Bureau divisions to the radio industry. Important among them the Economic and Technical Divi- sions. The sphere of the Commercial Intelligence Division is indicated by its appropriate title. The Commercial Laws Division, among other valuable services, provides assistance in foreign industrial property problems — trade marks, copyrights, patents, unfair com- petition, etc. It also assists in adjust- ing difficulties and disagreements aris- ing out of foreign commercial trans- actions. From the Bureau's Tariff Division, the American radio industry receives speedy reports of all changes in cus- toms tariffs, trade regulations and commercial policy. Available as well are latest information on preparing ex- port shipments, new trade agreements and foreign customs decrees. Probably one of the most valuable contributions of the Bureau is the statistical service which shows the amount of a given commodity — sets, tubes, parts, etc. — imported from all leading countries into a particular for- eign market. This service, coupled with basic data on population, re- sources and production, permits the exporter in the radio field to accu- rately gauge his trade possibilities. Reference already has been made to the part played by national and pro- vincial tastes and customs in the suc- cessful exploration of the foreign radio market. The Bureau's Radio Section as the result of its studies has valuable suggestions to make for the exporter's guidance. Not infrequently, appear- ance, color and design, including those of labels, may prove a factor. The Bureau's Specialties Division is now engaged in preparing a series of non-technical publications for the ex- porter covering advertising methods. Meanwhile it provides lists of foreign advertising media and lists of foreign advertising agencies. (For complete foreign information please turn to page 925) 59 Paramount Building — N. Y. C. Telephone Wisconsin 7-7601 60 PREPARING FOR TELEVISION BROADCASTING By DR. ALFRED N. GOLDSMITH (Consulting Industrial Engineer) Television will be the next important step in the progress of entertainment. It is rapidly gaining momentum and will soon be with us. The article that follows, by the recognized authority, Dr. Alfred N. Goldsmith, should be extremely helpful to broad- casters who now have the opportunity, at minimum trouble and expense to prepare for the advent of television so that this potent force, ivhen it comes, may be skill f idly and economically handled and met tvith tvide public response. — Jack Alicoate. TELEVISION RESEARCH Television broadcasting has attracted considerable attention in the press dur- ing the past several years. Elaborate researches in the leading radio labora- tories have been carried out aimed at the improvement of television methods; and engineering development in that field has proceeded with considerable rapidity. As a result, new and prom- ising methods of television transmis- sion and reception have been worked out to some extent. Experimental tel- evision transmissions have been carried out in several cities but no regular or commercial television broadcasting service has been established nor is such a service an immediate prospect in the United States. A television broad- casting service (with some interrup- tions) exists in London, but the pub- lic has not as yet responded on any considerable scale by purchasing re- ceivers. TELEVISION EXPENSE The present American broadcasters are naturally interested in this field, which may present attractive prospects to them in due course. There is a ques- tion as to the best way for them to prepare for television broadcasting at minimum expense and inconvenience. There is naturally room for consider- able difference of opinion as to the urgency of such preparation and the extent to which it is economically justi- fiable and feasible. For one thing, cor- porate and national economic judg- ments are involved. Yet certain gen- eral suggestions may be helpful in this connection. If a television broadcasting system is studied, it is found to consist of a number of elements. These will be briefly described and their present im- portance considered, with some sug- gestions to the present broadcaster as to preparation for their use in television. TELEVISION STATIONS Every television station will utilize an ultra-high-frequency transmitter lo- cated on as high an elevation as prac- ticable, and centrally placed within the area it is planned to serve. The recep- tion range extends perhaps 20 to 40 miles from the transmitter depending on local conditions. While the imme- diate purchase or construction of a tel- evision transmitter might not be justi- fied in some cases, the study of suit- able locations for such a future trans- mitter is in order. Further, larger broadcasting stations might be justified in establishing in the reasonably near future an experimental low-power ul- tra-high-frequency telephone broad- casting transmitter for the experimen- tal study of transmission and reception 61 LANINiy ROSS RADIO- GENERAL FOODS 1932-37 PACKARD MOTOR CAR CO. 1937-38 UNDER CONTRACT TO COLUMBIA PICTURES CORP 62 at various points within their corres- ponding territory. Facsimile transmis- sion from such a transmitter is not diffi- cult and may add to the interest and ultimate commercial value of the ex- periment. In this way, the new audi- ence available to ultra-high-frequency transmissions may be built up, and the advertising aspects of such transmis- sions can be explored. TELEVISION STUDIOS Studio equipment for television is both extensive and expensive. The es- tablishment of studio facilities at this time may not be warranted in most cases, but the location of a suitable studio for future television purposes may merit study. Such a studio should preferably be placed close to the trans- mitter location to reduce interconnec- tion costs. On the other hand, since television studios will be fairly large and since they do not fit readily or economically into office-building sur- roundings, it may be more practical to locate them in the suburbs. In that case, they may be connected to the transmitter either by a radio-relay link (for example, of the micro-wave type) or by means of a coaxial-cable connec- tion. Adequate power supply for stu- dio lighting, transportation facilities for actors, and the like must be provided when the time comes. Experimental work on a small scale on micro-wave telephone relaying may prove to be useful. PERSONNEL The personnel required for television will in considerable measure overlap with those now used for sound broad- casting (just as the present souod mo- tion picture actors include many who were successful in the "silent movie" days). However, there are undoubtedly some who will fall by the wayside when television comes. It is desirable to study available radio talent so as to have a list of artists who, when tele- vision comes, may still be suitable for that field. It might also be worth while occasionally to rehearse such actors in costume on a simple conventional set, so as to accustom them to television conditions (using a few spot lights and swinging microphones for that pur- pose). This will also accustom the ac- tors to memorize their lines and "busi- ness." TELEVISION PROGRAMS Program production for television re- quires a different technique from that for present sound programs. Accord- ingly script writers, directors, and an- nouncers should be carefully scrutin- ized as to their future suitability in that field. New contacts with persons who may be useful in the television field along such lines should be estab- lished by the prospective television broadcaster. SPONSORS It would also be well for the tele- vision broadcaster to study the availa- bility and needs of advertising clients for television programs. It may be found that clients not now available would be particularly attracted by the television type of program as showing their product in a particularly favor- able and attractive light. Wherever appearance and motion add to the ap- peal of a product, this may particularly be the case. PRODUCTION The economics of television program production require careful considera- tion. It appears certain that television programs will be more costly to pro- duce and to transmit than present sound programs. Accordingly the entire rate structure will require revision. Thought must be devoted to such questions as the most desirable program duration. A one-hour television program may prove far too long as a general rule, and even 5-minute or 10 -minute pro- grams may become more common than is now the case. Program construction will take careful planning on the part of the prospective television broadcast- ers. The present broadcasters should be able to place themselves in readiness for television, without excessive con- fusion during the transition stage, by devoting some thought at this time to the suggested subjects and by carrying out modest experimentation along allied lines as presented in the preceding. In this way the broadcasting industry can prepare for an expanded (and presum- ably useful and profitable) career when television broadcasting becomes feas- ible as a service to the general public and for commercial use. (For complete television information please turn to page 443) 63 WILLIAM MORRIS AGENCY INC. "THE AGENCY OF SHOW BUSINESS" 1898-1938 FORTY YEARS OF CONTINUOUS SERVICE TO THE ENTERTAINMENT WORLD More talent from novice to established star has been developed by this organization than any other agency in show business . . . nurturing their talents, solving their problems, managing their affairs, and presenting their potentialities in every direction ... an unparalleled service to the entertainment world. W ESTABLISHED 1898 WILLIAM MORRIS AGENCY mmmm^ inc. NEW YORK CITY LONDON PARIS CHICAGO HOLLYWOOD 64 The Educational Side — of Broadcasting — By LYMAN BRYSON Professor of Education, Teachers College, Columbia University; Chairman of Columbia Broadcasting System Adult Educational Board The radio is like the newspaper, the magazine, the book, and the theatre in being educational in spite of itself. Whatever is broadcast will have some effect on the thinking of whoever listens and will direct his emotions in good ways or bad. Professional education has long ago adjusted itself to most of these forms of mass communication. The radio is more dangerous and can pos- sibly be more beneficial than most of the other general educational influ- ences. We are having a hard time trying to decide what to do with it. EDUCATION BY LOCAL STATIONS There are three obvious ways in which we can make educational use of broadcasting. One is to take broadcasting directly into the schools. This is probably best done by local stations under local direc- tion except for some programs such as those of Walter Damrosch and the American School of the Air. Systematic classroom instruction cannot be put on a national net- work. The reasons against it are partly educational, partly tech- nical. A large city, however, can carry on part of its classroom work by using master teachers for sup- plementary instruction. SUSTAINING PROGRAMS A second phase is the use of music, drama, editorial discussion of current events, open forums such as the Town Meeting of the Air, and all other "serious" pro- grams for the general enlighten- ment and cultural enrichment of the listeners' lives. I believe that the broadcasting companies have achieved much more in this field than they have been generally given credit for. Doubtless too 65 much of sustaining time is wasted on indifferent music, but the gen- eral character of sustaining pro- grams is constantly improving when judged by educational stand- ards. COMMERCIAL ENTERTAINMENT The third obvious educational aspect of the radio is the effect on the public mind of commercial en- tertainment. Responsibility here lies chiefly with the sponsors. No one has authority to demand that they make greater use of their tre- mendous educational opportunity. There is some hope, however, that competition for favorable attention and a realization that stupid repe- titious plugging, bad taste, and dreary inartistic fooling disgust people, will lead the advertisers themselves to offer better enter- tainment. Education itself can have entertainment value. In this field we are still lost in specula- tions and the way out is not yet clear. EDUCATIONAL CONSULTANTS Since the larger networks are now seeking advice from profes- sional educators and even some of the program-making advertising agencies are putting educational consultants on the staff, it is evi- dent that the broadcasters want help. In the meantime, the rela- tions between education and enter- tainment are being carefully worked out in the various college workshops and by some of the sta- tions that are controlled by the colleges. Important contributions are being made by the United States Office of Education and by national committees and confer- ences. Gradually the educators, with their highly developed sense of responsibility for cultural and intellectual values, are being brought closer to the broadcasters who have their own professional skills and their intimate knowledge of devices and effects. RADIO AND THE FUTURE In this country we appear to be committed to a radio system largely supported by commerce. This has both handicaps and advantages. But our newspapers and magazines are also supported by commerce and that has not prevented them from being a major element in our cultural life. The radio will partly reflect and partly control the de- velopment of American life for the next few generations. If we do not realize its full possibilities, it will be because the general public is not fully aroused to all that it might do. The broadcasting industry, all educational institutions, and all public spirited citizens share re- sponsibility for the future. 66 -C?7 Maxwell House Coffee, Kellogg Products, Kraft Cheese, Nestle' s Condensed Milk, Lea & Perrins, Borden Ice Cream, Coca-Cola, Lima Beans Assn., Oregon Pears, Gottfried Baking, Libby Products, and others. Barbasol, Vitalis, Dr. Lyon's Tooth Powder, Hinds Honey & Almond Cream, Lydia Pinkham Vegetable Compound, Musterole, Zemo, Kruschen Salts, Pinex, Italian Balm, Dreskin, Turns, Rem and Rel, 4 -Way Cold Tablets, Camay, Pinoleum, B.C. Headache Remedy, Danya, and others. Chevrolet, Packard, Ford, Nash, Dodge. Adam Hats, Oxydol, Edgeworth Tobacco, Domino Cigarettes, Remington Rand, Postal Telegrams, Railway Express Service, Drums, Eaton Stationery, Twenty Grand Cigarettes, and others 5000 Watts-? Av 1000Watts-^C.,--r DIAL 1010 • New York City IAL 1010 • < 5 * z DON ALBERT MUSICAL DIRECTOR 68 JOfdlflfillO TENOR SK BARNEY'S IDA BAILEY ALLEN BORDEN'S HOME DIATHERMY JULIUS GROSSMAN SHOES 1 o o * < 5 Z IRVING AARONSON AND HIS COMMANDERS ORCHESTRA CONDUCTOR WHN i NOW ANNOUNCING "The Goldbergs"— CBS "Original Amateur Hour" — WHN Coca Cola Sports Preview" — WHN O 3 MANY THANKS! RAY SAUNDERS MANAGEMENT MARCUS LOEW BOOKING AGENCY 1540 Broadway, New York BRyant 9-7800 Early Bird with Charlie McCarthy Voice of the City Harry Glick . . . . . . (SOLD) . . . (SOLD) (AVAILABLE) Ida Bailey Allen (AVAILABLE) Jimmy Jemail, Inquiring Reporter . . (AVAILABLE) George H. Combs, Jr. . (AVAILABLE) Now You Decide . . . (AVAILABLE) Boxing Bouts . . (SOLD) Music to Read By . . (AVAILABLE) 5000 Witts- DAY riir Ai-i How About It? (AVAILABLE) Broadway Melody Hour . . . (SOLD) WHN Original Amateur Hour (SOLD) Your Invention . New York Town . Hour of Champions Bowery Mission . . Busy Line Dramas . (AVAILABLE) (AVAILABLE) . . . (SOLD) . . . (SOLD) (AVAILABLE) United Press News (SOME AVAILABLE) Air-finds (AVAILABLE) WOOWatts-NIGH DIAL 1010 • New York City INVESTMENT in the radio industry, in terms of actual cash, is com- paratively small. This is because one of the most important elements in the physical machinery of transmitting programs — the ether — is obtained by license from the government without cost. Station and network property and facilities represent an investment of less than $75,000,000. On basis of business turnover, however, amounting to about $130,000,000 in time sales last year, broadcaster as a rule place a high "good-will" value on their enterprises. But FCC spokesmen have pointed out that broadcasters are not rightfully entitled to claim value for anything except their tangible equipment. The manufacturing end of the business has entailed a more sizeable outlay. Lead- ing unit here, RCA, is a hundred-million-doilar corporation, but its activities extend beyond broadcasting into the movie, phonograph and communications fields. West- inghouse, General Motors, General Electric and various other companies also turn out radio sets and accessories as part of their activities, but because of mixed op?r- c'ticns of these concerns it is difficult to segregate the radio portion so as to arrive at an approximate investment in this field. Radio receiving sets in American homes represent a current investment of about $1,000,000,000. This is based on 25,000,000 sets at an average cost of $40, a con- servative calculation. A complete section giving financial summaries and other data on radio companies whose securities are listed will be found starting on page 769. 73 No Radio Executive complete without one! • Dictograph Telephone Systems are closely interwoven with the business life of the nation. For these reasons: • Flip-Finger Action: No fiddling with dials — a flip of the finger and your connection is completed. • Split-Second Contact: Heavy traffic at the switch- board can't slow you up — you contact the voice you want when you want it. • Complete Privacy: Speaking of switch-boards, a Dictograph Telephone System "short-circuits" your chair- man of the board, the operator. It's a completely effective cure for Office-Rumoritis. • If Your Staff is More than You: A Dictograph Telephone System is just as necessary, just as practical in a two-room office as a honeycombed corporation. You'll realize the truth of this when you — • Get the Facts! They're contained in Booklet 22 which bristles with practical reasons-why. Write for it today! Dictograph Inter-Communicating Telephone Systems THE ORIGINAL LOUD-SPEAKING TELEPHONE A Division of Dictograph Products Co., Inc., 580 Fifth Ave., New York, N. Y. Branches in Principal Cities 74 National Associatio of Broadcasters Its Reorganization Program Washington, D. C, 1938 At the sixteenth annual meeting held in Washington on February 14th, 15th and 16th, the NAB Reorganization Plan was adopted without a dis- senting vote. In accordance with the plan, seventeen geographical groups, comprising the Active Membership, each elected its member to the new NAB board. The seventeen directors then chose six directors at large, making twenty-three members of the new NAB board. This board, along with the newly appointed president, is to rule the NAB. An executive committee of six was selected by the board as its next step under the new NAB regime. As this edition of RADIO AN- NUAL goes to press, it remains for the executive committee to choose the NAB chief executive, at a salary ranging from $20,000 to $40,000 annually. Temporary officials were chosen until late in March when the next meeting of the committee is to take place. Destiny of the NAB is now in the hands of the following, pending the presidential appointment : Phillip G. Loucks (continues as Special Counsel until March 21). Temporary Chairman of the Board: Mark Ethridge. Executive Committee : Mark Ethridge and Edwin W. Craig rep- resenting the clear channel mem- bers, Walter J. Damm and Frank Russell the regional or medium out- lets and Herbert Hollister and John Elmer the smaller stations. The seventeen district directors are (1) John Shepard III, Yankee- Colonial networks; (2) Harry C. Wilder, WSYR, Syracuse; (3) Clair McCullough, WGAL, Lancas- ter, Pa. ; (4) John Kennedy, WPAR, Parkersburg, W. Va.; (5) W. Wal- ter Tison, WFLA, Tampa; (6) Ed- ward W. Craig, WSM, Nashville; (7) Mark Ethridge, WHAS, Louis- ville; (8) John Fetzer, WKZO, Kalamazoo; (9) Walter J. Damm, WTMJ, Milwaukee; (10) John J. Gillin, WOW, Omaha; (11) Earl H. Gammons, WCCO, Minneapolis ; (12) Herb Hollister, KANS, Wich- ita, Kans.; (13) O. L. Taylor, KGNC, Amarillo, Texas; (14) Gene O'Fallon, KFEL, Denver; (15) Ralph R. Brunton, KJBS, San 75 JOHN W. ALICOATE Publisher Don M. Mersereau General Manager Marvin Kirsch Business Manager M. H. Shapiro Associate Editor Ralph Wilk Los Angeles Representative Don Carle Gillette Editor Arthur Simon Special Representative Howard London Editorial Ted Lloyd Editorial Robert A. Litzberg NORMAN WEISER Statistician Editorial Leonard M. Leonard Editorial Advertising Lawrence Krasner Albert Ashcroft Elsie Goldman Jacquette Kilness Editorial Circulation M. B. Altschuler John Andrus Gladys Zasorin HOLLYWOOD Ralph Wilk 6425 Hollywood Blvd. Telephone Granite 6607 PUBLISHERS OF THE RADIO DAILY THE RADIO ANNUAL ^ 76 ■A Francisco; (16) Donald W. Thorn- burgh, KNX, Los Angeles; (17) C. W. Myers, KGW, Portland, Ore. Directors at Large: Harold V. Hough (WBAP) and Lambdin Kay (WSB), clear channel members; Frank M. Russell (WRC) and El- liott Roosevelt of Hearst Radio, the medium stations; John Elmer and Edward A. Allen, small sta- tions. The NAB as a trade association for the broadcasting industry was organized in 1923. On October 31, 1927, a year after the birth of the first major net- work, certificate of incorporation was filed in the state of Delaware, the original incorporators being M. K. Gilliam, M. J. Woods and Paul W. Morency. Objects, as then stated under Article 2 and still holding good, read as follows: 'The object of this Association shall be to foster and promote the development of the art of radio broadcasting; to protect its mem- bers in every lawful and proper manner from injustices and unjust exactions ; to foster, encourage and promote laws, rules, regulations, customs and practices which will be for the best interest of the public and broadcasting industry." At both the fourteenth and fif- teenth annual conventions, held in Chicago in 1936 and 1937 respec- tively, proposals were considered for the reorganization of the NAB, and these indicated a growing dis- satisfaction with the form of or- ganization which had existed with but few changes since its inception in 1923. During the summer and fall of 1937 it became apparent that rad- ical changes and adjustments would have to be made if the or- ganization was to fulfill the objec- tive for which it was created. Upon request of a representative group of the membership, the Board of Directors called a special meeting, which was held in New York on October 12th and 13th. Action was taken which made it mandatory for the NAB to be reorganized. For this purpose a committee was cre- ated by unanimous vote upon a resolution. Committee on Reor- ganization consisted of E. A. Allen, Edwin W. Craig, E. B. Craney, Wal- ter J. Damm and John Shepard III, with Mark Ethridge as Advisory Member. Subsequently, Phillip G. Loucks was chosen as counsel to the committee and is still serving in this capacity. Committee went into action and outlined its plan. More than 100 trade associations were contacted for information on their setups, and ideas were invited from the NAB membership. Result, after taking into consideration the criti- cisms and earlier proposals, was a departmentalization plan, with the office of Managing Director being abolished. This was the only large salaried job in the NAB. In the vacated position was proposed a paid president who was to devote full time and be actual chief ex- ecutive, not necessarily to be chosen from the ranks of the NAB members. Salaried secretary- treasurer, other newly created de- partments and provisions for sal- aried heads was also part of the new plan. Provisions were made for increases in dues to care for the additional overhead. 77 f laliotaal and iernahomal lihes for C/vac/t ersoncii New York Office of MYRON SELZNICK, ltd. (N. Y.) 630 Fifth Ave. TELEPHONE: Circle 7-6201 Herman Bernie Jack Chaqueneau BEVERLY HILLS LONDON 78 PERSONNEL OF FEDERAL COMMUNICATIONS COMMISSION as of January 1st, 1938 T. A. M. CRAVEN GEORGE HENRY PAYNE EUGENE O. SYKES Commissioners FRANK R. McNINCH Chairman Secretary T. J. SLOWIE THAD H. BROWN PAUL A. WALKER NORMAN S. CASE Assistant Secretary JOHN B. REYNOLDS General Counsel HAMPSON GARY Assistants to General Counsel GEORGE B. PORTER WILLIAM H. BAUER (Acting Assistant) JAMES A. KENNEDY (Acting Assistant) Chief Engineer EL WELL K. JETT Assistants to Chief Engineer ANDREW D. RING ANDREW CRUSE Chief Examiner DAVIS G. ARNOLD FIELD 1. CHARLES C. KOLSTER Customhouse, Boston, Mass. 2. ARTHUR BATCHELLER 1020-30 Federal Bldg., 641 Washington St.. New York, N. Y. 3. LOUIS E. KEARNEY 1200 U. S. Customhouse, 2nd & Chestnut Sts., Philadelphia, Pa. 4. CHARLES A. ELLERT Ft. McHenry, Baltimore, Md. 5. EDWARD BENNETT 402 New P. O. Bldg., Norfolk, Va. 6. GEORGE S. TURNER 411 Federal Annex, Atlanta, Ga. WILLIAM B. FOLEY Savannah, Ga. 7. ARTHUR S. FISH P. O. Box 150, Miami, Fla. PAUL H. HERNDON, JR. Tampa, Fla. 8. THEODORE G. DEILER Customhouse, New Orleans, La. FRANK M. KRATOKVIL 302 U. S. Terminal Annex, Dallas, Texas. 11. BERNARD H. LINDEN 1105 Rives-Strong Bldg., Los Angeles, Calif. 10 Chief Accountant WILLIAM J. NORFLEET Chief, International Section GERALD C. GROSS Chief, Field Section, Engineering Dept. W. D. TERRELL Chief, License Bureau WILLIAM P. MASSING Chief, Audits and Accounts L. A. CORRIDON Chief, Press Section G. F. WISNER Chief, Supplies NICHOLAS F. CURETON Chief, Duplicating PAUL H. SHEEHY FORCE WILLIAM E. DOWNEY San Diego, Calif. 12. V. FORD GREAVES Customhouse, San Francisco. Calif. 13. KENNETH G. CLARK 207 New Courthouse Bldg., Portland. Ore. 14. L. C. HERNDON 808 New Federal Bldg.. Seattle, Wash. STACY W. NORMAN Juneau, Alaska 15. EDWIN S. HEISER 538 Customhouse, Denver, Colo. 16. C. W. LOEBER 927 Main P. O. Bldg., St. Paul, Minn. 17. wm. j. McDonnell 410 Federal Bldg., Kansas City, Mo. 18. H. D. HAYES 2022 Engineering Bldg.. Chicago, 111. 19. EMERY H. LEE 1025 New Federal Bldg., Detroit, Mich. 20. MILTON W. GRINNELL 514 Federal Bldg.. Buffalo, N. Y. LEE R. DAW SOX Aloha Tower, Honolulu. T. H. J OK II. McKINNEY San Juan. Puerto Rico MONITORING STATIONS BENJAMIN E. WOLF Grand Island, Nebr. IRVING L. WESTON Great Lakes, 111. ACCOUNTING OFFICE JACK E. BUCKLEY 45 Broadway, New York. \. Y. 79 * Jack Benny Jack Haley Mary Livingstone Kitty Carlisle Ed Wynn Jack Pearl Al Goodman Johnny Green uu a» d % ttU* Phil Baker Ina Claire Virginia Verrill Wendy Barrie Allan Jones Joe Cook Yacht Club Boys Popeye the Sailor LOHOO^ Btoad>NaV w ^.V 92 Regent W-, 81 * * * * t«v R Jack Benny Mary Livingstone Ed Wynn Al Goodman Jack Haley Kitty Carlisle Jack Pearl Johnny Green • Phil Baker Virginia Verrill Allan Jones Yacht Club Boys l^**"0" &. & s 1^ o^s t»tt* ina Claire Wendy Barrie Joe Cook Popeye the Sailor &i&< YUV-V* 50A Bvo3' Ca\- &a«* 92 B\4fr uoM^o^ Regent St., */.v HULL HOTELS SETTING A NEW STANDARD FOR QUALITY £ SERVICE 82 • • • A SUMMATION OF THE VIEWS OF CRITICAL AMERICA, FROM THE FIRST ANNUAL RADIO DAILY FORUM AN analytical and statistical digest of the first annual Critics' Forum, con- ducted by THE RADIO DAILY. The consensus of critical opinion reflects the varied viewpoints of the reviewers, editors and columnists on representative American newspapers, both large and small, who were invited to participate. QUESTION No. 1 Is radio entertainment progressing, going backward or standing still? FIFTY-FIVE per cent of the critics believed that radio entertainment was pro- gressing, 5 per cent were of the opinion that it was moving backward and 40 per cent believed that it was standing still. Dominant thought among those that agreed that radio was moving forward was the expression that programs were improving and the radio audiences becoming more critical. QUESTION No. 2 How can news periods be improved? THE majority of the critics agreed that in order to improve the news periods there must be less editorializing and more straight news; assign news pro- grams to experienced newspapermen; better delivery — slower tempo and less shouting; better editing; fewer periods and less repetition. QUESTION No. 3 Are the number of educational and cultural programs sufficient? BY a percentage vote of 71 to 29, the radio editors and critics of the country declare that there is a plentitude of educational and cultural programs on the air at the present time. Chief comment from many was that educational matter on the air lacked showmanship due to poor presentation. QUESTION No. 4 Are you prejudiced against a program because it is transcribed, regardless of entertainment value? THE prejudice against transcribed programs is gradually disappearing, due chiefly to better quality transcriptions, especially those of a musical nature. Voting in RADIO DAILY'S first annual Forum showed 58 per cent prejudiced and 42 per cent on the negative side. 83 DISCOVER THE ITALIAN MARKET AND YOU WILL FIND A BILLION DOLLAR MARKET HE ITALIAN MARKET concentrated one hundred miles around the city of New York is a billion dollar market, with its own buying habits, its own wholesale and retail outlets and its own advertising mediums. There are 2,300,000 Italo-Americans living and prospering in New York, New Jersey, Connecticut, Pennsylvania and Delaware. We reach this market every hour of the day and every day of the year through WOV, WBIL, and WPEN, broadcasting programs especially designed and produced to entertain and sell the Italo-American listeners. We have done so for the past five years coming to the conclusion that the only way to sell the Italian Market is the Italian way. We will be glad to place at your disposal, with no obligation on your part, whatever knowledge we possess of the Italian Market of America. INTERNATIONAL BROADCASTING CORP., 132 W. 43rd St., N«w York, T.I. BRryant 9-6080 WPEN* WOV* WBIL PHILADELPHIA, IOOO Wattt NEW YORK, IOOO Watt. NEW YORK, 5000 WaUi 84 QUESTION No. 5 Can small unaffiliated local stations successfully buck network shows, and how? CRITICS agreed that small independent stations have little chance of bucking networks which have greater resources in both facilities and talent. Principal suggestions advanced included: Localizing scheduled like local newspapers instead of aping networks; play up events, speakers, news and talent of local interest; use less recorded material. QUESTION No. 6 Should radio be (1) government controlled, (2) government regulated, (3) government censored? WITH very little qualifying comment, radio critics expressed themselves overwhelmingly opposed to either control or censorship of radio by the government. The FCC was approved by a good majority. Results showed 91 per cent opposed to government control and 9 per cent in favor; 70 per cent in favor of government regulation and 30 per cent opposed; 92 per cent opposed to government censorship and 8 per cent favoring censorship. QUESTION No. 7 What types of programs do you like best? Program Points 1. Variety 786 2. Drama 514 3. Symphony 494 4. Dance Bands 310 5. Commentators 294 6. Sportscasts 274 7. Novelty 198 8. Forums 153 9. Comedy 130 10 Familiar Music (Popular and Classical) 90 85 PHIL BAKER GOOD GULF PROGRAM CBS © HAL BLOCK The 3rd Year Writing PHIL BAKER SHOW YOUNG & RUBICAM Previous Commitments For Grape Nuts Packard Studebaker Palmolive SQUAWK DEPRRTfllEnT ^ (Principal Complaints Against Radio) From Critics' Forum Too much Hollywood. Studio audiences and their applause. Commercials that are either too long, repetitious or make extravagant claims. Not enough daytime music. Too many serials. Backslapping among actors and announcers. ; Stentorian announcers and those with rasping voices. 'Comedians who don't register with listeners despite studio reactions. 'Conflicting programs such as Kate Smith and Rudy Vallee at same hour. "Lack of new ideas and new talent. Unqualified commentators. Not enough good drama. Accuracy- Knowledge and 39 Years Experience IS THE FIRM FOUNDATION UPON WHICH OUR BUSINESS IS BUILDED ft Field Intensity and Station Location Surveys. Directional Antenna Systems. Allocation Problems. Television Specialists. Broadcast, High Frequency and Ultra High Frequency Bands. Management and Sales Analyses. Coverage Presentations for Sales Purposes. Market Data. A COMPLETE SERVICE FOR THE BROADCASTING STATION Lieut. Comdr. Thomas Appleby, U. S. N. R., Pres. and Chief Engineer — Special Appointment — Civilian Radio Engineer U. S. Navy Dept. in 1919 APPLEBY & APPLEBY Consulting Radio Engineers Jasper & Winchester Aves. ATLANTIC CITY, N. J. Telephone 2-2535 NEW YORK OFFICE: 350 MADISON AVENUE PHONE— MURRAY HILL 2-2046 Radio Daily Conducts its first annual poll of the Radio Editors and Critics for the year 1937. (Released January 14, 1938) Programs Title Points Chase and Sanborn 482 Jell-0 440 Royal Gelatin 296 Kraft Music Hall 287 Town Hall Tonight 260 Lux Radio Theater 188 N. Y. Philharmonic 185 Chesterfield 136 Ford Sunday Evening Hour 124 Magic Key of RCA 103 Personalities Jack Benny 508 Edgar Bergen-Charlie McCarthy - 491 Fred Allen 361 Bing Crosby 355 George Burns-Gracie Allen 144 Nelson Eddy 138 Rudy Vallee 126 Kate Smith Ill Bob Burns Ill Jeanette MacDonald 108 RADIO DAILY POLL 0 V€* ft tf> \1 Vtl\ CONTINUED Guy Lombardo 387 Wayne King 292 Benny Goodman 285 Andre Kostelanetz 242 Hal Kemp 187 Tommy Dorsey 160 Horace Heidt 143 Paul Whiteman Shep Fields 105 Raymond Paige ?V#*tf^ ^Vfrtift tti#> ft ##f ##*§*« Edwin C. Hill.. 432 Boake Carter .... 412 Lowell Thomas . . H. V. Kaltenborn. Paul Sullivan . . . 326 226 148 SfBtWtS f1Otilflt#»ff#fI#Af*4k, Ted Husing 670 Clem McCarthy 259 Bill Stern 156 Bill Slater 108 Red Barber 61 Graham McNamee 61 00 WORLD-TELEGRAM ANNUAL RADIO EDITORS' POLL Conducted by Alton Cook, Radio Editor, World-Telegram, New York, with participation of radio editors in United States and Canada. Favorite Programs Points Charlie McCarthy and Co 277 Jack Benny 245 Bing Crosby Hour 146 Fred Allen 127 Rudy Vallee Hour 104 Radio Theater 70 Toscanini Concerts 56 Philharmonic Symphony 45 Detroit Symphony 33 March of Time 32 Fibber McGee and Molly 27 Kostelanetz Program and One Man's Family 24 Burns and Allen 23 Lanny Ross Hour 23 Come fit ft as and Comedy Acts Points Jack Benny 392 Charlie McCarthy 329 Fred Allen 220 Fibber McGee and Molly 59 Burns and Allen 53 Eddie Cantor 22 Walter O'Keefe and Amos n' Andy. . 20 Charles Butterworth 18 Phil Baker 17 Stoopnagle and Budd 15 Light Orchestras Points Guy Lombardo 235 Benny Goodman 154 Andre Kostelanetz 133 Wayne King 116 Horace Heidt 96 Hal Kemp 61 Tommy Dorsey 58 Paul Whiteman 40 Richard Himber 39 Eddy Duchin 32 Rudy Vallee 27 Shep Fields 26 Casa Loma 23 Popular Singers (Male) Points Bing Crosby 441 Kenny Baker 231 Lanny Ross 115 Nelson Eddy 75 Dick Powell 51 Frank Parker and Buddv Clark 42 Rudy Vallee 41 Points Tony Martin 26 Jerry Cooper 22 Frank Munn 18 Jack Fulton 17 Popular Singers (Female) Points Kate Smith 242 Frances Langford 224 Connie Boswell 97 Dorothy Lamour 81 Alice Faye 71 Harriet Hilliard and Jane Froman. . 43 Gertrude Niesen 37 Jeanette MacDonald 35 Deanna Durbin 25 Popular Vocal Groups Points The Revelers 138 Paul Taylor Chorus 135 Spitalny Girl Chorus 58 Town Hall Quartet 51 Kay Thompson Singers, Lyn Murray Choir, Eton Boys 25 Dramatic Programs Points Lux Radio Theater 361 One Man's Family 164 First Nighter 117 March of Time 99 Gang Busters 68 Big Town 62 Columbia Workshop 57 Cavalcade of America 29 Tyrone Power 27 Classical Singers Points Lawrence Tibbett 199 Nelson Eddy 194 Lily Pons 167 Kirsten Flagstad 166 Richard Crooks 104 Grace Moore 96 Jeanette MacDonald 72 Gladys Swarthout 34 Lauritz Melchior 31 Jessica Dragonette 28 Lucille Manners 26 Symphonic Conductors Points Arturo Toscanini 398 Leopold Stokowski 230 Frank Black 81 01 Points John Barbirolli 73 Erno Rapee 68 Eugene Ormandy 60 Andre Kostelanetz 56 Artur Rodzinski 56 Jose Iturbi 36 Fritz Reiner 27 Instrumental Soloists Points Jose Iturbi 194 Jascha Heifetz 173 Yehudi Menuhin 109 Albert Spalding 106 Rubinoff 67 Mischa Elman 52 Joseph Hofmann 22 Fritz Kreisler 20 George Enesco 15 Children's Programs Points Singing Lady 245 Little Orphan Annie 62 Mickey Mouse 57 Let's Pretend 49 Dear Teacher 42 American School of the Air 36 Jack Armstrong 35 Dick Tracy 34 White Rabbitt Line (Milton Cross) and Kaltenmeyer's Kindergarten. 30 News Commentators Points Boake Carter 177 Lowell Thomas Ill Edwin C. Hill 93 General Hugh S. Johnson 32 Dorothy Thompson and Gabriel Heatter 27 H. V. Kaltenborn 26 Alexander Woollcott 24 Walter Winchell 20 Paul Sullivan 18 Announcers Points Don Wilson 150 Harry von Zell 69 Milton Cross 57 Ken Carpenter 45 David Ross and Paul Douglas 30 Jimmy Wallington 27 Graham McNamee and Truman Bradley 15 Ben Grauer 12 Sports Commentators Points Ted Husing 489 Clem McCarthy 158 Bill Stern 85 Don Wilson 84 Graham McNamee 53 Bill Slater 40 Red Barber 30 Tom Manning 26 Bob Elson and Paul Douglas 23 STAGE MAGAZINE AWARDS Stage Announced Awards in Radio for the First Time in July, 1937. Magazine Annually Awards Palm to Outstanding Member of Every Phase of Entertainment Field. BING CROSBY JACK BENNY FRED ALLEN FRANK BLACK BENNY GOODMAN MARCH OF TIME ANDRE KOSTELANETZ ALFRED WALLENSTEIN 92 FORTUNE MAGAZINE SURVEY Eleventh quarterly survey conducted by Fortune, embracing a repre- sentative cross-section of public opinion; results announced Dec. 24, 1937. Favorite Recreation Listening to the radio Going to the movies 17.3 Reading magazines and books 13. Hunting or fishing Watching sporting events Reading newspapers Playing outdoor games . . . Playing cards and indoor games Legitimate theater 3.7 All others Don't know Total Men Women 18.8% 15.3% 22.4% 17.3 11.3 23.5 13.8 8.6 19.2 11.0 18.1 3.7 10.4 16.2 4.4 7.1 8.6 5.5 6.6 9.3 3.8 5.3 4.6 6.1 3.7 2.4 5.0 3.5 3.2 3.8 2.5 2.4 2.6 Favorite Program Jell-0 (Jack Barmy) 8.7% Major Bowes 6.9 News broadcasts 6.6 Chase & Sanborn (Charlie McCarthy) 5.8 Ford Sunday Evening Hour 4.3 One Man's Family 4.2 Lux Theater 3.5 Kraft Music Hall 3.3 Amos 'n' Andy 3.0 Gang Busters 2.5 Fibber McGee and Molly 2.4 Lum and Abner 2.3 Texaco (Eddie Cantor) 1.9 Lucky Strike Hit Parade 1.8 All others 42.8 Favorite Personality Jack Benny 10.7% Boake Carter 7.1 Lowell Thomas 5.9 Eddie Cantor 5.5 Bing Crosby 5.4 Major Bowes 4.6 Bob Burns 4.3 Nelson Eddy 4.0 Edwin C. Hill 3.5 Chrrlie McCarthy 3.0 President Roosevelt 2.7 Grade Allen 1.9 Fred Allen 1.4 Edgar Bergen 1.3 Lum and Abner 1.0 Rudy Vallee 9 All others 36.8 DAILY NEWS RADIO POLL Conducted by The Daily News, New York, with participation of 39 newspapers throughout the country; results announced Jan. 9, 1938. Points 1st— Charlie McCarthy and Edgar Bergen 36,696 2nd — Jack Benny and Mary Livingstone 29,669 3rd— Bing Crosby 22,034 4th— Don Ameche 19,534 5th— Eddie Cantor 17,258 6th— Jeanette MacDonald 9,705 7th— Burns and Allen 9,199 8th— Fred Allen 6,810 9th— Kate Smith 6,334 10th— Nelson Eddy 5,708 93 HEARST RADIO EDITORS' ANNUAL POLL Popularity leaders in the Nationwide Survey Conducted by J. E. (Dinty) Doyle, Radio Editor, New York Journal- American; results announced January 30, 1938. Award to "Forgotten Man" Edgar Bergen Best Variety Program Bing Crosby Hour Charlie McCarthy Hour Hollywood Hotel Best Drama Program DeMille Radio Theater Hollywood Hotel Columbia Workshop Best Classical Music Sunday Nights at Carnegie Hall Sunday Evening Hour N. Y. Philharmonic Hour Best Swing Orchestra Benny Goodman Glen Gray Tommy Dorsey Best Sweet Orchestra Guy Lombardo Wayne King Richard Himber Master of Ceremonies Major Edward Bowes Bing Crosby Don Ameche Leading Comedian Fred Allen Jack Benny Edgar Bergen Leading Comedienne Gracie Allen Marion Jordan (Molly) Fanny Brice Female Vocalist (Popular) Kate Smith Frances Langford Connie Boswell Female Vocalist (Concert) Grace Moore Lily Pons Jeanette MacDonald Male Vocalist (Popular) Bing Crosby Tony Martin Kenny Baker Male Vocalist (Concert) Lawrence Tibbett Nelson Eddy Richard Crooks Best Comedy Team Burns and Allen Fibber McGee and Molly Jack Benny and Mary Livingston Best Children's Program Ireene Wicker The Lone Ranger Dorothy Gordon Best Night-Time Serial One Man's Family Amos and Andy The Easy Aces Best Day-Time Serial Vic and Sade The Goldbergs Today's Children Best Sports Announcer Ted Husing Clem McCarthy Bill Stern Ail-Around Announcer Harry Von Zell Don Wilson Ken Carpenter Ail-Around Musical Show Andre Kostelanetz Saturday Swing Club American Album Best Commentator Edwin C. Hill Lowell Thomas Boake Carter Best Commentator (Movies) Walter Winchell Jimmy Fidler Elza Schallert Outstanding Star of '37 Charlie McCarthy Outstanding Program Idea Hobby Lobby Most Impressive Broadcast Ohio Flood Relief Best Educational Hour Columbia School of the Air Outstanding Non-Professional Mrs. Eleanor Roosevelt 94 INTER. AMERICAN RADIO CONFERENCE Havana — Nov. and Dec, 1937 The first Inter- American Radio Conference, which opened early in November and ran through the better part of December, 1937, was well attended by broadcasters from all parts of North, South and Central America. Of primary interest were the agreements on broadcasting among the nations of the North American region, consisting of the United States, Canada, Mexico, Cuba, Haiti and Santo Domingo. Treaty becomes valid when all of these countries have signed. The present bands between 550 and 1,500 kcs. were increased by at least 10 channels, now extending from 550 to 1,600 kcs. and 34 new high-power stations were made possible. List of recommendations, includ- tually eliminated within the next ing the problems of voting, press transmission to multiple destina- tions, allocations of frequencies, tolerances and spurious transmis- sions, bands for amateurs, the des- ignation of radio waves in kilo- cycles, frequencies for aviation in the bands from 6,000 to 30,000 kcs., and the suppression of interference caused by electrical apparatus, was approved by almost unanimous ac- cord and approved in principle unanimously. Net result in the U. S., when the agreements and allocations are ratified, will allow 63 stations of Class 1 (50 kw. or more) on clear channels ; Mexico will have 15, Can- ada 14, Cuba 5, and Newfoundland, Santo Domingo and Haiti one each. Allocations for Class 1 and Class 2 stations were so arranged that with ratification and engineering adjustments, not one of the 700 stations in the U. S. will have to discontinue operation or be mate- rially curtailed. The item of in- terference was expected to be vir- two years. Mexico agreed to dis- continue the troublesome border stations which have caused such serious interference. Also, elabo- rate provisions were made, setting up technical standards with which the countries will comply to insure good broadcasting service and avoid situations that cause inter- ference. These standards were worked out by engineers of the Federal Communications Commis- sion. An international radio office for the exchange of technical informa- tion is to be established in Havana. At the conclusion of the confer- ence, it was decided that the North and South American groups would present a united front at the Cairo conference held in February, 1938. One of the important recommenda- tions for the Cairo meet was for greater facilities for news broad- casts. The second Inter-American Radio Conference will be held in San- tiago, Chile, in 1940. 95 LATEST RESOLUTION of 24th AN- NUAL MEETING of CHAMBER of COMMERCE of the UNITED STATES Regarding Radio Broadcasting The rapid growth in the use of radio for entertainment and educa- tional purposes, as well as com- munications purposes, has made necessary regulation to prevent dis- order and interference in the use of the air. The characteristics of radio render this essentially a problem for federal rather than state control. Regulation of radio communica- tion should not invade private man- agement. It should be based upon the principle that the interest of the listening public is the paramount consideration in radio broadcasting. Other forms of communication are primarily for the service of the sender, but broadcasting serves the listener. No regulation should attempt to force upon the public un- desired program matter. Station owners, like newspapers and maga- zines, must be free to select and edit their program material. • • • The aforementioned resolution, the only reference ever made to radio broadcasting by the Chamber of Commerce of the United States, was passed at the 24>th annual con- vention of that body in April, 1936. To date, there has been no further reference made to broadcasting. Hoivever, plans now under con- sideration ivill allow the Chamber to study educational and political time allotments by broadcasters, with recommendations and policies expected to be released during the current year. Of. • 97 LOIS BENNETT Soprano Star of Stage and Radio Starred (32 weeks) "Sweetest Love Songs" WJZ "Waltz Time" WEAF Guest Starred General Motors Concert Lucky Strike "Hit Parade" Chevrolet Musical Moments Manhattan Merry-Go-Round JEAN PAUL KING Master of Ceremonies Commentator — Super Salesman News Commentator Hecker's "Information Service of the Air" (13 weeks) WOR Monday-Friday — 11:45 A. M. Only radio personality now heard on all major networks Personal Representative CyJen CO, cylSifosei, 6Jnc. 607 Fifth Avenue, New York -:- PLaza 3-6268 TERRI LA FRANCONI Continental and Romantic Tenor Hammerstein Music Hall Los Angeles Opera Co. Pacific Coast Opera Co. San Francisco Opera Co. Now Starring at Roney Plaza — Miami (Third Season) CLAIRE WILLIS Linguist of Song (7 Languages) Features rhumbas, tangos, intimate French and popular songs. • Rainbow Grill Hotel Pierre Mayflower (Washington) Has besn on all networks. HAL MOORE Commentator Paramount Newsreel (Sports and News) Homemakers' Exchange Tues. & Thurs. WEAF— 11:30 a.m. Pick & Pat — two years Philadelphia Orchestra (26 Weeks) HOWARD PRICE Golden-voiced Tenor A&P Gypsies — 52 weeks Metropolitan Auditions Chevrolet Musical Moments I. J. Fox — Fur Trappers Broadway Musical Comedy "Revenge With Music" 98 WALTER CASSEL Baritone • Guest Starred General Motors Concert Hour • Featured Maxwell House "Showboat" Sealtesf "Saturday Night Party" (Series) Chevrolet "Musical Moments" "Hammerstein Music Hall" (Frequent Guest) • Starred by Warners Bros, on KFWB Also in Warner Pictures STAR OF — Chevrolet-Rubinoff Program (Hollywood and New York Series) Rexall United Drug "Radio Frolic" ^> en Personal Representative 607 Fifth Avenue, New York nc. PLaza 3-6268 ALICE CORNETT SINGING SURPRISE OF THE SEASON Featured on "THE SONG SHOP" (Presented by Coca Cola) Fridays - 10-10:45 P. M., E.S.T. WABC— COLUMBIA NETWORK COAST-TO-COAST WILLIE MORRIS Soprano FEATURED Fireside Recital Palmolive Beauty Box Echoes of New York Flying Red Horse Tavern "Showboat" Vince Series — 39 Weeks Lucky Strike Hit Parade (13 weeks) Rogers — "Musical Camera" Chevrole! — "Musical Moments" Starred Rexall United Drug "Radio Frolic" 99 IMPORTANT RADIO TELEPHONE NUMBERS in NEW YORK RADIO STATIONS WABC Wlckersham 2-2000 WARD TRiangle 5-3301 WBBC TRiangle 5-6690 WBBR MAin 4-9735 WBIL BRyant 9-6080 WBNX MEIrose 5-0333 WCNW INgersoll 2-1500 WEAF Circle 7-8300 WEVD BRyant 9-2360 WFAB Circle 7-2610 WFAS Wisconsin 7-2299 WFIL (N. Y. Office) BRyant 9-4539 WHN BRyant 9-7841 WHOM PLaza 3-4204 WIND (N. Y. Office) MUrray Hill 2-2611 WINS ELdorado 5-6100 WJJD (N. Y. Office) MUrray Hill 2-2611 WJZ Circle 7-8300 WLTH ORchard 4-1203 WLW (N. Y. Office) MOhawk 4-4528 WMBQ STagg 2-9037 WMCA Circle 6-2200 WNBF (N .Y. Office) MUrray Hill 2-5767 WNEW Plaza 3-3300 WNYC WOrth 2-4740 WOR TEnnsylvania 6-8383 WOV BRyant 9-6080 WPG ' MUrray Hill 2-2046 WQXR COIumbus 5-6366 WVFW TRiangle 5-0313 WWRL NEwtown 9-3300 NATIONAL NETWORKS Columbia Broadcasting System ... .Wlckersham 2-2000 Mutual Broadcasting System PEnnsylvania 6-9602 National Broadcasting Cc Circle 7-8300 STATION REPRESENTATIVES Associated Broadcast Adver- tising Co Wisconsin 7-2299 Hibbard Ayer MUrray Hill 2-2046 John Blair & Co MUrray Hill 2-6084 The Branham Co MOhawk 4-2430 Bryant-Griffith & Brunson, Inc. .. MUrray Hill 2-2174 J. Ralph Corbett, Inc MOhawk 4-4528 Cox & Tanz MUrray Hill 2-8284 Craig & Hollingbery, Inc PLaza 3-8989 J. J. Devine & Associates VAnderbilt 3-1 118 Free & refers, Inc LExington 2-8660 Gene Furgason & Co., Inc MUrray Hill 2-3734 Hearst Radio, Inc PLaza 8-2600 E. Katz Special Advertising Agency. . LOngacre 5-4594 Kelly Smith Co MOhawk 4-2434 Joseph Hershey McGillvra VAnderbilt 3-5055 J. P. McKinney & Son Circle 7-1 178 National Broadcasting Co Circle 7-8300 John H. Perry Associates BRyant 9-3357 Edward Petry & Co MUrray Hill 2-3850 Radio Sales Wlckersham 2-2000 William G. Rambeau Co CAIedonia 5-4940 Paul H. Raymer Co MUrray Hill 2-8690 Graham A. Robertson TLaza 3-7370 Small & Brewer, Inc Wlckersham 2-8383 Transamerican Broadcasting & Television Corp MUrray Hill 6-2370 Weed & Co VAnderbilt 3-6966 Howard A. Wilson Co MUrray Hill 6-1230 ADVERTISING AGENCIES Advertisers' Broadcasting Co MUrray Hill 4-1360 Alherton £r Currier, Inc MOhawk 4-8795 N. W. Ayer & Son, Inc CHickering 4-5600 Batten, Barton, Durstine & Osborn, Inc ELdorado 5-5800 Benton & Bowles, Inc Wlckersham 2-0400 Bermingham, Castleman & Pierce, Inc LExington 2-7550 The Biow Co., Inc Circle 6-9300 Blackett-Sample-Hummert, Inc Wlckersham 2-2700 Blackstone Co Circle 7-7890 Bowman, Deute & Cummings MUrray Hill 2-0392 Brooke, Smith, French & Dorrance, Inc VAnderbilt 3-1800 Brown & Tarcher, Inc Circle 6-2626 Franklin Bruck Advertising Corp Circle 7-7661 Buchanan & Co MEdallion 3-3380 Campbell-Ewald Co. of N. Y Circle 7-6383 Cecil, Warwick & Legler, Inc. .. MUrray Hill 2-7895 Compton Advertising Inc Circle 6-2800 D'Arcy Advertising Co ELdorado 5-3765 Donahue & Coe, Inc COIumbus 5-4252 Erwin, Wasey & Co MOhawk 4-8700 William Esty & Co CAIedonia 5-1900 Federal Advertising Agency, Inc ELdorado 5-6400 Fletcher & Ellis, Inc LAckawanna 4-3570 Albert Frank-Guenther Law, Inc. .. COrtland 7-5050 Fuller & Smith & Ross, Inc ELdorado 5-5750 Gardner Advertising Co COIumbus 5-2000 J. Stirling Cetchell, Inc VAnderbilt 3-4800 Ceyer, Cornell & Newell, Inc Wlckersham 2-5400 Lawrence C. Gumbinner Co VAnderbilt 3-3550 E. W. Hellwig Co LExington 2-3080 Charles W. Hoyt Co., Inc VAnderbilt 3-4690 H. W. Kastor & Sons Advertising Co. COIumbus 5-6135 Joseph Katz Co Wlckersham 2-2740 Kenyon & Eckhardt, Inc Wlckersham 2-3920 H. M. Kiesewetter Advertising Agency, Inc LExington 2-0025 As thur Kudner, Inc Circle 6-3200 Lambert & Feasley, Inc COIumbus 5-3721 Lennen & Mitchell, Inc MUrray Hill 2-9170 Lord & Thomas Wlckersham 2-6600 Marschalk & Pratt, Inc VAnderbilt 3-1525 J. M. Mathes, Inc LExington 2-7450 Maxon, Inc ELdorado 5-2930 McCann-Erickson, Inc LExington 2-1700 Neff-Rogow, Inc Circle 7-4231 Newell-Emmett Co., Inc AShland 4-4900 Paris & Peart CAIedonia 5-9840 Pedlar & Ryan, Inc ELdorado 5-7700 F. Pettinella WAtkins 9-6424 Prins & Keifer, Inc VAnderbilt 3-2565 Reiss Advertising, Inc COIumbus 5-4632 Ruthrauff & Ryan, Inc VAnderbilt 3-6400 Stack-Coble Advertising Co PLaza 3-7444 J. Walter Thompson Co MOhawk 4-7700 Tracy-Locke-Dawscn, Inc AShland 4-1690 United States Advertising Corp COIumbus 5-2032 Wales Advertising Agency VAnderbilt 3-4000 L. D. Wertheimer Co MUrray Hill 2-6860 Young & Rubicam, Inc AShland 4-8400 PUBLICATIONS Advertising Age BRyant 9-6432 Advertising & Selling CAIedonia 5-9770 Billboard MEdallion 3-1616 Broadcasting and Broadcasting Adver- tising COIumbus 5-3815 Hollywood Reporter Wisconsin 7-2470 Metronome Circle 7-4500 Motion Picture Daily Circle 7-3100 Musical America Circle 7-0522 100 Musical Courier Circle 7-4500 Music Trades Circle 7-0522 Printers' Ink AShland 4-6500 Radio MUrray Hill 2-5973 Radio Advertising (Rates and Data) . . MOhawk 4-1220 Radio Art PLaza 3-71 56 Radio Craft WAIker 5-0730 RADIO DAILY Wisconsin 7-6336 Radio & Electric Appliance Journal. .. .Circle 7-5842 Radio News & Short Wave BRyant 9-3142 Radio Retailing MEdallion 3-0700 Radio Today PLaza 3-1340 Radio Weekly WAIker 5-2576 Seiter, Carver, Livingston Publishers, Inc MUrray Hill 3-7177 Standard Advertising Register MEdallion 3-5850 Tide AShland 4-3390 Variety BRyant 9-8153 NEWS SOURCES Associated Press ELdorado 5-1200 International News Service MUrray Hill 2-0131 NEA Service, Inc MEdallion 3-5160 News Features, Inc Circle 6-1738 Press-Radio Bureau MUrray Hill 2-5760 Transradio News Features Circle 7-4560 Transradio Press Service, Inc MUrray Hill 2-4053 United Press MUrray Hill 2-0400 TALENT AGENCIES Artists Management Bureau Inc. ..MUrray Hill 2-1888 Associated Radio Artists Circle 7-4452 Batchelor Enterprises, Inc CHickering 4-6204 Herman Bernie, Inc Circle 7-6201 Chamberlain Brown BRyant 9-8480 Columbia Artists, Inc Wlckersham 2-2000 Columbia Concerts Corp Circle 7-6900 Consolidated Radio Artists, Inc COIumbus 5-3580 Curtis & Allen Circle 7-4124 Fanchon & Marco Circle 7-5630 Hesse & McCaffrey ELdorado 5-1076 Leading Attractions, Inc PLaza 3-8093 Ben B. Lipset, Inc PLaza 3-6268 A. & S. Lyons, Inc LAckawanna 4-7460 Mills Artists, Inc Circle 7-7162 William Morris Agency, Inc Circle 7-2160 Leo Morrison, Inc Circle 7-6413 Music Corporation of America. . .Wlckersham 2-8900 NBC Artists Service Circle 7-8300 Radio Orchestra Corp COIumbus 5-5952 Rockwell-O'Keefe, Inc Circle 7-7550 Myron Selznick Co. of N. Y Circle 7-6201 Universal Radio Artists BRyant 9-7763 Rudy Vallee Orchestra Units Corp. ... ELdorado 5-3435 WOR Artists Bureau PEnnsylvania 6-8383 PROGRAM PRODUCERS Air Features, Inc Wlckersham 2-0077 Atlas Radio Corp BRyant 9-3040 British-American Productions, Inc.. .. ELdorado 5-0381 Cleveland B. Chase, Inc ELdorado 5-1720 Chase & Ludlum Circle 7-4366 Ted Collins Circle 7-0094 Conquest Alliance Co PLaza 3-5650 Edmar Enterprises, Inc COIumbus 5-3737 Ted Hammerstein LOngacre 5-9609 H. S. Coodman Wlckersham 2-3338 Jean V. Crombach, Inc Circle 7-6980 Arnold Johnson Radio Productions. ... ELdorado 5-3900 Langlois & Wentworth ELdorado 5-1 620 Phillips H. Lord, Inc Wlckersham 2-2213 McKnight & Jordan, Inc ELdorado 5-6110 Donald Peterson Wisconsin 7-0069 Radio Events Syndicate MUrray Hill 6-3487 Rocke Productions, Inc Circle 7-7630 James L. Saphier Circle 7-2135 Sound Masters, Inc BRyant 9-2463 Henry Souvaine, Inc Circle 7-5666 Star Radio Programs, Inc PLaza 3-4991 Douglas F. Storer, Inc Circle 7-7672 Universal Radio Programs, Inc. ... MUrray Hill 2-0648 Rcger White Circle 7-4943 Wilson-Powell & Hayward, Inc ELdorado 5-0410 Wolf Associates, Inc COIumbus 5-1621 TRANSCRIPTION AND RECORDING COMPANIES Advertisers Recording Service, Inc Circle 7-6982 Allied Recording Froducts Co BRyant 9-1435 Alsop Radio Recording, Inc ELdorado 5-0780 Atlas Radio Corp BRyant 9-3040 Associated Music Publishers, Inc BRyant 9-0847 Audio-Scriptions, Inc BRyant 9-7480 Brinckerhoff & Co PLaza 3-3015 Columbia Transcription Service ..Circle 7-6224 Conquest Alliance Co PLaza 3-5650 Decca Records, Inc COIumbus 5-5662 Eastern Sound Recording Co MEdallion 3-3554 International Production Studios. .. .COIumbus 5-7366 Cennett Records Co BRyant 9-5543 Jean V. Crombach, Inc Circle 7-6980 Masque Sound Recording Corp MUrray Hill 2-4282 Musicraft Records Inc BRyant 9-6505 National Recording Co MEdallion 3-3860 National Transcription Features, Inc MUrray Hill 2-0648 NBC Thesaurus Circle 7-8300 Radio & Film Methods Corp CAIedonia 5-7530 Reeves Sound Studios, Inc Circle 6-6686 Sound Reproductions Corp BRyant 9-8265 Speak-O-Phone Recording & Equipment Co COIumbus 5-1350 Ed Strong NEwtown 9-3232 Transcriptions, Inc MUrray Hill 2-2103 Universal Recording Co Circle 6-2168 Victor Recording Laboratory BOgardus 4-6200 WOR PEnnsylvania 6-3383 World Broadcasting System Wlckersham 2-2100 ORGANIZATIONS, UNIONS AND GOVERNMENT AGENCIES Actors' Equity BRyant 9-3550 Advertising Club CAIedonia 5-1810 Advertising Federation of America .... BRyant 9-0430 American Association of Advertising Agencies MOhawk 4-7982 American Federation of Musicians PEnnsylvania 6-2545 American Federation of Radio Artists MUrray Hill 2-1 1 57 American Plays Association COIumbus 5-1860 ASCAP COIumbus 5-7464 Friars Club Circle 6-0282 I A. T. S. E COIumbus 5-8915 Lambs Club BRyant 9-8020 M. P. P. A Circle 6-3084 National Labor Relations Board COIumbus 7-6860 New Ycrk World's Fair 1939, Inc BRyant 9-6000 S. E. S. A. C BRyant 9-3223 Society of Jewish Composers, Publishers and Song Writers LOngacre 5-9124 Songwriters' Protective Association. COIumbus 5-3758 Works Progress Administration Circle 6-4000 RAILROAD TERMINALS Grand Central VAnderbilt 3-9100 Pennsylvania PEnnsylvania 6-5600 HOTELS Algonquin VAnderbilt 3-2500 Ambassador Wlckersham 2-1000 Astor Circle 6-6000 Barbizon-Plaza Circle 7-7000 Belmont Plaza Wlckersham 2-1200 Biltmore MUrray Hill 2-7920 Commodore VAnderbilt 3-6000 Edison Circle 6-5000 Essex House Circle 7-0300 Lexington Wlckersham 2-4400 Lincoln Circle 6-4500 Lombardy PLaza 3-8600 New Yorker MEdallion 3-100C New Weston PLaza 3-4800 Park Central Circle 7-8000 Pennsylvania PEnnsylvania 6-5000 Plaza PLaza 3-1740 Plymouth Circle 7-8100 Ritz Carlton PLaza 3-4600 Ritz Tower Wlckersham 2-5000 Roosevelt VAnderbilt 3-9200 St Moritz Wlckersham 2-5800 St. Regis PLaza 3-4500 Savoy Plaza VOIunteer 5-2600 Sherry Netherland VOIunteer 5-2800 Vanderbilt AShland 4-400C Waldorf-Astoria ELdorado 5-3000 Warwick Circle 7-2700 101 IMPORTANT RADIO TELEPHONE NUMBERS in LOS ANGELES RADIO STATIONS KECA Richmond 6111 KEHE Exposition 1341 KFAC Fltzroy 1231 KFI Richmond 6111 KFOX MUtual 2510 KFSG Exposition 1 141 KFVD Fltzroy 6346 KFWB HEmpstead 5151 KGER MAdison 2551 KGFG PRospect 2434 KHJ VAndyke 7111 KIEV OMaha 3-4191 KMPC WOodbury 6-1166 KMTR Hillside 1161 KNX HOIIywood 2484 KRKD MAdison 2281 NETWORKS Columbia Broadcasting System HOIIywood 2484 Between 10 P.M. and 8:30 A.M.. HOIIywood 7052 Don Lee Broadcasting System VAndyke 7111 Mutual Broadcasting System VAndyke 7111 National Broadcasting Co HOIIywood 3631 STATION REPRESENTATIVES Walter Biddick Co Richmond 6184 John Blair & Co PRospect 3548 The Branham Co PRospect 3741 Bryant, Criffith & Brunson, Inc PRospect 4383 W. Austin Campbell Co Michigan 3875 Conquest Alliance Co Richmond 6184 Free & Peters, Inc Richmond 6184 Free, Johns & Field, Inc Richmond 6184 Hearst Radio, Inc Exposition 1345 C. P. MacCregor Fltzroy 4191 John H. Perry Associates (R. J. Bidwell Co.) PRospect 4383 David H. Sandberg Co PRospect 1643 Transamerican Broadcasting & Television Corp HEmpstead 5315 ADVERTISING AGENCIES Alber R. H. Company PRospect 3331 F. Wallis Armstrong Co Hillside 0191 Associated Advertising Agency VAndyke 3956 Batten, Barton, Durstine & Osborn Hillside 8919 Beaumont & Hohman TRinity 8173 Benton & Bowles Inc Hillside 9151 Botsford, Constantine & Gardner PRospect 0206 Boyd Company Inc Exposition 1251 Brisacher, Emil & Staff PRospect 9368 Buchanan & Company Inc Michigan 2156 Campbell-Ewald Company PRospect 1275 The Caples Co PRospect 1542 Collier, Robert & Associates WHitney 3131 The Cramer-Krasselt Co PRospect 0760 Crawford Advertising Agency TUcker 3237 Creamer, Theodore B. Advertising Agency Michigan 4147 Doremus & Co TRinity 8821 Erwin, Wasey & Company PRospect 5316 Fletcher & Ellis, Inc FEderal 91 1 1 Guenther-Bradford & Company TUcker 9241 Hanff-Metzger of Calif., Ltd Michigan 2156 Heintz Pickering & Company Michigan 6062 Hillman-Shane Advertising Agency Inc. VAndyke 5111 Houston Advertising Service Co OLympian 1901 James-Morton Inc PRospect 1154 Klingelsmith, Stuart L. & Co MUtual 8371 Lockwood-Shackelford Advertising Agency TRinity 9801 Logan & Stebbins TRinity 8821 Lord & Thomas Michigan 7651 McCann-Erickson Inc Michigan 4049 Meany, Philip J. Co. Advertising Agency Michigan 3601 Miner, Dan B. Co., L. A Richmond 3101 Morgan, Raymond R. Co HEmpstead 4194 Olsen, A. J., Bob Advertising Agency. .. TUcker 9285 Paramount Ad Service Hillside 8552 Raymond, L. Co PRospect 351 1 Records Advertising Agency TUcker 7447 Ruthrauff & Ryan Inc Hillside 7593 Scheibner, Hugo Inc Michigan 6636 Scholts Advertising Service Michigan 2396 Smith, T. Tyler PRospect 8043 Steller-Millar Agency MUtual 4308 Stuart, Chas. R., Inc MUtual 2822 Sweeney & James JEfferson 4019 Thompson, J. Walter Co Michigan 5194 Weinberg, Milton Advertising Co TRinity 6878 West & Associates Inc OMaha 34832 Young & Rubicam Inc HOIIywood 2734 RECORDERS Air-Check CLadstone 21 89 Associated Transcriptions of Hollywood. .ORegon 4736 102 Electro Vox CLadstone 21 89 RCA Mfg. Company Hillside 5171 Norman B. Neely Hillside 9135 Radiotone, Inc Hollywood 3518 Rec-Arr Studios PRospect 9232 Otto K. Oleson GLadstone 5194 Radio Recorders, Inc Hollywood 3917 Associated Cinema Studios HEmpstead 2131 Aerogram, Inc Hillside 721 1 C. P. MacGregor Fltzroy 4191 RECORD MANUFACTURERS American Record Corp. of America CRanite 4134 Allied Phonograph & Record Mfg. Co.. HOIIywood 5107 RCA Mfg. Co Hillside 5171 PROGRAM PRODUCERS Aerogram, Inc Hillside 7211 Allied Fhonograph & Record Mfg. Co.. HOIIywood 5107 Associate Cinema Studios HEmpstead 2131 American Radio Features YOrk 8161 Walter Biddick Co Richmond 6184 Earnshaw, Inc HEmpstead 5050 Fanchon & Marco HOIIywood 5341 Irving Fogel HOIIywood 5107 Gene Inge Hillside 3169 Mayfield Kaylor HOIIywood 5107 Raymond R. Morgan HEmpstead 4194 Radioaids, Inc HOIIywood 5107 C. P. MacGregor Fltzroy 4191 R. U. Mcintosh & Associates WHitney 7713 Standard Radio Hillside 7027 Mertens & Price PRospect 0101 Pan-American Radio Hillside 4027 Wood Radio Productions CRanite 7434 RADIO ARTISTS AGENCIES Alden-Silber Agency Hillside 7216 Stanley Bergerman, Inc OXford 3196 Herman Bernie, Inc OXford 1005 John Colombo CRestview 1 -8139 Bill & Sabel Dunn OXford 3259 Fanchon & Marco, Inc HOIIywood 5341 M/D. Howe Booking, Inc WOodbury 6-2992 International Artists Hillside 2121 Harry Jolson CRestview 0121 Arthur Klein, Ltd OXford 8670 Thomas S. Lee Artists Bureau VAn Dyke 7111 William Morris Agency WOodbury 63121 Radio Central Casting PRospect 2626 Rock-O'Keefe, Inc CRestview 4101 Alfred C. Shauer CRestview 1 -5256 H. N. Swanson, Inc CRestview 1-5115 J. C. Bachman-Dick Polimer OXford 7061 Phil Berg-Bert Allenberg OXford 3131 Walter Batcheior CRestview 1-8181 Feldman-Blum Agency CRestview 1-8151 Harty-Kelton, Ltd OXford 9497 Leland Hayward & Co., Ltd CRestview 1-5151 Nat Goldstone OXford 1131 Lou Irwin, Inc OXford 1005 Keighley — Keate Agency WOodbury 6-3621 PUBLICATIONS The Broadcaster CEntury 22210 Daily Variety HOIIywood 6141 Evening Herald-Express Richmond 4141 Evening News PRospect 6121 RADIO DAILY GRanire 6607 Hollywood Reporter HOIIywood 3957 Hollywood Citizen-News HOIIywood 1234 Los Angeles Times MAdison 2345 Los Angeles Examiner Richmond 1212 Los Angeles News Michigan 1196 Motion Picture Daily GRanite 2145 Motion Picture Herald CRanite 2145 The Post Record TUcker 1121 Printers' Ink Michigan 7701 Radio YOrk 7226 Radio Guide GLadstone 2196 Radio-Television Casting Directory PRospect 0482 Standard Advertising Register PRospect 3835 Standard Casting Directory GArfield 3881 Studio Casting Directory GLadstone 1200 Variety HOIIywood 6141 AIRPORTS American Airlines Michigan 8822 Grand Central Air Terminal OMaha 34222 Los Angeles Municipal Airport THornwald 9267 Union Air Terminal HOIIywood 1606 United Air Lines TUcker 6248 SPORT ARENAS American Legion (Stadium-Hollywood) HOIIywood 2951 Los Angeles Coliseum Richmond 6391 Gilmore Stadium WHitney 1163 RAILWAY TERMINALS Santa Fe MUtualOlll Southern Pacific Michigan 6161 Union Pacific TRinity 921 1 HOTELS Ambassador Hotel DRexel 701 1 Biltmore Hotel Michigan 101 1 Christie Hotel HOIIywood 2241 Clark Hotel Michigan 4121 Del Monte Hotel (L. A Offices) .... Exposition 9767 Ensenada Hotel Plays MUtual 5544 Garden of Allah Hotel HOIIywood 3581 Hollywood Hotel HEmpstead 4181 Hollywood Knickerbocker GLadstone 3171 Hollywood Plaza Hotel CLadstone 1131 Roosevelt Hotel HOIIywood 2442 The Town House Exposition 1234 103 Irving Reis Under Writer-Director Contract a iLAliAi >' 104 IMPORTANT RADIO TELEPHONE NUMBERS in CHICAGO RADIO STATIONS KSTP (Chicago office) SUPerior 8660 WAAF RANdolph 1717 WBBM WHItehall 6000 WCAU (Chicago office) STAte 0366 WCBD VAN Buren 6201 WCFL SUPerior 5300 WCRW DIVersey 4440 WEDC CRAwford 2436 WENR SUPerior 8300 WGES VAN Buren 6201 WGN SUPerior 0100 WHAM (Chicago office) STAte 0366 WHFC LAWndale 8228 WIND (Chicago office) STAte 5466 WJJD STAte 5466 WLS HAYmarket 7500 WLW (Chicago office) STAte 0366 WMAQ SUPerior 8300 WMBI DIVersey 1570 WSBC SEEley 2255 WWAE (Chicago office) PLAza 4300 NATIONAL NETWORKS Columbia Broadcasting System WHItehall 6000 Mutual Broadcasting System SUPerior 0100 National Broadcasting Co SUPerior 8300 STATION REPRESENTATIVES R. J. Barrett, Jr SUPerior 5110 John Blair & Co SUPerior 8660 The Branham Co CENtral 5726 Bryant, Criffith & Brunson, Inc AN Dover 1040 H. K. Conover Service Co CENtral 8664 Cox & Tanz FRAnklin 2095 Craig & Hollingbery, Inc STAte 2898 J. J. Devine & Associates CENtral 4270 Free, Johns & Field, Inc FRAnklin 6373 Free & Peters FRAnklin 6373 Gene Furgason & Company STAte 5241 Arthur H. Haag & Associates CENtral 7553 Hearst Radio, Inc CENtral 6124 E. Katz Special Advertising Agency CENtral 4238 Kelly-Smith Co FRAnklin 4687 Ray Linton STAte 9493 Joseph Hershey McCillvra SUPerior 3444 J. R. McKinney & Son SUPerior 9866 Mitchell & Ruddell, Inc CENtral 1 160 John H. Perry Associates HARrison 8085 Edward Petry & Co DELaware 8600 Hugh Rager RANdolph 7800 William G. Rambeau Co DELaware 3838 Paul H. Raymer Co SUPerior 4473 Graham A. Robertson ANDover 3042 Sears & Ayer SUPerior 8177 Small & Brewer, Inc STAte 8152 Transamerican Broadcasting & Tele- vision Corp STAte 0366 Van Cronkhite Associates, Inc STAte 6088 Weed & Co RANdolph 7730 L. I. Weishar WABash 1067 Howard H. Wilson Co CENtral 8744 ADVERTISING AGENCIES Aubrey, Moore & Wallace Inc SUPerior 1600 Auspitz & Lee STAte 7782 N. W. Ayer & Son, Inc RANdolph 3456 Baggeley, Horton & Hoyt, Inc STAte 2154 Batten, Barton, Durstine & Osborn, Inc.. CENtral 7808 Beaumont & Hohman, Inc CENtral 7144 Blackett-Sample-Hummert, Inc DEArborn 0900 Buchanan & Co SUPerior 3047 Burnet-Kuhn Advertising Co SUPerior 3800 Leo Burnett Co CENtral 5959 Campbell-Ewald Co CENtral 1946 Caples Co SUPerior 6016 Russell C. Comer Advertising Co SUPerior 2541 Doremus & Co CENtral 9132 Erwin, Wasey & Co., Ltd RANdolph 4952 Fletcher & Ellis, Inc HARrison 8612 Ford, Browne & Mathews DELaware 3800 Albert Frank-Guenther Law, Inc DEArborn 8910 Charles Daniel Frey Co STAte 8161 J. Stirling Cetchell HARrison 2606 Henri, Hurst & McDonald, Inc SUPerior 3000 Frances Hooper Advertising Agency. .. .SUPerior 5480 H. W. Kastor Advertising Co., Inc CENtral 5331 Lord & Thomas SUPerior 4800 Maxon, Inc DELaware 3536 McCann-Erickson, Inc WEBster 3701 Hays, McFarland & Co RANdolph 9360 McJunkin Advertising Co STAte 5060 Louis Needham & Brorby, Inc STAte 5152 Neisser-Meyerho, Inc DELaware 7860 Reincke-Ellis-Younggreen & Finn, Inc.. WHItehall 7440 Roche, Williams & Cunnyngham HARrison 8490 Rogers & Smith DEArborn 0021 Ruthrauff & Ryan, Inc RANdolph 2625 Sehl Advertising Agency STAte 7344 J. Walter Thompson Co SUPerior 0303 Wade Advertising Agency STAte 7371 L. D. Wertheimer Advertising Co FRAnklin 8833 Young & Rubicam, Inc CENtral 3144 TRANSCRIPTION AND RECORDING COMPANIES Columbia Transcription Service DELaware 8263 Decca Records, Inc DELaware 8800 Marsh Laboratories, Inc WEBster 7288 RCA Manufacturing Co DELaware 4774 Radio Transcription Co. of America .. DELaware 2325 Standard Radio, Inc STAte 3153 Walter C. Wicker SUPerior 7279 World Broadcasting System STAte 3828 PROGRAM PRODUCERS Norman Alexandroff & Co WABash 6762 Conquest Alliance Co STAte 5096 J. Ralph Corbett, Inc DELaware 3265 Lillian Cordoni Radio Productions Co...CALumet 6979 Charles Hughes Productions, Inc Buckingham 4048 Donna Parker Productions WEBster 2873 NEWS SOURCES Associated Press STAte 7700 International News Service ANDover 1234 Transradio Press Service STAte 8091 United Press RANdolph 3677 ORGANIZATIONS AND UNIONS Actor's Equity WELIington 6377 American Federation of Actors STAte 7918 American Federation of Musicians STAte 0063 ASCAP RANdolph 1805 Institute of Radio Service Men SUPerior 1673 Radio & Television Institute LONgbeach 6100 University Broadcasting Council CENtral 2015 105 AIL PEAPCE says " Afraid You're Listening In I Hope I Hope I Hope!" Carl (hoff- tempo) 1 1 oil and his Orchestra KENNETH ROBERTS— Announcer ARLENE HARRIS '"The Human Chatterbox" MONROE UPTON Writer BRADFORD BROWNE Producer — N. W. Ayer & Sons richard j. McCaffrey Musical Arranger TIZZIE LISH Cooking and Health Expert ELMER BLURT Door to Door Salesman BETTY GARDE Actress HARRY SWAN Actor AGNES MOOREHEAD Actress IN WATCH THE FUN GO BY' SPONSORED BY THE FORD DEALERS OF AMERICA CBS - Tuesday - 9 P. M. EST. 106 r * RADIO * HISTORY MAKERS ;< OF 1937 i> V Thumbnail summaries of person- alities whose activities provided major headlines in the past year. 107 Son FRANK R. McNINCH WILLIAM S. PALEY On supposedly temporary loan from the Federal Power Commis- sion, Frank R. McNinch was ap- pointed FCC chairman to suc- ceed the late An- ning S. Prall and to iron out the affairs of the Com- mission, which has been a target for much brick- throwing. In the few months that he has been at the helm, the FCC has gone through considerable revising, construc- tively, reflecting the efficiency and quiet but quick action characteristic of Mc- Ninch. JOHN ELMER He was enjoy- ing a compara- tively serene life as owner of small - watter WCBM in Balti- more. Then John Elmer was elected president of the NAB, and imme- diately his troub- les began. Exi- gencies compelled him to call a spe- cial NAB meeting to take up a reorganization plan — and in- cidentally discuss the AFM situation. It was an unruly session, but Elmer handled the chair with commendable composure and much tolerance. # LENOX R. LOHR • A good deal of ^0fm*m*^m^ traveling was done M "\ in 1937 by Major Lohr, the NBC prexy. To the coast, where the web is building new studios, also to Europe and one particular trip to Washington where he dined with President and Mrs. Roosevelt, no less. New NBC build- ing activities, ordering an original radio opera and signing Dr. James R. Angell as educational counselor were just a few of the other items on his calendar during the year. Something that CBS prexy Wil- liam S. Paley said about the busi- ness of broadcast- ing at the educa- tional parley in Chicago late in the year made such an impres- sion on Congress- men who read it that they had the talk inserted in the ' Congressi onal Record. Diary of the live-wire CBS out- fit also reveals leadership in expansion and profits, new Hollywood studios started, television tower on Chrysler Bldg. and many other items. • DAVID SARNOFF • RCA's president, in addition to ex- ecuting his mul- tiple duties of keeping the RCA family coordi- nated, was kept pretty busy on television the past year, the chief de- velopment in this end being a new cathode ray dem- onstration on a screen 3x4 feet — but still no assurance television is very near. that commercial • ALFRED J. McCOSKER Holding the dual post of pres- ident of Bamberg- er Broadcasting Co., owners of WOR, and chair- man of Mutual Broadcasting Sys- tem, Alfred J. McCosker can look back on 1937 with double pride. First be- cause Mutual oranched out in a big way in putting itself on the map as a national network, and secondly because WOR didn't have such a bad year either. Incidentally, McCosker was given a de- gree of LL.D. by John Marshall College of Law last June in recognition of his service in radio. 109 //I . // BILLY SWANSON and "His Music V MANAGEMENT ROCKWELL-O'KEEFE, Inc. Radio City, N. Y. — Chicago — Hollywood PUBLICITY ED DUKOFF HOTEL EDISON NEW YORK CITY 110 EDDIE CANTOR • Texaco Town's "mayor" had a very active 1937, making the usual quota of new tal- e n t discoveries, being elected president of the new American Federation of Ra- dio Artists, cele- brating his 25th anniversary in show business and being fittingly honored on the occasion with an "Eddie Cantor Week," switching his network broadcast from Sunday to Wednesday, making another feature film, getting his antique shop business going — and marry- ing off one of those five daughters who are almost as famous as the quints. O. B. HANSON • A titular addi- tion and a vital subtraction oc- curred in the life of O. B. Hanson the past year. To put it in plain English, the NBC chief engineer ad- ded the title of vice-president of the network in November, and if you don't mind the reverse chron- ology, in June, the doctors subtracted an appendix from him. If it's not an even break, maybe he's got some tonsils that can be removed. &-■ • COMMISSIONER PAYNE When it comes to figuring in the headlines, it takes a fast-stepper to keep ahead of FCC Commission- er George Henry Payne. His pro- vocative utter- ances gave the in- dustry and the public much good food for mental exercise. Though his activities) as a crusader did get him disbarred from FCC's Segal-Smith hearing, he also won many friends with his advocacy of more wholesome programs for juveniles — and better radio shows in general. • HAROLD V. HOUGH Though he has plenty to do as general manager of WBAP, Fort Worth, and treas- urer of the NAB, Harold V. Hough, known to thou- sands of pioneer radio listeners as "The Hired Hand," finds time to give a word picture of WBAP's famous Negro Holiness broadcast each New Year's Night and of the Fort Worth Rodeo. His NAB resolution against "dollar pub- licity" also was roundly applauded. ISAAC D. LEVY • Ike Levy of the Philadelphia WCAU - CBS Levys, among whom also is his brother Dr. Leon Levy, is known around NAB gatherings as one of those so-called "stormy petrels." Nevertheless, when Ike "storms," NAB boys as well as others are always glad to listen because there's meat in his words. A defense of FCC members and a warning to NAB to stay with Ascap were among his 1937 pronouncements. • JOHN BLAIR Opening of new coast offices in 1 Los Angeles and j in Seattle, addi- 1 tion of a flock of S stations and for- j mation of a pro- duction service I unit to better j serve clients, I were among the 19 3 7 expansion I activities of John | Blair & Co., ex- ] plaining why the head of the rep firm, John Blair him- self, was kept on the hop throughout the year. Blair's 1937 record marks him as a go-getter. Ill fr ft TOMORROW'S STARS HE life blood of the amusement business is the supply of fresh, new talent to supplant the fading stars of another day. This organization specializes in the training, development, and exploitation of young artists, from whose ranks will emerge the headliners of tomorrow. We are proud to include the following names among our contracted artists: BUDDY CLARK LORETTA LEE BILL CHALLIS BARRY McKINLEY GEORGE FISCHER NEW YORKERS CHORUS BOB HARING JEAN O'NEILL BOB HOPE (radio only) ALLEN PRESCOTT NATHAN KROLL HARRY SALTER VICTOR SCHERTZINGER (radio only) ft JAMES L. SAPHIER Radio Talent and Productions NEW YORK HOLLYWOOD ft ft 112 • DONALD W. THORNBURG # • WILLIAM S. HEDGES • What with the spurt in Holly- wood originations and the actual launching of con- struction on the new CBS studio layout in the movie capital, Jm Donald W. Thorn- Jm burg, vice-presi- 1k * dent in charge of B ^ly«|^ West Coast opera- tions for the net- work marks up 1937 as one of the busiest years of his career. He was so busy, in fact, that he hardly even had time to get in the head- lines. Vacating a vice- presidency in the Crosley Radio or- ganization (WLW- WSAI) , Cincin- nati, William S. Hedges returned to the NBC fold in October to take over the direction of the network's station relations. Less than two months later, he was elected a vice-president of company, thus adding another important entry in the log-book of an executive radio career that dates back to 1922. • WM. A. SCHUDT JR. • One of the most aggressive of the CBS stations — ace in the showman- ship field and no slouch in other departments, either— is WBT of Charlotte, with Bill Schudt as general manager and chief genera- tor of ideas for business, pro- grams and good- accomplishments re- Schudt management. will, fleet The station's the live-wire • ALBERT S. FOSTER • When WEW, St. Louis University station after 16 years as a non- commercial sta- J tion, decided to go in for paid business in the ! Fall of 1937, Al- bert S. Foster was brought from WWL, New Or- leans, to be g.m. Signing of some 400 customers in the first 12 weeks attests to the wisdom of the move. EDWARD KLAUBER • The executive vice-president of CBS, along in May of the past year, was made a member of the company's board of directors, fol- lowing an in- crease in the au- thorized size of the directorate. Paul Kesten and Mefford Runyon also were made directors. Outside of that, Klauber per- formed his important duties without step- ping much into the limelight. • DONALD FLAMM Final selection] of a site for WMCA's new andf more expansive! studios was one of the important matters decided by Donald Flamm,| station owner, the past year. Al little expansion of the Inter -City' network, of which Flamm also is prexy, and the launching of occasional program novelties also helped to keep him occupied. 113 ▼ Music of Yesterday and Today Styled the BLUE BARRON way" T Management CONSOLIDATED RADIO ARTISTS INC. 30 Rockefeller Plaza— New York Chicago — Cleveland — Hollywood — Dallas NBC-Red and Blue Networks FOUR TIMES WEEKLY CURRENTLY GREEN ROOM — HOTEL EDISON NEW YORK CITY 114 ELLIOTT ROOSEVELT • GEORGE W. TRENDLE • C 1 i m a xing a year of gradually increasing activi- ty and responsi- bility in the man- agement of radio stations, Elliott Roosevelt was made president and general man- ager of Hearst Radio. Previous to this develop- ment late in De- cember, Roose- velt had been handling the southwest and California Hearst stations. There was also some talk a while back of the possibility that he would become a network com- mentator. But he probably will be too busy for that now. One of the hot controversies of 1937 in radio and movie circles was the protest against dispensers of harmful Holly- wood gossip via radio, and George W. Trendle, who is both a theater man and head of Michigan Radio Network, helped to bring this issue to a head. Sale of "Lone Ranger" serial to the films (Monogram) and appointing Raymer as MRN rep also were among Trendle's 1937 deals. LOUIS K. SIDNEY LEWIS ALLEN WEISS • There was a lot doing in the Don Lee Broadcasting System the past year, mainly the addition of an- other dozen or so Pacific Northwest stations, and these developments kept Lew Weiss, g.m. of the System, hopping around quite regularly. Busy though he was, he took time to promise that the Don Lee System would start television service on the coast in 1938. All - around showman and managerial chief of WHN, Louis K. Sidney stepped into the producing end of radio last November when Bill Bacher left the big M-G-M weekly produc- tion for Maxwell House. It was more than a man- sized job, but Sidney is no midget and the records show that he was quite equal to the task. The WLW Line hookup and the designation of WHN as NBC's third New York City outlet also figured among Sidney's more important 1937 activities. JOHN F. ROYAL FRANK BRAUCHER One of radio's most efficient and best loved execu- tives is John F. Royal, vice-presi- dent in charge of programs at NBC. He doesn't appear much in print, but the benefits of his extensive show- manship play a vital part behind the scenes of the NBC show-sched- ules. The popular magazine field lost a top rank sales executive in October of 1937. when Alfred JJ McCosker sold Frank Braucher on the idea of joining WOR ad vice-president in charge of sales Braucher f ormerl was vice-presiden and director at Crowell Publishing Co. >£* 115 IFEIAINIBC &MLD. JR« SCRIPTIST AND DIALOGUE DIRECTOR 1937-1938 "YOUR HOLLYWOOD PARADE" (Lucky Strike- Warner Bros.)* "HOLLYWOOD MARDI-GRAS" ( Packard)! *Lord b Thomas tYoung fir Rubicam Direction — Wm. Morris Agency FRANK GILL SR. Personal Manager BILL DEK COMEDY AND DRAM/ 1937-19 "HOLLYV MARDI-G Packard- (Young & Rl "MICKEY MOUS Walt Disn (Lord & Tr ALING \TIC MATERIAL 38 /OOD RAS" ibicam) E THEATRE" ey— omas) MARIE STODDARD'S LITTLE SCHOOL OF —SCREEN- RADIO— STAGE 8496 SUNSET BLVD. HOLLYWOOD, CAL ♦ 116 JOHN S. YOUNG MARK WOODS One of radio's most erudite an- nouncers, selected as the "All-Amer- ican" in that line during 1928-32, and possessor of a gold trophy pre- sented to him in 1932 by President Hoover, John S. Young, was hon- ored again late in 1937 by being se- lected as Radio Director for the coming New York World's Fair. Internationally informed, a scholar and lecturer as well as advertising con- sultant and commentator, he is well fit to do a fine job. In electing Mark Woods a vice- president last November, along with William S. Hedges and O. B. Hanson, NBC filled its quota of 11 men necessary to make up a foot- ball squad that could play the CBS vice - presi- dential team. Oc- cupying the post of treasurer, Woods is one of the youngest NBC executives, though he's been with the firm since 1926. H. LESLIE ATLASS • Looking after the CBS interests in the Chicago territory is H. Leslie Atlass, vice- president of the network. The At- lass boys — the other being his brother, Ralph — have been cutting quite a figure in radio circles out Chicago way for a good many years. H. Leslie heads WBBM, while Ralph has WJJD, as well as WIND over at Gary. • DON E. GILMAN The past year had a moving day in it for Don E. Gilman, vice-pres- ident in charge of NBC west coast operations. Great- er concentration of NBC activity in Hollywood, and the new radio center being built there, made it I necessary for Gil- man to shift his headquarters from San Francisco to the movie city. But he still maintains social and business ties in S. F. with frequent visits. DON DAVIS JOHN SHEPARD III Celebration of the 15th anniver- sary of his sta- tion, W H B in Kansas City, was the big noise in the routine of Donald Dwight Davis the past year. The event was put over on a scale unprece- dented in so far as such celebra- tions are con- cerned, and Don Davis has press books and other souvenirs to prove it. As president of two New England networks, the Yankee and the Colonial, with headquarters in Boston, John Shepard III has his hands full. But he likes ra- dio so well that he sold out his interest in Bos- ton's famous Shepard store in order to devote all his time to the broad- casting business. 117 WHEN TIME IS THE MEDIUM • You have decided to buy TIME to put your advertising message on the air! How about rates, power, station equipment, hours available and scores of other points of infor- mation you must have — just at the moment you are making your selec- tion of stations? You would naturally have many questions to ask about certain sta- tions . . . you find the answers in RADIO ADVERTISING RATES & DATA! It lists the rates, chain affil- iations, mechanical facilities, broad- casting hours, closing times, etc., etc., of every commercial broadcast- ing station in the United States and Canada. All the information you need, IN ONE CONVENIENT, COM- PACT SERVICE! Revised and issued every month . . . supplementary bulletin service every week. SUBSCRIPTION f 15 A YEAR CHICAGO 333 N. Michigan Avenue NEW YORK 420 Lexington Avenue 118 ARTHUR PRYOR JR. • LAWRENCE LOWMAN • radio. It caused quite and some thinking. At the NAB c o n v e n tion in Chicago last June, Arthur Pryor Jr., vice-president - in- charge- of -radio for Batten, Bar- ton, Durstine & Osborne, said some straight- from-the-shoulder things about the poor quality of manpower in the program end of a bit of talk . . . CBS operations increased consid- erably in 1937, which meant ex- tra work for the vice - president in charge of opera- tions, who hap- pens to be Law- rence W. Low- man, as well as for Herbert V. Akerberg, vice- president in charge of station relations, and their respective lieutenants and sergeants. EDMUND (TINY) RUFFNER • In the summer of 1937, Tiny Ruff- ner resigned from Benton & Bowles agency to become vice-president and radio director on the coast for Ruth- rauff & Ryan. His radio voice has sold millions of dollars of mer- ; chandise for spon- 8 sors — and that's only the begin- ning. ROY C. WITMER ■HI i Jr Remember all those headlines of the past year tell- ing about new highs in billings and other remarks to that effect? Well, in the case of NBC, Roy C. Witmer had some- thing to do with the increases. He's the vice-president in charge of sales. NILES TRAMMELL NBC's central division. Chicago's im- portance as a ra- dio program pro- ducing center, to say nothing of time sales, did not suffer to any extent despite the Hollywood up- swing in 1937. In fact, Chicago set new records for script shows. And Niles Trammell is v.p. in charge of • W. B. LEWIS If you noted some improve- ment in CBS 1937 shows, you can't i go far wrong by sending your bou-p quets via W. B. Lewis, vice-presi- dent in charge of programs. Aside from those duties, Lewis will be re- membered on the I 1937 calendar for a very intelligent talk he delivered on radio and the movies at a luncheon meeting of the Ass'n of Motion Picture Advertisers. 119 RADIO GUIDE has become an indispensible weekly reading habit in a constantly increasing number of American homes, because it doubles radio enjoyment. * * It exerts a powerful influence upon the listening and buying habits of more than 400,000 families. TS columns arc read and studied by program sponsors, advertising agency executives, radio artists, radio dealers, and the industry as a whole, because it is the out- standing authority in its field. Thus Radio Guide combines a big consumer audience with an im- portant trade readership. tHTtfc R^° &U«>fc' 551 FIFTH AVENUE MEW YORK RADIO MIHI iQ? At All Ale^uMAicundi Zo&uf, ^lUustidadf, 120 • DONALD WITHYCOMB • T. C. STREIBERT What with open- ing WFIL's own offices in New York and Chicago — with very profit- able results, by the way — and the building of new studios, General Manager Donald Withycomb of the Philly station did- n't have exactly a dull year. On completion of the studios, he also started a more elaborate schedule of local productions. In recording the activities and the expansion of the Mutual Broadcast- 1 ing System in the past year, one man who mustn't be overlooked is Theodore C. Strei- bert. He's execu- tive v.p. of the organization, and he had plenty to say and do about the network's on- ward and upward moves during 1937. • JOSEPH V. CONNOLLY • As part of the changes that took place in the Hearst Radio or- ganization the past year, Joseph V. Connolly changed his title from that of president to chairman of the board. But under one title or an- other, a busy and important exec is still a. b. and i. e. The voluminous INS affairs also keep Connolly pretty busy. EDWARD W. CRAIG A prominent part in drafting the NAB reorgan- ization proposal and the commit- tee was played by Edward W. Craig, head of W S M. He also was actively en- gaged in working out IRNA devel- opments as a member of the IRNA special ad- visory committee. • HERBERT R. EBENSTEIN • Launching some- thing new in the way of merchan- dising radio pro- grams, Herbert R. Ebenstein created quite a bit of in- terest the past year in his Atlas Radio outfit, which set out to produce ET shows and dis- tribute them un- der the same sys- tem used by film companies, i.e., key city exchanges. Be- sides setting up the nationwide distribut- ing organization, Atlas completed 28 shows in 1937. • FRANK E. MASON Being appointed personal assistant to Lenox R. Lohr, president of NBC, was the principal occurrence in the official life of Frank E. Mason during 1937. Co- incident with the move, Mason re- linquished his du- ties in the station relations end to Bill Hedges, but retained his vice-presidency. 121 NBC RECORDED PROGRAM SERVICE offering complete facilities for the creation, casting, production, and recording of programs for National and Local Spot Advertising CUSTOM BUILT PROGRAMS RECORDING OF CLIENT OR AGENCY PRODUCED PROGRAMS SIMULTANEOUS RECORDING OF NETWORK BROADCASTS THESAURUS PROGRAMS SYNDICATED RECORDED "STOCK" PROGRAMS "REFERENCE" OR AUDITION RECORDINGS • Write for catalog describing the above services A*** J Electrical Transcription Service National Broadcasting Company A RADIO CORPORATION OF AMERICA SERVICE RCA Building . Radio City . New York Merchandise Mart . Chicago, Illinois 122 MYRON P. KIRK J. HAROLD RYAN Genial and equally astute Myron P. Kirk, former vice-presi- dent and director of radio for Ruth- rauff & Ryan, Inc., caused a hubbub in radio circles when he resigned that position to become vice-presi- dent in charge of radio for Famous Artists, Holly- wood. There Kirk has assumed duties in both pictures and radio that helped make Ruthrauff & Ryan one of the top ranking firms in the agency field. Kirk's record is based on such celebrated programs as those of Major Bowes, Al Jolson, Edward G. Robinson, Joe Penner and others. His salesmanship and talent handling showed many a sponsor how to sell the product. This is the cur- rent president of the Ohio Associa- tion of Broadcast- ers. He was elected last November to succeed the re- tiring John F. Patt of WGAR, Cleve- land. Ryan also has other respon- sibilities. He's president and g.m. of Fort Industry Co., owners and operators of WSPD, Toledo; president of West Virginia Broadcasting Corp., operat- ing WWVA, Wheeling, and treasurer of Monongahela Valley Broadcasting Co., operating WMMN, Fairmont, W. Va. CLAY MORGAN GEORGE BOLLING From the Detroit office of John Blair & Co., Vice-Presi- dent George Boi- ling moved east and up last sum- mer to head the New York office on resignation of Murray Grabhorn. Management of the Detroit office thereupon fell to his brother, R. H. Boiling. Shortly after Clay T. Morgan took up the post g of director of pro- ■ motion at NBC jf early in 1 9 3 7, jj things began to H literally fly in the m promotion divi- j j sion. White space H copy and direct 1 mail promotion hit the all-time high in the spring and early sum- mer. By the way, if you see any similarity in the accompanying picture and Warner Oland's, don't tell Morgan. He's heard it before. MARK ETHRIDGE • In two of the past year's highly important radio developments — the AFM situation and the NAB re- organization — Mark Ethridge played a promi- nent and helpful role. Interested in the issues because he's general man- ager of Louisville Courier- Journal, owners of WHAS, Ethridge gave valuable aid in the musician negotiations as well as in the NAB revamping. • JOSEPH J. WEED The head of Weed & Co., sta- tion rep firm, is a specialist in Can- adian situations, and during the past year was in- strumental in ar- ranging mergers of groups of Do- minion outlets un- der exclusive rep- resentation as an ; aid toward doing ' away with hit or miss representation under the nonexclu- sive sales methods. 123 • Are .jour SOUND EFFECTS A complete, quality catalog of unsurpassed sound effect discs, flawlessly recorded from life and released on quiet, unbreakable Victrolac pressings. Preferred by leading networks and stations throughout the world. Write for catalog. /Ilia: * STANDARD LIBRARY SERVICE POPULAR SUPPLEMENT LIBRARY SONS OF THE PIONEERS ORGAN TREASURES and other FEATURES 180 North Michigan Ave., Chicago, 111. 6404 Hollywood Blvd., Hollywood, Cal. 124 IRVING REIS EVAN ROBERTS In the activity I of furthering bet- ter drama on the air, Irving Reis and his Columbia Workshop produc- tions the past year were well in the lead. Unfortu- nately for radio, I the movies finally enticed play- wright-producer- director Reis to Hollywood — which ought to be another lesson to radio to take better care of its talent. Appointed b y Washington as a $1 a year man to carry out his own plan to organize a WPA Federal Theater Radio Division, Evan Roberts made this project one of the most pro- lific producers of shows in radio, with particular emphasis on shows of artistic as well as entertainment merit. His cultural -educational qualifica- tions resulted in his being made con- sultant for 20th Century Fund, radio forum created by the late Edward A. Filene. • JOHN V. L. HOGAN • A leading pro- ponent of quality and cultural pro- grams, John V. L. Hogan, owner and operator of WQXR in New York, made considerable progress the past year in building up a steady fol- lowing of class listeners. Success of his policies has aroused discussion in the future possibility of different sta- tions going in for specialized forms of broadcasting. • POWEL CROSLEY, JR. • There was a bit of excitement in the 1937 radio life of Powel Crosley, Jr. First, the Washington fuss over WLW's 500,- 000 watts; then when Crosley signed Charles Michelson, Demo- cratic party pub- licist, as public relations man; creation of WLW Line, naming Transamerican as rep, change in g.m. for Crosley Corp. and a few other items. JAMES D. SHOUSE • Giving up the general manager- ship of KMOX, the CBS outlet in St. Louis, James D. Shouse moved up to Cincinnati, where he is now known as vice- president of Cros- ley Radio Corp. in charge of broadcasting ac- tivities. As such, he is g.m. of WLW and WSAI, with Robert G. Jennings as assistant g.m. and general sales manager. • GEORGE ENGLES The artists serv- ice division of NBC had to keep on its toes throughout 1937 more than ever before, what with dearth of talent, keen competition for names, con- tinual clamor for new finds, and what not. On top of it all — or prob- ably as a result of the strain — George Engles, v. p. in charge of this service, wound up in a hospital for an operation. 125 «f-r GUEobi unM AoAieibSKmiiL. . *L i .ft A J) tB g\ I. That's radio arithmetic!" ATLAS RADIO DISTRIBUTING CORPORATION Home Office— 1540 BROADWAY, N. Y. C. Studios— 930 N. WESTERN AVE., HOLLYWOOD, CAL REGIONAL HEADQUARTERS 1540 BROADWAY 333 N. MICHIGAN AVE. EQUITABLE BLDG. 2011 JACKSON ST. NEW YORK CITY CHICAGO HOLLYWOOD DALLAS HAROLD HOPPER, Dir. L. DANIEL BLANK, Dir. RAY COFFIN, Dir. CLAUDE C. EZELL, Dir. 126 H. R. CARPENTER LEO FITZPATRICK I n showman- ship, civic service, special events en- terprise and gen- eral progress, the United Broad- casting Co.'s two Cleveland sta- tions, WHK and WCLE (formerly WJAY) , were front-rankers and kept regularly in the headlines throughout 1937. was all done under the direction of K. Carpenter, v.p. and g.m. The general manager of WJR, Detroit, piloted his station through its most successful year ins 1937. He paid) generous d i v i dends on e a c hi share of stock, gave 131 employ- ees a 10 per centl bonus in Decem- ber and made his" staff a "happy family," the envy of many a radio station operator. • SAMUEL R. ROSENBAUM • Despite many other business and personal in- terests, Samuel R. Rosenbaum, the head of WFIL, Philadelphia, took a leading role in bringing the IRNA-AFM situ- ation to a work- able status. Came to the front as a very sane and capable chairman of the IRNA special advisory committee who kept the ship on an even keel when the storm was at its worst. • BENEDICT GIMBEL, JR. Expenditure of $86,000 for a new 320 - foot vertical antenna and for a new and en- larged studio plant was made by Benedict Gim- bel Jr. for WIP, the Philadelphia station over which he presides as p r e x y . An amazing jump in sales and listener recognition was also chalked up by Gim- bel's WIP the past year. DR. JAMES R. ANGELL • Dr. James Row- land Angell, ex- president of Yale University, is NBC's education- al counselor and has been serving in the post since last fall. Soon after taking over his new assign- ment, Dr. Angell made a trip to Europe to study educational broadcasts in England, Holland and other countries which do not use the radio solely for propaganda. The famous edu- cator has no "cure-alls" for education by radio, but is spending the greater part of his first year planning NBC's future ac- tivities in this highly important phase of radio broadcasting. • DR. LYMAN BRYSON When CBS formed its Adult Education Board at the turn of the year, Dr. Lyman Bryson was made chairman of the board of 13 prom- inent figures from the fields of ad- vertising and ed- ucation. Dr. Bry- son is professor of education at Teacher's College, Columbia University, and also a member of the executive committee of the Ameri- can Ass'n of Education. During the year the board and CBS will cooperate to the end that the first experimental year may be devoted to perfecting the educational techniques which will attract the largest listening audience. 127 Complete coverage of New England major markets The populous six states of the North Atlantic seaboard, one of the largest and most active buying regions in the country, have many separate major shopping areas. These areas comprise the huge New England market. Direct, coordinated contact with these important trading centers, assuring the maximum volume of sales throughout this rich market, can best be obtained through that group of 14 popular local stations operating under the banner of The Yankee Network. This Network is recognized as a vital- ly important factor in the commerce of the field it covers. Its proven sales- producing facilities are at your service. WNAC Boston WTIC Hartford WEAN Providence WTAG Worcester w /Bridgeport (New Haven WNLC New London WCSH Portland WLBZ Bangor WFEA Manchester WSAR Fall River WNBH New, Bedford WLLH|L°We" (Lawrence WLNH Laconia WRDO Augusta THE YANKEE NETWORK 2 1 BROOKLINE AVENUE BOSTON, MASSACHUSETTS EDWARD PETRY & CO., Inc. Exclusive National Sales Representatives. LOW Cost coverage of New England key markets The many large, separate markets lying between southern Connecticut and northern Maine may appear awesome to the sales executive trying to cover New England on a small budget. Yet all of these important trading areas can be covered effectively and economically. The Colonial Network, whose key sta- tion is WAAB, Boston, comprises 14 sta- tions, each of which is situated in one of the urban trading centers which to- gether form a huge New England market. No other network offers such compre- hensive coverage at such low cost. Give your program sales-developing im- petus and support by using the combined facilities of the following stations: WAAB Boston WEAN Providence ( Bridgeport WICC { I New Haven WTHT Hartford WNLC New* London WSAR Fall River WSPR Springfield WLBZ Bangor WFEA Manchester WNBH New Bedford | Lowell ^Lawrence WBRY Waterbury WLNH Laconia WRDO Augusta WLLH THE COLONIAL NETWORK 21 BROOKLINE AVENUE BOSTON, MASSACHUSETTS EDWARD PETRY & CO., Inc. Exclusive National Representatives 128 N NETWORKS National Regional 129 - time leader . . . twice! For the second consecutive year, Columbia continues its leader- ship in all three major -phases of network advertising: Columbia, in 1937, carried the greatest dollar-volume of advertising of any net- work in the history of radio J* Columbia, in 1937 , was the choice of more of the country's leading advertisers than any other networks* Columbia, in 1937 , continued as the world's largest radio network.*** This record, of course, is not Columbia's alone. It was made by the most careful buyers of advertising in the world— who in- creased their average expenditure for Columbia Network facil- ities this year over last by 25.9 % . *And did so last year. **And has been for four consecutive years. ***And has been for five consecutive years. 130 In the detailed record of these cbs advertisers is the answer to every basic question you can ask about radio advertising: Does radio sell slow turn-over products? Does radio sell quick turn- over products? Is the institutional campaign effective on the air? Must it be a (bigy radio program to be successful? The answers to these questions at Columbia are not theoretical or academic. They are written by the advertisers themselves; advertisers who, in a single medium, bring everything to the nation — from banking to beans; bread to abrasives; cigars, cigarettes, candy and cars ! But this record tells less than half the story! Throughout the year, some 22,475 Columbia programs were broadcast to the nation. Less than half of these were sponsored. The rest were programs €by Columbia'— produced by the net- work in the living and challenging fields of Public Affairs, Education, Serious Music, Religion, Special Events and Sports. These programs round out the schedule of the world's largest network, bringing the world's voice home to the nation every day of the year— wherever home may be. The COLUMBIA Broadcasting System 131 COLUMBIA BROAI The World's Largest Radio Network' 1 15 stations in 1 14 cities 132 ASTING SYSTEM In addition to CKAC. Montreal and CFRB, Toronto, 31 stations of the Canadian Broad- casting Corporation may also be avail- able to Columbia Network advertisers. 1.33 * COLUMBIA BROADCASTING SYSTEM The World's Largest Radio Network. 115 stations in 114 cities Columbia Broadcasting System BOARD OF DIRECTORS William S. Paley Prescott S. Bush Leon Levy Herbert Bayard Swope Jerome H. Louchheim Isaac D. Levy Samuel Paley J. A. W. Iglehart Jacob Paley Dorsay Richardson Ralph F. Colin Mefford R. Runyon Edward Klauber Paul W. Kesten OFFICERS William S. Paley President Edward Klauber Executive Vice-President Paul W. Kesten Vice-President (Television and Public Relations) M. R. Runyon Vice-President and Director Lawrence W. Lowman Vice-President in Charge of Operations H. K. Boice Vice-President in Charge of Sales H. V. Akerberg Vice-President in Charge of Station Relations Sam Pickard Vice-President W. B. Lewis Vice-President in Charge of Programs Frank K. White Treasurer F. A. Willis Assistant to the President Samuel R. Dean Assistant Treasurer James M. Seward Assistant Treasurer Jos. H. Ream General Attorney William C. Gittinger Sales Manager William H. Ensign Assistant Sales Manager Julius Mattfeld Music Librarian B. J. Prockter Manager of Sales Service Sterling Fisher Director of Radio Talks Victor M. Ratner, Leonard H. Hole. .. Director of Program Service Director of Sales Promotion Department Harriet Hess Manager of Typing Division J. J. Karol Director of Research Agnes Law. .Manager of Program Reference File Frank N. Stanton. .Manager of Research Division H. I. Rosenthal. .Manager Columbia Artists, Inc. J. K. Churchill Chief Statistician Walter R. Pierson, John S. Carlile Production Manager Manager of Sound Effects Division J. G. Gude Station Relations Manager Gilson B. Gray Commercial Editor Hugh A. Cowham Commercial Engineer Jos. H. Burgess, Jr Personnel Manager Edwin King Cohan, Albert H. Bryant Manager of Mail and Files Director of General Engineering John E. Forsander Purchasing Agent A. B. Chamberlain Chief Engineer C. C. Boydston Chief Accountant Peter G. Goldmark Television Director Arthur S. Padgett Chief Auditor Luther Reid Acting Director of Publicity J. Kelly Smith Manager of Radio Sales Jos. McElliott. .Manager of Photographic Division A. E. Joscelyn, Douglas Coulter. Assistant Director of Broadcasts Eastern Sales Manager Radio Sales Gerald Maulsby, I. S. Becker, Assistant Director of Program Operations Business Manager of Columbia Artists, Inc. Max Wylie Director of Script Division G. Stanley McAllister, Paul W. White, Manager of Construction and Building Director of Public Events & Special Features Operations Davidson Taylor Director of Music Division Henry Grossman, Jan Schimek Director of Copyright Division Eastern Division Operations Engineer 134 Chicago H. Leslie Atlass, Vice-President in Charge of Western Territory J. L. Van Volkenburg. Assistant to Mr. Atlass J. J. King Assistant to Mr. Atlass L. F. Erikson Western Sales Manager Harry Mason Smith Chicago Sales Manager Paul S. Wilson .. Chicago Radio Sales Manager Robert N. Brown Program Director J. Of en Weaver News Editor Frank B. Falknor Chief Engineer Frank Rand Publicity Director Wayde Grinstead Sales Promotion Manager Robert Hafter Production Manager J. V. McLoughlin Assistant Treasurer Urban Johnson Sound Effects Manager Washington Harry C. Butcher, Vice-President in Charge of CBS Wash. Office Paul A. Porter Attorney A. D. Willard, Jr., Sales Manager and Station Manager WJSV Frederick A. Long Program Director Clyde Hunt Chief Engineer Ann Gillis Publicity Director Harry R. Crow Assistant Treasurer Cincinnati John McCormick Manager of Station WKRC Wm. J. Williamson, Sales Manager of Station WKRC Ruth Reeves Lyons Program Director Frank Dieringer Chief Engineer Margaret Maloney Publicity Director Charlotte William A. Schudt, Jr.. Manager of Station WBT Royal E. Penny.. Sales Manager of Station WBT Chas. H. Crutchfield Program Director James Beloungy Chief Engineer Sam Justice Publicity Director Robert W. Carpenter Accountant Minneapolis Earl H. Gammons. . Manager of Station WCCO K. W. Husted, Sales Manager and Assistant Station Manager Carl Burkland Assistant Sales Manager Hayle C. Cavanor Program Director Alvin B. Sheehan. .. .Manager of Artists Bureau H. S. McCartney Chief Engineer Max K. Schiffman Production Manager Ruth M. Brinley Accountant K. C. Titus Office Manager St. Louis Merle S. Jones Manager of Station KMOX K. W. Church Sales Manager C. G. Renier Program Director G. L. Tevis Chief Engineer Jerry Hoekstra Publicity Director James S. Johnson Sales Promotion Director R. S. Gillingham Accountant Hollywood D. W. Thornburgh, Vice-President in Charge of CBS Pacific Office and Manager of KNX John M. Dolph Assistant to Vice-President Harry W. Witt Sales Manager, Los Angeles Henry M. Jackson. .Sales Manager, San Francisco Charles Vanda Program Director Russ Johnston Continuity Chief Fox Chase Director of Special Events Foster Goss News Editor Lester Bowman, Western Division Operations Engineer Edwin H. Buckalew, Director of Sales Promotion, Los Angeles Edith S. Todesca Production Manager Alan Cormack Traffic Manager Alfred Span Sound Effects Manager C. A. Carlson Accountant Boston Harold E. Fellows. . Manager of Station WEEI Lewis S. Whitcomb, Publicity Director and Assistant Station Mgr. H. Roy Marks Sales Manager Arthur F. Edes Program Director Philip K. Baldwin Chief Engineer George R. Dunham, Jr., Director of Sales Promotion Lloyd G. del Castillo, Chief of Production and Musical Director John J. Murray Accountant Detroit Webster H. Taylor Sales Manager Herbert A. Carlborg Radio Sales Manager London E. R. Murrow European Director Vienna William L. Shirer, Central European Representative 135 Program Policies of the Columbia Broadcasting System A Statement to the Public, to Advertisers And to Advertising Agencies As radio broadcasting expands its audience and augments its influence, there devolves upon the broadcaster and the program sponsor an ever greater responsibility. Similarly, as radio continues to become a more intimate force in the lives of people, they tend to be more sensitive to broadcasting they like and to broadcasting they do not like. It is incumbent upon the broadcaster constantly to examine general policy so as to assure steady progress in building and holding radio's audience. Such watchfulness serves the interests of the audience, of the advertiser, and of the broadcasting companies alike. The Columbia Broadcasting System has given particular consideration to recent trends in two general types of com- mercial program: those which are designed for children, and those involving unpleasant discussions of bodily func- tions, bodily symptoms, or other matters which similarly infringe on good taste. In addition, as a result of expressed public interest, careful study has been given to the amount of time that should be used by sponsors for their adver- tising messages. CHILDREN'S PROGRAMS Wide variations in viewpoint exist among parents as to programs which they regard as suitable for their children to hear, and similar differences exist be- tween parents and children. The same divergence of opinion is frequently found among authorities. Commercial sponsors of broadcasts addressed to children are devoting great effort and much money to creating pro- grams that merit the approval both of child and parent. It is also true that there have been instances of poor judg- ment and careless execution. To elimi- nate such faults would be gratifying to all those who feel a deep responsibility for the rearing and education of impres- sionable youth. The Columbia Broadcasting System has no thought of setting itself up as an arbiter of what is proper for chil- dren to hear; but it does have an edi- torial responsibility to the community, in the interpretation of public wish and sentiment, which cannot be waived. In accordance with this responsibility we list some specific themes and dra- matic treatments which are not to be permitted in broadcasts for children. The exalting, as modern heroes, of gang- sters, criminals and racketeers will not be allowed. Disrespect for either parental or other proper authority must not be glorified or encouraged. Cruelty, greed, and selfishness must not be presented as worthy motivations. Programs that arouse harmful nervous reac- tions in the child must not be presented. Conceit, smugness, or an unwarranted sense of superiority over others less fortunate may not be presented as laudable. Recklessness and abandon must not be false- ly identified with a healthy spirit of adventure. Unfair exploitation of others for personal gain must not be made praiseworthy. Dishonesty and deceit are not to be made ap- pealing or attractive to the child. We realize that distinctions in aes- thetic values and feeling which may be wholly obvious between two given treatments of dramatic material cannot 136 always be easily specified in words. Thus, for instance, it is not easy to cap- ture in definition the fine distinctions between the pure fantasy which com- prises some of the world's greatest lit- erature for children, and the fantastic distortion of realities which is unsuitable for a youthful audience. None the less, the differences between these forms of entertainment become rather obvious when the two are compared side by side. A program for children of elementary school age should offer entertainment of a moral character in the widest social sense. It should not obtain its enter- tainment value at the cost of distorting ethical and social relationships in a manner prejudicial to sound character development and emotional welfare. In general, it is worth noting that the literature for children which continues to find their favor through many genera- tions offers heroes worthy of the child's ready impulse to hero worship, and of his imitative urge to pattern himself after the hero model. Such literature, whether created 100 years ago or writ- ten today, succeeds in inspiring the child to socially useful and laudable ideals such as generosity, industry, kindness and respect for authority; it opens doors into wide worlds that may be reality or fantasy, but are in neither event ugly or repellent in aspect; it serves, in ef- fect, as a useful adjunct to that educa- tion which the growing and impression- able child is absorbing during every moment of its waking day. It is our hope and purpose to stimu- late the creation of a better standard in children's programs than has yet been achieved. ADVERTISING WHICH DIS- CUSSES INTERNAL BOD- ILY FUNCTIONS, SYMPTOMS, ETC. The Columbia Broadcasting System has concluded, after serious considera- tion, to permit no broadcasting for any product which describes graphically or repellently any internal bodily func- tions, symptomatic results of internal disturbances, or matters which are gen- erally not considered acceptable topics in social groups. This policy will specifically exclude from the Columbia Network not only all advertising of laxatives as such, but the advertising of any laxative proper- ties in any other product. It will fur- ther exclude the discussion of depila- tories, deodorants, and other broadcast- ing which, by its nature, presents ques- tions of good taste in connection with radio listening. Many programs containing such ad- vertising in the past have offered enter- tainment of great merit, judged by the strictest standards. On the other hand, many people pre- fer not to hear such advertising over the radio, regardless of the excellence of the program. The reason for this view- point is obvious: radio broadcasting is heard by mixed and assorted groups of all kinds, in the home, in restaurants, and in public meeting places. In cer- tain groups a listener may find it dis- tasteful to hear a discussion of some subject which under other circumstances he finds wholly fitting and proper. Similarly, we realize that the per- sonal and often intimate quality of the human voice, radio's medium of present- ing its sponsors' messages, forbids dis- cussing subjects on the air in a manner which might be wholly acceptable when read in type. COMMERCIAL ANNOUNCEMENTS In the last several years advertisers and agencies have themselves been re- sponsible, in many instances, for the discovery that brief and skillful handling of the commercial announcement — rather than obviously excessive and in- sistent sales talk — creates effective re- sponse and universal commendation and good will. The Columbia Broadcasting System recognizes, with many advertisers and with the public, the desirability of avoiding advertising announcements that are too lengthy or too frequent. As a result, numerous advertisers have condensed their sales announce- 137 ments to a marked extent, to their own satisfaction and the demonstrated ap- proval of the listening audience. EVENING PROGRAMS A maximum of 10 per cent of the total broadcasting period may be de- voted to the sponsor's commercial an- nouncements, including contests and offers, on programs broadcast after 6:00 P.M. This applies to all full-hour pro- grams, three-quarter hour programs, and half-hour programs. A single exception to the 10 per cent ratio will be made on quarter-hour programs, on which an additional allowance not to exceed 40 seconds will be made in recognition of the fact that the short program neces- sarily requires as much time as the longer one for routine identification an- nouncements. The following table shows, in minutes and seconds, the maximum amount of commercial talk which will be permitted, under these limits, on programs of various lengths broadcast after 6:00 P.M.: Full-hour programs: All commercial announcements not to total more than 6 minutes Three-quarter hour programs: All commercial announcements not to total more than 4 minutes 30 seconds Half-hour programs: All commercial announcements not to total more than 3 minutes Quarter-hour programs: All commercial announcements not to total more than 2 minutes 10 seconds Unpleasantly rapid delivery of the sales message, to effect a crowding of excessive material into the period al- lowed for the commercial announce- ment, will not be permitted. DAYTIME PROGRAMS The Columbia Broadcasting System has decided on a lesser curtailment of the amount of advertising in daytime programs for a number of reasons. Pro- grams broadcast during the morning and afternoon hours serve vast numbers of women as a medium of useful informa- tion. Many of these programs are edu- cative in both cultural and practical fields. Many of them offer valuable help in solving household economic prob- lems, discussion of which requires more detailed statement of the sponsor's ser- vice or product. To deprive the day- time listener of such discussion would subtract from the broad usefulness of radio broadcasting. Sponsored programs in the daytime will accordingly be allowed a maximum of 15 per cent of the total broadcast period for commercial announcements, with an additional 40 seconds on the quarter-hour program. PUBLIC ACCEPTANCE We are satisfied that the best thought of many leading advertisers as well as of the broadcasting industry is reflected in these policies. They set higher standards than broadcasting has attempted before. We have adopted them after years of experience and careful consideration of every aspect of the problems involved. For these new policies, we ask the full cooperation of the public, the advertiser and the broadcasting industry. BASIC ADVERTISING POLICIES The three important new policies set forth in the foregoing statement repre- sent an extension of basic Columbia policies with which advertisers and ad- vertising agencies have long been famil- iar, and which have served to maintain commercial broadcasting on the Colum- bia Network on a high ethical plane. These basic points of policy, most of which have been in effect since the in- ception of the Columbia Network, are here re-stated: 1. No false or unwarranted claims for any product or service. 2. No infringements of another advertiser's rights through plagiarism or unfair imita- tion of either program idea or copy. 138 3. No disparagement of competitors or com- pettiive goods. 4. No lottery or "drawing contest." No con- test of any kind in which the public is unfairly treated. 5. No programs or announcements that are slanderous, obscene, or profane, either in theme or in treatment. 6. No ambiguous statements that may be mis- leading to the listening audience. 7. Not more than two price mentions on a 15-minute program. Not more than three price mentions on a half-hour program. Not more than five price mentions on a full- hour program. 8. No advertising matter, or announcements, or programs which may, in the opinion of the System, be injurious or prejudicial to the interests of the public, the Columbia Broadcasting System, or honest advertising and reputable business in general. 9. No appeals for funds. 10. No testimonials which cannot be authenti- cated. 11. No continuity which describes repellently any internal bodily functions or symptomatic results of internal disturbances, and no reference to matters which are not consid- ered acceptable topics in social groups. 12. No use of broadcasting time except for direct or indirect advertising of goods or services. 13. No advertising matter, or announcements, or programs which may, in the opinion of the System, be injurious or prejudicial to the interests of the public, the System and/or its affiliated stations, or honest ad- vertising and reputable business in general. The System may waive any of the foregoing regulations in specific instances if, in its opinion, good broadcasting in the public interest is served. In any case where questions of policy or in- terpretation arise, the Agency should submit the same to the System for decision before making any commitments in connection therewith. Stations Owned and Operated, or Leased by the Columbia Broadcasting System WABC New York Owned and operated by CBS. WBBM Chicago Owned and operated by CBS. WBT Charlotte, N. C Owned and operated by CBS. WCCO Minneapolis Owned and operated by CBS. WJSV Washington Owned and operated by CBS. WKRC Cincinnati Owned and operated by CBS. KMOX St. Louis Owned and operated by CBS. KNX Los Angeles Owned and operated by CBS. WEEI Boston Owned by Edison Illuminating Co. Leased and managed by CBS. CBS also has an FCC application pending to lease KSFO, San Francisco. 139 MUTUAL BROAI NETWORK FACILITIES AS OF JAN 1»». 1938 O AFFILIATED STATIONS • BASIC STATIONS '.40 CASTING SYSTEM \ \ \ I \ \ \ / ^> WDOY n t MINN.- T «, ST. PAUL I VX. WMT >r CEOAR RAPIDS^ ■ WGN CHICAGO *^SF CKUW DETROn- WlNDSQB && sfeiV -+&? WSAR FALL RIVER WNBH 3 ^«F **"vrrttT" '/WC^WNBH >e? WEAN PROVIDENCE KFOk UNCOLN KBIX \ - . . MUSKOGEE OKLA IX **° C^^ KAD- J rk>»rr KASA XADA/5 SHAWNEE ELK en v/kvso tVardmore KTAT i FT WORTH WRR DALLAS 141 MUTUAL BROADCASTING SYSTEM NETWORK FACILITIES AS OF JAN Mt 1938 O AFFIUATSD STATIONS , BASIC STATIONS Th Third Market in the West Interior California's millions in retail sales can be successfully reached by radio only through the use of the McClatchy Broadcasting Company stations. "Available as part of the National Broadcasting Company Red or Blue Networks, and the California Radio System. Mc Clatchy Broadcasting Company Sacramento, Calif. KFBK KMJ KERN KWG Sacramento Fresno Bakersfield Stockton 10,000 watts 1,000 watts 100 watts 100 watts The California Radio System 142 Mutual Broadcasting System OFFICERS Chairman of Board of Directors, Alfred J. McCosker President W. E. Macfarlane Vice-President Theodore C. Streibert Executive Secretary E. M. Antrim Treasurer E. M. Antrim General Manager Fred Weber Auditor Miles E. Lamphiear Legal Advisor Keith Masters Publicity Coordinator Lester Gottlieb Program Coordinator. Adolph Opfinger Traffic Manager Andrew Poole Sales Promotion Manager Robert A. Schmid London and European Representative, John S. Steele OFFICES Administrative Office. . .Chicago, Tribune Tower I Branch Offices New York 1440 Broadway Detroit Union Guardian Bldg. Cincinnati . . . Union Central Life Bldg. Boston \ 21 Brookline Ave. Cleveland \ Terminal Tower Los Angeles Don Lee Bldg. England Coulsdon, Surrey Policies and Facilities for Origination and Production Programs The Program Building Services of Individual Mutual Stations are made available to Mutual advertisers — either as sources of program ideas, as planners and producers of complete radio fea- tures, or in an advisory capacity. Originations Origination of programs in New York, Cincinnati, Chicago, Cleveland, Detroit, Boston, Hollywood, Los Angeles and San Francisco without wire charge. Nomi- nal line cost for commercial programs originating from other Mutual stations. The Mutual-WOR Playhouse in New York, the newly constructed WGN Stu- dio No. 1 in Chicago and the Mutual- Don Lee Playhouse (in the Ambassador Theater) Los Angeles, are provided as accommodations for advertisers desir- ing studio audiences. Restrictions and Regulations Accounts must be acceptable both to the Mutual originating station as well as to individual Mutual stations as re- spects content, length of commercial, type of product advertised. Publicity and Public Relations Mutual offers close contact with news media through the publicity de- partments of both Mutual and Mutual stations. Sales Promotion and Research Department Coverage and market data relevant to the network advertising campaign as well as comprehensive information and suggestions for its exploitation. 143 NATIONAL BROAD NETWORK FACILITIES AS OF JANUARY 1, 1938 144 LSTING COMPANY / ***** \ L ( Ccm^etitwftM&jed VScutuup) SHAOI D LINIV SHOU |MI IOM DIVISIONS 145 NATIONAL BROADCASTING COMPANY NETWORK FACILITIES AS OF JANUARY I, 1938 NBC is 'Broadcasting Headquarter^ Take PROGRAMS . . . NBC's Red and Blue Net- works sent out over 54,000 programs during 1937. 35 hours a day of the world's most popular programs, available to 24,500,000 radio families. Take STATIONS ... 143 affiliated stations now broadcast Blue and Red Network programs. Ten NBC associated short-wave stations make NBC the leader in international broadcasts. Take BUILDING of PROGRAMS . . . For eleven years, NBC has set the style in programs.These "Famous Firsts" have since become radio patterns. Take SPOT and LOCAL ADVERTISING . . .NBC's Managed Stations are, every where,"Tops in Spot ! " Super-power transmitters cover broad territories. Fifteen fine stations in ten key markets. Take TRANSCRIP- TIONS . . . NBC Recorded Program Service offers complete facilities for the creation, casting, produc- tion and recording of pro- grams for National Spot and Local Advertising. NBC Thesaurus is used by more than 2 20 station subscribers! Take ARTISTS . . . NBC Artists Service is the larg- est talent sales organiza- tion in the world. To radio advertisers and their agen- cies,itoffersnotonly specific talent to answer advertisers' sales problems, but sound program ideas as well, and complete casts. NBC — in times of public necessity, as well as daily convenience — carries one ideal above all others, that the listener be served! For these convincing rea- sons, NBC is known wher- ever radio is known as "Broadcasting Headquarters " NATIONAL BROADCASTING COMPANY A RADIO CORPORATION OF AMERICA SERVICE 146 National Broadcasting Company BOARD OF DIRECTORS Angell, Dr. James Rowland Harden, Edward W. Bliss, Cornelius N. Lohr, Lenox R. Braun Arthur E. Milhauser, DeWitt Dawes, Gen. Charles G. Nally, Edward J. Dunn, Gano Sarnoff, David Harbord, James G. Sheffield, James R. Throckmorton, George K. Officers Sarnoff, David Chairman of the Board Lohr, Lenox B President Ashby, A. L.. .Vice-President fir General Counsel Engles, George Vice-President Gilman, Don E Vice-President Hanson, 0. B Vice-President Hedges, William S Vice-President Mason, Frank E Vice-President Royal, John F Vice-President Russell, Frank M Vice-President Trammell, Niles Vice-President Witmer, Roy C Vice-President Woods, Mark Vice-President b Treasurer Teichner, R. J Assistant Treasurer MacConnach, Lewis Secretary Woods, Mark Assistant Secretary Pfautz, C. E.. Assistant Secretary DEPARTMENTS AND DIVISIONS President's Office Lohr, Lenox R President Almonte, J. de Jara Assistant to President Angell, James Rowland. . .Educational Counselor Farrier, Clarence Television Coordinator Mason, Frank E., Vice-President and Assistant to President McGrew, Martha Assistant to President Artists Service Department Engles, George, Vice-President fir Managing Director Bottorff, 0. 0., Vice-President of Civic Concert Service, Inc. (subsidiary of NBC) King, Frances Rockefeller, Manager of NBC Private Entertainment Levine, Marks Manager of Concert Division Tuthill, Daniel S. .. .Assistant Managing Director Continuity Acceptance MacRorie, Janet Editor Electrical Transcription Department Egner, C. Lloyd Manager Chizzini, Frank E Assistant Manager Thomas, Reginald Program Director Engineering Department Hanson, 0. B., Vice-President in Charge of Engineering Gilcher, V. J Manager of Technical Service Guy, R. F Radio Facilities Engineer McElrath, George Operating Engineer Milne, George 0 Eastern Division Engineer Morris, Robert M Development Engineer Rackey, C. A Audio Facilities Engineer General Service Department Preston, Walter G., Jr. ...Head, General Service Lowell, Edward M., Manager Office Services Division and Asst. Dept. Head Neubeck, William, Manager, Building Maintenance Division Thurman, Charles H., Manager, Guest Relations Division Van Houten, D. B Manager, Staff Division Wallace, Dwight G Personnel Manager Legal Department Ashby, A. L.. .Vice-President fir General Counsel Grimshaw, I. L Attorney Hennessey, P. J., Jr Attorney — Washington Ladner, Henry Attorney Leuschner, Frederick Attorney — Hollywood McDonald, J. A Attorney — Chicago Myers, R. P Attorney Prime, E. G Attorney Operated Stations Department Morton, A. H Manager Wailes, Lee B Assistant to Manager Program Department Royal, John F., Vice-President in Charge of Programs Belviso, Thomas H Manager, Music Division Black, Frank Genera! Music Director Brainard, Bertha, Manager, Commercial Program Division Carlin, Phillips, Manager, Sustaining Program Division Cuthbert, Margaret, Director, Women's Program Division Dillon, Gale. .Superv. N. Y. Sound-Effects Section Dunham, Franklin Educational Director Fitch, C. W Business Manager Hutchinson, Thomas H., Manager, Television Program Division 147 Kelly, Patrick ...Supervisor, Announcing Division Kelly, N. Ray, Mgr. Sound Effects Div. and Maintenance La Prade, Ernest Director, Music Research Meservey, Douglas W. Miller, William Burke. Evening Program Manager Rainey, William S.. .Production Division Manager Schechter, A. A.. Head of News fir Special Events Titterton, Lewis H Manager, Script Division Wing, Paul Director, Children's Programs Publicity Department Morgan, Clay Director of Promotion Randall, Wayne L Director of Publicity Babb, J. Vance, Manager, Press Inform. fir Service Division James, E. P. H., Manager, Advertising fir Sales Promotion Relations With Stations Department Hedges, William S., Vice-Pres. in Charge of Station Relations Kiggins, Keith, Manager, Station Relations Division McClancy, B. F Manager, Traffic Division Research and Development Horn, C. W Director Sales Department Witmer, Roy C, Vice-President in Charge of Sales Boyd, Maurice M Manager, National Spot Sales Division of the Eastern Sales Dept. Dyke, Ken R Eastern Sales Manager Greene, F. Melville Sales Traffic Manager McConnell, James V., Assistant to Sales Vice-President Showerman, Irving Edward, Assistant Sales Manager, Eastern Division Van der Linde, Victor. .. .General Sales Counsel Treasury Department Woods, Mark, Vice-President, Treasurer & Asst. Secretary Beville, H. M., Jr Chief Statistician Bloxham, William D Purchasing Agent Kelly, Harold M Asst. Auditor MacDonald, John H Budget Director McKeon, Harry F Auditor Payne, Glenn W Commercial Engineer Teichner, R. J Assistant Treasurer Wall, C. A Assistant to Treasurer Central Division — Chicago Trammell, Niles, Vice-President in Charge of Central Div. Stations WMAQ and WENR Carpenter, Kenneth, Sales Manager, Central Division Kaney, A. W Assistant to Vice-President Luttgens, Howard C... Central Division Engineer McDonald, J. A Attorney Menser, Clarence L Production Manager Ray, William B Manager, Press Division Robb, Alex S Manager, Artists Service Stockmar, Edward Traffic Supervisor Strotz, Sidney. Program Manager, Central Division Whalley, John F Office Manager Western Division — Hollywood Gilman, John E., Vice-Pres. in Charge of Western Division Bock, Harold Manager of Press Division Dellett, F. V Auditor, Western Division DeWolf, Donald A Engineer in Charge Dixon, Sydney L., Sales Manager, Western Division Frost, Lewis Assistant to Vice-President Harshbarger, Dema Elaine Artists Service Leuschner, Frederick Attorney Saxton, A. H Western Division Engineer Swallow, John, Program Manager, Western Division Western Division- San Francisco Yoder, Lloyd, Manager, San Francisco Office, Stations KPO and KGO Carney, Kenneth B Program Manager Dorais, S. P Auditor Gale, Paul B Traffic Supervisor Peck, Curtis D Engineer in Charge Samuel, Milton Manager of Press Division Washington, D. C. Russell, Frank M Vice-President in Charge Berkeley, Kenneth H., General Manager WRC and WMAL Hennessey, P. J., Jr Attorney Johnson, Albert E Engineer in Charge Foreign Representatives England Bate, Fred Switzerland Jordan, Max Station Managers PITTSBURGH, PA. Nelson, A. E., Manager, Station KDKA DENVER, COLO. Owen, R. H., Manager, Station KOA BOSTON AND SPRINGFIELD, MASS. Holman, John A., Manager, Stations WBZ- WBZA SCHENECTADY, N. Y. Hager, Kolin, Manager, Station WGY WASHINGTON, D. C. Berkeley, Kenneth H.. Manager Stations WRC- WMAL CLEVELAND, OHIO Pribble, Vernon H., Manager, Station WTAM PHILADELPHIA, PA. Joy, Leslie W., Manager, Station KYW 148 Program Policies of the National Broadcasting Company A statement of principles and requirements governing NBC broadcast programs, to serve as a means of maintaining the value and effectiveness of broadcast advertising. These Program Policies are the outcome of the experience gained in nearly ten years of NBC network operation. They were first circulated in printed form to advertisers and advertising agencies in January, 1934. The present edition contains such revisions as have since been made necessary by changed conditions. PRINCIPLES With the ever widening effect of radio on the thinking of men and women, with the increasing influence that it exerts in forming the thoughts of their children, comes the responsi- bility, upon broadcasting station and advertiser alike, of broadcasting pro- grams so high in merit and integrity that belief in radio and in the radio message will be instilled deeply in the public mind. Broadcast advertising derives its value from listeners' enjoyment of programs and their confidence in the statements made by advertisers. Anything which mars their enjoyment or impairs their confidence, not only reacts unfavorably on all broadcasting, but weakens it as a sales promotion vehicle as well. Radio stations are required by law to serve public interest, convenience, and necessity. Public interest has been held by the courts to mean service to the listeners or, in other words, "good pro- grams." However, our standards are not based upon requirements of law, alone. The primary responsibility for pro- tecting the public interest rests upon the broadcasters who in turn look to the advertisers for their recognition of this duty and for their cooperation in fulfilling it. This statement, therefore, aims to define, in the light of experi- ence, proper standards of program qual- ity, good taste and integrity, to be set up and enforced by the cooperative ef- fort of the National Broadcasting Com- pany, its advertisers and their agencies. These standards grow out of the special characteristics of the medium itself, as contrasted with other mediums: In broadcast advertising, the adver- tiser or his representative speaks di- rectly and personally to his listeners. For the period of his program, he is a guest in their homes, a member of the intimate fireside circle. The homes which he thus enters are of all types. The broadcast audi- ence includes the farm family, the small-town family, the city family; it comprises practically all members of the family, sometimes singly, some- times as a group. It embraces persons of all beliefs and creeds. These two characteristics — the inti- mate, personal nature of broadcasting and the wide range and joint listening of its audience — primarily determine what properly may be put on the air. The listener, at his receiving set, can exercise no control over the program itself, but he is in a position to accept or reject it. Depending upon the nature of the program, it is necessary, there- fore, that programs be so planned as to have the broadest possible appeal. For example, the broadcast program should provide entertainment or agree- able instruction to most listeners. Its primary appeal should be to the listen- er's interest. Unpleasant or gruesome 149 statements must be avoided as these may offend a large portion of the lis- tening audience. Courtesy and good taste should gov- ern the manner in which announcements are made. The most effective method of delivery of an announcement is re- strained and persuasive. An aggressive, unduly emphatic manner may be objec- tionable to a large part of the radio audience. Since the listener's primary interest is in entertainment or instruction, the advertising message should be in har- mony with the rest of the program, should contain information of interest to the public, and should be prepared and delivered with brevity and effec- tiveness. Controversial subjects are not good material for commercial programs and their introduction must be avoided. Statements which tend to undermine an industry by attributing to its prod- ucts, generally, faults and weaknesses true only of a few, and statements which are derogatory to an individual, an institution, a group or an industry must be avoided. Protection against libel and slander is as essential for the advertiser and his agency as for the National Broadcasting Company. Tiresome repetition or too much de- tail should be avoided. For instance, the advertiser's street address and the like should not be reiterated to the point of annoyance to the listening pub- lic. The most productive way to obtain direct responses is to have replies sent to the broadcasting station or network. Offers made to the radio audience should be simple and easy to grasp quickly. Involved and prolonged descrip- tions defeat their purpose by confusing the public and driving listeners away. When contests are conducted by the advertiser, decisions should be made promptly and the names of winners must be announced as soon as possible thereafter. The announcement, when- ever possible, should be made during a later program of the same series. When the making of the complete announce- ment is undesirable because of its length, NBC should be supplied with the names of winners and other necessary information so that it may be in a posi- tion to answer inquiries which it re- ceives. Each program should be individual and distinctive and should not resemble too closely an adjoining program on the same network. The entire day's broad- casting must be balanced to furnish variety of entertainment and instruction to listeners. Especially, the advertiser and the network should cooperate to prevent repetition of the same musical numbers in programs occupying nearby periods. REQUIREMENTS 1. The use of the Deity's name is ac- ceptable only when used reverently or as part of a standard classic work. 2. Statements or suggestions which are offensive to religious views, racial traits, and the like, must be avoided. 3. False or questionable statements and all other forms of misrepresentation must be eliminated. 4. Obscene and off-color songs or jokes, oaths, sacrilegious expressions, and all other language of doubtful propriety must be eliminated. 5. Testimonials must reflect the genu- ine experience or opinion of a competent witness. Dramatized commercials, when in- volving statements by doctors, dentists, druggists, nurses or other professional persons must be read by living mem- bers of these professions reciting actual experiences, or explanation must be clearly made by the announcer that the scenes enacted are fictitious. When a living character is imper- sonated, announcement must be made at least once in the program that im- personation was made. 6. Statements of prices and values must be confined to specific facts. Mislead- 150 ing price claims or comparisons must not be used. 7. The National Broadcasting Company cannot act as a distributor for the mer- chandise of its customers. 8. As a safeguard against misuse of broadcast facilities for unfair competi- tion, commercial programs shall not refer to any competitor, or his products, directly or indirectly, by company name, by individual name, or by brand name — regardless of whether such reference is derogatory or laudatory. PROGRAM PROCEDURE To secure observance of the require- ments set forth in Part 2, the following procedure has been adouted in the in- terests of advertisers, as well as of the National Broadcasting Company and its associated stations, and will be enforced to serve the public interest. 1. All continuities, including the words of all spoken lines as well as the word- ing of commercial announcements, must be submitted to the National Broadcast- ing Company at least forty-eight hours in advance of broadcast, except when the nature of the program does not so permit. This does not affect the adver- tiser's privilege to submit changes in his commercial continuity, prior to the broadcast. 2. All continuities, including the words of all songs or spoken lines as well as the wording of all commercial announce- ments and the list of the cast, are sub- ject to the approval of the National Broadcasting Company, which reserves the right to reject any program or an- nouncement in whole or in part, insofar as such program or announcement is not in accord with the requirements set forth herein or is otherwise incom- patible with the public interest. When a change in a program is re- quired, the National Broadcasting Com- pany will cooperate with the advertiser in an endeavor to arrive at a satisfac- tory handling of the matter; but if no agreement is reached, the National Broadcasting Company reserves the right to require eliminations or substitutions for any part of the program or an- nouncement which it deems inconsist- ent with its obligation to serve the public interest. 3. Because of its responsibility to serve the public interest, the National Broad- casting Company reserves the right to require the advertiser or his agency to furnish, in addition to the continuities mentioned in the foregoing paragraphs, a performed audition of a contemplated commercial program. 4. For protection of our clients and ourselves, written lists in duplicate, showing correct titles, composers, and copyright owners appearing on the music to be used on the program, are to be submitted to the National Broadcasting Company at least one week before the broadcast, for copyright clearance. No changes are to be made thereafter with- out approval of the National Broadcast- ing Company music rights department. 5. Evidence of the right to use musical or literary material must be supplied to the National Broadcasting Company at least three days in advance of the broadcast. For any testimonial, the advertiser or his agency must submit to the National Broadcasting Company, at least three days in advance of broad- cast, either an indemnification signed by the advertiser or his agency, or a written release authorizing its use for advertising purposes, signed by the per- son making the testimoniay and sworn to before a notary public, and must fur- nish the National Broadcasting Com- pany a full copy thereof. 6. The National Broadcasting Company is anxious to be of service in preventing unnecessary conflict of subject matter and musical numbers. The cooperation of advertisers and agencies is invited to make possible proper coordination be- tween all sponsors. When two or more advertisers using nearby periods on the 151 same network submit programs contain- ing the same musical number, the ad- vertiser or his agent first submitting his detailed program shall have the right to use the number, and the National Broadcasting Company shall notify the other advertiser or advertisers or their agents to submit a substitute number, subject to the same restrictions as to duplication. 7. The National Broadcasting Company reserves the right to amend this pro- cedure, these principles and require- ments, and to adopt new ones when and as, in its opinion, conditions warrant the adoption of such new procedure, prin- ciples or requirements for the public interest. Stations Owned and/or Managed and/or Programmed by the National Broadcasting Company WEAF New York Owned, managed, operated and programmed by NBC WJZ New York Owned, managed, operated and programmed by NBC WMAQ Chicago Owned, managed, operated and programmed by NBC WENR Chicago Owned, managed, operated and programmed by NBC WRC Washington Owned, managed, operated and programmed by NBC WTAM Cleveland Owned, managed, operated and programmed by NBC KPO San Francisco Owned, managed, operated and programmed by NBC WMAL Washington Owned by the M. A. Leese Radio Corp. Managed, operated and programmed by the NBC. KGO San Francisco ..Owned by General Electric Managed, operated and programmed by the NBC. KOA Denver Owned by General Electric Managed, operated and programmed by the NBC. WGY Schenectady Owned and operated by General Electric Managed and programmed by the NBC. WBZ Boston Owned and operated by Westinghouse Elec. Cr Mfg. Programmed by the NBC. WBZA Springfield Owned and operated by Westinghouse Elec. fir Mfg. Programmed by the NBC. KDKA Pittsburgh Owned and operated by Westinghouse Elec. & Mfg. Programmed by the NBC. KYW Philadelphia Owned and operated by Westinghouse Elec. fir Mfg. Programmed by the NBC. KEX Portland, Ore Owned by National Broadcasting Company Leased to, license held by, operated, managed and programmed by Oregonian Publishing Company. KJR Seattle Owned by National Broadcasting Company Leased to, license held by, operated, managed and programmed by Fishers Blend Station, Inc. KGA Spokane Owned by National Broadcasting Company Leased to, license held by, operated, managed and programmed by Louis Wasmer. 152 Co. Co. Co. Co. REGIONAL NETWORKS Development of the regional network was a natural one neces- sitated by the growth of the radio industry. Evidence of its necessity as a major advertising medium is revealed in the in- creased use by national advertisers, the volume of business steadily reaching its peak to 1937. Primarily, regionals are no longer con- sidered testing grounds for additional subsequent coverage since account executives are using regionals as a standard part of their annual appropriations. Compactness of the area served and usual economy of coverage of these areas are considered vital factors in the selection of re- gional networks by advertising agencies for broadcast purposes. Most regionals have popularized local talent that draw for their respective sponsors in a big way, while every properly conducted regional offers various other top-notch services. Current trend views the regional as being in sound business condition, with every indication that the coming season will find a continued increase in the number of advertisers, in keeping with the constant renewals that came through each season for* the past several years. Not a few advertisers appreciate the fact that the regional offers an excellent opportunity to obtain programs of particular interest to the area served. The Arizona Network stations WCLE, Cleveland; WHK, Cleveland; WHKC. 836 N. Central Ave.. Phoenix. Ariz. PERSONNEL President Burridge D. Butler NATIONAL REPRESH Manager Fred A. Palmer Columbus; WPAY. Portsmouth. ONAL REPRESEN1 Free & Peters, Inc. KOY. Phoenix; KGAR. Tucson; KSUN, Bis- California RadlO System bee. 708 "I" Street. Sacramento. Calif. POLICIES Advertising of alcoholic beverages not ac- PERSONNEL cepted. General Manager Howard Lane NATIONAL REPRESENTATIVE John Blair & Co. STATIONS KFBK, Sacramento; KFWB. Los Angeles; •n I XT j 1 KYA, San Francisco; KFOX, Long Beach; DUCKeye JNetWOrk KMJ. Fresno; KWG. Stockton; KERN. Bakers- 1311 Terminal Tower. Cleveland, Ohio field. PERSONNEL NATIONAL REPRESENTATIVE General Manager H. K. Carpenter Transamerican Broadcasting & Television Corp. 153 Carolina Combination The Carolina is not a regional network, but rather a sales combination composed of WPTF, Raleigh, and WIS, Columbia. No permanent wires are maintained between the two cities, and sole purpose of the com- bination is to offer spot advertisers coverage in North and South Carolina at a single com- bination rate. The Colonial Network 21 Brookline Ave., Boston, Mass. Phone: Commonwealth 0800 PERSONNEL President John Shepard 3rd Assistant to President R. L. Harlow Director of Sales W. W. Warner Sales Promotion Manager . . James V. Bonner Editor-in-Chief of Colonial Network News Service L. Bickford Director of Publicity Al Stephenson Technical Director Paul DeMars Chief Engineer I. Robinson Merchandising Head J. B. Thompson Sports Editor of Colonial Net- work News Service . . . Richard McDonough Manager of Colonial Net- work Artist Bureau Van D. Sheldon Director of Public Relations . . Gerald Harrison STATIONS Key Station: WAAB, Boston; WEAN, Provi- dence; WICC, Bridgeport; WSAR, Fall River; WSPR, Springfield; WLBZ. Bangor; WFEA. Manchester; WTHT, Hartford; WNBH. New Bedford; WBRY, Waterbury; WLLH, Lowell; WLNH, Laconia; WRDO, Augusta; WNLC, New London. POLICIES Colonial Network will accept or feed pro- grams to the Mutual Broadcasting System, the Quaker State Network or to the following stations: WOR, WINS, WHN. Beer and wine contracts are acceptable; no hard liquor advertising is acceptable. Special features include extensive news service and home economics programs, the latter limited to four non-competing clients daily. Complete merchandising department, production department and artist bureau are available to clients. NATIONAL REPRESENTATIVE Edward Petry & Co., Inc. Don Lee Broadcasting System Don Lee Bldg., 1076 W. Seventh St., Los Angeles, Calif. Phone: Vandike 7111 San Francisco office: 1000 Van Ness Ave. PERSONNEL General Manager Lewis Allen Weiss Assistant Manager Willet Brown Special Events Director Van Newkirk Program Director Jack Joy Publicity Director Bud Rutherford Promotion Manager Richard Webster STATIONS Southern California: KHJ, Los Angeles; KGB. San Diego; KDB, Santa Barbara; KFXM, San Bernardino; KPMC, Bakersfield; KVOE, Santa Ana; KXO, El Centro. Northern California: KFRC, San Francisco; KQW, San Jose; *KGDM, Stockton; KDON, Monterey; KIEM, Eureka. * Daytime only. Northwest (Oregon): KRNR, Roseburg; KALE, Portland; KSLM, Salem; KORE, Eugene. Northwest (Washington): KMO, Tacoma; KIT, Yakima; KPQ, Wenatchee; KVOS, Bellingham; KXRO, Aberdeen; KOL, Seattle; * Spokane; KGY, Olympic; KELA, Centralia. *To Be Announced Later. POLICIES Advertising of beer and wine acceptable. NATIONAL REPRESENTATIVE John Blair & Co. Inter-City Broadcasting System "The Independent Network of the North Atlantic Seaboard" 1697 Broadway. New York City Phone: Circle 6-2200 Chicago office: 360 N. Michigan Ave. PERSONNEL President Donald Flamm Director of Sales Bertram Lebhar, Jr. Director of Special Events Dick Fishell Director of Publicity Leon Goldstein Manager of Artists Bureau . . . Charles Wilshin Sales Promotion Manager Al Rose Manager of Chicago Office Ray Linton STATIONS Key Station: WMCA, New York City; WIP. Philadelphia; WDEL, Wilmington; WCBM. Baltimore; WOL, Washington; WGAL, Lan- caster, Pa.; WORK, York, Pa.; WATR, Water- bury; WPRO. Providence; WMEX, Boston; WLAW, Lawrence. COVERAGE Linked together by permanent A. T. & T. lines, the eleven stations of this network, covering the North Atlantic seaboard may be engaged collectively, in any combination, or individually. The Iowa Network Address: Register and Tribune Building, Des Moines, la. Phone: 3-2111 Des Moines Cedar Rapids Office: Paramount Theater Bldg. Waterloo Office: Russell Lamson Hotel PERSONNEL President Gardner Cowles, Jr. Vice-President John Cowles Vice-President and Treasurer .... Luther L. Hill Vice-President Sumner Quartern Secretary Fred Little Artist Bureau Manager Ranny Daly 154 STATIONS KSO, Des Moines; KRNT, Des Moines; WMT. Cedar Rapids, Waterloo. COVERAGE The Iowa Network covers 146 counties in Iowa, Minnesota, Wisconsin, Illinois and Mis- souri. Population, 3,269,618. Radio Homes. 690,994. Retail Sales, $838,821,000. POLICIES Political advertising copy must be submitted 24 hours in advance. Payment for political advertising must be paid 24 hours in advance. Network maintains an experienced merchan- dising staff for dealer calls and surveys, re- ports confidential. Program publicity avail- able on street car cards, billboards, movie trailers and radio columns. NATIONAL REPRESENTATIVE E. Katz Special Advertising Agency The Maryland Network STATIONS WCBM, Baltimore (Key Station), Hearst Tower Bldg., Phone, Calvert 2840; WTBO, Cumberland, 31 Frederick St.; WJEJ, Hagers- town, 16 West Washington St. COVERAGE The Maryland Network gives blanket cov- erage of the state of Maryland as well as the southern portion of Pennsylvania, north- ern Virginia and northeastern West Virginia. Mason-Dixon Radio Group 8 W. King St., Lancaster, Pa. PERSONNEL General Manager Clair R. McCullough STATIONS WORK. York, Pa.; WDEL, Wilmington, Dela.; WGAL, Lancaster, Pa.; WAZL, Hazleton. Pa.; WEST, Easton, Pa. MERCHANDISING Personal calls on trade, newspaper pub- licity, letters to the trade, personal assistance to manufacturers' salesmen. NATIONAL REPRESENTATIVE Paul Raymer & Co. Michigan Network Operated by Ihe King-Trendle Broadcasting Corp. 300 Madison Theater Building, Detroit. Mich. Phone: Cherry 8321 PERSONNEL President George W. Trendle General Manager H. Allen Campbell STATIONS Key Station: WXYZ, Detroit; WBCM, Bay City and Saginaw; WFDF, Flint; WJIM, Lan- sing; WIBM, Jackson; WELL, Battle Creek; WKZO, Kalamazoo; WOOD-WASH. Grand Rapids. POLICIES Network does not accept foreign language programs. Liquor advertising is not broad- cast until after 9:00 P. M. and is subject to the approval of the Michigan State Liquor Commission. Network contracts are not per- mitted. The network is available without WXYZ and WKZO for sponsors requiring state stations with the Detroit market elimi- nated. The Michigan Network territory includes the lower peninsula of Michigan with a pri- mary coverage of over four million people in Michigan's eight largest cities. Northern California Broad- casting System The title. Northern California Broadcasting System, is purely a sales name, which is used only when KJBS and KQW are sold to- gether. It is not a corporate set-up, and stations involved do not attempt to promote the sales combination as a regional network. There are no officers, and facilities and pro- duction involved are those of KJBS and KQW individually. The Oklahoma Network "Complete Coverage at Minimum Cost" 1800 West Main St., Oklahoma City, Okla. Phone: 3-4881 PERSONNEL President Ross U. Porter Vice-President Tarns Bixby, Jr. Secretary Joseph W. Lee Treasurer Albert Riesen Managing Director Joseph W. Lee STATIONS Key Stations: KTOK, Oklahoma City; KGFF, Shawnee; KBIX, Muskogee; KCRC, Enid; KVSO, Ardmore; KADA, Ada; KASA, Elk City; WBBZ, Ponca City. POLICIES The Oklahoma Network accepts beer ad- vertising. All stations are affiliated with the Mutual Broadcasting System. The network offers a comolete merchandis- ing service, the details of which may be ob- tained upon request by addressing the man- aging director. NATIONAL REPRESENTATIVE John Hershey McGillvra The Texas Quality Network Address Individual Stations PERSONNEL General Manager Martin B. Campbell Program Director Alex Keese STATIONS WFAA. Dallas; WOAI. San Antonio; WBAP, Fort Worth; KPRC. Houston. POLICIES Advertising of alcoholic beverages not ac- cepted, excepting beer. All contracts subject to network approval. 155 156 government regulations, the NAB Code of Ethics for the Radio Broadcasting industry and to the conditions of the standard AAAA contract form. NATIONAL REPRESENTATIVE Edward Petry & Co., Inc. The Virginia Broadcasting System Covering Virginia's Richest Markets 323 East Grace St., Richmond, Va. Phone: 3-4242 PERSONNEL President Earl Sowers Vice-President Hugh M. Curtler STATIONS WRNL, Richmond. Va.; WCHV, Charlottes- ville, Va.; WBTM, Danville, Va.; WLVA. Lynchburg, Va.; WGH, Newport News, Va. NATIONAL REPRESENTATIVE Horace Hagedorn West Texas Broadcasting System c/o KGKL, San Angelo, Texas PERSONNEL Managing Director Earle Yates STATIONS KGKL, San Angelo; KIUN, Pecos; KNEL, Brady; KRLH, Midland. West Virginia Network WCHS Auditorium. Charleston. W. Va. PERSONNEL President . . . John A. Kennedy Managing Director ...... Mortimer C. Watters Program Director N. Pagliara Chief Engineer O. Robinson Dramatic Director D. C. Lochner Musical Director H. McWhorter Publicity Director J. P. Grose Artist Bureau Head P. Dressier Sales Manager G. Ferguson STATIONS WCHS, Charleston; WPAR. Parkersburg; WBLK. Clarksburg. POLICIES Advertising of alcoholic beverages ac- cepted. Wisconsin Radio Network c/o KFIZ. Fond Du Lac. Wise. Phone: 356 PERSONNEL President Rev. James O. Wagner STATIONS KFIZ. Fond Du Lac; WHBY, Green Bay; WIBU. Poynette; WEMP. Milwaukee; WHBL. Sheboygan; WCLO. Janesville; WOMT. Man- itowoc. The Yankee Network Covering New England 21 Brookline Ave., Boston, Mass. Phone: Commonwealth 0800 PERSONNEL President John Shepard 3rd Assistant to the Pres R. L. Harlow Director of Sales C. W. Phelan Director of Production Linus Travers Sales Promotion Manager C. Mc Varnish Research Director Robert C. Taylor Editor -in-Chief — Yankee Network News Service Al Stephenson Director of Publicity Al Stephenson Technical Director Paul De Mars Chief Engineer I. Robinson Merchandising J. B. Thompson Sports Editor Richard McDonough Director Home Economics G. McMullen Artists Bureau Van D. Sheldon Public Relations G. Harrison STATIONS WNAC, Boston; WTIC, Hartford; WEAN, Providence; WTAG, Worcester; WICC, Bridge- port; WCSH, Portland; WLBZ, Bangor; WFEA. Manchester; WSAR, Fall River; WNBH, New Bedford; WLLH, Lowell; WLNH, Laconic; WRDO, Augusta; WNLC, New London. POLICIES Yankee Network will accept or feed pro- grams to WOR, WHN or WINS, New York, provided the program is broadcast only in New York and New England. Beer and wine contracts acceptable; no hard liquor advertising acceptable. Special features include extensive news service and home economic programs, the latter limited to four non-competing clients daily. Complete merchandising department available to clients, also production staff and artists bureau. NATIONAL REPRESENTATIVE Edward Petry & Co.. Inc. ZNet P. O. Box 1956. Butte. Montana Phone: 22-3-44 PERSONNEL Manager E. B. Craney STATIONS KGIR. Butte; KPFA. Helena. POLICIES The stations comprising the Z Net are con- nected by lines at all times, and are avail- able as a unit. Live talent programs origi- nate at either station; transcribed programs originate only at Butte. No announcement over 100 words in length or 1 minute ac- cepted. Advertising of alcoholic beverages is accepted. All broadcasting programs of every description are subject to the approval and censorship of the station directors without objection or liability. The Z Net serves western Montana. 157 * NETWORKS OF CANADA * All-Canada Radio Facilities Dominion Broadcasting Co. (ALL CANADA RADIO SYSTEM) 203 C. P. R., Toronto, Ont., Canada Winnipeg office: 171 McDermot Ave. Phone: Waverly 1990 Toronto office: 716 Dominion Bank Bldg. UFperwMFT Montreal office: 923 Dominion Square Bldg. PERSONNEL PERSONNEL Manager Hal B. Williams President Dawson Richardson STATIONS Managing Director H. R. Carson Network comprised of all or any of the fol- Secretary A. R. Gibson lowing stations: CHGS, Summerside. Prince REPRESENTATIVES Edward Isle; CFCY, Charlottetown, Prince Ed- Calgary F. W. Cannon ward Isle; CJCB, Sydney, Nova Scotia; CHNS. Winnipeg G. F. Herbert Halifax, Nova Scotia; CHSJ, St. John, New Vancouver J. E. Baldwin Brunswick; CFNB, Fredericton, New Bruns- Toronto P. H. Gayner wick; CHLT, Sherbrooke, Quebec; CHLN, Three STATIONS Rivers, Quebec; CHRC, Quebec, Quebec; Central Network: CJRC. Winnipeg; CJGX. CKAC, Montreal, Quebec; CKCH, Hull, Que- Yorkton; CJRM. Regina. bec; CKCO. Ottawa, Ontario; CKPR, Fort Prairie Network: CJRC, Winnipeg; CJGX, William, Ontario; CKSO, Sudbury., Ontario; Yorkton; CJRM. Regina; CFCN, Calgary. CKGB, Timmins. Ontario; CJKL, Kirkland Lake. Grain Belt Network: CJRC Winnipeg; Ontario; CFRB, Toronto, Ontario; CKPC, Brant- CJGX, Yorkton; CJRM, Regina; CFQC, Sas- ford- Ontario; CKOC, Hamilton. Ontario; CKTB, katoon; CJCA. Edmonton; CFCN, Calgary. St- Catharines, Ontario; CFPL. London, On- tario; CFCO, Chatham, Ontario; CKLW, Wind- Canadian Broadcasting Corp. sor' °ntario; CKY, Winnipeg, Manitoba; ~ tt ct t ^ » ^ j CKBI, Prince Albert, Saskatchewan; CJGX, One Hayter St., Toronto, Ont., Canada v . . e . . . ^mr* c i J, ■km i tt- laai «, ,-. ** - Pl T.r , Yorkton, Saskatchewan; CFQC, Saskatoon, Montreal office: 1231 St. Catherine St., West. e . . , ~vr*v t» ■ e i » i. Saskatchewan; CKCK, Regina, Saskatchewan; STATIONS CHAB/ Moose jaw, Saskatchewan; CJRM. The national network of the Canadian Moose Jaw# Saskatchewan; CJCA. Edmonton, Broadcasting Corporation is broken down into Alberta; CFCN, Calgary, Alberta; CJOC, Leth- the following regional groups: bridge. Alberta; CKOV, Kelowna, British Co- Maritime Regional Network: CJCB, Sydney; lumbia; CFJC, Kamloops, British Columbia; CHNS, Halifax; CFCY, Charlottetown; CKCW, CKWX, Vancouver, British Columbia; CFCT. Moncton; CHSJ, Saint John; CFNB. Frederic- Victoria, British Columbia. Ji ... «'■ , . „ . „ . The stations of the Dominion Broadcasting ^SShv(?OUmbl^tTrk; CI3Jam]°0pS: Co. are grouped regionally as follows: CKOV.Kelowna;CJAT Trail; CBR Vancouver. ^ Network; CFRB Toronfo; CRLW r Qvf eCr£T°Za N^°^CH^' ?°7 Windsor; CKCO, Ottawa; CKAC, Montreal; Carlisle; CJBR, Rimouski; CRCS, Chicoutimi; rwRr n^W CRCK, Quebec; CBF (French), Montreal; CBM °"nv" yueDec* frn»iiaM iv/r«,.t,.«~i Supplementary to Eastern Network: CKOC. O t ' Mp0nt'eaL1 w . . rRn ftM Hamilton; CHML, Hamilton; CFCO. Chatham; CT°^7jZTcBuZ:t: CCB^W0tWrnd: CKPC Brantford; CKTB. St. Catharines; CFRC. Bs£rtr,3aff££? sm y^STF t » kcr c' Wijjiam Regina; CHAB, Moose Jaw; CFQC, Saskatoon; Prairie Regional Network; CKY. Winnipeg; CICA' Edmonton' CFCN< Calgary; CJOR. Van- CKX, Brandon; CKCK, Regina; CHAB. Moose couver. Jaw; CFQC. Saskatoon; CKBI. Prince Albert; ^ T^ ^V° ^ ?™ v 7w •CJCA. Edmonton; *CFAC, Calgary; *CJOC. North "S* C?Ciil?S ^'rSSJ ' l°? T ihhrzj ham; CJOC, Lethbndge; CKOV. Kelowna; i^exnonage. Kamloops; CJAT. Trail; CFCT. Victoria. These stations as a group, with CFGP ., ... -T , , nvn\nr ut » nvvm r>-«-j-. n •-■ ■ mx. -e Mx-ii *t m Maritime Network: CKCW, Moncton; CFNB. Grande Prairie comprise the Foothills Net- _ , . , .„., _ . _ _ , -.mra -a i-i ... . TU . .li. u j . ■ Fredericton; CHSJ, Saint John; CHNS, Halifax; work. This network has headquarters in ,-,*./■*•«• ™. i .. ■« »u e- hl nu ^i ... , , . CFCY, Charlotteville. the Southham Bldg., Calgary. Alberta and is „ . . ., . -- . . ^T^i» represented in Canada by the All-Canada Q f"*^ t0 Ma"Ume NetWOrk: CJCB' Radio Facilities. Inc.. and in the United Sydney; CJLS' Yarmoulh- States by Weed & Co. H. R. Carson is the POLICIES General Manager. All programs are subject to the approval POLICIES of the Dominion Broadcasting Co. All contracts are accepted subject to the Services of artists' bureau, program depart- Broadcasting Act (Canada), Broadcasting Reg- ment and announcers in arranging and pre- ulations and the approval of the Canadian senting programs are included without extra Broadcasting Corp. charge. 158 STATIONS of the United States Standard Experimental International Canada High-Frequency Mexico • Newspaper Owned Stations F.C.C. Application Regulations Canada Survey Canadian Broadcasting Regulations Tour Grace, M'Lords, Ladies and Gentlemen PRAY TAKE HEED Down these steps, m'lord ... ah, that's it . . . Now, one more . . .Witness upon these walls, sire, scrolls deep-graven with the records of our results. To your left, m'lord, the tale of an apoth- ecary whose quaint product has shown a year after year in- crease of 100% for four years while using WOR. Pardon? Oh no, this story is that of a maker of sweetmeats whose sales showed a 500% increase six months after using WOR. What say your lordship? But the story is not one-third told! Very well, as your lordship pleases. We shall expectantly await your 52 week commitment by return post. Good journey, sire. WOR 160 STANDARD STATIONS OF THE UNITED STATES Call Letter — City — Power in Watts — Frequency in Kilocycles and Page Number Providing Complete Station Information Key to Abbreviations: C.P. — Construction Permit; S. A.— Special Authorization; d — daytime; n — night. Call Letter Frequency City in Kilocycles San Antonio, Tex 1420 Aberdeen, S. Dak 1420 C.P. 1390 Ada, Okla 1200 Alexandria, La 1210 Portland, Ore 1300 Corsicana, Tex 1310 Wichita, Kans 1210 Little Rock, Ark 890 Fresno, Calif C.P. 1310 Elk City, Okla 1210 Astoria, Ore 1370 Albert Lea, Minn 1120 Gallup, New Mex 1500 Muskogee, Okla 1500 Portland, Ore 1420 Big: Spring, Tex 1500 Jonesboro, Ark 1200 Kansas City, Kan 1310 Texarkana, Ark.-Tex 1420 Kansas City, Mo 1370 Enid, Okla 1360 Jerome, Ariz 1310 Duluth, Minn 1500 Santa Barbara, Calif 1500 Casper, Wyo 1440 Pittsburgh, Pa 980 Devils Lake, N. Dak 1210 Lewistown, Mont C.P. 1200 Monterey, Calif 1210 Dubuque, la C.P. 1340 Salt Lake City, Utah 1290 Los Angeles, Calif 1430 Seattle, Wash 1370 Los Angeles, Calif 780 Between Centralis and Chehalis, Wash. 1440 El Dorado, Ark 1370 Sioux Falls, S. Dak 1200 Bakersfleld, Calif 1370 Price, Utah 1420 Portland, Ore 1 180 Lincoln, Ncbr 770 Los Angeles, Calif 1300 St. Cloud, Minn C.P. 1420 Great Palls. Mont 1280 Abilene, Kans 1050 Sacramento, Calif 1490 Beaumont, Tex 500 Brookings, S. Dak 780 Denver, Colo 920 St. Joseph, Mo 080 161 Power in Watts See Page KABC KABR KADA KALB KALE KAND KANS KARK KARM KASA KAST KATE KAWN KBIX KBPS KBST KBTM KCKN KCMC KCMO KCRC KCRJ KDAL KDB . KDFN KDKA KDLR KDNC KDON KDTH KDVL KECA KEEN KEHE KELA KELD KELO KERN KEIB KEX . KFAB Kl AC KPAM KFBB KFBI KFBK KFDM KFDY KFEL KFEQ 250 d., 100 n. 374 100 1000 d. 500 n. 355 100 831 100 C.P. 250 d. 252 500 C.P. 1000 339 100 366 100 248 1000 d. 500 n. 183 100 186 100 331 100 336 250 278 100 299 100 333 100 339 100 365 100 188 100 246 250 d. 100 n. 184 100 281 250 331 250 d. 100 n. 180 100 273 250 d. , 100 n. 199 500 398 50000 348 100 320 250 d. 100 n. 288 100 194 500 242 1000 C.P. 5000 d. 378 5000 d. , Ml" 10 ii. 189 100 387 5000 d. , 1000 n. 189 500 385 100 182 100 350 100 185 100 377 5000 339 10000 289 1000 191 too 276 5000 d. . 1(100 ii. 287 5000 245 500(1 DIP. 10000 195 1000 d. , 500 n. 365 1000 355 500 202 2500 284 Call Letter Frequency City in Kilocycles Boone, la. 1370 Wichita, Kansas 1300 IiOs Angeles, Calif 640 Spokane, Wash 1120 Fond Du Lac, Wise 1420 Marshalltown, la 1200 Klamath Falls, Ore 1210 Grand Forks, N. Dak 1410 Fort Worth, Tex 1370 Greeley, Colo 880 Lawrence, Kansas 1220 Shenandoah, la 890 Lincoln, Nebr 1210 Long: Beach, Calif 1250 Dublin, Tex 1310 Fort Smith, Ark 1210 Spokane, Wash 890 Anchorage, Alaska 780 San Francisco, Calif 610 Long: View, Tex 1370 Columbia, Mo 630 San Diego, Calif 600 Los Angeles, Calif 1120 Clayton, (St. Louis) Mo 550 Los Angeles, Calif 1000 Cape Girardeau, Mo 1210 Hollywood, Calif 950 Nampa, Idaho 1200 Grand Junction, Colo 1200 San Bernardino, Calif 1210 Oklahoma City, Okla 1310 Lubbock, Texas 1310 Bismarck, N. Dak 550 Spokane, Wash 1470 Tucson, Ariz 1370 San Diego, Calif 1330 Ketchikan, Alaska 900 Springfield, Mo 1230 Decorah, la 1270 Coeur D'Alene, Idaho C.P. 1200 Mandan, N. Dak 1240 Wolf Point, Mont 1450 Fergus Falls, Minn 1200 Stockton, Calif 1100 Huron, S. Dak 1340 Sterling, Colo 1200 Long Beach, Calif 1360 Kalispell, Mont 1310 Shawnee, Okla 1420 Brownsville, Tex 1500 Los Angeles, Calif 1200 Roswell, New Mex 1370 Kearney, Nebr 1310 Pierre, S. Dak 630 San Francisco, Calif 1420 Coffeyville, Kans 1010 Albuquerque, N. Mex. 1230 Pueblo, Colo 1820 Little Bock, Ark 1200 Billings, Mont 780 Butte, Mont 1340 Alamosa, Colo 1420 Tyler, Tex 1500 San Angelo, Tex 1370 Wichita Falls, Tex 570 C.P. Fort Worth, Tex Scottsbluff, Nebr 1500 Mason City, la 1210 Honolulu, Hawaii 1320 162 Power in Watts See KFGQ KFH . KFI . RFIO KFIZ KFJB KFJI KFJM KFJZ KFKA KFKU KFNF KFOB KFOX KFPL KFPW KFPY KFQD KFBC KFBO KFRU KFSD KFSG KFUO KFVD KFVS KFWB KFXD KFXJ KFXM KFXR KFYO KFYR KG A . KGAB KGB . KGBU KGBX KGCA KGCI KGCU KGCX KGDF KGDM KGDY KGEK KGFR KGEZ KGFF KGFI KGFJ KGFL KGFW KGFX KGGC KGGF KGGM KGHF KGHI KGHL KGIR KGIW KGKB KGKL KGKO KGKY KGLO KGMB 100 240 5000 d. , 1000 n. 248 50000 191 100 389 100 393 250 d. , 100 n. 243 100 337 1000 d. , 500 n. 321 250 d. , 100 n. 369 1000 d. , 500 n. 203 5000 d. , 1000 n. 247 1000 d. , 500 n. C.P. 5000 d. , 1000 n. 244 250 d. , 100 n. 291 1000 C.P. 5000 d. 189 250 d. , 100 n. 367 100 182 5000 d. , 1000 n, 389 250 398 5000 d. 1000 n 196 250 372 1000 d., 500 n. 280 1000 196 2500 d. 500 n. 191 1000 d. , 500 n. 284 1000 191 250 d. , 100 n. 280 5000 d. 1000 n. 187 250 d. , 100 n. 221 250 d. , 100 n. 203 100 196 250 d. 100 n. 333 250 d. 100 n. 372 5000 d. 1000 n. 319 5000 389 250 d. , 100 n. 181 1000 196 500 C.P. 1000 399 500 286 100 241 100 221 250 321 1000 288 250 d. 100 n. 274 1000 200 250 355 100 205 1000 189 100 288 250 d. 100 n. 335 250 d. 100 n. 365 100 191 100 299 100 C.P. 250 d. 289 200 855 100 197 1000 245 1000 298 500 205 250 d. 100 n. 183 5000 d. 1000 n. 287 2500 d., 1000 n. 287 100 201 250 d., 100 n. 376 250 d. 100 n. 374 1000 d., 250 n. 5000 d., 1000 n. 369 250 d. 100 n. 292 250 d. 100 n. 243 1000 399 Call Letter Frequency City in Kilocycles Amarillo, Tex 1410 North Platte, Nebr 1430 Dodge City, Kans 1340 San Francisco, Calif 790 Honolulu, Hawaii 750 Greenville, Tex C.F. 1200 Missoula, Mont 1260 Portland, Ore 620 Olympia, Wash 1210 Hilo, Hawaii 1400 Okmulgee, Okla 1310 Los Angeles, Calif 900 Spokane, Wash 590 Chico, Calif 1260 Watsonville, Calif 1310 Clovis, New Mex 1370 Idaho Falls, Idaho 1320 Boise, Idaho 1350 Lamar, Colo 1420 Eureka, Calif 1450 Glendale, Calif 850 Juneau, Alaska 1310 C.P. 1430 Seattle, Wash 650 S.A. 710 Yakima, Wash 1250 Garden City, Kans 1210 Pecos, Tex 1420 Durango, Colo 1370 San Francisco, Calif 1070 Seattle, Wash 970 Carlsbad, New Mex 1210 La Grande, Ore C.P. 1420 Rlytheville, Ark 1290 Ogden, Utah 1400 Minot, N. Dak 1240 C.P. 1360 Little Rock, Ark 1390 Oakland, Calif 1280 Galveston, Tex 1370 Oakland, Calif 880 Denver, Colo 560 Shenandoah, Iowa 930 San Antonio, Tex 1370 Kansas City, Mo 950 Medford, Ore 1410 Fresno, Calif 580 Monroe, La 1200 Clay Center, Nebr 740 Tacoma, Wash 1330 St. Louis, Mo 1090 Beverly Hills, Calif 710 Los Angeles, Calif 570 Brady, Tex 1500 Palestine, Tex 1420 Austin, Tex 1500 Los Angeles, Calif 1050 Denver, Colo 830 Corvallis, Ore 550 Pittsburg, Kans 790 Albuquerque, New Mex 1180 Rapid City, S. Dak 1370 Kilgore, Tex 1210 Reno, Nev 1380 Omaha, Nebr 1260 Portland, Ore 940 La Junta, Colo 1370 Seattle, Wash 1270 Oklahoma City, Okla 1480 163 Power in Watts See Page 2500 d. 1000 n. 364 1000 291 250 246 7500 197 2500 400 100 371 1000 288 5000 d. 1000 n. 339 100 387 250 399 100 334 5000 d. 1000 n. 191 5000 d. 1000 n. 389 250 186 250 201 100 299 1000 d. 500 n. C.P. 5000 d. 221 2500 d. , 1000 n. C.P. 5000 d. 220 100 205 1000 d. , 500 n. 186 250 187 100 250 399 250 1000 387 500 d. 250 n. 391 100 246 100 374 100 203 500 197 5000 387 100 298 C.P. 250 d. 250 d. , 100 n. 337 100 182 500 377 250 1000 d., 500 n. 321 5000 d. , 1000 n. 184 250 194 100 371 1000 194 5000 d. 1000 n. 202 5000 d. , 1000 n. 244 250 d. , 100 n. 375 5000 d. 1000 n. 281 250 337 1000 187 250 d. , 100 n. 253 1000 289 1000 390 50000 284 500 186 1000 187 250 305 100 £78 100 C.P. 250 d. 3<;i 50000 L93 50000 202 1000 ;<:«; LOCO 247 M»( l( HI 298 250 d. , 100 n. 356 250 d. num. 372 500 293 5000 d. 1000 ii. 292 5000 d. 1000 n. 340 100 203 5000 d. 1000 n. 388 5000 338 Call Letter Frequency City in Kilocycles Seattle, Wash 920 San Antonio, Tex 1370 Marshfield, Ore 1200 Eugene, Ore 1420 Pine Bluff, Ark 1500 Valley City, N. Dak 1500 Phoenix, Ariz 1390 Port Arthur, Tex 1260 Pampa, Tex 1310 Helena, Mont 1210 Lake Charles, La 1500 Paris, Tex 1500 Bakersfleld, Calif 1550 San Francisco, Calif 680 Denver, Colo 880 Pasadena, Calif 1210 Wenatchee, Wash 1500 Houston, Tex 920 Pittsburgh, Pa 1380 San Jose, Calif 1010 Lufkin, Tex C.P. 1310 Abilene, Tex 1420 Berkeley, Calif 1370 Weslaco, Tex 1260 Corpus Christi, Tex 1330 Los Angeles, Calif 1120 Everett, Wash 1370 Lewiston, Idaho 1390 Dallas, Tex 1040 Midland, Tex 1420 Jamestown, N. Dak 1370 Shreveport, La 1310 Roseburg, Ore 1500 Des Moines, Iowa 1329 Rochester, Minn 1310 El Paso, Tex C.P. 1500 Oakland, Calif 930 Sacramento, Calif 1210 Sante Fe, New Mexico 1310 Sherman, Tex 1310 Seattle, Wash 1120 Manhattan, Kans 580 Salina, Kans 1500 Sioux City, la 1330 St. Louis, Mo 550 Pocatello, Idaho 900 San Francisco, Calif 560 Salt Lake City, Utah 1130 Salem, Ore 1370 Des Moines, Iowa 1430 Sioux Falls, S. Dak 1110 Santa Rosa, Calif 1310 St. Paul, Minn 1460 Cedar City, Utah 1310 Lowell, Ariz 1200 Phoenix, Ariz 620 Fort Worth, Tex 1240 Austin, Tex 1120 Shreveport, La 1450 Temple, Tex 1370 Twin Falls, Idaho 1240 Hot Springs National Park, Ark 1040 S.A. 1060 Visalia, Calif 1190 Santa Barbara, Calif 1220 Oklahoma City, Okla 1370 Modesto, Calif 740 Houston, Tex 1290 164 Power in Watts See Page KOMO KONO KOOS KORE KOTN KOVC KOY . KPAC KPDN KPFA KPLC KPLT KPMC KPO . KPOF KPPC KPQ . KPRC KQV . KQW . KRBA KRBC KRE . KRGV KRIS KRKD KRKO KRLC KRLD KRLH KRMC KRMD KRNR KRNT KROC KROD KROW KROY KRQA KRRV KRSC KSAC KSAL KSCJ KSD . KSEI KSFO KSL . KSLM KSO . KSOO KSRO KSTP KSUB KSUN KTAR KTAT KTBC KTBS KTEM KTFI KTHS KTKC KTMS KTOK KTRB KTRH 5000 d. 1000 n. 388 100 C.P. 250 i 375 250 d. 100 n. 337 100 337 100 184 250 d. , 100 n. 321 1000 180 500 374 100 373 250 d. 100 n. 288 250 d. , 100 n. 253 250 373 1000 185 50000 198 1000 202 100 195 250 d. , 100 n. 390 5000 d. , 1000 n. S.A. 5000 371 500 348 1000 198 100 373 250 d. , 100 n. 364 250 d. , 100 n. 185 1000 377 500 366 2500 d. , 500 n. 193 50 385 250 221 10000 366 100 373 250 d. , 100 n. 321 250 d. , 100 n. 255 250 d. 100 n. 340 5000 d. , 1000 n. 242 250 d. 100 n. 276 100 367 1000 195 100 195 100 299 250 376 250 388 1000 d. 500 n. 247 250 d. 100 n. 247 5000 d. 1000 n. 244 5000 d. 1000 n. 285 1000 d. 250 n. 221 5000 d. 1000 n. 198 50000 379 100 341 2500 d. 500 n. 242 2500 C.P. 5000 356 250 200 25000 d. 10000 n. 276 100 377 250 d. 100 n. 180 1000 181 1000 369 1000 364 1000 255 250 376 1000 d. 500 n. C.P. 1000 .S.A. 1000 n. 228 10000 183 250 200 500 199 100 334 250 194 5000 d., 1000 n. 371 Call Letter Frequency City in Kilocycles Sioux City, la C.P. 1420 San Antonio, Tex 550 El Paso, Tex 1310 Tulsa, Okla 1400 Seattle, Wash 1220 Walla Walla, Wash 1370 Yuma, Ariz 1420 Siloam Springs, Ark 1260 Vermillion, S. Dak. . 890 Salt Lake City, Utah C.F. 15C0 Redding, Calif 1200 San Luis Obispo, Calif 1200 Great Bend, Kans 1370 Tacoma, Wash 570 Tucson, Ariz 1260 Denver, Colo 920 Santa Ana, Calif 1500 Lafayette, La 1310 Tulsa, Okla 1140 Colorado Springs, Colo 1270 Bellingham, Wash 1200 Moorhead, Minn 1310 Rock Springs, Wyoming C.P. 1370 Ardmore, Okla 1210 Hutchinson, Kans 1420 Hobbs, New Mexico C.P. 1500 Stockton, Calif 1200 Portland, Ore 1060 S.A. 1040 St. Louis, Mo 1350 Shreveport, La 850 S.A. 1100 Decorah, Iowa 1270 Longview, Wash C.P. 780 Winona, Minn. C.P. 1200 Poplar Bluff, Mo C.P. 1310 Jefferson City, Mo 1310 Pullman, Wash 1220 Watertown, S. Dak 1210 Springfield, Mo 560 Sheridan, Wyoming 1370 Seattle, Wash 760 Kansas City, Mo 1530 Portland, Ore 1420 El Centro, Calif 1500 St. Louis, Mo C.P. 1250 Aberdeen, Wash 1310 Houston, Tex 1440 San Francisco, Calif 1230 Merced, Calif 1040 Mankato, Minn C.P. 1500 Philadelphia, Pa 1020 Boston, Mass 1410 Chicago, 111 920 Jersey City, N.J 940 Omaha, Nebr 660 New York, N. Y 860 Bangor, Me 1200 Albany, N. Y 1370 Waco, Tex 1420 Tallmadge, (Akron) Ohio 1320 Atlanta, Ga 1450 Dothan, Ala 1370 Presque Isle, Maine 1420 Anderson, S. C 1200 Winston-Salem, N. C 1250 Mobile, Ala 1380 Zanesville, Ohio 1210 Laurel, Miss L310 Birmingham, Ala 1 1 10 Chattanooga, Tenn 1420 165 Power in Watts See Page C.P 250 d. , 100 n. 245 5000 d. , 1000 n. 375 250 d. , 100 n. 367 1000 d. , 500 n. 335 1000 388 100 390 100 182 5000 184 500 357 100 379 100 195 250 199 100 246 5000 d. , 1000 n. 390 1000 181 500 203 100 199 100 253 25000 336 1000 201 100 385 250 d. , 100 n. 276 250 d. , 100 n. 398 100 P. 250 d. 331 100 246 100 299 100 200 500 340 5000 d. 1000 n. 285 10000 255 100 241 250 387 250 277 100 284 100 281 5000 d. 1000 n. 387 100 357 5000 286 250 d. 100 n. 398 500 d. , 250 n. . 1000 389 1000 283 250 d. ,100n. 340 100 186 1000 285 250 d. 100 n. 385 1000 372 5000 d. 1000 n. 198 250 193 250 d. , 100 n. 274 10000 345 1000 d. , 500 n. 261 1000 225 500 296 500 292 50000 305 250(1. 100 n. 256 250 d. 100 n. 300 100 376 5000 (1. 1000 n. 322 1000 d. 500 n. 217 250 178 100 257 100 353 850 319 1000 (1. 500 n. 179 LOO 330 25050 (1 . 100 n. 211 250 351 5000 d., 1000 ii. 361 1000 307 250 (I.. 100 ii. 263 100 318 250 d., 100 ll. 310 250 d., 100 ll r.i 100 211 100 17» Call Letter Frequency City in Kilocycles High Point, N. C 1200 St. Paul, Minn 1370 Fairmont, W. Va 890 Lapeer, Mich 1200 Memphis, Tenn 1430 Sheffield, Ala 1420 Cedar Rapids, la 600 Boston, Mass 1230 Norman, Okla 1010 Yankton, S. D 570 New Britain, Conn 1380 Binghamton, N. Y 1500 New Bedford, Mass 1310 Springfield, Vt 1260 Saranac Lake, N. Y 1290 San Juan, Puerto Rico 1290 New York, N. Y 1250 New London, Conn 1500 Knoxville, Tenn 1010 New York, N. Y 810 San Antonio, Tex 1190 Davenport, la 1370 Ames, la 640 Albany, N. Y 1430 Washington, D. C 1310 C.P. 1230 Florence, S. C 1200 Owensboro, Ky C.P. 1500 Manitowoc, Wise 1210 Grand Rapids, Mich 1270 Bristol, Tenn 1500 Newark, N. J 710 Worcester, Mass 1280 York, Pa 1320 Boston, Mass 920 Columbus, Ohio 570 New York, N. Y 1130 Omaha, Nebr 590 Fort Wayne, Ind 1160 Paducah, Ky 1420 Parkersburg, W. Va 1420 Thomasville, Ga 1210 Portsmouth, Ohio 1370 Philadelphia, Pa 920 Atlantic City, N. J 1100 Mayaguez, Puerto Rico 1370 Providence, R. 1 630 Ponce, Puerto Rico 1420 Raleigh, N. C 680 Miami, Fla 560 Scranton, Pa 880 Vicksburg, Miss 1360 St. Albans, Vt 1390 New York, N. Y 1550 Williamsport, Pa 1370 Reading, Pa 1310 Philadelphia, Pa 920 Columbus, Ga 1200 Washington, D. C 950 Augusta, Me 1370 Augusta, Ga 1500 Memphis, Tenn 600 Lawrence, Kans 1220 Rome, Ga 1500 Racine, Wise 1370 Richmond, Va 880 Rockford, Til 1410 170 Power in Watts See Page WMFR WMIN WMMN WMPC WMPS WMSD WMT . WNAC WNAD WNAX W NBC IVNBF IVNBH IVNBX WNBZ IVNEL WNEW WNLC WNOX WNYC WOAI WOC . WOI . WOKO WOL . WOIS WOMI WOMT WOOD WOPI . WOR . WORC WORK WORL WOSTJ WOV . WOW WOWO WPAD WPAR WPAX WPAY WPEN WPG . WPRA WPRO WPRP WPTF WQAM WQAN WQBC WQDM WQXR WRAK WRAW WRAX WRBL WRC . WRDO WRDW WREC WREN WRGA WRJN WRNL WROK 100 317 250 d., 100 n. 277 1000 d. 500 n. 392 C.P. 5000 d., 1000 n. 250 d., 100 n. 272 1000 d. 500 n. 361 100 179 5000 d. 1000 n. 241 5000 d. 1000 n. 263 1000 333 5000 d. 1000 n. 357 250 C.P. 1000 d. 250 n. 207 250 d. 100 n. 300 250 d. 100 n. 265 1000 S.A. 1000 d. 500 n. 380 100 311 2500 d. 1000 n. 400 2500 d. 1000 n. 308 100 207 5000 d. 1000 n. 359 1000 309 50000 375 250 d. 100 n. 241 5000 240 1000 d. 500 n. 300 100 1000 209 100 354 250 d. , 100 n. 252 100 395 500 271 100 357 50000 297 500 266 1000 352 500 264 1000 d. 750 n. 328 1000 309 5000 d. , 1000 n. 292 10000 237 250 d. 100 n. 252 100 392 100 219 100 329 500 d. 250n. S.A. 1000 n , 348 5000 295 250 d. , 100 n. 400 1000 d. , 500 n. 353 250 d. 100 n. 400 5000 318 1000 212 1000 d. , 500 n. 350 1000 279 1000 380 1000 309 250 d. , 100 n. 351 100 349 500 d. , 250 n. S.A. 1000 n 348 250 d. 100 n. 218 1000 d 500 n. C.P. 5000 d. 1000 n. 210 100 256 250 d. , 100 ii. 218 5000 d. , 1000 n. 361 5000 d. 1000 n. 247 250 d. , 100 n. 219 250 d. 100 n. 396 500 383 1000 d. , 500 n. 232 Call Letter Frequency City in Kilocycles Knoxville, Tenn 1310 Dallas, Tex 1280 Richmond, Va 1500 Gainesville, Fla 830 Richmond, Va 1110 Cincinnati, Ohio 1330 Grove City, Pa 1310 Salisbury, Md 1200 Allentown, Pa 1440 Fall River, Mass 1450 Wausau, Wise 1370 Rochester, X. T 1210 Huntington, W. Va 1190 Atlanta, Ga 740 Chicago, 111 1210 South Bend, Ind 1360 Montgomery, Ala 1410 Birmingham, Ala 1310 Nashville, Tenn 1210 Winston-Salem, N. C 1310 Nashville, Tenn 650 New Orleans, La 1320 Dayton, Ohio 1380 Bridgeton, N. J 1210 Charlotte, N. C 1210 Spartanburg, S. C 920 Toledo, Ohio 1340 Springfield, Mass 1140 Iowa City, la 880 St. Petersburg, Fla 620 Harrisonburg, Va 550 Buffalo, N. Y 1370 Rutland, Vt 1500 Syracuse, N. Y 570 Quincy, 111 900 Worcester, Mass 580 Tallahassee, Fla 1310 Cleveland, Ohio 1070 Green Bay, Wise 1330 Norfolk, Va 780 College Station, Tex 1120 Springfield, 111 1210 Cumberland, Md 800 Minneapolis, Minn 1250 Philadelphia, Pa 1310 Hartford, Conn 1200 Hartford, Conn 1060 S.A. 1040 Jackson, Tenn 1310 Milwaukee, Wise 620 East St. Eouis, 111 1500 Trenton, N. J 1280 Savannah, Ga 1260 Toledo, Ohio C.P. 1200 Elkhart, Ind 1310 Brooklyn, N. Y 1400 Hammond, Ind 1200 Detroit, Mich 920 New Orleans, La 854) Asheville, N. C 570 Woodside, N. Y 1500 Pittsburgh, Pa 1500 Wheeling, W. Va 1160 Detroit, Mich 1240 171 Power in Watts See Page WKOL WRR . WRTD WRUF WRVA WSAI WSAJ WSAL WSAN WSAR WSAU WSAY WSAZ WSB . WSBC WSBT WSFA WSGN WSIX WSJS WSM . WSMB WSMK WSNJ WSOC WSPA WSPD WSPR WSUI WSUN WSVA WSVS WSYB WSYR-WSYU WTAD WTAG WTAL, WTAM WTAQ WTAR WTAW WTAX WTBO WTCN WTEL WTHT WTIC WTJS WTMJ WTMV WTNJ WTOC WTOL H'TRC HVFW WWAE WWJ . WWE WWNC WWRE VVWSW WWVA WXYZ 250 d., 100 n. 359 500 367 100 384 5000 211 5000 384 5000 d., 1000 n. 325 100 343 250 260 500 341 1000 264 100 397 100 310 1000 392 50000 218 250 d., 100 n. 230 500 239 1000 d. 500 n. 179 250 d. 100 n. 177 250 d. 100 n. 363 100 319 50000 363 1000 C.P. 5000 d. 254 200 329 100 295 250 d. 100 n. 315 1000 354 5000 d. 1000 n. 329 500 266 1000 d. 500 n. 243 5000 d. 1000 n. 214 500 381 50 303 100 380 1000 311 & 313 1000 232 1000 266 100 C.P. 250 d. 215 50000 327 1000 394 1000 382 500 366 100 233 250 259 5000 d. , 1000 n 275 100 348 100 206 50000 206 250 d. , 100 n. 359 5000 d. , 1000 n 396 250 d. , 100 n. 231 500 297 1000 C.P 5000 d 219 100 330 250 d . 1(H) ii. 234 500 302 KM) 237 5000 d . 1000 n S.A. 500() 269 10000 C.P. 50000 255 1000 315 250 d , 100 ii. 313 250 d . 100 n. 319 5000 393 1000 269 STATIONS BY CITIES WITH MAJOR NETWORK AFFILIATIONS Key to Network Abbreviations: C — Columbia Broadcasting System; M — Mutual Broad- casting System; NB — National Broadcasting Co. Blue Network; NR — National Broadcasting Co. Red Network. City and Call Major State Letters Network Aberdeen, S. D KABR Aberdeen, Wash KXRO M Abilene, Kansas KFBI Abilene, Texas KRBC Ada, Okla KADA M Akron, Ohio WADC C WJW Alamosa, Colo KGI W Albany, Ga WGPC Albany, N. Y WABY NB WOKO C Albert Lea, Minn KATE Albuquerque, N. M KGGM KOB NB-NR Alexandria, La KALB Allentown, Pa WCBA WSAN NB-NR Altoona, Pa WFBG Amarillo, Texas KGNC NB-NR Ames, Iowa WOI Anchorage, Alaska KFQD Anderson, Ind WHBU Anderson, S. C WAIM C Ardmore, Okla KVSO M Asbury Park, N. J WCAP Asheville, N. C. , WWNC NB-NR Ashland, Ky. WCMI Ashtabula, Ohio WICA Astoria, Ore KAST Athens, Ga WGAU Atlanta, Ga WAGA NB WATL WGST C WSB NR Atlantic City, N. J WPG C Auburn, N. Y WMBO Augusta, Ga WRDW C Augusta, Me WRDO M Austin, Texas KNOW C KTBC Bakersfield, Calif KERN NB-NR KPMC M Baltimore, Md WBAL NB-M WCAO C WCBM WFBR NR Bangor, Me WABI WLBZ C-M Baton Rouge, La WJBO NB Battle Creek, Mich WELL Bay City, Mich WBCM Beaumont, Tex KFDM NB-NR Bellingham, Wash KVOS M City and Call Major State Letters Network Berkeley, Calif KRE Beverly Hills, Calif. . KMPC Big Spring, Tex KBST Billings, Mont KGHL NB-NR Binghamton, N. Y. ...WNBF C Birmingham, Ala WAPI C WBRC NR WSGN NB Bismarck, N. D KFYR NB-NR Bloomington, 111 WJBC Bluefield, W. Va WHIS Blytheville, Ark KLCN KIDO NB-NR Boone, Iowa KFGQ Boston, Mass ....WAAB M WBZ NB WBZA NB WCOP WEEI C WHDH WMEX WNAC NR WORL Brady, Texas ....KNEL WICC NB-M Bridgeton, N. J.. .... . WSNJ Bristol, Tenn WOPI Brookings, S. D KFDY Brooklyn, N. Y . ...WARD WBBC WBBR WCNW WLTH WMBQ WVFW Brownsville, Texas . . . KGFI Buffalo, N. Y.... . ...WBEN WBNY NR WEBR NB WGR C WKBW C WSVS Burlington, Vt . ...WCAX Butte, Mont KGIR NB-NR WHDF Camden, N. J . . ..WCAM Canton, N. Y . . . .WCAD Canton, Ohio WHBC Cape Girardeau, Mo. . . KFVS Carlsbad, N. M . ..KLAH Carthage, 111 . .WCAZ Casper, Wyoming . . ..KDFN Cedar City, Utah .... KSUB 172 City and Call Major State Letters Network Cedar Rapids, Iowa WMT NB-M Centralia-Chehalis, Wash. . . . KELA Champaign, 111 WD WS Charleston, S. C WCSC NB-NR Charleston, W. Va WCHS C Charlotte, N. C WBT C WSOC NB-NR Charlottesville, Va WCHV Chattanooga, Tenn WAPO WDOD C Chicago, III WAAF WBBM C WCBD WCFL NB-NR WCRW WEDC WENR NB WGES WGN M WJJD WLS NB WMAQ NR WMBI WSBC Chico. Calif KHSL Cicero, 111 WHFC Cincinnati, Ohio WCKY NB-NR WCPO WKRC C WLW NB-NR-M WSAI NB-NR-M Clarksburg, W. Va WBLK Clay Center, Nebr KMMJ Clayton, Mo KFUO Clearwater, Fla WFLA NB-NR Cleveland, Ohio WCLE M WGAR C WHK NB-M WTAM NR Clovis, N. M KICA Coeur d'Alene, Ida KGCI Coffeyville, Kans KGGF M College Station, Tex WTAW Colorado Springs, Colo KVOR C Columbia, Mo KFRU Columbia, S. C WIS NB-NR Columbus, Ga WRBL Columbus, Ohio WBNS C WCOL NB-NR WHKC M WOSU Corpus Chmti, Tex KRIS NB-NR Corsicana, Texas KAND Corvallis, Ore KOAC Cumberland, Md WTBO Dallas, Tex KRLD C WFAA NB-NR WRR M Danville, Va WBTM Davenport, Iowa WOC C Dayton, Ohio WHIO C WSMK Daytona Beach, Fla WMFJ Decatur, Ala WMFO City and Call State Letters Decatur, 111 WJBL Decorah, Iowa KGCA KWLC Denver, Colo. KFEL KLZ KOA KPOF KVOD Des Moines, Iowa KRNT KSO WHO Detroit, Mich WJBK WJR WMBC WWJ WXYZ Devil's Lake, N. D KDLR Dodge City, Kans KGNO Dotham, Ala WAGF Dublin, Texas KFPL Dubuque, la KDTH WKBB Duluth, Minn KDAL WEBC Durango, Colo KIUP Durham, N. C WDNC East Lansing, Mich WKAR East St. Louis, 111 WTMV Easton, Pa WEST Eau Claire, Wis WEAU El Centro, Calif KXO El Dorado, Ark KELD Elk City, Okla KASA Elkhart, Ind WTRC Elmira, N. Y WESG El Paso, Tex KROD KTSM WDAH Enid, Okla KCRC Erie, Pa WLEU Eugene, Ore KORE Eureka, Calif KIEM Evansville, Ind WEOA WGBF Everett, Wash KRKO Fairmont, W. Va WMMN Fall River, Mass WSAR Fargo, N. D WD AY Fergus Falls, Minn KGDE Flint, Mich WFDF Florence, S. C WOLS Fond du Lac, Wis KFIZ Fort Smith, Ark KFPW Fort Wayne, Ind WGL WOWO Fort Worth, Tex KFJZ KTAT WBAP Frederick, Md WFMD Freeport, N. Y WGBB Fresno, Calif KARM KMJ Gadsden, Ala WJBY Gainesville, Fla WRUF Major Network M C NR NB C NB-M NR NR NB C C NB-NR C NB-NR M NB M M C NB-NR C M NB-NR NB-NR NB M NB-NR C NB-NR 173 City and Call State Letters Galesburg, 111 WGIL Gallup, N. M KAWM Galveston, Texas KLUF Garden City, Kans KIUL Gary, Ind WIND Glendale, Calif KIEV Glenside, Pa WIBG Grand Forks, N. D KFJM Grand Junction, Colo KFX J Grand Rapids, Mich WASH WOOD Great Bend, Kans KVGB Great Falls, Mont KFBB Greeley, Colo KFKA Green Bay, Wise WHBY WTAQ Greenfield, Mass WHAI Greenville, S. C WFBC Greenville, Tex KGVL Greensboro, N. C WBIG Greensburg, Pa WH JB Grenada, Miss WGRM Griffin, Ga WKEU Grove City, Pa WSAJ Hagerstown, Md WJEJ Hammond, Ind WHIP WWAE Harrisburg, 111 WEBQ Harrisburg, Pa WHP WKBO Harrisonburg, Va WSVA Hartford, Conn WDRC WTHT WTIC Hattiesburg, Miss WFOR Hazleton, Pa WAZL Helena, Mont KPFA Hibbing, Minn WMFG High Point, N. C WMFR Hilo, Hawaii KHBC Hobbs, N. M KWEW Hollywood, Calif KF WB Honolulu, Hawaii KGMB KGU Hot Springs, Ark KTHS Houston, Texas KPRC KTRH KX YZ Huntington, W. Va WSAZ Huntsville, Ala WBHP Huron, S. D KGD Y Hutchinson, Kans KWBG Idaho Falls, Ida KID Indianapolis, Ind WGVA WFBM WIRE Iowa City, Iowa WSUI Ironwood, Mich WJMS Jackson, Mich WIBM Jackson, Miss WJDX Jackson, Tenn WTJS Jacksonville, Fla WJAX WMBR Jamestown, N. Y WJTN Jamestown, N. D KRMC Janesville, Wise WCLO Jefferson City, Mo KWOS Jerome, Ariz KCRJ Jersey City, N. J WAAT WHOM Johnstown, Pa WJAC Joliet, 111 WCLS Jonesboro, Ark KBTM Joplin, Mo WMBH Juneau, Alaska KINY Kalamazoo, Mich WKZO Maj'jr Network NB-NR C M C NB-NR C c M NR C-M NB-NR NB-NR NR C NB C NR-M NR NB-NR C NB City and Call State Letters Kahspell, Mont KGEZ Kansas City, Kans KCKN Kansas City, Mo KCMO KMBC KXBY WDAF WHB Kearney, Nebr KGFW Ketchikan, Alaska KGBU Kilgore, Texas KOCA Kinston, N. C WFTC Klamath Falls, Ore KFJI Knoxville, Tenn WNOX WROL Kosciusko, Miss WHEF Laconia, N. H WLNH LaCrosse, Wise WKBH Lafayette, La KVOL La Grande, Ore KLBM Lajunta, Colo KOKO Lake Charles, La KPLC Lakeland, Fla WLAK Lamar, Colo KIDW Lancaster, Pa WGAL Lansing, Mich WJIM Lapeer, Mich WMPC Laurel, Miss WAML Lawrence, Kans KFKU WREN Lawrence, Mass WLAW Lewiston, Ida KRLC Lewistown, Mont KDNC Lexington, Ky WLAP Lima, Ohio WBLY Lincoln, Nebr KFAB KFOR Little Rock, Ark KARK KGHI KLRA Long Beach, Calif KFOX KGER Longview, Texas KFRO Longview, Wash KWLK Los Angeles, Calif KECA KEHE KFAC KFI KFSG KFVD KGFJ KHJ KMTR KNX KRKD Louisville, Ky WAVE WHAS Lowell, Ariz KSUN Lowell, Mass WLLH Lubbock, Texas KFYO Lufkin, Texas KRBA Lynchburg, Va WLVA Macon, Ga WMAZ Madison, Wise WH A WIBA Manchester, N. H WFEA Mandan, N. D KGCU Manhattan, Kans KSAC Manitowoc, Wise WOMT Mankato, Minn KYSM Marquette, Mich WBEO Marshalltown, la KFJB Marshfield, Ore KOOS Mason City, Iowa KGLO Mayaguez, P. R WPR A Medford, Ore KMED Memphis, Tenn WHBQ WMC Major Network NR M C NB-NR NB C M NB-NR NB NR NB-NR C M NB-NR NB-NR-M C NB-NR NR 174 City and Call Major State Letters Network WMPS NB WREC C Merced, Calif KYOS Meridian, Miss WCOC C Miami, Fla WIOD-WMBF NB-NR WQAM C Miami Beach, Fla WKAT Middlesboro, Ky WLMU Midland, Texas KRLH Milwaukee, Wise WEMP WISN C WTMJ NB-NR Minneapolis, Minn WCCO M WDGY C WLB WTCN NB Minot, N. D KLPM Mississippi City, Miss WGCM Missoula, Mont KGVO C Mobile, Ala WALA C Modesto, Calif KTRB Monroe, La KMLB Monterey, Calif KDON M Montgomery, Ala WSFA C Moorhead, Minn KVOX Muncie, Ind WLBC Muskegon, Mich WKBZ Muskogee, Okla KBIX M Nampa, Ida KFXD Nashville, Tenn WLAC C WSIX WSM NB-NR-M New Albany, Ind WGRC Newark, N. J WHBI WOR M New Bedford, Mass WNBH M New Britain, Conn WNBC Newburgh, N. Y WGNY New Haven, Conn WELI New London, Conn WNLC M New Orleans, La WBNO WDSU NB WJBW WSMB NR WWL C Newport News, Va WGH New York WABC C WBIL WBNX WEAF NR WEVD WFAB WHN WINS WJZ NB WMCA WNEW WNYC WOV WQXR Norfolk, Nebr WJAG Norfolk, Va WTAR NB-NR Norman, Okla WN AD Northfield, Minn WCAL North Platte, Neb KGNF Oakland, Calif KLX KLS KROW Ogden, Utah KLO NB Oklahoma City, Okla KFXR KOMA C KTOK M WKY NB-NR Okmulgee, Okla KHBG Olean, N. Y WHDL Olympia, Wash KGY M Omaha, Nebr KOIL NB-M WAAW WOW NR Orlando, Fla WDBO C Owensboro, Ky WOMI Paducah, Ky WPAD Palestine, Tex KNET Pampa, Texas KPDN City and Call State Letters Paris, Texas KPLT Parkersburg, W. Va WPAR Pasadena, Calif KPPC Pecos, Texas KIUN Pensacola, Fla WCOA Peoria, 111 WMBD Philadelphia, Pa KY W WCAU WDAS WFIL WHAT WIP WPEN WRAX WTEL Phoenix, Ariz KOY KTAR Pierre, S. D KGFX Pine Bluff, Ark KOTN Pittsfield, Mass WBRK Pittsburg, Kans KOAM Pittsburgh, Pa KDKA KQV WCAE WJAS WWSW Plattsburg, N. Y WMFF Pocatello, Ida KSEI Ponca City, Okla WBBZ Ponce, Puerto Rico WPRP Poplar Bluff, Mo KWOC Port Arthur, Tex KPAC Portland, Me WCSH WGAN Portland, Ore KALE KBPS KEX KGW KOIN KWJJ kxL Portsmouth, N. H WHEB Portsmouth, Ohio WPAY Poynette, Wis WIBU Presque Isle, Me WAGM Price, Utah KEUB Providence, R. I WEAN WJAR WPRO Pueblo, Colo KGHF Pullman, Wash KWSC Quincy, 111 WTAD Racine, Wise WRJN Raleigh, N. C WPTF Rapid City, S. D KOBH WCAT Reading, Pa WEEU WRAW Red Bank, N. J WBRB Redding, Calif KVCV Reno, Nev KOH Richmond, Ind WKBV Richmond, Va WBBL WMBG WRNL WRTD WRVA Roanoke, Va WDB J Rochester, Minn KROC Rochester, N. Y WHAM WHEC WSAY Rockford, 111 WROK Rock Island, 111 WHBF Rock Springs, Wyo KVRS Rocky Mount, N. C WEED Rome, Ga WRGA Roseburg, Ore KRNR Roswell, N. M KGFL Royal Oak, Mich WEXL Rutland, Vt WSYB Sacramento, Calif KFBK KROY Saginaw, Mich WHAL Major Network C C NR C NB-M C NB-NR C NB-NR NB NR-M C M NR M NB NR C NB-M NR C NB-NR NB-NR NR NB C-M C NB C NB-NR C 175 City and Call State Letters St. Albans, Vt WQDM St. Augustine, Fla WFOY St. Cloud, Minn KFAM St. Joseph, Mo KFEQ St. Louis, Mo KMOX KSD KWK KXOK WEW WIL St. Paul, Minn KSTP WMIN St. Petersburg, Fla WSUN Salem, Ore KSLM Salina, Kans KSAL Salisbury, Md WSAL Salt Lake City, Utah KDYL KSL KUTA San Angelo, Tex KGKL San Antonio, Tex KABC KMAC KONO KTSA WOAI San Bernardino, Calif KFXM San Diego, Calif KFSD KGB San Francisco, Calif KFRC KGGC KGO KJBS KPO KSFO KYA San Jose, Calif KQW San Juan, P. R WKAQ WNEL San Luis Obispo, Calif KVEC Santa Ana, Calif KVOE Santa Barbara, Calif KDB KTMS Santa Fe, N. M KRQA Santa Rosa, Calif KSRO Saranac Lake, N. Y WNBZ Savannah, Ga WTOC Schenectady, N. Y WGY Scottsbluff, Nebr KGKY Scranton, Pa WGBI WQAN Seattle, Wash KEEN KIRO KJR KOL KOMO KRSC KTW KX A Selma, Ala WHBB Shawnee, Okla KGFF Sheboygan, Wise WHBL Sheffield, Ala WMSD Shenandoah, la KFNF KMA Sheridan, Wyo KWYO Sherman, Texas KRRV Shreveport, La KRMD KTBS KWKH Siloam Springs, Ark KUOA Sioux City, la KSCJ KTRI Sioux Falls, S. D KELO KSOO South Bend, Ind WFAM WSBT Spartanburg, S. C WSPA Spokane, Wash KFIO KFPY KGA KHQ Springfield, 111 WCBS WTAX Springfield, Mass WMAS Major Network C NR NB-M NR NB-NR M NR C C NB-NR M NB M M NB NR C M M M NB C NR C NB M NR NB-NR C NB-NR NB-NR C NB NR City and Call Major State Letters Network WSPR M Springfield, Mo KGBX NB-NR KWTO Springfield, Vt WNBX C Sterling, Colo KGEK Stevens Pt., Wise WLBL Stockton, Calif KGDM M KWG NB-NR Sudbury, Pa WKOK Superior, Wise WDSM Syracuse, N. Y WFBL C WSYR-WSYU NB Tacoma, Wash KMO M KVI C Tallahassee, Fla WTAL Tampa, Fla WDAE C Temple, Texas KTEM Terre Haute, Ind WBOW NB-NR Texarkana, Ark KCMC Thomasville, Ga WPAX Toledo, Ohio WSPD NB WTOL Topeka, Kans WIBW C Trenton, N. J WTNJ Troy, N. Y WHAZ Tucson, Ariz KGAR C KVOA Tulsa, Okla KTUL C KVOO NB-NR Tuscaloosa, Ala WJRD Tuscola, 111 WDZ Twin Falls, Ida KTFI Tyler, Texas KGKB Uniontown, Pa WMBS Urbana, 111 WILL Utica, N. Y WIBX C Valley City, N. D KOVC Vermilion, S. D ....KUSD Vicksburg, Miss WQBC Virginia, Minn WHLB Visalia, Calif KTKC Waco, Texas WACO Walla Walla, Wash KU J Washington, D. C WJSV WMAL WOL WRC Waterbury, Conn WATR WBRY Waterbury, Vt WDEV Watertown, S. D KWTN Watsonville, Calif KHUB Wausau, Wise WSAU Waycross, Ga WAYX Wenatchee, Wash KPQ Weslaco, Texas KRGV West Palm Beach, Fla WJNO West Lafayette, Ind WBAA Wheeling, W. Va WWVA White Plains, N. Y WFAS Wichita, Kans KANS KFH Wichita Falls, Tex KGKO Wilkes-Barre, Pa WBAX WBRE Williamsport, Pa WRAK Wilmington, Del WDEL WILM Wilmington, N. C WMFD Wilson, N. C WGTM Winona, Minn KWNO Winston Salem, N. C WAIR WSJS C Wolf Point, Mont KGCX Woodside, N. Y WWRL Worcester, Mass WORC C WTAG NR Yakima, Wash KIT M Yankton, S. Dak WNAX C York, Pa WORK NB-NR Youngstown, Ohio WKBN C Yuma, Arizona KUMA Zanesville, Ohio WALR Zarephath, N. J WAWZ C C c NB M NR M M NB-NR C NB-NR C C NB-NR NR 176 BROADCASTING STATIONS The following list of stations is arranged in alphabetical order as to states and territories and cities therein. Every effort has been made to present accurate and complete information in a self explanatory method. In order to obtain this information, more than 800 questionnaires were sent to the stations early in December. After some second requests, less than 50 questionnaires remained unanswered or went astray. Data in these cases was compiled from sources considered reliable. In every case, however, corrections were made up to the time of going to press, to insure keeping pace with late developments. RADIO ANNUAL has purposely refrained from including such fluctuating data as belong to the rate card. Fcr such information, the reader is referred to the station itself, its representative or the current issu of STANDARD RATE and DATA. . . . ALABAMA Population 2,895,000 Number of Families 640,720 Number of Radio Homes 293,940 Retail Sales $337,217,000 Auto Registrations 297,292 WAPI BIRMINGHAM— EST, 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1140 Kc. POWER: 5000 Watts. OWNED BY: Alabama Polytechnic Institute, University of Alabama and Alabama College. OPERATED BY: Voice of Alabama, Inc.* BUSI- NESS ADDRESS: Protective Life Bldg. STUDIO ADDRESS 14th floor, same building. TRANS- MITTER LOCATION: Sandusky. TIME ON THE AIR: Full daytime schedule; alternate night schedule (with KVOO). NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: As- sociated Music Pub. PERSONNEL President & Genl. Mgr Thad Holt Commercial Manager Dewey Long POLICIES Has been taking beer and light wine ac- counts but no hard liguor. REPRESENTATIVE Radio Sales * New operating company known as Voice of Alabama, Inc., (with CBS owning 45 per cent of the stock) scheduled to take over this station as lessees. Up to the time of going to press the FCC had not yet granted its per- mission. WBRC "ALABAMA'S DOMINANT STATION- BIRMINGHAM— EST. 1925 NBC— (RED) FREQUENCY: 930 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Birmingham Broadcasting Co. OPERATED BY: Same. BUSI- NESS ADDRESS: Bankhead Hotel. PHONE: 3-9293. STUDIO ADDRESS: Bankhead Hotel. TRANSMITTER LOCATION: Coalburg. TIME ON THE AIR: 6:00 A.M. to midnight. NEWS- PAPER AFFILIATIONS: Birmingham Post. Southern Radio News. NEWS SERVICE: In- ternational News Service. PERSONNEL President K. G. Marshall Commercial Manager K. G. Marshall Ass't Manager John M. Connolly Station Manager J. C. Bell Sales Manager J. C. Bell Musical Director .'.".' W. D. Rushing Chief Engineer J. C. Bell POLICIES Station bans the broadcasting of hard liquor but does permit announcements for beer and wines. Policy in regard to patent medicines is that their announcement copy must be submitted to station for approval be- fore acceptance. Merchandising: Merchandising and exploi- tation features in connection with commercial programs at cost. WSGN "THE NEWS-AGE-HERALD STATION" BIRMINGHAM— EST. 1927 NBC (BLUE) DIXIE FREQUENCY: 1310 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: R. B. Broyles Co. OPERATED BY: The Birmingham News Co. BUSINESS ADDRESS: Tutwiler Hotel. PHONE: 2184. STUDIO ADDRESS: Tutwiler Holel. TRANSMITTER LOCATION: Druid Hills. TIME ON THE AIR: 6:00 A.M. to 11:00 P.M. NEWSPAPER AFFILIATIONS: The Birmingham News, The Birmingham Age-Herald. NEWS 177 SERVICE: International News Service; TRAN- SCRIPTION SERVICE: World Broadcasting System. PERSONNEL V-P. and Gen. Mgr Henry P. Johnston Chief Engineer P. B. Cram Program Director Bob McRaney Production Manager Ira Leslie POLICIES Accept beer, but not whiskey — foreign lan- guage when English version is furnished. Merchandise via mail letters to trade, con- tact accounts, at cost to sponsor — have access to newspaper publicity so long as sponsor's name does not appear in the col- umns of paper. REPRESENTATIVE Kelly Smith Company WMFO "HEART OF THE TENN. VALLEY" DECATUR— EST. 1935 ALABAMA MUTUAL BROADCASTING SYSTEM FREQUENCY: 1370 Kc. POWER: 100 watts. OWNED BY: James R. Doss, Jr. OPERATED BY: James R. Doss, Jr. BUSINESS ADDRESS: 418 V2 Second Ave. PHONE: Decatur 1010. STUDIO ADDRESS: 418 Vz Second Ave. TRANSMITTER LOCATION: 418 Vi Second Ave. TIME ON THE AIR: 6:00 A.M. to local sunset. NEWSPAPER AFFILIATIONS: Birmingham Post, Southern Radio News (Cooperative only). NEWS SERVICE: United Press. TRANSCRIP- TION SERVICE: World Broadcasting System. PERSONNEL President James R. Doss, Jr. Commercial Manager R. H. Albright Advertising Manager Ted R. Woodard Artists' Bureau Head M. E. Summer Chief Announcer A. M. Smith Station Manager Ted R. Woodard Sales Manager R. H. Albright Publicity Director Ted R. Woodard Musical Director Cois Lowery Chief Engineer Rex White POLICIES Local County option laws (Morgan County is Dry) according to state statutes prohibits liquor advertising in dry counties. Merchandising through Window Cards, Posters, Direct Mail and Newspaper listings. Also advance "Plugs" from Station. REPRESENTATIVE J. J. Devine & Assoc. WAGF "THE TRI-STATES STATION" DOTHAN— EST. 1932 FREQUENCY: 1370 Kc. POWER: 250 watts. OWNED BY: Dothan Broadcasting Co. OPER- ATED BY: Dothan Broadcasting Co. BUSINESS ADDRESS: 204 V2 E. Main St. PHONE: 1430. STUDIO ADDRESS: 204 V2 E. Main St. TRANS- MITTER LOCATION: S. E. Ala. Fairgrounds. TIME ON THE AIR: 8:00 A.M. to local sunset. NEWS SERVICE: Transradio Press. PERSONNEL Station Manager Julian C. Smith Commercial Manager Fred Moseley Chief Announcer Samuel Hall Chief Engineer John T. Hubbard POLICIES Does not accept liquor Announcements. Wines and Beer accepted. No Foreign lan- guage element in this territory. No special merchandising policies. REPRESENTATIVE J. J. Devine & Assoc. WJBY GADSDEN— EST. 1928 FREQUENCY: 1210 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: Gadsen Broad- casting Co., Inc. OPERATED BY: Gadsden Broadcasting Co., Inc. BUSINESS ADDRESS: 108 Broad St. PHONE: 88. STUDIO ADDRESS: 108 Broad St. TRANSMITTER LOCATION: 108 Broad St. TIME ON THE AIR: 7:00 A.M. to 9:30 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: NBC The- saurus. PERSONNEL President B. H. Hopson Commercial Manager J. W. Buttram Advertising Manager J. W. Buttram Station Manager J. W. Buttram Sales Manager J. W. Buttram Publicity Director Ed. Mullinax Chief Engineer Vernon Story POLICIES No liquor advertising accepted. Merchandising includes Radio NewsGrams. Letters to the trade. Publicity and program listings in the Southern Radio News and the Gadsden Free Press. REPRESENTATIVE Norman Craig, N. Y., and Sears & Ayer, Chicago WBHP "SERVING THOUSANDS THROUGHOUT THE TENNESSEE VALLEY" HUNTSVILLE— EST. 1937 ALABAMA MUTUAL BROADCASTING SYSTEM FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: W. H. Pollard. OPERATED BY: W. H. Pollard. BUSINESS ADDRESS: Time's Bldg. PHONE: 313. STUDIO ADDRESS: Time's Bldg. TRANSMITTER LOCATION: IV2 miles west of Huntsville. MAINTAINS ARTISTS' BUREAU. TIME ON THE AIR: 7:00 A.M. to 9:00 P.M. NEWS SERVICE: Transradio Press. PERSONNEL President W. H. Pollard Commercial Manager John C. Hughes Advertising Manager John S. Allen 178 Artists' Bureau Head Weston Britt Chief Announcer Vance Brooks Station Manager W. H. Pollard Sales Manager John S. Allen Musical Director Weston Britt Chief Engineer M. C. Davie. Jr. POLICIES Does not accept liquor or foreign language programs. REPRESENTATIVE J. J. Devine & Assoc. WALA MOBILE— EST. 1930 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1380 Kc. POWER: 1000 watts, d.; 500 watts, n. OWNED BY: W. O. Pape. OPERATED BY: Pape Broadcasting Company. BUSINESS ADDRESS: 106 St. Joseph St. PHONE: Dexter 5893-4. STUDIO ADDRESS: 106 St. Joseph St. TRANSMITTER LOCATION: Mobile. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. MAINTAINS ARTISTS' BUREAU. TRAN- SCRIPTON SERVICE: NBC Thesaurus. PERSONNEL General Manager W. O. Pape Assistant Manager J. H. Hunt Artists' Bureau Head H. J. Grant Sales Manager H. K. Martin Musical Director H. J. Grant Chief Engineer R. H. Cole Chief Announcer H. J. Grant POLICIES Liquor advertising depends on local option in this state. Merchandising: Station maintains a mer- chandising department which works with advertiser in any way possible to obtain sat- isfactory results. ♦ WSFA "ALABAMA'S CAPITAL CITY STATION" MONTGOMERY— EST. 1930 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1410 Kc. POWER: 1000 watts, d.; 500 watts, n. OWNED BY: Montgomery Broadcasting Co.. Inc. OPERATED BY: Mont- gomery Broadcasting Co.. Inc. BUSINESS ADDRESS: Jefferson Davis Hotel. PHONE: Cedar 5880. STUDIO ADDRESS: Jefferson Davis Hotel. TRANSMITTER LOCATION: Jefferson Davis Hotel. TIME ON THE AIR: 6:30 A.M. to 11:00 P.M. NEWS SERVICE: In- ternational News Service, Transradio Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President S. G. Persons Commercial Manager H. E. Pill Advertising Manager H. E. Pill Chief Announcer E. Caldwell Stewart Treasurer and Gen. Mgr Howard E. Pill Sales Manager John B. DeMotte Publicity Director M. E. Price Musical Director E. Caldwell Stewart Chief Engineer S. G. Persons POLICIES No foreign language programs accepted. Merchandising features: All mailing at clients' expense; Advertising department will detail man for dealer contacts when re- quested; Broadside of announcements preced- ing inaugural of new series of programs, giv- ing time of program, features, etc. REPRESENTATIVE Joseph Hershey McGillvra ♦ WHBB "HEART OF THE BLACK BELT" SELMA— EST. 1935 FREQUENCY: 1500 Kc. POWER: 100 watts. OWNED BY: Selma Broadcasting Co. OP- ERATED BY: Same. BUSINESS ADDRESS: Box 26. PHONE: 1233. STUDIO ADDRESS: 31 Edge wood. TRANSMITTER LOCATION: Highway 80 (2 miles from town). TIME ON THE AIR: 7:00 A. M. to 9:00 P. M. (unlimited). NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL Station Manager W. J. Reynolds, Jr. Commercial Manager W. J. Reynolds, Jr. Advertising Manager L. D. Yates Chief Announcer W. A. Coleman Sales Manager L. D. Yates Chief Engineer Homer Johnson POLICIES No stated special policies. REPRESENTATIVE J. J. Devine & Assoc. ♦ WMSD "THE NEWS STATION" SHEFFIELD— EST. 1933 FREQUENCY: 1420 Kc. POWER: 100 watts. OWNED BY: Muscle Shoals Broadcasting Corp. OPERATED BY: Muscle Shoals Broad- casting Corp. BUSINESS ADDRESS: Sheffield Hotel. PHONE: 821. STUDIO ADDRESS: Shef- field Hotel. TRANSMITTER LOCATION: Muscle Shoals City. TIME ON THE AIR: 6:30 A.M. to 10:00 P.M. NEWS SERVICE: Trans- radio Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Mrs. E. L. Chapman Advertising Manager Joe Van Sandt Artists' Bureau Head Beulah Sutton Chief Announcer James Connolly Station Manager Joe Van Sandt Publicity Director Beulah Sutton Musical Director Beulah Sutton Chief Engineer Bill Atkinson 179 POLICIES All advertising for Alcoholic Beverages and Medicines must be checked 24 hours in ad- vance by the Station or Office Manager. REPRESENTATIVE J. J. Devine & Assoc, Inc. WJRD "BRIGHTEST DAY TIME SPOT ON YOUR DIAL" TUSCALOOSA— EST. 1936 ALABAMA SPORTS NETWORK FREQUENCY: 1200 Kc. POWER: 250 watts. OWNED BY: James R. Doss, Jr. OPERATED BY: James R. Doss, Jr. BUSINESS ADDRESS: First National Bank Bldg., Box 393. PHONE: 1401-1022. STUDIO ADDRESS: First National Bank Bldg. TRANSMITTER LOCATION: Greensboro Road opposite Jug ARIZONA Factory Road. TIME ON THE AIR: 6:00 A.M. to local sunset. NEWS SERVICE: Transradio. MAINTAINS ARTIST BUREAU. TRANSCRIP- TION SERVICE: NBC Thesaurus. PERSONNEL Director James R. Doss, Jr. Commercial Manager J. L. Doss Advertising Manager J. L. Doss Chief Announcer Gerald Little Program and Production Manager Wilhelmina Quarles Sales Manager J. L. Doss Musical Director Wilhelmina Quarles Chief Engineer E. H. Eudy POLICIES Local law prohibits liquor advertisements. WJRD does not participate in promotional advertising, or schemes of any kind. REPRESENTATIVE J. J. Devine & Assoc. Population 412,000 Number of Families 98,780 Number of Radio Homes 72,090 Retail Sales $121,083,000 Auto Registrations 115,035 KCRJ JEROME— EST. 1930 FREQUENCY: 1310 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Charles C. Robinson. OPERATED BY: Charles C. Robin- son. BUSINESS ADDRESS: Robinson's Jewelry Bldg. STUDIO ADDRESS: Robinson's Jewelry Bldg. TRANSMITTER LOCATION: Near Je- rome. TIME ON THE AIR: Unlimited (actual, 9:00 A.M. to 9:00 P.M.). POLICIES Spanish staff service available for Spanish programs. KSUN "BISBEE-DOUGLAS STATION" LOWELL— EST. 1933 ARIZONA NETWORK FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Copper Elec. Co.. Inc. OPERATED BY: Same. BUSINESS ADDRESS: Lowell. PHONE: 9. STUDIO AD- DRESS: Lowell. TRANSMITTER LOCATION: Lowell. TIME ON THE AIR: 9:00 A.M. to 9:00 P.M. NEWS SERVICE: Transradio Press. PERSONNEL President James S. Maffeo Commercial Manager R. B. Thompson Station Manager Carleton W. Morris Sales Manager R. B. Thompson Chief Engineer David C. Karbach POLICIES Will take any liquor account provided all copy is edited by station. Foreign language accounts accepted in Spanish only. Station will cooperate in any way possible to merchandise accounts. REPRESENTATIVE John Blair & Company KOY PHOENIX— EST. 1921 (as KFCB) 1929 (as KOY) COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1390 Kc. POWER: 1000 Watts. OWNED BY: Salt River Valley Broadcasting Co. OPERATED BY: Same. BUSINESS AD- DRESS: 838 N. Central. PHONE: 4-4144. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: 12th St. & Camelback Rd. TIME ON THE AIR: 6:30 A.M. to 11:45 P.M. NEWS SERVICE: Transradio Press. MAINTAINS AR- TISTS' BUREAU. TRANSCRIPTION SERVICES: World Transcription Service, Langlois-Went- worth. 180 PERSONNEL President William A. Baldwin Business Manager J. D. Schreiber Artists' Bureau Head Roberta Bragdon Chief Announcer Joe Dana Program Director Jack Williams Station Manager Fred A. Palmer Sales Manager Chas. Kennedy Publicity Director Lucille Braine Musical Director Ralph Waldo Emerson Chief Engineer E. E. Alden POLICIES Policy on liquor advertising maintained in accordance with FCC requirements. Station does not accept payment for station time from Churches. Time on the air donated to such religious organizations. Schedule rotated to accommodate every church, etc., etc. Merchandising: Special merchandising let- ters, cards, etc., sent out by mailing depart- ment drawing attention to certain commercial programs. Publicity given in Phoenix Chat (local shop- pers guide) in which KOY schedule is printed weekly. REPRESENTATIVE John Blair & Company KTAR "SERVING ARIZONA WITH THE BEST IN RADIO" PHOENIX— EST. 1922 NBC (Red and Blue) FREQUENCY: 620 Kc. POWER: 1000 Watts. OWNED BY: The Arizona Republic and Elec- trical Equipment Co. OPERATED BY: The Ari- zona Republic and Electrical Equipment Co. BUSINESS ADDRESS: "Atop the Heard Bldg." PHONE: 4-4161. STUDIO ADDRESS: "Atop the Heard Bldg." TRANSMITTER LOCATION: "Atop the Heard Bldg." TIME ON THE AIR: 6:30 A.M. to 11:15 P.M. NEWSPAPER AFFILIA- TIONS: The Arizona Republic (morning). Phoe- nix Gazette (Evening), The Arizona Weekly Gazette. NEWS SERVICE: United Press. MAIN- TAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICES: Associated Library Service, NBC Thesaurus, Standard Radio Library and Mac- Gregor Library. PERSONNEL President Sam Kahan Station Manager Richard O. Lewis Commercial Manager J. R. Heath Artists' Bureau Head Fay Meyerson Publicity Director Hal Roach Musical Director Howard Pyle Chief Engineer Arthur Anderson POLICIES No wine or hard liquor advertising is accepted. Maintains a policy of strict censorship in effort to prevent fraudulent, misleading and objectionable advertising. Station does not accept advertising that makes unfair attacks on groups or individuals. In attempting to pre- sent clean programs in the public interest Stafon will endeavor to refuse the following types of advertising: Patent Medicines of dubi- ous character, fraudulent schools, matrimonial agencies, fortune tellers and lotteries, financial firms of questionable character. Mail order advertising which is competitive to local mer- chants, etc. Merchandising: Paid listing of program in morning and evening Phoenix newspapers. Announcements regarding program time and sponsor on the air prior to program time. Other services depending on type of program and job to be done in a merchandising way. REPRESENTATIVES Walter Biddick Co. and E. Katz Special Advertising Agency K G i A R TUCSON— EST. 1929 COLUMBIA BROADCASTING SYSTEM ARIZONA NETWORK FREQUENCY: 1370 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Tucson Motor Service Co. OPERATED BY: Tucson Motoi Service Co. BUSINESS ADDRESS: Sixth Ave. & 12th St. PHONE: Tucson 918. STUDIO AD- DRESS: Sixth Ave. & 12th St. TRANSMITTER LOCATION: Tucson. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. TRANSCRIPTION SERV- ICE: Lang-Worth Feature Programs. PERSONNEL President-General Mgr. Frank Z. Howe POLICIES All programs, talks and announcements are subject to station approval. REPRESENTATIVES Joseph Hershey McGillvra (N. Y. and Chicago) Walter Biddick Co. (Coast) KVOA "COVERS SOUTHERN ARIZONA LIKE THE SUNSHINE" TUCSON— EST. 1929 FREQUENCY: 1260 Kc. POWER: 1000 Watts. OWNED BY: Arizona Broadcasting Co.. OPER- ATED BY: Arizona Broadcasting Co. BUSI- NESS ADDRESS: P. O. Box 2888. PHONE: 3703. STUDIO ADDRESS: Albert Steinfeld & Co. Bldg., Pennington and Stone. TRANSMIT- TER LOCATION: 10th and Lee. TIME ON THE AIR: 6:30 A.M. to 10:00 P.M. NEWS SERVICE: Associated Press (in cooperation with the Ari- zona Daily Star). TRANSCRIPTION SERVICE: C. P. MacGregor & Co. PERSONNEL President Harold Steinfeld Station Manager R. B. Williams Publicity Director Carl C. Hickman Musical Director Carl C. Hickman Chief Engineer Leonard L. Nalley POLICIES Advertising of alcoholic beverages not ac- cepted, excepting beer. Foreign language ac- counts accepted. 181 Merchandising: Commercial programs sold on basis of carefully prepared merchandising campaign. All possible merchandising help given. REPRESENTATIVES Walter Biddick Co. and E. Katz Special Advertising Agency KUMA "THE VOICE OF YUMA COUNTY" YUMA— EST. 1932 FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: A. H. Schermann. OPERATED BY: E. B. Sturdivant d/b Silver Crest Thea- ters. BUSINESS ADDRESS: P. O. Box 1871. PHONE: 88. STUDIO ADDRESS: Lee Hotel ARKANSAS Bldg. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7-9 A.M.— 11-2 P.M.— 6-10 P.M. NEWS SERVICE: Local news. TRAN- SCRIPTION SERVICE: C. P. MacGregor. PERSONNEL Station Manager E. N. Sturdivant Chief Announcer D. E. Bennett Chief Engineer Ted H. Kieling POLICIES Advertises beer, wine, but not whiskey. Merchandising: Help with direct mail pro- vided sponsor furnishes material. Tie-up with Yuma Daily Sun to carry program publicity. etc. REPRESENTATIVE Walter Biddick Co. Population 2,048,000 Number of Families 479,380 Number of Radio Homes 213,410 Retail Sales $240,724,000 Auto Registrations 217,227 KLCN BLYTHEVILLE— EST. 1923 FREQUENCY: 1290 Kc. POWER: 100 watts. OWNED BY: C. L. Lintzenich. OPERATED BY: Same. BUSINESS ADDRESS: Sec. & Walnut. PHONE: 123-122. STUDIO ADDRESS: 203 Main. TRANSMITTER LOCATION: Sec> & Wal- nut. TIME ON THE AIR: 9:00 A.M. to 5:00 P.M. NEWS SERVICE: Local news. PERSONNEL Owner and Operator C. L. Lintzenich Advertising Manager C. L. Lintzenich Chief Announcer A. J. Bishop Publicity Director John Burns Chief Engineer C. L. Lintzenich POLICIES No stated special policy. ♦ KELD "IN TUNE WITH SOUTH ARKANSAS" EL DORADO— EST. 1935 ARKANSAS NETWORK FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: Radio Enterprises, Inc. OPER- ATED BY: Same. BUSINESS ADDRESS: 212 Exchange Bldg. PHONE: 1313-4. STUDIO AD- DRESS: P.O. Box 610 Country Club Colony. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to 9:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President R. E. Meinert Commercial Manager F. E. Bolls Advertising Manager T. P. Thompson Chief Announcer Leon Sipes Station Manager F. E. Bolls Publicity Director Leon Sipes Musical Director Rodney Smith Chief Engineer Charles Matthis, Jr. POLICIES Does not broadcast liquor announcements. Station publishes house organ at regular intervals to aid in merchandising commer- cials. KFPW "THE FRIENDLY STATION" FORT SMITH— EST. 1930 FREQUENCY: 1210 Kc. POWER: 100 watts. OWNED BY: Southwestern Hotel Co. OP- ERATED BY: Same. BUSINESS ADDRESS: Goldman Hotel. PHONE: 4106-7-7089. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: Same. TIME ON THE AIR: 6:30 A.M. to 10:00 P.M. NEWS SERVICE: United Press. Transradio Press and local news. TRAN- SCRIPTION SERVICES: NBC Thesaurus, Stand- ard Radio & World Broadcasting System. MAINTAINS ARTISTS BUREAU. PERSONNEL President John A. England Commercial Manager Jimmie Barry Advertising Manager Jimmie Barry 182 Artists Bureau Head A. E. Hall Station Manager Dorothy A. Gibson Sales Manager J. Barry Publicity Director Paul E. Nelson Musical Director Afton Blake Chief Engineer L. Willard Doane POLICIES Does not accept liquor accounts. Beer is accepted. No foreign language accounts. Closing time for programs in advance. No time sold in bulk for re-sale. Merchandising aids through news tie-ups and specially arranged services. KTHS "KUM-TO-HOT SPRINGS" HOT SPRINGS— EST. 1924 NBC (RED and BLUE) FREQUENCY: 1060 Kc. POWER: 10,000 watts. OWNED BY: H. S. Chamber of Com- merce. OPERATED BY: Chamber of Com- merce. BUSINESS ADDRESS: Hot Springs. PHONE: 212-3. STUDIO ADDRESS: Hot Springs. TRANSMITTER LOCATION: Hot Springs. TIME ON THE AIR: 6:00 A.M. to 12:00 Midnight. NEWSPAPER AFFILIATIONS: Hot Springs New Era and Sentinel Record. NEWS SERV- ICE: Associated Press (non-commercial). MAINTAINS ARTISTS' BUREAU. TRANSCRIP- TION SERVICE: NBC Thesaurus. PERSONNEL President S. A. Kemp Station Manager S. A. Cisler Commercial Manager H. A. Shuman Chief Engineer J. Clinton Norman POLICIES No liquor advertising. Advance announcements gratis on programs. Dealer contacts by arrangement. REPRESENTATIVE Gene Furgason & Co. KBTM "N. E. ARKANSAS' FRIENDLY VOICE" JONESBORO— EST. 1930 ARKANSAS NETWORK FREQUENCY: 1200 Kc. POWER: 100 watts. OWNED BY: W. J. Beard. OPERATED BY: Jay P. Beard. BUSINESS ADDRESS: W. Wash- ington. PHONE: 433-866. STUDIO ADDRESS: W. Washington. TRANSMITTER LOCATION: State Highway No. 1. TIME ON THE AIR: 7:15 A.M. to 5:00 P.M. (winter); 7:30 A.M. to 6:30 P.M. (summer). NEWS SERVICE: Trans- radio News. PERSONNEL President W. J. Beard Commercial Manager Jay P. Beard Advertising Manager Jay P. Beard Chief Announcer Frank Keegan Station Manager Jay P. Beard Publicity Director Fred McGhee Chief Engineer J. D. Miller POLICIES A minimum of liquor advertising is accepted on week days. None accepted on Sunday. All announcements limited to 100 words. No foreign language programs accepted. All advertising must be approved by station man- agement before presented. A merchandising department, supervised by station manager, is available to contracts using reasonable amount of station time. Spe- cific merchandising services are available to these accounts at regular station card rate. Details available upon request. KARK LITTLE ROCK— EST. 1930 NBC (RED and BLUE) FREQUENCY: 890 Kc. POWER: 1000 watts. OWNED BY: Ark. Radio & Equipment Co. OPERATED BY: Ark. Radio & Equipment Co. BUSINESS ADDRESS 212 Cedar. PHONE: 2- 1841. STUDIO ADDRESS: 212 Center. TRANS- MITTER LOCATION: North Little Rock. TIME ON THE AIR: 6:00 A.M. to midnight. NEWS SERVICE: International News Service. TRAN- SCRIPTION SERVICE: Associated. Facilities for recording on acetate. PERSONNEL V-P. and Gen. Mgr G. E. Zimmerman Station Manager Larry Meinert Commercial Manager C. K. Beaver Chief Announcer Jack Lewis Sales Manager C. K. Beaver Musical Director Thomas Morrisey Chief Engineer Dan Winn POLICIES Accepts beer and wine but no liquor. Accepts foreign language programs. Resume of programs given twice daily. Letters sent to trade at cost. New programs given build up. REPRESENTATIVE Edward Petry & Company ♦ KGHI LITTLE ROCK— EST. 1927 FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Arkansas Broadcasting Co. OPERATED BY: Arkansas Broadcasting Co. BUSINESS ADDRESS: Ar- kansas Gazette Bldg. STUDIO ADDRESS: Ar- kansas Gazette Bldg. TRANSMITTER LOCA- TION: Little Rock. TIME ON THE AIR: 7:30 A.M. to 10:00 P.M. NEWSPAPER AFFILIA- TION: Arkansas Gazette. PERSONNEL Manager R. G. Terrill Program Director Henry Frick Chief Engineer K. F. Tracy POLICIES Advertising of alcoholic beverages accepted. 183 KLRA "VOICE OF ARKANSAS'* LITTLE ROCK— EST. 1926 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1390 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: Arkansas Broadcasting Co. OPERATED BY: Arkansas Broadcasting Co. BUSINESS ADDRESS: P. O. Box 550. PHONE: 5427-8— LD132. STUDIO ADDRESS: Gazette Bldg. TRANSMITTER LO- CATION: Adjacent to North Little Rock. TIME ON THE AIR: (daily) 6:30 A.M. to 12:00 mid- night; (Sunday) 7:30 A.M. to 12:00 midnight. NEWSPAPER AFFILIATION: Arkansas Gaz- ette. NEWS SERVICE: Press-Radio News. Associated Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President A. L. Chilton Commercial Manager S. G. Vinsonhaler Chief Announcer Frank Hennessey Station Manager S. C. Vinsonhaler Sales Manager Ray Lang Publicity Manager Ray Lang Musical Director Alleene Abies Chief Engineer K. F. Tracy POLICIES No hard liquor advertising. No call for foreign language accounts in this section of the country. Assist in counter display cards, and point of sale advertising, and through exploitation with the Arkansas Gazette. REPRESENTATIVE E. Katz, Special Adv. Agency. kotn "COTTON CENTER OF ARKANSAS" PINE BLUFF— EST. 1934 ARKANSAS NETWORK FREQUENCY: 1500 Kc. POWER: 100 watts. OWNED BY: Universal Broadcasting Corp. OPERATED BY: Universal Broadcasting Corp. BUSINESS ADDRESS: 505 Vz Main St. PHONE: 464. STUDIO ADDRESS: 505^2 Main. TRANS- MITTER LOCATION: 505 Vz Main. TIME ON THE AIR: 7:00 A.M. to local sunset. TRAN- SCRIPTION SERVICE: C. P. McGregor. PERSONNEL President B. J. Parrish Commercial Manager R. W. Etter Station Manager B. J. Parrish Musical Director Lucille Grubbs Chief Engineer J. R. Whitworth POLICIES Does not accept liquor advertising. Have not as yet carried any foreign language pro- grams as Arkansas population is practically all American. Cooperates in every way possible with merchants and distributors. Plugs regular com- mercial programs daily at various times. Has a number of programs in which listen- ers participate. KUOA "VOICE OF THE OZARKS" SILOAM SPRINGS— EST. 1922 FREQUENCY: 1260 Kc. Power: 5000 Watts. OWNED BY: KUOA, Inc. OPERATED BY: KUOA, Inc. BUSINESS ADDRESS: Siloam Springs. PHONE: Long distance 77. STUDIO ADDRESS: Siloam Springs. TRANSMITTER LOCATION: 1 mile west of Siloam Springs. TIME ON THE AIR: 6:00 A.M. to local sunset. NEWS SERVICE: United Press. TRANSCRIP- TION SERVICES: World Broadcasting System, Langworth Programs, Standard Radio Features. PERSONNEL Chairman of Board John E. Brown President Richard Hodges Commercial Manager Storm Whaley Station Manager C. M. Books Musical Director Reginald W. Martin Chief Engineer J. L. Miller POLICIES Station will not accept liquor or any alco- holic beverage advertising. Also no Sunday commercials. Closely connected with Ozark American, a monthly magazine, which devotes space to listing and publicity. Also provides posters, and supplemental radio mention on resume programs. REPRESENTATIVE Howard H. Wilson Co. K CIVIC "SERVING TEXARKANA AND THE 4 STATES AREA WITH NEWS OF THE WORLD HOURS AHEAD" TEXARKANA— EST. 1932 FREQUENCY: 1420 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: KCMC. Inc. OPERATED BY: Same. BUSINESS ADDRESS: 317 Pine St. PHONE: 958-3210. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to 10:00 P.M. NEWSPAPER AFFILIATIONS: Texarkana Gazette, Texarkana Daily News. NEWS SERVICE: United Press. TRANSCRIPTION SERVICES: World Broadcasting System, C. P. MacGregor. MAINTAINS ARTISTS BUREAU. PERSONNEL President C. E. Palmer Genera] Manager Foster W. Fort Artists Bureau Head Georgene Wilson Chief Announcer Thomas Dillahunty Musical Director R. W. Siler Chief Engineer W. H. Robison POLICIES Liquor accounts are not solicited but will be taken if the word whiskey or liquor is not used in the copy . . . Merchandising: Maintains a staff to see that the local trade makes the most of the spot programs of the manufacturer and advertiser. REPRESENTATIVE H. K. Conover Company 184 CALIFORNIA Population 6,154,000 Number of Families 1,721,310 Number of Radio Homes 1,648,410 Retail Sales $2,329,009,000 Auto Registrations 2,327,984 KERN BAKERSFIELD— EST. 1932 NBC (RED & BLUE) CALIFORNIA RADIO SYSTEM FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: McClatchy Broadcasting Co. OP- ERATED BY: Same. BUSINESS ADDRESS: Elk's Bldg. PHONE: 5700-1. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to mid- night. NEWSPAPER AFFILIATIONS: Fresno Bee, Sacramento Bee. NEWS SERVICE: In- ternational News Service. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President Guy C. Hamilton Commercial Manager Howard Lane Station Manager Robert L. Stoddard Sales Manager Robert L. Stoddard Publicity Director Philip McHugh Chief Engineer Verne Shatto POLICIES Does not accept liquor advertising — except beer. No foreign language broadcasts. Merchandising: Offers complete merchan- dising service which includes contacting lead- ing stores of the city, pre-announcements on new commercials — and a program resume each day during the noon hour. REPRESENTATIVE Paul H. Raymer Co. KPMC BAKERSFIELD— EST. 1933 MUTUAL— DON LEE BROADCASTING SYSTEM FREQUENCY: 1550 Kc. POWER: 1000 Watts. OWNED BY: Pioneer Mercantile Co. OPER- ATED BY: Pioneer Mercantile Co. BUSINESS ADDRESS: Box 1709. PHONE: 4500, 5100. STUDIO ADDRESS: 307 «/2 E. 21st St. TRANS- MITTER LOCATION: Same. TIME ON THE AIR: 6:45 A.M. to 12:00 P.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Broadcasting System, MacGregor. PERSONNEL President F. G. R. Schamblin Commercial Manager E. McCaffrey Chief Announcer C. C. Sturm Station Manager L. A. Schamblin Musical Director C. C. Sturm Chief Engineer L. P. Jarvis POLICIES Liquor policy — wine and beer only. Pro- grams and commercials subject to station's approval. Merchandising through publicity in local newspapers, contact reports, local theater ad- vertising. REPRESENTATIVE John Blair & Company KRE BERKELEY— EST. 1922 FREQUENCY: 1370 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Central Cali- fornia Broadcasters, Inc. OPERATED BY: Same. BUSINESS ADDRESS: 2337 Shattuck Ave. PHONE: Berkeley 7713; Ashberry 7713. STUDIO ADDRESS: 2337 Shattuck Ave. TRANSMITTER LOCATION: Ashby Ave. & East Shore Highway. TIME ON THE AIR: 6:00 A.M. to 2:00 A.M. (except week of frequency tests). NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL Station Manager Arthur Westlund Commercial Manager M. Donald Hambly Advertising Manager M. Donald Hambly Chief Announcer M. Donald Hambly Sales Manager Arthur Westlund Publicity Director Frederick Macpherson Musical Director Harrold S. Hawley Chief Engineer K. Gordon Morrison POLICIES Beer and wine accounts acceptable. Other liquor advertising rejected. Participating spon- sorship acceptable on existing Italian News program. Other foreign language programs accepted only at the discretion of the man- agement. Patent medicines, "Doctors" of this and that, health services, etc., acceptable at discretion of management, but such accounts are not solicited. No fixed policy of merchandising assistance. Point of sale displays, broadsides, billboards, courtesy announcements, and various other 185 promotional features arranged in cooperation with sponsor if desired. Extraordinarily ex- tensive merchandising service available at cost. KMPC "THE STATION OF THE STARS" BEVERLY HILLS— EST. 1928 FREQUENCY: 710 Kc. POWER: 500 Watts. OWNED BY: G. A. Richards. OPERATED BY: Same. BUSINESS ADDRESS: 9631 Wilshire Blvd. PHONE: Woodbury 61166; Oxford 6211. STUDIO ADDRESS: 9631 Wilshire Blvd. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:00 A.M. to local sunset; 9:30 P.M. to 1:00 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: C. P. MacGregor. PERSONNEL President C. A. Richards Station Manager Leo B. Tyson Sales Manager Leo B. Tyson Publicity Director Edith E. Black Commercial Manager Leo B. Tyson Chief Announcer Matt Murray Musical Director Oliver Alberti Chief Engineer Roger Love POLICIES Accept beer and wine. No hard liquors, oi no foreign language. All new programs announced over air in advance free of charge. One hundred letters sent out free of charge. Other merchandising at actual cost. Full cooperation on publicity. REPRESENTATIVE Howard H. Wilson Co. KHSL "VOICE OF THE GOLDEN EMPIRE" CHICO— EST. 1935 FREQUENCY: 1260 Kc. POWER: 250 Watts. OWNED BY: Golden Empire Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: 2nd & Flume Sts. PHONE: 237-8. STUDIO ADDRESS: 2nd & Flume Sts. TRANSMITTER LOCATION: Hooker & Madrone Aves. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. NEWS SERVICE: International News Service. TRAN- SCRIPTION SERVICE: Library of Transcriptions are purchased outright. PERSONNEL President and Gen'I Mgr Harold Smithson Chief Announcer Don Honsdel Musical Director Max Sypher Chief Engineer Charles Sherburne POLICIES No liquor ads accepted excepting approved beer advertising. No foreign language pro- grams. Will distribute window cards and contact advertisers local customers and generally as- sist the advertiser with their customers to promote business and better business for both. REPRESENTATIVE Will accept from reputable station repre- sentatives. No exclusive representative ap- pointed. KXO EL CENTRO— EST. 1927 MUTUAL BROADCASTING SYSTEM DON LEE BROADCASTING SYSTEM FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: E. R. Irey and F. M. Bowles. OPERATED BY: F. M. Bowles. BUSINESS AD- DRESS: 793 Main Street. PHONE: El Centro 1100. STUDIO ADDRESS: 793 Main Street. TRANSMITTER LOCATION: El Centro. TIME ON THE AIR: Unlimited (actual, 7:00 A.M. to 11:00 P.M.). PERSONNEL Manager F. M. Bowles REPRESENTATIVE John Blair & Co. KIEM "THE VOICE OF THE REDWOODS" EUREKA— EST. 1933 MUTUAL— DON LEE FREQUENCY: 1450 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: Redwood Broadcasting Co., Inc. OPERATED BY: Same. BUSINESS ADDRESS: Vance Hotel. PHONE: 93-4-5. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Eureka Inlet, Humboldt Bay. TIME ON THE AIR: 6:00 A.M. to 10:30 P.M. NEWS SERVICE: United Press. TRAN- SCRIPTION SERVICE: World, MacGregor. Titan. PERSONNEL Station Manager Wm. B. Smullin POLICIES Accepts only beer and wine liquor accounts. Merchandising including securing of dealers on sustained accounts. REPRESENTATIVE John Blair & Company KARM "VOICE OF CENTRAL CALIFORNIA" FRESNO— EST. 1937 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: George Harm. OPERATED BY: George Harm. BUSINESS ADDRESS: Fresno. STUDIO ADDRESS: Fresno. TRANSMITTER LOCATION: Fresno. TIME ON THE AIR: Full Time License. PERSONNEL President George Harm. Station Manager Lou Keplinger Program Director Dick Wegener Chief Engineer John Scales 186 No further information available at time of going to press. Outlet went on the air offi- cially and joined CBS late in Ian. REPRESENTATIVE Walter Biddick Co. (Coast) KMJ FRESNO— EST. 1922 NBC (RED AND BLUE) CRS FREQUENCY: 580 Kc. POWER: 1000 watts. OWNED BY: McClatchy Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: Van Ness & Calaveras. PHONE: 2-8817— (transmitter) 2-0311. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 1st and Shields. TIME ON THE AIR: 7:00 A.M. to midnight. NEWC ? APER AFFILIATIONS: McC 1 a t c h y Newspapers. TRANSCRIPTION SERVICE: NBC Thesaurus. MAINTAINS ARTISTS BUREAU. PERSONNEL President Guy Hamilton Commercial Manager Howard Lane National Sales Manager (N. Y. C.) Humboldt J. Gregg Station Manager Keith Collins POLICIES Advertising of alcoholic beverages not ac- cepted excepting beer and wine. All pro- grams subject to acceptance of station man- agement and must conform to station policy and government regulations. Only station announcers allowed at the microphone. Maintains a merchandising service for ad- vertisers. REPRESENTATIVES Paul H. Raymer Co. KIEV GLENDALE— EST. 1933 FREQUENCY: 850 Kc. POWER: 250 Watts. OWNED BY: Cannon System, Ltd. OPERATED BY: Cannon System. Ltd. BUSINESS ADDRESS: 701 E. Broadway. STUDIO ADDRESS: 701 E. Broadway. TRANSMITTER LOCATION: Glen- dale. TIME ON THE AIR: Daytime to local sunset. PERSONNEL President David H. Cannon General Manager L. W. Peters POLICIES Advertising of alcoholic beverages accepted. KFWB "WARNER BROS. MOTION PICTURE STUDIOS IN HOLLYWOOD" HOLLYWOOD— EST. 1926 CALIFORNIA RADIO SYSTEM FREQUENCY: 950 Kc. POWER: 5000 watts. d.; 1000 watto, n. OWNED BY: Warner Bros. Broadcasting Corp. OPERATED BY: Same. BUSINESS ADDRESS: 5833 Fernwood Ave. PHONE: Hempstead 5151. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Baldwin Hills. TIME ON THE AIR: 6:30 A.M. to mid- night (daily); 8:00 A.M. to midnight (Sundays). NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: Standard Radio. Associated Music. MAINTAINS ARTISTS BUREAU. PERSONNEL President J. L. Warner Station Manager Harry Maizlish Chief Announcer Harry Hall Sales Manager C. C. Mittendorf Publicity Director Irving Parker Musical Director Leon Leonardi Chief Engineer Harry Myers POLICIES Liquor advertising or foreign language pro- grams not acceptable. Merchandising: Collaboration with clients on development of merchandising tie-ins to programs. Station makes arrangements for complete field merchandising service for clients at cost. REPRESENTATIVE Transamerican Broadcasting & Television Corp. ♦ KMTR "TOP OF THE DIAL" HOLLYWOOD— EST. 1924 FREQUENCY: 570 Kc. POWER: 1000 Watts. OWNED BY: KMTR Radio Corp. OPERATED BY: KMTR Radio Corp. BUSINESS ADDRESS: 1000 Cahuenga Blvd. PHONE: Hillside 1161. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Same. TIME ON THE AIR: 5:00 A.M. to 1:00 P.M. PERSONNEL President Victor E. Dalton General Manager Victor E. Dalton Asst. General Manager. .Kenneth O. Tinkham Production Manager Rudy Cornell Musical Director Salvafore Santaella Chief Technician Carrol Hauser POLICIES Station does not accept patent medicine or medical advertising. Beer and wine adver- tising accepted; hard liquor advertising ac- cepted only after 10:00 P.M. Station does not accept advertising for stock-selling companies, lotteries, fortune tellers or astrologists. Station accepts foreign language programs. REPRESENTATIVE J. J. Devine & Assoc. 187 T. HE value of radio time on any station is determined by the effectiveness of its programs. A station's audience is developed and held by the quality and appeal of its programs. KFWB programs are produced in the world's largest motion picture studios. No other station has a greater source of out- standing program talent and material than KFWB. "IN THE HEART OF HOLLYWOOD" KFWB Warner Bros. Broadcasting Corporation Los Angeles, California KEY STATION OF THE CALIFORNIA RADIO SYSTEM National Representatives Transamerican Broadcasting and Television Corp. NEW YORK CHICAGO HOLLYWOOD 188 KFOX "WHERE YOUR SHIP COMES IN" LONG BEACH— EST. 1924 CALIFORNIA RADIO SYSTEM FREQUENCY: 1250 Kc. POWER: 1000 Watts. OWNED BY: Hal G. Nichols. OPERATED BY: Same. BUSINESS ARDRESS: 220 E. Anaheim St. PHONE: 672-81. STUDIO ADDRESS: 220 E. Anaheim St. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 5:00 A.M. to 12:00 Midnight. NEWS SERVICE: Associated Press. United Press, International News Service and local news. TRANSCRIPTION SERVICE: Stand- ard Radio, C. P. MacGregor. PERSONNEL President Hal G. Nichols Commercial Manager. .Lawrence W. McDowell Advertising Manager. .Lawrence W. McDowell Station Manager Hal G. Nichols Sales Manager Lawrence W. McDowell Publicity Director Frank Goss Musical Director Roily Wray Chief Engineer Lawrence B. Weston POLICIES Beer and light wines only — no hard liquor. Accepts foreign language accounts. REPRESENTATIVE Joseph Hershey McGillvra. Walter Biddick Co. KGER "NEWS ON THE HOUR— EVERY HOUR'' LONG BEACH— EST. 1926 FREQUENCY: 1360 Kc. POWER: 1000 Watts. OWNED BY: Consolidated Broadcasting Corp. OPERATED: BY: Same. BUSINESS ADDRESS: Dobyns Footwear Bldg. PHONE: 660-41. STU- DIO ADDRESS: Dobyns Footwear Bldg., and Hotel Clark. TRANSMITTER LOCATION: North Long Beach. TIME ON THE AIR: 6:00 A.M. to midnight. NEWS SERVICE: Transradio Press and local News. TRANSCRIPTION SERVICE: World Broadcasting System, Standard Radio. NAB Transcriptions. PERSONNEL President C. Merwin Dobyns Commercial Manager John A. Dobyns Business Manager Tom Hunter Station Manager C. Merwin Dobyns Chief Announcer Victor Eckland Musical Director Helene Smith Publicity Director Lee Wynne Chief Engineer Jay Tapp POLICIES Foreign language are accepted and will be prepared by a special foreign language de- partment, if so desired. Advertising of alco- holic beverages accepted but only with copy and time acceptable to station. All such con- tracts subject to immediate cancellation. Sta- tion reserves the right to refuse or revise all programs. Programs must conform to station rules and all other regulations. REPRESENTATIVE Howard H. Wilson Company KECA LOS ANGELES— EST. 1929 NATIONAL BROADCASTING CO. FREQUENCY: 1430 Kc. POWER: 5000 watts. OWNED BY: Earle C. Anthony. OPERATED BY: Same. BUSINESS ADDRESS: 1000 S. Hope St. PHONE: Richmond 6111. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 82nd St. & Compton Ave. TIME ON THE AIR: 7:00 A.M. to midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Earle C. Anthony Commercial Manager Carl Haverlin Merchandising Manager Karl Kellogg Station Manager Harrison Holliway Publicity Director Bernard Smith Chief Engineers Curtis Mason. H. L. Blatterman POLICIES No stated special policies. REPRESENTATIVE Edward Petry & Company KEHE "THE PERSONALITY STATION" LOS ANGELES— EST. 1925 FREQUENCY: 780 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Hearst Radio, Inc. OPERATED BY: Hearst Radio, Inc. BUSI- NESS ADDRESS: 141 No. Vermont. PHONE: Exposition 1341. STUDIO ADDRESS: 141 No. Vermont. TRANSMITTER LOCATION: (Near Baldwin Hills) 2951 Moynier Lane. TIME ON THE AIR: (daily) 6:00 A.M. to midnight; (Sun- day) 7:00 A.M. to midnight. NEWSPAPER AFFILIATIONS: Los Angeles Evening Herald and Express. NEWS SERVICES: International and Universal Services. TRANSCRIPTION SERVICES: Associated Library and C. P. MacGregor. PERSONNEL Station Manager Jack Gross Musical Director Claude Sweeten Chief Announcer George Irwin Program Director Al Poska Chief Engineer Fred Ragsdale POLICIES Light wines and beer acceptable. Liquor ac- ceptable only after 10 P.M. No foreign lan- guage programs. Merchandising service available upon re- quest. REPRESENTATIVE Hearst Radio, Inc. 189 KFI 50,000 WATTS 640 KILOCYCLES N. B. C. RED KECA -5000 WATTS 1 430 KILOCYCLES N. B. C. BLUE LOS ANGELES • • • CALIFORNIA EDWARD PETRY & CO. National Sales Representatives 190 KFAC "HOME, CHURCH AND SCHOOL" LOS ANGELES FREQUENCY: 1300 Kc. POWER: 1000 Watts. OWNED BY: E. L. Cord. OPERATED BY: Los Angeles Broadcasting Co. BUSINESS ADDRESS: 645 So. Mariposa. PHONE: Fitz- roy 1234. STUDIO ADDRESS: 645 So. Mari- post. TRANSMITTER LOCATION: Adohr Milk Farm, 18th & La Cienega. TIME ON THE AIR: 24 hours daily, 3 to 5 A.M. (Wed.) NEWSPA- PER AFFILIATION: Los Angeles Times: NEWS SERVICE: United Press. PERSONNEL President Don P. Smith Chief Announcer Robert Swan Station Manager Calvin J. Smith Musical Director Gino Severi POLICIES No hard liquor advertising. Beer and wine advertising after 10 P.M. only. No foreign language programs. No medical advertising. ♦ KFI LOS ANGELES— EST. 1922 NATIONAL BROADCASTING CO. FREQUENCY: 640 Kc. POWER: 50,000 watts. OWNED BY: Earle C. Anthony. OP- ERATED BY: Same. BUSINESS ADDRESS: 1000 S. Hope St. PHONE: Richmond 6111. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Buena Park. TIME ON THE AIR: 7:00 A.M. to midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Earle C. Anthony Commercial Manager Carl Haverlin Station Manager Harrison Holli way Publicity Director Bernard Smith Chief Engineers Curtis Mason, H. L. Blatterman POLICIES No stated special policies. REPRESENTATIVE Edward Petry & Company KFSG LOS ANGELES FREQUENCY: 1120 Kc. POWER: 2500 Watts. d.; 500 Watts, n. OWNED BY: Echo Park Evangelistic Association. OPERATED BY: Echo Park Evangelistic Association. TIME ON THE AIR: Shares Time with KRKD. POLICIES Station does not sell time. KFVD "CENTER OF THE DIAL- LOS ANGELES FREQUENCY: 1000 Kc. POWER: 1000 Watts. OWNED BY: Standard Broadcasting Co. OP- ERATED BY: Same. BUSINESS ADDRESS: 338 S. Western. PHONE: Fitzroy 6346. STUDIO ADDRESS: 338 S. Western. TRANSMITTER LOCATION: Culver City. TIME ON THE AIR: 6:00 A.M. to local sunset. 10:00 P.M. to 4:00 A.M. NEWS SERVICE: United Press. PERSONNEL President Frank Burke Station Manager Frank Burke Sales Manager C. E. Watts Chief Engineer Jack Smithson POLICIES Will not accept any liquor or beer account. K'GFJ LOS ANGELES— EST. 1926 FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: Ben S. McGlashan. OPERATED BY: Ben S. McGlashan. STUDIO ADDRESS: 1417 S. Figueroa St. PHONE: Prospect 2434. TRANSMITTER LOCATION: Washington and Oak Sts. TIME ON THE AIR: Full Time Li- cense. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: C. P. MacGregor; Titan Production Co.; Associated Recorded Program Service; Standard Radio. PERSONNEL Manager Ben S. McGlashan Assistant Manager H. Duke Hancock Chief Engineers Al Weinert. Charles Whitney. Program Director Al Dahlstrum POLICIES Beer and wine accounts accepted, but no hard liquor, nor patent medicines. Commer- cials limited according to length of program. Foreign language accounts (Spanish) taken. All copy subject to approval of Better Busi- ness Bureau. REPRESENTATIVE Cox & Tanz KHJ "KINDNESS, HAPPINESS AND JOY" LOS ANGELES— EST. 1932 MUTUAL & DON-LEE BROADCASTING SYSTEM FREQUENCY: 900 Kc. POWER: 5000 Watts, 1000 Watts, n. OWNED BY: Don-Lee Broad- casting System. OPERATED BY: Same. BUSI- NESS ADDRESS: Seventh & Bixel Sts.; 1076 W. 7th St. PHONE: VA. 7111. STUDIO AD- DRESS: Seventh & Bixel Sts., 1076 W. 7th St. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:00 A.M. to 1:00 A.M. (daily); 8:00 191 I here is a distinguished new address on the Pacific Coast — "Columbia Square, Hollywood.' KNX and the CBS West Coast Division have a mag- nificent new studio and office structure there, of modern-functional design. New production facil- ities of unequalled beauty and utility are avail- able to all CBS clients on the Pacific Coast. And from this address speed programs for Columbia's many millions of listeners from coast to coast. // COLUMBIA SQUARE, HOLLYWOOD // 50,000 WATTS -OWNED AND OPERATED BY THE COLUMBIA BROADCASTING SYSTEM REPRESENTED BY RADIO SALES — NEW YORK • CHICAGO • DETROIT • BIRMINGHAM • LOS ANGELES • SAN FRANCISCO 192 A.M. to 12:00 Midnight (Sunday). NEWS SERV- ICE: Transradio Press. International News Service. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: World Broadcast- ing System. PERSONNEL President Thomas Lee Station Manager Lewis Allen Weiss Commercial Manager Thayer Ridgway Advertising Manager Richard Webster Chief Announcer James Burton Sales Manager Thayer Ridgway Publicity Director Bud Rutherford Musical Directors Frederick Stark & David Broekman Chief Engineer Frank Kennedy POLICIES Will take beer and wine. Merchandising plan: Theater trailers in five downtown theaters, lobby cards in theaters. 8 x 10 ads in the following papers; L. A. Daily News, L. A. Downtown Shopping News, L. A. Evening News, Hollywood Shopping News. REPRESENTATIVE John Blair & Company ♦ KNX "THE VOICE OF HOLLYWOOD" LOS ANGELES— EST. 1924 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1050 Kc. POWER: 50,000 Watts. OWNED BY: Columbia Broadcasting System. OPERATED BY: Same. BUSINESS ADDRESS: 6125 Sunset Blvd., Columbia Square, Hollywood. PHONE: Hollywood 2484. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Now at Sherman Oaks, after March to be at Hawthorne Ave. and 190th St. TIME ON THE AIR: 6:00 A.M. to 1:00 A.M. NEWS SERVICE: United Press. ARTISTS BUREAU: Columbia Management of California, Inc. TRANSCRIPTION SERVICE: Associated Music Service. PERSONNEL President William S. Paley Commercial Manager Harry W. Witt Advertising Manager E. W. Buckalew Artists Bureau Head Arthur Rush Chief Announcer Don Forbes Station Manager Donald W. Thornburgh Sales Manager Harry W. Witt Publicity Director Hal Rorke Musical Director Wilbur Hatch Chief Engineer Lester Bowman POLICIES No liquor advertising accepted. Contracts not accepted more than 60 days in advance of initial program. Maximum length of con- tract, one year. All programs and advertis- ing copy subject to approval of station. Lec- tures and Talks (except political talks) are not accepted between the hours of 6:00 P.M. and 12:00 midnight. No commercial broadcasts consisting of straight talks (except political talks) are acceptable for periods of more than five minutes and then only before 6:00 P.M. (Other restrictions same as CBS network.) Merchandising: Individualized service sup- plants routine merchandising assistance; ev- ery product is considered a new exploitation opportunity. A complete publicity department is maintained rendering plus service for spon- sors and their products. REPRESENTATIVE Radio Sales Corp. ♦ KRKD LOS ANGELES— EST. 1927 FREQUENCY: 1120 Kc. POWER: 2500 Watts. OWNED BY: Radio Broadcasters, Inc. OP- ERATED BY: Same. BUSINESS ADDRESS: 312 Spring Arcade. PHONE: Madison 2281 & FI 0514. STUDIO ADDRESS: 312 Spring Ar- cade. TRANSMITTER LOCATION: 1100 Glen- dale Blvd. TIME ON THE AIR: (Mon., Tues.. Wed., Thurs. & Sat.) 6:00 A.M. to 7:45 P.M. (Friday) 6:00 A.M. to midnight. (Sunday) 6:30 A.M. to 10:30 A.M.— 12:30 P.M. to 3:00 P.M. & 4:00 P.M. to 7:00 P.M. NEWSPAPER AF- FILIATIONS: Daily News, Evening News. NEWS SERVICE: United Press. PERSONNEL President Frank P. Doherty Commercial Manager John A. Driscoll Chief Announcer Howard R. Bell Station Manager John A. Driscoll Sales Manager John A. Driscoll Publicity Director Joe Micciche Musical Director Howard R. Bell Chief Engineer Willis O. Freitag POLICIES Does not solicit any liquor or foreign lan- guage accounts. Maintains a promotion department that aids accounts in conducting special sales or events. ♦ KYOS "YOUR STATION" MERCED— EST. 1936 FREQUENCY: 1040 Kc. POWER: 250 Watts. OWNED BY: Merced Broadcasting Co. OP- ERATED BY: Same. BUSINESS ADDRESS: Merced. PHONE: 1430-1-2. STUDIO ADDRESS: Merced. TRANSMITTER LOCATION: 2 miles N.E. of Merced on G Street Grade. TIME ON THE AIR: 6:00 A.M. to sunset. NEWS SERV- ICE: United Press. NEWSPAPER AFFILIA- TIONS: Working arrangements with Merced Sun Star, Turlock Daily Journal, Madera Trib- une. TRANSCRIPTION SERVICE: NBC The- saurus, Standard Radio Library. 193 PERSONNEL President Ray McClung Commercial Manager Norman Schwartz Chief Announcer Charles Foil Station Manager M. F. Woodling Sales Manager M. F. Woodling Publicity Director Charles Foil Chief Engineer John W. Crews POLICIES No mention of names or prices on hard liquors. Foreign language programs allowed; no duplicate announcements in English; cash in advance. REPRESENTATIVE Walter Biddick Co.— West Coast ♦ KTRB "VOICE OF CENTRAL CALIFORNIA" MODESTO— EST. 1934 FREQUENCY: 740 Kc. POWER: 250 Watts. OWNED BY: T. R. McTammany and Wm. H. Bates, Jr. OPERATED BY: T. R. McTammany and Wm. H. Bates, Jr. BUSINESS ADDRESS: McHenry and Sylvan Aves. PHONE: Modesto 774. STUDIO ADDRESS: McHenry and Sylvan Aves. TRANSMITTER LOCATION: McHenry and Sylvan Aves. TIME ON THE AIR: Sunrise to sunset. NEWSPAPER AFFILIATIONS: Oak- dale Enterprise, Jamestown Enterprise. NEWS SERVICE: United Press and local news. TRAN- SCRIPTION SERVICES: MacGregor and Sollie. PERSONNEL Station Manager T. R. McTammany POLICIES Only beer and wine accounts accepted. All programs and announcements are subject to the owner's approval and the Federal Communications Commission regulations. REPRESENTATIVES Walter Biddick Co. and Cox & Tanz ♦ KDON "THE MONTEREY BAY STATION" MONTEREY— EST. 1935 DON LEE— MUTUAL FREQUENCY: 1210 Kc POWER: 100 Watts. OWNED BY: Monterey Peninsula Broadcast- ing Co. OPERATED BY: Monterey Peninsula Broadcasting Co. BUSINESS ADDRESS: 275 Pearl Ct. PHONE: 8111. STUDIO ADDRESS: 275 Pearl St. TRANSMITTER LOCATION: Municipal Wharf, Monterey, Calif. TIME ON THE AIR: 6:30 A.M. to 11:30 P.M. NEWS- PAPER AFFILIATION: Monterey Peninsula Herald, Salinas Newspapers, Inc. NEWS SER- VICE: United Press. TRANSCRIPTION SER- VICE: C. P. McGregor, Inc. PERSONNEL President Allen Griffin Commercial Manager H. V. Walters Chief Announcer . ...;.... Cecil Lynch Station Manager Howard V. Walters Sales Manager Howard V. Walters Publicity Director Cecil Lynch Chief Engineer Bill Crabbe, Jr. POLICIES Takes wine and beer advertising. Merchandising aids through movie trailers (when furnished by advertiser), letters to the trade, etc. REPRESENTATIVE John Blair & Co. ♦ KLS OAKLAND— EST. 1921 BAY BROADCASTING SYSTEM FREQUENCY: 1280 Kc. POWER: 250 Watts, day and night. OWNED BY: Warner Brothers. OPERATED BY: Same. BUSINESS ADDRESS: 327-21st St. PHONE: Higate 1212. STUDIO ADDRESS: 327-21 St. TRANSMITTER LOCA- TION: Same. TIME ON THE AIR: 6:00 A.M. to 1:00 A.M. NEWS SERVICE: International News Service. PERSONNEL Station Manager S. W. Warner Commercial Manager F. W. Morse POLICIES Beer and wine accepted. Portuguese and Italian programs now being carried. Merchandising: Sponsors products may be displayed in special windows and spaces within Warner Brothers Village — a novel broadcasting center with transmilter-offices- studios-and reception court open to the public. Area of village 22,000 square feet. Eleven indoor cottages comprise the village. Court area adequate to show 5 automobiles. KLX OAKLAND— EST. 1922 FREQUENCY: 880 Kc. POWER: 1000 Watts. OWNED BY: Tribune Building Co. OPERATED BY: Tribune Building Co. BUSINESS ADDRESS: Tribune Tower, 13th & Franklin. PHONE: Templebar 6000. STUDIO ADDRESS: Tribune Tower, 13th & Franklin Sts. TRANSMITTER LOCATION: Oakland. TIME ON THE AIR: Unlimited (actual, 7:30 A.M. to 11:30 P.M.) NEWSPAPER AFFILIATION: The Oakland Tribune. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL Manager Preston D. Allen POLICIES Advertising of alcoholic beverage not ac- cepted, excepting beer and wine. Advertisers cooperating in group broadcasts are required to make individual contracts with the company subject to card rates and regulations. 194 KROW ♦ OAKLAND— EST. 1925 FREQUENCY: 930 Kc. POWER: 1000 Watts. OWNED BY: Educational Broadcasting Corp. OPERATED BY: Educational Broadcasting Corp. BUSINESS ADDRESS: 464 Nineteenth St. PHONE: Glencort 6774. STUDIO ADDRESS: Hotel Bellevue. PHONE: Ordway 6868. TRANS- MITTER LOCATION: 1520 Eighth Ave. TIME ON THE AIR: Unlimited. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: C. P. MacGregor. * No further information made available after usual requests. ♦ KPPC PASADENA— EST. 1924 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: Pasadena Presbyterian Church. OPERATED BY: Presbyterian Church. BUSI- NESS ADDRESS: 585 E. Colorado. PHONE: Terrace 2193. STUDIO ADDRESS: 585 E. Colo- rado. TRANSMITTER LOCATION: 585 E. Colo- rado. TIME ON THE AIR: (Sunday) 9:00 A.M. to 1:00 P.M. & 6:45 P.M. to 9:00 P.M. (Wed- nesday) 7:00 A.M. to 9:30 P.M. PERSONNEL Station Manager David Black Chief Announcer Vincent Parsons Chief Engineer . . N. V. Parsons POLICIES Takes no commercial programs. ♦ KVCV "VOICE OF THE CENTRAL VALLEY" REDDING— EST. 1936 FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: Golden Empire Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: Main 99 Highway. PHONE: 900. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. NEWS SERVICES: International News Service, Christian Science Monitor. TRAN- SCRIPTION SERVICE: Maintains own library. PERSONNEL President Harold Smithson Commercial Manager Harold Smithson Advertising Manager Harold Smithson Chief Announcer Harry De Lasaux Station Manager Harold Smithson Production Manager Harry De Lasaux Publicity Director Harold Smithson Chief Engineer Charles Sherburne POLICIES Approved beer advertising — but no wine or liguor advertising accepted. No foreign language programs. Will contact local merchants re: samples, showcards etc. for advertisers as merchandis- ing aid. ♦ KFBK SACRAMENTO— EST. 1922 NBC (RED & BLUE)— CALIFORNIA RADIO SYSTEM FREQUENCY: 1490 Kc. POWER: 10,000 Watts. OWNED BY: McClatchy Broadcasting Co. OPERATED BY: Same. BUSINESS AD- DRESS: 708 Eye St. PHONE: Main 8700. STUDIO ADDRESS: 708 Eye St. TRANSMITTER LOCATION: Yolo County, California. TIME ON THE AIR: 7:00 A.M. to 12:00 Midnight. NEWSPAPER AFFILIATION: The Sacramento Bee. NEWS SERVICE: United Press. Affiliated with McClatchy ARTISTS' BUREAU. TRAN- SCRIPTION SERVICE: NBC Thesaurus. PERSONNEL Vice-President G. C. Hamilton Commercial Manager Howard Lane Chief Announcer Euel Labbard Station Manager Howard Lane Sales Manager Leo Ricketts Publicity Director H. Jacobsen Musical Director George Breece Chief Engineer Norman D. Webster POLICIES No hard liquor advertising accepted. No foreign language programs. Merchandising: Placement of displays, let- ters to the trade, publicity in newspapers of territory. REPRESENTATIVE Paul H. Raymer Company ♦ KROY SACRAMENTO— EST. 1937 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: Royal Miller. OPERATED BY: Same. BUSINESS ADDRESS: Sacramento Ho- tel. PHONE: Main 665-6. STUDIO ADDRESS: Sacramento Hotel. TRANSMITTER LOCA- TION: 14th Ave. & 65th St. TIME ON THE AIR: 6:30 A.M. to sundown. NEWS SER- VICE: International News Service. TRAN- SCRIPTION SERVICE: Standard Radio. PERSONNEL President Royal Miller Chief Announcer R. Spence General Manager Will Thompson, Jr. Station Manager E. E. Wolfle Sales Manager G. C. Collipp Chief Engineer M. Cooper POLICIES No hard liquor accounts accepted. REPRESENTATIVE Walter Biddick & Company 195 KFXM "VOICE OF THE SUNKIST VALLEY" SAN BERNARDINO— EST. 1929 MUTUAL— DON LEE FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: J. C. & E. W. Lee. OPERATED BY: Lee Bros. Broadcasting Co. BUSINESS ADDRESS: California Hotel. PHONE: 4761 & 2. STUDIO ADDRESS: Same. TRANSMIT- TER LOCATION: Same. TIME ON THE AIR: 6:00 A.M. to 12:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL Commercial Manager Gene W. Lee Chief Announcer Howard Baichly Station Manager J. Clifford Lee Sales Manager Maurice Vroman Publicity Director E. W. Lee Chief Engineer Paul Oard POLICIES Liberal policy, but does not solicit liquor advertising or encourage same. Merchandising: Maintains contact man to work with distributors and dealers. Newspa- per and shopping news publicity. REPRESENTATIVE John Blair & Company ♦ KFSD SAN DIEGO— EST. 1926 NBC (Pacific-Blue) FREQUENCY: 600 Kc. POWER: 1000 Watts. OWNED BY: Airfan Radio Corp., Ltd. OPER- ATED BY: Airfan Radio Corp., Ltd. BUSINESS ADDRESS: U. S. Grant Hotel, 326 Broadway. PHONE: Franklin 6353. STUDIO ADDRESS: U. S. Grant Hotel, 326 Broadway. TRANSMIT- TER LOCATION: U. S. Grant Hotel, 326 Broad- way. TIME ON THE AIR: (daily) 7:00 A.M. to midnight, (Sunday) 8:00 A.M. to midnight. NEWS SERVICE: United Press. TRANSCRIP- TION SERVICE: NBC Thesaurus. PERSONNEL President Thomas E. Sharp Commercial Manager John Babcock Station Manager Thomas E. Sharp Sales Manager John Babcock Publicity Director Mrs. Leah McMahon Musical Director Mrs. Leah McMahon Chief Engineer Harold Hasenbeck POLICIES Station accepts beer and wine advertising but has so far not accepted hard liquor ac- counts. Has not accepted any foreign language accounts. Merchandising: Contests of legitimate nature are allowed on any commercial program. Exploitation and publicity for both sustaining and commercial programs are handled by Publicity Director. News stories, pictures, cuts, and mats, when available are released daily to both local and out-of-town papers and radio journals for release. Surveys and any extra exploitation may be arranged for on an actual cost basis. REPRESENTATIVE National Broadcasting Co., Inc. KGB SAN DIEGO— EST. 1931 MUTUAL— DON LEE FREQUENCY: 1330 Kc. POWER: 1000 Watts. OWNED BY: Don Lee Broadcasting System. OPERATED BY: Same. BUSINESS ADDRESS: 1012 First Ave. PHONE: Franklin 6151. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: (daily) 7:00 A.M. to 1:00 AM. (Sunday) 8:00 A.M. to midnight. NEWS SERVICES: Trans- radio Press, International News Service. TRANSCRIPTION SERVICE: World Broadcast- ing System. PERSONNEL Genl. Mgr Lewis Allen Weiss Commercial Manager D. J. Donnelly Chief Announcer George Putnam Station Manager S. W. Fuller Sales Manager D. J. Donnelly Program Director David R. Young Chief Engineer Milam Cater POLICIES No liquor; beer and wine only. No foreign language accounts accepted. Merchandising: Cooperative advertising for merchandising effort; quarter-page weekly in San Diego Shopping News available for use of KGB advertisers. REPRESENTATIVE John Blair & Co. KFRC SAN FRANCISCO— EST. 1924 MUTUAL— DON-LEE BROADCASTING SYSTEM FREQUENCY: 610 Kc. POWER: 5,000 Watts, d.; 1.000 Watts, n. OWNED BY: Don-Lee Broadcasting System. OPERATED BY: Same. BUSINESS ADDRESS: 1000 Van Ness Ave. PHONE: Prospect 0100. STUDIO ADDRESS: 1000 Van Ness Ave. TRANSMITTER LOCA- TION: Same. TIME ON THE AIR: 6:30 A.M. to Midnight. NEWS SERVICE: Transradio Press. International News Service. MAIN- TAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: World Broadcasting System. 196 PERSONNEL President Thomas S. Lee Commercial Manager Ward D. Ingrim Artists' Bureau Head H. C. Moore Chief Announcer Robert Bence Station Manager Wilbur Eickelberg Publicity Director Pat Kelly Musical Director Chet Smith Chief Engineer Ernest G. Underwood POLICIES Wine and beer advertising accepted. Do not broadcast foreign language programs. Merchandising is dependent on specific re- quirements of individual accounts. REPRESENTATIVE William G. Rambeau Company ♦ KGGC "VOICE OF THE GOLDEN GATE" SAN FRANCISCO— EST. 1925 BAY BROADCASTING SYSTEM FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: Golden Gate Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: 230 Eddy. PHONE: Ordway 8963. STUDIO ADDRESS: 230 Eddy. TRANSMITTER LOCA- TION: Same. TIME ON THE AIR: C.P. FuU Time. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President S. H. Patterson Commercial Manager S. H. Patterson Advertising Manager C. E. Hopkins Artists' Bureau Head Gordon Kelly Chief Announcer Harry Le Roy Station Manager S. H. Patterson Sales Manager C. E. Hopkins Publicity Director Les. Malloy Musical Director Gordon Willis Chief Engineer Wm. C. Grove POLICIES No hard liquor accepted. No other restric- tions. Foreign language now on station. Merchandising: Newspaper space, theater trailers, theater shows, mailing department, billboard, or any or all of these may be in- cluded in a contract for time and or talent. REPRESENTATIVE Howard Wilson Company ♦ KGO SAN FRANCISCO— EST. 1924 NATIONAL BROADCASTING CO. FREQUENCY: 790 Kc. POWER: 7.500 Watts. OWNED BY: General Electric Co. OPERATED BY: National Broadcasting Co. BUSINESS ADDRESS: 111 Sutter St. PHONE: Sutter 1920. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Oakland. TIME ON THE AIR: (daily) 7:00 A.M. to midnight — (Sunday) 8:00 A.M. to midnight. NEWSPAPER AFFILI- ATION: San Francisco Chronicle. NEWS SERVICE: International News Service. TRAN- SCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Gerard Swope Station Manager Lloyd E. Yoder Commercial Manager William B. Ryan Advertising Manager William B. Ryan Artists Bureau Head Kenneth Carney Chief Announcer Richard Ellers Sales Manager William B. Ryan Publicity Director Milton Samuel Musical Director Meredith Willson Chief Engineer A. H. Saxton POLICIES Does not accept liquor advertising nor for- eign language accounts. NBC policies apply otherwise. REPRESENTATIVE National Broadcasting Co., Inc. KJBS SAN FRANCISCO— EST. 1925 NORTHERN CALIFORNIA BROADCASTING SYSTEM FREQUENCY: 1070 Kc. POWER: 500 Watts. OWNED BY: Julius Brunton & Sons Co. OP- ERATED BY: Julius Brunton & Sons Co. BUSI- NESS ADDRESS: 1460 Pine St. PHONE: Ord- way 4148. STUDIO ADDRESS: 1460 Pine St. TRANSMITTER LOCATION: 1460 Pine St TIME ON THE AIR: (Mon., Tues., Wed., Thurs., Fri. & Sunday) 10:00 A.M. to local sunset. (Saturday) 10:30 A.M. to local sunset. (?) NEWS SERVICE: United Press. TRANSCRIP- TION SERVICE: Standard Radio Library, Lang- lois & Wentworth, NAB Library. PERSONNEL President Ralph R. Brunton Commercial Manager Ralph R. Brunton Chief Announcer Harry H. Wickersham Station Manager Ralph R. Brunton Sales Manager Ralph R. Brunton Publicity Director E. P. Franklin Musical Director W. A. Gade POLICIES Beer and wine advertising is accepted; no hard liquor advertising accepted. Foreign language accounts not accepted. All con- tinuity must be passed on by continuity de- partment as to length, content, etc. Merchandising service includes trailers in leading San Francisco and Peninsula Theaters. Close cooperation with leading San Francisco newspapers. Tune-in announcements. REPRESENTATIVE Walter Biddick Agency for West Coast 197 KPO SAN FRANCISCO— EST. 1922 NATIONAL BROADCASTING CO. FREQUENCY: 680 Kc. POWER: 50,000 Watts. OWNED BY: National Broadcasting Co. OPERATED BY: Same. BUSINESS AD- DRESS: 111 Sutter St. PHONE: Sutter 1920. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Belmont. TIME ON THE AIR: (daily) 7:30 A.M. to midnight. (Sunday) 8:00 A.M. to midnight. NEWSPAPER AFFILIA- TION: San Francisco Call-Bulletin. NEWS SERVICE: International News Service. TRAN- SCRIPTION SERVICE: NBC Thesaurus. NBC ARTISTS BUREAU. PERSONNEL President Lenox R. Loht Station Manager Lloyd E. Yoder Commercial Manager William B. Ryan Advertising Manager William B. Ryan Artists Bureau Head Kenneth Carney Chief Announcer Richard Ellers Sales Manager William B. Ryan Publicity Director Milton Samuel Musical Director Meredith Willson Chief Engineer A. H. Saxton POLICIES Does not accept liquor advertising nor for- eign language accounts. NBC policies apply otherwise. REPRESENTATIVE National Broadcasting Co., Inc. KSFO "THE CBS STATION" SAN FRANCISCO— EST. 1925 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 560 Kc. POWER: 5000 Watts d.; 1000 Watts, n. OWNED BY: The Asso ciated Broadcasters, Inc. OPERATED BY: Same BUSINESS ADDRESS: Russ Bldg. PHONE: Gar field 4700. STUDIO ADDRESS: Russ Bldg TRANSMITTER LOCATION: Islais Creek. TIME ON THE AIR: 6:15 A.M. to 1:00 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Standard Radio, NAB Library. PERSONNEL President W. I. Dumm Commercial Manager W. I. Dumm Advertising Manager W. I. Dumm Station Manager Philip G. Lasky Vice-President Philip G. Lasky General Manager Philip G. Lasky Publicity Director Harry Elliott Musical Director Albert White Chief Engineer R. V. Howard POLICIES No liquor advertising; only beer. No for- eign language programs. No lectures or talks. except political during a campaign. No all- talking sponsored program consisting chiefly of advertising matter. Medical products sub- ject to examination by station before accept- ance, and usually only well known products accepted. No unusual claims allowed. Merchandising done on actual cost basis. REPRESENTATIVE Free & Peters, Inc. KYA SAN FRANCISCO— EST. 1926 CALIFORNIA RADIO SYSTEM FREQUENCY: 1230 Kc. POWER: 5,000 Watts, d.; 1,000 Watts, n. OWNED BY: Hearst Ra- dio, Inc. OPERATED BY: Same. BUSINESS ADDRESS: Hearst Bldg. PHONE: Douglas 2536. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Candlestick Point, Bay View Park. TIME ON THE AIR: (daily) 6:30 A.M. to midnight. (Sunday) 8:00 A.M. to midnight. NEWSPAPER AFFILIATIONS: San Francisco Examiner, San Francisco Chronicle, S. F. Call-Bulletin, S. F. Daily News. NEWS SERVICE: International News Service. TRAN- SCRIPTION SERVICE: Associated Service. PERSONNEL President J. V. Connolly Commercial Manager .... Clarence B. Juneau Chief Announcer David S. Vaile Station Manager Clarence B. Juneau Sales Manager . . . Clarence B. Juneau Publicity Director Clarence Meyers Musical Director Walter Rudolph Chief Engineer Paul C. Schulz POLICIES Beer and wine accounts acceptable at any time. Hard liquor accounts only acceptable after 10 p.m.; must have a live talent show. Will distribute blotters and publicity as mer- chandising aids. REPRESENTATIVE Hearst Radio, Inc. KQW SAN JOSE— EST. 1910 (Believe it or not) MUTUAL— DON-LEE AND NORTHERN CALIFORNIA BROADCASTING SYSTEM FREQUENCY: 1010 Kc. POWER: 1000 Watts OWNED BY: Pacific Agricultural Foundation Ltd. OPERATED BY: Same. BUSINESS AD DRESS: 87 East San Antonio St. PHONE: Bal lard 2616. STUDIO ADDRESS: 87 East San An tonio St. TRANSMITTER LOCATION: Same TIME ON THE AIR: 6:15 A.M. to 12:00 Mid night, PST. NEWSPAPER AFFILIATION: San 198 Jose Mercury Herald. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC The- saurus, Standard Program Library. PERSONNEL President Ralph R. Brunlon Station Manager C. S. Harper Sales Manager E. L. Barker POLICIES Beer and wines accepted subject to our approval of copy. No hard liquor. Foreign language programs restricted to the period 6:30 to 7:15 A.M. daily except Sunday. Portuguese 6:30 to 7:00 A.M. and Italian 7:00 to 7:15 A.M. Theater trailers and display space in news- paper. REPRESENTATIVE John Blair and Co. (National) ♦ KVEC SAN LUIS OBISPO— EST. 1937 FREQUENCY: 1200 Kc. POWER: 250 Watts. OWNED BY: Christina M. Jacobson, tr. as The Valley Electric Co. OPERATED BY: The Val- ley Electric Co. BUSINESS ADDRESS: 851 Higuera St. PHONE: San Luis Obispo 134. STUDIO ADDRESS: 851 Higuera St. TRANS- MITTER LOCATION: San Luis Obispo. TIME ON THE AIR: Daytime. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL Manager Les Hacket Commercial Manager John C. Clifton REPRESENTATIVES Joseph Hershey McGillvra (N. Y. and Chicago) Walter Biddick Co. (Coast) KVOE "THE VOICE OF THE ORANGE EMPIRE" SANTA ANA— EST. 1926 DON LEE— MUTUAL FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: The Voice of the Orange Em- pire, Inc., Ltd. OPERATED BY: Same. BUSI- NESS ADDRESS: Walter L. Moore Bldg., Room 100. PHONE: 490 1-R. STUDIO ADDRESS: 2825 W. 5th St. TRANSMITTER LOCATION: Same. TIME ON THE AIR: (Daily) 7:00 A.M. to 12:00 midnight; (Sunday) 8:00 A.M. to 12:00 midnight. NEWS SERVICE: Local and Asso- ciated Press. TRANSCRIPTION SERVICE: C. P. MacGregor. PERSONNEL President and General Manager, Ernest L. Spencer Chief Announcer Wallace S. Wiggins Musical Director Wallace S. Wiggins Chief Engineer Wallace S. Wiggins POLICIES No liquor advertising accepted. Spanish is the only foreign language broadcast. Merchandising: Publicity of program in local newspaper. Direct mail sent out at cost. Surveys made at actual cost. REPRESENTATIVE John Blair & Company KDB "THE VOICE OF SANTA BARBARA" SANTA BARBARA— EST. 1929 MUTUAL— DON-LEE BROADCASTING SYSTEM FREQUENCY: 1500 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Santa Barbara Broadcasters, Ltd. OPERATED BY: Don Lee Broadcasting System. BUSINESS ADDRESS: 15 E. Haley. PHONE: 21427. STUDIO ADDRESS: 15 E. Haley. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to 12:00 Midnight. NEWS SERVICE: United Press, In- ternational News Service, Press Radio Bureau. TRANSCRIPTION SERVICE: World Broadcast- ing System. PERSONNEL President Thomas S. Lee Commercial Manager Earl Pollock Chief Announcer Tony La Frano Station Manager Don Hastings Sales Manager Earl Pollock Chief Engineer Robert Arne POLICIES No liquor advertising on Sunday. Spanish program Sunday, 8 to 8:45 A.M. Merchandising tie-in with two local theaters for some merchandising ideas. Also commer- cial department cooperates on exploitation of regular station accounts. ♦ KTMS "THE NEWS-PRESS STATION" SANTA BARBARA— EST. 1937 NATIONAL BROADCASTING CO. (BLUE) CALIFORNIA RADIO SYSTEM FREQUENCY: 1220 Kc. POWER: 500 Watts. OWNED BY: News-Press Pub. Co. OP- ERATED BY: Same. BUSINESS ADDRESS: De La Guerra Plaza. PHONE: 6111. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Goleta. TIME ON THE AIR: (daily) 7:00 A.M. to midnight. (Sunday) 8:00 A.M. to midnight. NEWSPAPER AFFILIATION: Santa Barbara News-Press. NEWS SERVICE: Associated Press (non - Commercial). TRANSCRIPTION SERVICE: Standard Radio. 199 PERSONNEL President T. M. Storke Chief Engineer C. C. Van Cott POLICIES Does not accept liquor accounts. Merchandising services — information of spe- cific features given out on request. REPRESENTATIVES Weed & Company, McClatchy Broadcasting Co., Walter Biddick Co. KSRO SANTA ROSA— EST. 1937 FREQUENCY: 1310 Kc. POWER: 250 Watts. OWNED BY: The Press Democrat Publishing Co. OPERATED BY: The Press Democrat Pub- lishing Co. BUSINESS ADDRESS: 427 Men- docino Ave. STUDIO ADDRESS: 427 Mendo- cino Ave. TRANSMITTER LOCATION: Santa Rosa. TIME ON THE AIR: Daytime. NEWS- PAPER AFFILIATION: Santa Rosa Press-Demo- crat. NEWS SERVICE: United Press. TRAN- SCRIPTION SERVICE: NBC Thesaurus. PERSONNEL Manager R. F. Bjorn POLICIES Advertising of alcoholic beverages not ac- cepted, excepting beer and wine. All pro- grams and copy subject to the rules and regu- lations of the Federal Communications Com- mission and station management. Medical programs not accepted. Station facilities include merchandising serv- ice, the services of an advertising counselor, program director, and production department as well as the use of audition studios. KGDM STOCKTON— EST. 1926 FREQUENCY: 1100 Kc. POWER: 1000 Watts. OWNED BY: E. F. Peffer. OPERATED BY: E. F. Peffer. STUDIO ADDRESS: 42 S. California St. TRANSMITTER LOCATION: South of Stock- ton. TIME ON THE AIR: Daytime, (actual. 6:00 A.M. to local sunset). TRANSCRIPTION SERV- ICE: C. P. MacGregor. PERSONNEL Manager A. H. Green REPRESENTATIVES Small & Brewer (Coast) John Blair & Co. KWG "VOICE OF SAN JOAQUIN VALLEY" STOCKTON— EST. 1921 NBC (RED AND BLUE) & CALIFORNIA RADIO SYSTEM FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: McClatchy Broadcasting Co. OP- ERATED BY: Same. BUSINESS ADDRESS: Hotel Wolf. PHONE: 580 J. 580 M. STUDIO ADDRESS: Hotel Wolf. TRANSMITTER LOCA- TION: Weber & E. Sts. TIME ON THE AIR: 7:00 A.M. to Midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President Guy C. Hamilton Chief Announcer Dean Banta Station Manager Bernard . E. Cooney Sales Manager Bernard E. Cooney Chief Engineer Russell Bennett POLICIES Wine and beer advertising accepted but no hard liquor. Laxative accounts not accept- ed. Patent medicine accounts subject to ap- proval of management. Merchandising: Will send letters to trade, make personal calls on trade and post streamers etc. without charge. REPRESENTATIVE Paul H. Raymer Company KTKC "VOICE OF TULARE & KINGS COUNTIES" VISALIA— EST. 1937 FREQUENCY: 1190 Kc. POWER: 250 Watts. OWNED BY: Tulare-Kings Counties Radio As- soc. OPERATED BY: Same. BUSINESS AD- DRESS: Visalia, P. O. Box 511. PHONE: 574-5. STUDIO ADDRESS: Visalia. TRANSMITTER LOCATION: 1 >/2 miles south of Visalia. TIME ON THE AIR: 6:00 A.M. to local sunset. NEWS SERVICE: United Press. NEWSPAPER AFFILIATIONS: Time-Delta^Visalia Recorder, Porterville, Times & Advance Register-Tulare, Sentinel & Journal, Hanford. TRANSCRIPTION SERVICE: C. P. McGregor, Standard Radio, Inc. PERSONNEL President Chas. A. Whitmore Advertising Manager Milland Kibbe Chief Announcer Sheldon Anderson Station Manager Chas. P. Scott Sales Manager Chas. P. Scott Publicity Director Chas. P. Scott Musical Director Chas. P. Scott Chief Engineer Bert Williamson ,200 POLICIES No liquor accounts accepted. REPRESENTATIVE Walter Biddick Co. KHUB "HUB OF THE MONTEREY BAY AREA" WATSONVILLE— EST. 1937 FREQUENCY: 1310 Kc. POWER: 250 Watts. OWNED BY: Anna Atkinson, Executrix. OPER- ATED BY: Anna Atkinson, Executrix. BUSI- NESS ADDRESS: Watsonville. PHONE: 1700- 1. STUDIO ADDRESS: Watsonville. TRANS- MITTER LOCATION: Watsonville. TIME ON THE AIR: 6:00 A.M. to local sunset (daily); 7:00 A.M. to local sunset (Sunday). NEWS- PAPER AFFILIATION: Register-Pajaronian. NEWS SERVICE: Associated Press. TRAN- SCRIPTION SERVICE: Standard Radio Library. PERSONNEL Manager John H. Bennett Chief Announcer Jack Wagner Publicity Director A. M. Atkinson Musical Director Omer Wright Chief Engineer Taubner G. Hamma POLICIES All foreign language programs must submit continuities and translations 36 hours before program time. Wines and beers may be men- tioned— not hard liquors. Merchandising: A daily column for program promotion in the Watsonville Register-Paja- ronian. Commercial features with universal appeal receive full publicity in this town's only daily newspaper, and promotional spots on the air. COLORADO Population 1,071,000 Number of Families 275,450 Number of Radio Homes 235,050 Retail Sales $302,559,000 Auto Registrations 316,050 KGIW ALAMOSA— EST. 1929 FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: Leonard E. Wilson. OPERATED BY: Leonard E. Wilson. BUSINESS ADDRESS: Alamosa, Colo. PHONE: Alamosa 26. STU- DIO ADDRESS: Alamosa. Colo. TRANSMIT- TER LOCATION: Alamosa. Colo. TIME ON THE AIR: Shares Time with KIDW. TRAN SCRIPTION SERVICE: C. P. MacGregor. POLICIES Advertising of alcoholic beverages accepted. REPRESENTATIVE Cox and Tanz KVOR "VOICE OF THE ROCKIES" COLORADO SPRINGS— EST. 1922 CBS FREQUENCY: 1270 Kc. POWER: 1000 Watts. OWNED BY: Outwest Broadcasting Co. OP- ERATED BY: Same. BUSINESS ADDRESS: Antlers Hotel. PHONE: Main 278. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Platte Ave. East of city limits. TIME ON THE AIR: 6:45 A.M. to midnight. NEWSPAPER AF- FILIATIONS: Colorado Springs Gazette & Tele- graph. NEWS SERVICE: Associated Press. TRANSCRIPTION SERVICES: NBC Thesaurus, Standard Radio. & Lang-Worth Features. MAINTAINS ARTISTS BUREAU. PERSONNEL President E. K. Gaylord Artists Bureau Head Zell Wade Chief Announcer Robert Freed Station Manager Hugh B. Terry Commercial Sales Mgr Fred C. Mueller Publicity Director Wauhillau La Hay Musical Director Arbor Fuller Chief Engineer E. H. Taylor POLICIES No hard liquor accounts accepted. Merchandising: Special merchandising de- partment under full time merchandising man. Dealer contacts, counter and window dis- plays, letters to dealers, product surveys, etc. REPRESENTATIVE E. Katz Special Adv. Agency 201 KFEL "THE NEW CRY OF THE OLD WEST" DENVER—EST. 1923 MUTUAL— NBC (Blue) FREQUENCY: 920 Kc. POWER: 500 Watts. OWNED BY: Eugene P. O'Fallon, Inc. OPER- ATED BY: Eugene P. O'Fallon, Inc. BUSI- NESS ADDRESS: Albany Hotel. PHONE: Key- stone 0178. STUDIO ADDRESS: Albany Hotel. TRANSMITTER LOCATION: 5580 West 20th Ave. TIME ON THE AIR: 6:00 A.M. to 12:30 A.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICES: NAB Library and World Broadcasting System. PERSONNEL President Gene O'Fallon Commercial Manager Frank Bishop Chief Announcer Bill Wales Station Manager Gene O'Fallon Sales Manager Holly Moyer Publicity Director Dick Crosswhite Chief Engineer Pade Veatch POLICIES Hard liquor after 9 P.M. only. Foreign language announcements must be repeated in English. Mailing lists available for retailers, whole- salers and jobbers. REPRESENTATIVE John Blair & Company KLZ "THE PIONEER OF THE WEST" DENVER— EST. 1920 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 560 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: KLZ Broad- casting Co. OPERATED BY: KLZ Broadcasting Co. BUSINESS ADDRESS: Shirley Savoy Hotel. PHONE: Main 4271. STUDIO ADDRESS: Shirley Savoy Hotel. TRANSMITTER LOCA- TION: Englewood. TIME ON THE AIR: 6:00 A.M. to 12:00 midnight (daily); 7:00 A.M. to 12:00 midnight (Sunday). NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: Associated Program Service. PERSONNEL President E. K. Gaylord Station Manager F. W. Meyer Chief Announcer Matthew McEniry Sales Manager Frank Quinn Publicity Director Charles Inglis Musical Director Les Weelans Chief Engineer T. A. MacClelland POLICIES Does not accept liquor advertising or for- eign language accounts. Careful supervision is given to all copy, in particular to those pertaining to medical accounts. Operates a merchandising department and an exclusive screen trailer service in Denver. A weekly program schedule is mailed to a list numbering 7,500. REPRESENTATIVE E. Katz Special Adv. Agency KOA "DENVER'S RADIO CITY" DENVER— EST. 1924 NATIONAL BROADCASTING CO. (BASIC RED) FREQUENCY: 830 Kc. POWER: 50,000 Watts. OWNED BY: General Electric Co. OPERATED BY: National Broadcasting Co. BUSINESS ADDRESS: 1625 California St. PHONE: Main 6211. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Colfax Ave. TIME ON THE AIR: 6:30 A.M. to mid- night. NEWS SERVICE: Denver Post. TRAN- SCRIPTION SERVICES: Full facilities. MAIN- TAINS ARTISTS BUREAU. PERSONNEL President Gerard Swope Commercial Manager A. W. Crapsey Artists Bureau Head Duncan McColl Chief Announcer C. C. Moore Station Manager R. H. Owen Sales Manager. A. W. Crapsey Publicity Director Jas. MacPherson Musical Director Carl Wieninger Chief Engineer C. A. Peregrine POLICIES Policies same as those of National Broad- casting Company. REPRESENTATIVE National Broadcasting Co., Inc. KPOF DENVER— EST. 1928 FREQUENCY: 880 Kc. POWER: 500 Watts. OWNED BY: Pillar of Fire (A Corporation). OPERATED BY: Pillar of Fire (A Corporation) BUSINESS ADDRESS: 1845 Champa St. STU- DIO ADDRESS: 1845 Champa St. TRANSMIT- TER LOCATION: Denver. TIME ON THE AIR: Shares Time with KFKA. POLICIES Station does not sell time. 202 KVOD "THE VOICE OF DENVER" DENVER— EST. 1925 NATIONAL BROADCASTING CO. FREQUENCY: 920 Kc. POWER: 500 watts. OWNED BY: Colorado Radio Corp. OP- ERATED BY: Same. BUSINESS ADDRESS: 202 Continental Oil Bldg. PHONE: Tabor 2291. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: So. Federal & Alameda outside of Denver. TIME ON THE AIR: 8:30 A.M. to midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICES: Standard Radio & Associated Library. PERSONNEL President W. D. Pyle Commercial Manager Jerry Akers Chief Announcer J. E. Finch Station Manager T. C. Ekrem Publicity Director B. H. Stanton Musical Director J. E. Finch Chief Operator D. Garretson POLICIES No stated special policies. REPRESENTATIVE Edward Petry & Co. ♦ KIUP "THE VOICE OF THE SAN JUAN BASIN" DURANGO— EST. 1935 FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: San Juan Broadcasting Co., Inc. OPERATED BY: San Juan Broadcasting Co.. Inc. BUSINESS ADDRESS: 2800 Main Ave. PHONE: 117. STUDIO ADDRESS: 2800 Main Ave. TRANSMITTER LOCATION: 2800 Main Ave. TIME ON THE AIR: 7:30 A.M. to 9:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President M. L. Cummins Commercial Manager R. M. Beckner Station Manager Raymond M. Beckner Sales Manager Raymond M. Beckner Chief Engineer Mel Williams POLICIES Both liquor and foreign language accounts accepted. ♦ KFXJ "THE VOICE OF WESTERN COLORADO" GRAND JUNCTION— EST. 1926 FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: R. G. Howell and Chas. Howell doing business as Western Slope Broadcasting Co. OPERATED BY: West- ern Slope Broadcasting Co. BUSINESS AD- DRESS: La Court Hotel. PHONE: Grand Junc- tion 126. STUDIO ADDRESS: La Court Hotel and Hilcrest Manor. TRANSMITTER LOCA- TION: Grand Junction. TIME ON THE AIR: Unlimited license. NEWS SERVICE: Transra- dio Press, Radio News Association. TRAN- SCRIPTION SERVICE: C. P. MacGregor, Stand- ard Radio. PERSONNEL Managing Director R. G. Howell Commercial Manager Chas. Howell Engineer Fred S. Mendonhall Production Manager Norbourne E. Smith Dir. of Religious Broadcast . . Rev. M. E. Neville ♦ KFKA "NORTHERN COLORADO'S OWN STATION" GREELEY— EST. 1921 MUTUAL BROADCASTING SYSTEM FREQUENCY: 880 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: Mid-Western Radio Corp. OPERATED BY: Mid-Western Radio Corp. BUSINESS ADDRESS: 620 Eighth Ave. PHONE: 450-1. STUDIO ADDRESS: 620 Eighth Ave. TRANSMITTER LOCATION: Hoover Park. TIME ON THE AIR: 5:30 A.M. to 12:30 A.M. NEWS SERVICE: United Press. PERSONNEL President H. E. Green Chief Announcer Francis Price Station Manager H. E. Green POLICIES No stated special policies. ♦ KOKO "COME KOKO" LA JUNTA— EST. 1937 FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: The Southwest Broadcasting Co. OPERATED BY: The Southwest Broadcasting Co. BUSINESS ADDRESS: Box 225. Phone: "42." STUDIO ADDRESS: La Junta. TRANS- MITTER LOCATION: La Junta. TIME ON THE AIR: 6:00 A.M. to 9:30 P.M. (Mountain Time). NEWS SERVICES: La Junta Tribune, The Pueblo Chieftain & Radio News Assn. TRAN- SCRIPTION SERVICE: NBC Thesaurus, Stand- ard Radio. PERSONNEL President O. C. Samuel Commercial Manager C. R. Anderson Advertising Manager L. E. Wilson Chief Announcer George Holbert Station Manager Leonard E. Wilson Sales Manager R. B. Miller Publicity Director L. E. Wilson Chief Engineer Ralph Rae POLICIES Usual average station policies. 203 WTIC's Fertile Market as shown by the Jansky & Bailey Survey of This Rich Southern New England Market Tapping this Southern New England market has put a worthwhile plus on many a sales record. And Station WTIC is practically a must if you want to make the most of it for your product. As a market, WTIC's primary and secondary coverage areas include some 4,000,000 people living in Connecticut, West- ern Massachusetts, Eastern New York, Ver- mont and New Hampshire. Government figures show their income to be 15% above the national average as far as spendable dol- lars are concerned. And they account for 23% more retail sales and 50% more food sales per capita than the country at large. WTIC THE TRAVELERS BROADCASTING SERVICE CORPORATION Paul W. Morency, General Manager National Representatives CHICAGO DETROIT Ross Federal's thorough check of their listen- ing habits shows that WTIC fits this rich market like a glove — with 60.72% of these families listening to WTIC at a given time compared to 24.37% for the next most pop- ular station. This 149% greater coverage can assure you a full measure of profits when you dip into this market with Station WTIC. Write today for our new 32 page brochure giving full details on the Ross Federal Survey and facts about the WTIC billion dollar market. 50,000 WATTS HARTFORD, CONN. MEMBER N. B. C. RED NETWORK and YANKEE NETWORK James F. Clancy, Business Manager : WEED b COMPANY NEW YORK SAN FRANCISCO 204 KIDW "THERE'S NO USE TALKING UNLESS YOU'RE HEARD" LAMAR— EST. 1932 SOUTHWEST BROADCASTING COMPANY FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: Southwest Broadcasting Co. OPERATED BY: Leonard E. Wilson. BUSINESS ADDRESS: 129 W. Elm St. PHONE: 16. STU- DIO ADDRESS: 129 W. Elm St. TRANSMITTER LOCATION: Lamar. TIME ON THE AIR: 7:00 A.M. to 6:00 P.M. NEWS SERVICE: Trans- radio Press. TRANSCRIPTION SERVICE: C. P. MacGregor. PERSONNEL President and Advertising Manager, Leonard E. Wilson General Manager Sherrill Ellsworth Musical Director Jack Phillips Chief Engineer J. E. Phillips POLICIES Accepts liquor and foreign language ac- counts. Merchandising: Newspaper pictures and stories, supplementary spot announcements, window display cards, personal dealer con- tacts and cooperation. REPRESENTATIVE Cox & Tanz, Inc. KGHF PUEBLO— EST. 1928 NATIONAL BROADCASTING CO. (BLUE & RED) FREQUENCY: 1320 Kc. POWER: 500 Watts. OWNED BY: Curtis P. Ritchie. OPERATED BY: Same. BUSINESS ADDRESS: 113 Broad- way. PHONE: 3877. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. NEWS SERVICE: Local paper tieup (A.P.). TRANSCRIPTION SERVICE: World Broadcast- ing System. PERSONNEL Owner Curtis P. Ritchie Chief Announcer Fred Amos Station Manager J. H. McGill Chief Engineer George Ikelman POLICIES No stated special policies. KGEK STERLING— EST. 1926 FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: Elmer G. Beehler. OPERATED BY: Elmer G. Beehler. BUSINESS ADDRESS: Fleming Road. PHONE: 679. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Shares time. POLICIES Clean novelty type of electrical transcription program will be accepted on alcoholic bever- age advertising. CONNECTICUT Population 1,741,000 Number of Families 419,850 Number of Radio Homes 422,610 Retail Sales $556,722,000 Auto Registrations 398,254 WICC BRIDGEPORT (New Haven)— EST. 1926 NBC (BLUE)— YANKEE— COLONIAL FREQUENCY: 600 Kc. POWER: 1000 watts, d.; 500 watts, n. OWNED BY: Southern Con- necticut Broadcasting Corp. OPERATED BY: The Yankee Network, Inc. BUSINESS AD- DRESS: Hotel Stratfield. PHONE: 6-1121. STUDIO ADDRESS: Hotel Stratfield. 1110 Chapel St., New Haven. TRANSMITTER LOCA- TION: Pleasure Beach. TIME ON THE AIR: 6:00 A.M. to 2:00 A.M. NEWS SERVICES: International News Service. Universal Serv- ice, Yankee Network News Service and Colon- ial Network News Service. TRANSCRIPTION SERVICES: Associated Library, Yankee Net- work Transcription Service. AFFILIATED with Yankee Network Artists Bureau. 205 PERSONNEL President John Shepard 3rd Commercial Manager Richard Voynow Advertising Manager C. McVarish Artists Bureau Head Van Sheldon Station Manager Joseph Lopez Sales Manager. Fred Rowe Publicity Director Al Stephenson Chief Engineer Garo Ray POLICIES Accepts liquor advertising restricted to facts concerning product. Other policies same as Yankee Network. Constant personal contact is maintained with the wholesale jobber and retail trade by members of the staff, as merchandising aids. REPRESENTATIVE i Edward Petry & Co., Inc. ♦ WDRC "THE ADVERTISING TEST STATION IN THE ADVERTISING TEST CITY" HARTFORD— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1330 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: WDRC, Inc. OPERATED BY: WDRC, Inc. BUSINESS AD- DRESS: 750 Main St. PHONE: 7-1188-9. STU- DIO ADDRESS: 750 Main St. TRANSMITTER LOCATION: Blue Hills Ave., Bloomfield. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. (daily); 9:30 A.M. to 1:00 A.M. (Sunday). NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Franklin M. Doolittle Commercial Manager Wm. F. Malo Advertising Manager Wm. F. Malo Chief Announcer Walter Haase Station Manager Franklin M. Doolittle Sales Manager Wm. F. Malo Publicity Director Walter Haase Musical Director Sterling V. Couch Chief Engineer Italo Martino POLICIES No liquor advertising — beer accepted. No foreign language accounts. Complete merchandising service at cost. REPRESENTATIVE International Radio Sales WTHT "THE VOICE OF HARTFORD" HARTFORD— EST. 1936 MUTUAL— COLONIAL FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: The Hartford Times. OPERATED BY: Same. BUSINESS ADDRESS: 983 Main St. PHONE: 7-6481. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to midnight. NEWS- PAPER AFFILIATION: The Hartford Times. NEWS SERVICES: Press Radio Bureau and Associated Press. TRANSCRIPTION SERVICES: Associated Music Publishers, Standard Radio. PERSONNEL Station Manager Cedric W. Foster Commercial Manager Norbert O'Brien Program Director Walcott Wyllie Chief Engineer Richard K. Blackburn POLICIES Takes no liquor advertising of any kind or nature whatsoever. Will take foreign lan- guage programs but reserves at all times the right of absolute supervision of accounts on such programs. Merchandising: Able to accord commercial program news space in The Hartford Times but not too heavy a story. The Times will not publicize its own programs fo the ex- clusion of the other stations in Hartford and feels that too much publicity is taking an un- fair advantage. REPRESENTATIVE J. P. McKinney & Son WTIC HARTFORD NBC (RED)— YANKEE NETWORK FREQUENCY: 1040 Kc. POWER: 50000 Watts. OWNED BY: Travelers Indemnity Co. OPERATED BY: Travelers Broadcasting Serv- ice Corp. BUSINESS ADDRESS: 26 Grove St. PHONE: Hartford 2-3181. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Avon. TIME ON THE AIR: (Daily) 6:00 A.M. to 1:00 A.M.; (Sunday) 8:45 A.M. to 1:00 A.M. NEWS SERV- ICE: Yankee Network News. TRANSCRIPTION SERVICE: World Library Service. PERSONNEL Chief Announcer Fred Wade Station Manager P. W. Morency Sales Manager J. F. Clancy Publicity Director G. Malcolm-Smith Musical Director Moshe Paranov Chief Engineer J. C. Randall POLICIES Beer and light wine advertising accepted. Hard liquor advertising is not acceptable to the station. Merchandising in connection with commer- cial programs is done at the client's expense. All new programs are publicized in our general program resume. REPRESENTATIVE Weed & Company 206 WNBC "SERVING CENTRAL CONNECTICUT" NEW BRITAIN— EST. 1935 REGIONAL AFFILIATION (?) FREQUENCY: 1380 Kc. POWER: 250 Watts. OWNED BY: State Broadcasting Corp. OPER- ATED BY: State Broadcasting Corp. BUSINESS ADDRESS: 147 Main St. PHONE: 240-1. STU- DIO ADDRESS: 147 Main St. TRANSMITTER LOCATION: Cedar St., Newington. TIME ON THE AIR: 7:00 A.M. to local sunset. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Standard Library. PERSONNEL President Patrick J. Goode Commercial Manager R. W. Davis Chief Announcer Hal Goodwin Station Manager Richard W. Davis Publicity Director Milt Berkowitz Musical Director Doris M. Peck Chief Engineer Rogers B. Holt POLICIES All contracts subject to station approval and governmental regulations. The station reserves the right to refuse or discontinue any adver- tising for reasons satisfactory to the manage- ment. All talks, programs, political speeches, contests, continuities, etc., must be submitted in advance for review by the program director. ♦ WELI "NEW HAVEN'S OWN STATION" NEW HAVEN— EST. 1935 FREQUENCY: 900 Kc. POWER: 500 Watts. OWNED BY: Patrick J. Goode. OPERATED BY: City Broadcasting Corp. BUSINESS ADDRESS: 221 Orange St. PHONE: 8-1133. STUDIO ADDRESS: 221 Orange St. TRANSMITTER LOCATION: West Haven. TIME ON THE AIR: Sunrise to local sunset. NEWS SERVICE: Transradio Press. MAINTAINS ARTISTS' BU- REAU. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President Patrick J. Goode Commercial Manager James T. Milne Artists' Bureau Head Marion Reynolds Chief Announcer Charles Wright Station Manager James T. Milne Sales Manager James T. Milne Publicity Director Sidney Golluboff Musical Director Marion Reynolds Chief Engineer J. Gordon Key worth POLICIES Accepts beer and wine advertising and programs in Italian and Polish as these are the two dominant foreign nationalities in lo- cality. All script material must be submitted two weeks in advance of program and must comply with all legislative demands such as FCC rulings . . . particularly in food and drug copy. Musical programs must be submitted one week in advance in order to allow for clear- ing of restricted numbers. Merchandising: Handles all requests for samples by sending people to their neighbor- hood stores where product has distribution; also handle contest awards. On occasion contacts dealer outlets, retail outlets and obtains distribution for products. REPRESENTATIVE Gene Furgason & Co. ♦ WNLC "THE FRIENDLY VOICE OF THE THAMES" NEW LONDON— EST. 1936 YANKEE-COLONIAL-MUTUAL FREQUENCY— 1500 Kc. POWER: 100 Watts. OWNED BY: Thames Broadcasting Corp. OPERATED BY: Thames Broadcasting Corp. BUSINESS ADDRESS: Mohican Hotel. PHONE: New London 3353-4. STUDIO ADDRESS: Mohi- can Hotel. TRANSMITTER LOCATION: Win- throp Point. TIME ON THE AIR: 7:30 A.M. to local sunset. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President R. J. Morey Commercial Manager G. J. Morey Advertising Manager Robert Howell Artists' Bureau Head Len Stevens Chief Announcer Paul R. Swimelar Station Manager G. J. Morey Sales Manager Charles Barnes Publicity Director G. J. Morey Musical Director Richard Benvenuti Chief Engineer Neil Spencer POLICIES No special liquor or foreign language restrictions. WATR "VOICE OF WATERBURY" WATERBURY— EST. 1934 INTERCITY FREQUENCY: 1190 Kc. POWER: 100 Watts. OWNED BY: WATR Co., Inc. OPERATED BY: WATR Co., Inc. BUSINESS ADDRESS: 71 Grand St. PHONE: 3-5161. STUDIO ADDRESS: 71 Grand St. TRANSMITTER LOCATION: 47 Grand St. TIME ON THE AIR: 7:30 A.M. to 8:00 P. M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: C. P. MacGregor. PERSONNEL President Harold Thomas Commercial Manager Sam Elman Advertising Manager Sam Elman Chief Announcer James Parker Station Manager Harold Thomas Sales Manager Sam Elman Publicity Director Chas. Cutler Musical Director Romeo Delfino Chief Engineer Norman Blake 207 POLICIES No special policies or restrictions. WBRY "THE PIONEER HIGH FIDELITY BROADCASTING STATION" WATERBURY— EST. 1934 MUTUAL— COLONIAL FREQUENCY: 1530 Kc. POWER: 1000 Watts. OWNED BY: American-Republican, Inc. OP- ERATED BY: Same. BUSINESS ADDRESS: 136 Grand St., Waterbury — 152 Temple St.. New Haven. PHONE: Waterbury 3-1125 — New Haven 7-1243. TIME ON THE AIR: 8:00 A.M. to 12:00 midnight. NEWSPAPER AF- FILIATION: Waterbury Republican and Water- bury American. NEWS SERVICE: United Press. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President W. J. Pape Commercial Manager E. J. Frey Advertising Manager E. J. Frey Artists Bureau Head D. H. Halpern Chief Announcer D. H. Halpern Station Manager E. J. Frey Sales Manager E. J. Frey Publicity Director E. Christy Erk Musical Director D. H. Halpern Chief Engineer S. E. Warner POLICIES No special restrictions as to liquor or foreign language programs. Merchandising: The merchandising depart- ment of the Waterbury Republican and Amer- ican is occasionally used for regular mer- chandising service requested by national ad- vertisers. REPRESENTATIVE Joseph Hershey McGillvra DELAWARE Population 261,000 Number of Families 64,270 Number of Radio Homes 52,850 Retail Sales $76,877,000 Auto Registrations 56,629 WDEL WILMINGTON— EST. 1922 NBC (RED)— INTER-CITY— MASON DIXON FREQUENCY: 1120 Kc. POWER: 500 watts, d.; 250 watts, n. OWNED BY: WDEL, Inc. OPERATED BY: Same. BUSINESS ADDRESS: 10th and King Sts. PHONE: 7268. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: North East Boulevard. TIME ON THE AIR: 9:00 A.M. to midnight. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Lang-Worth. PERSONNEL President Clair R. McCollough Commercial Manager J. Gorman Walsh Program Manager Edw. Browning Station Manager J. Gorman Walsh Publicity Director Lonny Starr Chief Engineer J. E. Mathiot POLICIES Station reserves the right to censor copy. REPRESENTATIVE Paul H. Raymer Co. WILM WILMINGTON— EST. 1922 MASON DIXON GROUP FREQUENCY: 1420 Kc. POWER: 100 watts. OWNED BY: Delaware Broadcasting Co., Inc. OPERATED BY: Same. BUSINESS ADDRESS: 920 King St. PHONE: 7268. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Carrcroft. TIME ON THE AIR: 7:00 A.M. to 9:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Lang-Worth. PERSONNEL President Clair R. McCollough Commercial Manager J. Gorman Walsh Program Manager Sidney Horwita Station Manager J. Gorman Walsh Publicity Director Irene Barry Chief Engineer J. E. Mathiot POLICIES Station reserves the right to censor copy. 208 DISTRICT OF COLUMBIA Population 627,000 Number of Families 159,950 Number of Radio Homes 145,510 Retail Sales $330,813,000 Auto Registrations 181,319 WJSV WASHINGTON, D. C— EST. 1926 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1460 Kc. POWER: 10J00 Watts. OWNED BY: Columbia Broadcasting System. OPERATED BY: Columbia Broadcast- ing System. BUSINESS ADDRESS: 817 Earle Bldg. PHONE: Metropolitan 3200. STUDIO ADDRESS: 817 Earle Bldg. TRANSMITTER LO- CATION: Mt. Vernon Memorial Highway— 4 Vz miles south of White House. TIME ON THE AIR: (daily) 7:00 A.M. to 1:00 A.M. (Sunday) 8:00 A.M. to 1:00 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Full facili- PERSONNEL Commercial Manager A. D. Willard, Jr. Chief Announcer Larry Elliott Station Manager A. D. Willard, Jr. Publicity Director Ann Gillis Chief Engineer Clyde Hunt POLICIES Does not accept liquor advertising, has no foreign language accounts, and follows the general policies of the Columbia Broadcasting System. REPRESENTATIVE Radio Sales WMAL WASHINGTON, D. C— EST. 1925 NATIONAL BROADCASTING CO. (BASIC BLUE) FREQUENCY: 630 Kc. POWER: 500 Watts, d.; 250 Watts, n. OWNED BY: M. A. Leese Radio Corp. OPERATED BY: National Broad- casting Co. BUSINESS ADDRESS: TransLux Bldg. Phone: District 0300. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: 712— 11th St. TIME ON THE AIR: 6:30 A.M. to 2:00 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICES: NBC Thesaurus, NAB Library. PERSONNEL President Norman Leese Commercial Manager John H. Dodge Advertising Manager John H. Dodge Station Manager Kenneth H. Berkeley Sales Manager John H. Dodge Publicity Director Phebe M. Gale Musical Director Fred Shawn Chief Engineer A. E. Johnson POLICIES Does not accept hard liquor or wine adver- tisements, nor foreign language accounts. NBC policies apply otherwise. REPRESENTATIVE National Broadcasting Co., Inc. ♦ WOL "MUTUAL'S STATION FOR THE DISTRICT OF COLUMBIA" WASHINGTON, D. C— EST. 1927 MUTUAL— INTERCITY FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: American Broadcasting Co. OP- ERATED BY: American Broadcasting Co. BUSI- NESS ADDRESS: 1627 K St. N.W. PHONE: Metro 0012-3-4. STUDIO ADDRESS: 1627 K St. N.W. TRANSMITTER LOCATION: Annapolis Hotel. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. NEWS SERVICE: Transradio Press. TRAN- SCRIPTION SERVICES: Associated Music Pub- lishers, Standard Music Library, Lang-Worth Productions and NAB Library. PERSONNEL President Le Roy Mark Station Manager W. B. Dolph Commercial Manager Henry V. Seay Chief Announcer Stephen McCormick Sales Manager Henry V. Seay Publicity Director M. E. Cronan Musical Director Frank Burger Chief Engineer H. H. Lyon POLICIES Liquor and beer ads carried on week days only. No disease cures. Controversial sub- jects only when of news value. 209 Foreign language programs accepted only if, in station's opinion, there are enough of that nationality located within transmitter service area to justify broadcast. Merchandising features: On contracts for 13 weeks or more, letters will be mailed to whole- salers, retailers and chain store buyers to ac- quaint them with the radio program. First 50 letters mailed at no cost to client; additional letters charged at cost. Display material will be distributed to key chains. Publicity re- leases are sent to some 25 newspapers and trade journals. Station break announcements are made prior to all new programs going on the air, without cost to advertiser. REPRESENTATIVE Transamerican Broadcasting & Television Corp. WRC WASHINGTON, D. C— EST. 1923 NATIONAL BROADCASTING CO. (BASIC RED) FREQUENCY: 950 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: National Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: TransLux Bldg. PHONE: District 0300. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 3308— 14th St. TIME ON THE AIR: 6:00 A.M. to 1:00 A.M. NEWS SERVICE: United Press. TRANSCRIP- TION SERVICES: NBC Thesaurus & NAB Library. PERSONNEL President Lenox R. Lohr Commercial Manager John H. Dodge Advertising Manager John H. Dodge Station Manager Kenneth H. Berkeley Sales Manager John H. Dodge Publicity Director Phebe M. Gale Musical Director Fred Shawn Chief Engineer A. E. Johnson POLICIES We will not accept hard liquor or wine ad- vertisements, or foreign language accounts. NBC policies apply otherwise. REPRESENTATIVE National Broadcasting Co., Inc. FLORIDA Population 1,670,000 Number of Families 421,025 Number of Radio Homes 267,090 Retail Sales $425,807,000 Auto Registrations 386,907 WFLA "SERVING THE TAMPA TRADE TERRITORY" CLEARWATER— EST. 1925 NATIONAL BROADCASTING CO. FREQUENCY: 620 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Fla. West Coast Broadcasting Co., Inc. OPERATED BY: Fla. West Coast Broadcasting Co., Inc. BUSI- NESS ADDRESS: Tair Bldg., Tampa. PHONE: M H 1828- and H 1829, Tampa — Clearwater 2753. STUDIO ADDRESS: Tair Bldg., Tampa. TRANSMITTER LOCATION: Bayview. TIME ON THE AIR: 7:00 A.M. to midnight. NEWS SERVICE: Press Radio Bureau. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERV- ICE: Own recording equipment. PERSONNEL President H. H. Baskin Com. Mgr. & V-P W. Walter Tison Advertising Manager W. Walter Tison Artists' Bureau Head Maxine Jones Chief Announcer Mardi Liles Station Manager .W. Walter Tison Sales Manager Melvin A. Myer (Local) Publicity Director Thos. A. Morton Musical Director Paul Jones Chief Engineer Joe Mitchell POLICIES Liquor programs must be in good taste. Foreign language programs not accepted. Limited merchandising is offered in keep- ing with size of the account. Exploitation is carried out in accord with wishes of advertiser and at his expense. REPRESENTATIVE Gene Furgason & Co. 210 WMFJ "THE TOPS IN PROGRAMS AT THE TOP OF YOUR DIAL" DAYTONA BEACH— EST. 1934 FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: W. Wright Esch. OPERATED BY: W. Wright Esch. BUSINESS ADDRESS: 126 Vz Magnolia Ave. PHONE: 91. STUDIO AD- DRESS: 126 Vz Magnolia Ave. TRANSMITTER LOCATION: 126 Vz Magnolia Ave. TIME ON THE AIR: 8:00 A.M. to 11:00 P.M. (daily); 8:00 A.M. to 9:00 P.M. (Sunday). NEWS SERV- ICE: Radio News Assoc. PERSONNEL Commercial Manager Ed Sims Chief Announcer Ray Clancy Station Manager W. Wright Esch Chief Engineer W. K. Ellenwood POLICIES No liquor accounts accepted. REPRESENTATIVE Cox & Tanz, Inc. ♦ WRUF "THE VOICE OF FLORIDA" GAINESVILLE FREQUENCY: 830 Kc. POWER: 5000 Watts. OWNED BY: State and University of Florida. OPERATED BY: Same. BUSINESS ADDRESS: University Campus. PHONE: 1000 Ext. 55. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Same. TIME ON THE AIR: Daytime to local sunset at Denver, Colo. TRANSCRIP- TION SERVICE: World Broadcasting System. NAB Library. PERSONNEL Station Executive Garland Powell Asst. Director Russell McCaughan Chief Announcer George Walsh Chief Engineer Joseph Weil POLICIES Advertising of alcoholic beverages not ac- cepted. Foreign language accounts and pat- ent medicine accounts not accepted. ♦ WJAX (SUMMER) "WJAX, JACKSONVILLE IN FLORIDA, THE LAND OF OCEAN BREEZES" (WINTER) "WJAX, JACKSONVILLE IN FLORIDA, THE LAND OF SUNSHINE" JACKSONVILLE— EST. 1925 NATIONAL BROADCASTING CO. FREQUENCY: 900 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: City of Jacksonville. OPERATED BY: Same. BUSI- NESS ADDRESS: No. 1 Broadcast Place. PHONE: 5-5821-2. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Hyde Park Country Club. TIME ON THE AIR: (daily) 7:00 A.M. to 1:00 A.M. — (Sunday) 8:00 A.M. to midnight. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL Commissioner in Charge Thos. C. Imeson Station Manager and Chiei Engineer lohn T. Hopkins, III Merchandising Manager Ralph Feather POLICIES Advertising of alcoholic beverages not ac- cepted, excepting beer and wine. Merchandising: Merchandising manager as- sists in making merchandise displays, send- ing out mimeographed letters and other types of merchandising requested by sponsors, there being no charge other than material used, stationery, stamps, etc. REPRESENTATIVE Craig & Hollingbery, Inc. ♦ WMBR JACKSONVILLE— EST. 1934 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1370 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Fla. Broadcast- ing Co. OPERATED BY: Fla. Broadcasting Co. BUSINESS ADDRESS: P. O. Box 4428. PHONE: 5-4387-8. STUDIO ADDRESS: Atlantic National Bank Bldg. TRANSMITTER LOCATION: South Jacksonville. TIME ON THE AIR: 7:00 A.M. to midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Library. PERSONNEL President Frank King Chief Announcer Chas. Stone Musical Director Marie Elliott Chief Engineer H. B. Greene POLICIES No hard liquor advertising accepted. Carries out a monthly distribution check on all food and drug items. REPRESENTATIVE Paul H. Raymer Co. ♦ WLAK LAKELAND— EST. 1936 FREQUENCY: 1300 Kc. POWER: 100 Watts. OWNED BY: Lake Region Broadcasting Co. OPERATED BY: Lake Region Broadcasting Co. BUSINESS ADDRESS: New Florida Hotel. PHONE: 2128. STUDIO ADDRESS: New Florida Hotel. TRANSMITTER LOCATION: Lakeland. TIME ON THE AIR: Full Time License. TRAN- SCRIPTION SERVICE: C. P. MacGregor. World Broadcasting System. PERSONNEL Manager John Reagin POLICIES Advertising of alcoholic beverages not ac- cepted excepting beer and wine. 211 WKAT... The Station Where the Nation Comes to Play! PRESENTS . NATIONAL COVERAGE— A MASS MAR- KET—CONCENTRATED IN SOUTH FLORIDA A varied program schedule designed for entertainment . . . news . . . education . . . and other religious, educational, civic and sports programs . . . WKAT MIAMI BEACH 1500 KC . . . at the TOP of the dial : — Western Electric "High Fidelity" Equipment used exclusively. — Direct United Press Teletype News Service. — Complete Associated Music Service. — New Baldwin Pianos and Hammond Organ. — Program service especially designed for local interest. — Located in its own accoustically treated stu- dios, entirely air-conditioned — at 1759 N. Bay Eoad, Miami Beach. WCOA PENSACOLA, FLA. INCREASES POWER TO 1.000 Watts LS. NO INCREASE IN RATES! Number of radio homes in day-time listening area will be more than five times the number reached by this station in 1937; covering the rich agricultural sections of northern Florida and southern Alabama. Night-time signal strength, through improved broadcast- ing facilities of WCOA, will be four times greater than last year! For extra radio value at no extra cost, include WCOA on all southern broadcast schedules. Write direct to station or representatives for complete details regarding coverage. Owned by the News-Journal Company, assuring thorough newspaper cooperation. Represented by: JOHN H. PERRY ASSOCIATES WM. K. DORMAN, Manager 225 West 39th St., New York City— Tele. BRyant 9-3357 Chicago • Detroit • Atlanta (R. J. Bidwell, San Francisco, Los Angeles) WIOD "RADIO CITY OF THE SOUTH" "BEST ON THE DIAL" " MIAMI— EST. 1926 NBC— (Red and Blue) FREQUENCY: 610 Kc. POWER: 1000 Watts. OWNED BY: Isle of Dreams Broadcasting Co. OPERATED BY: Isle of Dreams Broadcasting Co. BUSINESS ADDRESS: News Tower. PHONE: 3-6444. STUDIO ADDRESS: News Tower. TRANSMITTER LOCATION: Miami. TIME ON THE AIR: 7:00 a.m. to 12:00 mid- night (daily); 8:00 a.m. to 12:00 midnight (Sun- day). NEWSPAPER AFFILIATION: Miami Daily News. NEWS SERVICE: United Press. International News Service. TRANSCRIP- TION SERVICE: NBC Thesaurus, Associated Library. PERSONNEL President D. I. Mahoney Vice-Pres. and Genl. Mgr Hal Leyshon Commercial Manager S. A. Vetter Chief Announcer Bill Pennell Station Manager Martin S. Wales Publicity Director Martin S. Wales Musical Director Earl Barr Hanson Chief Engineer .Milton C. Scott Jr. POLICIES Advertising of alcoholic beverages, except- ing beer and wine, not accepted. REPRESENTATIVE Craig & Hollingbery, N. Y., Chicago San Francisco, Atlanta ♦ WQAM "THE VOICE OF TROPICAL AMERICA" MIAMI—EST. 1921 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 560 Kc. POWER: 1000 watts. OWNED BY: Miami Broadcasting Co. OP- ERATED BY: Miami Broadcasting Co. BUSI- NESS ADDRESS: Postal Bldg.. PHONE: 26121. STUDIO ADDRESS: Postal Bldg. TRANSMIT- TER LOCATION: 14th St. & Biscayne Bay. TIME ON THE AIR: 6:00 a.m. to Midnight. NEWS SERVICES: United Press, Transradio Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President Fred W. Borton Commercial Manager Norman MacKay Advertising Manager Norman MacKay Artists Bureau Head Hazel McGuire Chief Announcer Walt Svehla Station Manager Fred Mizer Sales Manager Norman MacKay Publicity Director Leslie Harris Musical Director Jack Thurston Chief Engineer Ralph Nulsen 212 POLICIES No liquor except light wines, beer. Will take Spanish programs if English equivalent used at same time. Merchandising: Direct mail, surveys, and general assistance. REPRESENTATIVE Gene Furgason & Company ♦ WKAT MIAMI BEACH— EST. 1937 FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: A. Frank Katzentine. OPERATED BY: Same. BUSINESS ADDRESS: 1759 N. Bay Rd. PHONE: 5-7471. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to 12:30 P.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Associated Music Library. PERSONNEL Owner A. Frank Katzentine Station Manager Jan Musselman Asst. Station Manager Betty Lee Taylor ♦ WDBO ORLANDO— EST. 1924 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 580 Kc. POWER: 5000 Watts, d.; 1000 watts, n. OWNED BY: Orlando Broadcasting Co., Inc. OPERATED BY: Or- lando Broadcasting Co., Inc. BUSINESS AD- DRESS: Ft. Gatlin Hotel, 563 N. Orange Ave. PHONE: 6181-5957. STUDIO ADDRESS: Ft. Gatlin Hotel, 563 N. Orange Ave.; Deland Extension Studio: Chamber of Commerce Bldg., Deland. TIME ON THE AIR: (daily) 7:00 a.m. to 12:15 a.m., (Sunday) 7:30 a.m. to 12:15 a.m. NEWS SERVICE: United Press. MAINTAINS ARTISTS BUREAU: TRANSCRIPTION SER- VICE: World Library. PERSONNEL President Col. Geo. C. Johnston Commercial Manager Harold P. Danforth Local Advertising Manager J. M. Pedrick Artists Bureau Head W. Kimble Chief Announcer W. Gage McBride Station Manager Harold P. Danforth Sales Manager Harold P. Danforth Publicity Director Lenoir C us hm an Program Director Emily Beckett Musical Director Walter Kimble Chief Engineer J. E. Yarbrough POLICIES Wine and beer only; no liquor. Foreign language programs not accepted because of extremely limited number of foreign speaking families within service area. REPRESENTATIVE Paul H. Raymer Company WDBO FLORIDA'S 2nd BEST STATION i PRIMARY &. SECONDARY DAYTIME COVERAGE V/DBO-ORLANDO. FLA 5000 WATTS DAY 1000 WATTS NIGHT CBS Affiliate WDBO— Orlando, Florida 213 WCOA "VOICE OF WEST FLORIDA" PENSACOLA— EST. 1926 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1340 Kc. POWER: 1000 Watts. OWNED BY: Pensacola Broadcasting Co. OPERATED BY: Pensacola Broadcasting Co. BUSINESS ADDRESS: P. O. Box 1368. STUDIO ADDRESS: San Carlos Hotel. TRANS- MITTER LOCATION: Pensacola Bay Bridge. TIME ON THE AIR: 7:00 p.m. to 11:00 p.m. NEWSPAPER AFFILIATION: News-Journal Co. NEWS SERVICE: Press Radio Bureau. TRANS- CRIPTION SERVICE: NBC Thesaurus. PERSONNEL President John H. Perry Commercial Manager R. R. Powell Chief Announcer Jas. Hendrix General Manager Henry G. Wells, Jr. Musical Director C. J. Edmiston Chief Engineer Beecher Hayford POLICIES No liquor; advertising copy week in ad- vance— foreign population negligible. WE HAVE TRIPLED OUR BUSINESS IN ONE YEAR WJNO WEST PALM BEACH, FLORIDA WEED AND CO., NEW YORK NATIONAL REPRESENTATIVES Merchandising: Letters to trade — special posters in stores, taxicab (rear tire covers), posters on all municipal vehicles. Trade sur- veys. REPRESENTATIVE John H. Perry Assoc. WFOY "THE BIRTHPLACE OF A NATION" ST. AUGUSTINE— EST. 1937 FREQUENCY: 1210 Kc. POWER: 250 Watts (daytime). OWNED BY: Fountain of Youth Properties, Inc. OPERATED BY: Foun- tain of Youth Properties, Inc. BUSINESS AD- DRESS: Fountain of Youth Gardens. PHONE: 1400. STUDIO ADDRESS: Fountain of Youth Gardens. TRANSMITTER LOCATION: Foun- tain of Youth Gardens. TIME ON THE AIR: 7:30 a.m. to 11:00 p.m. EST. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President Walter B. Fraser Commercial Manager . > R. D. Hudiburg Advertising Manager . . R. D. Hudiburg Station Manager R. M. Tigert Sales Manager R. D. Hudiburg Program Director Ruth Tanksley Chief Engineer Bradley Overton POLICIES Does not accept liquor advertising. REPRESENTATIVE Wellman Service WSUN "WHY STAY UP NORTH" ST. PETERSBURG— EST. 1928 NATIONAL BROADCASTING CO. FREQUENCY: 620 Kc. POWER: 5000 Watts- d., 1000 watts-n. OWNED BY: Chamber of Commerce. OPERATED BY: Chamber of Commerce. BUSINESS ADDRESS: P. O. Box 177. PHONE: 4747-8. STUDIO ADDRESS: Recreation Pier. TRANSMITTER LOCATION: Bay view. TIME ON THE AIR: 7:00 a.m. to 1:00 a.m. — Tues., Thurs.. Sat. & Sun. NEWS SERVICE: International News Service. MAIN- TAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL of "CONTROL BOARD" Commercial Manager Harold H. Meyer Chief Announcer Louis J. Link Station Manager Harold H. Meyer Sales Manager Jerry Wigley Chief Engineer Louis J. Link 214 POLICIES Beer and ale accounts accepted. No hard liquors — (in line with NBC policy). No for- eign language accounts. Advance copy for approval on all Patent Medicine acc'ts. Uses large poster cards front and rear of Municipal Railway Cars, as part of merchan- dising plan. REPRESENTATIVE Transamerican Broadcasting & Television Corp. WTAL "VOICE OF FLORIDA'S CAPITAL CITY" TALLAHASSEE— EST. 1935 FREQUENCY: 1310 Kc. POWER: 250 Watts-d., 100 Watts-n. OWNED BY: Fla. Cap- ital Broadcasters, Inc. OPERATED BY: Fla. Capital Broadcasters, Inc. BUSINESS AD- DRESS: Thomasville Rd. PHONE: 1310-R. STUDIO ADDRESS: Thomasville Rd. TRANS- MITTER LOCATION: Thomasville Rd. TIME ON THE AIR: 8:00 a.m. to 10:00 p.m. NEWS SERVICE: United Press. MAINTAINS ARTISTS BUREAU: TRANSCRIPTION SERVICES: World Broadcasting System. PERSONNEL President Gilbert Freeman Station Manager Richard Kingston Musical Director Lillian Kalil Chief Engineer J. H. Bailey POLICIES Does not accept liquor advertising. REPRESENTATIVE World Broadcasting System WDAE TAMPA— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1220 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Tampa Times Company. OPERATED BY: Tampa Times Com- pany. BUSINESS ADDRESS: Tampa Terrace Hotel. PHONE: M-1818. STUDIO ADDRESS: Tampa Terrace Hotel. TRANSMITTER LOCA- TION: Forest Hills Country Club, Area. TIME ON THE AIR: 7:00 A.M. to 12:00 midnight. NEWSPAPER AFFILIATION: Tampa Daily Times. NEWS SERVICE: TransTadio Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President David E. Smiley Commercial Manager L. S. Mitchell Chief Announcer Kenneth W. Skelton Station Manager L. S. Mitchell Publicity Director Virginia L. James Musical Director Dr. M. Platner Chief Engineer Wm. Pharr Moore POLICIES Hard liquor advertising not carried. Beer and light wine advertising accepted. Pro- grams in Spanish carried regularly. Reasonable amount of window display, local calls, letter service and newspaper tie- ins are available. REPRESENTATIVE E. Katz Special Adv. Agency WJNO "THE VOICE OF WEST PALM BEACH" WEST PALM BEACH— EST. 1936 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1200 kc. POWER: 250 watts- d., 100 watts-n. OWNED BY: Hazlewood, Inc. OPERATED BY: Hazlewood, Inc. BUSINESS ADDRESS: P. O. Box 189. PHONE: 5157-8. STUDIO ADDRESS: 1415 Okeechobee Road. TRANSMITTER LOCATION: 1415 Okeechobee Road. TIME ON THE AIR: 7:00 a.m. to 12:30 a.m. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: World Broadcast- ing Co. PERSONNEL President-General Manager. Geo. A. Hazelwood Vice-President Jay O'Brien Commercial Manager Geo. A. Hazlewood Secretary -Treasurer Miss Louise De Lea Chief Announcer Ben Decker Sales Manager Geo. A. Hazlewood Publicity Director Geo. A. Hazlewood Musical Director Mrs. C. C. Abbott Chief Engineer F. G. Carroll POLICIES Beer and wine acc'ts only; no hard liquor. No foreign language programs to date. Merchandising: The publicity dept. coop- erates with sponsor in every way possible. REPRESENTATIVE Weed & Company 215 FOR COMBINED RATES AND INFORMATION COMMUNICATE WITH GEORGIA BROADCASTING SYSTEM, COLUMBUS, Gi 216 GEORGIA Population 3,085,000 Number of Families 687,640 Number of Radio Homes 256,060 Retail Sales $484,693,000 Auto Registrations 410,583 GPC "VOICE OF S. W. GEORGIA" ALBANY— EST. 1934 FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: J. W. Woodruff, Sr. OPERATED BY: J. W. Woodruff, Sr. BUSINESS ADDRESS: 127V4 N. Jackson. PHONE: 1371-1370. STUDIO ADDRESS: 127V2 N. Jackson. TRANS- MITTER LOCATION: 127 Vfe N. Jackson. TIME ON THE AIR: 7:00 a.m. to 9:30 p.m. NEWS SERVICE: Local news. TRANSCRIPTION SERVICE: Associated Music. PERSONNEL President J. W. Woodruff, Sr. Chief Announcer Hubert Batey Station Manager R. L. Finch, Jr. Sales Manager R. L. Finch, Jr. Chief Engineer Jim Cunningham POLICIES No special policies or restrictions. REPRESENTATIVE J. J. Devine & Assoc. ♦ WGAU ATHENS— EST. 1938 FREQUENCY: 1310 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: J. K. Patrick & Co. OPERATED BY: J. K. Patrick & Co. BUSINESS ADDRESS: Athens. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Full Time License. * Operating under C. P. issued by FCC, at time of going to press. ♦ WAGA "ATLANTA'S WAVE OF WELCOME" ATLANTA— EST. 1937 NBC— (BLUE) FREQUENCY: 1450 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: Liberty Broad- casting Co. OPERATED BY: The Atlanta Journal. BUSINESS ADDRESS: Western Union Bldg. PHONE: Main 5101-3. STUDIO AD- DRESS: Western Union Bldg. TRANSMITTER LOCATION: East Atlanta. TIME ON THE AIR: 6:30 A.M. to 1:00 A.M. NEWSPAPER AFFILI- ATION: The Atlanta Journal (Operates the station and owns stock in same). NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Transcription Library. PERSONNEL President John A. Brice Commercial Manager Jess M. Swicegood Chief Announcer Earle J. Pudney Station Manager Jess M. Swicegood Musical Director Earle J. Pudney Chief Engineer Clif H. Hanson POLICIES No liquor accounts accepted. No Chiro- practic accounts accepted. Merchandising: Sponsors receive full co- operation and publicity through the pages of the radio section of the Atlanta Journal and all other mediums are charges to the account at cost to the station. REPRESENTATIVE Edward Petry Co.. Inc. WATL "FIRST IN ATLANTA" ATLANTA— EST. 1931 FREQUENCY: 1370 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: Atlanta Broad- casting Co. OPERATED BY: Same. BUSI- NESS ADDRESS: Henry Grady Bldg. PHONE: Walnut 4377-8. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Atlanta. TIME ON THE AIR: 6:00 A.M. to 1:00 A.M. (all night Sat.). NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: Associated Music. PERSONNEL President J. W. Woodruff General Manager Maurice C. Coleman Chief Announcer Dick Pyron Sales Manager Maurice C. Coleman Musical Director Ken Keese Chief Engineer Jim Comer Jr. 217 POLICIES Accepts light wines and beer. Will accept liquor when legalized in state. Accepts for- eign language programs if English script is furnished and passes usual policy rules. Merchandising: Tabloid "newspapers" deliv- ered to 75,000 homes regularly; blotters sup- plied on all accounts that are of 52-week dura- tion. Phone service to all women's organi- zations, etc., informing them of attractions. Letters and post cards to dealer outlets, etc. Expect to turn a portion of our national ad- vertising over to clients. REPRESENTATIVE J. J. Devine & Associates ♦ WGST ATLANTA— EST. 1929 FREQUENCY: 890 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Georgia School of Technology. OPERATED BY: Southern Broadcasting Stations, Inc. BUSINESS AD- DRESS: Ansley Hotel. PHONE: Walnut 8441. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Atlanta. TIME ON THE AIR: Sun- days, 7:00 A.M. to 12:00 midnight; Daily, 6:00 A.M. to 12:00 midnight. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL General Manager W. H. Summerville REPRESENTATIVE E. Katz Special Advertising Agency ♦ WSB "THE VOICE OF THE SOUTH" ATLANTA— EST. 1922 NBC— RED FREQUENCY: 740 Kc. POWER: 50,000 Watts. OWNED BY: Atlanta Journal Co. OPERATED BY: Atlanta Journal Co. BUSINESS ADDRESS: Atlanta Biltmore Hotel. STUDIO ADDRESS: Atlanta Biltmore Hotel. TRANS- MITTER LOCATION: Near Tucker, Ga. TIME ON THE AIR: Daily: 6:00 A.M. to 11:00 P.M.; Sunday, 12:00 Noon to 11:00 P.M. NEWS- PAPER AFFILIATION: Atlanta Journal. TRANS- CRIPTION SERVICE: NBC Thesaurus. PERSONNEL General Manager Lambdin Kay Sales Manager John M. Outler, Jr. Program Director Roy McMillen Musical Director Marcus Bartlett Production Manager Lessie Smithgall Commercial Traffic Manager .... Dana Walters Transcription Editor Douglas Edwards News Editor Ernest Rogers Educational Director Louis T. Rigdon Chief Engineer C. F. Dougherty POLICIES All business accepted subject to the "Stand- ard Conditions Governing Contracts and Or- ders for Spot Broadcasting" adopted by the National Association of Broadcasters in co- operation with the American Association of Advertising Agencies. REPRESENTATIVE Edward Petry & Company WRDW "WHERE RADIO DOES WANDER" AUGUSTA— EST. 1930 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1500 Kc. POWER: 250 Watts- d., 100 watts-n. OWNED BY: Augusta Broad- casting Co. OPERATED BY: Augusta Broad- casting Co. BUSINESS ADDRESS: 10th & Broad Sts. PHONE: 2976-7-8. STUDIO AD- DRESS: 10th & Broad Sts. TRANSMITTER LO- CATION: North Augusta, S. C. TIME ON THE AIR: 6:30 a.m. to Midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL Sec. & Treas F. J. Miller Commercial Manager T. Bennett Advertising Manager T. Bennett Artists Bureau Head James Davenport Chief Announcer James Davenport Station Manager W. R. Ringson Sales Manager T. Bennett Publicity Director Ben Boeckman Musical Director Al Carris Chief Engineer Harvey Aderhold POLICIES No liquor advertising. Up to date merchandising department for national accounts. REPRESENTATIVE J. J. Devine & Assoc. ♦ WRBL "THE VOICE OF FRIENDLY SERVICE" COLUMBUS— EST. 1928 FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: The Columbus Broadcasting Co., Inc. OPERATED BY: Same. BUSINESS ADDRESS: 1420 2nd Ave. PHONE: 4300-1-2. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: 15th Ave.— 30th St. TIME ON THE AIR: 6:00 A.M. to 12:00 A.M., C.S.T. NEWS SERVICE: International News Service. MAINTAINS ARTISTS BUREAU. TRANSCRIP- TION SERVICE: Associated Music. PERSONNEL President J. W. Woodruff, Sr. Commercial Manager D. T. Youngblood Artists Bureau Head Elizabeth Alford Chief Announcer Program Director Bill Dougherty Station Manager J. W. Woodruff, Jr. Chief Engineer Oliver Heely 218 WKEU GRIFFIN— EST. 1934 FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: Radio Station WKEU. OPERATED BY: A. W. Marshall, Jr. BUSINESS ADDRESS: Griffin Hotel. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Daytime. PERSONNEL Manager A. W. Marshall, Jr. WMAZ MACON— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1180 Kc. POWER: 1000 Watts. OWNED BY: Southeastern Broadcasting Co. OPERATED BY: Southeastern Broadcasting Co. BUSINESS ADDRESS: 211 Cotton Ave. PHONE: 3131-2. STUDIO ADDRESS: 211 Cot- ton Ave. TRANSMITTER LOCATION: Georgia Place, Bellevue. TIME ON THE AIR: 6:45 a.m. to Sunset, Albuquerque, New Mexico. NEWSPAPER AFFILIATION: Macon Telegraph & News. NEWS SERVICE: Associated Press. TRANSCRIPTION SERVICE: World Broadcast- ing System, Radio Transcription Co. of Amer- ica. PERSONNEL President, General Manager E. K. Cargill Commercial Manager Frank Crowther Station Manager E. K. Cargill Sales Manager Frank Crowther Publicity Director Wilton E. Cobb Musical Director Allie V. Williams Chief Engineer George P. Rankin Jr. POLICIES No hard liquor advertising accepted. Merchandising: Extent determined with each account. WRGA ROME— EST. 1929 FREQUENCY: 1500 Kc. POWER: 250 watts- d., 100 watts-n. OWNED BY: Rome Broad- casting Corp. OPERATED BY: Rome Broad- casting Corp. BUSINESS ADDRESS: National City Bank Bldg. PHONE: 1995. STUDIO AD- DRESS: National City Bank Bldg. TRANS- MITTER LOCATION: National City Bank Bldg. TIME ON THE AIR: (daily) 6:30 a.m. to 10:00 p.m., (Sunday) 9:00 a.m. to 10:00 p.m. NEWS SERVICE: United Press. PERSONNEL President John W. Quarles Commercial Manager Price Selby Chief Announcer Jimmy Kirby Station Manager Happy Quarles Chief Engineer Frank Murphree REPRESENTATIVE J. J. Devine & Assoc. WTOC "WELCOME TO OUR CITY" SAVANNAH— EST. 1929 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1260 Kc. POWER: 1000 Watts (C.P. pending for 5000 Watts). OWNED BY: Savannah Broadcasting Co. OPERATED BY: Savannah Broadcasting Co. BUSINESS AD- DRESS: P. O. Box 704. PHONE: Savannah 2- 0127. STUDIO ADDRESS: De Soto Hotel. TRANSMITTER LOCATION: Northwest of Sa- vannah. TIME ON THE AIR: Daily, 6:30 A.M. to 12:00 midnight; Sunday, 8:00 A.M. to 12:00 midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Broadcast- ing System. Lang-Worth. PERSONNEL President W. T. Knight, Jr. Advertising Manager W. B. Smart Station Manager W. T. Knight, Jr. Sales Manager Robert R. Feagin Chief Announcer Weldon W. Herrin Publicity Director W. B. Smart Chief Engineer Laws L. Meador POLICIES Liquor advertising not accepted. Will ac- cept foreign language programs provided tran- scribed with affidavit translating the program, copy and material. Merchandising: Signs on the sides of Dodge Panel Truck; embossograph signs, mimeo- graphed publicity releases, courtesy announce- ments, personal contact of local dealers, as- sistance with dealer display, direct mail cam- paigns. REPRESENTATIVE Paul H. Raymer Company ♦ WPAX "GOOD MERCHANTS USE RADIO WPAX IN THOMASVILLE" THOMASVILLE— EST. 1934 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: H. Wimpy. OPERATED BY: H. Wimpy. BUSINESS ADDRESS: 117 Remington Ave. PHONE: 909. STUDIO ADDRESS: 117 Remington Ave. TRANSMITTER LOCATION: 117 Remington Ave. TIME ON THE AIR: 7:00 a.m. to sunset. NEWSPAPER AFFILIATIONS: Atlanta Georgian. Albany Herald. Albany. Ga. Pelham Journal. Pelham. Ga. TRAN- SCRIPTION SERVICE: Records exclusively. PERSONNEL Commercial Manager Chas. Lawton Station Manager H. Wimpy Chief Announcer T. P. Walton, Jr. Sales Manager Chas. Lawton Chief Engineer James W. Poole POLICIES Accepts beer and wine, no liquor. Very few foreign language listeners in territory but no restrictions on such accounts. 219 WAYX "VOICE OF SOUTH GEORGIA" WAYCROSS— EST. 1936 FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Waycross Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: 620 Plant Ave. PHONE: 965. STUDIO ADDRESS: Same. TRANSMIT- TER LOCATION: Waycross. TIME ON THE AIR: 7:00 A.M. to 9:00 P.M. NEWSPAPER AFFILIATION: Waycross Journal - Herald. NEWS SERVICE: United Press. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SER- VICE: World Broadcasting System. PERSONNEL President Jack Williams General Manager Jack Murray Station Manager John J. Tobola, Acting Musical Director Jerry Winters POLICIES Beer and wine advertising permitted, except on Sunday. Merchandising: Affiliation with Waycross Journal-Herald permits added publicity on programs. Cuts and stories of artists featured are run in the paper. REPRESENTATIVE J. J. De Vine & Assoc. IDAHO Population 493,000 Number of Families 118,000 Number of Radio Homes 86,140 Retail Sales $140,167,000 Auto Registrations 133,037 KID0 is not high hat BUT we are the exclusive outlet - for NBC programs in Idaho KIDO BOISE, IDAHO KIDO "THE VOICE OF IDAHO" BOISE— EST. 1928 NATIONAL BROADCASTING COMPANY FREQUENCY: 1350 Kc. POWER: 2500 Watts- d.. 1000 Watts-n. OWNED BY: C. G. Phillips and Frank L. Hill. OPERATED BY: C. G. Phil- lips and Frank L. Hill. BUSINESS ADDRESS: Hotel Boise. PHONE: 660-1-3040. STUDIO ADDRESS: Hotel Boise. TRANSMITTER LO- CATION: AlA miles N.W. of city. TIME ON THE AIR: 7:00 a.m. to 12:00 midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL Commercial Manager Bonnie Scotland Station Manager C. G. Phillips Advertising Manager C. G. Phillips Chief Announcer Billy Phillips Sales Manager W. E. Weaver Publicity Director Leroy Civille Musical Director Vern Moore Chief Engineer Harold Toedtemeier POLICIES Liquor advertising after 9:30 p.m. only. Newspaper and radio publicity by way of merchandising aids. REPRESENTATIVE John Blair and Company 220 KGCI COEUR D'ALENE— EST. 1937 FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: Clarence A. Berger and Saul S. Freeman. OPERATED BY: Clarence A. Berger and Saul S. Freeman. BUSINESS ADDRESS: Coeur D'Alene. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Daytime. * Operating under C.P. at time of going to press. ♦ KID "THE VOICE OF IDAHO" IDAHO FALLS— EST. 1928 FREQUENCY: 1320 Kc. POWER: 5000 Watts d., 500 Watts-n. OWNED BY: KID Broadcast ing Co. OPERATED BY: KID Broadcasting Co BUSINESS ADDRESS: BWM Bldg. PHONE: 4 STUDIO ADDRESS: BWM Bldg. TRANSMIT TER LOCATION: Human Highway. TIME ON THE AIR: 6:00 a.m. to midnight. TRANSCRIP- TION SERVICE: World Broadcasting System. PERSONNEL President J. W. Duckworth Chief Announcer Charles Crabtree Station Manager J. W. Duckworth Chief Engineer W. J. Provis POLICIES No special policies or programs or mer- chandising plans. REPRESENTATIVE A. T. Sears KRLC LEWISTON— EST. 1935 FREQUENCY: 1390 Kc. POWER: 250 Watts. OWNED BY: H. E. Studebaker. OPERATED BY: H. E. Studebaker. BUSINESS ADDRESS: Lewis-Clark Hotel. PHONE 1950-1. STUDIO ADDRESS: Lewis-Clark Hotel. TRANSMITTER LOCATION: Lewiston Orchards. TIME ON THE AIR: (daily) 6:30 a.m. to 10:00 p.m., (Sun- day) 9:00 a.m. to 9:00 p.m. NEWS SERVICES: United Press, Transradio Press. TRANSCRIP- TION SERVICES: World Program Service, Lang- Worth Feature Programs, Inc. PERSONNEL Owner H. E. Studebaker Advertising Manager A. Q. Moore Chief Announcer Bob Anderson Station Manager Donald A. Wike REPRESENTATIVES Walter Biddick Co. — Pacific Coast Sears & Ayers — Chicago Cox & Tanz — Philadelphia KFXD "IDAHO'S STATION KFXD" NAMPA— EST. 1930 FREQUENCY: 1200 Kc. POWER: 250 Watts. OWNED BY: Frank E. Hurt. OPERATED BY: Frank E. Hurt. BUSINESS ADDRESS: Nampa. PHONE: 1200 Nampa 750. STUDIO ADDRESS: 1024—12 Ave.; S. 8 & Grant Caldwell; 11 & Main, Boise. TRANSMITTER LOCATION: 1024—12 Ave.; S. Boise & Caldwell. TIME ON THE AIR: 6:00 a.m. to 9:00 p.m. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NAB Library, NBC Thesaurus, Lang- Worth. PERSONNEL Commercial Manager Doyle Cain Chief Announcer Marvin E. Johnston Station Manager Frank E. Hurt Sales Manager Doyle Cain Chief Engineer Edward Hurt POLICIES Does not accept any liquor advertising. Does not accept advertising of products not sold by local merchant. KSEI POCATELLO— EST. 1926 FREQUENCY: 900 Kc. POWER: 1000 Watts- d., 250 Watts-n. OWNED BY: Radio Service Corp. OPERATED BY: Radio Service Corp. BUSINESS ADDRESS: Pocatello. PHONE: 960. STUDIO ADDRESS: Pocatello. TRANSMIT- TER LOCATION: Bannock County Fairgrounds. TIME ON THE AIR: 6:00 a.m. to 12:00 p.m. NEWS SERVICE: Transradio Press. TRAN- SCRIPTION SERVICE: C. P. MacGregor. PERSONNEL President O. P. Soule Commercial Manager Henry H. Fletcher Chief Announcer Julian H. Boone Station Manager Henry H. Fletcher Publicity Director Ruthe A. Fletcher Musical Director Ruthe A. Fletcher Chief Engineer James E. Mitchell POLICIES Does not accept hard liquor advertising. 221 "LEAD THE FOLLOWER" is a good game A&r*ioo! m :lillB!I! 113111 m mmmmimmmmmmmtmm Following the leader is fun but leading the follower is a good game, too. The place for I both in the great Chicago market is WBBM, 50,000 watt key station of the Columbia Broadcasting System. For the leaders in Chicago use WBBM, year after year. They use WBBM because they have learned that the best way to get results in this great market is the WBBM -way. Let us send you the facts. WBB CHICAGO Owned and operated by the Columbia Broadcasting System. Represented for all spot business by RADIO SALES: New York . . . Chicago . . . Detroit ... Los Angeles . . . San Francisco. 222 KTFI "IDAHO'S DOMINANT STATION" TWIN FALLS— EST. 1928 FREQUENCY: 1240 Kc. POWER: 100 Watts. OWNED BY: Radio Broadcasting Corp. OP- ERATED BY: Radio Broadcasting Corp. BUSI- NESS ADDRESS: Radio Center. PHONE: 30. STUDIO ADDRESS: Radio Center. TRANS- MITTER LOCATION: 4 miles west of Twin Falls. TIME ON THE AIR: 5:00 a.m. to 12:00 p.m. (daily), 9:00 a.m. to 11:00 p.m. (Sunday). NEWS SERVICE: Transradio Press. MAIN- TAINS ARTISTS BUREAU: TRANSCRIPTION SERVICE: C. P. McGregor & Lang- Worth. PERSONNEL President O. P. Soule Commercial Manager John E. Gardner Artists Bureau Head Will E. Wright Chief Announcer Jay W. Spracher Station Manager John E. Gardner Publicity Director F. M. Soule Musical Director Will E. Wright Chief Engineer Franklin V. Cox POLICIES No stated special policies. ILLINOIS Population 7,878,000 Number of Families 1,988,075 Number of Radio Homes 1,898,210 Retail Sales $2,173,069,000 Auto Registrations 1,659,750 WJBC "VOICE OF CENTRAL ILLINOIS" BLOOMINGTON— EST. 1934 FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: A. M. and D. C. McGregor (a partnership). OPERATED BY: A. M. McGregor. BUSINESS ADDRESS: Bloom- ington. PHONE: 535-534. STUDIO ADDRESS: Wesleyan University, Normal University, Nor- mal. TRANSMITTER LOCATION: West Greg- ory St., Normal. TIME ON THE AIR: 9:00 A.M. to 12:30 P.M.— 3:00 P.M. to 7:30 P.M. NEWS SERVICE: International News Service. MAINTAINS ARTISTS' BUREAU. TRANSCRIP- TION SERVICE: Standard Radio and Lang- Worth Features. PERSONNEL President A. M. McGregor Commercial Manager Hugh L. Gately Avertising Manager Hugh L. Gately Chief Announcer Bruce Grant Station Manager A. M. McGregor Sales Manager Hugh L. Gately Musical Director Riley Jackson Chief Engineer Marshall Seacrist POLICIES No foreign language or liquor accounts accepted. Merchandising: Station will obtain contracts with wholesalers in this territory — prepare lists of retail outlets — and mail promotional material, etc., all at cost. WCAZ CARTHAGE— EST. 1921 FREQUENCY: 1070 Kc. POWER: 100 Watts. OWNED BY: Superior Broadcasting Service. Inc. OPERATED BY: Superior Broadcasting Service, Inc. BUSINESS ADDRESS: Carthage. PHONE: 520. STUDIO ADDRESS: Carthage. TRANSMITTER LOCATION: R. F. D. Carthage. TIME ON THE AIR: Daylight to dark. NEWS SERVICE: Own local news bureau. PERSONNEL President Bob Compton Com. Mgr. and Adv. Mgr John Palmer Chief Announcer Dick Failor Station Manager Bob Compton Publicity Director Bera Enterline Musical Director Doris Bennett Chief Engineer Allen Doyle POLICIES No special program restrictions or merchan- dising angles. REPRESENTATIVE H. K. Conover Co. 223 'Willl?^ Chicago — Ask Chicago •~ "«>^f radio men "What station is Chicago's most successful?'* The answer usually is *'WGES." Ask local advertisers ami you'll get the same answer just as quickly. FIRST WITH LOCAL CHICAGO ACCOUNTS W*7^JJB Jf1" Chicago— -It's an astouml- " ^MMWym ixig fact that WSBC still carries more than 70% of the same accounts it carried five years ago despite the fact that our volume of business has quadrupled in those five years. Our rates are still at a sensi- ble level. FIRST AMONG CHICAGO LOCALS ^I^L^^ ^'fffcVfc Chicago — When a radio WW WyMMMWi^ station almost continual- ly hangs out the iWS-R-0" sign, you can be pretty sure that it's producing for its clients. That's the almost invariable experience at WCBD — indeed, there is a waiting list for many of our hours. THE MIDWEST'S BEST PUBLICITY BUY ^WL^Wl^WM^ Milwaukee — Licensed ww Mxiwrnwr^ two vears ^^ wemp is one of America's best publicity invest- ments. Milwaukee's only purely local station has been built on common-sense mindfulness of public need, some call it "showmanship." FIRST IN NUMBER OF MILWAUKEE ACCOUNTS Personal Direction of GENE T. DYER 224 WDWS "THE NEWS GAZETTE STATION" CHAMPAIGN— EST, 1937 FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: News Gazette, Inc. OPERATED BY: Same. BUSINESS ADDRESS: 48 Main. PHONE: 5252. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Vz mile south of Champaign. TIME ON THE AIR: 6:00 A.M. to local sunset. NEWSPAPER AFFILIATION: News Gazette. NEWS SERVICE: United Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIP- TION SERVICE: NBC Thesaurus. PERSONNEL Commercial Manager George Gilmer Station Manager L. G. Collison Advertising Manager Paul Fahnestock Artists' Bureau Head Paul Fahnestock Chief Announcer Pat Fredericks Program Director Paul Fahnestock Publicity Director Paul Fahnestock Musical Director Ken Rice Chief Engineer Jack M. Wainscott POLICIES No foreign language accounts accepted. Merchandises service for accounts, — also news stories daily of programs. REPRESENTATIVE Sears & Ayers WAAF "METROPOLITAN STATION" CHICAGO— EST. 1922 FREQUENCY: 920 Kc. POWER: 1000 Watts. OWNED . BY: Chicago Daily Drovers Journal. OPERATED BY: Chicago Daily Drovers Jour- nal. BUSINESS ADDRESS: Palmer House. PHONE: Randolph 1932. STUDIO ADDRESS: Palmer House. TRANSMITTER LOCATION: Exchange Bldg. TIME ON THE AIR: Sun-up to sun-down. NEWSPAPER AFFILIATION: Chi- cago Daily Drovers Journal. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERV- ICES: NAB Library, Standard Radio. PERSONNEL President Ward A. Neff Station Manager William E. Hutchinson Commercial Manager Arthur F. Harre Advertising Manager Arthur F. Harre Artists' Bureau Head John P. Odell Chief Announcer Kennedye Nelson Sales Manager Arthur F. Harre Publicity Director Joseph E. Silver Musical Director James Kozak Chief Engineer Carl Ulrich POLICIES No liquor advertising accepted; no foreign language programs. Merchandising: Letters to dealers, dealer contacts, weekly program schedule publicity, bus card publicity covering every bus in Chicago. REPRESENTATIVE Craig & Hollingbery WBBM "WBBM AIR THEATRE" CHICAGO— EST. 1923 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 770 Kc. POWER: 50000 Watts. OWNED BY: Columbia Broadcasting System, Inc. OPERATED BY: Same. BUSI- NESS ADDRESS: 410 N. Michigan Ave. PHONE: Whitehall 6000. STUDIO ADDRESS: 401 N. Michigan Ave. TRANSMITTER LOCA- TION: Glenview. TIME ON THE AIR: 6:15 A.M. to 1:30 A.M. NEWS SERVICES: United Press & International News Service; MAIN- TAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President Wm. S. Paley Station Manager H. Leslie Atlass Commercial Manager J. Kelley Smith Advertising Manager Wayde Grinstead Artists' Bureau Head Bobby Brown Chief Announcer Lou Thompson Sales Manager J. Kelly Smith Publicity Director Hal Burnett Musical Director Carl Hohengarten Chief Engineer Frank Falknor POLICIES No highly fortified liquors. No foreign lan- guage. General requirements of CBS policies. REPRESENTATIVE Radio Sales (Division of C.B.S.) WCBD "MIGHTY VOICE OF THE MID-WEST" CHICAGO FREQUENCY: 1080 Kc. POWER: 5000 Watts. OWNED BY: WCBD, Inc. OPERATED BY: Same. BUSINESS ADDRESS: 2400 W. Mad- ison St. PHONE: Seeley 8066. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Elmhurst. TIME ON THE AIR: 7:30 A.M. to 10:30—1:00 P.M. to 3:00 and 5:00 P.M. to local sunset. TRANSCRIPTION SERVICE: NAB Li- brary. PERSONNEL President Gene T. Dyer Commercial Manager Joseph Rudolph Advertising Manager Max Arbeitei Chief Announcer Ed Roberts Station Manager Joseph Rudolph Sales Manager Max Arbeiter 225 Add tin's to Your List of Proverbs It's the RENEWAL that tells the Story", A Good Salesman . . . An Enterprising Advertiser . An Attractive Proposition ... A SALE IS MADE! The Contractual Period Expires . . . and Then, WHAT? . . . RENEWAL? THE RENEWAL IS WHAT COUNTS! CANCELLATION? > . . WJJD, Answers RESULTS and results nlone will determine the answer. All the persuasive salesmanship in tlie world is of little value unless the station has produced. • One Year Ago the KELLOGG COMPANY said: "All right, we'll see if your station can sell corn flakes in as highly a competitive market as is Chicago!" The answer is: KELLOGG RENEWS FOR 1938 ! ! • Four Years Ago CONSOLIDATED DRUG TRADE PRODUCTS, Inc., tried a 15-minuie period daily. Their challenge: "So you think you can out-pull in quantity as well as on a cost basis, any station in Chicago?" The answer is: "THIS ACCOUNT HAS EXPANDED THEIR TIME WITH US TO 2 FUEL HOURS PER DAY— 7 DAYS PER WEEK— AND HAVE JUST RENEWED FOR 1938!" • JUST TWO EXAMPLES— Space does not permit the list we would like to show. The following are just a few WJJD advertisers whose company you will keep on WJJD and who know that we provide— "THE LARGEST AUDIENCE PER DOLLAR SPENT IN THE CHICAGO MARKET!" THEY KNOW OF WJJD EFFECTIVENESS ALLIED FLORISTS' ASSOC. AMERICAN BANDAGE CO. AMERICAN POP CORN CORP ARMAND COMPANY BALDWIN PIANO COMPANY BATA SHOE COMPANY BATHASWEET RROMO SELTZER BUILDERS' LIFE INS. CO. BROWN « WILLIAMSON TOBACCO CORP CHARLES DENBY CICARS CHICACO DAILY NEWS CHICAGO MAIL ORDER CO. CHICACO £ NORTHWESTERN RY. CONTINENTAL COFFEE COMPANY CORZON COMPANY CURTISSWRICHT INST. OF AERONAUTICS DR. PRESTON BRADLEY DRUC TRADE PRODUCTS DODGE TRUCKS EVANS FUH COMPANY FATHER CHAS. E. COUGHLIN FOX BREWING CO.. PETER GARDNER NURSERY CLOBE LIFE INSURANCE CO. CRANT WATCHES CREYHOI'ND BUS LINES MRS. -CRASS' NOODLES ILL. BELL TELEPHONE CO. INLAND INVESTMENT PLAN INTERSTATE TRANSIT LINES Chicago's Largest Independent Station IRONIZED YEAST KELLOCC COMPANY KNOX COMPANY REM MARSHALL FIELD A CO. McCLOSKEY VARNISH CO. NATL BRANDS LEAD. STORES NATIONAL TEA CO. NAT'L WEEKLIES NELSON FURNITURE & STORACE NU-ENAMEL CORP. PACKARD MOTOR CO. OF CHGO. PUHINA MILLS PURSAN'G (MrKESSON & ROBBINSI REMINGTON. RIND CO. • SEARS-ROEBUCK & CO. SMITHKIEI.D HAM PRODUCTS STERLING CASUALTY INS. SURE LABORATORIES TEXACO THOR WASHING MACHINES TOWER FINANCE CO. VAUGH VN'S SEED STORES WALGREEN'S DRUG STORES WASH PRODUCTS WILLARD TABLET CO. WONDER BREAD WURLITZER COMPANY WJJD >201 N. Wells Stree.l Chicago, Illinois PAUL H. RAYMER CO 226 Publicity Director Richard Kross Musical Director Bess Hienzman Chief Engineer Edward J. Jacker POLICIES Advertising of alcoholic beverages accepted. All programs are subject to the approval oi the station management and must conform to the standards of the station. Programs should be submitted not less than three days in advance for the program director's ap- proval. ♦ WCFL "VOICE OF LABOR CHICAGO— EST. 1926 NATIONAL BROADCASTING CO. FREQUENCY: 970 Kc. POWER: 5000 Watts. OWNED BY: Chicago Fed. of Labor (AFL). OPERATED BY: Chicago Federation of Labor. BUSINESS ADDRESS: 666 Lake Shore Drive. PHONE: Superior 5300. TIME ON THE AIR: (daily) 6:00 A.M. to midnight; (sunday) 8:00 A.M. to midnight. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Full facili- ties. PERSONNEL President John Fitzpatrick Station Manager Maynard Marquardt Commercial Manager M. B. Wolens Advertising Manager M. B. Wolens Program Bureau Head Holland Engle Chief Announcer Holland Engle Sales Manager M. B. Wolens Publicity Director Holland Engle Musical Director John Kelly Chief Engineer Maynard Marquardt POLICIES Does not accept liquor advertising. No time sold in bulk for resale. Foreign language ac- counts not solicated. Station will merchandise advertisers' produts to union members affiliated with Chicago Fed- eration of Labor and to members in territory affiliated with American Federation of Labor. Total of approximately 450,000 members in WCFL territory. REPRESENTATIVE E. Katz Special Adv. Agency ♦ WCRW CHICAGO— EST. 1926 FREQUENCY: 1210 Kc. POWER: 100 watts. OWNED BY: Clinton R. White. OPERATED BY: Same. BUSINESS ADDRESS: 2756 Pine Grove Ave. PHONE: Diversey 4440. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 11:00 A.M. to 2:00 P.M.— 5 to 7:00 P.M. TRANSCRIPTION SERVICE: Has full facilities. POLICIES Does not accept foreign langage accounts. No other stated policies. WEDC CHICAGO— EST. 1926 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: Emil Denemark, Inc. OPERATED BY: Emil Denemark, Inc. BUSINESS ADDRESS: 3860 Ogden Ave. PHONE: Crawford 4100. STUDIO ADDRESS: 3860 Ogden Ave. TRANS- MITTER LOCATION: 3860 Ogden Ave. TIME ON THE AIR: 8:30 A.M. to 10:00 A.M.— 3:30 P.M. to 5:00 P.M.— 7:00 P. M. to 8:00 P.M.— 10:00 P.M. to 11:00 P.M. NEWSPAPER AFFILI- ATIONS: Denni Hlasatel, Daily Svornost, Draugas, Narod. NEWS SERVICES: News from affiliated newspapers. TRANSCRIPTION SERVICES: Has usual facilities. PERSONNEL President Emil Denemark Commercial Manager Frank J. Kotnour Chief Announcer Paul Gerard Station Manager Frank J. Kotnour Musical Director William P. Brady Chief Engineer H. V. Fitzcharles POLICIES As "Pioneers of foreign language pro- grams," station specializes in them. WENR "THE VOICE OF SERVICE" CHICAGO— EST. 1925 NATIONAL BROADCASTING CO. (BASIC BLUE) FREQUENCY: 870 Kc. POWER: 50,000 Watts. OWNED BY: National Broadcasting Co., Inc. OPERATED BY: Same. BUSINESS ADDRESS: Merchandise Mart. PHONE: Su- perior 8300. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Downers Grove. TIME ON THE AIR: (Mon. thru Fri.) 3:00 P.M. to 7:00 P.M.— 8:30 P.M. to 1:00 A.M. (Satur- day) 3:00 P.M. to 7:00 P.M.— 12:00 midnight to 1:00 A.M. (Sunday) 12:00 noon to 6:30 P.M. —8:00 P.M. to 1:00 A.M. (Shares time with WLS.) NEWS SERVICES: Press Radio and United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. MAINTAINS ARTISTS BUREAU. PERSONNEL President Lenox R. Lohr Station Manager and Vice-President Niles Trammell Commercial Manager W. W. Smith Advertising Manager. . . .Emmons C. Carlson Artists Bureau Head Sidney N. Strotz Chief Announcer Everett G. Mitchell Sales Manager W. W. Smith Publicity Director W. G. Ray Musical Director Leroy Shield Chief Engineer Howard C. Luttgens REPRESENTATIVE National Broadcasting Co., Inc. 227 THE PRAIRIE FARMER STATION Burridge D. Butler, President Glenn Snyder, Manager K O Y in its first year of operation under new ownership has proved itself the dominant factor for advertising in Phoenix and the rich Salt River Valley. . . . The Arizona Network, combining Phoenix, Tucson, Bisbee- Lowell with K O Y as the key station, covers all Arizona, with one of the highest per capita retail sales in the U. S. . . . For data write Fred Palmer, KOY, Phoenix, Arizona --or International Radio Sales, New York, Chicago, Detroit, Los Angeles. The Arizona Network :KOY Phoenix -KC AR Tucson -KSUH Bisbee -Lowell 228 PHOENIX WGES "IN THE HEART OF CHICAGO" CHICAGO— EST. 1923 FREQUENCY: 1360 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: Oak Leaves Broadcasting Station, Inc. OPERATED BY: Same. BUSINESS ADDRESS: 2400 Madison St. PHONE: Seeley 8066. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 4000 Wash- ington Blvd. TIME ON THE AIR: 7:00 A.M. to 8:00 P.M. TRANCRIPTION SERVICE: NAB Library. PERSONNEL President H. J. Guyon Station Manager Gene T. Dyer Commercial Manager M. B. Arbeiter Chief Announcer Peter Bradley Publicity Director Dick Kross Musical Director Irma Gareri Chief Engineer George Bush POLICIES No stated special program policies. WGN "THE VOICE OF THE PEOPLE" CHICAGO— EST. 1924 MUTUAL FREQUENCY: 720 Kc. POWER: 50.000 Watts. OWNED BY: WGN, Inc. OPERATED BY: WGN, Inc. BUSINESS ADDRESS: 441 N. Michigan Ave. PHONE: Superior 0100. STU- DIO ADDRESS: 445 N. Michigan Ave. TRANS- MITTER LOCATION: Elgin. TIME ON THE AIR: 7:00 A.M. to 1:30 A.M. (Saturdays, until 2:00 A.M.). NEWSPAPER AFFILIATION: Chi- cago Tribune. NEWS SERVICE: Press Radio Bureau. TRANSCRIPTION SERVICE: World Broadcasting Co. PERSONNEL President Col. Robert R. McCormick Managing Director W. E. Macfarlane Chief Announcer Quin A. Ryan Station Manager Quin A. Ryan Sales Manager Edward W. Wood, Jr. Publicity Director Frank P. Schreiber Musical Director Henry Weber Chief Engineer Carl J. Meyers POLICIES No wines, liquors, or foreign language pro- grams. Time given gratis to religious pro- grams, educational programs, cure bodies, charity, medical science programs. No special merchandising policies in effect. REPRESENTATIVE Wm. A. McGuineas (N. Y.) WIND (See Gary, Ind.) WJJD ■'CHICAGO'S LARGEST INDEPENDENT STATION" CHICAGO— EST. 1923 WLW LINE FREQUENCY: 1130 Kc. POWER: 20.000 Watts. OWNED BY: WJJD, Inc. OPERATED BY: WJJD, Inc. BUSINESS ADDRESS: 201 N. Wells St. PHONE: State 5466-7. STUDIO ADDRESS: 201 N. Wells St. TRANSMITTER LOCATION: Des Plaines. TIME ON THE AIR: 6:00 A.M. to sunset. Salt Lake City. NEWS SERVICE: International News Service, N.E.A. TRANSCRIPTION SERVICE: C. P. McGregor. Standard Radio. PERSONNEL President Ralph L. Atlass Commercial Manager H. P. Sherman Chief Announcer R. L. La Bour Program Manager J. L. Allabough, Jr. Publicity Director Al Hollender Musical Director Ben Kanter Chief Engineer C. N. Gunther POLICIES No liquor or foreign language accounts. Maximum copy requirements. Maintains es- tablished periods for educational broadcasts which are not moved for commercial pro- grams. REPRESENTATIVE Paul Raymer, Inc. ♦ WLS CHICAGO— EST. 1924 NATIONAL BROADCASTING CO. FREQUENCY: 870 Kc. POWER: 50,000 Watts. OWNED BY: Prairie Farmer Publish- ing Co. OPERATED BY: Prairie Farmer. BUSINESS ADDRESS: 1230 W. Washington Blvd. PHONE: Haymarket 7500. STUDIO AD- DRESS: 1230 W. Washington Blvd. TRANS- MITTER LOCATION: Downers Grove. TIME ON THE AIR: 6:00 A.M. to 8:30 P.M. (mid- night on Saturday). NEWSPAPER AFFILIA- TION: Prairie Farmer. NEWS SERVICE: United Press, Transradio Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERV- ICES: Usual Facilities. PERSONNEL President Burridge D. Butler Station Manager Glenn Snyder Commercial Manager Wm. R. Cline Artists' Bureau Head Earl Kurtze 229 Publicity Director Julian Bentley Musical Director Harold Safford Chief Engineer Thomas L. Ro we POLICIES Does not take liquor accounts. Does not have standard merchandising or exploitation features, but cooperates in these features with the needs and desires of indi- vidual advertisers. REPRESENTATIVE John Blair & Company Institute of Chicago. BUSINESS ADDRESS: 153 Institute Place. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Chicago. TIME ON THE AIR: Shares Limited Time with WBT and WCBD. PERSONNEL Director H. Coleman Crowell Chief Announcer . . . Rev. Wendell P. Loveless POLICIES Station does not sell time. WMAQ CHICAGO— EST. 1922 NATIONAL BROADCASTING CO. (BASIC BLUE) FREQUENCY: 670 Kc. POWER: 50,000 Watts. OWNED BY: National Broadcasting Co.. Inc. OPERATED BY: Same. BUSINESS ADDRESS: Merchandise Mart. PHONE: Su- perior 8300. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Elmhurst. TIME ON THE AIR: (daily) 7:00 A.M. to 1:00 A.M. (Sunday) 8:00 A.M. to 1:00 A.M. NEWS SER- VICES: United Press, Press Radio. TRAN- SCRIPTION SERVICE: NBC Thesaurus. MAIN- TAINS ARTISTS BUREAU. PERSONNEL President Lenox R. Lohr Station Manager and Vice-President Niles Trammell Commercial Manager W. W. Smith Advertising Manager Emmons C. Carlson Artists Bureau Head Sidney N. Strotz Chief Announcer Everett G. Mitchell Sales Manager W. W. Smith Publicity Director W. G. Ray Musical Director Leroy Shield Chief Engineer Howard C. Luttgens POLICIES No foreign language programs accepted. No liquor advertisements accepted. NBC pol- icies apply otherwise. Merchandising: Sales Promotion Depart- ment will act in an advisory capacity only, in connection with any client promotional ac- tivities. If client wishes NBC to send letter to a list of dealers, NBC will do so but all ex- pense involved including cost of stationery will have to be borne by client. REPRESENTATIVE National Broadcasting Co., Inc. WMBI CHICAGO— EST. 1926 FREQUENCY: 1080 Kc. POWER: 5000 Watts. OWNED BY: The Moody Bible Institute of Chicago. OPERATED BY: The Moody Bible WSBC "THE FRIENDLY VOICE OF CHICAGOLAND" CHICAGO— EST. 1925 FREQUENCY: 1210 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: WSBC, Inc. OPERATED BY: Gene T. Dyer. BUSINESS ADDRESS: 2400 Madison St. PHONE: Seeley 8066. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Same. TIME ON THE AIR: Shares time. TRANSCRIPTION SERVICE: NAB Library. PERSONNEL President Gene T. Dyer Commercial Manager Gene T. Dyer Chief Announcer Wm. Burghart Station Manager Frank A. Stanford Sales Manager Frank A. Stanford Publicity Director Dick Kross Musical Director Dean Remick Chief Engineer Caleb Frisk POLICIES Liquor advertising is accepted, though im- bibing is not encouraged. Drug and medical advertising not accepted. Operates in strict conformance with local Better Business Bu- reau regulations. ♦ WHFC "VOICE OF THE WEST TOWNS" CICERO— EST. 1926 FREQUENCY: 1420 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: WHFC, Inc. OPERATED BY: Same. BUSINESS ADDRESS: 6138 W. Cermak Rd. PHONE: Cicero 4305- Lawndale 8228. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. PERSONNEL President R. W. Hoffman Commercial Manager R. W. Hoffman Chief Announcer F. Thomas Station Manager R. W. Hoffman Publicity Director E. Zeman Chief Engineer David Mearns POLICIES Liquor advertising not accepted. 230 WJBL DECATUR— EST. 1926 FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: Charles R. Cook. OPERATED BY: Charles R. Cook. BUSINESS ADDRESS: 301 N. Water. PHONE: 5371-2. STUDIO ADDRESS: 301 N. Water. TRANSMITTER LOCATION: Route 48. TIME ON THE AIR: 6:00 A.M. to 8:00 A.M.— 12:30 to 3:00 P.M.— 7:30 to 12:00 midnight. NEWS SERVICE: International News Service. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: World Broadcast- ing System and Standard Radio. PERSONNEL President Chas. R. Cook Commercial Manager Chas. R. Cook Artists' Bureau Head Nate Egnor Chief Announcer Nate Egnor Station Manager Chas. R. Cook Musical Director Myrtle B. Cook Chief Engineer Glenn C. Becker REPRESENTATIVE J. J. Devine & Co. ♦ WKBB EAST DUBUQUE (See Dubuque, la.) ♦ WTIVIV "THE MUSICAL STATION" EAST ST. LOUIS— EST. 1935 FREQUENCY: 1500 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Mississippi Valley Broadcasting Co. OPERATED BY: Mississippi Valley Broadcasting Co. BUSINESS ADDRESS: Hotel Broadview. PHONE: Bridge 3424— East 4390. STUDIO ADDRESS: Hotel Broadview. TRANSMITTER LOCATION: Hotel Broadview. TIME ON THE AIR: 6:00 A.M. to 12:00 midnight. NEWS SERVICE: International News Service. MAINTAINS ARTISTS' BU- REAU. TRANSCRIPTION SERVICE: NBC The- saurus, Associated Recorded Program Service. PERSONNEL President Lester E. Cox Commercial Manac-.r Wm. H. West Advertising Mana-jr-r T. J. Connelly Artists' Bureau Herd Paul Godt Chief Announcer Fred Moegle Station Manager Wm. H. West Sales Manager Wm. H. West Publicity Director T. J. Connelly Musical Director Paul Godt Chief Engineer Thos. R. McLean POLICIES Beer programs accepted for broadcasting at any hour. Liquor advertising accepted for broadcasting only after 10:00 P.M. Foreign language programs accepted. Merchandising features in connection with commercial programs are too numerous to out- line in detail, but most of such programs are merchandised in an outstanding manner. GIL GALESBURG— EST. 1938 FREQUENCY: 1500 Kc. POWER: 250 Watts. OWNED BY: Galesburg Broadcasting Co. OP- ERATED BY: Same. BUSINESS ADDRESS: Hill Arcade Bldg. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Galesburg. PERSONNEL President-Manager Howard A. Miller Directors Omer N. Custer, Sidney Nirdlinger, Durrell Barash. * Operating under C. P. at time of going to press. ♦ WEBQ "VOICE OF SOUTHERN ILLINOIS" HARRISBURG— EST. 1923 FREQUENCY: 1210 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Harrisburg Broadcasting Co. OPERATED BY: Harrisburg Broadcasting Co. BUSINESS ADDRESS: 100 East Poplar. PHONE: 28-328 — Transmitter, 125. STUDIO ADDRESS: 100 East Poplar. TRANS- MITTER LOCATION: 100 E. Poplar. TIME ON THE AIR: 6:00 A.M. to 12:00 midnight. NEWS SERVICE: Local news. MAINTAINS ARTISTS' BUREAU. PERSONNEL Commercial Manager I. M. Taylor Advertising Manager I. M. Taylor Artists' Bureau Head Eddie Wise Chief Announcer Bennett Jackson Station Manager I. M. Taylor Publicity Director Lindell Moore Musical Director Virginia Crane Chief Engineer Joseph R. Tate POLICIES Advertises wines and beers only. Accepts foreign language accounts. Has special merchandising features in con- nection with commercial programs. ♦ WCLS JOLIET FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: WCLS. Inc. OPERATED BY: WCLS, Inc. BUSINESS ADDRESS: Joliet Bldg. PHONE: Joliet 5656. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Joliet. TIME ON THE AIR: 7:00 A.M. to 8:30 P.M., except Fri.. to 10:30 P.M. POLICIES Station's entire facilities are available to ad- vertisers, both for planning their advertising campaign and the program presentation. 231 WMBD "IN THE HEART OF ILLINOIS" PEORIA— EST. 1925 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1440 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Peoria Broad- casting Co. OPERATED BY: Peoria Broadcast- ing Co. BUSINESS ADDRESS: Alliance Life Bldg. PHONE: 7133. STUDIO ADDRESS: Alli- ance Life Bldg. TRANSMITTER LOCATION: Route 29 between Peoria and Pekin. TIME ON THE AIR: 6:00 A.M. to midnight; (Sunday) 8:00 A.M. to midnight. NEWSPAPER AFFILI- ATIONS: Peoria Journal-Transcript. NEWS SERVICE: United Press. MAINTAINS ARTISTS' BUREAU. PERSONNEL President Edgar L. Bill Assistant Manager Gomer Bath Artists' Bureau Head Milton Budd Station Manager Edgar L. Bill Sales Manager Chas. Caley Publicity Director Brooks Watson Musical Director Jack Lyon Chief Engineer Ted Giles POLICIES No liquor. Will accept beer. No foreign language restrictions. Medicines must show clear record with FTC, Post Office and Food & Drug Administration. Reserve right to refuse to sell time for discussion of controversial questions considered not in public interest, excepting political talks. Continuity must meet high standard of good taste. Cooperation of sales department in mer- chandising features. REPRESENTATIVE Free & Peters, Inc. WTAD "VOICE OF THE MISSISSIPPI VALLEY" QUINCY— EST. 1926 FREQUENCY: 900 Kc. POWER: 1,000 Watts. OWNED BY: Illinois Broadcasting Corp. OPERATED BY: Illinois Broadcasting Corp. BUSINESS ADDRESS: WCU Bldg. PHONE: 364 and 56. STUDIO ADDRESS: WCU Bldg. TRANSMITTER LOCATION: N. 24th St. TIME ON THE AIR: 6:00 A.M. to local sunset. NEWS SERVICE: United Press. MAINTAINS ARTISTS- BUREAU. TRANSCRIPTION SERVICES. NBC Thesaurus and Lang- Worth. PERSONNEL President W. Emery Lancaster Station Manager R. H. Malcomson Commercial Manager W. J. Rothschild Advertising Manager R. H. Malcomson Chief Announcers . . . Fred. Ratliffe. W. MacDill Artists' Bureau Head A. L. Bert Sales Manager R. H. Malcomson Publicity Director A. L. Bert Musical Director A. L. Bert Chief Engineer S. G. Jones POLICIES No special program restrictions. Furnishes complete merchandising and poster service at moderate additional cost. ♦ WROK "SERVING NORTHERN ILLINOIS AND SOUTHERN WISCONSIN" ROCKFORD— EST. 1923 FREQUENCY: 1410 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: Rock- ford Broadcasters, Inc. OPERATED BY: Rock- ford Broadcasters, Inc. BUSINESS ADDRESS: News Tower. PHONE: Main 5632. STUDIO ADDRESS: News Tower. TRANSMITTER LO- CATION: Kilburn Ave. Road. TIME ON THE AIR: 6:00 A.M. to 10:00 P.M. NEWSPAPER AFFILIATIONS: Rockford Morning Star, Rock- ford Register-Republic. NEWS SERVICE: United Press Radio. MAINTAINS ARTISTS- BUREAU. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Lloyd C. Thomas Commercial Manager Lloyd C. Thomas Advertising Manager Allen O. Brophy Artists' Bureau Head John C. McCloy Chief Announcer George Menard Station Manager Lloyd C. Thomas Sales Manager Walter M. Koessler Publicity Director Allen O. Brophy Musical Director Helene Kimberley Chief Engineer Thomas C. Cameron POLICIES Accepts beer and light wine; no hard liquor. No other restrictions. Station has a complete merchandising and exploitation plan, embodying use of its mobile unit when applicable. REPRESENTATIVE Kelly-Smith Co. ♦ BF ROCK ISLAND— EST. 1925 FREQUENCY: 1210 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Rock Island Broadcasting Co. OPERATED BY: Rock Island Broadcasting Co. BUSINESS ADDRESS: Safety Bldg. PHONE: R. I. 918-9. STUDIO ADDRESS: Safety Bldg., Rock Island; Fifth Ave. Bldg., Moline; Orpheum Theater Bldg., Davenport. TRANSMITTER LOCATION: Harms Hotel. TIME ON THE AIR: (daily) 6:00 A.M. to mid- night; (Sunday) 8:00 A.M. to midgight. NEWS- PAPER AFFILIATION: The Rock Island Argus. NEWS SERVICE: United Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERV- ICE: NBC Thesaurus and full recording facili- ties. 232 PERSONNEL President Ben H. Potter Commercial Manager Maurice Corken National Advertising Manager . . . Claire Heyer Artists' Bureau Head Ivan Streed Chief Announcer Forest Cooke Station Manager John W. Potter Publicity Director Edith Steinke Musical Director Lucia Thompson Chief Engineer J. E. Gray POLICIES Liquor advertising not accepted. No special restrictions on beer advertising or foreign lan- guage accounts except general requirements that apply to all accounts and programs. Merchandising: Members of the "WHBF Ambassadors Club," composed of one person in each of 46 small towns and communities within a 30-mile radius of the tri-cities (Rock Island, Davenport and Moline), serve as radio news correspondents and publicize WHBF activities in their home communities. Regular bulletins to correspondents, or "Ambassadors" keep them informed on special activities and commercial programs. Merchandising department also covers the following activities: personal calls and letters to dealers; dealer and market surveys; prep- aration of displays and publicity; photographic service; recording of programs and other merchandising activities. Services of special girl are available to call on dealers. Com- mercial program schedule and publicity pub- lished in the Rock Island Argus. REPRESENTATIVE Gene Furgason & Co. WCBS "WIDER COVERAGE, BETTER SERVICE" SPRINGFIELD— EST. 1922 FREQUENCY: 1420 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: WCBS, Inc. OPERATED BY: WCBS, Inc. BUSINESS AD- DRESS: 208 Vi S. 5th St. PHONE: Main 260. STUDIO ADDRESS: 208 V2 S. 5th St. TRANS- MITTER LOCATION: 2200 S. 6th St. TIME ON THE AIR: 6:00 A.M. to 12:00 midnight. NEWS- PAPER AFFILIATION: Illinois State Journal. NEWS SERVICE: International News Service. MAINTAINS ARTISTS' BUREAU. TRANSCRIP- TION SERVICE: 6BC Thesaurus. PERSONNEL President Harold L. Dewing Commercial Manager Harold Dewing Artists' Bureau Head Bill Nelms Chief Announcer John J. Corrigan Station Manager Harold L. Dewing Publicity Director John J. Corrigan Musical Director Bill Nelms Chief Engineer Don Burrichter POLICIES Liquor advertising is restricted to beer and light wines. Not prepared at the present time to receive any foreign language advertising. Reserve the right to censor all broadcast material. Seeks to use every method of promotion in conjunction with every program be it sustain- ing or commercial. The promotion may in- clude newspaper, publicity, pictures, placards, movies, telephone, premiums. REPRESENTATIVE Sears & Ayers, Inc. WTAX SPRINGFIELD— EST. 1930 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: WTAX, Inc. OPERATED BY: WTAX, Inc. BUSINESS ADDRESS: Reisch Bldg. PHONE: 1600-1. STUDIO ADDRESS: Reisch Bldg. TRANSMITTER LOCATION: Reisch Bldg. TIME ON THE AIR: 6:30 A.M. to 12:00 P. M. NEWSPAPER AFFILIATION: Illinois State Register. NEWS SERVICE: Inter- national News Service. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President Jay A. Johnson Station Manager Jay A. Johnson Sales Manager C. W. Neeld Chief Engineer Edward Ring POLICIES Liquor advertising carried only after 9:00 P.M. Prepared to supply any type of merchan- dising service that is desired. REPRESENTATIVE Howard H. Wilson Co. WDZ "WORLD'S PIONEER GRAIN MARKET STATION" TUSCOLA— EST. 1920 FREQUENCY: 1020 Kc. POWER: 250 Watts. OWNED BY: WDZ Broadcasting Co. OPER- ATED BY: WDZ Broadcasting Co. BUSINESS ADDRESS: Star Bldg. PHONE: 98 and 153. STUDIO ADDRESS: Star Bldg. TRANSMITTER LOCATION: 212 miles N. E. of Tuscola. TIME ON THE AIR: 6:00 A.M. to sundown. NEWS SERVICE: International News Service. MAIN- TAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: NBC Thesaurus. 233 PERSONNEL President E. L. Bill Commercial Manager Clair B. Hull Advertising Manager Clair B. Hull Artists' Bureau Head Jim Day Chief Announcer George Losey Station Manager Clair B. Hull Sales Manager Clair B. Hull Publicity Director George Losey Musical Director Dick Johnson Chief Engineer Mark Spies POLICIES Beer only. Liquor accounts accepted. Window cards included in merchandising assistance. REPRESENTATIVE C. C. Caley W I L L "WHERE ILLINI LABOR AND LEARN" URBANA— EST. 1922 EDUCATIONAL BROADCASTING SYSTEM FREQUENCY: 580 Kc. POWER: 1000 Watts. OWNED BY: University of Illinois. OPER- ATED BY: Same. BUSINESS ADDRESS: Ur- bana. PHONE: 7-2616—7-2400. STUDIO AD- DRESS: 400 S. Wright. TRANSMITTER LO- CATION: S. First St. Road, Champaign. TIME ON THE AIR: 7:30 A.M. to local sunset (ex- cept Sunday). NEWSPAPER AFFILIATION: The Daily Illini. NEWS SERVICE: Associated Press. MAINTAINS ARTISTS' BUREAU. TRAN- SCRIPTION SERVICES: Lang-Worth. PERSONNEL President J03. F. Wright, Director Artists' Bureau Head F. E. Schooley Program Director Frank E. Schooley Publicity Director Art Wildhagen Musical Director Arthur Cohen Chief Engineer A. James Ebel POLICIES Station does not sell time. INDIANA Population 3,474,000 Number of Families 900780 Number of Radio Homes 701,220 Retail Sales $780,508,000 Auto Registrations 905,088 WHBU ANDERSON— EST. 1925 FREQUENCY: 1210 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Anderson Broadcasting Corp. OPERATED BY: Anderson Broadcasting Corp. BUSINESS ADDRESS: Citizens Bank Bldg. PHONE: 234. STUDIO ADDRESS: Citizens Bank Bldg. TRANSMITTER LOCATION: Citizens Bank Bldg. TIME ON THE AIR: 6:00 A.M. to 10:30 P.M. NEWS SERVICE: International News Service. TRAN- SCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President L. M. Kennett Station Manager L. M. Kennett Commercial Manage- L. Podhaski Chief Announcer Wayne Reeves Sales Manager L. Podhaski Chief Engineer R. Fulwider POLICIES Does not accept any beer, wine or liquor advertising. REPRESENTATIVE J. J. Devine & Assoc. WTRC "THE DAILY TRUTH" ELKHART— EST. 1931 FREQUENCY: 1310 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Truth Pub. Co. OPERATED BY: Elkhart Daily Truth. BUSI- NESS ADDRESS: 416 S. Second St. PHONE: 999. STUDIO ADDRESS: Hotel Elkhart. TRANSMITTER LOCATION: Mile south of Elk- hart. TIME ON THE AIR: (daily) 6:30 A.M. to 9:30 P.M.; (Sunday) 11:00 A.M. to 9:00 P.M. NEWSPAPER AFFILIATION: Elkhart Daily Truth. NEWS SERVICE: United Press. TRAN- SCRIPTION SERVICE: NBC Thesaurus, World Broadcasting System. PERSONNEL President C. D. Greenleaf Station Manager R. R. Baker Chief Announcer Carl Schrock Musical Director Ethel Geiss Chief Engineer Kenneth Singleton 234 POLICIES Hard liquor advertising rejected. Complete merchandising service for clients, local or national, in Elkhart gratis, and throughout WTRC territory (primary area) at slight additional cost. REPRESENTATIVE Tenney, Woodward & Co. ♦ WEOA EVANSVILLE— EST. 1936 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1370 Kc. POWER: 250 Watts, d • 100 watts, n. OWNED BY: Evans ville on the Air, Inc. OPERATED BY: Same. BUSI- NESS ADDRESS: 519 Vine St. PHONE: 2-1171. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Same. TIME ON THE AIR: 7:30 AM. to 11:30 P.M. (unlimited time). TRANSCRIP- TION SERVICE: NBC Thesaurus. PERSONNEL Secretary Clarence Leich Commercial Manager Clarence Leich Artists Bureau Head Pat Roper Chief Announcer Hubert H. Chambers Station Manager Martin L. Leich Sales Manager Clarence Leich Publicity Director Clarence Leich Musical Director Pat Roper Chief Engineer John B. Caraway Jr. POLICIES No stated special policies. Merchandising: On every national ac- count, before the beginning of a series, gives pre-announcements. All local outlets for the product in question are notified by phone or letter, and in the case of food accounts, a display is set up in permanent exhibit in the auditorium. No charge is made for these services. If the client desires, will check win- dows and counters, as well as securing in- ventories of merchandise. This service, as well as direct-by-mail work, are done with- out charge. Larger window displays if they involve considerable labor and hauling, will be put in at actual cost. REPRESENTATIVE Gene Furgason & Co. ♦ WGBF EVANSVILLE— EST. 1923 NATIONAL BROADCASTING CO. FREQUENCY: 630 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: Evansville on the Air, Inc. OPERATED BY: Same. BUSI- NESS ADDRESS: 519 Vine St. PHONE: 2-1171. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 8 miles north of Evansville. TIME ON THE AIR: 7:00 A.M. to midnight. TRAN- SCRIPTION SERVICE: NBC Thesaurus. PERSONNEL Secretary Clarence Leich Commercial Manager Clarence Leich Artists Bureau Head Pat Roper Chief Announcer Paul Clark Station Manager Clarence Leich Publicity Director Clarence Leich Musical Director Pat Roper Chief Engineer Fay Gehres POLICIES No stated special policies. Merchandising: On every national account, before the beginning of a series, gives pre- announcements. All local outlets for the prod- uct in question are notified by phone or let- ter, and in the case of food accounts, a dis- play is set up in station's permanent exhibit in the auditorium. No charge is made for these services. If the client desires, will check windows and counters, as well as se- curing inventories of merchandise. This ser- vice, as well as direct-by-mail work, are done without charge. Larger window displays if they involve considerable labor and hauling, will be put in at actual cost. REPRESENTATIVE Gene Furgason & Co. ♦ WGL "FORT WAYNE'S METROPOLITAN STATION" FORT WAYNE— EST. 1928 NBC (OPTIONAL RED OR BLUE) FREQUENCY: 1370 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: Westinghouse Radio Stations, Inc. OPERATED BY: Westing- house Radio Stations. Inc. BUSINESS AD DRESS: 925 S. Harrison. PHONE: Anthony 2136-7. STUDIO ADDRESS: Westinghouse Bldg. TRANSMITTER LOCATION: Keenan Hotel. TIME ON THE AIR: 6:30 A.M. to mid- night. NEWS SERVICE: United Press. TRAN- SCRIPTION SERVICE: NBC Thesaurus. PERSONNEL Station Manager W. Ward Dorrell Sales Manager C. R. Durbin Musical Director Jeane Brown Chief Engineer Fred Fischer Chief Announcer J. Howard Ackley POLICIES Station does not accept hard liquor adver- tising. Population being 95% native white population — foreign language programs are not popular in this territory. Operates merchandising department in con- nection with sales promotion department, equipped to make reasonable surveys for ad- vertiser. Consistent air publicity and reason- able other publicity given all programs. REPRESENTATIVE Free & Peters. Inc. 235 RESULTS THAT'S WHAT COUNTS/ We could talk about our new $100,000 antenna and transmitter — our coverage — our showmanship — our plans, etc., until we are blue in the face— but— it's still results that count. Results over THE 1480 KC r / - 281 'Here Y'Are, Tony!— The Mail Orders from Your WHB Program >NH£ . . . KANSAS CITY'S DOMINANT DAYTIME STATION affiliated with the Mutual Broadcasting System, has the Audience, but no national representatives. . . . For time clearance, schedules, information, data, telephone Harrison 1161, collect, or wire collect to DON DAVIS, President, or JOHN SCHILLING, Manager, Kansas City, Mo. 282 Advertising Manager M. F. Allison Artists Bureau Head J. W. McConnell Director of Research Mark N. Smith Production Director Fran Heyser Station Manager Arthur B. Church Sales Manager J. Leslie Fox Director Natl. Program Sales . . . Geo. E. Halley Studio Director Kenneth Krahl Publicity Director M. F. Allison Musical Director P. Hans Flath Technical Supervisor Ray Moler POLICIES No liguor advertising accepted. Beer and wine after 10:00 P.M. No foreign language programs; foreign constituent of radio audi- ence is too small to be worthy of considera- tion. All programs subject to the approval of the management on the basis of good taste. Merchandising: Two five-minute spots daily devoted to build-up of coming programs; in addition all unsponsored station breaks are given to publicity department for this purpose. Letters sent to manufacturer's distributors or jobbers in limited quantity. Personal sales calls also made to important buyers. Tire cov- ers on Yellow Cabs also utilized to merchan- dise some commercials. One man employed for merchandising contacts and work of this nature almost exclusively. On Happy Kitchen and "Good Morning!" Farm Programs mer- chandising assistance includes a free display advertisement on the Kansas City Star and Kansas City Journal Post radio pages, and surveys with selected wholesale and retail dealers. REPRESENTATIVE Free & Peters, Inc. ♦ KXBY KANSAS CITY— EST. 1934 FREQUENCY: 1530 Kc. POWER: 1000 watts. OWNED BY: First National Television, Inc. OPERATED BY: Same. BUSINESS ADDRESS: Fidelity Bldg. PHONE: HO 5818. STUDIO ADDRESS: Fidelity Bldg. TRANSMITTER LO- CATION: 86th & Summit Sts. TIME ON THE AIR: 6:30 A.M. to 12:30 A.M. NEWS SER- VICE: United Press. TRANSCRIPTION SER- VICE: Associated Music. PERSONNEL President Richard K. Phelps Commercial Manager H. W. Clifford Sales Manager H. W. Clifford Chief Engineer C. E. Salzer POLICIES No special restrictive policies. Usual merchandising features. REPRESENTATIVE Joseph Hershey McGillvra WDAF KANSAS CITY— EST. 1922 NATIONAL BROADCASTING CO. (RED) FREQUENCY: 610 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: The Kansas City Star Co. OPERATED BY: Same. BUSI- NESS ADDRESS: 1729 Grand Ave. PHONE: Harrison 1200. STUDIO ADDRESS: 1729 Grand Ave. TRANSMITTER LOCATION: Johnson County, Kansas. TIME ON THE AIR: 6:00 A.M. to midnight. NEWSPAPER AF- FILIATION: The Kansas City Star. NEWS SERVICE: Associated Press, Press Radio Bureau. PERSONNEL Station Manager H. Dean Fitzer Assistant Manager V. S. Batton Sales Manager R. Gardner Reames Musical Director Harry J. Kaufmann Chief Engineer Joseph A. Flaherty POLICIES No foreign language broadcasts; no liguor or beer accounts. Merchandising through news releases, etc. REPRESENTATIVE Edward Petry & Co. ♦ WHB "WHERE HEADLINERS BEGIN" KANSAS CITY— EST. 1922 MUTUAL FREQUENCY: 860 Kc. POWER: 1000 watts. OWNED BY: Cook Paint & Varnish Co. OPERATED BY: WHB Broadcasting Co. BUSINESS ADDRESS: Scarritt Bldg. PHONE: Harrison 1161. STUDIO ADDRESS: Scarritt Bldg. TRANSMITTER LOCATION: North Kan- sas City. TIME ON THE AIR: 6:00 A.M. to local sunset. NEWSPAPER AFFILIATIONS: Kansas City Journal-Post, Kansas City Daily Drovers' Telegram (farm newspaper). MAIN- TAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: Library of 12.000 transcribed and recorded tunes. PERSONNEL President Donald Dwight Davis Station Manager John T. Schilling Commercial Manager D. D. Davis Artists Bureau Head Charles Lee Adams Manager, Client Service Department, M. H. Straight Publicity Director Frank Barhydt Musical Director Sol Bobrov Chief Engineer Henry E. Goldenberc 283 POLICIES Accept beer accounts. No hard liquor. Foreign language acceptable. Recommend only German, Italian, Spanish, French in this market. Commercial restrictions: No false or misleading claims; no disparagement of com- petitors nor their products; no lotteries; no ap- peals for funds (other than generally ac- cepted worthy causes); no testimonials which cannot be authenticated; no advertising mat- ter in bad taste or which station deems in- jurious or prejudicial to interests of public; commercial copy must not exceed IOV2 min- utes in hour program, 7 Vz minutes in three- quarter hour; 5Vz minutes in half-hour; ZVz minutes in quarter-hour. Merchandising features in connection with commercial programs: Station offers "UNIT PLAN" merchandising service which includes: Classified listings of wholesale and retail outlets. Mailing campaign on station letterheads (if desired). Detailed cross section surveys of the retail trade. Introduction of advertiser's salesmen to key buyers. Arrangements for window displays. Distribution of counter displays and cards. Missionary work with sales outlets on ad- vertising campaign. Arrangement of auditions. Station's publicity department publicizes programs through newspaper and trade pub- lications as well as on sustaining broadcasts. KWOC* POPLAR BLUFF— EST. 1938 FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Don M. Lidenton and A. L. Mc- Carthy. OPERATED BY: Same. BUSINESS ADDRESS: 417 Vine St. PHONE: 1234. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: Poplar Bluff. TIME ON THE AIR: 6:00 A.M. to local sunset. * Operating under C.P. issued by FCC at time of going to press. KFEQ ST. JOSEPH— EST. 1924 FREQUENCY: 680 Kc. POWER: 2500 Watts. OWNED BY: KFEQ, Inc. OPERATED BY: KFEQ, Inc. BUSINESS ADDRESS: Schneider Bldg. PHONE: 6-1314. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: bVz miles southeast of St. Joseph. TIME ON THE AIR: 6:00 A.M. to local sunset. NEWSPAPER AFFILIATIONS: St. Joseph News-Press and Gazette. NEWS SERVICE: Associated Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Barton Pitts Nat'l Advertising Manager. .Glen G. Griswold Program Director Jiggs Miller Farm Program Director C. Earl Williams Station Manager Barton Pitts Local Advertising Manager .... J. Ted Branson Publicity Director J. Ted Branson Musical Director Laurence Parker Chief Engineer J. Wesley Koch POLICIES Accepts beer advertising, but does not ac- cept the advertising of any other alcoholic beverage. The Advertising and Merchandising Depart- ment will consider any special merchandising request and will co-operate with advertisers to the fullest extent possible. REPRESENTATIVE Kelly-Smith Company . ♦ KFUO "THE GOSPEL VOICE" ST. LOUIS— EST. 1924 FREQUENCY: 550 Kc. POWER: 1000 watts, d.; 500 watts, n. OWNED BY: Evangelical Lutheran Synod of Missouri, Ohio and Other States. OPERATED BY: Board of Control of Concordia Seminary. BUSINESS ADDRESS: 801 DeMun. PHONE: Cabany 2499. STUDIO ADDRESS: 801 DeMun. TRANSMITTER LO- CATION: Clayton. TIME ON THE AIR: Shares time. PERSONNEL Chief Announcer Herman H. Hohenstein Station Manager Herman H. Hohenstein Musical Director Herman H. Hohenstein Chief Engineer Carl H. Meyer POLICIES Non-commercial station. ♦ KMOX "VOICE OF ST. LOUIS" ST. LOUIS— EST. 1929 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1090 Kc. POWER: 50,000 Watts. OWNED BY: Columbia Broadcasting System. OPERATED BY: Same. BUSINESS ADDRESS: Mart Bldg. PHONE: Central 8240. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: 20 miles south of city. TIME ON THE AIR: 5:30 A.M. to 12:30 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Associated Music. PERSONNEL Station Manager Merle S. Jones Program Director C. G. Renier Sales Manager Ken Church Ass't Sales Manager James V. Huffman Chief Announcer France Laux 284 Publicity Director Soulard Johnson Musical Director Ben Feld Chief Engineer Graham Tevis POLICIES Governed by CBS policies. No separate merchandising department, but offers movie trailers, special newspaper list- ings, courtesy announcements calling atten- tion to program, window displays, trade journal publicity, presentations to dealers, letters to dealers, special promotions in stores, store displays. Specialty work with dealers, or promotion work for a particular product, as distinguished from promotional work on the radio schedule, can be undertaken by KMOX for the account of the advertiser at actual cost. REPRESENTATIVE Radio Sales KSD ST. LOUIS— EST. 1922 NBC (RED) FREQUENCY: 550 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: Pulitzer Pub. Co. OPERATED BY: Same. BUSINESS AD- DRESS: 12th & Olive St. PHONE: Main 1111. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 8:00 A.M. to midnight. NEWSPAPER AFFILIATION: St. Louis Post-Dispatch. NEWS SERVICE: As- sociated Press (non-commercial). TRANSCRIP- TION SERVICES: NBC Thesaurus, Lang-Worth. PERSONNEL Commercial Manager Edw. W. Hamlin Station Manager George M. Burbach Sales Manager Edward W. Hamlin Musical Director Russell David Chief Engineer Robert L. Coe POLICIES All broadcasting programs and announce- ments are subject to the approval of the sta- tion management. Station does not accept medical or liquor advertising. REPRESENTATIVE Free & Peters, Inc. KWK ST. LOUIS— EST. 1927 MUTUAL— NATIONAL BROADCASTING CO. (BLUE) FREQUENCY: 1350 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: Thomas Pat- rick, Inc. OPERATED BY: Same. BUSINESS ADDRESS: Hotel Chase. PHONE: Rosedale 3210. STUDIO ADDRESS: Hotel Chase. TRANS- MITTER LOCATION: Baden. TIME ON THE AIR: Eighteen hours daily. NEWS SERVICE: United Press MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: World Broadcast- ing System. PERSONNEL President R. T. Convey Commercial Manager C. G. Cosby Advertising Manager Gene Kemper Artists Bureau Head D. Seyforth Chief Announcer Allan Anthony Station Manager Clarence Cosby Sales Manager C. G. Coby Publicity Director Gene Kemper Musical Director Al Sarli Chief Engineer James Burke POLICIES Accepts all accounts which conform to local, state and Federal laws, and all laws of the FCC. Has tie-in with St. Louis Globe-Democrat, receiving two hundred thirty-five lines per day, which is used to plug commercial features — local and network. Also a tie-in with group of community newspapers, receiving a total circulation of 250,000. REPRESENTATIVE Paul Raymer & Company ♦ KXOK ST. LOUIS FREQUENCY: 1250 Kc. POWER: 1000 Watts. OWNED BY: Star-Times Publishing Co. OP- ERATED BY: Star-Times Publishing Co. BUSI- NESS ADDRESS: St. Louis. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Near Ven- ice, 111. TIME ON THE AIR: Unlimited. NEWS- PAPER AFFILIATION: St. Louis Star-Times. * Operating under C.P. issued by FCC, at time of going to press. ♦ WEW ST. LOUIS— EST. 1921 FREQUENCY: 760 Kc. POWER 1000 watts. OWNED BY: St. Louis University. OPERATED BY: Same. BUSINESS ADDRESS: 3642 Lin- dell Blvd. PHONE: Franklin 5665. STUDIO ADDRESS: 3642 Lindell Blvd. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:00 A.M. to local sunset. NEWS SERVICE: In- ternational News Service and Transradio Press. TRANSCRIPTION SERVICE: Associated Music. PERSONNEL Faculty Director W. A. Burk, S.J. Program Manager Arthur T. Jones Business Manager A. S. Foster Sales Manager Ray Flemming Publicity Director H. H. Sanders Musical Director Ralph Stein Chief Engineer George Rueppel 285 POLICIES Will accept liquor advertising but will not mention price. ♦ WIL "THE MOST WELCOME SPOT ON THE DIAL" ST. LOUIS— EST. 1922 FREQUENCY: 1200 Kc. POWER 250 Watts, d.; 100 Watts, n. OWNED BY: Missouri Brod. Corp. OPERATED BY: Same. BUSINESS AD- DRESS: 3601 Lindell Bl. PHONE: Jefferson 8403-4-5. STUDIO ADDRESS: Melbourne Hotel. TRANSMITTER LOCATION: 16th Floor (Roof) Melbourne Hotel. TIME ON THE AIR: 7:00 A.M. to 5:00 A.M. NEWS SERVICE: Trans- radio Press. TRANSCRIPTION SERVICE: Stand- ard Radio and C. P. MacGregor. PERSONNEL President Lester A. Benson Vice-President Clarence W. Benson Commercial Manager Edgar Shutz Advertising Manager Edgar Shutz Chief Announcer Neil Norman Station Manager Lester A. Benson Publicity Director Bart Slattery Musical Director Allister Wylie Chief Engineer Chal Stoup POLICIES No liquor programs accepted (beer and wine — OK). No foreign language programs accepted. No patent medicine programs ac- cepted. Copy restrictions: Spot announcements have 75 word limit, 15-minute programs have 400 word limit. REPRESENTATIVE Small & Brewer, Inc. ♦ KGBX SPRINGFIELD— EST. 1924 NATIONAL BROADCASTING CO. (RED AND BLUE) FREQUENCY: 1230 Kc. Power: 500 watts. OWNED BY: Springfield Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: 508 St. Louis. PHONE: 1360-1-2-3. STUDIO ADDRESS: 508 St. Louis. TRANSMITTER LO- CATION: Bolivar Road. TIME ON THE AIR: 7:00 A.M. to midnight. NEWSPAPER AF- FILIATION: Springfield Newspapers, Inc. NEWS SERVICE: United Press. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SER- VICE: NBC Thesaurus and World Broadcast- ing System. PERSONNEL President Lester E. Cox Business Manager C. Arthur Johnson Publicity Director Carl S. Ward Musical Director Al Stone Chief Engineer Fritz Bauer Station Manager Ralph D. Foster Sales Manager John E. Pearson Artists Bureau Head George E. Wilson Chief Announcer Karl Zomar Program Director Terry Moss POLICIES No foreign element. Beer accepted but no other liquor advertising. Special merchandising by Promotion Direc- tor Carl Ward; special services National Re- search Bureau Merchandising Service. REPRESENTATIVE Howard H. Wilson & Co. KWTO "KEEP WATCHING THE OZARKS" SPRINGFIELD— EST. 1933 FREQUENCY: 560 Kc. POWER: 5000 watts. OWNED BY: Ozarks Broadcasting Co. OP- ERATED BY: Same. BUSINESS ADDRESS: 508 St. Louis. PHONE: 1360-1-2-3. STUDIO AD- DRESS: 508 St. Louis. TRANSMITTER LOCA- TION: Bolivar Road. TIME ON THE AIR: 5:00 A.M. to local sunset. NEWSPAPER AF- FILIATION: Springfield Newspapers, Inc. NEWS SERVICE: United Press. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SER- VICE: World Broadcasting System. PERSONNEL President Ralph D. Foster Business Manager Arthur Johnson Artists Bureau Head G. E. Wilson Chief Announcer Karl Zomar Station Manager Ralph D Foster Sales Manager John E. Pearson Publicity Director Carl S. Ward Musical Director Al Stone Chief Engineer Fritz Bauer POLICIES No foreign element in audience. No liquor announcements or advertising accepted other than beer. National Research Bureau Merchandising Service. Also merchandising service of sta- tion bureau. REPRESENTATIVE Harold H. Wilson & Co. 286 MONTANA Population 539,000 Number of Families 134,770 Number of Radio Homes 104,300 Retail Sales $189,457,000 Auto Registrations 167,150 KGHL BILLINGS— EST. 1928 NBC (RED AND BLUE) FREQUENCY: 780 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: Northwestern Auto Supply Co. OPERATED BY: Northwest- ern Auto Supply Co. BUSINESS ADDRESS: 5th and North Broadway. PHONE: 3121. STUDIO ADDRESS: 5th and North Broadway. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. (daily); 9:00 A.M. to 11:00 P.M. (Sunday). NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Standard Radio, NBC Thesaurus. PERSONNEL President C. O. Campbell Commercial Manager Ed Yocum Advertising Manager M. B. Braunberger Chief Announcer T. W. Johnson Station Manager C. O. Campbell Sales Manager Ed. Yocum Publicity Director Lear Mucoy Musical Director Julia Richards Chief Engineer Jeff Kiichli POLICIES Accepts wines and beer, no hard liquor. Accepts foreign language programs of in- terest to any sizeable group in audience. Listeners are 99 per cent English, however. Station will circularize trade, perform any other services within reason asked by client. Latest effort, staff men showed kiddie group how to operate new pop corn popper. All programs are publicized by station 24 hours and 12 hours before on air (new and old). Merchandising and promotion is largely de- termined by size of contract, policy being to keep special costs within 5 per cent of net dollar value of time purchase. REPRESENTATIVE E. Katz Special Advertising Agency KGIR BUTTE— EST. 1929 NATIONAL BROADCASTING CO. — Z-NET PACIFIC NORTHWEST COVERAGE GROUP FREQUENCY: 1340 Kc. POWER: 2500 Watts. d.; 1000 Watts, n. OWNED BY: KGIR, Inc. OPERATED BY: KGIR. Inc. BUSINESS AD- DRESS: 121 W. Broadway. PHONE: 22-3-44. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Same. TIME ON THE AIR: Sunday. 9:00 A.M. to midnight; Week Days, 7:00 A.M. to 1:00 A.M. TRANSCRIPTION SERVICE: Standard Radio, Titan, Lang- Worth. PERSONNEL Manager Ed. B. Craney Commercial Manager Leo McMullen Musical Director B. R. Sprague Chief Engineer Jack Nicholas Program Director Fred Ruegg POLICIES Liquor accounts accepted subject to station approval of copy. Patent medicine accounts not accepted. Local programs sold on 13 minute basis, provision being made for 100- word announcements on either end of period. Chainbreak announcements limited to 30 words. Merchandising service rendered at cost. REPRESENTATIVES Joseph Hershey McGillvra Walter Biddick (Coast) KFBB "VOICE OF TREASURE STATE" GREAT FALLS— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1280 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: Buttrey Broadcast, Inc. OPERATED BY: Buttrey Broad- cast, Inc. BUSINESS ADDRESS: 300 Central. PHONE: 4377-8. STUDIO ADDRESS: 300 Cen- tral Ave. TRANSMITTER LOCATION: 4^2 miles west of Great Falls. TIME ON THE AIR: 8:00 A.M. to 11:00 P.M. (daily), 9:00 A.M. to 10:00 P.M, Sunday). NEWSPAPER AFFILIATION: Great Falls, Tribune. NEWS SERVICES: Associated Press, Tribune News. TRANSCRIPTION SERVICES: Standard Li- brary, Transco Library. PERSONNEL President F. A. Buttrey Commercial Manager Jessie Jacobsen Advertising Manager Joe Wilkins Chief Announcer Tommy Cafferty Station Manager Jessie Jacobsen Sales Manager Joe Wilkins 287 Publicity Director Kemp Toole Musical Director Bill Cane Chief Engineer John Parker POLICIES No liquor advertising except beer. No foreign language broadcasts. REPRESENTATIVE Weed & Company KPFA "CAPITAL CITY STATION" HELENA— EST. 1937 FREQUENCY: 1210 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Peoples Forum of the Air. OPERATED BY: Peoples Forum of the Air. BUSINESS ADDRESS: 1306 East 11th. PHONE: 857. STUDIO ADDRESS: 1306 East 11th. TRANSMITTER LOCATION: 1306 East 11th St. TIME ON THE AIR: 8:00 A.M. to mid- night. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President Barclay Craighead Station Manager K. O. MacPherson POLICIES Advertising of alcoholic beverages accepted. All broadcasting programs of every descrip- tion are subject to the approval and censor- ship of the station's directors without objection or liability. KGEZ "THE FRIENDLY STATION SERVING WESTERN MONTANA FROM KALISPELL" KALISPELL— EST. 1927 FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Donald C. Treloar. OPERATED BY: Same. BUSINESS ADDRESS: 203 — 1st Ave. E. PHONE: 32-332. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 2lA miles south on Highway No. 93. TIME ON THE AIR: 7:00 A.M. to 9:00 P.M. or later. NEWS SERVICE: Transradio Press. TRANSCRIPTION: SERVICE: C. P. MacGregor. PERSONNEL General Manager Donald C. Treloar POLICIES All advertising subject to station owner's approval. K D N C LEWISTON— EST. 1937 FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Democrat News Co., Inc. OPERATED BY: Democrat News Co., Inc. BUSINESS ADDRESS: Lewis- ton, Mont. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Same. TIME ON THE AIR: Unlimited. NEWSPAPER AFFILIATION: Lewiston Democrat-News. •Operating under C.P. issued by FCC. at time of going to press. KGVO "THE GARDEN CITY STATION" MISSOULA— EST. 1931 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1260 Kc. POWER: 1000 watts. OWNED BY: Mosby's, Inc. OPERATED BY: Mosby's, Inc. BUSINESS ADDRESS: 240 N. Higgins. PHONE: 2155. STUDIO ADDRESS: 240 N. Higgins. TRANSMITTER LOCATION: 4 miles west on Highway 10. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. NEWS SERV- ICE: Transradio Press. TRANSCRIPTION SERVICE: NAB Library. PERSONNEL President A. J. Mosby Commercial Manager Marion Dixon Advertising Manager Stew Sterling Artists Bureau Head Vernon McGahan Chief Announcer Bob Young Station Manager A. J. Mosby Sales Manager Fred Elsethagen Publicity Director Lee Nash Musical Director Mary Ann Bills Chief Engineer Tom Atherstone POLICIES No alcoholic beverages except beer and wine. No commercial copy may exceed 20% of time contracted for during daytime — 15% evenings. Dealer letters and personal contact as mer- chandising aids. KGCX WOLF POINT— EST. 1926 FREQUENCY: 1450 Kc. POWER: 1000 watts. OWNED BY: E. E. Kresbach. OPERATED BY: E. E. Kresbach. BUSINESS ADDRESS: Main and 4th St. PHONE: 102. STUDIO ADDRESS: Main and 4th St. TRANSMITTER LOCATION: Wolf Point. TIME ON THE AIR: 8:00 A.M. to 8:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Standard Radio. NBC Thesaurus. PERSONNEL President E. E. Kresbach Commercial Manager M. J. Severson Advertising Manager M. J. Severson Chief Announcer A. E. Richmond Station Manager Milton J. Severson Sales Manager Milton J. Severson Publicity Director A. E. Richmond Musical Director Adolph Jystad Chief Engineer Harold Klempil POLICIES No restrictions on beer and wine. No restrictions on foreign language ac- counts. 288 NEBRASKA Population 1,364,000 Number of Families 340,150 Number of Radio Homes 303,290 Retail Sales $359,757,000 Auto Registrations 413,787 KMMJ CLAY CENTER— EST. 1925 "THE OLD TRUSTY STATION" FREQUENCY: 740 Kc. POWER: 1000 Watts. OWNED BY: KMMJ, Inc. OPERATED BY: KMMJ, Inc. BUSINESS ADDRESS: Radio Bldg. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Same. TIME ON THE AIR: Sunday, 7:00 A.M. to local sunset; week days, 6:00 A.M. to local sunset. NEWSPAPER AFFILIA- TION: Clay County Sun. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL Manager Randy Ryan REPRESENTATIVE Gene Furgason & Co. KGFW "TEE MIDWAY STATION OF THE NATION" KEARNEY— EST. 1928 FREQUENCY: 1310 Kc. POWER: 100 waits. OWNED BY: Central Nebraska Broadcasting Corp. OPERATED BY: Central Nebraska Broadcasting Corp. BUSINESS ADDRESS: P. O. Box 14. PHONE: 31551. STUDIO AD- DRESS: 919 W. 27th St. TRANSMITTER LO- CATION: 919 W. 27th St. TIME ON THE AIR: 7:00 A.M. to 8:00 P.M. PERSONNEL President Clark Standiford Station Manager Clark Standiford Chief Announcer Leland Gustofsen Publicity Director N. B. Weisenberger Chief Engineer N. B. Weisenberger POLICIES No advertising accepted for any alcoholic products. REPRESENTATIVE Walter Biddick Co. (Pacific Coast) KFAB "NEBRASKA'S MOST POWERFUL BROADCAST STATION" LINCOLN— EST. 1924 CBS— CENTRAL STATES BROADCASTING SYSTEM FREQUENCY: 770 Kc. POWER: 10.000 Watts. OWNED BY: KFAB Broadcasting Co. OPERATED BY: KFAB Broadcasting Co. BUSI- NESS ADDRESS: Hotel Lincoln. PHONE: B- 3214. STUDIO ADDRESS: Hotel Lincoln. TRANSMITTER LOCATION: 17th St. and Hol- dredge. TIME ON THE AIR: 6:00 A.M. to 12:00 midnight. NEWSPAPER AFFILIATIONS: State Journal, Lincoln Star. NEWS SERVICES: Inter- national News Service, Universal Service. TRANSCRIPTION SERVICE: World Broadcast- ing System. MAINTAINS ARTISTS' BUREAU. PERSONNEL President Frank D. Throop General Manager Don Searle Artists' Bureau Head Lyle DeMoss Chief Announcer Chick Miller Publicity Director Bruce Wallace Program Director Lyle DeMoss Chief Engineer Mark Bullock POLICIES Does not broadcast for liquor accounts. No foreign language accounts. Merchandising: A program is plugged ex- tensively on the air for a week preceding its initial broadcast and from time to time there- after. It will be mentioned on the Radio Calendar of station. A special audition of the initial program is held with all of the sponsor's employees in attendance. A station representa- tive will be present to explain the aims of the program and to answer any questions which may arise. The employees can take advan- tage of this "advance showing" and pass the word along to their customers, advising them of the interesting program their company is sponsoring and urging them to listen. Promotion Department is ready at all times to work out special merchandising and exploitation with the sponsors. All promotional stunts are designed to fit the sponsor, his product and the audience he is endeavoring to reach. REPRESENTATIVE E. Katz Special Advertising Agency 289 "The White Spot // Nebraska Has Money to Spend It is the only state with NO income tax, NO sales tax, and NO luxury taxes. Nebraska is debt-free, has reduced its taxes and observes a policy of "No new forms of taxation." The pioneer's word was as good as gold and in Nebraska the spoken word has always carried the assurance of a legal docu- ment. Today the spoken word of radio advertising is received into thousands of Nebraska homes, with the same respect that bound the old timers in their contracts. Yes, Nebraskans are responsive to the spoken word, but more than that they have the wealth with which to respond. The spirit of the thrifty farmers has built Nebraska production in hay, live stock, meat, corn, butter, rye, and oats to a dominant place among the productive states of the nation. The Nebraska market, with one-third of a million people is most easily and most economically reached by radio. Profitable results are yours for the asking, — by voice. For market and station coverage details write to any member station. Nebraska Broadcasters Assoc. KFAB, Lincoln KFOR, Lincoln KGFW, Kearney KGKY, Scottsbluff KGNF, North Platte KOIL, Omaha KMMJ, Clay Center 290 WAAW, Omaha WJAG, Norfolk WOW, Omaha KFOR "THE VOICE OF LINCOLN" LINCOLN— EST. 1922 CBS— MUTUAL FREQUENCY: 1210 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Cornbelt Broad- casting Corp. OPERATED BY: Cornbelt Broad- casting Corp. BUSINESS ADDRESS: Hotel Lin- coln. PHONE: B-3214. STUDIO ADDRESS: Hotel Lincoln. TRANSMITTER LOCATION: 4607 South 48th. TIME ON THE AIR: 7:00 A.M. to midnight. NEWSPAPER AFFILIATIONS: State Journal, Lincoln Star. NEWS SERVICES: International News Service and Universal Service. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: World Broadcast- ing System. PERSONNEL President Frank D. Throop General Manager Don Searle Artists' Bureau Head John Shafer Chief Announcer Chick Miller Program Director John Shafer Musical Director John Shafer Chief Engineer Mark Bullock Publicity Director — Promotion . . . Jos. di Natale POLICIES Does not broadcast liquor accounts nor for- eign language accounts. Merchandising: A program is plugged ex- tensively on the air for a week preceding its initial broadcast and from time to time there- after. It will be mentioned on the Radio Calen- dar of the station. If the sponsor will furnish a list of fifty selected customers the Promotion Department will call them and inform them of the sponsor's new program. This is used only on KFOR which is purely a local station. A spe- cial audition of the initial program is held with all of the sponsor's employees in attendance. A station representative will be present to explain the aims of the program and to an- swer any questions which may arise. The employees can take advantage of this "ad- vance showing" and pass the word along to their customers, advising them of the interest- ing program their company is sponsoring and urging them to listen. The KFOR Promotion Department is ready at all times to work out special merchandising and exploitation with the sponsors. All promotional stunts are designed to fit the sponsor, his product and the audience he is endeavoring to reach. REPRESENTATIVE E. Katz Special Advertising Agency WJAG "WITH JOY AND GLADNESS" NORFOLK— EST. 1922 FREQUENCY: 1060 Kc. POWER: 1000 Watts. OWNED BY: Norfolk Daily News. OPERATED BY: Norfolk Daily News. BUSINESS AD- DRESS: Norfolk News. PHONE 20. STUDIO ADDRESS: Norfolk News. TRANSMITTER LOCATION: Norfolk News. TIME ON THE AIR: 6:30 A.M. to sundown. NEWSPAPER AFFILIATION: Norfolk Daily News. NEWS SERVICE USED: United Press and Associated Press. PERSONNEL President Gene Huse Station Manager Art Thomas Musical Director Russell Jensen Chief Engineer Frank Weidenbach POLICIES All advertising subject to approval. Station does not guarantee time of announcement or announcer. No announcements between news items. Competitive announcements and pro- grams must be separated by at least three minutes. Credit arrangements must be made in advance. Beer and liquor announcements are not accepted for the noon hour, on Sun- days or close to children's or devotional pro- grams. Station will not accept announcements concerning programs that are on other sta- tions at the same time as WJAG. Station does not supply sound effects for announce- ments but will broadcast transcribed an- nouncements. All announcements must be written in the third person and must con- form with the rules of the FCC and the code of ethics of the NAB. Station will not accept announcements that attempt to disguise the fact. Station will not accept announcements of advertisers who are under investigation by the FTC, the Food and Drugs Administration or the Post Office. Station reserves the right to make schedule changes and cancellations for commercial contingencies as well as po- litical or special event broadcasts. Station will supply on request special political broad- cast regulations and also a list of forbidden words. Merchandising: Station conducts individual merchandising campaign among the adver- tiser sales outlets; distributes counter cards and arranges window displays; conducts con- tests; etc. Publicity tie-up with the Norfolk Daily News. REPRESENTATIVE Howard H. Wilson Co. KGNF "WESTERN NEBRASKA'S DEPENDABLE DAYTIME STATION" NORTH PLATTE— EST. 1930 NEBRASKA NETWORK FREQUENCY: 1430 Kc. POWER: 1000 Watts. OWNED BY: Great Plains Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: 1521 W. 12th. PHONE: 132. STUDIO AD- DRESS: 1521 W. 12th. TRANSMITTER LOCA- 291 TION: 1521 W. 12th. TIME ON THE AIR: 6:00 A.M. to local sunset. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: C. P. MacGregor, Inc. PERSONNEL President W. I. LeBarron Commercial Manager R. Jones Chief Announcer John Alexander Station Manager W. I. LeBarron Publicity Director V. J. LeBarron Musical Director John Alexander Chief Engineer J. B. Eaves POLICIES Liquor advertising not accepted. Merchandising aids through regular column in local newspaper and advance spot pub- licity campaigns. ♦ KOIL OMAHA— EST. 1925 NBC (Blue)— MUTUAL FREQUENCY: 1260 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Central States Broadcasting Co. OPERATED BY: Central States Broadcasting Co. BUSINESS ADDRESS: Omaha. PHONE: Jackson 7626. STUDIO AD- DRESS: Omaha Nat. Bank Bldg. TRANSMIT- TER LOCATION: Council Bluffs, Iowa. TIME ON THE AIR: 6:30 A.M. to midnight. NEWS- PAPER AFFILIATION: Lincoln Star & Journal. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: World Broadcast- ing System. PERSONNEL President . . Frank Troup General Manager . Don Searle Commercial Manager Gene Willoughby Program Director Bob Cunningham Sales Manager, National Paul Hammon Publicity Director R. Bruce Wallace Chief Engineer Mark Bullock POLICIES No stated special commercial program re- strictions. Merchandising: Special promotion plan is outlined for every individual commercial pro- gram. In addition to advance and current pro- motion plugs, this includes routine press re- leases, window displays, special counter cards and other special promotion the account merits. Maintains a full-time Promotion department. REPRESENTATIVE E. Katz Special Advertising Agency ♦ WAAW OMAHA— EST. 1922 FREQUENCY: 660 Kc. POWER: 500 Watts. OWNED BY: Omaha Grain Exchange. OP- ERATED BY: Omaha Grain Exchange. BUSI- NESS ADDRESS: 7th Floor Omaha Grain Ex- change Bldg. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Northwest of Omaha. TIME ON THE AIR: Daytime. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL Manager F. P. Manchester Station and Sales Manager W. K. Bailey Assistant Manager James C. Douglass REPRESENTATIVE Howard H. Wilson Co. ♦ WOW "THE VOICE OF THE AIR" OMAHA— EST. 1923 NBC (Basic Red) FREQUENCY: 590 Kc. POWER: 5000 watts. OWNED BY: Woodmen of the World Life In- surance Society. OPERATED BY: Woodmen of the World Life Insurance Society. BUSI- NESS ADDRESS: Insurance Bldg. PHONE: Jackson 6844. STUDIO ADDRESS: Insurance Bldg. TRANSMITTER LOCATION: 56th and Kansas Ave. TIME ON THE AIR: 6:00 A.M. to 12:30 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus NAB Recorded Library and own instantaneous recording equipment. PERSONNEL President De E. Bradshaw Station Manager John J. Gillin, Jr. Program Manager Harry Burke Chief Announcer Harry Burke Sales Manager Howard O. Peterson Publicity Director Howard O. Peterson Chief Engineer Wm. J. Kotera POLICIES Does not accept liquor advertising nor for- eign accounts. Station has a monthly publication devoted to advertisers and programs, and distributed to listeners. This eight-page publication "Radio News Tower" has a large paid net circulation. Station has facilities to handle all types of merchandising cooperation. REPRESENTATIVE John Blair & Company ♦ KGKY SCOTTSBLUFF— EST. 1930 FREQUENCY: 1500 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Hilliard Co.. Inc. OPERATED BY: Hilliard Co., Inc. BUSI- NESS ADDRESS: 15 17 1/2 Broadway. PHONE: 856. STUDIO ADDRESS: 1517y2 Broadway. TRANSMITTER LOCATION: Scottsbluff. TIME ON THE AIR: 6:30 A.M. to 9:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICES: NBC Thesaurus, C. P. MacGregor. 292 PERSONNEL President L. L. Hilliard Advertising Manager R. M. Stewart Chief Announcer Al Mehling Station Manager L. L. Hilliard Publicity Director Bill Walter Chief Engineer Harlan Morrison POLICIES Beer advertising accepted. Foreign language accounts accepted (German). Assists advertisers in any reasonable mer- chandising venture. NEVADA Population 101,000 Number of Families 28,010 Number of Radio Homes 25,400 Retail Sales $43,932,000 Auto Registrations 38,509 KOH "THE VOICE OF NEVADA" RENO— EST. 1928 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1380 Kc. POWER: 500 watts. OWNED BY: The Bee, Inc. OPERATED BY: McClatchy Broadcasting Co. BUSINESS AD- DRESS: 440 N. Virginia. PHONE: 5106-7. STUDIO ABDRESS: 440 N. Virginia. TRANS- MITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL Vice-President G. C. Hamilton Commercial Manager Wallie D. Warren Chief Announcer Emerson Smith Station Manager Wallie D. Warren Chief Engineer Lewis Heinzman POLICIES Does not accept hard liquor advertising, only light wines and beers. No foreign lan- guage programs. Merchandising: Station supports a complete merchandising department and is sufficiently staffed to conduct complete surveys of all merchandise outlets and care for displays and stimulate general good will toward the advertised product in the eyes of all out- lets. REPRESENTATIVE Paul H. Raymer Company NEW HAMPSHIRE Population 510,000 Number of Families 130,260 Number of Radio Homes 114,170 Retail Sales $152,583,000 Auto Registrations 122,236 WLNH "FRIENDLY VOICE OF NEW HAMPSHIRE" LANCONIA— EST. 1922 MUTUAL— COLONIAL AND YANKEE NETWORKS FREQUENCY: 1310 Kc. POWER: 100 watts. OWNED BY: Northern Broadcasting Co. OP- ERATED BY: Northern Broadcasting Co. BUSI- NESS ADDRESS: 563 Main St. PHONE: 501. STUDIO ADDRESS: 563 Main St. TRANSMIT- TER LOCATION: Brigham St. TIME ON THE AIR: 8:30 A.M. to 12:00 Midnight. NEWS SERVICE: Yankee Network News. Member of the Yankee Network Artists Bureau. 293 PERSONNEL President Malcolm Jenney Commercial Manager Edward J. Lord Advertising Manager Edward J. Lord Chief Announcer Sherwin Greenlaw Station Manager Edward J. Lord Sales Manager Edward J. Lord Publicity Director Edward J. Lord Musical Director Edward J. Lord Chief Engineer Kenneth A. Taylor POLICIES Liquor advertising, subject to the approval of the New Hampshire Liquor Commission. No foreign language accounts accepted. All merchandising features available at minimum cost. REPRESENTATIVE Weed & Company ♦ WFEA MANCHESTER— EST. 1932 NBC (OPTIONAL BLUE AND RED)— YANKEE AND COLONIAL NETWORK FREQUENCY: 1340 Kc. POWER: 1000 watts, d.; 500 watts, n. OWNED BY: N. H. Broad- casting Co. OPERATED BY: N. H. Broadcast- ing Co. BUSINESS ADDRESS: Carpenter Hotel. PHONE: 7970-7520. STUDIO ADDRESS: Carpenter Hotel. TRANSMITTER LOCATION: Merrimack. TIME ON THE AIR: (daily) 8:00 A. M. to Midnight; Sunday 8:45 A.M. to Mid- night. NEWS SERVICE: United Press. TRANS- CRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Henry P. Rines Commercial Manager C. G. H. Evans Advertising Manager L. F. Smith Chief Announcer C. G. H. Evans Station Manager C. G. H. Evans Sales Manager L. F. Smith Publicity Director A. Soutar Chief Engineer . ' V. H. Chandler POLICIES Accept no "hard liquor" accounts; does accept beer and foreign language accounts. Restrict use of medicinal copy. REPRESENTATIVE Weed & Company ♦ WHEB PORTSMOUTH— EST. 1932 FREQUENCY: 740 Kc. POWER: 250 Watts. OWNED BY: Granite State Broadcasting Corp. OPERATED BY: Same. BUSINESS ADDRESS: 39 Congress St. PHONE: 2670-1. TRANS- MITTER LOCATION: Bean's Hill, Newington. TIME ON THE AIR: 8:30 A.M. to one hour after local sunset. NEWS SERVICE: Local news. TRANSCRIPTION SERVICES: NBC The- saurus and own recording facilities. MAIN- TAINS ARTISTS BUREAU. PERSONNEL President H. J. Wilson Commercial Manager H. C. Wilson Artists Bureau Head Wm. Elliott Chief Announcer Donald Stevens Station Manager H. J. Wilson Publicity Director H. J. Wilson Musical Director V. E. Bennett Chief Engineer Gerald F. Knightly POLICIES No liquor advertising. Foreign language programs carried in Swedish, Norwegian, and French, and Syrian. Maintains limited merchandising facilities. REPRESENTATIVE Cox & Tanz NEW JERSEY Population 4,343,000 Number of Families 1,055,610 Number of Radio Homes 1,020,960 Retail Sales $1,220,299,000 Auto Registrations 943,412 WCAP 'VOICE OF CITY OF ASBURY PARK" ASBURY PARK— EST. 1927 FREQUENCY: 1280 Kc. POWER: 500 Watts. OWNED BY: Radio Industries Broadcasting Co. OPERATED BY: Radio Industries Broad- casting Co. BUSINESS ADDRESS: 4 Conven- tion Hall. PHONE: 1911-2955. STUDIO AD- DRESS: 8, 10, 12 Convention Hall. TRANS- MITTER LOCATION: Whitesville, N. J. TIME ON THE AIR: Shares time with WCAM and WTNJ. NEWS SERVICE: local news. MAIN TAINS ARTISTS' BUREAU. 294 PERSONNEL President George S. Ferguson Commercial Manager E. Corby Technical Advisor Thomas F. Burley Chief Announcer Richard Hopper Station Manager V. N. Scholes Publicity Director D. Johanson Musical Director G. H. Scott Chief Engineer Ernest G. Ruckle POLICIES Beer and wine accepted; no hard liquor advertising; all copy must conform to station standards and FCC regulations. WPG "WORLD'S PLAYGROUND" ATLANTIC CITY— EST. 1924 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1100 Kc. POWER: 5000 watts. OWNED BY: City of Atlantic City. OPER- ATED BY: City of Atlantic City. BUSINESS ADDRESS: Convention Hall. PHONE: 4-6538. STUDIO ADDRESS: Convention Hall. TRANS- MITTER LOCATION: Airport. TIME ON THE AIR: 8:30 A.M. to 12:00 midnight. NEWS SERVICE: Transradio Press. TRANSCRIP- TION SERVICE: NBC Thesaurus. PERSONNEL Commercial Manager W. H. Appleby Station Manager Norman Reed Chief Announcer Ray Morgan Musical Director Margaret Keever Chief Engineer Earle Godfrey POLICIES Accept liquor advertising, and also handle foreign language accounts (Jewish and Italian). Assist advertisers in obtaining dealers for their products, and also arrange for displays and circularizing, etc. ♦ WSNJ "WE SERVE NEW JERSEY" BRIDGETON— EST. 1937 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: Eastern States Broadcasting Corp. OPERATED BY: Same. BUSINESS AD- DRESS: Bridgeton. PHONE: Bridgeton 1600. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Daytime only. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Howard S. Frazier Commercial Manager Burt McKinnie Station Manager Paul Alger Publicity Director Fred Wood Chief Engineer Russel Ely POLICIES Accepts beer accounts, but no wine or Accuracy — Knowledge and 39 Years Experience IS THE FIRM FOUNDATION UPON WHICH OUR BUSINESS IS BUILDED. if Field Intensity and Station Location Surveys. Directional Antenna Systems. Allocation Problems. Television Specialists. Broadcast, High Frequency and Ultra High Frequency Bands. Management and Sales Analyses. Coverage Presentations for Sales Purposes. Market Data. A COMPLETE SERVICE FOR THE BROADCASTING STATION Lieut. Comdr. Thomas Appleby, U. S. N. R., Pres. and Chief Engineer — Special Appointment — Civilian Radio Engineer U. S. Navy Dept. in 1919 Appleby & Appleby Consulting Radio Engineers Jasper & Winchester Aves. ATLANTIC CITY, N. J. Telephone 2-2535 NEW YORK OFFICE 350 MADISON AVE. PHONE— MURRAY HILL 2-2046 If your message is for the East's most fertile farm region, that broad rich area where outside re- ception is notoriously poor . . . WSNJ Serving South Jersey From Bridgeton With— • NBC THESAURUS PROGRAMS • LOCAL TALENT THAT RATES • INTERNATIONAL NEWS • ANNOUNCERS THAT SELL • MERCHANDISING THAT CLICKS And— A Community Enterprise as Stimu- lating as Turpentine on an old Mare's Tail . . . THEN, There's No Question About It — 1AICKI I IS THE MEDIUM WW OPI J FOR YOU! WSNJ IS OWNED AND OPERATED BY THE EASTERN STATES BROADCASTING CORP. PHONE BRIDGETON 1600 National Representation THE WELLMAN SERVICE 1324 Empire State Bldg., N. Y. C. 1631 Chestnut St., Phila. 295 liquor. Italian foreign language programs only. Sfation publishes its own weekly radio news sheet, 7500 free circulation. Arrange- ments made with local chain stores for dis- tribution of WSNJ advertised products. REPRESENTATIVE Wellman Service WCAM CAMDEN— EST. 1926 FREQUENCY: 1280 Kc. POWER: 500 Watts. OWNED BY: City of Camden. OPERATED BY: Broadcast Advertising Co. BUSINESS AD- DRESS: City Hall. PHONE: 9000-907-4523. STUDIO ADDRESS: City Hall. TRANSMITTER LOCATION: Civic Center. TIME ON THE AIR: Shares time with WCAP and WTNJ. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL Station Manager Frederick Caperoon Musical Director Edw. N. Layman Chief Announcer Robert Horn Chief Engineer C. E. Onens POLICIES Liquor advertising confined to companies having warehouses in New Jersey. Two hours per week allotted to foreign lan- guage accounts. Merchandising through Camden City and County Newspapers. VlO> we're not a 50,000 watter. But our 500 good watts carry to 12,000,000 met- ropolitan New Yorkers who can get WAAT just as clearly and distinctly as any of the 50,000 waiters. Remember, too, the reason for WAAT's cordial reception in these homes is that its well-balanced program- ming of definite metropolitan interest emanate from a transmitter which is located approximately in the center of the largest mass population in the U. S. A. That these 12.000,000 do listen to WAAT is proved by the score of success stories available for your inspection. . . . Best of all, WAAT reaches most of these 12,000,000 at only a fraction of the cost. 940 KC. WAAT JERSEY CITY AND SUBURBS WAAT JERSEY CITY— EST. 1926 FREQUENCY: 940 Kc. POWER: 500 Watts. OWNED BY: Bremer Broadcasting Corp. OP- ERATED BY: Bremer Broadcasting Corp. BUSI- NESS ADDRESS: 50 Journal Square. PHONE: Journal Square 0716-7-8 and Rector 2-5878 and Market 3-0383. TIME ON THE AIR: 6:00 A.M. to 6:00 P.M. (E.S.T.). NEWS SERVICE: Local news. TRANSCRIPTION SERVICES: NBC The- saurus, Standard Radio. MAINTAINS ART- ISTS BUREAU. PERSONNEL President Paul H. LaStayo Artists Bureau Head G. Haas Chief Announcer Maurice Hart Station Manager Paul H. LaStayo Publicity Director Orth Bell Musical Director Fabe Nicholson Chief Engineer A. Castellani POLICIES No foreign language or hard liquor adver- tising accepted. Light wine and beer adver- tising accepted. No special merchandising features at pres- ent. ♦ WHOM JERSEY CITY— EST. 1930 FREQUENCY: 1450 Kc. POWER: 250 watts. OWNED BY: N. J. Broadcasting Corp. OP- ERATED BY: N. J. Broadcasting Corp. BUSI- NESS ADDRESS: 29 W. 57th St. PHONE: Journal Square 2. Plaza 3-4204, New York. STUDIO ADDRESS: 2866 Hudson Blvd. TRANS- MITTER LOCATION: Hoboken, N. J. TIME ON THE AIR: 7:00 A.M. to 12:00 midnight. NEWS SERVICE: Press Radio Bureau. MAINTAINS ARTISTS BUREAU. PERSONNEL President Paul F. Harron Commercial Manager Joseph Lang Artists Bureau Head W. Wilcox Chief Announcer W. Wilcox Station Manager Joseph Lang Musical Director A. Fasano Chief Engineer A. Burnham POLICIES No hard liquor accepted. Wine and beers acceptable. Specialize in foreign language programs. Special merchandising department in proc- ess of formation. WHBI NEWARK— EST. 1922 FREQUENCY: 1250 Kc. POWER: 2500 Watts, d.; 1000 Watts, n. OWNED BY: May Radio Broadcast Corp. OPERATED BY: May Radio 296 Broadcast Corp. BUSINESS ADDRESS: 100 Shipman St. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Carlstadt, N. J. TIME ON THE AIR: Part time. PERSONNEL President-General Manager . . James L. Shearer REPRESENTATIVE J. J. Devine & Associates won "ONE OF AMERICA'S GREAT STATIONS" NEWARK— EST. 1922 MUTUAL BROADCASTING SYSTEM FREQUENCY: 710 Kc. POWER: 50,000 Watts. OWNED BY: Bamberger Broadcasting Service. OPERATED BY: Same. BUSINESS ADDRESS: 131 Market St. PHONE: (Newark) Market 2-1212. (New York) PEnnsylvania 6-8383. STUDIO ADDRESS: 131 Market St., Newark and 1440 Broadway, N. Y. C. TRANSMITTER LOCATION: Carteret. TIME ON THE AIR: (daily) 6:30 A.M. to 2:00 A.M. (Sunday) 8:00 A.M. to 2:00 A.M. NEWS SER- VICES: Transradio Press Service, Press Radio Bureau, General News Ticker (Sports). MAINTAINS ARTISTS BUREAU. TRANSCRIP- TION SERVICE: Complete facilities plus own recording equipment. PERSONNEL President Alfred J. McCosker Vice president and general manager Theodore C. Streibert Vice president in charge of sales Frank Braucher Director of program operations Julius F. Seebach, Jr. Director of public relations and special features G. W. Johnstone Chief Engineer J. R. Poppele Director WOR Artists Bureau . . Nat Abramson Director of Sales Promotion Joe Creamer Musical Director Alfred Wallenstein Executive Producer Arthur H. Samuels Assistant Sales Manager. . .Eugene S. Thomas POLICIES Beer, wine and liquor advertising accepted subject to acceptability of the copy. Programs in foreign languages not accepted. Other re- strictions include the right to eliminate all or parts of programs which station may consider contrary to its policy or interest. REPRESENTATIVES Paul A. Belaire, Boston, Mass. R. J. Barrett, Jr., Chicago, 111. Edward S. Townsend, San Francisco WBRB "HOME TOWN STATION" RED BANK— EST. 1935 FREQUENCY: 1210 Kc. POWER: 100 watts. OWNED BY: Monmouth Broadcasting Co. OPERATED BY: Monmouth Broadcasting Co. BUSINESS ADDRESS: 63 Broad St. PHONE: 980. STUDIO ADDRESS: 63 Broad St. TRANSMITTER LOCATION: 63 Broad St. TIME ON THE AIR: Divides time with WGBB— WGNY— WEAS. NEWS SERVICE: Local and country news gathered. PERSONNEL President Thomas F. Burley, Jr. Commercial Manager V. N. Scholes Chief Announcer Art Mayhew, Jr. Station Manager Lillian Mayhew Musical Director Betty Huhn Chief Engineer Robert Johnson POLICIES Beer and wine accepted; no hard liquor. All copy subject to station approval and FCC rules and regulations. ♦ WTNJ TRENTON FREQUENCY: 1280 Kc. POWER: 500 Watts. OWNED BY: WOAX, Inc. OPERATED BY: WOAX, Inc. BUSINESS ADDRESS: Hildebrecht Hotel. PHONE: Trenton 8149. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Trenton, N. J. TIME ON THE AIR: Shares time with WCAM and WCAP. NEWS SERV- ICE: United Press. ♦ WAWZ "ARISE, GET THEE TO ZAREPHATH" (I KINGS 17:9) ZAREPHATH— EST. 1931 FREQUENCY: 1350 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: Pillar of Fire Church. OPERATED BY: Same. BUSINESS ADDRESS: Zarephath. PHONE: Bound Brook 223. STUDIO ADDRESS: Same. TRANSMIT- TER LOCATION: Alma White College. TIME ON THE AIR: Part time schedule. TRANSCRIP- TION SERVICE: Makes own transcriptions, also uses Federal Government transcriptions. PERSONNEL President Bishop Alma White Co-Manager Rev. Arthur K. White Station Manager Rev. Ray B. White Musical Director Orland A. Wolfram Chief Engineer N. L. Wilson POLICIES Non-commercial outlet. 297 NEW MEXICO Population 422,000 Number of Families 98,370 Number of Radio Homes 56,360 Retail Sales $88,751,000 Auto Registrations 108,729 KGGM "HIGH FIDELITY VOICE OF NEW MEXICO" ALBUQUERQUE— EST. 1929 FREQUENCY: 1230 Kc. POWER: 1000 Watts. OWNED BY: New Mexico Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: Kimo Theater Bldg. PHONE: 929-930. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: East of town. TIME ON THE AIR: 6:30 A.M. to 10:00 P.M. TRANSCRIPTION SERVICE: World Broadcasting System and Standard Radio. PERSONNEL President N. M. Switzer Commercial Manager Mike Hollander Chief Announcer J. B. Matthews Program Director Elmer Fondren Station Manager Mike Hollander Publicity Director Mike Hollander Musical Director J. B. Matthews Chief Engineer Leonard Dodds POLICIES Does not accept liquor advertising. Foreign language accepted. No merchandising department, but fresh continuity is furnished for every announce- ment, spot and program continuity broadcast on this station, except where client insists upon repetition. REPRESENTATIVE Howard H. Wilson Co. KOB "THE VOICE OF NEW MEXICO" ALBUQUERQUE— EST. 1920 NBC (RED AND BLUE SUP.) FREQUENCY: 1180 Kc. POWER: 10,000 watts. OWNED BY: Albuquerque Broadcast- ing Co. OPERATED BY: Albuquerque Broad- casting Co. BUSINESS ADDRESS: P. O. Box 1319. PHONE: 1180. STUDIO ADDRESS: 424 W. Gold Ave. TRANSMITTER LOCATION: Alameda. TIME ON THE AIR: 6:00 A.M. to 9:00 P.M. NEWS SERVICE: Transradio Press, Radio News Assoc. TRANSCRIPTION SERV- ICE: NBC Thesaurus, MacGregor & Sollie. PERSONNEL President T. M. Pepperday Commercial Manager J. C. McGrane Chief Announcer J. C. MacGregor Musical Director John Blain, Jr. Chief Engineer Geo. S. Johnson POLICIES Advertising of alcoholic beverages not ac- cepted, except beer and wine. Foreign language programs; Spanish only, accepted; English translation must be used. All merchandising co-operation desired by client will be rendered. Client is expected to pay whatever may be the actual cost of such special merchandising or exploitation. REPRESENTATIVE John Blair & Company ♦ KLAH "THE CAVERN CITY STATION" CARLSBAD— EST. 1936 FREQUENCY: 1210 Kc. POWER: 100 watts. OWNED BY: Jack Hawkins and Barney Hubbs. OPERATED BY: Jack Hawkins and Barney Hubbs. BUSINESS ADDRESS: Crawford Hotel. PHONE: 244. STUDIO ADDRESS: Crawford Hotel. TRANSMITTER LOCATION: Carlsbad. TIME ON THE AIR: 7:00 A.M. to 9:00 P.M. TRANSCRIPTION SERVICE: C. P. MacGregor. PERSONNEL Station Manager Jack Hawkins Commercial Manager Lucille Neilso Chief Announcer Wray Guye Chief Engineer Harry Boehnemann 298 POLICIES Accept liquor and wine, also accept Span- ish language programs. Offer any reasonable merchandise aid to advertisers. REPRESENTATIVE New Mexico Broadcasting Company KICA "THE FRIENDLY VOICE OF THE PLAINS" CLOVIS— EST. 1931 FREQUENCY: 1370 Kc. POWER: 100 watts. OWNED BY: Western Broadcasters, Inc. OP- ERATED BY: Western Broadcasters, Inc. BUSINESS ADDRESS: 412 Pile. PHONE: 3. STUDIO ADDRESS: 412 Pile. TRANSMITTER LOCATION: Hillcrest Park. TIME ON THE AIR: 7:00 A.M. to 9:30 P.M. NEWS SERVICE: Radio News Ass'n, NEA. TRANSCRIPTION SERVICE: NBC Thesaurus, C. P. MacGregor. PERSONNEL President Chas. C. Alsup Commercial Manager Leon Womack Advertising Manager Leon Womack Chief Announcer Ed Safford, Jr. Station Manager Chas. C. Alsup Publicity Director Doris Williams Musical Director Mrs. J. E. Alsup Chief Engineer Jack Lund POLICIES Liquor advertising accepted. Foreign lan- guage not necessary in territory. Station extends full merchandising coopera- tion. REPRESENTATIVE Cox & Tanz ♦ KAWM "IN THE LAND OF ENCHANTMENT" GALLUP— EST. 1937 FREQUENCY: 1500 Kc. POWER: 100 watts. OWNED BY: A. W. Mills. OPERATED BY: A. W. Mills. BUSINESS ADDRESS: 1100 E. Aztec. PHONE: 19. STUDIO ADDRESS: 1100 E. Aztec. TRANSMITTER LOCATION: 1100 E. Aztec. TIME ON THE AIR: 7:30 A.M. to 8:30 P.M. NEWS SERVICE: Radio News. TRANSCRIPTION SERVICE: NBC Thesauras. PERSONNEL Station Manager A. W. Mills Commercial Manager A. W. Mills Chief Announcer Jimmie Clayton Musical Director D. Elmo Darrah Chief Engineer Don. S. Bowes POLICIES No liguor advertisements accepted. KWEW * HOBBS— EST. 1938 FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: W. E. Whitmore. OPERATED BY: W. E. Whitmore. BUSINESS ADDRESS: Hobbs. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Same. TIME ON THE AIR: Daytime. •Operating under C.P. issued by FCC, at time of going to press. KGFL "THE VOICE OF THE PECOS VALLEY" ROSWELL— EST. 1927 FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: KGFL, Inc. OPERATED BY: KGFL, Inc. BUSINESS ADDRESS: 502 W. 2nd St. PHONE: 288. STUDIO ADDRESS: 502 W. 2nd St. TRANSMITTER LOCATION: 511 W. 16th St. TIME ON THE AIR: 7:30 A.M. to 7:30 P.M. TRANSCRIPTION SERVICES: MacGregor and Solie. PERSONNEL Secretary-Treasurer W. E. Whitmore Commercial Manager W. E. Whitmore Chief Announcer Bill Burck Station Manager W. E. Whitmore Chief Engineer G. C. Farmer POLICIES No liquor advertising accepted. ♦ KRQA SANTE FE— EST. 1935 FREQUENCY: 1310 Kc. POWER: 100 watts. OWNED BY: J. Laurance Martin. OPERATED BY: J. Laurance Martin. d-b-a Sunshine Broadcasting System. BUSINESS ADDRESS: 750 Cerrillos Road. PHONE: 1456. STUDIO ADDRESS: 759 Cerrillos Road. TRANSMIT- TER LOCATION: 759 Cerrillos Road. TIME ON THE AIR: 7:00 A.M. to 9:30 P.M. (daily). 10:00 A.M. to 3:00 P.M. (Sunday). NEWS SERVICE: Transradio Press. PERSONNEL Station Manager J. L. Martin Chief Announcer I. R. Head Chief Engineer J. L. Martin POLICIES Station reserves right to have complete con- trol over all copy. Cooperation with advertiser as to placing and keeping check on products advertised os to display, stock, etc. 299 NEW YORK Population 12,959,000 Number of Families 3,241,850 Number of Radio Homes 3,401,400 Retail Sales $4,749,708,000 Auto Registrations 2,453,542 WABY ALBANY— EST. 1934 NBC (Blue) FREQUENCY: 1370 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Adirondack Broadcasting Co., Inc. OPERATED BY: Adi- rondack Broadcasting Co., Inc. BUSINESS ADDRESS: Strand Theatre Bldg. PHONE: 4- 4194. STUDIO ADDRESS: Strand Theatre Bldg. TRANSMITTER LOCATION: Colonie, N. Y. TIME ON THE AIR: 24 hours daily. NEWS- PAPER AFFILIATION: Knickerbocker News. NEWS SERVICE: United Press. TRANSCRIP- TION SERVICES: World Broadcasting System, Lang-Worth. PERSONNEL President Harold E. Smith Station Manager Harold E. Smith POLICIES Liguor advertising accepted subject to strict supervision of copy. Merchandising through limited personal calls, telephone calls, letters to trade, spot an- nouncements plugging program; releases pub- licity to newspapers. WOKO ALBANY— EST. 1924 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1430 Kc. POWER: 1000 watts, d.; 500 watts, n. OWNED BY: WOKO. Inc. OPERATED BY: WOKO, Inc. BUSINESS AD- DRESS: Hotel Ten Eyck. PHONE: 4-4193. STUDIO ADDRESS: Hotel Ten Eyck. TRANS- MITTER LOCATION: Central Ave. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. NEWSPAP- ER AFFILIATION: Knickerbocker News. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Broadcasting System, Lang- Worth and NAB Library. PERSONNEL President Raymond M. Curtis Station Manager Harold E. Smith POLICIES Liquor advertising not accepted. Merchandising through limited personal calls and telephone calls on trade; letters to trade; spot announcements; publicity release to papers. REPRESENTATIVE John Blair & Co. ♦ WMBO "THE VOICE OF THE FINGER LAKES" AUBURN— EST. 1927 MOHAWK VALLEY BROADCASTING SYSTEM FREQUENCY: 1310 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: WMBO, Inc. OPERATED BY: WMBO, Inc. BUSINESS AD- DRESS: 141 Genesee St. PHONE: 430 Studio —431 Transmitter. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: York and Division Sts. TIME ON THE AIR: 8:00 A.M. to 8:00 P.M. NEWSPAPER AFFILIATION: Auburn Citizen - Advertiser. TRANSCRIPTION SER- VICE: Standard Radio. MAINTAINS ARTISTS BUREAU. PERSONNEL President. Roy L. Albertson Station Manager Frederick L. Keesee Commercial Manager. F. L. Keesee Advertising Manager F. L. Keesee Chief Announcer Edward Bryant Sales Manager F. L. Keesee Publicity Director Dorothy Bolin Musical Director Edward Campbell Chief Engineer Herbert House POLICIES Does not carry liguor accounts. Accepts foreign language accounts. Merchandising aid through exploitation of programs and features over the station. ♦ WNBF "WHY NOT BINGHAMTON FIRST" BINGHAMTON— EST. 1927 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1500 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Howitt-Wood Radio Co. OPERATED BY: Cecil D. Mastin. Mgr. BUSINESS ADDRESS: Arlington Hotel. 300 PHONE: Binghamton 2-3461. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Cleveland & Stokes. TIME ON THE AIR: (Daily) 7:00 A.M. to 1:00 A.M.; (Sunday) 9:00 A.M. to 1:00 A.M. NEWS SERVICE: Trans- radio Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President . John C. Clark Station Manager Cecil D. Mastin Advertising Manager Fred Dodge Chief Announcer Tony Wheeler Sales Manager Harry Trenner Publicity Director Thomas Pritchard Musical Director Elizabeth Lamb Chief Engineer Lester H. Gilbert POLICIES Does not take any whiskey or liquor ac- counts and takes beer or wine accounts after 9 P.M. Maintains Slovak programs for six months in the year. Merchandising: Station is fully equipped to assist in merchandising radio advertising pro- grams. REPRESENTATIVE Harry Trenner, New York ♦ WARD BROOKLYN— EST. 1926 FREQUENCY: 1400 Kc. POWER: 500 Watts. OWNED BY: United States Broadcasting Corp. OPERATED BY: Same. BUSINESS ADDRESS: 427 Fulton St. PHONE: Triangle 5-3301. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: Long Island City. TIME ON THE AIR: Shares time. MAINTAINS ARTISTS BUREAU. PERSONNEL President Rabbi Aaron Kronenberg Station Manager Aaron Kronenberg Commercial Manager Oscar Kronenberg Artists Bureau Head S. Medoff Chief Announcer Jack Martin Sales Manager Oscar Kronenberg Publicity Director Oscar Kronenberg Musical Director S. Medoff Chief Engineer Abe Hass POLICIES All programs are subject to the approval of the management. ♦ WBBC BROOKLYN— EST. 1926 FREQUENCY: 1400 Kc. POWER: 500 Watts. OWNED BY: Brooklyn Broadcasting Corp. OP- ERATED BY: Brooklyn Broadcasting Corp. BUSINESS ADDRESS: WBBC Bldg., 552-554 Atlantic Ave. PHONE: TRiangle 5-6690. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: Brooklyn, N. Y. TIME ON THE AIR: Shares time with WARD, WLTH and WVFW. MAINTAINS AN ARTISTS BUREAU. TRANS- CRIPTION SERVICE: Lang-Worth. PERSONNEL General Manager Peter J. Testan Commercial Manager Arnold I. Jaffe POLICIES Merchandising: Advertisers are offered every assistance in establishing their product. Station sales department will advise and co- operate in dealer promotional campaigns. WBBR BROOKLYN FREQUENCY: 1300 Kc. POWER: 1000 Watts. OWNED BY: Peoples Pulpit Assn. OPERATED BY: Peoples Pulpit Assn. BUSINESS ADDRESS: 124 Columbia Heights. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Brooklyn. TIME ON THE AIR: Shares time. POLICIES Station does not sell time. ♦ WCNW "FIRST STATION ON THE DIAL" BROOKLYN— EST. 1928 FREQUENCY: 1500 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Arthur Faske. OPERATED BY: Same. BUSINESS ADDRESS: 846 Flatbush Ave. PHONE: Ingersoll 2-1500, 6000. STUDIO ADDRESS: Same. TRANSMIT- TER LOCATION: 180 Morgan Ave. TIME ON THE AIR: 7:00 A.M. to local sunset (daily); 9:00 A.M. to local sunset (Sunday). MAIN- TAINS ARTISTS' BUREAU. NEWS SERVICE: Christian Science Monitor. PERSONNEL President Arthur Faske Station Manager L. W. Berne Commercial Manager L. W. Berne Advertising Manager J. Ringgold Artists' Bureau Head Roger Wayne Chief Announcer Vincent Anthony Publicity Director J. Ringgold Musical Director Roger Wayne Chief Engineer Arthur Faske POLICIES No liquor advertising accepted. All foreign language programs accepted. Special merchandising department main- tained. WLTH "THE RADIO THEATRE OF THE AIR" BROOKLYN— EST. 1925 FREQUENCY: 1400 Kc. POWER: 500 watts. 301 OWNED BY: The Voice of Brooklyn, Inc. OPERATED BY: The Voice of Brooklyn, Inc. BUSINESS ADDRESS: 105 Second Ave., N. Y. C. PHONE: ORchard 4-1203-4-5. STUDIO ADDRESS: 105 Second Ave., N. Y. C. TRANS- MITTER LOCATION: Bklyn. TIME ON THE AIR: Quarter Schedule. NEWS SERVICE: Jew- ish Telegraphic Agency. TRANSCRIPTION SERVICE: Usual equipment. PERSONNEL President Samuel J. Gellard Commercial Manager Samuel J. Gellard Chief Announcer Norman H. Warembud Station Manager Samuel J. Gellard Publicity Director Norman H. Warembud Musical Director Scholem Secunda Chief Engineer Norwood Bradshaw POLICIES Specialize in Jewish programs. Merchandising service. 500 of the leading grocery stores in Jewish neighborhoods or- ganized under banner of WLTH to co-operate with food manufacturers. Station's merchan- dising men call daily on stores. WMBQ BROOKLYN— EST. 1927 FREQUENCY: 1500 Kc. POWER: 100 watts. OWNED BY: Lillian E. Kiefer and Paul J. Goll- hofer. OPERATED BY: Same. BUSINESS ADDRESS: 95 Leonard St. PHONE: Stagg 2- 9307. STUDIO ADDRESS: 95 Leonard St. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 9:00 A.M. to 12:00 midnight (under specied hours). MAINTAINS ARTISTS BU- REAU. PERSONNEL President Paul J. Gollhofer Station Manager Lillian E. Kiefer Commercial Manager Lillian E. Kiefer Artists Bureau Head Lillian E. Kiefer Chief Announcer Anthony Napolitano Publicity Director Lillian E. Kiefer Musical Director . . . Lillian E. Kiefer Chief Engineer Chas. P. Evans WVFW "VOICE OF THE VETERANS OF FOREIGN WARS" BROOKLYN— EST. 1926 FREQUENCY: 1400 Kc. POWER: 500 watts. OWNED BY: Paramount Broadcasting Corp. OPERATED BY: Paramount Broadcasting Corp. BUSINESS ADDRESS: One Nevins St. PHONE: TRi 5-0313 TRi 5-2628. STUDIO AD- DRESS: One Nevins St. TRANSMITTER LO- CATION: Flatbush. TIME ON THE AIR. Shares time with WARD. WBBC and WLTH. TRAN- SCRIPTION SERVICE: Lang-Worth. PERSONNEL President Harold J. Burke Station Manager , . Salvatore D'Angelo Chief Announcer Frank Daniels Musical Director L. Delson Chief Engineer Hermann Florez POLICIES Liquor advertising not accepted. ♦ WBEN BUFFALO— EST. 1930 NATIONAL BROADCASTING CO. (RED) FREQUENCY: 900 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: WBEN, Inc. OPERATED BY: WBEN, Inc. and The Buffalo Evening News. BUSINESS ADDRESS: Hotel Statler. PHONE: Cleveland 6400. STUDIO ADDRESS: Hotel Statler. TRANSMITTER LO- CATION: Martinsville. TIME ON THE AIR: 7:00 A.M. to midnight EST Tues. and Sun.) 7:00 A.M. to 1:00 A.M. (Mon., Wed.. Thurs. and Sat.). NEWSPAPER AFFILIATION: Buf- falo Evening News. NEWS SERVICE: Serv- ices of affiliated newspaper. TRANSCRIP- TION SERVICE: NBC Thesaurus, Standard Radio. PERSONNEL President Edward H. Butler Station Manager Edgar H. Twamley Vice-President A. H. Kirchhof er Commercial Manager Clifford M. Taylor Chief Announcer George Torge Publicity Directors Rod Reed; Joe Haeffner Musical Director Erwin Glucksman Chief Engineer Ralph J. Kingsley POLICIES No liquor or wines. Will accept beer adv. in programs only — not in announcements. No foreign language accounts accepted. Will do any type of merchandising at actual cost. REPRESENTATIVE Edward Petry & Co., Inc. ♦ WBNY BUFFALO— EST. 1935 FREQUENCY: 1370 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Roy L. Albert- son. OPERATED BY: Roy L. Albertson. BUSI- NESS ADDRESS: 485 Main St. STUDIO ADDRESS: Same. TRANSMITTER LOCA- TION: Buffalo. TIME ON THE AIR: Shares time. TRANSCRIPTION SERVICE: Lang-Worth. PERSONNEL General Manager Roy L. Albertson 302 WEBR "BUFFALO'S FRIENDLY STATION" BUFFALO— EST, 1924 NBC (Blue) FREQUENCY: 1310 Kc. POWER: 250 Watts, a.; 100 Watts, n. OWNED BY: WEBR, Inc. OPERATED BY: Buffalo Evening News. BUSI- NESS ADDRESS: 23 W. North St. PHONE: Lincoln 7133. STUDIO ADDRESS: 23 W. North St. TRANSMITTER LOCATION: Larkin Termi- nal Bldg. TIME ON THE AIR (daily) 7:00 A.M. to 12:00 midnight; (Sunday) 8:30 A.M. to mid- night. NEWSPAPER AFFILIATION: Buffalo Evening News. NEWS SERVICE: News from newspaper affiliate. TRANSCRIPTION SERV- ICE: Standard Radio. PERSONNEL President Edward H. Butler Vice-President A. H. Kirchhafer Station Manager Louis W. Kaiser Commercial Manager Wm. Doerr, Jr. Chief Announcer Hamilton Woodle Chief Engineer Lawrence Bailey POLICIES No liquor advertising carried. Polish, Italian and German programs carried in special periods. REPRESENTATIVE Edward Petry & Co. ♦ WGR BUFFALO— EST. 1922 MUTUAL-COLUMBIA BROADCASTING SYSTEM FREQUENCY: 550 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: Buffalo Broad- casting Corp. OPERATED BP: Buffalo Broad- casting Corp. BUSINESS ADDRESS: Rand Bldg. PHONE: Washington 3100. STUDIO ADDRESS: Rand Bldg. TRANSMITTER LO- CATION: Amherst. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. NEWSPAPER AFFILIA- TIONS: Buffalo Times (Scripps-Howard) Buf- falo Courier Express. NEWS SERVICE: Uni- ted Press-Buffalo Times. TRANSCRIPTION SERVICE: World Broadcasting System, Inc. Associated Music. PERSONNEL Executive Vice-President I. R. Lounsberry Advertising Manager A. F. Busch Program Director H. C. Rice Sales Manager Lewis H. Avery Publicity Director A. F. Busch Chief Engineer Karl B. Hoffman POLICIES No stated special policies. REPRESENTATIVE Free & Peters, Inc. WKBW BUFFALO— EST. 1925 MUTUAL— COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1480 Kc. POWER: 5000 watts. OWNED BY: Buffalo Broadcasting Corp. OP- ERATED BY: Buffalo Broadcasting Corp. BUSI- NESS ADDRESS: Rand Building. PHONE: Washington 3100. STUDIO ADDRESS: Rand Bldg. TRANSMITTER LOCATION: Amherst. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. NEWSPAPER AFFILIATIONS: Buffalo Times (Scripps-Howard) Buffalo Courier Express. NEWS SERVICES: United Press and Buffalo Times News. TRANSCRIPTION SERVICE: World Broadcasting System, Associated Music. PERSONNEL Executive Vice-President I. R. Lounsberry Advertising Manager A. F. Busch Program Director Herbert C. Rice Sales Manager Lewis H. Avery Publicity Director A. F. Busch Chief Engineer Karl B. Hoffman POLICIES No stated special policies. REPRESENTATIVE Free & Peters, Inc. wsvs BUFFALO— EST. 1925 FREQUENCY: 1370 Kc. POWER: 50 Watts. OWNED BY: Board of Education. OPERATED BY: Seneca Vocational High School. BUSINESS ADDRESS: Seneca Vocational High School. PHONE: Filmore 7190. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 8:30 A.M. to 10:00 A.M. and 2:00 P.M. to 3:00 P.M. PERSONNEL Station Manager Lowell C. Kitchin Chief Engineer Paul J. Doddridge POLICIES No sponsored programs, non-commercial station. WCAD CANTON— EST. 1923 FREQUENCY: 1220 Kc. POWER: 500 watts. OWNED BY: St. Lawrence University. OPER- ATED BY: St. Lawrence University. BUSINESS ADDRESS: Canton. PHONE: 276. STUDIO ADDRESS: Canton. TRANSMITTER LOCA- TION: Campus. TIME ON THE AIR: 12:30 to 1:30 — 3:00 to 400 (daily except Sunday). NEWS SERVICE: Christian Science Monitor. 303 PERSONNEL President Dr. Laurens H. Seelye Station Manager H. K. Bergman Chief Announcer Robt. Frear Musical Director H. Wellington Stewart Chief Engineer Dr. Ward C. Priest Radio Workshop Director Ruth Willard POLICIES Non-commercial station. WESG ELMIRA— EST. (1921 as WEAI) 1932 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 850 Kc. POWER: 1000 Watts. OWNED BY: Cornell University. OPERATED BY: Elmira Star Gazette, Inc. (Commercially). BUSINESS ADDRESS: Mark Twain Hotel. PHONE: 5959-5181. STUDIO ADDRESS: Mark Twain Hotel. TRANSMITTER LOCATION: For- rest Home, N. Y. TIME ON THE AIR: 7:15 A.M. to sundown (New Orleans). NEWS- PAPER AFFILIATIONS: Elmira Star Gazette, Inc., Elmira Sunday Telegram, Elmira Adver- tiser (all Gannett). United Press and Asso- ciated Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL Station Manager Dale L. Taylor Commercial Manager Dale L. Taylor Sales Manager Ernest Oliver Publicity Director Glenn Williams Musical Director Harry Springer Chief Engineer True McLean POLICIES Does not accept wine, liquor or beer adver- tising. Foreign language accounts acceptable with English translations. No medicinal adver- tising that deals in bodily functions. Station will render reasonable merchandis- ing service on minimum 26-time program order. REPRESENTATIVE J. P. McKinney & Sons WGBB "LONG ISLAND'S BROADCASTING STATION" FREEPORT— EST. 1924 FREQUENCY: 1210 Kc. POWER: 100 watts. OWNED BY: H. H. Carman. OPERATED BY: Same. BUSINESS ADDRESS: 44 S. Grove St. PHONE: Freeport 2418. STUDIO ADDRESS: 44 S. Grove St. TRANSMITTER LOCATION: 215 Bedell St. TIME ON THE AIR: Shares time. TRANSCRIPTION SERVICE: NBC The- saurus. PERSONNEL Owner H. H. Carman Advertising Manager H. H. Carman RADIO BROADCASTING ATLAS 5 Large Maps CountieS'Cities U. S. and Canada Density Study Range Table 2 Colors RADIO PROMOTION Research Market Analysis Data Folders Trade Advertising Brochures Maps Individual Treatment Distinctive Design COMPLETE AGENCY SERVICE CLIENTS Printers' Ink Monthly (Market Explorations) Broadcasting (Radio Outline Map) Radio Art (Market Data) 40 Broadcasting Stations WALTER P. BURN & ASSOCIATES 7 WEST 44ih STREET NEW YORK MURRAY HILL 2-7462 304 Chief Announcer J. Dudley Station Manager H. H. Carman Publicity Director A. Cheesman Chief Engineer A. E. Granbacka POLICIES Continuity must be submitted with English translation for station approval on foreign language programs. WJTN "YOUR FRIEND AND NEIGHBOR" JAMESTOWN— EST. 1924 NATIONAL BROADCASTING CO. (BLUE) FREQUENCY: 1210 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: James Broad- casting Co., Inc. OPERATED BY: James Broad- casting Co., Inc. BUSINESS ADDRESS: Well- man Bldg. PHONE: 7-151-2. STUDIO AD- DRESS: Wellman Bldg. TRANSMITTER LO- CATION: Jones and Gifford Ave. TIME ON THE AIR: (daily) 7:30 A.M. to 12:00 midnight (Sunday) 8:00 A.M. to midnight. NEWS SERVICE: United Press. MAINTAINS ART- ISTS BUREAU. TRANSCRIPTION SERVICE: NBC Thesaurus, Standard Library. PERSONNEL President H. C. Wilder Station Manager Bosil F. Blizzard Commercial Manager Simon Goldman Artists Bureau Head Gardner Smith Chief Announcer Jon Costley Sales Manager Charles Denny Publicity Director G. T. Callison Musical Director G. T. Callison Chief Engineer Harold J. Kratzert POLICIES Beer and light wine advertising accepted. No hard liquor advertising accepted. No restrictions on foreign language ac- counts. Competent staff is available to completely merchandise any type of commercial program. REPRESENTATIVE Paul H. Raymer Company WGNY "THE ONLY STATION BETWEEN NEW YORK AND ALBANY" NEWBURGH— EST. 1933 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: Peter Goelet. OPERATED BY: Same. BUSINESS ADDRESS: 161 Broadway. PHONE: Newburgh 4600. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Cached ton Turnpike. TIME ON THE AIR: Part time schedule. NEWS SERVICE: Local news. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President Peter Goelet Station Manager Peter Goelet Chief Engineer Irwin Moison POLICIES Accept foreign language commercials sub- ject to approval of station management. Ac- cept liquor accounts subject to strict regula- tion as to time of broadcast to avoid public offense. All copy subject to station approval. Merchandising: Will co-operate with adver- tiser in setting up any advertising campaign, using any medium in conjunction with radio. WABC CBS KEY STATION LEW YORK CITY— EST. 1924 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 860 Kc. POWER: 50,000 Watts. OWNED BY: Columbia Broadcasting System. OPERATED BY: Same. BUSINESS ADDRESS: 485 Madison Ave. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Wayne Township, N. J. TIME ON THE AIR: Sunday, 8:00 A.M. to 1:00 A.M.; Weekdays, 6:45 A.M. to 1:00 A.M. NEWS SERVICE: Press- Radio. TRANSCRIPTION SERVICE: A. M. P. (Transcriptions to 9:00 A.M. only). PERSONNEL (For personnel see listing of Columbia Broad- casting System, Inc., under networks.) POLICIES For policies see listing of Columbia Broad- casting System, Inc., under networks. REPRESENTATIVE Radio Sales WBIL KEW YORK— EST. 1937 FREQUENCY: 1100 Kc. POWER: 5000 watts. OWNED BY: Arde Bulova. OPERATED BY: International Broadcasting Corp. BUSINESS ADDRESS: 132 West 43rd St. PHONE: BRyant 9-6080. STUDIO ADDRESS: 132 W. 43rd St. TRANSMITTER LOCATION: Kearny, N. J. TIME ON THE AIR: (daily 6:00-8:00 P.M. (Friday) 2:00-3:00 P.M. (Sunday) 3:15-4:30—8:00-9:15 P.M. TRANSCRIPTION SERVICE: Lang-Worth. PERSONNEL Station Manager H. Kiczales Commercial Manager H. Kiczales Program Director John C. Schramm Sales Manager Ralph Nardella Publicity Director Ed Dukoff Musical Director Julio Occhiboi Chief Engineer Robert E. Study POLICIES No hard liquor accounts. Foreign language programs restricted to Italian. 305 WBNX "THE STATION THAT SPEAKS YOUR LANGUAGE" NEW YORK— EST. 1927 FREQUENCY: 1350 Kc. POWER: 1000 Watts. OWNED BY: WBNX Broadcasting Co., Inc. OPERATED BY: WBNX Broadcasting Co., Inc. BUSINESS ADDRESS: 260 E. 161 St. PHONE: Melrose 5-0333-4-5-6-7. STUDIO ADDRESS: 260 E. 161st St. TRANSMITTER LOCATION: Cliffside Park, N. J. TIME ON THE AIR: 9:00 A.M. to midnight. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President A. L. Haskell Station Manager W. C. Alcorn Commercial Manager S. W. Caulfield Production Manager Ed w. Ervin Sales Manager W. I. Moore Publicity Director Frank Johnson Musical Director Arno Arriga Consult. Engineer H. L. Wilson POLICIES Station specializes in foreign language pro- grams. Merchandising: Distribution of exclusive brochures and circulars containing comprehen- sive statistics concerning foreign populations the station serves. Figures showing popula- tion of each nationality, buying power of such populations, radio sets, mail response to estab- lished, current programs, etc. WEAF NEW YORK— EST. 1922 KEY STATION NBC (RED) FREQUENCY: 660 Kc. POWER: 50,000 Watts. OWNED BY: National Broadcasting Co., Inc. OPERATED BY: Same. BUSINESS ADDRESS: 30 Rockefeller Plaza. PHONE: Circle 7-8300. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Bellmore, Long Island. TIME ON THE AIR: (daily) 7:30 A.M. to 1:00 A.M. (Sunday) 8:00 A.M. to 1:00 A.M. NEWS SERVICE: Press Radio. PERSONNEL and POLICIES Will Be Found Under NETWORKS ♦ WEVD NEW YORK— EST. 1927 FREQUENCY: 1300 Kc. POWER: 1000 Watts. OWNED BY: Debs Memorial Radio Fund. OPERATED BY: Same. BUSINESS ADDRESS: 160 W. 44th St. PHONE Bryant 9-2360. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: 1335 Grand St., Bklyn. TIME ON THE AIR: Part time schedule. PERSONNEL President Adolph Held Station Manager Henry Greenfield Chief Announcer Ev. Suf fens MR. WATSON : Why is WBNX so sue- cessful in foreign lan- guages, Mr. Holmes? MR. HOLMES: "Primary" my dean Wat- son. Come, follow me. Foreign Population in Primary Area — Jewish 1,890,300 Italian 1,522,946 German .. 1,236,758 Polish 661,170 Spanish 200,000 Total 5,511,174 AND THEY ALL LISTEN TO WBNX ft 1000 Watts Day and Night THE STATION THAT SPEAKS YOUR LANGUAGE | 306 Publicity Director George Field Musical Director . Nicholas Saslavsky Chief Engineer Charles Brown POLICIES No stated special commercial program poli- cies. Renders merchandising service in foreign language field. Have trade contacts to pro- mote distribution. ♦ WFAB "THE VOICE OF THE FOREIGN LANGUAGE" NEW YORK— EST. 1932 FREQUENCY: 1300 Kc. POWER: 1000 Watts. OWNED BY: Fifth Ave. Broadcasting Corp. OPERATED BY: Same. BUSINESS ADDRESS: 29 W. 57th St. PHONE: Plaza 8-1177-8-9. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: Carlstadt, N. J. TIME ON THE AIR: Divides time (6 hours daily). NEWS SERV- ICE: Press Radio Bureau. PERSONNEL President Paul F. Harron Station Manager Joseph Lang Commercial Manager Joseph Lang Chief Announcer Frank Kreuger Musical Director B. Feidler Chief Engineer A. Turecki POLICIES Wine and beer accepted. No liquor before 9 P.M. Specializes in foreign language ac- counts. WHN "DIAL 1010" NEW YORK— EST. 1922 WLW LINE— Special NBC Hookup FREQUENCY: 1010 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: Marcus Loew Booking Agency; OPERATED BY: Marcus Loew Booking Agency. BUSINESS ADDRESS: 1540 Broadway. PHONE: BRyant 9-7800. STUDIO ADDRESS: 1540 Broadway. TRANS- MITTER LOCATION: Astoria, L. I. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Associated Music Publishers. MAIN- TAINS ARTISTS BUREAU. PERSONNEL President Nicholas Schenck Station Manager L. K. Sidney Commercial Manager Herbert L. Pettey Advertising Manager Herbert L. Pettey Artists Bureau Head Leo Cohen Chief Announcer Russell Clancy Sales Manager Herbert L. Pettey Publicity Director Al Simon Musical Director Don Albert Chief Engineer G. R. Windham POLICIES Does not carry foreign language programs. WHOM (See Jersey City, N. J.) WINS "W-I-N-S, WINS, NEW YORK" NEW YORK— EST. 1924 COLONIAL— YANKEE FREQUENCY: 1180 Kc. POWER: 1000 Watts. OWNED BY: Hearst Radio, Inc. OPERATED BY: Same. BUSINESS ADDRESS: 110 East 58th St. PHONE: EL-5-6100. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Carlstadt. N. J. TIME ON THE AIR: 6:30 A.M. to 2 hours after local sunset, E.S.T. NEWS- PAPER AFFILIATIONS: New York Journal American. New York Daily Mirror. NEWS SERVICE: International News Service. TRAN- SCRIPTION SERVICE: Associated and Lang- lois & Wentworth. PERSONNEL Station Manager Albert A. Cormier Chief Announcer Wm. Harding Program Director Albert A. Grobe Sales Manager A. B. Schillin Publicity Director Sylvia Press Musical Director Louis Katzman Chief Engineer Robert Cotton Continuity Director Edward Cleland POLICIES Does not carry liquor or foreign language accounts. Programs close one week in ad- vance of broadcast. Talks, programs, con- tinuities, must be submitted at least one week in advance for review by Program Dept. Merchandising: Bus card advertising — news- paper publicity. Complete merchandising service, available to all advertisers at cost. REPRESENTATIVE Hearst Radio, Inc. WJZ NEW YORK— EST. 1921 KEY STATION NBC (BLUE) FREQUENCY: 760 Kc. POWER: 50.000 Watts. OWNED BY: National Broadcasting Co., Inc. OPERATED BY: Same. BUSINESS ADDRESS: 30 Rockefeller Plaza. N. Y. PHONE: Circle 7-8300. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Bound Brook. N. J. TIME ON THE AIR: (daily) 7:30 A.M. to 1:00 A.M. (Sunday) 8:00 A.M. to 1.00 A.M. NEWS SERVICE: Press Radio News. United Press. PERSONNEL and POLICIES Will Be Found Under NETWORKS WMCA "NEW YORK'S OWN STATION AT THE TOP OF THE DIAL" NEW YORK— EST. 1925 INTER-CITY BROADCASTING SYSTEM FREQUENCY: 570 Kc. POWER: 1000 Watts. OWNED BY: Knickerbocker Broadcasting Co. 307 OPERATED BY: Knickerbocker Broadcasting Co. BUSINESS ADDRESS: 1657 Broadway. PHONE: Circle 6-2200. STUDIO ADDRESS: 1657 Broadway. TRANSMITTER LOCATION: Flushing, L. I. TIME ON THE AIR: 7:00 A.M. to 1:15 A.M. NEWS SERVICES: International and Universal News Services and Press Radio News. MAINTAINS ARTISTS' BUREAU. TRAN- SCRIPTION SERVICES: Associated Program Library and Standard Radio. PERSONNEL President Donald Flamm Station Manager Donald Flamm Commercial Manager Bertram Lebhar, Jr. Advertising Manager Al Rose Artists' Bureau Head Chas. Wilshin Chief Announcer Bob Carter Sales Manager Bertram Lebhar, Jr. Publicity Director Leon Goldstein Musical Director Nat Brusiloif Chief Engineer Frank Marx POLICIES Will accept liquor advertising. Foreign lan- guage broadcasts not accepted. All advertis- ing subject to station approval and to Federal, State or Municipal decisions, laws and regu- lations. REPRESENTATIVE Ray Linton (Chicago Office) WNEW "SERVING NEW YORK AND NEW JERSEY 24 HOURS A DAY" NEW YORK— EST. 1934 FREQUENCY: 1250 Kc. POWER: 2500 Watts, d.; 1000 Watts, n. OWNED BY: Wodaam Corp. OPERATED BY: WBO Broadcasting Corp. BUSINESS ADDRESS: 501 Madison Ave. PHONE: Plaza 3-3300. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Carlstadt, N. J. TIME ON THE AIR: 24 hours a day, except Sunday and Monday. (Sunday) 10:00 A.M. to 12:30 P.M. and 6:30 to 9:00 P.M.; (Monday) 7:00 A.M. to 2:00 P.M. and 5:00 P.M. to 8:00 P.M. and 10:00 P.M. to Sunday morning at 7:00 A.M. NEWS SERVICE: Press Radio Bureau, International News Service and local news by staff. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: Com- plete facilities. PERSONNEL President Milton Biow Station Manager Bernice Judis Sales Manager Herman Bess National Sales Manager Wally Duncan Artist Bureau Head Bernice Judis Chief Announcer John Jaeger Chief Engineer M. J. Weiner Musical Director Max Pitt Publicity Director Larry Nixon CRP CRP CRP CRP CRP CRP CRP CRP CRP I CONTINENTAL; s RADIO PRESS i ^incorporated!) I LOCAL NEWS o .. £ SPECIALIZED NEWS a. FEATURE NEWS S The Perfect Supplement to the Perfect Newscast Ted Christie fnDDi 576 Fifth Ave. U Editor ' fi D D s - CH 4-5800 Vj^y NeW Y°rk Clty 8 CRP CRP CRP CRP CRP CRP CRP CRP CRP Of our advertisers have renewed or increased their time on the air in the past six months. THERE'S A REASON! LET'S TELL YOU WHY!!! WHOM FULL TIME OPERATION 7 A. J*f . to Midnight 29 W. 57th St. New York PLaza 3-4204 POLICIES No foreign language programs. No special restrictions except those of good taste and the FCC. REPRESENTATIVE Wm. G. Rambeau Company WNYC "NEW YORK CITY'S OWN STATION" NEW YORK— EST. 1924 FREQUENCY: 810 Kc. POWER: 1000 watts. OWNED BY: City of New York. OPERATED BY: Municipal Broadcasting System. BUSI- NESS ADDRESS: Municipal Bldg. PHONE: WOrth 2-4740. STUDIO ADDRESS: Municipal Bldg. TRANSMITTER LOCATION: Greenpoint. Bklyn. TIME ON THE AIR: 7:00 A.M. to sun- set (Minn., Minn.). NEWS SERVICE: Inter- national News Service. PERSONNEL Station Manager Morris S. Novick Chief Announcer T. H. Cowan Program Director Seymour N. Siegel Publicity Director J. J. Auerbam Musical Director Herman Neuman Chief Engineer Isaac Brimberg POLICIES Non-commercial station. WOR (See Newark, N. J.) ♦ wov NEW YORK— EST. 1926 FREQUENCY: 1130 Kc. POWER: 1000 watts. OWNED BY: International Broad. Corp. OP- ERATED BY: International Broadcasting Corp. BUSINESS ADDRESS: 132 W. 43rd St. PHONE: BRyant 9-6080. STUDIO ADDRESS: 132 W. 43rd St. TRANSMITTER LOCATION: Secaucus, N. J. TIME ON THE AIR: (daily) 8:00 A.M. to 6:00 P.M. (Off Fridays) 2:00-:300 P.M. (Sun- days) 3:15-4:30 P.M. TRANSCRIPTION SERV- ICE: Lang-Worth. PERSONNEL Station Manager H. Kiczales Program Director John C. Schramm Sales Manager Ralph Nardella Publicity Director Ed Dukof f Musical Director Julio Occhiboi Chief Engineer Robert E. Study POLICIES No hard liquors accounts. Foreign lan- guage programs restricted to Italian. WQXR "NEW YORK'S HIGH-FIDELITY STATION" NEW YORK— EST. 1934 FREQUENCY: 1550 Kc. POWER: 1000 watts. OWNED BY: Interstate Broadcasting Co., Inc. OPERATED BY: Interstate Broadcasting Co.. Inc. BUSINESS ADDRESS: 730 5th Ave. PHONE: COlumbus 5-6366. STUDIO ADDRESS: 730 Fifth Ave. TRANSMITTER LOCATION: Long Island City. TIME ON THE AIR: Full Time. NEWS SERVICE: Press Radio Bureau. TRANSCRIPTION SERVICE: World Broadcast- ing System. PERSONNEL President John V. L. Hogan Station Manager Elliott M. Sanger Commercial Manager Elliott M. Sanger Sales Manager Norman S. McGee Publicity Director Dorothea Beckmann Musical Director Eddy Brown Chief Engineer Russell Valentine POLICIES No foreign language programs. All commercial announcements must be brief and restricted to good taste. ♦ WHDL "SERVING THE HIGH GRADE OIL METROPOLIS OF THE WORLD" OLEAN— EST. Tupper Lake, 1928; Olean, 1934 QUAKER STATE FREQUENCY: 1400 Kc. POWER: 250 watts. OWNED BY: WHDL, Inc. OPERATED BY: WHDL, Inc. BUSINESS ADDRESS: Main Of- fice— 601-619 Exchange National Bank Bldg. Branch office — Citizens Nat'l Bank Bldg., Brad- ford, Pa. PHONE: Bradford 6000; Olean 3300. 4666 and 7122. STUDIO ADDRESS: Exchange National Bank Bldg.; Citizens Nat'l Bank Bldg. Bradford; St. Bonaventure College, Allegheny, Pa.; Alfred University. Alfred. TRANSMITTER LOCATION: Allegany. TIME ON THE AIR: Full daytime (EST). NEWSPAPER AFFILIA- TION: Olean Times-Herald. NEWS SERVICE: United Press. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: World Broadcast- ing System, Radio Bands, Inc., NBC Thesaurus. PERSONNEL President E. B. Fitzpatrick Station Manager Leonard L. Hofmann Commercial Manager L. L. Hofmann Advertising Manager L. L. Hofmann Artists Bureau Head Russ Brinkley Chief Announcer Thomas L. Brown Sales Manager (Bradford, Pa.) David W. Jeffries Musical Director John Fitzgerald Chief Engineer Hubert Hathaway 309 POLICIES Accepts no liquor, wine or beer advertising; accepts no laxative accounts; no contingent accounts; foreign language programs only on special occasions and at certain hours. A merchandising and promotion department maintained. REPRESENTATIVE Wellman Advertising Service ♦ WMFF "THE NORTH COUNTRY'S OWN STATION" PLATTSBURG— EST. 1935 MOHAWK BROADCASTING SYSTEM— CHAMPLAIN VALLEY BROADCASTING SYSTEM FREQUENCY: 1310 Kc. POWER: 250 Watts, d.; 100 watts, n. OWNED BY: Plattsburg Broadcasting Corp. OPERATED BY: Platts- burg Broadcasting Corp. BUSINESS ADDRESS: Hotel Cumberland. PHONE: 802-3. STUDIO ADDRESS: Hotel Cumberland. TRANSMIT- TER LOCATION: Boynton Ave. TIME ON THE AIR: 8:00 A.M. to 11:00 P.M. NEWS SERVICE: United Press. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE NBC Thesaurus. PERSONNEL President E. H. Bragg Station Manager George F. Bissell Commercial Manager George Bissell Artists Bureau Head Earl Baker Chief Announcer Lyle Bosley Sales Manager M. Learned Publicity Director John Farquhar Musical Director Kenneth 3ell Chief Engineer Robert Mathewson POLICIES No special restrictive policies. No merchandising service. Except that gratis service will be given to pre-announcements or brief previews of programs and telephone calls to dealers and/or distributors within local exchange limits. REPRESENTATIVE Weed & Company WHAM "THERE'S NOTHING FINER THAN A "STROMBERG-CARLSON" ROCHESTER— EST. 1927 NATIONAL BROADCASTING CO. (BLUE) FREQUENCY: 1150 Kc. POWER: 50,000 watts. OWNED BY: Stromberg-Carlson. OP- ERATED BY: Stromberg-Carlson. BUSINESS ADDRESS: 111 East Ave. PHONE: Stone 1862- 3-4. STUDIO ADDRESS: 111 East Ave. TRANSMITTER LOCATION: Victor. TIME ON THE AIR: 6:25 A.M. to 12:00 midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President Wesley M. Angle Station Manager William Fay Commercial Manager Frank W. Kelly Chief Announcer Lew Stark Sales Manager Frank W. Kelly Publicity Director Arthur Kelly Musical Director Chas. Siverson Chief Engineer John J. Long POLICIES No liquor. No foreign language. Merchandising through general assistance in calling on trade — circulating letters, etc. REPRESENTATIVE Craig & Hollingberry, Inc. ♦ WHEC "YOUR FRIENDLY STATION" ROCHESTER— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1430 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: WHEC, Inc. OPERATED BY: Same. BUSINESS ADDRESS: 40 Franklin St. PHONE: Stone 1320-1-2. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: Mt. Read Blvd. TIME ON THE AIR: 7:00 A.M. to midnight. NEWSPAPER AFFILI- ATION: Gannett Newspapers, Inc. NEWS SERVICE: International News Service. TRAN- SCRIPTION SERVICE: Associated Music Pub- lishers. PERSONNEL Vice-President Clarence Wheeler Commercial Manager L. C. Wheeler Program Director Morden Buck General Manager Gunnar O. Wiig Publicity Director Ross Woodbridge Musical Director J. Gordon Baldwin Chief Engineer Maurice H. Clarke* POLICIES No wine, beer or liquor. Foreign languages accepted up to certain percentage point of en- tire structure. Merchandising: Direct mail, dealer contacts, counter displays. Has own full page column in daily morning and evening papers. REPRESENTATIVE Paul H. Raymer Company ♦ WSAY "ROCHESTER'S FRIENDLY STATION" ROCHESTER— EST. 1936 MOHAWK VALLEY BROADCASTING SYSTEM FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: Brown Radio Service & Labora- tory. OPERATED BY: Same. BUSINESS AD- 310 DRESS: 300 Taylor Bldg. PHONE: Stone 702-3. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Same. TIME ON THE AIR: 7:00 A.M. to local sunset. NEWS SERVICE: Local news. PERSONNEL Owner & General Manager. .Gordon P. Brown Commercial Manager E. K. Johnson Chief Announcer M. Nusbaum Station Manager Gordon P. Brown Sales Manager E. K. Johnson Program Director Ken Sparnon Musical Director Ken Sparnon Chief Engineer Gordon P. Brown POLICIES Liquor not accepted. Foreign language pro- grams limited to 3 minutes of copy in any 15 minute unit. Complete control and supervi- sion retained by the station. Merchandising service supplied to accounts at our cost. WNBZ SARANAC LAKE FREQUENCY: 1290 Kc. POWER: 100 Watts. OWNED BY: Smith and Mace. OPERATED BY: Smith and Mace. BUSINESS ADDRESS: Saranac Lake. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Daytime. WGY "MOST INVITED GUEST IN THE GREAT NORTHEAST" SCHENECTADY— EST. 1922 NATIONAL BROADCASTING CO. (BASIC RED) FREQUENCY: 790 Kc. POWER: 50,000 Watts. OWNED BY: General Electric Co. OPERATED BY: Same. BUSINESS ADDRESS: 1 River Road. PHONE: 4-2211, Ext. 2141. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: South Schenectady. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. (daily). 9:00 A.M. to 1:00 A.M. (Sunday). NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. MAINTAINS ARTISTS BUREAU. PERSONNEL President Gerard Swope Station Manager Kolin Hager Program Manager A. O. Coggeshall Sales Promotion Director A. MacDonald Artists Bureau Head Kolin Hager Chief Announcer Chester Vedder Sales Manager Kolin Hager (temporary) Publicity Director W. T. Meenam Musical Director Gordon Randall Chief Engineer W. J. Purcell POLICIES Does not accept foreign language broad- casts, monument or mortuary accounts, liquor advertising, beer advertising on less than 15- minute programs, cathartic accounts; astrology or graphology broadcasts, body deodorants, and some medical accounts. Merchandising: On request will make three advance announcements on new program se- rials of 13 weeks minimum, or change in time of programs; will make up on NBC letter- heads announcements to dealers and distribu- tors re: new programs (at cost to client); mis- cellaneous merchandising services, surveys, dealer and distributor contacts, etc. at mini- mum cost to client. REPRESENTATIVE National Broadcasting Co., Inc. WFBL SYRACUSE— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1360 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Onondaga Radio Broadcasting Corp. OPERATED BY Onondaga Radio Broadcasting Corp. BUS! NESS ADDRESS: Onondaga Hotel. PHONE 2-1147. STUDIO ADDRESS: Same. TRANSMIT TER LOCATION: Syracuse. TIME ON THE AIR: Unlimited. NEWS SERVICE: International News TRANSCRIPTION SERVICE: World Broadcast ing System. PERSONNEL General Manager S. Woodworth Vice-President Robert G. Soule Commercial Manager Charles F. Phillips POLICIES Merchandising service includes dealer con- tacts by mail and messenger; cooperation in the preparation of display material for local use and the distribution of such material. REPRESENTATIVE Free & Peters, Inc. WSYR "VOICE OF CENTRAL NEW YORK" SYRACUSE— EST. 1923 NATIONAL BROADCASTING CO. (BLUE) FREQUENCY: 570 Kc. POWER: 1000 watts. OWNED BY: Central New York Broadcasting Corp. OPERATED BY: Same. BUSINESS AD- DRESS: 224 Harrison St. PHONE: 3-0158-9— 0150. STUDIO ADDRESS: 224 Harrison St. TRANSMITTER LOCATION: Valley Drive. TIME ON THE AIR: (Daily) 6:00 A.M. to 12:00 midnight. (Sunday) 8:00 A.M. to 12:00 mid- night. NEWS SERVICE: United Press. MAIN- TAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE. Standard Radio. PERSONNEL President Harry C. Wilder Commercial Manager Chas. Denny 311 Surveys - Research— Tests — SALES RESULTS — COMBINE TO PROVE THAT WSYR NOW LEADS IN POPULARITY AND COVERAGE IN THE RICH SYRACUSE AREA UNDER SAME MANAGEMENT — WNBX, S'RINCFIELD, VT. — WJTN, JAMESTOWN, N. Y. SYRACUSE Nationally recognized as the leader in a nationally-recognized "TEST" MARKET Syracuse — a city of 221,785 population in which no single in- dustrial or commercial interest holds dominant sway ... a city with 56 separate industries, situated in the heart of a thriving agricultural section. Measured by per -capita income, by home ownership, by auto registrations, residence phones or radio-equipped homes, Syracuse presents an ideal picture of the average American community. And by every check . . . by advertising volume and sales records ... by per- sonal and telephone interviews . . . Syracusans are influenced most by one radio station. That station is WFBL — member of the basic Columbia network. For complete data regarding Syracuse as a market . . . for a complete analysis of WFBL coverage of that market . . . and for station rates and time available . . . phone or write to ONONDAGA RADIO BROADCASTING CORP. Syracuse, New York MEMBER BASIC NETWORK COLUMBIA BROADCASTING SYSTEM National Representatives, Free & Peters, Inc. 110 East 42nd Street 180 North Michigan Avenue 403 New Center BIdg. NEW YORK CITY CHICAGO DETROIT 111 Sutter Street Chamber of Commerce Bldg. SAN FRANCISCO LOS ANGELES 312 Artists Bureau Head Fred Jeske Chief Announcer Nick Stemmler Station Manager Fred R. Ripley Publicity Director Woodbury Carter Musical Director Victor Miller Chief Engineer Armand Belle Isle POLICIES No liquor advertising — present only pro- grams advertising beer and wine. Merchandising department cooperating with all national and local advertisers to exploit programs. REPRESENTATIVE Paul Raymer Company WSYU* SYRACUSE NBC (BLUE) FREQUENCY: 570 Kc. POWER: 1000 Watts. OWNED BY: Central New York Broadcasting Corp. OPERATED BY: Same. BUSINESS AD- DRESS: Syracuse. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Operates on WSYR Time. POLICIES Station does not sell time. * Operated by WSYR for exclusive use of Syracuse University. W-HAZ TROY— EST. 1922 FREQUENCY: 1300 Kc. POWER: 1000 watts. OWNED BY: Rensselaer Polytechnic Institute. OPERATED BY: Rensselaer Polytechnic Insti- tute. BUSINESS ADDRESS: Troy. PHONE: Troy 6810. STUDIO ADDRESS: Troy. TRANS- MITTER LOCATION: Troy. TIME ON THE AIR: 6:00 P.M. to midnight (Monday only). PERSONNEL President Dr. W. O. Hotchkiss Commercial Manager Miss M. Bounds Chief Announcer Bob Chalf ant Station Manager W. J. Williams Sales Manager W. C. Stoker Publicity Director A. Olin Niles Musical Director A. Olin Niles Chief Engineer H. D. Harris POLICIES Does not accept liquor or foreign language accounts. WIBX UTICA— EST. 1927 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: WIBX, Inc. OPERATED BY: Same. BUSINESS ADDRESS: 187 Genesee St. PHONE: 2-2101. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Schuyler St., Marcy. TIME ON THE AIR: (daily) 6:00 A.M. to 1:00 A.M. (Sunday) 9:00 A.M. to 1:00 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President Scott H. Bowen Station Manager Dale Robertson Commercial Manager A. W. Triggs Chief Announcer Al Guild Program Director Elliott Stewart Publicity Director Ken Thomas Musical Director Walter Griswold Chief Engineer David Foote POLICIES Liquor and foreign language accounts ac- cepted subject to station approval. Merchandising: Via letters to trade, dealer contacts, window displays, theater lobby dis- plays, personal contacts with retailers and wholesalers, also letters to listeners. REPRESENTATIVE Craig & Hollingbery WFAS "NEW YORK'S HEARTHSIDE" WHITE PLAINS— EST. 1932 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: Westchester Broadcasting Corp. OPERATED BY: Same. BUSINESS ADDRESS: Roger Smith Hotel. PHONE: White Plains 8353. STUDIO ADDRESS: Same. TRANSMIT- TER LOCATION: Same. TIME ON THE AIR: Part Time Schedule. MAINTAINS ARTISTS' BUREAU. NEWS SERVICE: Christian Science Monitor. TRANSCRIPTION SERVICE: Langlois & Wentworth, Inc. PERSONNEL President Frank A. Seltz Station Manager Selma Seitz Commercial Manager B. M. Middleton Artists' Bureau Head Selma Seitz Chief Announcer F. A. Seitz Sales Manager B. M. Middleton Publicity Director Frank A, Seitz Musical Director Randall Kaler Chief Engineer Harry C. Laubenstein Program Supervisor Millicent Tralle POLICIES No special program policies. Merchandising: Classified surveys and busi- ness lists furnished at cost. Circular or mail tie-ins for sponsors and programs prepared upon request, and produced at cost. REPRESENTATIVES Cox & Tanz (Philadelphia) Northwest Radio Adv. Co. (Seattle) WWRL "THE VOICE OF QUEENS COUNTY" WOODSIDE— EST. 1926 FREQUENCY: 1500 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: L. I. Broad- 313 WBT The SHOWMANSHIP Station of the nation^ $ j) ft «a).«a)«a) hF* Ear-appealing, WBT serves a listening audience larger than the city of Detroit. Dominant, WBT has no single station competitor in serving the population within 100 miles of Charlotte. WW mm M. • Charlotte, North Carolina. 50,000 watts. Owned and operated by the Columbia Broadcasting System. Represented by radio sales: New York, Chicago, Detroit, Birmingham, Los Angeles, San Francisco. 314 casting Corp. OPERATED BY: L. I. Broad- casting Corp. BUSINESS ADDRESS: 41-30 58th St. PHONE: NEwtown 9-3300-1. STUDIO ADDRESS: 41-30 58th St. TRANSMITTER LO- CATION: Woodside. TIME ON THE AIR: Part time schedule. TRANSCRIPTION SERVICE: Lang-Worth Features. PERSONNEL President W. H. Reuman Commercial Manager Frank R. Clarke Station Manager W. H. Reuman Advertising Manager Walter H. Maier Chief Announcer Lou Cole Sales Manager Frank R. Clarke Publicity Director Edith Dick Musical Director Edw. Feimer Chief Engineer Percy Mead POLICIES Station will not accept any liquor accounts. Will accept foreign language accounts includ- ing German, Polish, Hungarian, Czechoslovak- ian, Italian. Translation must be furnished in advance for station approval. Recognized patent medicines accepted if copy conforms to station standards; all copy subject to ap- proval of management. Merchandising: Cooperate in any service requested, free of charge. NORTH CAROLINA Population 3,492,000 Number of Families 702,640 Number of Radio Homes 389,750 Retail Sales $463,219,000 Auto Registrations 504,517 WWNC ASHEVILLE— EST. 1927 NBC (OPTIONAL RED OR BLUE) FREQUENCY: 570 Kc. POWER: 1000 Watts. OWNED BY: Asheville Citizen-Times Co., Inc. OPERATED BY: Asheville Citizen-Times Co., Inc. BUSINESS ADDRESS: 815 Flatiron Bldg. PHONE: 850. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Asheville. TIME ON THE AIR: Unlimited (actual, 7:30 A.M. to 1:00 A.M.) NEWSPAPER AFFILIATION: Ashe- ville Citizen-Times. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC The- saurus, Standard Radio. PERSONNEL President Don S. Elias Commercial Manager Jamie W. Mclver Program Director Ezra A. Mcintosh Production Manager Robert W. Bingham Chief Engineer Cecil Hoskins REPRESENTATIVE Sear and Ayer WBT OF "THE SHOWMANSHIP STATION THE NATION" CHARLOTTE— EST. 1921 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1080 Kc. POWER: 50.000 Watts. OWNED BY: Columbia Broadcasting System, Inc. OPERATED BY: Columbia Broad- casting System. Inc. BUSINESS ADDRESS: Wilder Bldg. PHONE: 3-7107. STUDIO AD- DRESS: Wilder Bldg. TRANSMITTER LOCA- TION: 10 miles south of Charlotte. TIME ON THE AIR: 6:00 A.M. to 2:00 A.M. (daily); 10:00 A.M. to 2:00 A.M. Sunday). NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Associated Music Service. PERSONNEL President Wm. S. Paley Station Manager Wm. A. Schudt, Jr. Artists' Bureau CBS, N. Y. Program Director C. H. Crutchfield Chief Announcer C. H. Crutchfield Publicity Director S. Justice Musical Director John McAllister Chief Engineer J. J. Beloungy POLICIES All policies of CBS, Inc., apply. REPRESENTATIVE Radio Sales wsoc CHARLOTTE— EST. 1933 NATIONAL BROADCASTING CO. (Red and Blue) FREQUENCY: 1210 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Radio Station WSOC. Inc. OPERATED BY: Radio Station WSOC. Inc. BUSINESS ADDRESS: Mecklen- burg Hotel. PHONE: 7139, 7130, 6655. STUDIO ADDRESS: Mecklenburg Hotel. TRANSMITTER LOCATION: Mecklenburg Hotel. TIME ON THE AIR: 7:00 A.M. to midnight (daily); 9:00 A.M. to midnight (Sunday). NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: NBC Thesaurus. 315 PERSONNEL President E. J. Gluck Commercial Manager W. C. Irwin Chief Announcer Chas. G. Hicks Sales Promotion Manager (Adv. and Publ.) Paul W. Norris Station Manager E. J. Gluck Musical Director Boe Norris Chief Engineer L. L. Caudle POLICIES Liquor and foreign language accounts not accepted. Build-up Announcements calling attention to start of new programs — no charge. Dealer Contacts — personal calls on local dealers to familiarize them with the planned campaign and to enlist their help — no charge. Dealer Mailings — usually used in conjunction with Dealer Contacts, mailings going to out-of-town dealers — postage is chargeable to client, no other charge. Wholesaler Contacts and Mail- ings— same as Dealer Contacts and Dealer Mailing to wholesale dealer. Publicity — Re- lease of publicity stories throughout run of program on WSOC News Programs. Limited amount of newspaper publicity due to anti- radio attitude of Charlotte dailies. Program Listings in Charlotte Observer and Charlotte News (Sunday editions) and in Mecklenburg Times (weekly). Publicity releases in Meck- lenburg Times only (circulation approximately 3,000). No charge. Surveys: Sales or Distribution — contacts with J^LWAY/ liAGOOD ^f-THOW! GREENSBORO NORTH CAROLINA George P. Hollingbery JL . Company Nat'l Reps UIBIG v ASK EDNEY RIDGE WBIC, f GREENSBORO, N. C. FOR "COLD FACTS"! retail and wholesale dealers to determine comparative sales, rate of increase, etc. — no charge. Coincidental Telephone — phone con- tacts with listeners selected at random from telephone directory to determine comparative listening audience, listener reactions, etc. No charge if made by Merchandising Dept., regu- lar rate if made by local branch Ross-Federal. Direct Audience Merchandising: Window, Counter and Store Displays — WSOC Merchan- dising Dept. usually works with client's local representative on this, but can handle inde- pendently. No charge if displays are furnished by client. Displays placed outside Charlotte city limits subject to travel of 5c per mile. Theater Tie-in — WSOC maintains exchange service with all first-run Charlotte theaters for trailers and special promotions on pictures starring NBC radio personalities. No charge. Special Promotions — at the request of client, WSOC will submit specialized promotion cam- paign for their product. Merchandising Dept. is equipped to carry out any type of campaign mapped out by client. REPRESENTATIVE Sears & Ayer WDNC "FRIENDLY VOICE OF INDUSTRY AND EDUCATION" DURHAM— EST. 1934 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: Herald-Sun Papers. OPERATED BY: Herald-Sun Papers. BUSINESS ADDRESS: Washington Duke Hotel. PHONE: J-1001. STUDIO ADDRESS: Washington Duke Hotel. TRANSMITTER LOCATION: Washington Duke Hotel. TIME ON THE AIR: 7:00 A.M. to 12:30 A.M. (daily); 9:00 A.M. to 12:30 A.M. (Sunday); NEWSPAPER AFFILIATION Herald-Sun papers. NEWS SERVICE: Associated Press (non-Com- mercial). TRANSCRIPTION SERVICE: Stand- ard Radio. PERSONNEL President C. C. Council Station Manager J. F. Jarman, Jr. Commercial Manager M. F. Murdaugh Advertising Manager J. F. Jarman, Jr. Chief Announcer Lee Vickers Sales Manager Woody Woodhouse Publicity Director Lee Vickers Musical Director Tom Loeb Chief Engineer R. A. Dalton POLICIES Station places discretionary restrictions on all copy, programs, etc., to assure their being in good taste and for the general interest of the public. Maintains a weekly publicity release which cooperates thoroughly with all local adver- tisers in merchandising their programs and products. The publicity release has a mailing list of approximately 300 recipients. REPRESENTATIVE E. Katz Special Adv. Agency 316 WBIG "WE BELIEVE IN GREENSBORO" GREENSBORO— EST. 1926 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1440 Kc. POWER: 1000 Watts, OWNED BY: North Carolina Broadcasting Co. OPERATED BY: North Carolina Broadcasting Co. BUSINESS ADDRESS: O. Henry Hotel. PHONE: 6125-6. STUDIO ADDRESS. O. Henry Hotel. TRANSMITTER LOCATION: Jefferson Standard Bldg. TIME ON THE AIR: 6:30 A.M. to 12 midnight. NEWS SERVICE: Transradio Press. MAINTAINS ARTISTS' BUREAU. TRAN- SCRIPTION SERVICES: World Broadcasting System, Lang-Worth Program Features. NAB Transcription Service. PERSONNEL Station Manager Edney Ridge Commercial Manager Edney Ridge Advertising Manager J. T. Causey Artists' Bureau Head Ernie Smith Chief Announcer Ernie Smith Sales Manager Edney Ridge Publicity Director. .Virginia Wilson McKinney Musical Director Fay Kenyon Chief Engineer Earl Allison POLICIES No liquor or wines advertised. As less than one-fourth of one per cent of the population in our area is foreign-born, foreign language programs are not accepted. Does not permit: Exalting gangsters, crimi- nals and racketeers; Disrespect for either parental or other proper authority; Cruelty, greed and selfishness as worthy motivations; Programs that arouse harmful nervous reac- tions in the child; Conceit, smugness or an unwarranted sense of superiority over others less fortunate may not be presented as laud- able; Recklessness and abandon must not be falsely identified with a healthy spirit of adventure; Unfair exploitation of others for personal gain must not be made praiseworthy; Dishonesty and deceit are not to be made appealing or attracitve to the child. Will permit no broadcasting of any product which describes graphically or repellently any internal bodily functions, symptomatic results of internal disturbances, or matters which are generally not considered acceptable topics in social groups. This policy specifically excludes the discussion of depilatories, deodorants, and other broadcasting which by its nature pre- sents questions of good taste in connection with radio listening. Commercial Announcements: In the interest of the audience and advertisers, sets the fol- lowing maximum allowances for commercial announcements: A maximum of ten per cent of the total broadcasting period may be de- voted to the sponsor's commercial announce- ments, including contests and offers, on pro- grams broadcast after six o'clock p.m.; A single exception of the ten per cent ratio will be made on quarter-hour programs, on which an additional allowance for forty seconds will be made; Daytime programs, before six o'clock, will be allowed a maximum of fifteen per cent of the total period for commercial announcements, with an additional forty sec- onds for quaner-hour programs. Geared to render national advertisers, either for network or spot programs, complete mer- chandising service if requested. A department is available to render the following services; contact distributors and jobbers, contact retail outlets, furnish letters to trade, arrange win- dow displays and check placements, place counter cards, arrange to furnish salesmen's route lists, furnish market surveys and render accounts any reasonable service other than actual selling. Station frequently uses newspaper advertis- ing, display cards, letters, programs, on national, net and spot accounts, and have a number of four by six feet picture frames, containing Columbia and local stars that are constantly being placed in the more important spots in the area to advertise artists on WBIG programs. Station has a mailing list of drug, grocery, department stores and automotive lines, which regularly receive the Wheel of Commerce, house organ, issued frequently, as a merchandising aid. Cooperating in its area with from fiften to eighteen weekly and semi- weekly newspapers. REPRESENTATIVE Craig & Hollingbery, Inc. WMFR HIGH POINT— EST. 1936 FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: Radio Station WMFR, Inc. OPER- ATED BY: Radio Station WMFR, Inc. BUSI- NESS ADDRESS: 156V2 S. Main St. PHONE: 4593. STUDIO ADDRESS: 156 Vz S. Main St. TRANSMITTER LOCATION: 156V2 S. Main St. TIME ON THE AIR: 6:30 A.M. until local sun- set. MAINTAINS ARTISTS' BUREAU. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NAB Library. PERSONNEL President Wayne M. Nelson Commercial Manager E. Z. Jones Station Manager Wayne M. Nelson Sales Manager E. Z. Jones Chief Engineer E. J. Day POLICIES Liquor advertising not accepted. Beer ac- counts accepted. Commercial service department adequately meets demands as occasion calls for. 317 WFTC "WORLD'S FOREMOST TOBACCO CENTRE" KINSTON— EST. 1937 FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Jonas Weiland. OPERATED BY: Jonas Weiland. BUSINESS ADDRESS: Kinston. PHONE: 1200-1342. STU- DIO ADDRESS: Kinston. TRANSMITTER LO- CATION: Kinston. TIME ON THE AIR: (daily) 6:30 A.M. to 10:00 P.M.; (Sundays) 8:00 A.M. to 10:00 P.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICES: Standard Radio. Lang-Worth. PERSONNEL President Jonas Weiland Commercial Manager Jonas Weiland Advertising Manager C. Morgan Chief Announcer Frank Harden Publicity Director Bob Wasdon Musical Director Jimmy Barber Chief Engineer Harry Layman POLICIES No stated special policies. ♦ WPTF "WE PROTECT THE FAMILY" RALEIGH— EST. 1922 NATIONAL BROADCASTING COMPANY FREQUENCY: 680 Kc. POWER: 5000 Watts. OWNED BY: WPTF Radio Co. OPERATED BY: WPTF Radio Co. BUSINESS ADDRESS: 324 Fayette ville. PHONE: 3007-8-9. STUDIO AD- DRESS: 324 Fayetteville. TRANSMITTER LO- CATION: Cary. TIME ON THE AIR: 6:30 A.M. to 11:00 P.M. NEWS SERVICES: United Press, Transradio Press. TRANSCRIPTION SERV- ICES: NBC Thesaurus, NAB Library, Lang- Worth. PERSONNEL President J. R. Weatherspoon Station Manager Richard H. Mason Sales Manager John H. Field, Jr. Publicity Director J. B. Clark Chief Engineer Henry Hulick POLICIES Liquor advertising not accepted. Foreign language accounts not accepted. Merchandising includes: Direct mail, per- sonal calls, studio display, and window. REPRESENTATIVE Free & Peters, Inc. ♦ WEED "VOICE OF EASTERN CAROLINA" ROCKY MOUNT— EST. 1933 FREQUENCY: 1420 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: W. Avera Wynne. OPERATED BY: W. Avera Wynne. BUSINESS ADDRESS: Rocky Mount. PHONE: 1420. STUDIO ADDRESS: Rocky Mount. TRANSMITTER LOCATION: Rocky Mount. TIME ON THE AIR: 6:45 A.M. to 8:00 P.M. TRANSCRIPTION SERVICES: NBC Thesaurus. Standard Radio, NAB Library. PERSONNEL Station Manager W. Avera Wynne Commercial Manager B. W. Frank Advertising Manager Bernard Proctor Musical Director Don O'Connor POLICIES No liquor accounts accepted. WMFD WILMINGTON— EST. 1935 FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: R. A. Dunlea. OPERATED BY: R. A. Dunlea. BUSINESS ADDRESS: 320 N. Front St. PHONE: 3. STUDIO ADDRESS: 320 N. Front St. TRANSMITTER LOCATION: 320 N. Front St. TIME ON THE AIR: 7:00 A.M. to 7:00 P.M. NEWS SERVICES: Transradio Press. Christian Science Monitor. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President R. A. Dunlea Commercial Manager S. Sternberger Chief Announcer H. W. Lee Station Manager R. A. Dunlea Musical Director H. W. Lee Chief Engineer R. Plank POLICIES No liquor advertising accepted. REPRESENTATIVE J. J. Devine & Associates WGTM "WORLD'S GREATEST TOBACCO MARKET" WILSON— EST. 1937 FREQUENCY: 1310 Kc. POWER 100 Watts. OWNED BY: H. W. Wilson and Ben Farmer. OPERATED BY: H. W. Wilson and Ben Farmer. BUSINESS ADDRESS: 115 W. Nash St. PHONE: 2188. STUDIO ADDRESS: 115 W. Nash St. TRANSMITTER LOCATION: two miles south of Wilson on highway No. 301. TIME ON THE AIR: 7:00 A.M. to local sunset (EST). NEWS SERVICE: United Press and local news. TRANSCRIPTION SERVICES: C. P. Mac- Gregor and Standard Radio. PERSONNEL Station Manager H. W. Wilson Commercial Manager Allen Wanamaker Advertising Manager Allen Wanamaker Chief Announcer Bill Steadman Publicity Director Bill Steadman Musical Director Miss Clyde Lee Chief Engineer Ben Farmer POLICIES No liquor advertising is accepted. No drugs that are not recommended by resident physi- cian and no foreign language account nor any communistic speech or radical speakers that are not strictly in keeping with the Admin- istration and good government. 318 Frequent novelty stunt advertising and di- rect mail advertising and window cards are used in connection with the sponsors cam- paign to help merchandise his product. REPRESENTATIVE Bryant, Griffith & Brunson, Inc. WAIR WINSTON-SALEM— EST. 1937 FREQUENCY: 1250 Kc. POWER: 250 Watts. OWNED BY: C. G. Hill, George D. Baker, and S. H. Baker. OPERATED BY: C. G. Hill, George D. Walter, and S. H. Walker. BUSINESS ADDRESS: Robert E. Lee Hotel. PHONE: 21133-4. STUDIO ADDRESS: Robert E. Lee Hotel. TRANSMITTER LOCATION: Reynolds Park. TIME ON THE AIR: 6:00 A.M. to local sunset. MAINTAINS ARTISTS' BUREAU. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICES: NBC Thesaurus, World Broadcast- ing System, NAB Library. PERSONNEL Station Manager George D. Walker Commercial Manager C. G. Hill Artists' Bureau Head Charles Keaton Chief Announcer Donald Gardiner Publicity Director H. I. Moseley Musical Director Charles Keaton Chief Engineer E. F. Downey POLICIES Accepts beer advertising. Does not accept foreign language programs. Station maintains a merchandising depart- ment which is equipped with duplicating ma- chines and all necessary equipment to offer direct mail tie-ins. The station also maintains a complete photographic department equipped with Leica and Graflex cameras for obtaining pictures of artists and shows. Also publishes a news sheet twice each month giving complete information on new business, outstanding shows and articles of general interest to broadcasters and clients. REPRESENTATIVE Bryant, Griffith & Brunson W S J s WINSTON-SALEM— EST. 1930 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Piedmont Pub. Co. OPERATED BY: Piedmont Pub. Co. BUSINESS ADDRESS: 416-420 N. Marshall St. PHONE: 4141. TRANS- MITTER LOCATION: 416-420 N. Marshall St. TIME ON THE AIR: 7:00 A.M. to midnight (daily; 8:30 A.M. to midnight (Sunday). NEWS- PAPER AFFILIATIONS: Winston-Salem Jour- naL Twin City Sentinel. TRANSCRIPTION SERVICES: Standard Radio and Lang-Worth. PERSONNEL Station Manager N. L. O'Neil Chief Announcer John Miller Sales Manager N. L. O'Neil Publicity Director R. L. Burgin Musical Director E. C. Tuttle Chief Engineer D. J. Lee POLICIES Does not handle liquor advertising. General merchandising service available; surveys of sales of clients' products and com- petitors' are made from time to time. REPRESENTATIVE Kelley-Smith Company NORTH DAKOTA Population 706,000 Number of Families 149,890 Number of Radio Homes 113,090 Retail Sales $150,208,000 Auto Registrations 167,241 KFYR "THE REGIONAL STATION WITH CLEARED CHANNEL COVERAGE" BISMARCK— EST. 1925 NATIONAL BROADCASTING COMPANY FREQUENCY: 550 Kc. POWER: 5000 Watts, a.; 1000 Watts, n. OWNED BY: Meyer Broad- casting Co. BUSINESS ADDRESS: 320 Broad- way. PHONE: 19. STUDIO ADDRESS: 320 Broadway. TRANSMITTER LOCATION: Meno- ken Township. TIME ON THE AIR: (Daily) 7:00 A.M. to 12:00 midnight; (Sundays) 8:00 A.M. to 12:00 midnight. NEWS SERVICES: Transradio Press; Bismarck Tribune. TRAN- SCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President P. J. Meyer Commercial Manager F. E. Fitzsimonds Chief Announcer R. E. Burris Station Manager F. E. Fitzsimonds 319 Musical Director R. E. Burris Chief Engineer .Ivar Nelson POLICIES Hard liquor not accepted. Foreign language accounts accepted when accompanied by Eng- lish interpretation. Medicinal advertising ac- cepted on restricted basis. Personal calls and mailing lists. Merchan- dising assistance depends on size of contract. REPRESENTATIVE Gene Furgason & Co. KDLR "DEVILS LAKE RADIO" DEVILS LAKE— EST. 1925 DAKOTA BROADCASTING SYSTEM FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: KDLR, Inc. OPERATED BY: KDLR, Inc. BUSINESS ADDRESS: 1025-3rd St. PHONE: 1090. STUDIO ADDRESS: 1025-3rd St. TRANS- MITTER LOCATION: East end 4th St. City limits. TIME ON THE AIR: 6:30 A.M. to 8:30 P.M. TRANSCRIPTION SERVICE: C. P. Mac- Gregor. PERSONNEL President Bert Wick Commercial Manager Bert Wick Chief Announcer Merle Bjorn Station Manager .Bert Wick Musical Director .Kermit Myhre Chief Engineer Richard Moritz POLICIES No hard liquor accounts accepted. Merchandising includes special theater ex- ploitation trailers. REPRESENTATIVE Cox and Tanz, Inc. WDAY "OLDEST BROADCASTING STATION IN THE NORTHWEST" FARGO— EST. 1922 NATIONAL BROADCASTING COMPANY FREQUENCY: 940 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: WDAY, Inc. OPERATED BY: WDAY, Inc. BUSINESS AD- DRESS: 118 Broadway. PHONE: 6800. STUDIO ADDRESS: 118 Broadway. TRANSMITTER LO- CATION: Near West Fargo. TIME ON THE AIR: 6:00 A.M. to 12:00 midnight. MAINTAINS ARTISTS' BUREAU. NEWSPAPER AFFILIA- TIONS: Fargo Forum. NEWS SERVICES: Radio News Ass.; United Press, Fargo Forum. TRAN- SCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President E. C. Reineke Commercial Manager B. J. Lavin Station Manager E. C. Reineke Chief Announcer. Ken Kennedy Artists' Bureau Head Ken Kennedy Publicity Director. . David Henley Chief Engineer Julius Hetland THE BIGGEST LITTLE BUY IN RADIO KRMC JAM ESTOWN NORTH DAKOTA LISTEN BOYS: KRMC may not be the biggest broadcasting station in the world . . . BUT IT DOES A BIG TIME JOB! By its unique merchandising plan and its special event broadcasting it holds the biggest little audience in the country. Write to us and let us tell you our story. Owned by ROBERTS-MacNAB CO. JAMESTOWN, NORTH DAKOTA Member North Central Broadcasting System THE BIGGEST LITTLE BUY IN RADIO 320 POLICIES Accept no hard liquor advertising. Usual merchandising assistance and co- operation with sales crews. REPRESENTATIVE Free and Peters, Inc. KFJM GRAND FORKS FREQUENCY: 1410 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: University of N. D. OPERATED BY: University of N. D. BUSINESS ADDRESS: 1st Nat'l Bank Bldg. PHONE: 1200. STUDIO ADDRESS: 1st Nat'l Bank Bldg. TRANSMITTER LOCATION: Uni- versity of N. D. TIME ON THE AIR: 7:00 A.M. to 9:00 P.M. NEWS SERVICE: Transradio Press. PERSONNEL Station Manager Dalton Le Masurier Sales Manager E. O. Hanson Chief Engineer Elwin O'Brien Program Director Helen LaVelle POLICIES Accepts foreign language programs. Accept beer and wine accounts but do not accept liquor or proprietary advertising. Local sales staff available for surveys, local dealer contacts. No reasonable requests turned down. REPRESENTATIVE Joseph Hershey McGillvra KRMC "IF IT HAPPENS IN JAMESTOWN KRMC BROADCASTS IT" JAMESTOWN— EST. 1937 NORTH CENTRAL BROADCASTING SYSTEM FREQUENCY: 1370 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Roberts-Mac- Nab Co. OPERATED BY: Van Cronkhite As- sociates. Chicago, & New York. BUSINESS ADDRESS: Gladstone Hotel. PHONE: 100-358. STUDIO ADDRESS: Gladstone Hotel. TRANS- MITTER LOCATION: South of city. TIME ON THE AIR: 6:00 A.M. to 10:00 P.M. NEWS SERVICE: Radio News Association; Statsman County Record. MAINTAINS ARTISTS' BU- REAU. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President A. J. Breitbach Station Manager Roy H. Brant Artists' Bureau Head Mrs. Lunetta Wiest Chief Announcer Arvid Johnson Publicity Director Roy H. Brant Chief Engineer Don Holaday POLICIES Only beer and light wine. Foreign language accepted subject to time arrangement. Merchandising provides window displays, limited billboard space and tie-ups with Jamestown Daily Sun and in county weeklies. KGCU MANDAN— EST. 1925 FREQUENCY: 1240 Kc. POWER: 250 Watts. OWNED BY: Mandan Radio Association. OP- ERATED BY: Mandan Radio Association. BUSI- NESS ADDRESS: Kennelly Furniture Co. Bldg. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Mandan. TIME ON THE AIR: Shares Time with KLPM. TRANSCRIPTION SERVICE: C. P. MacGregor. PERSONNEL President H. C. Schulte Secretary Charles Toman, Jr. Manager John Kennelly KLPM "VOICE OF MAGIC CITY" MINOT— EST. 1929 FREQUENCY: 1360 Kc. POWER: 1000 watts, d.; 500 Watts, n. OWNED BY: John B. Colley. OPERATED BY: Same. BUSINESS ADDRESS: 118 S. Main. PHONE: 1267-6. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: S. E. Minot. TIME ON THE AIR: 6:30 A.M. to 10:30 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICES: World Broadcasting System, C. P. MacGregor. PERSONNEL President John B. Cooley Commercial Manager E. H. Cooley Chief Announcer J. A. Solga Station Manager Richard J. Schmidt Publicity Director Helen M. Burnstad Chief Engineer C. W. Baker POLICIES Does not accept liquor advertising other than beer. Accepts foreign language pro- grams in the Scandinavian tongue. REPRESENTATIVES Sears & Ayer Transamerican Broadcasting & Television Corp. KOVC VALLEY CITY— EST. 1936 FREQUENCY: 1500 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: KOVC, Inc. OPERATED BY: KOVC, Inc. BUSINESS AD- DRESS: Hotel Rudolf. PHONE: 408: STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Valley City. TIME ON THE AIR: Full Time. NEWS SERVICE: United Press. TRANSCRIP- TION SERVICE: Standard Radio. PERSONNEL Station Director Mark C. Crandall 321 Population 6,733,000 Number of Families 1,716,900 Number oi Radio Homes 1,581,700 Retail Sales $1,956,941,000 Auto Registrations 1,777,048 WADC "WHERE AKRONITES DIAL CONSTANTLY" AKRON— EST. 1925 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1320 Kc. POWER: 5000 Watls, d.; 1000 Watts, n. OWNED BY: Allen T. Sim- mons. OPERATED BY: Same. BUSINESS AD- DRESS: Akron. PHONE: Hemlock 5151-2-3. STUDIO ADDRESS: Akron & Canton. TRANS- MITTER LOCATION: Talmadge. TIME ON THE AIR: 7:00 A.M. fo 1:00 A.M. NEWS SERVICE: Transradio Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: Asso- ciated Library. PERSONNEL Station Manager Allen T. Simmons Commercial Manager E. A. Marchal Artists' Bureau Head H. L. Hageman Chief Announcer R. B. Wilson Sales Manager F. C. Bock Chief Engineer John Aitkenhead POLICIES Must conform to State and Federal Com- munication Commission regulations. Merchandising: Contacting retail outlets. Handling and mailing letters. Distributing window and counter displays. WJW "THE VOICE OF AKRON" AKRON— EST.1932 FREQUENCY: 1210 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: WJW, Inc. OPERATED BY: WJW. Inc. BUSINESS AD- DRESS:41 S. High St. PHONE: Jefferson 6111. STUDIO ADDRESS 41 S. High St. TRANSMIT- TER LOCATION: 41 S. High St. TIME ON THE AIR: 8:00 A.M. to 11:00 P.M. NEWS SERVICES: Local News and Christian Science Monitor. MAINTAINS ARTISTS* BUREAU: TRANSCRIP- TION SERVICES: World Broadcasting System. PERSONNEL President John F. Weimer Advertising Manager S. W. Townsend Artists' Bureau Head A. W. Graham Chief Announcer Len Taylor Station Manager. S. W. Townsend Sales Manager .S. W. Townsend Publicity Director A. W. Graham Musical Director A. W. Graham Chief Engineer Gerald Roberts POLICIES No stated special policies. Station "Plugs" and Newspaper Tie-in on commercial accounts. Rebroadcast programs of WOSU. WICA "WELCOME, INDUSTRY, COMMERCE, AND AGRICULTURE" ASHTABULA— EST. 1937 FREQUENCY: 940 Kc. POWER: 250 Watts. OWNED BY: C. A. Rowley. OPERATED BY: Same. BUSINESS ADDRESS: 221 Center St. PHONE: 1211-1311. STUDIO ADDRESS: Shel- den Remick Bldg. TRANSMITTER LOCATION: Jefferson Road. TIME ON THE AIR: Local sunrise to sunset. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC The- saurus and Standard Radio. PERSONNEL President C. A. Rowley Commercial Manager R. C. Marvin Advertising Manager R. C. Marvin Artists' Bureau Head Gerald O'Brien Chief Announcer Walter Walrath Station Manager R. B. Rowley Musical Director Harold Leaman Chief Engineer George Gautney POLICIES No intoxicating liguor advertising accepted. REPRESENTATIVE Howard Wilson Company WHBC "VOICE OF STARK COUNTY" CANTON— EST. 1925 FREQUENCY: 1200 Kc. POWER: 100 Watts. (Construction Permit for 250 Watts, daytime). OWNED BY: Edward P. Graham. OPERATED BY: Edward P. Graham BUSINESS ADDRESS: 319 Tuscarawa St.. West. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Canton. TIME ON THE AIR: Daily, 8:00 A.M. to 9:30 322 P.M.; Sunday, 12:00 noon to 3:00 P.M. and 6:00 P.M. to 9:00 P.M. TRANSCRIPTION SERVICE: NBC Thesaurus, World Broadcast- ing System. PERSONNEL General Manager S. A. Spilker Commercial Manager Ralph Bruce Chief Announcer Wade Barnes Chief Engineer Kenneth Sliker WCKY CINCINNATI— EST. 1929 NBC— MUTUAL-WLW LINE FREQUENCY: 1490 Kc. POWER: 10,000 Watts. OWNED BY: L. B. Wilson, Inc. OPER- ATED BY: L. B. Wilson, Inc. BUSINESS AD- DRESS: 6th & Madison, Covington, Ky. Nether- land Plaza Hotel, Cincinnati. PHONE: Hem- lock 7655. STUDIO ADDRESS: Netherland Plaza Hotel, Cincinnati, 6th & Madison, Cov- ington, Ky. TRANSMITTER LOCATION: Near Crescent Springs. TIME ON THE AIR: (Daily) 6:30 A.M. to 1:00 A.M.; (Sunday) 8:00 A.M. to 1:00 A.M. NEWS SERVICES: Transradio Press, International News Service & Universal Service. TRANSCRIPTION SERVICE: World Broadcasting System; NBC Thesaurus; NAB Library. PERSONNEL President L. B. Wilson Commercial Manager . . . Lloyd George Venard Advertising Manager L. B. Wilson Chief Announcer Lee Goldsmith Station Manager L. B. Wilson Sales Manager Lloyd George Venard Publicity Director Elmer Dressman Musical Director Mabel Fields Chief Engineer C. H. Topmiller POLICIES Beer and wine accepted. No hard liquor accounts. All medicinal copy must be okayed by continuity department. Merchandising service with 26 or more pro- grams includes sales meetings with manufac- turers' salesmen or distributors; meeting with jobber salesmen; personal calls on buyers for wholesalers and chains; plus key retailers; route lists furnished for drug and food retail- ers; letter or postcards to retailers, plus letter follow up to wholesalers enclosing sample of retail literature; window stripping in Great- er Cincinnati, Hamilton and Middletown; plac- ing displays in Greater Cincinnati, Hamilton & Middletown; checking of product sales be- fore and during campaign; publicity service for program including bulletins and news re- leases to more than 100 weekly and daily papers in WCKY's primary area; program mention on street car cards in Greater Cin- cinnati, Hamilton and Middletown and North- ern Kentucky. Amount and type if merchan- dise service dependent upon type of contract, type of product and sales problem in WCKY's primary area. REPRESENTATIVE Free & Peters, Inc. ♦ WCPO "CINCINNATI NEWS STATION" CINCINNATI— EST. 1922 FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Scripps How- ard Radio, Inc. OPERATED BY: Scripps How- ard Radio, Inc. BUSINESS ADDRESS: Keith Bldg. PHONE: Main 3314-5-6-7. STUDIO AD- DRESS: Keith Bldg. TRANSMITTER LOCATION: Daylight Bldg. TIME ON THE AIR: 6:00 A.M. to 12:00 midnight. NEWSPAPER AFFILIA- TIONS: Scripps Howard Newspapers, Cincin- nati Post. NEWS SERVICE: United Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIP- TION SERVICES: Standard Radio. Associated Music. PERSONNEL President Jack Howard Vice President I. C. Hanrahan Advertising Manager George Hart Artists' Bureau Head Andre Carlon Chief Announcer Ken Beghold Publicity Director Walter Corning Musical Director John P. Smith Chief Engineer Glen Davis POLICIES Accounts accepted within state laws and station civic policies. Merchandising and exploitation through window displays, theater trailers, billboard signs and newspaper ads. ♦ WKRC CINCINNATI— EST. 1923 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 550 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Columbia Broadcasting System. OPERATED BY: Colum- bia Broadcasting System. BUSINESS AD- DRESS: Hotel Alms, Locust & Victory Park- way. PHONE: Woodburn 0550. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Cincinnati. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. (12:00 midnight while New York is on Daylight Saving Time). NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Associated Music. PERSONNEL General Manager John McCormick Commercial Manager . . William J. Williamson 323 > .. ..■■■-■:.':.■■ ■ . •■' Li', ; > :■ \ ■ ::.:;:..: pc m^^^vpt** :^m^: *«^»s. P«jj relieve that dealer the success of any advertising camn products are ;ed through r< CINCINNATI POLICIES Governed by the policies of the Columbia Broadcasting System. Has full merchandising facilities. REPRESENTATIVE Radio Sales WLW "THE NATION'S STATION" CINCINNATI— EST. 1922 NBC (RED & BLUE)— MUTUAL WLW LINE FREQUENCY: 700 Kc. POWER: 500,000 Watts. OWNED BY: The Crosley Radio Corp. OPERATED BY: Same. BUSINESS ADDRESS: 1329 Arlington St. PHONE: Kirby 4800. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: Mason. TIME ON THE AIR: 5:45 A.M. to 2:00 A.M. NEWS SERVICES: International News Service and United Press. MAINTAINS ARTISTS BUREAU. PERSONNEL President Powel Crosley, Jr. Vice-President-Station Manager James D. Shouse Asst. Commercial Managers.. E. C. Krautters, K. Wallace Husted Artists Bureau Head A. R. Plough Chief Announcer Peter Grant Publicity Director J. N. Bailey Musical Directors William Stoess, Josef Cherniavsky Chief Engineer R. J. Rockwell POLICIES Advertising of alcoholic beverages, except- ing beer and wine, and foreign language pro- grams not accepted. All programs otherwise, subject to the approval of the station. Merchandising: While no special merchan- dising plan is used, the services of J. Ralph Corbett, Inc., is available. Concern is a mer- chandising organization which functions as consultant in developing and marketing new products, sales promotion and distributing campaigns, etc., through a permanent field merchandising staff of men. REPRESENTATIVE Trans-American Broadcasting and Television Corp. WS Al "CINCINNATI'S OWN STATION" CINCINNATI— EST. 1928 NBC— MUTUAL— WLW LINE FREQUENCY: 1330 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Crosley Radio Corp. OPERATED BY: Same. BUSINESS AD- DRESS: 1329 Arlington St. PHONE: Kirby 4800. STUDIO ADDRESS: Same. TRANSMIT- TER LOCATION: Wamer & Roh Sts. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. (daily); 8:00 A.M. to 1:00 A.M. (Sunday). NEWS SERVICES: International News Service, Uni- versal Service, United Press. MAINTAINS ARTISTS BUREAU. PERSONNEL President Powel Crosley, Jr. Station Manager James D. Shouse Asst. Sales Managers E. C. Krautters, K. Wallace Husted Artists Bureau Head A. R. Plough Chief Announcer Peter Grant Publicity Director J. N. Bailey Musical Directors William Stoess, Josef Cherniavsky Chief Engineer R. J. Rockwell POLICIES Advertising of alcoholic beverages not ac- cepted, excepting beer and wine. Announce- ments and talks accepted only where sub- ject matter is in the opinion of the station, of genuine public interest. All programs sub- ject to the approval of the station. REPRESENTATIVE Trans-American Broadcasting & Television Co. ♦ WCLE CLEVELAND— EST. 1927 MUTUAL BROADCASTING SYSTEM FREQUENCY: 610 Kc. POWER: 500 Watts. OWNED BY: Cleveland Radio Broadcasting Corp. OPERATED BY: Cleveland Radio Broad- casting Corp. BUSINESS ADDRESS: 1311 Term- inal Tower. PHONE: Prospect 5800. STUDIO ADDRESS: 1311 Terminal Tower. TRANSMIT- TER LOCATION: Seven Hills. TIME ON THE AIR: 6:30 A.M. to local sunset. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERV- ICE: World Broadcasting System; NAB Library. PERSONNEL President M. F. Rubin Vice President H. K. Carpenter Station Manager H. K. Carpenter Advertising Manager John T. Vorpe Artists' Bureau Head Louis Rich Chief Announcer Russel Richmond Sales Manager K. K. Hackathorn Musical Director Louis Rich Chief Engineer E. L. Gove POLICIES Does not accept liquor advertising. Foreign language programs accepted in restricted times. Merchandising: Maintains a well organized merchandising unit to promote sponsors' radio efforts and help capitalize on its results. Route lists furnished for drug or grocery retailers. Personal calls on wholesalers plus key retailers with your promotion. Letters to the retailers (for which you are only charged postage) — or, if preferred, West- 325 era Union messages may be substituted for letters at a slightly higher cost. WCLE studios, production and talent facilities for dealer meetings or retailer sessions. Surveys at start — and during campaign on product. These services are available to every WCLE program advertiser without cost except as mentioned above. REPRESENTATIVE Free & Peters. Inc. WGAR "THE FRIENDLY STATION" CLEVELANLV-EST. 1930 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1450 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: WGAR Broad- casting Co. OPERATED BY: WGAR Broadcast- ing Co. BUSINESS ADDRESS: Hotel Statler. PHONE: Prospect 0200. STUDIO ADDRESS: Hotel Statler. TRANSMITTER LOCATION: 1000 Harvard Ave., Cuyahoga Heights. TIME ON THE AIR: 6:30 A.M. to 1:00 A.M. NEWS SERVICES: International News Service, Univer- sal Service. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: Associated Music Library, NAB Library. PERSONNEL President George A. Richards Station Manager & VP John F. Patt Commercial Manager Ellis Vander Pyl Public Relations Director Graves Taylor Artists' Bureau Head Worth Kramer Chief Announcer Carl George Program Director Worth Kramer Sales Manager Ellis Vander Pyl Musical Director Walberg Brown Chief Engineer R. Morris Pierce POLICIES Liguor advertising is accepted for broadcast only after 10 P.M. Foreign language pro- grams are broadcast without restriction as to time, but material is subject to change by WGAR manager. Beer advertising is accepted at any time. The sales promotion director and public relations director collaborate on special cam- paigns for promotion of sponsor's product in the Cleveland area. Direct mail campaigns, car card schedules and cab cover sets are offered when available — and at cost to the sponsor. All Cleveland newspapers are serv- iced with program news by WGAR's publicity department. REPRESENTATIVE Edward Petry & Co. Certainly there is chemistry in radio, especially at WHK-WCLE in Cleveland where executives spend an unusual amount of time in research, analysis, test and survey of WHK-WCLE programs. They believe wholeheartedly the stations exist to serve the interest, conve- nience and necessity of listeners. How well this policy works is best shown by the large percen- tage of the half million radio families in Northern Ohio who listen regularly to these stations and by the fact that some twenty Cleveland-originated programs are "fed" by WHK-WCLE to a national network each week. Time buyers in increasingly large numbers are finding WHK-WCLE the best way to reach the country's fifth largest market. Carpenter, Vice FREE 6, PETERS, Inc. National Representatives, New York and Gen. Afgr. Chicago - Detroit 326 WHK "CLEVELAND'S PIONEER STATION" CLEVELAND— EST. 1921 NBC— (BLUE) MUTUAL FREQUENCY: 1390 Kc. POWER: 2500 Watts, d.; 1000 Watts, n. OWNED BY: Radio Air Service Corp. OPERATED BY: Radio Air Serv- ice Corp. BUSINESS ADDRESS: 1311 Terminal Tower. PHONE: Prospect 5800. STUDIO AD- DRESS: 1311 Terminal Tower. TRANSMITTER LOCATIONS: Seven Hills. TIME ON THE AIR: 6:30 A.M. to 1:00 A.M. NEWS SERVICE: United Press. MAINTAINS ARTISTS' BUREAU: TRANSCRIPTION SERVICE: World Broadcast- ing System, NAB Library. PERSONNEL President lohn S. McCarrens Vice President H. K. Carpenter Station Manager H. K. Carpenter Advertising Manager John T. Vorpe Artists' Bureau Head Louis Rich Chief Announcer Russel Richmond Sales Manager K. K. Hackathorn Musical Director Louis Rich Chief Engineer E. L. Gove POLICIES Does not accept liquor advertising. Foreign language programs accepted in restricted times. Merchandising: Maintains a well organized merchandising unit to promote sponsors' radio efforts and help on its results. Route lists furnished for drug or grocery retailers. Personal calls on wholesalers plus key retailers with your promotion. Personal calls on wholesalers plus key retailers with your promotion. Letters to the retailers (for which you are only charged postage) — or, if preferred. West- ern Union messages may be substituted for letters at a slightly higher cost. WHK studios, production and talent facilities for dealer meetings or retailer sessions. Surveys at start — and during campaign on product. These services are available to every WHK program advertiser without cost except as mentioned above. REPRESENTATIVE Free & Peters. Inc. ♦ WTAM "WHERE THE ARTISTS MEET IN CLEVELAND" CLEVELAND— EST. 1923 NATIONAL BROADCASTING CO. (BASIC RED) FREQUENCY: 1070 Kc. POWER: 50,000 Watts. OWNED BY: National Broadcasting Co., Inc. OPERATED BY: Same. BUSINESS ADDRESS: 815 Superior Ave.. N. E. PHONE: Cherry 0942. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Brecksville Vil- lage. TIME ON THE AIR: 5:59 A.M. to 1:00 A.M. (daily). 6:59 A.M. to 1:00 A.M. (Sunday). NEWS SERVICE: United Press. TRANSCRIP- TION SERVICE: NBC Thesaurus. MAIN- TAINS ARTISTS BUREAU. PERSONNEL President Lenox R. Lohr Commercial Manager Howard Barton Station Manager Vernon H. Pribble Sales Manager Howard A. Barton Publicity Director Bob Dailey Program Director Hal Metzger Musical Director Walter Logan Chief Engineer S. E. Leonard POLICIES Liquor advertising not accepted with excep- tion of beer. Foreign language accounts not accepted. NBC policies apply otherwise. Merchandising consistent with policy of Na- tional Broadcasting Co. REPRESENTATIVE National Broadcasting Co., Inc. WBNS COLUMBUS— EST. 1921 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1430 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: WBNS, Inc. OPERATED BY: WBNS, Inc. BUSINESS AD- DRESS: 33 No. High St. PHONE: Adams 9265-6. STUDIO ADDRESS: 33 No. High St. TRANS- MITTER LOCATION: 1035 Barnett Rd. TIME ON THE AIR: 6:30 A.M. to 1:00 A.M. TRAN- SCRIPTION SERVICE: Associated Music. PERSONNEL President Robert H. Wolfe Commercial Manager W. I. Orr Advertising Manager W. I. Orr Artists' Bureau Head Lowell Riley Chief Announcer Russell Canter Station Manager Richard A. Borel Sales Manager W. I. Orr Publicity Director J. O. Verian Musical Director Walter Knick Chief Engineer Lester H. Nefzger POLICIES Accepts beer and wine; not whiskey. For- eign language accounts are accepted. Does not encourage patent medicine accounts. Sta- tion passes on all such copy. Station purchases newspaper display space to exploit commercials. Station is liberal with deadheads for new programs. Maintains mer- chandising department for distribution checks and personal contacts. Assumes part of labor in display distribution and informative letters to dealers. Maintains close contact with news- papers. REPRESENTATIVE John Blair & Company 327 WCOL COLUMBUS— EST. 1934 NBC— (RED & BLUE) FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: WCOL. Inc. OPERATED BY: WCOL, Inc. BUSINESS ADDRESS: 33 N. High St. PHONE: Main 4581. STUDIO ADDRESS: 33 N. High St. TRANSMITTER LOCATION: 33 N. High St. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. NEWSPAPER AFFILIATION: Ohio State Journal. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President K. B. Johnston Commercial Manager Neal Smith Chief Announcer William Wallace Station Manager C. R. Thompson Sales Manager Jack Kelly- Publicity Director Ed Bronson Chief Engineer Ernest Lowe POLICIES Accept Beer accounts anytime. Hard liquor after 10:00 P.M. No foreign language accounts accepted. All copy must conform to F.C.C. regulations. On request WCOL will notify retailers con- cerning broadcast campaigns over this station. Merchandising department checks progress of sales and will assist in setting up counter displays calling attention to the advertisers program over WCOL. REPRESENTATIVE Craig & Hollingbery, Inc. WHKC "THE VOICE OF OHIO" COLUMBUS— EST. 1921 MUTUAL BROADCASTING SYSTEM FREQUENCY: 640 Kc. POWER: 500 Watts. OWNED BY: Associated Radiocasting Corp. OPERATED BY: Same. BUSINESS ADDRESS: 22 E. Gay St. PHONE: Adams 1101. STUDIO ADDRESS: 22 East Gay St. TRANSMITTER LOCATION: Sharon Road. TIME ON THE AIR: 6:30 A.M. to sundown Pacific Time. NEWSPAPER AFFILIATION: Station is a subsid- iary of the United Broadcasting Co. which is owned and operated by the Cleveland Plain Dealer. Not directly affiliated, however. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL Station Manager Carl M. Everson Sales Manager Harry H. Hoessly Publicity Director Robert S. French Musical Director John K. Agnew Chief Engineer J. E. Anderson POLICIES Beer and wine accounts accepted, hard liquor advertising taboo. Medicinal accounts must meet specifications of Federal Trade Commission. No foreign language programs; Foreign language population very small Exploits new commercial programs with newspaper advertising for two or three weeks at no cost to advertiser; merchandising de- partment co-operates in praparation of direct mail, window cards, posters etc., at actual cost of production. REPRESENTATIVE Free & Peters, Inc. wosu I COLUMBUS— EST. 1922 FREQUENCY: 570 Kc. POWER: 1000 Watts, d.; 750 Watts, n. OWNED BY: Ohio State University. OPERATED BY: Ohio State Uni- versity. BUSINESS ADDRESS: Columbus. PHONE: University 148. STUDIO ADDRESS: Ohio State University Campus. TRANSMIT- TER LOCATION: Ohio State University. TIME ON THE AIR: Irregular— 1/3 time. PERSONNEL President Geo. W. Rightmire Chief Announcer W. F. Heimlich Station Manager R. C. Higgy Chief Engineer C. S. Bidleck POLICIES No advertising accepted. ♦ WHIO "ALWAYS A GOOD SHOW ON WHIO TEST STATION OF THE NATION" DAYTON— EST. 1934 FREQUENCY: 1260 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Miami Valley Broadcasting Corp. OPERATED BY: Miami Valley Broadcasting Corp. BUSINESS AD- DRESS: 39 S. Ludlow. PHONE: Adams 2261- 2-3-4 & 2652. STUDIO ADDRESS: 39 S. Ludlow St. TRANSMITTER LOCATION: Virginia Drive & Brandt Pike. TIME ON THE AIR: 5:45 A.M. to 1:00 A.M. NEWSPAPER AFFILIATIONS: Dayton Daily News, Springfield News, Spring- field Sun. NEWS SERVICE: United Press & Transradio Press. TRANSCRIPTION SERVICE: Associated Transcription Library. PERSONNEL President James M. Cox, Jr. Commercial Manager D. A. Brown Merchandise Director Charles Swink Station Manager J. L. Reinsch Publicity Director Thomas Stewart Musical Director. Thomas Dunkelberger Chief Engineer Ernest L. Adams Promotion Manager James LeGate 328 POLICIES No liquor advertising nor foreign language accounts broadcast. Copy and programs must be in good taste. Four windows fronting the WHIO building are available for advertiser's displays. Pic- tures of the display are furnished to the agency and account. Merchandise department maintains close check on sales of all adver- tisers products, arranges and designs dis- play material, conducts surveys, contacts re- tailers, jobbers, and distributors. Station slo- gan "Test Station of the Nation" guides the building of the extensive merchandise service. Promotion on programs and products are worked out with theaters, radio shows, coun- ty fairs, etc. REPRESENTATIVE John Blair & Co. ♦ WSMK "PIONEER STATION, MIAMI VALLEY" DAYTON— EST. 1922 FREQUENCY: 1380 Kc. POWER: 200 Watts. OWNED BY: WSMK, Inc. OPERATED BY: Same. BUSINESS ADDRESS: 121 N. Main. PHONE: Adams 3288-9. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Calvery Hill. TIME ON THE AIR: 6:00 A.M. to 7:30 P.M.— 10:00 P.M. to 1:00 A.M. NEWS SERV- ICE: International News Service. TRANSCRIP- TION SERVICE: World Broadcasting System. PERSONNEL President Stanley M. Krohn, Jr. Advertising Manager S. Ten Eyck Chief Announcer J. McKiernan Station Manager Stanley M. Krohn, Jr. Sales Manager Chester Hinkle Publicity Director S. Ten Eyck Musical Director Helene Blue Chief Engineer Paul Braden POLICIES No special policies on liquor or foreign lan- guage programs. Merchandising: Salesman is required to work with the advertiser on a merchandising basis. By having a limited number of con- tacts assigned him the salesman can cover both jobs easily and intelligently. ♦ WBLY "VOICE OF LIMA" LIMA— EST. 1936 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: Herbert Lee Blye. OPERATED BY: Herbert Lee Blye. BUSINESS ADDRESS: Lima Club Bldg. PHONE: Main 4632. STUDIO ADDRESS: 117 South McDonald St. TRANS- MITTER LOCATION: 1424 Rice Ave. TIME ON THE AIR: Daylight Hours. NEWS SERV- ICE: International News Service. TRANSCRIP- TION SERVICE: Standard Radio, Inc. PERSONNEL President Herbert Lee Blye Commercial Manager Herbert Lee Blye Chief Announcer Gordon Shaw Station Manager Herbert Lee Blye Sales Manager J. R. Wayne Publicity Director Da well Newlin Musical Director Helen Payne Chief Engineer S. J. Gladfeller POLICIES No liquor advertising accepted. ♦ WPAY "THE VOICE OF SOUTHERN OHIO" PORTSMOUTH— EST. 1935 FREQUENCY: 1370 Kc. POWER: 100 watts. OWNED BY: Vee Bee Corp. OPERATED BY: Same. BUSINESS ADDRESS: 1007 Gallia St. PHONE: 1010 and 2504. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 821 Chillo- cothe St. TIME ON THE AIR: 7:00 A.M. to 10:00 P.M. NEWS SERVICE United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President M. F. Rubin Station Manager Marie W. Vandegrift Commercial Manager . .Marie W. Vandegrift Chief Announcer Orville Fields Publicity Director Mary Kline Chief Engineer Maurice Myers POLICIES Does not accept beer or liquor advertising; does accept foreign language accounts. Merchandising: Merchandising man who visits stores, checking up on the sale of nationally advertised products being adver- tised on station, also products. Suggests more prominent ways to display these products, takes orders which he immediately delivers to the wholesaler and for which their local salesman gets full credit and helps the indi- vidual stores in any manner possible. REPRESENTATIVE Cox and Tanz WSPD "THE VOICE OF TOLEDO" TOLEDO— EST. 1921 FREQUENCY: 1340 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: The Fort In- dustry Co. OPERATED BY: The Fort Industry Co. BUSINESS ADDRESS: 505 Jefferson Ave. TRANSMITTER LOCATION: R.F.D.. Perrysburg. TIME ON THE AIR: 6:30 A.M. to 1:00 A.M. 329 NEWS SERVICE: United Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERV- ICE: Associated Music, NBC Thesaurus. PERSONNEL President George B. Storer Commercial Manager E. Y. Flanigan Advertising Manager E. Y. Flanigan Artists' Bureau Head Russell Gohring Chief Announcer Russell Gohring Program Director Russell Gohring Station Manager J. Harold Ryan Sales Manager E. Y. Flanigan Publicity Gene Williams Musical Director Russell Gohring Chief Engineer Vern C. Alston POLICIES Hard liquor advertising accepted for pre- sentation only after 10:30 P.M. Beer and light wines, no restrictions other than copy censor- ship. One participating Polish program week- ly; foreign language accounts accepted. Chain Breaks between 6 and 11 P.M. must be held to a maximum of 35 words. Any and all reasonably merchandising as- sistance is offered to all national advertisers. Where special assistance of an extremely cost- ly nature is desired, arrangements as to cost- bearing will be made between the advertiser and the station. No charge for dealer check- ups, contacts, distribution of promotional ma- terial, and publicity through more than fifty territorial newspapers with whom most cordial relations are maintained. REPRESENTATIVE John Blair & Co. WTOL* "TOLEDO'S FRIENDLY STATION" TOLEDO— EST. 1938 FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: Frazier Reams. OPERATED BY: Community Broadcasting Co. BUSINESS AD- DRESS: Penthouse, Bell Bldg. PHONE: Adams 3291-2. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Toledo. TIME ON THE AIR: 6:00 A.M. to local sunset. NEWS SERV- ICE: Transradio Press. TRANSCRIPTION SERVICE: Associated. PERSONNEL President Frazier Reams Commercial and Station Mgr M. E. Kent Chief Engineer Wm. P. Siegman, Jr. Program Director Lester Mitchell * Operating under C.P. issued by FCC. at time of going to press. WKBN YOUNGSTOWN— EST. 1926 CBS— BUCKEYE NETWORK FREQUENCY: 570 Kc. POWER: 500 Watts. OWNED BY: WKBN Broadcasting Corp. OP- ERATED BY: Same. BUSINESS ADDRESS: 17 N. Champion St. PHONE: 42122. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Sunset Blvd. TIME ON THE AIR: 7:30 A.M. to 12:00 midnight. NEWSPAPER AFFILIA- TION: Cleveland Plain Dealer. NEWS SERV- ICE: Transradio Press. TRANSCRIPTION SERVICES: World Broadcasting System, NAB Library and Lang-Worth. PERSONNEL President and Gen. Mgr..W. P. Williamson, Jr. Station Director J. L. Bowden Sales Manager E. E. Evans Publicity Director G. Sharp Musical Director G. Sharp Chief Engineer B. T. Wilkins POLICIES Accepts liquor after 10:00 p.m. Merchandising to clients at cost. REPRESENTATIVE Free & Peters ♦ WALR "THE VOICE OF SOUTH EASTERN OHIO'1 ZANESVILLE— EST. 1924 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: WALR Broadcasting Corp. OP- ERATED BY: WALR Broadcasting Corp. BUSI- NESS ADDRESS: 17V2 So. Fourth St. PHONE: 5044. STUDIO ADDRESS: 17V2 So. Fourth St. TRANSMITTER LOCATION: 434 Main St. TIME ON THE AIR: 7:00 A.M. to 12:00 P.M. NEWS SERVICE: United Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL Station Manager Ronald B. Woodyard Commercial Manager Ronald B. Woodyard Advertising Manager Ronald B. Woodyard Artists' Bureau Head Bob Horn Chief Announcer Stuart Finley Sales Manager Ronald B. Woodyard Publicity Director H. Hoag Musical Director Stuart Finley Chief Engineer Wm. Hunt POLICIES No special policies or restrictions. Has full merchandising service. REPRESENTATIVE John Blair & Co. 330 OKLAHOMA Population 2,548,000 Number of Families 596,225 Number of Radio Homes 380,680 Retail Sales $434,793,000 Auto Registrations 513,914 KADA "IN OKLAHOMA'S FASTEST GROWING CITY" ADA—EST. 1934 MUTUAL— OKLAHOMA NETWORK FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: Dr. C. C. Morris. OPERATED BY: Dr. C. C. Morris. BUSINESS ADDRESS: 115V2 S. Rennie. PHONE: 1212. STUDIO ADDRESS: 115V2 S. Rennie. TRANSMITTER LOCATION: N. Broadway. TIME ON THE AIR: 6:30 A.M. to local sunset. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL Owner Dr. C. C. Morris Commercial Manager John M. Whitney Chief Announcer Russell Miller Station Manager John M. Whitney Sales Manager Bob Kniseley Publicity Director Warren Moore Chief Engineer Leiland Seay POLICIES No beer or liquor advertising accepted. No Sunday advertising (locally).. No market for foreign language programs. Poster service is used to draw attention to programs. REPRESENTATIVE Joseph Hershey McGillvra ♦ KVSO "VOICE OF SOUTHERN OKLAHOMA" ARDMORE— EST. 1935 MUTUAL— OKLAHOMA NETWORK FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: Ardmoreite Pub. Co. OPERATED BY: Ardmoreite Pub Co. BUSINESS ADDRESS: 114-18 N. Washington. PHONE: 2200. STU- DIO ADDRESS: Chickasaw and N. W. Blvd. TIME ON THE AIR: 7:00 A.M. to 12:00 P.M. NEWSPAPER AFFILIATION: Daily Ardmoreite. NEWS SERVICE: Associated Press (Non-Com- mercial). TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL General Manager Allert Riesen Commercial Manager William Robetsek Chief Announcer Paul Duncan Station Manager James Griffin Musical Director Dolly Dutton Chief Engineer Paul Ross POLICIES As per state law, accepts beer and wine only. REPRESENTATIVE Joseph Hershey McGillvra ♦ KASA ELK CITY— EST. 1932 MUTUAL FREQUENCY: 1210 Kc. POWER: 100 watts. OWNED BY: E. M. Woody. OPERATED BY: E. M. Woody. BUSINESS ADDRESS: Casa Grande Hotel. PHONE: 730. STUDIO AD- DRESS: Casa Grande Hotel. TRANSMITTER LOCATION: Casa Grande Hotel. TIME ON THE AIR: 6:30 a.m. to 9:00 p.m. NEWS SER- VICE: Transradio Press. PERSONNEL President E. M. Woody Station Manager F. E. Mayhew Advertising Manager Lyman Brown Chief Announcer Lyman Brown Sales Manager F. E. Mayhew Chief Engineer Geo. Patterson POLICIES No advertising for liquor or beers of more than 3.2 content are allowed in Oklahoma. Does not accept any foreign language ac- counts or programs. ♦ KCRC "OKLAHOMA'S MOST AGGRESSIVE STATION" ENID— EST. 1928 MUTUAL and OKLAHOMA NETWORK FREQUENCY: 1360 Kc. POWER: 250 Watts. OWNED BY: Enid Radiophone Co. OPERATED BY: Enid Radiophone Co. BUSINESS AD- DRESS: Box 948. PHONE: 447-8. STUDIO ADDRESS: Willow and Kennedy Sts. TRANS- MITTER LOCATION: Willow and Kennedy Sts. 331 Serving 4 Great Markets in the Great Southwest KOMA, Oklahoma City 5000 Watts— 1480 KC Full Time — See Page 333 WACO, Waco 100 Watts— 1420KC Full Time — See Page 376 KNOW, Ausfin 100 Watts— 1500KC Full Time— See Page 364 ■^ ■ ^^v San Antonio 5000 Watts day, 1000 Watts night 550 K C —Full Time See Page 375 In the Prosperity Belt These four stations, all full time CBS outlets, offer dominant coverage of selected markets. You need them to sell the great southwest thoroughly. National Representation By International Radio Sales New York • Chicago • Detroit Los Angeles 332 TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. NEWSPAPER AFFILIATIONS: Enid Morning News, Enid Daily Eagle. NEWS SERVICE: Associated Press (Non-Commercial). MAIN- TAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICES: Transco and World Broadcasting System. PERSONNEL President W. M. Taylor Station Manager Craig Campbell Advertising Manager S. J. Kotapish Artists' Bureau Head Ralph Rogers Chief Announcer Ralph Rogers Sales Manager Craig Campbell Publicity Director Glen Williams Musical Director Mabel Waken Chief Engineer A. B. Clopton POLICIES No special restrictions. Accepts beer and wine only as per state law. Features merchandising: News stories in both Enid dailies — Show Cards in stores. Dealer contacts throughout territory and Direct Mail, etc. REPRESENTATIVE Joseph Hershey McGillvra ♦ KBIX MUSKOGEE— EST. 1936 MUTUAL— OKLAHOMA NETWORK FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: Oklahoma Press Pub. Co. OP- ERATED BY: Same. BUSINESS ADDRESS: Barnes Bldg. PHONE: 302. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:00 A.M. to 11:00 P.M. NEWSPAPER AFFILIATION: Phoenix-Times Democrat. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President Joel H. Bixby Commercial Manager J. H. Speck Station Manager J. H. Speck Musical Director Franklin Whitehead Chief Engineer J. H. Speck POLICIES Does not accept liquor advertising. Will ac- cept beer and light wines. REPRESENTATIVE The Branham Co. WNAD "THE VOICE OF SOONERLAND" NORMAN— EST. 1922 FREQUENCY: 1010 Kc. POWER: 1000 Watts. OWNED BY: University of Oklahoma. OPER- ATED BY: University of Oklahoma (extension division). BUSINESS ADDRESS: University of Oklahoma. PHONE: 900 — Stations, 18 and 124. STUDIO ADDRESS: University of Okla- homa. TRANSMITTER LOCATION: University of Oklahoma. TIME ON THE AIR: Tuesday and Thursday— 10:30 to 11:30 A.M. — 2:00 to 4:00 P.M.— 7:15 to 9:15 P.M.; Wednesday— 10:30 to 11:30 A.M.— 2:00 to 4:00 P.M.— 8:15 to 9:15 P.M. NEWS SERVICE: Local Campus news through courtesy of the "Oklahoma Daily," Christian Science Monitor. TRAN- SCRIPTION SERVICE: World Broadcasting. PERSONNEL President T. M. Beaird Chief Announcer Jack Wilson Station Manager Homar Heck Musical Director Ruth Davis Chief Engineer Cecil Gray POLICIES The station is strictly an educational station and permits no commercial advertising of any sort. Other than this, there are no other restrictions. ♦ KFXR OKLAHOMA CITY— EST. 1923 FREQUENCY: 1310 Kc. POWER: 250 Watts. d.; 100 Watts, n. OWNED BY: Exchange Baptist Church of Oklahoma City. OPERATED BY: B. C. Thomason. BUSINESS ADDRESS: Hightower Bldg. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Oklahoma City. TIME ON THE AIR: Unlimited. TRANSCRIP- TION SERVICE: Lang-Worth. PERSONNEL Manager B. C. Thomason Commercial Manager Bob Elliston Program Director Mary L. Thomason POLICIES Advertising of alcoholic beverages not ac- cepted, excepting beer and wine. REPRESENTATIVE Cox and Tanz KOMA •'IT'S THE PROGRAM THAT GETS THE LISTENER" "OKLAHOMA'S MOST POWERFUL FULL- TIME STATION" "SERVING THE PUBLIC INTEREST" OKLAHOMA CITY— EST. 1932 (as KFJF— 1923) COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1480 Kc. POWER: 5000 Watts. OWNED BY: Hearst Radio. Inc. OPER- ATED BY: Hearst Radio, Inc. BUSINESS AD- DRESS: Biltmore Hotel. PHONE: 2-3291-2-3. STUDIO ADDRESS: Biltmore Hotel. TRANS- MITTER LOCATION: l\'i miles N. E. of Okla- homa City on Highway No. 66. TIME ON THE AIR: 6:30 A.M. to Midnight (daily); 8:00 A.M. to midnight (Sunday). NEWS SERVICE: Inter- national News Service. TRANSCRIPTION SERVICE: Associated Music Pub. 333 PERSONNEL President J. V. Connoly Vice-President-Station Manager . . . Neal Barrett Publicity Director Roger King Musical Director Marjorie Speer Chief Engineer Morris Thomas POLICIES No liquor advertising — only beer and light wines (3-2/10 per cent). No foreign language accounts. Merchandising: Details on request. REPRESENTATIVE Hearst Radio, Inc. ♦ KTOK "YOUR MUTUAL FRIEND" OKLAHOMA CITY— EST. 1927 MUTUAL— OKLAHOMA NETWORK FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: Oklahoma Broadcasting Co., Inc. OPERATED BY: Harold V. Hough. BUSINESS ADDRESS: 1800 W. Main. PHONE: 3-8352-3. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Same. TIME ON THE AIR: 6:00 A.M. to 12:30 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Standard Radio Library. PERSONKEL President Harold V. Hough Station Manager Joseph W. Lee Commercial Manager Tom Johnson Chief Announcer Leslie Beck Publicity Director Harold Shreve Musical Director Paul Buenning Chief Engineer Bruce Howard POLICIES Accepts beer advertising. Maintains complete merchandising service. REPRESENTATIVE Joseph Hershey McGillvra ♦ WKY OKLAHOMA CITY— EST. 1920 NATIONAL BROADCASTING COMPANY FREQUENCY: 900 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Oklahoma Pub. Co. OPERATED BY: WKY Radiophone Co. BUSINESS ADDRESS: Skirvin Tower. PHONE: 3-4306—5-4406. STUDIO ADDRESS: Skirvin Tower. TRANSMITTER LOCATION: Nine miles out on highway No. 66. TIME ON THE AIR: 6:00 A.M. to midnight. NEWSPAPER AFFILIATIONS: The Daily Oklahoman. Okla- homa City Times. NEWS SERVICE: Associated Press (Non-Commercial). TRANSCRIPTION SERVICES: NBC Thesaurus, Standard Supple- mentary Library. PERSONNEL President E. K. Gaylord Station Manager Gayle V. Grubb Commercial Manager M. H. Bonebrake Chief Announcer Perry Ward General Manager Edgar T. Bell Publicity Director Hal Scher Musical Director Allan Clark Chief Engineer Earl C. Hull POLICIES No liquor advertising. No crystal gazers. Rigid censorship on medicinal advertising. Special merchandising and exploitation in- cludes: sixty-inch display advertisements each Saturday and Sunday in the Oklahoma City Times and Sunday Oklahoman — Daily column of radio schedule in Oklahoman and Times — Publicity and radio column in Oklahoma Farmer-Stockman — Stories in Oklahoman Re- tail Times. REPRESENTATIVE E. Katz Special Adv. Agency ♦ KHBG "OKMULGEE, THE SHOPPING CENTER OF EASTERN OKLAHOMA" OKMULGEE— EST. 1937 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: Okmulgee Broadcasting Corp. OPERATED BY: Okmulgee Broadcasting Corp. BUSINESS ADDRESS: Parkinson Hotel. PHONE: 3646. STUDIO ADDRESS: Parkinson Hotel. TRANSMITTER LOCATION: 20th and Seminole Sts. TIME ON THE AIR: Daytime only. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Standard Radio Service. PERSONNEL President Harry B. Greaves Commercial Manager T. R. Putnam Chief Announcer Sherwood Durkin Program Director Duane Hoisington Station Manager T. R. Putnam Publicity Director T. R. Putnam Musical Director Vella Jean Buchanan Chief Engineer A. F. Schultz POLICIES Accepts beer and wine accounts only as per state law. REPRESENTATIVE J. J. Devine & Associates WBBZ PONCA CITY— EST. 1928 MBS— OKLAHOMA NETWORK FREQUENCY: 1200 Kc. POWER: 250 Watts. d.; 100 Watts, n. OWNED BY: Estate of C. L. Carrell. OPERATED BY: Same. BUSINESS ADDRESS: 615 West Grand Ave. STUDIO 334 ADDRESS: Same. TRANSMITTER LOCATION: Ponca City. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. PERSONNEL Managing Director A. L. Carre!! POLICIES Advertising of alcoholic beverages not ac- cepted, excepting beer and wine. REPRESENTATIVE Joseph Hershey McGillvra KGFF "THE MORNING NEWS-EVENING STAR STATION" SHAWNEE— EST. 1927 MUTUAL and OKLAHOMA NETWORK FREQUENCY: 1420 Kc. POWER: 100 Watts, n.; 250 Watts, d. OWNED BY: KGFF Broad- casting Co., Inc. OPERATED BY: KGFF Broad- casting Co., Inc. BUSINESS ADDRESS: Ald- ridge Hotel. PHONE: 4390. STUDIO AD- DRESS: Aldridge Hotel. TRANSMITTER LOCA- TION: Shawnee Country Club. TIME ON THE AIR: 7:00 A.M. to midnight. NEWSPAPER AFFILIATIONS: Shawnee Morning News, Shawnee Evening Star, Stauffer Publications, Inc. NEWS SERVICES: United Press, Asso- ciated Press (Non-Commercial). TRANSCRIP- TION SERVICES: Standard Radio and C. P. MacGregor. PERSONNEL President Oscar Stauffer Station Manager Ross Porter Commercial Manager Jerry Julum Advertising Manager Jerry Julum Chief Announcer Frank Jackson Sales Manager Ross Porter Publicity Director Maxine Eddy Chief Engineer John Molloy POLICIES Beer accounts acceptable. Foreign language acceptable but audience negligible. All pro- grams must be in good taste. Sales staff capable of window display work. Local dealer contacts made and report made to client of dealer's opinion. Newspaper tie-up considered valuable in this respect. REPRESENTATIVE Joseph Hershey McGillvra KTUL "YOUR FRIENDLY COLUMBIA STATION" TULSA— EST. 1934 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1400 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: J. T. EWS COVERAGE ^^ means Qtation coverage! THIRTY-THREE STATES, CANADA AND MEXICO sent 16,296 letters of appreciation to the KVOO News Bureau when it celebrated its Fifth Anniversary and gave its six-thousandth DAYTIME news broadcast on November 20, 1937. Of the total, 15,788 letters were from Oklahoma, Kansas, Missouri, Arkansas and Texas, 'proving the KVOO coverage area, county by county and town by town. Writers gave sex, occupa- tion and news listening habits. This information has been broken down into one of the most illuminating analyses of a Daytime News Audience ever compiled! Available at your request. The Most Powerful Station between St. Louis, Dados ■RH^--^J|^^ and Denver wfJ Kt KVOO TULSA THE VOICE OF OKLAHOMA EDWARD RETRY AND CO., inc Raprejerrtatjves «uV 335 Griffin. OPERATED BY: Tulsa Broadcasting Co., Inc. BUSINESS ADDRESS: 320 S. Boston. PHONE: 4-8188. STUDIO ADDRESS: 320 S. Boston. TRANSMITTER LOCATION: 3904 S. Newport. TIME ON THE AIR: (daily) 6:30 A.M. to 12:15 A.M.; (Saturday) 6:30 A.M. to 12:30 A.M.; (Sunday) 7:00 A.M. to 12:15 A.M. MAIN- TAINS ARTISTS' BUREAU. NEWS SERVICE: United Press. TRANSCRIPTION SERVICES: NBC Thesaurus, NAB Library (Public Domain). PERSONNEL President J. T. Griffin Station Manager Wm. C. Gillespie Commercial Manager Buryl Lottridge Artists' Bureau Head Robert Holt Chief Announcer Eddie Gallaher Sales Manager Fenton Jeffers Publicity Director Sylvia Stecher Musical Director Lillian Smithline Chief Engineer Nathan Wilcox POLICIES Accepts beer accounts only. No sizeable foreign population for foreign language pro- grams. Special merchandising and exploitation in- cludes: Letters to dealers; Posters distributed; Special plugs on the air; Newspaper publicity, and Surveys conducted. Exploit advertisers' merchandise in every possible way. REPRESENTATIVE Free & Peters, Inc. KVOO "VOICE OF OKLAHOMA" TULSA— EST. 1926 NATIONAL BROADCASTING COMPANY FREQUENCY: 1140 Kc. POWER: 25,000 Watts. OWNED BY: Southwestern Sales Corp. OPERATED BY: Southwestern Sales Corp. BUSINESS ADDRESS: Tulsa. PHONE: 2-2254. STUDIO ADDRESS: Phil Tower. TRANSMIT- TER LOCATION: 11 miles east of Tulsa. TIME ON THE AIR: 6:00 A.M. to 12:00 noon (Divides night time). NEWS SERVICES: International News Service, Transradio Press. TRANSCRIP- TION SERVICE: World Broadcasting System. PERSONNEL President P. Q. Proctor Commercial Manager Willard Egolf Chief Announcer Bob Dehaven Station Manager William B. Way Sales Manager Willard Egolf Publicity Directors . Gordon Avery, Ken Miller Musical Director T. Young Chief Engineer L. W. Stinson POLICIES No liquor accounts accepted. Maintains regular merchandising depart- ment with usual services. REPRESENTATIVE Edward Petry Company OREGON Population 1,027,000 Number of Families 284,080 Number of Radio Homes 245,720 Retail Sales $335,851,000 Auto Registrations 332,729 KAST "VOICE OF LOWER COLUMBIA" ASTORIA— EST. 1935 FREQUENCY: 1370 Kc. POWER: 100 Watts OWNED BY: Astoria Broadcasting Co. OPER ATED BY: Astoria Broadcasting Co. BUSI NESS ADDRESS: Hotel Astoria. PHONE: 95 STUDIO ADDRESS: Hotel Astoria. TRANS MITTER LOCATION: Hotel Astoria. TIME ON THE AIR: 7:00 A.M. to sunset. NEWSPAPER AFFILIATION: Astorian-Budget. NEWS SERV- ICES: Famous Dorana. World Broadcasting System. PERSONNEL President M. R. Chessman Commercial Manager Laurence Kirk Station Manager James C. Wallace Musical Director Leonard Shreve Chief Engineer Lawrence King POLICIES As per Oregon state law — No liquor adver- tising on radio. Accepts foreign language programs. Gives merchandising cooperation and assis- tance to all advertisers. REPRESENTATIVES Cox & Tanz, Walter Biddick and Van Cronkhite & Assoc. (Foreign Language) KOAC CORVALLIS— EST. 1922 FREQUENCY: 550 Kc. POWER: 100 Watts. OWNED BY: Oregon State Agricultural Col- 336 lege. OPERATED BY: Oregon State Agricul- tural College. BUSINESS ADDRESS: Corvallis. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Same. TIME ON THE AIR: Unlim- ited. PERSONNEL Director Luke L. Roberts POLICIES Station does not sell time. KORE EUGENE— EST. 1927 MBS— DON LEE BROADCASTING SYSTEM FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: Eugene Broadcast Statin. OP- ERATED BY: Eugene Broadcast Station. BUSI- NESS ADDRESS: 731 Willamette St. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Eugene. TIME ON THE AIR: Full Time. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: C. P. MacGregor. PERSONNEL Manager Frank L. Hill POLICIES Advertising of alcoholic beverages accepted in programs of fifteen minutes or over. REPRESENTATIVE John Blair & Co. ♦ KFJI KLAMATH FALLS— EST. 1928 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: KFJI Broadcasters. OPERATED BY: Same. BUSINESS ADDRESS: 213 Main St. PHONE: 2125. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:00 A.M. to 9:00 P.M. NEWS SER- VICE: International News Service. TRAN- SCRIPTION SERVICES: World Broadcasting System & MacGregor & Sollie. PERSONNEL President J. A. Kincaid Station Manager Geo. Kincaid Commercial Manager Geo. Kincaid Chief Announcer Jack Keating Sales Manager M. E. Dunn Chief Engineer Joe Carroll REPRESENTATIVE Cox & Tanz KLBM* LA GRANDE— EST. 1937 FREQUENCY: 1420 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Harold M. Finlay and Mrs. Eloise Finlay. OPERATED BY: Harold M. Finlay and Mrs. Eloise Finlay. BUSINESS ADDRESS: La Grande. PHONE: Main 600. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Same. NEWSPAPER AFFILIATION: La Grande Observer. * Operating under C.P. at time of going to press. ♦ KOOS "SOUTHWESTERN OREGON STATION" "THE VOICE OF COOS BAY" MARSHFIELD— EST. 1928 NBC (Red, for Football games only) FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Pacific Radio Corporation. OPERATED BY: Pacific Radio Corp?. BUSINESS ADDRESS: Hall Bldg. PHONE: 432, 433. STUDIO ADDRESS: Hall Bldg. TRANSMITTER LOCATION: Hall Bldg. TIME ON THE AIR: 7:30 A. M. to 10:00 P.M. (PST). NEWSPAPER AFFILIATIONS: Coos Bay Times. NEWS SERVICE: United Press. PERSONNEL President Walter L. Read Commercial Manager Ben E. Stone Advertising Manager Walter L. Read Chief Announcer Frank Marrion Station Manager Walter L. Read Sales Manager Ben E. Stone Director Sylvia Chandler Musical Director Sylvia Chandler Chief Engineer F. M. Rush POLICIES No hard liquor, wines or beer during cer- tain hours. All such advertising subject to strict regulation and restrictions and station approval. Renders reasonable merchandising coopera- tion at all times and will contact merchants in immediate vicinity in Marshfield and North Bend without cost to the advertiser. REPRESENTATIVE Walter Biddick (Pacific Coast) ♦ KMED MEDFORD NATIONAL BROADCASTING CO. (RED OR BLUE) FREQUENCY: 1410 Kc. POWER: 250 Watts. OWNED BY: Mrs. W. J. Virgin. OPERATED BY: Mrs. W. J. Virgin. BUSINESS ADDRESS: Main and Riverside. PHONE: 305. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Medford. TIME ON THE AIR: Full Time. PERSONNEL Manager L. P. Bishop POLICIES Advertising of alcoholic beverages not ac- cepted, excepting beer and wine. REPRESENTATIVE Free and Peters 337 TIME BUYERS -these facts ASSURE coverage! KCW 1. 5000 watts DT, 1000 watts NT. 2. 620 kc. 3. 625 ft, vertical antenna. 4. Modern high fidelity transmitter. 4. RCA equipped throughout. 5. Oregon's most powerful station. 5. Oregon's pioneer radio station. TIME BUYERS are interested in market coverage I 1. Population in KGW primary market 1,265,200. 2. Population in KEX primary market, 1,881,800. TIME BUYERS know showmanship means listeners! KEX— 721 remotes in 1937. KGW— 301 remotes in 1937. Special events staff covered Presidential visit to Bonneville and Timberline— Auto Show, Hockey, Baseball, Football, Wrestling, Boxing, Air Circus, Russian Flyers, Symphony, Back-stage Inter- views and hundreds of other outstanding events totaling over 1,000 remote broadcasts . . . averaging 3 a day! Oregon keeps abreast of the times thru KGW-KEX! TIME BUYERS — A full commercial schedule with hundreds of renewals year after year prove results for advertisers. Write to KGW-KEX or Edward Petry & Company for full details. You will find KGW and KEX are the sales-result stations in Portland . . . Where Contract Renewals are a Habit! RADIO STATIONS OF THE IBOIl KEX NBC Blue NBC Red PORTLAND, OREGON Rtpreicnutittf— EDWARD PETRY & CO., Inc., New York, Chicago, Detroit, San Francisco 338 KALE PORTLAND— EST. 1924 MUTUAL FREQUENCY: 1300 Kc. POWER: 1000 Watts. OWNED BY: KALE, Inc. OPERATED BY: Same. BUSINESS ADDRESS: New Heathman Hotel. PHONE: At. 7209. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Weather- ly Bldg. TIME ON THE AIR: 6:15 A.M. to 12:15 A.M. NEWSPAPER AFFILIATION: The Oregon Journal. NEWS SERVICE: International News Service. MAINTAINS ARTISTS BUR- EAU. TRANSCRIPTION SERVICES: NAB Li- brary, Lang- Worth, Wcrld Broadcasting System, and Associated Music. PERSONNEL President C. Roy Hunt Advertising Manager Charles Couche Artists Bureau Head Johnnie Walker Chief Announcer Stan Church Station Manager Ted Kooreman Sales Manager Charles Couche Publicity Director Lester Halpin Chief Engineer Louis Bookwalter POLICIES No liquor advertising accepted except beer and light wines after 10:00 P.M. No foreign language accounts except those of a religious nature. No medical programs. Merchandising: Monthly merchandising pub- lication "Radio Advertiser" sent to 4000 re- tailers in market area. Commercial programs publicized in each issue. REPRESENTATIVE Free & Peters, Inc. ♦ KBPS PORTLAND— EST. 1923 FREQUENCY: 1420 Kc. POWER: 100 watts. OWNED BY: Student Body Benson Polytechnic School. OPERATED BY: Same. BUSINESS ADDRESS: 546 N. E. 12th Ave. PHONE: EA 8131-2. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Same. TIME ON THE AIR: 11:00 A.M. to 12:30—3:00 to 5:00 P.M. (each school day). PERSONNEL Chief Announcer R. T. Stephens Station Manager William Allingham Chief Engineer William Allingham POLICIES Non-commercial outlet. KEX PORTLAND— EST. 1926 NBC (Blue Network)— NORTHWEST TRIANGLE FREQUENCY: 1180 Kc. POWER: 5000 Watts. OWNED BY: Oregonian Pub. Co. (Les- see). OPERATED BY: Oregonian Pub. Co. BUSINESS ADDRESS: 6th and Adler Sts. PHONE: Atwater 2121. STUDIO ADDRESS: 801 Oregonian Bldg. TRANSMITTER LOCA- TION: North Portland on Pacific Highway. TIME ON THE AIR: (daily) 6:30 A.M. to 12:00 midnight; (Sunday) 8:00 A.M. to 12:00 mid- night. (Silent to KOB from KOB's local sun- down until 8:00 P.M.) NEWSPAPER AFFILIA- TIONS: The Oregonian. NEWS SERVICES: Transradio Press, International News Service. TRANSCRIPTION SERVICES: Standard Library, NBC Thesaurus. PERSONNEL Station Manager W. Carey Jennings Sales Manager Chester L. Blomsness Publicity Director H. Q. Cox Program Director Barney Miller Chief Engineer Harold Singleton POLICIES No alcoholic beverages before 10:30 P.M. Medicinal accounts subject to approval of station management. No foreign language pro- grams accepted. A limited amount of merchandising coopera- tion— monthly merchandising paper, and usual station promotion. REPRESENTATIVE Edward Petry & Co., Inc. KGW "WHEN YOU THINK RADIO, THINK KGW" PORTLAND— EST. 1922 NBC (Red Network)— NORTHWEST TRIANGLE FREQUENCY: 620 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Oregonian Pub. Co. OPERATED BY: Oregonian Pub. Co. BUSINESS ADDRESS: 6th 6, Adler Sts. PHONE: Atwater 2121. STUDIO ADDRESS: 801 Ore- gonian Bldg. TRANSMITTER LOCATION: North Portland on Pacific Highway. TIME ON THE AIR: (daily) 7:00 A.M. to midnight; (Sun- day) 8:00 A.M. to 12:00 midnight. NEWS- PAPER AFFILIATION: The Oregonian. NEWS SERVICES: Transradio Press, International News Service. TRANSCRIPTION SERVICE: Standard Library, NBC Thesaurus. PERSONNEL Station Manager W. Carey Jennings Sales Manager Chester L. Blomsness Publicity Director H. Q. Cox Program Director Barney Miller Chief Engineer Harold Singleton POLICIES No alcoholic beverages before 10:30 P.M. Medicinal accounts subject to approval of station management. No foreign language programs accepted. A limited amount of merchandising coopera- tion— monthly merchandising paper, and usual station promotion. REPRESENTATIVE Edward Petry & Co.. Inc. 339 KOIN PORTLAND— EST. 1925 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 940 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: KOIN, Inc. OPERATED BY: KOIN, Inc. BUSINESS AD- DRESS: New Heathman Hotel. PHONE: At- water 3333. STUDIO ADDRESS: New Heath- man Hotel. TRANSMITTER LOCATION: Syl- van. TIME ON THE AIR: 6:30 A.M. to mid- night. MAINTAINS ARTISTS' BUREAU. NEWS- PAPER AFFILIATIONS: The Oregon Journal. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICES: Associated Music Publishers, World Program Library, Standard Radio, Lang-Worth Public Domain, NAB Library. PERSONNEL President C. W. Myers Station Manager C. Roy Hunt Commercial Manager C. E. Couche Artists' Bureau Head Johnnie Walker Chief Announcer Stanley Church Sales Manager C. E. Couche Publicity Director Lester Halpin Musical Director Joseph Sampietro Chief Engineer Louis Bookwalter POLICIES No hard liquor advertising accepted. Beer advertising accepted only between ten P.M. and midnight. No medical advertising or for- eign language accounts accepted. Monthly merchandising publication, "The Radio Advertiser," mailed to 4,000 retailers in primary coverage area. All network and national spot programs receive publicity in every issue. REPRESENTATIVE Free & Peters, Inc. KWJJ "THE VOICE FROM BROADWAY" PORTLAND— EST. 1927 FREQUENCY: 1040 Kc. POWER: 500 Watts. OWNED BY: KWJJ Broadcasting Co., Inc. OP- ERATED BY: KWJJ Broadcasting Co., Inc. BUSINESS ADDRESS: 622 S. W. Salmon St. PHONE: Atwater 4393-4. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Oaks Park. TIME ON THE AIR: 6:00 A.M. to local sunset —9:00 P.M. to 3:00 A.M. NEWS SERVICE: Local news through Portland News-Telegram. PERSONNEL President Wilbur J. Jerman Commercial Manager John C. Egan Station Manager John C. Egan Musical Director G. E. Speerstra Chief Engineer W. J. Jerman POLICIES Accepts only beers and wines liquor ac- counts. Also accepts foreign language pro- grams. REPRESENTATIVE Howard H. Wilson Co. ♦ KXL PORTLAND— EST. 1926 FREQUENCY: 1420 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: KXL Broad- casters. OPERATED BY: Same. BUSINESS ADDRESS: KXL Bldg. PHONE: Broadway 6451. STUDIO ADDRESS: KXL Bldg. TIME ON THE AIR: 6:00 A.M. to midnight. NEWS SERVICE: United Press. PERSONNEL President T. W. Symons, Jr. Commercial Manager T. W. Symons, Jr. Chief Announcer George Wilhelm Station Manager T. W. Symons, Jr. Chief Engineer Ralph Mifflin POLICIES No foreign language accounts accepted. Merchandising service at cost. ♦ KRNR "VOICE OF UMPQUA VALLEY" ROSEBURG— EST. 1935 MUTUAL— DON LEE FREQUENCY: 1500 Kc. POWER: 250 Watts. OWNED BY: News Review Co. OPERATED BY: Same. BUSINESS ADDRESS: Roseburg. Phone: No. 4 and No. 100. STUDIO AD- DRESS: Umpqua Hotel. TRANSMITTER LO- CATION: Same. TIME ON THE AIR: 7:00 A.M. to 10:00 P.M. (unlimited license). NEWS- PAPER AFFILIATION: Roseburg News Re- view. NEWS SERVICE: Associated Press (non - commercial). TRANSCRIPTION SER- VICE: Own Library. PERSONNEL Commercial Manager M. H. Pengra Station Manager J. B. Toles Musical Director Wanda Armour POLICIES No liquor, wine and beer as prohibited by state law. No foreign population. Station reserves censorship right, in interests of de- cency and entertainment value. Full merchandising service thru station mer- chandising department. REPRESENTATIVE John Blair & Co. 340 KSLM SALEM— EST. 1934 MUTUAL BROADCASTING SYSTEM FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: Oregon Radio, Inc. OPERATED BY. Oregon Radio, Inc. BUSINESS ADDRESS: 343 Court St. PHONE: 6131 STUDIO ADDRESS: 343 Court St. TRANSMITTER LOCATION: half mile from city limits. TIME ON THE AIR: 7:00 A.M. to midnight. NEWSPAPER AFFILIATION: Morning Statesman. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President H. B. Read Commercial Manager H. B. Read Artists' Bureau Head Dwight Hoxie Chief Announcer Dwight Hoxie Station Manager H. B. Read Publicity Director Clarice Kolbe Musical Director Herbert Johnston Chief Engineer Clyde Werzart POLICIES No liquor, beer or wine until afternoon. No foreign language shows; not considered en- joyable to general audience. PENNSYLVANIA Population 10,176,000 Number of Families 2,357,2 10 Number of Radio Homes 2,209,280 Retail Sales $2,490,910,000 Auto Registrations 1,918,116 WCBA-WSAN ALLENTOWN— EST. 1923 NBC (Red and Blue) FREQUENCY: 1440 Kc. POWER: 500 Watts. OWNED BY: WSAN, Inc. OPERATED BY: B. Bryan Musselman. BUSINESS ADDRESS: 39 N. 10th St. PHONE: 9511-6736. STUDIO ADDRESS: 39 N. 10th St. TRANSMITTER LO- CATION: North 7th St. Highway. TIME ON THE AIR: 7:30 A.M. to midnight. NEWSPAPER AFFILIATIONS: Chronicle and News. Allen- town Morning Call. NEWS SERVICE: United Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: World Broadcast- ing System. PERSONNEL President J. C. Shumberger Commercial Manager . . . . B. Bryan Musselman Artists' Bureau Head George Y. Snyder Chief Announcer John T. Van Sant Station Manager B. Bryan Musselman Publicity Director Charles R. Petrie Musical Director George Y. Snyder Chief Engineer Wm. A. McCutcheon POLICIES Advertising of alcoholic beverages accepted, but liquor programs must be at least 15 min- utes in length and not permitted before 7:00 P.M. On all political broadcasts the "Class A" rates apply. Less than 15 minutes not sold and no discounts apply. Copy must be fur- nished in advance of broadcast. Maintains a merchandising service. WFBG "VOICE OF THE ALLEGHENIES" ALTOONA— EST. 1924 QUAKER STATE NETWORK FREQUENCY: 1310 Kc. POWER 100 Watts. OWNED BY: The William F. Gable Co. OP- ERATED BY: The Gable Broadcasting Co. BUSI- NESS ADDRESS: Altoona. PHONE: 6467. STUDIO ADDRESS: The Gable Store. TRANS- MITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to 12:00 midnight. NEWS SERVICE: International News Service. TRAN- SCRIPTION SERVICE: World Broadcasting System. PERSONNEL President-Managing Director. .George P. Gable Chief Announcer Roy Thompson Station Manager Roy Thompson Sales Manager Roy Thompson Chief Engineer James E. Moff att Note: Commercial department is directed by the Managing Director. 341 POLICIES No special program policies. REPRESENTATIVES Cox & Tanz Frank A. Wellman Adv. Agency ♦ WEST EASTON— EST. 1936 . MASON-DIXON GROUP FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Associated Broadcasters, Inc. OPERATED BY: Associated Broadcasters, Inc. BUSINESS ADDRESS: 516 Northampton St. PHONE: 8001. STUDIO AD- DRESS: 516 Northampton St. TRANSMITTER LOCATION: Williams Township. TIME ON THE AIR: 7:30 A.M. to 8:00 P.M. NEWS SERV- ICE: Transradio Press. TRANSCRIPTION SERVICE: Lang-Worth. PERSONNEL President Clair R. McCollough Commercial Manager Walter Kirk wood Program Manager Wilbert Markle Station Manager Walter Kirkwood Publicity Director Richard West Chief Engineer J. E. Mathiot POLICIES No special stated policies. REPRESENTATIVE Paul H. Raymer Co. ♦ WLEU ERIE— EST. 1935 NBC— (BLUE) FREQUENCY: 1420 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Leo J. Omelian. OPERATED BY: Same. BUSINESS ADDRESS: 12th & State Sts. PHONE 22-129. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: (Daily) 7:30 A.M. to 12:00 midnight; (Sunday) 11:00 A.M. to 12:00 midnight. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL Owner Leo J. Omelian Chief Announcer James O'Shea Station Manager V. Hamilton- Weir Sales Manager V. Hamilton- Weir Musical Director Bert Dowling Chief Engineer riarold Roess POLICIES Liguor accounts accepted after 10:30 P.M. Foreign language accounts broadcast on Sun- days only at present. Merchandising: Exploitations of commercial programs via radio only; other forms of mer- chandising at extra cost. WIBG "YOUR FRIENDLY STATION" GLENSIDE— EST. 1924 FREQUENCY: 970 Kc. POWER: 100 watts. OWNED BY: Seaboard Radio Broadcasting Corp. OPERATED BY: Same. BUSINESS AD- DRESS: Keswick Theatre Bldg. PHONE: Ogontz 4570. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Elkins Park. TIME ON THE AIR: 7:00 A.M. to local sunset (E.S.T.). NEWS SERVICE: United Press. TRANSCRIP- TION SERVICE: NBC Thesaurus. PERSONNEL President Joseph M. Nassau Station Manager Joseph M. Nassau Publicity Director James A. Nassau Musical and Program Director Margaret . R. Collins Chief Engineer John H. Henninger POLICIES No foreign language programs or liguor ad- vertising accepted. ♦ WHJB GREENSBURG— EST. 1933 FREQUENCY: 620 Kc. POWER: 250 Watts. OWNED BY: Pittsburgh Radio Supply Co. OPERATED BY: Pittsburgh Radio Supply Co. BUSINESS ADDRESS: 128 Pennsylvania Ave. PHONE: 3740. STUDIO ADDRESS 128 Penn- sylvania Ave. TRANSMITTER LOCATION: 128 Pennsylvania Ave. TIME ON THE AIR: 7:00 A.M. to local sunset. PERSONNEL President H. J. Brennen Commercial Manager R. M. Thompson Advertising Manager R. M. Thompson Chief Announcer Lew Clawson Station Manager H. E. Clark Chief Engineer Walter McCoy POLICIES Liguor advertising accepted but only in the form of high class program scheduled for broadcasting after 10:30 P.M. All contracts are subject to station owner's approval and gov- ernment regulations. All material must con- form to the standards of the station which reserves the right to refuse or discontinue any advertising for reasons satisfactory to itself. REPRESENTATIVE Gene Furgason & Co. WSAJ GROVE CITY FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Grove City College. OPERATED BY: Grove City College. BUSINESS ADDRESS: 342 Grove City. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Same. TIME ON THE AIR: Specified Hours. PERSONNEL Director H. W. Harmon POLICIES Station does not sell time. WHP HARRISBURG— EST. 1924 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1430 Kc. POWER: 1000 watts, d.; 500 watts, n. OWNED BY: WHP, Inc. OP- ERATED BY: WHP, Inc. BUSINESS ADDRESS: Telegraph Bldg. PHONE: 4-3211. STUDIO ADDRESS: Telegraph Bldg. TRANSMITTER LOCATION: 4 miles east of Harrisburg on new Harrisburg-Hershey Highway. TIME ON THE AIR: (daily) 7:30 a.m. to 1:00 a.m., (Sunday) 9:00 a.m. to 1:00 a.m. NEWS SERVICE: Trans- radio Press. NEWSPAPER AFFILIATION: The Harrisburg Telegraph. TRANSCRIPTION SER- VICE: NBC Thesaurus. PERSONNEL President E. J. Stackpole, Jr. Station Manager A. K. Redmond Production Director E. K. Smith Sales Director C. L. Bailey Publicity Director Dick Redmond Musical Directors . David Shoop — Robert Diehl Chief Engineer R. S. Duncan POLICIES No foreign language programs. Liquor ad- vertising accepted only after 11 p.m. Beer and light wines advertising accepted any time. Only medical advertising which meets with the requirements of Pennsylvania Health Dept. Direct mail to introduce program series be- fore starting date. Show card service, and theater tie-in, both screen and lobby. Most important — items in the radio section of the Harrisburg Telegraph "Watts In The Air." (Daily.) Also spot announcements to intro- duce program. ♦ WKBO HARRISBURG— EST. 1927 MUTUAL & QUAKER FREQUENCY: 1200 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: Telegraph Press. OPERATED BY: Keystone Broadcast- ing Corp. BUSINESS ADDRESS: Penn Harris Hotel. 3rd & Walnut Sts. PHONE: 4-0191-2. STUDIO ADDRESS: Penn Harris Hotel. TRANS- MITTER LOCATION: Third & Walnut Sts. TIME ON THE AIR: 7:00 a.m. to 6:00 p.m.— 8:00 p.m. to 1:00 a.m. NEWSPAPER AFFILIATION: Harrisburg Telegraph News. NEWS SER- VICE: United Press. MAINTAINS ARTISTS BUREAU: TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President A. H. Stackpole Commercial Manager Geo. C. Smith Artists Bureau Head Clyde Moser Station Manager C. G. Moss Sales Manager George C. Smith Musical Director Clyde Moser Chief Engineer Charles Myers POLICIES No liquor accounts accepted before 10 p.m. REPRESENTATIVE Frank Wellman, Phila. WAZL "VOICE OF THE ANTHRACITE COAL REGION" HAZELTON— EST. 1932 MASON-DIXON GROUP FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: Hazelton Broadcasting Service, Inc. OPERATED BY: Hazelton Broadcasting Service, Inc. BUSINESS ADDRESS: 708 Hazel- ton National Bank Bldg. PHONE: 1488. STU- DIO ADDRESS: 708 Hazelton National Bank Bldg. TRANSMITTER LOCATION: Hazelton National Bank Bldg. TIME ON THE AIR: 9:00 A.M. to 10:00 P.M. NEWS SERVICE: Trans- radio News. TRANSCRIPTION SERVICES: NBC Thesaurus and Lang-Worth. PERSONNEL President C. R. McCollough Commercial Manager V. C. Diehm Program Manager Edward Reisel Chief Announcer James Peiser Station Manager V. C. Diehm Sales Manager V. C. Diehm Publicity Director T. A. Tito Chief Engineer J. E. Mathiot POLICIES No stated special policies. REPRESENTATIVE Paul Raymer Company ♦ WJAC JOHNSTOWN— EST. 1925 FREQUENCY: 1310 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: WJAC, Inc. OPERATED BY: WJAC. Inc. BUSINESS AD- DRESS: Tribune Annex, Locust St. PHONE: 244. STUDIO ADDRESS: Tribune Annex, Lo- cust St. TRANSMITTER LOCATION: Tribune Bldg.. Locust St. NEWSPAPER AFFILIATIONS: The Johnstown Tribune, The Johnstown Demo- crat. TRANSCRIPTION SERVICE: NBC Thesau- rus. PERSONNEL President Walter W. Krebs Station Manager J. C. Tully Chief Engineer A. J. Reid 343 • Programs • Power • Listening audience • Results menu 50,000 I1MTTS • PHIlHOELPHin To facilitate contact a direct telephone wire from our New York office to WCAU Philadelphia head- quarters is available Free to all New York adver- tisers and agencies. Simply call Wlckersham 2-2000. WGAL LANCASTER— EST. 1922 INTERCITY— MASON-DIXON GROUP FREQUENCY: 1500 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: WGAL, Inc. OPERATED BY: WGAL. Inc. BUSINESS AD- DRESS: 8 West King St. PHONE: 5252. STU- DIO ADDRESS: 8 West King St. TRANSMIT- TER LOCATION: 8 West King St. TIME ON THE AIR: 8:00 A.M. to 11:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Lang-Worth. PERSONNEL President J. E. Mathiot Commercial Manager Walter Miller Program Manager Ernest Stanziola Station Manager Walter Miller Publicity Director Paul Rodenhauser Chief Engineer J. E. Mathiot POLICIES No stated special policies. REPRESENTATIVE Paul H. Raymer Company ♦ KYW PHILADELPHIA— EST. 1921 NATIONAL BROADCASTING CO. (RED) FREQUENCY: 1020 Kc. POWER: 10,000 Watts. OWNED BY: Westinghouse Electric & Mfg. Co. OPERATED BY: Same. Pro- grammed by National Broadcasting Co. BUSI- NESS ADDRESS: 1619 Walnut St. PHONE: Locust 3760. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: RFD No. 4, Nor- ristown. TIME ON THE AIR: 6:59 A.M. to 1:00 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President F. A. Merrick Station Manager Leslie Joy Program Manager James P. Begley Sales Prom.-Advertising Manager L. B. Beeuwkes Sales Manager John S. K. Hammann Publicity Director J. A. Aull Musical Director Jan Savitt Chief Engineer E. H. Gager POLICIES Beer permissible. Policies of the National Broadcasting Company otherwise. Merchandising: The merchandising coopera- tion offered with relation to commercial pro- grams, consists of the sending out, at cost, of dealer and distributor sales letters. Pleased to offer, upon request of the advertiser, sugges- tions for tying in the product locally with the radio broadcast. WCAU PHILADELPHIA— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1170 Kc. POWER: 50,000 watts. OWNED BY: WCAU Broadcasting Co. OPERATED BY: WCAU Broadcasting Co. BUSINESS ADDRESS: WCAU Bldg. PHONE: Locust 7700. STUDIO ADDRESS: WCAU Bldg. TRANSMITTER LOCATION: Newtown Square. TIME ON THE AIR: 6:15 a.m. to 1:00 a.m. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: World Broadcast- ing System. PERSONNEL President Dr. Leon Levy Commercial Manager Robert A. Street Advertising Manager Thomas Ruane Director of Programs Stan Lee Broza Station Manager Dr. Leon Levy Sales Manager Robert A. Street Publicity Director Kenneth W. Stowman Musical Director Robert Golden Chief Engineer John Leitch POLICIES Neither hard liquor advertising or foreign language accounts are accepted by our sta- tion. Does accept advertising for light alco- holic beverages such as beer and wines. Active publicity department that is in con- stant contact with all newspapers in our cov- erage area. Sales promotion department de- velops dealer co-operation, through tie-ins and supplies special premium and merchandising ideas. REPRESENTATIVE Transamerican Broadcasting & Television Corp. (Chicago Office Only) ♦ WDAS "PHILADELPHIA'S ONLY INDEPENDENT FULL-TIME STATION" PHILADELPHIA— EST. 1922 FREQUENCY: 1370 Kc. POWER: 250 watts. OWNED BY: WDAS Broadcasting Sta., Inc. OPERATED BY: WDAS Broadcasting Sta., Inc. BUSINESS ADDRESS: 1211 Chestnut St. PHONE: Locust 7400— Race 7474. STUDIO ADDRESS: 1211 Chestnut St. TRANSMITTER LOCATION: Woodside Park. TIME ON THE AIR: 7:30 a.m. to midnight. MAINTAINS ARTISTS BUREAU: TRANSCRIPTION SER- VICE: Langworth & Wentworth, NAB Library. PERSONNEL President Alexander W. Dannenbaum Vice-President-General Manager. .P. J. Stanton Commercial Manager. A. W. Dannenbaum, Jr. Advertising Manager Jerry Stone Artists Bureau Head Harold Davis Chief Announcer Harold Davis 345 PARDON US While we roll up our sleeves ^ '""THERE'S work to be done! And it's a man-sized job! We've just invited another million listeners to have breakfast, luncheon and dinner with us every day in the week, fifty-two weeks a year! HPHAT'S a large order, too, because we know they'll move in to join our present 5 million "regulars." But, like the perfect host, we'll be ready for them — ready with our recently com- pleted, modern, Widener Building studios, and now, our new high fidelity transmitter. V\^E'VE just spent more than $400,000 on these improve- ments, but if they make our listener and advertiser "old boarders" and "new visitors" more happy, comfortable and contented with increased service, greater signal strength and wider coverage it's worth every nickel of it! ENTERTAINING these 6 million "guests" and making them jump through the sales loop for the advertiser is the job ahead. And say, you should see the flock of special features, new programs and merchandising stunts we're using to "put our house in order." Yes sir, this is one blow-out that advertisers will be talking about for a long time to come, so — PARDON US While We Roll Up Our Sleeves! Will Philadelphia 560 KC 346 Sales Manager A. W. Dannenbaum, Jr. Publicity Director Jerry Stone Musical Director Joseph Schribeman Chief Engineer Frank Unterberger POLICIES Accepts liquor advertising. Regular pro- grams in Italian, Jewish and Polish. (No for- eign program permitted before 8:00 p.m.) Advertising support in newspapers and ra- dio papers; Station also co-operative with merchandising, and maintains an artist bur- eau, free to clients. WFIL PHILADELPHIA— EST. 1935 NATIONAL BROADCASTING CO. (BLUE) MUTUAL— QUAKER NETWORK FREQUENCY: 560 Kc. POWER: 1,000 Walts. OWNED BY: WFIL Broadcasting Co. OP- ERATED BY: Same. BUSINESS ADDRESS: Widener Bldg. PHONE: Rit. 6900. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 63rd Passayunk Ave. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. NEWS SERVICE: International News Service. TRANSCRIP- TION SERVICES: Associated Library, Standard Library and own recording laboratory. PERSONNEL President Samuel R. Rosenbaum Station Manager Donald Withycomb Chief Announcer David Tyson Sales Manager Jack Stewart Publicity Director Joseph T. Connolly Musical Director Anthony Candelori Chief Engineer . .Frank V. Becker Program Director John Clark POLICIES Station accepts light wines and beer ad- vertising; bans hard liquor. Will not accept foreign language. Only other restriction is that copy conform to standards of good pub- lic taste. Merchandising: Local pioneer on establish- ment of merchandising bureau. Has swap time arrangements with two Phila. dailies and uses this display space to advertise com- mercial programs at no cost to sponsor. Also uses direct mail and exhibit form of mer- chandising. REPRESENTATIVE Edward Perry & Co. WHAT PHILADELPHIA— EST. 1930 FREQUENCY: 1310 Kc. POWER: 100 watts. OWNED BY: Independence Broadcasting Co., Inc. OPERATED BY: Independence Broadcast- ing Co., Inc. BUSINESS ADDRESS: Public Ledger Bldg. PHONE: Lombard 2390-1— Main 2000. STUDIO ADDRESS: Public Led- ger Bldg. TRANSMITTER LOCATION: Hotel Philadelphian. TIME ON THE AIR: Shares time — generally 9:00 a.m. to 1:00 p.m. & 5:00 p.m. to midnight (4 nights). NEWSPAPER AFFILIATION: Evening Public Ledger. TRAN- SCRIPTION SERVICE: Has full facilities. PERSONNEL President-Station Mgr. . . . W. Porter Ogelsby, Jr. Chief Engineer J. C. Geise, Jr. POLICIES Does not accept liquor, dentists', or doctors' advertising, nor unpleasant copy. Carries Italian, German and Lithuanian language programs. WIP "PHILADELPHIA'S PIONEER VOICE" PHILADELPHIA— EST. 1922 INTERCITY FREQUENCY: 610 Kc. POWER: 1000 watts. OWNED BY: Gimbel Bros., Inc. OPERATED BY: Penna. Broadcasting Co. BUSINESS AD- DRESS: 35 S. 9th St. PHONE: Walnut 6800. STUDIO ADDRESS: 35 S. 9th St. TRANSMIT- TER LOCATION: 2108 Spring Garden St. TIME ON THE AIR: 6:45 a.m. to 1:00 a.m. NEWS SERVICE: Transradio Press. TRAN- SCRIPTION SERVICE: World Broadcasting System. Skyscrapers • . . Sailing Ships . . . (We Don't Sell 'Em!) DUT we do sell shoes, shirts, and soap . . . D and a hundred other items every man and woman needs. It's all because we're not a class station. Good neighborliness is our policy. A good neighbor can sell an item any day where a city slicker couldn't get his nose in the door. All our programs and all our ideals are focussed toward one aim — neighborliness. No Oxford English, no Cambridge accent, yet every one of our announcers does a good job. Hon- estly, we're proud of our results. Snellenburg's, one of Philadelphia's greatest department stores, has been with us consis- tently for over three years. Sears, Roebuck and Company use us more than any other Philadelphia outlet. Dalsimer's great shoe store likewise have been availing themselves exclusively of our facilities for over three years. We think it's interesting to know that 85% of our current accounts are operating on re- newal contracts . . . and that's a record for anyone to shoot at. We'd like to make you one of our good neighbor accounts. You'll always find us ready with a solution or an antidote for some particular advertising problem. Yes, we're good neighbors. Just in case we mightn't have told you, we're WDAS ON THE DIAL AT 1370 Philadelphia's Only Full-time Indepen- dent Broadcasting Station 347 PERSONNEL President Benedict Gimbel, Jr. Chiei Announcer Edward Wallis Station Manager Benedict Gimbel, Jr. Sales Manager Major Edward A. Davies Publicity Director Murray Arnold Musical Director Clarence Fuhrman Chief Engineer Clifford C. Harris Program Director James Allan POLICIES No foreign language programs accepted. Liquor advertising accepted after 8 p.m. REPRESENTATIVE William G. Rambeau Co. WPEN-WRAX "PHILADELPHIA'S OWN STATION" PHILADELPHIA— EST. 1929 (HOOK-UP WITH WOV, New York) FREQUENCY: 920 Kc. POWER: 1000 Watts. OWNED BY: Wm. Penn Broadcasting Co. OPERATED BY: Wm. Penn Broadcasting Co. BUSINESS ADDRESS: 22nd and Walnut Sts. PHONE: Rittenhouse 4140. STUDIO ADDRESS: 22nd and Walnut Sts. TRANSMITTER LOCA- TION: West Philadelphia. TIME ON THE AIR: 7:00 A.M. to midnight. PERSONNEL General Manager H. Kiczales Station Manager Dwight E. Rorer Commercial Manager George Lasker Publicity Director Manning Hall Musical Director Joseph Franzosa Chief Engineer Charles Burtis POLICIES No liquor accounts accepted. Foreign lan- guage accounts solicited. WTEL PHILADELPHIA— EST. 1925 FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Foulkrod Radio Engineering Co. OPERATED BY: Foulkrod Radio Engineering Co. BUSINESS ADDRESS: 3701 N. Broad St. PHONE: Radcliff 6647. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Rowland- ville. Pa. TIME ON THE AIR: Shares Time with WHAT. PERSONNEL General Manager Henry N. Cocker KDKA PITTSBURGH— EST. 1920 NBC (BLUE) FREQUENCY: 980 Kc. POWER: 50.000 watts. OWNED BY: Westinghouse Electric & Mfg. Co. OPERATED BY: National Broadcasting Co. BUSINESS ADDRESS: Grant Bldg. PHONE: Grant 4200. STUDIO ADDRESS: Grant Bldg. TRANSMITTER LOCATION: Saxonburg. TIME ON THE AIR: 6:45 a.m. to 1:00 a.m. NEWS SERVICE: United Press. MAINTAINS ARTIST BUREAU. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President F. A. Merrick Station Manager A. E. Nelson Artists Bureau Head E. J. Calahan Sales Manager W. E. Jackson Publicity Director Lynden Morrow Musical Director Maurice Spitalny Chief Engineer J. E. Baudino POLICIES Same as National Broadcasting Co. REPRESENTATIVE National Broadcasting Co. ♦ KQV "VOICE OF PITTSBURGH" PITTSBURGH— EST. 1919 WLW LINE FREQUENCY: 1380 Kc. POWER: 500 watts. OWNED BY: KQV Broadcasting Co. OP- ERATED BY: KQV Broadcasting Co. BUSI- NESS ADDRESS: 1406 Chamber of Commerce Bldg. PHONE: Private Exchange, Grant 4860. STUDIO ADDRESS: 1406 Chamber of Com- merce Bldg. TRANSMITTER LOCATION: 1475 Crane Road, Greentree Borough. TIME ON THE AIR: 7:00 a.m. to 12:30 midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICES: Standard Radio Library. PERSONNEL President H. J. Brennen Commercial Manager R. M. Thompson Advertising Manager R. M. Thompson Chief Announcer J. Herbert Angell Station Manager J. J. Laux Sales Manager R. M. Thompson Publicity Director Joe Vilella Chief Engineer Walter W. McCoy POLICIES Accept beer and wines in announcement and program form anytime. Accept hard liquor only after 9:00 p.m. and in program form. Foreign language accounts accepted with some restrictions regarding amount of foreign speaking in program. Cooperates with accounts by mailing sta- tion letters to local trade outlets regarding radio campaign. Other general cooperation. REPRESENTATIVE Gene Furgason & Co. Transamerican Broadcasting & Television Corp. (for WLW line) WCAE PITTSBURGH— EST. 1922 NBC (RED) & MUTUAL FREQUENCY: 1220 Kc. POWER: 5000 watts. OWNED BY: WCAE. Inc. OPERATED BY: WCAE, Inc. BUSINESS ADDRESS: Hotel Wil- 348 Ham Penn. PHONE: Atlantic 5184. STUDIO ADDRESS: Hotel William Penn. TRANSMIT- TER LOCATION: Baldwin Township. TIME ON THE AIR: 7:00 a.m. to 1:30 a.m. NEWS- PAPER AFFILIATION: Pittsburgh Sun-Tele- graph. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: Associ- ated Music. PERSONNEL President Jos. V. Connolly Station Manager Leonard Kapner Publicity Director James F. Murray Musical Director Earl Truxell Chief Engineer James Schultz Program Manager R. Clifton Daniel POLICIES Hard liquor advertising accepted only after 10:30 p.m. — must be live talent program pro- duced in station studios. Accepts no foreign language accounts. No special merchandising facilities. REPRESENTATIVE Hearst Radio, Inc. W J A S PITTSBURGH— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1290 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: Pittsburgh Radio Supply House. OPERATED BY: Pitts- burgh Radio Supply House. BUSINESS AD- DRESS: 411— 7th Ave. PHONE: Grant 4860- 1-2-3-4-5-6. STUDIO ADDRESS: 411— 7th Ave. TRANSMITTER LOCATION: 1475 Crane Road, 20th Ward, Pittsburgh. TIME ON THE AIR: 7:30 a.m. to 12:30 a.m. NEWS SERVICES: United Press, Transradio Press. TRANSCRIP- TION SERVICES: Standard Radio, also cut own disks. PERSONNEL President S. A. Pickering General Manager H. J. Brennen Station Manager Howard E. Clark Commercial Manager. . . .R. M. Thompson, Sr. Chief Announcer Beckley Smith Sales Manager R. M. Thompson, Sr. Publicity Director M. Deverson Musical Director & Pgm. Mgr Jas. Hughes Chief Engineer W. W. McCoy POLICIES No liquor accounts before 10:30 p.m. then, quarter-hour programs only of high standard. No special merchandising features. REPRESENTATIVE Gene Furgason & Co. wwsw "PROMOTING PITTSBURGH INSTITUTIONS" PITTSBURGH— EST. 1931 QUAKER STATE FREQUENCY: 1500 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: Walker & Down- ing Radio Corp. OPERATED BY: Walker & Downing Radio Corp. BUSINESS ADDRESS: Hotel Keystone. PHONE: Grant 5200. TIME ON THE AIR: 7:30 a.m. to midnight. NEWS- PAPER AFFILIATION: Pittsburgh Post Gazette. NEWS SERVICE: International News. MAIN- TAINS ARTISTS BUREAU: TRANSCRIPTION SERVICE: C. P. MacGregor. PERSONNEL President Paul Block Commercial Manager Frank R. Smith Advertising Manager Frank R. Smith Chief Announcer Ray Schneider Station Manager Frank R. Smith, Jr. Sales Manager Frank R. Smith, Jr. Publicity Director Kieran Balf e Musical Director Walter E. Sickles Chief Engineer Ancil A. Lewis POLICIES Hard liquor advertising carried with restric- tions. Foreign language programs confined to period on Sunday from 9:30 a.m. to 2:30 p.m. Merchandising service furnished when con- tract justifies effort. REPRESENTATIVE Cox & Tanz ♦ WEEU READING— EST. 1931 FREQUENCY: 830 Kc. POWER: 1000 Watts. OWNED BY: Berks Broadcasting Co. OPER- ATED BY: Berks Broadcasting Co. BUSINESS ADDRESS: 533 Penn St. PHONE: 7335. STU- DIO ADDRESS: 533 Penn St., State Theatre and Reading Senior High School. TRANSMITTER LOCATION: Spring Township. TIME ON THE AIR: 8:00 A.M. to local sunset. TRANSCRIP- TION SERVICE: Lang-Worth, NBC Thesaurus. PERSONNEL General Manager Clifford M. Chaf ey Program Director Paul Breedy Sales Manager W. A. Riple POLICIES Advertising of alcoholic beverages not ac- cepted, excepting beer and wine. Station maintains program, merchandising and publ; city departments. REPRESENTATIVE Craig & Hollingbery, Inc. ♦ WRAW READING— EST. 1921 FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Reading Broadcasting Co. OP- ERATED BY: Reading Broadcasting Co. BUSI- NESS ADDRESS: 533 Penn St. PHONE: 7336. STUDIO ADDRESS: 533 Penn St. and State Theatre. TRANSMITTER LOCATION: Reading. 349 TIME ON THE Affi: Week Days, 7:00 A.M. to 12:00 midnight. Sundays, 6:00 P.M. to 12:00 midnight. PERSONNEL President Clifford M. Chafey Station Manager Raymond A. Gaul POLICIES Advertising of alcoholic beverages accepted but liquor advertising permitted only after 10:30 P.M. ♦ WGBI SCRANTON— EST. 1925 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 880 Kc. POWER: 1000 watts, d.; 500 watts, n. OWNED BY: Scranton Broad- casters, Inc. OPERATED BY: Scranton Broad- casters, Inc. BUSINESS ADDRESS: 1000 Wy- oming Ave. PHONE: 6296-7. STUDIO AD- DRESS: Administration Bldg. of International Correspondence Schools. TRANSMITTER LO- CATION: Drinker Turnpike, Dunmore, Pa. TIME ON THE AIR: (daily) 7:00 a.m. to 1:00 a.m., (Sunday) 9:00 a.m. to 1:00 a.m. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICES: World Broadcasting System, NBC Thesaurus, and Standard Radio. WERE Wilkes-Barre, Pa. Now c Red and Blue Serving Northeastern Pennsyl- vania with a full schedule of NBC programs and local programs of unusual interest. 100 WATTS 1310 KC. NEW VERTICAL RADIATOR Louis G. Baltimore, Gen. Mgr. PERSONNEL President Frank Megargee Commercial Manager Geo. D. Coleman Station Manager Robert E. McDowell Sales Manager Geo. D. Coleman Program Director Frank Monaghan Chief Engineer Kenneth R. Cooke POLICIES No special restrictions on liquor advertising. Foreign language programs subject to approv- al of station. Prepared to offer every cooperation possible to the advertiser. At the start of a schedule a series of plug announcements and news stories is used on the air to properly introduce the program. Further, the program is highlighted in the newspaper space regularly used by WGBI. If the advertiser desires, letters will be sent to the trade, providing mailing list is furnished and postage paid. While the sta- tion has not set up a separate dept. for exten- sive merchandising, any reasonable amount of work that can be handled by the regular staff will be provided without cost and more extensive service will be properly supervised and billed at the actual cost of material and labor. REPRESENTATIVE John Blair & Co. WQAN SCRANTON FREQUENCY: 880 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: The Scranton Times. OPERATED BY: The Scranton Times. BUSINESS ADDRESS: Scranton. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Shares Time with WGBI. NEWSPAPER AFFILIATION: The Scran- ton Times. PERSONNEL Director A. J. O'Malley POLICIES Station does not sell time. WKOK "FRIENDLY VOICE OF CENTRAL PENNSYLVANIA" SUNBURY— EST. 1934 QUAKER FREQUENCY: 1210 Kc. POWER: 100 watts. OWNED BY: B. E. Beck, H. Haddon & G. Beck. OPERATED BY: Sunbury Broadcasting Co. BUSINESS ADDRESS: 1150 N. Front St PHONE: 1326. STUDIO ADDRESS: 1150 N. Front St. TRANSMITTER LOCATION: 1150 N. Front St. TIME ON THE AIR: (Sunday) 6:00 a.m. to 1:00 p.m., (Mon., Wed. & Fri.) 12:00 noon to 12:00 midnight, (Tues., Thurs. & Sat.) 12:00 noon to 6:00 p.m. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. 350 PERSONNEL President H. H. Haddon Chief Announcer Reg Merridew Station Manager Melvin Lahr Chief Engineer Clif Kersteiter POLICIES No special policies in regard to liquor or foreign language accounts, etc. REPRESENTATIVE Wellman Agency WMBS UNIONTOWN— EST. 1937 FREQUENCY: 1420 Kc. POWER: 250 Watts. OWNED BY: Fayette Broadcasting Corp. OP- ERATED BY: Same. BUSINESS ADDRESS: Uniontown. PHONE: 800. STUDIO ADDRESS: Fayette Title & Trust Bldg. TRANSMITTER LOCATION: 3 miles Souih of Uniontown. TIME ON THE AIR: 6:00 A.M to local sunset. NEWS SERVICE: United Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICES: Stand- ard Radio and NBC Thesaurus. PERSONNEL President Joseph C. Burwell Commercial Manager M. E. Slagel Artists' Bureau Head Hugh Raf ferty Chief Announcer Lou Bennett Station Manager Joseph C. Burwell Sales Manager M . E. Slagel Publicity Director Sullivan Sages Musical Director Sullivan Sages Chief Engineer Kenneth M. Meredith POLICIES No stated special program policies. Merchandising through window and car posters; newspaper advertisements. REPRESENTATIVE F. A. Wellman WBAX "45 MINUTES FROM BROADWAY BY AMERICAN AIRLINES" WILKES-BARRE— EST. 1922 QUAKER FREQUENCY: 1210 Kc. POWER 100 watts. OWNED BY: John H. Stenger, Jr. OPERATED BY: John H. Stenger, Jr. BUSINESS ADDRESS: 141 So. Main. PHONE: 2-2736-3-0196-7-8. STUDIO ADDRESS: 141 S. Main. TRAN- SCRIPTOIN LOCATION: Plains Township. TIME ON THE AIR: 6:00 a.m. to 12:00 mid- night. MAINTAINS ARTISTS BUREAU. TRAN- SCRIPTION SERVICE: NBC Thesaurus. "Radio Bands, Inc. & Standard Radio, also Presto Recording Equipment. PERSONNEL President John H. Stenger, Jr. Commercial Manager Hal Seville Advertising Manager Hal Seville Artists Bureau Head Richard Evans Chief Announcer Richard Mawson Station Manager Hal A. Seville Sales Manager Hal Seville Publicity Director Hal Seville Musical Director William Herbert Chief Engineer John H. Stenger, Jr. POLICIES No special restrictions on liquor or foreign language accounts. Maintains a merchandising unit of three men. ♦ WBRE WILKES-BARRE— EST. 1924 QUAKER FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Louis G. Baltimore. OPERATED BY: Louis G. Baltimore. BUSINESS ADDRESS: 16 N. Main St. PHONE: 3-3101-2. STUDIO AD- DRESS: 16 N. Main St. TRANSMITTER LOCA- TION: Kingston. TIME ON THE AIR: 7:45 A.M. to 11:00 P.M. NEWS SERVICE: Transradio Press. MAINTAINS ARTISTS' BUREAU. PERSONNEL President Louis G. Baltimore Commercial Manager S. R. Baltimore Advertising Manager S. R. Baltimore Artists' Bureau Head Jerry Butler Chief Announcer William Phillips Station Manager L. G. Baltimore Sales Manager A. C. Baltimore Publicity Director F. D. Coslett Musical Director L. Savitt Chief Engineer Charles Sakoski POLICIES Accepts liquor programs, also foreign lan- guage programs (Polish and Italian espe- cially). ♦ WRAK WILLIAMSPORT— EST. 1929 QUAKER FREQUENCY: 1370 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: WRAK, Inc. OPERATED BY: WRAK, Inc. BUSINESS AD- DRESS: 244 W. 4th St. PHONE: 2-6116-7. STUDIO ADDRESS: 244 W. 4th St. TRANS- MITTER LOCATION: 1561 W. 4th St. TIME ON THE AIR: 7:30 a.m. to 9:30 p.m. NEWS- PAPER AFFILIATIONS: Williamsport Sun & Williamsport Gazette & Bulletin. NEWS SER- VICE: Transradio Press. MAINTAINS AR- TISTS BUREAU: TRANSCRIPTION SERVICES: NBC Thesaurus. PERSONNEL President E. M. Case Commercial Manager Geo. E. Joy Advertising Manager O. M. Linn Artists Bureau Head P. Breining Chief Announcer Irving Berndt 351 Station Manager G. E. Joy Sales Manager T. W. Metzger Publicity Director J. W. Mackey Musical Director Lillian Gramley Chief Engineer Louis Persio POLICIES Does not accept alcoholic advertising of any kind. Maintains a merchandising service. WORK YORK— EST. 1932 NBC (RED & BLUE)— INTERCITY-MASON-DIXON GROUP FREQUENCY: 1320 Kc. POWER: 1000 Watts. OWNED BY: York Broadcasting Co., Inc. OP- ERATED BY: York Broadcasting Co., Inc. BUSI- NESS ADDRESS: 13 S. Beaver St. PHONE: 6629. STUDIO ADDRESS: 13 S. Beaver St. TRANSMITTER LOCATION: West Manchester Township. TIME ON THE AIR: 8:00 A.M. to 12:00 midnight. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Lang- Worth. PERSONNEL President Clair R. McCullough Commercial Manager Robert Gulick Program Manager Harold Miller Station Manager Robert Gulick Publicity Director John Neff Chief Engineer J. E. Mathiot POLICIES No stated special policies. REPRESENTATIVE Paul H. Raymer Co. RHODE ISLAND Population 681,000 Number of Families 163,700 Number of Radio Homes 170,050 Retail Sales $219,706,000 Auto Registrations 159,140 WEAN PROVIDENCE— EST. 1922 NBC (BLUE)— YANKEE NET. FREQUENCY: 780 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: The Yankee Network, Inc. OPERATED BY: The Yankee Network, Inc. BUSINESS ADDRESS: Crown Hotel. BOSTON OFFICE: 21 Brookline Ave. PHONE: Dexter 1500. STUDIO ADDRESS: Crown Hotel. TRANSMITTER LOCATION: East Providence. TIME ON THE AIR: Sunday, 8:00 A.M. to 2:00 A.M. Week Days, 6:00 A.M. to 2:00 A.M. NEWS SERVICE: Local News by staff reporters, Yankee Network News Serv- ice. MAINTAINS AN ARTIST BUREAU. TRAN- SCRIPTION SERVICE: Associated Music. PERSONNEL President John Shepard, III Station Supervisor James Jennison Sales and Production Mgr. . . . Richard Voynow Chief Engineer Harold Tilley POLICIES Production and merchandising departments available to advertisers. Other Yankee Net- work policies in effect. REPRESENTATIVE Edward Petry & Co. WJAR "SOUTHERN GATEWAY OF NORTH EAST" PROVIDENCE— EST. 1922 NBC (Red) FREQUENCY: 890 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Outlet Co. OPERATED BY: Outlet Co. BUSINESS AD- DRESS: Outlet Store. PHONE: Gaspee 1071. STUDIO ADDRESS: Outlet Store. TRANSMIT- TER LOCATION: Rumford. TIME ON THE AIR: 7:30 A.M. to 1:00 A.M. TRANSCRIPTION SERVICE: World Library Service. NEWS SERVICE: Local news service. PERSONNEL President Joseph Samuels Station Manager John J. Boyle Musical Director Earl Shear. Chief Engineer Thomas Prior POLICIES No hard liguor advertising accepted. REPRESENTATIVE Weed & Co. 352 WPRO PROVIDENCE COLUMBIA BROADCASTING SYSTEM FREQUENCY: 630 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: Cherry and Webb Broadcasting Co. OPERATED BYi Cher- ry and Webb Broadcasting Co. BUSINESS AD- DRESS: Metropolitan Theatre Bldg. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: E. Providence. TIME ON THE AIR: Sunday, 8:00 A.M. to 12:00 midnight. Week Days, 6:00 A.M. to 1:00 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL General Manager Stephen P. Willis Commercial Manager William T. Bush POLICIES Advertising of alcoholic beverages not ac- cepted, excepting beer and wine. REPRESENTATIVE Paul H. Raymer Co. SOUTH CAROLINA Population 1,875,000 Number of Families 391,580 Number of Radio Homes 190,450 Retail Sales $248,206,000 Auto Registrations 278,829 WAIM "THE VOICE OF THE ELECTRIC CITY" ANDERSON— EST. 1935 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1200 Kc. POWER: 100 watts. OWNED BY: Wilton E. Hall. OPERATED BY: Same. BUSINESS ADDRESS: 115 E. Market St. PHONE: 800. STUDIO ADDRESS: Ander- son College. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:00 A.M. to mid- night. NEWSPAPER AFFILIATIONS: Ander- son Independent, Anderson Daily Mail. NEWS SERVICES: Transradio Press, Press Radio. MAINTAINS ARTISTS BUREAU: TRANSCRIP- TION SERVICE: C. P. MacGregor, Lang- Worth. PERSONNEL President Wilton E. Hall Commercial Manager Ennis Bray Advertising Manager Warren McKee Artists Bureau Head Edith Hall Chief Announcer-Program Director Jimmie Bulleit Station Manager Ennis Bray Sales Manager Ennis Bray Publicity Director G. Paul Browne Musical Director Homer Christopher Chief Engineer J. E. Peoples POLICIES Does not accept liquor advertisements, ex- cept wine and beer. Accepts foreign lan- guage programs. Contacts dealers and jobbers and arranges window displays. Large mailing list and cooperation with two local newspapers as well as 15 newspapers in surrounding area. REPRESENTATIVE J. J. Devine & Assoc. wcsc "SERVING COASTAL CAROLINA" CHARLESTON— EST. 1930 NATIONAL BROADCASTING COMPANY FREQUENCY: 1360 Kc. POWER: 1000 Watts, d.; 500 watts, n. OWNED BY: The South Carolina Broadcasting Co., Inc. OPERATED BY: The South Carolina Broadcasting Co., Inc. BUSINESS ADDRESS: Francis Marion Hotel. PHONE: 344. STUDIO ADDRESS: Francis Marion Hotel. TRANSMITTER LOCA- TION: St. Andrews Farm, one mile west of city. TIME ON THE AIR: Sundays— 8:00 a.m. to 12:00 midnight; daily — 7:00 a.m. to 12:00 midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President W. Frank Hipp Station Manager J. M. Rivers Chief Announcer Wm. A. Mayhew Sales Manager J. M. Rivers Publicity Director Francis Fitzgerald Program-Musical Director. . .Francis Fitzgerald Chief Engineer J. B. Fuqua POLICIES Beer and wine advertising accepted. Liquor advertising declined. No foreign language accounts accepted. Dealer surveys made and display material distributed. Program releases by sponsor name published in Carolina Coastal News. Publicity on programs mailed on station let- terhead to dealer list, client defraying postage. REPRESENTATIVE Free & Peters, Inc. 353 WIS "SERVING A STATEWIDE AUDIENCE FROM COLUMBIA" (DAY) "THE LIBERTY LIFE STATION" (NIGHT) COLUMBIA— EST. 1930 NATIONAL BROADCASTING COMPANY FREQUENCY: 560 Kc. POWER: 5000 watts. d.; 1000 watts, n. OWNED BY: Station WIS. Inc. OPERATED BY: Station WIS, Inc. BUSI- NESS ADDRESS: 1811 Main St. PHONE: 22135- 22136. STUDIO ADDRESS: 1811 Main St. TRANSMITTER LOCATION: Bluff Road. TIME ON THE AIR: Daily— 6:45 a.m. to 12:00 mid- night. Sundays, 8:00 a.m. to 12:00 midnight. NEWS SERVICE: United Press. TRANSCRIP- TION SERVICE: NBC Thesaurus. PERSONNEL President W. Frank Hipp Commercial Manager J. D. Saumenig Advertising Manager J. D. Saumenig Chief Announcer Victor H. Lund Station Manager G. Richard Shaft© Sales Manager J. D. Saumenig Publicity Director Floyd D. Rodgers Musical Director Victor H. Lund Chief Engineer Scott Helt POLICIES Beer and wine advertising accepted but liquor advertising declined. Foreign language accounts declined. Merchandising cooperation in the form of dealer surveys, placing display material, and program publicity are offered without charge. Direct mail program publicity is available in reasonable quantity, client to defray postage. Feature stories and display boxes in weekly program publication used to publicize pro- grams. Display advertising in daily paper lists programs by sponsors' name. REPRESENTATIVE Free & Peters, Inc. ♦ WOLS FLORENCE— EST. 1937 FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: O. Lee Stone. OPERATED BY: Same. BUSINESS ADDRESS: Sanborn Hotel. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Charleston Highway South of Florence. TIME ON THE AIR: 6:00 A. M. to local sunset. NEWS SERVICE: Trans- radio Press. PERSONNEL President O. Lee Stone Commercial Manager Henry Mosses Chief Announcer & Pgm. Dir.. . .Wm. F. Melia Station Manager O. Lee Stone Chief Engineer Paul Dillon POLICIES No special stated policies. WFBC "WE FOSTER BETTER CITIZENSHIP" GREENVILLE— EST. 1933 NATIONAL BROADCASTING CO. FREQUENCY: 1300 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: The Green- ville News-Piedmont Co. OPERATED BY: Same. BUSINESS ADDRESS: Hotel Greenville. PHONE: 362-3. STUDIO ADDRESS: Hotel Greenville. TRANSMITTER LOCATION: Gantt Station. TIME ON THE AIR: 6:45 A.M. to 12:00 Midnight. NEWSPAPER AFFILIATIONS: Greenville News. Greenville Piedmont. NEWS SERVICES: United Press, and Associated Press (non-Commercial). TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President B. H. Peace. Jr. Station Manager B. T. Whitmire Commercial Manager W. S. Lindsay Chief Announcer Mason Dixon Publicity Director Dan Crosland Musical Director Eber Lineberger Chief Engineer Clyde Etheredge POLICIES Accepts beer and ale. but no hard liquor advertising. Foreign language accounts not accepted. Merchandising aid through tremendous re- ception room space — displays; owned by newspapers therefore full radio page publicity. REPRESENTATIVE Bryant, Griffith and Brunson WSPA "THE VOICE OF SOUTH CAROLINA" SPARTANBURG— EST. 1929 FREQUENCY: 920 Kc. POWER: 1000 watts. OWNED BY: Virgil Evans. OPERATED BY: Virgil Evans. BUSINESS ADDRESS: 155 South Liberty. PHONE: 2900-1-2600. STUDIO AD- DRESS: W.S.P.A. Bldg. TRANSMITTER LO- CATION: Evanston H'ts. TIME ON THE AIR: 6:00 a.m. to sunset. Maintains ARTIST BU- REAU: NEWSPAPER AFFILIATIONS: The Daily News. NEWS SERVICE: United Press. Transradio Press. TRANSCRIPTION SERVICE: Langlois & Wentworth, Associated Music Library. PERSONNEL President and General Manager . . Virgil Evans Commercial Manager Pat McSwain Artists Bureau Head Jas. Mugford Chief Announcer Bill Melia Publicity Director Richard Pattison Musical Director Hal. Moore Chief Engineer Rolit Wallace POLICIES Does not accept liquor or foreign language advertising. 354 SOUTH DAKOTA Population 692,000 Number of Families 160,930 Number of Radio Homes 121,610 Retail Sales $147,564,000 Auto Registrations 186,480 KABR "VOICE OF THE HUB CITY" ABERDEEN— EST. 1935 FREQUENCY: 1420 Kc. POWER: 100 watts OWNED BY: Aberdeen Broadcasting Co. OP ERATED BY: Aberdeen Broadcasting Co BUSINESS ADDRESS: Alonzo Ward Hotel PHONE: 4626. STUDIO ADDRESS: Alonzo Ward Hotel. TRANSMITTER LOCATION: Wylie Park. TIME ON THE AIR: 7:00 a.m. to 10:00 p.m. NEWS SERVICE: Transradio Press TRANSCRIPTION SERVICE: World Broadcast ing System. PERSONNEL President H. C. Jewett, Jr. Commercial Manager A. A. Fahy Chief Announcer W. L. Dean Station Manager A. A. Fahy Publicity Director A. A. Fahy Musical Director W. L. Dean Chief Engineer Delbert Hunt POLICIES Does not accept liquor accounts nor foreign language programs. Each account is treated individually and suitable merchandising ideas worked out. REPRESENTATIVE Transamerican Broadcasting & Television Corp. KFDY "THE SOUTH DAKOTA STATE COLLEGE RADIO STATION" BROOKINGS— EST. 1923 FREQUENCY: 780 Kc. POWER: 1000 Watts. OWNED BY: South Dakota State College. OPERATED BY: Same. BUSINESS ADDRESS: Brookings. PHONE: 702K-459W. STUDIO AD- DRESS: Library Bldg., State College. TRANS- MITTER LOCATION: Brookings. TIME ON THE AIR: 12:30 P.M. to 2:00 P.M. PERSONNEL Station Manager S. W. Jones Publicity Director John Regan Chief Announcer Jack Towers Chief Engineer W. H. Gamble POLICIES No advertising of any kind can be ac- cepted, since this is an educational station owned by the State. ♦ KGDY HURON— EST. 1930 FREQUENCY: 1340 Kc. POWER: 250 Watts. OWNED BY: Voice of South Dakota. OPER- ATED BY: Voice of South Dakota. BUSINESS ADDRESS: Huron. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Daytime License. Further information not made available by station. ♦ KGFX "THE PIONEER STATION" PIERRE— EST. 1922 FREQUENCY: 630 Kc. POWER: 200 watts. OWNED BY: Ida A. McNeil. OPERATED BY: Ida A. McNeil. BUSINESS ADDRESS: 203 West Summit Ave. PHONE: 2251. STUDIO ADDRESS: 203 W. Summit Ave. TRANSMIT- TER LOCATION: 203 W. Summit AVe. TIME ON THE AIR: 9:30 a.m. to sunset. NEWS- PAPER AFFILIATIONS: Cooperates with news from the Daily Capital Journal. (No owner- ship or financial consideration with newspap- er.) NEWS SERVICE: Associated Press (Non Commercial). TRANSCRIPTION SERVICE: The World Broadcasting System. PERSONNEL President Ida A. McNeil Commercial Manager Ida A. McNeil Advertising Manager Lynn Oldaker Chief Announcer Ida A. McNeil Station Manager Ida A. McNeil Sales Manager Lynn E. Oldaker Musical Director Ida A. McNeil Chief Engineer Robert H. Dye POLICIES Does not accept liquor or patent medicine accounts. No occasion for foreign language program in territory. 355 KOBH "THE CALL OF THE BLACK HILLS" RAPID CITY— EST. 1936 FREQUENCY: 1370 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: Black Hills Broadcast Co. OPERATED BY: Black Hills Broadcast Co. BUSINESS ADDRESS: Alex Johnson Hotel. TRANSMITTER LOCATION: Rapid City. TIME ON THE AIR: 7:00 a.m. to 10:00 p.m. MAINTAINS ARTISTS BUREAU. NEWS SERVICES: Transradio press. Radio News Ass., Christian Science Monitor. TRAN- SCRIPTION SERVICES: NBC Thesaurus, and Standard Radio. PERSONNEL President Robert Lee Dean Commercial Manager R. J. Dean Advertising Manager R. J. Dean Artists Bureau Head William E. Welch Station Manager Robert J. Dean Publicity Director Martin Tobin Musical Director Katherine Walpole Chief Engineer Earl H. Carter POLICIES Does not accept liquor advertising other than beer. No foreign language accounts. All advertising must be in prescribed good taste. ♦ WCAT RAPID CITY— EST. 1921 FREQUENCY: 1200 Kc. POWER: 100 watts. OWNED BY: South Dakota School of Mines. OPERATED BY: South Dakota School of Mines. BUSINESS ADDRESS: E. St. Joe St.. PHONE: 1600-1. STUDIO ADDRESS: E. St. Joe St. TRANSMITTER LOCATION: E. St. Joe St. TIME ON THE AIR: 12:30 to 1:30 MST. NEWS- PAPER AFFILIATIONS: Rapid City Daily Journal. NEWS SERVICE: Associated Press (Non Commercial). TRANSCRIPTION SER- VICE: Standard Radio and Decca Records. PERSONNEL President J. P. Connolly Chief Announcer John Crockett Station Manager C. M. Rowe Publicity Director Redford Dibble Chief Engineer E. E. Clark POLICIES Non-commercial. Does not sell time. KELO SIOUX FALLS— EST. 1926 NATIONAL BROADCASTING COMPANY FREQUENCY: 1200 Kc. POWER: 100 watts. OWNED BY: Sioux Falls Broadcast Assoc, Inc. OPERATED BY: Sioux Falls Broadcast Assoc. Inc. BUSINESS ADDRESS: 317 S. Phillips. PHONE. 757-8-9. STUDIO ADDRESS: 317 S. Phillips. TRANSMITTER LOCATION: 3 miles west of city limits. TIME ON THE AIR: 12:00 noon to 12:00 midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Joseph Henkin Commercial Manager Geo. R. Hahn Advertising Manager S. C. Fantle, Jr. Chief Announcer Bert Smith Station Manager Joseph Henkin Sales Manager Morton Henkin Publicity Director S. C. Fantle, Jr. Musical Director Morton Henkin Chief Engineer Max Staley POLICIES Advertising of alcoholic beverages, except- ing beer and wine, not accepted. Does not accept any program which in any way inter- feres with the rules and regulations of the Federal Communications Commission. Merchandising: Maintains merchandising de- partment fully equipped to cooperate with re- quests of commercial advertisers. REPRESENTATIVE Paul H. Raymer Company ♦ KSOO SIOUX FALLS— EST. 1926 NATIONAL BROADCASTING COMPANY FREQUENCY: 1110 Kc. POWER: 2500 Watts. OWNED BY: Sioux Falls Broadcasting Ass'n., Inc. OPERATED BY: Same. BUSINESS AD- DRESS: 317 S. Phillips. PHONE: 757-8-9. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: 3 miles west of city limits. TIME ON THE AIR: 6:00 A.M. to local sunset. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Joseph Henkin Commercial Manager Geo. R. Hahn Advertising Manager S. C. Fantle, Jr. Artists' Bureau Head Morton Henkin Chief Announcer Bert Smith Station Manager Joseph Henkin Sales Manager S. C. Fantle, Jr. Musical Director Morton Henkin Chief Engineer Max Staley POLICIES Advertising oi alcoholic beverages, except- ing beer and wine, not accepted. Does not accept any program which in any way inter- feres with the rules and regulations of the Federal Communications Commission. Maintains merchandising department fully equipped to cooperate with requests of com- mercial advertisers. REPRESENTATIVE Paul H. Raymer Company 356 KUSD VERMILLION FREQUENCY: 890 Kc. POWER: 500 Watts. OWNED BY: University of South Dakota. OP- ERATED BY: University of South Dakota. BUSI- NESS ADDRESS: Vermillion. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Same. PERSONNEL Director B. B. Brackett POLICIES Station does not sell time. KWTN WATERTOWN— EST. 1928 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: The Greater Kampeska Radio Corp. OPERATED BY: The Greater Kampeska Radio Corp. BUSINESS ADDRESS: Watertown. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Same. TIME ON THE AIR: Unlim- ited. Further information not made available. WNAX YANKTON— EST. 1927 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 570 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: WNAX Broadcasting Co. OPERATED BY: WNAX Broadcasting Co. BUSINESS ADDRESS: Sec- ond and Capitol. PHONE: 484. STUDIO AD- DRESS: Second & Capitol. TRANSMITTER LOCATION: 4Vfe miles E. of Yankton. TIME ON THE AIR: 6:00 a.m. to 12:00 midnight— (Daily) 8:00 a.m. to 12:00 Midnight — (Sun- days). NEWSPAPER AFFILIATIONS: Yank- ton Press and Dakotan. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Standard Radio Library. PERSONNEL President Chas. H. Gurney Commercial Manager Ted Matthews Chief Announcer One Kerwood Station Manager Ted Matthews Publicity Director Ted Matthews Musical Director Orie Kerwood Chief Engineer Clifton M. Todd POLICIES Liquor advertising not permitted. No for- eign language accounts accepted. Contacts local dealers on merchandising, forwarding introductory cards for new pro- grams to dealers and jobbers and, offering display material, placed locally. REPRESENTATIVE Howard H. Wilson Company TENNESSEE Population 2,893,000 Number of Families 658,390 Number of Radio Homes 370,730 Retail Sales $482,586,000 Auto Registrations 308,792 WOPI THE VOICE OF THE APPALACHIANS" BRISTOL— EST. 1929 REBROADCAST TIE UP WLW AND WSM FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: Radiophone Broadcasting Sta- tion WOPI. OPERATED BY: Radiophone Broad- casting Station WOPI. BUSINESS ADDRESS: 410 State St. PHONE: WOPI. STUDIO AD- DRESS: 410 State St. TRANSMITTER LOCA- TION: 22nd and State St. TIME ON THE AIR: 6:00 a.m. to 10:30 p.m. (EST). Maintains ART- ISTS BUREAU. NEWS SERVICE: Transradio press. TRANSCRIPTION SERVICE: World Broadcasting System. NBC Thesaurus. Stand- ard Radio. PERSONNEL President Max Marks Commercial Manager W. A. Wilson Advertising Manager W. A. Wilson Artists Bureau Head Mary Abell Chief Announcer Fey Rogers Station Manager W. A. Wilson 357 Sales Manager W. A. Wilson Publicity Director and Continuity, Harry Hudson Musical Director Fey Rogers Chief Engineer Robert Smith POLICIES Does not accept liquor advertising or for- eign language accounts. Personal contact, window cards, etc., as merchandising aids. Studios also located in the Music Room of the Homestead Hotel, Kings- port, Tenn. REPRESENTATIVE Cox & Tanz, Inc. WAPO "CHATTANOOGA'S FRIENDLY STATION' CHATTANOOGA— EST. 1936 FREQUENCY: 1420 Kc. POWER: 250 watts d.; 100 watts, n. OWNED BY: W. A. Patter son. OPERATED BY: W. A. Patterson. BUSI NESS ADDRESS: Read House. PHONE: 6 6141-6-6142. STUDIO ADDRESS: Read House TRANSMITTER LOCATION: Foust St. and Rossvill Blvd. TIME ON THE AIR: 6:00 a.m. to 12:00 midnight. (CST). NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: NBC Thesaurus and Standard Radio. PERSONNEL Owner W. A. Patterson Commercial Manager R. G. Patterson Advertising Manager R. G. Patterson Chief Announcer Alex Keirsey Station Manager R. G. Patterson Sales Manager R. G. Patterson Publicity Director R. N. Krepps Musical Director W. R. Johnston Chief Engineer M. E. Thompson POLICIES No liquor advertising accepted. Has special merchandising plans. WOOD CHATTANOOGA— EST. 1925 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1280 Kc. POWER: 5000 watts to LS. 1000 watts, n. OWNED BY: WDOD Broadcasting Corp. OPERATED BY: WDOD Broadcasting Corp. BUSINESS ADDRESS: Hotel Patten. PHONE: 6-5117. STUDIO AD- DRESS: Hotel Patten. TRANSMITTER LOCA- TION: 6 miles from heart of city. TIME ON THE AIR: 6:00 a.m. to 11:30 p.m. Maintains ARTISTS BUREAU. NEWS SERVICE: Trans- radio Press. TRANSCRIPTION SERVICES: World Broadcasting System. PERSONNEL President Norman A. Thomas Commercial Manager Frank S. Lane Artists Bureau Head D. W. McCurdy Station Manager Frank S. Lane Chief Engineer J. R. Donovan POLICIES No hard liquor accounts. No demand for foreign language programs due to the au- dience being native born. Will furnish complete merchandising serv- ice. The amount depends to a large extent on the size of the campaign. REPRESENTATIVE Paul H. Raymer Company WTJS "BIGGEST LITTLE STATION IN THE SOUTH" JACKSON— EST. 1930 FREQUENCY: 1310 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: Sun Pub. Co. OPERATED BY: Sun Pub. Co. BUSINESS AD- DRESS: Sun Bldg. PHONE: 3340-3341-1106-1107. MAIN STUDIO ADDRESS: Sun Bldg. OTHER STUDIOS: Union City, Milan, Humboldt. Mar- tin, and Lexington. TIME ON THE AIR: 7:00 a.m. to 11:00 p.m. Maintains ARTISTS BU- REAU. NEWSPAPER AFFILIATIONS: The Jackson Sun. NEWS SERVICE: Associated Press (non-commercial). TRANSCRIPTION SERVICES: NBC Thesaurus. PERSONNEL President C. E. Pigford Commercial Manager A. B. Robinson Advertising Manager Bill Winsett Artists' Bureau Head James Allen Chief Announcer Leslie Brooks Station Manager A. B. Robinson Sales Manager A. B. Robinson Publicity Director David Banks Musical Director Val Morse Chief Engineer C. B. Brummell POLICIES Does not accept foreign language or hard liquor advertising. No foreign population. Accepts wine and beer accounts. Offers a complete merchandising service, including letters to the trade, counter and win- dow displays, generous publicity in affiliated paper. REPRESENTATIVE The Branham Company ♦ WNOX KNOXVILLE— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1010 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: Scripps- Howard Radio, Inc. OPERATED BY: Scripps- Howard Radio, Inc. BUSINESS ADDRESS: 110-112 S. Gay St. PHONE: 3-3171-5. STUDIO ADDRESS: 110-112 S. Gay St. TRANSMITTER LOCATION: Beverly and Anderson Road. TIME ON THE AIR: 5:30 a.m. to 1:00 a.m. NEWSPAPER AFFILIATION: Knoxville News- Sentinel. NEWS SERVICE: United Press. MAIN- TAINS ARTISTS BUREAU: TRANSCRIPTION SERVICE: Associated Library. PERSONNEL President Jack R. Howard Commercial Manager O. L. Smith Artists Bureau Head Chas. Hansen Station Manager R. B. Westergaard Publicity Director W. J. Towner Chief Engineer J. B. Epperson POLICIES No liquor advertising of any kind except beer — no foreign language programs or an- nouncements— All program copy subject to censorship of station. Merchandising: Billboard advertising — newspaper publicity — movie trailers in five leading theaters — window displays — personal calls on dealers and distributors — letters and merchandising presentations to the trade (ad- vertiser must pay postage). REPRESENTATIVE E. Katz Special Adv. Agency WROL KNOXVILLE— EST. 1927 NBC— (RED & BLUE) FREQUENCY: 1310 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Stuart Broad- casting Corp. OPERATED BY: Same. BUSI- NESS ADDRESS: 524 S. Gay St PHONE: 2- 7112. STUDIO ADDRESS: Same. TRANSMIT- TER LOCATION: Same. TIME ON THE AIR: 5:30 A.M. to midnight. NEWS SERVICE: Transradio Press. TRANSCRTPTION SERVICE: NBC Thesaurus. PERSONNEL President S. E. Adcock Commercial Manager Roland Weeks Station Manager C. H. Frazier Publicity Director John Rees Musical Director John Rees Chief Engineer Joe Wofford POLICIES Does not accept liquor advertisements or foreign language programs. Does accept beer advertising. REPRESENTATIVE John Blair & Co. 359 ij „ MARKETING PLANS call for SCRIPPSHOWARD RADIO in these three cities These four Scripps-Howard radio stations give CONCENTRATED COVERAGE of their markets . . . where sales and sales outlets are concentrated . . . where buying action is faster . . . where there are most buying: dollars and sales prospects. If you are marketing a product in these cities, you can advertise by radio more efficiently, more ef- fectively and at less cost in Knoxville through WNOX, in Memphis through WMC or WMPS, and in Cincinnati through WCPO. WCPO CIN CINNATI Cincinnati's No. 1 News Service Station Affiliated with The Cincinnati Post Featuring localized radio programs 1200 kilocycles • 250 watts day • 100 watts night MEMPHIS WMPS MEMPHIS WNOX KNOXVILLE The first choice in Memphis Affiliated with The Memphis Commercial Appeal NBC Red Network programs 780 kilocycles • 5000 watts day • 1000 watts night The Branham Company, Representatives New ideas for the Old South Affiliated with The Memphis Press-Scimi- tar NBC Blue Network programs 1430 kilocycles • 1000 watts day • 500 watts night Tennessee's pioneer radio station. Estab- lished 1922 Affiliated with The Knoxville News-Sen- tinel A Columbia Broadcasting outlet 1010 kilocycles • 5000 watts day • 1000 watts night E. Katz Special Advertising Agency, Rep- resentatives 360 WHBQ "THIS IS THE FRIENDLIEST SPOT ON YOUR DIAL" MEMPHIS— EST. 1925 FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: Broadcasting Station WHBQ, Inc. OPERATED BY: Broadcasting Station WHBQ, Inc. BUSINESS ADDRESS: Hotel Clar- idge. PHONE: 8-6868. STUDIO ADDRESS: Hotel Claridge. TRANSMITTER LOCATION: 46 Neely St. TIME ON THE AIR: 7:00 a.m. to 11:00 p.m. Maintains ARTISTS BUREAU. NEWS SERVICE: Local. TRANSCRIPTION SERVICE: Full Facilities. PERSONNEL President Thos. Thompson Commercial Manager E. A. Alburty Advertising Manager E. A. Alburty Artists Bureau Head M. Vun Kannon Chief Announcer Emmet McMurray Station Manager E. A. Alburty Sales Manager E. Pournelle Publicity Director Robt. Ramsey Musical Director Arthur King Chief Engineer Weldon Roy POLICIES Hard liquor advertising not accepted. Beer and wine accounts acceptable. Proprietary accounts subject to rigid copy censorship. National spot advertisers have merchandis- ing service available to them, distribution of counter cards, window signs and streamers, contacting of retailers, jobbers, etc., assistance in arranging window and counter displays, etc. REPRESENTATIVE J. J. Devine & Associates ♦ WMC "DOWN IN DIXIE" MEMPHIS— EST. 1923 NBC— (RED) FREQUENCY: 780 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Commercial Appeal Co. OPERATED BY: Commercial Ap- peal Co. BUSINESS ADDRESS: Hotel Gayoso. PHONE: 8-7464. STUDIO ADDRESS: Hotel Gayoso. TRANSMITTER LOCATION: 5 Points, Tenn. TIME ON THE AIR: 6:00 A.M. to 12:00 midnight. NEWSPAPER AFFILIATIONS: Com- mercial Appeal. NEWS SERVICES: A.P. and Press Radio. TRANSCRIPTION SERVICES: NBC Thesaurus and NAB Library. PERSONNEL Commercial Manager J. E. Eggleston Advertising Manager J. E. Eggleston Chief Announcer Earl Moreland Station Manager H. W. Slavick Publicity Director John Cleghorn Musical Director Jerry McEwen Chief Engineer C. E. Baker POLICIES Liquor programs accepted after 10 P.M. Foreign programs must be (copy) translated in English due to limited foreign population. Maintains a comprehensive merchandising and exploitation policy. REPRESENTATIVE The Branham Company ♦ WMPS "GREAT AND GROWING GREATER" MEMPHIS— EST. 1925 NATIONAL BROADCASTING CO. (BLUE) FREQUENCY: 1430 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: Memphis Broadcasting Co. OPERATED BY: Scripps- Howard Radio, Inc. BUSINESS ADDRESS: Columbian Tower. PHONE: 5-2721. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:00 A.M. to 1:00 A.M. NEWSPAPER AFFILIATION: Memphis Press-Scimitar. TRANSCRIPTION SERVICES: Associated Program Service, Lang-Worth. MAINTAINS ARTISTS BUREAU. PERSONNEL President Jack Howard Station Manager Geo. H. Engelten Commercial Manager Bill Kirkendale POLICIES Liquor advertising acceptable after 10:30 p.m. Merchandising: through movie trailers, taxi cab covers, bill boards and merchandising bulletins. ♦ WREC MEMPHIS— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 600 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: WREC, Inc. OPERATED BY: WREC, Inc. BUSINESS AD- DRESS: Hotel Peabody. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Memphis. TIME ON THE AIR: 6:30 A.M. to 12:00 mid- night. NEWS SERVICE: United Press. TRAN- SCRIPTION SERVICE: World Broadcasting System. PERSONNEL President-General Manager . . . Hoyt B. Wooten POLICIES Liquor advertising acceptable after 10:00 P.M. REPRESENTATIVE E. Katz Special Advertising Agency 361 QUICK FACTS on the WSM MARKET 1. It contains 2,167,700 people! JL. The Spendable Income Totals Almost One- half Billion Dollars! If the spendable income of the WSM primary market alone were concentrated into a single city, that city would be 18 th in the whole United States in effective buying income. WSM The Air Castle of the South 50,000 WATTS E. W. CRAIG, Vice-President in Charge of Radio HARRY STONE, Gemral Manager Owned and Operated by THE NATIONAL LIFE AND ACCIDENT INSURANCE COMPANY, INC., Nashville, Tenn. 362 WLAC NASHVILLE— EST. 1926 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1470 Kc. POWER: 5000 Watts. OWNED BY: WLAC, Inc. OPERATED BY: WLAC, Inc. BUSINESS ADDRESS: 2421 West Ead Ave. PHONE: 7-3425. STUDIO ADDRESS: 2421 West End Ave. TRANSMITTER LOCA- TION: Dixie Highway. TIME ON THE AIR: 6:00 A.M. to 12:00 midnight. NEWS SERVICES: Transradio News, Morning Tennesseean, Even- ing Tennesseean. TRANSCRIPTION SERVICES: World Broadcasting System, Standard Library Service. PERSONNEL President J. T. Ward V. P. and Station Manager F. C. Sowell Sales Manager F. C. Sowell Publicity Director Edwin Gleaves Program Director Time Sanders Chief Engineer F. C. Binns POLICIES Beer acceptable, but no liquor advertising. No calls for foreign language programs. Medi- cine accounts accepted with reservations. Monthly bulletins sent to retail druggists and grocers; monthly calls made on drug trade; distribution of display material. REPRESENTATIVE Paul H. Raymer Company WSIX "VOICE OF NASHVILLE" NASHVILLE— EST. 1927 FREQUENCY: 1210 Kc. POWER: 250 Watts. OWNED BY: WSIX, Inc. OPERATED BY: WSIX, Inc. BUSINESS ADDRESS: Andrew lack- son Hotel. PHONE: 5-5431. TIME ON THE AIR: 6:00 A.M. to midnight. MAINTAINS ART- IST BUREAU. NEWS SERVICE: Nashville Ban- ner. TRANSCRIPTION SERVICES: Standard Radio, McGregor & Sollie, NBC Thesaurus. PERSONNEL President Jack M. Draughon Commercial Manager H. C. Krone Advertising Manager H. C. Krone Artists' Bureau Head Joe H. Calloway Chief Announcer Joe H. Calloway Station Manager Jack M. Draughon Publicity Director Robt. Chaudoin Chief Engineer B. E. Porter POLICIES Does not accept liquor accounts. WSM "WE SHIELD MILLIONS" NASHVILLE— EST. 1925 NATIONAL BROADCASTING CO. FREQUENCY: 650 Kc. POWER: 50.000 watts. OWNED BY: National Life & A. Insurance Co. OPERATED BY: Same. BUSINESS ADDRESS: National Bldg. PHONE: 6-7181. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: 6 miles north Franklin. TIME ON THE AIR: 6:30 A.M. to midnight (C.S.T.). NEWS SER- VICE: International News Service. TRAN- SCRIPTION SERVICE: Associated Music Li- brary. MAINTAINS ARTISTS BUREAU. PERSONNEL Vice-President Edwin W. Craig Station Manager Harry Stone Commercial Manager Harbin Daniel Artists Bureau Head Geo. Hay Publicity Director Jack Harris Musical Director Peter Brescia Chief Engineer J. H. DeWitt, Jr. POLICIES No stated special policies. REPRESENTATIVE Edward Petry & Co. &*£, Business is good . . . Folks are buy- ing . . . Advertisers are cashing in. One large chunk of Dixie — the Nash- ville Area — is thoroughly covered by WLAC 5,000 Watts Member Station CBS J. T. Ward F. C. Sowell President V. P. & Gen. Mgr. Paul H. Raymer & Co., Nat. Rep. 363 TEXAS Population 6,172,000 Number of Families 1,449,525 Number oi Radio Homes 979,880 Retail Sales $1,289,264,000 Auto Registrations 1,478,124 KRBC ABILENE— EST. 1936 FREQUENCY: 1420 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Reporter Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: Hilton Hotel. PHONE: 5255 Studio, 3542 Transmitter. STUDIO AD- DRESS: Hilton Hotel. TRANSMITTER LOCA- TION: 341 Ambler St. TIME ON THE AIR: 7:00 A.M. to 9:00 P.M. (daily). 8:00 A.M. to 8:00 P.M. (Sunday). NEWSPAPER AFFILIA- TIONS: Reporter-News, but stock ownership is separate. NEWS SERVICE: United Press, Associated Press (non-commercial). TRAN- SCRIPTION SERVICE: NBC Thesaurus, Standard Radio, Inc., World Broadcasting System (sound effects only). PERSONNEL President Bernard Hanks Commercial Manager Howard Barrett Advertising Manager Howard Barrett Chief Announcer Douglas Doan Station Manager Max Bentley Sales Manager Howard Barrett Publicity Director Douglas Doan Musical Director Douglas Doan Chief Engineer W. W. Robertson, Jr. POLICIES Does not accept liquor advertising. Will take foreign language accounts only with translation to also go on the air. REPRESENTATIVE Graham A. Robertson KGNC AMARILLO— EST. 1924 NBC (Optional Red and Blue) FREQUENCY: 1410 Kc. POWER: 2500 Watts, d.; 1000 Watts, n. OWNED BY: Plains Radio Broadcasting Co. OPERATED BY: Plains Radio Broadcasting Co. BUSINESS ADDRESS: Radio Bldg. PHONE: 4242. STUDIO ADDRESS: Radio Bldg. TRANSMITTER LOCATION: 2 miles east of city. TIME ON THE AIR: 6 A.M. to 11:00 P.M. MAINTAINS ARTISTS' BUREAU. NEWSPAPER AFFILIATIONS: Amarillo Globe- News, Lubbock Avalanche Journal. NEWS SERVICE: Local news tie-up. TRANSCRIPTION SERVICES: NBC Thesaurus, NAB Library. PERSONNEL President O. L. Taylor Commercial Manager O. L. Taylor Artists' Bureau Head Eddie Bomel Station Manager O. L. Taylor Sales Manager Leon Krupp Musical Director Eddie Bomel Chief Engineer W. S. Bledsoe POLICIES No hard liquor; wine only after 9 P.M. Complete merchandising department. REPRESENTATIVE Howard H. Wilson Co. KNOW "SERVING THE PUBLIC INTEREST" AUSTIN— EST. 1923 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: KUT Broadcasting Co. OP- ERATED BY: Same. BUSINESS ADDRESS: Norwood Bldg. PHONE: 2-6213-4. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:30 A.M. to midnight. NEWS SERVICE: International News Service. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: Associ- ated Music Library. PERSONNEL Station Manager James W. Pate Sales Manager James W. Pate Publicity Director Paul Forchheimer Chief Announcer Walton Newton Chief Engineer Paul Shaw POLICIES Has restricted policy on commercial pro- grams. Maintains complete merchandising and pro- motion service. REPRESENTATIVE Hearst Radio, Inc. KTBC* AUSTIN— EST. 1937 FREQUENCY: 1120 Kc. POWER: 1000 Watts. OWNED BY: State Capitol Broadcasting Assn. (R. B. Anderson, President). OPERATED BY: State Capitol Broadcasting Association. BUSI- 364 NESS ADDRESS: Austin. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Near Aus- tin. TIME ON THE AIR: Specified Hours with WTAW. PERSONNEL President R. B. Anderson * Operating under C.P. issued by FCC, at time of going to press. ♦ KFDM "KALL FOR DEPENDABLE MAGNELINE" BEAUMONT— EST. 1924 NATIONAL BROADCASTING COMPANY FREQUENCY: 560 Kc. POWER: 1000 Watts, d.; 500 Wafts, n. OWNED BY: Magnolia Petroleum Co. OPERATED BY: Sabine Broad- casting Co.. Inc. BUSINESS ADDRESS: Hotel Beaumont. PHONE: 3883. STUDIO ADDRESS: Hotel Beaumont. TRANSMITTER LOCATION: Magnolia Co. Grove & Doucette Sts. TIME ON THE AIR: (daily) 6:30 A.M. to midnight; . (Sun- day) 7:30 A.M. to Midnight. TRANSCRIPTION SERVICE: World Broadcasting System and NBC Thesaurus. PERSONNEL President J. M. Gilliam Commercial Manager J. M. Gilliam Advertising Manager E. E. Carroll Artists' Bureau Head G. W. Caldwell Chief Announcer Jack Harrington Station Manager J. M. Gilliam Sales Manager W. F. Adams Publicity Director W. F. Adams Musical Director G. W. Caldwell Chief Engineer W. C. Douglas POLICIES Accepts beer, light wine and liquors, but does not use the word "whiskey." Cooperates with clients through brokers, wholesalers, and distributors. Mails out letters on own stationery, under first class mail to retailers. Maintains 100 per cent cooperation with local newspapers. REPRESENTATIVE John Blair & Co. KB ST "LEND US YOUR EARS" BIG SPRING— EST. 1936 FREQUENCY: 1500 Kc. POWER: 100 watts. OWNED BY: Big Spring Herald Broadcasting Co. OPERATED BY: Same. BUSINESS AD- DRESS: Crawford Hotel. PHONE: 1500-1. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: One mile east of town. TIME ON THE AIR: 7:00 A.M. to 9:00 P.M. NEWS- PAPER AFFILLIATION: Big Spring Herald. NEWS SERVICE: Associated Press (non-com- mercial). TRANSCRIPTION SERVICES: NBC Thesaurus and Standard Radio. PERSONNEL President Joe Galbraith Commercial Manager C. M. Games Chief Announcer Frank Mclntyre Station Manager J. F. Willson Sales Manager CM. Games Musical Director Mary Vance Keneaster Chief Engineer J. J. Casey POLICIES No stated special policies. REPRESENTATIVE Graham A. Robertson, Dallas, Texas KNEL "YOUR FRIEND OF THE AIR" BRADY— EST. 1935 FREQUENCY: 1500 Kc. POWER: 250 Watts. OWNED BY: G. L. Burns. OPERATED BY: G. L. Burns. BUSINESS ADDRESS: Brady. PHONE: 77. STUDIO ADDRESS: Brady. TRANSMITTER LOCATION: Brady. TIME ON THE AIR: Daytime only. NEWS SERVICE: San Angelo Morning Times; Local news tie-up. TRANSCRIPTION SERVICES: NBC Thesaurus and C. P. MacGregor. PERSONNEL Commercial Manager John Sloane Station Manager G. L. Burns Advertising Manager John Sloane Artists' Bureau Head Cecil Streigler Chief Announcer Forest Cox Sales Manager G. L. Burns Publicity Director Forest Cox Musical Director Cecil Streigler Chief Engineer Marion Crawford POLICIES No liquor advertising accepted. KGFI "NATION'S SOUTHMOST STATION" BROWNSVILLE— EST. 1927 FREQUENCY: 1500 Kc. POWER: 100 Watts n.; 250 Watts, d. OWNED BY: Eagle Broad casting Co. OPERATED BY: Eagle Broadcast ing Co., Inc. BUSINESS ADDRESS: Browns ville. PHONE: 1044 and 1046. STUDIO AD DRESS: Brownsville. TRANSMITTER LOCA TION: Brownsville. TIME ON THE AIR: 6:30 A.M. to 10:00 P.M. (daily); 8:00 A.M. to 10:00 P.M. (Sundays). NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President E. E. (Jack) Wilson Station Manager F. R. Wilson Sales Manager Oscar F. Sensabaugh Chief Engineer Fred Hammond POLICIES Accepts liquor accounts where prices are not mentioned, during certain hours of the day. Beer accounts during all hours. Main- 365 tains two Spanish announcers for presenting programs in Spanish language. Cooperates with the distributors and retailers in having window displays arranged in stores selling the product, etc. Public relations man who spends full time on merchandising ideas in connection with radio campaigns. ♦ WTAW COLLEGE STATION— EST. 1921 TEXAS QUALITY NETWORK FREQUENCY: 1120 Kc. POWER: 500 Watts. OWNED BY: A. & M. College. OPERATED BY. A. & M. College. BUSINESS ADDRESS: Col- lege Station. PHONE: 255. STUDIO ADDRESS: College Station. TRANSMITTER LOCATION: College Station. PERSONNEL Chief Announcer E. P. Humbert Station Manager E. P. Humbert Musical Director Mrs. Roy Dansforth Chief Engineer H. C. Dillingham POLICIES Non-Commercial. ♦ KRIS CORPUS CHRISTI— EST. 1937 NATIONAL BROADCASTING CO. FREQUENCY: 1330 Kc. POWER: 500 Watts. OWNED BY: Gulf Coast Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: Medical and Professional Bldg., P. O. Box 1128. PHONE: 475. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Corpus Christi. TRANSCRIPTION SERVICE: C. P. MacGregor, World Broadcasting System. PERSONNEL Manager T. Frank Smith REPRESENTATIVE Graham A. Robertson ♦ KAND CORSICANA— EST. 1937 TEXAS BROADCASTING SYSTEM FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Navarro Broadcasting Assn. OPERATED BY: Navarro Broadcasting Assn. BUSINESS ADDRESS: State Natl. Bank Bldg. PHONE: 30. STUDIO ADDRESS: State Natl. Bank Bldg. TRANSMITTER LOCATION: High- way 75. TIME ON THE AIR: 6:00 A.M. to local sunset. NEVrS SERVICE: Transradio Press. MAINTAINr ARTISTS' BUREAU. TRAN- SCRIPTION SERVICE: Standard Radio. PERSONNEL President J. C. West Chief Announcer R. W. Syler Station Manager C. L. Whittier Publicity Director R. W. Becker Chief Engineer B. C. Boatright POLICIES No stated special program policies. Flexible merchandising plan embracing all media: Campaign dependent on nature of program. KRLD DALLAS— EST. 1926 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1040 Kc. POWER: 10X100 Watts. OWNED BY: KRLD Radio Corp. OPER- ATED BY: KRLD Radio Corp. BUSINESS ADDRESS: Adolphus Hotel. PHONE: 2-6811. STUDIO ADDRESS: Adolphus Hotel. TRANS- MITTER LOCATION: 7*4 miles north of Dallas. TIME ON THE AIR: 6:00 A.M. to midnight (daily); 8:00 A.M. to midnight (Sunday). NEWSPAPER AFFILIATION: Dallas Times Herald. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICES: C. P. MacGregor and Sollie. PERSONNEL President Tom C. Gooch Station Manager J. W. Runyon Chief Announcer Royce Colon Sales Manager C. W. Rembert Publicity Director C. W. Rembert Musical Director Ruth Clem Chief Engineer R. M. Flynn POLICIES Does not accept liquor accounts. REPRESENTATIVE The Branham Co. WFAA "YOUR NEIGHBOR OF THE AIR- DALLAS— EST. 1922 NBC— SUPP. and TEXAS QUALITY FREQUENCY: 800 Kc. POWER: 50,000 Watts. OWNED BY: A. H. Belo Corp. OPER- ATED BY: A. H. Belo Corp. and Dallas News and Dallas Journal. BUSINESS ADDRESS: Baker Hotel. PHONE: 2-9215-6. STUDIO AD- DRESS: Baker Hotel. TRANSMITTER LOCA- TION: Grapevine. TIME ON THE AIR: WFAA- WBAP operated continuously 5:45 A.M. to midnight (daily); 8:00 A.M. to midnight (Sun- day). NEWSPAPER AFFILIATIONS: The Dal- las Morning News. The Dallas Journal. NEWS SERVICES: United Press and Associated Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President G. B. Dealey Station Manager Martin Campbell Merchandising Manager Irvln Gross Program Director Ralph Nimmons Regional Sales Manager Alex Keese Publicity Director Dick Jordan Musical Director Karl Lambertz Chief Engineer Raymond Collins 366 POLICIES Beer accepted but no other alcoholic bever- age. Merchandising department maintains close contact with chains, wholesale houses, depart- ment stores and distributing firms. Advisory service and limited cooperation in making per- sonal contacts and surveys without charge. All other services rendered at actual net cost to station. REPRESENTATIVE Edward Petry & Co., Inc. ♦ WRR "WORLD'S OLDEST MUNICIPAL STATION" DALLAS— EST. 1920 MUTUAL BROADCASTING SYSTEM FREQUENCY: 1280 Kc. POWER: 500 Watts. OWNED BY: City of Dallas. OPERATED BY: City of Dallas. BUSINESS ADDRESS: South- land Life Bldg. PHONE: 2-1411. STUDIO AD- DRESS: Southland Life Bldg. TRANSMITTER LOCATION: Fair Park. TIME ON THE AIR: 7:00 A.M. to 12:30 A.M. NEWSPAPER AFFILI- ATION: Dallas Dispatch (no financial connec- tion). NEWS SERVICE: Transradio Press. MAINTAINS ARTISTS' BUREAU. PERSONNEL Commercial Manager John Thorwald Advertising Manager John Thorwald Artists' Bureau Head Chas. B. Jordan Chief Announcer Pete Teddlie Station Manager John Thorwald Sales Manager Harry L. Thomas Publicity Director Ben McCleskey Musical Director Murray Lambert Chief Engineer V. R. Simpson POLICIES No special stated program policies. Merchandising department only at cost to advertiser for services desired and rendered. KROD EL PASO * KFPL "KIND FRIENDS PLEASE LISTEN" DUBLIN— EST. 1924 FREQUENCY— 1310 Kc. POWER: 250 Watts. OWNED BY: C. C. Baxter. OPERATED BY: C. C. Baxter. BUSINESS ADDRESS: 205 Graf- ton. PHONE: 183. STUDIO ADDRESS: 205 Grafton. TRANSMITTER LOCATION: One- half mile out of city limits. TIME ON THE AIR: 6:00 A.M. to 3:00 P.M. and 6:00 P.M. to 9:00 P.M. NEWS SERVICE: Christian Science Monitor. PERSONNEL Chief Announcer C. C. Baxter Station Manager C. C. Baxter Chief Engineer C. B. Baxter POLICIES Accepts no liquor advertising. FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: Dorrance D. Roderick. OPER- ATED BY: Dorrance D. Roderick. BUSINESS ADDRESS: El Paso. TIME ON THE AIR: Un- limited License. NEWSPAPER AFFILIATION: El Paso Times. *C.P. by F.C.C. Issues were being deter- mined by Court of Appeals. Washington, D. C. KTSM "VOICE OF EL PASO" EL PASO— EST. 1929 NBC (OPTIONAL RED & BLUE) FREQUENCY: 1310 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Tri-State Broad- casting Co., Inc. OPERATED BY: Same. BUSINESS ADDRESS: Hotel Paso del Norte, 200 So. El Paso St. PHONE: Main 46-7-8. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 1001 Mills Bldg. TIME ON THE AIR: 6:30 A.M. to 11:00 P.M. NEWS SER- VICE: United Press. TRANSCRIPTION SER- VICES: World Broadcasting System, C. P. MacGregor Co., NBC Thesaurus, and Standard Radio. PERSONNEL President Mrs. L. E. Bredberg Station Manager Karl O. Wyler Program Director Roy T. Chapman Musical Director Frank Moser Chief Engineer E. L. Gemoets POLICIES No liquor advertising except beer and wine. No foreign language programs. Merchandising: Assist in making displays, plugging program on air several days ahead of starting date . . . anything possible that will insure the success of the program. REPRESENTATIVE Craig & Hollingbery ♦ DAH EL PASO— EST. 1929 FREQUENCY: 1310 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Tri-State Broad- casting Co. OPERATED BY: Tri-State Broad- casting Co. BUSINESS ADDRESS: 200 S. EI Paso St. PHONE: Main 43-7-8. STUDIO AD- DRESS: 200 S. El Paso St. TRANSMITTER LOCATION: Mills Bldg. TIME ON THE AIR: (Sundays only) 9:30 A.M. to noon— 7:30 P.M. to 8:30 P.M. PERSONNEL President Mrs. L. E. Bredberg Station Manager Karl O. Wyler 367 KGKO^zl^^MAYI ma CHOICE TIMES NOW BEING RESERVED •FULLTIME NBC AFFILIATE* 570 KILOCYCLES - 5000 WATTS DAY - 1000 WATTS NIGHT Address: KGKO, Fort Worth Star-Telegram Bldg., Fort Worth, Texas: Phone 3-1234 Amon G. Carter, Pres.: Harold V. Hough, Gen. Mgr.: D. A. Kahn, Bus, Mgr. 368 POLICIES Non-commercial station. Used on Sundays only for the broadcasting of church services from Trinity Methodist Church, El Paso, Texas. KFJZ FORT WORTH— EST. 1922 FREQUENCY: 1370 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Fort Worth Broadcasters. Inc. OPERATED BY: Fort Worth Broadcasters, Inc. BUSINESS ADDRESS: 7th & Main. PHONE: 3-3474-5-6. STUDIO AD- DRESS: 7th & Main. TRANSMITTER LOCA- TION: Sunny Hill Dairy Farm. TIME ON THE AIR: 6:00 A.M. to 11:00 P.M. NEWS SERV- ICE: United Press. TRANSCRIPTION SERV- ICE: NBC Thesaurus. PERSONNEL President R. S. Bishop Commercial Manager L. Co© Advertising Manager L. Co© Station Manager H. A. Hutchinson Sales Manager L. Coe Musical Director Roy Duffy Chief Engineer Truett Kimzey POLICIES All copy subject to approval of station management. ♦ KGKO * FORT WORTH— EST. 1928 NBC (RED OR BLUE) TEXAS QUALITY GROUP FREQUENCY: 570 Kc. POWER: 5000 Watts d.; 1000 Watts, n. OWNED BY: Amon G Carter. OPERATED BY: Same. BUSINESS AD DRESS: Star-Telegram Bldg. PHONE: 3-2301 STUDIO ADDRESS: Medical Arts Bldg. TRANS MITTER LOCATION: Arlington. TIME ON THE AIR: 6:00 A.M. to midnight. NEWSPAPER AFFILIATION: Fort Worth Star-Telegram. NEWS SERVICE: Associated Press (non-com- mercial). TRANSCRIPTION SERVICE: World Broadcasting System. * Increased power as listed and removal to Fort Worth effective May 1. 1938. PERSONNEL President Amon G. Cartel General Manager Harold V. Hough Commercial Manager D. A. Kahn Chief Engineer C. B. Locke Program and Production Manager Sylvester Gross POLICIES Good taste is required in all advertising. Does not accept liquor accounts. Complete merchandising department beinq set up. KTAT "YOUR MUTUAL FRIEND IN FORT WORTH" FORT WORTH— EST. 1927 MUTUAL FREQUENCY: 1240 Kc. POWER: 1000 watts. OWNED BY: Tarrant Broadcasting Co., Inc. OPERATED BY: Same. BUSINESS ADDRESS: Hotel Texas. PHONE: 3-1381-2-3. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Birdville. TIME ON THE AIR: 6:30 A.M. to midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Standard Radio. MAINTAINS ARTISTS BUREAU. PERSONNEL President Raymond E. Buck Commercial Manager Sam H. Bennett Artists Bureau Head Roy S. George Chief Announcer Joe Pierson Station Manager Sam H. Bennett Publicity Director Len Finger Musical Director Frances Kay Chief Engineer Joe Haigh POLICIES Station abides by NAB code. Does not ac- cept hard liquor advertising. Will accept foreign language accounts, but limited foreign population in this territory precludes possi- bility of such advertising. Merchandising: Has use of five theatres in merchandising programs to theatre crowds — usual mail facilities to retail accounts for national advertisers. Arrangement with news- papers on publicity on talent and program without mentioning sponsor's name in write- up. Direct mail and other types of mer- chandising at cost. Special merchandising personnel calling on retail trade and national accounts without charge. REPRESENTATIVE Free & Peters. Inc. WBAP FORT WORTH— EST. 1922 NBC— TEXAS QUALITY NETWORK FREQUENCY: 800 Kc. POWER: 50,000 Watts. OWNED BY: Carter Publications, Inc. OPERATED BY: Star-Telegram. BUSINESS ADDRESS: 400 W. Seventh. PHONE: 3-2301. STUDIO ADDRESS: Blackstone Hotel. TRANS- MITTER LOCATION: Grapevine. TIME ON THE AIR: Divides time with WFAA— open 5:45 A.M.. closes midnight. NEWSPAPER AFFILI- ATIONS: Fort Worth Star-Telegram. NEWS SERVICE: Associated Press (not open to spon- sorship). TRANSCRIPTION SERVICE: World Broadcasting System. 369 800 Kc r*^_^^<*M WATTS 4?0Ut«> Last year more than 55,000 miles of lines from San Francisco, Columbus, Ohio, and throughout the Southwest, wero utilized to bring Special Programs (non-network) to the audience of WBAP, the veteran 50,000 Watter in Fort Worth. More than 3,000 remotes were completed! WBAP, in addition to having a large talent roster and every studio facility, operates SPEEDY MOBILE UNIT KNED in conjunction with W5XG, thus affording SPECIAL EVENT and EMERGENCY SERVICE when needed! WBAP Owned and Operated by THE FORT WORTH STAR-TELEGRAM AMON G. CARTER President HAROLD V. HOUGH Gen. Mgr. FORT WORTH • TEXAS NATIONAL REPRESENTATIVE: EDWARD PETRY & COMPANY "'WBAP was one of the stations that paid more for Staff Musicians in 1937 than the A. F. of M. required! 370 PERSONNEL President Amon G. Carter Station Manager Harold V. Hough Commercial Manager George Cranston Advertising Manager H. M. Southard Chief Announcer Cy Leland Sales Manager H. M. Southard Publicity Director Elbert Hailing Musical Director Gene Baugh Chief Engineer R. C. Stinson POLICIES Beer accounts accepted — but no hard liquor. Good taste requirements on all other pro- grams. All WBAP advertisers have access to Fort Worth Star-Telegram merchandising depart- ment— which is fully manned. REPRESENTATIVE Edward Petry & Company ♦ KLUF "KLUF IS FIRST WITH THE NEWS" GALVESTON— EST. 1937 FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: Geo. Ray Clough. OPERATED BY: Geo. Ray Clough. BUSINESS ADDRESS: 1225 - 23rd St. PHONE: 760. STUDIO AD- DRESS: 1225 - 23rd St. TRANSMITTER LOCA- TION: American National Insurance Co. Bldg. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M.— 12:00 midnight to 1:00 A.M. NEWS SERVICE: Transradio. TRANSCRIPTION SERVICE: Stand- ard Radio. PERSONNEL President Geo. Roy Clough Commercial Manager Varrell Yates Chief Announcer Charles Rhodes Station Manager. Laurence D. Yates Musical Director Robert L. Easley Chief Engineer John Taylor POLICIES No stated special policies. ♦ KGVL* GREENVILLE— EST. 1937 FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: Hunt Broadcasting Assn. (Fred Horton, President). OPERATED BY: Hunt Broadcasting Association. BUSINESS ADDRESS: Greenville. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Same. TIME ON THE AIR: Daytime. NEWSPAPER AFFILIATION: Stockholders are interested in newspaper pub- lications. PERSONNEL President Fred Horton * Operating under C.P. issued by FCC, at time of going to press. KPRC "THE HOUSTON PAST" HOUSTON— EST. 1925 NBC— TEXAS QUALITY NETWORK FREQUENCY: 920 Kc. POWER: 5000 watts. OWNED BY: Houston Printing Corp. OP- ERATED BY: Same. BUSINESS ADDRESS: Lamar Hotel. PHONE: Fairfax 7101. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Deepwater. TIME ON THE AIR: 6:30 A.M. to midnight. NEWSPAPER AFFILIATION: The Houston Post. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President W. P. Hobby Station Manager Kern Tips Publicity Director Edith Riley Musical Director K. Burt Sloan Chief Engineer H. T. Wheeler POLICIES No stated special policies. REPRESENTATIVE Edward Petry & Co. ♦ KTRH "THE CHRONICLE STATION" HOUSTON— EST. 1930 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1290 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: KTRH Broadcasting Co., Houston Chronicle. OPER- ATED BY: Houston Chronicle. BUSINESS AD- DRESS: Rice Hotel. PHONE: Preston 4361 — Capitol 1992. STUDIO ADDRESS: Rice Hotel. TRANSMITTER LOCATION: Deepwater. TIME ON THE AIR: 6:30 A.M. to midnight (daily); 7:45 A.M. to midnight (Sunday). NEWSPAPER AFFILIATION: Houston Chronicle. NEWS SERVICE: Local News and thirty-word (Chron- icle) National Flashes. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL Station Manager B. F. Orr Commercial Manager Ray E. Bright Publicity Director Harry Grier Musical Director Edward Fritsch Chief Engineer Tom Hiner POLICIES No liquor accounts accepted; light wines and beer accounts accepted. Foreign lan- guage programs acceptable in line with CBS policies. No patent medicine, cancer cures, etc., accepted. Any program of a radical nature subject to careful editing by program department. Social diseases discussed provid- ing speaker is member of medical profession 371 in high standing or under government super- vision. Maintains special merchandising and ex- ploitation departments to conform with nor- mal wishes of any advertiser. REPRESENTATIVE John Blair & Company KXYZ HOUSTON— EST. 1930 NATIONAL BROADCASTING CO. FREQUENCY: 1440 Kc. POWER: 1000 Watts. OWNED BY: Harris County Broadcast Co. OPERATED BY: Harris County Broadcast Co. BUSINESS ADDRESS: 5th floor. Gulf Bldg. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Houston. TIME ON THE AIR: 24 hours a day. MAINTAINS AN ARTIST BUREAU. TRANSCRIPTION SERVICE: World Broadcasting System, C. P. MacGregor. PERSONNEL Manager T. F. Smith POLICIES Merchandising and publicity departments are part of the regular service. REPRESENTATIVE Graham A. Robertson KOCA "KILGORE, THE OIL CAPITAL OF AMERICA" KILGORE— EST. 1936 FREQUENCY: 1210 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Oil Capitol Broadcasting Co. OPERATED BY: Same. BUSI- NESS ADDRESS: Hotel Kilgore. PHONE: 616. STUDIO ADDRESS: Hotel Kilgore. TRANSMIT- TER LOCATION: Duval & Martin Sts. TIME ON THE AIR: 6:00 A.M. to 10:00 P.M. NEWS- PAPER AFFILIATIONS: Kilgore Daily News. NEWS SERVICE: United Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERV- ICE: Standard Radio. PERSONNEL General Manager Roy G. Terry Commercial Manager H. A. Degner Artists' Bureau Head Miss Betty Ford Chief Announcer .Van Patrick Station Manager H. A. Degner Musical Director Miss Betty Ford Chief Engineer H. C. Slife POLICIES No stated special program policies. Merchandising aids via dozen or more re- motes to various business places, where a Vox Pop is staged, such as actual used car demonstrations; shopping trips through stores, also by remote control broadcasts, etc. KFRO "KEEP FOREVER ROLLING ON" LONGVIEW— EST. 1934 FREQUENCY: 1370 Kc. POWER: 250 Watts. OWNED BY: Voice of Longview. OPERATED BY: Voice of Longview. BUSINESS ADDRESS: Box 616. PHONE: 411. STUDIO ADDRESS: 620 Glover Crim Bldg. TRANSMITTER LOCA- TION: S. Green at Radio Street. TIME ON THE AIR: 6:00 A.M. to local sunset. TRAN- SCRIPTION SERVICE: World Broadcasting Sys- tem. PERSONNEL President James R. Curtis Commercial Manager H. Johnson Chief Announcer John McDonald Publicity Director James R. Curtis Musical Director James R. Curtis Chief Engineer Edward Bumpass POLICIES Do not accept liquor accounts. No foreign language programs due to 99 per cent English speaking population. Merchandising: Letters to dealers and pre- pare dealer mailing lists or routes. Furnish tie-in price cards and usual newspaper re- leases. REPRESENTATIVES John H. Reagin, Atlanta, Ga. H. C. Conover, Chicago Walter Biddick, Los Angeles ♦ KFYO "LUBBOCK, HUB OF THE PLAINS, HOME OF TEXAS TECH" LUBBOCK— EST. 1927 FREQUENCY: 1310 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Plains Radio Broadcasting Co. OPERATED BY: Plains Radio Broadcasting Co. BUSINESS ADDRESS: Box 1448. PHONE: 1700-1 (Trans) 1540. STUDIO ADDRESS: 914 Ave. J. TRANSMITTER LOCA- TION: 2312 5th St. TIME ON THE AIR: 7:00 A.M. to 10:00 P.M. (daily); 8:00 A.M. to 8:00 P.M. (Sunday). MAINTAINS ARTISTS' BU- REAU. NEWSPAPER AFFILIATIONS: Lub- bock Avalanche Journal. NEWS SERVICE: United Press (exclusive leased wire). TRAN- SCRIPTION SERVICES: Standard Radio, C. P. MacGregor, NAB Public Domain. PERSONNEL President O. L. Taylor (Amarillo) Commercial Manager DeWitt Landis Artists' Bureau Head R. B. McAlister Chief Announcer Wesley Youngblood Station Manager DeWitt Landis Publicity Director Bruce Collier Musical Director O. D. Cook Chief Engineer W. H. Torrey 372 POLICIES No liquor accounts. Spanish is accepted, though not desirable (97 per cent white literate population). Complete merchandising service, reasonable amount free, additional service at net cost. REPRESENTATIVE Howard H. Wilson Company KRBA * LUFKIN— EST. 1937 FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Red Lands Broadcasting Associa- tion (Ben T. Wilson, President). OPERATED BY: Red Lands Broadcasting Association. BUSINESS ADDRESS: Lufkin. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Daytime. PERSONNEL President Ben T. Wilson * Operating under CP issued by FCC, at time of going to press. K R L H MIDLAND— EST. 1935 FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: Clarence Scharbauer. OPERATED BY: Same. BUSINESS ADDRESS: Hotel Scharbauer. PHONE: 1070. STUDIO AD- DRESS: 117 So. Loraine. TRANSMITTER LO- CATION: 2100 West Wall. TIME ON THE AIR: 6:45 A.M. to 5:45 P.M. PERSONNEL Station Manager T. K. Betzel Publicity Director R. C. Lackland Musical Director Pete Gates Chief Engineer Robert Harmon POLICIES Does not accept liquor advertisements. KNET PALESTINE— EST. 1936 FREQUENCY: 1420 Kc. POWER: 100 Watts OWNED BY: Palestine Broadcast Assn. OP ERATED BY: Palestine Broadcast Association BUSINESS ADDRESS: John and Crawford Sts STUDIO ADDRESS: Same. TRANSMITTER LO CATION: Palestine. TIME ON THE AIR: Day time. PERSONNEL Manager B. V. Hammond KPDN "AT THE TOP OF TEXAS" PAMPA— EST. 1936 FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: R. C. Hoiles. OPERATED BY: S. L. Patterson. BUSINESS ADDRESS: 202 Vz N. Ballard. PHONE: 1100. STUDIO ADDRESS: 202 V2 N. Ballard. TRANSMITTER LOCATION: 8 miles east of city limits. TIME ON THE AIR: 6:30 A.M. to Sunset. NEWSPAPER AFFILIATION: Pampa Daily News. NEWS SERVICE: Transradio News. TRANSCRIPTION SERVICES: C. P. MacGregor, World Broadcast- ing System. Standard Radio. PERSONNEL Commercial Manager S. L. Patterson Chief Announcer Bill Karn Station Manager S. L. Patterson Musical Director Ray Monday Chief Engineer Herman Kreiger POLICIES No liquor advertising or any other accounts that station management feels are not ap- proved by the big majority of audience. Distribution analysis of advertisers' product or other brands of same product prior to cam- paign. Personal merchandising visits to both wholesalers and retailers to secure better dis- tribution. Secure store display tie-ups. Secure tie-ups in retailers' local advertising. Survey of retail and wholesale outlets to determine progress of campaign. Survey of retail and wholesale outlets at close of campaign to determine results. Elaborate newspaper pub- licity provided campaign is of program nature rather than spot announcements. REPRESENTATIVE Southwest Broadcasters, Inc. KPLT "THE FRIENDLY STATION" PARIS— EST. 1936 FREQUENCY: 1500 Kc. POWER: 250 Watts. OWNED BY: North Texas Broadcasting Co. OPERATED BY: North Texas Broadcasting Co. BUSINESS ADDRESS: Gibraltar Hotel. PHONE: 1124-5. STUDIO ADDRESS: Gibraltar Hotel. Mezzanine Floor. TRANSMITTER LOCATION: IV4 miles south on Texas Highway No. 24. TIME ON THE AIR: Local Sunrise to Sunset. NEWSPAPER AFFILIATIONS: North Texas Broadcasting Co. is owned by North Texas Pub. Co. which publishes The Paris News. NEWS SERVICE: Associated Press News flashes from the editorial rooms of The Paris News. MAINTAINS ARTISTS' BUREAU: TRAN- SCRIPTION SERVICES: NBC Thesaurus, Stand- ard Radio Service. PERSONNEL President A. G. Pat Mayse Chief Announcer Richard Schlaudrof f Station Manager J. Bert Mitchell, Jr. Sales Manager J. Bert Mitchell, Jr. Musical Director Richard Schlaudrof f Chief Engineer M. W. Jeffus POLICIES Accepts beer advertising but no wine and liquor advertising. Merchandising cooperation to the fullest extent. REPRESENTATIVE Graham A. Robertson 373 KIUN "VOICE WEST OF THE PECOS" PECOS— EST. 1935 FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: Jack Hawkins and Barney Hubbs. OPERATED BY: Jack Hawkins and Barney Hubbs. BUSINESS ADDRESS: KIUN Building. STUDIO ADDRESS: KIUN Bldg. TRANSMIT- TER LOCATION: North of city, 1 mile. TIME ON THE AIR: 6:30 A.M. to 9:00 P.M. NEWS- PAPER AFFILIATION: Affiliated with Pecos Enterprise, a weekly, through interlocking ownership. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Radio Bands, Inc. PERSONNEL President Jack Hawkins Station Manager Jack Hawkins Chief Announcer Dick Jay Sales Manager Howard Holbrook Publicity Director Barney Hubbs Musical Director Bob Skyles Chief Engineer C. A. Roark POLICIES Accepts wine and beer advertising; Spanish language programs subject to approval. Renders newspaper publicity; any reason- able amount of dealer contact work. WOAI V 50.000 WATTS ■ CLEARED CHANNEL A 1190 KILOCYl SAN ANTONIO Represented Nationally by Edward Petry & Co. Afiiliate « National Broadcasting Company Member « Texas Quality Network KPAC PORT ARTHUR— EST. 1935 FREQUENCY: 1260 Kc. POWER: 500 Watt*. OWNED BY: Port Arthur College. OPERATED BY: Port Arthur College. BUSINESS ADDRESS: Port Arthur College. STUDIO ADDRESS: Same. PHONE: 3320. TRANSMITTER LOCATION: Port Arthur. TIME ON THE AIR: 6:00 A.M. to local sunset. PERSONNEL General Manager-Station Director. Glenn Hewitt KGKL SAN ANGELO— EST. 1928 FREQUENCY: 1370 Kc. POWER: 250 Watts d.; 100 Watts, n. OWNED BY: KGKL, Inc OPERATED BY: KGKL, Inc. BUSINESS AD DRESS: St. Angelus Hotel. PHONE: 5515-6715-16 17. STUDIO ADDRESS: St. Angelus Hotel. TRANSMITTER LOCATION: 50 S. Milton St TIME ON THE AIR: 7:30 A.M. to 10:15 P.M. NEWSPAPER AFFILIATIONS. San Angelo Standard Times. NEWS SERVICE: Associated Press (non-commercial). TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President H. C. Ragsdale Commercial Manager Earle Yates Chief Announcer Lynn Blgler Station Manager Earle Yates Musical Director Lynn Bigler Chief Engineer Frank M. Jones POLICIES No stated special policies. KABC "THE SPORTS STATION" SAN ANTONIO— EST. 1924 FREQUENCY: 1420 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Alamo Broad- casting Co. OPERATED BY: Alamo Broadcast- ing Co. BUSINESS ADDRESS: Texas Theater Bldg. PHONE: Garfield 4241. STUDIO AD- DRESS: Texas Theater Bldg. TRANSMITTER LOCATION: 811 E. Myrtle. TIME ON THE AIR: 6:00 A.M. to 1:00 A.M. NEWS SERVICE: Trans- radio Press. TRANSCRIPTION SERVICE: C. P. MacGregor. PERSONNEL President Henry Lee Taylor General Manager William McCabe Chief Announcer Chas. Belfi Station Manager Gene L. Cagle Chief Engineer Ed L. Starnes POLICIES No liquor; beer accepted. Foreign language only in afternoon — 2 to 4 P.M. 374 KMAC SAN ANTONIO FREQUENCY: 1370 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: W. W. McAl- lister. OPERATED BY: W. W. McAllister. BUSINESS ADDRESS: 27th floor. Smith Young Tower. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: San Antonio. TIME ON THE AIR: Part time schedule. TRANSCRIP- TION SERVICE: NBC Thesaurus. PERSONNEL Manager Howard W. Davis Program Director A. S. Bessan REPRESENTATIVE Cox and Tanz KONO SAN ANTONIO— EST. 1927 FREQUENCY: 1370 Kc. POWER: 100 Watts (250 Watts pending). OWNED BY: Eugene J. Roth. OPERATED BY: Mission Broadcasting Co. BUSINESS ADDRESS: Milam Building. PHONE: F. 1371-2. STUDIO ADDRESS: Milam Bldg. TRANSMITTER LOCATION: Milam Bldg. TIME ON THE AIR: 9 hours daily (shares time with KMAC). NEWS SERVICE: La Prensa (Spanish only). MAINTAINS ARTISTS' BU- REAU: TRANSCRIPTION SERVICE: Usual facilities. PERSONNEL President Eugene J. Roth Commercial Manager James Brown Artists' Bureau Head Gerald Morgan Chief Announcer Bill Laurie Station Manager Eugene J. Roth Sales Manager James Brown Publicity Director Gerald Morgan Musical Director Ted Brown Chief Engineer Geo. Ing POLICIES Station accepts beer — light wines. No hard liquors. Announcements must conform with station policies. Spanish announcements ac- cepted, but must be placed on nightly two- hour international Goodwill Program. All spot announcements must be no longer than sev- enty-five words. All products advertised on KONO must conform with requirements for the public welfare. Merchandising tie-ups with all local and racial papers (local community papers). Pro- grams "Previewed" on KONO Sampler Pro- gram weekly. Any other merchandising meth- ods desired by account at cost. Station gives "plugs" on all new commercial programs for several days in advance of first program. REPRESENTATIVE Cox & Tanz, Inc. KTSA "SERVING THE PUBLIC INTEREST IN SOUTH TEXAS" SAN ANTONIO— EST. 1928 COLUMBIA BROADCASTING COMPANY FREQUENCY: 550 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: KTSA Broad- casting Co. OPERATED BY: KTSA Broadcast- ing Co. BUSINESS ADDRESS: Garter Hotel. PHONE: Garfield 1251. STUDIO ADDRESS: Garter Hotel. TRANSMITTER LOCATION: St. Hedwig Road. TIME ON THE AIR: 6:30 A.M. to 12:00 Midnight. NEWSPAPER AFFILIA- TION: San Antonio Light. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICES: Lang-Worth, Went-Worth, and Associated Music Publishers. PERSONNEL Vice-President-General Manager. .Neal Barrett Station Manager H. C. Burke Program Manager Paul Girard Commercial Manager George Johnson Musical Director Ernst Hauser Chief Engineer Wm. Egerton POLICIES No special policies. REPRESENTATIVE Hearst Radio, Inc. ♦ WOAI SAN ANTONIO— EST. 1922 NBC— TEXAS QUALITY NETWORK FREQUENCY: 1190 Kc. POWER 50,000 Watts. OWNED BY: Southland Industries, Inc. OPERATED BY: Southland Industries, Inc. BUSINESS ADDRESS: 1031 Navarro. PHONE: Garfield 4221-2-3. STUDIO ADDRESS: 1031 Navarro. TRANSMITTER LOCATION: Selma, Texas. TIME ON THE AIR: (Sunday) 8:00 A.M. to 11:30 P.M.; (daily) 6:30 A.M. to 11:30 P.M. NEWS SERVICE: United Press. TRANSCRIP- TION SERVICE: World Broadcasting System. PERSONNEL President Hugh A. L. Halff Vice-President-General Manager Beeman Fisher Advertising-Publicity Director .... Carl A. Doty Chief Engineer Fred Sterling POLICIES Liquor advertising taken only subject to modification of copy if found necessary. For- eign language accounts must be accompanied by verbatim translations of continuity. Will not accept advertising of Doctors or Dentists. Maintains complete merchandising service for its advertisers and will give full coopera- tion to any advertiser's merchandising activi- ties in the San Antonio market. The station from time to time conducts local merchandising activities in cooperation with the local adver- 375 tiser. A regular station publication is released every other month and a complete merchan- dising service to approximately 700 grocers and 225 druggists every month. REPRESENTATIVE Edw. Petry & Co., Inc. KRRV "THE VOICE OF THE RED RIVER VALLEY" SHERMAN— EST. 1936 FREQUENCY: 1310 Kc. POWER: 250 watts. OWNED BY: Red River Valley Broadcasting Corp. OPERATED BY: Same. BUSINESS AD- DRESS: 1910 S. Crockett St. PHONE: 201. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:30 A.M. to local sunset. NEWS SERVICE: Trans- radio Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President G. H. Wilcox Commercial Manager L. L. Hendrick Chief Announcer Roy Pickett Station Manager L. L. Hendrick Sales Manager Maurice Wray Musical Director Roy Pickett Chief Engineer T. E. Spellman POLICIES Accepts foreign language and wine and beer advertising. No hard liquor advertising. Commercial staff will lend full cooperation — and go to every reasonable extent fo sell advertised products and merchandise. KTEM "THE FRIENDLY VOICE OF CENTRAL TEXAS" TEMPLE— EST. 1936 FREQUENCY: 1370 Kc. POWER: 250 Watts. OWNED BY: Bell Broadcasting Co. OPERATED BY: Bell Broadcasting Co. BUSINESS AD- DRESS: Kyle Hotel. PHONE: 4646. STUDIO ADDRESS: Kyle Hotel. TRANSMITTER LOCA- TION: 2.6 miles north of Temple on Temple- Waco highway. TIME ON THE AIR: 6:15 A.M. to local sunset. MAINTAINS ARTISTS' BU- REAU. NEWS SERVICE: United Press. TRAN- SCRIPTION SERVICE: C. P. MacGregor. PERSONNEL President Mrs. Ruth Mayborn Station Manager Burton Bishop Artists' Bureau Head Kirby Nix Chief Announcer W. W. Roark Chief Engineer Rupert Bogan POLICIES Liquor advertising accepted where copy is not offensive. Foreign language programs ac- cepted due to large percentage of Czech and German people residing in area. Commercial programs may have additional support of KTEM advising all dealers in terri- tory of program by letter; commercial men assist by keeping all local accounts advised of program; programs listed in daily newspaper schedule and publicized in station's daily pro- gram resume. Special downtown window dis- plays arranged on request. REPRESENTATIVE Graham & Robertson, Inc. ♦ KGKB TYLER— EST. 1931 FREQUENCY: 1500 Kc. POWER: 250 Watts. OWNED BY: East Texas Broadcasting Co. OPERATED BY: J. G. Ulmer. BUSINESS AD- DRESS: 115 S. College. PHONE: 1106-7. STU- DIO ADDRESS: 115 S. College. TRANSMITTER LOCATION: Sandflat Road. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President W. M. Roberts Station Manager M. E. Danbom Commercial Manager M. E. Danbom Chief Announcer O. Franklin Chief Engineer John B. Sheppherd POLICIES Accepts no hard liquor advertising nor for- eign language programs. Will arrange window displays, get distribu- tion in difficult stores . . . generally send out a form letter to all retail outlets when a prod- uct is advertised on station. ♦ WACO "SERVING THE PUBLIC INTEREST" WACO— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: Hearst Radio. OPERATED BY: KTSA Broadcasting Co. BUSINESS ADDRESS: Amicable Bldg. PHONE: 2700-1. STUDIO AD- DRESS: Amicable Bldg. TRANSMITTER LOCA- TION: Amicable Bldg. TIME ON THE AIR: 7:00 A.M. to 12:00 Midnight. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICES: Associated Music Library, Lang- Worth Library. PERSONNEL Vice-President-General Manager . . Neal Barrett Station Manager J. W. Pate Commercial Manager R. E. L. Glasgow Chief Announcer Clark Fulks Publicity Director Frank Ruetz Musical Director Pat Adelman Chief Engineer L. H. Appleman POLICIES Liquor programs accepted only after 10:30 P.M. and must be of a dignified character, running not less than 15 minutes and pro- 376 duced in the station's studios. Patent medi- cines are subject to Station approval. Foreign language programs no set rules; does not encourage such programs. Circulars, dodgers, placards, and direct mail merchandising aids. REPRESENTATIVE Hearst Radio, Inc. KRGV "SERVING 'LOWER VALLEY GRANDE' TEXAS 4TH CITY" WESLACO— EST. 1927 NBC— (RED OR BLUE) FREQUENCY: 1260 Kc. POWER: 1000 Watts. OWNED BY: KRGV, Inc. OPERATED BY: Same. BUSINESS ADDRESS: 201 Border. PHONE: 375-6. STUDIO ADDRESS: Same. UTAH TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:30 A.M. to 11:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: NBC Thesaurus, Standard Radio. PERSONNEL President M. S. Niles Station Manager Ken Lowell Sibson Sales Manager Ingham S. Roberts, III Publicity Director Dick Watkins Musical Director Dick Watkins Chief Announcer Dick Watkins Chief Engineer Neal McNaughton POLICIES No hard liquor advertising accepted. Merchandising: Merchandising department maintained by station for use without cost to clients. Charges made only for special services requiring cash expenditures. REPRESENTATIVE Howard H. Wilson Co. Population 519,000 Number of Families 117,810 Number of Radio Homes 96,560 Retail Sales $132,098,000 Auto Registrations 116,816 KSUB "GATEWAY TO SOUTHERN UTAH'S SCENIC WONDERLAND" CEDAR CITY— EST. 1937 FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Johnson & Perry. OPERATED BY: Johnson & Perry. BUSINESS ADDRESS: Esca- lante Hotel. PHONE: 398. STUDIO ADDRESS: Escalante Hotel. TRANSMITTER LOCATION: West 2nd South. TIME ON THE AIR: 8:00 A.M. to 8:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICES: NBC The- saurus, C. P. MacGregor. PERSONNEL President Johnson & Perry Station Manager A. L. Madsen Sales Manager A. L. Madsen Chief Engineer Cutler R. Miller POLICIES No liquor accounts accepted. KLO OGDEN— EST. 1924 NATIONAL BROADCASTING CO. (BLUE) FREQUENCY: 1400 Kc. POWER: 500 Watts. OWNED BY: Interstate Broadcasting Corp. OPERATED BY: Same. BUSINESS ADDRESS: 7th floor. Hotel Ben Lomona. PHONE: 84-85. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Riverdale. TIME ON THE AIR: 7:30 A.M. to 12:00 midnight. NEWSPAPER AFFILIATION: Ogden Standard Examiner. NEWS SERVICE: Associated Press (non-com- mercial. TRANSCRIPTION SERVICE: Mac- Gregor & Sollie. PERSONNEL President A. L. Glasmann Advertising Manager M. J. Bunnell Chief Announcer Tom Morris Program Manager Ethel G. Clark Station Manager. Paul R. Heitmeyer, vice-pres. Musical Director Ed Barry Chief Engineer W. D'Orr Cozzens Production Manager Jack Riaska POLICIES Does not accept liquor advertising. Adver- tising of beer accepted. Foreign language advertising not encouraged. REPRESENTATIVE Bryant Griffith & Brunson KEUB "THE VOICE OF EASTERN UTAH" PRICE— EST. 1936 FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: E. Utah Broadcasting Co. (Sam. 377 KDYL An N. B. C. Station Nationally Represented by JOHN BLAIR & COMPANY G. Weiss). OPERATED BY: E. Utah Broadcast- ing Co. BUSINESS ADDRESS: Price. PHONE: Price 200. STUDIO ADDRESS: Price. TRANS- MITTER LOCATION: Price. TIME ON THE AIR: 8:00 A.M. to 8:00 P.M. NEWS SERVICE: Trans- radio Press. TRANSCRIPTION SERVICES: NBC Thesaurus, MacGregor Dramatic Library. PERSONNEL General Manager John Richards Station Manager Sam G. Weiss Chief Engineer Frank C. Carman POLICIES No hard liquor accounts. Beer and foreign languages accepted. ♦ KDYL "THE NBC STATION" SALT LAKE CITY— EST. 1922 NBC (RED) FREQUENCY: 1290 Kc. POWER: 1000 watts, n; 5000 watts, d. (Beg. Approx. May 1st). OWNED BY: Intermountain Broadcasting Corp. OPERATED BY: Same. BUSINESS ADDRESS: 6th floor, Ezra Thompson Bldg. PHONE: Wasatch 7180-1-2-3. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 9th W. and 33rd So. Murray. TIME ON THE AIR: 6:00 A.M. to 1:00 A.M. NEWS SERVICE: Transradio Press. MAINTAINS ARTISTS BU- REAU. TRANSCRIPTION SERVICE: World Broadcasting System, NBC Thesaurus. 50,000 WATTS, 1130 KILOCYCLES At the Crossroads of the West One of the nation's most powerful radio stations; the dominant station in the vast western region which it serves, with mil- lions of responsive listeners. SHOWING KSL STUDIO OPPOSITE TEMPLE SQUARE, SALT LAKE CITY 378 PERSONNEL President & General Manager S. S. Fox Commercial Manager W. E. Wagstaff Advertising Manager George Snell Artists Bureau Head T. B. Woodbury Chief Announcer Floyd Farr Sales Manager W. E. Wagstaff Publicity Director George Snell Musical Director T. B. Woodbury Chief Engineer J. M. Baldwin POLICIES No liquor advertisements except beer. No foreign language accounts. Medical accounts accepted only after copy to be used has been submitted and approved. Merchandising: Display windows in station's reception lobbies available for sponsor's use. Other tie-ups by arrangement. REPRESENTATIVE John Blair Company KSL "THE VOICE OF THE WEST" SALT LAKE CITY— EST. 1921 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1130 Kc. POWER: 50,000 watts. OWNED BY: Radio Service Corpora- tion of Utah. OPERATED BY: Same. BUSI- NESS ADDRESS: Union Pacific Bldg. PHONE: Wasatch 3901. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Saltair. TIME ON THE AIR: 6:00 A.M. to 1:00 AM. (daily); 6:00 A. M. to midnight (Sunday); 6:00 A.M. to 6:03 A.M. (Saturday). NEWSPAPER AFFILIATION: VERMONT Salt Lake Tribune. NEWS SERVICES: United Press, International News Service. MAIN- TAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: Associated Library, Standard Li- brary, C. P. MacGregor. PERSONNEL President Sylvester O. Cannon Commercial Manager Dan H. Vincent Advertising Manager T. H. Alexsen Artists Bureau Head Irma F. Bitner Station Manager Earl J. Glade Sales Manager Dan H. Vincent Publicity Director Lennox Murdock Musical Director Gene Halliday Chief Engineer E. G. Pack POLICIES Does not accept liquor advertising. Merchandising: Mailing service. Will dis- tribute merchandise displays to Salt Lake stores. Listing in KSL Press Release weekly. Space in monthly. Program brochure. REPRESENTATIVE Edward Petry & Co., Inc. KUTA* SALT LAKE CITY— EST. 1937 FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: Utah Broadcasting Co. OPER- ATED BY: Utah Broadcasting Co. BUSINESS ADDRESS: Salt Lake City. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Unlimited. * Operating under C.P. issued by FCC, at time of going to press. Population 383,000 Number of Families 94,290 Number of Radio Homes 82,910 Retail Sales $99,121,000 Auto Registrations 84,155 WCAX BURLINGTON— EST. 1931 FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Burlington Daily News, Inc. OPERATED BY: Same. BUSI- NESS ADDRESS: 203 College St. PHONE: 134- 373. STUDIO ADDRESS: Same. TRANSMIT- TER LOCATION: Same. TIME ON THE AIR: Part time schedule. NEWSPAPER AFFILIA- TION: Burlington Daily News. NEWS SERV- ICE: Transradio Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President H. Nelson Jackson Commercial Manager W. J. Kennedy Advertising Manager W. J. Kennedy Artists' Bureau Head John F. Tierney Chief Announcer Herman Wight Station Manager H. Nelson Jackson Sales Manager W. J. Kennedy Publicity Director John F. Tierney Musical Director John F. Tierney Chief Engineer James W. Tierney 379 POLICIES Accepts beer advertising but no liquor ac- counts. No restrictions on foreign language accounts if the program is on a transcription. However, all matter on same is subject to our approval. ♦ WSYB RUTLAND— EST. 1930 FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: P. Weiss Music Co. OPERATED BY: Same. BUSINESS ADDRESS: 80 West St. PHONE: 1247. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 10:00 A.M. to 1:00 P.M. and 5:00 P.M. to 9:00 P.M. (construction permit to op- erate with unlimited time). NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President P. Weiss Station Manager J. H. Weiss Chief Engineer J. A. Housek POLICIES No stated special program policies. REPRESENTATIVES Cox & Tanz Weed & Co. WQDM ST. ALBANS— EST. 1929 FREQUENCY: 1390 Kc. POWER: 1000 Watts. OWNED BY: F. Arthur Bosturik. OPERATED BY: F. Arthur Bosturik. BUSINESS AD- DRESS: St. Albans. PHONE: 126. STUDIO ADDRESS: 32 North Main St. TRANSMITTER LOCATION: Vi mile north of city on route 7 fresh water marsh. Maintains ARTIST BU- REAU. NEWS SERVICE: United Press. TRAN- SCRIPTION SERVICES: Lang-Worth, Radio Bands, Inc., Earnshaw Production. PERSONNEL President F. Arthur Bosturik Advertising Manager John Barrette Artists' Bureau Head Harriet Hall Chief Announcer Edward Anderson Station Manager F. Arthur Bosturik Publicity Director Evelyn Stevenson Musical Director Florence M. Bosturik Chief Engineer Edward Regan POLICIES No hard liquor. Accepts beer and foreign language accounts. Tie-up with newspaper and window dis- plays. REPRESENTATIVE Gene Furgason & Co. WNBX "RADIO CAPITAL OF VERMONT & NEW HAMPSHIRE" SPRINGFIELD— EST. 1927 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1260 Kc. POWER: 1000 watts. OWNED BY: WNBX Broadcasting Corp. OPER- ATED BY: Same. BUSINESS ADDRESS: Wool- son Block, 39 Main St. PHONE: 66-3-66-4. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Mt. Ararat. TIME ON THE AIR: 7:00 A.M. to midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICES: World Broadcasting System, Standard Radio. MAINTAINS ARTISTS BUREAU. PERSONNEL President Harry C. Wilder Commercial Manager Phil Hoffman Advertising Manager Phil Hoffman Artists Bureau Head Lansing Lindqulst Chief Announcer Ozzie Wade Station Manager Phil Hoffman Publicity Director Lansing Bennett Chief Engineer Bill Moore POLICIES No liquor advertising accepted. Station reserves the right to refuse or discontinue any advertising for reasons satisfactory to the station. Station will assist in merchandising service which includes direct mail, movie trailers, dealer contacts. REPRESENTATIVE Paul H. Raymer Co. WDEV "VERMONT'S MID-STATE STATION" WATERBURY— EST. 1931 FREQUENCY: 550 Kc. POWER: 500 Watts. 1000 pending. OWNED BY: L. E. Squier and W. G. Ricker. OPERATED BY: L. E. Squier and W. G. Ricker. BUSINESS ADDRESS: 8 Stowe St., Montpelier. PHONE: 13-240. STU- DIO ADDRESS: Waterbury. TRANSMITTER LOCATION: Waterbury. TIME ON THE AIR: 6:00 A.M. to sundown. Maintains ARTISTS' BUREAU. NEWSPAPER AFFILIATIONS: Water- bury Record. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus; Langlois Wentworth. PERSONNEL Commercial Manager Harold Deal Station Manager L. E. Squier Advertising Manager W. G. Ricker Artists' Bureau Head W. G. Ricker Chief Announcer Ted Nelson Sales Manager L. E. Squier Musical Director Ralph Delfino Chi3f Engineer Melvin Stickles POLICIES No liquor advertising. Sole restriction. Service available from printing department of Waterbury Record and columns of paper. REPRESENTATIVE Horace Hagedorn, N. Y. C. 380 VIRGINIA Population 2,706,000 Number of Families 584,460 Number of Radio Homes 384,740 Retail Sales $471,329,000 Auto Registrations 417,463 WCHV "CHARLOTTESVILLE'S ONLY ADVERTIS- ING MEDIUM THAT SPEAKS FOR ITSELF" CHARLOTTESVILLE— EST. 1929 VIRGINIA BROADCASTING SYSTEM, INC. FREQUENCY: 1420 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Community Broadcasting Corp. OPERATED BY? Same. BUSINESS ADDRESS: Market & 4th. PHONE: 444. STUDIO ADDRESS: Same. TRANSMIT- TER LOCATION: R. No. 250 Richmond Road. TIME ON THE AIR: 6:00 A.M. to sunset (Shares night with WEED). NEWSPAPER AF- FILIATIONS: Washington Post, Richmond News Leader. NEWS SERVICE: Transradio Press. MAINTAINS ARTISTS' BUREAU. TRAN- SCRIPTION SERVICE: Standard Radio. PERSONNEL Station Manager Hugh M. Curtler Commercial Manager C. D. Taylor Chief Announcer Edward W. Hase Sales Manager C. D. Taylor Chief Engineer Walter W. Gray POLICIES Does not accept liquor or foreign language accounts. Complete merchandising service including regular calls on merchants in primary area. REPRESENTATIVE J. J. Devine & Associates ♦ WBTM "WORLD'S BEST TOBACCO MARKET" DANVILLE— EST. 1930 VIRGINIA BROADCASTING SYSTEM FREQUENCY: 1370 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Piedmont Broadcasting Corp. OPERATED BY: Piedmont Broadcasting Corp. BUSINESS ADDRESS: 427 Main St. PHONE: 2350. STUDIO ADDRESS: 427 Main St. TRANSMITTER LOCATION: Danville. NEWS SERVICE: Transradio Press. MAINTAINS ARTISTS' BUREAU. PERSONNEL President L. N. Dibrell Commercial Manager S. C. Ondarcho Advertising Manager J. M. Croft Artists' Bureau Head W. P. Heffernan Chief Announcer W. P. Heffernan Station Manager S. C. Ondarcho Sales Manager S. C. Ondarcho Publicity Director J. M. Croit Musical Director . . Geo. Heffernan Chief Engineer Phil Briggs POLICIES No liquor advertising accepted; beer and wine accepted; foreign language accounts discouraged because of limited foreign popu- lation; medical accounts accepted; copy in all cases must be in good taste and ethical. For exploitation station publishes its own weekly paper. No merchandising department established but a reasonable amount is done without cost. REPRESENTATIVE H. K. Conover Co. WSVA "SHENANDOAH VALLEY STATION" HARRISONBURG— EST. 1935 FREQUENCY: 550 Kc. POWER: 500 Watts. OWNED BY: Shenandoah Valley Broadcasting Corp. OPERATED BY: Shenandoah Valley Broadcasting Corp. BUSINESS ADDRESS: Har- risonburg. PHONE: Harrisonburg, 875; Staun- ton, 647. STUDIO ADDRESS: Harrisonburg. TRANSMITTER LOCATION: Route No. 1, Har- risonburg. TIME ON THE AIR: Sunrise to local sunset. NEWS SERVICE: Transradio News. TRANSCRIPTION SERVICES: World Broadcasting System, Standard Radio, Inc. PERSONNEL Station Manager Chas. P. Blackley Sales Manager Chas. P. Blackley Chief Announcer Wendell Silsr Chief Engineer U. L. Lynch 381 POLICIES Beer accounts accepted. Wine and liquor accounts not accepted. Merchandising plan consists of: Distribution of advertising and promotional matter of sponsors in connection with programs, and the contacting of merchants in territory relative to increasing interest in programs of sponsors. ♦ WLVA LYNCHBURG— EST. 1930 REGIONAL V.B.S. FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Lynchburg Broadcasting Corp. OPERATED BY: Same. BUSINESS ADDRESS: Allied Arts Bldg. PHONE: 3030. STUDIO ADDRESS: Same. TRANSMIT- TER LOCATION: Page St. TIME ON THE AIR: 7:00 A.M, to 11:00 P.M. NEWS SERVICE: Transradio Press & Teletype. TRANSCRIPTION SERVICES: Standard Radio, Lang-Worth & NAB Library. PERSONNEL President Edw. A. Allen Commercial Manager Glen E. Jackson Advertising Manager Glen E. Jackson Chief Announcer James Moore WfllBG NBC Red RICHMOND, VIRGINIA ft For complete market data consult GENEFURGASON&CO. NEW YORK MUrray Hill 2-3734 Chicago — State 5241 Station Manager Philip P. Allen Publicity Director James Howe Chief Engineer Albert E. Heisen POLICIES No liquor accounts accepted. ♦ WGH NEWPORT NEWS— EST. 1928 VIRGINIA BROADCASTING SYSTEM CBS OPTIONAL PROGRAMS FREQUENCY: 1310 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Hampton Roads Broadcasting Corp. OPERATED BY: Hampton Roads Broadcasting Corp. BUSINESS ADDRESS: Bankers Trust Bldg., Norfolk; 1319 Washington Ave.; American National Bank Bldg., Portsmouth. PHONE: 44319 Norfolk; 2297 Newport News; 991 Portsmouth. STUDIO ADDRESS: Bankers Trust Bldg., Norfolk; 1319 Washington Ave.; American Bank Bldg., Ports- mouth. TRANSMITTER LOCATION: Newport News. TIME ON THE AIR: 7:00 A.M. to 12:00 midnight. NEWS SERVICE: Transradio News. TRANSCRIPTION SERVICE: Lang-Worth and NAB Library. PERSONNEL President Edward E. Bishop Commercial Manager Edward E. Edgar Advertising Manager Edward E. Edgar Artists' Bureau Head Alfred Temple Chief Announcer Joel F. Wahlberg Station Manager Edward E. Bishop Sales Manager Edward E. Edgar Publicity Director Gene Stralton Musical Director Willby Goff Chief Engineer Raymond P. Aylor, Jr. POLICIES No liquor advertising except wines and beers, conforming to rules of Virginia Alco- holic Beverage Board. Foreign language ac- counts acceptable where public interest is served and necessity exists. Internal medi- cines not accepted. ♦ WTAR "VIRGINIA'S PIONEER VOICE" NORFOLK— EST. 1923 NATIONAL BROADCASTING CO. FREQUENCY: 780 Kc. POWER: 1000 watts. OWNED BY: Norfolk Newspapers. Inc. OP- ERATED BY: Norfolk Newspapers. Inc. BUSI- NESS ADDRESS: National Bank of Commerce Bldg. PHONE: 2-5671-2-3. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Glenrock, Princess Anne County. TIME ON THE AIR: (daily) 6:30 A.M. to 1:00 A.M.; (Sunday) 8:00 382 A.M. to 12:00 midnight. NEWSPAPER AFFILI- ATIONS: Norfolk Ledger-Dispatch, Norfolk Vir- ginian Pilot. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NAB Library. PERSONNEL President Paul S. Huber Commercial Manager John W. New Station Manager Campbell Arnoux Publicity Director Lee Chad wick Musical Director .... Henry Cowles Whitehead Chief Engineer J. L. Grether POLICIES Accepts wine and beer accounts; no hard liquor advertising. Foreign language accounts judged individually and acceptance based on the merit of the program material. No foreign language account has been broadcast over station to date. Merchandising: Courtesy announcements gratis, listings in morning and evening news- paper, announced in two daily program re- sumes, letters to dealers, contact of dealers and wholesalers, and additional activities at cost. REPRESENTATIVE Edward Petry & Co. WBBL RICHMOND FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: Grace Covenant Presbyterian Church (M. A. Sitton, Agent). OPERATED BY: Grace Covenant Presbyterian Church. BUSI- NESS ADDRESS: Richmond. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Specified hours. PERSONNEL Agent M. A. Sitton POLICIES Station does not sell time. WMBG "THE HAVENS AND MARTIN STATION" RICHMOND— EST. 1926 NATIONAL BROADCASTING COMPANY FREQUENCY: 1350 Kc. POWER: 500 Watts. OWNED BY: Havens & Martin. Inc. OPERATED BY: Havens & Martin. Inc. BUSINESS ADDRESS: 914 W. Broad. PHONE: 3-6776. STUDIO AD- DRESS: 914 W. Broad. TRANSMITTER LOCA- TION: Staples Mill Road & Broad St. TIME ON THE AIR: 7:00 A.M. to midnight. NEWS SERVICE: Transradio Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERV- ICE: NBC Thesaurus. PERSONNEL President Wilbur M. Havens Commercial Manager Wilbur M. Havens Advertising Manager Robt. E. Mitchell Artists' Bureau Head Robt. E. Mitchell Chief Announcer Jack Hooper Station Manager Wilbur M. Havens Local Sales Manager Wm. Filer Publicity Director & National Sales R. E. Mitchell Musical Director Garnett Tate Chiel Engineer Wilfred H. Wood POLICIES Beer and wine accounts accepted; no hard liquor. Complete merchandising set-up Including dealers' letters; distribution of window and counter cards; window dressing. REPRESENTATIVE Gene Fergason & Co. WRNL "THE FRIENDLY STATION" RICHMOND— EST. 1937 VIRGINIA BROADCASTING SYSTEM FREQUENCY: 880 Kc. POWER: 500 Watts (1000 pending). OWNED BY: WLBG, Inc. OP- ERATED BY: WLBG, Inc. (ex-WPHR). BUSI- NESS ADDRESS: 323 E. Grace St. PHONE: 3-4242. STUDIO ADDRESS: 323 E. Grace St. TRANSMITTER LOCATION: Henrico County. TIME ON THE AIR: 6:30 A.M. to local sunset. NEWS SERVICE: United Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERV- ICES: Associated Music, Lang-Worth and C. P. MacGregor. PERSONNEL President John Stewart Bryan Advertising Manager C. A. Baker Artists' Bureau Head Blanche Moody Chief Announcer Wallace Stell Station Manager Earl Sowers Sales Manager C. A. Baker Publicity Director Earl Sowers Musical Director Marynelle Gutridge Chief Engineer W. A. Selden POLICIES Station does not accept liquor ads. Has merchandising department, including audience room excellently equipped for audi- tions, etc. 383 WRTD RICHMOND— EST. 1937 NATIONAL BROADCASTING SYSTEM FREQUENCY: 1500 Kc. POWER: 100 Watts. OWNED BY: Times-Dispatch Publ. Co., Inc. OPERATED BY: Times-Dispatch Publishing Co., Inc. BUSINESS ADDRESS: State-Planters Bank Building. PHONE: 3-7471, 3-7472, 3-7473. STU- DIO ADDRESS: State-Planters Bank Building. TRANSMITTER LOCATION: Belle Isle. TIME ON THE AIR: Mon. to Sat. 7:00 A.M. to 1:00 A.M.; Sun. 7:00 A.M. to 12:00 midnight. NEWS- PAPER AFFILIATIONS: Times-Dispatch Pub- lishing Co., Inc. TRANSCRIPTION SERVICES: Associated Music Publishers and Standard Radio. PERSONNEL President John D. Wise Manager Ovelton Maxey Chief Engineer David Bain Program Director Pelo Gleason Production Manager Pelo Gleason Continuity Director Robert Ehrman Publicity & Merchandising .... Bernard Dabney Traffic Manager Mildred Williams Chief Announcer Sam Lawder POLICIES Does not accept hard liquor or wines but does accept beer; does not accept foreign languages. Displays in five banks; one in lobby of Richmond Times-Dispatch; one in reception room of WRTD; as a rule preannouncements: personal contact with distributors and dealers. Letters to distributors and principal .dealers. REPRESENTATIVE Edward Petry & Co.. Inc. WRVA "DOWN WHERE THE SOUTH BEGINS— VIRGINIA'S PREMIER STATION" RICHMOND— EST. 1925 FREQUENCY: 1110 Kc. POWER: 5000 Watts. OWNED BY: Larus & Brother Co., Inc. OPER- ATED BY: Same. BUSINESS ADDRESS: Rich- mond. PHONE: 3-6633. STUDIO ADDRESS: Hotel Richmond. TRANSMITTER LOCATION: Mechanicsville. TIME ON THE AIR: 7:00 A.M. to midnight (Fri. to 2:00 A.M.). NEWS SERV- ICE: United Press. TRANSCRIPTION SERV- ICE: World Broadcasting System. PERSONNEL President P. L. Reed General Manager C. T. Lucy Commercial Manager Barron Howard Chief Announcer J. Robert Beadles Sales Manager Barron Howard Publicity Director Walter R. Bishop Musical Director E. D. Naff Chief Engineer R. N. Eubank Technical Supervisor H. S. Lucy POLICIES Accept no alcoholic advertising including wine, beer or liquor. Has no foreign language accounts since this is native territory. After 6:00 P.M. accepts no advertising for product, use of which would not be considered suit- able topic for discussion in mixed group. Matter of good taste applied to all proposed accounts. Merchandising: Merchandising and exploita- tion is handled on a per-job basis by a local exploitation firm. No definite merchandising set-up is maintained by station. REPRESENTATIVE Paul H. Raymer Company ♦ WDBJ ROANOKE— EST. 1924 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 930 Kc. POWER: 5000 Watts, a.; 1000, n. OWNED BY: Times-World Corp. OPERATED BY: Times-World Corp. BUSINESS ADDRESS: 124 West Kirk Ave. PHONE: 8131, 8132. STUDIO ADDRESS: 124 West Kirk Ave. TRANSMITTER LOCATION: Colonial Hgts., Roanoke. TIME ON THE AIR: 7:00 A.M. to 12:00 midnight. NEWSPAPER AFFILIATIONS: The Roanoke Times (morning); The Roanoke World News (evening). NEWS SERVICE: Asso- ciated Press News. TRANSCRIPTION SERV- ICES: NAB Library and World Broadcasting System Library. PERSONNEL President J. P. Fishburn Commercial Manager F. D. Kesler Artists' Bureau Head Mary Henson Station Manager Ray P. Jordan Publicity Director Marvin Naff Musical Director Mary Henson Chief Engineer Robert D. Avery POLICIES Does not accept liquor advertising except beer and light wines. No objection to foreign language accounts, but advises against them because of only 2 per cent foreign born popu- lation. Complete merchandising co-operation. Let- ters to dealers; window and store displays, newspaper publicity, etc. REPRESENTATIVES Craig & Hollingbery. Inc.. New York Sears & Ayer, Chicago 384 WASHINGTON Population 1,658,000 Number of Families 446,470 Number of Radio Homes 394,230 Retail Sales $528,709,000 Auto Registrations 499,760 KXRO "TWIN HARBOR" STATION ABERDEEN— EST. 1926 MUTUAL— DON LEE BROADCASTING CO. FREQUENCY: 1310 Kc. POWER: 250 Watts. OWNED BY: KXRO, Inc. OPERATED BY: KXRO. Inc. BUSINESS ADDRESS: Morck Hotel. PHONE: Aberdeen 4098 and 4099. STUDIO ADDRESS: Morck Hotel. TRANSMITTER LO- CATION: Finch Farms. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. (Daily); 9:00 A.M. to 11:00 P.M. (Sunday). NEWS SERVICE: Trans- radio press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President Harry R. Spence Commercial Manager Fred G. Goddard Chief Announcer W. M. McGoffin Publicity Director Edwin J. Alexander Musical Director Linda Flower Chief Engineer W. M. McGoffin POLICIES Beer and wine accepted, also foreign Ian guage accounts. . REPRESENTATIVE John Blair & Company ♦ KVOS BELLINGHAM— EST. 1929 MUTUAL— DON LEE FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: KVOS, Inc. OPERATED BY: KVOS, Inc. BUSINESS ADDRESS: Luther Bldg. PHONE: 4200-1627-34. TRANSMITTER LOCA- TION: Luther Bldg. TIME ON THE AIR: 6:30 A.M. to 11:00 P.M. NEWS SERVICE: Trans- radio Press. TRANSCRIPTION SERVICES: World Broadcasting System, C. P. MacGregor. PERSONNEL President Rogan Jones Advertising & Sales Manager .... Tom Schafer Musical Director Henry Ehlers Chief Engineer Joe Ernst POLICIES Hard liquor accounts are not accepted. KELA CENTRALIA AND CHEHALIS EST. 1937 MUTUAL— DON LEE FREQUENCY: 1440 Kc. POWER: 500 Watts. OWNED BY: Central Broadcasting Corp. OPERATED BY: Central Broadcasting Corp. BUSINESS ADDRESS: Centralia or Chehalis. PHONE: Chehalis 721— Centralia 721. STUDIO ADDRESS: Centralia or Chehalis. TIME ON THE AIR: 6:00 A.M. to 12:00 midnight. NEWS- PAPER AFFILIATIONS: Lewis County Advo- cate, Chehalis Bee Nugget, Centralia Tribune. NEWS SERVICE: Transradio Press. TRAN- SCRIPTION SERVICE: Standard Library. PERSONNEL President A. C. St. John General Manager J. Elroy McCaw Chief Announcer Paul Cor bin Sales Manager Joe Chy til Musical & Publicity Director Eddie Specht Chief Engineer Sam Norin POLICIES No hard liquor accounts accepted. REPRESENTATIVE John Blair & Company KRKO "THE VOICE OF EVERETT AND SNOHOMISH COUNTY" EVERETT— EST. 1923 MUTUAL— DON LEE FREQUENCY: 1370 Kc. POWER: 50 Watts. OWNED BY: Lee E. Mudgett. OPERATED BY: Lee E. Mudgett. BUSINESS ADDRESS: 300 Clark Bldg. PHONE: Main 5-2-6. STUDIO ADDRESS: 300 Clark Bldg. TIME ON THE AIR: 7:00 A.M. to 12:00 noon— 4:00 P.M. to 7:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL Chief Announcer Cliff e Hansen Station Manager Lee E. Mudgett Publicity Director Mary Kosher Musical Director Maynard Bordsen Chief Engineer Lee E. Mudgett POLICIES No liquor advertising accepted. REPRESENTATIVE Walter Biddick & Company 385 KOlllO AND nJR ARE THE ONLV aC RADIO STATIONS DELIVERING SEATTLE, TACOA1A and WESTERN WASHINGTON Primary Area C J Secondary Area Komo NBC • RED 5000 WATTS L.s. COMPLETE MARKET DATA AVAILABLE K J R NBC* BLUE 5000 WATTS SEATTLE • WASHINGTON NATIONAL. REPRESENTATIVE EDWARD PETRY & CO., INC. NEW YORK • CHICAGO • DETROIT • SAN FRANCISCO 386 KWLK LONGVIEW— EST. 1937 FREQUENCY: 780 Kc. POWER: 250 Watts. OWNED BY: Twin City Broadcasting Corp. OPERATED BY: Twin City Broadcasting Corp. BUSINESS ADDRESS: Longview. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Daytime. * Operating under C.P. issued by FCC at time of going to press. KGY "IN WASHINGTON'S CAPITOL CITY" OLYMPIA— EST. 1921 (non-Comm.) 1932 (Comm,) MUTUAL— DON LEE BROADCASTING SYSTEM FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: KGY, Inc. OPERATED BY: KGY. Inc. BUSINESS ADDRESS: 11th & Capitol Way. PHONE: 746-1006. STUDIO ADDRESS: 11th & Capitol Way. TRANSMITTER LOCATION: 11th & Capitol Way. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. (except Thursday — off at 7:30 P.M.) Silent Sunday. NEWS SERVICE: Trans- radio Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President Louis A. Wasmer Vice President Archie G. Taft Commercial Manager W. R. Taft Station Manager W. R. Taft Publicity Director Freda Tilden Musical Director Evelyn Krause Chief Engineer John H. Thatcher POLICIES No hard liquor advertising accepted. Merchandising: Placing of newspaper pub- licity; designing and distribution of placards, handbills, etc. REPRESENTATIVE John H. Blair & Co. KWSC "STATE COLLEGE ON THE AIR" PULLMAN— EST. 1922 FREQUENCY: 1220 Kc. POWER: 5000 Watts, d.; 1000 n. OWNED BY: State College of Wash. OPERATED BY: State College of Wash. BUSINESS ADDRESS: State College. PHONE: 376M. STUDIO ADDRESS: State College. TRANSMITTER LOCATION: Pullman. TIME ON THE AIR: 6:45 A.M. to 10:00 P.M. PERSONNEL President E. O. Holland Chief Announcer Del Bertholf Station Manager Kenneth E. Yeend Chief Engineer Larry Mallach POLICIES No commercial broadcasting whatsoever. KEEN "YOUR KEEN STATION" SEATTLE— EST. 1925 FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: KVL. Inc. OPERATED BY: KVL. Inc. BUSINESS ADDRESS: Smith Tower. PHONE: Seneca 0070. STUDIO ADDRESS: Smith Tower. TRANSMITTER LOCATION: Smith Tower. TIME ON THE AIR: 12:00 noon to 11:00 P.M. TRANSCRIPTION SERVICE: Usual. PERSONNEL President Arthur C. Dailey Commercial Manager Arthur C. Dailey Station Manager Arthur C. Dailey Sales Manager Hal Pearce Publicity Director H. Portor Publicity Director L. D. Woodruff Chief Engineer R. E. Reynolds POLICIES No liquor accounts accepted. Accepts for- eign language business. KIRO "THE FRIENDLY STATION" SEATTLE— EST. 1927 as K P C B COLUMBIA BROADCASTING SYSTEM FREQUENCY: 710 Kc. POWER: 1000 Watts. OWNED BY: Queen City Broadcasting Co. OPERATED BY: Queen City Broadcasting Co. BUSINESS ADDRESS: Cobb Bldg. PHONE: Seneca 1500. STUDIO ADDRESS: Cobb Bldg. TRANSMITTER LOCATION: 2nd and Union Sts. TIME ON THE AIR: 6:00 A.M. to 2:00 A.M. daily except Sunday. Sunday 7:00 A.M. to 1:00 A.M. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICES: Lang- Worth and Standard Radio. PERSONNEL President Louis K. Lear Commercial Manager Loren B. Stone Chief Announcer Maurice Rider Station Manager H. J. Quilliam Sales Manager J. A. Morton Publicity Director Henry M. Norton Chief Engineer James Hatfield POLICIES Does not accept hard liquor; takes foreign languages at specified hours. REPRESENTATIVE John Blair & Company ♦ KJR "SEATTLE'S PIONEER RADIO STATION" SEATTLE— EST. 1921 NBC (PACIFIC COAST BLUE) FREQUENCY: 970 Kc. POWER: 5000 Watts. OWNED BY: National Broadcasting Co. OP- ERATED BY: Fisher's Blend Station, Inc. 387 BUSINESS ADDRESS: Skinner Bldg. PHONE: Elliott 5890. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 2600 26th Ave., S. W. TIME ON THE AIR: (daily) 7:00 A.M. to 12:00 P.M. (Sunday) 8:00 A.M. to 11:00 P.M. NEWS SERVICE: United Press. TRAN- SCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President O. W. Fisher Commercial Manager H. M. Feltis Advertising Manager H. M. Feltis Chief Announcer Bennett Fisher Station Manager Birt F. Fisher Sales Manager H. M. Feltis Publicity Director Bob Ackerley Chief Engineer Francis Brott POLICIES Accepts no hard liquor advertising. Ac- cepts Scandinavian (foreign) language ac- counts. Limit to 10 per cent commercial con- tent. REPRESENTATIVE Edward Petry & Co., Inc. KOL SEATTLE— EST. 1922 MUTUAL— DON LEE FREQUENCY: 1270 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Seattle Broad- casting Co. OPERATED BY: Same. BUSINESS ADDRESS: Northern Life Tower. PHONE: Main 2312. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: 1110 West Florida. TIME ON THE AIR: 6:30 A.M. to 12:00 midnight. NEWS SERVICES: Transradio Press, local news through Seattle Post Intelligencer. TRAN- SCRIPTION SERVICES: World Broadcasting System, NAB Library. PERSONNEL Vice President Archie Taft Commercial Manager E. D. Pederson Chief Announcer Wilson Arthur Edwards Station Manager E. D. Pederson Publicity Director Margaret Emahiser Musical Director Don Isham Chief Engineer A. L. Henderson POLICIES Liquor advertising not acceptable. REPRESENTATIVE John Blair & Co. KOMO "FISHER'S BLEND STATION" SEATTLE— EST. 1925 NBC (PACIFIC COAST RED) FREQUENCY: 920 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Fisher's Blend Station Inc. OPERATED BY: Same. BUSINESS ADDRESS: Skinner Bldg. PHONE: Elliott 5890. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 2600 26th Ave.. S. W. TIME ON THE AIR: (daily) 7:00 A.M. to 12:00 midnight. (Sunday) 8:00 A.M. to 11:00 P.M. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President O. W. Fisher Commercial Manager H. M. Feltis Advertising Manager H. M. Feltis Chief Announcer Bennett Fisher Station Manager Birt F. Fisher Sales Manager H. M. Feltis Publicity Director Bob Ackerley Chief Engineer Francis Brott POLICIES Accepts no hard liquor advertising, or for- eign language accounts. Commercial con- tent limited to 10 per cent of program time. We have no special merchandising feature. We send out all publicity releases to the pub- lications using radio news. REPRESENTATIVE Edward Petry & Co., Inc. KRSC SEATTLE— EST. 1926 FREQUENCY: 1120 Kc. POWER: 250 Watts. OWNED BY: Radio Sales Corp. OPERATED BY: Radio Sales Corp. BUSINESS ADDRESS: 819 Fairview Place. PHONE: Elliot 3480. STU- DIO ADDRESS: 819 Fairview Place. TRANS- MITTER LOCATION: 819 Fairview Place. TIME ON THE AIR: 24 hours daily. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Lang-Worth. PERSONNEL President P. K. Leberman Commercial Manager R. C. Fuller Chief Announcer Ted Bell Station Manager Robt. E. Priebe Publicity Director E. B. Rivers Musical Director Robt. S. McCaw Chief Engineer George A. Freeman POLICIES No liquor, wine or beer; no foreign language accounts; no proprietary medicine accounts. Merchandising: Supports advertisers with publicity in sixteen weekly community news- papers. Circulation 80,000. Arranges window displays, and contacts local distributors. REPRESENTATIVE Joseph Hershey McGillvra KTW "FOR THE GOSPEL AND THE CONSTITUTION" SEATTLE— EST. 1919 FREQUENCY: 1220 Kc. POWER: 1000 Watts. OWNED BY: The First Presbyterian Church of Seattle. OPERATED BY: Same. BUSINESS 388 ADDRESS: 7th & Spring Sts. PHONE: Main 4177, Main 2056. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: (Sunday) 10:00 A.M. to 10:00 P.M. (Thursday) 7:30 P.M. to 10:30 P.M. (Shares time with radio station KWSC.) PERSONNEL President Dr. M. A. Matthews Chief Announcer Gene Freeman Mrs. C. R. Foss Station Manager Dr. M. A. Matthews Musical Director Mrs. C. R. Foss Chief Engineer James S. Ross POLICIES No advertising or commercial programs. Church programs and broadcasts only. KXA SEATTLE— EST. 1928 FREQUENCY: 760 Kc. POWER: 500 LS-250 n. OWNED BY: American Radio Telephone Co. OPERATED BY: American Radio Telephone Co. BUSINESS ADDRESS: 314 Bigelow Bldg. PHONE: Seneca 1000-1001. STUDIO ADDRESS: 314 Bigelow Bldg. TRANSMITTER LOCATION: 314 Bigelow Bldg. TIME ON THE AIR: 6:30 A.M. to sundown; 10:00 P.M. to 3:00 A.M. (9:00 P.M. during eastern daylight saving time). PERSONNEL President R. F. Meggee Chief Announcer Jackson Latham Station Manager Florence Wallace Chief Engineer Maurice M. McMullen POLICIES Accepts beer and light wines. Foreign lan- guage accounts accepted if accompanied by translations. No patent medicines accepted. KFIO SPOKANE— EST. 1922 FREQUENCY: 1120 Kc. POWER 100 Watts. OWNED BY: Spokane Broadcasting Co. OP- ERATED BY: Spokane Broadcasting Co. BUSI- NESS ADDRESS: 526 Riverside Ave. STUDIO ADDRESS: 526 Riverside Ave. TRANSMITTER LOCATION: 204 Norfolk and 408 Vz West Sprague Ave., Spokane. TIME ON THE AIR: 6:00 A.M. to local sunset. PERSONNEL President A. L. Smith KFPY "THE PIONEER BROADCASTING STATION OF THE INLAND EMPIRE" SPOKANE— EST. 1922 CBS— PACIFIC NORTHWEST NETWORK FREQUENCY: 890 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Symons Broadcasting Co.. Inc. OPERATED BY: Same. BUSINESS ADDRESS: Symons Bldg. PHONE: Main 1218. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: RFD 3. TIME ON THE AIR: (Daily) 6:30 A.M. to midnight; (Sunday) 8:00 A.M. to midnight. NEWS SERVICE: United Press. PERSONNEL President T. G. Symons, Jr. Commercial Manager Arthur L. Bright Chief Announcer Ralph W. Rogers Vice-President Arthur L. Bright Sales Manager Arthur L. Bright Publicity Director R. W. Brazeal Musical Director James B. Clark Chief Engineer George Langford POLICIES Hard liquor advertising not acceptable. Programs and announcements are subject to censorship by station and to rules of FCC. Arrangements for broadcast must be made two weeks in advance. If possible, talent pro- grams should be closed three weeks in ad- vance. Announcements, talks and recorded programs ten days in advance. Station maintains a continuity department available to advertiser at no additional charge. REPRESENTATIVES Joseph H. McGillvra (New York, Chicago) Walter Biddick Co. (Los Angeles, San Francisco) KGA SPOKANE— EST. 1926 NBC (BLUE)— NORTHWEST TRIANGLE CHAIN FREQUENCY: 1470 Kc. POWER: 5000 Watts. OWNED BY: Louis Wasmer. OPERATED BY: Louis Wasmer. BUSINESS ADDRESS: Radio Central Bldg. PHONE: M 5383. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Spokane. TIME ON THE AIR: Full time. PERSONNEL Station Manager Louis Wasmer Assistant Manager Harvey Wixson REPRESENTATIVE Edward Petry & Company KHQ "TELLING THE WORLD" SPOKANE— EST. 1920 NATIONAL BROADCASTING CO.— (RED) FREQUENCY: 590 Kc. POWER: 5000 Watts. d.; 1000 Watts, n. OWNED BY: Louis Wasmer. OPERATED BY: Louis Wasmer. BUSINESS ADDRESS: Radio Central Bldg. PHONE: M- 5383. STUDIO ADDRESS: Radio Central Bldg. TRANSMITTER LOCATION: 41st and Beigel Sts. TIME ON THE AIR: 6:45 A.M. to 12:00 midnight. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: NBC Thesaurus and has Studio Recording Equipment. 389 PERSONNEL President Louis Wasmer Chief Announcer Harry Lantry Station Manager Harvey Wixson Assistant Manager Herb Wixson Musical Director Marian Boyle Chief Engineer A. G. Sparling POLICIES No hard liquor accounts accepted. REPRESENTATIVE Edward Petry & Co., Inc. KMO "THE VOICE OF TACOMA" TACOMA— EST. 1922 MUTUAL— DON LEE NETWORK FREQUENCY: 1330 Kc. POWER: 1000 Watts. OWNED BY: KMO, Inc. OPERATED BY: KMO. Inc. BUSINESS ADDRESS: 9 14% Broadway. PHONE: Main 4144. STUDIO ADDRESS: 914V2 Broadway. TRANSMITTER LOCATION: Wi miles east of Tacoma. TIME ON THE AIR: 6:00 A.M. to 12:00 midnight. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICES: World Broadcasting System; NAB Library. PERSONNEL President Carl E. Haymond Commercial Manager Jack Buchanan Advertising Manager Roscoe Smith Chief Announcer Harry Jordan Station Manager Carl E. Haymond Sales Manager Jack Buchanan Publicity Director Larry Huesby Musical Director Larry Huesby Chief Engineer Joe Kolesar POLICIES No liquor advertising. Accepts foreign lan- guage accounts. Advertise all of commercial accounts in "Shopping News." REPRESENTATIVE John Blair & Company KYI "THE PUGET SOUND STATION" TACOMA— EST. 1929 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 570 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Puget Sound Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: W. R. Rust Bldg. PHONE: BR. 4211, 2. 3-Tacoma; Ma. 1171-Seattle. STUDIO ADDRESS: W. R. Rust Bldg.-Tacoma. Olympic Hotel-Seattle. TRANSMITTER LO- CATION: Vashon Island. TIME ON THE AIR: 6:00 A.M. to midnight. NEWSPAPER AFFILI- ATION: Tacoma News Tribune. NEWS SERV- ICE: Associated Press (non-commercial). PERSONNEL President Vernice Boulianne Commercial Manager Edward J. Jansen Advertising Manager Elvin E. Evans Chief Announcer .H. J. McAllister Station Manager Vernice Boulianne Sales Manager Edward J. Jansen Publicity Director Dorothy Doernbecher Musical Director Gunnar Anderson Chief Engineer James W. Wallace POLICIES Does not accept foreign language or hard liquor accounts. Merchandising: Station makes every effort to cooperate with accounts in special mer- chandising or exploitation features — such as letters to the trade, personal contacts, news- paper publicity stories, etc. REPRESENTATIVE Free & Peters, Inc. KUJ "SERVING THE NORTHWEST'S RICHEST AGRICULTURAL AREA" WALLA WALLA— EST. 1928 FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: KUJ, Inc. OPERATED BY: KUJ, Inc. BUSINESS ADDRESS: 2nd and Rose Sts. PHONE: 1230. STUDIO ADDRESS: 2nd and Rose Sts. TRANSMITTER LOCATION: 2nd and Rose Sts. TIME ON THE AIR: 6:30 A.M. to 10:00 P.M. NEWS SERVICE: Transradio News. TRANSCRIPTION SERVICE: World Broadcast- ing System. PERSONNEL President H. E. Studebaker Commercial Manager Jerry Jensen Advertising Manager Norval Armes Chief Announcer Dick Crombie Station Manager H. E. Studebaker Sales Manager Jerry Jensen Publicity Director Esther Engelhardt Musical Director Roy Dorr Chief Engineer Milton MacLafferty POLICIES No liquor accounts accepted. REPRESENTATIVES Cox & Tanz, Philadelphia Sears & Ayer, Chicago Walter Biddick Co., Pacific Coast KPQ WENATCHEE— EST. 1930 MUTUAL— DON LEE BROADCASTING COMPANY FREQUENCY: 1500 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Wescoast Broadcasting Co. OPERATED BY: Wescoast Broadcasting Co. BUSINESS ADDRESS: KPQ 390 Bldg. PHONE: 45 and 875. STUDIO ADDRESS: KPQ Bldg. TIME ON THE AIR: 7:00 A.M. to 11:15 P.M. (Daily); 9:00 A.M. to 11:15 P.M. (Sunday). NEWS SERVICE: Transradio News. TRANSCRIPTION SERVICE: World Broadcast- ing System; C. P. MacGregor; NBC Thesaurus. PERSONNEL President Rogan Jones Commercial Manager John K. Dykeman Advertising Manager John K. Dykeman Chief Announcer Pat Hayes Station Manager Cole E. Wylie Sales Manager Cole E. Wylie Publicity Director Fred W. Purdom Chief Engineer Lon Hunt POLICIES Accepts beer and wine accounts. Gives publicity in all news casts; sales force gives advertisers special cooperation. KIT "VOICE OF THE YAKIMA VALLEY" YAKIMA— EST. 1929 MUTUAL— DON LEE BROADCASTING SYSTEM FREQUENCY: 1250 Kc. POWER: 500 LS-250 Watts, n. OWNED BY: Carl E. Haymond. OP- ERATED BY: Carl B. Haymond. BUSINESS ADDRESS: lOO1^ E. Yakima Ave. PHONE: 8115, 8116, 4513. STUDIO ADDRESS: 109V2 E. Yakima Ave. TRANSMITTER LOCATION: Old Town, Wn. TIME ON THE AIR: 6:30 A.M. to 12:00 midnight. NEWS SERVICE: Trans- radio News. TRANSCRIPTION SERVICES: World Broadcasting System. C. P. MacGregor Program Service. PERSONNEL President Carl E. Haymond Commercial Manager J. A. Murphy Chief Announcer Bob Dyal Resident Station Manager J. A. Murphy Sales Manager J. A. Murphy Publicity Director P. Wick Musical Director Harrison Miller Chief Engineer H. B. Murphy POLICIES Accepts beer and wine advertising, also foreign language accounts. Will set up dealer displays in territory within five mile radius of station and will mail out dealer helps at cost to advertiser. REPRESENTATIVE John Blair & Company WEST VIRGINIA Population 1,865,000 Number of Families 396,100 Number of Radio Homes 274,900 Retail Sales $332,190,000 Auto Registrations 280,015 WHIS BLUEFIELD FREQUENCY: 1410 Kc. POWER: 1000 Watts, d.; 500 watts, n. OWNED BY: Daily Tele- graph Printing Co. OPERATED BY: Daily Telegraph Printing Co. BUSINESS ADDRESS: Bodell Bldg. STUDIO ADDRESS: Bodell Bldg. TRANSMITTER LOCATION: Bluefield. TIME ON THE AIR: Week days, 6:15 A.M. to 10:00 P.M. Sundays, 9:00 A.M. to 9:00 P.M. NEWS- PAPER AFFILIATION: Bluefield Daily Tele- graph. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL Manager C. H. Murphy, Jr. POLICIES Advertising of alcoholic beverages not ac- cepted, excepting beer and wine. Merchandising service available. REPRESENTATIVE E. Katz Special Advertising Agency WCHS CHARLESTON— EST. 1927 CBS— WEST VIRGINIA NETWORK FREQUENCY: 580 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: John A. Ken- nedy. OPERATED BY: M. C. Watters, Sta- tion Manager. BUSINESS ADDRESS: Lee St. 391 PHONE: 2-8131-2-3-4. STUDIO ADDRESS: Lee St. TRANSMITTER LOCATION: 6 miles from Charleston. TIME ON THE AIR: 6:00 A.M. to 12:30 A.M. NEWS SERVICE: United Press. MAINTAINS ARTISTS' BUREAU. TRANSCRIP- TION SERVICE: Associated Service. PERSONNEL President John A. Kennedy Commercial Manager E. B. Ferguson Artists' Bureau Head P. Dressier Chief Announcer J. Foster Station Manager D. E. Kendrick Sales Manager E. Ferguson Publicity Director J. P. Grose Musical Director H. McWhorter Chief Engineer Odes Robinson POLICIES Accepts liquor advertising. Foreign lan- guage programs accepted at certain hours. Complete merchandising service available at cost. REPRESENTATIVE Edward Petry Co. ♦ WBLK "CLARKSBURG'S OWN RADIO STATION" CLARKSBURG— EST. 1937 THE WEST VIRGINIA NETWORK FREQUENCY: 1370 Kc. POWER: 100 waits. OWNED BY: The Exponent Company. OP- ERATED BY: Same. BUSINESS ADDRESS: Clarksburg. PHONE: 3040. STUDIO AD- DRESS: Robinson Grand Theater Bldg. TRANS- MITTER LOCATION: Glen Elk No. 2. TIME ON THE AIR: 6:00 A.M. to 12:00 P.M. NEWS- PAPER AFFILIATION: The Clarksburg Ex- ponent. NEWS SERVICE: United Press. TRANSCRIPTON SERVICE: NBC Thesaurus. PERSONNEL President John A. Kennedy Commercial Manager M. F. Meyer Chief Announcer Joseph Herget Station Manager M. F. ("Monte") Mayer Sales Manager Meyer ("Mike") Layman Chief Engineer Wm. P. Heitzman POLICIES No stated special program policies. ♦ WMMN "MONONGAHELA VALLEY STATION" FAIRMONT— EST. 1928 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 890 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: Monongahela Valley Broadcasting Co. OPERATED BY: Monongahela Valley Broadcasting Co. BUSI- NESS ADDRESS: 208 Adams St. PHONE: 3100. STUDIO ADDRESS: 208 Adams St. TRANS- MITTER LOCATION: Monongah. TIME ON THE AIR: 6:30 A.M. to 1:00 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Standard Transcriptions. PERSONNEL President George B. Storer Commercial Manager R. C. Warden Artists' Bureau Head Murrell Poor Chief Announcer Howard Wolfe Station Manager O. J. Kelchner Sales Manager O. J. Kelchner Publicity Director C. W. Swiger Musical Director Murrell Poor Chief Engineer Clyde Heck POLICIES Liquor accounts accepted after 10:30 at night. Station will cooperate to any reasonable extent with advertisers on merchandising program. REPRESENTATIVE John Blair & Company WSAZ HUNTINGTON— EST. 1927 FREQUENCY: 1190 Kc. POWER: 1000 Watts. OWNED BY: WSAZ. Inc. OPERATED BY: WSAZ, Inc. BUSINESS ADDRESS: 927 Vz 4th Ave. PHONE: 4106. STUDIO ADDRESS: 927 Vz 4th Ave. TRANSMITTER LOCATION: Pleasant Heights. TIME ON THE AIR: 6:00 A.M. to 8:00 P.M. NEWSPAPER AFFILIA- TIONS: Huntington Publishing Co. NEWS SERVICE: Local. TRANSCRIPTION SERVICES: Standard Radio, MacGregor, Lang-Worth. PERSONNEL President W. C. McKellar Commercial Manager J. H. Henry Advertising Manager V. C. Bailey Chief Announcer C. Schroeder Station Manager W. C. McKellar Sales Manager J. H. Henry Publicity Manager V. C. Bailey Musical Director Charles Schroeder Chief Engineer Glenn E. Chase POLICIES Beer and wines and foreign language ac- counts accepted. Will make coincidental surveys, retail out- let surveys, furnish newspaper, billboard, and direct mail counsel and copy, outlet contacts, newspaper publicity, etc., at expense — on cost basis — of advertiser. WPAR PARKERSBURG— EST. 1935 CBS— WEST VIRGINIA NETWORK FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: Ohio Valley Broadcasting Corp. OPERATED BY: Ohio Valley Broadcasting 392 Corp. BUSINESS ADDRESS: 107 Vz Market St. TRANSMITTER LOCATION: Gihon Road, Pet- ersburg. TIME ON THE AIR: 6:30 A.M. to 12:30 P.M. Unlimited. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus Library. PERSONNEL President John A. Kennedy Chief Announcer Paul Schimmel Station Manager L. L. "Jake" Jaquier Sales Manager Abe Rauch Musical Director Sarah Heermans Chief Engineer Marion McDowell POLICIES Continuity requirements to be met on liquor and foreign language accounts. Normal contacts made with dealers and distributors, circulars and letters written and mailed; special display cards furnished and distributed; special directional announcements made. WWVA "THE FRIENDLY VOICE FROM OUT OF THE HILLS OF WEST VIRGINIA" WHEELING— EST. 1926 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1160 Kc. POWER: 5000 Watts. OWNED BY: West Virginia Broadcast- ing Co. OPERATED BY: West Virginia Broad- casting Co. BUSINESS ADDRESS: Hawley Bldg. PHONE: Wheeling 5383. STUDIO AD- DRESS: Hawley Bldg. TRANSMITTER LOCA- TION: Near West Liberty. TIME ON THE AIR: Opening 6:00 A.M. — Closing varies due to time division from 8:00 P.M. to 2:00 A.M. NEWSPAPER AFFILIATION: Greater Wheeling Home Talk. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Fairchild-Morse Re- cording Equipment. PERSONNEL President George B. Storer Commercial Manager George W. Smith Station Manager George W. Smith Sales Manager George W. Smith Publicity Director Paul J. Miller Chief Engineer Glenn G. Boundy POLICIES Accepts only advertising for beer — up to 6 per cent alcoholic content. REPRESENTATIVE John Blair & Company WISCONSIN Population 2,926,000 Number of Families 705,825 Number of Radio Homes 653,650 Retail Sales $871,832,000 Auto Registrations 835,178 WEAU EAU CLAIRE FREQUENCY: 1050 Kc. POWER: 1000 Watts. OWNED BY: Central Broadcasting Co. OPER- ATED BY: Central Broadcasting Co. BUSINESS ADDRESS: 203 S. Barstow St. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Eau Claire. TIME ON THE AIR: Shares lime with KFBI. NEWSPAPER AFFILIATION: Su- perior Evening Telegram. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL Manager John J. Stack REPRESENTATIVE Craig & Hollingbery, Inc. KFIZ FOND-DU-LAC— EST. 1922 WISCONSIN RADIO NETWORK FREQUENCY: 1420 Kc. POWER: 100 watts. OWNED BY: Reporter Printing Co. OP- ERATED BY: Reporter Printing Co. BUSINESS ADDRESS: 18 W. 1st St. PHONE: 356. STUDIO ADDRESS: 18 W. 1st St. TRANSMITTER LO- CATION: 18 W. 1st St. TIME ON THE AIR: 8:00 a.m. to 9:00 p.m. (full time license). NEWSPAPER AFFILIATIONS: Fond-du-Lac Commonwealth Reporter. NEWS SERVICE: United Press. REPRESENTATIVE Small & Brewer, Inc. 393 WHBY "VOICE OF THE FOX RIVER VALLEY" GREEN BAY— EST. 1925 WISCONSIN RADIO NETWORK FREQUENCY: 1200 Kc. POWER: 250 watts, d.; 100 watts, n. OWNED BY: WHBY, Inc. OPERATED BY: WHBY, Inc., subsidiary of St. Norbert College. BUSINESS ADDRESS: Bellin Bldg. PHONE: Adams 1, Adams 2. STUDIO ADDRESS: Bellin Bldg. TRANSMIT- TER LOCATION: W. De Pere. TIME ON THE AIR: Daily 7:00 a.m. to 10:00 p.m., Sunday 9:00 a.m. to 10:00 p.m. MAINTAINS ARTIST BUREAU. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: World Broadcast- ing System, NBC Thesaurus, C. P. MacGregor. PERSONNEL President B. H. Pennings Commercial Manager Val Schneider Artists Bureau Head Em Owen Chief Announcer Bert Mulroy Station Manager J. A. Wagner Sales Manager W. C. Wester Publicity Director Alf. W. Michel Musical Director Em Owen Chief Engineer Wallace J. Stangel POLICIES No special restrictions as long as ethics of various firms and advertising rules are ob- served. Merchandising department which has staged special sales drives in connection with intro- ducing products into the territory by contact- ing retail outlets. The Radio Beacon, 16- page weekly radio magazine, Alf. W. Michel, editor, is published by WHBY, Inc., and ad- vertisers may use space in this .publication to tie up with radio programs. Publication has circulation of 10,000 in the station's lis- tening radius. REPRESENTATIVE Small & Brewer, Inc. WTAQ GREEN BAY— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1330 Kc. POWER: 1000 watts. OWNED BY: WHBY, Inc. OPERATED BY: WHBY, Inc., subsidiary of St. Norbert Col- lege. BUSINESS ADDRESS: Bellin Bldg. PHONE: Adams 1, Adams 2. STUDIO AD- DRESS: Bellin Bldg. TRANSMITTER LOCA- TION: W. De Pere. TIME ON THE AIR: Daily 7:00 a.m. to 12:00 midnight; Sundays 10:00 a.m. to 12:00 midnight. MAINTAINS ARTISTS BUREAU. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: World Broadcast- ing System. C. P. MacGregor, NBC Thesaurus. PERSONNEL President B. H. Pennings Commercial Manager Val Schneider Artists Bureau Head Em Owen Chief Announcer Bert Mulroy Station Manager J. A. Wagner Sales Manager W. C. Wester Publicity Director .Alf. W. Michel Musical Director Em Owen Chief Engineer Wallace J. Stangel POLICIES No restrictions aside from requiring ethics of advertising be observed strictly in handling of any account. Merchandising department and The Radio Beacon. Former department makes merchan- dising contacts while Beacon is weekly radio magazine containing weekly logs of stations heard in territory and interesting radio news from the local station and from networks. Circulation 10,000. REPRESENTATIVE Small & Brewer WCLO JANESVILLE— EST. 1930 WISCONSIN BROADCASTING COMPANY FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Gazette Print- ing Co. OPERATED BY: Same. BUSINESS ADDRESS: 200 E. Milwaukee St. PHONE: 2505. STUDIO ADDRESS: 200 E. Milwaukee St. TRANSMITTER LOCATION: S. Oakhill Ave. TIME ON THE AIR: 7:00 A.M. to 10:00 P.M. NEWSPAPER AFFILIATION: The Janes- ville Daily Gazette. NEWS SERVICE: Trans- radio Press and 135 local newspaper corres- pondents. MAINTAINS ARTISTS' BUREAU. TRANSCRIPTION SERVICE: NBC Thesaurus, and Standard Library. PERSONNEL President S. H. Bliss Commercial Manager V. A. Weber Advertising Manager V. A. Weber Artists' Bureau Head John Dixon Chief Announcer Chas. Lueth Station Manager John Dixon Sales Manager Thos. G. Murphy Publicity Director Villette DuCray Musical Director Delia Deen Orr Chief Engineer Chas. Brannen POLICIES No liquor advertising. Foreign language ac- counts accepted. Patent medicine accounts must first be approved by management. Merchandising: All commercial programs exploited through the news columns of the Janes ville Daily Gazette, with 15,000 circula- tion, 35-mile radius. Art Department will plan and produce point of sale display tie-up and merchandising department works with field representatives. Weekly bulletins to entire drug and grocery mailing list publicizes new 394 programs. Several currently running test cam- paigns produced and exploited through close cooperation with agencies. REPRESENTATIVE Small & Brewer WKBH "CONNECTING LINK BETWEEN CHICAGO AND MINNEAPOLIS" LA CROSSE COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1380 Kc. POWER: 1000 watts. OWNED BY: WKBH, Inc. OPERATED BY: WKBH, Inc. BUSINESS ADDRESS: Radio Building. 409 Main St. PHONE: 450. STUDIO ADDRESS: Radio Building, 409 Main St. TRANSMITTER LOCATION: R.F.D., La Crosse. TIME ON THE AIR: 6:00 a.m. to 11:00 p.m. NEWS SERVICES: Transradio Press, Our own reporter to cover local news. TRANSCRIP- TION SERVICE: World Broadcasting System. PERSONNEL President Otto M. Schlabach Commercial Manager Chas. F. Callaway Advertising Manager Chas. F. Callaway Program Director Bernice Callaway Station Manager Otto M. Schlabach Sales Manager Chas. F. Callaway Publicity Director Chas. F. Callaway Musical Director Johan Fossum Chief Engineer Al Leeman POLICIES No liquor advertising accepted. Beer and foreign language programs accepted if pro- grams are up to standard compared with other programs broadcast over WKBH. Advance spot announcements. Personal calls on dealers in La Crosse and Winona. Letters to outside dealers. Advance publicity in city and country papers. Full cooperation with client to bring desired results. REPRESENTATIVE Small & Brewer Inc. WHA MADISON— EST. 1937 FREQUENCY: 940 Kc. POWER: 5000 Watts. OWNED BY: University of Wisconsin. OPER- ATED BY: University of Wisconsin. BUSI- NESS ADDRESS: Madison. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 8:00 A.M. to local sunset. PERSONNEL Director H. B. McCarty POLICIES Station does not sell time. WIBA MADISON— EST. 1924 NBC (Red and Blue) FREQUENCY: 1280 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Badger Broad- casting Co. OPERATED BY: Badger Broad- casting Co. BUSINESS ADDRESS: 111 King St. PHONE: Fairchild 8800. STUDIO ADDRESS: 111 King St. TRANSMITTER LOCATION: Rt. 5. Madison. TIME ON THE AIR: 7:00 A.M. to midnight. NEWSPAPER AFFILIATIONS: The Capital Times, Wisconsin State Journal, Daily Cardinal. NEWS SERVICE: United Press, and own local news bureau. TRANSCRIPTION SERVICES: World Broadcasting System, NBC Thesaurus. PERSONNEL President William T. Erjue Commercial Manager W. E. Walker Advertising Manager W. E. Walker Program Manager K. F. Schmitt Publicity Director K. F. Schmitt Musical Director Dr. Sigfrid Prager Chief Engineer M. F. Chapin POLICIES No liquor advertising accepted. Merchandising occasionally and to a limited extent. REPRESENTATIVE Small & Brewer (Chicago) W'OMT MANITOWOC— EST. 1926 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: Francis M. Kadow. OPERATED BY: Same. BUSINESS ADDRESS: Radio Bldg. PHONE: 1 67-400 W. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 11110 Washing- ton St. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. NEWS SERVICE: United Press. TRAN- SCRIPTION SERVICE: World Broadcasting System. PERSONNEL General Manager R. Shireman Chief Announcer W. Sears Station Manager F. M. Kadow Sales Manager E. Cobb Chief Engineer W. Dubin POLICIES No restrictions on liquor and beer adver- tisements. No foreign language accounts ac- cepted. Merchandising through window card sup- plied by station and placed on long term accounts. Also movie trailers for outstanding program accounts. WE MP "THE FRIENDLY STATION" MILWAUKEE— EST. 1935 FREQUENCY: 1310 Kc. POWER: 100 watts. OWNED BY Milwaukee Broadcasting Co. OP- ERATED BY: Milwaukee Broadcasting Co. BUSINESS ADDRESS: 710 N. Plankinte. PHONE: Marquette 7722. STUDIO ADDRESS: 711 Empire Bldg. TRANSMITTER LOCATION: 395 710 Empire Bldg. TIME ON THE AIR: Sunup to local Sunset. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: NAB Transcription Service. PERSONNEL President H. L. Mount Commercial Manager Gene T. Dyer Advertising Manager Glenn Roberts Chief Announcer Chas. La Force Station Manager C. J. Lanphier Sales Manager Roy O. Pearson Publicity Director Chas. A. La Force Musical Director Florence Bettry-Kelly Chief Engineer Raymond Host POLICIES Accept liquor and foreign language pro- grams, subject to station supervision. REPRESENTATIVE Weston, Frykman and Allen W IS N MILWAUKEE— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1120 Kc. POWER: 1000 watts. OWNED BY: Hearst Radio. Inc. OPERATED BY: Hearst Radio, Inc. BUSINESS ADDRESS: 123 W. Michigan. PHONE: Daly 3900. STUDIO ADDRESS: 123 W. Michigan. TRANSMITTER LOCATION: 231 W. Michigan. TIME ON THE AIR: 6:00 a.m. to 12:00 midnight. NEWS- PAPER AFFILIATIONS: Milwaukee News, Mil- waukee Sentinel, Sunday News-Sentinel. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICE: Associated Library. PERSONNEL Station Manager G. W. Grignon Sales Manager R. N. Weil Publicity Director E. Williams Musical Director E. Krebs Chief Engineer D. A. Weller POLICIES Liquor accounts after 10 p.m. with live talent only. Promote new programs over air. REPRESENTATIVE Hearst Radio Inc. WTMJ MILWAUKEE— EST. 1927 NATIONAL BROADCASTING CO. FREQUENCY: 620 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: The Milwau- kee Journal. OPERATED BY: The Milwaukee Journal. BUSINESS ADDRESS: Milwaukee. PHONE: Marquette 6000. STUDIO ADDRESS: 333 W. State St. TRANSMITTER LOCATION: 12 miles west of Milwaukee on Blue Mound Road. TIME ON THE AIR: 6:30 a.m. to 12:30 a.m. MAINTAINS ARTISTS BUREAU. NEWS- PAPER AFFILIATIONS: The Milwaukee Journal. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: Associated Li- brary, Thesaurus Library, Standard Library, Standard Popular Supplement Library. PERSONNEL Station Manager D. B. Abert Asst. Manager R. G. Winnie Commercial Manager Wm. F. Dittman Artists Bureau Head L. W. Herzog Chief Announcer Robt. Heiss Continuity Director Russ W. Tolg Publicity Director Harry Elored Musical Director Wm. J. Benning Chief Engineer D. W. Gellerup POLICIES No liquor advertising. Foreign language ac- counts not encouraged. Furnishes special merchandising on cost basis. REPRESENTATIVE Edward Petry & Company ♦ WIBU "THE FRIENDLY FARMER STATION" POYNETTE— EST, 1925 WISCONSIN RADIO NETWORK FREQUENCY: 1210 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: Wm. C. For- rest. OPERATED BY: Same. BUSINESS AD- DRESS: Poynette. PHONE: 97R5. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to 10:00 P.M. NEWSPAPER AFFILIATION: Baraboo News Republic. NEWS SERVICE: United Press, Transradio Press. TRANSCRIPTION SERVICES: Standard Radio, Radio Transcrip- tion Company. PERSONNEL Station Manager Wm. C. Forrest Chief Announcer Donald Zook Chief Engineer Leonard Doese POLICIES Policy governed by station belief in main- taining programs in public interest. Merchandising: Station has studios in five communities: namely, Poynette, Portage, Bara- boo, Madison and Beaver Dam. This close contact with the social and distribution areas surrounding these communities makes pos- sible merchandising effectiveness in a large general area which extends generally to WIBU full coverage. ♦ WRJN RACINE— EST. 1926 FREQUENCY: 1370 Kc. POWER: 250 Watts. OWNED BY: Racine Broadcasting Corp. OP- ERATED BY: WRJN Staff Assoc. BUSINESS ADDRESS: American Bank Bldg. PHONE: Jackson 290. STUDIO ADDRESS: Same. 396 TRANSMITTER LOCATION: Mt. Pleasant. TIME ON THE AIR: 8:00 A.M. to 11:00 P.M. NEWSPAPER AFFILIATIONS: Racine Journal- Times. NEWS SERVICE: Transradio Press, AP and UP. TRANSCRIPTION SERVICES: NBC Thesaurus and Lang-Worth. MAIN- TAINS ARTISTS BUREAU. PERSONNEL President F. R. Starbuck Commercial Manager H. S. Mann Advertising Manager H. J. Newcomb Artists Bureau Head R. W. Conrad Chief Announcer R. W. Conrad Station Manager H. S. Mann Sales Manager H. J. Newcomb Publicity Director Kent Owens Musical Director R. W. Conrad Chief Engineer F. Lee Dechant POLICIES Internal medicine accounts accepted only on approval of station management. REPRESENTATIVES Small & Brewer, Chicago Spot Broadcasting, New York ♦ WHBL SHEBOYGAN— EST. 1927 FREQUENCY: 1300 Kc. POWER: 250 watts. OWNED BY: Press Publishing Co. OP- ERATED BY: Press Publishing Co. BUSINESS ADDRESS: Sheboygan. PHONE: 1900. STUDIO ADDRESS: 636 Center Ave. TRANSMITTER LOCATION: R R 3 Sheboygan. Wis. TIME ON THE AIR: 7:00 a.m. to 11:00 p.m. NEWS- PAPER AFFILIATIONS: Sheboygan Press. NEWS SERVICE: United Press Radio Wire. MAINTAINS ARTIST BUREAU. TRANSCRIP- TION SERVICE: World Broadcasting Co., Standard Transcription Service, NBC Thesau- rus. PERSONNEL President C. E. Broughton Commercial Manager H. P. Furstenau Chief Announcer Glen James Bus. Mgr H. H. Born Publicity Director E. Zufelt Musical Director M. J. Pape Chief Engineer Herbert Mayer POLICIES Merchandise manager calls on the trade in trading area. WLBL "WISCONSIN LAND OF BEAUTIFUL LAKES" STEVENS POINT— EST. 1924 FREQUENCY: 900 Kc. POWER: 5000 watts. OWNED BY: State of Wisconsin-Department of Agriculture and Markets. OPERATED BY: Department of Agriculture and Markets. BUSI- NESS ADDRESS: 444 Main St. PHONE: 525. STUDIO ADDRESS: 444 Main St. TRANSMIT- TER LOCATION: Auburndale. TIME ON THE AIR: Daytime. NEWSPAPER AFFILIATIONS: Central Wisconsin Herald. NEWS SERVICE: United Press. PERSONNEL Chief Announcer W. P. Wichmann Station Manager F. R. Calvert Chief Engineer H. O. Brickson POLICIES Non-commercial. REPRESENTATIVE F. R. Calvert WDSM* SUPERIOR— EST. 1937 FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: Fred A. Baxter. OPERATED BY: Fred A. Baxter. BUSINESS ADDRESS: Superior. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Un- limited. * Operating under C.P. issued by FCC at time of going to press. WSAU WAUSAU— EST. 1937 FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: Northern Broadcasting Co., Inc. OPERATED BY: Northern Broadcasting Co., Inc. BUSINESS ADDRESS: 113-115 Third St. PHONE: 6521. STUDIO ADDRESS: 113415 Third St. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:00 A.M. to 10:15 P.M. NEWS SERVICE: United Press. TRANSCRIP- TION SERVICE: World Broadcasting System. PERSONNEL President W. E. Walker Commercial Manager Wayne W. Cribb Advertising Manager Wayne W. Cribb Program Director Donald R. Burt Station Manager Wayne W. Cribb Sales Manager Wayne W. Cribb Publicity Director Denmann Arnold Musical Director Ethel Huebner Chief Engineer Roland Richardt POLICIES All copy must bear written acceptance of station management. Merchandising: Maintains merchandising service along newspaper lines. REPRESENTATIVE Small & Brewer, Inc. 397 WYOMING Population 235,000 Number of Families 58,840 Number of Radio Homes 51,500 Retail Sales $82,681,000 Auto Registrations 76,603 KDFN CASPER— EST. 1930 FREQUENCY: 1440 Kc. POWER: 500 watts. OWNED BY: D. L. Hathaway. OPERATED BY: D. L. Hathaway. BUSINESS ADDRESS: Box 930. PHONE: 407. STUDIO ADDRESS: 1st and Lennox Sts. TIME ON THE AIR: 7:30 a.m. to 9:00 p.m. NEWS SERVICE: Radio News and Transradio Press. TRANSCRIP- TION SERVICE: Langlois Wentworth Feature Programs, Standard Radio Library and Popu- lar Supplement. PERSONNEL Commercial Manager F. R. Hufsmith Chief Announcer M. Nichols Station Manager D. L. Hathaway Sales Manager D. L. Hathaway Publicity Director F. R. Hufsmith Chief Engineer F. Wickencamp POLICIES Liquor advertising accepted with reserva- tions on program, and program times. REPRESENTATIVES Sears and Ayer, Craig and Hollingbery Inc. James F. Fay, Walter Biddick Co. ♦ KWYO "VOICE OF WYOMING" SHERIDAN— EST. 1934 FREQUENCY: 1370 Kc. POWER: 250 watts. OWNED BY: Bighorn Broadcasting Co. OP- ERATED BY: Bighorn Broadcasting Co. BUSI- NESS ADDRESS: Sheridan. PHONE: 601-2. STUDIO ADDRESS: 340 W. Main St. TIME ON THE AIR: 7:00 a.m. to 10:00 p.m. NEWS SERVICE: Transradio Press. TRANSCRIP- TION SERVICES: C. P. MacGregor. Standard Radio. PERSONNEL President R. E. Carroll Chief Announcer H. W. Siebert Station Manager B. H. Middleton Chief Engineer Eli Daniels POLICIES Liquor accounts not accepted. REPRESENTATIVE B. H. Middleton KVRS* ROCK SPRINGS— EST. 1937 FREQUENCY: 1310 Kc. POWER: 250 Watts, d.; 100 watts, n. OWNED BY: Wyoming Broadcasting Co. OPERATED BY: Wyoming Broadcasting Co. BUSINESS ADDRESS: Rock Springs. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Same. * Operating under C.P. issued by FCC, at time of going to press. TERRITORIES AND POSSESSIONS Alaska KFQD "VOICE OF THE GOLDEN NORTH" ANCHORAGE— EST. 1924 FREQUENCY: 780 Kc. POWER: 250 watts. OWNED BY: Anchorage Radio Club, Inc. OPERATED BY: R. E. McDonald. BUSINESS ADDRESS: Anchorage. PHONE: Black 143. STUDIO ADDRESS: Anchorage. TRANSMIT TER LOCATION: 411 Fourth Ave. TIME ON THE AIR: 6:00 A.M. to 11:00 P.M. NEWS SERVICE: Own correspondents in numerous parts of Alaska. TRANSCRIPTION SERVICE: C. P. MacGregor. PERSONNEL President R. E. McDonald Commercial Manager ...... .R. E. McDonald Advertising Manager R. E. McDonald Chief Announcer Ken Laughlin Station Manager R. E. McDonald Musical Director Ken Laughlin Chief Engineer Wm. J. Wagner 398 POLICIES No foreign language accounts. Liquor ac- counts accepted only on approval. Merchandising through window displays. Handles sponsor's station mail. REPRESENTATIVE Walter Biddick Co. Kl N Y JUNEAU— EST. 1935 FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Edwin A. Kraft. OPERATED BY: Same. BUSINESS ADDRESS: Goldstein Bldg. PHONE: 197. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 8:00 A.M. to 10:30 P.M. NEWS SERVICE: Local News. TRANSCRIPTION SERVICES: Standard Radio, MacGregor, Titan and Lang-Worlh. PERSONNEL Owner Edwin A. Kraft Commercial Manager R. E. Barringer Chief Announcer Wilson Foster Station Manager C. B. Arnold Chief Engineer C. F. Heister POLICIES No liquor accounts accepted. REPRESENTATIVES Northwest Radio Adv. Co., Inc., Seattle Panamerican Broadcasting Co., New York KGBU KETCHIKAN— EST. 1926 FREQUENCY: 900 Kc. POWER: 1000 Watts. OWNED BY: Alaska Radio and Service Co. OPERATED BY: Alaska Radio and Service Co. BUSINESS ADDRESS: KGBU Bldg. STUDIO ADDRESS: KGBU Bldg. TRANSMITTER LO- CATION: Ketchikan. TIME ON THE AIR: Un- limited (actual. Part Time). PERSONNEL President-General Mgr James A. Britton Vice-President R. W. Britton POLICIES Advertising of hard liquors acceptable. The station reserves the right to reject any pro- gram material not consistent with the policy of the station or government regulations. Hawaii KHBC HILO— EST. 1936 HAWAIIAN BROADCASTING SYSTEM FREQUENCY: 1400 Kc. POWER: 250 watts. OWNED BY: Honolulu Broadcasting Co. OP- ERATED BY: Honolulu Broadcasting Co. BUSI- NESS ADDRESS: Hilo. STUDIO ADDRESS: Mainland Office, Hotel Californian, San Fran- cisco. TIME ON THE AIR: 6:30 a.m. to 11:00 p.m. NEWSPAPER AFFILIATION: Tribune Herald of Hilo. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Broadcasting System, Associate Music Pub- lishers, C. P. MacGregor, Standard Radio, Titan Productions. PERSONNEL President & Gen. Mgr Fred. J. Hart Manager of Mainland Office L. D. West Chief Announcer Bob Glenn Station Manager Jack Williams POLICIES No hard liquor accounts accepted. Specialize in Japanese and Filipino pro- grams. Station maintains a well developed mer- chandising policy. KG MB HONOLULU— EST. 1929 CBS— MUTUAL— HAWAIIAN BROADCAST- ING SYSTEM (Regional) FREQUENCY: 1320 Kc. POWER: 1000 watts. OWNED BY: Honolulu Broadcasting Co. OP- ERATED BY: Honolulu Broadcasting Co. BUSI- NESS ADDRESS: Mainland Office, Hotel Californian, San Francisco. TIME ON THE AIR: 6:00 a.m. to 12:00 p.m. NEWSPAPER AF- FILIATION: Honolulu Star-Bulletin. NEWS SERVICE: United Press. TRANSCRIPTION SERVICES: World Broadcasting System, Asso- ciated Music Publishers, C. P. MacGregor, Inc., Standard Radio, Titan Production. PERSONNEL President & Gen. Mgr Fred J. Hart Business Manager J. Howard Worrall Advertising Manager Henry Putnam Chief Announcer Leo Rumsey Mainland Office Manager L. D. West Asst. Gen. Mgr. . . Webley Edwards, Honolulu Publicity Director Henry Putnam Chief Engineer Gene Goldrup POLICIES No hard liquor advertising accepted. Specializes in Japanese participating pro- grams. Also Filipino. A special merchandising man devotes his entire time in assisting to merchandise na- tional accounts that are on station. REPRESENTATIVES Conquest Alliance Co., Inc. New York City Conquest Alliance Co., Inc. Chicago Honolulu Broadcasting Co. Hotel Californian, San Francisco 399 KGU "THE VOICE OF HAWAII" HONOLULU— EST. 1922 NBC FREQUENCY: 750 Kc. POWER: 2500 Watts. OWNED BY: Marion A. Mulrony and Adver- tiser Publishing Co., Ltd. OPERATED BY: Ad- vertiser Publishing Co., Ltd. STUDIO AD- DRESS: 3rd Floor, Advertiser Bldg. TRANS- MITTER LOCATION: Same. TIME ON THE AIR: 6:00 A.M. to 11:00 P.M. NEWSPAPER AFFILIATION: Honolulu Advertiser. TRAN- SCRIPTION SERVICE: NBC Thesaurus. PERSONNEL General Manager M. A. Mulrony Program Manager Donald O. Crozier Director of Natl. Advertising . . . R. S. Thurston Assistant Manager Homer N. Tyson REPRESENTATIVES E. Katz Special Advertising Agency Walter Biddick Co. (Coast) Puerto Rico WPRA "VOICE OF THE WEST" MAYAGUEZ— EST. 1937 FREQUENCY: 1370 Kc. POWER: 100-250 Watts. OWNED BY: Puerto Rico Adv. Co. OPERATED BY: Same. BUSINESS ADDRESS: Del Rio No. 26. PHONE: 269-271. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 1 mile from city. TIME ON THE AIR: 7:00 to 9:00 A.M.— 11:00 A.M. to 2:00 P.M.— 6:00 to 10:00 P.M. NEWS SERVICE: Transradio Press. PERSONNEL President Andres Camara Commercial Manager Andres Camara Advertising Manager . . . Patricio R. Fermaintt Chief Announcer Mario Acosta Station Manager Patricio R. Fermaintt Publicity Director Celso Torres Musical Director Celso Torres Chief Engineer Ralph P. Perry POLICIES No other requirements than those of the Federal Communications Commission. WPRP "THE VOICE OF PUERTO RICO" PONCE— EST. 1935 FREQUENCY: 1420 Kc. POWER: 250 Watts. OWNED BY: Julio M. Conesa. OPERATED BY: Same. BUSINESS ADDRESS: 2 Cristina St. STUDIO ADDRESS: Same. TIME ON THE AIR: 7:30 A.M. to 11:00 P.M. MAINTAINS ARTISTS BUREAU. PERSONNEL President Julio M. Conesa Artists Bureau Head Rufh Natal Station Manager Julio M. Conesa Business Manager A. Mirable Publicity Director Luis Fortuno Janeiro Chief Engineer Guillermo L. Santiago POLICIES Programs are all broadcast in Spanish, un- less specially contracted for. Newspaper publicity and sample distribu- tion as merchandising aids. REPRESENTATIVE Broadcasting Abroad, Ltd. WKAQ SAN JUAN— EST. 1922 FREQUENCY: 1240 Kc. POWER: 1000 Watts. OWNED BY: Radio Corporation of Porto Rico. OPERATED BY: Radio Corporation of Porto Rico. BUSINESS ADDRESS: Telephone Bldg. NEW YORK OFFICE: 67 Broad St., New York City. STUDIO ADDRESS: Telephone Bldg. TRANSMITTER LOCATION: Hato Rey, P. R. TIME ON THE AIR: Unlimited. PERSONNEL President J. W. G. Ogilvie WN El "THE LINK OF THE AMERICAS" SAN JUAN— EST. 1934 FREQUENCY: 1290 Kc. POWER: 2500 Watts, d.; 1000 Watts, n. OWNED BY: Juan Piza. OPERATED BY: Same. BUSINESS ADDRESS: Box 1252, San Juan. PHONE: 107-8. STUDIO ADDRESS: 59 Brau St. TRANSMITTER LO- CATION: 99 Sol St. TIME ON THE AIR: 6:45 A.M. to 11:00 P.M. NEWS SERVICES: Trans- radio News, Radio News Assoc. TRANSCRIP- TION SERVICES: Atlas Radio Corp., Lang- Worth. PERSONNEL President Juan Piza Commercial Manager Gustavo Diaz Advertising Manager Gustavo Diaz Artists Bureau Head George H. Clare Chief Announcer Ruben Rodriguez Station Manager Juan Piza Sales Manager Modesto Navarro Publicity Director George H. Clare Musical Director Juan Piza Chief Engineer William Greet POLICIES Adheres to the restrictions of the Federal Communications Commission. Also, no two programs advertising the same class of prod- uct shall follow each other. REPRESENTATIVE Broadcasting Abroad, Ltd. 400 F.C.C. Regulations Regarding Broadcasting Applications Each application shall be specific with regard to frequency or frequencies, power, hours of operation, and all other terms of the instrument of authorization requested. An application for broadcast facilities in the band 550 kc to 1600 kc shall be limited to one specific frequency. An application for a radio station con- struction permit or license requesting alternative facilities will not be accepted. Upon proper request by the licensee of a broadcast station, or by the licensee of, or applicant for, a service other than broadcasting, the Commission may grant special temporary authority for the oper- ation of a station for a limited time, or in a manner and to an extent, or for a service other or beyond that authorized in its existing license; Provided, however, That if request is for a broadcast station to utilize additional hours of operation, approval may not be granted if another broadcast station is licensed to operate in the same locality during the hours re- quested. In any event, no such request will be considered unless : (a) It is received in the Commission at least ten days previous to the date of proposed operation. (b) If request is for operat:on upon a clear channel, it shall be supported by the consent of the dominant clear chan- nel station. (c) Request for any frequency shall be supported by the consent of each station licensed for operation upon the fre- quency, where consenting station is lo- cated at a distance less than that given in the latest published table of recom- mended separations. (d) Request made by a sharing time station shall be supported by the consent of the station with which the licensee requesting the same shares time. Consent shall be forwarded direct to the Commission by the consenting sta- tion and shall show whether the same is for simultaneous operation or whether consenting station is giving up the time sought by applicant. Any or all of the foregoing require- ments of paragraphs (a), (b), (c) and (d), may be waived by the Commission in cases of emergency, the nature of which shall be fully explained by the licensee in the request for authorization. Where an emergency exists affecting- safety to life or property, the Commis- sion may, in its discretion, waive any part or all of its regulations governing the filing of applications. The licensee of any radio transmitting station may, during a period of emer- gency in which the normal communica- tion facilities are disrupted as a result of hurricane, flood, earthquake, or simi- lar disaster, utilize such station for emergency communication service in communicating with points other than those specified in the station license, pro- vided (1) that at the beginning of such emergency use immediate notice be sent to the Commission and the inspector in charge of the district in which the sta- tion is located stating the nature of the emergency and the use to which the station is being put, and (2) that the emergency use of the station shall be discontinued as soon as substantially normal communication facilities are again available and the Commission and the inspector in charge be notified imme- diately when such special use of the sta- tion is terminated. The Commission may at any time order the discontinuance of such service. Any licensee receiving official notice of a violation of the terms of the Communi- cations Act of 1934, any legislative act, executive order, treaty to which the United States is a party or the rules and regulations of the Federal Communica- tions Commission, which are binding upon licensee or the terms and condi- tions of a license, shall, within 3 days from such receipt, send a written reply direct to the Federal Communications Commission at Washington, D. C, and a copy thereof to the office of the Com- mission originating the official notice, when the originating office is other than the office of the Commission in Washing- ton, D. C. The answer to each notice shall be complete in itself and shall not be abbreviated by reference to other communications or answers to other notices. If the notice relates to some violation that may be due to the physical or electrical characteristics of the trans- mitting apparatus, the answer shall state fully what steps, if any, are taken to prevent future violations, and if any new apparatus is to be installed, the date such apparatus was ordered, the name of the manufacturer, and promised date of delivery. If the installation of such apparatus 401 requires a construction permit, the file number of the application shall be given, or if a file number has not been assigned by the Commission, such identification as will permit of ready reference. If the notice of violation relates to some lack of attention or improper opera- tion of the transmitter, the name and license number of the operator in charge shall be given. a. Broadcast station licenses will be issued for a normal license period of 6 months. BROADCAST SERVICE The band of frequencies extending from 550 to 1,500 kilocycles, both inclu- sive, is allocated for use by broadcast stations. This band of frequencies is re- ferred to herein as the "broadcast band." CLASSES OF BROADCAST STATIONS For the purposes of allocation of fre- quencies, power, and time of operation, broadcast stations are classified as fol- lows: A. FREQUENCY AND POWER DESIGNATIONS a. Clear channel. b. High power regional. c. Regional. d. Local. B. TIME DESIGNATION a. Unlimited time. b. Limited time. c. Daytime. d. Sharing time. e. Part time. f. Specified hours. SPECIAL BROADCAST STATIONS (a) The following frequencies are al- located for assignment to special broad- cast stations on an experimental basis : 1530, 1550 and 1570 kilocycles. Two or more stations may be licensed for simul- taneous operation on each frequency. (b) Licenses for special broadcast sta- tions will be issued only after a satisfac- tory showing has been made in regard to the following, among others: 1. That the applicant has a pro- gram of research and experimentation which indicates reasonable promise of substantial contribution to the devel- opment and practical application of high fidelity broadcasting, and will be in addition to and advancement of the work done by regular broadcast sta- tions. 2. That the program of research and experimentation includes a thor- ough study of advanced antenna de- sign, field intensity surveys and plans for a comprehensive analysis of the response of listeners. 3. That the transmitter and all stu- dios will be equipped so as to be ca- pable of high fidelity transmission. 4. That the operation and experi- mentation will be under the direct su- pervision of a qualified engineer with an adequate staff of engineers qualified to carry on the program of research and experimentation. 5. That the programs transmitted, either sponsored or sustaining, will not interfere with the proper prosecution of the program of research and experi- mentation. 6. That the applicant is legally and financially qualified and possesses ade- quate technical facilities to carry for- ward the program of research and experimentation. 7. That the program of research and experimentation will be reasonably in- dependent of the income derived from sponsored programs. 8. That the public interest, conve- nience and necessity will be served through the operation of the proposed station. (c) The Commission may require from time to time a licensee of a special broad- cast station to conduct experiments that are deemed desirable and reasonable for the development of the service. (d) The program of research and ex- perimentation as offered in compliance with the requirements of obtaining a license for a special broadcast station, shall be adhered to in the main unless the licensee is authorized to do otherwise by the Commission. (e) The authorized power of a special broadcast station will not exceed 1 kilo- watt. However, the licensee may operate at less than the authorized power where such operation facilitates experimenta- tion. (f ) The licensee of a special broadcast station is not required to adhere to a regular schedule, but shall actively con- duct a program of research and experi- mentation or transmission of programs. (g) A supplemental report shall be filed with and made a part of each appli- cation for a renewal of license of a spe- cial broadcast station and shall include statements of the following in the order designated: 1. Comprehensive summary of all research and experimentation con- ducted. 2. Conclusions and outline of pro- posed program for further research and development. 3. Number of hours operated, in- cluding percentage of sponsored pro- grams. 402 RADIO STATIONS OWNED WHOLLY OR PARTIALLY BY NEWSPAPER INTERESTS ALABAMA The Birmingham Age-Herald WSGN The Birmingham News Licensee — The Birmingham News Co., Birmingham. ARIZONA Prairie Farmer Publishing Co KOY Licensee — Salt River Valley Broad- casting Co., Phoenix. Arizona Publishing Co KTAR Licensee — KTAR Broadcasting Co., Phoenix. ARKANSAS Arkansas Gazette Publishing Co KGHI Licensee — Arkansas Gazette Publish- ing Co., Little Rock. Gazette Publishing Co. — KLRA Licensee — Gazette Publishing Co. — 16.1% (Arkansas Gazette), Little Rock. Texarkana Newspapers, Inc KCMC Licensee — KCMC, Inc., Texarkana. CALIFORNIA McClatchy Newspapers KERN Licensee — McClatchy Broadcasting Co., Bakersfield, Cal. McClatchy Newspapers KMJ Licensee — McClatchy Broadcasting Co., Fresno, Cal. Hearst Consolidated Publications. .. .KEHE Licensee — Hearst Radio, Inc., Los Angeles, Cal. Merced Sun Star KYOS Licensee — Merced Star Publishing Co., Merced, Cal. Monterey Peninsula Herald KDON Licensee — Monterey Peninsula Broadcasting Co., Monterey. Cal. The Oakland Tribune KLX Licensee — Tribune Building Co. Oakland, Cal. The Sacramento Bee KFBK The Fresno Bee Modesto Bee (All are McClatchy newspapers.) Licensee — McClatchy Broadcasting Co., Sacramento, Cal. American Newspapers, Inc KYA Licensee — Hearst Radio, Inc., San Fran- cisco, Cal. Santa Barbara News KTMS Santa Barbara Press Licensee — The News-Press Publish- ing Co., Santa Barbara, Cal. Santa Rosa Press-Democrat KSRO Licensee — The Press-Democrat Pub- lishing Co., Santa Rosa, Cal. McClatchy Newspapers RWG Licensee — McClatchy Broadcasting Co., Stockton, Cal. Stockholders are Newspaper Pub- KTKC lishers Licensee — Tulare-Kings Counties Radio Associates, Charles A. Whitmore, Pres., Visalia, Cal. Register-Pajaronian KHUB Licensee — F. W. Atkinson, Watson- ville, Cal. COLORADO Stockholders interested in Okla- KVOR homa Publishing Co.; The Ga- zette & Telegraph; (Daily Okla- homan, Oklahoma City Times and Farmer . Stockman). Oklahoma Publishing Co., 33% stockholder. Licensee — Outwest Broadcasting Co., Colorado Springs, Colo. The Daily Oklahoman KLZ The Oklahoma City Times The Farmer-Stockman Licensee — KLZ Broadcasting Co., Denver, Colo. CONNECTICUT Hartford Times WTHT (Gannett Co., Inc.) Licensee— The Hartford Times, Inc., Hartford, Conn. American-Republican, Inc WBRY Waterbury, Conn. DELAWARE Stockholders interested in newspa- WDEL per publications. Licensee — WDEL, Inc, Wilmington, Del. Stockholders interested in newspa- WILM per publications. Licensee — Delaware Broadcasting Co., Wilmington, Del. FLORIDA The Miami Daily News WIOD-WMBF (The Metropolis Publishing Co.) Licensee — Isle of Dreams Broad- casting Corp., Miami, Fla. Owner holders 33 1/3% of Society WKAT Pictorial Licensee — Miami Beach, Fla. News-Journal Company WCOA Licensee — Pensacola Broadcasting Co., Pensacola, Fla. Highlands Co. Pilot WTAL Scenic Highlands Sun (Avon Park, Fla.) Lake Placid News (Lake Placid, Fla.) Licensee — Florida Capital Broad- casters, Inc., Tallahassee, Fla. 403 Tampa Times WDAE Licensee — Tampa Times Company, Tampa, Fla. GEORGIA The Atlanta Journal WSB Licensee — The Atlanta Journal Co., Atlanta, Ga. HAWAII Officers: Pres., gen'l mgr. and editor KGMB of Honolulu Star-Bulletin. Licensee — Honolulu Broadcasting Co., Honolulu, T. H. Advertiser Publishing Co., Ltd KGU Honolulu, T. H. Licensee — Marion A. Mulrony & Advertiser Publishing Co., Ltd., Honolulu, T. H. Officers: Pres. and general mgr. of KHBC Honolulu Star-Bulletin ; Hilo Tribune-Herald. Licensee — Honolulu Broadcasting Co., Hilo, T. H. IIXINOIS News-Gazette WDWS Licensee — Champaign News-Gazette, Inc., Champaign, 111. Corn Belt Publishers, Inc WAAF (Daily Newspaper) Licensee — Drovers Journal Publish- ing Co., Chicago, 111. Chicago Tribune News Syndicate, WGN Inc., publisher of the N. Y. News. Directors interested in the Washington Herald; Rockford Morning Star and Register Re- public. Licensee — WGN, Inc., Chicago, 111. Prairie Farmer, Stand-By WLS Licensee — Agricultural Broadcast- ing Co., Chicago, 111. Decatur Newspapers Inc. — 49% WJBL Licensee — Commodore Broadcasting, Inc., Decatur, 111. Rockford Consolidated Newspapers, WROK Inc. Licensee — Rockford Broadcasters, Inc., Rockford, 111. Rock Island Argus WHBF Licensee — Rock Island Broadcasting Co., Rock Island, 111. INDIANA Elkhart Daily Truth WTRC Licensee — The Truth Publishing Co., Inc., Elkhart, Ind. Lake County Times WHIP Licensee — Hammond - Calumet Broadcasting Corp., Hammond, Ind. Central Newspapers, Inc WIRE (100%) Licensee — Indianapolis Broadcast- ing, Inc., Indianapolis, Ind. South Bend Tribune WFAM Licensee — The South Bend Tribune, South Bend. Ind. The South Bend Tribune WSBT Licensee — The South Bend Tribune, South Bend, Ind. IOWA Register & Tribune Co WMT Des Moines, Iowa. Licensee — Iowa Broadcasting Co., Cedar Rapids, Iowa. Register & Tribune Co KRNT Des Moines, Iowa. Licensee — Iowa Broadcasting Co., Des Moines, Iowa. Register & Tribune Co KSO Des Moines, Iowa. Licensee — Iowa Broadcasting Co., Des Moines, Iowa. Director interested in The Daven- WHO port Democrat and Leader, Dav- enport, Iowa. Licensee — Central Broadcasting Co., Des Moines, Iowa. Dubuque Telegraph-Herald KDTH Licensee — Telegraph - Herald Co., Dubuque, Iowa. Globe-Gazette KGLO Licensee — Mason City Globe Ga- zette Co., Mason City, Iowa. The Sioux City Journal KSCJ Sioux City, Iowa. Licensee — Perkins Bros. Co., Sioux City, Iowa (The Sioux City Jour- nal). Principal Stockholder: Tribune Co., KTRI publisher of Sioux City Tribune (50%). Licensee — Sioux City Broadcasting Co., Sioux City, Iowa. KANSAS The Coffeyville Daily Journal KGGF Coffeyville, Kans. Licensee — Hugh J. Powell & Stanley Platz, d/b as Powell & Platz, Cof- feyville, Kans. Dodge City Daily Globe KGNO Dodge City, Kans. Licensee — The Dodge City Broad- casting Co., Inc., Dodge City, Kans. Capper Publications KCKN (U. S. Senator Capper.) Licensee — WLBF Broadcasting Co. Kansas City, Kans. Hays Daily News KSAL Goodland Daily News Hill City Times Licensee — R. J. Lauben gayer, Sa- lina, Kans. The Topeka Daily Capital WIBW Kansas City, Kans. (U. S. Senator Capper publications) Licensee — Topeka Broadcasting As- sociation, Inc., Topeka, Kans. The Wichita Eagle KFH Licensee — Radio Station KFH Co., Wichita, Kans. 404 KENTUCKY Ashland Daily Independent WCMI Licensee — The Ashland Broadcast- ing Co., Ashland, Ky. Lexington Herald Co., Inc WLAP Licensee — American Broadcasting Corp. of Ky., Lexington, Ky. Louisville Times WHAS Louisville Courier-Journal Licensee — The Courier Journal Co. and the Louisville Times Co., Louisville, Ky. Owensboro Publishing Co WOMI Licensee — Owensboro Broadcasting Co., Owensboro, Ky. LOUISIANA Capital City Press WJBO Licensee — Baton Rouge Broadcast- ing Co., Inc., Baton Rouge, La. Lafayette Advertiser Gazette, Inc KVOL Lafayette, La. Licensee — Evangeline Broadcasting Co., Inc., Lafayette, La. Stockholders interested in KRV, KPLC KVOL. Licensee — Calcasieu Broadcasting Co., Lake Charles, La. Times Publishing Co., Ltd KTBS The Shreveport Times Licensee — Tri-State Broadcasting System, Inc., Shreveport, La. Times Publishing Co., Ltd KWKH Licensee — International Broadcast- ing Corp., Shreveport, La. MAINE Stockholders are interested in news- WGAN paper publishing. Licensee — Portland Broadcasting System, Portland, Me. MARYLAND Hearst Radio, Inc WBAL American Newspapers, Inc. Licensee — The WBAL Broadcasting Co., Baltimore, Md. MASSACHUSETTS Stockholders interested in news- WLAW papers. Licensee — Hildreth & Rogers Co., Lawrence, Mass. The Evening Standard Times WNBH The Sunday Standard-Times The Morning Mercury (New Bedford, Mass.) Licensee — E. Anthony & Sons, Inc., New Bedford, Mass. Worcester Telegram WTAG Licensee — Worcester Telegram Pub- lishing Co., Inc., Worcester, Mass. MICHIGAN Enquirer and News WELL (Federated Publications, Inc.) Licensee — Enquirer-News Co., Bat- tle Creek, Mich. The Detroit News WWJ Licensee — The Evening News Asso- ciation, Detroit, Mich. The Daily Mining Journal WBEO Marquette, Mich. The Rhinelander News Rhinelander, Wise. The Iron Mountain News Iron Mountain, Mich. Licensee — The Lake Superior Broad- casting Co., Marquette, Mich. MINNESOTA Stockholder: (See WDAY) KDAL Forum Publ. Co. Licensee — Red River Broadcasting Co., Duluth, Minn. Stockholders interested in news- WMFG paper publications. Licensee — Head of the Lakes Broad- casting Co., Hibbing, Minn. Dispatch Pioneer Press WTCN (St. Paul, Minn.) Minnesota Tribune Co. (Minneapolis, Minn.) Licensee — Minnesota Broadcasting Corp., Minneapolis, Minn. Times Publishing Co KFAM Licensee — The Times Publishing Co., St. Cloud, Minn. Evening Telegram WHLB Licensee — Head of Lakes Broad- casting Co., Virginia, Minn. MISSISSIPPI The Clark County Tribune WCOC Quitman, Miss. Licensee — Miss. Broadcasting Co., Inc., Meridian, Miss. The Vicksburg Evening Post WQBC The Vicksburg Herald Licensee — Delta Broadcasting Co., Inc., Vicksburg, Miss. MISSOURI St. Louis Star-Times Publishing Co.. .KFRU Licensee — KFRU, Inc., Columbia, Mo. Capital News KWOS Post-Tribune Licensee — Tribune Printing Co., Jefferson City, Mo. Joplin Globe WMBH Joplin News Herald Licensee — Joplin Broadcasting Co., Joplin, Mo. Kansas City Star WDAF Licensee — The Kansas City Star Co., Kansas City, Mo. Stockholders: News Broadcasting KFEQ Co.; officers and directors asso- ciated with St. Joseph News and the Press Gazette. Licensee — KFEQ, Inc., St. Joseph Mo. The Pulitzer Publishing Co kSI) Licensee — The Pulitzer Publishing Co., St. Louis, Mo. Star-Times KXOK Licensee — Star-Times Publishing Co., St. Louis, Mo. Springfield Newspapers, Inc KGBX 405 Licensee — Springfield Broadcasting Co., Springfield, Mo. Springfield Newspapers, Inc Licensee — Ozarks Broadcasting Co., Springfield, Mo. MONTANA Stockholder interested in Great Falls Tribune. Licensee — Buttrey Broadcast, Inc., Great Falls, Mont. Lewiston Democrat-News Lewiston Telegram Licensee — Democrat-News Co., Inc. Lewiston, Mont. NEBRASKA Clay County Sun (weekly) Licensee— KMMJ, Inc., Clay Center, Neb. Stockholders: Sidels Co., State Jour- nal, Star Publ. Co. Licensee — KFAB Broadcasting Co., Lincoln, Neb. Stockholders: Sidels Co., State Jour- nal, Star Publ. Co.; Publish Ne- braska State Journal, Evening News and Lincoln Daily Star. Licensee — Cornbelt Broadcasting Corp., Lincoln, Neb. The Norfolk Daily News. Licensee— The Norfolk Daily News, Norfolk, Neb. Stockholders interested in State Jour- nal Co., Publishers of Nebraska State Journal and the Evening News; and Star Publishing Co., publisher of Lincoln Daily Star. Licensee— Central States Broadcast- ing Co., Omaha, Neb. NEVADA KWTO KFBB KDMC KMMJ KFAB KFOR .WJAG KOIL McClatchy Newspapers Licensee — The Bee, Inc., Reno, Nevada. NEW MEXICO Owner of stock in licensee corpora- tion is an officer in following: Albuquerque Pub 1 i s h i n g Co. ; Journal Publishing Co.; Scripps- Howard Newspapers (Rocky Mt. Division), Denver Publishing Co. Licensee — Albuquerque Broadcast- ing Co., Albuquerque, New Mex. Pecos Enterprise, Pecos, Tex Licensee — Carlsbad Broadcasting Co., Carlsbad, N. M. Lexington Daily Herald Lexington, Ky. Licensee — Western Broadcasters, Inc., Clovis, N. M. NEW YORK Knickerbocker News lAcensee — Adirondack Broadcasting Co., Albany, N. Y. Knickerbocker News Licensee — WOKO, Inc., Albany, N. Y. Buffalo Evening News KOH KOB KLAH .KICA WABY WOKO .WBEN Licensee — WBEN, Inc., Buffalo, N. Y. Buffalo Evening News WEBR Licensee — WEBR, Inc., Buffalo, N. Y. (By contract) WESG Licensee — Cornell University, El- mira, N. Y. Officers and directors are publishers. .WEVD Licensee — Debs Memorial Fund, Inc., New York City. American Newspapers, Inc WINS Licensee — Hearst Radio, Inc., New York, N. Y. Olean Times Herald WHDL Licensee — Olean Broadcasting Co., Inc., Olean, N. Y. Gannett Co., Inc WHEC (Newspaper publishers) Licensee — WHEC, Inc., Rochester, N. Y. NORTH CAROLINA Asheville Citizen-Times WWNC Licensee — Asheville Citizen-Times Co., Inc., Asheville, N. C. The Durham Morning Herald. ..... .WDNC The Durham Sun Licensee — Durham Radio Corp., Durham, N. C. Winston-Salem Journal WSJS Licensee — Winston-Salem Journal, Winston-Salem, N. C. NORTH DAKOTA Fargo Forum WDAY Licensee— WD AY, Inc., Fargo, N. D. OHIO Licensee is newspaper publisher WICA Licensee — C. A. Rowley, Ashtabula, Ohio. Scripps-Howard Newspapers WCPO Licensee — Continental Radio Co., Cincinnati, Ohio. The Cleveland Plain Dealer WHK Licensee — Radio Air Service Corp., Cleveland, Ohio. Officers and directors interested in. .WJAY newspaper publishing. Licensee — Cleveland Radio Broad- casting Corp., Cleveland, Ohio. Dispatch Printing Co. WBNS Licensee — WBNS, Inc., Columbus, Ohio. The Cleveland Plain Dealer. ..... .WHKC Licensee — Associated Radiocasting Corp., Columbus, Ohio. The Evening News Publishing Co.. .WHIO Springfield Newspapers, Inc. Licensee — Miami Valley Broadcast- ing Corp., Dayton, Ohio. Owners interested in newspaper WPAY publishing. Licensee — Vee Bee Corp., Ports- mouth, Ohio. Stockholders interested in Cleveland WKBN Plain Dealer. Licensee — WKBN Broadcasting Corp., Youngstown, Ohio. 406 OKLAHOMA The Ardmoreite Publishing Co., Inc.KVSO Ardmore, Okla. Licensee — The Ardmoreite Publish- ing Co., Inc., Ardmore, Okla. Enid Morning News KCRC Enid Daily Eagle Licensee — Enid Radiophone Co., Enid, Okla. Daily Phoenix Times Democrat KBIX Licensee — Okla. Press Publishing Co., Muskogee, Okla. Ft. Worth Star Telegram KTOK Ft. Worth, Tex. Licensee — Oklahoma Broadcasting Co., Inc., Oklahoma City, Okla. American Newspapers, Inc KOMA Licensee — Hearst Radio, Inc., Okla- homa City, Okla. Oklahoma Publishing Co WKY Licensee — WKY Radiophone Co., Oklahoma Citv, Okla. Stauffer Publishing Co KGFF (newspapers) Licensee — KGFF Broadcasting Co., Inc., Shawnee, Okla. OREGON Astoria-Budget KAST Licensee — Astoria Broadcasting Co., Inc., Astoria, Ore. La Grande Observer KLBM Licensee — Harold & Mrs. Eloise Fin- lay, La Grande, Ore. Oregon Journal KALE Licensee — KALE, Inc., Portland, Ore. Morning Oregonian KEX Licensee — Oregonian Publishing Co., Portland, Ore. The Oregon Journal KFJR Licensee — KALE, Inc., Portland, Ore. Oregonian KGW Licensee — Oregonian Publishing Co., Portland, Ore. Oregon Journal KOIN Licensee — KOIN, Inc., Portland Ore. Newspaper publishers at Roseburg, KRNR Ore.; Klamath Falls, Ore.; and partial interest in Medford, Ore., Mail Tribune. Licensee — Southern Oregon Publish- ine Co.. Ro^biirg, Ore. PENNSYLVANIA Allentown Call Publishing Co WSAN (newspaper business.) Licensee — WSAN, Inc., Allentown, Pa. Stockholders interested in news- WEST paper publications. Licensee — Associated Broadcasters, Inc., Easton, Pa. Morning Telegraph WHP The Harrisburg Telegraph (Telegraph Press) Licensee — WHP, Inc., Harrisburg, Pa. The Telegraph Press WKBO The Telegraph Newspapers Licensee — Keystone Broadcasting Corp., Harrisburg, Pa. Stockholders interested in news- WAZL paper publishing. Licensee — Hazleton Broadcasting Service, Inc., Hazleton, Pa. Johnstown Tribune WJAC Licensee — WJAC, Inc., Johnstown, Pa. Stockholders interested in news- WGAL paper publications (Mason Dixon Radio Group, Inc.) Licensee — WGAL, Inc., Lancaster Pa. Public Ledger WHAT Licensee — Independence Broadcast- ing Co., Inc., Philadelphia, Pa. Pitt Publishing Co WCAE (Newspaper publication.) Licensee — WCAE, Inc., Pittsburgh, Pa. Pennsylvania Newspaper Co WWSW Licensee — Walker & Downing Radio Corp., Pittsburgh, Pa. Scranton Times WQAN Licensee — The Scranton Times, Scranton, Pa. Sunbury Item, Inc WKOK Licensee — Sunbury Broadcasting Corp., Sunbury Pa. Subsidiary of Sun Gazette Co WRAK Licensee — WRAK, Inc., Williams- port, Pa. Stockholders interested in news- WORK paper publishing (Mason Dixon Radio Group, Inc., Wilmington, Del.) Licensee — York Broadcasting Co., York, Pa. SOUTH CAROLINA Independent & Daily Mail WAIM Licensee — Wilton E. Hall, Anderson, S. c. Greenville News (A. M. paper) WFBC Piedmont (P. M. paper) Licensee — Greenville News-Piedmont Co., Greenville, S. C. TENNESSEE Jackson Sun WTJS Licensee — The Sun Publishing Co., Inc., Jackson, Tenn. Scripps-Howard Newspapers WNOX Licensee — Continental Radio Co., Knoxville, Tenn. Memphis Commercial Appeal, Inc WMC Licensee — Memphis Commercial Ap- peal, Inc., Memphis, Tenn. Memphis Commercial Appeal, Inc.. . .WNBR Licensee — Memphis Broadcasting Co., Memphis, Tenn. TEXAS Swcrtwater Reporter KRIJC Sweetwater, Tex. 407 Big Spring Herald Big Spring, Tex. North Texas Pub. Co. Paris, Tex. Caller-Times Pub. Co. Corpus Christi, Tex. Licensee — Reporter Broadcasting Co., Abilene, Tex. Globe News Publishing Co., Inc KFYO Amarillo, Tex. Licensee — Plains Radio Broadcast- ing Co., Amarillo, Tex. Globe-News Publishing Co., Inc KGNC Amarillo, Tex. Licensee — Plains Radio Broadcast- ing Co., Amarillo, Tex. Hearst Radio, Inc KNOW American Newspapers, Inc. Licensee — KUT Broadcasting Co., Austin, Tex. All stockholders interested in news- KBST papers: Big Spring Herald Publ. Co., San Angelo Standard, Inc., Big Spring Herald. North Texas Publ. Co., Caller-Times Publ. Co., Reporter Publ. Co., etc. Licensee — Big Spring Herald Pub- lishing Co., Big Spring, Tex. Stockholder: owner 14% publ. Cor- KGFI pus Christi Caller-Times (W. G. Kinsolving). Licensee — Eagle Broadcasting Co., Corpus Christi, Tex. Stockholder: (40%) W. G. Kin- KRIS solving. Licensee — Gulf Coast Broadcasting Co., Corpus Christi, Tex. The Dallas Daily Times Herald KRLD Licensee — KRLD Radio Corpora- tion, Dallas. Tex. Dallas News WFAA Dallas Journal Lironsee — A. H. Belo Corp., Dallas, Tex. El Paso Times KROD Licensee — Dorrance D. Roderick, El Paso, Tex. Fort Worth Star-Telegram WBAP Licensee — Carter Publications, Inc. Fort Worth, Tex. Hunt Broadcasting Assn KGVL Fred Horton, Pres., Greenville, Tex. Houston Post Company KPRC Licensee — Houston Printing Co., Houston, Tex. Houston Chronicle Publishing C0....KTRH Licensee — KTRH Broadcasting Co., Houston, Tex. Kilgore Daily News KOCA Licensee — Oil Capital Broadeasting Assn., Kilgore, Tex. Publisher (Longview Daily NewsK.KWLK 50% Licensee — Voice of Longview, Long- view, Tex. Lubbock Avalanche-Journal KFYO Licensee — Plains Radio Broadcast- ing Co. Santa Ana Daily Register KPDN Santa Ana, Calif. News Journal, Clovis, N. Mex. Telegraph-Forum, Bucyrus, Ohio. Pampa Daily News Licensee — R. C. Hoiles, Pampa, Tex. North Texas Publishing Co KPLT Licensee — North Texas Broadcasting Co., A. G. Mayse, President, Paris, Tex. Hubbs Printing Co., Publisher of KIUN Pecos Enterprise. Licensee — Jack W. Hawkins and Barney H. Hubbs, Pecos, Tex. Newspaper Publisher San Angelo. .. .KGKL Standard Times Abilene Reporter-News, Streetwater Reporter, Big Spring Herald, Paris News, Corpus Christi Caller-Times Licensee — KGKL, Inc., San Angelo, Tex. Hearst Radio, Inc KTSA Licensee— KTSA Broadcasting Co., San Antonio, Tex. The Sherman Democrat KRRV Sherman, Tex. Licensee — Red River Valley Broad- casting Corp., Sherman, Tex. Bell Publishing Co KTEM Licensee — Bell Broadcasting Co., Temple, Tex. Hearst Radio, Inc WACO American Newspapers, Inc. Licensee — KTSA Broadcasting Co., Waco, Tex. ^Newspaper Publishers KGKO Licensee — Wichita Falls Broadcast- ing Corp., Wichita Falls, Tex. UTAH * Stockholders engaged in newspaper KLO publishing. Licensee — Interstate Broadcasting Corp., Ogden, Utah Publishers of Salt Lake City Trib- KSL une, Salt Lake City Telegram. Licensee — Radio Service Corp. of Utah, Salt Lake City, Utah. VERMONT Burlington Daily News Building WCAX Corp. (Newspaper publication) Licensee — Burlington Daily News, Inc., Burlington, Vt. Waterbury Record WDEV Licensee — Mary M. Whitehill, Ex- ecutrix of the Estate of Harry C. Whitehill, Waterbury, Vt. VIRGINIA Ledger-Dispatch WTAR Virginian Pilot (Norfolk Newspapers, Inc.) Licensee— WTAR Radio Corp., Nor- folk, Va. 408 *Newspaper Publisher WPHR Licensee — WLBG, Inc., Petersburg, Va. Times-Dispatch WRTD Licensee — The Times-Dispatch Pub- lishing Co., Richmond, Va. Roanoke Times WDBJ World News Licensee — Times World Corp., Roa- noke, Va. WEST VIRGINIA *Newspaper publishers WHIS Licensee — Daily Telegraph Printing Co., Bluefield, W. Va. The Huntington Advertiser WCHS The Herald-Dispatch The Sunday Herald-Advertiser Licensee — Charleston Broadcasting Corp., Charleston, W. Va. Clarksburg Exponent WBLK Licensee — The Exponent Co., Clarks- burg, W. Va. Huntington Publishing Co WSAZ Licensee — WSAZ, Inc., Huntington, W. Va. Exponent Co.— 89% WPAR Licensee — Ohio Valley Broadcasting Corp., Parkersburg, W. Va. WISCONSIN Controlling stockholders is pub- WEAU lisher of Superior Eve. Telegram, which also owns 3 other news- papers in Wise. Licensee — Central Broadcasting Co., Eau Claire, Wise. FDL Commonwealth Reporter KFIZ Licensee — Reporter Printing Co., Fond du Lac, Wis. Janesville Gazette WCLO Licensee — Gazette Printing Co., Janesyille, Wis. Capital Times Publishing Co.; WIBA Capital Times, Madison, Wis. Licensee — Badger Broadcasting Co., Inc., Madison, Wis. American Newspapers, Inc WISN Licensee — Hearst Radio, Inc., Mil- waukee, Wis. The Milwaukee Journal WTMJ Licensee — The Journal Co. (The Mil- waukee Journal), Milwaukee, Wis. Racine Journal Times WRJN Licensee — Racine Broadcasting Corp., Racine, Wis. The Sheboygan Press WHBL Licensee — Press Publishing Co., She- boygan, Wis. Stockholders interested in news- WEBC paper publications. Licensee — Head of the Lakes Broad- casting Co., Superior, Wis. Memorandum to FCC as of January 25, 1937 Excerpt from somewhat lengthy OPINION of the GENERAL COUNSEL on NEWSPAPER OWNED STATIONS Senator Wheeler inquires: "Whether, if the Commission has not such authority at the present time, legisla- tion could be passed denying the right for all newspapers to acquire radio stations in the future and requiring all newspapers within a reasonable time to divest themselves of the ownership and control of such stations." A careful review of the decisions of the Supreme Court with respect to existing leg- islation which appears to be analogous or similar to that here suggested and those de- cisions with respect to the regulation of interstate commerce by the Congress and matters bearing a reasonable relation there- to, impel me to a conclusion that the con- stitutionality of an act of Congress denying the right to all newspaper owners as such to obtain broadcast licenses in the future and requiring all newspapers to divest them- selves of such ownership or control within a reasonable time, is not free from doubt, and, therefore, I think the inquiry does not permit of a categorical answer. However, let me add, it is established that all radio broadcasting is interstate commerce; that, under the Constitution, the Congress has the power to regulate interstate and foreign commerce; that the criterion to be applied is whether the proposed legislation has a reasonable relation to a purpose which is within constitutional authority; and, that the power to regulate interstate and foreign commerce is limited only by the provisions of the Constitution itself. I am of the opinion that the mutual owner- ship and control of newspapers and broadcast stations bears a reasonable relation to and has an effect upon interstate commerce and, therefore, if the Congress enacted a law of the purport suggested, it should meet Un- constitutional requirements. Respectfully, HAMPSON GARY, General Counsel 409 INTERNATIONAL BROADCAST STATIONS IN THE UNITED STATES The following list of International, Experimental and High Frequency stations has been compiled through the cooperation of the Federal Communications Commission. Every effort has been made to present an accurate and informative listing of all outlets operating in the United States. Stations listed are those in actual operation as of Feb. 1, 1938. Power Licensee and Location Letters Frequency (Kc) Chicago Federation of Labor York Township, 111 W9XAA 6080, 11830, 17780 Columbia Broadcasting System, Inc. Near Wayne, N. J W2XE 6120, 11830, 15270, 17760, 21520 The Crosley Radio Corp. Mason, Ohio W8XAL 6060, 9590 General Electric Company South Schenectady, N. Y W2XAD 15330 General Electric Company South Schenectady, N. Y W2XAF 9530 Isle of Dreams Broadcasting Corp. Miami Beach, Florida W4XB 6040 National Broadcasting Co., Inc. Bound Brook, N. J W3XAL 6100, 17780 National Broadcasting Co., Inc. Downer's Grove, 111 W9XF 6100, 17780 WCAU Broadcasting Company Newtown Square, Pa W3XAU 6060, 9590, 21520 Westinghouse Electric & Mfg. Co. Millis, Mass W1XK 9570 Westinghouse Electric & Mfg. Co. Saxonburg, Pa W8XK 6140, 9570, 11870, 15210, 17780, 21540 World Wide Broadcasting Corp. Boston, Mass W1XAL 6040, 11790, 15250, 21460 410 500 w 10 kw 10 kw 25 kw 40 kw 2.5 kw 35 kw 10 kw 10 kw 10 kw 40 kw 20 kw EXPERIMENTAL BROADCAST STATIONS Licensee and Location Letters Bell Telephone Labs., Inc. Whippany, N. J Connecticut State College Storrs, Conn The Crosley Radio Corp. Near Mason, Ohio C. J. MacGregor, Mobile (North Polar Region vie. Ellesmere Island) Donald B. MacMillan Mobile (aboard schooner Gertrude L. Thebaud) . . . McNary & Chambers Near College Park, Md.. Natl. Broadcasting Co., Inc. New York, N. Y Natl. Broadcasting Co., Inc. Bound Brook, N. J Frequency (he) Power Emission Natl. Broadcasting Co., Inc. Portable (vicinity N. Y.) Natl. Broadcasting Co., Inc. Portable (vicinity N. Y.) Natl. Broadcasting Co., Inc. Portable (vicinity N. Y.) Natl. Broadcasting Co., Inc. Portable-Mobile Travelers Br.Service Corp. Avon, Conn Westinghouse E. & M. Co. Near Saxonburg, Pa The Yankee Network, Inc. Quincy, Mass W3XDD 560, 900, 1340 5 kw A3 W1XEV 86000-400000, 401000 and above 500 w A3 W8XO 700 500 kw A3 W10XAB 2398, 3492.5, 4797.5, 6425, 8655, 12862.5, 17310, 31100, 34600, 37600, 40600, 86000 to 400000 400 w A3 W10XH 8655, 12862.5 100 w A3 W3XJ 1060 100 w A3 & Special W2XKI 175000-180000 15 w A3, A4 W3XL 1614, 2398, 3492.5, 4797.5, 6425, 8655, 12862.5, 17310, 31100, 31600, 34600, 35600, 37600, 38600, 40600, 41000, 86000-400000, 401000 and above 100 kw Al, A2, A3 W10XF 1614, 3492.5, 4797.5, 6425, 8655, 12862.5, 17310, 25700, 26000, 27100, 31100, 34600, 37600, 40600, 86000- 400000, 401000 and above 25 w Al, A2, A3 W10XHD 83500 1 kw Al, A2 W10XHE 150000 500 w Al, A2, A3 W10XR 1614, 3492.5, 4797.5, 6425, 8655, 12862.5, 17310, 25700, 26000, 27100, 31100, 34600, 37600, 40600. 86000- 400000, 401000 and above 100 w A3 W1XEH 63500 150 w A2. A3 W8XAR 980 50kwto 500 kw A3 W1XAC 61500 100 w A2, A3 411 HIGH FREQUENCY BROADCAST STATIONS FREQUENCY GROUPS— Group C— 31600, 35600, 38600 and 41000 kc; Group E (selective)— 41600, 86500, 111000 kc; Group E (selective)— 88000, 120000, 240000 and 500000 kc. LOCATION Call Town and State Letters Albany, N. \Y W2XOY Baltimore, Md W3XES Baltimore, Md W3XEY Boston, Mass. (tr. Quincy, Mass.) W1XER Boston, Mass W1XKA Buffalo, N. Y W8XH Charleston, W. Va W8XNO Chattanooga, Tenn W4XBW Chicago, 111 W9XBS Cincinnati, Ohio W8XNU Cleveland, Ohio W8XNT Dallas, Tex. (tr. Grape- vine, Tex.) W5XD Des Moines, la W9XTB Detroit, Mich W8XWJ Harrisburg, 111 W9XTA Kansas City, Mo W9XER Los Angeles, Calif W6XKG Los Angeles, Calif W6XRE Memphis, Tenn W4XCA Milwaukee, Wis W9XA.Z Minneapolis, Minn W9XHW Minneapolis, Minn. (tr. Rose Township, Minn.) . . W9XTC Newark, N. J W2X JI New Bedford, Mass. (tr. Fairhaven, Mass.) W1XEQ New York, N. Y W2XDV New York, N. Y W2XDG New York, N. Y W2XHG New York, N. Y. (tr. Alpine, N. J.) W2XMN New York, N. Y W2XQO Norfolk, Va W3XEX Oklahoma City, Okla W5XAU Philadelphia, Pa W3XKA Philadelphia, Pa W3XIR Pittsburgh, Pa W8XKA Rochester, N. Y. (tr. Victor Township) W8XAI Spartanburg, S. C W4XH Springfield, Mass. (tr. E. Springfield, Mass.) W1XKB St. Louis, Mo W9XOK St. Louis, Mo W9XPD St. Paul, Minn W9XUP Superior, Wis W9XJL Tallmadge, Ohio W8XOY Power Licensee Watts General Electric Co 150 Monumental Radio Co 300 Baltimore Radio Show, Inc 100 The Yankee Network, Inc 500 Westinghouse E. & M. Co 50 WBEN, Inc 100 Charleston Broadcasting Co 50 WDOD Broadcasting Corp 100 National Broadcasting Co., Inc.. 50 Crosley Radio Corp 200 Radio Air Service Corp 50 A. H. Belo Corp 100 Iowa Broadcasting Co 100 Evening News Asso 100 Schonert Radio Service 100 Midland Broadcasting Co., Inc.. 50 Ben S. McGlashan 1000 Ben S. McGlashan 500 Memphis Comm. Appeal Co. . . . 250 The Jour. Co. (The Mil. Jour.) . 500 Columbia Broadcasting System 50 Minnesota Broadcasting Corp... 150 Bamberger Broadcasting Serv. . 100 E. Anthony & Sons, Inc 100 Columbia Broadcasting System. 50 National Broadcasting Co., Inc.. 150 National Broadcasting Co., Inc.. 150 Edwin H. Armstrong 40,000 Knickerbocker Broadcasting Co. 100 WTAR Radio Corp 50 WKY Radiophone Co 100 Westinghouse E. & M. Co 50 WCAU Broadcasting Co 100 Westinghouse E. & M. Co 150 Stromberg Carlson Tel. Mfg. Co. 100 V. V. Evans, d/b as "The Voice of South Carolina" 50 Westinghouse E. & M. Co 500 Star Times Publishing Co 100 Pulitzer Publishing Co 100 Natl. Battery Broadcasting Co.. 1000 Head of Lakes Broadcasting Co. 80 Allen T. Simmons 100 412 Frequency (kc) or Groups C C c c c c 26100 C C 25950 C C 26550 C C C 25950 E C 26400 C 26050 C C C C C E 26550 C c c c c 25950 C C C 25950 C C CANADA STATIONS— REGULATIONS — SURVEY The following list of stations is arranged in call letter alpha- betical order giving page number for complete station data. Every effort has been made to present accurate and complete information in a self-explanatory method. Data was obtained from questionnaires sent to the stations early in December and corrections were made up to the time of going to press to insure the inclusion of late developments. Canadian network facilities covered in full on page 158. Call Letter City Frequency in Kilocycles Power n Watts See Page CBF . CBL . CBM . CBO . CBR . CBW CFAC CFCF CFCH CFCN CFCO CFCT CFCY CFGP CFJC CFLC CFNB CFPL CFPR CFQC CFRB CFRC CFRN CHAB Montreal, Que 910 Toronto. Ont 840 Montreal, Que 1050 Ottawa, Ont 880 Vancouver. B. C 1100 Windsor, Ont 600 Calgary, Alta 930 Montreal. Que 500 North Bay. Ont 930 Calgary. Alta 1030 Chatham. Ont 630 Victoria. B. C 1450 Chailoitetown. P. E. 1 630 Grand Prairie. Alta 1200 Kamloops. B. C 880 Prescott. Ont 930 Fredericton. N. B 550 London, Ont 730 Prince Rupert. B. C 580 Saskatoon. Sak 840 Toronto, Ont 690 Kingston. Ont 1510 Edmonton. Alta 960 Moose Jaw. Sask 1200 413 50000 435 50000 432 5000 435 1000 432 5000 424 1000 d. 500 n. 433 1000 421 500 436 100 430 10000 421 100 428 50 425 1000 434 100 422 1000 423 100 432 1000 d. 500 n. 426 100 430 50 423 1000 439 10000 433 100 429 100 422 100 438 Call Letter City Frequency in Kilocycles Power in Watts See Page CHGS . . . Summerside, P. E. I 1450 CHLN . . . Three Rivers, Que 1420 CHLP . . . Montreal, Que 1120 CHLT . . Sherbrooke, Que 1210 CHML . . . Hamilton, Ont 1010 CHNC . . . New Carlisle, Que 960 CHNS . . . Halifax, N. S 930 CHRC . . . Quebec, Que 580 CHSJ . . . Saint John, N. B 1120 CHWK . . . Chilliwack, B. C : 780 CJAT . . . Trail, B. C 910 CJBR . . . Rimouski, Que 1030 CJCA . . . Edmonton, Alta 730 CJCB-CJCX . Sydney. N. S 1240 CJCJ . . . Calgary, Alta 690 CJCS Stratford, Ont 1210 CJGX . . . Yorkton, Sask 1390 CJIC . . . Sault Ste. Marie, Ont. . . . 1500 CJKL . . . Kirkland Lake, Ont 1310 CJLS . . . Yarmouth, N. S 1310 CJOC . . . Lethbridge, Alta 950 CJOR . . . Vancouver, B. C 600 CJRC . . . Winnipeg, Man 630 CJRM . . . Regina, Sask ....... 540 CKAC . . . Montreal, Que ....... 730 CKBI . . . Prince Albert, Sask 1210 CKCD . . . Vancouver, B. C 1010 CKCH . . . Hull, Que 1210 CKCK . . . Regina, Sask 1010 CKCL . . . Toronto, Ont 580 CKCO . . Ottawa. Ont 1010 CKCR . . Kitchener, Ont 1510 CKCV . . . Quebec, Que 1310 CKCW . . Moncton, N. B 1370 CKFC . . Vancouver, B. C 1410 CKGB . . Timmins, Ont 1420 CKIC . . Wolfville, N. S 1010 CKLW . . Windsor, Ont 1030 CKMO . . Vancouver, B. C 1410 CKNX . . Wingham, Ont 1200 CKOC . . . Hamilton, Ont 1120 CKOV . . . Kelowna, B. C 630 CKPC . . . Brantford, Ont ....... 930 CKPR . . . Fort William. Ont 730 CKSO . . . Sudbury. Ont 780 CKTB . . . St. Catherines, Ont 1200 CKUA . . . Edmonton. Alta 580 CKWX . . . Vancouver, B. C 1010 CKX . . . . Brandon. Man 1120 CKY . . . . Winnipeg, Man 960 CRCK . . . Quebec, Que 950 CRCS . . . Chicoutimi, Que .......1120 414 50 434 100 438 100 436 100 438 100 429 1000 436 1000 427 100 437 100 427 100 423 1000 424 1000 437 1000 422 1000 427 100 421 100 431 100 439 100 431 100 430 100 428 100 423 500 425 1000 426 1000 438 5000 436 100 438 100 424 100 435 1000 439 100 433 100 432 100 430 100 437 100 426 50 424 100 432 50 428 5000 433 100 424 100 434 1000 d. 500 n. 429 100 424 100 428 100 429 1000 431 100 430 500 422 100 425 1000 425 15000 426 1000 437 100 435 The following rules for broadcasting stations in Canada, promulgated under the Canadian Broad- casting Act, 1936, went into effect Nov. 1# 1937 Authority. THE following regulations, numbered 1 to 23 were passed at a meeting of the Canadian Broadcasting Corporation held at Toronto, in the Province of Ontario, on the 8th day of September, 1937, as and for the regulations of the Canadian Broadcasting Corporation, and were made under author- ity of subsection one of section twenty-two of The Canadian Broadcasting Act, chapter twenty-four of the Statutes of 1936, which reads as follows : — "The Corporation may make regulations (a) to control the establishment and op- eration of chains or networks of sta- tions in Canada; (b) to prescribe the periods to be re- served periodically by any private sta- tion for the broadcasting of programs of the Corporation; (c) to control the character of any and all programs broadcast by Corporation or private stations ; (d) to determine the proportion of time which may be devoted to advertising in any programs broadcast by the sta- tions of the Corporation or by private stations and to control the character of such advertising; (e) to prescribe the proportion of time which may be devoted to political broad- casts by the stations of the Corporation and by private stations, and to assign such time on an equitable basis to all parties and rival candidates." Definitions. 1. In these regulations, unless the context otherwise requires, (a) The "Act" means The Canadian Broadcasting Act, chapter twenty-four of the Statutes of 1936; (b) "Corporation" means the Canadian Broadcasting Corporation ; (c) "licence" means a license issued to a broadcasting station under the Radio- telegraph Act ; and "licensee" means the holder of such licence ; (d) "private station" means any broad- casting station licensed to a person other than the Corporation; (e) "regulations" means these regula- tions ; (/) "representatives of the Corporation" means the General Manager of the Corporation, the Assistant General Manager of the Corporation or persons authorized in writing by the General Manager of the Corporation ; (g) "station" refers to stations owned or operated by the Corporation as well as by others and it may also refer to the owner or licensee of a station. Scope of Regulations. 2. These regulations apply to all stations in Canada and to all matter broadcast by such stations. 3. (1) Each station shall maintain a pro- gram log in a form acceptable to the Cor- poration and shall cause entries to be made therein as follows: — (a) date, call letters, location, frequency; (b) the time at which each station identi- fication announcement is made; (c) the title and brief description of each program broadcast, with the time of the beginning and ending so as to give a continuous record of each day's broadcast. If a mechanical reproduc- tion is used, that fact shall be noted, together with a statement whether or not announcement thereof was made. In the case of a talk or speech, the name of the speaker and the auspices under which the talk or speech was given shall be entered. If the speech is made by a political candidate or on behalf of a political candidate or politi- cal party, the political affiliation of the . candidate or party shall also be en- tered; (d) the duration of each spot or other similar announcement and the broad- cast hour during which it was trans- mitted ; (e) the name of the sponsor of any pro- gram or announcement for which the station is paid. (2) Key letters or abbreviations may be used if the explanation of each is plainly given in the log. The logs shall be pro- duced for the inspection of the representa- tives of the Corporation upon the request of such representatives. (3) Each station shall keep on file a copy of (a) the continuity used for any pro- gram ; (b) all program or other announcements containing advertising matter; (c) the manuscript of addresses or talks. (4) In the case of chain broadcasts these records shall be kept by the originating station. (5) Such records shall be retained by the station for a period of one year and shall be open for inspection by representatives 415 of the Corporation upon request of such representatives. 4. The time mentioned in all program logs and contracts used in connection with broadcasting shall be local standard time (or local daylight-saving time if that is in force) unless otherwise specified Or agreed. 5. Each station shall, each week, file with the Corporation in a form acceptable to the Corporation an advance copy of its pro- gram schedule for the following week, showing the exact hours and how they are to be occupied each day. 6. Each station shall announce its call letters not less than once nor more than four times an hour, during hours of oper- ation. Programs in General. 7. No one shall broadcast (a) anything contrary to law; (b) the actual proceeding at any trial in a Canadian Court ; (c) abusive comment on any race, re- ligion or creed ; (d) obscene, indecent or profane lan- guage ; (e) malicious, scandalous, or defamatory matter; (/) advertising matter containing false or deceptive statements ; (g) false or misleading news; (h) upon the subject of birth control; (i) upon the subject of venereal disease, or other subjects relating to public health which the Corporation may from time to time designate, unless such subjects be presented in a manner and at a time approved by the General Manager as appropriate to the medium of broadcasting; 0) (i) programs presenting a person who claims supernatural or psychic powers, or a fortune-teller, character analyst, crystal-gazer or the like, or programs which lead or may lead the listening public to believe that the per- son presumed claims to possess or pos- sesses supernatural or psychic powers or is or claims to be a fortune-teller, character analyst, crystal-gazer or the like. (ii) programs in which a person answers or solves or purports to answer or solve questions or problems submitted by listeners or members of the public unless such programs prior to being broadcast shall have been approved in writing by a representative of the Cor- poration. 8. (1) Political broadcasts are governed by subsections (3), (4) and (5) of section 22 of The Canadian Broadcasting Act, 1936, which read as follows : — "(3) Dramatized political broadcasts are prohibited. "(4) The names of the sponsor or sponsors and the political party, if any, upon whose behalf any political speech or address is broadcast shall be an- nounced immediately preceding and im- mediately after such broadcasts. "(5) Political broadcasts on any Domin- ion, Provincial or Municipal election day and on the two days immediately preced- ing any such election day are prohibited." (2) Each station shall allocate time for political broadcasts as fairly as possible be- tween the different parties or candidates desiring to purchase or obtain time for such broadcasts. Advertising Content. 9. (1) The advertising content of any program shall not exceed in time ten per cent of any program period. (2) Notwithstanding the provisions of subsection (1) any station shall upon in- struction in writing from the Corporation reduce the total daily advertising content of its programs if the said total daily ad- vertising content in the opinion of the Corporation occupies an undue proportion of the daily broadcast time. (3) Upon notice in writing from the Corporation any station shall change the quality or nature of its advertising broad- casts. 10. Notwithstanding the provisions of these regulations the Corporation may, upon satisfactory evidence being submitted to it of a contract or contracts for the use of mechanical reproductions outstanding on November 1, 1937, which contain more than the advertising content prescribed in section 9(1) or which relate to the subjects men- tioned in section 7 (/) permit the con- tinued use of the said mechanical repro- ductions until, but not beyond December 31, 1937. 11. (1) In any program no one shall ad- vertise (a) any act or thing prohibited by law; (b) the prices of goods or services, ex- cept the prices of publications auxiliary to the information services of the Cor- poration ; (c) any insurance corporation not regis- tered to do business in Canada; (d) bonds, shares, or other securities or mining or oil properties or royalties or other interests in mining or oil prop- erties other than the securities of the Dominion or Provincial governments or municipalities or other public au- thorities, provided nothing herein shall prevent anyone from sponsoring a pro- gram giving quotations of market prices without comment ; (e) spirituous liquors; (/) wine and beer in any province of Canada wherein the provincial law pro- 416 liibits the direct advertisement of wine and beer, nor in any other province un- less immediately prior to the coming into force of these Regulations wine and beer have in fact been directly ad- vertised in such province through the facilities of radio. (2) Whenever wine and beer are adver- tised through radio facilities, the follow- ing special regulations shall apply: — (a) no spot announcements shall be used for the direct or indirect advertisement of wine or beer; (b) all continuities in programs directly or indirectly advertising wine or beer shall, prior to their broadcast, be ap- proved by the Corporation as to the continuity and the form, quantity and quality of the advertising content thereof. statement concerning any article marketed under the Food and Drugs Act or the Pro- prietary or Patent Medicine Act that is not contained in the continuity approved by the Department of Pensions and National Health. (4) Testimonials referring to an article marketed under the Food and Drugs Act or the Proprietary or Patent Medicine Act shall be regarded as constituting a part of the advertising continuity. (5) No continuity recommending any treatment for any ailment shall be broad- cast until it has been approved by the De- partment of Pensions and National Health. (6) Inspectors of Food and Drugs, De- partment of Pensions and National Health, are authorized to act as representatives of the Corporation for the purpose of en- forcing this regulation. Spot Announcements. 12. (1) "Spot" announcements shall not exceed two minutes for each broadcasting hour, subject always to the provisions of subsection (2) of this regulation. (2) No "spot" announcement shall be broadcast on week-days between 7.30 p.m. and 11 p.m. nor on Sundays at any time, provided that where exceptional conditions prevail owing to the geographical situation stations may be given permission by the Corporation to broadcast "spot" announce- ments on week-days during the hours pro- hibited in this section. (3) Subsections (1) and (2) of this regulation shall not apply to time signals or weather reports, provided that no adver- tising other than the name of the sponsor is mentioned. Foods and Drugs. 13. (1) No continuity advertising an article marketed under the Proprietary or Patent Medicine Act or the Food and Drugs Act may be broadcast until it has been approved by the Department of Pen- sions and National Health. Continuities submitted for approval shall be forwarded, in duplicate, to the Canadian Broadcasting Corporation, Ottawa, at least two weeks in advance of intended use. The formula for any article bearing a distinctive or trade name distinguishing it from any other product, and marketed under the Food and Drugs Act, shall be submitted with each pertinent continuity. (2) No electrical transcription advertis- ing an article marketed under the Pro- prietary or Patent Medicine Act or the Food and Drugs Act shall be broadcast bv any station unless certified by an affidavit that the advertising continuity has been approved by the Department of Pensions and National Health. (3) No announcer may broadcast any News Broadcasts. 14. Stations shall not transmit any news or information of any kind published in any newspaper or obtained, collected, col- lated, or coordinated by any newspaper or association of newspapers or any news agency or service, except the following : — (a) Such news bulletins as are released regularly from the various bureaus of The Canadian Press for the express use of broadcasting stations in Canada ; (b) Local news under arrangements to be made by each station individually with its local newspaper or newspapers, or such news as it may collect through its own employees ; (c) News from sources other than those provided for in subsections (a) and (b) herein, shall not be broadcast un- less the express permission in writing of the Corporation through its Gen- eral Manager is secured in advance. 15. Representatives of the Corporation may require the production of material to be broadcast before any broadcast is ar- ranged to take place. Corporation Programs. 16. Time reserved for the broadcasting of Corporation programs shall be used only for such programs unless approval to the contrary has been received in writing from the Corporation in each specific case. 17. Stations shall upon request of the Corporation give right of way to such Cor- poration or other programs as the Corpora- tion shall designate. In such event neither the station nor the Corporation shall incur any liability for compensation or damages. 18. No station shall "pick up" and re- broadcast any program unless permission in writing has first been obtained from the Corporation. 417 Mechanical Reproductions. 19. (1) No station shall use a mechanical reproduction (except when its use is mere- ly incidental as for an identification or background) between the hours of 7.30 p.m. and 11.00 p.m. except with the previous consent of the Corporation in writing. (2) A mechanical reproduction shall be announced as such immediately before and after the program concerned, except when its use is merely incidental as for an iden- tification or background. The exact form of announcement is not prescribed, but the language shall be clear and in terms com- monly used and understood. The follow- ing are examples of statements sufficient for the purpose: — (a) "This is a recorded program." (b) "This is a program of electrical transcription." (3) No program of mechanical repro- ductions shall contain any reference to the name of any person, firm or corporation connected with the manufacture, sale, hire or ownership of the said mechanical repro- ductions used in the said program. Chain Broadcasting. 20. Unless permission in writing is first obtained from the Corporation. (a) no station shall continue to be a part or shall form a part of a chain or net- work originating outside of Canada; (b) no chain or network of two or more stations shall continue to be operated within Canada or shall be set up or operated within Canada ; (c) no station shall continue to be or be- come an outlet for any station, chain or network existing or originating out- side of Canada ; (d) no station shall continue to be or become an associate station of orwith any station, chain or network existing or originating outside of Canada. Station Contracts. 21. Every station shall file with the Cor- poration a copy of the forms of contract used by it and a statement of its charges. Every such contract shall expressly make the enjoyment of the privilege to broadcast conditional upon the observance of these regulations. The licensee of each station shall see that a copy of these regulations is available at the station and that the sta- tion employees and persons broadcasting are familiar with them. 22. The Corporation may send a written or telegraph notice to the licensee of any station informing him of any alleged vio- lation of these regulations and he shall have a delay of six days within which tc answer in writing, giving in full his reply to the notice. The Corporation may make such investigation of the facts as it shall consider appropriate and for this. purpose its representatives may examine the records and question the employees of any station. 23. These regulations shall have full force and effect as of the 1st day of Nov- ember, 1937, and on and after that date all regulations inconsistent therewith shall be deemed to have been repealed. Note : The penalty for violation of these regulations is provided for under section 22(6) of the Act which reads: "(6) In case of any violation or non- observance by a private station of the regulations made by the Corporation un- der this section, the Corporation may order that the license of such private station be suspended for a period not exceeding three months and any such order shall be forwarded to the Minister who shall forthwith communicate the same to the licensee of the station and shall take such steps as may be necessary to carry out the terms of such order." r, §^slDO^& 418 CANADA--A SURVEY This official, authoritative survey of Canada is based upon latest reports compiled by the Electrical Division of the Bureau of Foreign and Domestic Commerce, United States Department of Commerce. General — With population extending over a dis- tance of 3,000 air-line miles, the transmission of radio programs involves numerous outlets, heavy wire charges and timing difficulties due to the existence of five separate time zones in the country. Purchasing power is relatively high in Canada. The length of the winter season, coupled with the centering of much of social activities around the home, tends _ to promote demand for radio entertainment. Similarly, the great expanse of the country presents a good field for commercial radio communication. Sets in Use — According to law, an annual license (fee $2) must be obtained each fiscal year (April 1 to March 31) for radio receivers. During the fiscal year ended March 31, 1937, the number of radio receiver licenses sold was 1,038,500. According to a survey by Radio Trade Builder, a trade journal, the number of receivers in use in homes in Canada at the end of 1936 was 1,672,000, an increase of 13 1/2 per cent over the estimate of sets in use at the end of 19'35. Toronto is the primary radio center of Canada as the majority of radio manufacturers are lo- cated in Ontario ; Montreal is second as a manufacturing and distributing center and Win- nipeg and Vancouver serve regional markets as jobbing points. Secondary commercial centers include Halifax or Saint John, in the Maritimes, and Regina, Calgary or Edmonton in western areas. Smaller cities serve localized market areas. Demand — During 1936 members of the Radio Manufacturers Association of Canada reported total sales to dealers as numbering 239,777 with a list value of $22,347,329, of which A. C. re- ceivers numbered 167,018 valued at $17,384,591 and battery sets numbered 59,739 valued at $4,182,933. Following official statistics of radio sales since 1933 clearly reveal that a widespread market for receivers exists in Canada. It is estimated that the number of sets in use equals 69 per cent of the number of Canadian families. Domestic Production — Twelve companies manufac- ture radio receivers in Canada and because of patent control and electrical inspection require- ments these firms dominate the market. Patents — For several years the more important Canadian radio patents have been under the control of a patent corporation known as Cana- dian Radio Patents, Limited. This corporation, which has its head office at 159 Bay Street, Toronto, Canada, originally took over for licens- ing purposes thousands of patents formerly held by individual concerns such as the Canadian General Electric Company, Limited, Northern Electric Company, Limited, Canadian Marconi Company and Standard Radio Manufacturing Corporation, Limited. It has since acquired patents and patent rights on its own account. Canadian Radio Patents Limited hold that radio receiving sets manufactured by others, or imported into or sold in Canada embodying the following features: (a) Regeneration, feed back, or oscillation ; (b) Tuned radio frequency ; (c) Grid leak detection ; (d) Neutralization of inter- electrode capacity ; (e) Power amplification and power supply ; or (f) Superheterodyne circuits ; are infringements of the patents controlled by the corporation. The privilege of the Canadian use of the patents controlled by Canadian Radio Patents, is given only to those firms which take out a license with the company and which manufac- ture in Canada. Even though a firm's receivers may be licensed under United States patents owned by firms also represented in Canadian Radio Patents, Limited, a license under the Canadian company is also required. Tube Patents — A second patent holding corporation entitled Thermionics Limited, also at 159 Bay Street, Toronto, has announced that it owns or controls numerous basic Canadian patents cov- ering the manufacture and sale within Canada of radio tubes to be used only in the non-com- mercial reception of public radio telephone broad- casting. Tariffs and Restrictions — Canadian tariff informa- tion is subject to change and should be verified in advance of doing business in Canada. Electrical transcriptions imported into Canada are subject to special administrative orders rela- tive to the acceptable valuation for duty pur- poses. Collectors are instructed to appraise electrical transcriptions containing advertising matter imported from the United States at a minimum value of $7.50 per transcription, which is held to include the^ United States excise tax of 5 per cent. Transcriptions without advertising matter, usually furnished on a contract basis as a "library service" are valued for duty at a minimum of $4.00 each. Television — This development is definitely in the experimental stage in the Dominion and its early practical application is discounted. Amateur Radio — Amateur radio communication in Canada is organized along similar lines to condi- tions in the United States. The hobby has at- tracted many residents and in the last fiscal year a total of 2,821 amateur experimental transmis- sion licenses were issued by the government. A good part of the conversations are with amateurs in the United States and equipment, prices and hookups are often under discussion, thus pro- moting demand for American lines. Short Wave — Canadian broadcasting on the short wave bands is chiefly confined to commercial and police services aside from two stations (Toronto and Winnipeg). United States stations are picked up readily and at times when standard band re- ception from American outlets is unsatisfactory the programs often can be picked up from asso- ciated outlets using the short wave. Broadcasting — Under the Canadian Radio Broad- Casting Act, 1936, the Canadian Broadcasting Corporation on Nov. 2, 1936, took over govern- mental operation of the national broadcasting service and the control of all radio programs from the former Canadian Broadcasting Commis- sion. Technical control of broadcasting stations reverted to the Department of Transport under the Radiotelegraph Act. The government-owned corporation is headed by a board of nine honor- ary governors and a general manager in charge of operations. The legislation charges the cor- poration to carry on national broadcasting in Canada and authorizes it to establish, maintain and operate stations, to acquire or make operat- ing agreements with private stations, produce programs, and otherwise function as a govern- mental radio agency. The legislation envisages gradual extension of public ownership of radio 419 in Canada and enlargement of coverage consistent with federal finances. The principal difference between the Corpora- tion and the Canadian Radio Broadcasting Com- mission which it replaced is that under the Com- mission authority to act in matters of policy and administration were combined in one body whereas in the Canadian Broadcasting Corpora- tion the board of governors will deal with ques- tions of policy and administrative matters will be conducted separately. Broadcasting is considered a business controlled by a public service type of corporation (government-owned) rather than an activity under an administrative governmental or- ganization. The Corporation reports to Parlia- ment through the Minister of Transport. Opera- tions are financed by license fees for receiving and broadcasting sets and by revenue from com- mercial radio business. Further, the Act provides that by order-in-council up to $500,000 may be borrowed from the government for the extension or improvement of broadcasting facilities. In addition, working capital not to exceed $100,000 may be advanced by order-in-council. Although the nationalization of radio in Canada is in the transitionary stage, government policy has consistently favored the operation of radio as a public utility and all private broadcasting licenses have been issued with the understand- ing that the State may take over the facilities and that no value attaches for good will. The Canadian Broadcasting Corporation took over the network established by the Radio Commis- sion which now comprises eight basic stations, namely, CRCV, Vancouver; CRCW, Windsor; CRCT (CRCX), Toronto; CRCY, Toronto; CRCO, Ottawa; CRCM, Montreal, CRCK, Quebec City; and CRCS, Chicoutimi, Quebec. Coverage of the network has been extended through agreements with 20 or more private commercial stations which carry the network program throughout the country. Licenses for broadcasting are issued by the Department of Transport after the application has been referred to the Corporation for recom- mendation. The new radio law also specifies that the Minister of Transport will receive recommendations' from the Broadcasting Corpora- tion in connection with new private state licenses, change of channel, location or power. The Broadcasting Corporation has recently completed a detailed survey of the coverage af- forded by existing stations and in accordance with the conclusion that additional high-powered outlets were required, two stations are now under construction, both to be 50 kilowatt units. One is to be located at Hornby, near Toronto, Ontario, and the other at Vercheres, near Montreal, Quebec. It is expected that two more key stations will be erected within the next few years, one in the Maritime area and the other in western Canada. Consideration is also being given to a proposal to erect a powerful short-wave transmitter to permit Canadian par- ticipation in direct overseas broadcasting. Programs — Programs broadcast in Canada may be classified under four categories : First, material presented by the Broadcasting Corporation, which contains no advertising and may be com- pared with sustaining programs which United States stations offer; second, commercially-spon- sored programs which contain direct or indirect advertising and are released on a paid-time basis ; third, sustaining programs broadcast by privately owned stations ; and fourth, exchange programs from sources outside of Canada, chiefly the United States and the United Kingdom. Com- mercial programs have much in common with the type of advertising programs employed in the United States except that the limitations of the Canadian market do not permit the elabo- rate continuities and high-priced talent which is possible with national coverage of a larger con- sumer market. Canadian programs on exchange with United .Sttes stations have become increas- ingly popular. Advertising — Radio advertising from privately owned stations and outlets controlled by the Broadcasting Corporation is conducted in the usual manner under established regulations. The advertising content of any program is limited to 10 per cent of the program period and specific regulations cover permissible material in advertising continuities. Transcriptions — The use of transcriptions is gen erally prohibited between 7:30 and 11:00 p.m. but at other hours they are extensively employed by broadcasting stations. The recording of in coming overseas broadcasts is frequently under taken to permit more timely release of programs Special recording apparatus of the Marconi-Stille type has been installed in the Broadcasting Cor poration's station at Ottawa for recording im portant events for rebroadcasting at later dates Special short-wave receiving apparatus is located at Ottawa. Regulations — Statutory authority to suppress radio interference is contained in the Canadian Broad- casting Act. Detailed regulations for control of programs, station operation, news service and advertising were issued by the Canadian Broad- casting Corporation, effective Nov. 1, 1937. In ad- dition the 1936 radio statute itself contains regu- latory provisions regarding chain broadcasting hookups and political broadcasts. Technical re- quirements for station equipment are promul- gated by the Department of Transport. Federal jurisdiction over radiocommunication was de- termined by a ruling of the Imperial Privy Council, Feb. 9, 1932. Sets in Use — 1,672,000. Stations — 83. Ot9 420 CANADIAN l3r ik STATIONS Alberta CFAC -CALGARY'S FRIENDLY STATION-- CALGARY— EST. 1922 CBC & FOOTHILLS NETWORK FREQUENCY: 930 Kc. POWER: 1000 Watts. OWNED BY: Calgary Herald. OPERATED BY: Taylor Pearson & Carson. BUSINESS AD- DRESS: Southam Bldg. PHONE: R 1036-7. STUDIO ADDRESS: Southam Bldg. TRANS- MITTER LOCATION: Forest Lawn. TIME ON THE AIR: 6:30 A.M. to 12:00 midnight. NEWS- PAPER AFFILIATION: Calgary Daily Herald. NEWS SERVICE: Canadian Press News. TRAN- SCRIPTION SERVICE: NBC Thesaurus, World Broadcasting System. PERSONNEL President H. R. Carson Commercial Manager Ian McDonald Chief Announcer Pat Freeman Station Manager G. S. Henry Publicity Director Fred McDowell Musical Director Cecil Kappey Chief Engineer R. Ericson POLICIES CBC regulations rule out all liquor adver- tising. Supplies a free merchandising service. REPRESENTATIVE All Canada Radio Facilities CFCN "THE VOICE OF THE PRAIRIES" CALGARY— EST. 1922 CBC— ALBERTA EDUCATIONAL NETWORK FREQUENCY: 1030 Kc. POWER: 10.000 Watts. OWNED BY: The Voice of the Prairies. Ltd. OPERATED BY: Same. BUSINESS AD- DRESS: Toronto Gen. Trust Bldg. PHONE: M 1161. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: Strathmore. TIME ON THE AIR: 6:00 A.M. to 12:00 midnight. NEWS SERVICES: Transradio Press, Radio News Assn. TRANSCRIPTION SERVICES: Standard Radio, MacGregor and Sollie, and Lang-Worth: PERSONNEL President H. G. Love Commercial Manager E. H. McGuire Chief Announcer Kel Traynor Station Manager H. G. Love News Editor D. E. Campbell Chief Engineer P. M. McCoff ery POLICIES No spot announcements on Sunday or after 7:30 P.M., except service announcements. All continuity re foods or medical sup- plies must be approved by Ottawa. Merchandising department to assist and work with advertiser on any campaign, etc. REPRESENTATIVE Joseph Hershey McGillvra ♦ CJCJ CALGARY FREQUENCY: 690 Kc. POWER: 100 Watts. OWNED BY: Albertan Publishers, Ltd. OP- ERATED BY: Same. BUSINESS ADDRESS: Renfrew Bldg. PHONE: R 2001— M 5858. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 2015 Salisbury Ave. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. NEWS- PAPER AFFILIATION: Albertan Publishers. Ltd. NEWS SERVICE: Canadian Press. TRAN- SCRIPTION SERVICES: Lang-Worth Features, Titan Library. PERSONNEL President Gordon Bell Chief Announcer M. H. McKenzie Station Manager H. A. Webster Sales Manager Rolfe Barnes Musical Director Leslie Calvert Chief Engineer Robert Henderson POLICIES Liquor advertising not permitted by pro- vincial law. CBC policies prevail. 421 CFRN EDMONTON— EST. 1934 CBC FREQUENCY: 960 Kc. POWER: 100 Watts. OWNED BY: Sunwapta Broadcasting Co. OP- ERATED BY: Same. BUSINESS ADDRESS: 109 C. P. R. Bldg. PHONE: 23561-267. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: Jasper Place. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. NEWS SERVICE: Canadi- an Press, Edmonton Bulletin, Ltd. TRAN- SCRIPTION SERVICE: Lang-Worth. MAIN- TAINS ARTISTS BUREAU. PERSONNEL Commercial Manager H. F. Nielsen Artists Bureau Head R. Wright Chief Announcer S. Lancaster Station Manager G. R. A. Rice Sales Manager A. J. Hopps Publicity Director D. E. Neale Musical Director R. Wright Chief Engineer F. Makepeace POLICIES No liquor advertising accepted; foreign lan- guage accounts accepted providing English translation of all copy sent with program. Merchandising system of flash circulars which are mailed to all distributors of products advertised, in some cases supply window display cards. REPRESENTATIVES Joseph Hershey McGillvra (U.S.A.) (Toronto) All Canada Broadcasting (Winnipeg-Toronto) CJCA "VOICE OF THE GREAT NORTH WEST" EDMONTON— EST. 1922 CBC— FOOTHILLS NETWORK— NBC FREQUENCY: 730 Kc. POWER: 1000 watts. OWNED BY: Northwestern Publishers Ltd. "Edmonton Journal." OPERATED BY: Taylor & Pearson Broadcasting Co. Ltd. BUSINESS ADDRESS: Birk's Bldg. PHONE: 2-6131-2-3. STUDIO ADDRESS: Birk's Bldg. TRANSMIT- TER LOCATION: Belmont. TIME ON THE AIR: 8:00 a.m. to 12:00 p.m. (Sunday), 6:30 a.m. to 12:00 p.m. (weekdays), 6:30 a.m. to 1:30 a.m. (Saturday). NEWSPAPER AFFILIA- TION: Edmonton Journal. NEWS SERVICE: Canadian Press and local news. TRANSCRIP- TION SERVICE: NBC Thesaurus. World Broad- casting System, All Canada Radio Facilities Ltd. PERSONNEL Commercial Manager Wm. Cranston Production Manager N. Botterill Station Manager Frank H. Elphicke Publicity Director Walter Dales Continuity Editor James Allard Technical Director Hastings McMahon POLICIES Does not accept beer and liquor advertising. No sponsored news broadcasts. All continuity subject to approval of sta- tion management and Canadian Broadcasting Corporation regulations. Merchandising service — which includes spot announcements introducing programs — calls on wholesale houses. Direct mail to retailers. Billboard advertising. Arranging window displays. Sales surveys — and participation in station advertising in certain northern Al- berta publications. REPRESENTATIVES All Canada Radio Facilities Ltd. Montreal, Toronto, Winnipeg, Calgary, Vancouver Weed & Co. N. Y., Detroit, Chicago, San Francisco ♦ CKUA EDMONTON— EST. 1927 CBC— ALBERTA EDUCATIONAL NETWORK FREQUENCY: 580 Kc. POWER: 500 watts. OWNED BY: University of Alberta. OP- ERATED BY: University of Alberta. BUSI- NESS ADDRESS: University of Alberta. PHONE: 3-2233-2-2131-12. STUDIO ADDRESS: Dept. of Extension, University campus. TRANSMITTER LOCATION: Campus. TIME ON THE AIR: 1:00 p.m. to 2:15 p.m.— 6:00 p.m. to 8:30 p.m. (Monday to Friday). PERSONNEL President of the University W. A. R. Kerr Chief Announcer H. P. Brown Station Manager Donald Cameron Program Director Sheila Marryat Chief Engineer W. E. Cornish POLICIES Educational programs only. ♦ CFGP GRANDE PRAIRIE— EST. 1937 FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED AND OPERATED BY: Northern Broad- casting Corp.. Ltd. BUSINESS ADDRESS: P. O. Box 175. Edmonton, Alta. STUDIO ADDRESS: Grande Prairie. TRANSMITTER LOCATION: 422 Grande Prairie. TIME ON THE AIR: Sunday, 9:00 A.M. to 12:00 noon and 2:00 P.M. to 6:00 P.M. Weekdays, 7:00 A.M. to 10:00 A.M.; 11:30 A. M. to 2:30 P.M.; and 5:00 P.M. to 8:00 P.M. PERSONNEL Manager H. W. Brooker Program Director Paul Guy POLICIES All continuities must conform with the re- quirements of the management and the rules and regulations of the Canadian Broadcasting Corp. ♦ CJOC "SUNNY SOUTH STATION" LETHBREDGE— EST. 1928 CANADIAN BROADCASTING CORP. FREQUENCY: 950 Kc. POWER: 100 watts. OWNED BY: Lethbridge Broadcasting Co. OP- ERATED BY: H. R. Carson. BUSINESS AD- DRESS: Marquis Hotel. PHONE: 3871-2. STUDIO ADDRESS: Marquis Hotel. TIME ON THE AIR: 6:15 a.m. to 12:15 a.m. NEWS SERVICE: Canadian Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President J. G. Hutchings Commercial Manager A. H. Nicholl Chief Announcer R. Buss Station Manager G. Gaetz Publicity Director C. A. Perry Chief Engineer R. Reagh POLICIES Does not allow liquor advertising. All con- tinuities must conform to rules and regula- tions of the Canadian Broadcasting Corpora- tion. Limited number of foreign language ac- counts accepted. Merchandising: The use of billboards call- ing attention to programs — newspaper listings and window displays are used. REPRESENTATIVE Weed & Company British Columbia CFPR PRINCE RUPERT FREQUENCY: 580 Kc. POWER: 50 Watts. OWNED AND OPERATED BY: F. E. Blatt. BUSINESS AND STUDIO ADDRESS: Prince Rupert. TRANSMITTER LOCATION: Prince Rupert. CHWK "THE VOICE OF THE FRASER VALLEY" CHILLIWACK— EST. 1927 CBC & BC NETWORK FREQUENCY: 780 Kc. POWER: 100 Watts. OWNED BY: Chilliwack Broadcasting Co.. Ltd. OPERATED BY: Same. BUSINESS AD- DRESS: 16 Wellington Ave. PHONE: 6106- 2906. STUDIO ADDRESS: Same. TRANSMIT- TER LOCATION: Same. TIME ON THE AIR: 8:00 A.M. to 10:30 P.M. NEWS SERVICES: CBC-Canadian Press and Local. TRANSCRIP- TION SERVICE: Hollywood Radio Attractions. PERSONNEL President C. Casey Wells Commercial Manager C. Casey Wells Advertising Manager C. Casey Wells Chief Announcer R. G. Wells Station Manager C. Casey Wells Sales Manager C. Casey Wells Publicity Director C. Casey Wells Musical Director Bertram Turvey Chief Engineer lack Dilling POLICIES No contracts accepted for advertising of mail order houses, chain stores, taverns, Sun- day sports or amusements, or for advertising liquor, beer or wines. Merchandising: Full cooperation with mer- chandising tie-ins. No charge for service. REPRESENTATIVE All Canada Radio Facilities CF J C KAMLOOPS— EST. 1924 DOMINION BROADCASTING CO. FREQUENCY: 880 Kc. POWER: 1000 Watts. OWNED BY: Review Pub. Co. OPERATED BY: Kamloops Sentinel, Ltd. BUSINESS AD DRESS: 209 Victoria St. PHONE: 1018 and 1000. STUDIO ADDRESS: 322 Victoria St. TRANSMITTER LOCATION: North Kamloops. TIME ON THE AIR: 7:45 A.M. to 1:15 P.M. NEWSPAPER AFFILIATIONS: Kamloops Sen- tinel, Ltd. TRANSCRIPTION SERVICES: Trans- co and Hollywood Radio Attractions. PERSONNEL President R. E. White Commercial Manager D. Homersham Station Manager D. Homersham Sales Manager J. Harling Publicity Director L. Irvine Musical Director R. Desmond Chief Engineer Geo. Henderson POLICIES As laid down under regulations for broad- casting stations made under the Canadian Broadcasting Act. 423 CKOV KELOWNA— EST. 1931 CANADIAN BROADCASTING CORP. FREQUENCY: 630 Kc. POWER: 100 Watts. OWNED BY: Okanagan Broadcasters, Ltd. OPERATED BY. Okanagan Broadcasters, Ltd. BUSINESS ADDRESS: Mill Ave. STUDIO AD- DRESS: Mill Ave. TRANSMITTER LOCATION: Kelowna. TIME ON THE AIR: Full Time. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL Managing Director J. W. B. Browne POLICIES All contracts subject to the regulations of the Canadian Broadcasting Corp. REPRESENTATIVES John E. Baldwin, Vancouver All Canada Broadcasting System CJ AT "THE VOICE OF THE KOOTENAYS" TRAIL— EST. 1931 CBC FREQUENCY: 910 Kc. POWER: 1000 Watts. OWNED BY: Kootenay Broadcasting Co., Ltd. OPERATED BY: Same. BUSINESS ADDRESS: Victoria St. PHONE: 737. STUDIO ADDRESS: Victoria St. TRANSMITTER LOCATION: War- field. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. NEWS SERVICE: Canadian Press. TRAN- SCRIPTION SERVICES: NBC Thesaurus, and All-Canada Radio Facilities. PERSONNEL President , B. A. Stimmel Commercial Manager W. W. Baggs Chief Announcer C. R. Smith Station Manager T. G. Robinson Chief Engineer E. C. Connor POLICIES Does not accept liquor or foreign language accounts. REPRESENTATIVES Weed & Company All-Canada Radio Facilities CBR VANCOUVER— EST. 1925 CANADIAN BROADCASTING CORP. BRITISH COLUMBIA REGIONAL NETWORK FREQUENCY: 1100 Kc. POWER: 5000 Watts. OPERATED BY: Canadian Broadcasting Corp. BUSINESS ADDRESS: Canadian National Hotel. PHONE: 2511. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Lulu Island. TIME ON THE AIR: Sunday, 9:00 A.M. to 11:00 P.M.; Week Days, 8:00 A.M. to 11:00 P.M. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL Manager J. R. Radford POLICIES Alcoholic beverage advertising not accepted. Governed by the policies of the Canadian Broadcasting Corp. C KC D VANCOUVER FREQUENCY: 1010 Kc. POWER: 100 Watts. OWNED BY: Vancouver Province. OPERATED BY: Pacific Broadcasting Co., Ltd. BUSINESS ADDRESS: 198 Hastings West. PHONE: Sey- mour-2750-5137K. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:30 P.M. to 11:30 P.M. NEWS- PAPER AFFILIATION: Vancouver Daily Prov- ince. NEWS SERVICE: Local and national news tieup. PERSONNEL President W. G. Hassell Commercial Manager W. G. Hassell Advertising Manager W. G. Hassell Chief Announcer W. G. Hassell Station Manager W. G. Hassell Sales Manager W. G. Hassell Publicity Director L. F. Hassell Musical Director Mabel Brown Chief Engineer H. G. McCrady POLICIES CBC policies prevail. C K F C * VANCOUVER FREQUENCY: 1410 Kc. POWER: 50 Watts. OWNED BY: United Church of Canada. OP- ERATED BY: Standard Broadcasting System, Ltd. BUSINESS ADDRESS: 1001-1009 Stock Exchange Bldg. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: North Vancouver. TIME ON THE AIR: Shares Time with CKMO. * No further information available after usual requests. ♦ CKMO "THE PIONEER VOICE OF B.C." VANCOUVER— EST. 1922 FREQUENCY: 1410 Kc. POWER: 100 watts. OWNED BY: Sprott Shaw Schools. OPERATED BY: N. C. Broadcasting System, Ltd. BUSI- NESS ADDRESS: 812 Robson St. PHONE: Sey. 8778-9. STUDIO ADDRESS: 812 Robson St. TRANSMITTER LOCATION: Sun Bldg. TIME ON THE AIR: 8:00 a.m. to 10:30 p.m. NEWSPAPER AFFILIATION: News Herald. NEWS SERVICES: Canadian Press & News- 424 Herald (local). TRANSCRIPTION SERVICE: Grow & Pitcher and (recorded British Library). PERSONNEL President R. J. Sprott Commercial Manager H. M. Cooke Chief Announcer Gordon Hodson Station Manager H. M. Cooke Publicity Director Phil Baldwin Musical Director Allan Thompson Chief Engineer Earnie Rusicka POLICIES Covered by regulations of the Canadian Broadcasting Corp. Merchandising depends on the sponsor. Tie- up with stores and theaters. C K W X VANCOUVER— EST. 1923 FREQUENCY: 1010 Kc. POWER: 100 Watts. OWNED BY: Western Broadcasting Co., Ltd. OPERATED BY: Same. BUSINESS ADDRESS: 801 W. Georgia St. PHONE: Seymour 2288. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: 1220 Seymour St. TIME ON THE AIR: 6:30 A.M. to 9:00 P.M. (average). NEWS SERVICE: Local news from Vancouver Sun. TRANSCRIPTION SERVICES: World Broad- casting System. All Canada Radio. PERSONNEL President A. Holmstead Commercial Manager Reg. M. Dagg Advertising Manager Reg. M. Dagg Program Director Fred Bass Station Manager A. Holmstead Sales Manager Reg. M. Dagg Publicity Director Reg. M. Dagg Chief Engineer Ross Maclntyre POLICIES No liquor or foreign language programmes accepted. Station reserves right to edit copy, particularly on patent medicine advertising, although this latter is also passed upon by Dominion Department of Health. Merchandising: Assists in merchandising programmes whenever and wherever possible. Movable window displays being prepared covering various allied products, which will be scheduled for windows throughout terri- tory. Build-up broadcasting and publicity given, and station carries on small newspaper campaigns in papers throughout area point- ing attention to entertainment to be listened to over station. REPRESENTATIVE Weed & Company (U.S.) ♦ CJOR VANCOUVER— EST. 1926 FREQUENCY: 600 Kc. POWER: 500 watts. OWNED BY: G. C. Chandler. OPERATED BY: G. C. Chandler. BUSINESS ADDRESS: 846 Howe St. PHONE: Trinity 5321. STUDIO AD- DRESS: 846 Howe St. TRANSMITTER LOCA- TION: Richmond Municipality. TIME ON THE AIR: 7:00 a.m. to midnight. NEWS SERVICE: Transradio Press. TRANSCRIPTION SER- VICE: NBC Thesaurus. PERSONNEL Commercial Manager Don Laws Chief Announcer Leo Trainor Station Manager G. C. Chandler Publicity Director R. E. Ford Musical Director L. Trainor Chief Engineer W. B. Smith POLICIES No liquor — discourage foreign languages. REPRESENTATIVE Joseph Hershey McGillvra ♦ CFCT VICTORIA— EST. 1923 DOMINION BROADCASTING CO. FREQUENCY: 1450 Kc. POWER: 50 Watts. OWNED BY: Victoria Broadcasting Assn. OP- ERATED BY: Victoria Broadcasting Assn. BUSI- NESS ADDRESS: Radio Centre. PHONE: G- 2014. STUDIO ADDRESS: Same. TRANSMIT- TER LOCATION: Same. TIME ON THE AIR: Unlimited. PERSONNEL General and Commercial Mgr. . . G. W. Deaville Station Manager Bernard Deaville REPRESENTATIVES All-Canada Broadcasting System Joseph Hershey McGillvra Manitoba CKX "THE FRIENDLY STATION" BRANDON— EST. 1928 CBC FREQUENCY: 1120 Kc. POWER: 1000 Watts. OWNED BY: Manitoba Telephone System., OPERATED BY: Same. BUSINESS ADDRESS: Brandon. PHONE: 4532. STUDIO ADDRESS: 8th St. TRANSMITTER LOCATION: 1st St. North. TIME ON THE AIR: 8:00 A.M. to 11:30 P.M. (daily); 12:00 noon to 11:30 P.M. (Sun day). NEWS SERVICE: Canadian Press. TRANSCRIPTION SERVICE: All Canada Tran- 425 scription Library. MAINTAINS ARTISTS BU- REAU. PERSONNEL Commercial Manager O. Craig Advertsiing Manager O. Craig Chief Announcer E. Davies Station Manager W. F. Seller Chief Engineer C. E. R. Collins POLICIES No liquor advertisements accepted. Gov- erned by Canadian Broadcasting Corporation rules. REPRESENTATIVES All Canada Radio Facilities Weed & Company ON THE AIR: Sunday, 11:00 A.M. to 12:00 midnight. Week Days, 7:30 A.M. to 12:00 midnight. TRANSCRIPTION SERVICE: NBC Thesaurus, C. P. MacGregor, All Canada Ra- dio Facilities. PERSONNEL Station Director John Lowry Station Manager William Backhouse Commercial Manager Percy Gaynor POLICIES Governed by the policies of the Canadian Broadcasting Corp. REPRESENTATIVES United Broadcast Sales, Ltd. Weed & Co. CJ RC "MANITOBA'S FRIENDLY STATION" WINNIPEG— EST. 1933 FREQUENCY: 630 Kc. POWER: 1000 Watts. OWNED BY: James Richardson & Sons, Ltd. OPERATED BY: Same. BUSINESS ADDRESS: Royal Alexandra Hotel. PHONE: 9-2266-7-8. TIME ON THE AIR: (daily) 7:30 A.M. to mid- night. (Sunday) 11:00 A.M. to midnight. NEWS SERVICE: Transradio Press and own news service. TRANSCRIPTION SERVICES: World Broadcasting System, Standard Radio, and Lang-Worth Features. PERSONNEL Commercial Manager J. L. C. Macpherson Advertising Manager .Geo. Titus Chief Announcer j. Thompson Station Manager H. R. McLaughlin Publicity Director N. Chamberlain Musical Director H. Green Chief Engineer K. Cameron POLICIES No liquor advertising accepted. Maintains a merchandising department. REPRESENTATIVE Joseph Hershey McGillvra ♦ CKY WINNIPEG— EST. 1922 DOMINION BROADCASTING CO. CANADIAN BROADCASTING CORP. FREQUENCY: 960 Kc. POWER: 15000 Watts. OWNED BY: Manitoba Telephone System. OP- ERATED BY: Manitoba Telephone System. BUSINESS ADDRESS: Telephone Bldg. PHONE: 92-191. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: St. Francis Xavier. TIME Netv Brunswick CFNB "THE VOICE OF THE MARITIMES" FREDERICTON— Est. 1923 CANADIAN BROADCASTING CORP. FREQUENCY: 550 Kc. POWER: 1000 watts. OWNED BY: Jos. S. Neill & Sons Ltd. OP- ERATED BY: Same. BUSINESS ADDRESS: Fredericton. PHONE: 209. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 8:00 A.M. to 12:00 P.M. NEWSPAPER AFFILIATIONS: St. John Tele- graph Journal. St. John Citizen. NEWS SER- VICE: Canadian Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President John Neill Commercial Manager J. Stewart Neill Chief Announcer Cleve Stillwell Station Manager J. Stewart Neill Sales Manager J. Stewart Neill Chief Engineer Thomas B. Young POLICIES No liquor announcements and no foreign language. REPRESENTATIVE Joseph Hershey McGillvra ♦ CKCW MONCTON— EST. 1934 CBC— REGIONAL MARITIME FREQUENCY: 1370 Kc. POWER: 100 watts. (1000 applied for). OWNED BY: Moncton 426 Broadcasting Co., Ltd. OPERATED BY: Monc- ton Broadcasting Co., Ltd. BUSINESS AD- DRESS: K of P Bldg. PHONE: 1302-1432. STUDIO ADDRESS: K of P Bldg. TRANSMIT- TER LOCATION: Harrisville. TIME ON THE AIR: 8:00 a.m. to midnight. NEWSPAPER AF- FILIATIONS: Moncton Transcript, Moncton Times. NEWS SERVICE: Canadian Press. MAINTAINS ARTISTS BUREAU: TRANSCRIP- TION SERVICE: World Broadcasting System, and Standard Radio, Inc. PERSONNEL President J. L. Black Commercial Manager F. A. Lynds Artists Bureau Head S. B. Haines Chief Announcer E. McCarron Station Manager F. A. Lynds Sales Manager A. B. Cooke Musical Director "Whitey" Haines Chief Engineer James A. White POLICIES All liquor advertising banned. French language accounts accepted. Complete merchandising department. Rou- tine and novel tie-ins available. CHSJ SAINT JOHN— EST. 1934 CANADIAN BROADCASTING CORP. FREQUENCY: 1120 Kc. POWER 1,000 watts, d.; 500 watts, n. OWNED BY: New Bruns- wick Broadcasting Co.. Ltd. OPERATED BY: Same. BUSINESS ADDRESS: Admiral Beatty Hotel. PHONE: 3-2307. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:00 A.M. to 6:15 A.M.— 7:30 A.M. to 12:00 P.M. NEWSPAPER AF- FILIATIONS: Telegraph-Journal. Times-Globe. NEWS SERVICES: Newspapers, Canadian Press. MAINTAINS ARTISTS BUREAU. TRAN- SCRIPTION SERVICE: World Broadcasting System. PERSONNEL President H. P. Robinson Commercial Manager Geo. Cromwell Advertising Manager L. W. Bewick Artists Bureau Head de B. Holley Chief Announcer de B. Holley Station Manager L. W. Bewick Publicity Director Chistine Fewings Chief Engineer J. G. Bishop POLICIES No liquor advertisements. Merchandising: Keeps in contact with trade interested in programs over our station. REPRESENTATIVE Joseph Hershey McGillvra Nova Scotia CHNS "THE KEY STATION OF THE MARITIMES" HALIFAX— EST. 1926 CBC AND MARITIME NETWORK FREQUENCY: 930 Kc. POWER: 1000 watts. OWNED BY: Maritime Broadcasting Co., Ltd. OPERATED BY: Same. BUSINESS ADDRESS, Lord Nelson. PHONE: B-8318. STUDIO AD DRESS: Same. TRANSMITTER LOCATION: Bedford, U. S. TIME ON THE AIR: 8:00 A.M. to 12:00 midnight. NEWSPAPER AFFILIA- TION: Halifax Herald for News. NEWS SER- VICE: Canadian Press. TRANSCRIPTION SERVICE: NBC Thesaurus, Standard Radio, and Lang-Worth. PERSONNEL President Andrew Robb Commercial Manager J. L. Redmond Advertising Manager Wm. C. Borrett Artists Bureau Head L. L. Shatford Chief Announcer Fletcher Coates Station Manager William C. Borrett Sales Manager William C. Borrett Publicity Director William C. Borrett Musical Director R. L. Fry Chief Engineer A. W. Greig POLICIES No liquor advertisements accepted. All continuities subject to CBC regulations. ♦ CJCB-CJCX "DOWN WHERE THE EAST BEGINS" SYDNEY— EST. 1929 CANADIAN BROADCASTING CORP. FREQUENCY: 1240 Kc. POWER: 1000 watts. OWNED BY: Eastern Broadcasters. Ltd. OP- ERATED BY: Eastern Broadcasters, Ltd. BUSI- NESS ADDRESS: Radio Bldg. PHONE: 209- 1412. STUDIO ADDRESS: Radio Bldg. TRANS- MITTER LOCATION: South Bar. C.B. TIME ON THE AIR: 8:00 a.m. to midnight. NEWS SER- VICE: Transradio Press and local news. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President N. Nathanson Commercial Manager M. Grant Advertising Manager R. H. Wright Chief Announcer T. C. Robertson Station Manager N. Nathanson Sales Manager R. H. Wright Publicity Director C. Nunn Musical Director Mrs. A. F. McKinnon Chief Engineer F. G. O'Brien 427 POLICIES No liquor advertising. Merchandising: Periodical contests by sta- tion involves all products being advertised during period of contest. Advertisers receiv- ing proof of program's effectiveness. REPRESENTATIVE Joseph Hershey McGillvra (N. Y. & Chicago) CKIC WOLFVILLE FREQUENCY: 1010 Kc. POWER: 50 Watts. OWNED BY: Acadia University. OPERATED BY: Same. BUSINESS ADDRESS: Wolfville. PHONE: 270. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: Part Time. POLICIES Non-commercial outlet. CJLS "GATEWAY STATION OF THE MARITIMES" YARMOUTH— EST. 1934 FREQUENCY: 1310 Kc. POWER: 1000 Watts. OWNED BY: Laurie L. Smith. OPERATED BY: Same. BUSINESS ADDRESS: Box 684 Yar- mouth. PHONE: 500 and 316. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Grand Hotel. TIME ON THE AIR: 10:00 A.M. to 11:00 P.M. NEWS SERVICE: CJLS News Service. TRANSCRIPTION SERVICES: Lang- Worth Programs, Hollywood Radio Attractions. PERSONNEL Commercial Manager Laurie L. Smith Artists Bureau Head Kaye Colburn Chief Announcer O. W. Loeb Station Manager Laurie L. Smith Sales Manager O. W. Loeb Publicity Director Miss Elsie Allen Chief Engineer Laurie L. Smith POLICIES No liguor advertising accepted. Spot an- nouncements limited to 100 words. No price mention allowed as per Dominion rules and regulations. Publicity and complete program log listing in Maritime Provinces' newspapers. Ontario CKPC 1928 BRANTFORD— EST. CBC FREQUENCY: 930 Kc. POWER: 100 Watts. OWNED BY: Telephone City Broadcasting. Ltd. OPERATED BY: Same. BUSINESS AD- DRESS: Arcade Bldg. PHONE: 625-1646. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: Mohawk Inst. TIME ON THE AIR: 7:30 A.M. to 2:00 P.M. and 5:00 P.M. to 12:00 mid- night. NEWS SERVICES: Canadian Press. Christian Science Monitor, and local news. TRANSCRIPTION SERVICES: World Broadcast- ing System, and Standard Radio. PERSONNEL President A. G. Colvin Commercial Manager J. D. Buchanan Chief Announcer Hugh Bremner Station Manager J. D. Buchanan Sales Manager J. D. Buchanan Chief Engineer Hugh Clark POLICIES No liquor or beer advertising. No price quotations. No announcements between 7:30 P.M. and 11:00 P.M. Will circularize the retail trade as merchan- dising aid. REPRESENTATIVES All-Canada Broadcasting Company United Broadcast Limited Associated Broadcasting Co. CFCO CHATHAM— EST. 1925 CANADIAN BROADCASTING CORP. FREQUENCY: 630 Kc. POWER: 100 Watts. OWNED BY: Western Ontario's Community Station. OPERATED BY: Same. BUSINESS ADDRESS: P. O. Box 275. PHONE: 2626. STU- DIO ADDRESS: William Pitt Hotel. TRANS- MITTER LOCATION: Chatham. TIME ON THE AIR: Sundays, 9:30 A.M. to 10:30 P.M.; Week Days, 7:30 A.M. to 1:30 P.M. and 4:30 P.M. to 11:15 P.M. NEWS SERVICE: Local and CBC News Service. PERSONNEL Owner-Manager John Beardall Sales & Commercial Director P. A. Kirkey Program Director Ross Wright Chief Engineer Gordon Brooks POLICIES No liquor advertising. All programs and announcements subject to the approval of the station and must be in accordance with all government regulations. Station has a complete merchandising serv- ice which includes dealer letters, assistance in obtaining window displays and announce- ments of advertiser's program before it is scheduled. 428 CKPR FORT WILLIAM— EST. 1930 CBC FREQUENCY: 730 Kc. POWER: 100 Watts. OWNED BY: Dougall Motor Car Co., Ltd. OPERATED BY: Same. BUSINESS ADDRESS: Radio Hall. PHONE: South 315. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION:, Port Arthur. TIME ON THE AIR: 8:00 A.M. to 11:30 P.M. NEWS SERVICE: Own news tie- up. TRANSCRIPTION SERVICE: NBC Thesaur- us. PERSONNEL President H. F. Dougall Commercial Manager R. Parker Advertising Manager J. Hughe9 Artists Bureau Head I. Jones Chief Announcer John Downes Station Manager H. F. Dougall Sales Manager Ralph Parker Publicity Director J. Hughes Chief Engineer T. Ross POLICIES No liquor advertising accepted. Will ac- cept foreign languages. No spot announce- ments after 7:30 P.M. Will handle window display cards and direct mail campaigns. REPRESENTATIVE All-Canada Radio Facilities, Toronto, Montreal, Winnipeg ♦ CHML HAMILTON— EST. 1927 CANADIAN BROADCASTING CORP. FREQUENCY: 1010 Kc. POWER: 100 watts. OWNED BY: Maple Leaf Radio Co., Ltd. OP- ERATED BY: Maple Leaf Radio Co., Ltd. BUSI- NESS ADDRESS: Pigott Bldg. PHONE: 7-1539- 1530. STUDIO ADDRESS: Pigott Bldg. TRANSMITTER LOCATION: Saltfleet. TIME ON THE AIR: 7:30 a.m. to midnight. MAIN- TAINS ARTISTS BUREAU: TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Hon. A. C. Hardy Managing Director Kenneth D. Soble Assistant Manager F. P. Hardy Chief Engineer C. R. Snelgrove POLICIES Follows the rules and regulations of the Canadian Broadcasting Corporation. ♦ CKOC HAMILTON— EST. 1922 CANADIAN BROADCASTING CORP. FREQUENCY: 1120 Kc. POWER: 1000 watts. OWNED BY: Wentworth Radio Broadcasting Co., Ltd. OPERATED BY: Wentworth Radio Broadcasting Co., Ltd. BUSINESS ADDRESS: John St., North. PHONE: 2-1445-4661-2. STUDIO ADDRESS: John St., North. TRANS- MITTER LOCATION: Fruitland. TIME ON THE AIR: 7:30 a.m. to midnight. NEWS SERVICE: Canadian Press. MAINTAINS ARTISTS BUR- EAU: TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President James A. Midgley Commercial Manager Gordon Anderson Advertising Manager Gordon Anderson Artists Bureau Head Nellie Gray Chief Announcer Werner J. Bartmann Station Manager Gordon Anderson Sales Manager Gordon Anderson Publicity Director Wm. Guild Musical Director Chas. Wellinger Chief Engineer Leslie Horton POLICIES No liquor or wine advertising in co-opera- tion with Canadian Broadcasting Corp. Patent medicines, etc. subject to approval of Na- tional Board of Health. No requests for foreign language broad- casts. Merchandising work in co-operation with agencies throughout Canada. Studio seating capacity of one studio 135. Also co-operation of local theaters and ball- room of Royal Connaught Hotel, Hamilton. ♦ CFRC KINGSTON— EST. 1923 CBC FREQUENCY: 1510 Kc. POWER: 100 Watts. OWNED BY: Queens University and Kingston Whip-Standard. OPERATED BY: Same. BUSI- NESS ADDRESS: Kingston. PHONE: 616. STU- DIO ADDRESS: Fleming Hall. TRANSMITTER LOCATION: Queens University. TIME ON THE AIR: 8:00 A.M. to 9:00 A.M.— 12:00 noon to 11:00 P.M. NEWSPAPER AFFILIATION: Whip-Standard. NEWS SERVICE: Canadian Press Assoc. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL Commercial Manager James Annand Advertising Manager James Annand Chief Announcer Tom Warner Station Manager James Annand Chief Engineer Prof. H. S. Steward. M.S. POLICIES No liquor advertisements or patent medi- cine accounts accepted. REPRESENTATIVE Joseph Hershey McGillvra 429 CJKL KIRKLAND LAKE— EST. 1933 FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Northern Broadcasting Co., Ltd. OPERATED BY: Same. BUSINESS ADDRESS: Arcade Bldg. PHONE: 27. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 8:00 A.M. to midnight. NEWSPAPER AFFILIATIONS: Timmins Press (Klrkland Lake edition). NEWS SERVICES: Transradio Press, and Canadian Press News. TRANSCRIPTION SERVICES: Standard Radio Library and Titan Library. PERSONNEL President R. H. Thomson Commercial Manager Brian Snellen Advertising Manager Jack Cooke Chief Announcer Fin Hollinger Station Manager Brian Shellon Sales Manager G. Tonkin Publicity Director J. Cooke Musical Director Arthur Poynter Chief Engineer Wm. Marks POLICIES No liquor advertising. REPRESENTATIVES Jack Cooke, Toronto D. L. Bassett, Montreal ♦ CKCR "THE FRIENDLY STATION" KITCHENER— EST. 1925 REGIONAL HOOKUP FREQUENCY: 1510 Kc. POWER: 100 watts. OWNED BY: W. C. Mitchell. G. Liddle. OP- ERATED BY: K. W. Broadcasting Co. BUSI- NESS ADDRESS: Waterloo Trust Bldg. PHONE: Kitchener 4360— Waterloo 108. STUDIO AD- DRESS: Waterloo Trust Bldg. TRANSMITTER LOCATION: 24 King St., Waterloo. TIME ON THE AIR: 7:45 a.m. to 2:00 p.m. and 4:15 p.m. to 11:30 p.m. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL Commercial Manager W. C. Mitchell Advertising Manager G. Liddle Chief Announcer Phil Clayton Station Manager W. C. Mitchell Sales Manager G. Liddle Musical Director Phil Clayton Chief Engineer Tom Hartman POLICIES No liquor or beer advertising by order of the Canadian Radio Commission. All programs and announcements must com- ply with Canadian Radio Commission regula- tions. REPRESENTATIVES All-Canada Broadcasting System Associated Broadcasting Co. CFPL LONDON— EST. 1933 (CJGC est. 1922) CANADIAN BROADCASTING CORP. FREQUENCY: 730 Kc. POWER: 100 watts. OWNED BY: Free Press Pub. Co. OPERATED BY: Free Press Pub. Co. BUSINESS ADDRESS: London. PHONE: Metcalfe 5200. STUDIO AD- DRESS: Free Press Bldg. TRANSMITTER LO- CATION: Hotel London. TIME ON THE AIR: 8:15 a.m. to midnight. NEWSPAPER AFFILI- ATION: London Free Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL Station Manager Philip H. Morris Sales Manager Philip H. Morris Chief Engineer Lloyd York POLICIES Adheres to the rules of the Canadian Broad- casting Corporation. ♦ CFCH NORTH BAY— EST. 1931 CBC FREQUENCY: 930 Kc. POWER: lOOWatts. OWNED BY: Northern Broadcasting Co., Ltd. OPERATED BY: Same. BUSINESS ADDRESS: Capitol Theatre Bldg. PHONE: 374-837. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: Capitol Theatre Bldg. TIME ON THE AIR: 7:45 A.M. to 12:00 P.M. NEWSPAPER AFFILIATION: North Bay Nugget. NEWS SERVICE: Canadian Press News. TRANSCRIP- TION SERVICES: Standard Radio, Titan Li- brary. PERSONNEL President R. H. Thomson Commercial Manager T. Darling Advertising Manager J. Cooke Chief Announcer Cliff Pickrem Station Manager Tom Darling Sales Manager V. Brooks Publicity Director J. Cooke Musical Director Bruce McLeod Chief Engineer Allan Taylor POLICIES No liauor advertising accepted. REPRESENTATIVES Jack Cooke, Toronto D. L. Bassett, Montreal CKTB "THE STATION WITH A MILLION FRIENDS" ST. CATHARINES— EST. 1933 CANADIAN BROADCASTING CORP. FREQUENCY: 1200 Kc. POWER: 100 watts. OWNED BY: The Silver Spire Broadcasting Station Ltd. OPERATED BY: The Silver Spire Broadcasting Station Ltd. BUSINESS AD 430 DRESS: 10 King St. PHONE: 3900. STUDIO ADDRESS: 10 King St. TRANSMITTER LOCA- TION: Rifle Range, Port Dalhousie. TIME ON THE AIR: (daily) 8:00 a.m. to midnight, (Sun- day) 10:45 a.m. to 2:30 p.m. and 4:30 p.m. to midnight. NEWS SERVICE: Christian Science Monitor Newscast. TRANSCRIPTION SER- VICE: United Broadcast Sales. PERSONNEL President E. T. Sandell Chief Announcer Paul Frost Station Manager F. Pauline Smyth Publicity Director J. B. Mitchell Musical Director W. G. Adamson Chief Engineer W. H. Allen POLICIES Liquor, wine or beer advertising prohibited by Government; accept foreign language pro- grams but not announcements. No spot an- nouncements between 7:30 and 11:00 p.m. Offers full merchandising cooperation. REPRESENTATIVES United Broadcast Sales Ltd. Toronto All-Canada Broadcasting System Montreal CJIC "YOUR RADIO STATION CJIC" S S MARIE— EST. 1934 FREQUENCY: 1500 Kc. POWER: 100 watts. OWNED BY: Hyland Broadcasting Co. OP- ERATED BY: Same. BUSINESS ADDRESS: Windsor Hotel. PHONE: 360-1. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Tarantorus. TIME ON THE AIR: 8:30 A.M. to 8:00 P.M. NEWSPAPER AFFILIATION: The Algoman (Weekly — owned by Station CJIC). NEWS SERVICE: Transradio Press. MAIN- TAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: NBC Thesaurus and World Broad- casting System. PERSONNEL Station Manager J. G. Hyland Commercial Manager J. G. Hyland Advertising Manager J. G. Hyland Artists Bureau Head J. C. Whitby Chief Announcer Don Sims Sales Manager J. G. Hyland Publicity Director J. C. Whitby Musical Director J. C. Whitby Chief Engineer S. C. Cusack POLICIES No beer or liquor accounts accepted. All programs must conform with CBC rules and regulations. Merchandising: The Algoman, weekly news- paper turned out by Station CJIC, lists names of programs, sponsors, write-ups at beginning of program and occasional mention later. REPRESENTATIVE Joseph Hershey McGillvra, Toronto, N. Y. and Chicago ♦ CJCS STRATFORD— EST. 1927 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: F. M. Squires. OPERATED BY: Same. BUSINESS ADDRESS: Windsor Hotel. PHONE: 1675-6. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:30 A.M. to 8:30 P.M. NEWS SERV- ICE: Local news and Transradio Press. PERSONNEL President F. M. Squires Commercial Manager F. M. Squires Advertising Manager F. M. Squires Artists' Bureau Head F. M. Squires Chief Announcer S. E. Tapley Station Manager F. M. Squires Sales Manager F. M. Squires Publicity Director F. M. Squires Musical Director A. L. Smith Chief Engineer W. J. Stauffer POLICIES Usual conditions governing Dominion sta- tions. ♦ CKSO "NORTHERN ONTARIO'S KEY STATION" SUDBURY— EST. 1935 CANADIAN BROADCASTING CORP. FREQUENCY: 780 Kc. POWER: 1000 watts. OWNED BY: W. E. Mason-Sudbury Star. OP- ERATED BY: W. E. Mason-Sudbury Star. BUSINESS ADDRESS: 21 Elgin St. PHONE: 280. STUDIO ADDRESS: 21 Elgin St. TRANSMITTER LOCATION: Neelon Township. TIME ON THE AIR: 8:00 a.m. to 2:00 p.m. and 5:00 p.m. to 11:00 p.m. NEWSPAPER AF- FILIATIONS: Sudbury Star. NEWS SERVICE: Canadian Press, Sudbury Star (local). TRAN- SCRIPTION SERVICE: NBC Thesaurus. Stand- ard Radio. PERSONNEL President W. E. Mason Commercial Manager J. D. Kemp Advertising Manager J. D. Kemp Chief Announcer Wilf J. Woodill Station Manager J. D. Kemp Sales Manager J. D. Kemp Publicity Director Wilf J. Woodill Musical Director Walter Snider Chief Engineer L. C. Parkes POLICIES CBC rules prevail. Foreign language programs subject to ap- proval of station. Merchandising aids through newspaper listing, etc. 431 CKGB "THE VOICE OF THE NORTH" TIMMINS— EST. 1933 CBC FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED BY: Northern Broadcasting Co., Ltd. OPERATED BY: Same. BUSINESS ADDRESS: Press Bldg. PHONE: 500. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 8:00 A.M. to midnight. NEWSPAPER AFFILIATION: Timmins Daily Press. NEWS SERVICES: Canadian Press. Transradio Press. TRANSCRIPTION SERV- ICES: Standard Radio and Titan Library. PERSONNEL President R. H. Thomson Commercial Manager W. Wren Advertising Manager J. Cooke Chief Announcer Fred Darling Station Manager William Wren Sales Manager William Wren Publicity Director J. Cooke Musical Director G. Archibald Chief Engineer Ed. Ryan POLICIES No liquor advertising. Accepts any foreign language. REPRESENTATIVES Jack Cooke. Toronto D. L. Bassett, Montreal CBO CBL "THIS IS THE CBC" TORONTO— EST. 1937 CBC— NBC FREQUENCY: 850 Kc. POWER: 50,000 Watts. OWNED BY: Canadian Broadcasting Corp. OPERATED BY: Same. BUSINESS AD- DRESS: 1 Hayter St. PHONE: Adelaide 7051— Lakeside 2817. STUDIO ADDRESS: 805 Daven- port Rd. TRANSMITTER LOCATION: Hornby. TIME ON THE AIR: 7:30 A.M. to 12:00 mid- night (E.S.T.). NEWS SERVICE: CBC News Service. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL For further information, refer to Canadian Broadcasting Corporation, Commercial De- partment. 1 Hayter Street, Toronto, Canada. POLICIES All programs subject to the regulations of the Canadian Broadcasting Corporation. REPRESENTATIVE Canadian Broadcasting Corp. "SERVES THE OTTAWA VALLEY" OTTAWA— EST. 1924 CANADIAN BROADCASTING CORP. OTTAWA REGIONAL NETWORK FREQUENCY: 880 Kc. POWER: 1000 Watts. OWNED BY: Canadian Broadcasting Corp. OPERATED BY: Same. BUSINESS ADDRESS: Chateau Laurier Hotel. PHONE: 2-1151. STU- DIO ADDRESS: Same. TRANSMITTER LOCA- TION: Hawthorne. TIME ON THE AIR: Sun- days, 10:00 A.M. to 12:00 midnight; Week Days, 7:30 A.M. to 12:00 midnight. NEWS SERVICE: Canadian Press News. TRANSCRIP- TION SERVICE: Standard Radio. World Broad- casting System. PERSONNEL Acting Station Manager W..C. Anderson Sales Manager C. Orr Senior Announcer W. E. S. Briggs Publicity Director F. McPhee Chief Engineer W. C. Anderson POLICIES Alcoholic beverage advertising not accepted. Governed by the policies of the Canadian Broadcasting Corp. All advertising limited to 10 per cent of program time. ♦ CKCO OTTAWA— EST. 1924 FREQUENCY: 1010 Kc. POWER: 100 Watts. OWNED BY: Controller G. M. Geldert, M.D. OPERATED BY: Controller G. M. Geldert. M.D. STUDIO ADDRESS: 372 Somerset St.. West. TRANSMITTER LOCATION: Boone Island. Que- bec. TIME ON THE AIR: Week Days. 8:00 A.M. to 11:00 P.M.; Sundays, 2:00 P.M. to 11:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Lang-Worth. PERSONNEL Manager G. M. Geldert POLICIES Beer and wine advertising accepted. REPRESENTATIVE Joseph Hershey McGillvra CFLC "THE VOICE OF THE MIGHTY ST. LAWRENCE" PRESCOTT— EST. 1925 FREQUENCY: 930 Kc. POWER: 100 Watts. OWNED BY: Radio Association of Prescott. OPERATED BY: Same. BUSINESS ADDRESS: Ogdensburg. PHONE: 136-7. STUDIO AD- DRESS: Prescott. Ont. TRANSMITTER LOCA- 432 HON: Prescott. Ont. TIME ON THE AIR: 8:00 A.M. to 8:00 P.M. NEWSPAPER AFFILI- ATION: Ogdensburg Advance-News. NEWS SERVICE: Canadian Press. MAINTAINS AR- TISTS' BUREAU. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President Chas. Plumb Commercial Manager J. R. Brandy Advertising Manager Thos. Whichard Artists' Bureau Head H. J. Frank Chief Announcer Bert Lindsay Station Manager Loren Knight Sales Manager Loren Knight Publicity Director Wm. Pearson Chief Engineer Loren Knight POLICIES No liquor or beer accounts or price men- tion. Merchandising: Station's newspaper inert chandising and advertising department dove- tails with radio affiliation. CFRB TORONTO— EST. 1927 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 690 Kc. POWER: 10.000 watts. OWNED BY: Rogers Radio Broad- casting Co., Ltd. OPERATED BY: Same. BUSINESS ADDRESS: 37 Bloor St., W. PHONE: Mi. 3515-6— Mi. 4643-4-5. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Aurora. TIME ON THE AIR: 7:30 A.M. to midnight. NEWSPAPER AFFILIATIONS: Evening Tele- gram, The Globe & Mail, The Daily Star. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President E. S. Rogers Commercial Manager E. L. Moore Chief Announcer Wes McKnight Station Manager Harry Sedgwick Musical Director Roy Locksley Chief Engineer Jack Sharpe POLICIES Usual Dominion policies in effect. REPRESENTATIVE Joseph Hershey McGillvra (N. Y. and Chicago) ♦ CKCL "CANADA'S SPORTS MOUTHPIECE" TORONTO— EST. 1923 CBC FREQUENCY: 580 Kc. POWER: 100 watts. OWNED BY: H. S. Gooderham. OPERATED BY: Dominion Battery Co., Ltd. BUSINESS ADDRESS: 444 University Ave. PHONE: Ade- laide 1014. STUDIO ADDRESS: Same. TRANS- MITTER LOCATION: 20 Trinity St. TIME ON THE AIR: 7:45 A.M. to midnight. MAINTAINS ARTISTS BUREAU. NEWS SERVICE: Cana- dian Press. TRANSCRIPTION SERVICE: Lang-Worth. PERSONNEL President Henry S. Gooderham Commercial Manager A. E. Leary Artists Bureau Head M. Rapkin Chief Announcer I. Edgar Guest Station Manager Albert E. Leary Sales Manager Albert E. Leary Publicity Director Maurice Rapkin Musical Director Maurice Rapkin Chief Engineer Ernest O. Swan POLICIES Abides by the rules of the Canadian Broad- casting Corporation. No liguor or beer adver- tising, only foreign language program is Jewish Hour Sundays at 3:00 P.M. CBC rules cover all other policies of the station. No special merchandising tie-ups. Special transcription production service with artists and program ideas available. Transcrip- tions cut in either SOFT discs, or PRESSINGS, as desired. ♦ CBW "YOUR COMMUNITY STATION" WINDSOR— EST. 1935 CANADIAN BROADCASTING CORP. FREQUENCY: 600 Kc. POWER: 1000 watts, d.; 500 watts, n. OWNED BY: Canadian Broadcasting Corp. OPERATED BY: Canadian Broadcasting Corp. BUSINESS ADDRESS: Prince Edward Hotel. PHONE: Dial 4-4282. STUDIO ADDRESS: Prince Edward Hotel. TRANSMITTER LOCATION: Sandwich South. TIME ON THE AIR: daily) 4:30 p.m. to mid- night, (Sunday) 2:00 p.m. to midnight, EST. NEWS SERVICE: Canadian Press. PERSONNEL General Manager. . .Major Gladstone Murray Commercial Manager E. A. Weir Chief Announcer G. Earle Whitteker Station Manager. J. T. Carlyle, Toronto. Ontario Chief Engineer F. J. Garrod POLICIES Alcoholic beverage advertising not ac- cepted. All programs subject to the regula- tions of the Canadian Broadcasting Corpora- tion and approval of the commercial depart- ment. ♦ CKLW "AT YOUR SERVICE- WINDSOR MUTUAL FREQUENCY: 1030 Kc. clear channel. POW- ER: 5000 Watts. OWNED BY: Western On- tario Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: Union Guardian Bldg. Detroit. STUDIO ADDRESS: Guaranty Trust 433 Bldg., Windsor. TRANSMITTER LOCATION: Sandwich South Township. TIME ON THE AIR: 6:00 A.M. to 4:00 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL V-P & Managing Director Frank Ryan Commercial Manager L. J. Dumahaut Chief Announcer Joe Gentile Station Manager J. E. Campeau Publicity Director Val Clare Chief Engineer U. J. Carter POLICIES Does not accept foreign language accounts; no liquor accounts as per CBC regulations. Operates a research and merchandising department, also run advertising in local pa- pers for commercial programs; also street cai and bill board. REPRESENTATIVE J. Hershey McGillvra CKNX "THE ONTARIO FARM STATION" WINGHAM— EST. 1926 ALL-CANADA NETWORK FREQUENCY: 1200 Kc. POWER: 100 watts. OWNED BY: W. T. Cruickshank & B. Howard Bedford. OPERATED BY: Same. BUSINESS ADDRESS: Fields Bldg. PHONE: 158-W, 158-J. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Same. TIME ON THE AIR: 10:30 A.M. to 9:00 P.M. NEWS SERVICE: Chris- tian Science Monitor and own news editor and correspondents. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: Holly- wood Radio Attractions, and Grow & Pitcher Agencies. PERSONNEL President W. T. Cruickshank Commercial Manager B. H. Bedford Advertising Manager H. J. Boyle Artists Bureau Head W. J. Thurston Chief Announcer Reg Douglass Station Manager W. T. Cruickshank Sales Manager B. Howard Bedford Publicity Director B. H. Bedford Musical Director W. J. Thurston Chief Engineer W. T. Cruickshank POLICIES Canadian Broadcasting Corp. rules and regulations apply. Station has local policy against solicitation of mail to come to its address, except with special permission. Po- litical broadcasting takes regular rates. Merchandising: Weekly circular letter to all retail dealers handling CKNX products. Regu- lar calls on retail dealers, setting up dis- play material. Station build-up and news- paper publicity for all new features. No charge for service. REPRESENTATIVE Joseph Hershey McGillvra Prince Edward Island CFCY "THE FRIENDLY VOICE OF THE MARITIMES" CHARLOTTETOWN— EST. 1924 CBS— MARITIME FREQUENCY: 630 Kc. POWER: 1000 Watts OWNED BY: Island Radio Broadcasting Co. Ltd. OPERATED BY: Island Radio Broadcast ing Co., Ltd. BUSINESS ADDRESS: Brace Bldg PHONE: 741. STUDIO ADDRESS: Brace Bldg TIME ON THE AIR: 8:00 A.M. to midnight NEWS SERVICE: Transradio Press. MAIN TAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: Standard Radio, Grow & Pitcher, Lang-Worth, and Associated Broadcasting System. PERSONNEL President K. S. Rogers Commercial Manager L. A. MacDonald Advertising Manager M. E. Rogers Artists Bureau Head L. A. McDonald Chief Announcer L. Peppin Station Manager K. S. Rogers Sales Manager L. A. McDonald Publicity Director K. S. Rogers Musical Director Mrs. K. S. Rogers Chief Engineer J. Q. Adams POLICIES Liquor advertising not accepted. Regulations of Canadian Broadcasting Corporation apply. Merchandising: Details men contact whole- salers and retailers on all accounts. REPRESENTATIVE Joseph Hershey McGillvra CHGS SUMMERSIDE— EST. 1925 CBC FREQUENCY: 1450 Kc. POWER 500 Watts (license); 100 Watts (actual operation). OWNED BY: R. T. Holman, Ltd. OPERATED BY: Same. BUSINESS ADDRESS: Water St. PHONE: 134. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Holman Bldgs. TIME ON THE AIR: 434 7:30 A.M. to 10:00 P.M. NEWS SERVICE: Christian Science Monitor. PERSONNEL President H. T. Holman Chief Announcer J. E. Mellman Station Manager R. L. Mollison Sales Manager J. L. Holman Chief Engineer W. R. Cannon POLICIES Liquor advertising not accepted. Every merchandising assistance given in spotting window or counter displays in local stores. Quebec CRCS CHICOUTIMI FREQUENCY: 1120 Kc. POWER: 100 Watts. OWNED BY: Canadian Marconi Co. OPER- ATED BY: Canadian Broadcasting Corp. BUSI- NESS ADDRESS: Chicoutimi. PHONE: 155. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Same. TIME ON THE AIR: 5:00 P.M. to midnight. NEWS SERVICE: Local news. PERSONNEL Chief Announcer Vilmond Fortin Station Manager Vilmond Fortin Chief Engineer J. E. Roberts POLICIES No liquor advertising. Exclusviely a French language station. CBC policies otherwise. CKCH "BILINGUAL STATION OF THE OTTAWA VALLEY" HULL— EST. 1933 CBC (AND PROVINCIAL) FREQUENCY: 1210 Kc. POWER: 100 watts. OWNED BY: Hull Broadcasting Co. OPE- RATED BY: Same. BUSINESS ADDRESS: 85 Champlain. PHONE: 2-1701. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: Chelsae Road. TIME ON THE AIR: 7:45 A.M. to 11:05 P.M. NEWS SERVICE: Cana- dian Press. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: NBC Thesaurus and Hollywood Radio Attractions. PERSONNEL President losophat Pharand Commercial Manager Paul H. Cormier Artists Bureau Head A. Dupont Station Manager Alexander Dupont Musical Director Dirk Keetboos Chief Engineer J. F. Champagne POLICIES Foreign language programs accepted. Beer and wine deals accepted. Other CBC rules apply. REPRESENTATIVE Dominion Broadcasting Co. (Toronto) ♦ CBF MONTREAL— EST. 1937 NBC (RED & BLUE)— For Programs With French Announcements. FREQUENCY: 329.7 Meters, 910 Kc. POW- ER: 50.000 Watts. OWNED BY: Canadian Broadcasting Corporation. OPERATED BY: Canadian Broadcasting Corporation. BUSINESS ADDRESS: 1231 St. Catherine St. West, Mon- treal. PHONE: Mar. 5211. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Vercheres. Que. TIME ON THE AIR: 12:00 noon to 12:00 midnight. NEWS SERVICE: Canadian Press. PERSONNEL Commercial Manager J. A. Dupont Chief Announcer J. DesBaillets Station Manager John C. Stadler Publicity Director Leopold Houle Musical Director Jean-Marie Beaudet Chief Engineer W. Reid POLICIES No liquor advertising accepted. ♦ CBM MONTREAL— EST. 1933 NBC— (RED) FREQUENCY: 285.5 Meters, 1050 Kc. POW- ER: 5000 Watts. OWNED BY: Canadian Broadcasting Corporation. OPERATED BY: Canadian Broadcasting Corporation. BUSINESS ADDRESS: 1231 St. Catherine St. West, Mon- treal. PHONE: Mar. 5211. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Laprairie. TIME ON THE AIR: 12:00 noon to 12:00 mid- night. NEWS SERVICE: Canadian Press. PERSONNEL Commercial Manager J. A. Dupont Chief Announcer J. DesBaillets Station Manager John C. Stadler Publicity Director Leopold Houle Musical Director Jean-Marie Beaudet Chief Engineer W. Reid POLICIES No liquor advertising accepted in accord- ance with CBC rules. 435 CFCF (Short Wave CFCX) MONTREAL— EST. 1918 NBC (Blue) and CBC FREQUENCY: 500 Kc. POWER: 500 Watts. OWNED BY: Canadian Marconi Co. OPER- ATED BY: Canadian Marconi Co. BUSINESS ADDRESS: 211 St. Sacrament St. PHONE: Mar- quette 7084-5-6. STUDIO ADDRESS: 1231 St. Catherine St. W. TRANSMITTER LOCATION: Mt. Royal Hotel. TIME ON THE AIR: 7:45 A.M. to 1:00 A.M. (daily); 9:00 A.M. to 11:15 P.M (Sunday). NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President A. H. Ginman Commercial Manager V. F. Nielsen Advertising Manager V. F. Nielsen Chief Announcer J. A. Shaw Station Manager Victor F. Nielsen Sales and Publicity Director . . . Ernest H. Smith Chief Engineer Kenneth R. Paul POLICIES No liquor advertising. Advertising for beer and wine only as per government regulations. No special restrictions otherwise. No foreign language accounts. No merchandising department maintained at present time. REPRESENTATIVE Weed & Company (in the U. S.) ♦ CHLP "THE SPORTS' STATION" MONTREAL— EST. 1933 FREQUENCY: 1120 Kc. POWER: 100 watts. OWNED BY: La Patrie Pub. Co. OPERATED BY: Same. BUSINESS ADDRESS: Sun Life Bldg. PHONE: Plateau 5225. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: 180 St. Catherine St., W. TIME ON THE AIR: 8:00 A.M. to 11:00 P.M. NEWSPAPER AF- FILIATIONS: La Patrie, La Presse, Le Canada, Le Devoir, L'lllustration, Montreal Daily Star, Montreal Herald, Montreal Gazette. TRAN- SCRIPTION SERVICE: Standard Radio. PERSONNEL President Marcel Lefebvre Commercial Manager Marcel Lefebvre Station Manager Marcel Lefebvre Publicity Director Armand Goulet Musical Director M. daSylva Chief Engineer F. F. Tambling POLICIES Accepts beer and wine accounts only. French and English announcements only. CKAC "CANADA'S BUSIEST STATION" MONTREAL— EST. 1922 CBS— PROVINCIAL BROADCASTING SYSTEM (KEY) FREQUENCY: 730 Kc. POWER: 5000 Watts. OWNED BY: La Presse Pub. Co., Ltd. OP- ERATED BY: La Press Pub. Co., Ltd. BUSI- NESS ADDRESS: 980 St. Catherine St. PHONE: Lancaster 5125. STUDIO ADDRESS: 980 St. Catherine St. TRANSMITTER LOCATION: St. Hyacinthe Place. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. NEWSPAPER AFFILIA- TIONS: La Presse, The Star, The Herald-Ga- zette. NEWS SERVICE: United Press C/cac News Dept. La Presse. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: World Broadcasting System, Lang-Worth and Exclu- sive Parisian. PERSONNEL President Hon. P. R. Du Tremblay Promotion Manager Andre Daveluy Traffic Manager Flo Daniel Artists Bureau Head Ferd Biondi Chief Announcer Roy Malouin Station Manager Phil Lalonde Sales Manager Paul Ouellet Publicity Director Louis Marisset Program Director Yves Bourassa Chief Engineer Leonard Spencer POLICIES Hard liquor not permitted. Price mentions not permitted. Commercial talks not accepted. REPRESENTATIVE Jos. H. McGillvra ♦ CHNC "THE FRIENDLY VOICE OF THE MARITIMES" NEW CARLISLE— EST. 1933 CANADIAN BROADCASTING CORP. FREQUENCY: 960 Kc. POWER: 1,000 Watts. OWNED BY: Gaspesia Radio Broadcasting Co. OPERATED BY: Gaspesia Radio Broad- casting Co. BUSINESS ADDRESS: New Car- lisle. PHONE: 38. STUDIO ADDRESS: New Carlisle. TRANSMITTER LOCATION: Church Line Road. TIME ON THE AIR: (daily) 8:00 A.M. to midnight; (Sunday) 11:00 A.M. to mid- night (Atlantic Time). NEWS SERVICE: Cana- dian Press. TRANSCRIPTION SERVICE: Stand- ard Radio, Titan-Hollywood Radio Attractions- Radio Products Co. & Lang-Worth. PERSONNEL President George M. Kempffer Commercial Manager Dr. Ches Houde Advertising Manager V. Bernard 436 Chief Announcer C. S. Chapman Station Manager Dr. Ches Houde Sales Manager Dr. Ches Houde Publicity Director V. Bernard Musical Director V. Bernard Chief Engineer J. R. McGough POLICIES Accept beer and wine accounts; has no re- strictions on foreign language programs. 100% bilingual (English and French). REPRESENTATIVE Joseph Hershey McGillvra (N. Y. & Chicago) ♦ CHRC "THE VOICE OF OLD QUEBEC" QUEBEC FREQUENCY: 580 Kc. POWER: 100 Watts. OWNED BY: CHRC. Limitee. OPERATED BY: CHRC. Limitee. BUSINESS ADDRESS: Vic- toria Hotel. PHONE: 2-8178. STUDIO AD- DRESS: Victoria Hotel. TRANSMITTER LO- CATION: Victoria Hotel. TIME ON THE AIR: (daily) 8:00 A.M. to midnight; (Sundays) 12:00 P.M. to midnight. NEWS SERVICE: Own News Service. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: Lang-Worth and own disk library of 12.000 selections. PERSONNEL Station Manager J. N. Thivierge Sales Manager J. A. Hardy Artists Bureau Head . Therese Lapointe Chief Announcer T. H. Burham Publicity Director J. D. Boudreau Musical Director Gaston Voyer Chief Engineer Oscar Marcoux POLICIES None other than governmental regulations. Merchandising: Merchandising department in operation at convenience of sponsors. REPRESENTATIVE Jos. H. McGillvra, N. Y. Nate P. Colwell, Toronto George Besse, Chicago CKCV "LA VOIX DU CANADA FRANCAIS" QUEBEC— EST. 1925 CANADIAN BROADCASTING CORPORATION FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: CKCV. Limited. OPERATED BY: CKCV, Limited. BUSINESS ADDRESS: 142 St. John St. PHONE: 2-1585. STUDIO ADDRESS: 142 St. John St. TRANSMITTER LOCATION: 154 Marguerite-Bourgeois Ave. TIME ON THE AIR: 7:45 A.M. to 11:30 P.M. NEWS SERVICE: Canadian Press News. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL Commercial Manager Paul Lepage Chief Announcer Gilles Duhamel Station Manager Paul Lepage Sales Manager Paul Lepage Publicity Director Jean Nel Musical Director Edwin Belanger Chief Engineer Charles Frenette POLICIES Rules and regulations of the Canadian Broadcasting Corporation. REPRESENTATIVE Associated Broadcasting Co. CRCK QUEBEC— EST. 1934 CBC FREQUENCY: 950 Kc. POWER: 1000 Watts. OWNED BY: Canadian Broadcasting Corp. OPERATED BY: Same. BUSINESS ADDRESS: Room 4002 Chateau Frontenac. PHONE: 5658. STUDIO ADDRESS: Same. TRANSMITTER LO- CATION: Charlesbourg. TIME ON THE AIR: 5:00 P.M. to midnight. NEWS SERVICE: Can- adian Press. PERSONNEL President L. W. Brockington Chief Announcer P. Joubarne Station Manager A. H. Houde Chief Engineer Charles Frenette POLICIES The advertising of spirituous liquors is pro- hibited by statute of the Province of Quebec. The advertising of beer and wine is pro hibited by a CBC regulation. REPRESENTATIVE Canadian Broadcasting Corp. ♦ CJBR RIMOUSKI— EST. 1937 Canadian Broadcasting Corp. Quebec Regional Network FREQUENCY: 1030 Kc. POWER: 1000 Watts. OWNED AND OPERATED BY: Lower St. Law- rence Power Co. BUSINESS AND STUDIO ADDRESS: Power Bldg., St. John St. PHONE: 119. TRANSMITTER LOCATION: Notre-Dame du Sacre Coeur. TIME ON THE AIR: Week- days. 9:00 A.M. to 11:00 P.M. Sundays. 12:00 noon to 11:00 P.M. PERSONNEL Manager G. A. Lavoie -137 POLICIES All continuities are subject to the approval of the station management and must comply with the rules and regulations of the Cana- dian Broadcasting Corp. CHLT "THE VOICE OF THE E. T." SHERBROOKE— EST. 1937 FREQUENCY: 1210 Kc. POWER: 100 watts. OWNED BY: La Tribune Ltee. OPERATED BY: La Tribune Ltee. BUSINESS ADDRESS: 3 Marquette St. PHONE: 971. STUDIO AD- DRESS: Same. TRANSMITTER LOCATION: King St., East. TIME ON THE AIR: 8:00 A.M, to 11:00 P.M. NEWSPAPER AFFILIATION: La Tribune. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President Hon. Jacob Nicol Commercial Manager L. A. Vachon Chief Announcer Rolland Bayeur Station Manager Marcel Provost Sales Manager Marcel Provost Chief Engineer C. Charlebois POLICIES No special policies excepting usual CBC regulations. REPRESENTATIVE Dominion Broadcasting Co. (Toronto) CHLN THREE RIVERS FREQUENCY: 1420 Kc. POWER: 100 Watts. OWNED AND OPERATED BY: Le Nouvelliste. BUSINESS AND STUDIO ADDRESS: Chateau de Blois. TRANSMITTER LOCATION: Three Rivers. TIME ON THE AIR: Weekdays, 8:00 A.M. to 11:30 P.M. Sundays, 12:00 noon to 11:30 P.M. NEWSPAPER AFFILIATION: Le Nouvelliste. TRANSCRIPTION SERVICE: World Broadcasting System. POLICIES Service of program department and an- nouncers, French and English, in arranging and presentation of programs is available. Saskatchewan CHAB MOOSE JAW— EST. 1922 CANADIAN BROADCASTING CORPORATION NETWORK FREQUENCY: 1200 Kc. POWER 100 Watts. OWNED BY: CHAB, Limited. OPERATED BY: CHAB, Limited. BUSINESS ADDRESS: Grant Hall Hotel. PHONE: 2377, 2378. 2379. STUDIO ADDRESS: Grant Hall Hotel. TRANSMITTER LOCATION: Grant Hall Hotel. TIME ON THE AIR: (Monday to Friday) 7:00 A.M. to 11:30 P.M. (MST); (Saturday) 7:00 A.M. to midnight; (Sunday) 8:45 A.M. to 11:30 P.M. NEWS SER- VICE: Canadian Press. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: Lang- Worth and European Recordings. PERSONNEL Station Manager H. C. Buchanan Sales Manager E. W. Glover Publicity Director J. S. Boyling Program Director L. A. Bourgeois Chief Engineer A. E. Jacobson POLICIES Liquor advertising not accepted. Foreign language accounts not accepted. Merchandising: All national accounts con- tracted for 26 programs or over are merchan- dised by the station. This includes personal contact, window display, press notices and spot announcements drawing attention to the series. REPRESENTATIVE All-Canada Radio Facilities, Ltd., Canada Weed & Company, U. S. A. CKBI PRINCE ALBERT FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED AND OPERATED BY: R. E. Price and L. E. Moffatt. BUSINESS AND STUDIO AD- DRESS: Canada Bldg. TRANSMITTER LOCA- TION: Prince Albert. TIME ON THE AIR: Week Days, 7:45 A.M. to 11:00 P.M. Sundays. 11:00 A.M. to 10:00 P.M. PERSONNEL Manager R. E. Price Technical Director L. E. Moffatt REPRESENTATIVE All Canada Broadcasting System Joseph Hershey McGillvra CJRM "THE VOICE OF SASKATCHEWAN" REGINA— EST. 1926 CBC— GRAIN BELT NETWORK FREQUENCY: 540 Kc. clear channel. POW- ER: 1000 Watts. OWNED BY: James Richard- son & Sons. Ltd. OPERATED BY: Same. BUSI- NESS ADDRESS: Saskatchewan Life Bldg. PHONE: 8424-6282. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Belle Plain. TIME ON THE AIR: 7:00 A.M. to 11:30 P.M. M.S.T. NEWS SERVICE: Transradio Press. (Exclusive to this station ni the Province of Saskatchew- an). TRANSCRIPTION SERVICE: World Broad- 438 casting Service, Lang-Worth and Standard Program Service. PERSONNEL President James Richardson Commercial Manager F. V. Scanlan Chief Announcer D. E. (Don) Wright Mgr. Radio Division H. R. McLaughlin Station Manager .F. V. Scanlan Sales Manager B. Pirie Publicity Director N. Chamberlain Musical Director S. Hillier Chief Engineer B. (Bert) Hooper POLICIES No liguor Advertising Accepted. Foreign language programs accepted. Advertising content and policy subject to the rules and regulations of the Canadian Broadcasting Corporation. All advertising for food products and patent medicines subject to the approval of the Department of National Health and Pensions, Ottawa. Station will co-operate with the agency or client in any merchandising tie-in or pro- motion. REPRESENTATIVE Joseph Hershey McGillvra CKCK "SASKATCHEWAN'S PIONEER BROADCASTING STATION" REGINA— EST. 1922 CANADIAN BROADCASTING CORP. FREQUENCY: 1010 Kc. POWER: 1000 watts. OWNED BY: Leader-Post, Ltd. OPERATED BY: Same. BUSINESS ADDRESS: Leader Bldg. PHONE: 8525-6. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Victoria Plains. TIME ON THE AIR: (Daily) 7:00 A.M. to mid- night; (Sunday) 8:00 A.M. to midnight. NEWS- PAPER AFFILIATION: Leader-Post. Ltd. NEWS SERVICES: Canadian Press, Christian Science Monitor. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: NBC Thesaurus, Standard Library, McGregor & Sollie, Radio Producers, Inc., and Transco. PERSONNEL Commercial Manager A. J. Balfour Artists Bureau Head W. A. Speers Station Manager M. V. Chesnut Publicity Director D. McMillan Musical Director A. R. Smith Chief Engineer E. A. Strong POLICIES No liquor advertising. Usual Canadian re- strictions. Full time merchandising department em- ployed for program exploitation, and for ar- ranging window displays and theatre lobby displays. REPRESENTATIVES Weed & Co. (U.S.A.) All-Canada Radio Facilities, Ltd. (Canada) ♦ CFQC SASKATOON— EST. 1923 CANADIAN BROADCASTING CORP. FREQUENCY: 840 Kc. POWER: 1000 watts. OWNED BY: A. A. Murphy & Sons, Ltd. OP- ERATED BY: Same. BUSINESS ADDRESS: Saskatoon. PHONE. 5374-7282. STUDIO AD- DRESS: 216 First Ave., N. TRANSMITTER LOCATION: Exhibition Grounds. TIME ON THE AIR: 7:30 A.M. to 11:00 P.M. (MST). NEWS SERVICES: Canadian Press, Christian Science Monitor. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President A. A. Murphy Commercial Manager Vernon Dallin Advertising Manager Vernon Dallin Chief Announcer C. Cairns Station Manager A. A. Murphy Sales Manager Vernon Dallin Publicity Director J. H. Wells Musical Director C. Cairns Chief Engineer S. Clifton POLICIES Liquor restrictions as per Canadian Broad- casting Corporation. REPRESENTATIVE Joseph Hershey McGillvra (USA only) ♦ CJGX YORKTON— EST. 1928 FREQUENCY: 1390 Kc. POWER: 100 Watts. OWNED BY: James Richardson & Sons, Ltd. OPERATED BY: James Richardson & Sons, Ltd. BUSINESS ADDRESS: Royal Alexandra Hotel. PHONE: Winnipeg 9-2286. STUDIO ADDRESS: Royal Alexandra Hotel. TRANSMITTER LO- CATION: Yorkton. TIME ON THE AIR: 7:30 A.M. to 1:00 A.M., EST. PERSONNEL Commercial Manager .... J. L. C. Macpherson Advertising Manager Geo. Titus Chief Announcer Jack Thompson Station Manager H. R. McLaughlin Sales Manager N. B. LeRoy Publicity Director N. Chamberlain Musical Director H. Green POLICIES No liquor ads. Maintains a merchandising department. REPRESENTATIVE Joseph Hershey McGillvra 439 CANADIAN STATIONS WITH NEWSPAPER AFFILIATIONS Alberta CFAG, Alberta, Calgary, Albertan, 100 watts, 930 kilocycles. Full time. Gordon S. Henry, mgr. CJCJ, Alberta, Calgary, Alberta, 100 watts, 690 kilocycles. H. A. Webster, mgr. CJCA, Edmonton, Journal, 1,000 watts, 730 kilocycles. Full time. Frank H. Elphicke, mgr. British Columbia CFJC, Kamloops, Kamloops Sentinel, 1,000 watts, 880 kilocycles. Full time. Ralph E. White, mgr. CKCD, Vancouver, Vancouver Daily Province, 100 watts, 1010 kilocycles. Ontario CFPL, London, London Free Press, 100 watts, 730 kilocycles. Full time. Philip H. Morris, program director. CKSO, Sudbury, Sudbury Star, 1,000 watts, 780 kilocycles. Full time. J. D. Kemp, mgr. Quebec CHLP, Montreal, Montreal La Patrie, 100 watts, 1,120 kilocycles. Full time. Marcel Lefebvre, dir. CKAC, Montreal, La Compagnie De Publications De La Presse, Ltee., 5,000 watts, 730 kilocycles. Phil Lalonde, dir. (TP), (UP). CHLT, Sherbrooke, La Tribune, Ltee., 100 watts, 1,210 kilocycles. L. A. Vachon, mgr. Saskatchewan CKCK, Regina, Regina Leader-Post, 1,000 watts, 1,010 kilocycles. The foregoing stations are owned or controlled by newspapers or are stations in which a newspaper has an interest either as an affiliate, part owner, or through an interlocking directorate. List- ing includes, in the following order: Sta- tion call letters, city in which studio is located, name of paper, power, kilocycle channel, operating time, name of manager and subscription to a commercial press service. The three services offering news for sale to stations are United Press (UP) , International News Service (INS) , and Transradio Press Service (TP). CANADIAN AGENCY RECOGNITION The 15 per cent agency commission is allowed for net station time and, on net- work contracts it is allowed on wire line costs, exclusive of any charges for special pick-ups which shall be net. 1. Agencies recognized by the C. D. N. A. 2. Agencies not recognized by the C. D. N. A. 3. A second 15 per cent agency commis- sion shall not be allowed except when contracts are negotiated through NBC, CBS or MBS. 4. It is required: — (a) that the agency be free from client ownership, either direct or in- direct. (b) that the agency be an indepen- dent organization, in a position to serve both the client and the CBC without bias. (c) that the agency retain the full commission paid by the CBC and fur- nish upon request satisfactory evidence that this has been done. Agencies may be called upon to give evidence that their activities are con- fined exclusively to the placement and service of advertising for their clients and that they do not engage in any other business. 440 STATIONS OF MEXICO Despite the chaotic conditions existing the majority of the time, broadcasting in Mexico has made rapid advances within the past year. Today there are one hundred and fifteen stations licensed to operate in Mexico, many of which are heard clearly in the United States. The list which follows has been checked with the Mexican Consul as of Feb. 1, 1938. The power authorized as listed is not strictly adhered to in all cases. Call Letters Location Frequency Kilocycles Guadalajara, Jalisco 1060 Mexicali, Baja California 750 Tallica, Mexico 1060 Tijuana, Baja California 980 Nogales, Sonora 990 Cordoba, Vera Cruz 1310 Mexico, Distrito Federal 1250 Mexico, Distrito Federal 660 Matamoros, Tamaulipas 750 Mexicala, Baja California 660 Ciudad Obregon, Sonora 1340 Tijuana, Baja California 1090 Saltillo, Coahuila 1160 Hidalgo del Parral, Chihuahua 1210 Reynosa, Tamaulipas 960 T. Calderon, Zacatecas 1230 Mexico, Distrito Federal 1030 Ciudad Guzman, Jalisco 1080 Agua Caliente, Baja California 730 Jalapa, Vera Cruz 6090 Tijuana, Baja California 820 Hermosillo, Sonora 930 Aguascalientes, Aguascalientes 1000 Merida, Yucatan 1160 Nuevo Laredo, Tamaulipas 1030 Mazatlan, Sinaloa 1220 Mazatlan, Sinaloa 15300 Irapuato, Guanajuato 1310 Durango, Durango 1150 Mazatlan, Sinaloa 6030 Hermosillo, Sonora 11820 Mexico, Distrito Federal 1340 Mexico, Distrito Federal 6000 Chihuahua, Chihuahua 1200 Sabinas Coahuila 640 Mexico, Distrito Federal 810 Tijuana, Baja California 1150 Mexico, Distrito Federal 7380 Guadalajara, Jalisco 6075 Mexico, Distrito Federal 1310 San Luis Potosi, San Luis Potosi 1370 Guadalajara, Jalisco 1160 General Anaya, Distrito Federal 1220 Nuevo Laredo, Tamaulipas 810 Mexico, Distrito Federal 1080 Guadalajara, Jalisco 9520 Minatitlan, Vera Cruz 1 1 50 Durango, Durango 1210 441 Power Authorized Watts XEA . XEAA XEAB XEAC XEAF XEAG XEAI . XEAL XEAM XEAO XEAP XEAQ XEAS XEAT XEAW XEAZ XEB . XEBA XEBC XEBF XEBG XEBH XEBI . XEBJ XEBK XEBL XEBM XEBO XEBP XEBQ XEBR XEBS XEBT XEBU XEBX XEBZ XEC . XECR XECU XECW XECZ XED . XEDA XEDF XEDP XEDQ XEDW XEE . 125 200 250 1000 750 10 500 1000 25 250 50 1000 50 250 100000 200 10000 20 5000 100 1000 500 25 20 100 50 50 25 250 15 150 200 500 50 250 100 100 20000 45 10 100 2500 200 100 100 20 50 XEF . . . Ciudad Juarez, Chihuahua 980 100 XEFA . . Tacuba, Distrito Federal 500 XEFB . . Monterrey, Nuevo Leon 870 200 XEFC . . Merida, Yucatan 550 100 XEFE . . Nuevo Laredo, Tamaulipas 980 250 XEFI . . . Chihuahua, Chihuahua 1440 250 XEFJ . . . Monterrey, Nuevo Leon 1230 100 XEFL . . . Tijuana, Baja California 1150 250 XEFM . . Leon, Guanajuato 1160 20 XEFO . . Mexico, Distrito Federal 940 5000 XEFQ . . Cananeh, Sonora 1010 50 XEFT . . Vera Cruz, Vera Cruz 9550 12 XEFV . . Ciudad Juarez, Chihuahua 1210 100 XEFW . . Tampico, Tamaulipas 1310 300 XEFZ . . Mexico, Distrito Federal 1370 100 XEG . . . Monterrey, Nuevo Leon 1230 250 XEGW . . Mexico, Distrito Federal 6110 250 XEH . . . Monterrey, Nuevo Leon 720 250 XEI . . . Morelia, Michoacan 1370 125 XEJ . . . Ciudad Juarez, Chihuahua 1020 1000 XEJP . . Mexico, Distrito Federal 1130 100 XEJW . . Mexico, Distrito Federal 870 500 XEK . . . Mexico, Distrito Federal 990 100 XEKL . . Leon, Guanajuato 1240 500 XEL . . . Mexico, Distrito Federal 1100 250 XELA . . Saltillo, Coahuila 1240 50 XELO . . Piedras Negras, Coahuila 580 50000 XELZ . . Mexico, Distrito Federal 1370 1000 XEME . . Merida, Yucatan 1240 50 XEMO . . Tijuana, Baja California 860 5000 XEMU . . Piedras Negras, Coahuila 580 250 XEMX . . Mexico, Distrito Federal 1280 100 XEN . . . Mexico, Distrito Federal 780 1000 XENC . . Mexico, Distrito Federal 860 50 XENT . . Nuevo Laredo, Tamaulipas 910 150000 XEOK . . Tijuana, Baja California 760 2500 XEOO . . Mexico, Distrito Federal 1150 100 XEP . . . Ciudad Juarez, Chihuahua 1160 500 XEPN . . Piedras Negras, Coahuila 580 100000 XERA . . Villa Acuna, Coahuila 840 250000 XES . . . Tampico, Tamaulipas 990 250 XET . . . Monterrey, Nuevo Leon 690 5000 XETB . . Torreon, Coahuila 1310 125 XETF . . Vera Cruz, Vera Cruz 1220 12 XETH . . Puebla, Puebla 1210 100 XETM . . Villahermosa, Tab 11730 50 XETW . . Tampico, Tamaulipas 6045 100 XEU . . . Vera Cruz, Vera Cruz 1010 250 XEUW . . Vera Cruz, Vera Cruz 6020 20 XEW . . . Mexico, Distrito Federal 890 50000 XEWI . . Mexico, Distrito Federal 11900,6015 400 XEWB . . Guadalajara, Jalisco 11710 15 XEWW . . Mexico, Distrito Federal 9500, 6080, 15160 10000 XEX . . . Monterrey, Nuevo Leon 1310 125 XEXA . . Mexico, Distrito Federal 11880, 6133 100 XEXB . . Jalapa, Vera Cruz 1270 250 XEXC . . Aguascalientes, Aguascalientes 810 350 XEXD . . Jalapa, Vera Cruz 1340 350 XEXE . . Texcoco, Mexico 1270 17 XEXH . . San Luis Potosi, San Luis Potosi 1250 250 XEXM . . Mexico, Distrito Federal 610 500 XEXP . . Monterrey, Nuevo Leon 2500 30 XEXR . . Mexico, Distrito Federal 11895, 6065 100 XEXS . . Mexico, Distrito Federal 1310, 6200 100 XEXX . . Mexico, Distrito Federal 1170 1000 XEYO . . Mexico, Distrito Federal 610 500 XEZ . . . Merida, Yucatan 630 500 442 TELEVISION STATIONS Personnel Facilities F.C.C. Regulations Facsimile Broadcasting • Television Progress in England Germany France Italy 443 TELEVISION BROADCASTING STATIONS As of Feb. 1st, 1938 Group A— 2000 to 2100 kc; Group B— 42000 to 56000 kc; Group C— 60000 to 86000 kc; Group D — Any 6000 kc. frequency band above 110000 kc. excluding 400000 to 401000 kc. Letters Frequency (kc) POWER Licensee and Location Call or Group Visual Aural Columbia Broadcasting System New York, N. Y W2XAX B, C 50 w C. P. granted for 7500 w Don Lee Broadcasting System Los Angeles, Calif W6XAO B, C 150 w 150 w Farnsworth Television, Inc., of Pa. Springfield, Pa W3XPF B, C 4 kw 1 kw (C.P. only) First National Television, Inc. Kansas City, Mo W9XAL B, C 300 w 150 w General Television Corp. Boston, Mass W1XG B, C 500 w The Journal Company Milwaukee, Wis W9XD B, C 500 w Kansas State College of A. & A. S. Manhattan, Kansas W9XAK A 125 w 125 w National Broadcasting Co., Inc. New York, N. Y W2XBS B, C 12 kw 15 kw National Broadcasting Co., Inc. ' New York, N. Y W2XBT 92000, 175000-180000 400 w 100 w (C.P. only) Philco Radio & Television Corp. Philadelphia, Pa W3XE B, C 10 kw 10 kw Philco Radio & Television Corp. Philadelphia, Pa W3XP 204000-210000 15 w (C.P. only) Purdue University West Lafayette, Ind W9XG A 1500 w Radio Pictures, Inc. Long Island City, N. Y W2XDR B, C 1 kw 500 w RCA Mfg. Co., Inc. (Portable) Bldg. No. 8 of Camden Plant W3XAD D (124000 to 130000) 500 w 500 w RCA Mfg. Co., Inc. Camden, N. J W3XEP B, C 30 kw 30 kw RCA Mfg. Co., Inc. Portable— Mobile W10XX B, C 50 w The Sparks-Withington Co. Jackson, Mich W8XAN B, C 100 w 100 w University of Iowa Iowa City, Iowa W9XK A 100 w University of Iowa Iowa City, Iowa W9XUI B, C 100 w Dr. George W. Young Minneapolis, Minn W9XAT B, C 500 w C.P. denotes that an authorization has been issued to construct a television broadcast station. Upon completion of equipment tests and license application filed, Commission may grant license lor television broadcast. 444 F. C. C. REGULATIONS Applicable to Television and Facsimile Broadcasting Stations The term "visual broadcast service" means a service rendered by stations broadcasting images for general public reception. There are two classes of stations recognized in the visual broadcast service, namely: Television broadcast stations and Facsimile broadcast stations. Television Broadcast Stations The term "television broadcast sta- tion"' means a station licensed for the transmission of transient visual images of moving or fixed objects for simul- taneous reception and reproduction by the general public. The transmission of the synchronized sound (aural broadcast) is considered an essential phase of television broadcasting and one license will be issued for both visual and aural broadcast as herein- after set out. A license for a television broadcast station will be issued only after a sat- isfactory showing has been made in regard to the following, among others: 1. That the applicant has a program, of research and experimentation which indicates reasonable promise of sub- stantial contribution to the develop- ment of the television broadcast art. 2. That the program of research and experimentation will be conducted by qualified engineers. 3. That the applicant is legally and financially qualified and possesses ade- quate technical facilities to carry for- ward the program. 4. That the public interest, conve- nience and/or necessity will be served through the operation of the proposed station. (a) A licensee of a television broad- cast station shall not make any charge, directly or indirectly, for the trans- mission of either aural or visual pro- grams. (b) In the case of experimental tele- vising of the production of a commer- cial broadcast program, all commercial announcements not a part of the enter- tainment continuity shall be eliminated from the television broadcast except the mere statement of the name of the sponsor or product or the televising of the trade-mark, symbol, slogan or product of the sponsor; provided, how- ever, that when the program transmis- sion is incidental to the experiments being conducted and not featured, and subject to interruptions as the experi- ments may require, the commercial announcements may be broadcast aurally. (c) No licensee of any other broad- cast station or network shall make any additional charge, directly or in- directly, for the simultaneous trans- mission of the aural or visual program by a television broadcast station, nor shall commercial accounts be solicited by the licensee of another broadcast station or network, or by others acting in their behalf upon the representation that the commercial program will also be transmitted by a television broadcast station. (d) The synchronized sound (aural) program of a television broadcast sta- tion may be broadcast by a regular broadcast station, provided: 1. That no announcements or refer- ences shall be made over the regular broadcast station regarding the opera- tion of the television broadcast station, except the mere statement that the program being transmitted is the sound or aural program of a television broadcast station (identify by call let- ters). 2. That the call letter designation when identifying the television broad- cast station shall be given on its as- signed frequency only. (a) The following groups of fre- quencies are allocated by bands for as- signment to television broadcast sta- tions on an experimental basis: 445 Group A 2000 to 2100 kc Group C 60,000 to 86,000 kc. Group B 42,000 to 56,000 kc Group D Any 6,000 kc fre- q u e n c y band above 110,000 kc excluding 4 0 0,- 000 to 401,000 kc. (b)A licensee of a television station for Group A shall carry forward a comprehensive program of experimen- tation to determine the secondary or rural coverage of the station, and shall suitably locate receiving equipment and other apparatus, and shall make the necessary measurements to deter- mine the quality and characteristics of the secondary or sky-wave service area. Television transmission only will be authorized in this band, and each license will authorize the entire band. No aural broadcast will be authorized therein. (c) A license for a television broad- cast station in groups B, C or D will specify a frequency band wherein two adjacent carrier frequencies shall be selected, one for the visual and one for the aural broadcast. The lower carrier frequency shall be for visual broad- cast and the higher carrier frequency for the aural broadcast. (d) A licensee will be granted only one station in each frequency group for operation in the same service area. (e) An application may be made for one frequency band (to include the visual and the aural carriers) in groups B, C and D. However, if it is desired to operate in more than one group, it will be necessary to make separate applications for a station in each group. (f) Applicants shall specify the band width of the emissions required for the proposed transmission. (g) Carrier frequencies shall be so selected and emissions controlled that no emission from any cause will result outside the frequency band authorized by the license. (h) An applicant shall select a fre- quency band in the group which is be- lieved best suited for the experiments to be conducted and will cause the least or no interference to established stations. The power output rating of a tele- vision broadcast station shall not be in excess of that necessary to carry forward the program of research. The operating power may be maintained at the maximum rating or less, as the con- ditions of operation may require. A supplemental report shall be filed with and made a part of each appli- cation for renewal of license and shall include statements of the following: 1. Number of hours operated for transmission of television programs. 2. Comprehensive report of research and experimentation conducted. 3. Conclusions and program for fur- ther developments of the television broadcast service. 4. All developments and major changes in equipment. 5. Any other pertinent developments. Facsimile Broadcast Stations The term "facsimile broadcast sta- tion" means a station licensed to trans- mit images of still objects for record reception by the general public. A license for a facsimile broadcast station will be issued only after a sat- isfactory showing has been made in regard to the following, among others: 1. That the applicant has a program of research and experimentation which indicates reasonable promise of sub- stantial contribution to the develop- ment of the facsimile broadcast service. 2. That the program of research and experimentation will be conducted by qualified engineers. 3. That the applicant is legally and financially qualified and possesses ade- quate technical facilities to carry for- ward the program. 4. That the public interest, conve- nience and/or necessity will be served through the operation of the proposed station. (a) A licensee of a facsimile broad- cast station shall not make any charge, directly or indirectly, for the transmis- sion of programs. (b) No licensee of any other broad- cast station or network shall make any additional charge, directly or indirect- ly, for the transmission of programs by a facsimile broadcast station, nor shall commercial accounts be solicited by any licensee of another broadcast sta- tion or network, or others acting in their behalf, upon representation that images concerning that commercial program will be transmitted by a fac- simile station. (a) The following frequencies are allocated for assignment to facsimile broadcast stations on an experimental basis provided no interference is caused to the television stations op- erating in the band 2000-2100 kilo- cycles: 2012 kc 2016 kc 2096 kc (b) If the facsimile program of re- search and experimentation cannot be (Please turn to page 451) 446 MODERN TELEVISION SYSTEMS By HARRY R. LUBCKE Director of Television of the Don Lee Broadcasting System, Los Angeles Modern television systems may be divided into two groups: the elec- tronic, and the mechanical. In the first group are found the Image Dissector tube of Philo T. Farnsworth, of Farnsworth Television, the Iconoscope of V. K. Zworkyin, of the Radio Corporation of America, and the cathode ray tube of antiquity. In the second group, recent advances have made the mechanical disk a superior means for scanning motion picture film, and the Scophony method of multiple light control is a competitor of the cathode ray tube for exhibiting the received image. The Image Dissector is a glass en- closed vacuum tube containing a uni- form photoelectric surface at one end and a tiny aperture at the other. The scene to be transmitted, either live or film, is focused upon the photoelectric plate by a lens. Electrons are given off at each and every point on the surface according to the light intensity striking that point. The "electron image" of the scene thus created is caused to traverse the tube to the aperture, being focused to a sharp image thereat and being deflected systematically thereover to accomplish scanning, thereby produc- ing a television signal. The traverse is effected by applying voltages to the tube electrodes, and the focusing and deflection by magnetic fields produced by current flowing through coils sur- rounding the tube. A device known as an "electron mul- tiplier," a current amplifier as distin- guished from the ordinary radio tube which is a voltage amplifier, has been developed and made a part of recent Dissector tubes. The Iconoscope is also a glass en- closed vacuum tube, but contains a special photoelectric surface in its prin- cipal enclosure and a cathode-ray "elec- tron gun" in a narrow extension there- of. The special surface is known as the "mosaic" and is composed of an innu- merable number of minute photoelec- tric globules, each insulated from the other, and forming in effect an innu- merable number of separate photo- electric cells. The scene to be trans- mitted is again focused upon the photo- electric surface by a lens. Electrons are given off as before, but this time each globule, since it is insulated, assumes a positive potential proportional to the light that falls upon it. Once each com- plete scanning of the image, an electron beam constantly emitted from the elec- tron gun discharges each globule and thereby produces the television signal. The charging process takes place all the time, except the instant when the beam discharges the particular globule. This storage process is an important one, although its full possibilities have not been attained at the present time. These two devices are truly "electric" eyes. They are creations of the modern age. All credit is due the inventors, and the organizations behind them, in making these devices practical tools in the hands of present-day television engineers. In the transmission of film, certain characteristics of the mechanical arrangement cause the result to be accomplished in a particularly satisfac- tory manner. Although the modified motion picture projector required to run off the film is a mechanical device itself, the advantage of mechanical pickup is not because it coacts effi- ciently with another mechanical de- vice, but because a true shading of the image is secured. The mosaic type pickup tube does not produce the electrical representation of the background of the scene being transmitted. This must be inserted dur- 447 ihg each performance by operation of the "shading controls" which introduce compensating electrical waveforms into the television signal. With the mechan- ical scanner this manipulation is not required. The use of this scanner is particu- larly prevalent in Germany. The Fern- sen A. G. ("Television Corporation"), where over one hundred men are en- gaged in research on all systems of television, have recently made known their high-definition mechanical film scanner. The work of the D. S. Loewe organization in this regard is also known. In England, "Television" reports that the mechanical film transmissions of the Baird System were more clearly received by the public than the present film pickup with the Emitron mosaic tube. The Scophony System utilizes a mirror drum for film transmission. In the United States the Bell Labora- tories of the American Telephone & Telegraph Company have developed a mechanical film scanner for use in their coaxial cable work. The Don Lee Broadcasting System uses the mechani- cal method for film scanning and the mosaic tube for direct pickup. The modern mechanical scanner is, however, a far cry from its low-defini- tion predecessors. Low-definition tele- vision, formerly in use throughout the world, may be defined as television systems employing a standard of from 30 to 120 lines. The present high defi- nition television may be defined as any greater lineage than this, but. is usually taken to mean standards of from 240 to 441 lines. Without new principles of operation, the fundamental scanning disk or mir- ror drum would be incapable of trans- mitting an accurate image. The mechan- ical tolerances required transcend the art of the skilled machinist. The man- ner in which these limitations are over- come has not yet been disclosed by those who have developed this equip- ment. In order that the subject matter seen by the electric eyes or taken from mo- tion picture film be reproduced at a distance requires the coaction of a host of cooperating devices. Scanning sources, which produce electrical waveforms of special shapes, are required to operate pickup tubes and also the cathode-ray tubes at the receiver. Amplifiers, developed from the type utilized in radio, but capable of amplifying a band of frequencies from thirty to over two million cycles per second are used at both transmit- ter and receiver. Television transmit- ters and receivers, or a coaxial cable handling this wide band width, must be utilized to transport the television signal from the point of origination to the distant point of observation. Finally, the receivers must be held in step with the transmitter by a process called syn- chronization, and the foundation upon which modern television has been built, the cathode-ray tube, is required to display the image. If sound is to accompany the visual performance, microphone, amplifiers, a transmitter, receivers, and loudspeak- ers must be provided for a second chan- nel of communication. The perfection of several of these devices has been required in order to make present high-definition television possible. Considering these devices in order, we find that present-day scanning sources produce rectilinear (straight- line) "sawtooth" waveforms,' to the end that the scanning spot in the camera and on the cathode ray tube screen moves from one side to the other fairly "slowly" (in one thirteen-thousandth of a second!) but returns to start the next trace in less than one-tenth that time. "High vacuum" thermionic tubes are now largely utilized, replacing the former gas triodes, or Thyratrons, although the latter may still be used in simplified receivers. The amplifiers are usually of the resistance — capacitance coupled type with compensating inductances or feed- back to secure the wide frequency band. Transformer coupling, as widely used in radio, is not suitable. It falls to the amplifier, in cooperation with the scanning sources, to provide the vari- ous blanking, pedestal, and synchron- izing waveforms which must be inserted in the television signal. The modern television signal is a composite of several waveforms, as- sembled in a manner hardly known ten years ago. It is universal practice to place the image signal on one side of the axis and the synchronizing pulses on the other side. In usual radio broad- casting, both sides of the axis are occu- pied by the more or less "sine wave" quality of speech and music. In televi- sion, the two sides of the axis are utilized for separate functions, one side for carrying the image variations of intensity, the other side for synchron- ization purposes. At the receiver the waveform is essentially "split in half" by the synchronizing equipment. The two parts are directed to the proper portions of the receiving apparatus to make the receiver operate as a whole. The synchronizing equipment is nearly human in carrying out this process. The television transmitters invariably operate on ultra-high frequency chan- (I'lcase turn to page 451) 448 THE PROBLEM OF SYNCHRONIZATION By -fa R. LORENZEN ^ Television Engineer REGARDLESS of what type of television system is used, the key problem is always the synchronization of the transmitted and received images. That such is the case is obvious when it is remembered that the image is transmitted point by point. Each point in the picture received must correspond with the one transmitted not only in the intensity of illumination but also as regards its location on the viewing screen. If the received image does not correspond point for point in its position on the viewing screen with the image at the transmitter there will result only a jumble of light and dark areas. This point for point correlation of received and transmitted images is effected by synchronizing the received and transmitted video impulses. TECHNIQUES EMPLOYED The techniques employed in obtaining synchronization are largely determined by the manner in which the televised picture is scanned. SCANNING WAVES Until relatively recently sine wave scanning, or some variant thereof, was used almost exclusively. Certain apparently insoluble problems temporarily retarded the further development of this method and investigators turned to saw-tooth scan- ning. By using saw-tooth scanning the problem of synchronization was solved, but only by making the television receiver complicated, critical, expensive, and entirely unsuited for public consumption. Any worthwhile television system for the home must employ a synchronization technique of such nature that the synchronization is entirely accomplished at the transmitter. From this point of view, a television system which uses saw-tooth scanning is only pseudo-synchronized for, although the transmitter sends out syn- chronizing impulses, final synchronization is effected at the receiver. Fortunately, the difficulties encountered in using sine wave scanning have been eliminated and it is now possible to construct a television system in which the synchronization is entirely controlled at the transmitter. Furthermore, when sine wave scanning is employed the television receiver requires less complex circuits and is much simpler to operate. In consequence of this, the receiver could be sold at a lower price than when saw-tooth scanning is used. FCC AND TELEVISION The Federal Communications Commission to date has wisely refrained from issuing commercial television licenses for it does not wish the public to spend its money on unsatisfactory television apparatus. Many large corporations, however, have spent huge sums in developing television systems based on saw-tooth scanning. They are now demanding a standardization of television usage which depends on this method despite its proven deficiencies. The future of commercial television therefore depends largely upon the stand to be taken by the Federal Communications Commission regarding its practice in licensing commercial television stations. 449 E ABC OF Facsimile Recorder which, early in ' 1938, pioneer broadcasters will place in test homes for experimental trans- j mission. Hardly more than a foot ^^ square; complete in a single unit; automatic; works on any radio. Electric "Pen" in Recorder, which, actuated by signals from broadcasting station, swings to and fro in auto- matic step with transmitter, silently printing while citi- zens sleep. With few moving parts, these simplified Recorders mgke facsimile possible in remote districts. Facsimile Copy as it issues from the Recorder. Two columns wide; carries news bulletins, photographs, advertising, open- ing up tremendous new sources of revenue to broadcasters. Recorder holds week's supply of paper; cost to consumer, approx. 20c week. o< «*** (to* aetvLce, cue. INSTANTANEOUS OR DIRECT ACETATE RECORDING DAY AND NIGHT SERVICE— CI 6-6545 all at 113 WEST 57th STREET NEW YORK CITY, NEW YORK Circle 6-6540 REPRESENTATION IN ^-roLLuwaaii ipyo^ton tVati* petition 464 r BACK STAGE with THE PRODUCTION SIDE OF RADIO F.C.C. Regulations Production Programs Talent Promotion Digest Agents 7& Cbmpletelcf SAMMY FAIN Composer of "THAT OLD FEELING" "1 CAN DREAM, CAN'T I" Address ASCAP— 30 ROCKEFELLER PLAZA— N. Y. C. Galaxy Music Corp BRyant 9-2355 Handy Bros. Music Co Circle 6-8843 Charles K. Harris BRyant 9-8350 Joe Howard COIumbus 5-9199 E. B. Marks Music Corp Circle 7-7277 Mario Music Corp Circle 7-6775 Mayer Music Corp Circle 6-1282 Miller Music, Inc COIumbus 5-1240 Mills Music, Inc COIumbus 5-6350 Joe Morris Music Co Circle 7-6286 Music Publishers Holding Corp. (Harms, Remick, Witmark) circle 6-1250 Paramount Music Corp '. Circle 7-1480 Ralph S. Peer COIumbus 5-5952 C. Ricordi & Co MUrray Hill 2-0300 Robbins Music Corp Circle 7-6337 Roy Music Co circle 7-7156 Santly Bros.-Joy, Inc Circle 7-4860 G. Schirmer, Inc MUrray Hill 2-8100 Shapiro Bernstein & Co Circle 7-3553 Clayton F. Summy Co MUrray Hill 2-3005 Superior Music Inc COIumbus 5-3620 Jerry Vogel Music Co., Inc BRyant 9-6749 Harry Von Tilzer Music Pub. Co Circle 6-0660 Clarence Williams Music Pub. Co BRyant 9-2673 Words & Music, Inc circle 7-4094 Chicago Ager, Yellen & Bornstein DEArborn 9470 Irving Berlin, Inc DEArborn 3996 Broadway Music Co SHEIdrak* 2368 Chappell & Co CENtral 5579 Crawford Music Corp DEArborn 1589 Donaldson, Douglas & Cumble, Inc.. . . DEArborn 2382 Famous Music Corp STAte 0304 Leo Feist, Inc STAte 6220 Carl Fischer, Inc WEBst«r 2332 Sam Fox Publishing Co HARrison 7952 Camble Hinged Music Co HARrison 1360 Harms, Inc CENtral 3646 Mills Music, Inc DEArborn 1956 Joe Morris Music Co DEArborn 6838 Movietone Music Corp HARrison 7952 Paramount Music Corp FRanklin 9087 Robbins Music Corp DEArborn 954S Will Rossiter RANdolph 5880 Santly Bros.-Joy, Inc DEArborn 2989 Shapiro Bernstein & Co DEArborn SI 72 M. Witmark & Sons CENtral 3230 511 RADIO FOLKS KEEP INFORMED DAILY ON WHAT'S GOING ON IN THE RADIO INDUS- TRY BY READING — RADIO DAILY A Publication Devoted to the Better Interests of Com- mercial Radio and Television. Subscription $5.00 Foreign $10.00 Includes RADIO DAILY * RADIO ANNUAL Published by THE RADIO DAILY 1501 BROADWAY NEW YORK CITY 312 RADIO NEWS SERVICES CHRISTIAN SCIENCE MONITOR 1 Norway Street, Boston, Mass. Phone: Commonwealth 4330 Executives: Volney D. Hurd, Director of Broad- casting; Albert Hughes, Radio Editor NEA SERVICE, INC. Exclusive Representatives: NEA Daily Radio News Features. Stephen Slesinger, Inc. 250 Park Avenue, New York City, N. Y. Phone: ELdorado 5-2544 CONTINENTAL RADIO PRESS 576 Fifth Avenue, New York City, N. Y. Phone: CHickering 4-5800 Executive: T. L. Christie, Executive Editor. TRANSRADIO PRESS SERVICE, INC. 342 Madison Avenue, New York City, N. Y. Phone: MUrray Hill 2-3332 Executive: Herbert Moore, President. INTERNATIONAL NEWS SERVICE 235 East 45th Street, New York City, N. Y. Phone: MUrray Hill 2-0131 Executives: Joseph V. Connolly, President Barry Faris, INS News Editor. TRANSRADIO NEWS FEATURES, INC. 9 Rockefeller Plaza, New York City, N. Y. Phone: Circle 7-4560 Executive: W. G. Quisenberry, President. PRESS RADIO BUREAU 551 Fifth Avenue, New York City, N. Y. Phone: MUrray Hill 2-5670 Executive: James W. Barrett, Editor. UNITED PRESS ASSOCIATIONS 220 East 42nd Street, New York City, N. Y. Phone: MUrray Hill 2-0400 Executives: Hugh Baillie, President; E. M. Williams, General Sales Manager; Webb Artz, Radio News Manager; A. F. Harrison, Radio Sales Manager. RADIO NEWS ASSOCIATION 342 Madison Avenue, New York City, N. Y. Phone: MUrray Hill 2-3332 Executive: Frederick M. Harmon, President. 513 Association of Radio News Editors and Writers 360 No. Michigan Ave., Chicago, III. President: Kendall B. McClure CONSTITUTION Name, Object, Duration Section 1. Name. This association shall be known as ASSOCIATION OF RADIO NEWS EDITORS AND WRIT- ERS and is organized not for individual profit or gain. Section 2. Object. To bring together radio and television news editors and writers in accordance with the prin- ciples, procedure and ethics of the or- ganization, to wit: 1. We subscribe to the broadcasting of all news insofar as it is in good taste. We shall determine good taste as it is represented in the freedom of American thought and public interest. We adopt the canons of Journalism as set forth by the American Society of Newspaper Editors, insofar as they apply to radio broadcasting as set forth herewith. 2. We recognize the responsibility of a radio news broadcast as being re- stricted by nothing but consideration of public welfare. The use a radio station makes of the share of public attention it gains serves to determine its sense of responsibility which it shares with every member of its staff. A radio journalist who uses his power for any selfish or otherwise unworthy purpose, is faithless to a high trust. 3. We subscribe further to the con- tention that we, as radio news editors and writers, are free from all obliga- tions except that of fidelity to the public. 4. We subscribe to the theory that any promotion of any private interest on any news program except one des- ignated as a paid commercial an- nouncement is contrary to general welfare. 5. We subscribe to the principle of freedom of speech; and that it be guarded as a vital right of mankind. It is our unquestionable right by law, including the wisdom of any restric- tive statute. To its privilege under the freedom of American institutions, are inseparably joined its responsibil- ities for an intelligent fidelity to the Constitution of the United States. ARTICLE II Section 1. Qualifications. Member- ship in this association is selective. An applicant for membership shall have the following necessary qualifications: (a) Must be of sound mind. 514 AND BY-LAWS (b) Must be American in ideals and principles. (c) Must be familiar with the prob- lems arising in radio news edit- ing and writing. (d) Must gain his livelihood from the writing or editing of news or radio broadcasting. The association will have the power to elect honorary members by a ma- jority vote of the Board of Directors and/or members in good standing at- tending any regular or special meet- ings. Section 2. Method to become a member. Application for membership in this association shall be submitted in writing by applicant and tendered to the Board of Directors. Application shall be acted upon by ballot of the Board of Directors after a reading of the application. An applicant voted on receiving three or more rejected votes shall be refused admission. Any rejected applicant may make new ap- plication for membership after ninety days from date of rejection. Regular Meetings. There shall be one regular meeting each year at a place and time designated by the Board of Directors. Officers and Duties Officers shall consist of President, three Vice-Presidents, Secretary-Treas- urer and a Board of Directors. The Board of Directors shall consist of not less than five and not more than nine members. All officers and directors shall be elected by a majority of mem- bers in good standing in attendance at the regular meeting and shall serve for a period of one year. All officers and directors may be re-elected from time to time. The President shall be a member of the Board of Directors. Board of Directors shall consist of at least five members and not more than nine members. Each director shall serve for a period of one year. The Board of Directors by a majority vote shall elect a chairman. Membership Cards The association shall cause to be issued membership cards identifying the members' association with the ASSOCIATION OF RADIO NEWS EDITORS AND WRITERS. AMERICAN SOCIETY of COMPOSERS, AUTHORS and PUBLISHERS ASCAP is a voluntary non-profit associations of citizens of the U.S.A., qualified and recognized composers, authors and publishers of musical compositions. ASCAP was organized in 1914 by the late Victor Herbert and a few of his contemporaries who recognized the need of protection for the individuals who owned compositions of a musical nature and could not protect them from infringement. The Revenue collected by ASCAP for licenses issued to com- mercial users of music in public performances, after operating ex- penses have been deducted, is en- tirely divided each three months amongst the members of the So- ciety and of foreign societies with which ASCAP is affiliated. Mem- bership of the entire group now exceeds forty-five thousand of the men and women who write most of the music of the world. The Society is the sole haven for the indigent, aged, or ailing composer and author in this country. At the inception of radio broad- casting, broadcasters refused to pay for the right to use the copy- righted musical works controlled by the society. The question was litigated, and finally acted upon by the Supreme Court of the United States, who granted judgment in favor of the Society and ordered that a reasonable fee be attached to the broadcasters ior the rights of the copyrighted compositions. -ASCAP PUBLISHERS- A B C Standard Mus. Publica- tions, Inc. Berlin, Irv., Standard Mus. Corp. Abrahams, Maurice, Inc. Ager, Yellen & Bornstein, Inc. Alfred Music Co., Inc. Feature Music Syndicate Lowe-Goulston, Inc. Manus Music Co., Inc. Piantadosi, Al., Music Publisher Rosey, Geo., Band & Orch. Catalog. Song Creators Allen, Thornton W., Co. Amsco Mus. Sales, Co., Inc. Ascher, Emil, Inc. Brooks & Denton Empire Music Co. Royal Music Co. Barnhouse, C. L, Inc. Belwin, Inc. Berg, S. M. Cinema Music Co. Berlin, Irving, Inc. Birchard, C. C. & Co. Bond, Carrie Jacobs, & Son Boston Music Company Hatch Music Company Thompson, C. W., Co. Briegel, Geo. F., Inc. Broadway Music Corporation Artmusic, Inc. Empire Music Co., Inc. York Music Co., The Brooks Music Pub. Co. Browne, Ted, Music Co. Caesar, Irving, Inc. Century Music Pub. Co. Chapped & Co., Inc. Chappell-Harms, Inc. Church, John, Co., The Coleman, Robert H. Composers' Music Corp. Conrad, Con. Mus. Pub., Ltd. Crawford Music Corporation De Sylva, Brown & Henderson, Inc. Green & Stept Yellen, Jack, Inc. Curtis, L. B., Music Pub. Van Alstyne Cr Curtis Davis, Joe, Inc. Aloha Music Co. Georgia Music Co. Triangle Mus. Pub. Co., Inc. Denton & Haskins Corp. Ditson, Oliver, Co., Inc. 515 Donaldson, Douglas & Gumble, Inc. Elkan-Vogel Co., Inc. Evans Music Company Exclusive Publications Inc. Bloom, Harry, Inc. Milsons Mus. Pub. Corp. Famous Music Corporation Feist, Leo., Inc. Brown, Nacio Herb, Inc. Fillmore Music House Fischer, Carl, Inc. Oxford University Press Fischer, J., & Bro. Fisher, Fred, Music Co., Inc. Fitzsimmons, H. T., Company Flammer, Harold, Inc. Luckhardt & Belder Foley, Charles Forster Music Publisher, Inc. Fox, Sam, Publishing Co. Pallma Music Publishers, Inc. Galaxy Mus c Corp. Gamble Hinged Music Co. Wulschmer Music Co. Georgeoff, Evan, Mus. Pub. Co. Gershwin Pub. Corp. Goodman Music Co., Inc. Handman b Goodman, Inc. Handman, Kent fir Goodman, Inc. Universal Music Co., Ltd. Gordon, Hamilton S., Inc. Gray, H. W., Company Green b White, Inc. Hall-Mack Company Geibel, Adam, Music Co. Handy Bros. Music Co., Inc. Harms, Inc. Harms, T. B., Company Harris, Charles G., Music Pub. Homeyer, Chas. W., b Co., Inc. Hope Publishing Company Bigelow-Main-Excell Co. Excell, E. 0., Co. Tabernacle Pub. Co. Huntzinger, R. L, Inc. Italian Book Co. Jacobs, Walter, Inc. Abt, Valentine Bates & Bendix Bendix, Theodore Eby, Walter M. Farrand, Van L. Gay, Mace, Catalog Jaques, Percy Musiclovers Co. Partee, C. L, Music Co. Shattuck, B. E. Virtuoso Music School Williams, Ernest S. Jenkins Music Company Jones, Isham, Music Corp. Jungnickel, Ross, Inc. Kay fir Kay Music Pub. Corp. Franklin, John, Music Co. Kendis Music Corporation Leslie, Edgar, Inc. Lewis Music Corp. Lincoln Music Corp. Capano, Frank, Music Pub. Lorenz Publishing Co. Tullar Meredith Co., Inc. Ludwig Mus. Pub. Co. Marks, Edw. B., Music Corp. Bergstrom Mus. Co., Ltd. Berliner, Leo E., Pub. Co. Chilton, Forrest S. Dresser, Paul, Pub. Co. Evans (George Honeyboy Evans) Fassio, A. Globe Music Publishing Co. Halle, R. L. Jordan, Julian, Mus. Co. Marks, Edw. B., Music Corp. (Cont.) King, Chas. E. Lecuona Music Co. — Cuba Lyceum Music Co. Metz, Theodore, Music Co. Miller, Roy M. Musin, Ovide Penn, Wm. H. Petrie, H. W., Catalog Prelude Mus. Co. Primrose fir West Mus. Co. Recker, Robert, Music Co. Reed, Bert, Catalog Reed b Keller Catalog Seitz, R. F. Shields, Ren Stern, Jos. W., & Co. Vandersloot Music Publishing Co. Wagner b Levien Willis-Woodward Mus. Co. Mario Music Corp. McKinley Music Co. Root, Frank K., & Co. Melo-Art Music Publishers Melrose Bros. Mus. Co., Inc. Miller, Bob, Inc. Miller Music, Inc. Mills Music, Inc. American Composers, Inc. Beck, Mort Clark, Frank, Mus. Co. Daly, Joseph, Mus. Pub. Co. Edwards, Gus, Mus. Pub. Co. Gordon b Rich, Inc. Gotham Attucks Mus. Co. Gotham Mus. Service, Inc. Jerome, M. K. Jerome b Schwartz Pub. Co. Kalmar, Puck & Abrahams Consolidated Keit Music Corp. Kornheiser, Phil, Inc. Lawrence Music Pubs., Inc. Morse, Theodore, Music Co. Nelson, Jack, Mus. Co. Stark b Cowan, Inc. Stept b Powers, Inc. Sterling Songs, Inc. Sunlight Mus. Co., Inc. Mills Music, Inc. (Cont.) Waterson, Berlin b Snyder, Co. Waterson, Henry, Inc. Williams, Harry, Mus. Co. Morris, Joe, Music Co. Movietone Music Corp. Nazarene Publishing House Bilhorn Bros. Mus. Co. Lillenas Pub. Co. New World Music Corp. Olman Music Corporation Down Home Music Co. Paull-Pioneer Music Co. Rossiter, Harold, Mus. Co. Photo Play Music Co., Inc. Luz Brothers Mus. Pubs. Music Buyers Corporation Piedmont Mus. Co., Inc. Pond, Wm. A., fir Company Ellis, Robin Popular Melodies, Inc. Spier b Coslow, Inc. S16 Presser, Theodore, Company Quincke, W. A., & Company Red Star Songs, Inc. Allen fir Harrison Mus. Co. Remick Music Corp. Ricordi, G., b Co., Inc., of N. Y. Ringle, Dave Robbins Music Corporation Mayfair Mus. Corp. Metro-Goldwyn-Mayer Corp. Sonnemann Mus. Co., Inc. Whiteman, Paul, Publications Wiedoeft, Rudy, Mus. Pub. Co. Rodeheaver Co., The Rossiter, Will Roy Music Co., Inc. Rubank, Inc. Carlson, M. L. Finder fir Urbanek Victor Music Co. Santly Bros. — Joy, Inc. Santly Bros., Inc. Saunders Publications Schirmer, G., Inc. Heffelfinger, R. W. Sanders-Weiss, Inc. Schroeder & Gunther, Inc. Schuster fir Miller, Inc. Kornheiser-Gottler, Inc. Kornheiser-Schuster, Inc. Select Music Publications, Inc. Shapiro, Bernstein fir Co., Inc. Sherman, Clay & Co. Skidmore Music Co., Inc. Southern Music Pub. Co., Inc Acme Music Pub. Co. Bleyer, Archie, Inc. Blues Music Co. Bradford, Perry, Inc. Bradford, Perry, Music Co. Palmer, Robert, Music Pub. Co. Stasny Music Corp. Bibo-Lang, Inc. Stasny-Lang, Inc. Summy, Clayton F., Co. Superior Music, Inc. Tesio, P., b Sons Major Music, Inc. Tesio-Major, Inc. Victoria Publishing Co. Villa Moret, Inc. Vogel, Jerry, Music Co., Inc. Crumit, Frank, Songs Co. Haviland, F. B., Pub. Co. Worth, Geo. T., b Co. Von Tilzer, Harry, Music Pub. Co. Weil, Milton, Mus. Co., Inc. White-Smith Mus. Pub. Co. Williams, Clarence, Mus. Pub. Co. Willis Music Company Witmark, M., b Sons Wood, B. F., Music Co. Words b Music, Inc. Davis, Coots fir Engel, Inc. Engel, Harry, Inc. Keit-Engel, Inc. ASCAP AFFILIATED SOCIETIES- Sociedad Argentina de Autores y Compositores de Musica Buenos Aires, Argentina Staatlich Genehmigte Gesellschaft der Autoren, Komponisten und Musikverleger Vienna, Austria Nationale Vereeniging Voor Auteursrecht Brussels, Belgium Sociedade Brasileira de Autores Theatraes Rio de Janeiro, Brazil Association Cooperative Bulgare pour la Protection des Droits d'Auteurs Sofia, Bulgaria Ochranne Sdruzeni Autorske, csl. Skladatelu Spisovatelu a Nakladatelu Hudebnich Prague, Czecho Slovakia International Forbund Til Beskyttelse af Komponistrettigheder i Danmark Copenhagen, Denmark The Performing Right Society, Ltd. London, England Saveltajain Tekijanoikeustoimisto Teosto Helsinki, Finland Societe des Auteurs, Compositeurs et Editeurs de Musique Paris, France Stagma — Staatlich Genehmigte Gesellschaft zur Verwertung Musikalischer Urheberrechte Berlin, Germany Magyar Szovegirok, Zeneszerzok, es Zenemukiadok Szovetkezete Budapest, Hungary Societa Italiana Degli Autori ed Editori Rome, Italy Centralna Zadruga Jugoslavenskih Autora Zagreb, Jugoslavia Norsk Komponistforenings Internasjonale Musikkbyra Oslo, Norway Sociedade de Escritores e Compositores Teatrais Portugeuses Lisbon, Portugal Societatea Compozitorilor Romani Bucharest, Rumania Sociedad General de Autores de Espana Madrid, Spain Foreningen Svenska Tonsattares Internationella Musikbyra Stockholm, Sweden Schweizerische Gesellschaft Fur Auffuhrungsrechte Zurich, Switzerland SOCIETY OF EUROPEAN STAGE AUTHORS and COMPOSERS, Inc. The Society of European Stage Authors and Composers, Inc., admin- isters and controls performing rights, as well as mechanical and synchron- ization rights, in approximately one hundred catalogues of American and foreign publishers and organizations. Through its standard Radio Broad- casting Performance License twenty-five thousand musical compositions covered by copyright from those catalogues are licensed by SESAC for performance to radio stations. Increasing during the past few years with amazing rapidity, the roster of SESAC licensed broad- casting stations numbered 500 at the close of 1937. This group em- braces practically all radio system networks and stations, large and small, of commercial importance. Music made available to these broadcasters by SESAC includes a vast and diversified international repertory of copyrighted compo- sitions and works. Also included among material ready for use by the broadcasting industry are a wide variety of operettas, musical comedies, plays, dramas and radio sketches. Numerous SESAC tran- scriptions and recordings are in constant use by radio stations. Relations with stations are han- dled from SESAC's executive of- fices in New York City and by traveling representatives visiting the various radio stations. A pro- gram service department is main- tained by SESAC, also in New York headquarters, whose function is to assist the stations in matters of program, music and copyright clearance. 517 SESAC PUBLISHERS Accordion Music Publishing Co., New York Deiro, Pietro Adler (see Edition Adler) Albright Music Company (see National Music Co.) Alford, Harry L, Chicago Altschuler, J.; Warsaw Apollo Music Company; New York Arct, M.; Warsaw Barnes, A, S. and Company, Inc.; New York Barwicki, K. T.; Poznan Braun, Hubert J.; Chicago Bryant Music Company; New York Chart Music Publishing House, Inc.; Chicago Cole, M. M. Publishing Co.; Chicago Belmont Music Company; Chicago Calumet Music Company; Chicago Happy Chappies Ltd. (See Vincent, Howard b Preeman, Ltd. — Vincent and Howard, Ltd. — Preeman, Morse M.) Moderne Publications; Chicago Hearst Music Publishing Co., Ltd. of Canada Vincent, Howard & Preeman, Ltd.; Los Angeles Vincent and Howard, Ltd. Preeman, Morse M. Cross & Winge, Inc.; Portland, Ore. Master Music Makers; Portland Culla, Antonio; Barcelona Deiro, Pietro (See Accordion Music Publishing Co.) De Vaignie Music Corporation; Chicago Ediciones Rodoch (C. Rodriguez); Bilbao Ediciones A. Urmeneta; Barcelona Edition Adler; Berlin (Successor, Heinrichshofen's Verlag; Madge- burg) Edition "Jastrzab"; Warsaw Rudnicky, Walery; Warsaw "W.J.R."; Warsaw Rzepecki, J.; Warsaw Editions Fermata (See Editions Internationales Fermata) Editions Internationales Fermata; Buenos Aires (South American Publications) Editions Internationales Fermata; Warsaw (European Publications) Editions "Olympia"; Warsaw Editions Pro Arte; Lwow - Warsaw Fairbank Company, H. W. (See National Music Co.) Fermata (See Editions Internationales Fermata) Forberg, Rob.; Leipzig International Edition; Leipzig Gebethner & Wolff; Warsaw Gehrmans Musikforlag, Carl; Stockholm Grabczewski, F. ; Warsaw Haberer-Helasco, Hermann; Madrid - Berlin - Lisbon Happy Chappies (See Cole) Harmonie-Verlag; Berlin including compositions taken over from Hermann Seemann, Nachfolger; Leipzig Hart's Music Company (See National Music Co.) Hathaway, Franklin Earl, Music Publisher; Chicago Hearst Music Publishing Co. (See Cole) Helasco (See Haberer-Helasco) Idzikowski, Leon; Warsaw International Edition (See Forberg) Jastrzab (See Edition "Jastrzab") Jewel Music Publishing Co.; New York King Music House, Inc.; K. L.; Fort Dodge, la. Kjos Music Co., Neila; Chicago Lebendiger, Henryk (See Editions Internationales Fermata) Master Music Makers (See Cross & Winge) Moderne Edition (See Cole) Moderne Publications (See Cole) Mora, Jose; Barcelona Music Products Corporation; Chicago National Music Company, Inc.; Chicago Albright Music Company; Chicago Fairbank Company, H. W.; Chicago Hart's Music Company; Chicago Popular Music Publications; Chicago Select Music Company; Chicago Windsor Music Company; Chicago Nattrass-Schenck, Inc.; New York Nowa Scena; Warsaw Olympia (See Editions "Olympia") Orduna, Leopoldo; Barcelona Pagani, 0., & Bro.; New York Parks Company, J. A., The; York, Neb. Polskie Towarzystwo Muzyki Wspolczesnej; Warsaw Popular Music Publications (See National Music Company) Preeman (See Cole) Pro Arte (See Editions Pro Arte) "PWP" Przedstawicielstwo Wydawnictw Pols- kich (Association of Polish Publishers) ; Warsaw Radio City Guitar Studio; New York Rialto Music Publishing Co.; New York Rodoch (See Ediciones Rodoch) Rodriguez (See Ediciones Rodoch) Rondo-Verlag; Berlin Alfred Becker; Berlin Rudnicki, Walery (See Edition "Jastrzab") Rzepecki (See Edition "Jastrzab") Sajewski, W. H.; Chicago Schmitt Music Company, Paul A.; Minneapolis Schuberth, Edward, & Co., Inc.; New York Seemann (See Harmonie-Verlag) Select Music Company (See National Music Co.) 518 SESAC Publications; New York Seyfarth, G.; Lwow Smith Music Co., Inc., Wm. J.; New York Solunastra (See Haberer-Helasco) Stahl, Wm. C; Milwaukee Stamps-Baxter Music Company, Dallas, Texas; Chattanooga, Tenn.; Pangborn, Ark. Thorsings Musikforlag, Alfred; Copenhagen Union de Compositores; Barcelona, Spain Urgelles, J.; Barcelona Urmeneta (See Ediciones A. Urmeneta) Vincent, Howard & Preeman (See Cole) Vitak-Elsnic Co.; Chicago Warszawskie Towarzystwo Muzycne (Warsaw Music Society) ; Warsaw Windsor Music Company (See National Music Co.) "W.J.R." (See Edition "Jastrzab") Yanguas, Mariano; Madrid "Zaiks" Zwiazku Autorow, Kompozytorow I Wydawcow; Warsaw (Authors-Composers and Publishers Associa- tion of Poland) SESAC also controls all performing rights to the compositions and works as indicated, of the fol- lowing: Eulenburg, Ernst; Leipzig (Symphonic Orchestral works) Fischer, Verlag, S.; Berlin (Radio plays) Gordon, Paul; Berlin - Paris (Radio plays, one act plays, sketches, scenes, skits, short stage plays and short operettas) Lienau'sche Musikverlage; Berlin Carl Tobias Haslinger; Vienna H. R. Krentzlin; Berlin Musikverlag Haslinger; Vienna Musikverlag Adolf Koester; Berlin Schlesinger'sche Buch & Musikhdlg; Berlin Otto Wernthal; Berlin Reinecke, Gebrueder; Leipzig Joh. Foerster; Pirna Gustav Haushahn; Madgeburg J. Loebel; Zittau Rich. Noske; Borna Steingraeber Verlag; Leipzig (Orchestral works and Chamber Music) Vieweg, Chr. Friedr.; Berlin (Orchestral Works, Chamber Music and Musical Dramatical Works) F. C. C. REGULATIONS REGARDING ANNOUNCEMENT of CALL LETTERS of BROADCAST STATIONS "Each licensee of a broadcast sta- tion shall announce the call letters and allocation as frequently as practicable during the hours of operation, and in any event before or after each program being broadcast. In no event shall more than 30 minutes elapse between such announcements, and in so far as prac- ticable these announcements shall be made on the hour and half hour. These requirements are waived when such announcements would interrupt a sin- gle consecutive speech, play, symphony concert or operatic production of longer duration than 30 minutes; and in such cases the announcement of the call letters and location shall be made as soon as possible.'' The Commission announces the fol- lowing interpretation of the second sentence which reads: "In no event shall more than 30 minutes elapse be- tween such announcements, and in so far as practicable these announcements shall be made on the hour and half hour." Call Letters of stations need not be announced within exactly 30 minutes or less of the previous announcement but shall be made as near thereto as prac- ticable. During variety-show pro- grams, baseball game broadcasts, etc., of an hour or more in duration, the call letter announcements shall be made on the hour and half hour within a 5-minute period thereof. That is, the half hour announcement shall be made between 25 and 35 minutes after the hour, and likewise the hour an- nouncement shall be within 5 minutes of the hour. The interpretation given above in no way affects the waiver clause given in the last sentence of this rule. 519 WPA FEDERAL THEATER RADIO DIVISION Evan Roberts Managing Director Ivan Black Director of Information Leo Fontaine Director of Radio Continuity Morris Segal Director of Technical Department Hal Stephens Business Manager Oliver W. Nicoll Manager of Program Service Donald Macfarlane Production Manager Ashley Buck Director Edward Downes Director Elizabeth Tuthill Director Karl Schulz Musical Director From its inception, March 23, 1936, to December 31, 1937 (a period of almost two years) the WPA Federal Theater Radio Division has produced thirty-four series of broadcasts over various networks which have donated more than $1,800,000 worth of time, while the project has cost the govern- ment $305,000 of which $290,000 has been spent for salaries to otherwise unemployed professionals in the radio field. Network time already con- tracted for between January 1st and June 30th, 1938 is conservatively valued at $1,100,000. The project receives all radio time gratis. Here is a list of the Radio Division's series: 1— TISH by Mary Roberts Rinehart over WABC and the COLUMBIA NETWORK. 2— EPIC OF AMERICA by James Truslow Adams over WOR, MUTUAL and CANADIAN NETWORKS. 3_PROFESSIONAL PARADE over WJZ and the BLUE NETWORK of NBC. 4— CHORAL CONTRASTS over WOR and the MUTUAL NETWORK. 5_CONTEMPORARY THEATER over WQXR. 6— HISTORY IN ACTION over WHN. 7_PIONEERS OF SCIENCE over WHN and the TRANSAMERICAN NETWORK. 8— IBSEN'S PLAYS over WQXR. 9— SHAKESPEARE'S PLAYS over WMCA. 10— LITERARY FORUM over WHN and the TRANSAMERICAN NET- WORK (with N. Y. U.) 11— REPERTORY THEATER OF THE AIR over WEVD. 12— SYMPHONIC DRAMA over WQXR. 520 13— GILBERT AND SULLIVAN (complete) over WQXR. 14— OSCAR WILDE'S PLAYS over WQXR. 15— PEOPLE'S THEATER over WQXR. 16— PORTRAITS IN OIL over WHN. 17— FIRST FRONTIERS over WHN (children's program) . 18—BACK TO BUSINESS over WNEW (with U. S. Office of Education) . 19_RADIO ALMANAC over WHN (with WPA Federal Writers' Project) . 20— TRAGEDY OF MAN by Imre Madach over WQXR. 21— YOUR POETRY AND MINE over WMCA. 22— SERENADERS over WNYC (with WPA Federal Music Project). 23— MUSIC AT NINE over WMCA and WQXR (with WPA Federal Music Project) . 24— NEGRO ART SINGERS over WNYC and WQXR (with WPA Federal Music Project). 25— NEGRO MELODY SINGERS over WNYC and WQXR (with WPA Federal Music Project). 26— MADRIGAL SINGERS over WNYC and WQXR (with WPA Federal Music Project). 27— SAFETY MUSKETEERS (in association with the U. S. Office of Edu- cation) WOR. 28— THE WORLD IS YOURS (in association with the U. S. Office of Edu- cation) WEAF. 29— JULES VERNE over WHN and TRANSAMERICAN NETWORK. 30— BACKSTAGE INTERVIEWS over WHN and TRANSAMERICAN NETWORK. 31— EXPLORING THE ARTS AND SCIENCES over WQXR. 32— EXPLORING THE SEVEN ARTS over WQXR. 33— FOUR ARTS FORUM over WHN. 34— THROUGH THE ART WORLD over WEVD. In addition to these programs, the WPA Federal Theater Radio Divi- sion has supervised the production of seventy-eight (78) hours of music each month broadcast from WNYC by the WPA Federal Music Project. Estimated, more than 10,000,000 radio listeners each week tune in on programs by the WPA Federal Theater Radio Division. The TISH pro- gram alone, the No. 1 sustainer on the Columbia Network, has a weeklv audience of more than 5,000,000. EPIC OF AMERICA over Mutual, etc., for which the American Legion Auxiliary is sponsoring an Essay Contest, is rapidly building. The 150 actors, writers, directors, technicians, supervisors, and office workers who comprise the WPA Federal Theater Radio Division have seen their efforts praisefully publicized in important papers and magazines in every state in the Union. 521 Showman's Calendar FOR 1938 —JANUARY— 1: New Year's Day (In all the States, Territories, District of Columbia and possessions). Paul Revere Born (1735). Proclamation of Emancipation (1863). 4: Utah Admitted (1896). New Mexico Admitted (1912). 8: Anniversary of the Battle of New Orleans (Lou- isiana). 17: Benjamin Franklin Born (1706). 19: Robert E. Lee's Birthday (Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Virginia). 21: Stonewall Jackson Born (1824). 29: McKinley Born (1843). 30: Franklin D. Roosevelt's Birthday. —FEBRUARY— 3: Horace Greeley Born (1811). 4: Col. Charles A. Lindbergh Born (1904). 7: Charles Dickens Born (1812). 6-13: National Boy Scout Week. 9: Nebraska Admitted (1867). 11: Thomas A. Edison's Birthday. Daniel Boone Born (1734). 12: Lincoln's Birthday (Alaska, California, Connecti- cut, Delaware, Illinois. Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Mon- tana, Nevada, New Jersey, New York, North Da- kota, Ohio, Oregon, Pennsylvania, South Dakota, Tennessee, Utah, Virgin Islands, Washington, West Virginia, Wyoming). Georgia Day. 14: Valentine's Day. Admission Day (Arizona). 15: Destruction of the Maine (1898). 22: Washington's Birthday (All the States, Territories, District of Columbia and Colonial Possessions). 27: Henry Wadsworth Longfellow's Birthday. First Railroad Charter (1827). —MARCH— 2: Ash Wednesday (First Day of Lent). Texas Independence Day. 3: Maine Admitted (1820). Florida Admitted (1845). First Postage Stamp used in U. S. (1847). 4: Pennsylvania Day. 5: Boston Massacre (1770). 7: Luther Burbank's Birthday (California). 17: St. Patrick's Day. 21: First Day of Spring. 22: Emancipation Day (Puerto Rico). 25: Maryland Day. 30: Seward Day (Alaska). 1: 6: 7: 8: 9: 10: 12: 13: 14: 17: 19: 21: 22: 23: 24: 25: 26: 27: 28: 30: —APRIL— All Fools' Day. War Declared with Germany (1917). Peary Discovered North Pole (1909). Battle of Appomatox (1865). Louisiana Admitted (1812). Good Friday. Surrender of Ceneral Lee (1865). Palm Sunday. Halifax Independence Resolution (North Caro lina). Thomas Jefferson's Birthday (Alabama). Assassination of Abraham Lincoln. Easter Sunday. Patriot's Day (Maine, Massachusetts). Anniversary of Battle of San Jacinto (Texas). Morton's Birthday (Nebraska). Arbor Day (Nebraska). William Shakespeare Born (1564). First Newspaper Issued in America (1704). U. S.-Mexico War (1846). War Declared with Spain (1898). Confederate Memorial Day (Alabama, Florida, Georgia, Mississippi). Slavery Abolished in U. S. (1865). First Shot of War with Germany (1917). General U. S. Grant Born (1822). President Monroe Born (1758). Louisiana Purchased. Washington Became First President (1789). Rhode Island Settled (1636). Daylight Saving Time Starts. —MAY- 1 : May Day. Child Health Day. Labor Day (Philippines). Dewey's Victory in Manila (1898) 2: Stonewall Jackson Shot (1863). 5: Napoleon's Death (1821). 7: Lusitania Torpedoed (1915). 8: Mother's Day (2nd Sunday). 10: Confederate Memorial Day Carolina). 11: Minnesota Admitted (1858). 12: Florence Nightingale Born (1820) (Kentucky, North 522 20: Anniversary of the Signing of the Mecklenburg Declaration of Independence (North Carolina). 21: Lindbergh's Flight to Paris (1927). 23: South Carolina Admitted (1788). 24: First Telegraph Message Sent (1844). Empire Day (Canada). 29: Wisconsin Admitted (1848). 30: Confederate Memorial Day (1848). Memorial Day (In all the States, Territories, District of Columbia and Colonial Possessions, except Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, New Mexico, North Caro- lina, South Carolina, Virginia and Tennessee). —SEPTEMBER— —JUNE— 1: Kentucky Admitted (1792). Tennessee Admitted (1796). 3: Confederate Memorial Day (Tennessee). King's Birthday (Canada). Jefferson Davis' Birthday (1808). 6: Nathan Hale's Birthday (1756). 8: Battle of New Orleans (1815). 10: Franklin Drew Lightning From Sky (1752). 14: Harriet Beecher Stowe's Birthday. Flag Day. 15: St. Swithin's Day. Arkansas Admitted (1836). Pioneer Day (Idaho). 17: Bunker Hill Day. 18: Battle of Waterloo (1815). 19: Beginning of War of 1812. 20: West Virginia Day. 21 : Longest Day in Year. 23: Penn Signs Treaty of Peace with Indians. 26: First American Troops Land in France (1917). —JULY— I: Battle of San Juan Hill. Dominion Day (Canada). Battle of Gettysburg (1863). 2: Garfield's Assassination (1881). 3: Idaho Admitted (1890). 4: Independence Day. 10: Wyoming Admitted (1890). 11: John Quincy Adams Born M767). 13: Forrest's Day (Tennessee). 24: Pioneer Day (Utah). 25: Occupation Day 'Puerto Rico). —AUGUST— 1 : Colorado Day. Beginning cf World War (1914). 3: Civic Holiday (Canada). 10: Missouri Admitted (1821). 13: Occupation Day (Phillipines). 15: Panama Canal Opened (1914). 16: Bennington Battle Day (Vermont) 20: Benjamin Harrison Born (1833). 5: Labor Day. 6: Lafayette Day. President McKinley Assassinated (1901). First Battle of the Marne. 9: Admission Day (California). 12: Defender's Day (Maryland). 17: Constitution Day. 22: Nathan Hale Executed (1776). 23: First Day of Autumn. American Indian Day (4th Friday). 24: Daylight Saving Time Ends. 26-27: Rosh Hashonah (Hebrew). —OCTOBER- 1 : Missouri Day. 5: Wright Brothers Took First Long Distance Flight in Airplane (1905). Yom Kippur (Hebrew). 8: Chicago Fire (1871). 9: Fraternal Day (Alabama). 12: Columbus Day. 14: Farmer's Day (2nd Friday) (Florida). 18: Alaska Day. 19: Surrender of Cornwallis (1781). 27: Navy Day. 30: National Girl Scout Week (Ends Nov. 5). 31 : Hallowe'en. Admission Day (Nevada). —NOVEMBER— 1 : All Saints' Day (Louisiana). North and South Dakota Admitted (1889). 4: John Fhilip Sousa Born (1854). 7: Montana Admitted (1889). 11 : Armistice Day. Washington Admitted (1889). 16: Oklahoma Admitted (1907). 17: Suez Canal Opened (1869). 24: Thanksgiving Day. —DECEMBER— 3: Illinois Admitted (1818). 7: Delaware Day. 8: Eli Whitney Born (1765). 11: Alfred Nobel Born (1833). 12: First Marconi Wireless Across Atlantic (1901). 16: Boston Tea Party (1773). 21 : Shortest Day of Year. Pilgrims Landed at Plymouth Rock (1620). Woodrow Wilson's Birthday (South Carolina). 25: Christmas Day. 29: Iowa Admitted (1848). 31: West Virginia Admitted (1862). New Year's Eve. ARBOR DAY is observed in states on different days, usually in the Spring. The dates in the same states often vary from year to year by proc- lamation. 523 DEVELOPMENT OF THE ITALIAN RADIO MARKET IN THE EAST By HYLA KICZALES General Manager, International Broadcasting Corp. TUST a short seven years ago, none of **the ranking national advertisers real- ized that exploitation of the Italian radio market would be as important a part of their ye arly campaigns as are their "big" net- work shows. Nor could they be blamed, for in the early days of the develop- ment of this phase of radio there were so many abusive practices, they did well to dis- regard it. Con- tracts were made for broadcasts in any language the sponsor desired, small merchants were given spot announcements in languages other than that of programs immediately preceding or following them. Waste was the rule. Those who first attacked the problem intelligently, had much ill will to over- come. There were months of effort spent in undoing the unpardonable mistakes of these gropers. The directors of the IBC not only realized the potentialities resting in a consolidated foreign audience, but also the vital necessity of concentrating on a particular element, in their case, the Italian. They saw that the Italian people, innately, hardworking, thrifty and appre- ciative of the finer aspects of life, offered the most fertile ground for development. Federal, state, municipal and private fac- tions interested in these people were enlisted to the furtherance of their aims. Cooperation of the Italian press was solic- ited and immediately won. The best Italian actors, directors and writers were drawn from the ranks of the Italo- American Theater and from the Italo- American Press. No stone was left un- turned in search for the best talent. The resulting programs, musical, dramatic and educational, created a genuine appeal to the Italian-speaking American. Today, an entirely different picture con- fronts the prospective buyer of "air time." The complete development of the Italian market has attracted all of our large national advertisers. "Time" is at a pre- mium and it is hardly surprising, for the IBC, consisting of WOV and its affiliated stations, has had 90 per cent renewals this past year. 20 per ~ent of the sponsored programs currei try broadcasted have been renewed continuously for the past four years. The IBC feels it has done a "real" job. It has changed certain chaos into a well- ordered, profitable undertaking. Today, the IBC feeds daily programs to a chain of fifteen stations throughout the East, creating an outlet into the country's most densely populated areas and reaching the homes of close to 3 million Italians, a full- grown market. 524 PROMOTION DIGEST 101 Tried and Proven Showmanship Ideas By TED LLOYD of the staff of Radio Daily rpHE following compilation of promotional and exploitation -L material represents a selection of successful stunts em- ployed by stations, sponsors, agencies and station representa- tives during the past year. RADIO DAILY welcomed these contributions to its columns. Herewith, one may find material credited to a station or party which had been done before by another. RADIO ANNUAL does not assume ownership of the foregoing material nor does it necessarily signify that the basic idea for the tried stunt originated with the credited source. From year to year this section will be abreast with the trend of the times and it is hoped that advertising, publicity and exploitation people representing all branches of radio will continue to send their brain children to RADIO DAILY for publication. To all we acknowledge our indebtedness in helping us com- pile this section. Users of digested material are cautioned to bear in mind any local laivs that prohibit prize contests or giveaway stunts or such contests that may come under the classification of lotteries. Radio Scavenger Hunt it WMBH, Joplin, Mo., developed a radio scavenger or treasure hunt for one of the sponsors. Cash prizes were offered with an extra bonus for the person finding all articles to be hunted. Six spot announcements on the half-hour, beginning at 7 p.m., directed the treasure hunters to the different articles on the night's hunt. Deadline for finishing the hunt was 10 p.m. A service station tie-in (in this case — sponsor controlled a few serv- ice stations) is that a receipt for a purchase of gasoline was accepted in lieu of any of the articles ordered in the treasure hunt. Burns and Allen Gag if WHEN Burns and Allen switched sponsors and went to Grape-Nuts program on NBC Monday nights, they got out a dummy box of the breakfast food which was widely cir- culated. After the box is opened, cardboard reproduction of the comedy teams pops out smartly, aided and abetted by rubber bands 525 within. Young & Rubicam, the agency, got it out. Store-Window Broadcast it ONE of the five weekly quarter-hour air- ings of "Style and Smile Leaders" sponsored by a Kansas City clothing firm over WHB, was shifted to the store window, where Jack Grogan and Les Jarvies originate the show. Powder puffs and nail files were given to sidewalk listeners who were induced to come into the store by announcement of the award- ing of ten pairs of tickets to those guessing nearest true value of diamond ring displayed within. Daily News Stunt J{ KOIL, Omaha and "The Omaha Bee-News" started a co-operative daily stunt in connec- tion with the station's regular evening news period. Each day some good local story was chosen from the newspaper for exploitation and a member of the "Bee-News" staff would write in the story's background after which the person concerned in the story would be interviewed and his "quotes" were recorded. This record would go on during the regular news show. Newspaper would carry a note at the bottom of the story se- lected for that day calling attention to the fact that it was to be aired. Broadcasts from Parks if BROADCASTING from city in Denver by KLZ and inviting youngsters in particular to be present at the airings, built up a great adult and kiddie audience for the station. Putting the kids on the air assured the sta- tion that many parents would have the sets dialed to KLZ in the hope of hearing their youngster's voice. Show was piped from vari- ous points in the parks such as the bird lake, monkey island and bears' cage Satur- day afternoons. In the event of rain, program was switched to the park's museum. Collegiate Tieup * DON WITHYCOMB, general manager of WFIL, Philadelphia, arranged with eight col- leges to substitute a radio script in lieu of a composition assignment in the English course. Students submitted a quarter-hour script week- ly, the college profs picking the best for sta- tion's approval which was assigned to John Clark, program head of WFIL. New Angle on Job Clinic * ENLISTING the aid of Walter Springer, manager of the Rockland office of the Illinois State Employment department, WROK of Rock- land, 111., drafted a slightly new angle in the recent "Help Thy Neighbor" broadcasts by using only persons, both male and female, who have been registered and supplied by the employment office. Employer-listener, not- ing the tone of sincerity established through the participation of the state's employment of- fice in these airings, responded with the re- sult that permanent employment was ob- tained for three out of six persons interviewed on the show. Because of the response, the employment office had pledged itself to full co-operation on succeeding shows. April Fool Feature if A COMPLETE encyclopaedia of gags was revealed on a special April Fool's Day broad- cast featuring Pat Barnes as emcee over WINS, New York. For about fifteen days prior to the broadcast, listeners were invited to submit new and unusual tricks to catch the unwary on that celebrated day. Prizes were awarded for the best gags selected by the station's judges and a few were dramatized or de- scribed during the show. Program also fea- tured the inside story of some famous tricks played on celebrities in all walks of life. Premium-Helper for Sponsors if WTMJ, Milwaukee, decided to help adver- tisers to choose the proper give-aways and sent out letters fo 30 specialty suppliers re- questing samples. Gathering quite a collection, these were displayed at the station with de- scriptive data, pictures of premiums and price lists kept on file in the sales department. Court Solution Contest if A PHILADELPHIA firm sponsoring a "Court of Human Relations" show via WFIL, got around the bar association's ban on lawyers giving advice over the radio by inviting the radio audience to solve the listener's prob- lem. Three best letters were awarded prizes. Wake 'Em for Broadcast if WMT, Cedar Rapids- Waterloo, and KRNT and KSO in Des Moines, in conjunction with all stations of the Iowa network, pulled a neat promotion stunt in connection with the coronation broadcasts which for a time threat- ened to tie up every telephone line coming info stations. Broadcast started in the middle west at 3 a.m. Several announcements were given on the air prior to the broadcast, stat- ing that if anyone wanted to get up and hear the program, the stations would be glad to call them just before it was scheduled to fake to the air. As a result two extra girls had to be hired to take care of the calls in the Cedar Rapids studios which netted the station a good deal in the way of good will and promotion. Kitchen Program Tieup if THROUGH a tieup with a giveaway game, the "Meet the Missus" program sponsored by a soap flake company on WBBM. WCCO. WJR. WKRC and WHK. was drummed up into great interest among the housewives. Game is a variation of Parchesi, using a board which fits on top of a bridge table. This 526 board is sent for one box top and ten cents. Demand was rather heavy. Fishing Program Contest it In connection with his "Let's Go Fishing" twice-weekly 15-minute show via WJW, Akron, Sportscaster Bill Grifiths conducted a contest oiiering prizes for the largest bass and blue-gill caught in the surrounding five counties. Show gave dope on water condi- tions, week's best catch, etc. Movie Memory Test it The first 25 persons telephoning WHN, New York, and giving the correct name of the leading player of a past motion picture hit named on the air, received guest tickets to their nearest Loew theaters as part of the Radio Movie Club broadcast. Studio As Convention Hall it To bring advertisers and local dealers into closer contact with the station, KMOX, St. Louis, has invited several organizations to hold their sales meetings in the studios. With- in six weeks more than 2,500 had attended sales get-togethers at the station, conducted their regular business meetings and enjoyed live-talent shows aired from the station's play- house. Station's execs felt this promotion highly beneficial in familiarizing advertisers and retailers with station's selling power and facilitating successful exploitation of programs. Listener Checkup via Street it A unique and voluntary answer to the "How many are listening?" problem was re- ceived by the Electric Construction & Appli- ance Co., sponsors of a daily "Man on the Street" broadcast over WHBF, Rock Island and Moline, 111., and Davenport, la. Theater tickets are offered the first person phoning in the correct answer to a daily question asked the radio audience by Ivan Streed and Forrest Cooke, street interrogators. The local telephone company informed sta- tion heads it was necessary to put on extra operators to handle station calls received dur- ing the broadcast. The "Man on the Street" show has been aired commercially for the last year and a half at 12 noon and is one of the most popu- lar features on WHBF. KMMJ Farm Prosperity Stunt it KMMJ. of Clay Center, Neb., has a novel series of follow-up exploitational stuff in an assortment of small sacks being mailed out with large tag attached for address and pro- motion spiel. One sack has a bit of Nebraska top soil, another corn and others to follow with various grain products, symbolic of its farm area prosperity and buying power. Stunt has attracted considerable attention. Furgason & Ashton are the station's rep. Street Interviews Recorded it A new idea in street interviews was pre- sented recently to listeners of WSPA, Spartan- burg, S. C. During the past year, Pat has been conducting a street broadcast each week from the business section of town. The other day a regular street broadcast was con- ducted during which time Pat told those whom he interviewed, that he wanted to make a recording of the program. He went about it something like this: "Have you ever heard your voice on the air: If not, how would you like to do so?" In all cases the persons stated they would like very much to hear themselves. Then Pat told them if they would stick around for just a few min- utes he would put on a special broadcast which would be recorded. In contrast to the usual custom of street becoming deserted, the crowd hung around to see what would really happen next. Immediately upon conclusion of his regu- lar broadcast, he called upon his friend, Irvin Stone of the State Theater to lend his record- ing equipment and the mythical broadcast went on. After each person had spoken into the mike, Pat told them to listen at 6:30 p.m. that afternoon and they would hear themselves on the air. Promptly at 6:30, the recording was started with usual street in- troduction and the interview began. Phone calls into the studio immediately following the recording showed plainly that stunt was a novel one. Negotiations are under way to sponsor such a show each week. New Twist in Salutes it A new twist in salutes to neighboring com- munities has been started by WWVA, Wheel- ing, W. Va„ with Moundsville as the first city to be honored. A special chain break has been adopted on the even hour daily, and each day a different town is saluted in this fashion: "This is Radio Station WWVA in Wheeling, West Virginia, Moundsville's friendly neighbor," On succeeding days, names of other communities are being sub- stituted for "Moundsville." Safety Campaign Stunt it By re-broadcasting from police short-wave direct from squad car in traffic, in connection with the Junior Chamber of Commerce Safe- ty Campaign, KCKN gets call letters shown on movie trailers in 14 Kansas City, Kan., theaters daily for 15 days. KCKN also gets another — the second — front page story in local daily newspaper with this broadcast. WDZ Park Broadcast it WDZ. Tuscola, 111., third oldest station in the country, piled up quite a record in the way of park broadcasts the past summer. A shady park with swimming pool and carnival concessions was selected and stand erected 527 in a natural amphitheater in the park sur- rounded with benches. All day, programs were short waved through W9XPU and re- broadcast from the main transmitter six miles away. The Sunday broadcast began May 28 and continued through Sept. 26. Admission to the park is free, with as many as 20,000 turning out on several Sun- days. Announcers, musicians and even en- gineers were besieged for autographs and pictures. Tots were brought up for the Baby Parade announcer to hold. Special stunts were an amateur contest, broadcasts from a plane hovering over the park and interview programs by Lazy Jim Day, favorite enter- tainer, who carried a mike among the throng in the park asking riddles. The whole idea original with WDZ has done much to make personal friends out of 400,000 listeners, cause them to follow the station daily and increase listener response. Pigeons For Promotion ^ Hitting a new high for freak showmanship angles, KSTP, Twin City station, capitalizing both on the war scares abroad and on all the pother about whether broadcasting activi- ties interferes with carrier pigeon flights, cooked up an actual test for the ether and got the Fort Snelling army reservation's post go-ahead in blurbing it as an army communi- cations test. Cote of well-trained homing pigeons, obtained through the St. Paul Pigeon Flying Club, was released at the station's 25,000 watt transmitter, with Roch Ulmer, staff announcer, doing a socko job on the way the pigeons were baffled by the radio activity. On hand for the tests, to comment about the birds' flight and their usefulness in communications in time of war, were offi- cers from the Fort Snelling post. Test was cooked up following extensive stories in scientific publications that pigeons, with a transmitter in their path, were often baffled, thrown off their courses, or forced to abandon flight if the transmitter was on the air. Stunt obtained a good build-up in the Min- neapolis Journal, the station's affiliate, and was also a good opportunity to further pub- licize the station's new $300,000 installation, with publicity verging on the angle that, to make the test absolutely perfect, a "power- ful" transmitter was needed. Shopping Service Sells ■^ The program, "Round the Clock with The Good Morning Man" was initiated by WATL, Atlanta, and broadcast daily except Sunday from 7-9 a.m. It wasn't long before Atlantans considered this program as "The Family Buy- ing Gauge," as expressed in the volume of daily mail received and countless telephone calls made during the program. In addition to the marketing advice, the show features the correct time every three minutes, with temperature reports and news flashes interspersed throughout. Interesting merchandising tie-ups, coupled with the fact there is no competitive advertising on the pro- gram, has made it a most attractive buy for advertisers. Football Scoregraph -^ A football "scoregraph" for listeners-in on the Yale football games, designed by sports announcer Bill Slater, is being distributed as a promotional feature to football fans in New York and New England by the Socony- Vacuum Oil Company, sponsors of the broad- casts, through its service stations. The scoregraph, printed in red and blue, is so designed that radio listeners may chart with a pencil the play-by-play progress of the game. Boost Football Contest •^ Counter cards and window streamers in sponsoring store, plus news feed to all week- ly and county papers in area, call attention of football fans to new score-guessing contest over KCKN, Kansas City, Kansas. Sponsor, Shepherd & Foster Clothing Co., airs John Goetz, former all conference end for Baker University, each Tuesday eve. Dialers are asked to supplement Goetz's ratings with their own, with prizes to best scoreguessers week- ly. Winners are interviewed over station on next broadcast. Uses Bus Cards ■^r Advertising of station features in bus dis- play cards has been instituted by KFOX. Long Beach, Cal. Hal Nichols has concluded arrangements with Lang Transportation Co. for daily display of more than 200 station cards. Two WHBQ Splurges -^T The publicity and merchandising depart- ments of WHBQ, Memphis, headed by M. Vun Kannon, got into high gear with two nice bits. One included sending engraved invita- tions to the station's entire mailing list, invit- ing them to tune in on the new Adam Hats sports series heard nightly at 7:15 p.m. over WHBQ. Ballyhooing WHBQ's football schedule was spread thick with motion pictures made show- ing Bob Alburty interviewing Coach Shorty Probst, assistant coaches Harold High, Paul Hug, and team captain of Southwestern Uni- versity. These sound pictures will be shown in every neighborhood theater of Memphis for one entire week, which is nice ballyhoo- ing for the station's sports broadcasts. WAGA Football Booklet ■^ Atlanta's new outlet, WAGA, is now sport- ing its new stationery, conforming to the NBC Blue network affiliation. Operated by the At- lanta Journal and managed by Lambdin Kay, 528 the station is also sending out this week the 1937 Football Dope Book, which lists all 1937 schedules, covering college teams from coast to coast and giving results of 1936 games. "Eat Out Month" if In cooperation with 700 local beer dealers, KMCA, San Antonio, is observing "Eat Out Month," with cards posted in cafes and bars and a proclamation by the Mayor setting aside the month as time to eat away from home. Manager Howard Davis of KMAC put over the stunt. Keeping Touch with Public if CKY, Winnipeg, and its associated sta- tion, CKY, Brandon, keep in touch with their listeners through the medium of an interest- ing monthly bulletin, "Manitoba Calling," dis- tributed through telephone offices, on the counters of radio and music stores and by mailing with quarterly telephone accounts. Some 30,000 are distributed in this manner. Promotion work by the public relations de- partment also includes delivery of illustrated talks to church and service club groups. A neon-lighted billboard on one of the main streets carires notices of new programs. The department also has issued a report on "Get- ting to Know the Listener," including informa- tion on preferences as determined by surveys, concert parties, personal contact tours, etc. WATL News Tabloid if WATL. Atlanta, put out a four-page tab- loid "extra," titled "WATL News." calling attention to its news broadcasts and policy on news. Pictures of the station's newsroom, as well as photos of Newscaster Dick Pyron, Manager Maurice Coleman and other pic- tures, text and ads occupied the pages. The station airs news hourly on the hour. WTMV Exploration Trip if An oil exploration trip, sponsored by the St. Louis Chamber of Commerce and attended by 72 of the city's leading business men, was turned to the purpose of a novel broadcast and promotion by WTMV, utilizing a travel- ing recorder. Newsmen vs. Radioers if So much was gained in a promotional way by the summer softball contest between radio station personalities and newspaper by- liners in Lincoln, Neb., that Jack Hanssen, KFAB-KFOR special eventer. challenged the newsmen to a spelling bee. WISN Outdoor Advertising if WISN, Milwaukee, which recently im- proved its facilities, has contracted for bill- board panels in the Milwaukee area to boost its audience. First of a series of 24-sheet poster boards have already made their ap- pearance and outdoor advertising will be used by the station during the fall and win- ter months. KDAL's Vox Pop Stunt if KDAL's vox popper, on which tourists visiting Duluth and the Arrowhead country are interviewed, is given a novel twist. Oc- casional interviews are recorded in the studio and the disk is presented the lucky tourist as a souvenir of the occasion. Stunt is aired from lobby of Hotel Duluth, where offices of the Minnesota Arrowhead association are lo- cated, in "man-on-the-street" fashion. Stunt gives KDAL shot at publicity breaks through- out country, as feature stories on the airing and recording stunt are sent to the visitors' home papers. The semi-weekly programs are varied occasionally as mike-man gives tour- ists a chance io turn questioner. Heidt Offers Prize for Slogan if On his network program from the Biltmore Hotel, Horace Heidt ran a rhyming contest for the best slogan in rhyme that represents the music of his Brigadiers. He o'fers a S5 prize for the best slogan submitted each week by the radio audience. Featured bandsmen and vocalists also present rhymes and at the end of the program the winner of the pre- vious week's contest is announced and the winning rhyme read by Heidt. The idea of the contest arose spontaneously as a result of a game played by the Band during intermission. Theater Party Draws S.R.O. if More than 1.900 boys packed into the 1.750-seat Orpheum Theater in Des Moines for a theater party staged by the Iowa Net- work as a send-off for "Adventure Bound," a new serial plugging Mother Hubbard's En- ergy Cereal (Hubbard Milling Co.) over KRNT and WMT. The show, with Program Director Ranny Daly as emcee, featured station talent, in- cluding The Northwesterners, Uncle Twid, and Betty Jean and Freddie, movie shorts and explanation to the youngsters of the merchan- dising tie-up in connection with the radio program, such as club memberships and premiums. Agency on the account is McCord Co.. Min- neapolis, with Ralph Hobbs handling the radio. WMPS Mother Tieup if "The Sweetest Mother in Memphis" was the title of a unique radio contest conducted by Dr. Pepper and WMPS in conjunction with the showing of the picture, "Stella Dal- las." Penny post cards were distributed to Dr. Pepper dealers containing the name of the contest, the name of the picture, theater, sponsor and station. WMPS in one week's time received 2,222 cards. Winner was 529 awarded a gold watch by local jewelers. Fred Vosse, WMPS "Man on the Street/' conducted the contest in conjunction with the "Dr. Pepper Sidewalk Forum." "Choose Your Announcer" -& A "choose your announcer" contest con- ducted by WCPO, Cincinnati, with all staff announcers competing in the program, has been stirring up quite a bit of interest. Fans listen to the program, then write a letter tell- ing which announcer they prefer to read the jews, and why they prefer him. The person sending in the best letter, in the opinion of the judges, receives a cash award of $25. Next best gets $10, and the third $5. There are also 10 honorable mention prizes of $1 each. The announcer who gets the most votes will receive a cash award of $25; second best, $15, and the third, $10. WHIG Cab Exploitation it WHIO, Dayton, O., further continues to publicize the station as well as emphasizing the known fact "It Pays to Advertise." After reaching an agreement with the local cab companies, WHIO has placed on the back of each cab a long, two colored streamer stressing the point that there is "Always a Good Show on WHIO" at 1260 on your radio dial. WCCO Written in the Sky ■&■ A promotional stunt unique in the annals of Northwest broadcasting was staged by WCCO when the station's call letters were written against the blue sky high above the heart of Minneapolis. Speeding at nearly 200 miles an hour in his single-seated pursuit plane. Colonel Arthur Goebel, "Phillips 66" skywriter and winner of the 1937 Dole flight from San Francisco to Hawaii, wrote the gi- gantic letters at an altitude of 10,000 feet. During the time he was cutting capers in the air, Goebel was also taking part in a two-way broadcast relayed over WCCO. The two-way communication was accomplished, by W5XAR, a portable aircraft station in- stalled in Colonel Goebel's plane, and W5- XAS, a portable mobile station installed in a specially built car. Both of these stations are crystal controlled and operate on 31,600 kilocycles. Handling the microphone in the car was Clellan Card, ace WCCO announcer. During the two-way test broadcast over WCCO, Colonel Goebel described his man- euvers in the air, gave his altitude and weather conditions, and described the view from his vantage point. Vacations for Poor Kids it WIP, Philadelphia, is promoting good will in providing vacations for poor children. Ben Gimbel, WIP prexy, thought there were quite a few families that had summer homes and who could take a child or two from an im- poverished family for a week's vacation. Carolyn Ann Cross, WIP's directress of the Homemaker's Club, incorporated the idea on her program. The response was immediate and the first week finds 30 youngsters off to the seashore, made possible by WIP. KYOS' Birthday Campaign it KYOS, Merced, Cal., had a birthday. But that's no longer special news. After all it was the station's first anniversary — and so as the big event drew near, the boys at KYOS got busy. First, letters were mailed to all spon- sors, inviting them to attend an "Open House" Party. Then bumper signs went on the staff cars. Soon local papers were carrying items, and Manager Woodling went around giving talks. That was a starter; it was still early — one week before the event. A series of spot announcements was started, prominent neigh- bors were invited to speak, and a letter- writing contest was initiated. When the day dawned, every station break acclaimed it. Throughout the morning, five-minute speeches were given, and the contest letters were read. In the afternoon, a two and a half hour variety show brought to the station's micro- phone almost every artist who ever appeared there. When it was all over, a birthday sign-off announcement pledged the station to another year of civic service. Aiding Highway Patrol it In its desire to perform public service. KGVO. Missoula, Mont., assumes a semi-offi- cial position in aiding the State Highway Pa- trol apprehend criminals in Western Montana. The patrol doesn't have any transmitters but all cars are equipped with receivers. When criminals are known to be at large on the highways, headquarters at Helena commun- icate with KGVO as the station broadcasts warnings on the regular chain breaks. Electric Co. Promotion it Campaign devised by Bill Craig, commer- cial manager of WLBC, Muncie, Ind., for Holmes Electric Co. already has broken all sales records. Radio campaign had new angle in that proprietor's personality plays a big part. Announcements hit air-waves with "Elliot Holmes would make you a good hus- band. He's generous. He's genial. He's thoughtful and kind." Close of announce- ment tells where Elliot can be found. Women flock to store to talk with the man who would make them a good husband and washing machine sales are breaking all rec- ords as a result. Mash notes also are being sent Elliot as the result of his being a model type of man any woman would like. Sendoff for New Studios it Along with a series of special programs from WRC-WMAL, Washington, in celebra- tion of its new studios, the printed word and other exploitation methods were employed to 530 bring the event to the attention of the local public. A distributing crew placed an eight-page rotogravure paper, tabloid size, into every home and apartment in Washington. Print order called ior 135,000 copies. Remainder was sent out via direct mail all over the country. On dedication day, 1,000 balloons, half red, half blue, were released from atop the new studio building. Cards were attached which asked finder to return to the NBC studios for a possible award. Over 25 prizes contributed by NBC and local merchants were attached to the balloons. Grand prize was a trip to New York and a tour of the Music Hall and Radio City. Local merchants also publicized the event through special window displays built around an NBC display piece. Sponsor Plugs Sportscasters ^ Hyde Park beer has spread the picture of one of its Sportscasters over the length and breadth of St. Louis in an extensive billboard campaign to promote their Sports programs over KWK. Ray Schmidt, who handles one of the Hyde Park Sports Reviews, occupies the billboard space this month. His picture will be removed at the end of that month to be replaced by Johnny O'Hara, who is also on the list of sportscasters, through the medium of an early evening sports broad- cast. The brewing company sponsors all wrest- ling and boxing descriptions at KWK, as well as bankrolling several nightly periods of sports gossip, to say nothing of a full hour of light entertainment, "The House Party at Otto Hasenpfeffer's," every Saturday night at 10:30. During the baseball training season, the sponsor sent O'Hara to the Cardinal train- ing camp, at Daytona Beach, Fla.; and Schmidt to the camp of the St. Louis Browns, at San Antonio, for a series of direct broadcasts of training dope. KIDO's NBC Link Derby jf While 400 miles of network lines were being put up from Salt Lake City to Boise, Ida., preparatory to linking KIDO, Boise, with the NBC network, a map over the entrance of the Hotel Boise marked off the day-to-day progress of the line as it crept gradually to- ward Boise. The "number of miles to go" is indicated, and the sign advises folks to tune in daily on KIDO for progress flashes. The new hockup made it possible for Ida- ho residents to hear NBC programs during the daytime. Station-Merchant Co-op Stunt •fa With "We're in the Money" a a slogan, KFRO, Longview, Tex., cooperated with 50 local merchants in a 10-week program pro- moting a Buck Sale sponsored by the mer. chants. The stores gave out "bucks" in amounts equivalent to the customer's pur- chase. These "bucks" are of value in bid- ding on many articles donated by the partici- pating firms and to be sold at auction in October. First two weeks of the campaign aroused much interest, according to James R. Curtis, KFRO president. Postcard Campaign ifc KGVO, Missoula, Mont., issued a novelty post card promotion, entttlad, "Personages in the Public Eye." Piece calls attention to the fact that movie personalities such as Myrna Loy, Gary Cooper, etc., come from Western Montana, and makes the analogy that West- ern Montana also presents another person- age, every day in the public eye, namely, station KGVO. "Condolence" Card Scores if WBIG, Greensboro, N. C, conceived a novel arrester in the form of a black-bordered "condolence" folder-card "in memoriam for the dollars lost and the good-will ungained by those who are not using" the station for their sales and service message. Inside is reprint of National Life and Accident Insurance Co.'s slant on American system of broadcasting, making figurative radio listener offer mem- orable argument for nation's dialers. This bit is obviously styled to be kept; size, neat- ness and quality of message make it logical candidate for the glass top of many an execu- tive desk. Football Contest Gets Results j{ Three sponsors joined over Salt Lake City's KSL in a resultful promotion in the form of football contest. Twelve game selections were offered weekly, with usual dopester broad- casts. Weekly awards were given, and grand prize was two-way plane trip to Rose Bowl game, with tickets and movie presentation. More than 40,000 entries were received. Spon- sors were Paramount Theater, Deseret News, and Morris Rosen Furmbilt Clothes. Editor Airing Gets Publicity •fa New high in space-getting is the weekly "Editors' Roundtable" on KSTP, St. Paul and Minneapolis. Spot brings editors to the micro- phone, talking or blasting on favorite issues. One surprise outburst made 200 papers, but usual broadcast at least wins notice in paper of the guesting editor. Val Bjornson, in charge of the program, contrives to bring in the studio editors of various political faiths. Advertising for Talent if New slant on interest build-up before start of dramatic series was spotted with unusu- ally good results by Bliss Syrup Co.. over KCKN, Kansas City. Spot announcements and 531 newspaper classifieds were used to adver- tise for leading lady. Folks naturally got curious to learn final selection and how she would handle the dramatic fare. Coverage Map and Figures it An attractive two-color job, recently put out by KDAL, Duluth, Minn., is a folder with coverage map and statistics. Copy angles up-trend of business in the area, with ac- companying station story. New Fashion Feature it Special promotion, producing new busi- ness from seasonal or spot advertisers from Milwaukee's specialty shops, sends Nancy Grey, fashion commentator over WTMJ, Mil- waukee, on a flying tour of Arizona's smarl resorts and dude ranches. Six Milwaukee firms and American Air Lines are cooperat- ing. Merchandising tie-ins include daily letter to sponsors by Mrs. Grey, and a daily diary, for use on her program which is conducted in her absence by Announcer George Comte. Upon her return, Mrs. Grey will present her impressions in more elaborate form in special programs called "Sun Country News." Model House Promotion it A building promotion aired over WKY, Oklahoma City, in the interest of a new de- velopment by loral builder combined inter- view and dramatic media. Announcers toured the neighborhood, asking residents how they liked it. Then came dramatic sketch from newly-built model house. Perry Ward, chief announcer, and Eleanor Naylor Caughron, put on a skit as "The Honeymooners." look- ing for a home. Merchant Cooperation it Stunt to stimulate Christmas buying in Muncie, Ind., was broadcast over WLBC in cooperation with local merchants. Series of announcements informs public of 22 per cent gain in area's retail sales during reported declines elsewhere. Surveys conducted by station and School of Business Administration, Indiana U., provided the figures. Boosters Club it Tested for nearly a year. Boosters Club of CKTB, St. Catherines. Ontario, has been found of practical benefit to both station and all who use it. Listeners desiring to join must state their willingness to boost all prod- ucts advertised over the station, and in return they are given membership cards and a small souvenir. Membership qualifies dialers for ten local theater tickets, given daily to five selected members. Selections are announced over) the radio, so members wishing the tickets must be consistent tuners-in to the station. Since 95 per cent of the winners have reported for their tickets, inference is that same percentage of huge Boosters Club membership is listening regularly to CKTB. Musical Gag it Seattle radio fans were puzzled last week by a contest gag advertising Seattle Record- ing Studios, Inc. The winners were to name correctly the instrument used to play the theme music. Though it sounded exactly like a banjo, actually it was a piano. The secret — first recordings were made at a slow speed, then played back at a higher speed. Naturally no one guessed the correct name, so prizes were given to the first ten who phoned. Making It Easy to Order it Universal Radio Programs, Inc., has de- vised a novel promotion stunt for its Christ- mas feature, "Holiday Greetings." Each sta- tion receives a Telegraph blank that orders the show, and all that is necessary for them to do is give the blank to their local telegraph office. It is then forwarded to Universal, col- lect. Promotion Work Plugged it Slant on a new promotion piece distributed by WISN, Milwaukee, is the station's promo- tion activity, designed to show advertisers what st a. ion is doing toward audience build- up. Done in two colors, first peek announces that station is building "Milwaukee's best mousetraps." But it isn't waiting for listeners to beat the familiar path to its door, the sec- ond fold informs. Inside, the activities are listed. These include: display advertising in Milwaukee papers; window posters and blotters supplied to advertisers; airing of program previews, providing listeners with a radio index of broadcasts; outdoor advertis- ing; and heavy publicity releases. Station Visits by Dealers it Canada Dry Ginger Ale, sponsoring a news program over WFIL, Philadelphia, has arranged nightly visits to the studios by its dealers and retailers in a buildup of com- pany relations. Working closely with the station, tours are conducted, the technique of the program is explained, and as finale, the visitors watch the Canada Dry broadcast. Idea is designed to make the dealers radio- conscious and to implant the thought that program is theirs. Sponsors Swap Boosts it Kid winners of the "Children's Hour" amateur program over KLZ in Denver are slated for guest appearances in another KLZ broadcast, thus providing sponsors of both programs with an extra build-up, each draw- ing mention on the other's show. Tie-up brings together Olinger's, sponsor of the kid show, and the Public Service Co. of Colorado, on the air with "Hospitality House." 532 Sponsor Political Program if "Play Politics," a two-day contest-game which lied-in with the local election under sponsorship of Roger's Jewelry Co., is re- ported as the most thorough campaign of its kind ever aired by WCMI, Ashland, Ky. Tally sheets were distributed by the local store, and listeners were asked to tabulate the election results as aired by Announcer Ruhle. Listener who submitted the neatest and most accurate sheet was awarded a gold watch, with several other prizes added. Script Aid from Audience ^r Listeners contribute the commercials for eight sponsors parlicipating in the "WMT Christmas Party," produced by WMT. Cedar Rapids, Iowa. Show, airing until Christmas in half-hour spot, features eight daily mer- chandise awards for best spot announcements submitted by the audience, each provided by a sponsor. Pulling power of stunt is attested by the station's mail department, already swamped with entries although show is only a few days old. Thanksgiving Contest if Free Thanksgiving turkey was awarded by KFRO, Longview, Texas, to listener send- ing in best criticism of the station's service. Letters from all parts of East Texas were sub- mitted. Word-Building Contest if A word-building contest, with prizes of- fered each week to winning listeners, is new commercial over WSGN, Birmingham, spon- sored by a local bottler. Studio Display by Sponsor if A complete display of Esso products, ty- ing-in with Esso broadcasts over WBZ-WBZA. has been installed by sponsor in Studio D of WBZ, Boston. It features two Esso gasoline pumps en opposite sides of the entrance, a cardboard cutout, life size, of the Esso Re- porter at the mike, and two small displays of Esso Motor Oil in quart cans. Studio back- ground of black velvet and Esso color scheme of red, white and blue, make nice looking for studio visitors. Free Dog Book if A free book on dog training is drawing plenty of response from kid listeners to nightly "Bad Pennies" program over KFOX, Long Beach, Cal. Book, written by Captain Harold Brooks, famous trainer of canine movie stars, is given to each youngster who sends in let- ter about his dog. Best letters are read ever the air. Reward for News Tips if Until-Christmas offer of free Packard Lek tro Shaver to person submitting best news tip of the week, has pepped up listener interest besides providing station with news beats, in Packard program over KCMO, Kansas City. Newscaster Tom Kelly reports that in first week of offer, thirty tips resulting in spot- news stories, were submitted by listeners. Tieup with Film if A beauty contest staged by radio and tieing up with Paramount studios in a plug for "The Barrier" was new promotion stunt marking the appointment of Eddie Rivers as promotion handler of KRSC, Seattle. Idea iound sponsor in Bon Marche department store, and good space ou'let in Seattle Daily Times. Object was to pick local girl to appear in forthcoming Paramount picture. Entire con- test, beginning with five elimination contests and ending with selection from among daily winners, was conducted in store windows of the sponsor which were designed to present a replica of a set from Paramount's "Barrier." Cinema-minded beauties tied up traffic in the business district, and for benefit of listeners who couldn't see them, told in thirty words "Why I Want to Be in the Movies." Winner of event was picked by Producer Harry W. Sherman, in town with stars Jean Parker and James Ellison for wcrld premiere of the pic- ture. To station went concrete plaques, pre- sented by the movie people in appreciation for success of the promotion. WHIO Loose Leaf File if Market informa ion, coverage maps, infor- mation on the station's various departments and services, and an assortment of promo- tion pieces are contained in a folder being sent out by WHIO, Daylon, O. Entire contents of the folder are in loose form, so they can be taken out separately for reference. Fold- er is of the filing type. KLZ Broadside if A flashy and colorful broadside just is- sued by KLZ, Denver, emphasizes the "box- office" attractions of the station, listing 29 of the best bets from the 400 weekly shows and giving lists of current network sponsored pro- grams, national spot accounts, sponsored local programs and sponsored local announce- ments. It makes quite an impressive presen- tation. WFAS Sponsorship Splurge if Peggy Ann Shoppe, purveyor of women's fashions in Yonkers. N. Y., has instituted a comprehensive broadcast campaign in con- nection with its annual pre-holiday merchan- dising event. Millicent Tralle. director of women's programs on WFAS. White Plains, is presented at the shop each Monday even- ing at 8 and, in the homelike Peggy Ann at- mosphere, entertains one of the prominent women occupied with social, educational or civic functions in Westchester communities within the Yonkers trading area. Tea and snacks are served as the informal chat goes on. The program proceedings are 533 "piped" to White Plains, where they are transcribed. The actual "on the air" broad- cast is from the transcription and takes place Thursday nights at 10. The radio schedule is intensified with three five-minute programs weekly, also designed, written and presented by Miss Tralle, with the cooperation of Photoplay Magazine. The five minute spots are centered around Hollywood fashions and their application to Peggy Ann and scheduled Mondays and Wednesdays at 3:15 p.m. during the popular "All Request Club" feature and on Saturday mornings at 10 directly preceding Miss Tralle's estab- lished program, "Home Decoration." The Thursday night broadcasts originate In the WFAS new Yonkers studios in the First National Bank Building before an in- vited audience. Auto Dealer Promotion it The WCCO Artist Bureau, under the per- sonal supervision of Al Sheehan, has been selected to provide live entertainment for the Twin City Chevrolet Dealers "grease pit cir- cuit." The WCCO performers are making per- sonal appearances all month at the show- rooms of Chevrolet dealers in Minneapolis, St. Paul and vicinity. A second series of "grease pit shows" has also been set for February. WCCO's Chevrolet Mass Assembly Dealers Shows will feature Glyde Snyder as emcee, with Dorothy Welsh, singer, the McKay Sis- ters, dance team, the Dexter Duo, an electric organ, and others. In conjunction with the live show, motion pictures are to be shown. National as well as local attention is being centered on this unu- sual idea in sales promotion. Shell Publicity Drive it A heavy publicity and merchandising campaign has been instituted by WIP, Phila- delphia, and Shell Union Oil, as a send off for the latter's new program over the station, logged as "Shell's Curiosity Court" and air- ing in weekly half-hour spot. Ads 100 x 3 were placed in two Philly morning papers, with larger space in local fan mags. In addition, all Shell dealers were aent letters advising them of new series, and 20 oil trucks were equipped with large ban- ners announcing the program. Show is question-and-answer type feature, and drew capacity studio audience first night. Auditorium, accommodating 1200, will be used. Contestants obtain entry blanks from Shell dealers. Card Players Respond it An offer of a free pack of playing cards, made over WBBM by Chicago Motor Club to check on its "On to Adventure" drama, brought more than 25,000 requests. The agency, Mcjunkin, had figured on only 1,000 packs. WHN Car Card Advertising it In an advertising campaign to direct the attention of listeners to programs featured on WHN, the station has begun advertising in surface and subway cars. Advertising, con- sisting of 1600 car cards, will be changed monthly. Talent Quest Statewide ^ Utah's 4 major cities. Salt Lake, Ogden, Provo, and Logan now allow listening voters to cast talent tallies in their respective cities through local telephones. The 3:30 p.m. Sat- urday spot on KSL has become most interest- ing local Saturday bill. An auditioned re- duced number of amateurs compete weekly on Deseret News Search for Talent. Contest- ants gather nearly 2,000 votes average. Rus- sel Stewart has been assigned announcing duties. Gene Halliday produces. Audience assemblage indicates show may have to be moved to KSL Concert Hall, as main studios are not adequate. WDZ's Weekly Paper it One-page weekly paper of WDZ, Tuscola, 111., enlists advertiser to make distribution; back of sheet has laiter's full-page ad. Paper is published every Friday and contains news and gossip of programs and artists. Ten thousand listeners get it. Station Plugs During Breaks if KFRO in Longview, Tex., is using station breaks as a means of publicizing the facili- ties of the station. For example, such an- nouncements as "This is KFRO in Longview, the Shopping Center of East Texas"; "This is KFRO in Longview, Texas, giving wings to words the eyes might miss"; "This is KFRO in Longview, covering the rich East Texas area as no other single medium can"; and "This is KFRO in Longview, Texas, the sta- tion that saves you money when you go shopping." With the same idea of station promotion in mind, KFRO presents the "Con- cert Hall of the Air" each Sunday evening, a program which reminds advertisers of the value of radio advertising. Sponsor — Aid it Officials of WKY, Oklahoma City, are finding their out-of-way efforts to help spon- sors in putting on shows are paying divi- dends. Station policy is to make every effort to give the sponsor of a show as many news- paper breaks as possible, promotion in the station's regular newspaper advertising, dis play cards and posters for merchants' use and ballyhooing the programs in every way pos- sible. Actual tests made by the station man- agement have shown that sponsors appreci- ate and are much quicker to renew options. "Shopping Via Radio" it Radio activities of Malcolm Brock Co., Bakersfield, Cal.. department store, received 534 heavy play recently in one of store's series of editorialized advertisements in the Bakers- field Californian, newspaper. Piece was head- ed "Shopping via Radio" and told how store was using the airwaves over Station KPMC. Included were pictures of Lois Burke, KPMC, air personality who conducts the store's daily "Women in the News," and of "Uncle Mel" Dreyfus, skipper of the "Kid's Club," airing weekly for the same sponsor. Guiding light of stunt was Tames Stevens, store ad manager, who is keenly interested in radio. At one time he handled his own program for the outfit. "Around the Dial" ir Something different in station info-dispens- ers has just been issued by WDGY, Minneap- olis-St. Paul. New mailing piece measures 3V2 x 8 and has sixteen pages. "Around the Dial with WDGY" is the title, and at top of each page is a small clock, each set at half- hour intervals of day. Under the clocks, type of program airing at that time is listed, plus dope on sponsor, mail-pull, etc. Last page has clock without hands, where special programs can be shown. Job enables time prospects to tell instantly type of stuff station is airing, and when. Reprints every three weeks are planned, according to Edward P. Shurick, assistant general manager who devised the mailing piece. KIDO Supplies Column ^ KIDO, Boise, Idaho, has produced "Ben Peekin" who writes a weekly column in the state's leading newspaper. The Statesman. Column is slugged "Thru the Kiddo Key- hole." "Kiddo" is nickname for KIDO in Boise as well as for manager C. G. Phillips — and column title clicks. National network as well as local sponsors are given healthy plugs under cover of Ben Peekin's" comments. High spots in week's dials are condensed into "Cheering Section" which praises in terse vignette. Large space given to major programs, which are rotated through the weeks. "Thru the Kiddo Keyhole" is written by a member of KIDO's promotion staff. Regular Newspaper Ads ■^T In a planned promotion effort to keep its listening audience constant throughout thq daytime hours as it is at night, WTMJ, Mil- waukee, will carry a regular schedule of newspaper advertising during 1938. The advertising will promote specific day- time shows over periods of a week to ten days, but during the entire year's campaign all features will receive their share of bally- hoo. All will be treated indiscriminately/ whether commercial or sustaining. Advertising will be carried daily, with "ra- dio page requested." Welcome to Dayton •fa A "Welcome to Dayton" letter is received from WHIO by every family that moves to Dayton. This letter invites them to become members of the great family of WHIO's list- eners. Also inclosed is a guest card, per- sonally signed by the manager, extending an invitation to them to visit WHIO's studios. Approximately 30 letters are sent daily. 2,500 Orders Weekly lAr Angelo Palange, airing over WPEN, Phil- adelphia, in a two-hour Sunday spot for u New York mail order house, has been averag- ing 2,500 orders weekly, with sales made right over the telephone at 50c apiece. Pro- gram is called "The 920 Club," with Palange dubbed "The Gloom Chaser," and style is of the Martin Block variety. Weather Conditions jt Miles Laboratories, Elkhart, Ind., through Wade Advertising Agency, will use 150 radio stations as part of the promotional setup for the distribution of twenty million Dr. Miles Weather Calendars. Last year, about 18,500,- 000 were distributed. Dorsey Records for Coupons •Jf Under arrangements just concluded with the Victor Recording Co., records of the Tom- my Dorsey orchestra will be made available to tuners-in of the bandsman's cigaret pro- gram. Disks will go for 75 cig coupons each. WSVA's "Radio Auction" ^ The "Radio Auction Sales" launched Nov. 27 over WSVA, Harrisonburg, Va., has built up into quite a program with a big follow- ing. In these auction sales, the audience is invited to bid. Valuable items of merchan- dise, mostly suitable gifts, are offered at auction by the program announcer, and the audience send in their bids by mail. Actual sales are held on Mondays, Wednesdays and Fridays at 12:45 p.m., while at the same time on alternating days, and at 10 a.m. daily, details regarding the progress of the sales and brief commercials for participating stores are given, together with popular re- corded music. Parnel Thompson, employed especially for the purpose, sold the participation idea to 58 stores in four towns in the WSVA area immediate to the studios. Included among those participating were local drug stores, service stations, jewelers, grocers, beauty parlors, alto and auto supply dealers. Each of the participants gave Radio Auction Money with all cash purchases, and high bids awarded to listeners were payable in this auction money only. High bids up to this time have ranged from as low as Si5 to a recent high one for a S12.95 auto heater bringing $715 in Radio Auction Money. Charles Ballou is announcing-auctioneer. 535 The series ends its eight-week contracts on Jan. 22. Local accounts never before "on the air" have come in on the promotion, and the program is creating wide-spread enthu- siasm both among listeners and clients. Junior Fire Fighters -^ "Junior Fire Fighters." new Cleveland safety organization, held its first meeting over the airwaves of WHK. Studio facilities will be made regularly hereafter under schedule soon to be worked out. Idea is to promote fire prevention and cut down number of false alarms. Boys and girls from settlement and communiiy houses throughout city have been recruited; their principal duties will be to watch fire boxes in neighborhoods of settlements and report violations. Stunt was developed by Marshall Stalley, director of boy's activity at Goodrich Social Settlement, as result of City Treasurer Leonard S. Levy's "Safety First" broadcasts over the Cleveland station. Sell Time for Greetings ■^ Approximately 200 customers in St. Louis paid WEW $5 each on Christmas morning to garble their own 50-word Christmas Greet- ings over the air. The customers broadcast from the executive offices of the St. Louis University station from a special mike. An engineer was s'ationed there to cut off the mike at the conclusion of each spiel, to keep the "Hello Mom, I'm coming home to dinner" addicts from tripping up the station with the direct communications laws. KSTP Institutional Campaign ■fa The radio industry, although it . is con- stantly extolling the virtues of radio advertis- ing, seldom makes use of it itself. But KSTP, St. Paul-Minneapclis station, did just this, and used available daytime station breaks to> plug its own programs. The announcements, which run about 30 words, are used to publicize forthcoming shows, special features, talent, and even the regular air shows of the day. The plan has met with good response, not only from listeners, but from advertisers, too, who view the plugs as an extra service to them. However, the plugs are planned ex- clusively for the listener's benefit. The system was evolved because it was felt that the ord nary resume got insufficient attention, except from ardent dialers. Result of plugs is that intermittent dialers' attention is grabbed so they come back for more. Short, punchy copy marks the plugs. Xmas Mail Promotion ^ A new way to promote mail was intro- duced on WTMJ. Milwaukee, by Eddie Thomp- son and George Comte. who conduct "Behind the Mike" for Nelson Brothers. They offered to "exchange" Christmas cards with listeners. To every listener sending them a Christmas card they send their own. Theirs consists of a government postal with a mike in the middle and their respective pictures on each side, and appropriate verses underneath each half-tone. Thompson and Comte have been drawing the most mail of any daily feature on WTMJ during December. They hoped to continue the "exchange" after the holidays, and will simply have new verses as captions for their pictures. The verses are by George Comte, regarded as poet laureate of the station. KSTP's Seal-Selling Stunt ic KSTP, St. Paul, took over a job for itself — selling Christmas seals — with an unusual pro- gram called "Sealed Request." Station threw its entire staff into a night- time production, and, through advance station announcements and plugs in the KSTP pub- licity affiliate, the Minneapolis Journal, told listeners that anything would be offered on the air that was requested, provided the request was mailed and that the envelope contained a Christmas seal. Upwards of 3,000 requests were received, with the result that the show, planned for one hour, ran two hours and a half. Duplication of requests saved the station's and s'.aff's necks; otherwise they'd be at it still. Jumbled Geography j% Folder from KSFO, San Francisco, features two geographically jumbled maps, with equivalent distance, rather than direction, used to drive home story of staiion's primary and secondary coverage. Confusing by self- admission, job is provocative enough to read further. Distant-reception testimonials from Philco dealers at various California points polish off the story. Theater Party Draws it Matinee theater party, arranged with St. Louis Fox Theater, served double use recently of testing program response over Station KWK and plugging local movie attraction. Idea was to learn drawing power of station's domestic dramatic strip "Mrs. O'Brien's Board- ing House." Two thousand theater tickets, one to each listener, were offered dialers who wrote in for them. Supply was exhausted after mention on a few programs. Give Schools Radio Sets A Radio is now in daily use in Montgomery, Ala., public schools, a result of the combined efforts of WSFA and the Montgomery Rotary Club. With Montgomery merchants cooper- ating, the two organizations presented radio receiving sets to the city's twenty-six schools, both white and negro, as a Rotary community service project. Much of the credit for success of the venture goes to John B. 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Lj e'e t © II O ©O Dcq -^ - if £ £ £ 0 3 S2 o O «= © O O © a: *3 UI 2 „ c —i O 3 g 8 o 0) © O "D "^ ^ cr> S-3 2"5 o o c 2-> a. g a. .© >. 5_ 1c D © CD 0 © CL _C D S D D CQ © o tn i_ O Q_ £ O U 15 CD ^ £ CD £ o c CO g"g © OO O CQ — 4^ © Q. ■_ o O D c D © O D -»- © D _c Q. O 3 -»- 0 OO o a> Q_ c d) 0 -c OO O § I" — en < C co O _© 0) -O > o °§ >> 3 I" J! 3 Jj = U o C Qi N 558 NATIONAL NETWORK SUSTAINING PROGRAMS of 1937 The following listings of network sustaining programs are composed of only those broadcasts heard on a regular schedule during 1931 '. The list does not include programs heard as special event or one-time shots. A number of the programs listed are either institutional or time has been donated by networks to an educational institution for special series. List was compiled through the cooperation of CBS, MBS and NBC. * CBS * American School of the Air As You Like It Between the Bookends Bill Wright, Vice-President Blue Velvet Music Brave New Worlds Buddy Clark Entertains Chamber Musicale Chicago Variety Hour Church of the Air Cincinnati Conservatory of Music Cincinnati Symphony Orchestra Colonel Jack Major Columbia's Concert Hall Columbia Shakespearian Cycle Columbia Workshop Current Questions Before Congress Curtis Institute of Music Dear Columbia Dear Teacher Designs in Harmonies Dorothy Gordon's Juvenile Pro- grams Down By Herman's Drama of the Skies Earaches of 1938 Essays In Music Everybody's Music Fighting Crime Fireside Chats by President F. D. Roosevelt Funny Things Grant Park Concerts Greenfield Village Chapel Headlines and Bylines Hollywood Show Case H. V. Kaltenborn's News Comments It's All in Fun Lew White Entertains Living Dramas Of The Bible Let's Pretend Lewisohn Stadium Concerts Major Bowes' Capitol Family 559 Make-Believe Manhattan Matinee Mellow Moments Metropolitan Parade Milestones with David Ross Morning Almanac Musical Americana Music In the Air National Women's Amateur Golf New Horizons New York Academy of Medicine New York Philharmonic-Symphony Orchestra New York Philharmonic-Symphony Orchestra Children's Concerts Our American Neighbors Poet's Gold Pop Concerts Press Radio News Radio Spelling Bee Rambles in Rhythm Richard Maxwell's Songs of Com- fort Salt Lake City Tabernacle Hour Saturday Night Swing Club Science Service Song Time Story of the Song Sunday Morning at Aunt Susan's Sunday News and Reviews Theater Matinee The People's Choice The Story of Industry Tish Tito Guizar Entertains Treasure Island U. S. Army Band U. S. Marine Band Vocals by Verrill Wilderness Road World Series Your Garden and Mine Your Home and Mine Your Neck of the Woods & MBS ft American Wild Life Conservation Series Benay Venuta's Variety Program Bookshelf of Poetry and Prose Carnegie Tech Symphony Concerts Children's Hour Chicago Symphony Orchestra Console and Keyboard Continental Revue Crime Clinic Current History Curtain Time Development of Music Elder Michaux Congregation Epic of America Fabien Sevitsky's Concert Music Forum Hour Gabriel Heatter, commentator German Band Good Health and Training Henry Weber's Concert Orchestra Hi There, Audience Hobby Lobby How About It Indianapolis Symphony Orchestra Johnson Family Jazz Nocturne John Steele, commentator Leading Football Games Les Mi se rabies 560 Let's Visit Los Angeles Civic Chorus Louisiana Hayride Microphone in the Sky Musical Camera Musical Cartoons Music for the School Music for Today New Poetry Hour New World Chamber Music New York State Racing Association Northwestern University On A Sunday Afternoon Parent's Magazine of the Air Perole String Quartet Polo Matches Portland Junior Symphony Radio Coloniale Radio Garden Club R. Gram Swing, commentator Recital Hall Regular International from Europe, Canada and South America Reviewing Stand Rutgers Home Economics Bureau Sinfonietta and Symphonic Strings Story Book Studies in Contrast Theater Digest of the Air The Right Job This Wonderful World Track Meets Witch's Tale World Series ft NBC— BLUE ft Air Breaks America's Town Meeting of the Air As I See It Bishop and the Gargoyle Blake, Sue Breakfast Club Bughouse Rhythm Call to Youth Cheerio Chicago Symphonic Hour Club Matinee Coast To Coast On A Bus Detective Series Dreams of Long Ago General Federation of Women's Clubs Give Us the Funnies Gun Smoke Law Have You Heard Healani Of The South Seas Honeymooners Humor in the News Jamboree Johnson, Christine Let's Talk It Over Mario Cozzi Men Who Made America Message of Israel Metropolitan Opera Metropolitan Opera Guild National Congress of Parents and Teachers National Farm and Home Hour National Radio Forum NBC Home Symphony NBC Music Appreciation Hour NBC Music Guild NBC Night Club NBC Spelling Bee NBC Symphonic Concerts Neighbor Nell 561 Our Barn Our Neighbors Radio City Music Hall Raising Your Parents Romance of '76 Schallert, Elza, Review Senator Fishface and Professor Figgsbottle Small, Mary Snow, Amanda Sunday Night Theater That's Life There Was A Woman Winslow, Don, Of the Navy Whither Music World Series Young Hickory ft NBC— RED ft ABC of NBC Amateur Sports American Education Forum Animal News Club Answer Me This Boissevain, Eugene Bravest of the Brave Catholic Hour Chasin Music Series Claire, Malcolm Cooke, Alistair Current Events in Washington Dan Harding's Wife Dr. Maddy's Band Lessons Education in the News Fashion Show Forum on Character Building Flying Time Footnotes on Headlines Fun in Music General Federation of Women's Clubs Good Morning Melodies Hale, Florence, Radio Column How To Open A Shop It's A Woman's World Landt Trio Lights Out Music And American Youth Music For Moderns Not for Ladies NBC Music Appreciation Hour NBC Music Guild NBC Symphony Concerts Old Traveler's Tales Our American Schools Religion in the News Revell, Nellie, Interviews Sablon, Jean Science in the News Silver Flute Snow, Amanda Special Delivery Streamliners Turn Back the Clock Wise Man Vagabond Adventures Words and Music World Series Women and News World Is Yours Your Health 562 PET PROGRAMS The folloiving list of efpet programs" has been compiled by RADIO ANNUAL from questionnaires and direct contact. Listings are composed of programs voiced by stations as their most outstanding contributions to their listeners. In many in- stances, programs listed have been originated from the station, and later adopted by additional outlets nationally. . . . UNITED STATES Alabama WBRC Birmingham Early Morning Varieties, G-E Highlights, The Town Talks, Three Little Pigs. WSGN Birmingham Three Little Pigs. WMFO Decatur Inquiring Reporter, Farm and Home Hour, Breakfast Club. WJBY Gadsden Complete News Coverage. WBHP Huntsville Garden oi Dreams. WALA Mobile The Easy Hour. WSFA Montgomery Little Theatre, Minute Man and Canaries. WMSD Sheffield The Hilly Billy Program. WJRD Tuscaloosa Blackfriar Radio Players, Jackie Boy Faire and His Electric Hawaiians, Breakfast Club, Musical Clock, Sunrise Jamboree. Arizona KFQD Anchorage The Ice Worms, The Children's Birthday Party. KOY Phoenix Arizona Sunrise Hour, Arizona Dude Ranch, The Dinner Bell. KUMA Yuma Listeners' League. KVOA Tucson Artists and Models, Spanish American Program, Rodeo Broadcast, Kiddies Parade, Man on the Street, Smart Talk. Arhansas KFPW Fort Smith Caravan of Dreams, Saturday Night Jamboree, Border Post of the Air, Curtain Rising Hour, City Forum. KTHS Hot Springs Country Store. KBTM Jonesboro Let's Talk It Over, It Happened This Morning, Farm Service Program. KLRA Little Rock Woman's Magazine of the Air, Arkansas Booster Club, Nightowl Frolic, Early Risers' Club, Bucklebusters. KUOA Siloam Springs Cathedral of the Ozarks, God's Holy Hour, News for Breakfast. KCMC Texarkana Do You Know?, What Would You Do?, Man on the Street, Circus Broadcasts. 563 California KERN Bakersfield Brain Teasers, Uncle Mel's Kids Club. KRE Berkeley Music of the Masters. KFWB Hollywood High Jinks, Let's Go Hollywood, Can You Write a Song?, Take the Air, Amateur Authors. KMTR Hollywood Jimmy and His Saddle Pals, Corriere Dell' Aria, 20th Century International News- reel, California Theatre. KFOX Long Beach Jerry Nelson, The Boy Reporter, Dick Jordan, Soldier of Fortune, Hal Nichols and His School Kids, Hal Nichols and His Bad Pennies. KEHE Los Angeles, Listen Ladies, Treasure Hunt, Musical Clock, By Candlelight, Olympic Fights, House of McGregor, Pauline's Party. KFAC Los Angeles Country Church of Hollywood, Bullock's Whoa Bill Program, Weaver of Dreams, Doctors Courageous, Concert Hall. KFVD Los Angeles Editor of the Air, Starlight Revue, Man on the Street, Poetry Club. KHJ Los Angeles Presenting David Broekman, Calling All Cars, Reunion of the States, Help Thy Neighbor. KNX Los Angeles Your Witness, White Fires, Hollywood Melody Shop, On the Air, What Would You Have Done?, Hollywood Barn Dance, Art of Conversation, The Newlyweds. KRKD Los Angeles Gateway to Professional Hall of Fame, Squirrelsque Revue. KYOS Merced Search for Talent, Drama Club, Spelling Bee. KDON Monterey Wake Up and Listen, For the Ladies. KLS Oakland Hobby Club, Swing Spotlight, Ghost Stories, Kiddies' Revue. KPPC Pasadena Church Services. KVCV Redding Breakfast Club, Night Hawk Request Program, Musical Hall of Fame, Children's Hour, Morning Devotion Hour. KFBK Sacramento Midday-Merry-Go-Round, Meditations. KROY Sacramento Talent Scout, Home Economics, Fun Fest. KFXM San Bernardino Sidewalk Reporter, San Bernardino on Parade, Answer Man. KFSD San Diego Sun-Up News, Melodie Indiog, Window Wonderland, Spelling Bee. KGB San Diego Sycamore Street, House of Treasure, Good News, Man o' the House. KFRC San Francisco Feminine Fancies, Morning Merrymakers, Phantom Pilot. KGGC San Francisco Jewish Art Hour, 564 Radio Stock Company/ Bill, Mack and Jimmie. KJBS San Francisco Alarm Klock Klub, Owl Program, Magic Hour of Finest Music, To the Ladies. KSFO San Francisco Idylls of the King, San Francisco Souvenir, Smoke Rings, Toast of the Town, When Twilight Comes. KYA San Francisco Treasure Hunt, Kismet, Sunset Land, Chez Rudolph, The Sportsman, Masters of Melody. Through the Years. KQW San Jose Walks and Talks with the Mas- ters of Music, Safety Lane. KDB Santa Barbara Padre Choristers. KTKC Visalia Search for Talent. KHUB Watsonville Sunday Symphony, Wheelchair Melodies, Sportopics. Colorado KVOR Colorado Springs Spirit of the Pioneers. KFEL Denver Memos of Meandering Mike, Goodfellow Club Radio Auctions. KLZ Denver Children's Hour, Campus Revue, Know Your Schools, Answer Man, Gas Hospitality House, Three B's, Inquiring Reporter, Voice of the News. KOA Denver Light on the West. Supreme Serenaders, Golden Melodies. KVOD Denver The Judge Tells His Story, Famous Fires of History. KOKO La Junta Weekly Birthday Party, Home Folks Frolics. Connecticut WICC Bridgeport The First Offender, Faculty Chamber Music, N. H. Symphony Orchestra, Bridgeport Symphony Orchestra, Yale Band Series. WDRC Hartford Behind the Eightball, The Woman's Program, The Young Folks' Program. WTHT Hartford Hartford Speaks, Remotes of City Life, Hartford Symphony Orchestra. WTIC Hartford Morning Watch, Wrightville Clarion, Connecticut Safety Commission. WNLC New London Brockie's Radio Club. WATR Waterbury Have You a Job? District of Columbia WJSV Washington Elder Solomon Lightfoot Michaux, Science Service, Sun Dial. WMAL Washington PDS Presents, The Nightwatchman, Music As You Desire It, Army Band, Navy Band, Marine Band, You're Next. WOL Washington Musical Clock. WRC Washington Mary Mason and the WRC Home Forum, Your Timekeeper, Dodge American Beauty Revue. Florida WJAX Jacksonville Florida Fishing, Talk of the Town. 565 WIOD Miami The Word Man, Vagabond Mike. WQAM Miami Shadows and Sunbeams. WCOA Pensacola Professor Tripp. WFOY St. Augustine Lullabye Time, Questions and Answers, Theatre Program, Alligator Farm, Queer Quirks. WSUN St. Petersburg Talk of the Town, I. Q. Program, Hazel and Rhythm Rogues. WDAE Tampa Dancing Party, Sparks Theatre's Organ Revue, Musical Mail Man. Georgia WGPC Albany Town Topics, Royal Crown Studio Party Jam- boree. Musical Clock. WAGA Atlanta Ann Page Suggests. WATL Atlanta Dancing 'Till Dawn, Around the Clock with the Good- Morning Man, Mid-day Merry-Go-Round, Old Bill, Slants on Life with Ralph Carroll, Griffeth Mandolin and Guitar Orchestra. WMAZ Macon Riddle Man. WRGA Rome McBrayer's Quartette, Radio Revival, Rhodes Trio. WAYX Waycross Funsters' Club. Idaho KIDO Boise Jack and Jill Kiddies' Club, Baird's Big Eight. KID Idaho Falls Early Bird Program. KFXD Nampa Early Bird. KTFI Twin Falls Harry Musgrave Hour, High School Day, True Stories of Real Scouts. Illinois WCAZ Carthage Toby's Cockeyed News. WDWS Champaign Down by Emil's, Man About the Campus. WAAF Chicago Red Hot and Low Down, Breakfast Express, Symphonic Hour, Foolish Questions, The Hoosier Philosopher. WBBM Chicago Poetic Melodies, Manhattan Mother. WCBD Chicago Dr. Joe Rudolph in Pianoland. WCFL Chicago Melody Hour, Make Believe Nite Club, Man on the Street. WEDC Chicago Old Village Band, The Helping Hand. WJJD Chicago Parade of the Immortals, Bureau of Missing Persons, Courthouse Reporter, Complete Story Hour, Suppertime Frolic, Sports Edition. WLS Chicago Little Brown Church of the Air, WLS National Barn Dance. WTMV East St. Louis Wake Up and Live, Let's Go to Town, Rose Room Melodies, Sport Shots. WEBQ Harrisburg Friday Night Hayloft Hi-Jinks, Eddie Wise's Radio Night Club, Tuesday Night Amateur Show. WMBD Peoria Juvenile Theatre, Town Crier, Farm News, Brain Teasers. 566 WTAD Quincy Farm and Neighborhood Pro- gram, Cy and Freckles, Homemakers' Program, Storyland Lady. WROK Rockford Couple on the Street, Rock River Barn Dance, Heart of the Motorist, Affairs of Mrs. Swenson, Little Theatre of the Air, Kiddies' Club, Amateur Hour. WHBF Rock Island News from the Mississippi Val- ley, Liars' Club, Juvenile Theatre. WCBS Springfield Junior Radio Stars, Buyers' Guide, Farm Bulletin Service Hour. WTAX Springfield Sidewalks of Springfield. WDZ Tuscola Woman on the Train, Farmer on His Farm, Singing Weatherman. WILL Urbana Classroom Broadcasts, Concert Band, Parent-Teacher Forum, Rural Life Review. Indiana WTRC Elkhart Salute to Elkhart, Saturday Night Hillybilly Jam- boree, Inquiring Reporter, Gospel Sunshine Hour. WEOA Evansville City Court. WGBF Evansville Variety Show. WGL Fort Wayne Vocational Guidance, Women in the News. WOWO Fort Wayne Modern Home Forum, Morning Round-up, Hey, Mr. Motorist, Tri-State Annual Spelling Bee, Annual State Basketball Tour- ney. WFBM Indianapolis Early Birds, Tea Time Tunes, Children's Hour, Scholarship Hour, Hoosier Farm Circle. WIRE Indianapolis The Master Mind, The City of Tomorrow, Police Court, Indianapolis Music Appreciation Hour, Employment Clinic, Indiana Farm Hour, Man on the Street. WLBC Muncie Hymn Time, Man at the Hotel, The Old Ranger. WGRC New Albany Question Box, Club Cosmo, Traffic School of the Air, Harry and Irene, Western Ramblers, Jo Ann and Doris June, Gertie and Elmer, Fay Entertains, Hymn Time, Kentucky Home Hour, Communion of the Air, Hurdy Gurdy Man, Liberal Twins. WFAM South Bend Crimecasts, Man on the Street, Dan Dunn, Blue Streaks, Stock Company of the Air. WBOW Terre Haute Farm Folks, Masked Varieties, Inquiring Reporter. WBAA West Lafayette Can You Pronounce It? Just Kids, You and Your Child. Iowa WMT Cedar Rapids Cedar Valley Hillbillies, 567 German Band, Tangled Tunes. WOC Davenport German Band. KSO Des Moines Inquiring Microphone, Swing Is the Thing. WHO Des Moines Sunset Corners Frolic, The Air Is Yours, Corn Belt Farm Hour, Coffee Pot Inn. KFJB Marshalltown Kitchen Forum, Home Forum, Everyday Religion. KGLO Mason City Farmer Bill, The City Club Cadets, Man on the Street, The Mailbag, Martha Hood's Kitchen, Junior Music Hall. KFNF Shenandoah Grab Bag Program, Punkin Valley, Farm Seed Program, Pentecostal Singers. KMA Shenandoah Country School, Farm Belt Barn Dance, Earl May's Daily Visits. Kansas KFBI Abilene Hammond Harmonies, Lullaby Lady, Radio Work Shop, Frank and Dusty. KGGF Coffeyville Musical Clock, Hollywood on Parade, The Home Hour. The Sunshine Kiddies. KGNO Dodge City Prairie Schooner, Home Makers' Exchange. KIUL Garden City Harmony Twins, Mack at the Keyboard, KIUL Shindig, Originalities, KIUL Rangers, Twilight Serenade, Pearl of the Purple Sage, Piano Impressions, Dotts Trio. KCKN Kansas City Noon Hour Clock, Quizzer Court, Miss Mack, Classroom Whispers. KOAM Pittsburg Musical Horoscope. KSAL Salina Barn Dance Frolic, Jamboree. WIBW Topeka Alarm Clock Club, Kansas Round-Up, Crime Patrol. KFH Wichita Girls' Minstrels, The Lukins Family, The Sky Riders Orchestra, Chamber of Commerce Salute to Kansas Cities, Council of Churches, City Teachers' Association Pro- gram. Kentucky WCMI Ashland Twilight Reveries, Smile Club, Good Morning Neighbor. WLAP Lexington Man on the Street. WAVE Louisville On the Street, High School Highlights, Surprise Party, Jewel Box. Louisiana KALB Alexandria Man on the Street. WJBO Baton Rouge Spelling Bee, Riverside Rambles, L.S.U. Vesper Service, L.S.U. Symphony. KPLC Lake Charles The Lady Next Door. KMLB Monroe Ward's Cowhands. WWL New Orleans Just Home Folks, Buster Brown, 568 Deep South, Cap'n McBride, Hillcrest Travelogue. KRMD Shreveport Musical Alarm Clock, Four Square Bible Class. Maine WABI Bangor Public Speaking Class. Maryland WCAO Baltimore Morning Musical Clock. WCBM Baltimore The Public Speaks, The Radio Rostrum, Timely Topics. WFBR Baltimore Inquiring Reporter, Let Yourself Go, Varsity Club. WTBO Cumberland Weaver of Melodies, Man About Town, Brother Dan. Massachusetts WAAB Boston Marriage Clinic, Metcalf's Choir Loft, Singing Strings, Dr. Lewis Looks at Food, Ruth Moss Merry-Go-Round. WBZ and WBZA Boston Swing Serenade, Little Variety Show, Rakov and His Music Rhythm, Tony Russell, Baritone, Edward Gamage, Tenor. WCOP Boston Radio Orchestral Hall, Voice of the Community, Marjorie Shafto's Magic Kitchen. WEEI Boston Weather Service, The Boston Hour. WMEX Boston Light Opera Company Request Serenade, Dance Parade, Cowboy Caravan, Francine Fashion Parade of Song. WNAC Boston Casey at the Mike, Spotlight Revue, Sweet Music, Man on the Street. WORL Boston Contract Bridge, Georgia May — The Yodeling Cowgirl. WSAR Fall River Melody Memory Contest. WLAW Lawrence Auditions of the Air. WLLH Lowell Man in the Street. WNBH New Bedford New Bedford Speaks, Hollywood Highlights, Sunday Morning Jamboree, Spelling Bee, Tomorrow's Headlines, Harriman Says. WMAS Springfield Springfield, Your City. WSPR Springfield Children's Program, College Series, Chamber of Commerce Series, Cooking Forum. WTAG Worcester Morning Parade, Top o' the Mornin', Noon Day Revue, Evening Revue, Sketch Book. Michigan WELL Battle Creek Aunt Martha and Mary. WHDF Calumet Farm Program. WJBK Detroit Children's Hour, Foreign Hour. WJR Detroit News Comes to Life, The Hermit. WMBC Detroit Happy Hour Club, Melody Matinee, Dr. Frederick B. Fisher, Polish Hour, We Play 'em, You Guess 'em. 569 WWJ Detroit Causes of Crime, Voices, Kottler Conducts, House Party, Radio Extra, March of Youth, Souvenirs. WXYZ Detroit The Green Hornet, The Factfinder, Ann Worth, Housewife, Happiness House, Day in Review, WFDF Flint Blues Chasers. WOOD-WASH Grand Rapids Men on the Street, High School Football on Parade, Community Sing. WJMS Ironwood Tony's Eye-Opener, Musical Miniatures, Junior College of the Air, Saturday Night at Home. WJIM Lansing Kiddies' Jamboree, Uncle Howdy, Lansing Housewife. Minnesota KATE Alberta Lea The Merry Makers, Along Broadway, Our Neighbor Program, Home Appreciation Hour. KDAL Duluth Catch the Announcer, Crime Club, Alibi Airings, Sunday Church Broadcast. WTCN Minneapolis The Funny Paper Lady, Lights and Shadows. WCCO Minneapolis-St. Paul Sportmen's Special, Barnyard Follies, Vagabond Strings. WCAL Northfield Divine Service. KROC Rochester Kiddies' Fun Club, Farm Frolics, Sally the Shopper, Community of Neighbor Towns, Sunday Evening Concert Hour, Rochester Symphony, Rochester Chick Day. KSTP St. Paul Umbrella Court, The Daily Messenger, The Good Morning Hour, Twilight Time, Mr. Editor. WMIN St. Paul Morning Varieties, Hearth and Home, Music Hall, Here Comes the Band, Talking Things Over, Woman's Outlook. Mississippi WHEF Jackson and Koskiusko Birthday Parade. WJDX Jackson The Rebel Chorus. Missouri KFRU Columbia Country Edition, Missouri Farm and Home Hour, Maurine of Merritt Crest, Unhitchin' Time, Thursday Night Club, America in Action. KWOS Jefferson City Alarm Clock Program, Man on the Street, Miles Away, Schnitzelbankers. WMBH Joplin Man on the Street, Radio Soap Box, Radio Scrap Book, Kiddies' Revue, Magic Kitchen, Pet Lovers' Program, Kiddies' Birthday Party, Quality Hour of Music. KCMO Kansas City Judge Stetson's Night Court, In the Valley of the Moon, Detective Mysteries. KMBC Kansas City Good Morning, Happy Kitchen, Texas Rangers, 570 Across the Breakfast Table, Lyman. Brush Creek Follies, Little Chapel of Faith. Happy Hollow, WJAG Norfolk Phenomenon. Radio Family, WHB Kansas City Voice of the Street. The Cook Tenor, KGNF North Platte Northside Municipal Court, Vesper Reveries, Kansas City Kiddies' Revue, The Swappers. Musical Clock, KOIL Omaha Staff Frolic. The Vagabond Dreamer, KFEQ St. Joseph Around Omaha, Apple Crick. Musical Clock. KFU2 St Louis WOW Omaha x™„J£e ^heran Hour. The Big City Broadcast, KMOX St. Louis The Northern Naturals, The Land We Live In, Man on the Street Evening Serenade, Front Page Patrol. Nevada ™\, S,-^°U.1S , D „ KOH Reno Mrs. O Bnen s Boarding House, Curb Exchanae. Showboat Goldenrod, Siesta, String Nocturne, New Hampshire Charley Stookey. WLNH Laconic WEW St. Louis Saturday Morning Children's Mother's Health Class, Caravan, Stock Exchange Reports. 12- Year-Old Hillbilly, WIL St. Louis Homespun Songs, Today's Winners, Morning Devotions. Mr. Fixt. WFEA Manchester, N. H. KGBX Springfield Children's Magic Hour, Kitchen Cabinet Cowboy Carnival, KWTO Springfield Ken Mackenzie, Crown Community Sing, What s the Name of That Son Log Cabin NBC. BARRY, NORMAN Artist — NBC. Sach's Amateur Hour. NBC Promenade. BARRYMORE, ETHEL Artist — Famous Actor's Guild NBC. BARTON, ARLENE Artisl — Grand Hotel NBC. BASCH, I RANKIE Artisl — WMCA, New Fork. Gangplanks, General M Ills Rov- ing Reporter, Street Forums. Vanishing New Fork i cess Stories, BAUGHM w. ELMER 0. Artisl Pines Post oilier wi.w. i.ne ot Mary Sothern w LW, Mennen Prog ram wi.w, Kentucky Sales & Service Pro- gram CKT, Turns Program wi.w . B \\i i;r. BEE Artisl ksti'. st. Paul. The Household Forum, The Wo man's Side of the News, in die Looking Glass. BEHMTLLER, HELEN \n\ Artisl — NBC. Young: Hickory, Feathers for Luck, Girl Alone, Guiding- Light, Vic and Sade, The Story of Mary Marlin, American Medical Association, Doctor Dollar, Way Down Home, Zenith Foundation, There Was a Woman, Lights Out. BELCHER, JERRY Artist — Interesting Neighbors NBC. BELL, JOSEPH Artist — Uncle Jim's Question Bee NBC. BENELL, JULIE Artist — Stella Dallas WEAF- WJR. BENNY, JACK Artist — The Jello Program Starring Jack Benny NBC. BENTLEY, SPENCER Artist — Betty and Bob CBS, Personal Column of the Air NBC, Hope Aldon's Romance MBS, American School of the Air CBS, The Doctor's Wife MBS. BERG, GERTRUDE Artist — The Goldbergs NBC. BERGEN, EDGAR Artist — The Chase & Sanborn Program NBC. BERRY, JAMES G. Artist — KFWB. Hollywood. BLACKBURN, ARLINE Artist — The O'Neills NBC. BLANC, MEL JEROME Artist — Joe Penner Program CBS, Packard Hour NBC, Al Jolson Program CBS, Singtime MBS. BLOCK, MARTIN Artist — Make-Believe Ballroom WNEW, Krueger Musical Toast NBC. BLOCK, VIVIAN ANNETTEE Artist — Wilderness Road CBS. We the People NBC, Aunt Jenny's Real Life Stories CBS, Emily Post CBS, Sunday Morning at Aunt Susan's CBS, The Rise of the Goldbergs NBC, Bible Show CBS, Colum- bia Workshop CBS. Let's Pre- tend CBS, Girl Scouts of America CBS. BLONDELL, RICHARD Artist — Story Teller's House WOR, Sunday Morning at Aunt Susan's Guest CBS. BOULTON, MILO Artist — John's Other Wife NBC. BOWES, MAJOR EDWARD Artist — Capitol Family CBS, Amateur Hour CBS. BRADLEY, JOE Artist — NBC. The Ranch Boys, Tom Mix Straight Shooters, Fibber McGee and Molly, Gene Arnold and the Ranch Boys. BRENEMAN, TOM Artist — CBS. Western Home, Good Afternoon Neighbors, Grandpa Morgan, My Secret Ambition, Hollywood in Per- son. BRICKERT, CARLETON Artist — Lum and Abner NBC, The Story of Mary Marlin NBC, A Tale of Today NBC, Dr. Dollar NBC. BROADLAY, EDWARD Artist — CBS Shakespearean Cycle CBS, Hollywood Play- house NBC, Lux Radio Thea- ter CBS. BRODERICK, HELEN Artist — 1937 Edition of Twin Stars CBS. BROOKS, RICHARD Artist — The Listener Speaks WOR. BROWN, JOHN Artist — Lorenzo Jones NBC. BROWN, ROBERT V. Artist — NBC. Breakfast Club. BROWN, WILLIAM H. Artist — Movie Man WMT, Easy Iowa Songfest WMT, Iowa Speaks WMT and KRNT. BUCHWALD, CHARLOTTE Artist — Playgoer WMCA. BUCKLEY, FLOYD Artist — Popeye The Sailor CBS. BUNCE, ALAN Artist — John's Other Wife NBC, David Harum NBC, Hello Peggy NBC. BURBANK, SARA Artist — WNBF, Binghaniton, N. Y. Home Economist. BURCH, JACK Artist — Jack Burch Show MBS. BURKE, BRIAN Artist — Silverwood Short Story Playhouse KECA, Call- ing All Cars KHJ and KNX, Hair Raisers NBC, The Ma- rines Tell It To You KHJ, Science vs. Crime, The Check Against Crime. BURLESON, ROBERT Artist — Your Witness CBS. Hollywood in Person CBS and CRS, Calling All Cars KNX and KHJ, Reunion of the States KHJ, Interviews KFVD, Nick Harris Detective Stories BOB HOPE LUCKY STRIKE "Hollywood Parade" Under Contract to PARAMOUNT PICTURES 584 KFI, Rackets of Today KF1 and KECA, Lady of Millions, Kay White Series, Safety Council Program, Jerry of the Circus, Frontier Fig-hters, Paroled, Lucky Victims. BURNS, BOB Artist — The Kraft Music Hall NBC. BURNS, GEORGE Artist — Burns and Allen with Ray Noble's Orchestra NBC- CBS. BURR, HENRY Artist — National Barn Dance NBC. BUTTERWORTH, CHARLES Artist — Hollywood Mardi Gras NBC. BUTTERWORTH, WALLACE Artist — Vox Pop NBC. — c — CAINE, BETTY Artist — The Story of Mary Marlin NBC. Young- Hickory NBC, Painted Rock NBC, First Nig-hter NBC, Molly of Mov- ies MBS, Betty and Bob CBS, Modern Cinderella CBS, The Girl in a Million WBBM, Houseboat Hannah WBBM, Bachelor's Children MBS, Painted Dreams MBS, Farm and Home Hour NBC, Lig-hts Out NBC, Tale of Today NBC. Travels of Mary Ward. Other People's M o n e y WBBM, Hymns of All Churches NBC, Vic and Sade NBC, Get Thin To Music MBS, Mortimer Gooch CBS, It Can Be Done WLS, The Old Judge WLS, Titans of Science WGN, There Was a Woman NBC, Picca- dilly Music Hall. Zenith Foun- dation NBC, American Medical Association Program NBC, American Dental Review. CAMPBELL, KAY FRANCES Artist — Lucky Girl MBS. Bachelor's Children MBS. Mar-Vo-Kurl Proerram WMAQ. The Romance of Helen Trent CBS. How I Met My Husband WLS, Man About Town WGN. Curtain Time MBS, Mollie of the Movies MBS. CANTOR, CHARLES Artist — Kitchen Cavalcade NBC. CANTOR, EDDIE Artist — Texaco Town CBS. CAREY, EDWARD MacDONALD Artist — NBC. First Nig-hter, Young Hickory, Painted Rock. There Was a Woman. Lights Out, Dr. Dollar, Dan Earding's Wife, American Medical A--n ciation Program, Public Hero Number One, Grand Hotel. Piccadillj Music Hall, Little Orphan Annie, Behind Camera Lines. Molly of the Movies. Household Finance Program, Hetty and Bob. CARLOW, FRANCES Artist — Today's Children NBC. Kitty Keene Nisc. CAROL, ELSIE Artist — WCAU, Philadelphia. WCAU Women- Club ol' the Air Programs. (ARSON, SHORTY Artist — NBC. The Ranch Boys, T o m M i x Straight Shooters, Fibber McGee and Wife Nar- Molly, Gene Arnold and the Ranch Boys. CECIL, MARY Artist — John's Other NBC. CHANCE, ALFRED A. Artist — WXYZ. Detroit, rator, Poetry Reader. CHAPMAN, BRUCE Artist — The Answer Man WOR. CHASE, NANCY Artist — W D R C . Hartford, Conn. Woman's Program. CHATTON, SYD Artist — F eminine Fancies Guest KFRC. Stars on Parade NBC, Packard Hour Guest NBC, Hollywood Melody Shop CBS. CHEFE, JACK Artist — KFWB, Hollywood. Amateur Authors. CLAIRE, HELEN Artist — Death Valley Days NBC. CLAIRE, MALCOLM Artist — NBC. Spareribs. CLARK, CLIFF Artist — Gilmore Circus NBC. CLARK, SYLVIA Artist — NBC. NBC Jamboree, Piccadilly Music Hall. Farm and Home Hour, Fibber Mc- Gee and Molly, Thank You Stusia. CLARK, VIRGINIA Artist — The Romance of Helen Trent CBS. COLE, ALONZO DEAN Artist — The Witch's Tale MBS. COLLINS, ALLAN FREDERICK Artist — WOWO-WGL, Fort Wayne. Hollyhock Lane, Cur- tain Time, Zero Time, Detec- tive Mysteries. COLLINS, TED Artist — Bandwag-on CBS, Kate Smith Hour CBS. COLVIG, PINTO Artist — Gilmore Circus NBC, Mickey Mouse Theater NBC. COMSTOCK, WM. (Tizzie Lish) Artist — Watch the Fun Go By CBS. Tizzie Lish. CONN, HARRY Artist — Earaches of 10.37 CBS. COOGAN, JACKIE Artist — Ley- Cabin Dude Ranch NBC. COOK, JOE Artist — The Shell Show NBC. COOL, GOMER Artist — KMBC, Kansas City, Mo. Box K Ranch Boys, G. E. Gossip Club. CORNWELL, BLAINE Artist — KVOO. Tills., Sum- Session, Headlines ol the Past, Look Out It's ;i Racket, Sun- day Afternoon Social. CORRELL, CHARLES J. Ai-tisi — Amos ii Andy COWAN, ROT Artist — wkaa. Dallas Pepper Dppera. COX, JAMES E. Artist — KFAB-KFOR, The Jangles, Babe ui KFAB 1936. CRAIG, REN A Artist — Professional Parade w.iz. Your Unseen Friend (HS. Junior G .Men WOK. Ave Maria Hour WMCA, St. An thony's Hour VVIIN. Parent's Magazine Program wok, Phi 585 NBC 'I'll I. in... In. id Betty. nomenon-Electriiying- History WBS, Movie Club WHN. CREIGHTON, SALLEY Artist — Lux Radio Theater CBS, Your Hollywood Parade NBC, Welch Grape Juice Pre- sents Irene Rich NBC, Amos 'n' Andy NBC. Olsen and John- son NBC, Reunion of the States CBS, Drums MBS, Call- in? All Cars CBS. CROSBY, RING Artist — The Kraft Music Hall NBC. CROWLEY, MATT Artist — The Road of Life NBC. CULBERTSON, JUNTA Artist — WCAU, Philadelphia. Encores of Yesterday, Cosmo- politans. CURTIN, JOE Artist — Second Husband NBC. — D — DAFOE, DR. ALLAN ROY Artist — Lysol Prog-ram CBS. DAMEREL, DONNA CELESTE Artist — Myrt and Margre CBS, On Broadway Guest NBC. DAVIDSON, EDWARD H. Artist — Don Winslow of the Navy NBC, Public Hero No. One NBC. Forest Rangrers NBC, Mollie of the Movies MBS, Tom Mix Straig-ht Shooters NBC, NBC Golf Clinic WENR, The Story of Mary Marlin NBC, Betty and Bob CBS, Arnold Grimm's Daughter CBS, Todays Children NBC, It Can Be Done NBC, Kitty Keene, Inc. NBC, Dan Hard- ing-'s Wife NBC. DAWSON, NICK Artist — Follow the Moon NBC-CBS. DAY, MARGARET BRYCE Artist — The Neighbors KGER, The Cat's Claw KGER, The Hallroom Girls KFVD. DE CORDOBA, PEDRO Artist — Lux Radio Theater CBS. Silver Theater CBS Shakespeare Series NBC DE HAVEN, J. ROBERT Artist — Brains of Brigbl Hope. DELIA CHIESA; YI\ IAN Artisl — NBC. Commonwealth Edison Co. Program. DeMILLE, CECIL Artist — Lux Radio Theater ens. DE SYLVARA, BEATRICE Artist — Mow io Be Charming NBC. DEVINE, ANDY Artist —The Jello Program Starring Jacfe Benny NBC. DONNELL1 . kNDl Artist -Second Husband NB< Hi. k Tracj NBC, Mr-. Wigge oJ the Cabbage Patch NBC. DONNELLY, JIMMY Artist - Tli,' O'Neills NBC Second Husband I BS DONNELLY, TOM Ml Artist Ynuiu Widder Jonea \i BS DORL WD. N W Artist Floyd (id. I. .mi- Your True Idventures ens. On Broadwaj NBC, Gun Smoke i..iu NB( \imi Jennj - Real i. lie storii ' BS Palmolive Beautj Boa Theater CBS Per Bonal Column of i he \ i. NB( . Rippling Hh.\ ilim Kc\ Hi NBC Philip Morris Programs NBC, Your Unseen Friend NBC, Road of Life NBC, Pretty Kitty Kelly CBS, Pepper Young's Family NBC. l>OUGALL, TOM Artist — WXYZ, Detroit. Lone Ranger MBS-MRN, Green Hornet MRN. DRAKE, ROBERT Artist — The Jackson Family WHAS. DRIFTMIER, LEANNA Artist — KFNF, Shenandoah, low?.. Home Economics. DUDLEY, BIDE Artist — Theater Club of the Air WOR. »U MOND, JOE Artist — NBC. Josh Higgins of Finchville. DUNLAP, PATRICIA Artist — Bachelor's Children CBS-MBS, Lucky Girl MBS, We Are Four MBS, The Ro- mance of Helen Trent CBS. DUNN, ERWARD (EDDIE) WESLEY Artist — The Light Crust Doughboys TQN, Early Birds WFAA, Pepper Cadets WFAA. DUNCAN, MARY Artist — Grand Hotel NBC. DUNN, VIOLET Artist — The O'Neills NBC. DUPRE, HENRY PHILLIPS Artist — WWL, New Orleans. Souvenirs. — E — EARLE, EMILY Artist — Town Hall Tonight Guest NBC, Barnstormers Guest WOR, Musical Camera Guest MBS, Norman Broken- shire's Variety Show Guest MBS. EBERHARDT, JOHN WILLIAM Artist — KFBI, Abilene. EDWARDS, BUDDY Artist — S. and W. Junior News Parade NBC, True Tales of Buried Treasures MBS-DIN, Calling All Cars CBS, Pepper Young's Family NBC, Shake- spearean Series NBC, Tim and Terry KFAC, The Adventures of Sonny and Buddy KFSD, KHJ, DLN, Highlights of Life KHJ, DLN. Thrills NBC. EDWARDS, EDDIE Artist — KMBC, Kansas City, Mo. Happy Hollow CBS, The Magazine of the Air, Adven- tures of Clyde Beatty, Happy Kitchen, Across the Breakfast Table, Joanne Taylor Fashion Flashes, The Travels of Mary Ward, All in Fun. EDWARDS, GUS Artist — Gus Edwards' School Days CBS. EINSTEIN, "PARKYAKARKUS" HARRY Artist — Lifebuoy Program CBS. ELDER, RICHARD LEON Artist — Miniature Playhouse KMTR, Funfare KFAC. ELLEN, MINETTA Artist — One Man's Family NBC. ELLIOTT, LORNA MILLER Artist — Gang Busters CBS, Palmolive Beaiity Box Theater CBS, Ripley's Believe It or Not Program NBC, Shell Cha- teau NBC, Sealtest Party NBC, Lux Radio Theater CBS, Big Sister CBS, Second Husband CBS, NBC Guild. ELLIS, CAROLINE CROCKETT Artist — Travels of Mary Ward KMBC, Good Morning. ELLSTROM, SIDNEY CHARLES Artist- — NBC. It Can Be Done, First Nighter, Today's Chil- dren, The Guiding Light, Dan Harding's Wife, NBC Jam- boree, Tom Mix Straight Shooters, Girl Alone, Public Hero No. One, Fibber McGee and Molly, Lights Out, Zenith Foundation. ELMAN, DAVE Artist — Hobby Lobby CBS- MBS. ELMORE VINCENT (Senator Fishface) LLOYD Artist — NBC. Senator Fish- face and Professor Figgsbottle. ELSTNER, ANN Artist — Stella Dallas WEAF- WJR. ERICK, ROLF Artist — Royal Gelatin Hour Guest NBC, Men in White NBC, Girl Interne NBC, Our Gal Sunday CBS, Lorenzo Jones NBC, American School of the Air CBS, Columbia Workshop CBS, Kate Smith Hour CBS, Floyd Gibbons' Program, Ripley's Believe It or Not Program NBC. ERSKINE, MARILYN Artist — Young Widder Jones MBS. ERWIN, STUART Artist — Camel Caravan CBS. EVANS, CECILIA Artist — Radio Playhouse WNYC, Al Barrie's Melly- drammers WNEW. fl n I C € I V £ s 8th year on the air — 5 on NBC "EVERYWOMAN'S HOUR" • Voice Quality • Confidence Inspiring • Selling Ability DAILY WMCA 11:15 A. M. "Every Woman Can't Be Wrong" AGE 13 RADIO 8 YEARS ON ALL NETWORKS Featured on Kate Smith with Francis Lederer Featured on Chase & Sanborn & Pebeco with Eddie Cantor Featured on Les Miserables with Orsen Welles Featured on Woodbury with Tyrone Power Guy Lombardo Gang Busters Workshop Paul Whiteman Consolidated Edison Fred Allen True Story Easy Aces SCREEN FIVE SHORTS STAGE SECOND HURRICANE and STOCK CO. DANCES, SINGS and PLAYS PIANO and SAXOPHONE 200 W. 54th STREET Circle 7-1130 586 — F — FAIRFAX, BEATRICE Artist — Beatrice Fairfax- Show MBS. FARXUM, WIULARD P. Artist — NBC. Flying- Time, Tale of Today, Lights Out, Dan Harding's Wife, Your Health, Young Hickory, Voice of Carelessness, It Can Be Done, There Was A Woman, Way Down Home, Forest Ran- grers, Ends of the Earth, Girl Alone, Zenith Foundation, The Story of Mar j- Marlin, Grand Hotel, Today's Children. Vic and Sade. Morning Greeting's. FARRAR, DOROTHY GERTRUDE Artist — Lady of Millions KNX. Your Los Angeles KFWB. Listener's Digest CBS. Silver Theater CBS, Amos 'n' Andy NBC. Dr. Christian CBS, Vick's Open House CBS. FENNELLY, PARKER Artist — Snow Village Sketch- es NBC. FIELDS, ARTHUR Artist — Fields and Hall NBC. FIELDS, W. C. Artist — The Chase & San- born Program NBC. FILLER AXDT, LAURETTE Artist — NBC. Tale of To- day. Young Hickory, Dan Harding's Wife. Linde Fair- child. Back Home. American Medical Association Program, Public Hero. FIRDELL, VIVIAN Artist — Backstage Wife NBC. FISCHER, HELEN Artist — KFNF, Shenandoah, Iowa. Garden and Flowers. FITZ, KATHLEEN Artist — John's Other Wife NBC. FLICK, PATSY Artist — Camel Caravan CBS. FLYNN. BERNARDINE Artist — NBC. Vic and Sade, RCA Magic Key Program Guest. FLYNN, CHARLES Artist — We Are Four MBS. Tomahawk Trail WBBM, Cur- tain Time MBS. FORBES. MURRAY Artist — NBC. Grand Hotel, The Story of Mary Marlin, Girl Alone Nickelodeon, Lights Out. Ma Perkins. !Toung Hinc. There Wm \ Woman. Lights Out NBl Jamboree, Tom Mix Straight Shooters. Dan Harding's Wife, Tale of Todas GRIFFIN, KEN Artist — Backstasre Wife NBC, Kitty Keene NBC GRIFFITH, LESTER LEE Artisl s\\c con.t of Kitchen Relations. GUEST, EDGAR A. \,i]-i it can Be Done NBC (.1 ELBERT, ROBERT MARSHALL \iim Ml' lit. ii Winslow of the Navy, Girl Alone. Lights Out. Grand Hotel \ m, ii, -.in Medical Association Program Tbung Hickory. Chicago m • Club Program, 200 Meters and Down. Frank Watt mil., and the Professor. 587 Rival Dog- Food Program, There Was A Woman, Vic and Sade, Forest Rangers, Welch Grape Juice Presents Irene Rich, Public Hero, Vo- cational Service Program. — H — HALE, FRANC Artist — Second Husband CBS. HALEY, JACK Artist — Jack Haley's Log- Cabin NBC. HALEY, PAT Artist — Dot and Pat Pro- gram KDKA-NBC, Hub Credit & Clothing- Co. Program KDKA, S. H. De Roy, Jeweler Program KQV, Haller Baking- Co. Program WJAS. HALL, CLIFF Artist — Raleigh, and Kool Cig-arettes Program NBC. HALL, FRED Artist — Fields and Hall NBC. HAMMERSTEIN, TED Artist — Hammerstein's Mu- sic Hall CBS. HAMILL, EVA MAYO Artist — KRLD Dallas. Party Plans of the Air, Lovely Lady, The Cruise Reporter, Castles In the Air. HAMILTON, JOHN Artist — Alias Jimmy Valen- tine WHN. HAMMER, SAM Artist — How About It WOR, Your Invention WMCA. HAMMERSTEIN, TED Artist — Hammerstein Music Hall of the Air CBS. HANNAN, MARJORIE Artist — Bachelor's Children MBS-CBS, We Are Four MBS, Ma Perkins WMAQ-WLS-NBC, The Story of Mary Marlin NBC, Curtain Time MBS. HARPER, EARL Artist — Street Interviews WNEW, Quiz Quest and Spell- ing- Bee WNEW, Steinie Bot- tle Show Guest NBC, The Microphone in the Sky MBS, Earl Harper's Paramount Party WNEW. HARRIS, ARLENE Artist — Watch the Fun Go By CBS, Human Chatterbox. HARRIS, PHIL Artist — Jello Show NBC. HARRIS, RADIE Artist — MGM Movie Club WHN, Stag-e and Screen Star Interview MBS. HARTMAN, CLARENCE LAFAYETTE Artist — KMBC Kansas City, Mo. Joanne Taylor's Fashion Flashes, Happy Hollow CBS, Life on Red Horse Ranch. HATHAWAY, JOY Artist — Stella Dallas WEAF- WJR. HATTON, RAYMOND Artist-— Camel Caravan CBS. HAWKINS, DONALD V. Artist — KTSP St. Paul. HAWTHORNE, BEN Artist — G. Fox & Co. Pro- gram WTIC, Thursday Mati- nee CBS, Ben Hawthorne In Studio Five CBS. HAYASHI, RAYMOND TOKUTARO Artist — WXYZ Detroit. The Green Hornet MRN. HAYES, HELEN Artist — Bambi NBC. HAYS, HARVEY Artist — The Story of Mary Marlin NBC, A Tale of To- day NBC, Words and Music NBC. HAYWORTH, HERB (HAPPY) Artist — WO WO Fort Wayne. WOWO Farm Hour, Bursley Co. Program. HAZZARD, EDITH Artist — KWKH Shreveport. Aunt Elizabeth, the Story Lady, The Times Family. HEARN, SAM Artist — Jello Program NBC, Maxwell House Showboat NBC, Ben Bernie Program Guest NBC. HEATH, HY Artist — KWKH Shreveport. Grits and Gravy. HEATTER, GABRIEL Artist — We, the People, NBC. HECKLE, MARGARET Artist — Across the Breakfast Table KMBC-WBBM. HEDGE, RAY Artist — CBS. Myrt and Marge. HEDLUND, GUY Artist — WTIC Hartford. The Guy Hedlund Co. Pro- gram, The Spotlig-ht. HEID, GEORGE Artist — Haller Baking- Co. Program WJAS, Westing- house Dealers Program KDKA, S. H. De Roy Jewelry Co. Program WJAC, Man-In - The-Street Interviewer KQV, Strollers' Matinee NBC. IREENEWICKER The Kellogg Singing Lady Musically Yours, JACK MEAKIN (Dr. John Bunker Meakin) 'Bughouse Rhythm' 588 HELD, JOHN JR. Artist — Varsity Show NBC. HEMUS, PERCY Artist — Tom Mix Straight Shooters NBC. HENDRICKS, MARCELLA LOUISE Artist — WMBD Peoria. HERSHOLT, JEAN Artist — Dr. Christian CBS. HERRIOT, ELINOR Artist — Professor Kalten- meyer's Kindergarten NBC. HICKMAN, CARL G. Artist — KSTP St. Paul. Clown Court, The Household Forum, Knights of Note. HILL, ALICE B. Artist — Back Stage Wife NBC, Painted Dreams WGN, We Are Four MBS, Curtain Time MBS, Jenny Peabody Dramatic Sketch CBS, On To Adventure WBBM, Friendly Neighbor WGN. HITZ, ELSIE Artist — Follow the Moon NBC-CBS. HODGE, ALBERT JR. Artist — WXYZ. Detroit. Green Hornet MRN. HOFFA, PORTLAND Artist — Town Hall Tonight NBC. HOLDEN, JACK HAVILAND Artist — Morning Devotions WLS, Tom Mix Straight Shooters NBC, Old Painter WMAQ, National Barn Dance NBC, Keystone Party WLS, Murphy Jamboree WLS. HOLLAND, FRENCH HERSCHEL Artist — KFBI Abilene. HOOBYAR, LUTHER Artist — Barnes-Sels Floto Circus Program KFRC-KYA- KOMO-KFWB. HOPE, BOB Artist — Rippling Rhythm Revue with Bob Hope NBC, Hollywood Parade CBS. HORTON, BERT Artist — NBC. One Man's Family, Hawthorne House, Tales of California, Death Valley Days, Gloria Gale, Sperry Special. HOWARD, EUNICE Artist — Pepper Young's Family NBC-MBS, Hello Peggy NBC, The Grummits MBS, Radio Guild NBC. Rexall Drug Program. HOWARD, TOM Artist — Seal test Saturday Night Party NBC. HOWE, ELEANOR Artist — Homemaker's Ex- change CBS. HUBBARD, [BENE Artist — Maxwell House Show- boat NBC. HUBBARD, LI LI MAK Artist — Lorenzo Jones NBC. HUGHES, ARTHUR Artist — Just Plain Bill NBC. HULICK, WILBUR Artist — Colonel Stoopnagle and Budd NBC, The Minute Men NBC. HUME, HARRY M. Artist — WFAA Dallas. Cap- tain Jolly and Crew TQN. HUMPHREY, HARRY Artist — Death Valley Days NBC. HUNTER, HENRY Artist — Welch Presents Irene Rich NBC. HUSTED, ELIZABETH JAY Artist — American Bible So- ciety Program WNEW. HUTCHINSON, MARY Artist — Kings Features Pro- gram WINS, Drama Club WHN, Red Star Ranger WOR. IDELSON, BILLY Artist — NBC. Vie and Sade, Tom Mix Straight Shooters, Feathers For Luck, RCA Magic Key Program. IRWIN, JAMES H. Artist — WXYZ, Detroit. Green Hornet MRN, Michael Ax- ford MRN. ITO, BETTY Artist — NBC. Don Winslow of the Navy, Young Hickory. IVANS, ELAINE Artist — CBS. Sunday Morn- ing at Aunt Susan's. IVES, ANICE Artist — Everywoman's Hour WMCA, Follow the Moon NBC, Paul Whiteman Hour NBC, Rippling Rhythm NBC. JAMESON, HOUSE Artist — Young Widder Jones MBS. JASTYN, JAY Artist — Second Husband NBC. JAVELIER, JEANNE Artist — Arnold Grimm's Daughter CBS, Guiding Light NBC, Court of Missing Heirs, CBS, Lucky Girl MBS, House- boat Hannah CBS. JEFFERIES, JAMES JERRY Artist — WFAA Dallas. The Pepper Uppers, Pepper Cadets. JEROME, EDWIN Artist — Philip Morris Pro- grams NBC-CBS, March of Time CBS, Cavalcade of America CBS, Heinz Maga- zine of the Air CBS, Big Sis- ter CBS, Aunt Jenny's Real Life Stories CBS, Lorenzo Jones NBC-CBS, Dr. Friendly WHN, The Shadow MBS, Kate Smith Program CBS, On Broadway NBC, Ripley's Be- lieve It or Not Program NBC, American School of the Air CBS, Milestones CBS, Ham- merstein Music Hall CBS. Death Valley Days NBC. Co- Lumbia Workshop CBS, True Story Court of Human Rela- tions NBC, We The People NBC, Our Gal Sunday CBS, Brown and Williamson Pro- gram NBC, The Real Silk I'ni-i.iiii Ni:< . Adventures of Captain Diamond NBC, Dick Tracy NBC. JESSEL, GEORGE ALBERT Artist — Jessel - Thirty Min- utes in Hollywood KHJ. Wood I Miry I'ro- ram Guest NBC, Camel Program Guest CBS. Kraft Music Ball I NBC, ai Jolson Program Guest CBS, Royal Gelatin Hour Guest NBC. JOHNSON, BESS Artist — Hilltop House CBS, Lady Esther CBS and NBC. 589 JOHNSON, BETH Artist — Today's Children NBC. JOHNSON, CHIC Artist — Richfield Oil Co. Program NBC. JOHNSON, DON (PROFESSOR FIGGSBOTTLE) Artist — NBC. Senator Fish- face and Professor Figgs- bottle. JOHNSON, EDWARD Artist — Metropolitan Audi- tions of the Air NBC. JOHNSON, PARKS Artist — Vox Pop NBC. JOHNSON, RAYMOND EDWARD Artist — NBC. Young Hickory, Lights Out, Forest Rangers. Grand Hotel, Tale of Today. Guiding Light, Today's Chil- dren, Whistles and His Dog. Girl Alone, Welcome Valley. It Can Be Done, My Ro- mance, Jingleers, Q S T, Pic- cadilly Mu6ic Hall, Cinema Theater, Vic and Sade, First Nighter, There Was A Wo- man, Feathers for Luck, NBC Jamboree, Zenith Foundation, Pat and Hank, Girl Alone. Fitch Romances. JOHNSTON, DORIAN EUGENE Artist — Hollywood Hotel CBS, Al Jolson Show CBS, Adventures of Bobby Bundle in the Magic Land of Kali- garoo KFAC. JOLLEY, I. STANFORD Artist — Lux Radio Theater CBS, Strange As It Seems MBS, Hollywood Extras on the Air KFI, It Happened Today KMTR. JOLSON, AL Artist — Lifebuoy Program CBS. JONES, DOROTHY RAE Artist — WFAA, Dallas, Gladi- ola Flour Program, Waterloo Junction, Employers Casualty Program, Early Birds, Good Old Timers. JONES, JOIINN^ Artist — Alka-Soltzer Na- tional Barn Dance Guest NBC, Wrigley Program Guest. JONES, RALPH Artist — KGNF. North Platte. Nebr. Organist. JORDAN, CORINNE Artist — KSTP. St. Paul. Auntie Corinne's Little Corner Cupboard. JORDAN, JAMES E. Artist — NBC. Fibber McGee and Molly. JORDAN, MARIAN I. Artist — NBC. fibber McGoe and Molly. JOSEPH, ROGEB Artist — Charlie Chan, Call- ing all Care CBS DL, Sta As it Seems CBS, Drums DL, Lady ot Millions. JOSTYN, JAI Artist - <)ur Gal Sundaj CBS. Second Husband CBS. Lu, ,,i M;,n Sothern I BS, The O'Neile NBC, Lorenzo Jones NBC, Hammerstein Mu- -.. ii. .ii I BS — K — K \M\I \N. BR1 CE Artist — NBC. Charlie on the Spot Guest, Kaltenmeyer's Kindergarten, National Barn Dance Guest, See Our Stars Guest. KANE, JOHN JOSEPH Artist — Pepper Young-' s Family NBC, Five Star Jones NBC, Gangrbusters CBS, John's Other Wife NBC. KARNEY, BEULAH Artist — KMBC, Kansas City, Me Happy Kitchen. KEEHN, NEAL Artist — Across the Break- fast Table KMBC-WBBM. KEENE, HANK Artist — WHAS, Louisville- WTIC, Hartford. KELLY, JAMES Artist — Mr. Keen Tracer of Lost Persons NBC. KENYON, DORIS Artist — Guest Star. KENYON, EULALEE Artist---WOWO, Fort Wayne. Polly Pretends, Curtain Time, Zero Hero, True Detective Mysteries, Shoppers Matinee, Musical Clock, Arabesque. KERMAN, DAVID Artist — Lux Radio Theater CBS. Welch Presents Irene Rich NBC, Twin Stars NBC, Joe Penner Program CBS, Phil Baker Program CBS, Jack Oakie College CBS, Dr. Chris- tian CBS, First Nighter NBC, Thrills, Calling All Cars MBS. KIDDER, HUGH Artist — Drums KHJ, Federal ' Theater of the Air KFWB- KGF J - KHJ - KRKD - KGER - KFOX - KF AC - ' KMPC-KFVD-MBS. KILPACK, BENNETT Artist — Mr. Keen, Tracer of Lost Persons NBC, David Harum NBC, Dr. Friendly WHN, Big Sister CBS, Linda's First Love WBS, Believe It Or Not NBC, The Shadow MBS, Grand Central Station NBC, Phyl Coe Mystery Clues WOR, Radio Guild NBC. KILPATRICK. REID F. Artist — KEHE, Los Angeles. Man on the Street. KINGSLEY, MYRA Artist The Hecker H-O Program MBS. KINGSTON, LENORE Artist — NBC. NBC Jamboree. Girl Alone. Fibber McGee and Molly, Painted Rock, Zenith . Foundation. The Story of Mary Marlin. KINSELLA, WALTER Artist — Dick Tracy NBC. KIRKPATRICK, JESS Artist — WGN, Chicago. Lone Trail Operyhouse. KNIGHT, RAY Artist — Ray Knight's Cuck- oos MBS. KOHL, ARTHUR CARMAN Artist — NBC. The Story of Mary Marlin, First Nighter, Zenith Foundation, Don Wins- low, There Was A Woman, Way Back Home, Public Hero . No, One, Piccadilly Music Hall, It Can Be Done, Your Health, Girl Alone, NBC Jam- boree, Vanity Fair, Young Hickory, The Field Museum Programs. KOLLMAR, RICHARD Artist — John's Other Wife NBC. KRAATZ, DONALD GEORGE Artist — Betty and Bob CBS, Lights Out NBC, Young Hick- ory NBC, It Can Be Done NBC, Girl Alone NBC, Ameri- can Medical Association Pro- gram NBC, Stepmother NBC, Feathers for Luck NBC, Vic and Sade NBC, Guiding Light NBC, Zenith Foundation NBC, Back Home NBC. KRAMER, HARRY Artist — WNEW, New York. Michael's Department Store Variety Program. KRAMER, WRIGHT Artist — The March of Time NBC-CBS, Radio Guild NBC, The O'Neills NBC, Good News of 1938 NBC, CBS Shake- spearean Cycle CBS. KROEGEK, BERRY Artist — Vick's Open House CBS, Cassandra KHJ-KNX, Curtain Calls KFWB, Rand- alliers KNX. KRUEGER, ALMA Artist — Maxwell House Show Boat NBC, Lux Radio Thea- ter CBS. KRUGMAN, LOUIS Artist — Columbia Workshop CBS, Rise of the Goldbergs NBC, Wilderness Road CBS, Your Unseen Friend CBS, Philip Morris Program NBC, Brave New World CBS, Five Star Final WMCA, Kings Fea- ture Presents WINS, Junior G Men MBS. KVALDEN, GRETA Artist — Pepper Young's Family NBC-MBS, Radio Guild NBC, Land of Whatsit. — L — LA BELLE, RUPERT Artist — Kitty Kenne, Inc. NBC, The Story of Mary Marlin NBC, Lucky Girl MBS, Back Stage Wife MBS, Wife vs. Secretary MBS, Today's Chil- dren NBC, Manhattan Mother CBS, Old Time Melodramas CBS, Young Hickory NBC, Lights Out NBC, Don Wins- low NBC. Little Orphan An- nie NBC, Virginia Lee WLS, Betty and Bob CBS. LABRIOLA, "OSWALD" TONY Artist Campbell Soup Pro- gram CBS, Lifebuoy Program CBS, Hollywood Hotel CBS. LA CURTE, JAMES V. Artist — Junior G Men of America MBS, Ave Maria Hour WMCA, St. Anthony Hour WHN, Warden Lawes Program NBC, True Story Court of Human Relations NBC, Your Unseen Friend CBS, The Simpson Boys NBC. LAHR, BERT Artist — Manhattan Merry. Go-Round NBC. 590 LATHAM, JOE Artist — Just Plain Bill NBC. LA TORRE, CHARLES Artist — Lux Radio Theater CBS, Gangbusters CBS, Fol- low the Moon NBC, Welch Grape Juice Presents Irene Rich NBC, Pretty Kitty Kelly CBS, Kate Smith Revue CBS, Bravest of the Brave NBC, Original Community Sing CBS, Believe It or Not NBC. LAUCK, CHESTER Artist — Lum and Abner NBC. LAWES, WARDEN LEWIS E. Artist — Behind Prison Bars NBC. LAWRENCE, MORTON (MORT) Artist — Sleepy Hollow and Happy Valley Programs WCAU- WOR, Sacred Flame WCAU, Somebody's Son WCAU, Sport- ing Extra KYW, Junior Thrill- ers KYW, Sally at the Switch- board KYW, The Goldfish Bowl KYW. LE KREUN, PIERRE Artist — Manhattan Merry- Go-Round NBC. LE MAY, ROY Artist - — Junior G Men of America MBS, Our Barn NBC, Coast-to-Coast a Bus NBC, Billy and Betty NBC, Hello Peggy NBC. LEVY, ESTELLE Artist — Kate Smith Hour CBS, Les Miserables MBS, Tyrone Power NBC, Paul Whiteman CBS, Guy Lom- bardo Program CBS, Gang Busters CBS, Columbia Work- shop CBS, Consolidated Edi- son Program NBC, Town Hall Tonight NBC, True Story NBC, Easy Aces NBC. LEWIS, ELLIOTT BRUCE Artist — Silver Theater CBS, Your Hollywood Parade NBC, Burns & Allen NBC, Calling All Cars KHJ-KNX, House Un- divided KHJ, The Phantom Pilot KHJ, Extra — Extra, Reunion of the States KHJ, Tune Twisters KHJ, Script Teasers KHJ. LIGHTNER, FREDDIE Artist — The Jello Summer Program NBC. LILLIE, BEATRICE Artist — Follies de Paree of the Air NBC. LINDLAHR, VICTOR H. Artist — Journal of Living MBS. LIVINGSTONE, MARY Artist — The Jello Program Starring Jack Benny NBC. LIVINGSTONE, CHARLES DANIEL Artist — WXYZ, Detroit. Lone Ranger MBS-MRN, Green Hor- net MRN, Ann Worth MRN. LOCKHART, GENE Artist — Lux Radio Theater CBS, Royal Gelatin Hour NBC, Guest Interviews WMCA - WHN - WOR - KFAC-KEHE. LOCKHART, KATHLEEN Artist — Lux Radio Theater CBS, Guest Interviews WHN. WMCA-KEHE. LONGWELL, ROBERT Artist — WJBK, Detroit. Frank- lin's Clothes Program, General Alger Cigar Program. LORD, PHIL Artist — We, the People NBC, Gang-busters CBS. LORD, PHILIP Artist — NBC. The Story of Mary Marlin, First Nighter, Grand Hotel, Girl Alone, Forest Rangers, Lights Out, There Was A Woman, Zenith Foundation. LOVE, SUNDA Artist — Today's Children NBC. LOWE, DAVID Artist — New York Reporter WINS, Sound Track WNEW, Question Box WINS. LOWELL, DOROTHY Artist — Our Gal Sunday CBS, Heinz Magazine of the Air CBS, Aunt Jenny's Real Life Stories CBS, Your Unseen Friend CBS, Columbia Work- shop CBS, American School of the Air CBS, Follow the Moon NBC, Phyl Coe Mystery Clues MBS. LOWREY, MEADOR Artist — High Cards in Derby Deck WHAS. LOWRY, ED Artist — Sing-time MBS. LOWRY, JUDITH Artist — NBC. Forest Ran- ger, Welcome Valley, Story of Mary Marlin, Young- Hick- ory, Girl Alone, Dan Hard- ing-'s Wife, Miniature Thea- ter, Cinema Theater, Grand Hotel, American Medical Asso- ciation Program, Lig-hts Out, Tom Mix Straig-ht Shooters, Nickelodeon. LUDDY, BARBARA Artist — First Nighter NBC. LUXFORD, NOLA Artist — Le Salle Fashion Show NBC. LYNCH, EDWARD MAYNARD Artist — Romances of a City WSYR, Mohawk Valley Trails WIBX, Thru the Years With Company "L" WIBX, Santa Claus Show WIBX. LYND, HELEN Artist — Camel Caravan CBS. LYON, CHARLES Artist — NBC. Sach's Ama- teur Hour, Charlie on the Spot. LYTELL, BERT Artist — Alias Jimmy Valentine WHN. — M — McBRIDE, MARY MARGARET Artist — Minute Tapioca Pro- gram CBS. McCABE, LEO Artist — Stella Dallas WEAF- WJR. McCAMBRIDGE, MERCED E8 Artist — NBC. First Nighter, Dan Harding's Wife, Lights Out, Feathers For Luck, Linda Fairchild, Guiding Light, Tale of Today, There Was A Wo- man. McCLURE, KENDALL BAILEY Artist — WOAI, San Antonio. Tecas Treasures. McCOMB, KATE Artist — The O'Neills NBC, Snow Villages Sketches NBC. McCOY, MALCOLM RUSSELL Artist — WXYZ, Detroit. Lone Ranger MBS-MRN, Green Hornet MRN, Ann Worth MRN. McCUNE, VANCE Artist — NBC. Cabin at the Crossroads, Dairy Dan, NBC Minstrels, The Story of Mary Marlin, Edgar Guest Program, Don Winslow of the Navy. McGIBENY, DONALD Artist — NBC. Salerno-Megow- en Biscuit Co. Program. McGLOGAN, JOHN FRANK Artist — KSTP, St. Paul. The Household Forum Guest. McGOVERN, JOHN Artist — Mrs. Wiggs of the Cabbage Patch NBC. McGRATH, CLAYTON (MAC) D. Artist — KSTP, St. Paul. Clown Court, The Household Forum, Knights of Note. McGRATH, WILLIAM B. Artist — WNEW, New York. Bill McGrath's Yes and No Program, Encores and Epi- taphs. McGREEVY, CHARLES GLIDDEN Artist — Little Moments With Big People WINS, Junior G Men of America MBS, Ave Maria Hour WMCA. McKENZIE, ED THOMAS Artist — Franklin's Breakfast Express. McNAUGHTON, HARRY Artist — Good Gulf Program CBS. McNeill, don thomas Artist — NBC. Breakfast Club, NBC Jamboree, Teatime at Morrell's, Coca Cola Refresh- ment Club, Sunset Dreams, Five Hours Back, Associated Retailers Program, Milk Fund Program. McQUARRIE, HAVEN Artist — The Chase and San- born Program NBC, Do You Want To Be An Actor NBC. McWILLIAMS, JIM Artist — Uncle Jim's Question Bee NBC. MacBRYDE, JACK Artist — Death Valley Days NBC. MacGREGOR, JEAN Artist — Today's Children NBC. MACKENZIE, DOROTH1 Artist — Back Seat Driver NBC, Dr. Kate, Drene Pro- gram. MACKENZIE, HEALANI Artist — NBC. Healani of the South - MACK, GILBERT Artist — Ida Balles Allen's Honi WHN, T h e Court Decides WHN, Flame Fighters WHN, WHN Plaj house WHN, mgm Movie club WHN, Behind (he Lena Camera Club WHN, Gridiron Smoker WHN, Broadwas MD I ody Hour WHN, True Detec- tive Mysteries WMCA, Twenty 591 Years Ago and Today WOR, It's A Racket WOR, Gang- busters CBS, Detective Series NBC, Terry and the Pirates WEAF, Movie Pilot WEAF, Phyl Coe Radio Mysteries MBS. 3IacMURRAY, FRED Artist — Hollywood Hotel CBS. MADDY, DR. JOSEPH E. Artist — NBC. Fun In Music MAITLAND, ARTHUR Artist — David Harum NBC. MAJOR, COLONEL JACK Artist — Colonel Jack Major Program CBS. MALONE, FLORENCE Artist — Mr. Keen, Tracer of Lost Persons NBC. MANN, JERRY Artist — Hammerstein Music Hall of the Air CBS. MANNING, TOM Artist — Lakeside Biscuit Co. Vox Pop Program WTAM MARSHALL, HERBERT. Artist — The Chase and San- born Program NBC. MARTIN, CHARLES Artist — Philip Morris Program NBC. MARTIN, THOMAS EMMET Artist — WSYR, Syracuse. MAX, EDWIN MILLER Artist — Oakie College CBS Hollywood Hotel CBS, Joe Penner Program CBS, Lux- Radio Theater CBS, Ken Mur- ray Program CBS, Packard Hour NBC, Calling All Cars CBS, Hollywood Show Case CBS, Shakespearean Programs NBC, Your Witness CBS, Cas- sandra CBS, Strange As It Seems CBS, Drums CBS, House Divided MBS, Big Town CBS, Wheatenaville CBS, Lis- tener's Digest CBS, Martha Meade NBC, Reunion of the States CBS, MacGregor Tran- scribed Programs. MAXWELL, TED Artist — NBC. Hawthorne House, Memory Lane, Death At Midnight, Death Valley Days, Gloria Gale, Winning of the West, Sunday Special, Tales of California. MEAKEN, JACK Artist — Bughouse Rhythms. MEIGHAN, JAMES Artist — Just Plain Bill NBC, Young Widder Jones MBS. MEIGHAN, JANE Artist — BambJ NBC. KEISEL, KELVIN Artist — Poetrs Reading Pro -ram WBNX, Radio Plaa bouse WNYC, Ai Barrie'e Kelly- drammers w \ i:w MEISNER, EDWIN Artist — WOWO-W<;i.. Fort Wayne The Other side of Life, Pollj Pretends, Curtain Time, Zero Hour, Question Boa MENKEN, HELEN Artisi Second Husband I BS MEREDITH, JUNE Artisi - - The Stor\ ol Mux Mi rh n NBC. MERRILL, now \ki> Artist — Second Husband M'.i Death Vallej Days nbc, Your Unseen Friend <:ns, Was Down East WBS, The Gold- bergs NBC, Mrs. WiggB of the Cabbage Patch NBC. Hel- lo Peggy WBS, Sealtest Party NBC. MICHAELS, JAY Artist — WXYZ, Detroit. Lone Ranger MBS-MRN, Green Hornet MRN, Ann Worth MRN, Automobile Club of Michigan Programs MRN. MICHAUX, LIGHTFOOT Artist — Happy Am I CBS, Shepherd of the Air MBS. MILLER, BARNEY RONALD Artist — KGW-KEX Portland. MILLS, MARJORIE Artist — Woman's Hour YN. WEEI Pood Program WEEI, Maine Development Commis- sion Program MBS-YN. MILTON, JOHN Artist — Snow Village Sketch- es NBC. MITCHELL, ALBERT (AL) Artist — The Answer Man WOR. MITCHELL, EVERETT GEORGE Artist — NBC. Farm and Home Hour, Carnation Hour. MITCHELL, JACK C. Artist — KVOO, Tulsa. Staff Frolic. MOELLER, DOROTHY MAE Artist — Polly Pretends WOWO, Fishman's Fashion WGL, Greenblatt's Furriers WGL, Town and Country Shop WOWO-WGL, Kroger Program WOWO, Little Thea- ter Program WOWO. MOHN, MONTGOMERY Artist — Dr. Kate NBC;, Hawthorne House NBC, Mem- ory Lane NBC, I Want A Divorce NBC, S & W Junior News Parade NBC, Western Farm & Home Hour NBC, Winning the West NBC, True Detective Stories NBC, Pro- fessor Puzzlewit NBC, Tales of California NBC, Death Val- ley Days NBC, Sperry Sunday Special NBC, Gloria Dale NBC, Chief Quinn Dramas NBC, NBC Drama Hour NBC, Meet Your Neighbor NBC, Road to Decourcele NBC. MOLTZNER, MASON BARKER Artist — KGW, Portland. On the Oregon Trail, Posey Play- lets, Covered Wagon Days, Homicide Squad, Portraits of the Masters, Oregonian on Review, Moments In History, Intimate Travels, Coffee Club, Tropic Trails. MONTGOMERY, ROY Artist — Community Chest Programs KFWB, House Undi- vided KHJ, Headlights of Life KHJ, Maxwell House Show- boat NBC. MOORE, JOHN Artist — The O'Neills NBC. MOORE, VICTOR Artist — 1937 Edition of Twin Stars CBS. MOREL AND, A. (PEG) J. Artist — WFAA, Dallas. Sledge's Happy Workers. MORGAN, GENE Artist — CBS. Myrt and Marge, Romance, Columbia Workshop, GangbusterB. MORNING, SHARI GERTRUDE Artist — WHO, Des Moines. Coffee Pot Inn, Hour of Smiles, Sunset Corners Frolic. MORSE, CARLTON Artist — One Man's Family NBC. MOYS, JACK J. Artist — Lady of Millions KNX, Scattergood Baines CBS. MUNSELL, MARGURITE Artist — KVOO, Tulsa. Baby- land, Margurite and Her Harp, Port of Poets, Romantic Strings, Strings of Harmony. MURDOCK, CLINTON Artist — Dr. Christian CBS, Hollywood Theater MBS, Tom Sawyer MBS, Globe Trotters Club MBS, Calling All Cars MBS. MURPHEY, EDWARD Artist — The Times Family KWKH, The Nine O' Clock Family KTBS. MURPHY, PAT HOWARD Artist — NBC. Girl Alone, First Nighter, Don Winslow of the Navy, Public Hero No. One, Zenith Foundation, It Can Be Done, Lights Out, Young Hickory, Grand Hotel, There Was A Woman. MURPHY, ROBERT LEO Artist — KSTP, St. Paul. Man-On-The-Street Program. MURRAY, FEG Artist — Seein' Stars NBC, Bakers' Program. Senator Fishface alias ELMORE VINCENT star of NBC blue network programs for four years. • Now heard Sunday from 6:30 to 7:00 P. M. EST. 39 NBC Thesaurus records made and used by 230 stations. • Another series of scripts now available to sponsor for commer- cial transcriptions. Also available for network spon- sorship, o NBC ARTIST SERVICE FLOYD BUCKLEY radio's original "POPEYE the SAILOR" Telephone: INdependence 3-1596 592 MURRAY, KEN Artist — Campbell Soup Pro- gram CBS, Lifebuoy Program CBS. Hollywood Hotel CBS. MURRAY, MAE Artist — WMCA. New York. Mae Murray Dance Hour, Six Star Revile, Problems of Gla- mor and Love. — N — NADES, MARION Artist — WTAM, Cleveland. Little Red Schoolhouse. NAGEL, CONRAD Artist — Silver Theater CBS. NEYIUS, TOBY Artist — KVOO, Tulsa. Staff Frolic, Breakfast Club, Sun- day Aft'noon Social, Gallop- ing- Galleons. NEWMAN, SID DEACON Artist — WCAU, Philadelphia. Happy Valley Gang-. NICHOLS, EDWIN GORDON Artist — WJBK, Detroit. Uncle Nick, Teen Age Frolics. NOBLETTE, IRENE Artist — The Jello Summer Program NBC, Tim and Irene MBS. NORRIS, BOBBY Artist — WNAC, Boston, Sweet Music. NORTHE, GAIL Artist — WFAA, Dallas. Titche Goetting-er Co. Pro- gram, People and Places With Gail Northe. — © — O'BRIEN, ADRIEN Artist — WNAC, Boston, Spot- light Revue. O'DAY, MICKEY JAMES Artist — Big- Sister CBS, Billy and Betty NBC, Caval- cade of America CBS, March of Time CBS, Parade of New York, Teatime Tunes CBS, Easy Aces NBC, True Story Court of Human Relations NBC, Jello Program NBC, Town Hall Tonig-ht NBC, Aunt Jenny's Real Life Stories CBS. O'KEEFE, WALTER Artist — Town Hall Tonight NBC, The Sealtest Saturday Night Party NBC, Hollywood Mardi Gras NBC. O'NEAL, JOAN Artist — KWKH-KTBS Shreve- port. Kiddie Amateur Hour. O'ROL'RKE, TEX Artist — RCA Magic Key Program NBC. OAKIE, jack Artist — Camel Caravan I BS. OLMSTED, LEROY NELSON Artist — WBAP, Fort Worth. Black Night. OLSEN, OLE Artist — Richfield Oil Co. Program NBC. ORLANDO, DON Artist — Jack Oakie College Prog-ram CBS, Singtime MBS. ORRISON, JACK Artist — Adam and Eve NBC, Light on the West KOA, Un- der Western Skies KDKA. ORRISON, MARGARET Artist — Adam and Eve NBC. ORTEGA, SANTOS Artist — Billy and Betty NBC, The O'Neills NBC. OSGOOD, NANCY Artist — WXYZ, Detroit. Ann Worth MRN, Green Hornet MRN, Lone Rang-er MBS- MRN. Preview MRN, She Met Him In Paris MRN, The Lost Moment MRN. OSGOOD, RICHARD ELMER Artist — WXYZ, Detroit. The Factfinder. P PAGE, GALE Artist — Today's Children NBC, Jamboree NBC. PADGETT, PAT Artist — Pipe Smoking Time CBS, Showboat NBC. PALMER, ETHEL Artist — Just Plain Bill NBC. PARKER, JOE (G.) Artist — NBC. The Best of the Week. PARKER, MAC Artist — WCAU, Philadel- phia. Shell Chateau Guest NBC, The Booth Bottling Co. Program. PARKS, BERT Artist — CBS. Good Gulf Summer Stars, The Holly- wood Observer. PATTERSON, ELIZABETH Artist — Royal Gelatin Hour NBC, Hollywood Hotel CBS. PATTON, ALICE Artist — Backstag-e Wife NBC. PAYNE, VIRGINIA Artist — Kitty Keene Inc. NBC. PEARCE, AL Artist — Watch the Fun Go By CBS, Elmer Blurt, Eb and Zeb. Hector Smith. PEARL, JACK Artist — Raleigh and Kool Program NBC. PEARSON, JOHN ESTEL Artist — KWTO, Springfield. Mo. PEARY, HAROLD Artist — NBC. Tom Mix- Straight Shooters, Fibber Mr- Gee and Molly. Girl Alone, The Story of Mary Marlin, First Nighter, Pat and Hank, Lights Out. Nickelodeon, It Can Be Done. Piccadilly Mu- sic Hall, Young- Hickory. There Was A Woman, NBC Minstrels NBC Jamboree, Don Winslow of the Navy, Fly- ing' Time. PENNER, JOE Artist — Coeomall Program CBS. PERKINS, RAV Artist — Hi There Audience MBS. Dupont Paint Parade, w. T. Granl Varieties. PERRINE, DR. GEORGE IIOSBROOK Artist— WIBX, Dtica, Book- shelf Excursions, The Wild inga Spelling Bee, Brain Teasers. PETERSON, ARTII1 R II. Artist — NBC. Guiding Light, Story of .M.ir.v Marlin, it Can Be Done. Don Win-low oJ th< N';i\ y, Lights Out, Firsl Nighl er, Dan Harding's Wife, Ther< Was A Woman, Feather For Luck, Painted Bock, Zenith Foundation, Girl Alone. PETRLZZI, II LIAN JOSEPH \rii>l— AVXYZ. Detroit. Lone Ranger MBS-MRN, Green Hor- net MRN, Ann Worth MRN. Automobile Club ol Michigan 593 Programs MRN, Michigan Tubercular Association Pro- gram MRN. PHILLIPS, GUY Artist — First Nighter NBC. Grand Hotel NBC. Lux Radio Theater CBS. Packard Hour NBC, Shakespearean Series CBS. Burns and Allen CBS, Strange As It Seems MBS- CBS. Drums MBS, Reunion of the States CBS. PHILLIPS, IRNA Artist — Today's Children NBC. PICKENS, JANE Vocalist — The House That Jack Built NBC, Sealtest Sat- urday Night Party NBC. PICKERING, BAXTER Artist — Citizens' Forum WHN-WNEW. PIERCE, MADELEINE Artist — Pepper Young's Family NBC. POLLOCK, CHANNING Artist — Magazine of the Air CBS. POST, EMILY Artist — How To Get the Most Out of Life CBS. POWELL, DICK Artist — Your Hollywood Parade NBC, The Baker's Broadcast NBC, Hollywood Hotel CBS. POWER, TYRONE Artist — Hollywood Play- house NBC. POYNTON, LORETTA Artist — NBC. D? \ Hard- ing's Wife, It Can Be Done, Flying- Time, The Story of Mary Marlin, Pat and Hank, Young Hickory, Your Health, Vic and Sade. Walter Win chell, There Was A Woman. PRESCOTT, ALAN Artist — The Wife Savei NBC. PRINCE, JOHN T. Artist — Calling- All Cars KHJ, Doctors Courageous KFAC. Milestones KECA, Landmarks KECA, Drama of California KFWB, Sands of Time KHJ, Drama in Litera- ture KFAC. PROVO, FRANK Artist — Mrs. Wiggs of the Cabbage Patch NBC. — n — Ql ENCE, LOUIS VEDA Artist — Riding With the Texas Rangers TQN. r the Air Guesl CBS BRANCATO, ROSEMARIE Vocalisl - Twin Stars NBI BRANZ, ( II I A Vocalisl Continental Van eties NBI BRASHER, JAMES HENDRICKS Vocalisl WCAU, Philadel pbia. The Singing Parson, BRREN, BOBBY Vocalisl Texaco Town I i:v BREEN, M \\ SINGH1 Vocalisl Sweethearts of the \n NBC. BRENEM W TOM Vocalisl ''lis. Good After noon Neighbors. BRIAN SISTERS Voc ill I In time M BS BROWN, CLEO Vocalist — NBC. Standard Brands Program Dodge Bros. Program, Cleo Brown, NBC Nite Club. BRUCE, CAROL Vocalist — Lloyd Huntley Or- chestra CBC, Molson Ale Pro- gram CBC, Joe Candullo Or- chestra WAAB and WNAC, Frank Dailey Orchestra CBS, Nat Brusiloff Orchestra WMCA. BUMPAS, CARL LEONARD Vocalist — Camel Caravan CBS, Your Hollywood Parade NBC. BURKE, CLYDE W. Vocalist — Paul and Clyde WOR, Movie Pilot Show NBC, Nat Brusiloff Orchestra WMCA. BURNS, BLYTHE TAYLOR Vocalist — Federal Saving's & Loan Corp. Program KECA. C THE CADETS QUARTET Vocalists — NBC. NBC Jam- boree, Breakfast Club, Club Matinee, Gene Arnold and the Cadets, Piccadilly Music Hall, Herald & Examiner Program, Peter Hand Brewing Co. Pro- gram, Coca Cola Program, Farm and Home Hour, The Cadets, NBC Nite Club. CAMPBELL, JO Vocalist — Vick's Open House CBS, Ry-Krisp Presents Marion Talley NBC, Kraft Music Hall NBC, California Hour KHJ, Forest Lawn Reunion of the States KNX, The Voice of Firestone NBC. Gilmore Circus NBC, Nash Program CBS, Fleischmann's Yeast Program NBC, RCA Magic Key Pro- gram NBC. CARLAY, RACHEL Vocalist — Manhattan Merry- Go-Round NBC. CARLISLE, KITTY Vocalist — Coca Cola Song- shop CBS, General Motors Concert Guest NBC, Gulf Pro- gram Guest CBS, Ed Wynn Show Guest NBC. CARROLL, MILDRED Vocalist — Texaco Town CBS, Lux Radio Theater CBS, Sun- rise Salute KNX, Western Home Hour KNX, Hollywood Hotel CBS. CARSON, SHORTY Vocalist — NBC. The Ranch Boys, Tom Mix Straight Shooters, Fitch Jingle Show, Farm and Home Hour. Break- fast Club, Fibber McGee and Molly, Saturday Night Jam- boree, Ranch Boys, Coca Cola Program, Fair Store Program, Club Matinee, Gene Arnold and the Ranch Boys, National Barn Dance, Red Cross Show, Paul Whiteman's Program. CASINO, DEL Vocalist — Rippling Rhythm Revue NBC, Mark Warnow's Blue Velvet CBS, Al Pearce Show CBS, Noxzema Program CBS. CASSEL, WALTER Vocalist — Rubinoff and his Violin Program CBS, Musical Moments WBS, Hammerstein Musical Hall CBS, Rexall United Drug Program WBS- Hollywood Hi Jamboree, Club Matinee. Co. MBS, Sealtest Saturday Night Party NBC. CHARIOTEERS Quartette Vocalists — Atlantic Flash Pro- gram Guest CBS, General Elec- tric Program Guest NBC, Royal Gelatin Hour Guest NBC, Firestone Program NBC, Musical Camera MBS, Watch the Fun Go By Guest NBC, Town Hall Tonight Guest NBC. CHASE, CARL Vocalist — NBC. Hatters. NBC Breakfast Club, CHESICK, MARGARET D. Vocalist — Duke Power Program WBT. CHURCHILL, STUART Vocalist — Sealtest Saturday Saturday Night Party NBC. CLARK, BUDDY Vocalist — Lucky Strike Hit Parade NBC-CBS, Watch the Fun Go By CBS, Buddy Clark Entertains CBS. CLARK, RAYMOND (Buddy) Vocalist — Original Community Sing CBS, Jolson Program CBS, Maxwell Coffee Show- boat NBC, Chase & Sanborn Coffee Program NBC. CLARK, SYLVIA Vocalist — NBC. Nickelodeon. CLEMENS, JACK Vocalist — Jack and Loretta Clemens CBS. CLEMENS, LORETTA Vocalist — Jack and Loretta Clemens CBS. CLIFTON, JANE Vocalist — WMCA, New York. Rhythm and Romance, Grand- stand and Bandstand, Madison BARRY WO O D • Drene Shampoo • Chevrolet Transcriptions • Earaches of 1938 Management Columbia Artists, Inc. 598 Swing- Session, Nat Brusiloff Presents. CONNOR, NADINE Vocalist — Maxwell House Showboat NBC, Vick's Open House CBS, CONTINENTALS The Vocalists NBC. COOL, HARRY GLENN Vocalist — Sunday Nig-ht Par- ty WBBM, Harold Stokes Orchestra WGN, Fibber Mc- Gee and Molly NBC, Staff Soloist KMOX. COOPER, JERRY Vocalist — Krueg"er's Musical Toast NBC, Hollywood Hotel CBS. CORNETT, ALICE Vocalist — Coca-Cola Songshop CBS, Musical Moments WBS. Hammerstein Music Hall Guest CBS, Airbreaks NBC, Week End Review NBC. CORNWELL, BLAINE Vocalist — KVOO, Tulsa. CRAIG, DONALD EDWARD Vocalist — Kraft Music Hall NBC, Ry-Krisp Present Marion States KNX-KHJ-DLN, Gil- more Circus NBC, Bakers' Program Guest NBC. CRAWFORD, ROBERT G. Vocalist — KMBC, Kansas City, Mo. Midwesterners Quartet, The Texas Rangers CBS, Dia- mond City News Program. Box K Ranch Boys. CRITTENDEN, JERRY Vocalist — NBC, Words and Music. CROOKS, RICHARD Vocalist — Voice of Firestone NBC. CRONENBOLD, EDWARD LEON Vocalist — KMBC, Kansas City, Mo. Midwesterners Quartet. Diamond City News Quartet, Box K Ranch Boys, Texas Rangers CBS, Happy Hollow Humdingers Quartet. CROAT, FRANK Vocalist — Songshop CBS, Mag- azine of the Air CBS. CYDE, SYLVIA Vocalist — WOR, Newark. Staff. Metropolitan Auditions of the Air NBC, Ed Fitzgerald Pro- gram WOR, Norman Broken- shire Program WOR. — D — DAUM, MARGARET Vocalist — CBS. Music of the Theater CBS. DAYIES, EDWARD Vocalist — NBC. Words and Music, RCA Magic Key Pro- gram, NBC Minstrel, Farm and Home Hour, Edward Davies, Promenade Concert. DAVIS, JANET Vocalist — KWKH, Shreveport. DAVIS, JIMMY Vocalist — KWKH, Shreveport. Frost Lumber Industries Pro- gram. DEAN, DIXIE Vocalist — Allan Courtney's Joymakers WNEW. DEANE, BERNA Vocalist — David Broekman Orchestra Program KHJ, Pack- ard Program KFI, Listen Ladies KEHE, Jack Dunn's Orchestra KFAC. DEBONN AIRES Vocalists — Krueger's Musical Toast NBC. DE LEATH, VAUGHN Vocalist — Original Radio Girl NBC. DELLA CHIESA, VIVIAN Vocalist — NBC. Contented Hour. Ray Shield Revue, RCA Magic Key Program, Welcome Valley, Romance Melodies, Vivian Delia Chiesa, Chicago Symphonic Hour, Promenade Concert, Gulf Oil Co. Pro- gram. DE LYS, GOGO Vocalist — The Minute Men NBC. DENNIS, CLARK Vocalist — NBC. Refreshment Club, Modern Cinderella, Mu- sical Moments Guest, Hammer- stein Music Hall Guest, Break- fast Club, NBC Minstrels, NBC Nite Club, NBC Jamboree, Club Matinee, Fibber McGee and Molly. DE ROSE, PETER Vocalist — Sweethearts of the Air NBC. DICKENSON, JEAN Vocalist — American Album of Familiar Miisic NBC. DICKSON, DON Vocalist — Sealtest Saturday Night Party NBC. DRAGONETTE. JESSICA Vocalist — Cities Service Con- certs NBC, Palmolive Beauty Box Theater CBS. DUEY, PHIL Vocalist — Manhattan Merry- Go-Round NBC. Philip Morris Program CBS-NBC. DUGART, PAULINE MARGARET Vocalist — Royal Gelatin Hour ARTHUR FRED FIELDS ' HALL Writers — Producers — Artists — Special Songs — Scripts and Novelty Shows 1937 ACTIVITIES "STREAMLINERS" 6 times weekly— WEAF & Red Network "THE OLD MAN OF THE MOUNTAIN" 5 times weekly— NBC Southeast Blue Network "SUNDAY DRIVERS" Sundays, 3:30-4:00 P. M.— WEAF IEL\I\ I'M I. Vocalist — NBC, San Francisco. VINCENT, LARRI Vocalist — WCAU, Philadelphia. The Personality of Song and Piano, Graham-Paige Program. — w — WADE, EKED Vocalist — WTIC, Hartford. The Artistry of Honie-makimr, Bull's Hour of Cheer. 607 WENAAS, CATHERINE MARY Vocalist — WHO, Des Moines Sunset Corners Frolic. WERNER, WILLIAM S. Vocalist — WFAA. Dallas. Rid- ing with the Texas Rangers TQN. WHALEY, BERT Vocalist — Bicycle Party NBC. WHITAKER, HAL Vocalist — WFAA, Dallas Early Birds, Captain Jolly and Crew TQN, Nu-Mo-Cide Pro- gram, The Pepper Uppers. WHITE, BOB CLARENCE Vocalist — KWTO, Springfield, Mo. Brownlows Program, Roxy's Hat Shop Program, Hamlin's Wizard Oil Program, Electrolux Program, Mont- gomery Ward Program, Postal Life Insurance Co. Program, Allis-Chalmers Program. WHITE, FRANCIA Vocalist — Hollywood Mardi Gras NBC. WHITEWAY BOYS' TRIO Vocalists — Folies de Paree of the Ail' NBC. WICKER, IRENE Vocalist — The Singing Lady NBC, Irene Wicker's Music Plays MBS. WILEY, JIMMY Vocalist — KTBS, Shreveport . AVILLIAMS, JAN Vocalist — WHO, Des Moines. Songfellows Quartet, Sunset Corners Frolic, Keystone Fence Program, Curtiss Candy Pro- gram, Acme Products Pro- gram. WILLIS, CLAIRE Vocalist — CBS-NBC. WILSON, MURIEL Vocalist — NBC Light Opera NBC. WOLVERTON, RALPH JOSEPH Vocalist — NBC. Bennett and Wolverton, National Barn Dance Guests, NBC Jamboree. Club Matinee, Breakfast Club. WOOD, BARRY Vocalist — Drene Programs NBC, Earaches of 1938 CBS. WOOD, ELOIS Vocalist — KVOO. Tulsa. Elois and Her Swin^: Pour. WOOD, TRUDY Vocalist — Hollywood Mardi Gras NBC. WOODWARD, III III I; I L. Vocalist — WFAA, Dallas. South! a n d Lite AiKe\ uc Plainsmen Quartet, Mrs. Tuck er's smile Program, imperial Male Quartet, The Pepper CJppers. WRIGHT, EDYTIIE Vocalist — Tommy Dorsey and in- Orchestra NBC. — V — YANKEE, HELEN Vocalisl Koid Sunday Eh e- inn- ibiui- ens. Barbasol Pro gram NBC, Refiners Gasoline Proi ram wi.w. State Lnsur ance ProgTam wi.w. Morion Gould Orchestra WOR, Nor man Brokenshire Variety Pro gram M BS, M ixwell Eousi Pros ram Guesl NBl - — z — ZAROl A Vocalist Russian K.ha)»sod> NBC, California Concert NBC GUY LOMBARDO AND HIS ROYAL CANADIANS Winner of "RADIO DAILY" first Radio Editor Orchestra Poll— 1937 Management MUSIC CORPORATION OF AMERICA M. C. A. ARTISTS, LTD. London • New York • Chicago • Beverly Hills • San Francisco • Cleveland • Dallas RAY VENTURA and His ORCHESTRA Setting the Pace on the Continent Management Intercontinental Productions 30 Rockefeller Plaza Personal Mgt. SEYMOUR MANN 608 Orchestra Leaders * AND THEIR WORK DURING 1937 * "The best music, like the best painting, is entirely popular; it at once commends itself to everyone, and does so through all ages. The worst music, like the ivorst painting, commends itself at first, in like man- ner, to ninety-nine people out of a hundred, but after doing them its appointed quantity of mischief, it is forgotten, and new modes of mischief composed." — Ruskin. Key to Network Affiliation Abbreviations CBS — Columbia Broadcasting System; CN — Colonial Network; DLN— Don Lee Network; IN— Intercity Network; MBS — Mutual Broadcasting System; MN — Michigan Network; NBC — National Broadcasting Company; TQN — Texas Quality Network; YN — Yankee Network. — A — AAKONSON, IRVING Orchestra Leader — WHN. ANDALORO, RUSS Orchestra Leader — Ford Motor Co. Spot Program WBRE, Sustaining' Programs WSYR. WBRE, WGBI, WPG, WAZL. AKD, JAMES WILBUR Orchestra Leader — WFAA, Dallas. Early Birds. Nu-Mo- Cide Program, Evelyn and the Noveleers. AKDEN, VICTOR Orchestra Leader — Smith Bros. Melody Matinee NBC, Broadway Merry - Go - Round NBC, Broadway Varieties CBS, Sweetest Love Song's Ever Heard NBC. ARMBR1 STER, ROBERT Orchestra Leader — The Chase & Sanborn Program NBC. ARMSTRONG, LOUIS Orchestra Leader — Harlem Revue NBC — B — BARRON, BLUE Orchestra Leader — NBC. BAY, VICTOR Orchestra Leader — CBS Mum cal Album. Theater oi the Air. Town Crier Song Time Columbia Concert Hall, cu< Shakespearean Programs, Be says in Music. BERN IE, BEN Orchestra Leader — Hen Bernie and all the Lads NBC-CBS. BERRV. HUGH Orchestra Leader - KWKH, Shreveport. The Five Aces Sterling- Casualty Insurance Co. Program. BLACK, FRANK Orchestra Leader — Carnation Contented Program NBC, The Magic Key Program NBC. BLAUFUSS, WALTER Orchestra Leader — NBC. Farm and Home Hour, Breakfast Club, Good Morning- Melodies, Viennese Ensemble, Club Mat- inee. Walter Blaufuss and Orchestra. BLOCH, RAY Orchestra Leader — CBS. Krueg-er's Musical Toast, In- strumentalists, Six Swell Tunes, Captivators, Ray Bloch's Varieties, Buddy Clark, Patti Chapin, Del Ca- sino, Doris Kerr, Ruth Car- hart. Metropolitan Parade, Dear Columbia, Novelteers, Dixie Serenaders, Ray Heath- erton. BOURDON, KOSARIO Orchestra Leader — Cities Serv- ice Program NBC. BRADLEY, OSCAR Orchestra Leader — Gulf Pro- main CBS. — c — CHANDLER, REX Orchestra Leader — Universal Rhythm CBS, NBC. (MKKMAVSKV, JOSEPH Orchestra Leader — Musical Camera NBC. CLARK, ALLAN Orchestra Leader — VVKY, Ok- lahoma Cits . CLAUSER, AL Orchestra Leader — WHO, Des Moines. The Oklahoman Out- law.-. Sunset Corners Frolic. Oshkosh B' Gosh, Original Chippewas, Crazy Fizz Pro- gram, Morton Salt Co. Pro- gram. Household Mag-azine Program. COLEMAN, EMIL Orchestra Leader — NBC. COOPER, AL Orchestra Leader — Savoy Ball- room Program WNEW. — D — DAMROSCH, DR. WALTER Orchestra Leader — NBC Music Appreciation Hour NBC. D'ARTEGA Orchestra Leader — The Jello Summer Program NBC, Tim and Irene MBS. DOLAN, BOBBY Orchestra Leader — Sealtest Saturday Nig-ht Party NBC. DONNIE, DON Orchestra Leader — Manhattan Merry-Go-Round NBC. DORSEY, TOMMY Orchestra Leader — Kool and Raleigh Cigarette Program NBC. DKHIN, EDDY Orchestra Leader — Elizabeth Arden Program NBC; MBS. Hoppers Coke Co. Program NBC. E ERWIN, VICTOR ASTOR Orchestra Leader — Wheatena Program CBS, — F — I ERRARO. SALVI JOHN Orchestra Leader — W I B X , Utica. The Fairbanks Morse Sunday Afternoon Party. The Show is On. 609 FIELDS, SHEP Orchestra Leader — S h e p Fields and His Rippling1 Rhy- thm Revue NBC. FINNEY, HENRY P. Orchestra Leader — WXYZ, De- troit. FIORITO, ERNIE Orchestra Leader — Music by Program Guest WOR. FIORITO, TED Orchestra Leader — Jack Haley's Log" Cabin NBC. FORBSTEIN, LEO Orchestra Leader — Your Hollywood Parade NBC. — G — C.ALLICCHIO, JOSEPH Orchestra Leader — NBC. Amos 'n' Andy, Welcome Val- ley, Breakfast Club, Farm and Home Hour, Gallicchio and Orchestra. G LUSKIN, LUDWIG Orchestra Leader — CBS. America Dances, The World Dances, On the Air, World's Peaceways, Campbell's Toma- to Juice Program, Hollywood Showcase, The People's Choice. GOODMAN, AL Orchestra Leader — Hit Parade CBS-NBC, Palmolive Beauty Box Theater CBS, Your Holly- wood Parade NBC. GOODMAN, BENNY Orchestra Leader — Camel Caravan CBS. GORDON, LEE Orchestra Leader — WTAM, Cleveland. Spang Safety Po- lice Club Program, Cobwebs and Cadenza, RCA Family Circle, City Loan Co. Pro- gram, Northern Lights NBC. GREEN, JOHNNY Orchestra Leader — Packard Program NBC. GRIER, JIMMY Orchestra Leader — Joe Pen- ner Program CBS, Fibber McGee and Molly NBC, Olson and Johnson Program, Bing Crosby - Woodbury Program, Hall of Fame, Jack Benny- General Tire Program, Lucky Strike Program. GROFE, FERDE Orchestra Leader — Chase Na- tional Bank Program CBS, Sealtest Saturday Night Party NBC; — n — HAENSCHEN, GUSTAVE Orchestra Leader — American Album of Familiar Music NBC, The Songshop CBS. HARRIS, PHIL Orchestra Leader — The Jello Program Starring Jack Benny NBC. HEIDT, HORACE Orchestra Leader — Horace Heidt and his Brig-adiers CBS, NBC. HILL, TEDDY Orchestra Leader — Good Time Society NBC, Savoy Ballroom Program WNEW and WMCA. HIMBER, RICHARD Orchestra Leader — Studebaker Program NBC, Lucky Strike Hit Parade NBC, Coffee Club MBS, Lucky Strike Melody Puzzles MBS, Magic Key Pro- gram Guest NBC. HOFF, CARL Orchestra Leader — Watch the Fun Go By CBS. J JANSSEN, WERNER Orchestra Leader — The Bakers' Program NBC, The Chase and Sanborn Program NBC. — K — KAYE, SAMMY Orchestra Leader — MBS and MRN. KEMP, HAL Orchestra Leader — Chester- field Program CBS. KING, WAYNE Orchestra Leader — Lady Es- ther Serenade NBC. KOESTNER, JOSEF Orchestra Leader — Ry-Krisp Presents Marion Talley NBC. Don Voorhees Musical Director Currently Conducting uc&he Qavalcade of cAmerica" presented by Du^Pont 610 KOGEN, HARRY Orchestra Leader — NBC. Kal- tenmeyer's Kindergarten, Club Matinee. NBC Nite Club, NBC Jamboree, NBC Minstrels. Harry Kog"en and Orchestra, Your Health. KOSTELANETZ, ANDRE Orchestra Leader — Chester- field Program CBS. KROLL, NATHAN Orchestra Leader — American Bankers Association Program WBS. KRUEGER, BENNY Orchestra Leader — Pipe Smok- ing- Time CBS. KYSER, KAY Orchestra Leader — Elgin Watch Co. Program CBS, Willys Automobile Co. Pro- gram MBS, Kyser's College Musical Knowledge MBS. — L — LAMBERTZ, KARL J. Orchestra Leader — WFAA. Dallas. Music Parade, Good Old Timers. Honeyouth Mas- querade, Music Room, Song of the Strings. LOGAN, WALTER Orchestra Leader — WTAM, Cleveland. Concert Miniatures, Walter Logan's Musicale, Symphonic Variations, Golden Strings. LOM BAR-DO, GUY Orchestra Leader — Bond Bakers Program CBS. LYMAN, ABE Orchestra Leader — Waltz Time NBC. — M — MARIANI, HUGO Orchestra Leader — Bicycle Party NBC. MARTIN, FREDDY Orchestra Leader — Penthouse Serenade NBC. MAUPIN, REX A. Orchestra Leader — NBC. Pub- lic Hero No. One, Farm and Home Hour, Breakfast Club, Club Matinee, NBC Minstrels, Kaltenmeyer's Kindergarten, NBC Jamboree, NBC Nite Club. MILLER, JACK Orchestra Leader — Bandwagon CBS, Kate Smith Hour CBS. MITCHELL, CHARLES Orchestra Leader — Charles Mitchell and His Magic Melo- dies KTBS. MOORE, HAL Orchestra Leader — WBIG, Greensboro. Traders-Chevrolet Program. MORGAN, RUSS Orchestra Leader — Johnny Presents NBC-CBS. JV — NELSON, OZZIE Orchestra Leader — - Baker's Broadcast NBC. NOBLE, RAY Orchestra Leader — Coty Per- fume Program NBC, Coca Cola Program CBS, Magic Key Program NBC, Burns and Allen Program NBC. P PAIGE, RAYMOND Orchestra Leader — Hollywood Hotel CBS. Hollywood Mardi Gras NBC. PELLETIER, WILFRED Orchestra Leader — Metropoli- tan ALiditions of the Air NBC. PRIOR, WILL Orchestra Leader — NBC. John Barrymore-Shakespeare Broad- casts, Mar-O-Oil Program. — R — RAPEE, ERNO Orchestra Leader — General Motors Concert NBC, Radio City Music Hall on the Air NBC. REISMAN, LEO Orchestra Leader Revue NBC. RENARD, JACQUES Orchestra Leader — Texaco Town CBS. Schaefer HELENA BLUE'S NOVELTY STRINGS An all girl orchestra playing in a modern, distinctive style NOW AVAILABLE for RADIO HOTELS TH EATRES Circle 7-4124 NEW YORK 611 JIMMY ALDIN AND HIS ORCHESTRA BENSONHURST 6-4759 RAYMOND PAIGE MUSICAL DIRECTOR THE PACKARD HOUR N.B.C. MUSICAL DIRECTOR HOLLYWOOD HOTEL C.B.S. TOMMY TUCKER and His Orchestra Lucky Strike Phil Baker's and Walter Winchell's Radio Shows ♦ Currently George Jessel's "Variety Show" on Mutual Network 612 REULEAUX, WALTER H. Orchestra Leader — WFBM, Indianapolis. RICKEY, AL Orchestra Leader — Follies de Paree of the Air NBC. KOLFE, B. A. Orchestra Leader — Believe It or Not NBC. — s — SAGERQIIST. ERIC Orchestra Leader — First Nighter NBC. SALTER. HARRY Orchestra Leader — Lucky Strike Hit Parade CBS-NBC. Hudson Motors Hobby Lobby CBS, Your Unseen Friend CBS. SEIDEL, EMIL Orchestra Leader — Singtime MBS. SHIELD, ROY Orchestra Leader — NBC. Tea Time at Morrell's, Carnation Contented Hour, RCA Magic Key Prog-ram. Zenith Founda- tion. Promenade Concert, Shield Revue, Roy Shield En- core, Romance Melodies. SIMONS, SEYMOUR Orchestra Leader — Romantic Rhythms CBS. SMALLENS. ALEXANDER Orchestra Leader — Sealtest Rising- Musical Stars NBC. SOS NIK, HARRY Orchestra Leader — Hollywood Playhouse NBC. SPITALNY, PHIL Orchestra Leader — The Hour of Charm NBC. STEVENS, LEITH Orchestra Leader — CBS. Staff Conductor. Satiirday Night Swing- Club, Leith Stevens Harmonies. ST. LEGER, FRANK Orchestra Leader — Fireside Recitals NBC. STOKES. HAROLD BARKLEY Orchestra Leader — WGN, Chi- cago. STOLL. GEORGE Orchestra Leader — Camel Caravan CBS. STOPAK, JOSEF Orchestra Leader — Continental Varieties NBC. SWANSON, BILLY Orchestra Leader — NBC. — T — TUCKER, TOMMY Orchestra Leader — Thirty Minutes in Hollywood MBS. — V — YALLEE, RUDY Orchestra Leader — The Royal Gelatin Program NBC: VAN STEEDEN, PETER Orchestra Leader — Town Hall Tonight NBC. Lucky Strike Hit Parade CBS. VOORHEES, DON Orchestra Leader — Cavalcade of America CBS. — w — WARNOW, MARK Orchestra Leader — Blue Vel- vet Orchestra CBS. We the People NBC-CBS, Bambi NBC, Lucky Strike Hit Parade NBC- CBS, Earaches of 1938 CBS, Heinz Magazine of the Air CBS. Fels Naptha Program CBS. WEBB, CHICK Orchestra Leader — Oldsmobile Program Guest NBC, Good Time Society NBC, Saturday Night Swing Session Guest CBS. Martin Block's Swing Session WNEW, Savoy Ball- room Prog-ram NBC-WNEW- WMCA. WEBER, MAREK Orchestra Leader — NBC, RCA Magic Key, Carnation Milk Program. WHlTEMAN. PAUL Orchestra Leader — CBS Ches- terfield Program. WILKERSON, H. C. Orchestra Leader — The Range Riders KWKH. WILLSON, MEREDITH Orchestra Leader — Good News of 1938 NBC. WIRGES, BILL Orchestra Leader — Home Towners NBC. — Y — YOUNG, VICTOR Orchestra Leader — Lifebuoy Program CBS. PETER van sTEEDEn CONDUCTING "TOWN HALL TONIGHT" Wednesdays WEAF-NBC Red Network 9 P. M. "FOR MEN ONLY" Mondays WEAF-NBC Red Network 10:30 P. M. "LUCKY STRIKE HIT PARADE" 613 Frederick H. Wagner Continuity Wax Shows iVoti? WorUina "METROPOLIS" 26 "THIS EXISTENCE" 13 "THE OLD JUDGE" 13 "VIEWS AND REVIEWS" 260 Live Shows Written Treasure Hunt Old Judge Sob Sister Supper Show Streamliner We Who Must Live Eastside 1937 Note Ready "KILLERS OF THE SEA' The Radio Version of the Grand National Picture of the Same Title by the Same Author. A Radio Bet With a Half-Million Dollars Worth of FREE Publicity, Write for De- tails. Care of Radio Daily, 6425 Hollywood Blvd., Hollywood, Calif. DON QUINN 1V/TJ fTTAT/" WKLLLNG "FIBBER MoGEE - MOLLY" OVER KIRr RFD NFTWORK indv- - i\lu m l. i yy v/iyi\ FOR JOHNSON'S WAX 614 Writers for lltitlio * AND THEIR WORK DURING 1937 * "There is probably no bell for authors in the next world — they suffer so much from critics and publishers in this." — C. N. Bovee. Key to Network Affiliation Abbreviations CBS — Columbia Broadcasting System; CN — Colonial Network; DLN — Don Lee Network; IN — Intercity Network; MBS — Mutual Broadcasting System; MN — Michigan Network; NBC — National Broadcasting Company; TQN — Texas Quality Network; YN— Yankee Network. — A — ANDERSON, RICHARD HAHNE.N Writer — WHO. Des Moines. ANDREE. EDITH Writer — WWRL. New York. Myra unci Gerda. German Housewife's Hour, Children's Hour. — B — BARNES, FORREST Writer — Thrills NBC. Shake- spearean Series NBC. Holly- wood in Person CBS, The Barnstormers KFI. KARRIE, AL Writer — Al Barrie's Melly- drammers WNEW. It ELGIN, ED Writer — Jello Show NBC. HE KG, GERTRUDE Writer — The Goldbergs NBC. BIEBL, LESLIE F. Writer — WPTF. Raleigh. BLANC. HENRY Writer — WFBR, Baltimore. BLOCK, HAL Writer — Gull Gas Grape Nuts, Studebaker CBS, Pack- ard, Palmolive NBC. BRHiGs. MARIE Writer — WOWO, Fort Wayne. Adventures of Buck Owens. Hollyhock Lane. Clara and Maggie, Zero Hour. BEVERL1 -WWL, New Orleans. Brown's Adventures. AKTIH K Q. -Hill and Ginger CBS, Four Parents NBC, BROWN. Writer Buster BRYAN, Writer Baisini KFWB. B! TTERFIELD. W \LK>\ Writer — Do You Want To Be an Ar«tor NBC, Bollywood in Person NBC, Preview Tonight KECA. CATANICH, JOSEPH GEORGE Writer — KFWB. Loe Angeles. Community Mobilization tor Buman Needs Program- CHAPMAN. BRUCE Writer — The Answer Man WOR. CHEVIGNY, HECTOR Writer — Hollywood Hotel CBS, Lady of Millions. CLARK, CLIFF Writer — Gilmore Circus NBC. COLBERT, LYNN Writer — Fog KHJ. COLE, ALZONO DEAN Writer — The Witch's Tale MBS. COLLINS, ALLAN FREDERICK Writer — WOWO and WGL. Fort Wayne. Skid Kelly. COOL, GOMER Writer — KMBC, Kansas City, Mo. Box K Ranch, G. E. Gossip Club, Texas Rangers CBS. CORNWELL, BLAINE Writer — KVOO, Tulsa. Among My Souvenirs. (OX. JAMES E. Writer — KFAB and KFOR, Lincoln. Nerves of Steel, The Goodfellows Present, Bob Daring's Adventures in the Army, History of KFOR. — D — DALY, ARTHUR JOHN Writer — Pontiac Varsity Show NBC. DE HAVEN, J. ROBERT Writer — Brains of Bright Hope, Calling All Tourist Cars. DEMLING, BILL Writer — Hollywood Mardi Gras NBC. Mickey Mouse Theater NBC. DOUGALL, TOM Writer — WXVZ. Detroit. The Story of Ann Worth MN. DUNN, EDWARD (EDDIE) WESLEY Writer — WFAA. Dallas. Pep- per Cadets. IH PRE. HENRI PHILLIPS Writer -WWL. New Orleans. Street Broadens!. Souvenir-. — E — EPl.ls. CAROLINE CROCKETT Writer — T r a vela of Marv Ward KMBC Wheat CHS. BLMAN, DA\L Writer — Hobby Lobby MBS and CBS. — F — IINKSHRIBER. WILLIAM II. JR. Writer— CBS. Bssays In Mu- 615 sic, Mozart Cycle, N. Y. Phil- harmonic Symphony Lewisohn Stadium Concerts, Our Ameri- can Neighbors, Bases of Piano Literature, Library of Con- gress Series, Howard Barlow's Pop Concerts, Evenings with Papa Haydn, Chesterfield Summer Show, Sonata Series, Unusual Music Series, Mu- sical Americana, CBS Guest Conductor Series, The Story of Song, Columbia's Concert, Margaret Daum and the Co- lumbia Concert Orchestra. FRAILEY, PAUL M. Writer — WCAU, Philadelphia. Somebody's Son, Dramas of Science. — G — GILL, FRANK JR. Writer — Texaco Town CBS. The Perfect Fool, Ed Wynn NBC, Al Jolson Show CBS. Revue De Paree NBC, Holly- wood Mardi Gras NBC, Your Hollywood Parade NBC. GORDONI, LILLIAN Writer — Big City Parade WLS, Gordoni Radio Party WSBC. GOSCH, MARTIN Writer — CBS. GOTHAM, VIRGINIA Writer — WMCA, New York. Six Star Revue. GOTTLIEB, JOSEPH Writer — WCAU, Philadelphia. State of Pennsylvania SafetJ Campaign Programs, Sacred Flame. Inquirer Hero A wan I. Gel (Joint;. GRIFFIN, BOBB1 wnier — who. De. Moines. Virginia Dare Programs. GROMBACH, JEAN Y. Writer. — H — HALL. CECIL Writer— WFAA. Dallas. Mel- ody Souvenirs. TQN. Songs to Remember TQN, Friendship Corners TQN. Captain Jolly and ersary Broadcast CBS, Alice in Wonderland CBS, Heinz Magazine of the Air CBS. ROSS, BILL Writer — KGW and KEX, Port- land. Continuity. ROTHERT, CARL Writer — WO WO, Fort Wayne. Roadway Alibis. — s — SCOTT, ASHMEAD Your Witness. SHERMAN, RANSOM MILES Writer — NBC. NBC Nite Club, Club Matinee. SHIRLEY, VIVIAN Writer — WNEW, New York. SMITH, ROBERT PAUL Writer — CBS. Music from Hollywood, Chesterfield Pre- sents, Saturday Night Swing- Session, Mark Warnow's Blue Velvet Program. STEELE, BETTY ANN Writer — WHN, New York. Midday Reveries. STIRLING, NORA Writer — Funny Things CBS, Bank Holyday. STRIKER, FRAN Writer — WXYZ, Detroit. Lone Ranger MN, Green Hornet MN. — T — TAYLOR, MASON C. Writer — WIBX, Utica. THOMAS, KEN Writer — WIBX, Utica. Ki- wanis Safety Programs, The Fairbanks Morse Sunday Afternoon Party, Gold Medal Brain Teasers. THOMAS, ROLLYN O. Writer — WXYZ, Detroit. Coach Zip, Football Fore- casters, Baseball Resume, Jun- ior Maccabees Revue. TILLSON, KENNETH HILL Writer — KGW and KEX, Port- land. Homicide Squad, Great Moments in History, Oregon- ian on Review, Prevue, Geo- graphical Travelog, Hospital- ity House. TOOKE, CLARA Writer — WOWO, Fort Wayne. Clara and Maggie. — w — — V — VALENTINE, RANCE Writer — WGAR and WTAM, Cleveland. The Valentine. VAN RIPER, ED Writer — The Neighbors KGER, The Cat's Claw KGER, The Hallroom Girls KFVD. WAGNER, FREDERICK H. Writer — Metropolis, This Ex- istance, The Old Judge, Views and Reviews, Treasure Hunt, Sob Sister, Supper Show, Streamliner, We Who Must Live, Eastside. WARWICK, HOWARD Writer — Seats on All Floors, Crosley Follies, Waltzing Through Europe, Morning in the Mountains, Macy and Her Men WOR, Antonio and His Continentals. The Vir- ginians, The Ave Maria Hour. WAYNE, SHIRLEY Writer — Hoosier Hop CBS. WIDNEY, STANLEY ARDEN Writer — WHO, Des Moines. Sunset Corners Frolic, Pappy's Matinee, Royal 400 Gasoline Program, Coffee Pot Inn, Dalton Norman and Four Dons, Oshkosh B'Gosh, Allis- Ch aimers Program. WILSON, ALLAN Writer — The Plainsmen (Transcriptions) . WILTTEN, VIRGINIA Writer — WBAP, Fort Worth. Paul Whiteman Frontier Fi- esta Programs NBC, Billy Rose, Frontier Fiesta Pro- grams NBC, Black Night, The Buck Boys, Melodic Moments. WOOD. MORRISON Writer — MBS. Wife Versus Secretary, Grand Hotel, Be- hind Camera Lines, Curtain Time. ASHMEAD scon Originator, Author, Director // // YOUR WITNESS Radio's First Pre-Television Show ^t^^ Director JACK OAKIE'S COLLEGE GHOSTWRITERS BUREAU Any topic, any purpose, any length. We write it— YOU sign it. 17 East 49th St. Wl. 2-8996 620 Musicians • AND THEIR WORK k DURING 1937 'W "All musical people seem to be happy; it is to them the engrossing pursuit; almost the only innocent and unpunished passion." — Sydney Smith. Key to Network Affiliation Abbreviations CBS — Columbia Broadcasting System; CN — Colonial Network; DLN — Don Lee Network; IN — Intercity Network; MBS — Mutual Broadcasting System; MN — Michigan Network; NBC — National Broadcasting Company; TQN — Texas Quality Network; YN— Yankee Network. — A — ARDEX AND ARDEN Music — Pianists. Anirrican Album of Familiar Music- NBC. AUSTIN, DON Music — WHO, Des Moines. Banjoist, Guitarist. The Okla- homan Outlaws. Oshkosh B' Gosh, Sunset Corners Frolic, Barn Dance, Household Maga- zine Program. — B — BALLANTINE, BOB Music — Harmonica. Alka- Seltzer National Barn Dance NBC. BANNIGAN, BETTY Music — WIBX. Utica. Pianist. Gas and Electric Program. Betty and Bill, Women in the News, Hecker Flour Co. Pro- gram. BARTON, LOUIS CRAIG Music — WFAA, Dallas. Pian- ist. Early Birds. Hyral Smil- ers, Honeyouth. Evelyn and the Noveleera, Southland Life Program, Gladiola Flour Pro- gram, Mrs. Tucker's Smile Program, Roberta and Craig', Homemakers, Good Old Tim- ers, Meel the Folk-. Evelyn, Jack and Ivan, Employers aualty Program, From the Music Room. Song of the Strings, Nu-Mo-Cide Program. BLOCH, BA1 Music — CBS. Pianist. Eton Boys Program. BRANDT, LARRY Mush- WHO. Des Moines. Accordianist. The Oklahoman Outlaws. Oshkosh B'Gosd Sunsel Corners Frolic. BKOl N, DWIGHT Music — wfaa. Dallas. Stafi Organist. BROWN, (LEO Music — NBC. Pianist. Stand ard Brands Program, Dodge Bros. Program, Cleo Brown, NBC Nite Club. BROWN, JEANE Music — WOWO and WGL, Fort Wayne. Pianist, Organ- ist, Accordianist, Singer. Per- fection Baking- Co. Program, Kroger Program, Polly Pre- tends, Ft. Wayne Bank Pro- gram, Fain's Name the Tune, Consolaires. Home Forum, Piano Moods. BROWN, LYLE JOHN (JUG) Music — WHO, Des Moines. The Four Dons, Omar Flour Program, Crazy Fizz Program, Virginia Dare Program, Big Ben Program, McConnon Pro- gram, Royal 400 Gasoline Program, Sunset Corners Frol- ic. BURNHAAI, ELIZABETH M. Music — WRUF, Gainesville. Organist. Pianist. Evening Reverie, Morning Devotional, Evening Serenade, University Hour. BUTTS, ROBERT HALE Music — Pianist, Arranger. WFAA, Dallas and WHAS, Louisville. c — CALDWELL, JACK Music — KTOK, Oklahoma i ii v. Organist. CARRAL, NORMAN Musi.- — WOWO and WGL, Fort Wayne. Pianist. Perfee- iion Show. Hoosier Hop, Home Forum, Hollyhock Lane, Farm Hour. (I ARK, OMEN RANDALL Music — WHO, Des Moines. The Four Dons. Omar Flour Program, Crazj Fizz Program, Virginia Dare Program, Big Ben Program McConnon Pro -i mi. Ko.s .ii 100 Gasoline Pro -1,1111. Sunsel Corners Frolic COAN, TOMMEY HARRY Music — WHO. Des Moines. The Four Dons. Omar Flour Program, Crazj Fizz Program, Virginia Dare Program, Bis. Ben Program. McConnon Pro- gram, Royal 400 Gasoline Pro- gram, Sunset Corners Frolic. COLVIG, PINTO Music — Clarinetist. The Or- egon Appleknocker, Gilmore Circus, KHJ. CONNOR, KARL Music — WOWO and WGL. Fort Wayne. Violinist. Polly Pretends, Perfection She w, Home Forum, Ft. Wayne Bank Program. COOL, GOMEB Music — KMBC, Kansas City. Mo. Violinist. Texas Rangers, CBS. CRANDALL, DOROTHY Music — WTAM, Cleveland. Organist, Pianist. Walter Lo- gan Orchestra, Organ Sun Up. CRITES, E. DALBEY Music — WFAA, Dallas. Sax- ophonist, Flutist. Early Birds, Employers Casualty Program, The Pepper Uppers. — D — DAMS, GEORGE STUART Music — WIBX, Utica. Organ- ist. Stewart-Warner Refriger- ator Program. DAVIS, JANET Music — KWKH, Shreveport. Pianist. DAWLEY, WALTER Music — WTIC, Hartford. Organist. Hartford on the Air. Albert Radio Program, Spot- light Review. — F — FINNEY, HENRI P. Music — WXVZ. Detroit. Pi anist. The Three X Sisters, Jackie Heller, Mary Small. FREEMAN, HUGH Music — KWTO, Springfield, Mo. Violinist. Banjoist, Gui- tarist. Brownlows Program. Greater Ozarks, Home and Farm Hour. Odie Thompson's Rhythm Roundup. 621 — G — GALBREATH, DICK Music — WOWO and WGL, Fort "Wayne. Guitarist, Flutist. Perfection Show, Kroger Pro- gram, Polly Pretends, Hoosier Hop, Home Forum. GLADSTONE, EVE Music — WXYZ, Detroit. Staff Pianist. Junior Matinee MRN, Children's Theatre of the Air MRN, Kiddies Karnival MRN, Regent Theatre Program, Cap- itol Theatre Program MRN. GLEN, IRMA Music — NBC. Organist. Ma Perkins, Vic and Sade, Kitty Keene Inc., Kargan and Da- vies, Irma Glen, Don Winslow of the Navy, Little Orphan Annie, Clark Dennis, Charles, Sears, Jack Baker, Gale Page, Malcolm Claire, Glen and Sherr, Second Guesser, There Was A Woman, Smilin' Ed McConnell. GLOSSON, BUCK Music — WJJD, Chicago. Har- monica Player. Drug Trade Products Program, Suppertime Frolic. GLOSSON, ESTHER Music — WJJD, Chicago. Har- monica Player. Drug Trade Products Program. GOLDSLIEU, MARY FRANCES Music — WFAA, Dallas. Pi- anist. GRAVES, TED LUTHER Music — WBAP, Fort Worth. Accordianist. Cosden Higher Octanes, Waples-Platter Pro- gram, Ashburn Ice Cream Pro- gram. GREY, ALLAN (LANNY) Music — Pianist. Allan Court- ney's Joymakers, WNEW, Lu- cille and Lanny NBC, Town Hall Tonight Guest NBC. GRISWOLD, WALTER PRICE Music — WIBX, Utica. Violin- ist. GROOTERS, ROBERT E. Music — Pianist. KOA, Den- ver and WCAU, Philadelphia. GUNZELMAN, MARIE AGNES Music — KFBI, Abilene. Pian- ist and Organist. Jenkins Mu- sic Co. Program. fl HARTMAN, CLARENCE L. Music — KMBC, Kansas City, Mo. Bass Violinist. Texas Ran- gers CBS, Box K Ranch Boys. HICKMAN, CARL G. Music — KSTP, St. Paul. Trumpeter. Clown Court, Knights of Note, Rhythm- esque, The Household Forum. HIGGINS, ESTHER GOFF Music — "WCAU, Philadelphia. Organist. Household Finance Co. Program, Boake Carter Program. HIRSCH, BERTRAND Music — Violinist. The Amer- ican Album of Familiar Mu- sic. NBC. HOEPNER, HARRY EDWARD Music — WHO, Des Moines. The Oklahoman Outlaws, Sun- set Corners Frolic, Barn Dance, Oshkosh B'Gosh, Household Magazine Program. HOLLAND, FRENCH H. Music — KFBI, Abilene. Viol- inist and Guitarist. HOPKINS, HOWARD DOC Music — WJJD, Chicago. Gui- tarist. Suppertime Frolic. IVAN, WHITE TALLMADGE Music — WTIC, Hartford. Or- ganist, Pianist. Ladies Radio Bazaar. JOHNSTON, JOHNNIE Musi c — NBC. Guitarist. John- nie Johnston, Club Matinee, Breakfast Club, NBC Jam- boree, NBC Nite Club, Picca- dilly Music Hall, Corzon Co. Program. — K — KEATON, CHARLES Music — WAIR, Winston-Sa- lem, N. C. Organist. KOCH, HERBERT Music — WHAS, Louisville. Organist. Melody Road, Yel- low Blank Salute, Dream Sere- nade, The Witching Hour, Or- ganesque, Music in Modern- istic Mood. KOLB, HAROLD Music — Organist, Pianist. Orkil Electric Co. Program, G. Fox & Co. Program WTIC, Askin's Clothing Co. Program WTHT. KRATOSKA, HERB L. Music — KMBC, Kansas City, 622 Mo. Guitarist. Rhythm and Rhyme, Texas Rangers CBS, Moods in Blue, As You Like It. KRISTOFEK, GEORGE MATHIAS Music — Violinist. Paupy's Matinee WHO. Sunset Corn- ers Frolic WHO, Carrier Sales- man KSO, Old Gardener WHO. — L — LEE, WOODWARD (RED) Music — WBAP Fort Worth. Saxophonist, Flutist, Clarinet- ist, etc. I.ED3ERT, DICK Music — Organist . Dick Leibert's Ensemble NBC. LEIGH, LEONARD Music — KSTP St. Paul. Or- ganist. Dream Ship, Juster's Program, Twilight Time, The Household Forum, Leonard Leig-h Plays the Org-an. LELLKY, MAUREEN Music — WWL, New Orleans. Violinist. LOHMAN, DALE Music — KWTO-KGBX, Springr- field. Mo. Guitarist, Banjoist. Union Stockyards Co. Pro- gram. Hamlin's Wizard Oil Program, Roxy's Hat Shop Program, Song King Furniture Co. Program, Sterling Life Insurance Co. Program Serv- ice Life Insurance Co. Pro- gram, Sears, Roebuck Pro- gram, Montgomery Ward Pro- gram, Flexo-Glass Program, Mai to Meal Program, Allis- Chalmers Program, Quaker Oats Program. iff McCULLOIGH, GEORGE ERNEST Music — WBAP, Fort Worth. Cosden Higher Octanes, White Swan Food Parade, Buck Brand Program, Red Hawk Program, Ashburn Ice Cream Program. McGRATH, CLAYTON (MAC) D. Music — KSTP, St. Paul. Reed Instrumentalist, Clown Court, Knights of Note, Rhythm- esque, The Household Forum. MARLOWE AND LYON Music — NBC. Pianists. RCA Magic Key Program, Marlowe and Lyon Program, Halgar, Inc. Program, Piccadilly Mu- sic Hall, NBC Jamboree, Har- ry Kogen and Orchestra. MARTIN, FRED S. Music — WFAA, Dallas. Staff accordianist, Arranger, Accom- panist. Riding With the Tex- as Rangers TQN, The Pepper Uppers. MILFORD, TED Music — WIBX. Utica. Pianist. MINNICH, MERTON W. Music — WJJD, Chicago. Vio- linist. Suppertime Frolic. MOORE, ULYS E. Music — KOMA. Oklahoma City. Violinist, Drummer, Pi- anist, Guitarist. MUSMANNO, ALYCE LOVAN Music — Pianist. Your Parlor Playhouse WGN, Gordoni Ra- dio Party WSBC, The Doniau Trio WLS, Big City Parade Guest WLS. — JV — NOLLER, NOLLER S. Music — WFBM , Indian apolis . Pianist. Piano Twins. NOUD, MARY AGNES Music — WXYZ, Detroit. Pian- ist. The Girl Friends Trio MRN. NIX, EWING Music — KWTO, Springfield, Mo. Violinist. Farm and Home Hour, Brownlows Program, Hoover Music Co. Program, Rhythm Roundup, Norge Pro- gram, Crown Drug Community Sing. — © — O'NEAL, JOAN Music — KWKH-KTBS, Shreve- port. Staff Pianist. OSBURN, GERALD DILLARD Music — KWTO, Springfield, Mo. Banjoist, Guitarist. Elec- trolux Program, Brownlows Program, Sterling Insurance Co. Program. P PARKER, FRED H. Music — WIS. Columbia, S. C. Organist. PELLETIER, JULANE Music — NBC. Pianist. Sustain- ing. ilhw wsaairi! ^ Personal Representative: BERNARD L. MILLER 565 5th Ave., New York ELdorado 5-2480 ORGANIST IMPORTANT 1937 ACTIVITIES RADIO CBS Featured Artist • Cook's Travelogue V/EAF • Guest RCA Magic Key V/JZ • Dale Carnegie WOR • PRODUCTION PRODUCER OF NATURAL BRIDGE "Symphony of Creation" PICTURES COLUMBIA COMMUNITY SHORTS and ANDRE LA VARRE TRAVELOGUES RECORDINGS AND TRANSCRIPTIONS RCA Victor • Master Records • World Broadcasting Series • Lang-Worth Features • Muzak NOW IN PREPARATION LEW WHITES ELECTRONIC ENSEMBLE 623 PHILLIPS, JAMES ALBERT Music — WHO, Des Moines. Violinist. The Oklahoman Outlaws, Oshkosh B'Gosh. Sunset Corners Frolic, Orig- inal Chippewas. PRAY, CHARLES (CHUCK) Music — Pianist, Accordianist. Coffee Pot Inn WHO, Pappy' s Matinee WHO, Old and New WHO, Virginia Dare Program WHO, Anniversary Program KFJB, Sunset Corners Frolic WHO, Tony Cabooch WHO. PRESCOTT, MARION O. Music — WHO, Des Moines. Virginia Dare Program, Pap- py's Matinee, Coffee Pot Inn, The Old Gardener, Sunset Corners Frolic. — R — REED, KAY Music — Organist. Barney's Irish Program WNEW, Cana- dian Fur Trappers Program WNEW, Rainbow House MBS, Kay Reed WNEW, Yes Or No Program WNEW, Schotten- f eld's Program WNEW. RICH, JIMMY Music — Organist. Allan Court- ney's Joymakers WNEW, Erno Rapee Music Hall Program NBC. RUBINOFF, DAVID Music — Violinist. Rubinoff and His Violin CBS. s — fiCHREDNIK, MILTON Music — KOA, Denver. Piano. Wells of Music, Two Pianos. SCOGGINS, J. P. Music — WFAA, Dallas. Gui- tarist. Nu-Mo-Cide Program, Early Birds. SELLS, PAUL L. Music — KMBC, Kansas City, Mo. Pianist, Accordanist, Or- ganist. Rhythm and Rhyme, Texas Ranger CBS, Blue Moods, How Do You Like It, Box K Ranch Boys, Sweet Swingsters. SHAW, ROY CHARLES Music — WHO, Des Moines. The Four Dons. Omar Flour Program, Crazy Fizz Pro- gram, Virginia Dare Program, Big Ben Program, McConnon Program. Royal 400 Gasoline Program, Sunset Corners Frolic. SIMMONS, ARVID (DOC) K. Music — KSTP, St. Paul. Gui- tarist. Clown Court, Knights of Note, Rhythmesque, The Household Forum. SOLDANO, PAT Music — WIBX, Utica. Guitar- ist. Kelvinator Program, Swing Trio, The Show Is On, The Fairbanks Morse Sunday Afternoon Party, Revels of 1937. SPEER, MARJORIE WATKINS Music — K O M A , Oklahoma City. Pianist. Melodies With Margie. STERNBERG, MAURICE ALLAN Music — WBAP, Fort Worth. Trumpet Player. White Swan Food Parade, Cosden Higher Octanes, Jamboree, William- son Dickie Garments Program. STRAUB, MAE Music — WFBM, Indianapolis. Piano. Piano Twins. STUDER, ALEXANDER (ALEXIS) Music — KSTP, St. Paul. Pian- ist, Organist. Clown Court, Knights of Note, Rhy- thmesque, Styles for Men Program, The Household For- um, Modern Musical Moods, Twilight Time, Hamm's Vars- ity Hour. — V — — T TAYLOR, HARRY RUSSELL Music — WIBX, Utica. Pianist. Major Bowes Amateur Hour CBS, Chrysler Program. TERRY, MARGARET HUGHSTON Music — WFAA. Dallas, Pian- ist. Pepper Cadets. TURNER, JACK (HAPPY) C. Music — N B C . Pianist. Turns Program, Louisville Gas and Electric Co. Program. VINCENT, LARRY Music — WCAU, Philadelphia. Pianist. The Personality of Song and Piano, Graham-Paige Program. — w — WALTERS, WILLIAM FRANCIS Music — WIBX, Utica. Pianist. Gas and Electric Program, Linger Awhile. WAYNE, SHIRLEY Music — WOWO-WGL, Fort Wayne. Violinist, Clarinetist. WELLS, DON Music — WIBX, Utica. Pianist. WERNER, MARGUERITE Music — WXYZ, Detroit. Or- ganist. The Wishing Ring. Children's Theater of the Air MRN, Hour of Dreams. WHIPPLE, DOC Music — Organist, Pianist. Great Lakes Exposition Pro- grams CBS-MBS, I. J. Fox Program WTAM, Heinz Pro- gram WTAM. WHITE, BOB CLARENCE Music — KWTO, Springfield. Mo. Guitarist, Banjoist, Bass Violinist. Brownlows Program, Roxy's Hat Shop Program Hamlin's Wizard Oil Program Electrolux Program, Mont gomery Ward Program, Post al Life Insurance Co. Pro gram, Allis-Chalmers Pro- gram. WHITE, LEW Music — Organist. CBS, Cook's Travelogues NBC, Magic Key Guest NBC, Dale Carnegie WOR, Symphony of Creation. Betty Moore Triangle Club NBC, Phil Cook CBS, Lone Ranger NBC. WOOD, RUSSELL ALBERT Music — WXYZ, Detroit. Pian- ist. Hi-Speed Program MRN. WRIGHT, KEN Music — WKY, Oklahoma City. Organist. 624 Novelty Talent * * AND ITS ACTIVITIES DURING 1937 "Never meddle with actors, for they are a favored class . . . Remember that, as they are merry folk who give pleasure, everyone favors and protects them." — Cervantes. Key to Network Affiliation Abbreviations CBS — Columbia Broadcasting System; CN — Colonial Network; DLN — Don Lee Network; IN — Intercity Network; MBS — Mutual Broadcasting System; MN — Michigan Network; NBC — National Broadcasting Company; TQN — Texas Quality Network; YN — Yankee Network. B BALLS, BURT Talent — Tell Sisters and Burt Balus. Magic Washer Pro- gram KYW. BERRY, ANN SMITH Talent — WFAA, Dallas. Mrs. Tucker's Smile Program. BLRKHART, OLIVER Talent — WHO, Des Moines. Bird and Animal Imitator. BYRON, BOB Talent — CBS, New York. — c — CHRISTINE (MISS) Talent — WLS, Chicago. Yodeler. CLYDE, WILSON CAROL Talent — KWTO - KGBX, Springfield, Mo. Union Stock- yards Co. Program, Song King Furniture Co. Program, Hamlin's Wizard Oil Pro- gram, Sterling Insurance Co. Program, Allis-Chalmers Pro- gram, Spelling Bee, Malto Meal Program, Flexo-Glass Program, Montgomery Ward Program, Sears Roebuck Pro- gram. COLLINS, LOUISE Talent — Uncle Pete and Louise. Vocalist and Violinist. Friendly Songs for Friendly People WNEW-WAAT. THE COLORADO RANGERS Talent — KLZ, Denver. Staff Hillbilly Unit. COOK, LOIS AND JOE Talent — KFBI, Abilene. In- strumentalists and Vocalists. COUSIN EMMY AND HER BAND Talent — Hillbilly Music. Pinex Co. Program WWVA, Index Jewelry Co. Program WWVA- WHAS. CRENSHAW, JOSEPH ELMER Talent — Hyral Dentifrice Co. Program WFAA. — D — DRULEY, JACK A. Talent — Member of Radio Rogues, vocal trio, Victor Furniture Co. Program WFBM, Sustaining WFBM. — E — ELLIOTT, MOSEL MATTIE Talent — Whistler. Jamboree NBC, Treasurer Gold Pro- gram WFAA, Sustaining KPRC. — F — FEIBEL, FRED Talent — Organ Reveille CBS, Phil Cook's Almanac CBS, Pontiac Program CBS, Lucky Strike Program CBS, Big Sis- ter CBS, Ted Malone's Be- tween the Bookends CBS, True Story Court of Human Relations NBC. THE FIVE ACES Talent — KWKH, Shreveport. Sterling Casualty Insurance Co. Program. FOUR INK SPOTS Talent — Quartet. Sinclair Minstrel Show Guests NBC. Gunther Beer Program, Alaga Syrup Program, Fairy Soap Program, Good Time Society NBC. PHASER, GEORGE RICHARD Talent — Pianist and Director of the Duke Melodiers, Duke Power Co. Program WBIG. FRASER, ROBERT JACOB Talent — WIP, Philadelphia, WDAS-Philadelphia, WKOK- Sunbury, WGAL-Lancaster. FREELAND, BEVERLY Talent — Girls' Quartette, Four Stars CBS, Philip Morris Pro- grams NBC-CBS, Heinz Maga- zine of the Air CBS, Chester- field Program CBS, Echoes of New York NBC. FREEMAN, ROY Talent — Hamlin's Wizard Oil Program WJJD-WHAM-WJR- WWL-WTIC. G — GLOYNE, RICHARD FEATHERSTONE Talent — KFAB-KFOR, Lin- coln. Musical Director-Libra- rian. Pianist-Accordionist. GOEBEL, GEORGIE Talent — WDOD, Chattanooga. Singer and Guitarist. GOLDEN GATES JUBILEE QUARTET Talent — WBT, Charlotte. Southern Radio Corp. Pro- — H — HAKANSON, WALTER Talent — KLZ, Denver. Early Risers' Club. HANKS, EVERETT N. Talent — Member of Radio Rogues, vocal trio, Victor Furniture Co. Program WFBM, Sustaining WFBM. 625 HARDE, MARGE Talent — Organist, Dixie Melo- dies WBIG. HARRISS, JOHN Talent — WBIG, Greensboro. Revolution Ramblers, Carolina Jamboree. HARTORD, TAYLOR C. Talent — WJJD, Chicago, Sup- pertime Frolic. HOOSIER HOT SHOTS Talent — National Barn Dance NBC. J JOLLY COWBOYS Talent — KVOO, Tulsa. Novelty Trio, Sunday After- noon Social, Shannon Sham- rocks, Staff Frolic. — K — THE KASPER SISTERS Talent — WDOD, Chattanooga. Harmony Team with Guitar and Comedy. — L — LAWSON SISTERS Talent — Westing-house Dealers Program KDKA. LOWELL, TENNIS FAY Talent — KWTO - KGBX, Spring-field, Mo. Union Stock- yards Co. Program, Hamlin's Wizard Oil Program, Song- Kings Furniture Co. Program, Sterling Insurance Co. Pro- gram, Allis-Chalmers Pro- gram. — M — MANNERS, ZEKE Talent — Hillbilly Music NBC, WMCA, WNEW, CBS. MANUEL AND WILLIAMSON HARPSICHORD ENSEMBLE Talent — NBC. Instrumental- ists. Past Masters. MARTIN, PETE Talent — Xylophonist-Vibra- phonist. Duke Power Co. Pro- gram WBT, Brown and Wil- liamson Co. Program WBT, Novelteers. MODERN MOUNTAINEERS Talent — KWKH, Shreveport. Hill Billy Band. Service Life Insurance Co. Program. MOLINO SISTERS Talent — Kellogg Program Guest NBC, Cassandra's Pro- gram KNX, Fiesta KNX. MONROE BROTHERS Talent — WPTF, Raleigh. Hill- billy duet. SHEETS MORRIS AND HIS BAND Talent — WHAS Louisville. Hillbilly Music. MUNDELEIN COLLEGE VERSE SPEAKING CHOIR Talent — NBC Choir. Chicago Symphonic Hour, Choral Voices, RCA Magic Key Pro- gram Guest. THE MURRAY SISTERS Talent — CKLW, Windsor, Ont. Cowgirl Team with Guitar. — N — NELSON, SALLY JO Talent — MBS. Staff artist. Chevrolet Program CBS. NOVELIERES, THE Talent — KFJB, Marshalltown. Instrumentalists and Singers. © OTTO AND THE NOVELODEONS Talent — Vocalists, Instrumen- talists. Alka-Seltzer National Barn Dance NBC. OWEN SISTERS, THE Talent — WLW, Cincinnati. In- strumentalists. P PRESTON, LOONEY (LEW) LYLE Talent — Georgie Porgie Cere- al Co. Program WWVA, Hyral Dentifrice Co. Program WFAA. SWENY PROSSERS HONOLULU STROLLERS Talent — Big Yank Program WBT, General Electric Pro- gram WBT, Pendleton Distrib- uting Co. Program WBT. — R — RAINES, S. E. Talent — Uncle Pete and Louise. Vocalist and Guitarist. Friendly Songs for Friendly People WNEW-WAAT. THE RANGE RIDERS Talent — Hill Billy Instrumen- talists KWKH. ROBB, GLENN LEROY Talent — KWTO-KGBX Spring- field, Mo. Union Stockyards Co. Program, Allis-Chalmers Program, Malto Meal Pro- gram, Hamlin's Wizard Oil Program. ROBISON, CARSON Talent — Carson Robison and His Buckaroos MBS. — s — SALT AND PEANUTS Talent — WHAS Louisville. Folk Songs and Mountain Bal- lads. SCHNEIDER, FRANCIS L. Talent — WFBM, Indianapolis. Radio Rogues Vocal Trio. GORDON SIZEMORE AND LITTLE BETTY Talent — WHAS, Louisville. Mountain Ballad Vocalists. Early Morning Jamboree. GLAD AND WOODY SMITH Talent — KMBC. Kansas City, Mo. North-Mehornay Program. 626 SOUTHLAND SINGERS Talent — WPTF, Raleigh. Caro- lina Sales Corp. Program. THE SUNSHINE BOYS Talent — KWKH, Shreveport. String Instrumentalists (Hill Billy Music) . Mother's Home Life Magazine Program, Con- solidated Drug Trade Products Program, Gulfspray Program, Ford Dealer Program. SUNSHINE SUE AND HER ROCK CREEK RANGERS Talent — WHAS, Louisville. Early Morning Jamboree. SWINGBILLIES Talent — WPTF, Raleigh. Blackwood's Inc. of Raleigh Program. — T — TELL SISTERS Talent — Tell Sisters and Burt Balus. Magic Washer Pro- gram KYW. THE TEXAS RANGERS Talent — WHAS, Louisville. Early Morning Jamboree. THOMPSON, ODIE (SHORTY) Talent — Montana Ranch Hands KANS, Gardner Nurs- ery Program WTAD, Odie and Sue KGBX, Sears, Roebuck Program KWTO, National Ad- vertising and Sales Co. Pro- gram KWTO, Greater Ozarks Farm and Home Hour KWTO, Quinnbarry Coffee Co. Pro- gram KWTO. THOMPSON, OLIVE (MON- TANA SUE) Talent — Montana Ranch Hands KANS, Gardner Nurs- ery Program WTAD, Odie and Sue KGBX, Sears, Roebuck Program KWTO, National Ad- vertising and Sales Co. Pro- gram KWTO, Greater Ozarks Farm and Home Hour KWTO, Quinnbarry Coffee Co. Pro- gram KWTO. u — UNCLE HENRY'S ORIGINAL KENTUCKY MOUN- TAINEERS Talent — WHAS Louisville. — w — WHITE, LYDIA Talent — KVOO, Tulsa. Organ- ist Port of Poets, Organ Mo- ments, South American Echoes. WHITNEY ENSEMBLE Talent — NBC. Instrumental- ists. Whitney Ensemble. WOOD, ELOIS Talent — KVOO, Tulsa. Sun- day Afternoon Social, Staff Frolic. WRIGHT, JASPER (JAKE) PAUL Talent — Hyral Dentifrice Co. Program WFAA. Announcers *AJV» THEIR WORK A DURING 1937 ?{ tflt is far better to know something about everything than to know all about one thing. Universality is the best" — Pascal. Key to Network Affiliation Abbreviations CBS — Columbia Broadcasting System; CN — Colonial Network; DLN — Don Lee Network; IN — Intercity Network; MBS — Mutual Broadcasting System; MN — Michigan Network; NBC — National Broadcasting Company; TQN — Texas Quality Network; YN — Yankee Network. — A — ACKLEY, J. HOWARD Announcer — W O W O and WGL, Fort Wayne, Ind. Chief Announcer. ACOSTA, MARIO Announcer — WPRA, Mayaguez, P. R. Chief Announcer. ADAMS, BILL Announcer — CJCA, Edmonton; KGW and KEX, Portland. ALBURTY, BOB Announcer — WHBQ, Mem- phis. ALDERMAN, JAMES S. Announcer — W F A A, Dallas. Armco Band Broadcast NBC, Foley's Honey and Tar Top 0: Morning- Program WLW Line. ALEXANDER, JOHN Announcer — KGNF, North Platte, Neb. Chief An- nouncer. A LI OKI), DALE Announcer — KARK, Little Rock, Arkansas. ALLEN, HERB Announcer — KFRC, San Fran- cisco. ALLEN, REGINALD ALFRED Announcer — WBT, Charlotte. Esso Reporter, Women's News Review. ALLEN, SPENCER Announcer — KOAM, Pitts- Imii-_ Kan. Chief Announcer. ALL JIM Ann uncer — KMOX. St. Louis. ALTAIAN, CANTOR JACOB Announcer — WLTH, Brook- lyn, AMMAN DDK Ann uncer — WJDX. Jackson, Miss. AMOS, FRED Announcer — KGHF. Pueblo, Colo. Chief Announcer. AN DAL. JACK Announcer — KGHL, Billings, Mont. ANDERSON. ARTHUR Announcer — KTAR, Phoenix. ANDERSON, BOB Announcer — KRLC, Lewiston, Idaho. Chief Announcer. ANDERSON, EDWARD Announcer — WQDM, St. Al- bans, Vt. Chief Announcer. ANDERSON, RAY Announcer — WHBF, Rock Is- land, 111. ANDERSON, RICHARD HAHNEN Announcer — WHO, Des Moines. ANDERSON, SHELDON Announcer — KTKC, Visalia, Cal. Chief Announcer. ANDREWS, TED Announcer — KWKH, Shreve- port. ANDREWS, T. A. Announcer — WEMP, Milwau- kee. ANGELL, J. HERBERT Announcer — KQV, Pittsburgh, Chief Announcer. ANGELO, ED Announcer — WNAD, Norman, Okla. ANTHONY, ALLAN Announcer — KWK, St. Louis. Chief Announcer. ANTHONY, VINCENT Announcer — WCNW, Brook- lyn. Chief Announcer. ARMSTRONG, DALE Announcer — KFAC, Los An- geles. ARMSTRONG, ROBERT Announcer — WAIR, Winston- Salem. N. C. ARTHT R. DOUGLAS Announcer — W N E W , New fork. Dawn Patrol, Pigskin on Parade, King Arthur's Court, ARTHUR, GERARD Announcer — CBM and CBF. Montreal. ARTHUR, HARRY Announcer — W S M B , New Orleans. ASH. KENNETH DONALD Announcer — WIBX, Utica. ASSANTE, FRANK J. Announcer— WVFW, Brook- is i AUSTIN, JOHN LEE Announcer — Chesterfield Pro- gram CBS. AUTELS, VAN DES Announcer — KTSM, El Paso. AVERY, MARTIN B. Announcer — WLNH, Laconia, N. H. AYLEN, ERIC Announcer — C J A T , Trail, B. C. AYOOB, K. Announcer — WABI, Bangor. — B — BAICHLY, HOWARD Announcer — KFXM, San Bern- ardino. Chief Announcer. BALLOU, CHARLES Announcer — WSVA, Harrison- burg, Va. BANKS, DAVID Announcer — WTJS, Jackson, Tenn. BANTA, DEAN Announcer — KWG, Stockton, Cal. Chief Announcer. BARRIE, CLYDE Announcer — Americana CBS. BARRY, CHARLES Announcer — W M A L and WRC, Washington, D. C. BARRY, NORMAN Announcer — NBC. Walter Winchell Program, Louis Arm- strong Program, Amos 'n' Andy, First Nighter, Welch Grape Juice Presents Irene Rich, Young Hickory, Don Winslow ol the Navy, Tom Mix Straight Shooters, NBC Minstrels. NBC Nite Club, special Events. BARTMANN, WERNER J. Announcer — CROC, Hamilton, Out. Chief Announcer. BARUCH, ANDRE A n n o u n <• e r — CBS. Lucky Strike Hit 1' a r a d e , Kate Smith Hour. The News Pa- rade with Edwin C. Hill. BASCH, FKANKIE Announcer — W M C A , New Fork, special Events. 627 BATES, RICHARD Announcer — WORL, Boston. Chief Announcer. BATEY, HUBERT Annoiuicer — WGPC, Albany, Ga. Chief Announcer. BAUGHMAN, ELMER Announcer — WCKY, Cincin- nati. BAXTER, C. C. Announcer — KFPL, Dublin, Texas. Chief Announcer. BAXTER, HOWARD Announcer — KGFW, Kearney, Neb. BAYEUR, ROLLAND Announcer — CHLT, Sher- brooke, Que. Chief Announcer. BAYLES, EDDIE Announcer — WHDF, Calumet, Mich. BEADLES, J. ROBERT Announcer — WRVA, Rich- mond. Chief Announcer. BECK, LESLIE Announcer — KTOK, Oklahoma City. Chief Announcer. BECK, WALTER JARVIS Announcer — KOMA, Okla- homa City. BECKER, BOB Announcer — WAAT, Jersey City. BEDELL, A. DOUGLAS Announcer — WCAP, Asbury Park, N. J. BEGHOLD, KEN Announcer — WCPO, Cincin- nati. Chief Announcer. BELFI, CHARLES Announcer — KABC, San An- tonio. Chief Announcer. BELL, HOWARD R. Announcer- — KRKD, Los An- geles. Chief Announcer. BELL, TED Announcer — KRSC, Seattle. Chief Announcer. BELLI, NERI Announcer — W B N X , New York. BENCE, ROBERT Announcer — KFRC, San Fran- cisco. Chief Announcer. BENDER, LEONA Announcer — WOAI, San An- tonio. BENNETT, B. E. Announcer — KUMA, Yuma, Ariz. Chief Announcer. BENNETT, JACKSON Announcer — WEBQ, Harris- burg1, 111. Chief Announcer. BENNETT, LOU Announcer — WMBS, Union- town, Pa. Chief Announcer. BENTLEY, SPENCER Announcer — Pepper Young-' s Family NBC. BENTLY, BOB Announcer — WCPO, Cincin- nati. BERRY, JAMES G. Announcer — KFWB, Holly- wood. BERTHOLF, DEL Announcer — KWSC, Pullman, Wash. Chief Announcer. BEZOFF, BEN Announcer — WKY, Oklahoma City. Inquiring- Reporter, Musing- Time, Two Keyboards and Console. BIEBL, LESLIE F. Announcer — WPTF, Raleigh. BIGLER, LYNN Announcer — KGKL, San Angelo, Texas. Chief An- nouncer. BILL, EMIL Announcer — WMBD, Peoria, 111. Farm News. BISHOP, A. J. Announcer — KLCN, Blythe- ville, Ark. Chief Announcer. BJORN, MERLE Announcer — KDLR, Devils Lake, N. D. Chief Announcer. BLACKBURN, SAM Announcer — KVSO, Ardmore, Okla. BLAIR, FRANK Announcer — WFBC, Green- ville, S. C. Chief Announcer. BLAKELY, CLINT Announeer — WBIG, Greens- boro. Country Church of Hollywood, Monticello Party Line, Burlington Parade, Phyl Coe Radio Mysteries, Gossip- ing- with Mary Jane, Bigelow Melody Weavers, Miller's Four Tigers. BLANCHARD, TOMMY Announcer — WCBS, Spring- field, 111. BLOCK, MARTIN Announcer — WNEW, New York. Master of Ceremonies in Make Believe Ballroom. BOLAND, JOE Announcer — WFAM and WSBT, South Bend, Ind. BOLLS, F. E. Announcer — KELD, El Dora- do, Ark. cZAndre ^Baruch j*** ■ announcer ' ^ Hit Parade Kate Smith Hour fm. DecatUT, now NKS, JOHN Am Port Will lam. Chiel knnoum DB \K» . JOHN Snr,.,: i,,. KGNO I \> ( Ami".'. DUDLEY, J. Announcer — WGBB, Freeport, N. Y. Chief Announcer. DUDLEY, JIMMY Announcer — WJJD, Chicago. DUHAMEL, GILLES Announcer — CKCV, Quebec. Chief Announcer. DUMM, K. W. Announcer — KSFO, San Fran- cisco. Special Events. DUNCAN, PAUL Announcer — KVSO, Ardmore, Okla. Chief Announcer. DUNLAP, Edwin Announcer — WCAL, North- field, Minn. DUNNING, HARLAN Announcer — KGMB, Honolulu. DUNPHY, DON Announcer — WINS, New York. DUNPHY, MARY JANE Announcer — WCKY, Cincin- nati. DUPRE, HENRY Announcer — WWL, New Or- DURHAM, ART Announcer — WCBS, Spring- field, 111. DURKIN, SHERWOOD Announcer — KHBG, Okmulgee, Okla. Chief Announcer. DWYER, DANIEL Announcer — WSYR, Syracuse. DYAL, BOB Announcer — KIT, Yakima, Wash. Chief Announcer. DYER, BILL Announcer — WCAU, Philadel- phia. — E — EASTMAN, NORA Announcer — WMPC, Lapeer, Mich. Chief Announcer. EDWARD, ARTHUR WILSON Announcer — KOL, Seattle. Chief Announcer. EDWARDS, CHARLOTTE Announcer — WHEC, Roches- ter, N. Y. EGNOR, NATE Announcer — WJBL, Decatur, 111. Chief Announcer. ELIOTT, BILL Announcer — WICC, Bridge- port. ELLERS, RICHARD Announcer — KGO and KPO, San Francisco. Chief An- nouncer. ELLIOTT, LARRY Announcer — WJSV, Washing- ton, D. C. Chief Announcer. ELLIOTT, W. WENDELL Announcer — KSAL, Salina, Kan. Chief Announcer. ELLIS, CAROLINE Announcer — KMBC, Kansas City, Mo. ELLSWORTH, SHERRILL Announcer — KIDW, Lamar, Colo. ELSON, BOB Announcer — WGN, Chicago. ENGLE, HOLLAND Announcer — WCFL, Chicago. Chief Announcer. ERICK, ROLF Announcer — Gang Busters, CBS. ERICKSON, WILLIAM Announcer — KGMB, Hono- lulu. ESCHEN, FRANK Announcer — KSD, St. Louis. ESCUDIER, BOB Announcer — KVOL, Lafayette, La. EVANS, DON Announcer — KANS, Wichita. EVANS, G. H. Announcer — WFEA, Man- chester, N. H. Chief An- nouncer. EVANS, JONES Announcer — WBAX, Wilkes- EVANS, JOE WILLIAM Announce r — KWTO and KGBX, Springfield, Mo. EVANS, V. G. Announcer — KALB, Alex- andria, La. Chief Announcer. — F — FAGAN, HOWELL Announcer — WJRD, Tusca- loosa, Ala. FAILOR, DICK Announcer — WCAZ, Carthage, 111. Chief Announcer. FAIRWEATHER, GORDON Announcer — CKWX, Van- couver. FALCONNIER, HARNOLD Announcer — WSUN, St. Petersburg, Fla. FARNUM, WILLARD Announcer — WEMP, Milwau- kee. FARR, FLOYD Announcer — KDYL, Salt Lake City. FARREL, JACKIE Announcer — WAAT, Jersey City. FARRINGTON, FIELDEN Announcer — WXYZ, Detroit. Green Hornet MRN, Man on Street Broadcast ; Remote Dance Programs. FAUST, ART Announcer — KOIL, Omaha. FEAGIN, ROBERT R. Announcer — WTOC, Savan- nah. FELLY, EVELYN M. Announcer — CKPC, Brant- ford, Ont. FERGUSON, HUGH F. Announcer — WFMD, Fred- erick, Md. FIELDS, ORVILLE Announcer — WPAY, Ports- mouth, Ohio. Chief An- nouncer. FINCH, HOWARD K. Announcer — WJIM, Lansing, Mich. FINCH, J. E. Announcer — KVOD, Denver. Chief Announcer. FINLEY, STUART Announcer — WALR, Zanes- ville, Ohio. Chief Announcer. FISHER, BENNETT Announcer — KOMO and KJR, Seattle. Chief Announcer. FITZGIBBONS, JOHN M. Announcer — W S A R , Fall River, Mass. FITZPATRICK, JACK L. Announcer — KLZ, Denver. FLEISHER, NATHAN Announcer — WDAS, Philadel- phia. FLEMING, B. A. Announcer — KDFN, Casper Wyo. FLEMING, JAMES Announcer — WGN, Chicago. 632 FLEMING, WILLIAM Announcer — KWYO, Sheri- dan, Wyo. FLANNERY, HARRY W. Announcer — KMOX, St Louis. FOERSTER, WILLIAM CHARLES Announcer — W B N X , New York City. FOLL, CHARLES Announcer — KYOS, Merced, Cal. Chief Announcer. FORBES, DON Announcer — KNX, Los An- geles CBS. Listerine Program, Tussy-Hawaiian Moon, Nash Motors Program, Gold Medal Hour. Music From Hollywood, Western Home, Split Seconds In History, Diary of a Music Lover, Columbia Church of the Air, Grand Coulee Dam Aerial Description. FOSTER, CARROLL B. Announcer — KFPY, Spokane. FOSTER, J. Announcer — WCHS, Charles- ton, W. Va. Chief Announcer. FOSTER, THOMAS FREDERICK Announcer — WRUF, Gaines- ville. FOWLKES, ROSSER JR. Announcer — WBTM, Dan- ville, Va. FOX, MYRON Announcer — KDYL, Salt Lake City. FRANK, WALTER Announcer — WCBA and WSAN, Allentown, Pa. FRANKLIN, O. Announcer — KGKB, Tyler, Tex. Chief Announcer. FREAR, ROBERT Announcer — WCAD, Canton, N. Y. Chief Announcer. FREDRICKS, PAT Announcer — WDWS, Cham- paign, 111. Chief Announcer. FREEMAN, GENE Announcer — K T W, Seattle. Chief Announcer. FREEMAN, PAT Announcer — CFAC, Calgary, Al. Chief Announcer. FRIEND, J. P. Announcer — K L C N, Blythe- ville, Ark. FROSCH, BILL Announcer — W IRE, Indian- apolis. FROST, PAUL Announcer — CKTB, St. Cath- erines, Ont. Chief Announcer. FULKS, CLARK Announcer — WACO, Waco, Texas. Chief Announcer. FUNNEMARK, EDWARD Announcer — WCAL, North- field, Minn. GALLAHER, EDDIE Announcer — K T U L , Tulsa. Chief Announcer. GAMBLE, RON Announcer — WHIO, Dayton. (JARDINER, DONALD Annoiincer — WAIR, Winston Salem, N. C. Chief Announcer. (JARRIGUS, FREDERICK Announcer — WHDH, Boston. Chief Announcer. GATLIN, MAURICE B. Announcer — WBNO, New Or- leans. Political Comments. GAY, CAROL Announcer — KMOX, St. Louis. GAYLORD, CHESTER Announcer — W TAG, Worces- ter, Mass. Chief Announcer. GAYMAN, VAUGHN Announcer — WKBB, Dubuque, Iowa. Chief Announcer. GEEHAN, JERRY Announcer — K V I . Tacoma, Wash. GENSEL, CARL Announcer — WXYZ. Detroit. WPA Detroit Symphony Or- chestra, Eastwood Gardens Or- chestra. GENTILE, JOE Announcer — CKLW, Windsor. Chief Announcer. GEORGE, CARL Announcer — WGAR, Cleveland. Chief Announcer. GERARD, PAUL Announcer — WEDC, Chicago. Chief Announcer. GIBSON, MRS, ERICK Announcer — KPLC, Lake Charles, La. GILBERT, AL. Announcer — WIBA, Madison, Wis. GLADSTONE, HENRY Announcer — Ida Bailey Allen's Homemakers WHN, The Life of Mary Sothern WLW-WHN. GLENN, BOB Announcer — KHBC, Hilo, Ha- waii. Chief Announcer. GLOYNE, RICHARD FEATHER- STONE Announcer — KFAB-KFOR, Lincoln. GLUNS, R. H. JR. Announcer — CBW, Windsor. GODFREY, ARTHUR Announcer — WJSV, Washing- ton, D. C. Master of Cere- monies. GODWIN, CHARLES WILLIAM Announcer — U. S. Army Band Programs CBS, U. S. Navy Band Programs CBS, U. S. Cabinet Series CBS, Musical Cartoons MBS, Studies in Con- trast MBS. GOHRING, RUSSELL Announcer — W S P D. Toledo. Chief Announcer. GOLDMAN, PAUL Announcer — W J B O , Baton Rouge. Chief Announcer. GOLDEN, VIRGINIA Announcer — W C K Y , Cincin- nati. GOLDER, HARRY Announcer — W X Y Z, Detroit. Sunrise Breakfast Club, Ann Worth MRN. GODSMITH, LEE Announcer — W C K Y , Cincin- nati. Chief Announcer. GOODWIN, BILL Announcer — C a m e 1 Caravan CBS, Sunkistime. GRAHAM, FRED Announcer — KFEL, Denver. GRAHAM, GORDON Announcer — OBS. GRAINGER, JACK Announce- CKCW, Monet on, N. B. GRANT, BRICK Announcer — WJBC, Blooming- ton, 111. Chief Announcer. GRANT, H. J. Announcer — W ALA, Mobile, Alabama. Chief Announcer. GRANT, PETER Announcer — WLW and WSAI, Cincinnati. Chief Announcer. GRANT, TAYLOR Announcer — WCAU, Philadel- phia. GRAUER, BEN Announcer — Your Hit Parade CBS-NBC, Magic Key NBC, Rippling Rhythm Revue NBC, Walter W i n c h e 1 1 Program NBC. GREB, LARRY Announcer — WEMP, Milwau- kee. GREEN, WILLIAM Announcer — WNAD, Norman, Old a. GREENE, ROSALINE Announce r — The Hour of Charm NBC. GREENLAW, SHERWIN Announcer — WLNH, Laconia, N. H. Chief Announcer. GREENLEE, FRED Announcer — K M A , Shenan- doah, Iowa. Chief Announcer. GREGORY, C. B., JR. Announcer — K FPL, Dublin, Texas. GREGORY, DOC Announcer — WABI, Bangor. GRIER, HARRY Announcer — KTRH, Houston. GRIFFIN, BOBBY Announcer — WHO, D e s Moines. Virginia Dare Pro- grams, Old and New, Sunset Corners Frolic. GRIFFITH, LESTER LEE Announcer — NBC. The Story of Mary Marlin, Dan Harding's Wife, Girl Alone, There Was a Woman, Court of Kitchen Relations, Tom Mix Straight Shooters, American Medical Association Program, Young Hickory. GRISWOLD, WALTER PRICE Announcer — WIBX, Utica. GRIZZARD, TED Announcer — WLAP, Lexing- ton, Ky. Chief Announcer. GROBE, AL Announcer — WINS, New York. GUEST, J. EDGAR Announcer — CKCL, Toronto. Chief Announcer. GUILD, AL Announcer — WIBX, Utica, N. Y. Chief Announcer. GUNN, GEORGE Announcer — WMAL and WRC, Washington, D. C. GUSTOFSEN, LELAND Announcer — KGFW, Kearney, Nebr. Chief Announcer. (iUYE, WRAY Announcer — KLAH. Carlsbad, N. M. Chief Announcer. — H — HASSE, WALTER Announcer — WDRC, Hartford, Conn. Chief Announcer, 1IA( RETT, JOHN W. Announcer — WOWO-WGL, Fori Wayne. Man In the Streel Program, Billboard of the Air. Tri-Topics in the News, Home Folk's Frolic, Out i>l Hounds. 633 HAID, "DUTCH" Announcer — WLEU, Erie. HAIGHT, A. H. Announcer - — WELL, Battle Creek. Chief Announcer. HALE, ALAN Announcer — WISN, Milwau- kee. HALE, CECIL Announcer — W F A A , Dallas. Early Birds, Evelyn and the Rhythm Rowdies, Morning- song, Melody Souvenirs TQN. Songs to Remember TQN, Gail Northe Program TQN, Captain Jolly and Crew TQN, Good Old Timers, Mary Lane Kitchen, Honeyouth Time, Sledges Hap- py Workers, Rambling Cow- boys TQN. HALL, EDWARD B. Announcer — WBZ and WBZA, Boston. HALL, HARRY Announcer — K F W B. Holly- wood, Chief Announcer. HALL, RADCLIFFE Announcer — W G Y, Schenec- tady. HALL, SAMUEL Announcer — W A F G, Dothan, Alabama. Chief Announcer. HALPERN, D. H. Announcer — W B R Y, Water- bury, Conn. Chief Announcer. HALPIN, JOSEPHINE Announcer — KMOX, St. Louis. HAMBLY, M. DONALD Announcer — KRE, Berkeley, Calif. Chief Announcer. HAMMER, JOE Announcer — KFPW, Fort Smith, Ark. HANLON, TOM Announcer — K N X, Los An- geles. HANSEN, CLIFFE Announcer — K R K O, Everett, Wash. Chief Announcer. HASE, EDWARD W. Announcer — WCHV, Charlot- tesville, Va. Chief Announcer. HASEL, JOE Announcer — WNYC, New York. HASSELL, W. G. Announcer — C K C D , Van- couver, Chief Announcer. HARDEN, FRANK Announcer — WFTC, Kinston, N. C. Chief Announcer. HARDING, WILLIAM Announcer — WINS, New York. Chief Announcer. HARRINGTON, JACK Announcer — K F D M , Beau- mont, Tex. Chief Announcer. HARRIS, BOB H. Announcer — WARD, Brook- lyn-WE VD, New York. Madi- son Loan Program WMCA. Finlay Straus News WMCA. Home Social Program WMCA. HARRIS, LESLIE Announcer — W QAM, Miami. Special Events. HART, MAURICE Announcer — W A A T, Jersey City. Chief Announcer. HARVEY, WALTER Announcer — WA AH. Boston. IIATT1K. WOODKOW Announcer - W .1 H 0 , Baton Rouge. HAWKINS. DONALD V. Announcer — WEAU, E a u Claire-KSTP, St. Paul. HAYES, PAT Announcer — KPQ, Wenatehee, Wash. Chief Announcer. HEAD, I. R. Announcer — KRQA, Santa Fe. Chief Announcer. HEADRICK, EARL Announcer — KSLM, Salem, Ore. HEFFERNAN, W. P. Announcer — WBTM, Danville, Va. Chief Announcer. HEIMLICH, W. F. Announcer — W O S U , Colum- bus. Chief Announcer. HEISS, ROBERT Announcer — WTM J, Milwau- kee. Chief Announcer. HELMS, SHELLEY Announcer — WSFA, Mont- gomery, Alabama. HENDERSON, BROOKS Announcer — KSTP, St. Paul- Minneapolis. Winter Carnival NBC, Royal Gelatin Hour Guest NBC, On the Scene, Uni- versity Farm School Programs, Inland Coal Co. Programs. HENDRICKSON, ERNEST Announcer — WGCU, Mandan, N. D. Chief Announcer. HENDRIX, JAMES Announcer — W C O A, Pensa- cola, Fla. Chief Announcer. HENNESSEY, FRANK Announcer — KLRA, Little Rock, Arkansas. Chief An- nouncer. HERGET, JOSEPH Announcer — W B L K , Clarks- burg, W. Va. HERRIN, WELDON W. Announcer — W T O C, Savan- nah. Chief Announcer. HERSHEY, AARO Announcer — WOWO - WGL, Fort Wayne. Berghoff Gardens Program. HICKS, CHARLES G. Announcer — WSOC, Charlotte, N. C. Chief Announcer. HICKS, MORRIS Announcer — WIRE, Indian- apolis. Chief Announcer. HIESTAND, JOHN HALLAM Announcer — NBC. Hollywood in Person. Olsen & Johnson Program, Royal Gelatin Hour, Werner Janssen and Orchestra, Ozzie Nelson and Orchestra. HIGHTOWER, BILL Announcer — W F A A , Dallas, KTAT, Fort Worth, KFJZ, Fort Worth, KXYZ, Houston. HILDEBRAND, KEN Announcer — W J A S , Pitts- burgh. HILL, EVERETT G. Announcer — W CAP, Asbury Park, N, J. HILL, RUPERT Announcer — W CAP, Asbury Park, N. J. HINKEL, GEORGE WASHING- TON Announcer — Orkil Electric Co. Program WTIC. HIRONS, TED Announcer — WFLA, Clear- water, Fla. HODGES, PAUL Announcer — WHEF, Jackson, Miss. HODSON, GORDON Announcer — CKMO, Van- couver. Chief Announcer. HOHENSTEIN, HERMAN H. Announcer — KFUO, St. Louis. Chief Announcer. HOLBERT, GEORGE Announcer — KOKO, La Junta, Colorado. Chief Announcer. HOLDEN, JACK HAVILAND Announcer — Uncle Ezra NBC, National Barn Dance NBC, Keystone Party WLS, Murphy Jamboree WLS. HOLLAND, FRENCH HERSCHEL Announcer — KFBI, Abilene. HOLLEY, WAKEFIELD Announcer — K W K H, Shreve- port. The Homely Philoso- pher, The Quiet Observer, Memory Lane, Grits and Gravy. HOLLINGER, FIN Announcer — C J K L, Kirkland Lake, Ont. Chief Announcer. HOLLISTER, HERB Announcer — KANS, Wichita. HOLLY, DE B. Announcer — CHS J, St. John, N. B. Chief Announcer. HOLMES, LYALL Announcer — CJCA, Edmonton, Al. HOLTMAN, JOHN Announcer — NBC. Tom Mix Straight Shooters, Don Wins- low of the Navy, The Farm and Home Hour, Roy Shield Revue. HONODEL, DON Announcer — K H S L , Chico, Calif. Chief Announcer. CARLTON KaDELL ANNOUNCING "BIG TOWN" Edw. G. Robinson — Claire Trevor Rinso— CBS UNION OIL THRILLS"— NBC RADIO FOLK READ RADIO DAILY REGULARLY 634 HOOPER, JACK Announcer — W M B G , Rich- mond. Chief Announcer. HOPKINS, JOHN Announcer — KFJZ, Port Worth. HOPPER, RICHARD Announcer — W CAP, Asbury Park, N. J. Chief Announcer. HORN, BOB Announcer — WALR, Zanes- ville, O. HORN, ROBERT Announcer — WCAM, Camden, N. J. Chief Announcer. HOSS, DAVE Announcer — KORE, Eugene- KSLM, Salem - KGW - KEX, Portland. Special Events. HOUSH, MERLE Announcer — WLS, Chicago. HOXIE, DWIGHT Announcer — K S L M, Salem, Ore. Chief Announcer. HUDSON, TOM Announcer — KTSA, San An- tonio. HUESBY, LARRY Announcer — KMO, Tacoma. HUGHES, JOHN B. Announcer — KFRC, San Fran- cisco. HUGHES, JOHN WALLACE Announcer — KVOO, Tulsa. HULL, DICK Announcer — WOI, Ames, Iowa. HUMBERT, E. P. Announcer — WTAW, College Station, Texas. HURD, JOE Announcer — W F D F , Flint, Mich. HURLBERT, EVELYN Announcer — KABR, Aberdeen, S. D. HURLEY, M. L. Announcer — K I D W, Lamar, Colorado. HURT, ZACK Announcer — KFJZ, Fort Worth. HUSSEY, TOM Announcer — WNAC, Boston. HUTCHISON, BILL Announcer — CKCW, Moncton, N. B. IRWIN, GEORGE Announcer — KEHE, Los An- geles. IRWIN, PHILIP RODERIC Announcer — KGW-KEX, Port- land. Standard Symphony. ISARAEL, FRANK Announcer — W J R D, Tusca- loosa, Alabama. IZZARD, WESLEY S. Announcer — KGNC, Amarillo, Texas. J JACKSON, FRANK Announcer — KGFF, Shawnee, Okla. Chief Announcer. JACKSON, GLEN Announcer — W L V A , Lynch- burg. Va. JACKSON, THOMAS Announcer — WCOA, Pensaco- la, Fla. JACOBS, TOM Announcer — KTRH, Houston. JAEGER, JOHN Announcer — W N E W , New York. Chief Announcer. JAMES, GLEN Announcer — WHBL, Sheboy- gan, Wis. Chief Announcer. JARZEBOWSKI, OCHRYMOWICZ Announcer — WBNX, New York. JAY, DICK Announcer — K I U N , Pecos, Texas. Chief Announcer. JAY, HARRY Announcer — WBLY, Lima, O. JEFFERIES, DAVID Announcer — WHDL. Olean, N. Y. Chief Announcer. JESSEE, RANDALL Announcer — KWOS, Jefferson City, Mo. Chief Announcer. JEWETT, H. C. JR. Announcer — KABR, Aberdeen, S. D. JOHNSON, ARVID Announcer — K R M D, James- town, N. D. Chief Announcer. JOHNSON, DAVID Announcer — W C A L, North- field, Minn. Chief Announcer. JOHNSON, T. W. Announcer — KGHL, Billings, Mont. Chief Announcer. JOHNSTON, MARVIN E. Announcer — K F X D, Nampa, Ida. Chief Announcer. JONES, KENNETH Announcer — KFDY, Brook- ings, S. D. JONES, ROY Announcer — WQDM, St. Al- bans, Vt. JORDAN, CORINNE Announcer — KSTP, St. Paul. Daily Messenger, Afternoon Edition. JORDAN, HARRY Announcer — KMO, Tacoma. Chief Announcer. JORY, WILLIAM Announcer — WMBC, Detroit. Chief Announcer. JOUBARNE, P. Announcer — C R C K , Quebec. Chief Announcer. JOY, RICHARD (DICK) W. Announcer — CBS. Good After- noon Neighbors, Kathryn Cra- vens' News Through a Wo- man's Eye, My Secret Ambi- tion, Thomas Conrad Sawyer Series JYSTAD, ADOLPH Announcer — KGCX.Wolf Point, Mont. — K — KaDELL, CARLTON Announcer — Chase and San- born Hour NBC. Chesterfield Program CBS, Amos 'n' Andy NBC. KALUSCHE, EARLE J. Announcer — W F A A , Dallas. Birdbrand Pan- Americans, Birdbrand Cowboys, Hone- youth Masquerade, Good Old Timers, Early Birds, Preston Trio, Roger Pryor Orchestra, Rambling Cowboys TQN, Hyral Smilers, Treasure Gold. KARN, BILL Announcer — K P D N, Pampa, Texas. Chief Announcer. KATZMEYER, REV. ROBERT Announcer — WSAY, Roches- ter, N. Y. Church News. KEATING, JACK Announcer — K F J I, Klamath Falls, Ore. Chief Announ >Rr. 635 KEECH, KELVIN Announcer — Billy and Betty NBC, Fireside Recitals NBC, Popeye, The Sailor CBS. KEEGAN, FRANK Announcer — K B T M, Jones- boro, Arkansas. Chief An- nouncer. KEEHN, NEAL Announcer — K M B C , Kansas City, Mo. Special Events. KEIRSEY, ALEX Announcer — W A P O , Chat- tanooga. Chief Announcer. KELLY, E. Announcer — C K C D, Vancou- ver. KENNARD, STEWARD Announcer — W F B R , Balti- more. Special Events. KENNEDY, KEN Announcer — W DAY, Fargo, N. D. Chief Announcer. KENT, DONALD Announcer — WMEX, Boston. KENYON, DOUGLASS MORROW Announcer — WBAP, Fort Worth. Buck Boy, Bob and Art. KENYON, J. A. Announcer — KOKO, La Junta, Colorado. KEPHART, WILLIAM MERLIN Announcer — NBC Concerts. KERR, DON Announcer — W M C A, New York. Master of Ceremonies. KERRIGAN, JACK H. Announcer — WHO, Des Moines. Crescent Hour of Mu- sic, Kentucky Club All-Star Revue. KERWOOD, ORIE Announcer — WNAX, Yankton, S. D. Chief Announcer. KIDDER, PATRICIA BURNS Announcer — KLZ, Denver. Virginia Shaw. KILLEM, J. W. Announcer — WSAU, Wausau, Wis. KILLICK, LAWRENCE "WHITEY" Announcer — WCAX, Burling- ton, Vt. KILPATRICK, REID F. Announcer — K E H E, Los An- KING, JEAN PAUL Announcer — Myrt and Marge CBS, On Broadway NBC, Gangbusters CBS, Floyd Gib- bons Your True Adventures CBS, The Voice of Experience NBC, The Lamp Lighter MBS, Palmolive Operettas CBS. KING, JOHN REED Announcer — Heinz Magazine of the Air CBS, Babe Ruth Sinclair Refining Co. Program CBS, Chrysler Football Parade CBS, Phil Cook's Morning Al- manac CBS, Mark Warnow's Blue Velvet Program CBS, Fels Naptha Program CBS. Fordham - Kellogg Football Broadcasts WINS. KING, MARGARET Announcer — K F R U , Colum- bia, Mo. KING, ROGER Announcer — KOMA, Oklaho- ma City. KIPP, HELEN Announcer — C H W K. Chilli- war-k, B. 0. KISTLEK, GLEASON Announcer — WHLB, Virginia, Minn. Chief Announcer. KIRBY, DURWARD Announcer — NBC. NBC Mins- trels, Don Winslow of the Navy, Harry Kogen and Or- chestra, Escorts and Betty, Tom Mix Straight Shooters, Four Vagabonds, Grant Park Concerts, RCA Victor Pro- gram, Look Magazine Pro- gram, Rival Dog Food Pro- gram, Promenade Concerts. Special Events. KIRBY, JIMMY Announcer — W R G A. Rome, Ga. Chief Announcer. KIRBY, ROBERT LEE Announcer — WBT, Charlotte. Special Events, Street Inter- views. KIRCHNER, CLAUDE HINDENBURG Announcer — NBC. Marck Weber Program. KIRKHAM, ART Announcer — KOIN, Portland, Ore. KIRKPATRICK, JESS Announcer — W G N , Chicago. Melodies from the Sky, Rhy- thm and Romance, On a Sun- day Afternoon, Curtain Time MBS, Rube Appleberry, 30 Minutes in Hollywood MBS. KLIMENT, BOB Announcer — WSAZ, Hunting- ton, W. Va. KLODE, FRANK Announcer — WEMP, Milwau- kee. KNAPP, TED Announcer — WAPO tanooga. KNEASS, DON Announcer — KIRO, Seattle — KFBK, Sacramento — KMJ, Fresno — KOIN, Portland — KGW-KEX, Portland. KNEHR, BILL Announcer — KRKO, Everett, Wash. KNIGHT, K. Announcer — W E X L, Royal Oak, Mich. Chief Announcer. KOSCH, PHIL Announcer — W F E A , Man- chester, N. H. KRAMER, HARRY Announcer — W N E W , New York. Special Events. KRAUSE, MARVIN Announcer — WKY, Oklahoma City. KREUGER, FRANK Announcer — WFAB, New York. Chief Announcer. KROEGER, BERRY Announcer — K F W B, Holly- wood. KROSS, RICHARD HARDING Announcer — WGES-WSBC- WCBD Chicago. Special Events. KUIIL, HILARY DENLEY Announcer — WOWO-WGL, Fort Wayne. Polly Pretends. KUYHENDALL, HARRY Announcer — W BIG, Greens- boro. Radio Reporter, Our Neighbors. LABHARI), EUEL Announcer — KFBK, Sacra- mento. Chief Announcer. Chat- LA BOUR, R. L. Announcer — WJJD, Chicago. Chief Announcer. LA FORCE, CHARLES Announcer — WEMP, Mil- waukee. Chief Announcer. LA FRANO, TONX Announcer — KDB, Santa Bar- bara, Calif. Chief Announcer. LAGERQUIST, RAY Announcer — WFEA, Man- chester, N. H. LAGO, JOSE Announcer — WPRA, Maya- guez, P. R. LAING, JOHN NOLTY Announcer — CBS. Staff. LAKE, J. B. Announcer — KFOR, Lincoln, Nebr. Chief Announcer. LALONDE, JOHN Announcer — CKAC, Montreal. LAMPEL, HAROLD Announcer — WCBA and WSAN, Allentown, Pa. LANCASTER, S. Announcer — CFRN, Edmon- ton, Al. Chief Announcer. LANGENHEIM, FRED Announcer — WNAC, Boston. LANTRY, HARRY Announcer — KHQ, Spokane. Chief Announcer. LASSEN, LEO Announcer — KRSC, Seattle. LATHAM, JACKSON Announcer — KXA, Seattle. Chief Announcer. LAUGHLIN, KEN Announcer — KFQD, Anchor- age. Chief Announcer. LAURIE, BILL Announcer — KONO, San An- tonio. Chief Announcer. LAUX, ED Announcer — WAAT, Jersey City. LAUX, FRANCE Announcer — KMOX, St. Louis. Chief Announcer. LAVALLE, GENE Announcer — WCLE and WHK, Cleveland. LAWDER, SAM Announcer — WRTD, Rich- mond^ Chief Announcer. LAWRENCE, JERRY Announcer — Coffee Club MBS, Gabriel Heatter News Com- mentary MBS, Strathmore Serenade MBS, Life Studies by Tom Powers MBS, Fa- mous Jury Trials MBS, Stan Lomax's Sport's Review MBS, Let's Visit MBS, Midnight in Manhattan MBS, Serenade to American Women MBS, The Listener Speaks MBS, Major Bowes' Capital Family CBS, Aunt Susan's* Sunday Morn- ing Party CBS, Columbia News Reporter CBS, Our American Neighbors CBS, Poets' Gold CBS, Romany Trail CBS, Songs by Doris Kerr CBS, Remote Wire Or- chestra Broadcasts CBS. LAWRENCE, MORTON (MORT) Announcer — Sleepy Hollow and Happy Valley Prog rains, WCAU-WOR. LKAVITT, BUD Announcer — WABT, Bangor. LE BLANC, J. L. Announcer — CJLS, Yarmouth, N. S. 636 LEE, J. C. Announcer Bernardino. LEE, H. W. Announcer- ton. N. C. KFXM, San -WMFD, Wilming- Chief Announcer. LEIDEVELT, JACK Announcer — WKBZ, Muske- gon, Mich. LEISURE, CLARENCE Announcer — KHSL, Chico, Calif. LELAND, CY Announcer — WBAP, Fort Worth. LE MOND, BOB Announcer — KEHE, Los An- geles. LE ROY, HARRY Announcer — KGGC, San Fran- cisco. Chief Announcer. LE SUEUR, PERC Announcer — CHML, Hamil- ton, Ont. LETSON, ED Announcer — KWBG, Hutchin- son, Kan. Chief Announcer. LEVERMAN, BILL Announcer — KRMD, Shreve- port, La. LEVINE, ALBERT Announcer — WCAM, Cam- den, N. J. LEWIS, DON Announcer — WSMB, New Orleans. LEWIS, JACK Announcer — KARK, Little Rock, Arkansas. Chief An- nouncer. LILES, MARDI Announcer — WFLA, Clear- water, Fla. Chief Announcer. LINDSAY, ART Announcer — KXRO, Aber- deen, Wash. LINDSAY, BERT Announcer — CFCL, Ogdens- burg, N. Y. Chief Announcer. LINK, LOUIS J. Announcer — WSUN, St. Petersburg, Fla. Chief An- nouncer. LINN, ART Announcer — KVI, Tacoma, Wash. LINN, MARTHA Announcer — Rhythm in the Air WMAQ, Teatime Varie- ties WMAQ, Music Circle WENR, Romance and Rhythm WMAQ, Morning Greetings, WMAQ, Court of Kitchen Relations WMAQ. LITTLE, GERALD Announcer — WJRD, Tusca- loosa, Alabama. Chief An- nouncer. LITTLE, JAMES B. Announcer — WPTF, Raleigh. LIVERMORE, MARK Annoimcer — WCAD, Canton, N. Y. LOBER, PAUL Announcer — WCAL, North- field, Minn. LOEB, O. W. Announcer — CJLS, Yarmouth, N. S. Chief Announcer. LOEB, TOM Announcer — WDNC, Durham, N. C. LOGAN, JACK Announcer — WJAS, Pitts- burgh. LONGSTREET, R. L. Announcer — WFMD, Frede- rick, Md. Chief Announcer. LONG WELL, ROBERT Announcer — VVJBK, Detroit. LOPEZ, JOSEPH Announcer — WICC. Bridge- port. LOSEY, GEORGE Announcer — WDZ. Tuscola, 111. Chief Announcer. LOUDON, GORDON Announcer — WJBO, Baton Rouge. LOUNSBURY, RAYMOND Announcer — KIDW, Lamar, Colorado. LOWELL, KEN Announcer — KRG-V, Weslaco, LOWRANCE, BOMAR Announcer — WSOC, Charlotte, N. C. LOWREY, MEADOR Announcer — WHAS, Louis- ville. Chief Announcer. LOZANO, J. F. Announcer — KONO, San An- tonio. Spanish. LUETH, CHARLES Announcer — WCLO, Janes- ville, Wis. Chief Announcer. LUKE, THERON Announcer — KFQD, Anchor- age. LUND, VICTOR H. Announcer — WIS, Columbia, S. C. Chief Announcer. LUNDQUIST, ELDON Announcer — WTRC, Elkhart, Ind. LYMAN, A. Announcer — W B N X , New York. LYNCH, CECIL Announcer — KDON, Monterey. Chief Announcer. LYNCH, EDWARD MAYNARD Announcer — WIBX, Utiea. Dawn Patrol. LYON, EDDIE Announcer — KMPC, Beverly Hills. LYON, CHARLES Announcer — NBC. Aunt Jem- ima, Kaltenmeyer's Kindergar- ten, Public Hero No. One, It Can Be Done, Sach's Ama- teur Hour, Charlie on the Spot. — M — McADAMS, ALONZO RAYMOND Announcer — KGBX, Spring- field, Mo. McAllister, h. j. Announcer — KVI, Tacoma, Wash. Chief Announcer. McCAIN, W. H. Announcer — WBRC, Birming- ham. McCARON, E. Announcer — CKCW, Monet on, N. B. Chief Announcer. McCLURE, KEN B. Announcer — WOAI, San An- tonio. McCORD, WILLIAM A. Announcer — KFPY, Spokane. Mccormick, Stephen Announcer — WOL, Washing- ton, D. C. Chief Announcer. McCURLEY, LANSE Announcer — WDAS, Philadel- phia. McDANIELS, K. Announcer — KPLC, Lake Charles, La. Chief Announcer. Mcdonald, john Announcer — KFRO, Longview. Chief Announcer. McENIRY, MATTHEW Announcer — KLZ. Denver. Chief Announcer. McGLOGAN, JOHN FRANK Announcer — KSTP, St. Paul. Special Events, Hamm's Var- sity Hour, The Household Forum Guest, The Soap-Box Derby. McGOFFIN, W. M. Announcer — KXRO, Aberdeen, Wash. Chief Announcer. McINTIRE, J. CHARLES Announcer — WMBH, Joplin, Mo. Chief Announcer. McINTYRE, FRANK Announcer — K B S T , Big Spring, Ark. Chief Announcer. McKENZIE, M. H. Announcer — CJCJ, Calgary, Al. Chief Announcer. McKIERNAN, J. Announcer — WSMK, Dayton. Chief Announcer. Mcknight, wes Announcer — CFRB, Toronto. Chief Announcer. Mclaughlin, francis Announcer — WBAX, Wilkes- Barre, Pa. McLESKY, JOE Announcer — WSOC, Char- lotte, N. C. 3IcQUAID, BERNARD Announcer — WFEA, Man- chester, N. H. McMURRAY, EMMET Announcer — WHBQ, Mem- phis. Chief Announcer. McNAMARA, JOHN F. Announcer — WBZ and WBZA, Boston. Chief Announcer. 3IcNAMEE, GRAHAM Announcer — Royal Gelatin Hour NBC. McNeil, ida a. Announcer — KGFX, Pierre, S. D. Chief Announcer. MacC ALLEY, PAUL Announcer — KOKO, La Junta, Colo. MacDILL, W. Announcer — WTAD, Quincy, 111. MacDONALD, R. Announcer — CKUA, Edmon- ton, Al. MacGOWAN, MALCOLM Announcer — CHSJ, St. John, N. B. MacGREGOR, HORACE Announcer — WMSD, Sheffield, Ala. MacGREGOR, J, C. Announcer — KOB, Albuquer- que. Chief Announcer. MacININCH, NELSON Announcer — KVOD, Denver. MAIN, CLAUDE Announcer — KGNO, Dodge City, Kans. MALETTE, HARRY Announcer — WORL, Boston. MALLOW, JOHN Announcer — KFPY, Spokane. MALONIN, ROY Announcer — CKAC, Montreal. Chief Announcer. MANNING, KNOX Announcer — KNX, Los An- geles. MANNING, TED Announcer — WTAM, Cleve- land. Special Events. 637 MANNING, TOM Announcer — RCA Magic Key Program NBC, Special Events NBC. MARGET. MANNY Announcer — KVOX, Moorhead . Chief Announcer. MARRION, FRANK Announcer — KOOS, Marsh- field, Ore. Chief Announcer. MARTIN, JACK Announcer — W K B H , La Crosse, Wis. MARTIN, JACK Announcer — WARD, Brook- lyn. Chief Announcer. MARTIN, J. L. Announcer — KRQA, Santa Fe. MARTIN, O. O. Announcer — CHLP, Montreal. MARTIN, RAYMON Announcer — KVSO, Ardmore, Okla. MARTIN, THOMAS EMMET Announcer — WSYR, Syracuse, WIBX, Utica. MASTRO, M. Announcer — WEDC, Chicago. MATT, LEONARD Announcer — WDAS, Philadel- phia. MATTHEWS, J. B. Announcer — KGGM, Albuquer- que. Chief Announcer. MAWSON, RICHARD Announcer — WBAX, Wilkes- Barre, Pa. MAY, FOSTER Announcer — WOW, Omaha. MAYHEW, ART JR. Announcer — W B R B , Red Bank, N. J. Chief Announcer. MAYHEW, WILLIAM A. Announceir — WCSC, Charles- ton, W. Va. Chief Announcer. MELIA, BILL Announcer — WSPA, Spartan- burg, S. C. Chief Announcer. MELIA, WILLIAM F. Announcer — WOLS, Florence, S. C. Chief Announcer. MENARD, GEORGE Announcer — WROK, Rockford, 111. Chief Announcer. MERRIDEW, REG Announcer — WKOK, Sunbury, Pa. Chief Announcer. MERRYMAN, BOB Announcer — WMMN, Fair- mont, W. Va. METCALF, ELLIOT Announcer — KMO, Tacoma. MEYER, MARGUERITE Announcer — WOMT, Mani- towoc, Wis. MICHAELS, RAYMOND Announcer — WMMN, Fair- mont, W. Va. MIDDLETON, BILL Announcer — WDWS, Cham- paign, 111. MILES, BOB Announcer — W O I , Ames, Iowa. MILLER, DAVID Announcer — Rolls Razor Pro- gram MBS. McKesson & Rob- bins Program. MILDER, NATE Announcer — WALR, Zanes- ville, Ohio. MILLER, JOHN Announcer — WSJS, Winston- Salem, N. C. Chief Announcer. MILLER, RUSSELL Announcer — K A D A , Ada, Okla. Chief Announcer. MILLS, HUSH Announcer — CHNS, Halifax. MINOR, VERN Announcer — KVGB, Great Bend. Kans. MITCHELL, EVERETT GEORGE Announcer — NBC. Werboldt Hour, Swift & Co. Program, International Live Stock Ex- position, National Dairy Show. MITCHELL, JACK C. Announcer — KVOO, Tulsa. MOCK, BILL RUSSELL JR. Announcer — KVOS, Belling- ham; KGW and KEK, Port- land. Special Events. MOEGLE, FRED Announcer — WTMV, East St. Louis, 111. Chief Announcer. MOELLER, DOROTHY MAE Announcer — Wolf & Desauer Magazine of the Air WOWO. MOGG, JIM Announcer — KSAL, Salina, Kans. Farm Programs. MOONEY, PRENTISS Announcer — KFEQ, St. Jo- seph, Mo. MOORE, C. C. Announcer — K O A , Denver. Chief Announcer. MOORE, DUNCAN Announcer — WJR, Detroit. MOORE, FRED Announcer — KRKO, Everett, Wash. MOORE, JAMES Announcer — WLVA, Lynch- burg-, Va. Chief Announcer. MORELAND, EARL Announcer — WMC, Memphis. Chief Announcer. MORGAN, CLEM Announcer — KIUL, Garden City, Kans. Chief Announcer. MORGAN, HENRY Announcer — WNAC, Boston. MORGAN, RAY Announcer — WPG, Atlantic City. Chief Announcer. MORGENSON, E. Announcer — KROC, Roches- ter, Minn. MORRIS, CHICK Announcer — WMEX, Boston. MORRIS, DON Announcer — WMBC, Detroit. MORRIS, TOM Announcer — K L O , Ogden, Utah. Chief Announcer. MORRISON, ROBERT Announcer — WHDF, Calumet, Mich. Chief Announcer. MOSS, RUTH Announcer — WAAB, Boston. MOSS, TERRY LOGAN Announcer — K G B X and KWTO, Springfield, Mo. MOYER, BILL Announcer — C J A T , Trail, MUELLER, MARVIN Announcer — K M O X , St. Louis. MULROY, BERT Announcer — W T A Q and WHBY, Green Bay, Wis. Chief Announcer. MURPHY, MICKEY Announcer — K T A T , Fort Worth. MURPHY, MORELAND Announcer — KCMO, Kansas City. MURPHY, RAY Announcer — KSCJ, Sioux City, Iowa. MURPHY, ROBERT LEO Announcer — KSTP, St. Paul. Staff, Special Events. MURPHY, JIMMY Announcer — WCAE. Pitts- burgh . MURRAY, MATT Announcer — KMPC, Beverly Hills. Chieif Announcer. MYERS, JOE Announcer — KOA, Denver. MYHRE, KERMIT Announcer — KDLR, Devils Lake, N. D. — N — NABORS, TED Announcer — KTRH, Houston. NAPOLITANO, ANTHONY Announcer — WMBQ, Brook- lyn. Chief Announcer. NEBLETT, JOHNNY Announcer — WBNS, Colum- bus. NEDVED, NED Announcer — WNAD, Enid, Okla. NEEDHAM, W. A. Announcer — KOCA, Kilg-ore, Texas. NELSON, KENNEDYE Announcer — WAAF, Chicagro. Chief Announcer. NELSON, TED Announcer — WDEV, Water- bury, Vt. Chief Announcer. NELSON, THOMAS Announcer — KSLM, Salem, Ore. NEWHALL, B. Announcer — WLW, Cincinnati. NEWELL, HARLAN Announcer — WLLH, Lowell, Mass. Chief Announcer. NEWTON, WALTON Announcer — KNOW, Austin, Texas. Chief Announcer. NICHOLS, M. Announcer — KDFN, Casper, Wyo. Chief Announcer. NICOLSON, JOHN Announcer — KFNF, Shen- andoah, Iowa. NILES, KEN Announcer — Hollywood Hotel CBS. NOBLE, DICK Announcer — WDWS, Cham- paign, 111. NOGGLE, HALFORD P. Announcer — KFQD, Anchor- age. NOLAN, P. N. Announcer — K C R C , Endi, Okla. NOLL, HERMAN Announcer — WKOK, Sunbury, Pa. NORDEEN, EARL Announcer — WHDF, Calumet, Mich. NORMAN, NEIL Announcer — WIL, St. Louis. Chief Announcer. NORRIS, PAUL Announcer — WSOC, Charlotte. N. C. NORVELL, CASKIE JR. Announcer — WBIG, Greens- boro, N. C. NUNN, CLYDE Announcer — CJCB and CJCX, Sidney, N. S. NUSBAUM, M. Announcer — WSAY, Roches- ter, N. Y. Chief Announcer. 638 © O'BRIEN, MICHAEL Announcer — CJOR, Vancouver. O'CONNELL, BILL Announcer — WNAC, Boston. OETTGEN, BRUNNER Announcer — W B N X , New York. OETTGEN, HERBERT FRED Announcer — WBNX, New York City. Staff, Special Events. OLESON, CHESTER Announcer — WCAL, North- field, Minn. OLMSTED, LEROY NELSON Announcer — WBAP, Fort Worth. ORMOND, NEAL Announcer — WFAS, White Plains, N. Y. O'SHEA, JAMES Announcer — WLEU, Erie. Chief Announcer. O'TOOLE, WILLIAM J. Announcer — WCAO, Balti- more. Chief Announcer. OWENS, FRANCIS Announcer — WHEC, Roch- ester, N. Y. P PACKER, VICTOR Announcer — WLTH, Brook- lyn. PALANGE, ANGELO Announcer — WPEN, Phila- delphia. PARKER, CHARLOTTE Announcer — K P L C , Lake Charles, La. PARKER, CLARENCE Announcer — WSPA, Spartan- burg", S. C. PARKER, FRANK Announcer — K F J Z , Fort Worth. PARKER, JAMES Announcer — WATR, Water- bury, Conn. Chief Announcer. PARKER, JOE (G.) Announcer — NBC. Langen- dorf Pictorial, Jerg-ens Jour- nal, Amos n' Andy, Shake- speare Series, Elza Shallert Interviews, Not For Ladies, Good News of 1938, Kraft Music Hall, Fleischmann Hour, Chase & Sanborn Hour, Show Boat. PARKS, BERT Announcer — CBS. Good Gulf Summer Stars, The Hollywood Observer. PARSONS, VINCENT Announcer — KPPC, Pasadena, Cal. PATRICK, VAN Announceir — KOCA, Kilg-ore, Texas. Chief Announcer. PATTISON, RICHARD Announcer — WSPA, Spartan- burg, S. C. PEARSON, FORT Announcer — Don Winslow of the Navy NBC, Zenith Foun- dation NBC, Dari Dan NBC. First Nighter NBC. Sunshine Hour WMAQ, Vocational Serv- ice Program WMAQ, Prom- enade Concert NBC, Charliei on the Spot WMAQ, Hal Tooten Prog-ram. PECK, HARRY D. Announoer — KFBI, Abilene. Kans. Chief Announcer. PEISER, JAMES Announcer — WAZI, Hazel- ton, Pa. Chief Announcer. PENNELL, BILL Announcer — WIOD, Miami. Chief Announcer. PEPPIN, L. Announcer — CFCY, Charlotte- town, P. E. I. Chief An- nouncer. PERRINE, DR. GEORGE Announcer — WIBX, Utica, N. Y. PETERSON, EARL Announcer — KVOL, Lefayette, La. Chief Announcer. PETERSON, IRIS Announcer — KDFN, Casper, Wyo. PFAEF, ANGUS Announcer — WJBK, Detroit. Chief Announcer. PHILLIPS, BILLY Announcer — KIDO, Boise. Chief Announcer. PHILLIPS, OREL Announcer — KJBS, San Fran- cisco. PHILLIPS, WILLIAM Announcer — WBRE, Wilkes- Barre, Pa. Chief Announcer. PICKETT, ROY Announcer — KRRV, Sher- man, Texas. Chief Announcer. PICKREM, CLIFF Announcer — CFCH, North Bay, Ont. Chief Announcer. PIEROTTI, A. Announcer — WMEX, Boston. PIERSON, JOE Announcer — K T A T , Fort Worth. Chief Announcer. PINKERTON, BOB Announcer — KYOS, Merced, Cal. PITTS, BILL Announcer — WBEN, Buffalo. Raconteur. PJUNGDAHL. FAY Announcer — KGNO. Dodge City, Kans. POOLE, BOB Announcer — WBIG, Greens- boro. Morning- Reveries, Coca Cola Civic Club, Adventures of Sonny and Buddy. Rustin Ramblers, C a r o 1 i n-a Hill- billies. PORTER, JANE Announcer — KMOX, St. Louis. POSKA, AL Announcer — KEHE. Los An- geles. Chief Announcer. PRICE, FRANCIS Announcer — KFKA. Greeley. Colo. Chief Announcer. PRICE, JOHN J. Announcer — KGLO. Mason City, Iowa. Chief Announcer. PRINGLE, PETE Announcer — KNX, Los An- geles. PUDNEY, EARLE J. Announcer — WAGA, Atlanta. Chief Announcer. PUTNAM, GEORGE Announcer — KGB, San Diego. Chief Announcer. PUTNAM, GEORGE FREDERIC Announcer — KSTP, St. Paul. The St. Olaf Choir NBC, 1937 Winter Carnival NBC. Min- neapolis Symphony Orches- tra NBC. NBC Educational Features, Jamboree NBC. To- morrow's Touchdowns. Foot- ball Preview and Revieiw, Clown Court, Knights of Note, Styles for Men Pro- gram, Know Your University, The Dream Ship, Rhythm- esque, Modern Musical Moods, Twilight Time, Hubbard Oil Burner Programs. PYRON, DICK Announcer — W A T L , At- lanta. Chief Announcer. — R — RAMSEY, S. WAYMOND Announcer — KOMA, Okla- homa City. Special Events. RAMSAY, WALLACE Announcer — K F S D , San Diego. RAPIEFF, KEN Announcer — WICC, Bridge- port. RATHBUN, JACK Announcer — WJAX, Jack- sonville, Fla. RATLIFFE, FRED Announcer — WTAD, Quincy, 111. RAU, EDNA Announcer — WDAS, Philadel- phia. REAGAN, NEAL J. Announcer — WOC, Davenport, la. REED, TOBE Announcer — KFRC, San Fran- cisco. REED, VERNON Announcer — KFH, Wichita. REEVES, WAYNE Announcer — WHBU, Ander- son, Ind. Chief Announcer. KENAN, EMILE Annomncer — WEVD, New York. REPAID, BILLY Announcer — WMBC, Detroit. RHODES, CHARLES Announcer — KLUF, Galveston. Chief Announcer. RICAU, LIONEL Announcer — WWL, New Or- leans. RICE, CONRAD Announcer — WISN, Milwau- kee. RICHARD, LAWRENCE Announcer — WGN, Chicago. Staff. RICHARDS, JOHN Announcer — KEUB, Price, Utah. Chief Announcer. RICHMOND, A. E. Announcer — KGCX, Wolf Point, Mon. Chief Announcer. RICHMOND, RUSSEL Announcer — WCLE and WHK, Cleveland. Chief Announcer. RIDER, MAURICE Announcer — KIRO, Seattle. Chief Announcer. R1GGS, GLENN EVERETT Announcer — Pittsburgh Varie- ties KDKA, Dot and Pat Shows NBC, Bernie Armstrong Organ Shows KDKA, Com- munity Chest Opening Pro- gram NBC, CBS, MBS. RILEY, ROBERT M. Announcer — KMBC, Kansas City. Mo. Farm Program. RING, BILL Announcer — KWTO, Spring- field, Mo. Man at the Fair, Martin Bros. Piano Co. Pro- gram, Spelling Bee. Holly- wood Notes and Music, Coun- try Club, Crown Community Sins. RIPLEY, JOSEPH STURGIS Announcer — CBS. RISER, JIMMIE Announcer — WGTM, Wilson, N. C. ROADHOUSE, CARL M. Announcer— CKPC, Brant ford, Ont. ROARK, W. W. Announcer — KTEM, Temple, Texas. ROBERTS, CURTIS Announcer — KHQ, Spokane. ROBERTS, ED CHARLES Announcer — WCBD, Chicago. Chief Announcer. ROBERTS, R. E. Announcer — KIDW, Lamar, Colo. ROBERTSON, TED Announcer — WXYZ, Detroit. Kiddies' Karnival. ROBERTSON, T. C. Announcer — CJCB and CJCX, Sidney, N. S. Chief Announcer. ROBINSON, DALE Announcer — KPDN, Pampa, Texas. ROBINSON, PRESCOTT Announcer — CFCF, Montreal. RODRIGUEZ, MENCHACA Announcer — WBNX, New York. RODRIGUEZ, RUBEN Announcer — WNEI, San Juan, P. R. Chief Announcer. ROEN, LOUIS BERNARD Announcer — NBC. Today's Children, The Guiding Light, Gospel Singer, Philadelphia Concert, Your Health. ROGERS, BOB Announcer — KFAC, Los An- geles. Special Events Com- mentator. ROGERS, C. EDLY Announcer — WJBO, Baton Rouge. ROGERS, RALPH Announcer — KCRC, Enid, Okla. Chief Announcer. ROGERS, RALPH A. Announcer — KFPY, Spokane. Chief Announcer. ROMINE, DOUGLAS Announcer — KARK, Little Rock, Arkansas. ROSAMOND, ROBERT Announcer — WTBO, Cumber- land, Md. Chief Announcer. ROSS, BILL Announcer — KGW and KEX, Portland. Special Events. 01- sen and Johnson Guest, Stand- ard Symphony Guest, Western FariM and Home Hour Guest. ROSS, DAVID Announcer — CBS. Chester- field Program. ROSS, DON Announcer — The Jello Sum- mer Program, NBC. ROSS, NORMAN DE MILLE Announcer — Melody Hour WCFL, F o o t 1 i g h t Frolics WMAQ. KOTHRUM, WILLIAM Announcer — WSYR. Syracuse. ROUGHTON, ALAN Announcer — CKCD, Vancou- ver. ROUSE, GENE Announcer — NBC. F. W. Fitch Co. Programs, Vanity Fair. ROUSH, OTTIS Announcer — WLBC. Muncie, Ind. Chief Announeer. ROWENS, W. E., Jr. Announcer — KRMD, Shreve- port, La. 639 RUEGG, FRED F. Announcer — KGIR, Butte; KGW and KEX, Portland. RUFFNER. TINY Announcer — Maxwell House Showboat NBC RITGH. VIC Announcer — KFH, Wichita. Chief Announcer. RUHLE, PAUL, L. Announcer — WCMI, Ashland, Ky. Chief Announcer. RUMSEY, LEO Announcer — KGMB, Hono- lulu. Chief Announcer. RUNIONS, NORMAN Announcer — KVI, Tacoraa, Wash. RUSSELL, ROR Announcer — WSYR, Syracuse. RUSSELL, GEORGE R. Announcer — KATE, Alberta Lea, Minn. Chief Announcer. RUYSDALE, RASIL Announcer — Lucky Strike Programs NBC, CBS, MBS; Chevrolet Programs CBS. RYAN, QUIN A. Announcer — WGN, Chicago. Chief. Special Events. s — SAFFORD, ED, Jr. Announcer — KICA, Clovis, N. M. SANDACK, WALLY Announcer — KSL, Salt Lake City. SANDERS, ERNEST (Ernie) C Announcer — WHO, Des Moines Gene and Glen, Sunset Cor ners Frolic, Red Brand Song fellows, Good Morning- Time, Original Chippewas, Musical Day Dreams. SAUNDERS, CARL Announcer — KFXM, San Ber- nardino. SAUNDERS, RAY Announcer — The Goldbergs NBC, Colonel Flippen's Ama- teur Hour WHN, Broadway Melody Hour WOR-WHN, The Life of Mary Sothern WLW- WHN. SAWYER, WILLIAM E. Announcer — WLNH, La- conia, N. H. SCARROROUGH, LARRY Announcer — WMBR, Jack- sonville, Fla. Special Events. SCHAFER, TOM Announcer — KVOS, Belling- ham, Wash. SCHALERT, EDWIN Announcer — KFAC, Los An- geles. Movie Commentator. SCHIMMEL, PAUL Announcer — WPAR, Parkers- burg, W. Va. Chief An- nouncer. SCHLAUDROFF, RICHARD Announcer — KPLT, Paris, Texas. Chief Announcer. SCHNEIDER, RAY Announcer — WWSW, Pitts- burgh. Chief Announcer. SCHREIRER, MARK Announcer — KVOD, Denver. SCHROCK, CARL Announcer — WTRC, Elkhart, Ind. Chief Announcer. SCHROEDER. C. Announcer — WSAZ, Hunt- ington, W. Va. Chief An- nouncer. SCHROTE, ROR Announcer — KHSL. Chico, Cal. SCIIUDT, ROY Announcer — WHAZ, Troy, N. Y. SEARLES. NEIL Announcer — WISN. Milwau- kee. SEARS, W. Announcer — WOMT, Mani- towac. Wis. Chief Announcer. SEITZ, F. A. Announcer — WFAS, White Plains, N. Y. Chief An- nouncer. SENER, WILLIAM Announcer — W S U I , Iowa City. Chief Announcer. SEYMOUR, DAN Announcer — Major Bowes CBS, Comunity Sing CBS. Baume Bengue CBS. SHAPIRO. CLARENCE Announcer — CJLS, Yar- mouth, N. S. SHAPIRO, MAX JR. Announcer — KROC, Roch- ester, Minn. SHAW, GORDON Announcer — WBLY, Lima. Ohio. Chief Announcer. SIEVERS, RORERT S. Announcer — W O W O and WGL, Fort Wayne. Polly Pre- tends, Money Talks, Ye Old Tavern, Berghoff Gardens, Comedy Stars of Broadway, Musical Moments, King's Jesters, Musical Clock, Linda's Love, Jolly Bakers, Three Star Final, Montecello Party Line, Out of Bounds, Phyl Coe Mystery Clues, Linco Sports Program. SILER, WENDELL Announcer — WSVA, Har- risonburg-, Va. SIMMONS, PATE Announcer — KFNF, Shen- andoah, Iowa. Chief An- nouncer. SIMPSON, RILL Announcer — KTOK, Okla- homa City. SINDT, GUS Announcer — KSAL, Salina, Kans. SHAW, J. A. Announcer — CFCF, Montre- al. Chief Announcer. SHAW, STANLEY WINTHROP Announcer — W N E W , New York. Milkmen's Matinee. SHEEHAN, JOHN Announcer — WGY, Schenec- tady. United Baking- Co. Pro- gram, Tidewater Oil Co. Pro- gram. SHEEHAN, WILLIAM Announcer — W T I C , Hart- ford. SHELTON, JAMES Announcer — WSAU, Wausau, Wis. SHELTON, OTIS Announcer — KFDM, Beau- mont, Texas. SHERMAN, RILL Announcer — WGRC, New Al- bany, Ind. Special Events. SHOLAR, WILEY Announcer — WBIG, Greens- boro, N. C. SHORT, ROR Announcer — WAAB. Boston. SHRIVER, WILLIAM H. JR. Announcer — WCAO, Balti more. SIERERT, II. W. Announcer — KWYO, Sheri- dan, Wyo. Chief Announcer. SINGLE, JOHN ARTHUR Announcer — WXYZ, Detroit. The Factfinder MRN. Chil- dren's Theater of the Air MRN, Pigskin Parade MRN, Michigan Reporter MRN, Bar- gain Bob MRN, Gold Cup Race Broadcast MRN and NBC. SIPES, LEON Announcer — KELD, El Do- rado, Ark. Chief Announcer. SKAGGS, RILL Announcer — K D B , Santa Barbara, Cal. SKELTON, KENNETH W. Announcer — WDAE, Tampa, Fla. Chief Announcer. SLATER, RILL Announcer — Bicycle Party NBC. SLATER, NORVELL Announcer — WHB. Kansas City. SLATTERY, RART Announcer — WLL, St. Louis. SMITH, RECKLEY Announcer — WJAS, Pitts- burgh. Chief Announcer. SMITH, RERT Announcer — KSOO and KELO, Sioux Falls, Chief An- nouncer. SMITH, CHARLES Announcer — C J A T , Trail. B. C. SMITH, C. R. Announcer — C J A T . Trail, B. C. Chief Announcer. SMITH, DICK Announcer — WHB, Kansas City. SMITH, DON Announcer — WAPO, Chat- tanoog-a. SMITH, EARL H. Announcer — W D S U , New Orleans. SMITH, EMERSON Announcer — K 0 H , Reno. Chief Announcer. SMITH, ERNIE Announcer — WBIG, Greens- boro, N. C. Chief Announcer. SMITH, HAROLD Announcer — KTOK, Okla- homa City. SMITH, HAL Announcer — WIBX, Utica. SMITH, HOLLAND "DUTCH" Announcer — WCAX, Burling- ton, Vt. SMITH, PROF. JOHN Announcer — WCAD. Canton, N. Y. SMITH, LEON Announcer — KLCN, Blythe- ville. Ark. SMITH, LESTER Announcer — WWVA, Wheel- ing-, W. Va. SMITH, RORERT Announcer — WABI, Bangor. Chief Announcer. SMITH, VERNON Announcer — WGRM, Gre- nada, Miss. Chief Announcer. SMITH, WOODROW Announcer — KMBC. Kansas City. Mo. Texas Rangers CBS. SNEERERGER, JOHN T. Announcer — WTMV, East St. Louis, 111. SNIDECOR, JACK Announcer — KSEI, Pocatello. Idaho. 640 SOLGA, 3. A. Announcer — KLPN, Minot, N. D. Chief Announcer. SOUTHARD, HERB Announcer — WBAP, Fort Worth. Paul Whiteman Fron- tier Fiesta Prog-rams NBC, Cosden Petroleum Co. Pro- grams, Helen's Home, Friendly Philosopher, White Swan Food Parade. SPENCE, R. Announcer — KROY, Sacra- mento. Chief Announcer. SPIEGLE, STAN Announcer — KXRO, Aber- deen. Wash. SPKACHER, JAY W. Announcer — KTFI. Twin Falls, Idaho. Chief Announcer. STAHL, GEORGE Announcer — WKOK, Sunbury, Pa. STANLEY, BOB Announcer — KGMB, Hono- lulu. STANLEY, CHARLES Announcer — WMBC, Detroit. STANGER, ROSEMARY Announcer — Polly Pretends WOWO. Magazine of the Air WOWO, Money Talks WGL. STARK, CHARLES RICHARD Announcer — Good Will Court W M C A, Ave Maria Hour WMCA, Chase & Sanborn Spelling- Bee WMCA, Special Events WMCA, Let's Pretend CBS, Orientale CBS, Special Events CBS. STARK, LEW Announcer — WHAM, Roches- ter, N. Y. Chief Announcer. STARR, MARTIN Announcer — WMCA, New York. Theater, Special Events. STEADMAN, BILLY Announcer — WGTM, Wilson, X. C. Chief Announcer. STEELE, BETTY ANN Announcer — WHN, New York. Midday Reveries, WHN Stock Co. Programs. STEILE, TED Announcer — KMPC, Beverly Hills. STEMMLER, NICK Announcer — WSYR, Syra- cuse. Chief Announcer. STEPHENS, R. T. Announcer — KBPS, Port- land, Ore. Chief Announcer. STEVENS, DONALD Announcer — WHEB, Ports- mouth, N. H. Chief Announcer. STEVENSON, BOB Announcer — WHN, New York. WNBF. Bing-hamton. Special Events. STEVENSON, JAMES Announcer — WJR, Detroit. Chief Announcer. STEVENSON, WALLACE Announcer — WCAD, Canton, N. Y. STEWART, ELLIOTT Announcer — WIBX, Utica. Special Events, Civic Band Concerts, Mohawk Valley Trails, Sidewalk Interviews. STEWART, E. CALDWELL Announcer — WSFA, Mont- gomery. Ala. Chief Announcer. STILLWELL, CLEVE Announcer — CFNB, Frederic- ton, N. B. Chief Announcer. STILWTLL, JACK Announcer — WLS, Chicag-o. STOCKTON, ROY Announcer — KSD, St. Louis. STONE, AURA (Al) LUTHER Announcer — KWTO, Spring- field. Mo. Spring-field Seed Co. Prog-ram. Org-an Reveries. STONE. CHARLES Announcer — WMBR, Jackson- ville. Fla. Chief Announcer. STOUT, ALAN Announcer — WHAS, Louis- ville. Special Events. STROCK, JOHN Announcer — KFWB, Holly- wood. STRONG, LEONARD Announcer — KSL, Salt Lake City. STUDELSKY, HILLIARD Announcer — WKBZ, Muske- gon, Mich. STURM, C. C. Announcer — KPMC, Bakers- field, Calif. Chief Announcer. SUFFENS, EA Announcer — W E V D, New York. Chief Announcer. SUTTON, PAUL Announcer — WTHAS, Louis- A-ille. SVEHLA, WALT Announcer — WQAM, Miami. Chief Announcer. SWAN, ROBERT Announcer — KFAC, Los An- g-eles. Chief Announcer. SWIMELAR, PAUL R. Announcer — WNLC, New Lon- don. Conn. Chief Announcer. SYLER, R. W. Announcer — KAND, Corsi- cana, Tex. Chief Announcer. — T — TACY, ELWIN Announcer — WSPR, Spring- field, Mass. Chief Announcer. TAGGART, DICK Announcer — KWYO, Sheri- dan, Wyoming-. TAPLEY, S. E. Announcer — CJCS, Strat- ford, Ont. Chief Announcer. TAYLOR, LEN Announcer — WJW, Akron. Chief Announcer. TAYLOR, SAM Announcer — KWJJ, Portland, Ore. TEMPLE, BROOKE Announcer — WHN, New York. Lipton Tea Program. THOMAS, F. Announcer — WHFC, Cicero, 111. Chief Announcer. THOMAS, ROLLYN O. Announcer — WTXYZ, Detroit. Special Events, Football Fore- casts, Baseball Resume, Hap- piness House, Junior Macca- bees Revue. THOMLINSON, ROBERT E. Announcer — NBC, KGW, and KEX, Portland. THOMPSON, HAL Announcer — WFAA, Dallas. Staff Announcer. Royal Gela- tin Hour Guest Announcer NBC. THOMPSON, J. Announcer — CJRC, Winnipeg. Chief Announcer. THOMPSON, JACK Announcer — CJGX, Yorkton, Sask. Chief Announcer. THOMPSON, LOU Announcer — WBBM, Chicago. Chief Announcer. THOMPSON, MAURICE Announcer — WJDX. Jackson, Miss. 641 THOMPSON, ROY Announcer — WFBG, Altoona, Pa. Chief Announcer. TILLMAN. JOHN Announcer — WHAS, Louis ville. Special Events. TODD, JACK Announcer — KANS, Wichita. Chief Announcer. TODD, JAMES L. Announcer — KFPW, Fort Smith, Ark. TOOKE, FRANKLIN AUSTIN Announcer — WOWO and WGL, Fort Wayne. Kroger Korner, Jolly Bakers, Sari n' Elmer, WOWO Salutes, Aara- besque. TORGE, GEORGE Announcer — WBEN, Buffalo. Chief Announcer. TOTTEN, H. (Hal) OSBORN Announcer — Exline Flying Village NBC, Sustaining and Special Events NBC. TOWERS, JACK Announcer — KFDY, Brook- ings, S. D. Chief Announcer. TRAINOR, LEO Announcer — CJOR, Vancou- ver. Chief Announcer. TRAUM, WILLIAM Announcer — WROK, Rock- ford, 111. TRAYLOR, BILL Announcer — WCAZ, Carth- age, 111. TRAYNOR, K. Announcer — CFCN, Calgary, Alberta. Chief Announcer. TRIGGS, AL Announcer — WIBX, Utica, N. Y. TRIPP, DICK Announcer — KOAM, Pitts- burg, Kansas. TROUT, BOB Announcer — Professor Quiz CBS, President Roosevelt Pro- grams CBS. TRUE, HAROLD Announcer — WXYZ, Detroit. Governor Murphey Inaugura- tion MRN, Farm and Market Reports MRN, Green Hornet MRN, Michigan Reporter. TRUELSON, JUDY Announcer — KTAT, Fort Worth. TYSON, DAVID Announcer — WFIL, Phila- delphia. Chief Announcer. TYSON, E. L. Announcer — WWJ, Detroit. — u — ULMER, ROCH Announcer — KSOO, and KELO, Sioux Falls. UPSON, PAUL Announcer — WTRC, Elkhart, Ind. UTTAL, FRED Announcer — Big Sister CBS, Steinie Bottle Boys NBC, Town Hall Tonight NBC, Hupmobile Revue MBS. — V — VAILE, DAVID S. Announcer — KYA, San Fran- cisco. Chief Announcer. VALENTINE, RANCE Announcer — WTAM and WGAR, Cleveland. VANDAGRIFT, CARL Announcer — WOWO and WGL, Fort Wayne. Name the Tune, Hey Mr. Motorist. VAN, EDDIE Announcer — KMLB, Monroe, La. Chief Announcer. VAN SANT, JOHN T. Announcer — WCBA and WSAN, Allentown, Pa, Chief Announcer. VAN WICK, R. Announcer — WKBZ, Muske- gon, Mich. Chief Announcer. VAUGHT, LESLIE Announcer — KSLM, Salem, Ore. VEDDEK, CHESTER Announcer — WGY, Schenec- tady. Chief Announcer. VICKERS, LEE Announcer — WDNC, Dur- ham, N. C. Chief Announcer. VICKLAND, MELVIN PAUL Announcer — NBC San Fran- cisco. Waltz Interlude, San Francisco Opera Programs, Standard Symphony Orches- tra, Walter Kelsey's Orches- tra, Meridith Willson and His Orchestra. VIKTOR, ERVIN Announcer — WJJD, Chicago. Staff, Sterling Insurance Pro- gram, Scott Products Pro- gram, Supper Time Frolic. VON EDIGY, BARON Announcer — KMPC, Beverly Hills. VON ROTH, ROGER Announcer — WAIR, Winston- Salem, N. C. VON ZELL, HARRY Announcer — Town Hall To- night NBC, Phil Baker Pro- gram CBS, Ed W y n n Pro- gram NBC, Stoopnagle and Budd NBC, We the People CBS. — w — WADE, FRED Announcer — W T I C , Hart- ford. Chief Announcer. WAGNER, JACK Announcer — K H U B , Wat- sonville, Cal. Chief An- nouncer. WAHLBERG, JOEL F. Announcer — W G H, New- port News, Va. Chief An- nouncer. WALES, BILL Announcer — KFEL, Denver. Chief Announcer. WALLACE, WILLIAM Announcer — WCOL, Colum- bus. Chief Announcer. WALLINGTON, JAMES Announcer — CBS Texaco Town. WALLIS, EDWARD Announcer — WIP, Philadel- phia. Chief Announcer. WALRATH, WALTER Announcer — W I C A , Ash- tabula, Ohio. Chief An- nouncer. WALSH, EDWARD GEORGE Announcer — WRUF, Gaines- ville. WALSH, IRA Announcer — WDAS, Phila- delphia. WALTON, T. P. JR. Announcer — WPAX, Thomas- ville, Ga. Chief Announcer. WARD, PERRY Announcer — W K Y , Okla- homa City. Chief Announcer. WARE, FALL Announcer — KTSA, San An- tonio. WARE, WILLIAM Announcer — WCAU, Phila- delphia, WAREMBUD. NORMAN H. Announcer — WLTH, Brook- lyn. Chief Announcer. WARNER, TOM Announcer — CFRC, Kings- ton, Ont. Chief Announcer. W ATKINS, DICK Announcer — KRGV, Wes- laco, Texas. Chief Announcer. WEBB, DORIS Announcer — WLTH, Brook- lyn. WEEDIN, HARFIELD Announcer — KTRH, Hous- ton. WELLS, R. G. Announcer — CHWK, Chilli- wack, B. C. Chief Announcer. WENDELL, BRUCE L. Announcer — C K A C , Mon- treal, W M C A , New York. Dow Old Stock Program, Jarry Automobile Quizmaster. WENTZ, JACK Announcer — W T B O , Cum- berland, Mo. WESP, JOE Announcer — WBEN, Buffalo. Ironic Reporter. WEST, NORRIS Announcer — WCAU, Phila- delphia. Philadelphia Orches- tra Bankers Program CBS, Kellogg Football Broadcasts WINS. WHITE, JACK Announcer — CKLW, Wind- sor. WHITTEKER, G. EARLE Announcer — CBW, Windsor. Chief Announcer. WICHMANN, W. P. Announcer — WLBL, Stevens Point, Wis. Chief Announcer. WICKERSHAM, HARRY H. Announcer — K J B S , San Francisco. Chief Announcer. WIGGINS, WALLACE S. • Announcer — KVOE, Santa Ana, Cal. Chief Announcer. WIGHT, HERMAN Announcer — WCAX, Burling- ton, Vt. Chief Announcer. WILBOURN, JOHN Announcer — WBAL, Balti- more. Chief Announcer. WILCOX, HARLOW Announcer — NBC. Fibber McGee and Molly. WILLCOX, W. Announcer — WHOM, Jersey City. Chief Announcer. WILLIAMS, FORREST B. Announcer — WBZ and WBZA, Boston. WILLIAMS, JOHN F. Production — WHEB, Ports- mouth, N. H. WILLS, PAUL Announcer — W T M V , East St. Louis, 111. WILLSON, JIMMY Announcer — WWL, New Or- leans. Chief Announcer. WILSON, CARL Announcer — KELD, El Do- rado, Ark. WILSON, DON HARLOW Announcer — NBC. Jack Benny Program, Irvin S. Cobb and his Paducah Plantation, Twin Stars, Packard Mardi Gras, Special Events Program. 642 WILSON, GEORGE EARLE Announcer — KWTO and KGBX, Springfield, Mo. WILSON. HAL Announcer — WTM, Wilson, N. C. WILSON, JACK Announcer — W N A D , Nor- man, Okla. Chief Announcer. WILSON, R. B. Announcer — WADC, Akron. Chief Announcer. WING, GERALD Announcer — KROC, Rochester, Minn. Chief Announcer. WINTERS, JERRY Announcer — WAYX, Way- cross, Ga. Chief Announcer. WISE, RUSSELL Announcer — WTAM-NBC, Cleveland. Chautauqua Sym- phony Program, RCA Victor. WISMER, HARRY Announcer — WJR, Detroit. WOLF, JOHN ALLEN Announcer — CBS. Kirkman's Soap Program, Dr. Dafoe Pro- gram, Major Bowes Capitol Family, Special Events, Hin- denburg Disaster,. New Jersey Hurricane, Olympic Parade, Legionnaire Parade, Inaugura- tion Broadcast. WOLF, SOL Announcer — WRAK, Williams- port, Pa. WOLFE, HOWARD Announcer — WMMN, Fair- mount, W. Va. Chief An- nouncer. WOOD, LEE Announcer — WCKY, Cincin- nati. WOODARD, TED R. Announcer — WMFO, Decatur, Ala. WOODILL, WILF J. Announcer — CKSO, Sudbury, Ont. Chief Announcer. WOOLFRIES, A. G. Announcer — WOI, Ames, Iowa. Chief Announcer. WRIGHT, CHARLES Announcer — W E L I, New Haven. Chief Announcer. WRIGHT, D. E. Announcer — CJRM, Regina. Chief Announcer. WRIGHT, ROSS Announcer — CFCO, Chatham. Chief Announcer. WYCHE, JANETTA Announcer — KFPL, Dublin. Texas. — Y — YOUNG, BOB Announcer — KGVO, Missoula. Montana. Chief Announcer. YOUNG, CHUCK Announcer — WHEF, Jackson. Miss. Chief Announcer. YOUNGBLOOD, WESLEY Announcer — KFYO, Lubbock, Texas. Chief Announcer. ZIMMERMAN, CARL Announcer — WEMP, Milwau- kee. ZIMMERMAN, DAVID Announcer — NBC. Foley & Co. Program. ZOMAR, KARL Announcer — KGBX and KWTO, Springfield, Mo. Chief An- nouncer. ZOOK, DONALD Announcer — WIBU, Poynette, Wis. Chief Announcer. News Commentators • AND THEIR WORK k DURING 1937 M "The world is best enjoyed and most immediately while we converse blessedly and wisely with men." — Thomas Traherne. Key to Network Affiliation Abbreviations CBS — Columbia Broadcasting System; CN — Colonial Network; DLN — Don Lee Network; IN — Intercity Network; MBS — Mutual Broadcasting System; MN — Michigan Network; NBC — National Broadcasting Company; TQN — Texas Quality Network; YN — Yankee Network. — A ABELOFF, IRVIN G. News Commentator — WRVA, Richmond. ACKERLEY, BOB News Commentator — KJR, Seattle. ADAMS, CEDRIC News Commentator — WCCO, Minneapolis-St. Paul. ADAMS, WARDE News Commentator — WRVA, Richmond. ADONIS, HAROLD JOHN News Commentator — Michaels Department Store Program WNEW - WAAT, Celebrity Hour WNEW. ALDERMAN, JAMES S. News Commentator — Smith Bros. News WLW Line, Proc- tor and Gamble News WLW Line, Avalon-Big Ben News WFAA. ALLEN, PAT News Commentator — WBOW, Terre Haute, Ind. ALLEN, REGINALD News Commentator — WBT, Charlotte, N. C. ALSLP, CHARLES C. News Commentator — KICA, Clovis, N. M. ANTHONY, VINCENT News Commentator — WCNW, Brooklyn. — B — BAKER, ALLAN News Commentator — CFQC, Saskatoon. BARKOWITZ, MILTON News Commentator — WNBC, New Britain, Conn. BARRINC.TON, BRUCE News Commentator — WEBQ, Harrisburg. 111. BARUCH, ANDRE News Commentator — CBS. Liberty News Commentator. BAXTER, BEE News Commentator — KSTP, St. Paul. The Woman's Side of the News. BENNETT, DONN News Commentator — WNBF, Binghamton, N. Y. BENTLEY, MAX News Commentator — KRBC, Abilene, Tex. BINGHAM, IRWIN DRAKE News Commentator — WKY, Oklahoma City. BISHOP, PAT News Commentator — KECA and KFI, Los Angeles. BJORNSON, VAL News Commentator — KSTP, St. Paul-Minneapolis. BLACKWELL, BURT News Commentator — WAVE, Louisville. BOOTH, ROLAND News Commentator — KNOW, Austin, Tex. BRADLEY, TRUMAN News Commentator — WBBM, Chicago. BROOKS, RICHARD News Commentator ■ — - WNEW, New York City. BROWNING, JIM News Commentator — KGVO, Missoula, Mont. BRYAN, WILLIAM (BILL) PALMER News Commentator — WHAS, Louisville. Streitmann Bis- cuit Co. Program. ItLCHWALD, CHARLOTTE News Commentator — WNEW, New York. The Woman in the Headlines. BLRCH, EDWARD News Commentator — WRNL, Richmond. BURGER, JOHN BELDON News Commentator. BYRON, LOUIS News Commentator — WRBL, Columbus, Ga. — c — (VINE, CONWAY News Commentator — WOPI, Bristol, Tenn. CAMERON, LAYMAN WESLEY News Commentator — Gooch Products News Program csbs, Omar Flour Co. News Pro- gram CS MS- WOW. KGGF, Philco CAMPBELL, DICK News Commentator Coffeyville, Kan. CARTER, BOAKE News Commentator Program CBS. CHARLES, LEWIS News Commentator — Reming- ton-Rand News Program WINS. COATES, F. F. News Commentator — CHNS, Halifax. COBB, TYE News Commentator — KRGV, Weslaco, Texas. COMPTON, WALTER News Commentator — WOL, Washington, D. C. CONNOLLY, VINCENT News Commentator — MBS. Transradio Press, Women Make the News WOR. CONRAD, STAN News Commentator — WCPO, Cincinnati. COOK, CHICK News Commentator — KFBJ, Marshalltown, la. COOK, O. D. News Commentator — KPYO. Lubbock, Texas. COONEY, ED News Commentator — KGHL. Billings, Mont. CORBIN, PAIL News Commentator — KELA. Centralis ami Chehalis, Wash. COSTLEY, JAN News Commentator — WJTN, Jamestown, N. Y. COT, ROGER News Commentator — KUOA, Siloam Springs, Arkansas. COUGHLIN, FATHER (HAS. News Commentator — Father Coughlin Show MBS. (BANK, DICK News Commentator — KMTM, Jonesboro, Arkansas. CRAVENS, KATHRYN News Commentator — Through A Woman's CMS. CRAWFORD; SAM News Commentator — Olympia, Wash. News Eyes KOY. 643 CRONKITE, WALTER ICELAND, JR. News Commentator — KCMO, Kansas City-WKY, Oklahoma City. < ROSLAND, DAN News Commentator — WFBC, Greenville, S. C. CULLINAN, W. H. News Commentator — WEEI, Boston. — D — DANA, JOE News Commentator — KOY, Phoenix. DAVEY, C. V. News Commentator — KQW, San Jose, Calif. DAVIS, JOHN News Commentator — WWSW, Pittsburgh. DAVIS, LANE News Commentator — WMBH, Joplin. Phillips Petroleum Co. News Broadcast, RCA News Broadcast, McDaniel Milling- Co. Broadcast. DEIHL, A. News Commentator — KVOE, Santa Ana, Calif. DE MILLER, E. PIERRE News Commentator — WLBC, Muncie, Ind. DE WEESE, TEX News Commentator — KPDN, Pampa, Texas. DIESPECKER, R. A. News Commentator — CJOR, Vancouver. DOAN, DOUGLAS News Commentator — KRBC, Abilene, Tex. Chief Announc- DODGE, FRED News Commentator — WNBF, Bingliamton, N. Y. DORNWELL, ROY News Commentator — KTEM, Temple, Texas. DOUGLAS, DOUG News Commentator — KRKD, Los Angeles. DREBING, CARL News Commentator — KGFX, Pierre, S. D. DUNKIRK, MILLARD News Commentator — WD AY, Fargo, N. D. DUX, WALTER News Commentator — WOPI, Bristol, Tenn. — E — EASTMAN, BOB News Commentator — KGBK, Tyler, Tex. EDWARDS, DOUGLAS News Commentator — WAGA, Atlanta. EDWARDS, JOHN News Commentator — KFOR- KFAB, Lincoln, Nebr. ELLIS, CAROLINE CROCKETT News Commentator — KMBC, Kansas City, Mo. EVANS, JOE WILLIAM News Commentator — KFRU- Columbia, Mo. KWTO-KGBX- Spring-field, Mo. EVANS, V. G. News Commentator — KALB, Alexandria, La. — F — FARRINGTON, FIELDEN News Commentator — WXYZ, Detroit. FIDLER, JAMES MARION News Commentator — NBC. Luden Coug-h Drops Program, Drene Shampoo Program. KISCHER, GEORGE News Commentator — Holly- wood Commentator MBS, Jer- g-ens Lotion Program NBC. FITZGERALD, JACK News Commentator — WSPD, Toledo. FITZ PATRICK, JACK L. News Commentator — KLZ, Denver. FORBES, GILBERT News Commentator — WFBM, Indianapolis. FREDERICKS, PAT News Commentator — WDWS, Champaign, 111. FRENCH, BOB News Commentator — WHKC, Columbus. FRENCH, KENNETH News Commentator — WHEC, Rochester, N. Y. FRITSCH, JOHN News Commentator — WBAL, Baltimore. — G — GAINES, BILL News Commentator — WFBC, Greenville, S. C. GELLER, JULE News Commentator — WMIN, St. Paul. GENSEL, CARL News Commentator — WXYZ, Detroit. GEWINNER, HOLT News Commentator — WMAZ, Macon, Ga. ^ 59 "This is Sam Hayes Speaking. 1874 Broadcasts over N.B.C. for Richfield Oil Co.! 156 Broadcasts over C.B.S. for Bank of America! 70 appearances as guest speaker at clubs, etc! 16 N.B.C. 1937 A.A.G.I. Football Forecasts! 92 Play by Play Football Broadcasts! 65 MOTION PICTURE CREDITS! "30" Exclusive Management MUSIC CORPORATION OF AMERICA Oxford 2001 644 GIBBONS, MOLLY News Commentator — KLZ, Denver. Daniels and Fisher Stores Co. Program. C LEAVES, EDWIN News Commentator — WLAC, Nashville. GLENN, CHARLES News Commentator — KGBX and KWTO, Spring-field, Mo. GLOYNE, RICHARD FEATHERSTONE News Commentator — KFOR, Lincoln, Nebr. GOLDER, HARRY News Commentator — WXYZ, Detroit. GOODWIN, JOHN PAUL News Commentator — KPRC, Houston. GRANT, DOUGLAS B. News Commentator — WMT, Cedar Rapids, la. GRANT, PETER News Commentator — WSAI, Cincinnati. HURLEIGH, BOB News Commentator — WFBR, Baltimore. J — H — HAASER, CHARLES News Commentator — WTHT, Hartford. HANDLAN, JOE News Commentator — WCHV, Charlottesville, Va. HARDMAN, BENEDICT News Commentator — KSO, Des Moines. HARPER, TRO News Commentator — KSFO, San Francisco. HASBROOK, DICK News Commentator — WJMS, Ironwood, Mich. HAYES, SAM News Commentator — Bank of America News Reporter CBS, Richfield Reporter NBC, All- American Gridiron Index. HEALEY, COLONEL JIM News Commentator — WGY, Schenectady. HEFFERNAN, W. P. News Commentator — WBTM, Danville, Va. HELSBY, H. R. News Commentator — WHDL, Glean, N. Y. HEMBREE, LAWRENCE News Commentator — WAIM, Anderson, S. C. HIGHTOWER, BILL News Commentator — WFAA, Dallas. HILL, ART News Commentator — CFCH, North Bay, Ont. HILL, EDWIN C. News Commentator — Your News Parade CBS. HIPPLE, JAMES News Commentator — KGFX, Pierre, S. D. HODGES, GILBERT News Commentator — KVOR, Colorado Spring's. HOOK, HANK News Commentator — KGLO, Mason City, Iowa. HOPKINS, DON News Commentator — WRJN, Racine, Wis. HOWLE, CONRAD News Commentator — WMBG, Richmond. HUGHES, PAUL News Commentator — KVOR, Colorado Spring's . JACKSON, A. B. 'BUD" News Commentator — KWOS, Jefferson City, Mo. JONES, HOWARD News Commentator — WIP, Philadelphia. JONES, MERWIN News Commentator — KOOS, Marshfield, Ore. JOY, RICHARD (DICK) W. News Commentator — CBS. KNX Newspaper of the Air, Goodyear Sun-up News. — K — KEEFE, HOWARD News Commentator — WSPR, Spring-field, Mass. KING, CY News Commentator — WBEN, Buffalo. KELLY, GORDON News Commentator — KGGC, San Francisco. KELLY, TOM News Commentator — KCMO, Kansas City. KENNEDY, JOHN B. News Commentator — RCA Magic Key Program NBC. KING, JEAN PAUL News Commentator — Hecker H-0 Daily Information Serv- ice MBS. KIRBY, DURWARD News Commentator — NBC. Press Radio News. KLISE, RODERIC News Commentator — KUJ, Walla Walla. KNEASS, DON News Commentator — KIRO, Seattle. KRAMER, HARRY News Commentator — WNEW, New York. Lightning- Elec- tric Stores Program. K REAMER, KAYE News Commentator — WROK, Rockford, 111. KROEN, ED News Commentator — WWSW, Pittsburgh. — JL — LANG, BILL News Commentator - Philadelphia. LAWRENCE, LARRY News Commentator - Milwaukee. LE BRUN, HARRY News Commentator - Rochester, N. Y. LEWIS, ERVIN News Commentator - Tulsa. LEWIS, FULTON News Commentator - Washington, D. C. LEWIS, GERTRUDE News Commentator - Minneapolis-St. Paul. LINK, WALLY News Commentator - Columbus. LITTLE, JAMES News Commentator - Worcester, Mass. 645 - KYW, WTMJ, WHEC, - KTUL, - WOL, WDGY, - WCOL, WTAG, LOCKE, FRANCIS P. News Commentator — WIOD, Miami. LONGWELL, ROBERT News Commentator — WJBK, Detroit. Orange Crush News Program, Christian Science Monitor Newscast. LOWREY, MEADOR News Commentator — Streit- mann Biscuit Co. Newscast WHAS, News of the World WHAS. LUETH, CHARLES News Commentator — WCLO, Janes ville, Wis. — M — McCALL, GEORGE News Commentator — Holly- wood Screenscoops CBS. McCANN, E. G. News Commentator — KGCU, Mandan, N. D. McCLURE, KENDALL BAILEY News Commentator — WOAI, San Antonio. McCOLLISTER, PHIL News Commentator — WLLH, Lowell, Mass. McINTOSH, BOB News Commentator — WGRC, New Albany, Ind. McKEAN, ED News Commentator — KFH, Wichita. McKENZIE, ED THOMAS News Commentator — Orange Crush Program. McKENZIE, R. T. News Commentator — KFXD, Nampa, Ida. McMURRAY, PHIL News Commentator — CFCN, Calgary, Al. McNEIL, ROBERT J. News Commentator — KGFX. Pierre, S. D. MALONE, F. P. News Commentator — WIOD, Miami. MANNING, KNOX News Commentator — KHJ, Los Angeles. MARKS, GARNETT Announcer — WMCA, New York. MARTIN THOMAS EMMET News Commentator — WIBX, Utica. MATTHEWS, BATELY News Commentator — KGGM, Albuquerque. MAXWELL, JOCKO News Commentator — WWRL, Woodside, L. I. MERCIER, ART News Commentator — KOIL, Omaha. MERRY, EDWARD News Commentator — CFCL, Ogdcnsburg, N. Y. MEYERS, TED News Commentator — KFAC, Los Angeles. MILES, JIM News Commentator — WCKY, Cincinnati. MILLER, KEN News Commentator — KVOO, Tulsa. MILLER, R. GLOVER News Commentator — WAIM. Anderson, S. C. KGLO, MITCHELL, AL News Commentator ■ Mason City, Iowa. MOCK, BILL RUSSELL JR. News Commentator — KVOS, Bellingham. MOORE, HAL News Commentator — NBC. MOORE, HENRY News Commentator — KPLT, Paris, Texas. MOORE, PAUL News Commentator — KIT, Yakima, Wash. MORRIS, BUD News Commentator — KELA, Centralia and Chehalis, Wash. MOSELY, WALLACE News Commentator — WAIM, Anderson, S. C. MOULTON, PERCY News Commentator — WHEB, Portsmouth, N. H. MURRAY, DON News Commentator — WAZL, Hazelton, Pa. MYERS, CLARENCE News Commentator — KYA, San Francisco. — N — NESBITT, JOHN News Commentator — MBS Passing- Parade. NESBITT, NORMAN News Commentator — MBS- DLN. Mennen Co. Program. NILES, CHARLES News Commentator — WTHT, Hartford. NOLIN, JEAN News Commentator — CKAC, Montreal. NORVELL, CASKIE News Commentator — WBIG, Greensboro. Cavalcade of News. © ODELL, JOHN P. News Commentator — WAAF, Chicago. OGILVIE, BRUCE News Commentator — CJRM, Reglna. OLIVER, BRYCE News Commentator — WEVD, New York. OSGOOD, NANCY News Commentator — WXYZ, Detroit. Women in the News MRN. OWEN, EM News Commentator — WTAQ and WHBY, Green Bay, Wis. OWEN, KEN News Commentator — KPMC, Bakersfield. Cal. PACE, ESTON News Commentator — WAPO, Chattanoog-a. PANTAGES, LLOYD News Commentator — Lloyd Pantages Covers Hollywood CBS. PARLOW, VERN News Commentator — WOMT, Manitowoc, Wis. PAYNE, MATHER News Commentator — WRGA, Rome, Ga. PEARSON, FORT News Commentator — United Press News WMAQ. PEARSON, JAMES News Commentator — KFNF, Shenandoah, Iowa. PEARSON, JOHN ESTEL News Commentator — KWTO, Spring-field, Mo. PEARSON, WILLIAM News Commentator — CFCL. Og-densburg-, N. Y. PECHT, JERRY LEE News Commentator — WBAL. Baltimore. PENN, DAVID News Commentator — WCOL, Columbus. PERRINE, DR. GEORGE HOSBROOK News Commentator — WIBX, Utica. PETERS, DICK News Commentator — KGFF. Shawnee, Okla. PETRANKA, JOE News Commentator — WSFA. Montgomery, Ala. PICKARD, DAVE News Commentator — CHSJ, St. John, N. B. PLAMBECK, HERBERT H. News Commentator — WHO, Des Moines. Farm News Re- ports. POOLE, BOB News Commentator — WBIG. Greensboro. Noon Headlines. PORTER, ROSS News Commentator — KGFF, Shawnee, Okla. PORTERFIELD, WALTER News Commentator — KFRU. Columbia, Mo. 80 Riverside Drive New York City TRafalgar 7-5200 GARNETT MARKS • ACE NEWS and SPORTSCASTER N 0 W F R E E L A N C N G 646 POWELL, JEM News Commentator — CKMO, Vancouver. PRIMM, ART News Commentator — KTKC, Visalia, Cal. I'YRON, DICK News Commentator — WATL, Atlanta. — R — RADCLIFFE, JOHN News Commentator — KOY, Phoenix. RAMSEY, S. WAYMOND News Commentator — KOMA, Oklahoma City. REEF, WALLY News Commentator — KFEL, Denver. ROBERTS, CHARLES Production — KVOR, Colo- rado Spring's. ROCKHOLD, JOE News Commentator — WSPD, Toledo. ROLL, DICK News Commentator — • WHIO, Dayton. ROSAMOND, ROBERT News Commentator — WTBO, Cumberland, Md. ROSS, WILLIS News Commentator — KGW and KEX. Portland, Ore. ROSS, NORMAN DE MILLE News Commentator — News of the Day WENR. RUGH, VIC News Commentator — KFH. Wichita. RYAN, TED News Commentator — KGKB. Tyler, Texas. — s — SAMS, JIMMIE News Commentator — KSAL, Salina, Kans. SANFORD, WILLIAM News Commentator — KTMS, Santa Barbara. SCHULTZ, ADELBERT F. News Commentator — KHBG, Okmuleree, Okla. SCOFIELD, CARTER News Commentator — WDBO. Orlando, Fla. SCOTT, ALAN News Commentator — WFIL, Philadelphia. SEDGWICK, HARRY News Commentator — WCPO. Cincinnati. SEWARD, OLAF News Commentator — KCKN. Kansas City, Kans. SHANNON, BILL News Commentator — WATL, Atlanta. SHAPARD, WILLIAM News Commentator — WHN, New York. Reming-ton Rand News Program, Saving's Bank of Brooklyn News Program, Sobol Bros. News Broadcasts. SHELLEY, JACK News Commentator — WHO, Des Moines. SKOLSKY. SID News Commentator — Sid Skol- sky's Hollywood News NBC. SLUSSER, ED News Commentator — KHUB, Watsonville, Cal. SMITH, BECKLEY News Commentator — WJAS, Pittsburgh. SMITH, BERT News Commentator — KSOO and KELO, Sioux Falls. SMITH, ED K. News Commentator — WHP, Harrisburg-, Pa. SMITH, ERLE HAZLETT News Commentator — KMBC, Kansas City, Mo. Penn To- bacco Co. Program, Dodge Motor Cars and Trucks Pro- gram, Chrysler Motor Cars Program, Tom Moore Cigars Program. SMITH, ERNIE News Commentator — WBIG, Greensboro, N. C. Your News Courier. SOULE, OLAN E. News Commentator — Science in the News NBC. SQLIER, LLOYD News Commentator — WDEV, Waterbury, Vt. STANGER, ROSEMARY News Commentator — Women in the News WGL. STANTON, CHARLES News Commentator — KRNR, Roseburg, Ore. STEEL, JOHANNES News Commentator — WMCA, New York. STEVENS, AL News Commentator — WFIL, Philadelphia. STEVENSON, BOB News Commentator — Latest News at the Close of the Day WHN, Cortland Baking- Co. Newscast. STRAIN, JAMES News Commentator — WMBR, Jacksonville, Fla. SULLIVAN, PAUL News Commentator — WLW and WSAI, Cincinnati. SWAYZE, JOHN CAMERON News Commentator — WHB, Kansas City. SWETNAM, GEORGE News Commentator — WMBS, Uniontown, Pa. SWING, RAYMOND GRAM News Commentator — World Events MBS, Herald Tribune Forum, Town Meeting of the Air NBC. — T — AY LOR, MASON C. News Commentator — WGNY, Newburgh. HOMAS, LOWELL News Commentator — Lowell Thomas' Program NBC. HOMPSON, DOROTHY News Commentator — People in the News NBC. MOMS, A. News Commentator — CJCJ, Calgary, Al. OTTEN, HAROLD (HAL) OSBORN News Commentator — News to You WMAQ-WENR. 'REXLER, LARRY News Commentator — WNOX, Knoxville. ROUT, ROBERT News Commentator — CBS. 647 TRUE, HAROLD News Commentator — WXYZ, Detroit. Alka-Seltzer News Broadcast, Farm and Market Reports MRN, Town Talk MRN, Tomorrow's Headlines, Michigan Reporter. TWIGGER, NORMAN News Commentator — WCAE, Pittsburg'h. TYLER, BOB News Commentator — KOY, Phoenix. VANDAGRIFT, CARL News Commentator — WOWO and WGL, Fort Wayne. — w — WADE, OZZIE News Commentator — WNBX. Spring-field, Vt. WALLACE, GUY News Commentator — WCLE and WHK, Cleveland. WALLACE, JACK News Commentator — KRBC, Abilene, Texas. WALLACE, NEIL News Commentator — WEEI. Boston. WALSH, CHESTER News Commentator — WFTC, Kinston, N. C. WARE, WILLIAM EASTLAND News Commentator — WCAU, Philadelphia. Horn and Hard- art Baking' Co. Program. WATSON, BROOKS News Commentator — WMBD, Peoria, 111. WEATHER WAX, BEN K. News Commentator — KXRO, Aberdeen, Wash. WELLS, LINTON News Commentator — RCA Magic Key Program NBC. WHEELER, TONY News Commentator — WNBF, Bing-hamton, N. Y. WHIPKEY, BOB News Commentator — KBST, Big- Spring-, Ark. WILLIAMS, GLENN News Commentator — WESG, Elmira, N. Y. WILLIAMS, GLEN News Commentator — KCRC, Enid, Okla. WILLIS, J. EDWIN News Commentator — WLAP, Lexington, Ky. WILSON, BOB News Commentator — WADC, Akron. WILSON, ROBERT News Commentator — WOWO, Fort Wayne, Ind. WINCHELL, WALTER News Commentator — Jergens Program NBC. WOODS, CHARLES News Commentator — WSAI, Cincinnati. WRIGHT, DOROTHY ELLEN News Commentator — WOWO and WGL, Fort Wayne. Rov- ing- Reporter. VOI SK, ROBERT News Commentator — WDBJ, Roanoke. Sports Commentators • AND THEIR WORK A n D RING 1937 ^W "What is originality? It is being one's self, and reporting accurately what we see and are." — Emerson. Key to Network Affiliation Abbreviations CBS — Columbia Broadcasting System; CN — Colonial Network; DLN — Don Lee Nstwrrk; IN — Intercity Network; MBS — Mutual Broadcasting System; MN — Michigan Network; NBC — National Broadcasting Company; TQN — Texas QuaNty Network; YN — Yankee Network. — A — ADAMS, BILL Sports Commentator ■. — KGW and KEX, Portland, Ore. ADAMS, WALLY Sports Commentator — WAGA, Atlanta. ADKINS, SPRITTEK Sports Commentator — WRVA, Richmond. ALFRED, MILTON Sports Commentator — WICA, Ashtabula, Ohio. ANDERSON, BOB Sports Commentator — KRLC, Lewiston, Idaho. ANDREWS, TED Sports Commentator — KWKH, Shreveport. Rambling- Round the Sports Dial, Grand Prize Beer Program, General Mills Baseball Broadcasts, Goodrich Tire Program, Centenary Col- lege Football Broadcasts. APPEL, "CHICK" Sports Commentator — CJCS, Stratford, Ont. ASHFORD, ED Sports Commentator — WLAP, Lexington, Ky. AUSTIN, FRANK Sports Commentator — KDYL, Salt Lake City. — B — BARBER, RED Sports Commentator — WLW and WSAI, Cincinnati. BARRY, JACK Sports Commentator — WIP, Philadelphia. BATCHELDER, CHARLES Sports Commentator — WDBO, Orlando, Fla. BAUGHN, TED Sports Commentator — WELL, Battle Creek. BELL, JACK Sports Commentator — WlOl), Miami. BENNETT, DAVID Sports Commentator — WKBO, Harrisburg, Pa. BEYNONI, JACK Sports Commentator — WDWS, Champaign, 111. BINGHAM, DRAKE Sports Commentator — WKY, Oklahoma City. BLAIN, PERRY Sports Commentator — WILL, Urbana, 111. BOLLEY, LEO Sports Commentator — WGY, Schenectady. BOLTON, JOE Sports Commentator — WMCA, New York. BOND, BILL Sports Commentator — WAVE, Louisville. BOYER, JOHNNY Sports Commentator — KQV, Pittsburgh. BOZEMAN, JERRY Sports Commentator — WSFA, Montgomery, Ala. BRANDT, LYNN Sports Commentator — NBC. Football Game Broadcasts, Golf Broadcasts, Chicago Golden Gloves Broadcasts, National High School Basket- ball Championship Broadcasts, National AAU Track Cham- pionships Broadcast, National Clay Court Tennis Champion- ship Broadcasts, National Junior Tennis Championships. BRANDY, J. R. Sports Commentator — CFCL, Ogdensburg, N. Y. BRICKHOUSE, JACK Sports Commentator — WMBD, Peoria, 111. BRITT, JIM Sports Commentator — WBEN, Buffalo. BROWN, BUDDY Sports Commentator — KIUL, Garden City, Kansas. BROWN, ROBERT V. Sports Commentator — NBC Golden Gloves Boxing Broad- casts, Football Broadcasts. BROWN, ROGER Sports Commentator — WDBO, Orlando, Fla. 648 BROWN, WILLIAM H. Sports Commentator — General Mills Baseball Broadcasts WHO, State Championship Cornhusking Contest WHO, Champion of Champion Corn- husking Contest WHO, Sports Review WHO, Iowa Univer- sity Football Games WHO- WOC, State Handball Cham- pionships WMT, County Bas- ketball Tournaments WMT- KRNT, State Volley Ball Championships WMT. BRYAN, JERRY Sports Commentator — WSGN, Birmingham. BUCHAN, ALEX Sports Commentator — WEW, St. Louis. BULL, FRANK Sports Commentator — KHJ. Los Angeles. BURGER, JOHN BELDON Sports Commentator. BURICK, SI Sports Commentator — WHIG, Dayton. BUTHERUS, ED Sports Commentator — KUJ. Walla Walla. BUXBAUM, PHILIP L. JR. Sports Commentator — WELL New Haven. CAIN, DOYLE Sports Commentator — KFX1 >. Nampa, Idaho. CAMP, DEL Sports Commentator — WDEV. Waterbury, Vt. CAMPBELL, D. C. Sports Commentator — KCRC. Enid, Okla. CAMPBELL, DICK Sports Commentator — KGGF. Coffeyville, Kan ( ANUP. RED Sports Commentator — WAIM. Anderson, S. C. ( ARMICHAEL. LESSLEY Sports Commentator — WFOR, Hattiesburg, Miss. CARROLL, PARKE Sports Commentator — WHB, Kansas City. CARSON, GRANT Sports Commentator — CJRM, Regina. CARTER, BOB Sports Commentator — WMCA. New York. CASEY, EDDIE Sports Commentator — WAAB and WNAC, Boston. CHEYNE, ARTHUR Sports Commentator — KIT, Yakima, Wash. CLARK, AL Sports Commentator" — KRMD, Jamestown, N. D. CLARK, PAUL Sports Commentator — WGBF and WEOA. Evansville, Ind. CLEYELAND, BUDDY Sports Commentator — WCLO, Janesville, Wis. COGGINS, JTMMIE Sports Commentator — WAIM. Anderson. S. C. COLVIN, DON Sports Commentator — KSFO, San Francisco. COHEN, LES Sports Commentator — WMBS, Uniontown, Pa. COOK, CHUCK Sports Commentator — KFJB, Marshalltown, Iowa. CORBIN, PAUL Sports Commentator — KELA, Centralia and Chehalis, Wash. CORNWELL, BLAINE Sports Commentator — KVOO, Tulsa. COSTLEY, JAN Sports Commentator — WJTN, Jamestown, N. Y. COZAD, SAMMY Sports Commentator — WTBO. Cumberland, Md. CREIGHTON, HARRY Sports Commentator — WAAF. Chicago. CRONKITE, WALTER LELAND JR. Sports Commentator — KCMO. Kansas City, WKY, Oklahoma City. CRUTCHFIELD, CHARLES Sports Commentator — WBT, Charlotte, N. C. CUMMINS, HOWARD Sports Commentator — KGFT, Brownsville, Texas. CUNNINGHAM, BOB Sports Commentator — KOIL, Omaha. CUSHING, KIRBY Sports Commentator — KYW, Philadelphia. — D — DAILEY, TOM Sports Commentator — WDOD, Chattanooga. DAVIS, REX SportB Commentator — WCKY, Cincinnati. DAVIS, SIG Sports Commentator — WMIN, i St. Paul. DEAL, JAKE Sports Commentator — WDEV, Waterbury, Vt. DE HAVEN, BOB Sports Commentator — KVOO, Tulsa. DENNIS, DINTY Sports Commentator — WQAM, Miami. DE RIVERO, RAMON ORTIZ Sports Commentator — WNEI, San Juan, P. R. DERWIN, WILLIAM Sports Commentator — WATR, Waterbury, Conn. DESCARREAUX, MAURICE Sports Commentator — CHRC, Quebec. DESMOND, CONNIE Sports Commentator — WSPD, Toledo. DETTER, W. BUDD Sports Commentator — KWBG, Hutchinson, Kan. DE YOUNG, JOHN Sports Commentator — WGL, Fort Wayne. Harvey Brothers Sports Review Program. DIEHM, VIC Sports Commentator — WAZL, Hazelton, Pa. DILLON, JOHN Sports Commentator — WFAS, White Plains, N. Y. DONAHUE, BUD Sports Commentator — KDLR, Devils Lake, N. D. DOOLEY, EDDIE Sports Commentator — Foot- ball Forecasts CBS. DOUGLASS, REG Sports Commentator — CKNX, Wing-ham, Ont. DRAKE, AL Sports Commentator — WELL, Battle Creek. DUPRE, HENRY PHILLIPS Sports Commentator — WWL, New Orleans. DURNEY, BILL Sports Commentator — WIL, St. Louis. DYER, BILL Sports Commentator — WCAU, Philadelphia. Socony Vacuum Oil Co. Sport Program. Mobil- gas and Wheaties Baseball Broadcasts, All-Star Baseball Broadcast CBS, World Series Broadcast CBS, St. Joseph Col- lege Basketball Broadcasts. — E EBEL, JIM Sports Commentator — WILL, Urbana, 111. EDMOND, ASHLEY Sports Commentator — CKTB, St. Catherines, Ont. EGAN, GAIL Sports Commentator — CFAC, Calgary, Alberta. EPSTEIN, JOE Sports Commentator — WNOX, Knoxville. EVANS, ROBERT Sporta Commentator — WSPD, Toledo. — F — FARLY, TOM Sports Commentator — KRMD, Jamestown, N. D. FELDMAN, ROBERT M. Sports Commentator — WMAS, Springfield, Mass. 649 FINK, MAURICE Sports Commentator — WQAM, Miami. FISHELL, RICHARD EDWARD Sports Commentator — WMCA. New York. General Mills Sports Resume, Sobol Bros. Sports Resume. FISHER, THORNTON Sports Commentator — WNEW, New York. FITZPATRICK, JACK L. Sports Commentator — KLZ, Denver. FLAHERTY, PAT Sports Commentator — WOAI, San Antonio. FLANAGAN, PAT Sports Commentator — WBBM, Chicago. FLEISCHMAN, SOL Sports Commentator — WDAE, Tampa, Fla. FLEMING, ED Sports Commentator — WIBA. Madison, Wis. FRANK, NOBLE Sports Commentator — WHP, Harrisburg, Pa. FRANKLIN, 0. Sports Commentator — KGKB, Tyler, Texas. FRANKLIN. WILLIAM C. B. Sports Commentator — WIBX, Utica. — G — GALLAHER, EDDIE Sports Commentator — KTUL. Tulsa. GARDNER, CARROL Sports Commentator — WMBR, Jacksonville, Fla. GARDNER, DON Sports Commentator — WKBN, Youngstown, Ohio. GARNES, C. M. Sports Commentator — KBST, Big Spring, Ark. GENSLER, CARL Sports Commentator — WXYZ. Detroit. Sports Review, Mich- igan State Football Broad- casts. GEORGE, LEE ELWOOD Sports Commentator — KWTO and KGBX, Springfield, Mo. General Mills Baseball Broad- casts, Cardinal Brewing Co. Baseball Broadcasts, Hamlin's Wizard Oil Sportscaster, Davidson's Cafeteria Football Announcer, Coca Cola Boxing Shows, Sieberling Tires Auto Racing Broadcasts, Dicks Beer Sportcast. GILROY, RALPH Sports Commentator — WNAC and WAAB. Boston. GIMAEL, PHIL Sports Commentator — CHRC. Quebec. GINSBERG, HARRY Sports Commentator — WNBC, New Britain, Conn. GLADSTONE, HENRY Sports Commentator — General Mills Baseball Broadcasts WHN, Socony-Vacuum Base- ball Broadcasts WHN. GLEASON, PECO Sports Commentator — WCHV. Charlottesville, Va. GRANEY, JACK Sports Commentator — WCLE and WHK, Cleveland. GREGSON, JACK Sports Commentator — KDYL, Salt Lake City. GRIFFITHS, BILL Sports Commentator — WJW, Akron. GRIFFITHS, DAVE Sports Commentator — WGBI, Scranton, Pa. GRIZZARD, HERMAN Sports Commentator — WLAC, Nashville. GUNDAKER, ED C. Sports Commentator — WHP, Harrisburg-, Pa. GUYAN, GEORGE Sports Commentator — KFRU, Columbia, Mo. — H — HACHA, JOHN Sports Commentator — WOWO and WGL, Fort Wayne, Ind. HACKETT, JOHN W. Sports Commentator — WOWO and WGL, Fort Wayne. Indi- ana State High School Basket- ball Tournaments, Centlivre Brewing- Corp. Sports Broad- cast, Golden Gloves Tourna- ment, Sports of All Sorts, Down the Field. HALL, HELSEY Sports Commentator — KSTP, St. Paul, Minneapolis. HALL, JOE Sports Commentator — CFJC, Kamloops, B. C. HALLIDAY, JACK Sports Commentator — WBNO, New Orleans. HALLISTER, JACK Sports Commentator — KDKA, Pittsburg-h. HALPIN, ROY Sports Commentator — CHRC, Quebec. HAMMOND, C. W. Sports Commentator — KRE, Berkeley, Cal. HAND, JACK Sports Commentator — WNBF, Binghamton, N. Y. HANDLAN, JOE Sports Commentator — WCHV, Charlottesville, Va. HANES, TOM Sports Commentator — WTAR, Norfolk. HARPER, EARL Sports Commentator — WNEW, New York City. M a d i s o n Square Garden Basketball Broadcasts, B o x i n-g- Broad casts, National Men's Indoor Tennis Championship Broad- casts, General Mills Baseball Broadcasts, Dugout Inter- views, Baseball Scores Broad- casts, Sports Roundup, Na- tional Horse Show Broadcast, Columbia University Football Broadcasts, The Sportoscope. HARRINGTON, JOHN Sports Commentator — WBBM, Chicago. HARTMAN, HARRY Sports Commentator — WCPO, Cincinnati. HASBROOK, DICK Sports Commentator — WJMS, Ironwood, Mich. HAYES, SAMUEL STEWART Sports Commentator — All BILL KELSO announcing Sports Special Events KMTR Top of the Dial Hollywood -"even goes on a circus high wire to get 'em"— Radio Daily. American Gridiron Index MBS. Associated Oil Co. Foot- ball Rally. HEILMAN, HARRY Sports Commentator — WXYZ, Detroit. HEINE, BOB Sports Commentator — WBAA, West Lafayette, Ind. HEISS, BOB Sports Commentator — WTMJ, Milwaukee. HENDERSON, BROOKS Sports Commentator — KSTP, St. Paul-Minneapolis. Minne- sota Football Broadcasts. HENDERSON, LLOYD Sports Commentator — WPAY, Portsmouth, Ohio. HIGGINS, FRANCIS Sports Commentator — WLBC, Muncie, Ind. HIGHTOWER, BILL Sports Commentator — WFAA, Dallas. Humble Oil Football Broadcasts. HIPPLE, JAMES Sports Commentator — KGFX, Pierre, S. D. HOEY, FRED Sports Commentator — WAAB and WNAC, Boston. HOLLISTER, JACK Sports Commentator — KDKA, Pittsburg-h. Sports Review, Baseball Scores, Fight De- scriptions, Football Predic- tions. HOOPER, JACK Sports Commentator — WMBG, Richmond. HOUSTON, C. H. Sports Commentator — WRNL, Richmond. & JERRY ANDERS ■& 650 HOYT, WAITE Sports Commentator — WMCA, New York. HUBBARD, BOB Sports Commentator — WSAY, Rochester, N. Y. IHRIG, GENE Sports Commentator — WILL, Urban a. 111. INGLIS, S. CHARLES Sports Commentator — KLZ, Denver. JACKSON, A. B. "BUDD" Sports Commentator — KWOS, Jefferson City, Mo. JACKSON, GEORGE Sports Commentator — WBOW, Terre Haute, Ind. JANNEY, ED Sports Commentator — KGGM, Albuquerque. JAY, DICK Sports Commentator — KIUN, Pecos, Texas. JOHNSON, DICK Sports Commentator — KGFF, Shawnee, Okla. JOHNSON, HARRY Sports Commentator — KFOR and KFAB, Lincoln, Nebr. JOHNSON, WALTER H. Sports Commentator — WIBM, Jackson, Mich. JORDAN, CHARLIE Sports Commentator — WRR, Dallas. JORDON, G. A. Sports Commentator — CFQC, Saskatoon. JOYNER, FRED Sports Commentator — WHKC, Columbus. — K — KALUSCHE, EARLE J. Sports Commentator — WFAA. Dal'as. Uncle Ben's Grid Flashes. KAKX, BILL Sports Commentator — KPDN, Pampa, Texas. KEARNEY, DON Sports Commentator — WFAS, White Plains, N. Y. KEEGAN, FRANK Sports Commentator — KBTM, Jonesboro, Arkansas. KELLY, BOB Sports Commentator — WGAR, Cleveland. KELLY, TOM Sports Commentator — KCMO, Kansas City. KELSO, BILL Sports Commentator — KMTR, Hollywood. KENYON, DOUGLASS MORROW Sports Commentator — WBAP, Fort Worth. KIRKPATRICK, JESS Sports Commentator — WGN, Chicago. Old Gold Baseball Programs. KILPATRICK, REID F. Sports Commentator — KEHE, Los Angeles. Professional Football Broadcasts, Fight Broadcasts, Kilpatrick's Sport Shorts. KIRBY, ROBERT LEE Sports Commentator — WBT, Charlotte. Duke Football Broadcasts. KOESTER, TONY Sports Commentator — KFBK, Sacramento. KYLER, JAMES F. Sports Commentator — WCMI, Ashland, Ky. LA BRANCHE, ERNIE Sports Commentator — WLLH, Lowell, Mass. LANG, DR. ETHAN A. Sports Commentator — WCAM, Camden, N. J. LANTRY, HARRY Sports Commentator — KHQ, Spokane. LAUBENGAYER, ED Sports Commentator — KSAL, Salina, Kansas. LAUX, FRANCE Sports Commentator — KMOX, St. Louis. LEARY, ALBERT E. Sports Commentator — CKCL, Toronto. LEE, GEORGE Sports Commentator — KGBX and KWTO, Spring-field, Mo. LELAND, CY Sports Commentator — WBAP, Fort Worth. LE ROY, HARRY Sports Commentator — KGGC, San Francisco. LE VOIR, "BABE" Sports Commentator — WCCO, Minneapolis-St. Paul. LITTLE, LOU Sports Commentator — Foot- ball Forecasts MBS. LONGWELL, ROBERT Sports Commentator — Premier Beer Hockey Resume WWJ, Tiger Tales WJBK. LOWREY, MEADOR Sports Commentator — WHAS, Louisville. — M — McALISTER, R. B. Sports Commentator — KFYO, Lubbock, Texas. McCarthy, clem Sports Announcer — Louis- Schmeling Championship Figrht NBC, Louis-Braddock Cham- pionship Fight NBC, Kentucky Derby Description NBC, Preak- ness Stakes Description NBC, All-Sports Program NBC. Mc DONALD, ARCH Sports Commentator — WJSV, Washington, D. C. Mcdonough, dick Sports Commentator — WAAB, and WNAC, Boston. McGILL, W. E. "WINDY" Sports Commentator — WTJS, Jackson, Tenn. McKEVITT, H. W. Sports Commentator — KRE, Berkeley, Calif. McLINN, "STONEY" S ports Commentator — WIP, Philadelphia. McMAHON, THOMAS Sports Commentator — WNBF, Binghamton, N. Y. 651 McMillan, d. Sports Commentator — CKCK, Regina. MacMILLAN, LOWELL Sports Commentator — WHEC, Rochester, N. Y. MALOY, JACK Sports Commentator — WORL, Boston. MANNING, TOM Sports Commentator — Leisy's Beer Sport Resume WTAM, National Air Races Descrip- tion NBC, Ohio State Uni- versity Football Broadcasts WTAM, Western Open Golf Tournament Description NBC, National Open Golf Tourna- ment Description NBC. MARIANA, NICK Sports Commentator — KGVO, Missoula, Mont. MARKEY, ARTHUR Sports Commentator — WJAR, Providence. MARKEY, RAY Sports Commentator — WTHT, Hartford. MARKWARD, WILLIAM Sports Commentator — WCAM, Camden, N. J. MARTIN, PAL Sports Commentator — WGRC. New Albany, Ind. MARTIN, REGGIE Sports Commentator — WHB. Kansas City. MARTIN, REGINALD B. Sports Commentator — KFAB and KFOR, Lincoln. Nebr. MARTIN, THOMAS EMMET Sports Commentator — WIBX, Utica. MARTINO, GILBERT Sports Commentator — WDRC. Hartford, Conn. MAXWELL, JOCKO Sports Commentator — WWRL. Woodside. L. I. MEYER, FREDERICK G. Sports Commentator — WHDL, Olean. N. Y. MICCICHE, JOE Sports Commentator — KRK1). Los Angeles. MICHEL, AL. Sports Commentator — WTAQ. Green Bay, Wis. MILLER, HAROLD Sports Commentator — WORK. York, Pa. MILLER, STRETCH Sports Commentator — WJBC, Bloomington, 111. MITCHELL, AL Sports Commentator — KG LO, Mason City, Iowa. MOCK, BILL RUSSELL, Jr. Sports Commentator — KVOS. Belling-ham; KGW and KEX. Portland. MOORE, HAL Sports Commentator — KRE. Berkeley, Calif. MORTON, EARL Sports Commentator — CHNS, Halifax. Ml LLIN.W, ED Sports Commentator — WJBY, Gadsden, Ala. Ml RLE Y, J. B. Sports Commentator — CFCY, Charlottetown, P. E. I. MURPHY, PAT Sports Commentator — CKOC, Hamilton. Ont. MURPHY, ROBERT LEO Sports Commentator — KSTP, St. Paul. - N — NAGLER, AL Sports Commentator — WJBK, Detroit. NASH, WILLIAM, Jr. Sports Commentator — KOH, Reno. NEVADA, CHARLES Sports Commentator — WTMJ, Milwaukee. NICHOLSON, LEO Sports Commentator — CJOR, Vancouver. NOBLES, T. K. Sports Commentator — WAPO, Chattanooga. NORMAN, NEIL Sports Commentator — WIL, St. Louis. NORRIS, BOBBY Sports Commentator — WMAZ, Macon, Ga. NORVELL, CASKIE Sports Commentator — WBIG, Greensboro . © O'HAIRE, EUGENE Sports Commentator — WGY, Schenectady. O'HARA, JOHN Sports Commentator — KWK, St. Louis. OLDOKER, LYNN E. Sports Commentator — KGFX, Pierre, S. D. ONDARCHO, S. C. Sports Commentator — WBTM, Danville, Va. O'NEAL, J. B. Sports Commentator — WAYX, Waycross. Ga. ONSLOW, JACK Sports Commentator — WAAB and WNAC. Boston. ORAVETZ, JULE Sports Commentator — WRJN, Racine, Wis. OWEN, FORREST JR. Sports Commentator — WELL, Battle Creek. OWENS, MOREY C. Sports Commentator — WROK, Rockford, 111. P PARKER, JOE (G.) Sports Commentator — NBC. PATON, CLYDE Sports Commentator — KGY, Olympia, Wash. PATRICK, VAN Sports Commentator — KOCA, Kilgore, Tex. PEARSON, FORT Sports Commentator — Foot- hall Game Broadcasts, NBC, Football Profet WENR. PERRY, NORMAN Sports Commentator — WSAT, Cincinnati. PENGRA, MARSHALL Sports Commentator — KRNR, Roseburtf. PETTEGREW, C. W. Sports Commentator — WOSU, Columbus. PICKARD, DAVE Sports Commentator — CHSJ, St. John, N. B. PIERCE, H. L, Jr. Sports Commentator — KGHL, Billing's, Mont. PIERCE, NORMAN Sports Commentator — WOMT, Manitowoc, Wis. POOLE, BOB Sports Commentator — WBIG, Greensboro. B. C. Sports Re- view, Wiley Sholar. POPE, BILL Sports Commentator — WESG, Elmira, N. Y. POWERS, FRANCIS J. Sports Commentator — NBC. Second Guessers. PROUGH, EL Sports Commentator — WDAY, Fargo, N. D. PUCKETT, RALPH Sports Announcer — WMT, Cedar Rapids, la. PUTNAM, GEORGE FREDERIC Sports Commentator — KSTP, St. Paul. Tomorrow's Touch- downs, Football Preview and Review. — R — RAMSEY, S. WAYMOND Sports Commentator — KOMA, Oklahoma City. REAMS, TED Sports Commentator — WRVA, Richmond. REGINALD, MARTIN BUELL Sports Announcer — Brown and Williamson Tobacco Co. Foot- ball Broadcasts, KOIL-KFOR, Kellogg Co. Football Broad- casts, KFAB, Drake Relays Broadcasts, MBS. REILLY, SPEED Sports Commentator — KLS, Oakland, Calif. REILY, CHARLES Sports Commentator — WTAR, Norfolk. REITZER, HERMAN Sports Commentator — WDEL, Wilmington, Del. RHEIN, GENE Sports Commentator — KGNF, North Platte, Nebr. RIBB, JIMMY Sports Commentator — KNOW, Austin, Tex. RICHARDSON, BOB Sports Commentator — KWK, St. Louis. RILEY, DON Sports Commentator — WBAL, Baltimore. RILEY, LEN Sports Commentator — WFBM, Indianapolis. RING, BILL Sports Commentator — KGBX and KWTO, Spring-field, Mo. ROBERTS, BRYAN Sports Commentator — KGFF, Shawnee, Okla. ROBERTS, I. S. Sports Commentator — KRGV, Weslaco, Tex. ROBERTSON, COLLINS TRAFTON Sports Commentator — KVOO, Tulsa. ROBERTSON, JACK Sports Commentator — WGRC. New Albany, Ind. KOSCOE, PAUL Sports Commentator — KMA, Shenandoah, Iowa. BOSS, NORMAN DE MILLE Sports Commentator — Horse Race Descriptions WENR. 652 RUBENSTEIN, BABE Sports Commentator — WNAC and WAAB, Boston. RUDOLPH, JOE Sports Commentator — WCBD, Chicago. RUGH, VIC Sports Commentator — KFH, Wichita. RUTH, GEORGE "BABE" HERMAN Sports Commentator — Babe Ruth Show, CBS. RYAN, FRANK Sports Commentator — WAAB and WNAC, Boston. ST. JAMES, CHRIS Sports Commentator — WCNW, Brooklyn. SALAZAR, RALPH Sports Commentator — KHUB. Wastonville, Calif. SAMUELSON, PEARLY Sports Commentator — KNEL, Brady, Texas. SAUNDERS, RAY Sports Commentator — WHN, New York. General Mills Baseball Broadcasts, Socony- Vacuum Baseball Broadcasts, Coca Cola Sports Review, Daily Sports Broadcasts. SAVAGE, GUY Sports Commentator — KABC, San Antonio. SAWYER, VERNE Sports Commentator — KGVO. Missoula, Mo. SCHEIBECK, "IRV" Sports Commentator — WCOL, Columbus. SCHMIDT, RAY Sports Commentator — KWK, St. Louis. SEABROOK, GILBERT Sports Commentator — CFRN, Edmonton, Al. SEAL, BOB Sports Commentator — WCOL. Columbus. SELBY, PRICE Sports Commentator — WRGA, Rome, Ga. SHARP, DICK Sports Commentator — KJR, Seattle SHAW, STANLEY WINTHROP Sports Commentator — WNEW. New York. Six Day Bicycle Race Broadcasts. SHEPPARD, BOB Sports Commentator — KCMO. Kansas City. SHORT, JACK Sports Commentator — CKMO, Vancouver. SHUMATE, GENE Sports Commentator — KSO, Des Moines. SILER, WENDELL Sports Commentator — WSVA, Harrisonburg, Va. SILVA, FRANK Sportfi Commentator — WHAM, Rochester, N. Y. SIMMONS, PATE Sports Commentator — KFNF. Shenandoah, Iowa. SIMONDS, HAL Sports Comment at or — WFIL, Philadelphia. SIMPSON, STAN Sports Commentator — KTKC, Visalia, Calif. SIMS, ED Sports Commentator — WMFJ, Daytona Beach, Fla. SLAGLE, JOHN Sports Commentator — WXYZ, Detroit. SLATER, BILL Sports Commentator — WNAC and WAAB, Boston. SMITH, BERT Sports Commentator — KSOO and KELO, Sioux Falls. SMITH, CLYDE Sports Commentator — KONO, San Antonio. SMITH, C. LAURENCE Sports Commentator — KTMS, Santa Barbara. SMITH, ERNIE Sports Commentator — KYA, San Francisco. SMITH, ROBERT H. Sports Commentator — WOOD and WASH, Grand Rapids, Mich. SPENCER, RAY Sports Commentator — WADC, Akron. STARR, JACK Sports Commentator — KMBC, Kansas City, Mo. STEARNS, BILL Sports Commentator — WHEB, Portsmouth, N. H. STEELE, BOB Sports Commentator — WTIC, Hartford. STEVENS, JOHN (JACK) JOSEPH Sports Commentator — WTIC, Hartford. STEVENSON, BOB Sports Commentator — Gener- al Mills Baseball Broadcasts, WHN. Socony-Vacuum Base- ball Broadcasts, WHN, Grid- iron Smoker, WHN. STIMERS, REX Sports Commentator — CKTB, St. Catherines, Ont. STRONG, KENNETH E. Sports Commentator — WMCA, New York. Grandstand and Bandstand. SYKES, HARVEY JR. Sports Commentator — WBRB. Red Bank, N. J. TAUB, SAM Sports Commentator — WHN, New York. TEETZEL, WILLIAM Sports Commentator — CHWK. Chilliwack, B. C. TEN EYCK, SIDNEY Sports Commentator — WSMK, Dayton. THOMPSON, HAL Sports Commentator — WFAA, Dallas. Humble Oil and Re- fining' Co. Football Broad- casts. THOMPSON, JIMMIE Sports Commentator — WFBC, Greenville, S. C. TOTTEN, HAROLD (HAL) OSBORN Sports Commentator — Texas Co., Baseball Broadcasts, WCFL, Daily Sports Com- mentary, WMAQ, Totten on Sports, WENR, National Table Tennis Championship Broadcast, WMAQ, Six Day Bike Race Broadcasts, WENR- WMAQ, National Badminton Tournament Broadcast WMAQ, Farm and Home Hour NBC, Baseball Roundup NBC, NBC Jamboree, Louis-Brad- dock Round Table NBC, All Star Football Game Broad- cast NBC, National Softball Final Champsionship Broad- casts NBC, Roller Skating Derby Broadcasts WMAQ, Louis-Brown Fight Broadcast NBC. THORGERSON, ED Sports Commentator — Lowell Thomas' Program NBC. TRIGGS, W. AL Sports Commentator — WIBX, Utica. Sports Review, Wrestling Broadcasts, Atlan- tic Refining Co. Football Broadcasts. TRUITT, ROLLIE Sports Commentator — KGW- KEX Portland. General Mills Baseball Broadcasts, Good- rich Tire and Rubber Co. Baseball Broadcasts, Star Brewery Co. Boxing Match Broadcasts, Wrestling Match Broadcasts, Hockey Game Broadcasts. TUCKER, JOE Sports Commentator — WWSW, Pittsburgh. TYE, CHARLES Sports Commentator — KRE, Berkeley, Calif. — u — ULSRUD, JOHN Sports Commentator — KGCU, Mandan, N. D. — V — VANCE, FRED Sports Commentator — WILL, Urbana, 111. VANCE, HENRY Sports Commentator — WSGN, Birmingham. VANDAGRIFT, CARL Sports Commentator — WOWO- WGL, Ft. Wayne, Ind. VARNEDOE, HEETH Sports Commentator — WPAX, Thomasville, Ga. VINEY, H. Sports Commentator — CJOC, Lethbridge, Al. — w — WAGNER, PAUL Sports Commentator — WPAY, Portsmouth, O. WAKEMAN, TONY Sports Commentator — WOL, Washington, D. C. WALDORF, LYNN O. Sports Commentator — NBC. Second Guessers. WALKER, BILL Sports Commentator — KRGV, Weslaco, Tex. WALKER, W. E. Sports Commentator — WIBA, Madison, Wis. WALSH, EDWARD GEORGE Sports Commentator — WRUF, Gainesville. WARD, PERRY WALTER Sports Commentator — WKY, Oklahoma City. WARE, BILL EASTLAND Sports Commentator — WCAU, Philadelphia. Atlantic Re- 653 fining Co. Football Broad- casts. WEAVER, JANE Sports Commentator — WTAM, Cleveland. National Air Races Description NBC, Na- tional Open Golf Tournament Description NBC, Hockey Game Broadcasts. WEEKS, ALFRED Sports Commentator — KCMC, Texarkana. WELDON, JACK Sports Commentator — WDBJ, Roanoke. WELSH, BILL Sports Commentator — KFEL, Denver. WELCH, I. F. Sports Commentator — KALB, Alexandria, La. WELLS, J. H. Sports Commentator — CFQC, Saskatoon. WESLEY, JAY Sports Commentator — WEEI, Boston. WEST, RICHARD Sports Commentator — WEST, Easton, Pa. WHEELER, CHET Sports Commentator — KOOS, Marshfield, Ore. WILKINSON, LORNIE Sports Commentator — WTAQ and WHBY, Green Bay, Wis. WILLIAMSON, BERNARD L. Sports Commentator — KABR, Aberdeen, S. D. WILLIAMSON, GORDON Sports Commentator — CFRN, Edmonton, Al. WILSON, DAVE Sports Commentator — KVGB, Great Bend, Kans. AVILSON, DON HARLOW Sports Commentator — NBC, Rose Bowl Football Broad- cast. WINGATE, ROLAND Sports Commentator — WNAC- WAAB, Boston. WINNIE, RUSS Sports Commentator — WTMJ, Milwaukee. WOLF, HAL Sports Commentator — KOMO- KJR, Seattle. WOMACK, LEON Sports Commentator — KICA, Clovis, N. M. WOODARD, RAY Sports Commentator — WFTC, Kinston, N. C. WOODHOUSE, WOODY Sports Commentator — WDNC, Durham, N. C. WOODS, JIM Sports Commentator — KGLO, Mason City, Iowa. WOODSON, BILL Sports Commentator — KPMC, Bakersfield, Calif. WRIGHT, JACK Sports Commentator — KUOA, Siloam Springs, Arkansas. WYATT, GENE Sports Commentator — KPRC, Houston. — z — ZINK, AL GUILD Sports Commentator — WMBO, Aubum-WIBX, Utica. JOSH CHCRMAVSKV Co-musical director WLW-WSAI A • 26 Weeks on NBC Red Network for INTERNATIONAL SILVER COMPANY • 13 Weeks on Mutual Broadcasting System ONE MAN'S FAMILY written arid produced By CARLTON E. MORSE NOW IN ITS SIXTH YEAR MELVIN WHITE ASSISTANT DIRECTOR CBS Backstage • Those Engaged in Radio Production ^^L and their work daring 1937 ^^ "Every production of genius must be the production of enthusiasm." — Isaac D' Israeli. Key to Network Affiliation Abbreviations CBS — Columbia Broadcasting System; CN — Colonial Network; DLN — Don Lee Network; IN — Intercity Network; MBS — Mutual Broadcasting System; MN — Michigan Network; NBC — National Broadcasting Company; TQN — Texas Quality Network; YN— Yankee Network. — A — ABRAMSON, NAT Production — WOR, New York. Artists Bureau Head. ADAMS, CHARLES LEE Production — WHB, Kansas City. Artists Bureau Head. ADAMSON, W. G. Production — CKTB, St. Cath- erines, Ont. Musical Director. ADELMAN, PAT Production — WACO, Waco, Texas. Musical Director. AFFLICK, MARY Production — WGN, Chicago. AGNEW, TOHN K. Production — WHKC, Colum- bus. Musical Director. ALBERT, DON Production — WHN, New York. Musical Director. ALBERTI, OLIVER Production — KMPC, Beverly Hills. Musical Director. ALEXANDER, CLARK ' Production — WWL, New Or- leans. ALEXANDER, JOHN Production — KGNF, North PJatte, Nebr. Musical Director. ALFORD, ELIZABETH Production — WRBL, Colum- bus. Ga. Artist Bureau Head. ALLAN, JAMES Production — WIP, Philadel- phia. Program Director. ALLAKD, JAMES Production — CJCA, Edmon- ton, Al. Continuity Editor. ALLEN, HY Production — WMBC, Detroit. ALLEN, JAMES Production — WTJS, Jackson, Tenn. Artists Bureau Head. ALLEN, SPENCER Production — KOAM, Pitts- burg-, Kan. ALSUP, MRS. J. E. Production — KICA, Clovis, N. M. Musical Director. ANDERSON, BOB Production — KRLC, Lewis- ton, Idaho. ANDERSON, GUNNAR Production — KVI, Tacoma, Wash. Musical Director. ANDERSON, RICHARD HAHNEN Production — WHO, Des Moines. ANDERSON, SIDNEY Production — KFNF, Shen- andoah, Iowa. ANTHONY, JOHN JASON Production — Director. Good Will Hour MBS-IN. ARCHIBALD, G. Production — CKGB, Tim- mins, Ont. Musical Director. ARMSTRONG, BERNIE Production — Duquesne Light Program KDKA, Dot and Pat Program KDKA. ARNOLD, TED Production — WHBF, Rock Island, 111. ARRIGA, ARNO Production — WBNX, New York, Musical Director. ARTHUR, RENE Production — CKCV, Quebec. ASH, KENNETH DONALD Production — WIBX, Utica. AVERY, GAYLORD Production — WOW, Omaha. AVERY, MARTIN B. Production — WLNH Lanco- nia, N. H. AXELSON, I. H. Production — KSL, Salt Lake City. B BAHN, VIRGINIA Production — KFVS, Cape Girardeau, Mo. Musical Di- rector. BAILEY, FREDERICK Production — WORL, Boston. BAILEY, HARRISON Production — WICA, Ashta- bula, O. Production Director. BAILEY, JAY RICHARD Production — CBS. Sound En- gineer. Scattergood Baines, Joe Penner Program, Al Jol- son Show, Lloyd Pantages Program, Hollywood In Per- 655 son, Screenseoops, What Would You Have Done, White Fires, Your Witness, Holly- wood Melody Shop. BARRETT, RAY Production — WDRC, Hart- ford, Conn. BARTON, GEORGE Production — K M O X , St. Louis. BARTON, LOUIS CRAIG Production — WFAA, Dallas. Coach and Arranger, The Pepper Uppers. BASON, HARRY Production — WIRE, Indianap- olis. Musical Director. BASS, FRED Production — CKWX, Van- couver. Program Director. BATES, RICHARD Production — WORL, Boston. BATSON, CHARLES Production — WFBC, Green- ville, S. C. BAUGH, GENE Production — WBAP, Fort Worth. Musical Director. White Swan Food Parade, Cosden Petroleum Co. Pro- gram, Williamson & Dickie Garments Program, Meledie Moments, Bohemians, Black Night. BAUGHMAN, ELMER Production — WCKY, Cincin- nati. BAXTER, BEE Production — KSTP, St. Paul. The Household Forum. The Woman's Side of the News, The Good Morning Hour, Home Brand Pantry Party, In the Looking Glass. BAXTER, LEO Production — WBOW, Terre Haute, Ind. Musical Direc- tor. BEALS, RAY Production — KVGB, Great Bend. Kan. BEAUDET, JEAN-MARIE Production — CBM-CBF, Mon- treal. Musical Director. BECK, WALTER JARVIS Production — KTSA, San An- tonio. Traffic Manager, Pro- gram Director. BECKETT, EMILY Production — WBDO, Orlando, Fla. Program Director. BELANGER, EDWIN Production — CKCV, Quebec. ( Musical Director. BELL, GLADYS Production — KROC, Roches- ter, Minn. Artists Bureau Head. BELL, HOWARD R. Production — KRKD, Los An- geles. Musical Director. BENANDER, TONY Production — WMC, Memphis. BENERIE, SAM Production — WJR, Detroit. Musical Director. BENNETT, LANSING Production — WNBX, Spring- field, Vt. BENNETT, LOU Production — WMBS, Union- town, Pa. Production Man- ager. BERG, GEORGE KARL Production — Director. Ger- man Program WCFL, Ger- man Program WCBD-WGES. BERNARD, DON Production — KNX, Los An- BERNARD, V. Production — CHNC, New Carlisle, P. Q. Musical Di- rector. BERRY, JAMES G. Production — KFWB, Holly- wood. Producer. BERT, A. L. Production — WTAD, Quin- cy, 111. Artists Bureau Head and Musical Director. BIGLER, LYNN Production — KGKL, San An- gelo, Texas. Musical Direc- tor. BILLS, MARY ANN Production — KGVO, Mis- soula, Mont. Musical Dir- rector. BIONDI, FERD Production — CKAC, Montreal. Artists Bureau Head. BISHOP, A. J. Production — KLCN, Blythe- ville, Ark. BISHOP, FRED Production — WNAC, Boston. BITNER, IRMA F. Production — KSL, Salt Lake City. Artists Bureau Head. BIVENS, BILL Production — WBT, Charlotte, N. C. BLAIN, JOHN JR. Production — KOB, Albuquer- que. Musical Director. BLAIR, DOUGLAS Production — KTRH, Hous- ton. BLAIR, FRANK Production — WFBC, Green- ville, S. C. Program Direc- tor. BLAKELY, CLINT Production — WBIG, Greens- boro. Continuity Head. BLANC, HENRY Production — WFBR, Balti- more. Chief Continuity Writ- er. BLISS, THEODORE M. Production — KHJ-DLN, Los Angeles. Production Man- ager. BLOCH, RAY Production — CBS Vocal Ar- ranger and Coach. Philip Morris Program, Consolidated Gas Program, Heinz Maga- zine of the Air, Earaches ol 1938, Good Gulf Gas Pro- gram, Eton Boys Program. BOTTERILL, N. Production — CJCA, Edmon- ton, Al. Production Man- ager. BOURGEOIS, L. A. Production — CHAB, Moose Jaw, Sask. Program Direc- tor. BOURRON, DIANA Production — Producer. Burns and Allen NBC, Ken Murray Show CBS, Amos 'n' Andy NBC. Associate Producer. Hollywood Hotel. BOWMAN, PHIL Production — CBS. Other Peo- ple's Money, Manhattan Mother, Poetic Melodies. BOYD, AL Production — WLS. Chicago. BOYLE, HARRY J. Production — CKNX, Wing- ham, Ont. Production Man- ager and News Editor. BRAGDON, ROBERT Production — KOY, Phoenix. Artists Bureau Head. BRAMSTEDT, ALVIN Production — KXRO, Aber- deen, Wash. BRANIN, PAT Production — KTFI, Twin Falls, Ida. BRAUN, GILBERT Production — Assistant. Junior G Men WOR, Ave Maria Hour WMC A, St. Anthony Hour WHN. BRAUN, ROBERT Production — KHJ, Los An- geles. Artists Bureau Head. Claude Sweeten Composer — Conductor Musical Director: Blue Monday Jamboree — 7 years Feminine Fancies — Salon Moderne — 2 yeas — and many others — KFRC, San Francisco KEHE, Los Angeles Management Dolan & Doane. PAUL LAPORTE ASSISTANT DIRECTOR CBS 656 BRAXTON, J. MARSHALL Production — WGH, Newport News, Va. BREECE, GEORGE Production — KFBK, Sacra- mento. Musical Director. BREINING, P. Production — WRAK, Wil- liamsport, Pa. Artists Bur- eau Head. BREITENMOSER, DON Production — KMLB, Mon- roe, La. Musical Director. BRENEMAN, TOM Production — CBS. Director. Western Home. BRENGEL, WILLIAM Production — WSMB, New Orleans. Artists Bureau Head. BROEKMAN, DAVID Production — KHJ, Los An- geles. Musical Director. BROWN, BOBBY Production — WBBM. Chi- cago. Artists Bureau Head. BROWN, EDDY Production — WQXR, New York. Musical Director. BROWN, JEANE Production — WOWO and WGL, Fort Wayne. Ind. Musi- cal Director. BROWN, MABEL Production — CKCD, Vancou- ver. Musical Director. BROWN, ROSALIND Production — WGRC, New Albany. Ind. Musical Direc- tor. BROWN, TED Production — KONO, San An- tonio. Musical Director. BROWN, THOMAS L. Production — WHDL. Olean, N. Y. Program Director. BROWN, WALBERG Production — WGAR, Cleve- land. Musical Director. BROWNING, EDW. Production — WDEL, Wil- mington, Del. Program Direc- tor. BROXAM, PEARL B. Production — WSUI, Iowa City. Program Director BROZA, STANLEY A. Production — WCATJ, Phila- delphia. Program Director. Horn & Hardart Children's Hour. BRUSILOFF, NAT Production — WMCA New York. Musical Director. BRYANT, EDWARD Production — CJCA, Edmon- ton. Al. BRYSON, CONREY Production — KTSM, El Paso. BUCHANAN, VELLA JEAN Production — KHBG, Okmul- gee, Okla. Musical Director. BUCK, MORDEN Production — WHEC. Ro- chester, N. Y. Program Di- rector. BUNKER, EDMUND Production — WCSC, Charles- ton, W. Va. BURGER, FRANK Production — WOL, Washing- ton, D. C. Musical Director. BURKE, HARRY Production — WOW, Omaha. Program Manager. BURRIS, R. E. Production — KFYR, Bis- marck, N. D. Musical Direc- tor. BURT, DONALD R. Production — WSAU, Wausau, Wis. Program Director. BUTLER, JERRY Production — WBRE, Wilkes- Barre, Pa. Artists Bureau Head. BUTTERFIELD, BILL Production — KCRC, Enid, Okla. BUTTERFIELD, PRUDENCE Production — WMBC, Detroit. BYRNELL, JOHN Production — WXYZ, Detroit. Director. The Girl Friends Trio MN. — c — CAIN, NOBLE Production — NBC. Choral Coach and Conductor. Carna- tion Contented Hour, Quaker Oats Program, RCA Magic Key Program, Temple of Song, NBC Minstrels, Common- wealth Edison Program. CALLAWAY, BERNICE Production — W K B H , La Crosse. Wis. Program Di- rector. CALLOWAY, JOE H. Production — WSIX. Nash- ville. Artists Bureau Head. CALLISON, G. T. Production — WJTN, James- town, N. Y. Musical Direc- tor. CALVERT, LESLIE Production — CJCJ, Calgary, Al. Musical Director. CAMPBELL, EDWARD Production — WMBO. Auburn, N. Y. Musical Director. CANDELORI, ANTHONY Production — WFIL. Philadel- phia. Musical Director. CARNEY, KENNETH Production — KGO and KPO, San Francisco. Artists Bur- eau Head. CASE, GEORGE Production — WIS, Columbia. S. C. CASEY, ARTHUR Production — KM OX, St. Lou- is. Production Manager. CASHMAN, ED Production — Swing Session CBS. CASTLE, BOB Production — KRMD, Shreve- port. La. Musical Director. CAVANOR, HAYLE C. Production — WCCO, Minne- apolis-St. Paul. Production Manager. CHAMBERLAIN, HOWARD R. Production — KLZ. Denver. Production Manager. CHANCE, ALFRED A. Production — WXYZ, Detroit. Assistant Production Mana- ger. (HANDLER, SYLVIA Production — KOOS, Marsh- field, Ore. Musical Director. CHAPEL, JOHN Production — WOW. Omaha. CHAPMAN, ROY T. Production — KTSM, El Paso. ( HATTON, SYD Production — Director. Stars on Parade, KPO-NBC. CHERNIAVSKY, JOSEF Production — WLW. Musical Director. Musical Camera NBC. CHEVIGNY, HECTOR Production — Director. Holly- wood Hotel CBS. Lady of Millions. 657 CHRISTENSEN, CHRIS Production — KQV, Pitts- burgh. CHRISTOPHER, HOMER Production — WAIM, Ander- son, S. C. Musical Director. CIVILLE, LEROY Production — KIDO, Boise. CLARE, VAL Production — CKLW, Windsor. CLARK, ALLAN Production — WKY, Oklahoma City. Production Manager and Musical Director. CLARK, CLIFF Production — Producer-Direc- tor. Gilmore Circus NBC. CLARK, ETHEL G. Production — KLO, Ogden, Utah. Program Manager. CLARK, JAMES B. Production — KFPY, Spokane. Musical Director. CLARK, JOHN Production — WFIL, Philadel- phia. Program Director. CLELAND, EDWARD Production — WINS, New York. Continuity Director. CLEM, RUTH Production — KRLD, Dallas. Musical Director. (LIVE, CALDWELL Production — WBT, Charlotte, N. C. COGGESHALL, A. 0. Production — WGY, Schenec- tady. COHEN, ARTHUR Production — WILL. Urbana, 111. Musical Director. COHEN, LEO Production — WHN, New York. Artists Bureau Head. COLBURN, KAYE Production — CJLS, Yar- mouth, N. S. Artists Bureau Head. COLE, ALZONO DEAN Production — MBS Producer. The Witch's Tale. COLLINS, ALLAN FREDERICK Production — WOWO - WGL. Fort Wayne. Sound Effects. Polly Pretends, Hollyhock Lane, Curtain Time, Zero Hour, Roadway Alibis. COLLINS, MARGARET R. Production — WIBG, Glenside, Pa. Musical Director. COLLINS, TED Production — Producer. The Bandwagon CBS, The Kate Smith Hour CBS. COLVIG, PINTO Production — Sound Techni- cian. Jack Benny Program NBC. CONNORS, VANN Production — KQW, San Jose, Calif. Production Manager. CONRAD, R. W. Production — WRJN, Racine, Wis. Musical Director and Artists Bureau Head. CONTE, JOHN Production — Mobile Maga- zine CBS, Presenting David Broekman MBS, Singtime MBS, Silver Theater CBS. Burns and Allen Program NBC. CORNELL, RUDY Production — KMTR, Holly- wood. Production Manager. (ORNISH, VAUGHN Production — WDOD, Chatta- nooga. CORRIGAN, JOHN J. Production — WCBS, Spring- field, 111. CORRTS, AL Production — WRDW, Augus- ta, Ga. Musical Director. COSBY, L. R. Production — WPTF, Raleigh. Production Manager and Continuity Writer. COTT, TED Production — WNYC, New York. COUCH, STERLING V. Production — WDRC, Hart- ford, Conn. Musical Director. COX, JAMES E. Production — KFAB-KFOR, Lincoln. Nerves of Steel, The Goodfellows Present, Bob Dar- ing's Adventures in the Army, Fourth Army Maneuvers, This Thing Success. COY, JAMES Production — KMBC, Kansas City, Mo. CRAIG, H. W. Production — W3A.R, Fall River, Mass. Artists Bureau Head and Musical Director. CRANDALL, IRVEN Production — WORL, Boston. CRANE, VIRGINIA Production — WEBQ, Harris- burg, 111. Musical Director. CRAWFORD, VERNON Production — WFIL, Phila- delphia. CRENNAN, FRANK Production — WAAB, Bostou. CRITES, DALBEY Production — WFAA, Dallas. CROFT, J. M. Production — WBTM, Dan- ville, Va. CRONENBOLD, ARNOLD LEON Production — KMBC, Kansas City, Mo. Sound Technician. CRONIN. FRANCIS J. Production — WNAC, Boston. Musical Director. CROWE, (REV.) CHARLES M. Production — KWKH, Shreve- port. Conductor. Neighbors Incorporated. CRUTCHFIELD, C. H. Production — WBT, Char- lotte, N. C. Program Director. — D — DALLIN, VERNON Production — CFQC, Saska- toon. DALY, ARTHUR JOHN Production — Director. Pon- tiac Varsity Show NBC. DALY, RANNY Production — K S O , D e s Moines. Artists Bureau Head. DANIEL, CLAY B. Production — WPTF, Raleigh. Continuity Writer. DANIEL, R. CLIFTON Production — WCAE, Pitts- burgh. Program Director. DANSFORTH, MRS. ROY Production — WTAW, College Station, Texas. Musical Direc- tor. D'AOUST, P. Production — CKCK, Regina. DARRAH, D. ELMO Production — KAWM, Gallup, N. M. Musical Director. DA SYLVA, M. Production — CHLP, Mon- treal. Musical Director. DAVENPORT, JAMES Production — WRDW, Augus- ta, Ga. Artists Bureau Head. DAVIDSON, WILLIAM Production — KFRC, San Francisco. DAVIES, BILL Production — WLBC, Muncie. DAVIS, GEORGE STUART Production — WIBX, Utica. Director. Shrine Chanters. DAVIS, HAROLD Production — WDAS, Phila- delphia. Artists Bureau Head. DAVIS, RUSS Production — KCKN, Kansas City, Kan. Production Man- ager. DAVID, RUSSELL Production — KSD, St. Louis. Musical Director. DAVIS, RUTH Production — WNAD, Nor- man, Okla. Musical Director. DAWSON, D. Production — CKCK, Regina. DAWSON, JACK Production — CJCA, Edmon- ton, Al. DAWSON, STUART V. Production — Manhattan Mother CBS, Betty Crocker Dramas CBS, The Romance of Helen Trent CBS, Back- stage Wife NBC. DAY, JIM Production — WDZ, Tuscola, 111. Artists Bureau Head. DEAN, W. L. Production — KABR, Aber- deen, S. D. Musical Director. CARLTON KELSEY MUSICAL DIRECTOR KHJ— LOS ANGELES Don Lee — Mutual Broadcasting System ♦ Sears-Roebuck "Then and Now"— 1936 Wrigley's "Poetic Melodies"— 1936-1937 CBS Western Musical Director— 1937 Direction — Music Corporation of America THE 1939 RADIO ANNUAL i$ NOW IN PREPARATION 658 DEE, DANNY Production — Glidden Paint Program, Durkee's Famous Foods Program, Leisy's Beer Program WTAM. DEEN'ORR, DELLA Production — WCLO, Janes- ville, Wis. Musical Director. DE GROOT, DON Production — WFDF, Flint, Mich. DEL CASTILLO, L. G. Production — WEEI, Boston. Musical Director. DELFINO, RALPH Production — WDEV, Water- bury, Vt. Musical Director. DELFINO, ROMEO Production — WATR, Wate-v bury, Conn. Musical Director. DELSON, L. Production — WVFW, Brook- lyn. Musical Director. DEMOSS, LYLE Production — KFAB, Lincoln, Nebr. Program Director and Artists Bureau Head. DENT, KENNETH Production — WSPA. Spartan- burg, S. C. DENTON, ROBERT Production — WBEN, Buffalo. DEREMER, LIONEL H. Production — WBCM, Bay City, Mich. Musical Director. DESMOND, R. Production — C F J C , Kam- loops, B. C. Musical Director. DEVORE, TOM Production — WBNS, Colum- bus. DIEHL, ROBERT Production — WHP, Harris- burg, Pa. Musical Director. DIESPECKER, R. A. Production — CJOR, Vancou- ver. DIXON, BERT Production — WNYC, New York. DIXON, JOHN Production — WCLO, Janes- ville. Wis. Artists Bureau Head. DIXON, MASON Production — WFBC, Green- ville, S. C. IMERKISS, EDWARD SHIELDS Production — WXYZ, Detroit. Sound Technician. Ann Worth MN, Lone Ranger MBS-MN, Green Hornet MN, Happiness House. DOLBIEK, MAURICE Production — WABI, Bangor. DONLEY, BOB Production — WKY, Oklahoma City. DORK, ROY Production — KUJ, Walla Walla. Musical Director. DORSEY, HOWARD Production — WMBD, Peoria. HI. DOUGALL, TOM Production — WXYZ, Detroit. Director. The Story ol Ann Worth MN. DOUGLAS, KEN Production — WBAP, Fort Worth. DOW LING, BERT Production — WLEU, Erie. Musical Director. DOWNS, GEORGE Production — KONO, San An- tonio. DRAIN, ROBERT Production — WFAM and WSBT, South Bend. Ind. Mu- sical Director. DRAKE, MELVIN E. Production — KGGF, Coffey- ville, Kansas. DRAKE, ROBERT Production — WHAS, Louis- ville. Artists Bureau Head, Producer. The Jackson Fam- ily. DREIDBACH, AUSTIN R. Production — WCBA and WSAN, Allentown, Pa. DRESSLER, P. Production — WCHS, Charles- ton, W. Va. Artists Bureau Head. DREYFUS, W. Production — WISN, Milwau- kee. DUCRAY, VILLETTE Production — WCLO, Janes- ville, Wis. DUFFY, ROY Production — KFJZ, Fort Worth. Musical Director. DUNKELBERGER, THOMAS Production — WHIO, Dayton. Musical Director. DUNN, WILLIE Production — WIBM. Jack- son, Mich. DUNNING, HARLAN Production — KGMB, Hono- lulu. DUPLISSI, V. Production — WABI, Bangor. Artists Bureau Head and Mu- sical Director. DUPONT, A. Production — CKCH, Hull. Quebec. Artists Bureau Head. — E — EATON, JOE Production — WHAS, Louis- ville. Program Manager. EDMINSTON, C. J. Production — WCOA. Pensa- cola. Fla. Musical Director. EDWARDS, BUD Production — KECA and KFI, Los Angeles. EDWARDS, EDDIE Production — KMBC, Kansas City, Mo. Sound Technician. Happy Hollow CBS, The Magazine of the Air, Adven- tures of Clyde Beatty, Across the Breakfast Table, Joanne Taylor Fashion Flashes, The Travels of Mary Ward. EDWARDS, FRED Production — KMBC. Kansas City, Mo. EGIZI, E. Production — KDKA. Pitts- burgh. Musical Director. EGNOR, NATE Production — WJBL, Decatur, 111. Artists Bureau Head. EHLUS, HENRY Production — KVOS, Belling- liam, Wash. Musical Direc- tor. EH KM AX, ROBERT Production — ■ WRTD. Rich- mond. Continuity Director. ELASSEN, JACK Production — KDON, Monte- rey. ELLIOTT, MARIE Production — WMBR, Jackson- ville. Fla. Musical Director. ELLIOTT, MILDRED Production — WBNO. New Orleans. Musical Director. ELLIOTT, W. Production — KSAL, Salina, Kans. ELLIOTT, WILLIAM Production — WHEB, Ports- mouth. N. H. Artists Bu- reau Head. ELLIS, WILLIAM C. Production — WFAA, Dallas. Production Manager. ELLSWORTH, SHERRILL Production — KIDW, Lamar, Colorado. ELMAN, DAVE Production — Producer, Di- rector. Hobby Lobby MBS- CBS. EMERSON, JOHN Production — CKWX, Van- couver. EMERSON, RALPH WALDO Production — KOY, Phoenix. Musical Director. ENGLE, HOLLAND Production — WCFL, Chicago. Program Director. ERNST, HUGH JR. Production — KMTR, Holly- wood. ERVIN, EDWARD Production — WBNX, New York. ESSER, WRIGHT Production — KWK, St. Louis. ESTES, R. C. Production — WCSC, Charles- ton, W. Va. EVANS, RICHARD Production — WBAX, Wilkes- Barre, Pa. EVANS, V. G. Production — KALB, Alexan- dria. La. Musical Director. EVANS, WILLIAM Production — WTAL, Talla- hassee. — F — FACENDA, JOHN Production — WIP, Philadel- phia. FAHNESTOCK, PAUL Production — WDWS. Cham- paign, 111. Artists Bureau Head. FAIN, SAMMY Composer — NBC. CBS. FAIR, HAROLD Production — WHO, D e s Moines. Program Director. FALKNER, CHARLOTTE Production — WGRC, New Al- bany, Ind. FARLEY, WILLIAM Production — WELI, New Haven . FASAND, A. Production — WHOM, Jersey City. Musical Director. FAULKNER, DICK Production — WSOC. Char- lotte, N. C. FAUST, ART Production — KOIL, Omaha. FAUST, JAMES Production — KTSM. El Paso. Musical Director. FAWCETT, GILBERT Production — KDAL. Duluth, Minn. Program Director. FEIDLER, B. Production — WFAB, New York. FEIMER. EDWARD Production — WWRL, Wood- side, L. I. Musical Director. FELD, BEN Production — KMOX, St. Lou- is. Musical Director. 659 FERGUSON, REGINALD Production — WHBQ, Mem- phis. FEIHL, HORACE WILLIAM Production — WCAU, Philadel- phia. Horn & Hardart Children's Hour, The Old Inn Keeper, Malto-O-Meal Cereal Program. FIELD, FRANK Production — KFNF, Shenan- doah, Iowa. FIELDS, MABEL Production — WCKY, Cincin- nati. Musical Director. FILLING, GEORGE L. Production — WCAO, Balti- more. FINCH, J. E. Production — KVOD, Denver, Musical Director. FINESHRIBER, WILLIAM H. JR. Production — CBS. Essays in Music, Mozart Cycle, N. Y. Philharmonic - Symphony Lewisohn Stadium Concerts, Our American Neighbors, Bases of Piano Literature, Library of Congress Series, Howard Barlow's Pop. Con- certs, Evening's with Papa Haydn, Chesterfield Summer i Show, Sonata Series, Unusual Music Series, Musical Ameri- cana. CBS Guest Conductor Series. The Story of Song-, Columbia Concert Hall, Mar- garet Daum and the Colum- bia Concert Orchestra. FINLEY, STUART Production — WALR, Zanes- ville, O. Musical Director. FINNEY, HENRY P. Production — WXYZ, Detroit. Arranger, Director. Evening Melodies, Sweet and Hot, Henry Finney and Orchestra. FITZGERALD, FRANCIS Production — WCSC, Charles- ton, W. Va. Musical Director. FITZGERALD, JOHN Production — WHDL, Olean, N. Y. Musical Director. FLATH, P. HANS Production — KMBC, Kansas City, Mo. Musical Director. FLETCHER, RUTHE A. Production — KESI, Poca- tello, Idaho. Musical Direc- tor. FLORA, JOHN GORDON Production — WNEW, New York. Milkmen's Matinee, WNEW Dance Parade, Morn- ing Meditations, Awake and Swing, Uncle Pete and Louise. FLOWER, LINDA Production — KXRO, Aber- deen, Wash. Musical Direc- tor. FLOWERDAY, FRED Production — WXYZ, Detroit. Lone Ranger MBS-MN, Green Hornet MN, Ann Worth MN, Children's Theater of the Air. FLYNN, ROY Production — WATR, Water- bury, Conn. FONDREN, ELMER Production — KGGM, Albu- querque. Production Manager and Program Director. FORD, BETTY Production — KOCA, Kilgore, Tex. Musical Director and Artists Bureau Head. FORD, GENE Production — WHN, New York. FORTIER, FLOYD Production — WCMI, Ash- land, Ky. FOSS, MRS. C. R. Production — KTW, Seattle. Musical Director. FOSSUM, JOHAN Production — WKBH, La Crosse, Wis. Musical Director. FOSTER, CLAIR Production — KGGF, Coffey- ville, Kansas. Artists Bureau Head and Musical Director. FOSTER, ORVILLE Production — K S O , D e s Moines. Musical Director. FOWLER, FRED Production — WQAM, Miami. FOWLKES, ROSSER JR. Production — WBTM, Dan- ville, Va. FOX, CECIL Production — CHWK, Chilli- wack, B. C. FOX, GIBSON SCOTT Production — WXYZ, Detroit. Lone Ranger MBS-MN, Green Hornet MRN, Ann Worth MN, Children's Theater of the Air MN, Junior Matinee MN, Automobile Club Pro- gram MRN. FRAILEY, PAUL M. Production — WCAU, Phila- delphia. Producer. Some- body's Son, Dramas of Sci- ence. FRAKER, WILLARD Production — WBAX, Wilkes- Barre, Pa. FRAMER, WALT Production — The Blessed Eventer WWSW, Hollywood Show Shopper KDKA-WWSW, Footlights and Stardust WWSW, Curbstone WWSW, Radio Swaps WWSW, Pitts- burgh Backstage WCHE, , Cu- pid Interviews WJAS, Com- munity Swingfest WWSW, Enright Theater Kiddie Show WWSW. FRANK, H. J. Production - burg, N. Y. Head. FRANK, WALTER Production — WCBA WSAN, Allentown, Pa. FRANZOSA, JOSEPH Production — WPEN, Phila- delphia. Musical Director. FREDERICK, DAVID Production — KFRU, Colum- bia, Mo. Musical Director. FREDRICKS, PAT Production — WDWS, Cham- paign, 111. FREEBAIRN, THOMAS Production — KNX, Los An- geles. FREEMAN, R. A. Production — WEEI, Boston. FRENCH, BOB Production — WHKC, Colum- bus. Production Manager and Program Director. FRITSCH, EDWARD Production — KTRH, Hous- ton. Musical Director. FRITZ, CARL Production — WFLA, Clear- water, Fla. FRY, EVAN Production — KCKN, Kansas City, Kan. Continuity Editor. FRY, R. L. Production — CHNS, Halifax. Musical Director. 660 CFLC, Ogdens- Artists Bureau and FUHRMAN, CLARENCE Production — WIP, Philadel- phia. Musical Director. FULLER, ARBOR Production — KVOR, Colora- do Springs. Musical Director. — G — GADE, W. A. Production — KJBS, San Fran- cisco. Musical Director. GAINES, RUBEN Production — KVI, Taooma, Wash. GALLAGHER, MIKE Production — KTAT, Fort Worth. GALLIART, M. K. Production — WKBB, Dubuque, Iowa. Musical Director. GAMMILL, NOREEN Production — KEHE, Los An- geles. The Greater Love, Rich Man's Wife, Men Must Live. GANZ, WILLIE Production — KWBG, Hutchin- son, Kans. Musical Director. GARERI, IRMA Production — WGES, Chicago. Musical Director. GARRETSON, MARJORIE Production — WMIN, St. Paul. Musical Director. GARSTANG, TREMAIN Production — CKWX, Van- couver. GATES, PETE Production — KRLH, Midland, Tex. Musical Director. GAYLORD, STEVE Production — KHQ, Spokane. GEARHART, LYNN Production — WIS, Columbia, S. C. GEISS, ETHEL Production — WTRC, Elkhart, Ind. Musical Director. GEIST, FAYLON Production — KMA, Shenan- doah, Iowa. Musical Direc- tor. GEORGE, CARL Production — WGAR, Cleve- land. Production Manager. GEORGE, ROY S. Production — KTAT, Fort Worth. Artists Bureau Head. GEYER, WILLIAM Production — WFDF, Flint, Mich. Musical Director. GILL, ROBERT Production — WCAU, Phila- delphia. GILMORE, ARTHUR Production — KNX, Los An- geles. GIRARD, PAUL Production — KTSA, San An- tonio. Program Director. GLUCKSMAN, ERWIN Production — WBEN, Buffalo. Musical Director. GLUNS, R. H. JR. Production — CBW, Windsor. GLUSKIN, LUDWIG Production — CBS - Pacific Coast. Musical Director. GODT, PAUL Production — WTMV, East St. Louis, 111. Musical Director and Artists Bureau Head. GOEBELL, ALBERT Production — WTJS, Jackson, Tenn. GOFF, WILLBY Production — WGH, Newport News, Va. Musical Director. GOG AN, K. Production — CKCK, Regina. GOHRING, RUSSELL Production — WSPD, Toledo. Musical Director, Artists Bur- eaxi Head and Program Di- rector. GOLD, BILL Production — WCPO, Cincin- nati. Chief News Editor. GOLDBERG, RUBIN Production — WVFW, Brook- lyn. GOLDEN, ROBERT Production — WCAU, Philadel- phia. Musical Director. GOLDMAN, PAUL Production — WJBO, Baton Rouge. GOLLUBOFF, SIDNEY Production — WELI, New Haven. GOODWIN, HAL Production — WNBC, New Britain. GORDON, JOHN Production — CKLW, Windsor. GORDONI, LILLIAN Production — Director. Big City Parade WLS, Gordoni Radio Party WSBC, Book Shelf Spotlite WGN. GORSEGNER, EDWIN Production — WCBD, Chicago. GOSCH, MARTIN A. Production — CBS. Producer and Director. GOTTLIEB, JOSEPH Production — WCAU, Philadel- phia. State of Pennsylvania Safety Campaign Programs, State of Pennsylvania Scenic Show CBS, Sacred Flame, In- quirer Hero Award, Get Go- ing-, WCAU Women's Club Fashion Show. GOULDING, GEORGE Production — KIUL, Garden City, Kans. Musical Di- rector. GOULDING, PHIL Production — WLLH, Lowell, GOW, GEORGE Production — WPAR, Parkers- burg-, W. Va. Program and Production Manager. GRAHAM, A. W. Production — WJW, Akron. Arti6ts Bureau Head and Mu- sical Director. GRAHAM, GORDON Production — CBS. Assistant Director. GRAMLEY, LILLIAN Production — WRAK, Wil- liamsport, Pa. Musical Direc- tor. GRANT, H. J. Production — WALA, Mobile, Alabama. Artists Bureau Head, Musical Director. GRAY, NELLIE Production — CROC, Hamil- ton, Ont. Artists Bureau Head. GREEN, CHARLES Production — WIOD, Miami. GREEN, "HAPPY" Production — KMOX, St. Louis. GREEN, H. Production — CJRC, Winnipeg". Musical Director. GREEN, H. Production — CJGX, York- ton, Sask. Musical Director. GREENLEE, FRED Production — KMA, Shenan- doah, Iowa. GREENWALD, W. B. Production — KWBG, Hutch- inson, Kan. GREENWOOD, WARREN Production — WMAS, Spring- field, Mass. GREY, ALLAN (LANNY) Production — Arranger. Al- lan Courtney's Joymakers WNEW, Lucille and Lanny NBC, Town Hall Tonight Guest NBC. GRIFFIN, BOB Production — WHO, Des Moines. GRIFFIN, WAYNE Production — KHJ, Los An- geles. GRIFFITH, MARGARET Production — WIBX, Utica. Leader and Accompanist. Etude Sextette. GRISWOLD, WALTER PRICE Production — WIBX, Utica. Assistant Program Director. GRIZZARD, TED Production — WLAP, Lexing- ton, Ky. GROMBACH, JEAN V. Production — Producer, Di- rector. GROSE, JOHN PAUL Production — WBLK, Clarks- burg, W. Va. Musical Direc- tor. GROSS, H. R. Production — WHO, Des Moines. News Editor. GROSS, SYLVESTER Production — KEHE, Los An- GROSSMAN, IRVING Production — WHO Des Moines. Artists Bureau Head. GRUBBS, LUCILLE Production — KOTN, Pine Bluff, Arkansas. Musical Di- rector. GUBBINS, L. Production — WAAT, Jersey City. GUNZELMAN, MARIE Production — KFBI, Abilene, Kan. Musical Director. GUTRIDGE, MARYNELLE Production — WRNL, Rich- mond. Musical Director. — H — HAAS, G. Production — WAAT, Jersey City. Artists Bureau Head. HAASE, WALTER Production — WDRC, Hart- ford, Conn. HAFTER, ROBERT M. Production — CBS. Produc- tion Manager WBBM. HAGE, MAXWELL Production — KFEL, Denver. HAGEMAN, H. L. Production — WADC, Akron. Artists Bureau Head. HAGER, KOLIN Production — WGY, Schenec- tady. Artists Bureau Head. HAHEY, WILLIAM JR. Production — KFRU, Colum- bia, Mo. Artists Bureau Head. HAIGHT, A. H. Production — WELL, Battle Creek. HAINES, S. B. "WHITEY" Production — CKCW, Monc- ton, N. B. Musical Director and Artists Bureau Head. HALL, ARCHIE Production — KVOD, Denver. 661 HALL, A. E. Production — KFPW, Fort Smith, Ark. Artists Bureau Head. HALL, EDITH Production — WAIM, Ander- son, S. C. Artists Bureau Head. HALL, HARRIET Production — WQDM, St. Al- Artists Bureau bans, Vt. Head. HALL, LEON Production — KPPC, Pasa- dena, Calif. HALL, RADCLIFFE Production — WGY, Schenec- tady. HALLIDAY, GENE Production — KSL, Salt Lake City. Musical Director. HALPERN, D. H. Production — WBRY, Water- bury, Conn. Musical Director and Artist Bureau Head. HAMILTON, EDWIN R. Production — KFNF, Shenan- doah, Iowa. Musical Direc- tor. HAMILTON, GUY Production — WRUF, Gaines- ville. Choral Conductor-Solo- ist-Music Commentator. HAMMER, SAM Production — How About It WOR, Your Invention WMCA. HANAUER, BERT Production — WFBR, Balti- more. Production Manager. HANCOCK, ORRIE Production — CBS. Director. Hammerstein Music Hall, Heinz Magazine of the Air, Morning Almanac, Lucky Strike News Parade, Petti- coat on the Air, Dear Colum- bia, As You Like It, Battle of Wits. HANEY, L. A. Production — WKBZ, Muske- gon, Mich. HANSEN, CHARLES Production — WNOX, Knox- ville. Artists Bureau Head. HANSEN, CLIFFE Production — KRKO, Everett, Wash. HANSEN, HOWARD Production — WCLO, Janes- ville. Wis. HANSON, EARLE BARR Production — WIOD, Miami. Musical Director. HARDY, RALPH Production — KSL, Salt Lake City. HARGIS, TOM Production — WLS, Chicago. HARRINGTON, JACK Production — KFDM, Beau- mont, Tex. HARRIS, BOB H. Production — WARD, Brook- lyn. Program Director. HARRISON, JOHN Production — KTUL, Tulsa. HARVEY, JAMES Production — KYW, Philadel- phia. HATCH, WILBUR Production — KNX, Los An- geles. Musical Director. HAUSER, ERNST Production — KTSA, San An- tonio. Musical Director. HAWLEY, HAROLD S. Production — KRE, Berke- ley, Calif. Musical Director. HAWLEY, LOWELL Production — KVOS, Belling- ham, Wash. HAWTHORNE, BEN Production — G. Fox & Co. Program WTIC. HAY, GEORGE Production — WSM, Nash- ville, Artists Bureau Head. HAYES, MAURICE F. Production — WSUN, St. Petersburg-, Fla. HAYMEN, MARTIN Production — WELI, New Haven. HAYWOOD, MARY LOU Production — WPTF, Raleigh Program Director, ProgTam Traffic Supervisor. HEARD, GENE Production — KRLD, Dallas. HEATH, HY Production — KWKH, Shreve- port. Producer. Odd Quirks in the News. HECKLE, MARGARET Production — Producer. Across the Breakfast Table KMBC-WBBM. HEDLUND, GUY Production — WTIC, Hart- ford. Drama Director. The Guy Hedlund Co. Program, The Spotlight. HEERMANS, SARAH Production — WPAR, Park- ersburg, W. Va. Musical Di- rector. HEFFERNAN, GEORGE Production — WBTM, Dan- ville, Va. Musical Director. HEFFERNAN, W. P. Production — WBTM. Dan- ville, Va. Artists Bureau Head. HEFNER, JOHN Production — WBAA, West Lafayette, Ind. HEID, GEORGE Production — Haller Baking Co. Program WJAS, Westing- house Dealers Program KDKA. S. H. De Roy Jewelry Co. Program WJAC. HEISCH, GLAN Production — KECA and KFI. Los Angeles. HENDERSON, BROOKS Production — KSTP. St. Paul, Minneapolis. Inland Coal Co. Programs. HENKIN, MORTON Production — K S O O and KELO — Sioux Falls. Musical Director. HENSON, MARY Production — WDBJ, Roa- noke. Artists Bureau Head and Musical Director. HERBERT, WILLIAM Production — WBAX. Wilkes- Barre. Pa. Musical Director. HERZOG, L. W. Production — WTMJ, Mil- waukee. Artists Bureau Head. HEVERLY, JOHN Production — KRSC, Seattle. HEWETSON, HERBERT Production — CFCF, Mon- treal. HEYSER, FRAN Production — KMBC. Kan- sas City, Mo. Production Di- rector. HICKERSON, CLAYTON Production — KAND, Cor- sicana, Texas. HICKERSON, MARGARET Production — WRTD, Rich- mond. Program Director. HICKMAN, CARL C. Production — KVOA, Tucson, Musical Director. HICKMAN, HENRY Production — WFBR, Balti- more. Assistant Production Manager. HICKS, CHARLES Production — WSOC, Char- lotte, N. C. HICKS, MORRIS Production — WIRE, Indi- anapolis. Artists Bureau Head. HIENZMAN, BESS Production — WCBD, Chi- cago. Musical Director. HIESTAND, BOB Production — KECA and KFI. Los Angeles. HIGGINS, KENNETH Production - — KEHE, Los Angeles. HIGHT, JEAN WARREN Production — CBS. Assistant Director. Major Bowes Ama- teur Hour. Chesterfield Pro- gram, Stewart Warner Pro- gram, Philip Morris Program, Chevrolet Program. HILDEBRAND, KENNETH Production — KQV, Pitts- burgh . HILL, CLAUDE Production — KWKH, Shreve- port. Leader of Union Spirit- ual Quartet. HILL, E. D. Production — WAIR, Winston- Salem, N. C. HILL, JOE Production — WATL, At- lanta. HILLIER, S. Production — CJRM, Regina. Musical Director. HILLS. TED Production — KTRH, Hous- ton. HO AG. HELEN Production — WALR, Zanes- ville, Ohio. HODGES, ALBERTA Production — WDSU, New Orleans. HOHENGARTEN. CARL Production — WBBM, Chi- cago. Musical Director. HOHENSTEIN, HERMAN H. Production — K F U O , St. Louis. Musical Director. HOISINGTON, DUANE Production — KHBG, Okmul- gee, Okla. Program Director. HOLLINGER. F. Production — CJKL, Kirk- land Lake. Ont. HOLLY. DE B. Production — CHS J. St. John. N. B. Artists Bureau Head. HOLT. ROBERT Production — KTUL, Tulsa. Artists Bureau Head. HORN. BOB Production — WALR, Zanes- ville. Ohio. Artists Bureau Head. HOSIER, SHIRLEY Production — WTAR. Nor- folk. Musical Director. HOUSTON, E. Production — CJRC, Winni- 662 HOVEY, DON Production — WHO, Des Moines. Musical Director. Coffee Pot Inn, Pappy's Mat- inee, Sunset Corners Frolic, Gingham Girl Flour Program, Tony Cabooch, F. & F. Cough Lozenge Program. HOWLETT, ERIC Production — WJR, Detroit. HOXIE, DWIGHT Production — KSLM, Salem, Ore. Musical Director. HOYT, GLENN Production — WBLY, Lima, Ohio. HUDDLESTON, HAYDEN Production — WDBJ, Roa- noke. HUEBNER, ETHEL Production — WSAU, Wau- sau. Wis. Musical Director. HUESBY, LARRY Production — KMO, Tacoma. Musical Director. HUFFMAN, DOROTHY McCUNE Production — KVOO, Tulsa. Continuity Chief. HUGHES. HAROLD Production — KOIL, Omaha. HUGHES. JAMES Production — WJAS. Pitts- burgh. Program and Musical Director. HUHN, BETTY Production — WBRB. Red Bank. N. J. Musical Di- rector. HUHN. TEVIS Production — Contact Man, Director. Major Bowes Ama- teur Hour CBS, Major Bowes Capitol Family CBS. HUMMERT, ANNE Production — Mrs. Wiggs of the Cabbage Patch NBC. John's Other Wife NBC. Just Plain Bill and Nancy NBC, David Harum NBC, Our Gal Sunday CBS. Lorenzo Jones NBC, Younsr Widder Jones MBS. Mr. Keen Tracer of Lost Persons NBC. Alias Jimmy Valentine WHN. Stella Dallas WEAF-WJR. Second Husband CBS. Hammerstein Music Hall of the Air CBS. HUMMERT. FRANK Production — Mrs. Wiarg-s of the Cabbaere Patch NBC. John's Other Wife NBC. Just Plain Bill and Nancy NBC. David Harum NBC. Our Gal Sunday CBS. Lorenzo Jones NBC. Young- Widder Jones MBS, Mr. Keen Tracer of Lost Persons NBC. Alias Jimmy Valentine WHN. Stella Dallas WEAF-WJR. Manhat- tan Merry - Go - Round NBC The American Album of Fa- miliar Music NBC. Second Husband CBS. Waltz Time NBC. HUNT. ROGER Production — KOIN, Port- land, Ore. HI NT. ROY C. Production — KALE, Port- land. Ore. HURLEY, M. L. Production — KIDW, Lamar. Colo. HURLEY, VIC Production — KOMO, Seattle. Production Manager. IMBROGULIO, JOSEPH Production — WFBR, Balti- more. Artists Bureau Head and Musical Director. INGLIS, S. CHARLES Production — KLZ, Denver. Program Producer. Every- body Likes Credit, Hi-Lites of the Week. IRVINE, DOROTHY Production — KHQ, Spokane. ISHAM, DON Production — KOL, Seattle. Musical Director. IZZARD, WESLEY S. Production — KGNC, Am- arillo, Texas. Production Manager. JACKSON, CHARLES REGINALD Production — CBS. Continu- ity Department. JACKSON, FRANK Production — KGFF, Shaw- nee, Okla. JACKSON, H. W. Production — WELL, Battle Creek. Artists Bureau Head. JACKSON, RILEY Production — WJBC, Bloom- ington, 111. Musical Director. JACOBS, ESTELLE Production — Junior Revue WJBW. JACOBS, PAUL MAURICE Production — Junior Revue WJBW. JACOBSON, IRVING B. Production — WAAB, Bos- ton. Musical Director. JAMES, VOLNEY Production — KMTR, Holly- wood. JANNEL, JEAN Production — CKCV, Quebec. JENKINS, RON Production — WSOC, Char- lotte, N. C. JENNINGS, DUNCAN Production — KTAR, Phoenix. JENSEN, D. W. Production — KGHL, Billings, Mont. JENSEN, RUSSELL Production — WJAG, Nor- folk, Nebr. Musical Director. JESKE, FRED Production — WSYR. Syra- cuse. Artists Bureau Head. JESSEE, RANDALL Production — KWOS, Jeffer- son City. Mo. JEWELL, JAMES EARL Production — W X Y Z. De- troit. Dramatic Director. Lone Ranger MBS-MN. Green Hor- net MN. Ann Worth MN, Children's Theater of the Air MN. Kiddies Karnival, Junior Matinee MN. JYSTAD, ADOLPH Production — KGCX, Wolf Point. Mont. Musical Di- rector. JOHNSON, DAVID Production — WCAL, North- field, Minn. JOHNSON, DICK Production — WDZ, Tuscola, 111. Musical Director. JOHNSON, FRANK Production — WBNX, New York. JOHNSTON, HERBERT Production — K9LM, Salem, Ore. Musical Director. JOHNSTON, W. R. Production — WAPO, Chat- tanooga. Musical Director. JONES, ARCHDALE J. Production — Hollywood Ex- tras On The Air NBC. JONES, ARTHUR T. Production — W E W , St. Louis. Program Director. JONES, I. Production — CKPR, Fort William. Artists Bureau Head. JONES, MENDEL Production — W C L E and WHK, Cleveland. Program Director. JONES, PAUL Production — WFLA, Clear- water, Fla. Musical Director. JORDAN, CHARLES B. Production — WRR, Dallas. Artists Bureau Head and Pro- duction Manager. JORDAN, CORINNE Production — KSTP St. Paul. Daily Messenger, Afternoon Edition, Auntie Corinne's Little Corner Cupboard. JOSELYN, HENRY Production — KIUN, Pecos, Texas. JOY, JACK Production — KHJ, Los An- geles. Program Director. JOY, RICHARD (DICK) W. Production — CBS. Kathryn Cravens' News Through a Woman's Eye, Good After- noon Neighbors, Thomas Con- rad Sawyer Series, Goodyear Sun-up News. JOYNER, FRED Production — WHKC, Co- lumbus. JUDIS, BERNICE Production — WNEW, New York. Station Manager. Ar- tists Bureau Head. — K — KALER, RANDALL Production — WFAS, White Plains, N. Y. Musical Di- rector. KALIL, LILLIAN Production — WTAL, Talla- hassee. Musical Director. KANTER, BEN Production — WJJD, Chi- cago. Musical Director. KAPPEY. CECIL Production — CFAC, Calgary, Al. Musical Director. KARL, MAX Production — WCCO, Min- neapolis. St. Paul. KATZMAN, LOUIS Production — WINS, New York. Musical Director. KAUFMAN, HARRY J. Production — WDAF, Kan- sas City. Musical Director. KAY, FRANCES Production — KTAT, Fort Worth. Musical Director. KEAN, FR. CLAUDE, OFM Production — WHDL, Olean, N. Y. Production Director. KEATON, CHARLES Production — WAIR, Win- aton-Salem, N. C. Musical Di- rector and Artists Bureau Head. KEEHN, NEAL Production — Producer. Across the Breakfast Table KMBC and WBBM. 663 KEESE, KEN Production — WATL, At- lanta. Musical Director. KEETBOOS, DIRK Production — CKCH, Hull, Quebec. Musical Director. KEEVER, MARGARET Production — WPG. Atlantic City. Musical Director. KEIRSEY, ALEX Production — WAPO, Chat- tanooga. KELLY, FLORENCE BETTY Production — WEMP, Mil- waukee. Musical Director. KELLY, GORDON Production — KGGC, San Francisco. Artists Bureau Head. KELLY, JAMES R. Production — CKCW, M one- ton, N. B. KELLY, JOHN Production — WCFL, Chi- cago. Musical Director. KELSEY, CARLETON Production — KHJ, Los An- geles. Musical Director. Then and Now, Poetic Melodies. KELSO, BILL Production — KMTR, Holly- wood. KENDEL, JOHN C. Production — KLZ, Denver. Conductor. Children's Hour. KENEASTER, MARY VANCE Production — K B S T , Big Spring, Texas. Musical Di- rector. KENNEDY, KEN Production — WDAY, Fargo, N. D. Artists Bureau Head. KENNEDY, SYD Production — CFCY, Char- lottetown, P. E. I. KENNETT, ROBERT Production — KFWB, Holly- wood. KENT, BOB Production — KFH, Wichita. KENT. GENE Production — WCOL, Colum- bus. KENWORTHY, BARNEY Production — KSLM, Salem, Ore. KENYON, DOUGLASS MORROW Production — WBAP, Fort Worth. Production Manager. Helen's Home, Cosden Higher Octanes, Melodic Moments, Black Night, Red Hawks. KENYON, FAY Production — WBIG, Greens- boro, N. C. Musical Director. KENYON, KEN Production — KWBG, Hutch- inson, Kans. KERWOOD, ORIE Production — WNAX. Yank- ton, S. D. Musical Director. KIDDER, PATRICIA BURNS Production — KLZ, Denver. Continuity Editor, Home- makers' Hour. KIEFER, LILLIAN E. Production — WMBQ, Brook- lyn. Artists Bureau Head and Musical Director. KILEY, JOHN Production — WMEX. Bos- ton. Musical Director. KILPATRICK, REID F. Production — KEHE, Los An- geles. Night Production Man- ager. KIMBALL, TED Production — KDYL, 8alt Lake City. KIMBERLEY, HELENE Production — WROK, Rock- ford, 111. Musical Director. KIMBLE, W. Production — WDBO, Orlando, Fla. Artists Bureau Head. KING, ARTHUR Production — WHBQ, Mem- phis. Musical Director. KIRK, HARRIS ELLIOTT Production — CBS. Assistant Director. KIRKENDAL, PAUL Production — KLCN, Blythe- ville, Ark. KLEMM, GUSTAV Production — WBAL, Balti- more. Program Director. KLOSE, WOODY Production — WTMV, East St. Louis, 111. Program Di- rector. KNEASS, DON Production — KFBK, Sacra- mento and KM J, Fresno. Pro- ducer. KNEASS, DON Production — KGW and KEX, Portland, Ore. KNELL, J. F. Production — WEEI, Boston. KNICK, WALTER Production — WBNS, Colum- bus. Musical Director. KNOPF, ELMER Production — WFDF, Flint, Mich. KNOX, JAMES H. Production — WTOC, Sa- vannah. KOTTLER, MISCHA Production — WW J, Detroit. Musical Director. KOZAK, JAMES Production — WAAF, Chi- cago. Musical Director. KRAMER, WORTH Production — WGAR, Cleve- land. Artists Bureau Head and Program Director. KRAUSE, EVELYN Production — KGY, Olympia, Wash. Musical Director. KREBS, E. Production — WISN, Mil- waukee. Musical Director. KREGG, PAUL Production — WNEW, New York. KRIEGHOFF, SYBIL Production — W J B K , De- troit. Musical Director. KROSS, RICHARD HARDING Production — WGES-WSBC- WCBD, Chicago. Production Manager. How To Become an American Citizen, Your Radio Playhouse, School for Adults, Community Sing WLS, Voice of Carelessness WCFL. KUCHLER, WALTER Production — WAML, Laurel, Miss. Musical Director. KURTZE, EARL Production — WLS, Chicago. Artists Bureau Head. KUYKENDALL, HARRY Production — WBIG, Greens- boro, N. C. News Editor. KYTE, BENNY HUGHES Production — W X Y Z . De- troit, Musical Director. Hi- Speed MN, Auto Owners Insurance Co. Program MN, R. G. Dun Cigar Program MN, Farmcrest Program MN, Paramount Pictures Program MN, Bandbox MN-CBS, An- nis Furs Program, Macca- bees, Detroit Times Program. KYLER, HESTER Production — WCMI, Ash- land, Ky. Musical Director. — JL — LACY, JACK Production — WNBC, New Britain. LA HAYE, JUDSON Production — WICC, Bridge- port. LAMB, ELIZABETH Production — WNBF, Bing- hamton, N. Y. Musical Di- rector. LAMBERT, MURRAY Production — WRR, Dallas. Musical Director. LAMBERTZ, KARL Production — WFAA, Dallas. Musical Director. LAMPELL, WALTER Production — WCBD-WGES, Chicago. Director of German Programs. LANCASTER, S. Production — C F R N , Ed- monton, Al. LANG, FRED Production — WNAC, Boston. LANGHAM, ROY Production — CBS Director. LAPOINTE, THERESE Production — CHRC, Quebec. Artists Bureau Head. LAPORTE, PAUL Production — CBS. Assistant Director. LATEAU, HERBERT Production — KARK, Little Rock, Ark. Musical Director. LATHAM, W. H. Production — WSPR, Spring- field, Mass. Artist Bureau Head, Musical Director, Pro- gram Director. LA TORRE, CHARLES Production — Director - Pro- ducer, Ava Maria Hour WMCA. LAUGHLIN, KEN Production — KFQD, Anchor- age. Musical Director. LA VELLE, HELEN Production — KFJM, Grand Forks, N. D. Program Di- rector. LAWRENCE, BILL Production — KNX, Los An- LAWRENCE, DICK Production — WBBM, Chi- cago. LAWRENCE, JERRY Production — Strathmore Ser- enade MBS, Let's Visit MBS, Serenade to American Wom- en MBS, The Listener Speaks MBS. LAWRENCE, MORTON (MORT) Production — Sleepy Hollow and Happey Valley Programs WCAU - WOR, The Goldfish Bowl KYW. LAYMAN, E. N. Production — WCAM, Cam- den, N. J. Musical Director. LEAKE, H. H. Production — WNAD, Nor- man, Okla. LEAMAN, HAROLD Production — W I C A , Ash- tabula, O. Musical Director. LEBARON, Y. Production — WSMB, New Orleans. Musical Director. 664 LE COCQ, RHODA Production — KHQ, Spokane. LEDERER, JACK Production — WCAO, Balti- more. Musical Director. LEE, MISS CLYDE Production — WGTM, Wilson, N. C. Musical Director. LEE, H. W. Production — WMFD, Wil- mington, N. C. Musical Di- rector. LEE, JOHN Production — WHAM, Roch- ester, N. Y. LEE, KAY Production — WDNC, Dur- ham, N. C. Continuity Head. LEE, PEGGY Production — KATE, Alberta Lea, Minn. Musical Director. LEIGH, LEONARD Production — KSTP, St. Paul. Musical Director. LELLKY, KARL Production — WWL, New Or- leans. Musical Director. LEONARDI, LEON Production — KFWB, Holly- wood. Musical Director. LESLIE, IRA Production — WSGN, Bir- mingham. Production Mana- ger. LETOURNEAU, OMER Production — CKCV, Quebec. LEVY, ROBERT Production — KCMO, Kansas City. Artists Bureau Head. LEWERTH, MARGARET Production — CBS. Producer. Morning Almanac, National Aviation Program, Women's Explorers Program, Fur Show Program, Fashion Show Pro- gram. LEWIS, FRANKLIN Production — WGAR, Cleve- land. Sports Editor. LEWIS, JACK Production — KARK, Little Rock, Ark. LEWIS, J. C. Production — KHJ, Los An- geles. LEWIS, RALPH Production — KFBI, Abilene, Kan. LIGHTFOOT, FOX Production — WJBY, Gads- den, Ala. LINDQUIST, LANSING Production — WNBX, Spring- field, Vt. Artists Bureau Head. LINDSAY, JOHN Production — WFAS, White Plains, N. Y. LINEBERGER, EBER Production — WFBC, Green- ville, S. C. Musical Director. LIPSETT, SAM Production — K F S D , San Diego. LIVINGSTONE, CHARLES DANIEL Production — W X Y Z , De- troit. Assistant Dramatic Di- rector. Lone Ranger MBS- MRN, Green Hornet MN, Ann Worth MN. LLOYD, JOHN Production — WTHT, Hart- ford. LOCKSLEY, ROY Production — CFRB, Toronto. Musical Director. LOEB, MARX B. Production — WIP. Philadel- phia. LOEB, TOM Production — WDNC, Dur- ham. N. C. Musical Director. LOGAN. WALTER Production — WTAM, Cleve- land. Musical Director, Pro- ducer. Director. Gay Nineties. LONG, DEANE Production — WSAL. Salis- bury. Md. Program Manager. LONG. TED Production — WJSV. Wash- ington. D. C. LONGENECKER, C. ROBERT Production — CBS. Joe Pen- ner Program. Hollywood in Person. Your Witness, Holly- wood Showcase. Listeners Di- gest, Gershwin Memorial Con- cert. LONGSTREET. R. L. Production — WFMD. Fred- erick, Md. LORD, EDWARD J. Production — WLNH. La- conia. N. H. Musical Director. LOUP, RALPH JR. Production — WACO, Waco. LOVE, MERWYN Production — KOAM. Pitts- burg, Kans. LOWE, DAVID Production — Producer. Di- rector. Question Box WINS. LOWERY. COIS Production — WMFO. De- catur. Ala. Musical Director. LOWREE, AL Production — KHQ. Spokane. LOWREY, MEADOR Production — WHAS, Louis- ville. Studio Director, Mu- sical Director. LUCAS, PAUL Production — WTIC, Hart- ford. LUKENBILL, WILBER SHELTON Production — KOMA. Okla- homa City. Continuity Chief. Production Manager. LUKENS, STELLA Production — WMBH. Joplin. Mo. Program Director. LUMPKIN, HOWARD Production — KNOW, Austin. Texas. LUND, VICTOR H. Production — WIS. Columbia, S. C. Musical Director. LUNN, HERBERT Production — WAAB, Boston. LYMAN, PETER Production — KROC. Roch- ester. Minn. Miisical Director and Program Director. LYNCH, CECIL Production — KDON. Mon- terey. LYNN. EDWARD Production — Moving Stories of Life. LYON, JACK Production — WMBD. Peoria. 111. Musical Director. — M — McALISTER. R. B. Production — KFYO. Lub- bock, Texas. MoBRIDE, W. GAGE Production — W D B O . Or- lando, Fla. McCAHAN, VERNON Production — KGVO, Mis- soula, Mont. Artists Bureau Head. McCARRON, EARL Production — CKCW, Monc- ton, N. B. McCAW, ROBERT S. Production — KRSC. Seattle. Musical Director. McCLAIN, GORDON Production — CHML, Hamil- ton. Ont. McCLEY, JOHN C. Production — WROK. Rock- ford. 111. Artists Bureau Head. McCOLL, DUNCAN Production — KOA. Denver. Artists Bureau Head. MeCOLLUM, C. P. Production — KWKH, Shreve- port. Leader of Columbia County Quartet. McCONNELL, J. W. Production — KMBC, Kansas City. Mo. Artists Bureau Head. McCREERY, BERNARD Production — KYOS, Merced, Cal. McCURDY, D. W. Production — WDOD, Chat- tanooga. Artists Bureau Head. Mcdonald, l. a. Production — CFCY, Char- lottetown. P. E. I. Artists Bureau Head. McEWEN, JERRY Production — WMC, Mem- phis. Musical Director. McGILL, EARLE LEWIS Production — CBS. Director. Producer. American School of the Air, Wilderness Road, Safety Musketeers, Dr. Hagen's Spelling Bee, Your Neck o' the Woods, The Town Crier, World War Anniversary Pro- gram, Northwest Territory Dramatization, Curtain Calls, Columbia Workshop Guest. John D. Rockfeller Obituary Program. McGLOGAN, JOHN FRANK Production — K S T P . St. Paul. Community Chest Dramas. McGUIRE, HAZEL Production — WQAM, Miami. Artists Bureau Head. McINTOSH, ROBERT J. Production — WGRC, New Albany, Ind. Artists Bureau Head and Production Mana- ger. MeKEE, ALLEN Production — WMT, Cedar Rapids, Iowa. Mckenzie, r. t. Production — KFXD, Nampa, Idaho. McKINNEY, CARL Production — WEED, Rocky Mount. N. C. McKINNON, MRS. A. F. Production — CJCB and CJCX, Sidney, N. S. Musical Director. Mclaughlin, francis j. Production — WSAR, Fall River. Mass. MoLEOD, BRUCE Production — CFCH, North Bay, Ont. Musical Director. WcMAHON, MRS. LEAH Production — K F S D . San Diego. Musical Director. MrMURRAY. EMMET Production — WHBQ, Mem- phis. 665 WIOD. Miami. CFRN Ed- McMURRAY, TED Production — WBBM, Chi- cago. McNEIL, IDA A. Production — KGFX, Pierre. S. D. Musical Director. McRAE, TOLBERT Production — W O I , Ames. Iowa. Musical Director. McRAWEY. BOB Production — WSGN. Bir- mingham. Program Director. McWHORTER, H. Production — WCHS. Charles- ton. W. Va. Musical Director. MAC HEY, GERTRUDE Production — K F Q D , An- chorage. MACK, NILA Production — CBS. Producer. Director. Let's Pretend, Sun- day Morning At Aunt Susan's. Funny Things. Let Freedom Ring. Treasures Next Door. Dorothy Gordon Children's Corner. CBS Radio Guild. Oc- casional School of the Air, Dear Teacher. MacMURRAY, TED Production — CBS. Do You Remember. Sing and Swing. Headin' South. News With Music. Rhythm At Noon W B B M . Playdays. Chicago Varieties. Weekend Revue. MacPHERSON. FREDERICK Production — - KRE, Berkeley, Cal. MALONE. F. P. Prodiietion — News Editor. MALONEY, E. Production — monton. AL MANN. NORMAN Production — KRLC, Lewis- ton, Idaho. MARCOMB, DEAN Production — KHJ, Los An- geles. MARKS. HENRY Production — WLBC, Muncic. Ind. MARSHALL, MEL Production — KGGM, Albu- querque. MARTA, JACK Production — WJMS. Iron- wood. Mich. MARTIN, DON Production — KM PC. Beverly Hills. MARTIN, REGINALD W. Production — KUOA, Siloam Springs. Ark. Musical Di- rector. MARTIN, THOMAS EMMET Production — WSYR. Syra- cuse. News Editor. MARTINEAU, LAUREAT Production — WTHT. ford. MARVEN. RALPH Production — CHNS. fax. MATHEWS, I. B. Production — KGGM. Albu- querque. Musical Director. MAULSBY, GERALD FREDERICK Production — CBS. Assistant Director of Program Opera- tions. MAYHEW, WILLIAM A. Production — WCSC, Charles- ton, W. Va. H. Hart- Hali MAXWELL, M. E. Production — WIRE, Indian- apolis. MEDOFF, S. Production — WARD, Brook- lyn. Artists Bureau and Mu- sical Director. MEEK, SANDY Production — WOOD-WASH, Grand Rapids, Mich. Musical Director. MELIA, BILL Production — WSPA, Spartan- burg-, S. C. MELIA, WILLIAM F. Production — WOLS, Flor- ence, S. C. Program Director. MEYERSON, FAY Production — KTAR, Phoenix. Artists Bureau Head. MILLER, BARNEY RONALD Production — KGW and KEX, Portland. Production Mana- ger, Producer. MILLER, VICTOR Production — WSYR, Syra- cuse. Musical Director. MINGUS, B. Production — KRBC, Abilene, Texas. MITCHELL, JACK C. Production — KVOO, Tulsa. Program Director. MITCHELL, J. BERT JR. Production — KPLT, Paris, Texas. MITCHELL, LES Production — WTOL, Toledo. MITCHELL, ROBERT E. Production — WMBG, Rich- mond. Artists Bureau Head. MOGG, JIM Production — KSAL, Salina, Kans. MONAGHAN, FRANK Production — WGBI, Scran- ton, Pa. Musical Director. MONDAY, RAY Production — KPDN, Pampa. Texas. Musical Director. MONTGOMERY, JOHN Production — KFEQ, St. Jo- seph, Mo. MOODY, BLANCHE Production — WRNL, Rich- mond. Artists Bureau Head. MOORE, BILL Production — KNX, Los An- geles. MOORE, HAL Production — WQAM, Miami. MOORE, HAL Production — WSPA, Spartan- burg-, S. C. Musical Director. MOORE, H. C. Production — K F R C , San Francisco. Artists Bureau Head. MOORE, VERN Production — KIDO, Boise. Musical Director. MOORE, WARREN Production — KADA, Ada. Okla. MORFIT, GARRISON Production — WBAL, Balti- more. MORGAN, GERALD Production — KONO, San An- tonio. Artists Bureau Head. MORGAN, J. C. Production — K S F O , San Francisco. MORSE, CARLTON ERROL Production — One Man's Fam- ily NBC. MORSE, VAL Preduction — WTJS, Jackson, Tenn. Musical Director. MOSER, CLYDE Production — WKBO, Harris- burg-, Pa. Musical Director and Artists Bureau Head. MOSIER, WALLACE Produetion — KFRU, Colum- bia, Mo. MOYLES, JACK Production — K S F O , San Francisco. MUENTZ, URB Production — KGCU, Man- dan, N. D. MUGFORD, JAMES Production — WSPA, Spartan- burg-, S. C. Artists Bureau Head. MULLER, DON Production — WBAA, West Lafayette, Ind. MUNDORFF, ARTHUR Production — CBS. Produc- tion Department. MURPHREE, FRANK Production — WRGA, Rome, Ga. Musical Director. MURPHY, BOB Production — KSTP, St. Paul, Minneapolis. MURPHY, LILLIAN Production — WTAG, Wor- cester, Mass. Musical Director. MURPHY, PATRICIA Production — KFKA, Greeley, Colo. MURPHY, VIOLET Production — KSTP, St. Paul, Minneapolis. Artists Bureau Head. MURRAY, MICHAEL D. Production — WCBM, Balti- more. MURTAGH, WALTER Production — WQDM, St. Albans, Vt. MYHRE, KERMIT Production — KDLR, Devils Lake, N. D. Musical Director. MYRICK, M. Production — KIT, Yakima. — N — NAFF, E. D. Production — WRVA, Rich- mond. Musical Director. NATAL, RUTH Production — WPRP, Ponce, P. R. Artists Bureau Head. NEFF, ERNEST Production — K Q V , Pitts- burgh. NEFF, RUSSELL EDWARD Production — WXYZ, Detroit. Production Manager. NELMS, BILL Production — WCBS, Spring- field. 111. Artists Bureau Head and Musical Director. NELSON, HOWARD Production — WDAY, Fargo, N. D. NELSON, LIONEL Production — WDBO, Orlando, Fla. NELSON. PAUL E. Production — K F P W , Fort Smith, Ark. News Editor. NELSON, RALPH Production — KCKN. Kansas City. Kans. Program Director. NESBITT, NORMAN Production — KHJ, Los An- geles. Producer. The Marines Tell It To You. 6( New NECMAN, HERMAN Production — W N Y C York. Musical Director. NEVILLE, LARRY Production — K M O X , St. Louis. NEWKIRK, VAN C. Production — KHJ, Los An- NICHOLSON, FABE Production — WAAT, Jersey City. Musical Director. NICHOLSON, FRANK Production — KFBK, Sacra- mento. NILES, A. OLIN Production — WHAZ, Troy, N. Y. Musical Director. NILSON, WALTER Production — WTHT, Hart- ford. NIMMONS, RALPH Production — WFAA, Dallas. Program Director. NIX, EWING Production — KWTO, Spring- field, Mo. Director. Farm and Home Hour. NIX, KIRBY Production — KTEM, Temple, Texas. Artists Bureau Head. NOBLE, DICK Production — WDWS, Cham- paign, 111. NOBLES, T. K. Production — WAPO, Chat- tanooga. NOLAN, BOB Production — WIOD, Miami. NORMAN, NEIL Production — WIL, St. Louis. NORRIS, BOBBY Production — WNAC, Boston. Musical Director. NORRIS, BOE Production — WSOC, Char- lotte, N. C. Musical Direc- tor. NOUD, MARY AGNES Production — WXYZ, Detroit. Arranger. The Girl Friends Trio MRN. NOVARRO, MODESTO Production — W N E I , San Juan, P. R. — o — OAKLEY, ROBERT Production — KROY, Sacra- mento. O'BRIEN, GERALD Production — W I C A . Ash- tabula, Ohio. Artists Bureau Head. O'BRIEN, M. Production — C J O R , Van- couver. OCCHIBOI, JULIO Production — • W O V a n d WBIL, New York. Musical Director. O'CONNOR. DON Production — WEED. Rocky Mount, N. C. Musical Di- rector. O'CONNOR, EUGENE Production — WGN, Chicago. OLSON, DAVID W. Production — WCAE, Pitts- burgh. OLSON, HARVEY Production — WDRC, Hart- lord. Conn. OLSON. RAY Production — WOW. Omaha. ORBACH, HENRY Production — WKY, Okla- homa City. News Editor. ORRISON, JACK Production — Adam and Eve NBC. ORRISON, MARGARET Production — Adam and Eve NBC. OSBORNE, HARRY W. Production — WAIM, Ander- son. S. C. OSGOOD, RICHARD ELMER Production — WXYZ, Detroit. Success Story. OSTROF, MANNING Production — KFWB. Holly- wood. OTIS, EDWIN Production — WAAB, Boston. OVERBY, O. R. Production — WCAL, North- field. Minn. Musical Director. P PABST, WILLIAM D. Production — K F R C . San Francisco. Production Mana- ger. PACKER, VICTOR Production — WLTH, Brook- lyn. Jewish Production Di- rector. PAINTON, KEITH Production — KCRC, Enid, Okla. PALMER, CLARENCE I. Production — KVOE, Santa Ana, Cal. PAPE, M. J. Production — WHBL, Sheboy- gan. Wis. Musical Director. PARANOY, MOSHE Production — WTIC, Hart- ford. Musical Director. PARK, CHARLES Production — WFDF, Flint, Mich. PARKER, FRANK Production — KPPC. Pasa- dena. Calif. PARKER, JOE (G.) Production — NBC. Staff Pro- ducer. Amos 'n' Andy, Lum ir Abner, Richfield Reporter. PARKER, LAURENCE Production — KFEQ, St, Joseph, Mo. Musical Director. PARKER, MACK Production — WICC, Bridge- port. PATRICELLI, LEONARD J. Production — WTIC. Hart- ford. Choral Director. Fire- side Quartet. Men of Song-. PASTERNACK, DAVE Production — WIL, St. Louis. PATTERSON, CREAN Production — WNBC, New Britain. PATTERSON, GEORGE Production — WAVE. Louis- ville. Program Director. PATTERSON, WALTER S. Production — WWVA, Wheel- ing. W. Va. PAULSEN, VICTOR Production — KJBS, San Fran- cisco. PAYNE, AL Production — WHDF. Calumet , Mich. Musical Director. PECK, EDDIE Production — KUJ, Walla Walla. PELLETIKR, H. ROONEY Production — CBM - CBF, Montreal. PENMAN, CHARLES Production — WJR, Detroit. PERRINE, DR. GEORGE HOSBROOK Production — WIBX, Utica. The Wildings. PERRY, ROBERT Production — WORL, Boston. Musical Director. PETERSON, DONALD Producer — Junior G Men, Ave Maria. PETERSON, JAMES Production — KVI, Tacoma, Wash. PETRIE, CHARLES R. Production — WCBA and WSAN, Allentown. Pa. PETTRICK, M. Production — WDGY, Minne- apolis-St. Paul. Artists Bu- reau Head. PHILLIPS, BILLY Production — KIDO, Boise. PHILLIPS, JACK Production — KIDW, Lamar, Colorado. Musical Director. PICKARD, GEORGE Production — WSPD, Toledo. PICKETT, ROY Production — KRRV, Sher- man, Tex. Musical Director. PIER, HAROLD BROCKWAY Production — Producer, Di- rector. Los Angeles Commu- nity Chest Programs KFI- KECA - KNX - KHJ - CBS - NBC - DLN - MBS. PIERSON, ROY Production — KTAT, Fort Worth. PITT, MAX Production — WNEW, New York. Musical Director. PIZA, JUAN Production — WNEI, San Juan, P. R. Musical Director. PLAMBECK, HERBERT H. Production — WHO. Des Moines. Farm News Editor. PLATNER, DR. M. Production — WDAE, Tampa, Fla. Musical Director. PLOUGH, A. R. Production — WLW and WSAI. Cincinnati. Artists Bureau Head. POLLOCK, REED Production — KDON, Mon- terey. POMAR. H. Production — WATL. Atlanta POOLER, WALDO Production — WTAM, Cleve- land. POOR, MURRELL Production — WMMN, Fair- mont, W. Va. Artists Bureau Head and Musical Director. POTTS, J. LYMAN Production — CKCK, Regina. POYNER, GRAHAM B. Production — WPTF, Raleigh. N. C. Production Manager. POYNTER. ARTHUR Production — CJKL. Kirkland Lake, Ont. Musical Director. PRAGER, DR. SIGFRID Production — WIBA, Madi- son, Wis. Musical Director. PRESTON, WALTER Production — WBBM, Chicag-o. PRICE, JACK Production — WBNS. Colum- bus. Program Director. PRICE, JOHN J. Production — KGLO, Mason City, Iowa. Musical and Pro- gram Director. 667 PRIOR, WILL Production — NBC. Composer and Arranger. John Barry- more-Shakespeare Broadcasts. PROVAN, BOB Production — WDRC, Hart- ford, Conn. PUDNEY, EARLE J. Production — WAGA, Atlanta. Musical Director. PYLE, HOWARD Production — KTAR, Phoenix. Musical Director. — « QUARLES, WILHELMINA Production — WJRD. Tusca- loosa, Alabama. Production Manag-er and Program and Musical Director. QUINN, REILAND Production KYA. San Fran- cisco. Program Director. QUINNEY, G. B. Production — CJRM, Regina. — R — RAFFERTY, HUGH Production — WMBS. Union- town, Pa. Artists Bureau Head. RAMSEY, S. WAYMOND Production — KOMA, Okla- homa City. Program Direc- tor. RAND, DICK Production — KALE, Port- land, Ore. RANDALL, GORDON Production — WGY, Schenec- tady. Musical Director. RANDOL, WILLIAM JR. Production — KTMS, Santa Barbara. RAPKIN, MAURICE Production — CKCL, Toronto. Artists Bureau Head, Musical Director and Program Direc- tor. RAY, BYRON Production — KSL, Salt Lake City. REAGAN, NEAL J. Production — WOC, Daven- port, la. REES, JOHN Production — WROL, Knox- A-ille. Musical Director. REESE, BERTHA Production — KSCJ, Sioux City. la. Musical Director and Artists Bureau Head. REILLY, JOHN Production — WMEX, Boston. REIS, IRVING Production — CBS. Columbia Workshop: Meridian 7-1212, St. Louis Blues, Split Seconds, Twelve Crowded Months, Mar- coni. Sweep, Brave New World. Headlines and Bylines. REMICK, DEAN Production — WSBC, Chicag-o. Musical Director. RENIER, C. G. Production — KMOX, St. Louis. Artists Bureau Head. REPINE, BERT Production — WRVA. Rich- mond. Program Manager. RICAU, LIONEL Production — The Adventures of Captain McBride WWL. RICE. HERBERT C. Production — WGR and WKBW, Buffalo. Program Di- rector. RICE, KEN Production — WDWS, Cham- paign, 111. Musical Director. RICH, LOUIS Production — WCLE and WHK, Cleveland. Musical Di- rector and Artists Bureau Head. RICHARDS, JULIA Production — KGHL, Bill- ing's, Mont. Musical Director. RICHARD, LAWRENCE Production — Henry Weber's Concerts MBS, Ted Weems- Varady Show MBS, Oblig-ato CBS, Do You Remember CBS, Your Neighbor and Mine CBS. RICHMOND, A. E. Production — KGCX, Wolf Point, Mont. RICHER, W. C. Production — WDEV, Water- bury, Vt. Artists' Bureau Head. KIDDLE, RAYMOND DAVID Production — Slit and Prude, Man of the Family TQN. RILEY, LOWELL Production — WBNS, Colum- bus. Artists Bureau Head. RIVERO, BLANCA Production — WNEI, San Juan, P. R. ROBB, ARCH Production — WHIO, Dayton. ROBERTS, DAVID Production — WSMK, Dayton. ROBERTS, I. S. Production — KRGV, Wes- laco, Texas. ROBERTSON, B. G. Production — KTBS, Shreve- port. Program Director. ROBERTSON, COLLINS TRAFTON Production — KVOO, Tulsa. Director and Producer. Sun- day Afternoon Social, Look Out It's A Racket. ROBERTSON, DALE Production — WIBX, Utica. General Manager. ROBERTSON, JACK Production — WGRC, New Albany, Ind. ROBERTSON, LARRY Production — KFBK, Sacra- mento. ROBERTSON, TED Production — WXYZ, Detroit. Chief Sound Technician. Lone Ranger MBS-MN, Green Hor- net MN, Junior Matinee. ROBSON, WILLIAM N. Production — CBS. Chicag-o Charter Jubilee Broadcasts CBS-NBC, Columbia Medal Award to WHAS, Lindbergh Anniversary Broadcast, Santa Fe Commemorative Broad- cast KNX, Living1 Dramas of the Bible, Wilderness Road. Columbia Workshop, Broadway Matinee, Magazine of the Air. RODELL, EARL Production — KLRA, Rock, Arkansas. BOEDER, CHARLES A. Production — WCBM, Balti- more. ROGERS, FEY Production — WOPI, Bristol, Tenn. Musical Director. Tish. Heinz Little ROGERS, MRS. K. S. Production — CFCY. Char- lottetown, P.E.I. Musical Di- rector. ROGERS, M. E. Production — CFCY, Char- lottetown, P.E.I. ROGERS, RALPH Production — WHEF, Jack- son, Miss. Artist Bureau Head. ROGERS, RALPH Production — KCRC, Enid, Okla. Artists Bureau Head. ROGERS, RALPH A. Production — KFPY, Spo- kane. Program Manager. ROLAND, B. FRANKLYN Production — WFAS, White Plains, N. Y. ROPER, PAT Production — WGBF and WEOA, Evansville, Ind. Mu- sical Director and Artists Bureau Head. ROSANO, S. Production — WVFW, Brook- lyn. ROSCOE, PAUL Production — KMA, Shenan- doah, Iowa. ROSENTHAL, HERBERT IRA ProdiTCtion — CBS. Columbia Artists Inc. Manager. ROTH, MARY L. Production — WMBC, Detroit. ROWENS, W. E. JR. Production — KRMD, Shreve- Port, La. Musical Director. ROYAL, RUTH Production — KCKN, Kansas City, Kan. Artists Bureau and Musical Director. RUCKER, FOSTER Production — KFOX, Long Beach, Calif. RUDOLPH, WALTER Production — KYA, San Fran- cisco. Musical Director. RUDOLPH, JOSEPH Production — WCBD, Chicag-o. Musical Director. RUEGG, FRED F. Production — KGIR, Butte. Program Director. RUPARD, NELSON Production — WHB, Kansas City. Program Supervisor. RUSH, ARTHUR Production — KNX, Los An- geles. Artists Bureau Head. RUSHING, W. D. Production — WBRC, Bir- mingham. Musical Director. RUSSEL, D. A. Production — WLBC, Muncie, Ind. Artists Bureau Head and Musical Director. RUSSELL, GEORGE B. Production — KATE, Alber- ta Lea, Minn. KVAN, QUIN A. Production — - WGN, Chicago. Station Manager. SAFFORI), HAROLD Production — WLS, Chicago. Musical Director. SAGES, SULLIVAN Production — WMBS. Union- town, Pa. Musical Director. SAMPIETRO, JOSEPH Production — KOIN and KALE, Portland, Ore. Musi- cal Director. SAMUELS, ARTHUR H. Production — WOR, New York. Executive Producer. SANDERS, ERNEST (ERNIE) C. Production — WHO, D e s Moines. Studio Manager. SANDERS, TIME Production — WLAC, Nash- ville , Program Director. SANDSTROM, STANLEY Production — KVOE, Santa Ana, Calif. SANMAN, LENA Production — KFNF, Shenan- doah, Iowa. Musical Director. SANTAELLA, SALVATORE Production — KMTR, Holly- wood. Musical Director. SARLI, AL Production — KWK, St. Louis. Musical Director. SASLAVSKY, NICHOLAS Production — WEVD. New York. Musical Director. SALTER, JAMES E. Production — The Philadelphia Orchestra Program NBC. SAVITT, JAN Production — KYW, Phila- delphia. Musical Director. SAVITT, L. Production — WBRE, Wilkes- Barre, Pa. Musical Director. SAYRE, M. D. Production — WIRE, Indiana- polis. SCHEEL, NICK Production — KGLO, Mason City, Iowa. Production Man- ager. SCHEIHING, GORDON A. Production — WCAO, Balti- more. SCHER, HAL Production — WKY, Okla- homa City. Assistant Produc- tion Manager. Sunrise Revue. SCHLAUDROFF, RICHARD Production — KPLT, Paris. Texas. Musical Director. SCHNELZER, A. W. Production — WHAZ. Troy. N. Y. SCHOOLEY, F. E. Production — WILL, Urbana, 111. Artists Bureau Head. SCHORT. GWENDOLYN L. Production — WFBM, Indiana- polis. Apron Strings. SCHOW, REG Production — WFEA. Man- chester, N. H. SCHRAMM, JOHN C. Production — WOV and WBIL, New York. Program Director. SCHRIBEMAN, JOSEPH Production — WDAS, Phila- delphia. Musical Director. SCHROEDER, A. Production — WSAZ, ington, W. Va. Hunt- 668 SCHROEDER, CHARLES Production — WSAZ, Hunt- ing-ton, W. Va. Musical Di- rector. SCHULTZ. STANLEY N. Production — WLAW, Law- rence, Mass. SCOTT, ASHMEAD Production — CBS. Jack Oakie's College. SCOTT, CHARLES P. Production — KTKC, Visalia. Calif. Musical Director. SCOTT, G. H. Production — WCAP, Asbury Park, N. J. Musical Director. SEAL, BOB Production — WCOL, Colum- bus. Program Director. SEARLES, NEIL Production — WISN, Milwau- kee. SECUNDA, SCHOLEM Production — WLTH, Brook- lyn. Musical Director. SEEBACH, JULIUS F. JR. Production — WOR, New York. Director Program Oper- ations. SEITZ, SELMA Production — WFAS, White Plains, N. Y. Artists Bureau Head. SELLS, PAUL L. Production — KMBC, Kansas City, Mo. Musical Arranger. Rhythm and Rhyme, Texas Ranger CBS. Blue Moods, How Do You Like It. Box K Ranch Boys, Sweet Swing- sters. SERVATIUS, RAY Production — WSYR, Syracuse. SHATFORD, L. L. Production — CHNS, Halifax. Artists Bureau Head. SHAW, CLIFFORD Production — WAVE, Louis- ville. Musical Director. SHAW, JAMES A. Production — CFCF, Montreal. SHAW, NELL Production — WHEF, Jack- son. Miss. Musical Director. SHAWN, FRED Production — WMAL and WRC, Washington, D. C. Mu- sical Director. SHEAN, EARL Production — WJAR, Provi- dence. Musical Director. SHEEHAN, AL Production — WCCO. Minne- apolis-St. Paul. Artists Bu- reau Head. SHELDON, VAN Production — WICC-WAAB, Bridgeport -Boston. Artists Bu- reau Head. SHELLEY, JACK Production — WHO, Dee Moines. Assistant New6 Edi- tor. SHELLEY, RAYMOND Production — KANS, Wichita. Musical Director. SHELLON, B. Production — CJKL, Kirk- land Lake, Ont. SHERMAN, BILL Production — WGRC, New Albany, Ind. SHIELD, LEROY Production — WMAQ and WENR, Chicago. Musical Di- rector. SHIELS, HENRY JR. Production — WDAY, Fargo, N. D. SHIPLEY, GENE Production — KMA, Shenan- doah, Iowa. SHIPLEY, WINSTON Production — WFMD, Fred- erick. Md. Musical Director and Artists Bureau Head. SHOOP, DAVID Production — WHP, Harris- burg, Pa. Musical Director. SHREDNTK, MILTON Production — KOA, Denver. Musical Director Supreme Ranger Review, Director and Arranger Men of the West, Director and Arranger Kuner Empson Trio, Director Colonel Courtesy. SIEDEL, FRANK Production — WCAE, Pitts- burgh. SILER, R. W. Production — KCMC. Texar- kana. Musical Director. SILER, WENDELL Production — WSVA. Harri- sonburg, Va. SILLS, TED Production — Producer. Di- rector. SIMMONS, EDWARD Production — WGN. Chicago. SINCLAIR, NORMAN Production — KTFI, Twin Falls, Ida. SINGLETON, LUCILE Production — CBS. Director of Auditions. SIPES. LEON Production — KELD, El Do- rado, Ark. SIVERSON, CHARLES Production — WHAM, Roch- ester, N. Y. Musical Director. SKALSKI, JOHN Production — WMBC, Detroit. Musical Director. SKELTON, KENNETH W. Production — WDAE, Tampa, Fla, SKELTON, ROGER Production — WAIM, Ander- son, S. C. SKYLER, BOB Production — KIUN, Pecos, Texas. Musical Director. SLATER, NORVELL Production — - WHB, Kansa? City. SLOAN, K. BURT Production — KPRC, Hou- ston. Musicil Director. SMITH, A. L. Production — CJCS, Strat- ford, Ont. Musical Director. SMITH, A. R; Production — CKCK, Regina. Musical Director. SMITH, BECKLEY Production — WJAS, Pitts- burgh. News Editor. SMITH, CARLETON D. Production — WMAL and WRC, Washington, D. C. 669 SMITH, CHET Production — KFRC, 9an Francisco. Musical Director. SMITH, CLYDE Production — KONO, San An- tonio. SMITH, C. R. Production — CJAT, Trail. B. C. SMITH, DICK Production — WHB, Kansas City. SMITH, E. K. Production — WHP, Harris- burg, Pa. Production Man- ager. SMITH, GARDNER Production — WJTN, James- town, N. Y. Artists Bureau Head. SMITH, DR. HARLEY Production — WJBO, Baton Rouge. SMITH, JOHN P. Production — WCPO, Cincin- nati. Musical Director. SMITH, MARK N. Production — KMBC Kansas City, Mo. Director of Re- search. SMITH, ROBERT PAUL Production — CBS. Saturday Night Swing Session, Six Swell Tunes, Swingin' the Blues. SMITH, RODNEY Production — KELD, El Do- rado, Ark. Musical Director. SMITH, WOODROW Production — KMBC, Kansas City, Mo. Producer. Texas Rangers CBS. SMITHLINE, LILLIAN Production — KTUL, Tulsa. Musical Director. SMITHSON, HAROLD Production — KHSL, Chico, Calif. SNIDECOR, JACK Production — KSEI. Poca- tello, Idaho. SNIDER, WALTER Production — CKSO, Sud- bury, Ont. Musical Director. SNOWDEN, WTLLIAM Production — WTAL, Talla- hassee. SNYDER, GEORGE Y. Production — WCBA and WSAN, Allentown, Pa. Musi- cal Director and Artists Bu- reau Head. SNYDER, GUY Production — KFH, Wichita. Musical Director. SPARNON, KEN Production — WSAY, Roch- ester, N. Y. Program and Musical Director. SPECHT, EDDIE Production — KELA. Ceu- tralia and Chehalis, Wash. Musical Director. Sl'EER, MARJORIE WATKINS Production — KOMA, Okla- homa City. Musical Director, Continuity Writer. SPEERS, W. A. Production — CKCK, Regina. Artists Bureau Head and Pro- duction Manager. SPEERSTRA, G. E. Production — KWJJ, Port- land, Ore. Musical Director. SPENCER, LESTER Production — WHIG. Dayton. SPRINGER. HARRY Production — WESG, Elmira, N. Y. Musical Director. SQUIRES, F. M. Production — CJCS, Strat- ford, Ont. Artists Bureau Head. SCHRIBALD, GORD Production — CKGB, Tim- mins, Ont. STANION, HERMAN Production — KYOS, Merced, Calif. STANLE, JAY Production — WAAT, Jersey City. STANLEY, BOB Production — KGMB, Hono- lulu. STARK, FREDERICK Production — KHJ, Los An- geles. Musical Director. STARKE, J. B. Production — CJIC, S. S. Marie, Ont. STECK, J. Production — WJAS, Pitts- burgh. STEELE, RALPH Production — WJBO, Baton Rouge. STEFFEY, GEORGE Production — WNAC, Boston. STEIN, RALPH Production — WEW, St. Louis. Musical Director. STEINBERG, MAURICE ALLAN Production — WBAP, Fort Worth. Music Arranger. White Swan Food Parade, Cosden Higher Octanes, Jamboree, Williamson Dickie Garments Program. STERN, HARRIET Production — WJTN, James- town, N. Y. Director of Women's Programs. STEVENS, BOB Production — WCPO, Cincin- nati. News Editor. STEWART, ALBERT P. Production — WBAA, West Lafayette, Ind. Musical Di- rector. STEWART, E. CALDWELL Production — WSFA, Mont- gomery, Alabama. Musical Di- rector. STEWART, ELLIOTT Production — WIBX, Utica, N. Y. Program Director. STEWART, H. WELLINGTON Production — WCAD, Can- ton, N. Y. Musical Director. STOCKTON, ROSCOE K. Production — KOA, Denver. STOESS, WILLIAM Production — WLW and WSAI, Cincinnati. Musical Di- rector. STOKES, HAROLD BARKLEY Production — WGN, Chicago. Musical Director. STONE, AURA (AL) LUTHER Production — KWTO, Spring- field, Mo. Musical Director. Crown Community Sing. STOUT, ROLAND G. Production — KFNF, Shen- andoah, Iowa. STREED. IVAN Production — WHBF, Rock Island, 111. Artists Bureau Head. STREIGER, CECIL Production — KNEL, Brady, Texas. Artists Bureau Head and Musical Director. STROTZ, SIDNEY N. Production — WMAQ and WENR, Chicago. Artists Bu- reau Head. STUBMAN, LEWIS Production — WCMI, Ash- land, Ky. STUDER, ALEXANDER (ALEXIS) Production — KSTP, St. Paul. Arranger. Clown Court, Knights of Note, Rhythm- esque, Styles for Men Pro- gram, The Household Forum, Modern Musical Moods. STURM, C. C. Production — KPMC, Bakers- field, Calif. Musical Director. SUMMER, M. E. Production — WMFO, Deca- tur, Alabama. Artists Bureau Head. SUTTON, ARTHUR E. Production — KM PC, Beverly Hills. Program Director. SUTTON, BEULAH Production — WMSD, Shef- field, Alabama. Artists Bu- reau Head and Musical Di- rector. SUTTON, VIDA Production — Director. Magic of Speech. NBC. SVEHLA, WALT Production — WQAM, Miami. SWARTWOOD, H. M. .Production — KOIN, Port- land, Ore. SWEENY, F. Production — CKCK, Regina. SWEETEN, CLAUDE Production — KEHE Los An- geles. Musical Director. SWIFT, O. RICHARD Production — CBS. Knox Gelatin Program, Anacin Pro- gram, Ward's Bread Program, Hecker Oats Program, Morn- ing Almanac. SWIMELAR, PAUL R. Production — WNLC, New London, Conn. Program Di- rector. SWINGLEY, MARK E. Production — WDAE, Tampa, Fla. SYPHER. MAX Production — KHSL, Chico, Calif. Musical Director. — T TALL, BROUGHTON Production — WBAL, Balti- more. Continuity Director. TANKSLEY, RUTH Production — WFOY, St. Augustine, Fla. Program Di- rector. 670 TATE, GARNETT Production — WMBG, Rich- mond. Musical Director. TAYLOR, CLAUDE Production — WRTD. Rich- mond. Production Manager. TAYLOR, DAVIDSON Production — CBS. Director of Music Department. Phil- harmonic Stadium Concerts, Everybody's Music. TAYLOR, MASON C. Production — WIBX, Utica. News Editor. TEMPLE, ALFRED Production — WGH, Newport News, Va. Artists Bureau Head. THOMAS, KEN Production — WIBX, Utica. Continuity Editor, Producer. Kiwanis Safety Programs, The Fairbanks Morse Sunday Afternoon Party. THOMAS, ROLLYN O. Production — WXYZ, Detroit. Program Director.. Coach Zip. THOMPSON, AL Production — KSAL, Salina. Kan. Musical Director. THOMPSON, ALLAN Production — CKMO. Van- couver. Musical Director. THOMPSON, LUCIA Production — WHBF, Rock Island, 111. Musical Director. THOMPSON, MAURICE Production — WJDX. Jack- son. Miss. Musical Director. THURSTON, JACK Production - — WQAM, Miami. Musical Director. THURSTON, W. J. Production — CKNX, Wing- ham, Ont. Artists Bureau Head and Musical Director. TICE, J. OLIN Production — WIS, Colum- bia, S. C. TIERNEY, JOHN F. Production — WCAX, Bur- lington, Vt. Musical Direct .or and Artists Bureau Head. TIFFANY, A. C. Production — WKBZ, Muske- gon. Mich. TILLSON, KENNETH HILL Production — KGW - KEX. Portland. Producer. Great Moments in History. Oregon- ian on Review. Geographical Travelog. TODD, JACK Production — KANS. Wichita. Program Director. TOLG, RUSS W. Production — WTMJ. Mil- waukee. Continuity Director. TOOKE, FRANKLIN AUSTIN Production — WOWO-WGL. Fort Wayne. Polly Pretends. Curtain Time. Romance of Fort Wayne Business, Kroger Korner, Jolly Bakers. Sari 'n' E'mer, Zero Hour, Hollyhock Lane, WOWO Salutes, Road- way Alibis, Port Wayne School Programs, Arabesque. TORRES. CELSO Production — WPRA, Maya guez, P. R. Musical Director. TRAINOR. L. Production — CJOR. Vancou- ver. Musical Director. TRAIXE. MILLICENT Production — WFAS. White Plains. N. Y. Program Super- visor. TREMBLE, SIDNEY Production — KSAL, Salina, Kan. TRIGG. JOHN H. Production — KCMC, Texar- kana. Ark. and Tex. Musical Director. TRUXELL, EARL Production — WCAE, Pitts- burgh. Musical Director. TUCKER, RALPH Production — WBOW. Terre Haute, Ind. Artists Bureau Head. TURNER, PAUL Production — WDEV, Water- bury, Vt. TURVEY, BERTRAM Production — CHWK. Chilli- wack, B. C. Musical Director. TUTTLE, E. C. Production — WSJS. Winston- Salem, N. C. Musical Direc- tor. TWEED, T. Production — CFAC, Calg-arv. Al. — u — UEBELHART, JIM Production — WSPD, Toledo. UTTAL, FRED Production — Steinie Bottle Boys NBC. I RQUHART, CHARLES Production — KDKA. Pitts- burgh. — V — VALENTINE, W. LEWIS Production — WOAI, San An- tonio. VAN HAAFTEN, C. B. Production — KADA. Ada. Okla. VAN HECKE, NOEL R. Production — WSAU. Wausau. Wis. VAN NOPPEN, CHARLOTTE Production — WBIG. Greens- boro. Dramatic Director. Fed- eral Little Theater Programs, Junior Dramatics. VAN RIPER, ED Production — The Neighbors KGER, The Cat's Paw KGER. The Hallroom Girls KFVD. VAN W YCK, R. Production — WKBZ, Muske- gon. Mich. Artists Bureau Head and Musical Director. VAUGHAN, BERYL Production — WXYZ. Detroit. Assistant Director. Children's Theater of the Air MN. VENTER, MEL Production — KFRC, San Francisco. VICKERS, LEE Production — WDNC, Dur- ham, N. C. Program Director. VICKLAND, BILL Production — WMBD, Peoria, 111. VIKTOR, ERVIN Producton — WJJD, Chicago Supper Time Frolics. VON ZELL. HARRY Production — Town Hall To- night NBC. Phil Baker Pro- gram CBS, Ed Wynn Program NBC, Stoopnagle and Budd NBC, We the People CBS. VOONE, T. Production — KVOO, Tulsa. Musical Director. VOORHEIS, A. O. Production — WMPC, Lapeer, Mich. Musical Director. VORPE, J. T. Production — WCLE and WHK, Cleveland. Production Manager. VOYER, GASTON Production — CHRC, Quebec. Musical Director. VRZAL, CARL Production — WEDC, Chi- cago. VUN KANNON, M. Production — WHBQ, Mem- phis. Arti6ts Bureau Head. — w — WACHS, LOUIS Production — WMCA, New York. Musical Contractor. WADE, ZELL Production — KVOR, Colo- rado Springs. Artists Bureau Head. WAKEN, MABEL Production — KCRC, Enid, Okla. Musical Director. WALKER, JOHNNIE Production — KOIN and KALE, Portland, Ore. Artists Bureau Head. WALLACE, WESLEY Production — WPTF, Raleigh. Program Director. WALLENSTEIN, ALFRED Production — WOR, New York. Musical Director. WALLING, W. Production — KFH, Wichita. WALLISER, BLAIR Production — WGN, Chicago. W ALPOLE, KATHERINE Production — KOBH, Rapid City, S. D. Musical Director. WALSH, EDWARD GEORGE Production — WRUF, Gaines- ville. Chief of Production. Continuity Writer. WAREMBUD, NORMAN H. Production — WLTH, Brook- lyn. English Production Di- rector. WARNER, HUB Production — KGDE, Fergus Falls, Minn. Artists Bureau Head and Musical Director. WARREN, WILLARD W. Production — KOMO, Seattle. Program Manager. WARREN, WILLARD W. Production — KJR, Seattle. WASDON, BOB Production — WFTC, Kinston, N. C. WATKINS, DICK Production — KRGV, Wes- laco, Tex. Musical Director. WATKINS, W. Production — WAAT, Jersey City. WATTON. ALFRED Production — KYW. Philadel- phia. WATTS, R. C. Production — KNOW, Austin, Tex. WAYNE, ROGER Production — WCNW, Brook- lyn. Artists Bureau Head and Musical Director. WEATHERWAX, BEN K. Production — KXRO, Aber- deen, Wash. WEBER, FRED Production — WFIL, Phila- delphia. WEBER, HENRY Production — WGN, Chicago. Musical Director. WEBER, JOHN PAUL Production — WIP, Philadel- phia. WEELANS, LESTER DUNNING Production — KLZ, Denver. Musical Director. Melody Men Quartet. WEININGER, CARL Production — KOA, Denver. Musical Director. WELCH, HOMER JAMES Production — KGW - KEX, Portland. Production and Sound Effects Supervisor. Hospitality House, The Hem- lock Tree, Homicide Squad, Covered Wagon Days, Tropic- Trails, Islands of Paradise. WELCH, MILLER Production — WLAP, Lexing- ton, Ky. Musical Director. WELCH, WILLIAM E. Production — KOBH, Rapid City, S. D. Artists Bureau Head and Program Director. WELLINGER, CHARLES Production — CKOC, Hamil- ton, Ont. Musical Director. WELLS, J. H. Production — CFQC, Saska- toon. WELTMER, FRANK Production — KOY, Phoenix. WERNER, FRANZ Production — WXYZ, Detroit. Head of Library and Copy- right Department. WEST, NORRIS Production — WCAU. Phila- delphia. Assistant Program Director. Philadelphia Or- chestra Bankers Program CBS. Curtis Institute Pro- grams CBS. WESTBROOK, BILL Production — WTJS. Jack- son, Tenn. WESTMORELAND, L. Production — CKCK, Regina. WHEELER, ROGER Production — WEEI, Boston. WHISENANT, A. D. Production — KRBC. Abilene, Tex. WHITBY, J. C. Production — CJIC, S. S. Marie. Ont. Artists Bureau Head and Musical Director. 671 WHITE, ALBERT Production — KSFO, San Francisco. Musical Director. WHITE, CLEON B. Production — WBZ and WBZA, Boston. Artists Bureau Head. WHITE, MELVIN EUGENE Production — CBS. Ford Program, Sweetheart Soap Program, Wonder Bread Pro- gram, Bond Bread Program, Good Gulf Program, Caval- cade of America, Myrt and Marge, Our Gal Sunday, Heinz Magazine of the Air, Dear Teacher. WHITE, NORMAN Production — WJR, Detroit. Artists Bureau Head. WICK, TED Production — CBS. Gang- busters. Mary Margaret Mc- Bride Program, Floyd Gib- bons' True Adventure Stories, News From A Woman's Eyes, Major Bowes Capitol Family. WIGGINS, WALLACE S. Production — KVOE, Santa Ana, Calif Musical Director. WIGHT, HERMAN Production — WCAX, Burl- ington, Vt. WIGTON, IRENE Production — KFJB, Marshall- town, la. WILLARD, RUTH Production — WCAD, Canton, N. Y. Radio Workshop Di- rector. WILLCOX, W. Production — WHOM, Jersey City. Artists Bureau Head. WILLIAMS, ALLIE V. Production — WMAZ, Macon, Ga. Musical Director. WILLIAMS, C. EARL Production — K F E Q , St. Joseph, Mo. Farm Program Director. WILLIAMS, JACK Production — KOY, Phoenix. Program Director. WILLIAMS, KENNETH Production — WLBC, Muncie, Ind. WILLIAMS, NED Production — WRNL, Rich- mond. WILLIAMS, ROLLIE Production — KMOX, St. Louis. WILLIAMS, WALLY Production — WEED, Rocky Mount, N. C. WILLIAMSON, DUDLEY E. Production — KOL, Seattle. Manager. WILLIS, GORDON Production — KGGC, San Francisco. Musical Director. WILLSON, JIMMIE Production — WWL, New Orleans. Program Manager. WILLSON, MEREDITH Production — KGO and KPO, San Francisco. Musical Di- rector. WILSHIN, CHARLES Production — WMCA, New York. Artists Bxireau Head. WILSON, FRED Production — WTAM, Cleve- land. WILSON, GEORGE Production — WKBZ, Muske- gon, Mich. WILSON, GEORGE E. Production — KGBX and KWTO, Springfield, Mo. Ar- tists Bureau Head. WILSON, WILLIAM ROBERT Production — WOWO-WGL, Fort Wayne. WILTTEN, VIRGINIA Production — WBAP, Fort Worth. Paul Whiteman, Fron- tier Fiesta Programs NBC, Billy Rose Frontier Fiesta Programs NBC, The Buck Boys, Melodic Moments, Black Night. WING, GERALD Production — WROC, Roch- ester, Minn. Studio Director. WINNER, MARY Production — KWBG, Hutch- inson, Kan. Artists Bureau Head. WINSAUER, ROY W. Production — WCCO, Minnea- apolis-St. Paul. WINSTANLEY, ERNEST Production — WXYZ, Detroit. Sound Technician. Lone Ran- ger MBS-MRN, Green Hornet MRN, Automobile Club Pro- gram MRN, Children's Thea- ter of the Air. WINTERS, JERRY Production — WAYX, Way- cross, Ga. Musical ' Director and Artists Bureau Head. WISE, EDDIE Production — WEBQ, Harris- burg, 111. Artists Bureau Head. WISE, RUSSELL Production — WTAM, Cleve- land. Transcription Super- visor. WITHROW, E. S. Production — WJJD, Chicago. WOLFE, ED Production — Director. Pep- ■ per Young's Family NBC- MBS, Personal Column of the Air NBC, Road of Life NBC. WOLFE, HOWARD Production — WMMN, Fair- mont, W. Va. WOLFRAM, ORLAND A. Production — WAWZ, Zare- phath, N. J. Musical Direc- tor. WOOD, HENRY S. Production — WFBM, Indi- anapolis, Ind., Hoosier Farm Circle. WOOD, MILTON Production — KALE, Port- land, Ore. WOOD, MORRISON Production — MBS. Director. Backstage Wife, Rich Man's Darling, Painted Dreams, Lucky Girl, Wife Versus Sec- retary, Shafer Lifetime Re- vue, Tom, Dick and Harry. WOOD, RUSSELL ALBERT Production — WXYZ, Detroit. Arranger, Director, Coach, Choral Director. Junior Ma- tinee. WOODBURY, T. B. Production — KDYL, Salt Lake City. Artists Bureau Head and Musical Director. 672 WOODFIN, DOROTHY COMPERE Production — WBAP, Fort Worth. Dramatic Director. WOODS, JOHN R. JR. Production — WTBO, Cum- berland, Md. WORTH, LONNIE (BEAUFLEUR) Production — WNEW, New York. Office Manager, Pur- chasing Agent. WRAY, ROLLY Production — KFOX, Long Beach, Calif. Musical Direc- tor. WRIGHT, CHARLES Production — WELI, New Haven. WRIGHT, D. E. Production — CJRM, Regina. WRIGHT, JIM Production — KLCN, Blythe- ville, Ark. WRIGHT, JOHN H. Production — WBZ and WBZA, Boston. Musical. Director. WRIGHT, KEN Production — WCPO, Cincin- nati. News Editor. WRIGHT, KEN Production — WKY, Okla- homa City. Music Arranger. WRIGHT, OMER Production — KHUB. Watson- ville, Calif. Musical Director. WRIGHT, R. Production — CFRN, Edmon- ton, Al. Musical Director and Artists Bureau Head. WRIGHT, WILL E. Production — KTFI, Twin Falls, Ida. Artists Bureau Head and Musical Director. WYANT, DALLAS Production — WSAZ, Hunt- ington, W. Va. WYLIE, ALLISTER Production — WIL, St. Louis. Musical Director. WYLIE, MAX Production — CBS. Head of Script and Continuity De- partment. WYMER, JOHN Production — WSMK, Dayton. — Y — YOUNG, DAVID, R. Production — KGB, San Di- ego. Manager. YOUNG, RUSSELL Production — WGN, Chicago. YOUNG, WEYMOUTH "TUBBY" BENTON Production — KVOO, Tulsa. Musical Director Shannon's Shamrocks, Sunday Afternoon Social, Staff Frolic, Elois and the Swing Four, Among My Souvenirs, Ship O' Dreams. — z — ZACHARY, GEORGE J. Production — CBS. Assistant Director of Production and Music Department. Script Writer. ZINK, AL GUILD Production WMBO, Auburn. Program Director. THE BUSINESS SIDE OF RADIO Major Network Billings Agency Network Expenditures 1937 Sponsor Expenditures F.T.C. Activities Spot Broadcasting Station Bepresentatives American Association of Advertising Agencies • Contract Forms Advertising Agencies 673 COMPARATIVE MAJOR NETWORK BILLINGS FOR 1937-1936-1935 COLUMBIA BROADCASTING SYSTEM 1937 1936 1935 January $2,378,620 $1,901,023 $1,768,949 February 2,264,317 1,909,146 1,654,461 March 2,555,716 2,172,382 1,829,553 April 2,563,478 1,950,939 1,615,389 May 2,560,558 1,749,517 1,287,455 June 2,476,576 1,502,768 1,066,729 July 1,988,412 1,292.775 910,470 August 1,955,280 1,232,588 879,019 September 2,028,585 1,838,932 1,086,900 October 2,505,485 2,754,802 1,930,512 November 2,654,473 2,429,917 1,722,390 December 2,786,618 2,433,353 1,885,977 Total $28,722,118 $23,168,142 $17,637,804 MUTUAL BROADCASTING SYSTEM 1937* 1936 January $212,967 $166,266 February 227,286 152,064 March 247,124 191,483 April 199,010 137,934 May 149,398 129,907 June 117,388 104,510 July 101,458 109,561 August 96,629 122,065 September 132,866 168,919 October 238,683 271,629 November 258,357 227,543 December 245,465 193,496 Total $2,226,631 $1,975,377 NATIONAL BROADCASTING COMPANY (Combined Blue and Red Networks) 1937 1936 1935 January $3,541,999 $2,681,895 $2,895,037 February 3,295,782 2,714,300 2,758,319 March 3,614,283 3,037,873 3,025,308 April 3,277,837 2,741,928 2,682,143 May 3,214,819 2,561,720 2,685,211 June 3,003,387 2,323,546 2,380,845 July 2,707,450 2,449,983 2,208,935 August 2,784,977 2,422,431 2,021,365 September 2,850,581 2,886,637 2,163,317 October 3,339,739 3,696,489 2,779,557 November 3,381,346 3,468,728 2,655,100 December 3,639,086 3,558,590 2,893,793 Total $38,651,286 $34,544,120 $31,148,930 * These figures are gross. Discrepancy between these and amounts previously published monthly in RADIO DAIL.Y is attributed by Mutual to the fact that the earlier figures were inadvertently given out as gross revenue but were actually the net. 674 AGENCY NATIONAL NETWORK EXPENDITURES 1937* 1936 Blackett-Sample Hummert $7,256,744 ( 1) $6,011,665 ( 1) Lord & Thomas 5,549,195 ( 2) 5,573,278 ( 2) J. Walter Thompson 5,283,134 ( 3) 5,148,557 ( 3) Young and Rubicam 3,821,010 ( 4) 2,244,484 ( 7) Benton and Bowles 3,634,240 ( 5) 2,419,182 ( 6) Ruthrauff and Ryan 3,450,016 ( 6) 1,237,928 (12) Compton 3,001,600 ( 7) 2,018,344 ( 8) N. W. Ayer 2,842,215 ( 8) 3,276,155 ( 4) Newell-Emmett 1,951,261 ( 9) 1,189,426 (14) B. B. D. 0 1,801,696 (10) 2,716,819 ( 5) * 1937 billings include Mutual receipts for the first time. 1935 $4,774,907 ( 2) 3,335,372 ( 4) 4,990,644 ( 1) 1,530,673 ( 7) 3,449,439 ( 3) 886,640 (17) 1,372,179 (10) 2,964,094 ( 5) 734,311 (21) 1,111,618 (11) COLUMBIA BROADCASTING SYSTEM 1937 AGENCY GROSS BILLINGS Ruthrauff & Ryan $ 3,243,443 Benton & Bowles 2,433,779 Blackett-Sample-Hummert 2,052,412 X. W. Ayer & Son 2,043,329 Newell-Emmett Co. 1,806,541 Lord & Thomas 1,671,007 Neisser-Myerhoff 1,232,960 F. Wallis Armstrong 1,128,540 Young- & Rubicam. 990,428 B. B. D. 0 949,326 William Esty & Co 942,162 J. Walter Thompson 838,492 Hutching Advertising- 790,805 Maxon 730,633 Buchanan & Co 558,045 Knox Reeves Advertising- 551,632 Gardner Advertising: 530,614 Lennen & Mitchell 528,706 Arthur Kudner 440,040 MacManus, John & Adams 437,900 Hays MacFarland & Co 381,282 Campbell-Ewald Co 375,425 The Biow Co 357,735 Geyer, Cornell & Newell 348,850 Morse International 323,320 Stack-Goble Advertising- 286,138 Paris & Peart 275,275 D'Arcy Advertising: Co 265,170 Roche, Williams & Cunnyngham. . 220,378 Federal Advertising: Agency 210,650 The Wessel Co 210,865 Albert Frank-Guenther-Eaw 190,509 McCann-Erickson 185,870 Eambert & Feasley 160,480 Brooke, Smith & French 147,690 Donahue & Co 104,850 E. W. Hellwig Co 92,505 Rohrabaugh & Gibson 89,625 Compton Advertising: 85,500 Co-Operative Advertising- 69,740 Charles R. Stuart 54,120 Fletcher & Ellis 52,303 Peck Advertising- Agency 44,775 Botsford, Constantine & Gardner. 38,405 Cockfield, Brown & Co 37,588 Lawrence C. Gumbinner 29,525 E. D. Wertheimer 22,960 Milton Weinberg 22,420 Hixson-O'Donnell 17,610 McCord Co 16,120 Barnes-Chase Co 14,526 Westco Advertising Agency 13,060 The Caples Co 11,795 James F. Fay Co 11,040 A. J. Denne & Co 10,869 Broadcast Advertising, Inc 9,386 Frances Hooper 8,094 Gillham Adv. Agency 6,480 A. McKim, Etd 5,940 Pacific Market Builders 5,681 Raymond R. Morgan Co 4,320 Walker & Downing 3,775 Baker Adv. Agency 2,700 Walsh Advertising Co 2,500 James Houlihan 1,485 Sidney Garflnkel 990 Grand Total $28,722,118 675 MUTUAL BROADCASTING SYSTEM 1937 AGENCY GROSS BILLINGS Erwin, Wasey & Co $224 Brooke, Smith, French & Dorrance.. 224 Ruthrauff & Ryan 125 Blackett-Sample-Hummert 117: Franklin Brack Ad v 98, R. H. Alber & Co 96, Charles Dallas Reach 91, William Esty & Co 91, B. B. D. 0 88, United States Adv 85, Baggaley, Horton & Hoyt 79, Kelly, Stuhlman & Zarndt 69, J. Walter Thompson 67, H. M. Kiesewetter Adv 63, Young & Rubicam 57, Albert M. Ross 54, Scholtz Advertising 46, Thompson Koch 44, Roche, Williams & Cunnyngham 40, H. W. Kastor 33, Redfield-Johnstone 32, Luckey Bowman, Inc 30, Cecil, Warwick & Legler 28, Howard E. Williams 20, Dorland International 19, Presba, Fellers & Presba 18, Vanderbie & Rubens 17, N. W. Ayer & Son 16, Stack-Goble 16 Hanff-Metzger of 111 16 Russell M. Speeds 12 Benson & Dall 12 Hays MacFarland 12 Badger, Browning & Hersey 12 Rogers & Smith 10. Peck Advertising 1°. Brown & Tarcher 9. The Biow Co ?» Mitchell-Faust ?> Aubrey, Moore & Wallace 6, Lord & Thomas 5. Fisher, Zealand 5> Fulton, de Garmo & Ellis 4, Kirtland Engel 4, Chambers & Wiswell 4, Critchfleld & Co 4, Small & Seiff er 4 Weston-Barnett 3» Ben Rocke Productions 3 Reincke, Ellis, Younggreen & Finn... 3 Fairfax Adv 2; Frank Presbrey 1 Leighton & Nelson ,611 ,229 ,573 556 ,774 ,101 208 ,185 ,028 ,064 ,727 ,818 ,902 731 411 660 031 462 466 815 587 811 632 ,005 451 720 610 080 720 512 398 004 927 436 761 858 644 360 600 072 745 284 278 100 050 744 288 120 283 224 600 NATIONAL BROADCASTING CO. 1937 AGENCY GROSS BILLINGS Blackett-Sample-Hummert $5,086,667 J. Walter Thompson Co 4,376,915 Lord & Thomas 3,872,588 Compton Advertising 2,916,100 Young & Rubicam 2,772,689 Wade Advertising Agency 1,457,470 Benton & Bowles 1 ,200,461 Stack-Goble Advertising Agency 1,192,559 Kastor & Sons Advertising 873,255 Lennen & Mitchell 851,357 N. W. Ayer & Son 782,166 B. B. D. & 0 764,162 McCann-Erickson 698,496 Roche, Williams & Cunnyngham 698,101 Erwin, Wasey & Co., Ltd 695,652 Pedlar & Ryan 609,161 Aubrey, Moore & Wallace 582,611 Sweeney & James Co 537,634 Campbell-Ewald Co 518,683 The Biow Co 509,704 Hutchinson Adv 504,521 Cecil, Warwick & Legler 482,600 Needham, Louis & Brorby 455,744 VI axon, Inc 416,155 Gardner Advertising 397,712 Fuller & Smith & Ross 344,659 Arthur Kudner 330,301 MaoManus, John & Adams 318,529 L. W. Ramsey Co 257,462 Henri, Hurst & McDonald 201,475 Peck Advertising Agency 157,296 Hickson-O'Donnell 156,236 Bermingham, Castleman & Pierce. . . 155,232 Newell-Emmett Co 144,720 Blaker Advertising 144,104 Donahue & Coe 143,836 D. P. Brother & Co 142,451 Westco Adv. Agency 140,913 McJunkin Adv. Co 133,674 Russell Comer Adv 113,216 Kenyon & Eckhardt 102,336 Brown Adv. Agency 91,226 Southmayd 83,699 Wessel Co 75,919 Ralph H. Jones Co 70,856 McKee, Albright & Ivey 68,280 Baggaley. Horton & Hoyt 67,298 Leo Burnett Co 64,688 Howard Williams Co 64,360 Walker & Downing 63,560 Lambert & Feasley 58,344 H. C. Bernsten Agency 57,888 Brown & Tarcher 55,848 COLUMBIA BROADCASTING SYSTEM 1937 SPONSOR EXPENDITURES Lever Brothers Co $ 2,182,123 Colgate-Palmolive-Peet 1,880,870 Liggett and Myers 1,806,541 Ford Motor Co 1,649,309 American Tobacco Co 1,562,480 William Wrigley, Jr., Co 1,241,054 General Mills, Inc 1,238,912 Campbell Soup Co 1,166,128 American Home Products 1,144,318 Chrysler Sales Corp 911,051 General Motors Corp 864,460 676 Philco Radio 790,805 R. J. Reynolds Tobacco Co 790,315 H. J. Heinz Co 730,633 Continental Baking Co 620,209 Lehn and Fink Products Co 583,003 The Texas Co 558,045 Pet Milk Sales Corp 537,094 Nash-Kelvinator Corp 534,673 Gillette Safety Razor 507,815 General Foods Corp 432,751 U. S. Tobacco Co 388,905 Stewart Warner Corp 381,282 E. I. DuPont de Nemours 367,205 Philip Morris & Co 357.735 Gulf Refining Co 352,710 Vick Chemical Co 323,320 Lady Esther Co 316,180 Great A. and P. Tea Co 275,275 Atlantic Refining Co 274,810 Coca Cola Co 265,170 Cudahy Packing Co 220,378 Group of American Banks 201,865 R. B. Davis Co 195,690 Beneficial Management 190,509 Time, Inc 158,235 General Baking Co 151,856 Hudson Motor Car Co 147,690 Sinclair R* fining Co 141,700 Fels & Co 139,211 Phillips Petroleum Corp 136.700 National Biscuit Co 135,110 Sterling Products, Inc 119,339 Servel Sales, Inc 117,265 Carborundum Co 114,690 National Ice Adv., Inc 104,850 P. Lorillard Co 103,490 Corn Products Refining Co 92,505 Wheatena Corp 89,625 Phillips Packing Co 85,500 F. and F. Laboratories 85,315 International Silver Co 79,325 Swift & Co 75,125 Barnsdall Refining Co 69,740 Knox Gelatine Co 68,950 Bank of America 54,120 Ward Baking Co 52,303 Chesebrough Mfg. Co 50,760 J. B. Ford Co 47,950 Manhattan Soap Co 44,775 Florida Citrus Commission 40,225 Durkee's Famous Foods, Litd 37,295 Zenith Radio Corp 33,420 Brown & Williamson 30,870 Skelly Oil Co 29,220 Tidewater Associated Oil Co 26,752 A. J. Krank Co 24,240 Lambert Pharmacal Co 23,780 Thomas Cook & Son 22,960 Noxzema Chemical Co 17,610 Rio Grande Oil Co 17,610 Los Angeles Soap Co 14,526 Raymonds, Inc 14,300 Illinois Central 11,795 Homemaker's Council 11,040 Marjorie Mills 9,386 Geo. A. Hormel Co 9,205 Elgin National Watch Co 6,370 Sylmar Packing Co 5,681 Gilmore Oil Co 4,320 Holland Furnace Co 4,308 Table Products, Inc 4,290 Burdett College 3,960 Pa. Publicity Commission 3,775 Atchison, T. & S. F. R. R 1,843 Roma Wine Co 1,485 Ore. State Hway. Commission 1,110 Euclid Candy Co 990 Grand Total $38,722,118 MUTUAL BROADCASTING SYSTEM 1937 SPONSOR EXPENDITURES Gordon Baking Co $193,882.71 Hecker Products Corp 166,647.90 Silver Dust ...$88,207.90 H-O Cereals ... 78.440.00 Gospel Broadcasting Assn 96,556.05 Wander Co 92.909.50 Admiracion Laboratories 91.774.00 Journal of Living 81.618.00 Varady of Vienna, Inc 79 027.50 Macfadden Publications 72.755.00 Lutheran Laymen's League 69.063.90 Libby, McNeil & Libby 67.727.00 Mennen Co 63,817.56 Sterling Products Co 61.610.20 Fels & Co 57,902.40 Musterole Co. & E. W. Rose Co.. . 57,309.50 Health Products 56,265.00 Social Justice Publishing Co 54.731.00 Wasey Products 54.388.50 Procter & Gamble Co 49.535.00 Willys-Overland Auto. Co 47.635.25 Western Bakeries 46 410.66 Cudahy Packing Co 40,030.80 Owens Illinois Glass Co 37,550.00 Lehn & Fink 34,916.00 Crown Overall Co 33,462.00 Local Cooperative Campaign.... 32,466.00 Crazy Water Hotel Co 30,815.00 H. Fendrich 26,652.00 D. L. & W. Coal Co 26,166.00 Maine Development Co 25,532.00 Commentator Magazine 25,090.00 Barbasol Co 23,796.25 Duart Sales Co 20,811.00 Local Department Stores 19,632.10 General Mills 18,270.00 Olsen Rug Co 18,005.00 Murine Co 17,451.00 Kellogg Co 16,720.00 Grove Laboratories 16,610.00 Pure Mill Cheese Co 16,080.00 W. A. Sheaffer Pen Co 12,720.00 Consolidated Drug Products 12,511.99 Rabin Co 12,398.00 American Chicle Co 12.003.75 Little Crow Milling Co 10,926.67 Skol, Inc 10,436.75 N. American Accident Insurance Co 9,815.00 McKesson & Robbins, Inc 9,760.50 Humphreys Homeo Medicine Co.. 7,858.32 Campbell Cereal Co 7,643.75 Health Aids 7,200.00 Fresh Milk Industry 6,360.00 American Tobacco Co 5,600.00 Democratic State Committee 5,072.00 Cortlandt Baking Co 4,814.00 Parker Watch Co 4,745.00 Lovely Lady 4,284.00 Katro-Lak Laboratories, Inc.... 4,277.50 Chicago Engineering Works, Inc. 4,100.00 F. Fougera & Co 4,050.00 American Bird Products 3,744.00 Elizabeth Arden 3,496.50 Rocke News Syndicated Program 3,288.00 Wallace Biscuit Co 3,120.00 Crusaders 2,283.00 Delv, Ltd 1,440.00 National Silver Co 1,224.00 Saratoga Assn. for Improvement of Horses 600.00 Total $2,226,630.54 677 NATIONAL BROADCASTING CO. 1937 SPONSOR EXPENDITURES* Adam Hat Stores $ 10,476 Allegheny Steel Co 50,216 American Can Co 344,659 American Home Products 1,403,496 American Oil Co 3,723 American Radiator & S. S. Co 144,104 American Rolling Mill Co 41,669 American Tobacco Co 772,374 Arden, Elizabeth 72,546 Axton-Fisher Tobacco Co 116,868 Babbitt, B. T., Inc 385,032 Bank of America 15,888 Best Foods, Inc 7,092 Better Speech Institute 5,868 Bowey's, Inc 159,432 Bristol-Myers Co 762,200 Brown & AVilliamson 322,534 Calif. Chain Store Assn 12,220 Calif. Conserving Co 3 18,720 Campana Sales Co 583,123 Cardinet Candy Co 33,200 Carnation Co 462,168 Caswell, George W., & Co 4,608 Cities Service Co 575,603 Consolidated Oil Corp 7,372 Cook, Thomas, & Son-Wagon Liits.. 4,590 Cummer Products Co 320,988 Cycle Trades of America 156,356 Drackett Co 70,856 Duart Mfg. Co., Ltd 64,360 Duff-Norton Mfg. Co 13,344 Emerson Drug Co 44,408 Falstaff Brewing Corp 30,228 Fendrich, H., Inc 38,870 Ferry-Morse Seed Co 3,328 Firestone Tire & Rubber Co 537,634 Fitch, F. AA\, Co 257,462 Ford Motor Co 118,976 Gallenkamp Stores Co 22,578 General Electric Co 372,635 General Foods Corp 2,332,193 General Mills, Inc 293,713 General Motors Corp 953,831 Gilmore Oil Co 35,796 Globe Grain & Milling Co 5,360 Griffin Mfg. Co., Inc 155,232 G lis wold Mfg. Co 7,240 Group of American Banks 75,1)19 Grove Laboratories, Inc 172,464 Gruen Watch Co 92,040 Horlick's Malted Milk 519,200 Household Finance Corp 244,348 Hudson Coal Co 24,198 Humphrey's Homeo. Med. Co 15,920 International Cellucotton 108,360 International Shoe Co 7,332 International Silver Co 01,620 [odent Chemical Co 43,520 Jel-Sert Co 7,940 Jergens-Woodbury Sales 841,45*2 Johnson, S. C, & Son 455,744 Kay Jewelry Co 3,096 Kellogg Co 563,373 Koppers Coke Co., Inc $ 13,422 Krueger, G., Brewing Co 27,792 Lady Esther Co 683,860 Lambert Co 58,344 lamont Corliss & Co 290,664 Langendorf United Bakeries 35,144 Lewis-Howe Co. 312,548 Local Loan Co 5,136 Loose-Wiles Biscuit Co 144,720 Luden's, Inc 36,036 Macfadden Publications 283,476 Manhattan Soap Co 70,044 Marrow, J. AV., Mfg. Co 84,542 Maybelline Co 29,988 Miles Laboratories, Inc 1,457,470 Modern Food Process Co.. . . 20,580 Modern Magazines, Inc 9,900 Moore, Benjamin, & Co 33,044 Morrell, John, & Co., Inc 47,304 Morris, Philip, & Co., Ltd 465,992 Mueller, C. F., Co 102,336 National Biscuit Co 101,320 National Dairy Products . 1,275,202 National Ice Advertising 143,836 Occidental Life Ins. Co 19,200 Oxo, Ltd 2,744 Pacific Coast Borax Co 278,236 Pacific Guano Co 1,872 Packard Motor Car Co 757,820 Packers Tar Soap, Inc 148,902 Pepperell Mfg. Co 36,^20 Pepsodent Co 1,269,158 Pillsbury Flour Mills Co 504,521 Princess Pat, Ltd 133,674 Procter & Gamble Co 4,456,525 Pro-Ker Laboratories 3,354 Quaker Oats Co 222,426 Radio Corp. of America 1,153,585 Radio Guide, Inc 4,272 Ralston-Purina Co 367,484 Real Silk Hosiery Mills 64,688 Regional Advertisers, Inc 107,248 Richfield Oil Co. of Calif 214,124 Scott Paper Co 13,312 Shell Union Oil Co 283,110 Sherwin AVilliams Co 321,295 Signal Oil & Gas Co 49,512 Smart, David A., Publisher 71,570 Smith Brothers 55,848 Standard Brands, Inc 2,508,139 Standard Oil Co. of Calif 84,508 Sterling Products, Inc 2,169.836 Stewart-AVarner Corp 8,480 Studebaker Corp 130,692 Sun Oil Co 567,409 Sussman, Wormser & Co 38,528 Swift & Co 53,130 Tastyeast, Inc 89,488 Tidewater-Associated Oil Co 23,638 Tillamook Creamery Assn 10,924 Time, Inc 68,328 Union Oil Co. of Calif 53,436 United Drug, Inc. (Owl Drug) 24,403 A'ocational Service, Inc 3,072 AAander Co 317,330 AA'arner. AAilliam R 136,134 Wasey Products Co 233,484 Washington, G.. Coffee 112,090 Welch Grape Juice Co 191,788 Wesson Oil & Snowdrift Sales 42,072 Zenith Radio Corp 118,772 * Listed in alphabetical order as supplied by NBC. 678 FEDERAL TRADE COMMISSION Functions of the FTC with respect to radio advertising matter, and the Commission's activities for the fiscal year 1936-37, as contained in its annual report to Congress THE Federal Trade Commission began the review of advertising copy broadcast over the radio at the beginning of the fiscal year 1934-35. At the outset, the Commis- sion, through the Special Board of Investi- gation, made a survey of all commercial continuities, covering the broadcasts of all radio stations during July, 1934. The vol- ume of returns received and the character of the announcements indicated that a satis- factory continuous scrutiny of current broadcasts could be maintained with a limited force and at relatively small ex- pense, by adopting a plan of grouping the stations for certain specific periods. Consequently, beginning with September, 1934, calls have been issued to individual radio stations at the rate of four times yearly for each station, according to their licensed power and location in the five radio zones established by the Federal Communi- cations Commission. These returns cover specified 15-day periods. National and regional networks, however, respond on a continuous weekly basis, sub- mitting copies of commercial continuities for all programs wherein linked hook-ups are used involving two or more affiliated or member stations. Producers of electrical-transcription re- cordings submit regularly monthly returns of typed copies of the commercial portions of all recordings manufactured by them for radio broadcast. As the actual broadcast of a commercial recording is not always known to the manufacturer of an article being advertised, the Commission's knowl- edge of current transcription programs is supplemented by special reports from in- dividual stations from time to time, listing the programs of recorded transcriptions with essential data as to the names of the advertisers, and the articles sponsored. The combined material received furnishes representative and specific data on the char- acter of current radio advertising which has proven of great value in the efforts to pre- vent false and misleading representations. During the fiscal year ended June 30, 1937, the Commission received copies of 439,393 commercial broadcasts by individual radio stations and 30,983 commercial broad- casts by networks, or chain originating key stations. The broadcasts from the inde- pendent stations averaged lJ/2 pages each and from the networks 10 pages each. The special board and its staff read and marked about 959,264 pages of typewritten copies during the year, or an average of 3,145 pages every working day. From this material, 24,558 commercial broadcasts were marked for further study as containing representations that may have been false or misleading. These were assembled in 1,275 prospective cases for further review and procedure in instances that appeared to require it. From data now accumulated as a result of the first three years' systematic review of radio advertising, the Commission is in a position to ascertain the sources of the more objectionable examples of broadcast advertising, and to take action where necessary. The Commission is receiving the helpful cooperation of the 620 active commercial radio stations and of newspaper and maga- zine publishers generally, and notes a de- sire on the part of broadcasters and pub- lishers to aid in the elimination of false and misleading advertising. In its examination of advertising, the 670 Commission's only purpose is to prevent false and misleading representations. It does not undertake to dictate what an ad- vertiser shall say, but rather indicates what he may not say under the law. Jurisdiction is limited to cases which have a public in- terest as distinguished from a mere private controversy, and which involve practices held to be unfair to competitors in inter- state commerce. Procedure in advertising cases. — If a periodical or radio advertisement appears on its face to be misleading, the Commis- sion sends a questionnaire to the advertiser, requesting a sample of his product, if this is practicable, and a quantitative formula, if the product is a compound, and also re- quests copies of all advertisements pub- lished during the year, together with copies of all booklets, folders, circulars, form let- ters, and other advertising literature used. Upon receipt of this data, the claims, sam- ple, and formula are referred to an appro- priate technical agency of the Government for scientific opinion. Upon receipt of this opinion, the advertising is carefully studied, and a list of numbered excerpts made that appear to require justification or explana- tion. A copy of this numbered list and a copy of the opinions received are sent to the advertiser, who may then submit such evidence as he thinks may justify or explain the representations in his advertising. An advertiser may answer by correspond- ence, or upon request, may confer in per- son with the special board. If the adver- tiser justifies the representations that have been questioned, the board reports' the mat- ter to the Commission with a recommenda- tion that the case be closed without preju- dice to the right of the Commission to reopen it should it become necessary. If he is unable to justify any material state- ment in his advertising which the board has reason to believe is false or misleading, the board reports the matter to the Commission with a recommendation that the case be docketed, and the entire matter referred back to the board for negotiation of a stipulation or agreement to abandon the unfair representations alleged, provided the advertiser desires to dispose of the matter in that way. If the Commission approves such recom- mendation, the board then prepares a stipu- lation and forwards it to the advertiser for execution. If the advertiser objects to any of the provisions of the stipulation, he may negotiate further by mail or in person, and when a stipulation has been finally agreed to and signed by the advertiser, the matter is again reported to the Commission with recommendation that the stipulation be ac- cepted and the case closed. Experience has shown that the elimina- tion of unfair methods of competition can be accomplished not only by cease and de- sist orders but by stipulation. Not only is the stipulation method effective and speedy, but it is inexpensive for both the Govern- ment and the respondent. Number of cases handled. — During the last fiscal year the Commission, through its special board, sent questionnaires to adver- tisers in 836 cases, negotiated 346 stipula- tions, and settled and closed by its various methods of procedure a total of 814 cases. The board recommended that complaints be issued in 12 cases for failure to execute stipulations and in 43 cases for violating stipulations. In several cases the board recommended that complaints be issued without giving the advertisers an oppor- tunity to stipulate because of gross decep- tion or danger to the public involved in the practices in which they were engaged. In 294 cases the board recommended fil- ing the assembled data and closing the cases without prejudice to the right of the Commission to reopen them at any time the facts warranted. Several cases were closed because the Post Office Department had issued fraud orders against the re- spondents concerned. Others were closed because the parties respondent had discon- tinued advertising or selling without intent to resume, and others because the adver- tisers were able to justify their claims. At the beginning of the fiscal year, 284 cases were pending before the special board. At the end of the year, 306 cases were pending. Commission has access to scientific ser- vices — Effective cooperation continued throughout the year with other departments of the Government. The Commission has access to the laboratories, libraries, and other facilities of various agencies of the Federal Government, including the Bureau of Standards, the Public Health Service, and the Food and Drug Administration of the Department of Agriculture, to any of which it may refer a matter for scientific opinion. In addition, the Commission, when necessary, obtains medical and other scien- tific information and opinions from non- government hospitals, clinics and labora- tories. Such material and cooperation are often particularly helpful in enabling the Commission to reach sound and fair con- clusions with respect to scientific and tech- nical questions which come before it, and especially so in connection with much of the work of the Special Board. 680 SPOT BROADCASTING (National) Revenue from the national spot broadcasting field to a large number of stations spells the difference between a profitable year, or a deficit. The life-line between the red or black ledger lies with the national station representative. His relations with the agency personnel who do the time buying for the national accounts are very important. There are less than 50 national representatives in the field and they represent only about a half of the 700 licensed radio stations. Of these 50 reps, 12 placed more than a half of the $27,000,000 which it is estimated was spent for national spot time during 1937. The most vital trend to take shape in 1937 was the opening of sales offices in key cities by WOR, WFIL and WCAU. Finding that its national station representa- tive was making more in commissions than any of the station's regular personnel, WOR decided to drop its rep and open its own sales offices in Chicago and Boston. Station found that most of its out-of-town revenue was billed from these two cities. WFIL in August followed suit with a New York office as did WCAU. WNBF not only opened a New York office but put in a direct line between the office and its Binghamton studios. Live programs or transcriptions may be aired over WNBF direct from New York. The usual switch of radio accounts from one rep to another took place during the year. John Blair & Co. took over the enlarged Don Lee network. Paul H. Raymer Co. got the representation of the McClatchy web and the Michigan network. Weed & Co. in addition to adding a number of domestic stations branched out into the Canadian radio field. WCKY, which has never had a station rep, succumbed during the year and signed with Free & Peters Inc. Edward Petry & Co. resigned a five-year contract with John Shepard III and also added KSTP to its list. The most important reorganization in the rep business took place in late De- cember when Emile Gough resigned the vice -presidency of Hearst Radio Inc. Reorganization plan advanced Elliott Roosevelt from a vice-presidency in charge of southwestern Hearst stations to the post of president and general manager of Hearst Radio. J. V. Connolly, former president, became chairman of the board. Al Cormier became executive assistant to Roosevelt, in addition to holding his WINS managership. The sales force became a Hearst subsidiary known as Inter- national Radio Sales with Murray Grabhorn, Hearst Radio vice-president, as head of the subsidiary. International Radio went out into the field to sign up key radio stations not located in cities which have a Hearst station. Heretofore Hearst had confined his rep business to the Hearst owned stations. The time clearance problem is the paramount difficulty which representatives have to combat today. With networks selling more and more of their contract time less time is available for spots. This condition is more serious with reps having a large number of network affiliates on its list. Closer cooperation between the station and its national representative will do much to alleviate the problem. 681 MORE THAN 20 YEARS IN ADVERTISING J. J. DEVINE & ASSOCIATES, INC. Radio Station Representatives AGGRESSIVE ACCOUNT SOLICITATION— MARKET SURVEYS— SALES PROMOTION MATERIAL ADVERTISING COMPLETE REPRESENTATIVE SERVICE FOR INDEPENDENT AND NETWORK STATIONS Headquarters — New York, Chrysler Building, 405 Lexington Avenue Branch Sales Offices — Chicago — 307 N. Michigan Ave. Detroit — 817 New Center Bldg. Atlanta — 206 Palmer Bldg. Pittsburgh — 43 8 Oliver Bldg. RADIO EXECUTIVES READ RADIO DAILY REGULARLY 682 RA DIO S TA TION it REPRESENTATIVES & ASSOCIATED BROADCAST ADVERTISING CO. New York— 152 West 42nd Street Wisconsin 7-2299 Irving T. Porter, Commercial Manager; Miss G. Baron, Script Department. Station— WFAS. HIBBARD AYER New York — 350 Madison Avenue Murray Hill 2-2046 Stations— WSOC, WLBC, WBRK, WNBF, WSPR, WCBS, WATR. WALTER RIDDICK COMPANY Los Angeles — 568 Chamber of Commerce Bldg Richmond 6184 Walter Biddick, President; James C. McCormick, Jr.; T. N. Turner, Guy Mead. San Francisco — 1358 Russ Bldg., Walter Monroe, Jr., Manager Sutter 5415 Seattle — 1038 Exchange Bldg., John Kiewel, Manager Main 6440 Stations— KTAR, KVOA, KFSD, KFOX, KFWB, KTMS, KARM, KDON, KJBS, KROY, KVEC, KHSL, KIEV, KYOS, KTRB, KLX, KSRO, KTKC, KAST, KFJI, KOOS, KMED, KRNR, KXL, KLO, KUJ, KFPY, KGVO, KGIR, KTSM, KGU, KFQD, KGBU, KFBI, KMA, KID, KTFI, KSEI, KFXD, KRLC, KGHF, KFXJ, KDFN, KWYO. JOHN BLAIR & COMPANY Chicago — 520 N. Michigan Avenue Superior 8660 John Blair, President; George Boiling, Vice-President; Lindsay Spight, Vice-President; Gale Blocki, Charles Dilcher, Charles Freeman. New York City — 341 Madison Avenue Murray Hill 2-6084 George Boiling, Vice-President; Richard Buckley, William Weldon. Detroit— New Center Bldg., R. H. Boiling .Madison 7889 Los Angeles — 438 Chamber of Commerce Bldg., Carlton E. Coveny Prospect 3548 San Francisco — 608 Russ Bldg., Lindsay Spight, Vice-President Douglas 3188 Seattle — 1411 Fourth Avenue Bldg., Dick McBroom Seneca 2377 Stations— Don Lee Network, KOB, KFDM, KIDO, WNBS, WHIO, WMMN, KFEL, KTRH, WROL, WDSU, WOW, KDYL, WGBI, WSPD, WWVA. RRANHAM CO. New York — 230 Park Avenue Murray Hill 6-1860 M. H. Long, Vice-President; James H. Connolly, Manager of radio depart- ment. Chicago — 360 N. Michigan Avenue Central 5726 John Petrie, President; Joseph Timlin, Manager radio department. Detroit — General Motors Bldg., Elmer R. Bornman Madison 8893 Dallas — 723 Mercantile Bldg., A. J. Putman Dallas 2-8569 Atlanta — Rhodes Haverty Bldg., J. B. Keough Walnut 4851 St. Louis— Arcade Bldg., W. F. Patzlaff Chestnut 6192 Kansas City — National Fidelity Life Bldg., G. F. Dillcn Harrison 1023 San Francisco — 235 Montgomery St., A. B. Fenger Garfield 6740 Los Angeles — 1151 South Broadway, G. D. Close Prospect 3471 Portland— 920 S. W. Sixth Ave., G. A. Wellington Atwater 2414 Seattle — 1004 Second Ave., A. G. Neitz Seneca 4480 Stations— KWKH, KTBS, KBIX, WTJS, WMC, KRLD, WWNC, West Vir- ginia network (WCHS, WPAR, WBLK). RROADCASTING ABROAD, LTD. (Latin America Representative) New York — 119 West 57th Street Circle 7-4161 Henry G. Hoberg, Executive Vice-President; Edward R. Parker, Vice-Presi- 683 dent; George H. Hanauer, Sales Manager. Stations — in Argentina, Bolivia, Brazil, Canary Island, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Philippine Islands, Puerto Rico, Spain, Uruguay, Venezuela. HOWARD €. BROWN Hollywood — 6231 Afton Place Hollywood 6045 Station — 3XY, Melbourne, Australia. BRYANT, GRIFFITH & BRIJNSON, INC. New York City — 9 East 4lst Street Murray Hill 2-2174 Harry C. Griffith, President and General Manager; George Gundling, Sec- retary; A. F. Altritt, F. J. Coyle. Chicago — 360 N. Michigan Avenue Andover 1040 F. F. Parsons, Vice-President; W. W. Sauerberg, Roy Black, John Murphy. Detroit — General Motors Bldg., Harry W. Pollard, Vice-President Madison 3534 Boston — 201 Devonshire Street, J. F. Walsh Liberty 4259 Atlanta— Walton Bldg., B. Frank Cook Walnut 1231 Salt Lake City— 838 - 24 St. (Ogden, Utah), Wayne Eldredge Stations— WFBC, KLO, WAIR, WGTM. RRYANT PUBLICITY SERVICE New York City — 868 Carnegie Hall, Gordon H. Bryant, General Manager. .Columbus 5-7882 Station — WGAR. CHARLES C. CALEY Peoria — Alliance Life Bldg Peoria 7133 Station — WDZ. CAPPER PUBLICATIONS New York City — 420 Lexington Avenue Mohawk 4-3280 Philip Zach, Advertising Manager; William L. McKee, Dean A. Bailey. Chicago — 180 N. Michigan Avenue, Felix Morris Central 5977 Detroit — General Motors Bldg., E. J. McKernan Madison 2125 San Francisco — 1207 Russ Bldg., William B. Flowers Douglas 5220 Stations— WIBW, KCKN. CONQUEST ALLIANCE CO., INC. (Latin America Representative) New York — 515 Madison Avenue Plaza 3-5650 Clarence Venner, President; A. M. Martinez, Vice-President. Chicago — 228 N. LaSalle St., Alfred V. Bamford, Manager State 2898 Havana — Metropolitana Bldg., Rene Canizares, Manager Buenos Aires — Sarmiemto 559, Carlos Degges, Manager Rio de Janeiro — Edificio Odeon 710, Roberto Constantinesco, Manager COX AND TANZ Philadelphia — Drexel Building Lombard 1720 A. P. Cox, Co-owner; E. R. Tanz, Co-owner; F. Schlett, T. Cunningham. New York City— 535 Fifth Avenue, E. R. Tanz Murray Hill 2-8284 Chicago — 228 N. La Salle Street, Joseph C. Cox, Jr Franklin 2095 Stations— KUMA, KOTN, KGFJ, KYOS, KTRB, KGIW, KIDW, WPAX, KIUL, WBNO, KGCX, KGFW, WHEB, KLAH, KICA, KRQA, WFAS, WFTC, WMFD, KDLR, WPAY, KFXR, KAST, KFJI, WJAC, WWSW, WSPA, KWTN, WOPI, KNET, KMAC, KONO, KSUB, KXA, KWYO. CRAIG AND HOLLINGBERY, INC. New York City — 250 Park Avenue Plaza 3-8989 F. E. Spencer, Jr., Vice-President and General Manager; Robert Davies, Morton Bolton, Paul F. Adler. Chicago — 307 N. Michigan Avenue State 2898 George P. Hollingbery, President; Walter Holden. Detroit — Park & Adams Street, Fred Hague Cherry 5200 Jacksonville — Florida National Bank Bldg., Harry Cummings Jacksonville 3-0381 Corporation reported in process of dissolution. George P. Hollingbery Co. New York office located at 420 Lexington Ave. Phone, Murray Hill 3-8078. 684 J. J. DEVINE & ASSOCIATES New York City — 405 Lexington Avenue Murray Hill 6-1118 J. J. Devine, President; James F. Devine, Vice-President; M. F. Devine, Secretary; D. A. Donahue, R. J. McColl, T. P. Murray. Chicago — 307 N. Michigan Avenue Central 4270 John A. Toothill, Manager; J. F. Devine. Detroit — 817 New Center Bldg., D. F. Daubel, Manager Madison 3350 Pittsburgh — 438 Oliver Bldg., L. H. McCamic, Manager Atlantic 4723 Stations— WALA, WMFO, WAGF, WBHP, WHBB, WMSD, WJRD, KMTR, WATL, WGPC, WRDW, WRBL, WRGA, WMAZ, WJBL, WHBU, WKBB, WCMI, WLAP, WPAD, KPLC, KRMD, WORL, WELL, WJIM, WBEO, WKBZ, WFOR, KGDE, WHEF, WHBI, WMFD, KHBG, WAML, WAIM, WCHV, WAPO, WHBQ, WAYX. JAMES F. FAY RADIO BROADCASTING CO. Boston — 1011 Statler Bldg., James F. Fay, President Hubbard 1225 Stations — Boston representative for International Radio Sales and others. GEORGE R. FIELD New York City— 152 W. 42nd Street Wisconsin 7-3754 Stations— V7 ADC, WBCM, WNBC, WABI, WSAN, WJIM. FREE, JOHNS & FIELD. INC. PERSONNEL AND OFFICES SAME AS FOR— FREE & PETERS, INC. Stations— WCSQ WIS, WOC, WDAY, KTAT, WNOX, KFAB, WMBD, WPTF, KVI, KTUL, WKBN. FREE & PETERS. INC. New York — 110 East 42nd Street Lexington 2-8660 H. P. Peters, Vice-President; Russel Woodward, N. Y. District Manager; Allen Kerr, John H. Field, Jr.; C. L. Clyne. Chicago — 180 N. Michigan Ave., James L. Free, President Franklin 6373 Atlanta — 516 Bona Allen Bldg., F. Lacelle Williams Jackson 1678 San Francisco — 111 Sutter St., A. Leo Browne Sutter 4353 Detroit—New Center Bldg., Charles B. Burke Trinity 2-8444 Los Angeles — Chamber of Commerce Bldg., Walter Biddick Co Richmond 6184 Stations— WHO, WGR-WKBW, WHK, WCLE, WHKC, WOWO-WGL, KMBC, WAVE, WTCN, KOIL, KOIN, KALE, KSD, WFBL, KOL, KSFO, WCKY. GENE FERGASON & COMPANY Chicago — 221 North La Salle Street State 5241 Gene Furgason, President; C. L. Sleininger, Secretary-Treasurer. New York City — 17 East 45th Street Murray Hill 2-3734 G. S. Wasser, Manager; James M. Wade. Detroit — 1010 Stephenson Bldg., Sil Aston, Manager Trinity 2-0922 Stations— KFYR, KFRU, WGBF, WEOA, WHJB, KTHS, WQAM, WELI, WJAS, KQV, WMBG, WHBF, WFLA, KFNF, WBOW. NORMAN R. FURMAN, INC. (Foreign Language Representative) New York — 505 Fifth Ave., Norman B. Furman Vanderbilt 3-5175 HORACE II AGEDORN New York City — 551 Fifth Avenue Murray Hill 6-1230 Chicago — 75 E. Wacker Drive, Howard Wilson Central 8744 Kansas City — 1002 Walnut Street, R. G. Patterson Grand 0810 Stations— Virginia Broadcasting System (WLVA, WCHV, WGH, WBTM, WRNL), WDEV, WMFR. INTERNATIONAL RADIO SALES (A Division of Hearst Radio, Inc.) New York — 20 East 57th Street Plaza 8-2600 Murray Grabhorn, General Manager; Ed Harvey, Eastern Division Man- ager; Frank Fenton, Lincoln Simonds. Chicago — 326 W. Madison Avenue Central 6124 Naylor Rogers, Manager; J. Curtis Willson. 685 Detroit — General Motors Bldg., Bob Howard, Manager. Los Angeles — 141 N. Vermont Avenue Exposition 1341 San Francisco — 3rd & Market Streets, John Livingston, Manager Douglas 2536 Oklahoma — Biltmore Bldg., Neal Barrett 2-3291 Stations— WCAE, WBAL, WISN, WINS, KOMA, KTSA, KNOW, WACO, KEHE, KYA, WLS, KOY, WDRC, WORC E. KATZ SPECIAL ADVERTISING AGENCY New York City — 500 Fifth Avenue Longacre 5-4595 G. R. Katz, President; S. L. Katz, Vice-President; Eugene Katz, Secretary; M. J. Beck, Treasurer; G. W. Brett, Sales Manager; G. H. Gunst, A. Doris, S. R. Rintoul, M. O'Mara, Ned Costello, M. Kellner, R. Lees. Chicago — 307 N. Michigan Avenue Central 4238 Paul Ray, Manager; Sidney L. Katz, Lowell E. Jackson, O. R. Whitaker, Jr., Stanley Reulman, Davis G. Kirby, A. N. Armstrong, Jr. Detroit — General Motors Bldg Trinity 2-7685 Ralph Bateman, Manager; David H. Decker, Edward J. Flynn. Kansas City — Bryant Bldg., Carl P. Slater, Gordon Gray Victor 7095 Atlanta — 22 Marietta Street Bldg., Walnut 4795 Fred M. Bell, Manager; Marvin Smith. Philadelphia — 260 S. Broad Street, M. J. Flynn Kingsley 1950 Dallas — Republic Bank Bldg., Frank Brimm Dallas 2-7936 San Francisco — Monadnock Bldg., Richard S. Railton Sutter 7498 Stations— KIRO, WGST, KGHL, WCFL, WNOX, KVOR, KLZ, KGU, KLRA, WREC, WWL, WKY, KTAR, WDAE, WMT, KSO, KRNT, KANS. KELLY-SMITH COMPANY New York City — 420 Lexington Avenue Mohawk 4-2434 C. F. Kelly, President-Treasurer; F. W. Miller, Vice-President-Secretary; Frank M. Headley, Manager; Lester Blumenthal. Chicago — 180 N. Michigan Avenue, Dwight S. Reed, Manager Franklin 4687 Detroit — New Center Bldg., Robert B. Bains, Manager Madison 4675 Stations— WSGN, WROK, WSJS, KFEQ. RAY LINTON Chicago — 360 N. Michigan Avenue State 9493 Ray Linton, Manager; William H. Pugh. Stations — WMCA, Inter-City Broadcasting System. JOSEPH HERSHEY McGILLVRA New York — 366 Madison Avenue, .,,..,......,.,, Vanderbilt 3-5055 J. C. McGillvra, President; Robert R. Somerville, Allan Rader. Chicago — 919 N. Michigan Avenue. .Superior 3444 J. C. Blevin, Manager. San Francisco — 5 19 California Street Exbrook 1697 Harlan Oakes, Manager. Toronto — Metropolitan Building Adelaide 4429 Nate Colwell, Manager; W. Wright. Stations— WBRY, WTBO, KGVO, KFQD, KFJM, CKLW, WSFA, KDAL, KGAR, KXBY, KVEC, KERN, KROY, Oklahoma network (KTOK, KCRC, KGFF, KBIX, KADA, KVSO, WBBZ), CJOR, CFCN, CFRN, CJRM, CFQC, CJRC, CFRB, CFRC, CKCO, CKNX, CHRC, CKAC, CFNB, CKCW, CHSJ, CJCB, CHNC, CFCY, CJIC, CFJC, CFCT, CJGX. J. P. McKINNEY, SPECIAL AGENT New York City— 30 Rockefeller Plaza Circle 7-1178 R. H. McKinney, President; C. D. Buddie, L. J. Dillon, G. J. Allan. Chicago — 400 N. Michigan Avenue, Ray Davis Superior 9866 San Francisco — 742 Market Street, (R. J. Bidwell Co.) Sutter 5333 Stations— WESG, WTHT, WRAK. FALLY MARKLS (South America Representative) New York City— 1560 Broadway Medallion 3-4826 Buenos Aires, Argentina — A. diLiello. Rio de Janeiro, Brazil — P. Jabon. 686 MICHELSON AND STERNBERG (Australian Representatives) New York City — 116 Broad Street Bowling Green 9-8925 MITCHELL & RIJDDELL, INC. New York City — 295 Madison Avenue Ashland 4-6698 R. W. Mitchell, President; P. J. Bogner, General Manager; H. B. Ruddell, Vice-President. Chicago — 180 N. Michigan Avenue, H. B. Ruddell, Vice-President Central 1160 Kansas City — 1004 Baltimore, R. W. Mitchell, President Victor 1421 St. Louis — 514 Insurance Exchange Bldg., Fred Wright Chestnut 1965 Station— WJMS. NATIONAL BROADCASTING COMPANY New York City— 30 Rockefeller Plaza Circle 7-8300 Maurice M. Boyd, J. D. Van Amburgh, John M. Greene, Ralph A. Nord- berg, Gordon H. Mills, W. Donald Roberts, W. O. Tilenius. Boston — Bradford Hotel Hancock 4261 Frank R. Bowes, Gordon Norris, Herbert Masse, Christopher Sykes. Cleveland — 1367 East 6th Street, Donald Stratton Cherry 0942 Detroit— Fisher Bldg., Robert White Trinity 2-7900 Pittsburgh — Grant Bldg., A. L. Halzenbalg Grant 4200 Chicago — Merchandise Mart Superior 8300 Oliver Morton, Elton Harten bower. Hollywood — 5515 Melrose Avenue Hollywood 3631 Sidney Dixon, Tracy Moore, Jack Stewart. San Francisco — 111 Sutter Street Sutter 1920 Glenn Ticer, C. F. Combs, E. Grant, W. B. Grant, W. B. Ryan, L. Allen, Raymond Smart. Denver — 1625 California Street, Robert Owen Main 6211 Washington — Trans-Lux Bldg., Kenneth Berkeley District 0300 Schenectady — 1 River Road, Kolin Hager Schenectady 4-2211 Stations— WEAF, WJZ, WBZ-WBZA, WRC, WMAL, WTAM, WENR, WMAQ, KOA, KPO, KGO, KDKA, WGY, KYW. NORTHWEST RADIO ADVERTISING CO., INC. Seattle — 802 American Bank Bldg Main 9282 Edwin A. Kraft, President-General Manager; W. L. Paul, Assistant Manager. Stations— KINY. PAN AMERICAN BROADCASTING COMPANY (Latin America, Alaska, and Newfoundland Representative) New York City — 285 Madison Avenue, E. Bernard, Manager Caledonia 5-2500 Branch and associated offices in major export markets. PAN-AMERICAN RADIO PRODUCTIONS, INC. (Latin America Representative) Hollywood, Calif. — Postal Union Bldg., Lucio Villegas, President Hillside 4027 HAL E. PEARCE Seattle— 4404 W. H. Stuart Bldg Main 6626 Stations— KXRO, KEEN. JOHN H. PERRY ASSOCIATES New York City— -225 West 39th Street Bryant 9-3357 William K. Dorman, Manager; W. T. Kelly, H. Hatchette. Chicago — 122 S. Michigan Avenue, O. J. Ranft, Manager Harrison 8085 Detroit — 7338 Woodward Avenue, J. J. Higgins, Manager Madison 0790 Atlanta — 406 Chamber of Commerce Bldg., R. S. Kendrick, Manager Walnut 3443 San Francisco — 742 Market Street, (R. J. Bidwell Co.) Garfield 4917 Station — WCOA. EDWARD PETRY AND COMPANY New York City — 17 East 42nd Street Murray Hill 2-3850 Edward Petry, President; Henry Christal, Secretary-Treasurer; Edward 687 Voynow, Vice-President; Lawrence Field, Henry Ringgold, Morris Mudge, Glen Harker, Albert Young, Jr. Chicago — 400 N. Michigan Avenue Delaware 8600 Edward Voynow, George Kercher, John Ashenhurst, Robert Bonile, James L. Thompson. Detroit — General Motors Bldg Madison 1035 Joseph Spadea, Richard S. Bailey. San Francisco — 111 Sutter Street, Earle H. Smith Garfield 4010 Stations— WSB, WFBR, WAAB, WNAC, WICC, WEBR, WBEN, WGAR, WFAA, WBAP, WJR, KVOD, KPRC, WFBM, WDAF, KARK, KFI, KECA, WHAS, WLLH, WTMJ, WSM, WSMB, WTAR, WFIL, WEAN, KGW, KEX, WRTD, KSL, WOAI, KOMO, KJR, KHQ, KGA, WMAS, KVOO, KFH, KSTP, Yankee Network, Colonial Network, Texas Quality Network. RADIO SALES New York — 485 Madison Avenue Wickersham 2-2000 A. E. Joscelyn, Eastern Manager; Arthur Kemp, Howard Meighan, Steven Fuld, Kingsley Horton, Howard Schreiber, William Hylan. Chicago — 410 N. Michigan Avenue Whitehall 6000 Kelly Smith, General Manager; Paul Wilson. Detroit — 902 Fisher Bldg., Herbert Carlborg Trinity 2-5500 San Francisco — Russ Bldg., John Craig Garfield 4700 Los Angeles — 5939 Sunset Blvd., George Moskovics Hollywood 3101 Stations— WAPI, WABC, WBBM, KMOX, WCCO, WEEI, WBT, WJSV, WKRC, KNX, CBS Pacific network, CBS California network and New Eng- land network. WILLIAM G. RAMREAL COMPANY New York City — Chanin Bldg Caledonia 5-4940 William G. Rambeau, Owner; Myron A. Elges. Chicago — 1617 Tribune Tower Delaware 3838 William H. Cartwright, Manager; H. A. Holman. Detroit — 10-217 General Motors Bldg., Clark Branion, Manager Madison 6828 San Francisco — Russ Bldg., Ross C. Rambeau, Manager Douglas 1294 Stations— WIRE, WNEW, WIP. PALL RAYMER CO. New York — 366 Madison Avenue Murray Hill 2-8690 Paul Raymer, President; Fred Brokaw, General Manager; Peirce Romaine. Chicago — 435 N. Michigan Avenue, Edward H. Bower Superior 4473 Detroit — General Motors Bldg., Horton W. Mallison Trinity 2-8060 San Francisco — Russ Bldg., Edward S. Townsend Douglas 2373 Stations— KWK, WJJD, WSYR, WHEC, WPRO, WNBX, WJTN, WRVA, WSBT-WFAM, KSOO-KELO, WDEL, WORK, WREC, WLAC, WDOD, WBRC, WMBR, WDBO, McClatchy group (KFBK, KMJ, KERN, KWG, KOH), Michigan network (WXYZ, WELL, WIBM, WBCM, WKZO, WFDF, WOOD- WASH, WJIM). GRAHAM A. RORERTSON New York City — 250 Park Avenue Plaza 3-7370 Chicago — 35 East Wacker Drive, R. E. Hutchinson, Manager Andover 3042 Dallas — 401 Mercantile Bldg., Harry McMains, Manager Dallas 2-4844 Stations— KXYZ, KRBC, KPLT, KRIS, KTEM, KBST. SMALL AND BREWER, INC. Chicago — 307 N. Michigan Avenue . . State 8152 New York City — 250 Park Avenue Wickersham 2-8383 Boston — 80 Boylston Street Hancock 1524 Stations— WIBA, WTAQ, WHBY, WKBH, WIL, WSAU, KFIZ, KGDM. TENNEY, WOODWARD AND COMPANY New York City — 1 10 East 42nd Street Ashland 4-1025 Walter Tenney, President; C. L. Fountain, Eastern Manager; John E. Rohde, Western Manager. Station— WTRC. 688 TIME ABROAD, LTD. (Latin America Representative) New York City— 29 West 57th Street, F. V. Meeker, Manager Plaza 3-3026 TRANSAMERICAN BROADCASTING AND TELEVISION CORP. New York City— 521 Fifth Avenue Murray Hill 6-2370 John L. Clark, President; Emanuel Rosenberg, Executive Vice-President; Virgil Reiter, Vice-President; Hugh K. Boice, Jr., Terry Gunn, Norman Prouty. Chicago — 333 N. Michigan Avenue, C. P. Jaeger, Vice-President State 0366 Hollywood — 5833 Fernwood Avenue, William V. Ray Hollywood 5315 Stations— WLW, WCAU, WSAI, WCAO, WSUN, WOL, KFWB. J. FRANKLIN VIOLA AND COMPANY (Foreign Language Representative) New York City — 152 West 42nd Street, J. Franklin Viola, President Wisconsin 7-3754 WEED & CO. New York — 350 Madison Avenue Vanderbilt 3-6966 Joseph J. Weed, President; J. C. Lyons, N. V. Farrell, Paul Frank. Chicago — 203 N. Wabash Avenue Randolph 7730 Neal Weed, Vice-President; William Reilly. Detroit — Michigan Building, M. J. Thoman Cadillac 3810 San Francisco — 111 Sutter St., Roy Frothingham Douglas 6446 Stations— WTIC, KGLO, WLBZ, WCHS, WCOP, WTAG, KWOS, KFOR, WFEA, WABY, WMFF, WJAR, WJNO, WLEU, WHBL, KFBB— Canadian stations— CFAC, CJCA, CJOC, CJAT, CKWX, CKX, CKY, CJKY, CFCH, CJCS, CKGB, CFCF, CKCK, CHNS, CKPR, CFAR, CKBI. WELLMAN SERVICE Philadelphia — 1631 Chestnut Street, F. A. Wellman, Owner Rittenhouse 6576 New York City — 350 Fifth Avenue Pennsylvania 6-8643 Stations— WBNY, WHDL, WHIS, WSAZ, WFOY, WSNJ, WMBS, WFBG, WJAC, WRAK, WKOK, WBRE, WKBO, WIBG, WWSW, Quaker Net- work. Hf II (Philadelphia, Pa.) New York City — 48 West 48th Street, Jack Stewart, Manager Bryant 9-9390 HOWARD H. WILSON COMPANY New York City — 551 Fifth Avenue Murray Hill 6-1230 Howard H. Wilson, Horace Hagedorn. Chicago — 75 East Wacker Drive, Howard H. Wilson, Manager Central 8744 Kansas City — 1002 Walnut Street, James E. Bingham Grand 0810 Stations— KFBI, KGNC, KFYO, KRGV, KWJJ, WNAX, WJAG, KGER, KMPC, KGBX, KWTO, WTAX, WJBK, WKZO, WBCM, KGNF, KUOA, KOAM, KMA, KGGM, WAAW, WDGY. WOR (Newark, N. J.) Boston — 80 Federal Street Liberty 0437 Paul A. Belaire, Manager; F. J. Brown. Chicago — Tribune Tower, Robert J. Barrett, Manager Superior 5110 CANADA ASSOCIATED RROADCASTING CO., LTD. Toronto — Hermant Bldg Elgin 3345 E. A. Byworth, President; D. H. Copeland, Vice-President; J. C. Tobin, Sales Manager; F. Helson, S. Francis, D. Hughes, A. S. Toby. Montreal — Crescent Bldg Belair 3325 M. Maxwell, Vice-President; H. W. Corrigan, B. J. Cossman, E. Boisvert. AMERICAN ASSOCIATION OF ADVERTISING AGENCIES The American Association o f A d v e r t i sing Agencies has just completed 20 years of serv- ice to the ad- vertising world. Association was formed in 1917 Blackstone Photo through the John A. Benson amalgamation of President five similar or- ganizations 1 o - cated throughout the country. The principles of the A. A. A. A., or the 4 A as it is commonly called, are: "to promote and raise the standards of the advertising and of the advertising busi- ness." To become a member of the 4A all applicants must supply ample data on the age of the agency, its equipment, ownership, experience, character, abil- ity of its staff, financial responsibility, recognition by other organizations, basis of remuneration, scope of agency service and its ethical and business standards. It is because of these rigid member- ship requirements that the symbols A. A. A. A. carry so much weight in advertising circles. In radio the bulk of the national network and spot busi- ness is placed through A. A. A. A. members. The association, in cooper- ation with the National Association of Broadcasters, has compiled a standard order blank for spot broadcasting and has engaged in many radio research efforts. The A. A. A. A. is currently working with the National Association of Broadcasters and the Association of National Advertisers in sponsoring the research work which Paul F. Peter is doing under the name of "The Joint Committee on Radio Research." In an effort to better radio, the A. A. A. A. was one of the first to point out the evils of the station break an- nouncements. A lack of interest on the part of its members caused _-j association to drop the matter. The standard A. A. A. A. agency commission for radio time is 15 per cent and a two per cent cash dis- count. A talent commission is also allowed. Rebates, no matter what the form, are barred. John A. Ben- son, president of the A. A. A. A., is the first paid president the as- sociation has had. He has con- tinuously held the post since 1928. Frederic R. Gamble, A. A. Bachrach Photo A A exeCutive F. R. Gamble secretary, has Executive Secretary , .,, . , been with the organization since 1928. 690 American Association of Advertising Agencies John Benson President HEADQUARTERS 420 LEXINGTON AVENUE, NEW YORK Telephone— MOhawk 4-7982 OFFICERS Frederic R. Gamble Executive Secretary L. W. MacKenzie Director of Service COMMITTEE ON RADIO BROADCASTING Chairman: Chester J. LaRoche Young & Rubicam, Inc. 285 Madison Ave., New York G. R. Dunham The Greenleaf Company 20 Newbury St., Boston H. H. Kynett The Aitkin-Kynett Co. 1400 S. Perm Sq., Phila. Richard G. Marvin J. Walter Thompson Company 410 AT. Michigan Ave., Chicago John U. Reber J. Walter Thompson Company 420 Lexington Ave., New York Mac Wilkins Mac Wilkins & Cole, Inc. 544 Mead Bldg., Portland, Ore. Charles F. Gannon Arthur Kudner Inc. 630 Fifth Ave., New York Arthur Pryor, Jr. Batten, Barton, Durstine & Osborn, Inc. 383 Madison Ave., New York Donald S. Shaw McCann-Erickson, Inc. 285 Madison Ave., New York STANDARDS OF PRACTICE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES Revised Statement Adopted At the Twentieth Annual Meeting White Sulphur Springs, West Virginia April 29, 1937 We hold that advertising agencies have an obligation not only to their clients but to the media they employ, to the public, and to each other. This obligation arises from mutuality of interest. The principles which govern the discharge of this obligation are various in application; some are rooted in a standard of honor which we all acknowledge, and others are based on the require- ments of good business. What is unfair in agency practice is explicitly stated in this, our Standards of Practice. Advertising is a business, and it must therefore operate within the framework of competition. It is not the intention to limit the vigor of competition. Rather, we hold that it is necessary for the health of advertising. Certain competitive methods are condemned in this code. They are condemned not because they are competitive, but because, if universally used, they would tend to destroy the business of advertising. PROFESSIONAL PRACTICE ADVERTISING COPY It is unsound and unprofessional for the ad- vertising agency to prepare or handle any adver- tising of an untruthful or indecent character, as exemplified by the following copy practices disap- proved in a code jointly adopted by the American Association of Advertising Agencies and the Asso- ciation of National Advertisers: 1. False statements or misleading exaggerations. 2. Indirect misrepresentation of a product, or serv- ice, through distortion of details, or of their true perspective, either editorially or pictorially. 3. Statements or suggestions offensive to public decency. 4. Statements which tend to undermine an industry by attributing to its products, generally, faults and weaknesses true only of a few. 5. Price claims that are misleading. 6. Pseudoscientific advertising, including claims in- sufficiently supported by accepted authority, or that distort the true meaning or practicable ap- plication of a statement made by professional or scientific authority. 7. Testimonials which do not reflect the real choice of a competent witness. 691 Important Government Radio Contracts by JOHN B. BRADY, Counsellor at Law Washington, D. C. 1937 was a big year for many of the manufacturers supplying radio equip- ment for the United States Govern- ment. Bendix Radio Corporation topped the list of sizable contracts awarded by the United States Government for radio equipment purchased for the Signal Corps, Department of Commerce and other Government departments, with contracts for aircraft radio equipment exceeding $1,702,204.00. Westinghouse Electric and Manufacturing Company appeared second, with contracts for radio range stations for the Depart- ment of Commerce of the order of $988,846.00. Federal Telegraph Com- pany received a share of the Depart- ment of Commerce contracts for radio range stations of the order of $481,- 624.74. General Electric Company re- ceived its share of contracts for radio transmitting and receiving apparatus and electron tubes for the Govern- ment in the range of $235,824.38. RCA Mfg. Co., Inc., secured a number of Government contracts for radio transmitters and receivers of the order of $118,698.00. Blaw-Knox Com- pany of Pittsburgh secured a Depart- ment of Commerce contract for radio towers amounting to $341,265.00. Additional Government radio con- tracts were distributed among smaller manufacturers including one Depart- ment of Commerce order for radio transmitters with Radio Receptor Com- pany, amounting to $60,271.00. (Continued from page 691) COMPENSATION REBATING The advertising agency should retain the full amount of compensation granted by media owners without direct or indirect rebating. It shall be considered as rebating to supply ma- terials for advertising on any basis that can be considered as direct, indirect or secret rebating. It shall also be coniidered as rebating to place men in the service of the advertiser at the agency's expense, or to assume all or part of the salary of any employee of the advertiser, or to pay any fee or compensation to any one connected directly or indirectly with the advertiser, for obtaining or hold- ing an account. It shall also be considered as re- bating to agree to allow cash discounts not earned. EXTRA COMPENSATION The advertising agency should not take from any third party a profit, discount or commission other than the regular agency compensation allowed by media owners, unless disclosed to the client. COMPETITION SPECULATIVE MATERIALS In view of its obligation to provide adequate serv- ice to clients, as well as the sound business principle of making a reasonable profit on its effort, the ad- vertising agency should refrain from practices that dissipate its income in any unsound or uneconomic solicitation for new business. It is recognized as unsound, uneconomic and professional to submit speculative material l~ ■ petitive solicitation. un- in com- OFFERING CREDIT EXTENSION It is unsound and uneconomic to offer extension of credit or banking service as an inducement in solicitation. UNFAIR TACTICS The advertising agency should compete on merit and not by depreciating a competitor or his work directly or inferentially, or by circulating harmful rumors about him, or by making unwarranted claims of scientific skill in judging or prejudging advertising copy, or by seeking to obtain an account by hiring a key employee away from the agency in charge. These Standards of Practice of the American Association of Advertising Agencies are based on the belief that sound practice is good business . . . that confidence and respect are indispensable to suc- cess in a business embracing the many intangibles of agency service and involving relationships so de- pendent upon good faith. They express ideals which are based on a broad experience of what has been found to be the best advertising practice. They are feasible and prac- tical . . . involving no restrictions which advertis- ing agencies should not voluntarily adopt. 692 STANDARD CONDITIONS GOVERNING CONTRACTS AND ORDERS FOR SPOT BROADCASTING Adopted 1933 by National Association of Broadcasters In cooperation with American Association of Advertising Agencies 1. PAYMENT [a]. The agency agrees to pay, and the broadcast- ing station agrees to hold the agency solely liable for payment, for the broadcasting covered by this order unless expressly otherwise agreed in writing. [b] . The agency personally agrees to pay for broad- casting covered by this order, at the office of the broadcasting station or of its authorized representa- tive, on or before the last day of the month follow- ing that in which the broadcasting is done unless otherwise stipulated on the face of this order; or, when cash discount is deducted but payment date not specified on the station's rate card, on the fifteenth of the month following. [c]. In all cases date of payment is material and unless otherwise stipulated the postmark date on the envelope properly addressed to the broadcast- ing station or to its representative shall be con- sidered the date when payment was made, [d]. Station's invoices for broadcasting covered by this order shall be in accordance with the station's log and shall so state on each such invoice. [e] . Invoices should be rendered not less often than monthly. [f-] . The station reserves the right to cancel the order at any time upon default by the agency in the payment of bills, or other breach, or in the event of any material violation on the part of the agency of any of the conditions herein named ; and upon such cancellation all broadcasting done here- under and unpaid shall become immediately due and payable. In case of delinquency in payments or impaired credit the station shall have the right to change the requirements as to terms of payment for further broadcasting under this order as it may see fit. 2. TERMINATION Ta]. This agreement may be terminated by either party by giving the other two weeks' notice, unless otherwise stipulated on the face of this order. If the agency terminates the agreement it will pay the station according to the station's published rates for the lesser number of periods, for all services previously rendered by the station. If the station terminates the agreemtnt ; either, the agency and the station will agree on a satisfactory substi- tute day or time at the rates in effect at the time Copyright, 1933, A.A.A.A. this agreement was made, or, the agency will pay the station according to the rates specified herein, for all services previously rendered by the station; that is, the agency shall have the benefit of the same time discounts which the agency would have earned had it been allowed to complete the order. In the event of such termination, neither party shall be liable to the other party otherwise than as specified in this paragraph. 3. INABILITY TO BROADCAST [a]. Should the station, due to public emergency or necessity, legal restriction, Act of God, or at the direction of Federal, State or Municipal au- thorities or for any other reason beyond the con- trol of the station, be unable to broadcast one of the agency's programs at the time specified, the station shall not be liable to the agency for dam- ages but will communicate with the agency as far in advance as possible. The agency will then either agree with the station on a satisfactory substitute time for the broadcast, or, if no such agreement can be reached, the broadcast will be considered as cancelled, without affecting the rate shown on this order. In the event of such cancellation or post- ponement, the station will make, if approved by the agency, a suitable courtesy announcement as to the reason for cancellation or postponement, and as to any substitute time agreed upon. [b]. If interruptions occur during the entertainment portion of the broadcast, credit shall be given by the station at the pro rata rate for such interrup- tions of one minute or more duration If interrup- tions occur during the commercial announcement portion of the broadcast, credit shall be given by the station in the same proportion to the total sta- tion time charge which the omitted commercial an- nouncement portion bears to the total commercial announcement in the program. If the interruption equals or exceeds 50% of the total program time the station shall defray a pro rata share of the live talent costs, unless the interruption is due to an Act of God, public emergency or legal restriction. 4. SUBSTITUTION OF SUSTAINING PRO- GRAM OF PUBLIC IMPORTANCE [a]. The station shall have the right to cancel any broadcast covered by this order and substitute a sustaining program of such outstanding public 693 importance that failure to broadcast same would work injury alike to the station and the advertiser. In such case, the station will notify the agency as far in advance as possible, and the agency and the station will agree on a satisfactory substitute day or time for ihe broadcast, or, if no such agreement can be reached, the broadcast will be considered as cancelled without affecting the rates or rights shown on this order. In the event of such can- cellation or postponement, the station will make, if approved by the agency, a suitable courtesy an- nouncement as to the reason for cancellation or postponement and as to any substituted time agreed upon. In the event of such replacement, when the station notifies the agency less than two weeks in advance of broadcast, the station shall reimburse the agency any non-cancellable cost of live talent. 5. RATES [a]. It is agreed that the rate named in this order is the lowest rate made by the station for like serv- ices and that if at any time during the life of this order the station makes a lower rate for the same services, this order shall be completed at such lower rate from that date. [b]. All rates shall be published. There shall be no secret rates, rebates or agreements affecting rates. All rates shall be furnished agencies if re- quested. [c] . If this order is continued without interruption beyond the time specified the additional broadcasts shall be considered part of this order and the same rate shall apply until any lower rate prevailing at the time this agreement is made shall have been earned; and then this lower rate shall apply to the whole order. It is agreed, however, that this pro- vision shall not cover a service rendered by the station later than one year from the date of the first broadcast, unless specifically agreed. Mr. Advertiser Are you planning any contests? Any graphology campaigns? If so, you naturally will want an experi- enced person to handle this for you. As one famous man said "Let's look at the record" of HELEN KING, CONTEST CONSULTANT who has judged or handled such accounts as ADMIRA- CION SHAMPOO, KELLOGG' S CORNFLAKES, MOHAWK RUGS, LOG CABIN SYRUP, NUCOA, ROCKEFELLER CENTER, RADIO GUIDE MAGAZINE, NEDICKS STORES, KOLYNOS TOOTHPASTE, etc. Her best reference is the fact that agencies usually recall her! HELEN KING, GRAPHOL- OGIST, has been associated with programs on CBS, NBC, MBS and local stations; is President of the American Graphological Society and has written for numerous publica- tions. There's never any charge for information or data on contests! Ill I IN KING 17 EAST 48th ST., NEW YORK WI-2-1127 (P. S. She's radio editor of ALL STORY Magazine, too!) 6. PROGRAMS [a]. The order for station time includes the services of the technical staff and of a regular staff an- nouncer. Other talent and services are covered by the program charge in this order which is subject to change by the agency with the consent of the station. [b]. Should the station fail to receive program ma- terial seven days in advance of the broadcast it shall so notify the agency. Subsequent to this notification, if the station fails to receive the pro- gram material in time for the broadcast, if the programs are transcriptions, the station shall, fol- lowing first broadcast, repeat a previous program unless otherwise instructed, or unless program is one of a series, in which case the station shall have the right to announce the name, address and busi- ness classification of the advertiser, produce a cred- itable program and make regular charge for station time and reasonable talent charge to the agency. If the programs are produced locally it shall, following first broadcast, repeat the commercial announcement of the preceding broadcast, using the agreed talent unit. [c]. Except as otherwise hereinafter expressly pro- vided the agency will save the station harmless against all liability for libel, slander, illegal compe- tition or trade practice, infringement of trade marks, trade names or program titles, violation of rights of privacy and infringement of copyrights and pro- prietary rights, resulting from the broadcasting of the programs herein provided for in the form fur- nished or approved by the agency. Such indemnity shall not apply to the musical compositions per- formed in non-dramatic form, the unrestricted right to perform which is licensed by AS CAP, provided the agency shall have at least one week prior to each broadcast submitted to the station in writing in duplicate a correct list of the titles of names of composers and copyright owners appearing on the published or unpublished copies of the musical com- positions to be used on the said programs. The station agrees, however, to save the agency harm- less against all liability where the programs are pre- pared and produced both as to artists and program content by the station excepting only such liability as may result from the broadcasting of the com- mercial credits and other material as furnished or approved by the agency. [d] . Programs prepared by the agency are subject to the approval of the station management both as to artists and to program content. 7. GENERAL [a]. This order is subject to the terms of licenses held by the parties hereto and is also subject to all Federal, State and Municipal laws and regulations now in force, or which may be enacted in the future. [b]. The rights under this order shall not be trans- ferable to another advertiser than the one specified in this order unless the consent of the station has been obtained. [c]. In dealing with agencies, the station shall fol- low a uniform policy to avoid discrimination. [d]. The agency agrees that it will not rebate to its client any part of the commission allowed by the station. re]. The failure of the station or of the agency to enforce any of the provisions herein listed with re- spect to a breach thereof in any one instance shall not be construed as a general relinquishment or waiver under this agreement and the same shall nevertheless be and remain in full force and effect. 694 Standard Order Blank for Spot Broadcasting (Member of A.A.A.A.) NAME OF ADVERTISING AGENCY ADDRESS CITY TO MANAGEMENT OF STATION CITY AND STATE ORDER NO. DATE PLEASE FURNISH BROADCASTING FACILITIES TO [advertiser] FOR [product] NAME OF PROGRAM Length of Broadcast Hour Days Times per Week Total No. Times COMMENCEMENT DATE EXPIRATION DATE PROGRAM MATERIAL ARRANGEMENTS COMMERCIAL ANNOUNCEMENTS CONTINUITY CUE SHEETS TRANSCRIPTIONS ADDITIONAL INSTRUCTIONS RATES : Station Charge Talent Line Service Other Charges Total Each Broadcast $ $ $ $ $ For Broadcasts: $ $ $ $ $ LESS TIME DISCOUNT: LESS AGENCY COMMISSION: 15% of Station Charge % % of Talent Charge LESS CASH DISCOUNT: 2% of net time charge if paid by th of month following services Subject to standard conditions on back hereof. Name of Advertising Agency, per MEMBER OF American Association of Advertising Agencies Standard Order Blank for Spot Broadcasting "A. A. A. A. Form" Copyright 1933. American Association of Advertising Agencies 695 100 Leading Markets » IN THE UNITED STATES « according to relation of population and retail sales (Latest Available Reports). Furnished by National Broadcasting Co. Rank City State Rank 1 New York New York 51 2 Chicago Illinois 52 3 Philadelphia Pennsylvania 53 4 Los Angeles California 54 5 Detroit Michigan 55 6 Boston Massachusetts 56 7 Cleveland Ohio 57 8 Washington Dist. of Col. 58 9 St. Louis . . Missouri 59 10 Baltimore Maryland 60 11 San Francisco California 61 12 Pittsburgh Pennsylvania 62 13 Milwaukee Wisconsin 63 14 Minneapolis ........ Minnesota 64 15 Kansas City Missouri 65 16 Buffalo New York 66 17 Newark New Jersey 67 18 Cincinnati Ohio 68 19 Seattle Washington 69 20 Portland Oregon 70 21 Oakland California 71 22 Indianapolis Indiana 72 23 St. Paul Minnesota 73 24 Atlanta Georgia 74 25 Rochester New York 75 26 Denver Colorado 76 27 Dallas Texas 77 28 New Orleans Louisiana 78 29 Columbus Ohio 79 30 Houston Texas 80 31 Providence Rhode Island 81 32 Toledo ....... Ohio 82 33 Memphis Tennessee 83 34 Louisville Kentucky 84 35 Akron Ohio 85 36 Omaha Nebraska 86 37 Hartford Connecticut 8,7 38 Syracuse New York 88 39 Dayton Ohio 89 40 Richmond Virginia 90 41 Albany New York 91 42 San Antonio Texas 92 43 Jersey City New Jersey 93 44 San Diego California 94 45 Miami Florida 95 46 Nashville Tennessee 96 47 Birmingham Alabama 97 48 Oklahoma City Oklahoma 98 49 Worcester Massachusetts 99 50 New Haven Connecticut 100 696 City State Springfield Massachusetts Des Moines Iowa Fort Worth Texas Long Beach California Youngstown Ohio Grand Rapids Michigan Salt Lake City Utah Spokane Washington Flint Michigan Bridgeport Connecticut Tulsa Oklahoma Scranton Pennsylvania Sacramento California Paterson New Jersey Jacksonville Florida Norfolk Virginia Wichita Kansas Reading Pennsylvania Trenton New Jersey Wilmington Delaware Peoria Illinois Pasadena California Chattanooga Tennessee Elizabeth . New Jersey Fort Wayne Indiana Knoxville Tennessee Fresno California Utica New York Duluth Minnesota Yonkers New York Canton Ohio Tacoma Washington Cambridge Massachusetts Lansing Michigan Camden New Jersey Erie Pennsylvania Binghamton New York Wilkes-Barre Pennsylvania Harrisburg Pennsylvania Schenectady New York Portland Maine Atlantic City New Jersey Lincoln Nebraska Madison Wisconsin South Bend Indiana Allentown Pennsylvania Phoenix Arizona New Bedford Massachusetts Tampa Florida Lynn Massachusetts THE BUSINESS SIDE OF RADIO DURING 1937 By HOWARD J. LONDON Radio Daily Staff Gross radio time sales, both the national and local, totaled $130,000,000 during 1937, an increase of 18 per cent over 1936. The three national net- works, CBS, NBC and Mutual, billed $69,600,035 of this total with regional networks accounting for an additional $1,000,000. Local business received $32,000,000 and national spot advertisers spent the remaining $27,000,000. This is the fourth consecutive year that the gross time sales curve has moved into new high territory on the sales chart. The depression low in radio hit the industry in 1933. And of the four major advertising mediums, radio, newspapers, maga- zines and farm papers, used today, radio showed the largest percentage increase during the year. According to the L. D. H. Weld Advertising Index, magazine business was up 10.4 per cent, farm papers up 5.1 per cent and newspapers only 2.7 per cent. RATE INCREASES What with the large political revenue in 1936, plus the sponsor- ship of the World Series by Ford on every available station, radio did remarkably well to close 1937 with such an excellent record. It should be remembered, of course, that NBC, CBS and a number of individual stations increased their rates during the year. This fact is obviously reflected in the gross receipts. The 1937 national net- work revenue was up 16.6 per cent over the previous year, which re- ported gross receipts of $59,687,- 639. casters discontinued its monthly revenue reports last summer. BILLINGS Billings for the first six months of 1937 were well ahead of the pre- vious year. Even during the sum- mer months both network and na- tional spot business held up well. But the last quarter of 1937, with the large 1936 political campaign billings, cut down the large 1937 percentage increases. The curtail- ment of the automotive accounts in the network and spot field, due to the recession, also delayed or forced the suspension of some radio advertising schedules. N.A.B. REPORTS NATIONAL ACCOUNTS It might also be mentioned that Despite the suspensions, network the National Association of Broad- revenue from the automotive field 697 was $6,734,168, an increase of 23.7 per cent over 1936. Combined NBC and CBS receipts in the drug and food fields also recorded large in- creases. Drug and toilet goods totaled $18,437,444, an increase of 15.1 per cent; foods and food bev- erages totaled $17,446,035, up 16.9 per cent. SPOT AND LOCAL ACCOUNTS National spot and local accounts reported similar increases in the same fields. Chevrolet Motor, ex- cept for a short suspension early in the year, continued its large disk campaign throughout the year. Other motor manufacturers, such as Buick, De Soto, Plymouth, Dodge, Nash, Ford, Oldsmobile and Willys, used large spot schedules. LABOR Labor troubles were not confined to any one particular industry last year ; radio had its share. Shorter hours and increased wages hoisted up the operating expenses for net- works and individual stations alike. In 1938, the new American Fed- eration of Labor agreement will increase the operating expenses still further. If the stations exploit the new house bands in a show- manship manner, commercial spon- sorship is inevitable and the new overhead becomes an asset instead of a liability, Present indications are very bullish that the first quarter of 1938 will be another record-breaker. There will be no recession for those in radio who go out and do a real selling job. SALESMANSHIP Radio is the cheapest mass cir- culation medium available in the advertising world. No other me- dium has such easy access into 26,000,000 homes, day and night. Sound presentations and aggres- sive salesmanship spell the differ- ence between a signed or unsigned radio contract. The "over-the- transom-order-taker" sales m a n - ager will be the only ones com- plaining about the "hard times" during 1938. BROADCASTING ABROAD Ltd A complete radio service for advertising agencies and exporters covering the Latin American markets. 1 19 WEST 57th STREET NEW YORK, N. Y. 698 ADVERTISING * AGENCIES * Herein is a list of advertising agencies handling the bulk of the national spot and network advertising accounts. Personnel list, printed in readable style, is the most thorough compilation available. Only those 1937 accounts which were national in scope are listed under the sub-head ((Radio Accounts Placed/' Key AAAA ABP ANPA PPA PRB SAAA SNPA to Symbols of Membership and Recognition Abbreviations . . . American Association of Advertising Agencies . . . Associated Business Papers . . . American Newspaper Publishers* Association . . . Periodical Publishers' Association . . . Pacific Recognition Bureau . . . Southwestern Association of Advertising Agencies . . . Southern Newspaper Publishers' Association NEW YORK CITY Advertisers Broadcasting Co. 204 E. 42nd St., New York, N. Y. Phone MUrray Hill 4-1360 Officers Owner M. Kielson Radio Director Z. H. Rubenstein • Artwil Co., Advertising, Inc. 22 West 48th St., New York, N. Y. Phone Medallion 3-0813 Officers President A. Bandman Director of Radio M. Shefferman • Alvin Austin Co. 515 Madison Ave., New York, N. Y. Phone ELdorado 5-1270 Officers President Alvin Austin Executive Secretary-Radio Director, Emil Mogul Copy Chief Alfred Baulberger Branch Office 1204 S. Hill St., Los Angeles, Calif. Radio Accounts Placed — Barney's Clothes; Pilot Radio Corp. Badger & Browning & Mersey. Inc. 30 Rockefeller Plaza, New York, N. Y. Phone Circle 7-3720 ANPA — PPA — ABP Officers President R. W. Hersey Chairman of Board J. L. Badger Treasurer F. S. Browning Radio Director Mrs. Marjorie de Mott Affiliated Office Badger & Browning 75 Federal St., Boston, Mass. Phone Liberty 3364 Radio Account Placed — American Chicle Co. • Batten, Barton, Durstine & Osborn, Inc. 383 Madison Ave., New York, N. Y. Phone Eldorado 5-5800 AAAA Officers Chairman of Hoard Bruce Barton President Roy S. Durstine Treasurer F. R. Feland Secretary F. M. Lawrence 699 ADVERTISING AGENCIES Vice-Presidents A. E. Aveyard, Charles J. Babcock, A. D. Chiquoine, Jr., Maurice Collette, John C. Cornelius, Clarence L. Davis, B. C. Duffy, F. R. Feland, G. F. Gouge, Leon D. Hansen, Francis W. Hatch, Stanley P. Irvin, Harold McNulty, Alex F. Osborn, Stacy W. Page, Arthur Pryor, Jr., Egbert White, W. M. Strong, J. H. Wright Director of Radio Arthur Pryor, Jr. Assistant Directors Herbert C. Sanford, William Spier Radio Producers Homer Fickett, David White, Kenneth Webb, Frank Linder, Frank Orvis, Kirk Alexander, Kenneth Fickett Radio Continuity Writers ... Kenneth Webb, John T. W. Martin, John Driscoll Branch Offices 919 N. Michigan Ave., Chicago, 111. Phone Superior 9201 Vice-President A. E. Aveyard Rand Bldg., Buffalo, N. Y. Phone Cleveland 7915 Vice-President Alex F. Osborn Grant Bldg., Pittsburgh, Pa. Phone Grant 8060 Vice-President Leon Hansen 178 Tremont St., Boston, Mass. Phone Hubbard 0430 Vice-President Frank Hatch Northwestern Bank Bldg., Minneapolis, Minn. Phone Atlantic 4575 Vice-President Jack Cornelius Radio Accounts Placed — General Baking Co., Hecker Products Corp., Household Finance Corp., E. I. du Pont de Nemours & Co., Pepperell Manufacturing Co., Brown & Williamson Tobacco Corp., The Carborun- dum Co., Oneida, Ltd. • Benton and Bowles, Inc. 444 Madison Ave., New York, N. Y. Phone WIckersham 2-0400 AAAA — ANPA — PPA — ABP Officers Chairman of Board Chester B. Bowles President Atherton W. Hobler Treasurer James S. Adams Exec. Vice-President James S. Adams Director of Radio Tom Revere Branch Offices 6253 Hollywood Blvd., Hollywood, Calif. Vice-President William R. Baker, Jr. Radio Accounts Placed — Maxwell House Coffee, Log Cabin Syrup, Diamond Crystal Salt, Huskies, Colgate-Palmolive-Peet Co., Palmolive Soap, Super Suds, Palmolive Shave Cream and Palmolive Brushless, Con- tinental Baking Co., Inc. Bermingham, Castleman & Pierce, Inc. 136 East 38th St., New York, N. Y. Phone Lexington 2-7550 ANPA — PPA Officers President Jonathan D. Pierce Treasurer Winston H. Hagen Secretary Winston H. Hagen Vice-President Stewart Wark Radio Accounts Placed — Griffin Manufac- turing Co., Inc., Conti Products Corp. • The Blow Co., Inc. 9 Rockefeller Plaza, New York, N. Y. Phone Circle 6-9300 ANPA — PPA — ABP Officers Chairman of Board M. H. Biow President Milton H. Biow Treasurer Anna Hauptman Secretary Anna Hauptman Vice-President Stanley Shuf ord Director of Radio Regina Schuebel Radio Accounts Placed — Philip Morris & Co., Ltd., Inc., Humphrey's Homeopathic Medicine Co., Bulova Watch Co. • The Blacks tone Company 1270 Sixth Ave., New York, N. Y. Phone Circle 7-7890 Officers President Milton Blackstone Space Buyer Al Wittmer Radio Director Leon Lee Blaker Advertising Agency, Inc. 120 East 41st St., New York, N. Y. Phone CAledonia 5-7351 ANPA — PPA Officers Chairman of Board Henry B. Sell President Henry B. Sell Treasurer Margaret Thilly Secretary Jas. A. Hamilton, Jr. Director of Radio Eleanor Kemble Radio Continuity Writer Sidney Sundell Radio Accounts Placed — American Ra- diator Company, Elizabeth Arden, Pinaud, Inc. • Brooke, Smith. French & Dorrance, Inc. 347 Madison Ave., New York, N. Y. Phone Murray Hill 6-1800 AAAA — ANPA — PPA — ABP Officers Chairman of Board Guy C. Smith President Sturges Dorrance Executive Vice-President. Williard S. French Treasurer Charles W. Brooke Secretary H. H. Olmacher 700 Vice-Presidents H. M. Gverstreet, Henry E. Pengel, Jr. ; Charles C. Kahlert Director of Radio Lewis R. Amis Radio Account Placed — State of Maine Development Commission. • Brown & Tare her. Inc. 630 5th Ave., New York, N. Y. Phone Circle 6-2626 Officers Chairman of Board S. A. Brown President J. D. Tarcher Treasurer ¥m. E. Larcombe Secretary Chas. E. Clifford Vice-President ¥m. E. Larcombe Director of Radio ¥m. E. Larcombe Radio Producers George R. Marek, Joseph Wayer Radio Continuity Writers. .George R. Marek, Joseph Wayer Radio Accounts Placed — Smith Brothers, Inc., McKesson & Robbins. • Buchanan & Company, Inc. 1501 Broadway, New York, N. Y. Phone MEdallion 3-3380 AAAA — ANPA — PPA — ABP — SNPA Officers Chairman of Board Joseph A. Hanff President T. S. Buchanan Treasurer L. J. Seeger Secretary C. J. G. Atkinson Executive Vice-President. . . .A. O. Dillenbeck Vice-President in Charge of Radio, Louis A. Witten Assistant Director Edith Hophan Branch Offices 520 No. Michigan Ave., Chicago, 111. Phone Superior 3047 Vice-President W. W. Hoops 929 So. Broadway, Los Angeles, Cal. Phone Michigan 2156 Vice-President Fred M. Jordan Radio Account Placed — The Texas Co. • Calkins & Holden, Inc. 247 Park Ave., New York, N. Y. Phone WIckersham 2-6900 ANPA — PPA — ABP — PRB — SAAA — SNPA Officers President James A. Clarke Treasurer R. P. Clayberger Secretary R. P. Clayberger Vice-President J. Sherwood Smith Director of Radio R. P. Clayberger • Campbeil-Ewald Company of New York, Inc. 1790 Broadway, New York, N. Y. Phone Circle 7-6383 AAAA Officers Chairman of Board H. T. Ewald President F. D. Richards ADVERTISING AGENCIES Treasurer Duane W. Beurmann Secretary L. B. Dudley Vice-President W. W. Lewis Director of Radio Louis Dean Assistant Directors Kenneth Young Radio Producers Henry Souvaine Radio Continuity Writers. .. .Vernon Welsh, M. P. Weaver Branch Offices 1214 19th St., N.W., Washington, D. C. Phone Metropolitan 5670 Manager Emmett Deady Radio Accounts Placed — Cycle Trades of America, Inc., General Motors Acceptance Corp., General Motors Corp., U. S. Rubber Products, Inc. • Cecil, Warwick & Legler, Inc. 230 Park Ave., New York, N. Y. Phone MUrray Hill 9-7890 AAAA — ANPA — PPA — SNPA Officers Chairman of Board John H. Cecil President James M. Cecil Treasurer John H. Cecil Secretary Henry Legler Vice-Pres. and Gen. Mgr H. Paul Warwick Director Radio Preston H. Humphrey Radio Accounts Placed — G. Washington Coffee Refining Co., Sherwin-Williams Co., The Commentator Magazine, Lamont Corliss Co., Elizabeth Arden, Inc., Wm. R. Warner Co. • Compton Advertising, Inc. 630 Fifth Ave., New York, N. Y. Phone Circle 6-2800 AAAA Officers President Richard Compton Treasurer Leonard T. Bush Secretary Leonard T. Bush Vice-Presidents Leonard T. Bush, Alfred Stanford Director of Radio John E. McMillin Radio Time Buyer Murray Carpenter Branch Offices Gwynne Bldg., Cincinnati, 0. Robert Marsh, Anne Johnson 221 N. La Salle St., Chicago, 111. Mildred Green Radio Accounts Placed — Procter & Gamble Co., American Cigarette and Cigar Co. • Donohue and Coe, Inc. 1270 6th Ave., New York, N. Y. Phone Columbus 5-4252 AAAA — ANPA — PPA — ABP — PRB SAAA — SNPA Officers President Edward J. Churchill Treasurer W. B. Patterson Secretary O. A. Kingsbury 701 ADVERTISING AGENCIES Director of Radio E. Douglas Radio Accounts Placed — National Asso- ciation of Ice Industries, Scholl Mfg. Co., Angostura Bitters, De Laval Cream Separator. • Jos. Ellner Company 331 Fourth Ave., New York, N. Y. Phone STuyvesant 9-0539 Officers Owner Joseph Ellner Director of Radio Samuel H. Ellner • Erwin, Wasey & Co. Graybar Bldg., 420 Lexington Ave., New York, N. Y. Phone MOhawk 4-8700 Officers President. Louis R. Wasey Treasurer. A. G. Van Utt Secretary Owen B. Winters Vice-Presidents O. B. Winters, H. D. Williams, Paul E. Newman. Director of Radio John T. Adams Branch Offices 230 N. Michigan Ave., Chicago, 111. Phone Randolph 4952 Manager C. R. Vail Packard Bldg., Philadelphia, Pa. Phone Locust 1225 Vice-President J. E. Burns Securities Bldg., Minneapolis, Minn. Phone Atlantic 1223 President Mac Martin 333 Montgomery St., San Francisco, Calif. Phone Exbrook 7004 President. Louis Honig Petroleum Securities Bldg., Los Angeles, Cal. Phone Prospect 5317 Vice-President H. A. Stebbins Skinner Bldg., Seattle, Wash. Phone Maine 6435 Vice-President W. E. Kraft Radio Accounts Placed — Lydia E. Pinkham Medicine Co., Borden's Farm Products, Mus- terole Co., Zemo Co., Hecker H-0 Co., The Barbasol Co., Astring-O-Sol, Gunther Brew- ing Co., Consolidated Cigar Co. • William Esty & Company, Incorporated 100 East 42nd St., New York, N. Y. Phone Caledonia 5-1900 Officers President William Esty Treasurer William Esty Secretary E. H. Cummings Director of Radio Savington Crampton Assistant Director Harry Holcombe Radio Producer Bill Goodwin Radio Continuity Writers Milt Gross, James Bloodworth Branch Offices 6253 Hollywood Blvd., Hollywood, Calif. Phone Hillside 7331 Savington Crampton, Bill Goodwin Radio Accounts Placed — R. J. Reynolds Tobacco Co., Lehn & Fink Products, Inc., Pacquin's Hand Cream, Baume Bengue. Federal Advertising Agency, Inc. 444 Madison Avenue, New York, N. Y. Phone Eldorado 5-6400 AAAA — ANPA — PPA — ABP Officers Chairman of Board Robert Tinsman President Robert Tinsman Treasurer George Dietrich General Manager D. E. Robinson Secretary , . .George Dietrich Vice-Presidents. .James O'Brien, F. C. Bruns, Jules B. Singer, Joseph Beck Director of Radio George Comtois Radio Accounts Placed — Sinclair Refining Co., Knox Gelatine Co. Fishier, Zealand & Co., Inc. 2 West 45th St., New York, N. Y. Phone VAnderbilt 3-6752 Officers President Bennett H. Fishier Secretary-Treasurer Leon Lelley Fletcher & Ellis, Inc. 500 Fifth Ave., New York, N. Y. Phone LAckawanna 4-3570 ANPA — PPA Officers President Sherman K. Ellis Treasurer Sherman K. Ellis Vice-Presidents C. E. Staudinger, S. J. Hamilton, Jr., Richard Barrett, Clifford L. Fitzgerald. Director of Radio Lawrence Holcomb Branch Offices 141 W. Jackson Blvd., Chicago, 111. Phone Harrison 8162 Clifford L. Fitzgerald 1709 W. 8th St., Los Angeles, Cal. Phone Federal 9111 diet Crank C. P. R. Bldg., Toronto, Can. Phone Adelaide 3051 Ralph Ashcroft Radio Accounts Placed— 1931— "The News of Youth," Ward Baking Co., Network; Spot Announcements, Ward Baking Co., De- troit and Pittsburgh: 1938— "Dick Tracy," Quaker Oats Co., Network and transcrip- tions to begin January 3, 1938. Fulton, de Garmo & Ellis, Inc. 30 Rockefeller Plaza, New York, N. Y. Phone Circle 7-1085 702 Officers President . Louis de Garmo Executive Vice-President Lee Ellis V-P & Treasurer Arthur Fulton, Jr. Director of Radio Louis de Garmo Radio Account Placed — Parker Watch. • Fuller & Smith & Ross9 Inc. 444 Madison Ave., New York, N. Y. Phone Eldorado 5-5750 AAAA — ANPA — PPA — ABP Officers Chairman of Board F. J. Ross Radio Time Buyer Charles Williams • J. Stirling Getchell, Inc. 405 Lexington Ave., New York, N. Y. Phone VAnderbilt 3-4800 AAAA — ANPA — PPA Officers Chairman of Board J. Stirling Getchell President Walter W. Templin Treasurer Charles McCormack Secretary John V. Tarleton Vice-Pres. and Gen. Manager, Thomas F. Dougherty Director of Radio George Allen Radio Time Buyer Lloyd Williams Branch Offices New Center Bldg., Detroit, Mich. Phone Trinity 2-3600 Radio Time Buyer I. H. MacKenzie Bryant Bldg., Kansas City, Mo. Harrison 8102 Radio Time Buyer ...R. A. Richardson Radio Accounts Placed — Socony- Vacuum Oil Co.; Devoe & Raynolds Co.; Chrysler Corp. (Plymouth and DeSoto cars). Geyer, Cornell & Newell, Inc. 745 Fifth Ave., New York, N. Y. Phone Wickersham 2-5400 AAAA — PPA — ANPA Officers Chairman of Board Bertram B. Geyer President Bertram B. Geyer Vice-Presidents H. W. Newell, William A. Blees, R. M. Ganger Radio Time Buyer Edward Federer Radio Director Eleanor Larsen Branch Offices Third National Bank, Dayton, O. Phone Fulton 4145 Manager E. G. Frost New Center Bldg., Detroit, Mich. Phone Madison 6750 Manager E. L. Triffit Radio Accounts Placed — Nash-Kelvinator Corp.; Crowell Publishing Co. ADVERTISING AGENCIES Gotham Advertising Company 250 Park Ave., New York, N. Y. Phone ELdorado 5-3726 ANPA — PPA — ABP Officers Chairman of Board R. M. McMullen President G. Ellsworth Harris Treasurer Arthur A. Kron Secretary Arthur A. Kron Exec. Vice-President . Duncan D. Sutphen, Jr. Director of Radio Arthur A. Kron Radio Account Placed — American Cran- berry Exchange. • The Grey Advertising Agency, Inc. 128 West 31st St., New York, N. Y. Phone CHickering 4-3900 ANPA — PPA Officers President Lawrence Valenstein Treasurer Lawrence Valenstein Secretary James H. Lang, Jr. Vice-President Arthur C. Fatt Director of Radio James H. Lang, Jr. Radio Account Placed — Sales Affiliates, Inc. Lawrence C. Gumbinner Advertising Agency 9 East 41st St., New York, N. Y. Phone VAnderbilt 3-3550 Executives L. C. Gumbinner Herschel Deutsch Milton Goodman Max Geller Paul Gumbinner Director of Radio Herschel Deutsch Radio Continuity Writer Bob Hirshbein Radio Accounts Placed — American Tobac- co Co., Palm Beach Suits, Royal Lace Paper Works, Houbigant, Inc. M. H. Hackett, Inc. 9 Rockefeller Plaza, New York, N. Y. Phone Circle 6-1950 Officers President-Treasurer. . .Montague H. Hackett Secretary Crawford W. Hawkins Radio Accounts Placed — Radio Guide; Cafe Louis XIV Restaurant, The Charles Marchand Co. 703 ADVERTISING AGENCIES Hawley Advertising Co., Inc. 95 Madison Ave., New York, N. Y. Phone CAledonia 5-1860 AAAA Officers Chairman of Board John H. Hawley President John H. Hawley Treasurer William H. Meyer Vice-President Ray Brown Director of Radio John H. Hawley, Jr. • E. W. Hellwig Co., Inc. 9 East 40th St., New York, N. Y. Phone Lexington 2-3080 ANPA — PPA Officers President E. W. Hellwig Vice-President C. L. Miller Sec'y & Ass't Treasurer George Carhart Radio Director George Carhart Radio Accounts Placed — Corn Products Refining Co. • Charles W. Hoyt Company Inc. 551 Fifth Ave, New York, N. Y. Phone VAnderbilt 3-4690 AAAA — ANPA — PPA — ABP Officers Chairman of Board R. L. Tallay President and Treasurer. .. .Winthrop Hoyt Secretary. Everett W. Hoyt Vice-President F. A. Whipple Director of Radio Everett W. Hoyt Time Buyer C. B. Donovan Branch Offices 650 Main St., Hartford, Conn. Phone 5-6066 Vice-Presidents. F. A. Whipple, Frank Busch 216 Tremont St., Boston, Mass. Phone Liberty 6587 F. P. Waltherp Radio Accounts Placed — B. C. Remedy Co., Richardson & Robbins, R. B. Davis Co., Charles Guldens, Inc., American Molasses Co. • The IISC; Advertising Agency 420 Madison Ave., New York, N. Y. Phone WIckersham 2-3338 Officers President H. S. Goodman Secretary H. Knutch, Vice-President Harold Krelstein Branch Office 134 N. La Salle St., Chicago, 111. Harold Krelstein Hudson Advertising Co. 75 West St, New York, N. Y. Phone BOwling Green 9-8950 Officers President Timothy Murray V-P.-Treasurer William D. Murray V-P.-Radio Director Michael Gore Art Director Louis Grudin • Husband & Thomas Co., Inc. 370 Lexington Ave, New York, N. Y. Phone CAledonia 5-8297 AAAA — ANPA — PPA — ABP Officers President David C. Thomas Vice-Presidents Harvey L. Kneeland, Theo. R. Harris, D. E. Evans. Director of Radio Theo. R Harris Assistant Director Samuel Dalcimer Radio Accounts Placed — Omega Chemical Co, Oyster Shell Products Co. • Kelly, Nason & Winsten, Inc. 30 Rockefeller Plaza, New York, N. Y. Phone COlumbus 5-6300 ANPA — PPA Officers President John C. Kelly Treasurer James R. P. Nason Secretary Frank J. Herel Vice-President Harry J. Winsten Media Director Joseph Burland Account Executive Gardner Osborn Branch Office 706 Chancery Bldg, San Francisco, Calif. Phone Garfield 3816 J. Malcolm Dewees Radio Accounts Placed — Ruppert Beer, Democratic National Committee. • Kenyon & Eckhardt, Inc. 247 Park Avenue, New York, N. Y. Phone Wickersham 2-3920 AAAA — ANPA — PPA — ABP Officers Chairman of Board Henry Eckhardt President Thomas D'Arcy Brophy Treasurer Otis Allen Kenyon Secretary Joseph A. Vessey Vice-President Dwight Mills Director of Radio Tyler Davis Radio Accounts Placed — C. F. Mueller Co, Piel Bros, Bosco Co, Kellogg Co., Charles B. Knox Gelatine Co. • H. M. Kiesewetter Advertis- ing Agency, Inc. 9 East 40th St, New York, N. Y. Phone Lexington 2-0025 ANPA — PPA — ABP Officers President & Treasurer. .. .E. T. Kiesewetter General Manager H. M. Kiesewetter Radio Time Buyer Adam Yung, Jr. Radio Account Placed— The Mennen Co. 704 Klinger Advertising Corp. 119 W. 57th St., New York, N. Y. Phone Columbus 5-5990 Officers President A. A. Klinger Secretary I. Cohen Director of Radio A. A. Klinger Radio Accounts Placed — Madison Personal Loan Co., Riverbank Canning Co., Jules Stores, Trutonophone, Zeke Manners. • Arthur Kudner, Inc. 630 Fifth Ave., New York, N. Y. Phone Circle 6-3200 AAAA — ANPA — PPA — ABP Officers President Arthur Kudner Vice-Presidents J. H. S. Ellis, E. J. Owen, Sam D. Fuson V-P in Charge of Radio .. Charles F. Gannon Radio Time Buyers James F. Nutt, William O'Connor, Hendrick Booraen Branch Offices New Center Bldg., Detroit, Mich. Phone Madison 5315 Robert Copeland Albee Bldg., Washington, D. C. Phone National 5560 Frank Getty Radio Accounts Placed — Macfadden Pub- lications, Inc.; United States Tobacco Co.; Buick Motor Co.; Goodyear Tire & Rubber Co.; Fisher Body Corp. • Lambert & Feasley, Inc. 9 Rockefeller Plaza, New York, N. Y. Phone COlumbus 5-3721 ANPA — PPA Officers President John L. Johnston Executive V-P Gordon Seagrove V-P.-Radio Director Martin Horrell Vice-President Berthold M. Nussbaum Treasurer Frank Mace Secretary-Media Director Walter P. Latz Branch Office 2101 Locust St., St. Louis, Mo. Phone Central 4741 R. L. Lund, Vice-President Radio Accounts Placed — Lambert Phar- macal Co.; Prophylactic Brush Co.; Phillips Petroleum Co. • Leef ord Advertising Agency 315 Fourth Ave., New York, N. Y. Phone STuyvesant 9-1742 ANPA — PPA Officers President-Radio Director David D. Lee ADVERTISING AGENCIES Treasurer W. C. Hoyt Radio Accounts Placed — Remington-Rand, Inc.; General Shaver Corp., Bridgeport. • Lennen & Mitchell Inc. 17 E. 45th St., New York, N. Y. Phone MUrray Hill 2-9170 ANPA — PPA Officers President Philip W. Lennen Secretary Arthur L. Lynn Vice-President and Treasurer . Robert W. Orr Director of Radio Mann Holiner Radio Producers. .Blayne Butcher, Jay Clark Branch Offices 8949 Sunset Blvd., Los Angeles, Calif. Mann Holiner Jay Clark Radio Accounts Placed — John H. Wood- bury, Inc., Andrew Jergens Co., P. Lorillard Co., Inc, Lehn & Fink. • McCann-Erickson, Inc. 285 Madison Ave., New York, N. Y. Phone Lexington 2-1700 AAAA — ANPA — PPA — ABP Officers President H. K. McCann Asst. to the President, in Charge of Radio, Donald S. Shaw Secretary and Treasurer. .John L. Anderson Director Research L. D. Weld Vice-Presidents: Harrison Atwood, Raymond Atwood, L. S. Briggs, E. C. Bennett, L. E. Firth, E. D. Hill, H. L. Palmer, E. Palmer. Radio Time Buyer Francis Conrad Branch Offices 910 S. Michigan Ave., Chicago, 111. Phone Webster 3701 Vice-President and Manager, Homer Havermale Vice-President H. G. Smith Guardian Bldg., Cleveland, 0. Phone Cherry 3490 Vice-President and Manager, Royal M. Alderman Penobscot Bldg., Detroit, Mich. Phone Randolph 9550 Vice-President and Manager. Donald C. Hight Patterson Bldg., Denver, Colo. Phone Keystone 4297 Manager J. S. Barrows 448 S. Hill St., Los Angeles, Calif. Phone Michigan 4049 Manager August J. Bruhn 114 Sansome St., San Francisco, Calif. Phone Douglas 5560 705 ADVERTISING AGENCIES Vice-President and Manager. Henry Q. Hawes Skinner Bldg., Seattle, Wash. Phone Main 7459 Manager Vernon Churchill Public Service Bldg., Portland, Ore. Phone Atwater 4305 Manager ...Vernon Churchill Radio Accounts Placed— National Biscuit Co. ; Axton-Fisher Tobacco Co. ; Gruen Watch Co.; Pacific Coast Borax Co.; Stand- ard Oil of California; Regional Advertisers, Inc.; Chesebrough Mfg. Co.; Standard Oil of Ohio. • T. J. Maloney, Inc. 381 Fourth Ave., New York, N. Y. Phone Murray Hill 4-0766 Officers President T. J. Maloney Radio Time Buyer Anne Gibbons Radio Account Placed — Sherwin-Williams Paint Co. • Marschalk and Pratt Incorporated 535 Fifth Ave., New York, N. Y. Phone VAnderbilt 3-1530 ANPA — PPA — ABP Officers Chairman of Board G. K. Simonds President Harry C. Marschalk Treasurer Harry G. Marschalk Secretary Arthur R. Anderson Vice-Presidents Wilbur E. Johnson, S. H. Giellerup, S. L. Meulendyke. Director of Radio Curt . Peterson Radio Continuity Writers... G. W. Freeman, J. Arthur Brashears, Barrett Brady, Rob- ert Schall, Burke Boyce. Radio Accounts Placed — Underwood El- liott Fisher Co., Roger & Gallet, The Cru- saders, Standard Oil Go. of N. J., National Lead Co., Postal Telegraph Co., Rogers Peet Co., Schering Corp. • J. M. Mathes, Incorporated 122 East 42nd St., New York, N. Y. Phone LExington 2-7450 Officers President J. M. Mathes Treasurer H. L. Hodgson Secretary Gordon Hyde Vice-Presidents William B. Okie, Hyland L. Hodgson, Gordon Hyde, J. T. Ellington, C. L. Landon, Lester Loh. Director of Radio. Wilfred S, King Assistant Director Fletcher Turner Radio Accounts Placed — Emerson Drug Co., Ludens, Inc., Maltex Cereal Co., Na- tional Carbon Co., New York State Milk Publicity, Canada Dry Ginger Ale, Mrs. Wagner's Pies, Magazine Repeating Razor Co., Treasure Adventures of Jack Masters, Maltex Cereal. • Morse, International, Incorporated 122 East 42nd St., New York, N. Y. Phone LExington 2-6727 PPA Officers President Roy Head Vice-President and Manager. .Carl J. Balliett Secretary and Treasurer J. Van MacNair Vice-President... E. H. Gardner Director of Radio J. L. Rawlinson Radio Producer Richard Nicholls Radio Continuity Writer .Nan Murphy Radio Accounts Placed — Vick Chemical Co., M. J. Breitenbach Co. Neff-Rogow, Inc. 30 Rockefeller Plaza, New York, N. Y. Phone Circle 7-4231 Officers President Walter J. Neff Vice-President .William Rogow Radio Accounts Placed — Fisher Baking Co. (Newark, N. J.), Personal Loan Corp. D'Arrigo Bros. (Boston). • Newell-Emmett Company 40 East 34th St., New York, N. Y. Phone AShland 4-4900 AAAA — ANPA — PPA — ABP — PRB — SAAA — SNPA Officers President C. D. Newell Treasurer F. H. Walsh Secretary R. L. Strobridge Vice-Pres. in Charge of Radio.. Wm. Reydel Radio Accounts Placed — Liggett & Myers Tobacco Co., Loose- Wiles Biscuit Co. • O'Dea, Sheldon & Canada* . Inc. 400 Madison Ave., New York, N. Y. Phone PLaza 3-1670 AAAA — PPA — ANPA Officers Chairman of the Board.. Ward M. Canaday President Mark O'Dea Executive V-P George H. Sheldon Vice-Presidents K. C. Watson, L. C. McElroy. Treasurer-Gen. Mgr. J. F. Quick Secretary A. R. Volk Time Buyer Catherine Wohlpart Branch Office First National Bank Bldg., Baltimore, Md. K. C. Watson 706 Paris & Peart 370 Lexington Ave., New York, N. Y. Phone Caledonia 5-9840 ANPA — ABP — PPA Co-Partners A. G. Peart, John H. Rehm Radio Time Buyer Eugene J. Cogan Radio Account Placed — The Great Atlan- tic & Pacific Tea Co. • Peck Advertising Agency Inc. 444 Madison Ave., New York, N. Y. Phone PLaza 3-0900 AAAA Officers Chairman of Board Harry Peck President A. H. Messing Treasurer Harry Krawitz Secretary Harry Krawitz Vice-President Walter Schwartz Director of Radio Arthur Sinsheiraer Foreign Spot Buyer Al Moss Radio Continuity Writers . Ralph Lieberman, John Schuman, Eva Monty, Geo. Glass. Radio Accounts Placed — Phillip Jones Carfix, Oldetyme Distillers, Manhattan Soap Co., Garcia Grande Cigars, S. Grover Gra- ham Co., Glyco-Thymoline, I. J. Fox, Bever- wyck Breweries, Tastyeast, Inc., Fairfax To- bacco Co., Hammondsport Wineries, Wise Shoes. • Pedlar & Ryan, Inc. 250 Park Ave., New York, N. Y. Phone Eldorado 5-7700 AAAA — ANPA — PPA — ABP Officers President Thomas L. L. Ryan Secretary and Treas Arthur Cobb, Jr. Vice-Presidents Lawrence L. Shenfield, Francis J. Doherty Director of Radio. . . ... .Gregory Williamson Assistant Director John Archer Carter Radio Producers John L. Wiggin, Elisabeth Howard Radio Continuity Writers. .John Archer Car- ter, Robert J. Mann, Cyril Mullen, Beth Young, Finis Farr, Irna Phillips, Elaine Sterne Radio Accounts Placed — The Procter & Gamble Co., Pinoleum Co., Bristol-Myers Co., The Borden Co. • Edwin M. Phillips & Co. 420 Lexington Ave., New York, N. Y. Phone MOhawk 4-5590 PPA — ABP Radio Accounts Placed — Northwestern Turkey Growers Association, Decorative Cabinet Corp. • Frank Presbrey Company 247 Park Ave., New York, N. Y. Phone WIckersham 2-8200 AAAA — ANPA — PPA — ABP Officers President Charles Presbrey ADVERTISING AGENCIES Treasurer Joseph Hughes Vice-President Edward B. Nockes Director of Radio Fulton Dent Radio Continuity Writer. . . .Norman Pearce Branch Office Merchandise Mart, Chicago, 111. Phone Delaware 4096 Manager Leroy Kling Radio Accounts Placed — Thomas J. Lip- ton, Inc., National Silver Co. Wm. H. Rankin Co. 9 Rockefeller Plaza, New York, N. Y. Phone Circle 6-3550 ANPA — PPA — ABP Officers Chairman of Board Wm. H. Rankin President Wm. H. Rankin Treasurer R. L. Rankin Vice-President R. H. Rankin Director of Radio Wm. H. Rankin, Jr. Radio Accounts Placed — Clairol, Inc., Dufaycolor, Crystal Lake. • Redfield-Johnstone, Inc. 247 Park Ave., New York, N. Y. Phone PLaza 3-6121 ANPA — PPA — ABP Officers Chairman of the Board L. L. Redfield President E. F. Johnstone Vice-Presidents B. L. Rottenberg E. T. T. Williams, J. J. McNevin. Treasurer-Space Buyer B. L. Rottenberg Secretary-Asst. Treas A. Hollander Copy Chief D. O'Brien Production Manager ...J. Russell McCarthy Rate & Contract Dept H. Hiller Radio Department N. S. Livingston • Reiss Advertising, Inc. 1270 Sixth Ave., New York, N. Y. Phone COlumbus 5-4632 ABP Officers President Joseph Reiss Treasurer B. M. Reiss Secretary B. M. Reiss Vice-President Harold Reiss Director of Radio C. Mona • The Philip Ritter Co. Inc. 130 W. 42nd St., New York, N. Y. Phone Wisconsin 7-0895 AAAA — ANPA - PPA — SAAA — SNPA Officers President Philip Ritter Treasurer Philip Ritter Secretary Geo. W. Mason Vice-Presidents Philip Ritter, Jr., W. J. Mclndoe. Director of Radio Philip Ritter, Jr. 707 ADVERTISING AGENCIES Rose-Martin Inc. 21 West 46th St., New York, N. Y. Phone BRyant 9-4621 ANPA — PPA — ABP — PRB — SAAA — SNPA Officers President I. W. Rose Treasurer J. B. Martin Secretary J. B. Martin Vice-President A. H. Kaplan Director of Radio A. H. Kaplan Radio Account Placed — S. Gumpel Co. • Arthur Rosenberg Co.. Inc. 570 Seventh Ave., New York, N. Y. Phone CHickering 4-4420 ANPA — PPA — APA Officers President Arthur Rosenberg Vice-President Samuel Rubenstein Secretary A. A. Rosenberg Treasurer Charles S. Silver Production Manager H. B. Fleischman Research Director Walter Alwyn-Schmidt Radio Director O. K. Kaufman • Albert M. Ross, Inc. 9 Rockefeller Plaza, New York, N. Y. Phone Circle 6-3340 ANPA Officers Pres. & Director of Radio Albert M. Ross Secretary & Treasurer Ruth R. Ross Radio Accounts Placed — Vadsco Sales Corp.; Gerald L. K. Smith. Ruthrauff & Ryan, Inc. 405 Lexington Ave., New York, N. Y. Phone Vanderbilt 3-6400 AAAA — ANPA — PPA — ABP Officers President F. B. Ryan Treasurer W. B. Ruthrauff Secretary Ralph Van Buren Vice-President W. B. Ruthrauff Director of Radio Lawton Campbell Assistant Directors S. Heagan Bayles, Charles Christoph, Merritt Barnum Radio Producers John Loveton, Bourne Ruthrauff, John Gordon, Her- schel Williams Radio Continuity Writers. .Edward Ettinger, Ruth Borden, Regina Morgan Branch Offices 360 N. Michigan Ave., Chicago, 111. Phone Randolph 2625 Manager Paul Watson Charge of Radio Ros Metzger 7430 Second Boulevard, Detroit, Mich. Phone Madison 1980 Manager Ellis J. Travers 812 Olive St., St. Louis, Mo. Phone Main 0128 1680 N. Vine St., Hollywood, Calif. Phone Hillside 7593 Vice-President in Charge West Coast Radio Edmund B. Ruffner Radio Producers G. Bennett Larsen, Nate Tufts, Clark Andrews Radio Accounts Placed — Penn Tobacco Co., Ironized Yeast Co., Chrysler Corp. (Major Bowes), Lever Bros., R. B. Davis Co., Delaware, Lackawanna & Western Coal Co., H. Fendrich, Inc., Dodge Motor Co., Macfadden Publications, Inc., Florida Citrus Commission, Gillette Safety Razor Corp., Holland Furnace Co., Noxzema Chemical Co. • Schillin Advertising Corp. 1270 Sixth Ave., New York, N. Y. Phone Circle 7-0861 Officers President A. B. Schillin Treasurer T. Elkins Secretary T. Elkins Vice-President E. P. Scheck Director of Radio L. Tappe Radio Producer L. Tappe Radio Continuity Writer L. Tappe Branch Offices Newark, N. J. Phone Mitchell 2-0830 Manager W. Wright Beck • Schwab & Beatty Inc. 386 Fourth Ave., New York, N. Y. Phone AShland 4-5496 AAAA — ANPA — PPA — ABP Officers President V. O. Schwab Treasurer R. Lehman Secretary R. W. Beatty Vice-President R. W. Beatty Director of Radio R. Butler Radio Account Placed — The Anderson Co. • The Simpers Company, Inc. 444 Madison Ave., New York, N. Y. Phone ELdorado 5-5040 AAAA — ANPA — PPA — ABP Officers President Robert S. Simpers Treasurer Robert S. Simpers Secretary Marsh Watkins 708 Standard Advertising Agency 2 West 45th Street, New York, N. Y. Phone VAnderbilt 3-3538 Officers President E. H. Karn Vice-President Elmer S. Hader Secretary M. M. McBride Production Manager L. A. Klein Sterling Advertising Agency, Inc. 70 West 40th St., New York, N. Y. Phone LOngacre 5-4614 ANPA — PPA — ABP Officers President Joseph S. Edelman Vice-President Saul M. Broun Secretary William Forray Treasurer Herbert Goldsmith Time Buyer William Forray Radio Director Leon A. Friedman • Street & Finney, Inc. 330 West 42d St., New York, N. Y. Phone Bryant 9-2400 ANPA — PPA Officers President & Treasurer Frank N. Finney Secretary Foxhall Finney V-P & Radio Time Buyer... John F. Mayer Radio Accounts Placed — United Drug Co.; Carter Medicine Co. J. Walter Thompson Co. 420 Lexington Ave., New York, N. Y. Phone Mohawk 4-7700 AAAA — ANPA — ABP — PPA Officers President Stanley Resor Secretary Howard Kohl Treasurer Earle Clark Vice-Presidents: R. Lynn Baker, Lloyd Bail- lie, William L. Day, Henry C. Flower, Jr., Howard Henderson, Clement Watson, Henry M. Stevens, S. Hunter Richey, Wil- liam Resor, Walter R. Hine, Thayer Jaccaci, Gilbert Kenney, William G. Pal- mer, Samuel W. Meek, Jr., William C. McKeehan, Jr., Marvin S. Knight. Vice-President in Charge of Radio, John U. Reber Radio Time Buyer Linnea Nelson Radio Talent Buyers, Tom Luckenbill, M. Holland Radio Production Staff: Tony Stanford, George Faulkner, A. K. Spencer, Don Bishopoff, Robert A. Simon. Continuity Writer Philip Mygatt Branch Offices 6331 Hollywood Blvd., Hollywood, Calif. Phone Hillside 7241 ADVERTISING AGENCIES Vice-President Danny Danker Radio Production Staff: Calvin Kuhl, Dwight Cooke, John Christ, Frank Wood- ruff, Robert Brewster. Continuity Writers: Dick Mack, George Wells, Sandy Barnett, Lynn McManus, Edward Rice. Radio Talent Buyer Paul Rickenbacker 410 N. Michigan Ave., Chicago, HI. Phone Superior 0303 Vice-President and General Manager, Henry T. Stanton Vice-Presidents: Morton V. Wieland, Milton J. Blair, Kennett W. Hinks, Willard F. Lochridge, James D. Woolf. Director of Radio Richard Marvin 661 West Fifth St., Los Angeles, Calif. Phone Michigan 5194 Manager T. Russell Paulson 100 Bush St., San Francisco, Calif. Phone Garfield 3510 Manager Arthur C. Farlow Shell Bldg., St. Louis, Mo. Phone Central 8040 Manager Fred H. Fidler 2012 Exchange Bldg., Seattle, Wash. Phone Seneca 0655 Manager Norton W. Mogge Radio Accounts Placed — Standard Brands, Inc. ; Elgin National Watch Co. ; Lever Bros. ; Simmons Co.; Emerson Drug Co.; Lamont, Corliss & Co.; Kraft-Phenix Cheese Corp.; Sealtest, Inc.; Shell Eastern Petroleum Products; Nash-Kelvinator Corp.; Zenith Radio Corp.; Penick & Ford, Ltd.; Pacific Salmon Fisheries. • L>. D. Wertheimer Co., Advertising, Inc. 230 Park Avenue, New York, N. Y. Phone Murray Hill 9-6860 AAAA — ANPA — PPA Officers President E. D. Schmerler Treasurer J. H. Small Secretary J. H. Small Vice-President M. Mitchell Director of Radio M. Mitchell Branch Office 230 N. Michigan Ave., Chicago, 111. Phone Franklin 8833 Vice-President Geo. Enzinger Radio Accounts Placed — Thos. Cook & Son, Wagons-Lits, Inc. The Wesley Associates 225 West 34th St., New York, N. Y. Phone MUrray Hill 6-7077 ANPA — PPA — ABP Officers Partners Harold G. Wesley, 709 ADVERTISING AGENCIES Leland G. Wesley and Lindsay Fair- weather. Director of Radio H. Weiner World Wide Advertising Corporation 11 West 42nd St., New York, N. Y. Phone LOngacre 5-4500 AAAA — ANPA — PPA — ABP Officers President E. M. Scholz Treasurer E. M. Scholz Secretary Phoebe C. Marks Vice-President .Howard Zoll Director of Radio Bryce Oliver Radio Accounts Placed— Parmelee Sys- tem, National Transportation Co., Yellow Taxi Co. • Young & Buhicam, Inc. 285 Madison Ave., New York, N. Y. Phone Ashland 4-8400 AAAA Officers Chairman of Board Raymond Rubicam President Chester LaRoche Treasurer J. H. Geise Sec'y & Dir. of Media. . .A. V. B. Geoghegan V-P & Plans Board Chairman, Clarence B. Eldridge Exec. Vice-Presidents Sigurd S. Larmon, Arthur Andrews, Donald Payne V-P & Mer. Director Samuel Cherr V-P & Copy Director. .. .Charles L. Whittier V-P & Director of Research. . .George Gallup V-P & Art Director Vaughn Flannery Vice-Presidents Edward Barnes, John E. Grimm Jr. V-P & Director of Radio . . Donald D. Stauffer Manager Radio Dept. .. .Clarence Olmstead Radio Talent Buyer William R. Stuhler Spot Time Buyer Joseph Holmes Network Time Buyer Carlos Franco Radio Production Staff. .William R. Stuhler, T. F. Harrington, Pat Weaver Production Director Harry Ackerman, Carol Irwin, Tom Lewis, Hubbell Rob- inson, William Rousseau, Adrian Samish, R. Skedgell, Bob Welch, Harry von Zell, Thomas Smith, M. Bolen, G. W. Flesher, E. Meade, J. Van Nostrand, C. O'Mara, G. Taylor Branch Offices 333 N. Michigan Ave., Chicago, 111. Phone Central 3142 D. G. Schneider New Center Bldg., Detroit, Mich. Phone Detroit 2-1810 John F. Reeder 6253 Hollywood Blvd., Hollywood, Calif. Phone Hollywood 2734 Mgr. & Production Supervisor, Thomas F. Harrington Assistant Manager Fred W. Wile Radio Talent Buyer Joseph Stauffer Star Bldg., Toronto, Canada Phone Elgin 0397 Frank Goodman University Tower Bldg., Montreal, Canada Phone Plateau 4691 E. D. Ring Radio Accounts Placed — Bristol-Myers Co.; General Foods Corp.; Packard Motor Car Co.; Langendorf United Bakeries Inc.; Gulf Oil Corp.; The Borden Co.; International Silver; Gordon Baking Co.; Fels & Co. CHICAGO Aubrey, Moore & Wallace, Inc. 230 N. Michigan Ave., Chicago, 111. Phone Randolph 0830 ANPA — ABP — PPA Officers President James T. Aubrey Vice-Presidents John C. Moore, L. T. Wallace, John J. Finlay, L. O. Wilson Radio Time Buyer .John H. North Radio Account Placed — Campana Sales Co. • Baggaley-Horton & Hovt. Inc. 8 South Michigan Ave., Chicago, 111. Phone STate 2154 Officers President W. B. Baggaley Vice-President W. S. Hoyt Vice-President S. V. Horton Secretary-Treasurer P. G. Heldman Radio Accounts Placed — J. W. Marrow Mfg. Co.; Armand Varady. • Benton & Bowles, Inc. Room 2602 Palmolive Bldg., Chicago, 111. Phone Delaware 6800 Officers Chairman of Board Chester Bowles President Stuart Sherman Vice-President and Treasurer, Arthur Marquette Secretary and Vice-Pres.. . .Edward Aleshire Director of Radio Edward Aleshire Radio Account Placed — Colgate-Palmolive- Peet Co. • Blackett- Sample-Hummer t, Inc. 221 N. La Salle St., Chicago, 111. Phone Dearborn 0900 ANPA — PPA Officers President Hill Blackett Vice-Pres. & Treasurer ...J. G. Sample Secretary J. R. Lieber 710 Vice-Presidents L. D. Milligan, C. S. Ferris, L. A. Crowell, O'Neill Ryan, P. G. Parker Director of Radio Kirby Hawkes Radio Time Buyer Pete Nelson Branch Offices 247 Park Ave., New York, N. Y. Phone Wickersham 2-2701 Officers V-P in Charge of Radio. .E. Frank Hummert Vice-Presidents Anne Hummert, George Tormey, Duane Jones, G. R. Collins, R. D. Allum Radio Time Buyer Robert McNeil Radio Accounts Placed — Sterling Products, Inc.; American Home Products Corp.; General Mills, Inc.; Procter & Gamble Co.; Wander Co.; B. T. Babbitt, Inc.; Larus Brothers & Co.; F. & F. Laboratories; Skelly Oil Co. • Brandt Advertising Co. 400 W. Madison St., Chicago, 111. Phone Franklin 2870 ANPA — PPA — ABP — SNPA Officers President Eddy S. Brandt Treasurer Chas. T. Beall • E. H. Brown Advertising Agency 140 S. Dearborn St., Chicago, 111. Phone State 9383 ANPA — PPA — ABP Officers President and Secretary E. H. Brown Treasurer W. H. Burtis Vice-President J. B. Allen Director of Radio Jack Dice • Burnet-Kuhn Advertising Co. 520 N. Michigan Ave., Chicago, 111. Phone Superior 3800 , Officers President Paul R. Kuhn Director of Radio M. Lewis Goodkind Leo Burnett Company, Inc. 360 North Michigan Ave., Chicago, 111. Phone Central 5959 AAAA — ANPA — PPA — ABP — SAAA — SNPA Officers Chairman of Board Leo Burnett President Leo Burnett Treasurer Leo Burnett Secretary E. Ross Gamble Vice-President DeWitt O'Kieffe Director of Radio Strother Cary ADVERTISING AGENCIES Campbell-Durham- Von Olm Co. Ill West Jackson Blvd., Chicago, 111. Phone Wab. 8546 AAAA — ANPA — PPA — ABP — PRB SAAA — SNPA Officers President A. L. Campbell Vice-President Ned Durand Secretary Oscar Lewis Treasurer M. 0. Campbell Radio Director Oscar Lewis • Merle V. Cox Advertising Agency 20 East Jackson Blvd., Chicago, 111. Phone Harrison 7490 ANPA — ABP Officers President B. V. Cox Treasurer L. C. Loyfait Secretary L. C. Loyfait Vice-President W. E. Perrine Director of Radio B. V. Cox • Ford ? Browne & Mathews 100 E. Ohio Street, Chicago, 111. Phone DElaware 3800 PPA Officers Owners K. A. Ford, Burton Browne, R. H. G. Mathews. Production Mgr G. J. Nicholson Radio Director G. H. Incledon • Charles Daniel Frey Co. 333 N. Michigan Ave., Chicago, 111. Phone State 8161 AAAA — ANPA — PPA — ABP — PRB SAAA — SNPA Officers President Charles Daniel Frey Treasurer Charles Daniel Frey Secretary J. F. O'Connor Vice-President Larry R. Northtup Director of Radio L. F. Triggs • Henri, Hurst & McDonald 520 N. Michigan Ave., Chicago, 111. Phone SUperior 3000 AAAA — ANPA — PPA Officers President W. B. Henri Secretary W. D. McDonald Treasurer J. F. Hurst Time Buyer N. H. Pumpian Radio Director Frank Ferrin Radio Accounts Placed — Acme White Lead & Color Works; John Morrell & Co. 711 ADVERTISING AGENCIES Frances Hooper Advertising Agency 400 N. Michigan Ave., Chicago, 111. Phone Superior 9661 ANPA — PPA Radio Accounts Placed — Wm. Wrigley, Jr., Co. • H. W. Kastor & Sons Advertising Co., Inc. 360 N. Michigan Ave., Chicago, 111. Phone Cen. 5331 Officers President Louis Kastor Treasurer E. H. Kastor Secretary W. B. Kastor Vice-President R. H. Kastor Director of Radio Gordon Cooke Branch Offices 30 Rockefeller Plaza, New York Phone Columbus 5-6135 Arthur Kastor Arcade Bldg., St. Louis, Mo. Phone Main 3655 Fred Kastor Radio Accounts Placed — Procter & Gamble Co.; Welch Grape Juice Co.; Lewis-Howe Co.; Crown Overall Co.; Ward Baking Co.; Grove Laboratories; General Cigar Co.; 4- Way cold tablet; Pursang tonic. • W. E. Long Co. 155 North Clark St., Chicago, 111. Phone RAndolph 4606 ANPA Officers President W. E. Long V-P.-Treasurer Lloyd R. Wolfe Vice-President Walter D. Warrick Secretary Mildred Allrich • Lord & Thomas 919 N. Michigan Ave., Chicago, 111. Phone Superior 4800 AAAA — ANPA — ABP — PPA Officers President Albert Lasker Executive Vice-President. . .David M. Noyes V-P & Secretary Mary L. Foreman Vice-Presidents David Horwich, H. G. Little Radio Director Basil Laughrane Branch Offices 247 Park Ave., New York, N. Y. Phone Wickersham 2-6600 Executive Vice-President. . .Seldon R. Coons Vice-Presidents Edward Lasker, Edgar Kobak, Thomas M. Keresy Radio Director Ted Sisson Radio Time Buyer John Hymes 6331 Hollywood Blvd., Hollywood, Calif. Phone Hollywood 6265 Director of Radio Tom McAvity Radio Time Buyer Jack Runyon 601 West Fifth St., Los Angeles, Calif. Phone Michigan 7651 Executive Vice-President. . .Don Francisco 235 Montgomery St., San Francisco, Calif. Phone Sutter 2355 Manager John Whedon Radio Accounts Placed — American Tobac- co Co.; Pepsodent Co.; Horlick's Malted Milk Corp.; Cities Service Co.; Lady Es- ther Ltd.; Quaker Oats Co.; Union Oil Co.; International Cellucotton Products Co.; New Departure Brake Co.; Radio Corpo- ration of America. MacDonald-Potter Inc. 230 N. Michigan Ave., Chicago, 111. Phone Randolph 4333 ABP Officers President Arthur R. MacDonald Treasurer Arthur R. MacDonald Secretary George Billett Vice-President Robert E. Potter Director of Radio Robert E. Potter Radio Consultant Arthur W. Stowe • Hays MacFarland & Company 333 North Michigan Ave., Chicago, 111. Phone Randolph 9360 ANPA — PPA — ABP — SNPA Officers President Hays MacFarland Treasurer B. Ruttingh Secretary B. Ruttingh 1st Vice-President Malcolm A. Jennings Vice-Presidents Andrew Coburn, A. B. Dicus, Carroll Dean Murphy. Asst. Director of Radio Evelyn Stark Radio Accounts Placed — Stewart-Warner Corp., Northwestern Yeast Co., Wincharger Corp., Sterling Brewers, Inc. • Matteson-Fogarty- Jordan Co. 307 N. Michigan Ave., Chicago, 111. Phone Randolph 7000 AAAA — ANPA — PPA — ABP Officers President W. A. Jordan Treasurer C. C. Fogarty Secretary W. A. Jordan 712 Vice-President C. C. Fogarty Director of Radio Palmer Clark Radio Accounts Placed — American Prod- ucts Co., Babson Bros. Co., Chicago Mail Order Co., Loudon Packing Co. • Morris, Schenker-Roth, Inc. 230 N. Michigan Ave., Chicago, 111. Phone State 4050 ANPA — PPA Officers President Philip Morris Treasurer Philip Morris Secretary Anna E. Schuster Vice-Presidents.. S. M. Roth, B. N. Schenker Director of Radio Harold L. Wailer Radio Accounts Placed — Premier Pabst Sales Co., Allied Mills, Inc. • €. Wendel Miieueh & Company 210 E. Ohio St., Chicago, 111. Phone Whitehall 7717 ANPA — PPA — ABP Officers President C. W. Muench Director of Radio Ray Henderson Radio Accounts Placed — Chappel Bros, Inc., Durkee Famous Foods, Fugi Trading Co., U. R. E. Druggist, Inc., Siren Mills Corp., The Vollrath Co. • Needbam, Louis & Rrorby, Inc. 360 N. Michigan Ave., Chicago, 111. Phone State 5152 AAAA — ANPA — PPA — ABP Officers President Maurice H. Needham Treasurer O. R. Stadelman Secretary 0. R. Stadelman Vice-Presidents J. J. Louis, Melvin Brorby, Harry Phelps Director of Radio Helen Wing Radio Producer Cecil Underwood Radio Account Placed — S. C. Johnson & Son, Inc. • Neisser-Meyerhoff, Inc. 400 N. Michigan Ave., Chicago, 111. Phone Delaware 7860 ANPA — PPA Officers President Arthur E. Meyerhoff Secretary and Treasurer. . .Walter R. Neisser ADVERTISING AGENCIES Radio Director Walter R. Neisser Branch Offices 530 W. Sixth Ave., Los Angeles, Calif. Phone Madison 1151 R. J. Kornhauser 759 N. Milwaukee St., Milwaukee, Wis. Phone Marquette 3144 Radio Account Placed — Wm. Wrigley Jr. Co. • Fred A. Robbins Company 360 N. Michigan Ave., Chicago, 111. Phone State 6273 AAAA Officers President Fred A. Robbins Director of Radio Ralph N. Cushing Radio Account Placed — Bunte Brothers. Roche, Williams & Cunnyngbam, Inc. 310 S. Michigan Ave., Chicago, 111. Phone Harrison 8490 Officers President J. P. Roche Treasurer D. J. Kelly Secretary M. F. Williamson Vice-Presidents J. M. Cleary, S. Weston, Guy C. Pierce, Lloyd Maxwell Director of Radio N. J. Cavanagh Radio Continuity Writers J. H. Kelly, G. Hammill, R. A. Seng Branch Offices 601 Carpenter Bldg., Milwaukee, Wis. Phone Marquette 5249 H. C. Mulberger (in charge) 1500 Chestnut St., Philadelphia, Pa. Phone Rittenhouse 3750 Guy C. Pierce (in charge) Radio Accounts Placed — The Studebaker Corp., The Cudahy Packing Co., Munsing- wear, Inc., Williams Oil-O-Matic Heating Corp., Miller Brewing Co., Sun Oil Co. Schwimmer & Scott 75 E. Wacker Drive, Chicago, 111. Phone Dearborn 1816 ANPA — PPA Officers Partners Walter Schwimmer, R. J. Scott Directors of Radio Cecil Widdifield, N. E. Heyne. Radio Accounts Placed — Lea & Perrins, Inc., Look Magazine, Melville Shoe Co., Silex Co., Peter Fox Brewing Co., Chrysler- Illinois Co., Salerno-Megowen Biscuit Co. 713 ADVERTISING AGENCIES Russel M. Seeds Company Inc. Palmolive Bldg., Chicago, 111. Phone Delaware 1046 ANPA — PP — ABP — PRB — SNPA Officers Chairman of Board Freeman Keyes President Freeman Keyes Treasurer Jack Harding Secretary Jack Harding Vice-President Paul Richey Director of Radio Clay Osborne Radio Producers R. Calvert Haws, Tom Wallace. Branch Offices Lemcke Bldg., Indianapolis, Ind. Paul Richey Jack Harding 1584 Cross Roads, Los Angeles, Calif. Phone Hillside 0141 Clay Osborne Tom Wallace Music Hall Bldg., Cincinnati, Ohio John Lair Radio Accounts Placed — W. A. Sheaffer Pen Co., Pinex Co., General Mills, Inc., Key- stone Steel & Wire Co., IGA Stores. • Selviair Broadcasting System, Inc. 75 E. Wacker Drive, Chicago, 111. Phone RAndolph 8877 Officers President Arthur A. Kohn Secretary-Treasurer-Production Manager, Irving Rocklin Radio Director R. Handleman Stack-Goble Advertising Agency 8 South Michigan Ave., Chicago, 111. Phone Randolph 0160 ANPA — PPA — ABP Officers President E. R. Goble Treasurer E. R. Goble Secretary E. A. Goble Vice-Presidents H. L. Hulsebus, Cliff Knoble Director of Radio Wynn Orr Assistant Director E. A. Goble Branch Offices 400 Madison Ave., New York, N. Y. Phone PLaza 3-7445 Vice-Presidents. . .R. A. Porter, J. A. Butler Assistant Director Wallace Butterworth 1397 Jefferson, East, Detroit, Mich. Phone Cherry 5315 Cliff Knoble Radio Accounts Placed— Molle Shaving Cream, Lady Esther Co., Packers Tar Soap, Grove Laboratories, Sterling Products, Sears Roebuck & Co., Swift & Co. Stewart-Davis Advertising Agency 400 N. Michigan Ave., Chicago, 111. Phone Superior 1612 Wade Advertising Agency 208 W. Washington St., Chicago, 111. Phone State 7369 Assistant Director W. A. Wade Radio Time Buyer Edward N. Nelson Radio Producers W. E. Jones, L. W. Davidson, R. E. Dwyer. Radio Continuity Writers P. C. Lund, Jack Frost. Radio Account Placed — Miles Laboratories, Inc. The Wessel Company 458 East 30th St., Chicago, 111. Phone Victory 1300 Officers President E. Wessel Exec. V.-P. and Treas Stanley L. Wessel Secretary Alfred Flesham Vice-President Theodore T. Weldon Director of Radio Theodore T. Weldon Assistant Directors R. U. Moore, W. L. Chesman Radio Producers James E. Sauter, Frank Easter Radio Continuity Writers... L. D. Sherman, E. Feiveisel Branch Offices 247 Park Ave., New York, N. Y. Phone Wisconsin 2-0077 Represented in N. Y. by James E. Sauter Radio Accounts Placed — Group of Ameri- can Banks, cooperative series on disk for undertakers, etc. LOS ANGELES Harold Gordon Advertising Commercial Exchange Bldg., Los Angeles, Calif. Phone Trinity 5721 CNPA — ABP Officers President Harold Gordon Treasurer Sam Qrodin Secretary Harry Cohen Vice-President D. Gale Gordon 714 Director of Radio Harold Gordon Assistant Director H. Orthwin Radio Producers Harold Gordon Radio Continuity Writer. .Grace Wasserman • Janes-Morton, Inc. 1220 Maple Ave., Los Angeles, Calif. Phone Prospect 1154 Officers President Earl DeR. Morton Treasurer A. Orlo Janes Secretary H. W. Nicholas Vice-President A. Orlo Janes Director of Radio Earl DeR. Morton Radio Producers. .E. D. Morton, E. Bengston Radio Continuity Writers.. C. W. Culpepper, Elmer Bengston, Leona Morris, Marilyn Kay. Radio Accounts Placed— J. W. Marrow Mfg. Co., Nourishine Mfg. Co. • Logan & Stehhins 811 West Seventh St., Los Angeles Phone Trinity 8821 AAAA — ANPA — PPA — ABP Officers President B. A. Stebbins Vice-President D. L. Logan Director of Radio B. A. Stebbins Radio Accounts Placed— Signal Oil Co., Ward Refrigerator Co, Philip J. Meany Company 816 W. 5th St., Los Angeles, Calif. Phone Michigon 3601 AAAA — ANPA — PPA — ABP Officers President Philip J. Meany Treasurer F. M. Hawes Secretary F. M. Hawes Director of Radio H. H. Wright Radio Account Placed — Bireley's, Inc. Dan B. Miner Co. 250 Chamber of Commerce Bldg., Los Angeles, Calif. Phone Richmond 3101 AAAA — ANPA — ABP - PRB Officers Chairman of Board. Dan B. Miner President Dan B. Miner Treasurer M. R. Sweeney Vice-President J. C. Morse Director of Radio C. P. Scott Assistant Directors. John Guedel, Jack Miner Radio Continuity Writers John Guedel, Edward Lynn. ADVERTISING AGENCIES Raymond R. Morgan Co. 6332 Hollywood Blvd., Hollywood, Calif. Phone Hempstead 4194 Officers President Raymond R. Morgan Vice-President Ernest Hix Business Manager .R. E. Messer Director of Radio Cyril Armbrister Radio Continuity Writers. James J. McCleery, Richard Weil Radio Accounts Placed — Stokely-Van Camp Co., Folger Coffee Co., Gilmore Oil Co. • Faraon Jay Moss and Associates 318 West Ninth St., Los Angeles, Calif. Phone Trinity 5584 Officers President Faraon Jay Moss Treasurer M. Schreurs Secretary D. Williams Vice-President C. Church More Director of Radio Amos T. Baron Radio Continuity Writer Don L. Frick Edward N. Nathan Adver- tising Agency 345 Bendix Bldg., Los Angeles, Calif. Phone Prospect 1596 Officers President E. N. Nathan Vice-President Martin Quin Director of Radio John Martin • Steller-Millar 112 West 9th St., Los Angeles, Calif. Phone Mutual 4308 Officers Principals O. A. Steller, Helen V. Millar. Director of Radio H. V. Millar Radio Account Placed — Vita-Foot. Milton Weinberg Advertising Co. 325 W. Eighth St., Los Angeles, Calif. Phone Trinity 6878 ANPA — PPA Officers Co-Partners Milton Weinberg, Bernard Weinberg. Director of Radio George N. Laws Radio Accounts Placed — Tavannes of America, Inc.; Raymonds, Inc.; Manhattan Soap Sales Corp 715 ADVERTISING AGENCIES CALIFORNIA Ennis-Anderson Adv. Agency Holland Bldg., Fresno, Calif. Phone 3-2613 CNPA Officers President E. E. Anderson Vice-President Frank Ennis Radio Continuity Writer C. C. Anderson Radio Accounts Placed — Sealy Mattress Co., Fresno Macaroni Mfg. Co. Emil Bernhardt Advertising Agency 324 - 13th, Oakland, Calif. Phone Templebar 2408 ANPA Officers Owner Emil Reinhardt Radio Producer Dave Lane Radio Continuity Writers Dave Lane, Robert Baumgaertner Radio Accounts Placed — Kilpatrick's Bread, Standard Beverage Ltd., The Fruzert Co., Parisian Baking Co., Jeff Townsend Co. • Tomaschke-Elliott, Inc. 1624 Franklin St.. Oakland. Calif. Phone Glencourt 4941 APA — NOAB — NCBA Officers President F. L. Tomaschke Secretary William M. Maxfield Vice-President Wallace F. Elliott Director of Radio Wallace F. Elliott Radio Continuity Writers ... J. A. McDonald, Hal Burdick Radio Accounts Placed — Cardinet Candy Co., Pacific Guano Co., Gordon-Allen, Ltd., Delta Clay Co., Hoyt Heater Co., • Kingshall Advertising Agency, Inc. 328-330 N. Lake Ave., Pasadena, Calif. Phone Terrace 6533 PPA Officers Director of Radio Chas. E. Sydnor Radio Producer Frank Arbuckle Radio Accounts Placed — Kerr Sport Shop, Inc., Kerr Glass Mfg. Corp. Barnes Chase Co. 530 Broadway, San Diego, Calif. Phone Prospect 4118 Branch Office 1121 S. Hill St., Los Angeles, Calif. Phone Prospect 4118 Officers Partners Norman R. Barnes, Henry H. Chase Director of Radio David F. Titus Radio Accounts Placed — White King Soap Co. • Norman W. Tolle and Associates 631 Third Ave., San Diego, Calif. Phone Franklin 6606 Officers President Norman W. Tolle Secretary Muriel M. Tolle Director of Radio Norman W. Tolle Brewer-Weeks Company 564 Market St., San Francisco, Calif. Phone Douglas 8234 AAAA — ABP Officers President F. T. Weeks Treasurer W. A. Brewer Secretary W. A. Brewer Director of Radio W. A. Brewer Assistant Directors F. T. Weeks, K. J. Beaver • Emil Brisacher and Staff 310 Crocker Bldg., San Francisco, Calif. Phone Garfield 0276 Officers President Emil Brisacher Vice-President R. T. Van Norden Director of Radio C. H. Gabriel Branch Offices Petroleum Securities Bldg., Los Angeles, Cal. Phone Prospect 9368 Robert J. Davis, H. R. Beaven Louise Ludke, Vernon Wosnick Radio Accounts Placed — S. & W. Fine Foods, California Conserving Co. The Dake Advertising Agency, Inc. 116 New Montgomery Street San Francisco, Calif. Phone Sutter 2403 ANPA — ABP Officers Chairman of Board L. W. Dake President L. W. Dake Treasurer L. W. Dake Secretary A. Franke Vice-President Fred W. Rea Director of Radio L. E. Dake 716 D? Evelyn & Wadsworth, Inc. 486 California St., San Francisco, Calif. Phone Garfield 8267 ANPA Officers President Norman F. D'Evelyn Treasurer Harry E. Tharsing Secretary Harry E. Tharsing Vice-President Milton E. Wise Director of Radio Leland L. Levinger Radio Accounts Placed — The Owl Drug Co., Hammer-Bray Co., Ltd. • Harry Elliott Advertising. Inc. 1079 Monadnock Bldg., San Francisco, Calif. Phone Douglas 1146 Officers President Harry C. Elliott Secretary Franc M. Elliott Director of Radio Marie Houlahan • Sidney Garf inkel Advertising Agency 153 Kearny St., San Francisco, Calif. Phone Exbrook 3420 PPA-ABP Officers President Sidney Garnnkel Director of Radio Bert Van Cleve Radio Continuity Writers ... Bert Van Cleve, Florence Frederickson Radio Accounts Placed — Euclid Candy Co. of Calif., Kay Jewelry Co. of Oakland, Calif. Gerth-Knollin Advertising Agency 111 Sutter Bldg., San Francisco, Calif. Phone Garfield 1081 AAAA — ABP Officers Partners . . Edwin P. Gerth and Jas. C. Knollin Radio Accounts Placed — Ferry-Morse Seed Co. • Rufus Rhoades & Company 909 De Young Bldg., San Francisco, Calif. Phone Exbrook 6469 Officers President Rufus Rhoades Director of Radio A. W. Scott Radio Producer R. Holman • Wank and Wank 580 Market St., San Francisco, Calif. Phone Garfield 2921 Branch Office Patterson Bldg., Fresno, Calif. Phone 3-7181 ADVERTISING AGENCIES Howard E. Williams, Advertising 485 California St., San Francisco, Cal. Phone Douglas 2990 PPA Officers Sole Owner Howard E. Williams Director of Radio Joseph Sill, Jr. Radio Account Placed — Duart Sales Co., Ltd. COLORADO Bob Betts9 Inc. Insurance Exchange Bldg., Denver, Colo. Phone Main 1206 Officers President R. J. Betts Secretary R. A. Rhodes Vice-President E. Whitstone Director of Radio A. E. Wood • Conner Advertising Agency, Inc. 1523 Welton St., Denver, Colo. Phone Keystone 5351 AAAA — ANPA Officers President Cecil R. Conner Treasurer E E. Tanner Secretary E. E. Tanner Vice-President William H. Wagner Director of Radio William H. Wagner Assistant Director C. E. Brace Radio Continuity Writers C. E. Brace, William H. Wagner, Cecil R. Conner Radio Accounts Placed — Denver Conven- tion & Tourist Bureau; Denver Mud Co. • The Raymond Keane Advertising Agency 17th Street at Champa, Denver, Colo. Phone Tabor 7166 Officers President Raymond Keane Space Buyer R. L. Grafft Radio Director-Gen. Mgr Ethel N. Hines • Ted Levy Advertising Agency 204 Temple Court Bldg., Denver, Colo. Phone Keystone 0159 ANPA — ABP Officers Owner Ted Levy 717 ADVERTISING AGENCIES Secretary-Treasurer V. Barger Acet. Exec, and Space Buyer Ted Levy Production Manager Herb Kendig Radio Production B. V. Duncan Research J. MacMillan Radio Continuity Writer B. V. Duncan Radio Accounts Placed — Associated Den- ver Tailors, New Method Cleaners & Dyers. CONNECTICUT Rozene Advertising Company 1066 Main St., Bridgeport, Conn. Phone 5-0552 Officers Director of Radio Jack I. Rozene Assistant Director Leon Rozene Radio Continuity Writer. .Alexander Brodsky Officers President M. T. Newman Treasurer M. T. Newman Secretary Karl M. Zink Vice-President Hunter Lynde Director of Radio Hunter Lynde Radio Continuity Writer. . .George E. Weeks A. P. Phillips Company 24 W. Pine St., Orlando, Fla. Phone 4040 ANPA-^SNPA Officers Chairman of Board A. P. Phillips President A. P. Phillips, Jr. Treasurer. ....... E. H. Garrett Secretary . .Ellen Loshbough Vice-President A. P. Phillips Director of Radio. . Wm. G. Harold Radio Continuity Writer Harold F. Smith Radio Account Placed — Atlantic Co. The Stentor Company 49 Pearl St., Hartford, Conn. Phone^2-2442 ABP Officers President E. J. Owen Vice-President R. W. Bidwell Director of Radio G. A. Wray Washington, D. C. Henry J, Kaufman, Advertising Homer Bldg., Washington, D. C. Phone District 7400 ANPA — ABP Officers President Henry J. Kaufman Treasurer , R. B. Perry Vice-President W. F. Symund Director of Radio Jeffrey A. Abel Radio Producer J. A. Abel Radio Continuity Writer U. Bitner, W. Wachter Radio Accounts Placed — Jos. Schlitz Brew- ing Co., Dr. Pepper Bottling Co., Wash., D. C, Dodge Dealer Assn. FLORIDA Associated Advertising Agency, Inc. 301 Florida National Bank Bldg. Jacksonville, Fla. Phone 3-1253 ABP — SNPA Griffith Advertising Agency 817 Times Bldg., St. Petersburg, Fla. Phone 4311 SNPA Officers Owner and Manager T. M. Griffith Director of Radio. ..Robert F. Bullard Radio Accounts Placed — St. Petersburg Chamber of Commerce, Silver Springs, Fla.; Clearwater, Fla., Chamber of Commerce; Indian Rocks Fruits, Inc. GEORGIA Freitag Advertising Agency, Inc. Standard Bldg., Atlanta, Ga. Phone Walnut 3493 SNPA Officers President Joseph V. Freitag Secretary R. W. Wallace Branch Office 35 E. Wacker Drive., Chicago, 111. Phone Central 5772 Manager H. R. Talbot Radio Accounts Placed — Pure Oil Co., Columbia Baking Co., Comet Rice Co., Jef- ferson Standard Life Ins. Co. • Groves-Keen, Inc. Bona Allen Bldg., Atlanta, Ga. Phone Walnut 4517 APA — SNPA Officers President J. L. Groves 718 Treasurer Charlton Keen Director of Radio W. R. Christian Radio Continuity Writer Ralph Meeks Rawson-Morrill, Inc. 10th Floor, Commercial Exchange Bldg. Atlanta, Ga. Phone Walnut 3594 ABP — SNPA Officers President Chas. A. Rawson Treasurer M. P. Morrill Secretary .-. . .M. P. Morrill Vice-President H. L. Morrill, Jr. Director of Radio H. L. Morrill, Jr. ILLINOIS Earl >!. C u turnings. Advertising Gas-Electric Bldg., Rockford, 111. Phone Main 1806 PPA — ABP Officers President E. M. Cummings Director of Radio E. M. Cummings Assistant Directors A. B. Brand, J. R. McPherson INDIANA Louis E. Wade, Inc. 312 Utility Bldg., Fort Wayne, Ind. Phone Ea&tbrook 1438 ANPA Officers President Louis E. Wade Treasurer Geo. B. Buist Secretary Geo. B. Buist Director of Radio V. H. Campbell Central Advertising Corp. 419 Board of Trade Bldg., Indianapolis, Ind. Phone Lincoln 7648 ANPA — PPA Officers President. G. Vance Smith Treasurer G. Vance Smith Secretary H. B. Smith Vice-President G. L. Smith Director of Radio G. Vance Smith Radio Accounts Placed — Capital Paper Co. • Carter, Jones & Taylor 515 Associates Bldg., South Bend, Ind. Phone 3-3171 ABP Officers President Ralph E. Jones ADVERTISING AGENCIES Treasurer James W. Taylor, Jr. Secretary James W. Taylor, Jr. Vice-President Lincoln J. Carter Director of Radio Lincoln J. Carter Radio Continuity Writers. Wm. D. Robertson, Betty Brugger Radio Accounts Placed — Kamm & Schel- linger Co. • Lamport, Fox & Company 825 J. M. S. Bldg., South Bend, Ind. Phone 3-2161 ANPA — PPA — ABP Officers President W. K. Lamport Vice-President H. W. Fox Secretary-Treasurer I. S. Dolk Vice-President C. F. Prell Director of Radio C. F. Prell • Arfoee Agency, Inc. Advertising Arts Bldg., Terre Haute, Ind. Phone C-5017 ANPA — PPA — ABP Officers President W. Rex Bell Treasurer W. W. Bell Secretary W. L. Smith Vice-President Duane Wanamaker Director of Radio Duane Wanamaker Radio Accounts Placed — Champagne Vel- vet Beer, Hulman & Co. IOWA The L. W. Ramsey Co. Union Bank Bldg., Davenport, Iowa Phone 3-1889 ANPA — PPA President L. W. Ramsey Secretary E. G. Naeckel Branch Office 230 N. Michigan Ave., Chicago, 111. Phone Franklin 6996 Vice-President F. L. Eason Director of Radio Fred Herendeen Radio Accounts Placed — F. W. Fitch Co. LOUISIANA Bauerlein, Inc. 1028 Hibernia Bldg., New Orleans, La. Phone Raymond 8601 ANPA — SNPA Officers President G. W. Bauerlein 719 ADVERTISING AGENCIES Treasurer G. W. Bauerlein Secretary S. Pane McGehee Vice-President H. S. McGehee Fitzgerald Advertising Agency, Inc. 202 Southern Bldg., 833 Howard Ave., New Orleans, La. Phone Raymond 5194 AAAA — ANPA — PPA — SNPA Officers President Joe L. Killeen Vice-President Leonard Gessner Secretary-Treasurer Roy M. Schwarz Vice-President Joseph H. Epstein Director of Radio Joe L. Killeen Assistant Directors Temple H. Black Radio Producers Temple H. Black Radio Continuity Writers. . .Roy M. Schwarz, Temple H. Black, Joe L. Killeen Radio Account Placed — Wesson Oil & Snowdrift Sales Co. MARYLAND I. A. Goldman & Company 100 N. Eutaw St., Baltimore, Md. Phone Plaza 357 ANPA Samson Advertising & Merchandising Service 400 Hearst Tower, Baltimore, Md. Phone Plaza 3637 PPA — ABP Officers Owner Samson Feldman • Frank D. Webb Advertising Company 10 W. Read St., Baltimore, Md. Phone Vernon 5671 ANPA — PPA — ABP — SNPA Officers President Frank D. Webb Treasurer Anna J. Coleman Director of Radio Mary Jane Durham Radio Accounts Placed — Eckels Ice Cream Co., Stahl Eidman Coffee Co., Lime Cola Sales Co. MASSACHUSETTS Badger & Browning 75 Federal St., Boston, Mass. Phone Liberty 3364 ANPA — ABP — PPA Officers President J. L. Badger Vice-President C. P. Parcher Treasurer F. S. Browning Affiliated Office Badger & Browning & Hersey 30 Rockefeller Plaza, New York, N. Y. Phone Circle 7-3720 Robert W. Hersey Tbe Joseph Katz Company 16 E. Mt. Vernon Place, Baltimore, Md. Phone Vernon 7094 AAAA — ANPA — PPA - ABP Officers President Joseph Katz Treasurer Charles M. Harrison Director of Radio J. C. Bridgwater Radio Producers J. C. Bridgwater, Edward Prager Radio Continuity Writers. . . J. C. Bridgwater, R. A. Smalley, George Lucas Branch Offices 247 Park Ave., New York, N. Y. Phone Wickersham 2-2740 Manager R. A. Smalley Radio Account Placed — American Oil Co. James Thomas Chiburg Company 216 Tremont St., Boston, Mass. Phone Hancock 7310 AAAA — ANPA — ABP Officers President J. T. Chirurg Treasurer K. A. Kendall Secretary K. A. Kendall Vice-President H. G. Sawyer • Harry M. Frost Co., Inc. 260 Tremont St., Boston, Mass. Phone Liberty 0813 ANPA — PPA Officers President Karl M. Frost Treasurer Harry M. Frost 720 Assistant Treasurer Edith G. Robinson Secretary Harvey P. Newcomb Vice-President Harry M. Frost Director of Radio Harvey P. Newcomb Radio Continuity Writers H. E. Bessom, V. B. Klefbeck, Daniel J. Ford, Jr., Philip G. Brady Radio Accounts Placed — Durkee Mower Co., Page & Shaw Candy, Cranberry Can- ners, Inc. Louis Glaser, Inc. 1111 Statler Bldg., Boston, Mass. Phone Liberty 6044 ANPA — PPA — ABP Officers President Louis Glaser Treasurer Louis Glaser Secretary Haskell Cohn Vice-President Victor Nelson Director of Radio Everett Doten Radio Continuity Writers Victor Nelson, Arthur Menadier, Selden Loring, Everett Doten Radio Accounts Placed — Edgar P. Lewis Co., United Farmers' Dairy Products, North- eastern Lab., Inc. • Ingalls Advertising 137 Newbury St., Boston, Mass. Phone Commonwealth 5767 ANPA — PPA — ABP Officers President Arthur W. Ingalls Treasurer Frederick S. Thompson Vice-President J. Raymond Miniter Director of Radio Sheldon M. Fisher • David Malkiel Advertising Agency 260 Tremont St., Boston, Mass. Phone Liberty 1421 ANPA — ABP Officers Owner David Malkiel Secretary Martha Brest Director of Radio Harry Lane Radio Continuity Writers... J. L. Michelson, Alfred Black, Martin Kadis • O'Malley Advertising & Selling Co. Globe Bldg., Boston, Mass. Phone Capitol 4345 ANPA — PPA — ABP — PRB Officers President Chas. J. O'Malley Treasurer Chas. J. O'Malley Secretary L. D. Jordan Vice-President L. J. O'Malley Director of Radio C. D. O'Malley Radio Account Placed — Stetson Shoe Co. ADVERTISING AGENCIES MICHIGAN Frank M. Meyers Company, Inc. Security National Tower, Battle Creek, Mich. Phone Battle Creek 6624 ANPA Officers President Frank M. Meyers Treasurer F. Willard Meyers Vice-President V. N. Meyers • Lee Anderson Advertising Company 8415 E. Jefferson Ave., Detroit, Mich. Phone Lenox 5000 ANPA — PPA — ABP Officers Chairman of Board Lee Anderson President Lee Anderson Treasurer M. J. Alef Secretary B. A. Carey Vice-President M. J. Alef Director of Radio Fred Barrett Radio Accounts Placed — Chrysler. • Brace Beemer, Inc. Radio Advertising 1216-18 Maccabees Bldg., Detroit, Mich. Phone Temple 1-1774 Officers President Brace Beemer Comptroller R. H. Edsall Secretary K. S. Carrick Vice-President B. B. O'Brecht Director of Radio Brace Beemer Assistant Directors. Russell Edsall, King Bard Radio Producers T. E. Campbell, Bromley House, R. J. Morris Radio Continuity Writers M. S. Spencer, Margaret Sweezey, A. W. Kruse Radio Accounts Placed — Diesel-Wemmer, Gilbert Co., Bernard-Swartz Corp., Chicago Institute of Diesel Engineering, Practical Diesel Training Co., Overhaul Products Co. • Brooke, Smith & French, Inc. 82 East Hancock Ave., Detroit, Mich. Phone Columbia 0860 AAAA — ANPA — PPA — ABP Officers Chairman of Board Charles W. Brooke President Willard S. French 721 ADVERTISING AGENCIES Treasurer Guy C. Smith Executive Vice-President, Secretary, Guy C. Smith Vice-Presidents H. H. Olmacher, Sturges Dorrance, J. G. Williams, Clarke C. Wilmot Director of Radio Lewis Amis Radio Account Placed — Hudson Motor Car Co. D. P. Brother & Co., Inc. General Motors Bldg., Detroit, Mich. Phone Trinity 2-8250 AAAA — ANPA — PPA Officers President D. P. Brother Secretary F. L. Vervake Treasurer & Radio Time Buyer, C. Georgi, Jr. Radio Account Placed — Oldsmobile Motor Co. • Campbell-Ewald Co. General Motors Bldg., Detroit, Mich. Phone Trinity 6200 AAAA — ANPA — ABP — PPA Officers Chairman of Board Henry T. Ewald President R. H. Crooker Vice-Pres. & Gen. Mgr W. W. Lewis Director of Radio J. H. Neebe Radio Time Buyer G. C. Packard Branch Offices 714 W. Olympic Blvd., Los Angeles, Calif. Phone Prospect 1275 Manager Steven S. Arnett 1700 Claus Spreckels Bldg., San Francisco, Calif. Phone Douglas 5670 Manager R. V. Dunne 543 Pittock Bldg., Portland, Ore. Phone Broadway 1441 Radio Accounts Placed — Chevrolet Motor Co. • The Electrograph Co. 3815 W. Fort St., Detroit, Mich. Phone Lafayette 3620 PPA — ABP Officers President M. S. Adams Treasurer J. P. Beatty Secretary J. B. Beatty Vice-President F. A. Prince Branch Office 1401 French Bldg., 551 5th Ave., N. Y. C. Phone MUrray Hill 2-1706 E. C. Denaple S. M. Epstein Co. Industrial Bank Bldg., Detroit, Mich. Phone Cadillac 7760 ANPA Officers President S. M. Epstein Secretary. . , ,JNT. R. Thai Vice-President. S. E. Lind Director of Radio Norman R. Thai • MacHanus, John & Adams, Inc. 12th and 14th Floors, Fisher Bldg. Detroit, Mich. Phone Trinity 2-8300 ANPA — PPA — ABP Officers Chairman of Board .W. A. P. John President .W. A, P. John Treasurer James R. Adams Secretary John R. MacManus Exec. _ Vice-President James R. Adams Vice-Presidents Harvey G. Luce, John R. McManus, Edward E. Rothman Director of Radio W. A. P. John Assistant Treasurer Leo A. Hillebrand Assistant Director Miss Sue Adams Branch Offices 111 Sutter Bldg., San Francisco, Calif. Phone Sutter 3797 R. P. Hurst 618 Petroleum Securities Bldg. Los Angeles, Calif. Phone Prospect 8291 Jack Hutchison Radio Accounts Placed — Pontiac Motor Co., Cadillac Motor Co., Tivoli Brewing Co., Boydell Paint & Varnish Co., Peters Cleaners & Dyers. • Martin, Inc. 1019 Fox Bldg., Detroit, Mich. Phone Randolph 6220 ANPA — PPA — ABP Officers President. Frank V. Martin Treasurer M. E. Wetterholt Secretary M. E. Wetterholt Vice-Presidents E. G. Frank, F. W. Atherton Director of Radio Messrs. Martin, Frank & Atherton Radio Continuity Writers E. G. Frank, E. A. Ramsay • Maxon, Inc. 2761 E. Jefferson Ave., Detroit, Mich. Phone Fitzroy 5710 ANPA — PPA Officers Chairman of Board Lou R. Maxon 722 President T. K. Quinn Vice-President Searle Hendee Treasurer W. J. O'Neil Radio Time Buyer H. G. Selby Branch Offices 570 Lexington Ave., New York, N. Y. Phone Eldorado 5-2930 Radio Director Robert C. Wilson, Jr. Heights-Rockefeller Bldg., Cleveland, 0. Phone Yellowstone 7774 Vice-President Ray Baker 919 N. Michigan Ave., Chicago, HI. Phone Delaware 3536 L. J. Sholty Radio Accounts Placed — General Electric Co.; H. J. Heinz Co. • The Fred >I. Randall Company 3314 Book Bldg., Detroit, Mich. Phone Cadillac 4662 Officers President R. G. Harris Treasurer H. Ross Mack Secretary Hal G. Trump Vice-President H. Ross Mack Director of Radio George B. Dow • Simons-Michelson Company Washington Blvd. Bldg., Detroit, Mich. Phone Cherry 3000 ANPA Officers Owners Leonard N. Simons, Lawrence J. Michelson General Manager Leon S. Wayburn Director of Radio Ivan Frankel Radio Continuity Writers ..... Ivan Frankel, Glenn Kyker Branch Offices 225 Fifth Ave., New York, N. Y. Phone Murray Hill 3-8077 Murray Hirsch 155 N. Clark St., Chicago, 111. Phone Dearborn 1928 J. R. Spiegel Rolfe C. Spinning, Inc. 5057 Woodward, Detroit, Mich. Phone Columbia 0531 ANPA — PPA — ABP Officers President Rolfe C. Spinning Treasurer E. Walker Secretary E. Walker Vice-President W. C. Dudgeon Director of Radio Paul H. Bruske Stockwell & Marcuse 1824 Natl. Bank Bldg., Detroit, Mich. Phone Cadillac 4484 Officers ADVERTISING AGENCIES Partners William H. Stockwell, Philip R. Marcuse Director of Radio William H. Stockwell Zimmer-Keller, Inc. 2210 Park Ave., Detroit, Mich. Phone Cadillac 9151 Officers President Walter F. Zimmer Treasurer Walter F. Zimmer Secretary H. R. Klein Vice-President R. E. Keller Director of Radio W. F. Zimmer Radio Continuity Writer R. E. Keller Radio Accounts Placed — Michigan Brewer's Association, Peoples Outfitting Co., Farmers' & Manufacturers' Beet Sugar Association. Stevens, Inc. 809 Assn. of Commerce Bldg. Grand Rapids, Mich. Phone 9-8175 ANPA — PPA — ABP Officers President Joe Stevens, Jr. Treasurer J. C. Stevens Secretary C. Lamse Vice-President John Stevens Director of Radio A. W. Erhardt Ogden Advertising 1217-1218 American Natl. Bank Bldg. Kalamazoo, Mich. Phone 4967 Officers President M. Dale Ogden Director of Radio Frank Pero Staake & Schoonmaker Co. 1515 American National Bank Kalamazoo, Mich. Phone 3-1403 PPA — ABP Officers Partners Paul C. Staake, Carl B. Schoonmaker Director of Radio U. H. Moss MINNESOTA Stewart-Taylor Company 326 W. Michigan St., Duluth, Minn. Phone Melrose 114 ABP Officers President M. I. Stewart 723 ADVERTISING AGENCIES Treasurer A. W. Taylor Secretary L. E. Marvin Vice-President A. W. Taylor Director of Radio L. E. Marvin Frizzell Advertising Agency, Inc. 1202 Plymouth Bldg., Minneapolis, Minn. Phone Main 1915 ANPA — SNPA Officers President F. L. Frizzell Treasurer Frederick L. Frizzell Secretary D. Moore Vice-President S. Frizzell Director of Radio F. L. Frizzell • Hutchinson Advertising Co. 1000 Hodgson Bldg., Minneapolis, Minn. Phone Atlantic 5238 Officers Chairman of Board A. Dollenmayer President Merrill Hutchinson Treasurer Merrill Hutchinson Secretary J. V. Pidgeon Vice-Presidents H. K. Painter, J. M. Bridge, H. R. Stevenson Director of Radio H. K. Painter Radio Continuity Writers... H. R. Stevenson, Tod Williams, Rebekah Kenney Radio Account Placed — Pillsbury Flour Mills Co. • Knox Reeves Advertising, Inc. 307 South Fourth Ave., Minneapolis, Minn. Phone Bridgeport 4291 ANPA Officers President & Treasurer Wayne Hunt Vice-Presidents J. A. Sarles, Helen A. Brown Radio Director Brad Robinson Radio Account Placed — General Mills, [nc. • Mitchell Advertising Agency Inc. 303 Essex Bldg., Minneapolis, Minn. Phone Main 5387 A AAA — ANPA — PPA — ABP Officers President J. H. Mitchell Treasurer J. H. Mitchell Secretary R. W. Foulke Vice-President E. W. Sann David, Inc., Advertising Agency W-3173 First National Bank Bldg. St. Paul, Minn. Phone Garfield 3872 ANPA — PPA Officers President Quentin J. David Treasurer Quentin J. David Secretary Roger H. David Vice-President John C. Fabbrini Director of Radio Angeline Clement • Luther Weaver & Associates 200 Globe Bldg., St. Paul, Minn. Phone Cedar 3777 Officers President Luther Weaver Director of Radio Mar jorie Peterson Assistant Directors Florian J. Schleck, Edward Megroth Radio Accounts Placed — W. A. Miller, Inc., Minneapolis Fed. Savings and Loan Ass'n, F. C. Hayer Co., Northern Pacific Railroad, Twin Cities Optometrists. Ferry-Hanly Company 3200 Fidelity Bldg., Kansas City, Mo. Phone Harrison 4890 AAAA — ANPA — PPA — ABP Officers President C. P. Luther Treasurer O. P. Luther Secretary O. P. Luther Vice-President. H. M. Montgomery (N.Y.C.), Stewart L. Mims (N.Y.C.), Bruce B. Brewer (Kansas City), Matthew G. Pierce (Chicago), A. B. Taylor (Chi- cago) Branch Offices 500 Fifth Ave., New York City Phone Longacre 5-5000 Manager H. M. Montgomery 111 W. Monroe St., Chicago, 111. Phone Central 8333 Manager Chas. L. Collette R. J. Potts and Co. 101 West 11th St., Kansas City, Mo. Phone Victor 4433 ANPA — PPA — ABP Officers President R. J. Potts Secretary and Treasurer. . .Miss Jerry McKee Vice-President J. B. Woodbury Assistant Directors D. B. Mindlin, E. A. Warner, Frank F. B. Houston, Harvey D. Pearman 724 The Potts Turnbull Company 10th Floor, Carbide & Carbon Bldg. Kansas City, Mo. Phone Victor 9400 ANPA — PPA Officers President W. J. Krebs V-P.-Production Mgr D. E. Dexter Secretary G. F. Magill Treasurer E. T. Chester Time Buyer B. G. Wasser • D'Arcy Advertising Company Missouri Pacific Bldg., St. Louis, Mo. Phone Central 6700 AAAA — ANPA — PPA — ABP — PRB — SAAA — SNPA Officers President W. C. D'Arcy Treasurer C. C. Pangman Secretary C. C. Pangman Vice-President J. F. Oberwinder Branch Offices 515 Madison Ave., New York City Phone Eldorado 5-3765 Vice-President in Charge of Radio F. W. Coste Radio Continuity Writer J. H. Kinsella Terminal Bldg., Cleveland, Ohio Phone Cherry 0158 J. Y. Brown, Jr., H. M. Cooper P. O. Box 1734, Atlanta, Ga. Phone Hemlock 7608 W. Pflueger Radio Accounts Placed — Coca-Cola Co. ADVERTISING AGENCIES Radio Accounts Placed — Pet Milk Co., Ralston Purina Co., Falstaff Brewing Corp., Independent Packing Co., L. & N. Rwy., Brown Shoe Co. • Kelly, Stuhlman & Zahrndt, Inc. 1204 Mart Bldg., St. Louis, Mo. Phone Garfield 0777 Officers President C. F. Kelly, Jr. Vice-Pres. and Treasurer. . . .W. W. Zahrndt Vice-Pres. and Secretary C. F. Stuhlman Vice-President V. A. Kelly Director of Radio C. F. Kelly, Jr. Assistant Director W. W. Zahrndt Radio Producers C. F. Kelly, Jr., V. A. Kelly Radio Continuity Writers. . . .C. F. Kelly, Jr., V. A. Kelly, C. F. Stuhlman Radio Accounts Placed — Central Shoe Company, Lutheran Laymen's League, Pine Balm Co. Ralph Moore Inc. 208 North Broadway, St. Louis, Mo. Phone Chestnut 8728 ANPA — PPA Officers President Ralph Moore Treasurer I. M. Waltrip Secretary I. M. Waltrip Vice-President Marcia Moore Director of Radio Ralph Moore Gardner Advertising Co. Mart Bldg., St. Louis, Mo. Phone Garfield 2915 AAAA Officers Chairman of Board H. S. Gardner President E. G. Marshutz Treasurer E. R. Gardner Secretary E. R. Gardner Vice-President Mrs. E. P. Proetz Director of Radio C. E. Claggett (St. Louis Director) Radio Producer Melvin Wamboldt Radio Continuity Writers. Melvin Wamboldt, Jack Holden Branch Offices 9 Rockefeller Plaza, New York, N. Y. Phone Columbus 5-2000 Vice-President in Charge of Radio, Roland Martini 1419 Heyburn Bldg., Louisville, Ky. Phone Jackson 5328 Ross-Gould Co. 10th & Olive, St. Louis, Mo. Phone CEntral 1646 ANPA — ABP Officers President H. O.* Ross Treasurer H. M. Ross Secretary and Vice-Pres.. . .Walter K. Eckles Vice-President Harry Meyer Radio Account Placed — Absorene Mfg. Co. • Shaffer Brennan Advertising Co. 4 North Eighth St., St. Louis, Mo. Phone Main 2579 ANPA — ABP Officers Partners T. D. Shaffer and Sam B. Margulis Radio Producers, Sam B. Margulis, R. C. Strieker Radio Continuity Writer L. Seelig 725 ADVERTISING AGENCIES Radio Accounts Placed — Benton County Nursery, Brigham Oil Burner Co., Hauck Bakery Co., Geo. Rushton Baking Co., Lawrence Baking Co., Liberty Baking Co., Midland Baking Co., Pauls' Bread Co., Peter Pan Bakeries, Purity Ann Baking Co. MONTANA Gail-Billings Advertising 235-6 Stapleton Bldg., Box 1315, Billings, Mont. Phone 4534 Officers President W. W. Gail NEW JERSEY Advertising Associates 850 Broad St., Newark, N. J. Phone Market 3-0007 Officers Proprietor J. M. Kesslinger Director of Radio J. M. Kesslinger Gans Advertising Agency 810 Broad St., Newark, N. J. Phone Market 2-5680 ANPA — ABP — SNPA A. W. Lewi n Co. Inc. National Newark Bldg., Newark, N. J. Phone Mitchell 2-7244 ANPA — PPA — ABP Officers President A. W. Lewin Chas. Dallas Reach Co. 58 Park Place, Newark, N. J. Phone Market 3-5100 AAA A — ANPA — PPA — ABP Officers President Chas. Dallas Reach Treasurer E. M. Reach Vice-President Howard E. Sands Director of Radio Chas. Dallas Reach Branch Office Syracuse, N. Y Phone Syracuse 3-3136 Manager Howard E. Sands Radio Account Placed — Admiracion Lab- oratories, Inc. George Wilfred Wright 40 Clinton St., Newark, N. J. Phone Market 3-0982 ABP The Rickard Advertising Agency Inc. Trenton Trust Bldg., Trenton, N. J. Phone 6467 Officers President G. A. Rickard Treasurer M. E. Rickard Secretary M. E. Rickard Director of Radio M. E. Rickard NEW YORK STATE Ellis Advertising Co. 3053-3057 Main St., Buffalo, N. Y. Phone University 4591-4592 ABP Officers Partners Rhoda Ellis, Michael F. Ellis, Jerome R. Ellis Account Executive Henry Weil Account Executive James Ward Accountant Harry Schaefer Radio Continuity Writer Jerry Harris Branch Office Toronto, Canada, 465 Bay St. Phone Adelaide 6101 J. W. Cliner, Abbey Muter • Rowman & Block, Inc. 834 Rand Bldg., Buffalo, N. Y. Phone Washington 0137 Officers President. A. A. Bowman Treasurer N. J. Block Finley H. Greene Advertising Agency 360 Delaware Ave., Buffalo, N. Y. Phone Washington 3371 ANPA — PPA Officers Owner Finley H. Greene Radio Accounts Placed — Crystal Beach Transit Co., Donner-Hanna Coke Corp., Ital- ian & French Wine Co., Niagara Region Assn., Niagara Racing Assn., Buffalo Flower Producers Assn. 726 The Moss Chase Co. 425 Franklin St., Buffalo, N. Y. Phone Grant 8614 ANPA — PPA — ABP Officers President E. J. Felt Treasurer W. A. Homelmann Vice-President J. Jay Fuller • Hughes. Wolff & Co., Inc. 328 E. Main St., Rochester, N. Y. Phone Stone 2080 ANPA — PPA — ABP — PRB — SAAA SNPA Officers President Frederick A. Hughes Treasurer Frederick A. Hughes Secretary John P. McCarthy Vice-President John B. Hartnett Director of Radio Frederick A. Hughes Radio Continuity Writer. . . . A. N. Hartshorn Radio Accounts Placed — Good Luck Food Co., Inc., White Magic Cleanser Corp., American Brewing Co., E. Griffiths Hughes, Inc., Kemp & Lane, Inc. • II utehins Advertising Company, Ine. Cutler Bldg., Rochester, N. Y. Phone Main 3528 AA AA — ANPA — PPA — ABP Officers President M. S. Hutchins Treasurer F. I. Hutchins Secretary F. R. Hutchins Vice-President F. A. Hutchins Director of Radio F. A. Hutchins Branch Office 330 Bay St., Toronto, Ont. Phone Waverly 5311 Manager John Bennett Radio Account Placed — Philco Radio and Television Corp. • Leighton & Nelson 243 State St., Schenectady, N. Y. Phone 6-4202 Officers Partners Winslow P. Leighton and George R. Nelson Director of Radio Robert S. Cragin Radio Producers W. P, Leighton, G. R. Nelson, R. S. Cragin, E. F. Flynn Radio Continuity Writers R. S. Cragin, G. R. Nelson, E. F. Flynn, Sylvia Klars- feld Radio Account Placed — Hudson Coal Co. ADVERTISING AGENCIES NEBRASKA Bozell & Jacobs Ine. 510 Electric Bldg., Omaha, Neb. Phone Jackson 2261 ANPA Officers President Leo B. Bozell Treasurer Leo B. Bozell Secretary Morris E. Jacobs Executive Vice-President. . .Morris E. Jacobs Director of Radio F. C. Miller Vice-President and General Manager F. C. Miller Assistant Director Stuart Potter Radio Continuity Writer. . .Randall Packard Branch Offices Room 957—122 So. Michigan Ave., Chicago Phone Wabash 1546 V-P. and Gen. Mgr Nathan E. Jacobs Director of Radio Edward Roache 411 Traction Terminal Bldg. Indianapolis, Ind. Phone Lincoln 6326 V.-P. and Gen. Mgr Ernie Lundgren Director of Radio Richard Reed 717 Mason Bldg., Houston, Tex. Phone Fairfax 4106 General Manager D. C. Schnabel 5265 Hohman Ave., Hammond, Ind. Phone Hammond 5200 Donald D. Hoover Radio Accounts Placed — (No national ac- counts, all radio is of spot or local character for some fifteen accounts) . OHIO Robert Acomb, Ine. 311 Sycamore, Cincinnati Phone Main 3913 Officers President Robert Acomb Treasurer Robert Acomb Secretary C. Gordon Walker Vice-President Herbert Ostendorp Director of Radio Robert Acomb 727 ADVERTISING AGENCIES The Ralph H. Jones Company Carew Tower, Cincinnati, Ohio Phone Main 3351 AAAA — ANPA — PPA Officers Chairman of Board Ralph H. Jones Director of Radio C. M. Robertson, Jr. Assistant Director C. J. Coward Radio Producer Edward Obrist Radio Continuity Writer George Sparling Branch Office 400 Madison Ave., New York City Phone PLaza 3-0100 Radio Accounts Placed — The Drackett Co., Kroger Grocery & Baking Co. • Key Advertising Co. 505 Walnut St., Cincinnati, Ohio Phone Main 1164 ANPA — PPA — ABP Officers President S. R. Glueck Treasurer S. R. Glueck Secretary E. J. Diester Vice-President N. P. Glueck Director of Radio L. M. Sive Radio Account Placed — Midwest Radio Corp. • The Bayless-Kerr Co. 1164 Hanna Bldg., Cleveland, O. Phone Main 0917 ANPA— PPA— ABP Officers President W. N. Bayless Vice-President R. S. Rimanocgy Treasurer H. D. Kerr Secretary W. Butcher Director of Radio Neville Bayless Fuller & Smith & Ross9 Inc. 1501 Euclid Ave., Cleveland, O. Phone Cherry 6700 AAAA — ANPA — PPA — ABP Officers President A. L. Billingsley Secretary & Treasurer. . .C. C. Reidenbaugh Radio Time Buyer W. J. Staab Radio Account Placed — American Can Co. Griswold-Eshleman Company 2700 Terminal Tower, Cleveland, 0. Phone Main 7626 AAAA Officers President Chas, L. Eshleman Treasurer .John F. Davis Secretary S. A. Lawis Vice-President K. W. Akers Director of Radio E. R. Preble Assistant Directors J. T. Dickson Radio Accounts Placed — The Pocahontas Oil Corp., Hickok Oil Corp., Cleveland Rail- way Co., Union Metal Co. The Huhhell Advertising Agency, Inc. 1227 Prospect Ave., Cleveland, O. Phone Cherry 0212 PPA — ABP Officers President Frank Hubbell Treasurer Frank Hubbell Secretary V. I. Wallace Vice-President R. F. Moore Director of Radio Frank Hubbell Radio Continuity Writer I. M. Adams Lang. Fisher and Kirk. Inc. 1205 Swetland Bldg., Cleveland, Ohio Phone Main 6579 Officers President H. Jack Lang Treasurer H. Jack Lang Secretary Alvin B. Fisher Vice-Presidents Alvin B. Fisher, Fred P. Stashower Radio Producers Alvin B. Fisher, Fred P. Stashower, H. Jack Lang Radio Continuity Writers . . . Alvin B. Fisher, Fred P. Stashower, H. Jack Lang • Meldrum and Few-smith. Inc. Leader Building, Cleveland, Ohio Phone Cherry 4505 ANPA — PPA — ABP Officers President Barclay Meldrum Treasurer Joseph Fewsmith Secretary Richard Douglas Vice-President Joseph Fewsmith Director of Radio R. G. Simmons Branch Office 2325 Madison Ave., Toledo, Ohio Phone Adams 5235 Vice-President Stanwood A. Morrill Radio Accounts Placed — Republic Steel Corp., American Washing Machine Assn., Eaton Manufacturing Co., Willard Storage Battery Co., The Glidden Co. • Ohio Advertising Agency 1740 East 12th St., Cleveland, Ohio Phone Prospect 7177 PPA — ABP 728 Officers President S. L. Abrams Treasurer S. L. Abrams Secretary N. L. Ganger Vice-President Clay Herrick, Jr. Director of Radio S. L. Abrams Assistant Director Clay Herrick, Jr. Radio Continuity Writers Sam Raskyn, Clay Herrick, Jr. • The Powers-House Company 522 Terminal Tower, Cleveland, Ohio Phone Main 9090 Officers President Marsh K. Powers Vice-President John Anderson, Jr. Director of Radio John Anderson, Jr. Sweeney & James Co. 1501 Euclid Ave., Cleveland, Ohio Phone Main 7142 ANPA — PPA — ABP Officers President John F. Sweeney Vice-President Frank G. James Director of Radio Frank G. James Radio Account Placed — Firestone Tire & Rubber Co. Byer & Bowman, Inc. Columbus, Ohio Phone Main 3276 ANPA President . Herbert Byer Treasurer Gus K. Bowman Secretary Gus K. Bowman Vice-President Joel M. Burghalter Director of Radio Joel M. Burghalter Radio Account Placed — Ohio Oil Co. • United States Advertising Corp. Home Bank Bldg., Toledo, Ohio Phone Main 8205 AAAA — ANPA — PPA — ABP Officers Chairman of Board Ward Canaday President Ward M. Canaday Treasurer Ward Canaday Secretary Geo. W. Ritter Vice-President Edw. R. Wade Director of Radio Walter Brooks Branch Offices 612 N. Michigan Ave., Chicago, 111. Vice-President James Ewell Radio Accounts Placed — Owens-Illinois Glass Co., Glass Container Association, Willys Overland Motors, Inc. ADVERTISING AGENCIES Wendt Advertising Agency Spitzer Bldg., Toledo, Ohio Phone Adams 4713 Officers President Harold F. Wendt Treasurer Marie F. Wendt Director of Radio H. F. Wendt Radio Accounts Placed — Howard C. Baker Co., Athletic Supply Co., Gallagher Cleaners. National Classified Advertis- ing Agency 705 Home Savings & Loan Bldg. P. O. Box 990 and 1049, Youngstown, O. Phone 66364 Officers President Leo J. Nurrenbrock Treasurer A. Buschagen Secretary H. A. Leonard Director of Radio Leo J. Nurrenbrock Assistant Directors H. A. Leonard, Phyllis Long. Radio Producer A. Buschagen Radio Continuity Writers Phyllis Long, Mrs. Leo Nurrenbrock. Radio Account Placed — Refrigeration and Air Conditioning Training Corp. OKLAHOMA Stanley J. Ehlinger Advertising, Inc. 421 West Sixth Street, Tulsa, Okla. Phone 4-2628 ABP — SNPA Officers President Stanley J. Ehlinger Treasurer Helen McCray Secretary Helen McCray Vice-President Joe N. Shidler Director of Radio Stanley J. Ehlinger Radio Accounts Placed — Barnsdall Corp., Missouri, Kansas, Texas Railroad Co. • Rogers Gano & Gibbons, Inc. 628 National Bank of Tulsa Bldg., Tulsa, Okla. Phone 2-2222 PPA— SNPA Officers President Richard C. Gano Secretary Victor Shenk Vice-President J. Burr Gibbons Radio Continuity Writers. .. .J. C. Bachrodt, J. Burr Gibbons. 729 ADVERTISING AGENCIES Branch Office 75 Wacker Drive, Chicago, 111. Phone Franklin 4883 Vice-President J. C. Bachrodt Radio Account Placed — Kerr Glass Co. • Watts, Payne Advertising, Inc. 205 South Cheyenne Ave., Tulsa, Okla. Phone 3-8108 Officers President Don Watts Treasurer Oscar Payne Secretary M. Pauline Randall Radio Accounts Placed — Dixie Laborator- ies, Hotel Tulsa, Tulsa City Lines, State Federal Savings & Loan Ass'n. OREGON Adolph L. Bloch Advertising Agency 108 N. W. 9th Ave., Portland, Oregon Phone Broadway 5664 ANPA Officers President. Adolph L. Bloch Director of Radio Bob Hargreaves • Botsford, Constantine & Gardner 115 SW 4th, Portland, Oregon Phone Atwater 9541 AAAA — ANPA — PPA — ABP Officers President David M. Botsford Treasurer Merle W. Manly Secretary Frankie Coykendall Vice-Presidents C. P. Constantine, Stanley G. Swanberg, John H. Weiser, Bay Andrews, Frankie Coykendall, Merle W. Manly. Branch Offices 814 2nd Ave. Bldg., Seattle, Wash. Phone Elliott 3523 Vice-President C. P. Constantine 350 Russ Bldg., San Francisco, Cal. Phone Exbrook 7565 Vice-President Stanley G. Swanberg 323 Petroleum Securities Bldg., Los Angeles, Cal. Phone Prospect 0206 Vice-President John H. Weiser MacWilkins & Cole, Inc. 544 Mead Bldg., Portland, Oregon Phone Broadway 6401 AAAA — ABP Officers President Mac Wilkins, Treasurer A. E. Cole Secretary G. E. Connor Vice-President c A. E. Cole Director of Radio Showalter Lynch Assistant Director Billy Sandiford Radio Continuity Writers .Jean Geiter, James Tremont Wyatt. Branch Office 1012 Lloyd Bldg., Seattle, Wash. Phone Elliott 0855 Manager George Weber Radio Accounts Placed — Montag Stove & Furnace Works, Fahey-Brockman Co., Port- land Federal Savings & Loan Ass'n, Com- munity Credit Co., U. S. Bakery Co., M. W. Shipley Co., (Closset & Devers). • Roseoc W. Segar, Advertising Since 1911 2125 N. E. 48th Ave., Portland, Oregon Phone Trinity 3445 Officers President, Owner, Mgr R. W. Segar Treasurer D. D. Segar Secretary D. Thompson Director of Radio R. W. Segar Radio Continuity Writer M. Dosch PENNSYLVANIA The Aitkin-Kynett Co. 1400 South Penn Square, Philadelphia, Pa. Phone Rittenhouse 7810 AAAA Officers Partners H. H. Kynett, A. King Aitkin and Martin E. Goldman. Director of Radio H. H. Kynett Assistant Director Kenneth Burton Radio Accounts Placed — Consolidated Cigar Corp., Lehigh Navigation Coal Co., Sylvania Products Co., Ocean Steamship Co. of Savannah, Freshman Co., Stephano Brothers, Thermoid Rubber Co., Seebasco Corp., Keystone Macaroni Mfg. Co. F. Wallis Armstrong Co. (As of March 1, Agency Will Be Known as Ward Wheelock Co.) F. Wallis Armstrong Bldg., 16th and Locust Sts., Philadelphia, Pa. Phone Pennypacker 8086 ANPA — PPA 730 Officers President F. Wallis Armstrong Treasurer F. Wallis Armstrong Secretary H. R. Doak Vice-Presidents L. Ward Wheelock, Jr., William G. Baer Director of Radio F. G. Ibbett Branch Offices Equitable Building (307) Vine and Hollywood Blvd., Hollywood, Cal. Phone Hillside 0191 Miss Diana Bourbon Radio Account Placed — Campbell Soup Co. • X. W. Ayer & Son, Inc. West Washington Square, Philadelphia, Pa. Phone Lombard 0100 ANPA — PPA — ABP Officers President H. A. Batten Executive Vice-Presidents. .. .Gerold Lauck, Clarence Jordan Director of Plans & Station Relations C. Halstead Cottington Radio Time Buyers Frank Coulter, Thomas McDermott Branch Offices 500 Fifth Ave., New York, N. Y. Phone Chickering 4-5600 Executive Vice-Pres Edward R. Dunning Director of Radio Program Creation and Production H. L. McClinton Statler Office Bldg., Boston, Mass. Phone Hubbard 4970 E. Craig Greiner 135 S. LaSalle St., Chicago, 111. Phone Randolph 3456 Sterling E. Peacock 235 Montgomery St., San Francisco, Calif. Phone Sutter 2534 Carl J. Eastman Penobscot Bldg., Detroit, Mich. Phone Randolph 3800 Frank L. Scott, Jr. 80 Richmond St. West, Toronto, Canada Phone Adelaide 6156 John F. Graydon Sun Life Bldg., Montreal, Canada Phone Plateau 6886 Author G. White Trafalgar Square, London, England Douglas Meldrum Radio Accounts Placed — American Rolling Mill Co.; Kellogg Co.; International Silver Co.; Atlantic Refining Co.; Kirkman Soap; Ford Motor Co.; J. B. Ford Co. Charles Blum Advertising Corporation 1120 Spruce St., Philadelphia, Pa. Phone Pennypacker 4424 AAAA — ANPA — PPA — ABP ADVERTISING AGENCIES Officers President , Charles Blum Treasurer Edward A. McCay Vice-President Edward A. McCay Director of Radio Charles Blum Radio Producer Charles Blum Radio Continuity Writers Charles Blum, Walter W. Michener. Radio Accounts Placed — Fritz & LaRue, Inc., Ozo Mist, Inc. • The Clements Company, Inc. 1601 Chestnut St., Philadelphia, Pa. Phone Rittenhouse 0236 ANPA — PPA Officers President I. W. Clements Treasurer I. W. Clements Secretary E. D. Masterman Vice-President R. W. Bugbee Director of Radio Alice Clements Radio Producers Alice Clements, Robert Smith, Betty Jordan Radio Account Placed — Modern Food Process Co. • Hansell-Zook, Inc. 323 Land Title Bldg., Philadelphia, Pa. Phone Rittenhouse 6131 Officers President S. F. Hansell Treasurer W. H. Dunwoody Zook Secretary W. H. D. Zook Director of Radio Charles A. Adami Assistant Directors Albert G. Bauer, Harry Bontemps. Radio Producer I. Isenberg • W. S. Hill Company 323 Fourth Ave., Pittsburgh, Pa. Phone Court 0240 ANPA — PPA — ABP Officers President Vinton H. McClure Treasurer Geo. B. Kerr Secretary Geo. B. Kerr Vice-President Allen F. Heinecke Director of Radio Allen K. Shenk Radio Account Placed — The Climalene Co. • Walker & Downing Oliver Bldg., Pittsburgh, Pa. Phone Grant 1900 ANPA — ABP — PPA Officers President William S. Walker V-P.-Treasurer Harold S. Downing Secretary Myrtle Miller Radio Account Placed — Allegheny Steel Co. 731 ADVERTISING AGENCIES RHODE ISLAND Livermore & Knight Agency, Inc. 42 Pone St., Providence, R. I. Phone Gaspee 6111 ANPA — PPA — ABP Officers President Howard Knight Treasurer W. R. Wing Secretary M. L. Shortell Vice-President Arthur L. Dean Director of Radio Arthur L. Dean Branch Office 131 Clarendon St., Boston, Mass. Phone Kenmore 4324 Manager Irving E. Blaine TENNESSEE Merrill Krenier, Inc. 1711 Exchange Bldg., Memphis, Tenn. Phone 5-4343 SNPA Officers President Merrill Kremer V-P.-Space Buyer Francis Howard, Jr. Radio Department Homer D. Gentry C. P. Clark* Inc. Nashville, Tenn. Phone 7-6602 AAA A — ANPA — PPA — ABP — PRB — SNPA Officers President C. P. Clark Treasurer D. G. Goodwin Vice-President H. Armstrong Director of Radio C. P. Clark Radio Producers. . .H. Lupton, W. Brandon Radio Continuity Writers B. T. Gregory, W. Brandon. Radio Accounts Placed — Standard Candy Co., National Optical Co., General Shoe Co. TEXAS Crook Advertising Agency 711 S'western Life Bldg., Dallas, Tex. Phone 2-2076 A AAA — ANPA — PPA — ABP — SNPA Officers President W. W. Crook Treasurer Irene Bert Director of Radio Dale Drake Radio Producer Dale Drake Radio Accounts Placed — Interstate Cotton Oil Refg. Co., Coca-Cola Bottling Companies of Texas, Walkers Austex Chile Co. • Oicklow Advertising Agency Thomas Bldg., Dallas, Texas Phone 2-8295 Officers President J. S. Dicklow Secretary-Treasurer Irene Scott Dicklow Director of Radio Irene Scott Dicklow Assistant Director Annabel Hoy t Radio Accounts Placed — Magnolia Seed Company, G. E. Appliance Company, Con- necticut Mutual Life Co. • Rogers & Smith 714 Wholesale Merchants Bldg., Dallas, Tex. Phone 7-1477 SAAA Officers Owner Herbert A. Rogers Director of Radio Connie Joan Connor Radio Producer Howard N. Smith Radio Continuity Writer . Connie Joan Connor Radio Accounts Placed — Naughton Farms, Horse & Mule Assoc, of America, American Pad & Textile Co. • Tracy-Locke-Dawson Inc. 1921 Elm St., Dallas, Texas Phone 7-8655 AAAA — ANPA — PPA — ABP— PRB — SAAA — SNPA Officers President Shelley Tracy Treasurer-Secretary Howell H. Robins Vice-Presidents Raymond P. Locke, Joe M. Dawson, V. M. Wallace. Director of Radio J. J. Jeffries Radio Producers Raymond P. Locke, Joe M. Dawson, James A. McPhail. Radio Continuity Writers J. J. Jeffries, Glenn Addington, Ishmael Grant, Grace Spaulding, Eddie Dunn. Branch Office 22 East 40th Street, New York, N. Y. Manager George Mitten Radio Accounts Placed — Dr. Pepper Co., Imperial Sugar Co., Continental Oil Co. M ilhof f & White El Paso, Texas. Phone Main 4500 SAAA Officers Partners. W. T. Mithoff and Dan T. White, Jr. Director of Radio Gerald F. Perry 732 Jay H. Skinner Advertising Agency 805 Sterling Bldg., Houston, Texas Phone Capitol 6278 SAAA Officers President Jay H. Skinner Treasurer D. Williams Vice-President Herman A. Engel Director of Radio Francis Gilbert • Steele Advertising Agency, Inc. 714 M. & M. Bldg., Houston, Texas Phone Preston 9997 Officers President H. Wirt Steele Treasurer Clarence Payne Secretary E. N. Steele Vice-President Clarence Payne Director of Radio M. F. Hill Assistant Director E. N. Steele Radio Producers Stafford Kiethly, McKinley (Dusty) Rhodes Radio Continuity Writers H. W. Steele, K. A. Millican, Eva Mayo Hamil Radio Accounts Placed — Duncan Coffee Co., Forest Park Cemetery. • Payne Advertising Agency Smith- Young Tower, San Antonio, Texas Phone Garfield 6371 SAAA Officers President J. B. Payne Treasurer Eleanor Payne Secretary Mary Schmick Account Executive Fred Winers ADVERTISING AGENCIES VERMONT Hays Advertising Agency Burlington, Vt. Phone 852 ANPA — PPA — ABP Officers President W. A. Myers Treasurer W. A. Myers Secretary A. E. Hawkins Director of Radio N. H. Myers • Earl €• Noyes Advertising Agency 129 State Street, Rutland, Vt. Phone 56 Officers President Earl C. Noyes Treasurer C. E. Emmke Radio Dept Al Taylor, Gladys Miller, F. S. Webster. VIRGINIA The Ralph L. Dombrower Co.. Inc. Dombrower Bldg., Richmond, Va. Phone 3-1113 AAAA — ANPA — PPA — ABP — PRB — SAAA — SNPA Officers President Ralph L. Dombrower Treasurer Ralph L. Dombrower Secretary L. A. Andrews Vice-President M. L. Wallerstein Director of Radio H. D. Britt Branch Office Woodward Bldg. Washington, D. C. Phone District 5180 Manager Philip Rosenfeld Houck & Company Shenandoah Life Insurance Bldg. Roanoke, Va. Phone 2-3411 ANPA — PPA — ABP — SNPA Officers President C. B. Houck Secretary Mrs. Kathryn H. Ferguson Time Buyer C. B. Houck Radio Dept Norman Frankel WASHINGTON Strang & Prosser Advertising Agency Smith Tower, Seattle, Wash. Phone Elliott 1322 AAAA — ANPA — PPA Officers Owner W. T. Prosser Radio Producers Wade Thompson Radio Continuity Writer. . .Wade Thompson Radio Account Placed — Chicago Engineer- ing Works. Syverson-Kelley, Inc. 608 Mohawk Bldg., Spokane, Wash. Phone Main 4311 AAAA — ANPA Officers President A. H. Syverson Treasurer Raymond P. Kelley Secretary Raymond P. Kelley Vice-President H. A. Brassard Director of Radio H. A. Brassard 733 ADVERTISING AGENCIES The Condon Company Inc. Washington Bldg., Tacoma, Wash. Phone Main 3483 Officers President John Condon Treasurer E. L. Jardeen Secretary E. L. Jardeen Vice-President W. K. Melton Director of Radio W. R. Melton Radio Producer ..... W. R. Melton Radio Continuity Writers ..... W. R. Melton E. L. Jardeen, M. Steere. WISCONSIN The Cramer-Krasselt Co. 733 No. Van Buren St., Milwaukee, Wis. Phone Daly 3500 AAAA — ANPA — PPA — SNPA Officers President A. W. Seiler Treasurer „~. . . . . . . .W. A. Krasselt Secretary C. T. McElroy Vice-President . . . .W. A. Krasselt Director of Radio J. E. Giebish Radio Producer Sandra Michael Radio Continuity Writer .... Sandra Michael Branch Offices 1514 Borden Bldg., New York, N. Y. Phone Murray Hill 2-3479 E. Callahan 777 Penobscot Bldg., Detroit, Mich. Phone Cadillac 6012 N. D. Craighead 321 C. of C. Bldg., Los Angeles, Cal. Phone Prospect 0760 J. H. Stumberg Radio Accounts Placed — Maybelline Co., Sterling Products, Inc., Gillette Rubber Co., Norge Corp. • Hoffman & York 606 Century Bldg., Milwaukee, Wis. Phone Daly 6510 PPA — ABP Officers Senior Partner Harry G. Hoffman Managing Partner Wilford York Director of Radio H. L. Peck Radio Continuity Writer Howard L. Peck Radio Accounts Placed — The Justrite Co., The Prime Mfg. Co., J. H. Fagan Co., Meier Ice Cream Co., Milwaukee Gas Light Co., National Flower & Garden Show, Mil- waukee Real Estate Board. CANADA TORONTO Associated Broadcasting Co. Hermant Bldg., Toronto, Ont., Canada Phone Elgin 3345 Officers President E. A. Byworth Vice-President , . . j . . , .M. Maxwell Vice-President D. H. Copeland Sales Manager J. C. Tobin Traffic Manager F. Helson Program Director . S. Francis Script Director D, Hughes Recording Engineer A. S. Toby Branch Office Crescent Bldg., Montreal, Que., Canada Phone Belair 3325 Officers Vice-President in Charge M. Maxwell Traffic Manager H. W. Corrigan Script Director B. J. Cossman French Program Director. ..... .E. Boisvert • The James Fisher Company, Limited 204 Richmond St. West, Toronto, Can. Phone Adelaide 4426 Officers President James Fisher Treasurer. Mrs. C. M. Robertson Secretary W. R. Johnston Vice-President W. H. Bowman Director of Radio W. R. Johnston Branch Offices Confederation Bldg., Montreal, Can. Phone Lancaster 1205 Manager H. V. Petersen WINDSOR Walsh Advertising Company Limited Guaranty Trust Bldg., Windsor, Can. Phone 3-2416 ANPA Officers President Thos. E. Walsh Treasurer E. Wilkins Secretary .E. Wilkins Vice-President W. R. Woolatt Director of Radio W. A. McGuire Radio Producer... . ...C. B. Stenning Radio Continuity Writer.... C. M. Freeman Branch Office Victory Bldg., Toronto, Can. Phone Adelaide 3055 Manager R. E. S. Greene 734 RADIO RESEARCH A -list -of major radio research organizations are furnished herewith. All have national representation, but in most in- stances, at the request of the companies themselves, only the main office is given. Many of these firms were pioneers in the field of radio research. American Institute of Public Opinion 110 East 42 St., New York, N. Y. Phone CAledonia 5-7865 Director Dr. George H. Gallup Associate Director. .Dr. Claude E. Robinson Crossley, Inc. 330 West 42 St., New York, N. Y. Phone BRyant 9-5462 President Archibald M. Crossley American Marketing Association 485 Madison Ave., New York, N. Y. Phone WIckersham 2-2000 Treasurer Jorn J. Karol Facts, Inc. 420 Lexington Ave., New York, N. Y. MOhawk 4-2669 President Thomas G. MacGowan Anderson Nichols Associates, Inc. 330 West 42 St., New York, N. Y. Phone BRyant 9-2278 President E. R. Anderson Secretary & Treasurer H. B. Nichols Radio Research Paul W. Stewart Branch Office Suite 718, 60 State St., Boston, Mass. Phone Hubbard 5427 James Jackson • Clark-Hooper, Inc. 17 East 45 St., New York, N. Y. Phone MUrray Hill 2-5590 Chairman L. M. Clark President C. E. Hooper Manager Radio Division Hugh G. Boyd Hooper-Holmes Bureau 102 Maiden Lane, New York, N. Y. Phone BEekman 3-5500 Director of Research Chester E. Haring Joint Committee on Radio Research (cooperative AAAA, ANA & NAB survey) 420 Lexington Ave., New York, N. Y. Phone MOhawk 4-5898 Secretary Paul F. Peter Walter Mann & Staff 350 Madison Ave., New York, N. Y. MUrray Hill 2-3479 President Walter Mann 73S Market Research Corp. of America 1250 Sixth Ave., New York, N. Y. Phone Circle 7-1655 President Paul T. Cherington Vice-President Pauline Arnold Percival White Branch Office 120 S. La Salle St., Chicago, 111. Phone Central 2520 Hawley Sumner • Market Research Council 485 Madison Ave., New York, N. Y. Phone WIckersham 2-2000 President John J. Karol R. L. Polk & Co. 354 Fourth Ave., New York, N. Y. Phone CAledonia 5-8500 Vice-President E. J. Loranger Psychological Corp. 522 Fifth Ave., New York, N. Y. Phone VAnderbilt 3-9356 Managing Director Paul S. Achilles Secretary & Treasurer Dr. Henry C. Link Director of Research Dr. Henry C. Link Ross Federal Research Corp. 6 East 45 St., New York, N. Y. Phone MUrray Hill 2-6220 President Harry A. Ross Daniel Starch 420 Lexington Ave., New York, N. Y. MOhawk 4-6624 President Daniel Starch Director Research T. Mills Shepard 736 THE LEGAL SIDE New times demand new measures and new men, The world advances, and in time outgrows The laws that in our fathers' day were best; And, doubtless, after us, some purer scheme Will be shaped out by wiser men than we. — ]ames R. Lowell. "RADIO PROGRAMS and new LEGAL CONCEPTS" By Louis Nizer • Seventy-Fifth Congress Legal Bibliography • Federal Trade Commission Procedure • 1937 Radio Patents Bv John B. Brady 737 RADIO PROGRAMS and NEW RADIO CONCEPTS by LOUIS NIZER Mr. Louis Nizer, a member of the law firm of PHILLIPS & NIZER, is a prominent member of the New York Bar. He is an authority on the law of stage, screen and radio, and the author of the book entitled NEW COURTS OF INDUSTRY, as well as other legal works. THE EDITOR. 738 RADIO PROGRAMS and NEW RADIO CONCEPTS CONTENTS I. Introduction. II. Protection of Ideas. A. Copyright Law Inapplicable. B. Express and Implied Contracts. C. Unfair Competition. III. Protection of Program Titles. TV. Protection of News. V. Protection of Names and Personalities. A. The Aunt Jemima Case. B. Right of Privacy. C. Defamation. D. Unfair Competition. VI. Conclusion. L Introductio n FOR centuries the law did not protect a mere idea. Physical property was protected, but mental concepts were protected only in a restricted manner. If an idea was embodied in an invention or a process, the Patent law pro- tected it. If an idea was embodied in a written composition, the Copyright Law- afforded protection to the composition, but not to the idea contained in it. A mere idea was not granted the status of a property right in law. Why was this so ? The answer is a practical one. Morally, it may be conceded at the outset that the author of an idea should be protected, even though that idea has not been crystalized into an invention or an article. Practically, however, such a rule would create untold dangers. Duplication of ideas would be inevitable, and no one would be safe against law suit. This is a typical illustration of how the law surrenders an abstract moral principle to the practicable necessities of everyday life. With the growth of radio broadcasting, new pressure has been put upon the law to revise its balances on the subject of property rights in ideas, program titles, news, and the names and personalities of performers. 739 This subject is one of the most rapidly developing fields of law at the present time. It is an unsettled do- main. Courts are cautiously leaning towards new remedies and extending the application of old ones. Executives of various industries, particularly of the radio, are seeking guidance; at- torneys are obliged to indulge in pre- dictions of the law rather than its certainties; and artists and creators of ideas worriedly inquire whether their ideas will be granted the same sanctions as have previously been granted to other property rights. In the hope of contributing some clarity of direction and objective to this subject, I shall comment upon several of the recent cases, and suggest some of their implications. II. Protection of Ideas (A) Copyright Law Inapplicable It has been repeatedly necessary for the courts to point out that the Copy- right Law does not afford protection to a mere idea. Just recently, in dis- missing an infringement suit relating to the stage play Dead End, Judge John M. Woolsey clearly stated: "My moral . . . is . . . that the embodiments by different authors of an idea or a theme-— in this instance the contrast between the lives of the rich and the children of the poor in modern society — may be as many as there are authors without any one of them trespassing on the copyright of another. "As discoveries of a law of nature in the physical world may not be patented, so ideas which are dis- coveries in the mental world may not be copyrighted. "It is only the utilization of discov- eries in the physical world by some inventive act which may be patented, and only the embodiment of ideas discovered in the mental world which may be copyrighted. . . ." The recent conviction in Los An- geles of Groucho and Chico Marx, for criminal violation of the Copyright Law, is not in conflict with the above principles. It is to be noted that the Marx brothers were found guilty of using, almost word for word, certain material which had been submitted to them, and rejected. It was because they were held to have used the com- position itself, rather than merely the ideas embodied in the composition, that they were adjudged guilty. 77. Protection of Ideas (B) Express and Implied Contracts It is, of course, proper for two parties to enter into a contract where- by one agrees to pay a certain amount for the use of an idea furnished by another. Here we are dealing not with exclusivity granted by law, but with a contractual arrangement between pri- vate parties. In the past, the courts have usually held that where there was no contract, the idea was unprotected when revealed. And in most cases it has been found either that the idea was not new and original, or that the purveyor of the idea failed, in revealing it, to properly protect his rights. Recently, however, courts have shown a strong tendency to become 740 more solicitous of the rights of the purveyor of the idea, and to afford him some form of relief. This has been done by implying an agreement be- tween the parties from the fact that the idea was used commercially under circumstances indicating that the pur- veyor of the idea was not intending to release it as a gift. Perhaps the first decision of this type was rendered by the Supreme Court of the State of Washington several years ago. In that case, the Court awarded a substantial amount to the advertising agency which, in unsuccessfully soliciting em- ployment from the Century Brewing Company, had suggested the slogan "The Beer of the Century," which was subsequently adopted and extensively advertised by the Brewing Company. When an agreement is made between the purveyor of the idea and the one to whom he reveals it, it is usually expressly provided that there shall be no obligation unless and until the idea is actually used. It is quite probable that in "implying" contracts between parties, the courts will adopt a similar view. In this connection, however, it is Well to note a type of situation which seems a variant to this rule. One, Miss Stone, submitted to the McCann-Ericson Agency certain ideas for its client, the Ford Motor Com- pany, in connection with publicity for Ford trucks. At the request of the agency, she cooperated with certain of its staff in preparing a more detailed plan. Subsequently the whole proposi- tion was abandoned. In bringing suit, Miss Stone admitted that her ideas were submitted on a speculative basis. She claimed nevertheless, that the very fact that her plans were submitted by the agency to the Ford Motor Com- pany enhanced the prestige of the agency in the eyes of its client. The action was in the nature of damages for services rendered, and the jury in the United States District Court in New York awarded her $2,000. In considering the significance of this case, it is well to remember that, apart from purveying the idea, Miss Stone did certain work at the request of the agency in developing these ideas. Although it does not appear from the decision, it is likely that the jurors were desirous of having Miss Stone compensated for the services so ren- dered in developing the idea, apart from compensating her for the idea itself. The decision, nevertheless, indi- cates a situation in which apparently the use of an idea was protected. A more recent case, however, is to be noted with great care. J. A. Healey was engaged in the advertising busi- ness, and created an advertising scheme which he submitted to one of the execu- tives of R. H. Macy & Co., Inc. The plan involved the use of certain slo- gans such as "A Macy Christmas and a Happy New Year" and variations. Shortly thereafter, Macy's Christmas advertising appeared and contained this type of slogan. Mr. Healey sued Macy for the reasonable value of his services. He admitted that there was no written contract, but claimed an oral under- standing to the effect that if he sub- mitted the slogans and designs, and Macy used them or part of them, it would pay him the reasonable value for that which was used. A jury in the New York Supreme Court awarded Mr. Healey $2,000. The Trial Judge set this verdict aside, on the grounds that the idea was not new 741 and original, and that the facts did not warrant such a verdict. On appeal, however, the Appellate Division rein- stated the jury's verdict, apparently on the ground that Mr. Healey was en- titled to compensation for the property rights in the idea which he had sub- mitted. The Appellate Division did not mention any contract, either writ- ten or implied. If, as it now appears, the case is further appealed, the opin- ion of the Court of Appeals will he of great importance. In view of the Stone and Healey cases, a number of the large advertising agencies and radio stations are wary about listening to ideas from outsiders. Most of the large motion picture com- panies discovered long ago that the number of valuable contributions ob- tained from the general public was too small to warrant receiving them and thereby taking the attendant risk of harassing suits. Many of the con- cerns which still consider ideas have taken every precaution to protect themselves. Intricate forms have been devised, wherein the purveyor of the idea must agree to release all his rights in the idea, and to agree that he is to receive compensation only in the event that the idea is actually utilized. Cer- tain of the contracts have the amount of compensation specifically set down in advance; some set forth certain limits ; while others provide that the determination of the amount of com- pensation, as well as the question of originality, is within the sole discre- tions of the user. II. Protection of Ideas (C) Unfair Competition There have been several attempts made to protect an idea by invoking the legal doctrine of unfair competi- tion. For the most part, however, the courts have been reluctant to afford such protection to ideas, as distin- guished from titles or slogans. The at- titude of the courts is rather well illus- trated by the Inflation case. In April, 1933, the Supremetone Recording Studio produced a one-reel motion picture entitled "Inflation," then a timely subject. Although it was ex- hibited in several theaters, it achieved no popularity ; and when submitted to the Metro-Goldwyn-Mayer Cor- poration in order to interest it in distribution, the film was rejected. Thereafter, the Metro-Goldwyn-Mayer Corporation produced a one-reel pic- ture with the same title, dealing with the same subject matter. The Supremetone Recording Studio then brought suit on the ground that such conduct constituted unfair competi- tion. Upon analyzing the facts, the Court found that both films had the same title, and dealt with the same general subject matter. There was not, how- ever, any evidence of copying, or any attempt to pass off one picture for the other. Furthermore, there was no proof that the Metro-Goldwyn-Mayer Corporation capitalized on the Su- premetone Recording Studio's efforts, investment, or advertising. Accordingly, concluded the court : "It is unfortunate for the plaintiffs that their picture could not remain the sole picture on the subject of inflation ; but more than that is necessary to make out a case. Competition alone is not enough; un- fairness must attend the rivalry." Another interesting decision on this subject is that of one, Mr. Bixby, 742 who brought suit against Mr. Daw- son, his sponsor, and the National Broadcasting Company in connection with the serial-script Danger- ons Paradise. Mr. Bixby claimed that the right to the title of the script and to certain characters in it were ex- clusively his property, and that the defendants' unauthorized use of the title and characters in further episodes constituted unfair competition. In de- nying this claim, the Official Referee stated : "There is only one issue pre- sented, that the defendants deceived the public by palming off the writ- ings of others as those of the plain- tiff, thereby damaging him. ... I can find no foundation for the com- plaint. Plaintiff was not an em- ployee of defendants, or any of them. He was an independent contractor selling his wares, but he sold them without making reservations of any kind and received for them every- thing for which he bargained. He makes no claim that he had a con- tract which was to run for a definite time, or that the defendants did not have the right to cease to produce his productions at any time they chose so to do. He says he was the author of the work produced by them. Grant that he was. He sold his product at an agreed price. The defendants did well with it so long as they used it. They did not do less well when they used a cheaper and different product. . . . Complaint dismissed." This opinion was recently affirmed by the Appellate Division in New- York . These cases indicate that the legal doctrine of unfair competition does not yet protect the use of a mere idea. Is this doctrine of value in protecting titles ? HI. Protection of Program Titles An important question, somewhat of the same nature, involves "prop- erty rights" in the titles of radio pro- grams. The Copyright Law is inap- plicable, inasmuch as a copyright does not protect a title as such, but only in connection with a particular composi- tion. (Of course, if a program is an- nounced with an original musical theme, such theme may be copyrighted. And if there is a characteristic dia- logue, this dialogue is also copyright- able.) Furthermore, the title of a book or story cannot be registered as a trade mark, because it is considered to be amply protected by the copyright cov- ering the material. True it is that the title of a running article, such as a newspaper columnist writes, or the title of a cartoon which runs in a series, may be registered. But as will be pointed out subsequently in con- sidering the protection of stage and radio names, the American Trade Mark Law, in its present form, is so drawn as to protect such trade marks as can be "affixed to goods." This is a requisite which seems rather impos- sible to satisfy, insofar as titles to radio programs are concerned. Although titles are not subject to copyright or trade mark protection, there is some degree of protection af- forded by the laws relating to unfair competition. These laws have been construed with particular liberality by the New York Courts. Such copying of the name of a program which might 743 tend to deceive the public into believ- ing that it is listening to the program so copied, and thus will lead to the "passing off" of one program for an- other, will be restrained. There have been a considerable number of cases involving the protection of "property rights" in titles. I shall mention a few recent ones, as illustrative of the type of protection which the law affords. In June, 1936, the Appellate Divi- sion of the New York Supreme Court reversed the lower Court and tempor- arily restrained the Metropolis Film Exchange from using the title "Ecstasy of Young Love" for a film it was dis- tributing. The action was brought by Eureka Productions, Inc., the distributor of the film entitled "Ecstasy," which had attained wide notice because of the nature of the subject. Apparently the Court felt that the Metropolis Film Exchange was unfairly attempting, by confusion, to capitalize upon the appetite of the public which had been so whetted. In 1936, 20th Century-Fox Cor- poration distributed a motion picture titled "Banjo On My Knee." In ad- vertising this picture at the Roxy The- ater in New York, the phrase "tobac- co road" was used. Immediately To- bacco Road, Inc., producer of the stage play, "Tobacco Road," sued in the New York Supreme Court to prevent the use of this phrase, on the ground that the public would get the impres- sion that the picture was based upon the stage play. The Court denied tem- porary relief, however, apparently sus- taining the film company's contention that the public was not being deceived, and that the phrase might properly be used to describe the locale of the film story. Almost at the same time, however, the same Court granted relief to the producer of the stage comedy titled "Red, Hot and Blue," then being pre- sented at the Alvin Theater in New York City. The Court restrained the Minskys, producers of a burlesque show several blocks away from the Al- vin Theater, from using the name "Red, Hot and Nude" for their sto:k burlesque show. Undoubtedly the proximity of the two theaters and the possible confusion of the public were of importance in deciding the merits of this case. It is interesting to note that there have already been at least two court actions commenced which involve the titles of radio programs. In January, 1937, the United States District Court in New York was petitioned by Time, Inc., publishers of Time Magazine, and the film and radio features "The March of Time," to restrain Mr. Barshay from using the title "The Voice of Time" in a broadcasting en- terprise. It was claimed that Mr. Bar- shay was guilty of actionable infringe- ment and unfair trade practices. Time, Inc., set forth that Mr. Barshay was attempting to capitalize on its reputa- tion, and also, by the use of the title, was attempting to create the impres- sion that there was a relationship be- tween the concerns. The Court granted an order temporarily restraining Mr. Barshay from using the title "The Voice of Time" in any way. In another case, Judge Sweedler, who had organized an arbitration court under the title "Good Will Court," sued the National Broadcast- ing Company and Mr. A. L. Alexander to restrain them from using the title "Good Will Court" in a radio pro- 744 gram which Mr. Alexander was con- ducting. The Court refused to grant such an injunction on the ground that the public was not deceived by the radio program into believing that it was listening to Judge Sweedler's ar- bitration court, and that there was no competition between the two. A recent decision, indicating the manner in which the law adapts itself to modern problems, may be of sig- nificance in cases which involve the use of program titles. In December, 1936, the United States Court of Cus- toms and Patents distinctly recognized the importance of broadcasting in the advertising of trade-marked products, and considered a unique problem. The Court held that Mr. Edward J. O'Con- nor could not be given a registration of the mark "Voo" for a depilatory, in- asmuch as it too closely resembled the mark "Dew" of Marion Lambert, Inc. The Examiner of Interferences had decided that although there was some similarity in sound between the marks, yet alphabetically they were entirely different, and the goods were not identical. In upholding the Examiner, the Commission added that there was some difference in the pronunciation and no similarity in the meaning. But in reversing this judgment, the Court stated : "The marks are very similar in sound. 'Dew' is pronounced 'Du' which is practically the equivalent of 'Doo.' The parts of the words which are given greatest stress in pronunciation are almost identical in sound. The initial letter of each word is a consonant and has a sim- ilar sound. Both words contain three letters." Furthermore, stated the Court : "Similarity in the sound of the names under which goods are sold is becoming a more important con- sideration in the decision of cases of this kind as the effective adver- tisement of goods becomes increas- ingly dependent upon radio facili- ties." Some progress apart from court ac- tion is being made in the broadcasting industry to better protect "property rights" in the titles of programs. In March, 1937, Station WBNX felt ag- grieved that the title "Rackets," one of its programs, was being closely duplicated by several other stations. Mr. W. C. Alcorn, general manager of WBNX, wrote to Mr. James A. Bald- win, managing director of the National Association of Broadcasters, requesting the establishment of a "radio title clearing house," so that stations might be protected in their own area and against the use of similar titles. The motion picture industry has a clear- ing house for titles, and the Music Publishers' Protective Association has for years maintained a registration bureau for song titles. This subject is now under consideration by the National Association of Broadcasters, and it seems quite possible that some protective procedure will soon be ini- tiated. In concluding this discussion of property rights in titles, I should like to refer to a recent foreign case of interest. The proprietor of the musical composition The Man Who Broke The Bank At Monte Carlo, sued an Ameri- can motion picture company in the Canadian Court, claiming that the mo- tion picture of the same name infringed 745 upon the musical composition. The Court applied the English Copyright Law, amended in 1931 to expressly extend protection to original and dis- tinctive titles, and stated: "I find from the evidence that said words, (viz : of the song) had become world wide known to the public and that the title and song has and had a reputation in Canada and other countries ... In my view it (viz : the motion picture com- pany) then deliberately used the title and permitted the defendants to use the same in the Dominion of Canada, to the injury of the plain- tiff." The Court therefore awarded dam- ages to the plaintiff. Thus the cases indicate a clear tendency to protect radio titles when- ever the offender deceives the public by imitation. ZV. Protection of News In connection with the question of "property rights" in news, the most important case in the first quarter of the twentieth century was Internation- al News Service against the Associated Press, which was finally decided by the United States Supreme Court. In that case, the International News Ser- vice copied the public news bulletins posted by the Associated Press, and sent copies and news summaries to its own subscribers. In characterizing the defendant's acts as unfair compe- tition, and forbidding such practices, there were two very significant points made by the Court. In the first place, in order that the law may protect a right in news, it is necessary that the right be recog- nized as property. The International News Service strongly relied upon the argument that news belonged to the public, and that no one had any defi- nite rights in it. In rejecting this argu- ment, the Court stated that the rights to the news as between the Associated Press and the public were immaterial. On the other hand, it held that as be- tween the Associated Press and its competitor, the International News Service, the former had certain rights to its news which were subject to legal protection. Current news, thereupon, became recognized for practically the first time as a form of property, sub- ject to protection under certain circum- stances. In the second place, the Court held that the International News Service was unfairly competing with the Asso- ciated Press by misappropriating, for profit, the latter's news bulletins. This is particularly significant, inasmuch as prior to the decision, the courts usu- ally denied relief unless either the ele- ments of "palming off" or deceit were present. The Court enlarged the legal doctrine of unfair competition by stat- ing that misappropriation, as well as misrepresentation, would be enjoined. This is a demonstration of how the law enlarges the scope of its relief in order to accommodate new types of situations. A similar new branch of law is the extension of the doctrine of interfer- ence with contract. Previously, there was no remedy against one who in- terfered with the performance of a contract between two others. The law had slowly and hesitantly afforded a remedy against one who induced a 746 party to a contract to break it. This doctrine of inducement to break a contract was limited, however, to the situation in which A had a contract with B and C induced A to break his contract with B. More recently the Court seems to have granted a remedy for mere interference with a contract even where one of the parties was not induced to break his contract. Take for example, the leading case of Reiner against North American News Alli- ance, which was decided by the New York Court of Appeals in 1932. Air. Reiner had booked passage upon the Graf Zeppelin with knowledge that a third party had contracted for the ex- clusive news rights of the trip, and also with knowledge that his ticket contained a provision that he would give no interviews and send no flight reports either en route or for eight days thereafter. Nevertheless, Reiner thereupon contracted with and sup- plied to the North American News Alliance reports of the trip. He brought suit to recover from the North Ameri- can News Alliance the agreed price for such reports. The Court of Appeals, however, refused to grant Mr. Reiner any relief, inasmuch as both he and the North American News Alliance had been guilty of illegal conduct. The Court held that Mr. Reiner's contract and his conduct unlawfully interfered with the contract between the owner of the Graf Zeppelin and the third party. In other words, Mr. Reiner was com- pelled by law to respect the contractual provisions and limitations of his ticket. From the two cases cited above and the discussion of them, three legal principles can now be crystallized. 1. Under certain circumstances, cur- rent news will be deemed to have cer- tain "property right" aspects. (Inter- national News Service case). 2. Under certain circumstances, courts will enjoin misappropriation of this news by competitors. (Internation- al News Service case). 3. Under certain circumstances, courts will not enforce a contract for the sale of news when the seller vio- lates a contractual provision prohibit- ing him from communicating such news. (Reiner case). These principles have been recently applied to the subject of property rights in sport events. Two recent cases clearly indicate the use of these concepts. In 1935, the owners of the New York Giants brought suit against a company known as "Teleflash, Inc." The owners of the Giants had entered into a contract with the Western Union Telegraph Company permitting West- ern Union to furnish certain subscrib- ers with the descriptions of the baseball games while they were being played. Without any such contract or permis- sion, Teleflash, Inc., furnished its sub- scribers with similar news. An in- junction was sought against Teleflash, Inc., on the ground that the owners of the Giants had the exclusive property right to the news of the game while it was being played. There was no evidence that the tick- et holders were the source of the news to Teleflash, Inc. ; and even if they were, the tickets did not contain any provision prohibiting the publication of news of the game. The Court also pointed out that the legal doctrine of 747 unfair competition was not applicable, since the owners of the Giants and the Teleflash were not in competition, and accordingly refused to grant an in- junction. This was quite in accordance with the above doctrines. The situation is different from the Reiner case where there was a restriction on the passage ticket prohibiting the news story of the trip of the Zeppelin; and it is also different from the International News Service case where there was com- petition between the two parties to the suit. Notice, however, that within eighteen months after this decision, a case arose in which the property rights in a sport event were protected by the court. This case directly involved broadcast- ing. The promoters of the Joe Louis- Farr fight granted to the National Broadcasting Company the exclusive right to broadcast the description of the contest. The National Broadcast- ing Company in turn granted these rights to the Buick Company as spon- sor. Transradio Press Service, Inc. which supplies news to certain broadcasting stations, knowing of these exclusive broadcast arrangements, nev- ertheless advised its customers that it would furnish a running account of the contest while it was in progress. Promoters of the fight and the National Broadcasting Company then sued to re- strain Transradio Press Service, Inc. from furnishing such news. Upon the argument of the case, the Court requested Transradio's attorney to ex- plain by which means it intended to obtain the description of the fight. The answer was : ". . . to obtain tips from ringside broadcast as to the facts of the progress of the fight and to authen- ticate them by independent investiga- tion by news gathering representatives of the defendant located at vantage points outside the stadium but within view of the bout." The Court held that insofar as broadcasting was concerned, Transra- dio was in competition with the plain- tiffs. Furthermore, the rehashing of the "tips" would inevitably involve the use of the facts obtained from the plain- tiffs' broadcast, and this would con- stitute "an unlawful appropriation of the exclusive property rights of the plaintiffs." Thus the Court applied the doctrine of the International News Service case and recognized property rights in news. The Court also pointed out the importance of a restriction upon the ticket of admission by referring to the fact that the ad- mission tickets to the fight contained the following clause: "This ticket is sold and purchased and if honored, is to be honored upon the express agree- ment that no motion pictures of the contest herein referred to will be taken and no broadcast thereof effected by the purchaser or holder of this ticket except as may be authorized by the promoter." This provision may well be recognized as similar in effect to that given legal recognition by the Court in the Graf Zeppelin case re- ferred to above as the Reiner case. An interesting variation of this type of situation between competing broad- casters has occurred in the recent "feud" between stations WIBW and WOW. The former station, claiming the exclusive rights to broadcast the National Cornhusking Championship at Marshall, Missouri, had certain of the employees of WOW arrested on a charge of trespass for testing their mobile broadcasting equipment near 748 the scene of the contest. As a result, WOW broadcast its description of the event from a nearby field. The Court imposed fines for the. trespass, and the case is now on appeal. It has been indicated that WOW will contend on appeal that the broadcast was of pub- lic interest, and that the ousting was against public policy. The above cases indicate another type of problem. Will the courts go one step further, and protect property rights in news even where such news is obtained outside of the enclosure? Assuming that Transradio Press had obtained its news exclusively at van- tage points outside the arena, would the Court have reached the same de- cision? In the Tele flash case, the Judge said: "If, however, what the defendants distributed was the fruit of what they saw while wholly outside the plaintiff's grounds, I feel that they were free to convey this at will to telephone listeners. Insofar as I read the authorities, I find nothing to the contrary." There has been, however, at least one decision which might indicate a contrary viewpoint. In 1932, the Ap- pellate Division of the New York Su- preme Court approved a decision pro- hibiting Pathe News, Inc. from dis- tributing or exhibiting motion pic- tures of the Sharkey-Walker boxing exhibition, which consisted in part of pictures taken by use of a telescope from a point overlooking a part of Ebbetts Field in Brooklyn, where the contest had been staged. Part of the pictures had been taken from a box within the stadium, but it appears that the admission tickets contained no pro- hibition against the taking of motion pictures. Inasmuch as no opinion was rendered, it is not possible to know the reasoning of the Court. A recent decision of the High Court of Australia is of interest since it is in accord with the statement in the Telejlash decision, and tends to indi- cate the judicial attitude toward this problem. The Court held that the broadcast of the description of a race, viewed from a point of vantage outside the race enclosure was legal. In reach- ing this decision the Court stated: "I am unable to see that any right of the Plaintiff has been violated or any wrong done to him. Any person is entitled to look over the Plaintiff's fences and to see what goes on in the Plaintiff's land. If the Plaintiff desires to prevent this, the Plaintiff can erect a higher fence. Further, if the Plaintiff desires to prevent its notice boards being seen by people from outside the enclosure, it can place them in such a position that they are not visible to such people . . ." All the above situations involve at- tempts by rival interests to obtain news of an event at the scene of the event. A different problem is presented when one radio station utilizes the material broadcast by a competitor for its own purposes. Such a situation was recently presented when the Federal Communi- cations Commission, acting upon the complaint of the American League of Professional Ball Clubs and certain of its affiliates, warned a large inde- pendent radio station in New York against the practice of "pirating in- formation of certain ball games from other broadcasters." The complaint 749 stated that the American League had contracted with certain stations to have the exclusive rights to broadcast the games, and that the information from these broadcasts was pirated by an- other station and re-broadcast imme- diately. The Commission stated that such a practise violated the re-broad- cast provisions of both the Communi- cations Act of 1934 and the Rules and Regulations of the Commission, and would not be further countenanced. In concluding the subject of property rights in news broadcasts, the case of Associated Press against station KVOS, Inc., undoubtedly familiar to all broadcasters, should be mentioned. There the United States Circuit Court of Appeals, following the doctrine of the International News Service case, prohibited the practice of broadcasting news items or summaries of news which had recently been published in newspapers. The Court found that there were both competition and mis- appropriation present. Although this case was reversed and dismissed by the United States Supreme Court, the re- versal was on a technical legal ques- tion, and the Court expressly stated that it was not a ruling upon the merits of the case. New concepts have developed in this field of law. The tendency is to recog- nize property rights in news. Under certain circumstances, the broadcast of news, whether of general or special events, will now be protected. V. Protection of Names and Personalities (A) The Aunt Jemima Case One of the most important aspects of programming concerns the use of names and personalities. This is par- ticularly so in connection with drama- tized news broadcasts. The general principles applicable to this type of problem were recently set forth in detail by the United States Circuit Court of Appeals in New York. Fa- miliarity with the Aunt Jemima case, accordingly, is necessary in order to properly evaluate the subject. Miss Tess Gardella, a stage and radio performer, had achieved considerable fame under the pseudonym "Aunt Je- mima." She brought suit against the Log Cabin Products Co., Inc., (manu- facturers of maple syrup), its parent company, General Foods, Inc. and Na- tional Broadcasting Company. The basis of the suit was that she had been injured by the use of the name "Aunt Jemina" in broadcasts over a National Broadcasting Company network, spon- sored by the Log Cabin Products Com- pany, Inc., and General Foods, Inc. In connection with the broadcast of this program, the Log Cabin Company has made an agreement with the Quaker Oats Company, manufacturers of "Aunt Jemima Pancake Flour," a trade- marked name, for a joint advertising- campaign. The pancake flour had been widely advertised, for a long period, by public appearances of colored wo- men portraying the Aunt Jemima character whose face appears on the packages. It was agreed that "Aunt Jemima" as a character and as a prod- uct should be mentioned in a favorable light on the radio program "for the joint promotion of Aunt Jemima and Log Cabin Syrup." In the program in question, the name Aunt Jemima was used only in connection with pan- cake flour. 750 It appears that the Log Cabin Com- pany had attempted to employ Miss Gardella to take part in these pro- grams, but that because of inability to agree on compensation, no engage- ment had been consummated. There- after the Log Cabin Company em- ployed other persons to read the dia- logue and to do the singing. These performers were referred to merely as '"Aunt Jemima." In the first place, Miss Gardella claimed that the use of the name ''Aunt Jemima" violated her right of privacy under the New York State law. Al- though affirming her contention that the New York statute does protect a public or stage name, the Court stated that just as Miss Gardella had ac- quired certain rights to the use of the name "Aunt Jemima" in her profes- sional career, so also the Quaker Oats Company had certain rights in that same name. The Quaker Oats Com- pany not only had the right to use the name and the fictitious character it represents, but also the right to the various forms by which it might be ad- vertised. Therefore, continued the Court, whatever rights Miss Gar- della might have against the rest of the world, she had no statutory right of privacy against the Quaker Oats Company, and that company needed no authority from her to use the name "Aunt Jemima." The Court thereupon considered the question of unfair competition. Miss Gardella claimed that the actress on the program who did the singing was hired to imitate her (Miss Gardella's) style and manner of singing, and that because the name "Aunt Jemima" was used, the public was misled into be- lieving that Miss Gardella was sing- ing. Furthermore, she claimed that the counterfeit performance was of inferior quality, and so her repu- tation and earning power were injured. The Court stated that this claim of unfair competition involved two dis- tinct problems. In the first place, there was the question of imitation and de- ception— the usual problem of "passing off." Conceding that, within the scope of her fame and activities, Miss Gar- della had achieved, as Aunt Jemima, a certain fame and unique significance which the law will protect against pi- rating, the Court stated that Quaker Oats Company had "no right to trade upon her reputation or to pass off an imitation of her singing or form of entertainment which either caused de- ception or was likely to do so." But this was not done. There wras no proof of such impersonation. The Quaker Oats Company had presented its own character and advertised her through actresses who appeared as "Aunt Je- mima," but who did not pretend to be Miss Gardella. In setting forth the test of identifica- tion, the Court said that the probable reaction upon the public mind must be considered. This, of course, was significantly affected by the fact that the fame of the fictitious Aunt Je- mima was at least as great in its own sphere as that of the theatrical Aunt Jemima. Accordingly, insofar as an advertising broadcast was concerned, it reduced the probability of confusion. The proof showed that on numerous occasions colored women had been em- ployed by the Quaker Oats Company to portray Aunt Jemima, both in ama- teur theatricals and radio broadcasts. The Court stated that it seemed clear that the fictitious character, associated 751 with the extensive advertising, was completely familiar to the public mind, and that "an examination of the broad- cast script reveals that whenever Aunt Jemima was referred to or introduced, it was always in the form of adver- tising pancakes and syrup. Aunt Je- mima was predominantly the 'pancake' Aunt Jemima." The Court also considered the sec- ond aspect of the claim of unfair com- petition, which dealt with the claim that the imitation was so inferior that Miss Gardella's professional reputation was impaired. This, of course, is sim- liar to a claim of defamation. There is no question but that the law grants a remedy against injury to reputation either by speech, writing or by impersonation. If there is a decep- tive imitation amounting to an im- personation which is an inferior per- formance, and tending to injure one's professional reputation, there is a basis for damages. However, the Court con- cluded that it was necessary to show confusion or deception. None had been shown. The case was sent back to the lower court for a new trial, and has recently been settled. It is obvious that the Aunt Jemima decision was based upon an unusual set of facts. Many broadcasters are, however, presently confronted with a variation of this problem, to which the legal principles set forth in the Aunt Jemima case are applicable. When a dramatized news program is broadcast, it is clear that there is no question of unfair competition, inasmuch as actors and actresses are expressly depicting the characters portrayed. But may the characters portrayed claim that their privacy is invaded? Is it possible that such persons can sue for defamation because of an unfair and injurious portrayal? Does the doctrine of defa- mation by impersonation protect the personalities of other than professional entertainers ? V. Protection of Names and Personalities (B) Right of Privacy The concept of the law of privacy has been afforded legal recognition for but a few decades, and its boundaries are still quite uncertain. The usual situation involving this principle arises when the name or picture of an indi- vidual are used, without permission, for the purpose of advertising a prod- uct. The Courts of certain states have recognized the legal right of persons to be protected from such unauthorized exploitation, and this has been termed the recognition of the right of privacy. It is to be noted, however, that some state courts have refused to recognize any such right, while still other courts have not yet expressed their views. The Uproar case, which was decided by the Circuit Court of Appeals in Massachusetts, and which the United States Supreme Court refused to re- view, limited the use of a name to an extent almost without precedent. The Texas Company had contracted with Mr. Ed Wynn to broadcast a script pre- pared by himself for $5,000 per broad- cast. The Texas Company also con- tracted with the National Broadcasting Company for the use of certain broad- cast facilities, and for the services of Mr. Graham McNamee as announcer. Subsequently, the Uproar Company, with the consent of Mr. Wynn, decided 752 to capitalize on the popularity of the program by publishing the programs in pamphlet form immediately after the radio performance. The Texas Com- pany objected, and sought to restrain the publication, on the grounds that it owned the subject-matter (viz : had property rights) of Mr. Wynn's broad- casts, and also that the publication of the pamphlets would injure the adver- tising value of the broadcasts. Fur- thermore, the National Broadcasting Company objected on the ground that the pamphlets used Mr. Graham Mc- Namee's name under the abbrevia- tion "Graham" and that the rights to the use of this name belonged, pursu- ant to contract, exclusively to it. The Court held that, under the cir- cumstances, the literary property in the scripts belonged to Mr. Wynn and he had the general right to publish them. However, said the Court, "as the scripts were prepared under contracts with the Texas Company for that com- pany's advertising and Wynn had been paid for the use of them, plainly he was not at liberty to make any other use of them which could in any way weaken or interfere with that for which they had, so to speak, been sold." The Court thereupon held that the pam- phlet might well tend to injure the effects of the advertising of the Texas Company. The Court further decided that the Uproar Company had no right to use Mr. Graham McNamee's name in its publication, either in full or under the abbreviation "Graham." Thus the Court recognized a property right in the name and restrained its use even where the first name only was mentioned, since its position in the entire context identified the personage. The question as to whether those courts which recognize the right of privacy will consider a dramatized news broadcast on a sponsored program as a violation, is still open. It is clear, however, that the right of privacy seems to be limited to a certain extent, and does not protect the acts of a per- son, particularly one who is prominent and engaged in public life, from being truthfully depicted in the news. As has been stated by the Kentucky Su- preme Court, "There are times . . . when one, whether willingly or not, becomes an actor in an occurrence of public or general interest. When this takes place, he emerges from his seclu- sion, and it is not an invasion of his right of privacy to publish his photo- graph with an account of such occur- rence." A recent decision emphasizes the usual judicial attitude that the law will not restrain the truthful report of a fact, even though that fact be drama- tized. In August, 1937, Mr. Martin Durkin, a convicted murderer in prison, brought suit to restrain a dramatization of his career on Mr. Phillips Lord's Gang Busters, a program sponsored by the Colgate-Palmolive-Peet Co. and broadcast over the Columbia network. Among other allegations, Mr. Durkin claimed that in a short time he would be eligible for parole, and that as a result of the broadcast he "will suffer irreparable harm, damage, disgrace, shame and humiliation . . ." In denying relief to Mr. Durkin, the Court stated : "This Court would have no power to enjoin a newspaper three months after the commission of a crime or ten years after the commission of a crime for making a statement of the actual hap- pening or the actual facts that hap- i 753 pened during a commission of the crime. And as I understand this case, it is a rather pictorial statement of the crime by taking from the records of the Court what actually happened in the commission of that sort of crime." Furthermore, concluded the Court, if the broadcast affected the action of the Parole Board, and it was untrue, "the plaintiff would have an action at law to recover damages." There are a few cases, however, which indicate that there may be cer- tain abuses which the courts will not tolerate. Perhaps the most striking of these was the action by Mrs. Gabri- elle Darley Melvin because of the pro- duction and exhibition of the motion picture film, The Red Kimono, depict- ing incidents in her life. Although the Court stated that the use of the inci- dents in themselves, being matters of public record (she had been tried and acquitted of a murder charge) were not subject to restraint, yet because Mrs. Melvin had reformed and aban- doned her past life, the use of her maiden name in connection with the advertising of the picture violated her Constitutional Right "to pursue and obtain happiness. Whether we call this a right of privacy or give it any other name is immaterial ..." In 1927, the Supreme Court of the District of Columbia considered action- able the publication of a stolen picture of a married woman in connection with an uncontroverted news item to the effect that she was recovering from gas asphyxiation, in what was made out to be a scandalous effort at double suicide. The Court termed the publi- cation of the picture an invasion of the right of privacy, one of the "inalien- able rights of man" guaranteed by the "life, liberty and pursuit of happiness" clause of the Declaration of Independ- ence. It seems to me that the law must permit a truthful presentation of news events irrespective of injury to individ- uals who were in the past involved in unpleasant incidents, or it must prohibit revelations of the past which are un- favorable to living individuals. It should not make exceptions, and thus jeopardize the rights of both the pre- senters and those depicted. The rule of permitting such pre- sentations should be applied, other- wise there will be no limit to the curtailment of perhaps historical incidents. Sensationalism at the ex- pense of certain individuals is of course to be decried, but the discour- agement should come from the public's reaction to the bad taste of such pres- entations. Unless truthful dramatic presentations are permitted, there is a form of censorship which, no matter how well motivated, is indefensible. It has sometimes been suggested, in connection with the protection of the names of stage and radio performers, that such names be registered in Wash- ington. This, however, presents a diffi- cult problem. The theory of American Trade Mark law is that a trade mark is registered after it has been in actual use, and the application contains a description of the goods on which the trade mark has been used. There is, of course, a possibility that a certain amount of a product, such as cigar- ettes, might be actually manufactured, and sold under the name "Cassandra" cigarettes, and thereafter trade mark registration applied for. An attempt of this sort, however, has not yet come to my attention, and I offer no opinion 754 as to the effectiveness of such pro- cedure. A special situation is presented in New York State. I have already men- tioned that, in the Aunt Jemima case, the Court held that the New York statutory right of privacy applied to a public or stage name. What is this law, and what is its effect? The New York Civil Rights Law provides that the name, portrait or picture of any living person may not be used for advertising purposes, or for the purposes of trade, without prior written consent. There have been a number of cases, particularly those re- lating to motion pictures, which indi- cate the scope of the law insofar as it is pertinent to this discussion. With reference to the protection of stage and public names, the Aunt Je- mima case in effect overruled a recent decision by the lower court in the Cas- sandra action. In 1936 Miss Claire H. Davis, who described herself as "an ac- tress, psychic, palmist, author and lec- turer," appearing under the name "Cassandra" or "Casandra," sued R. K. O. Pictures for violation of her right of privacy (under the New York State Law) and also for libel. She claimed that in the R. K. O. motion picture known as Bunker Bean, her stage name was used as that of a character, and in such manner as to subject her to ridi- cule and contempt. The Court pointed out that in the picture there is no refer- ence to Miss Davis, and that the char- acter in the picture is Countess Casan- dra, which title the plaintiff did not claim she assumed, even as a stage name. Pointing out that the name "Casandra" is derived from Grecian mythology, and has been associated in literature with prophecy, the Court stated : "Names of other mythological characters have not escaped those en- gaged in the amusement field or in business 'Hercules' and 'Atlas' are assumed by theatrical strong men and by powder and cement companies. Other similar instances are numerous. They are all names that in the public mind have become associated with some particular trait, quality or power." The Court thereupon concluded that the R. K. O. Company had as much right to use the name "Casandra" in the picture, as the plaintiff had to as- sume that name as psychic and palmist, and that there was no indication that the character in the picture referred to her, so as to constitute any libel. Furthermore, stated the Court, the New York statutory right of privacy does not refer to stage names. Although this decision was undoubt- edly warranted by the facts, the last- stated conclusion of the Court has been contradicted in the Aunt Jemima case, and should be considered overruled. However, inasmuch as both cases were interpretations by the federal court, the decision cannot be deemed final. For the state court has the highest authority in determining the meaning of a state statute. It is interesting to note that the stat- ute does not apply to the imitation of a voice. This was decided in Miss Helen Kane's suit against Fleischer Studio. Inc., in which she claimed that Betty Boo]) was a copy of her person. The Court found that the cartoon did not resemble Miss Kane, and that al- though there was a similarity of voice, this was not prohibited by the statute. 755 The question as to whether a drama- tized news broadcast on a sponsored program constitutes a violation of the New York statute has been subject to much legal speculation. There is at least one case, decided by the New York Court of Appeals, which indicates that, if there is more fiction than fact in the dramatization, the statute is violated. Without entering into an extended dis- cussion of the intricate legal concepts involved, I point out that the situation is of sufficient seriousness to warrant the attention of at least all broadcasters in New York State. In summary, it may be stated that, with the exception of New York State, it would seem that the right of privacy concept will not be invoked to restrain the broadcast of news dramatizations, except in occasional extreme cases. It is therefore pertinent to consider certain other legal principles which may be considered applicable. V. Protection of Names and Personalities (C) Defamation In the usual action involving defam- ation, certain untrue words have either been written or spoken about another person which, in general, either injure his reputation or cause him shame. Although there have been compara- tively few cases on the subject, it ap- pears to be quite certain that the lia- bility of broadcasters is closely akin to that of newspaper publishers, and that broadcasters will be held abso- lutely liable when defamous words are spoken. (Most of the cases on the subject have involved the question as to whether defamation by broadcast constitutes libel or slander. The im- portance of this differentiation relates primarily to degree of liability and proof of damages, and is not pertinent to this discussion.) But, as above indicated, I am con- sidering the question of defamation by impersonation, rather than by oral or written descriptive phrases. Sup- pose a person who is depicted in a news dramatization is chagrined to find that his voice is unfairly caricatured, or that he is falsely represented as having done certain acts, or as having stated certain words — is there a remedy? The injury which was claimed in the Durkin case was not the falsity of the presentation but rather the pub- licity which revived the incident in the public mind. Assuming however, that while the script set forth the facts ac- curately, the voice, tone or manner of speaking was unlike the person por- trayed, and subjected him to contempt or mortification. Under such circum- stances the court might well consider the Camel case. In that action, Mr. Crawford Burton gave permission to the makers of Camel cigarettes to take his photograph and to publish it in con- nection with an advertisement for Cam- els. Due entirely to an optical illusion, the photograph of Mr. Burton, pub- lished in the advertisement, was "sus- ceptible of being regarded as represent- ing plaintiff as guilty of indecent ex- posure and as being a person physically deformed and mentally perverted." The Court pointed out that in most cases "a libel must be something that 756 can be true or false, since truth is al- ways a defense. It would follow that if, as we agree, the picture was a mistake on its face and declared nothing about the plaintiff, it was not a libel." But the Court refused to adopt this line of reasoning, stating that the pic- ture was actionable inasmuch as it might well have injured the plaintiff's reputation, and "that the fact that it did not assume to state a fact or an opinion is irrelevant." It is well settled that legal redress is afforded against the act of falsely attributing speech or writings to a person, resulting in humiliation or damage to reputation. One of the lead- ing cases on this subject was decided by the New York Court of Appeals in 1913. Baron Antonio B. d'Altomonte, a noted professional newspaper corres- pondent, author, lecturer and traveller, sued the New York Herald Tribune Co. He claimed that by reason of an article in defendant's newspaper, the authorship of which was falsely at- tributed to him, he was damaged in reputation, and humiliated. Baron d'Al- tomonte asserted that the article repre- sented him as describing himself in an absurd and improbable adventure, and exposed him to charges of sensation- alism, bad taste and falsification. The Court stated: "I think the publication ascribing the authorship of such an article to a man of the standing and reputation which plaintiff claims for himself ... if false and a forgery, is calculated to hold him up to ridicule and contempt and to destroy his influ- ence as a writer and lecturer ..." The Court, accordingly, refused to dismiss the action. In 1929, the New York Court of Ap- peals decided the action of Miss Flo- rence E. Ben-O'liel against the Press Publishing Company. Miss Ben-O'liel, a professional lecturer, writer and teach- er, based her livelihood on her reputa- tion as a specialist in certain fields. The defendant published in its newspaper an article purportedly written by Miss Ben-O'liel. She did not write the article, and the facts set forth in it were false, ridiculous and grotesque. In stating that Miss Ben-O'liel had an action in damages for humiliation and injury to her reputation, the Court stated : "In order to constitute a libel, it is not nec- essary for the defendant in its paper to directly attack the plaintiff as an ignorant imposter. The same result is accomplished by putting in her mouth or attaching to her pen words which make self -revelation of such a fact. One may say of a physician that he is an ignorant quack, or he may print a statement by the physician regard- ing some operation performed by him or some treatment of a disease which shows him to the profession to be an ignoramus and a bungler. Both of these publications would be libelous." There are several cases which clearly hold that the false portrayal of a per- son as a party to a certain event, which portrayal causes humiliation or injury to his reputation, is subject to legal redress. The most important recent decision on this subject is the Yousson- pofj case. A Russian Princess sued Metro-Goldwyn-Mayer Pictures, Ltd. in England, claiming that she was in- 757 jured by the portrayal of Princess Na- tasha in defendant's motion picture, "Rasputin." In the picture it was repre- sented that Princess Natasha had been seduced or ravished. The plaintiff proved that the public understood the character in the picture represented her, and that such portrayal was en- tirely false. The Court awarded judg- ment for 25,000 pounds sterling, and this verdict was sustained on appeal. In 1929, Miss Minerva Brown sued the Paramount Publix Corporation in connection with the motion picture An American Tragedy. She alleged that this picture purported to portray an incident to which she was a party, but that she was untruthfully portrayed in a de- famatory manner. An instance of this was the portrayal of Mrs. Brown "as having neglected her daughter morally and permitted her to carry on clandes- tine relations with Chester Gillette . . . Surely this portrayal would tend to expose the plaintiff to public con- tempt and aversion . . ." The Court, accordingly, refused to dismiss the complaint. A suit arising from the motion pic- ture, / Am A Fugitive From A Chain Gang has been brought by Mr. Vivian Stanley against Warner Bros. Pic- tures, Inc. Mr. Gray, a member of the Georgia Prison Commission, claims that the portrayal of the prison com- mission in the motion picture, coupled with the fact that the motion picture was advertised as being based on a certain book, damaged his reputation. On a motion made by the defendant challenging the plaintiff's petition, the Court stated that the petition "charged defamation of a man in public office by representing him to be one of a commission of three who either insti- gated and furthered a cruel and savage penal system or who, knowing about it nevertheless permitted it to con- tinue." The Court sustained the peti- tion, and it is expected that the case will go to trial. Warner Bros. Pictures, Inc. are likewise defending an action in New York in connection with the motion pic- ture Go Into Your Dance. It is claimed that plaintiff's Casino de Paree (now out of business) is reproduced in the picture, and is represented as being a hangout for racketeers and gangsters. Mr. Yermi Stern, one of the proprie- tors, claims that this untrue portrayal reflects upon him, and has sued for substantial damages. In 1936, Miss Fofo Louka, a tragedi- enne, sued the proprietor of a burlesque theater in Boston, because her picture was displayed at the entrance to a bur- lesque theater. Asserting that the dis- play implied that she performed in bur- lesque which was untrue in fact, she claimed damages for humiliation and injury to her reputation. The Court sustained these claims, and awarded her about $2700.00. The highest court of Massachusetts subsequently affirmed this judgment. Even an imaginary depiction which subjects the person portrayed to con- tempt, may make the writer liable. Such an unusual situation was present- ed in the action of Mr. Curtis B. Dall against Time, Inc. In depicting a news 758 item from abroad, Time magazine de- scribed an imaginary suicide of Mr. Dall, a former son-in-law of President Roosevelt. The jury before whom the case was tried gave a verdict for the defendant, but this was set aside by the Judge. The Appellate Division sus- tained the Judge's action, and sent the case back to the jury to affix damages. In its decision, the court stated : "If publishers desire to use the names of living persons by way of example or analogy of infamous acts or degrading crimes merely to arrest their readers' attention, they do so at their peril." It is believed that this decision will be further ap- pealed. These cases indicate the tendency of the courts to protect private rights against portrayals which, because of dramatic requirements, color the truth and thereby cause humiliation or dis- grace to the real people involved. This places a great burden upon those who dramatize events of living people, for unless these presentations are favor- able, the creators must be pre- pared to establish the truth or face the possible consequences of damage suits. V. Protection of Names and Personalities (D) Unfair Competition I have already stated that the ques- tion of "passing off" is not ordinarily involved in dramatized news broad- casts, inasmuch as the actors and ac- tresses are expressly depicting the characters portrayed. However, there is an action, pending at the date of this writing, which presents an interesting variation of the "passing off" concept set forth in the Aunt Jemima case. Miss Kathryn Kuhn, a stylist and theatrical dress designer, sued Veloz and Yolanda, a well-known dance team, because of an article written in the Chicago Tribune in 1935. The article, purportedly based on informa- tion furnished by defendants, stated that they designed certain of Miss Yolanda's gowns. Miss Kuhn claimed that such statements were false ; that in fact she designed all of the gowns referred to in the article ; that she is widely known in the theatrical field as the designer of Miss Yolanda's gowns — and thus the publication of the arti- cle injured her reputation. In con- sidering certain matters of legal plead- ing, the Court indicated that the alle- gations, if proved, warrant legal re- lief. Because of certain technicalities of pleading, however, the Court stated that it will be necessary for Miss Kuhn's attorneys to amend the com- plaint before proceeding further. This decision is now on appeal. It is interesting to note that although the action is for defamation, the es- sence of the claim is the "passing off" of Miss Kuhn's work as the work of Veloz and Yolanda. This is an inter- esting contrast to the Aunt Jemima action, which involved the claim that the performances of third persons were being "passed off" as those of Miss Gardella. VI. Conclusion The law is adjusting itself to a change in comparative values. Before the advent of radio, the scale 759 of public policy was much heavier than the scale of individual rights. The pro- tection of mere ideas might grant monopolies in artistic fields and seri- ously hamper their development, sub- jecting everyone who could not prove complete originality to lawsuit. The law recognized the wisdom of the Latin proverb — non nova sed novae; it is not the new idea which matters but how it has been treated or developed. Similarly, the exclusive rights of the individual in a name, title or a news event were outweighed by considerations of public policy. The law, accommodating itself to this philosophy, granted no rights or very restricted rights. True, in some instances, individuals were injured by the failure to give property right status to ideas, but such sacrifice was neces- sary in the common good. That is how the pernicious distinction grew be- tween being morally right but legally wrong. What is meant is that the law in its endeavor to be consistent and to serve as a guide post for future con- duct refused to make exceptions in special instances which sorely tempted relief. The growth of broadcasting, particu- larly when coupled with the develop- ment of motion pictures, has tipped the scales differently. A new great in- dustry revolves on an axis of ideas. Huge sums of money are gained or lost because of the success or failure of a mere idea. Popularity skyrockets names or titles to the attention of audi- ences never before enjoyed by Em- perors. Thirty million people listen at one time to one program. The atten- dant rewards are similarly great. The full value of news which is its fresh- ness, now blossoms forth into instan- taneous delivery over stretches of thou- sands of miles, as if it were carried by lightning. The dramatization of news becomes an audible motion pic- ture of the event. And broadcasting, its power far greater than any fre- quency measurement indicates, can destroy or magnify the prestige and popularity of any individual as no other medium in the history of the world. Such power indicates its own restrictions. The jeopardy, financial and other- wise, of the rights of the individual must be given greater weight. Its rela- tive value had been small, as compared with the general rights of citizens not to be harassed by worthless claims. The scales are tipping in the other di- rection. As a dynamic force the law creates new rules for conduct. The doctrine of unjust enrichment has al- ways been recognized by law. The previous denials of remedy caused minor sacrifices. Now such denials in- volve major sacrifices on one hand and huge profits on the other. The ten- dency is to prevent such inequality. It is in the light of this analysis that the newer tendencies of the law can be understood. The danger is that the pendulum of relief will swing to an extreme. Radio executives must proceed with utmost caution. They can no longer entirely depend on prece- dent, — for precedent is being aban- doned. The law is passing through a transition and one must gauge its tendencies and directions. I hope that the above analysis will be of some aid in charting the correct course in the new and stormy sea of radio law. 760 Digest of Radio Legislation Introduced Into The Senate and House of Representatives During the First Session of The Seventy-Fifth Congress SENATE S. 595. Mr. Copeland; January 11, 1937 (Commerce). Approved May 20, 1937 (Public, No. 97) . Extends the purposes and provisions of the Communications Act of 1934 (U. S. C. 47: 151-609) to cover safety of life and property at sea through the use of wire and radio communications, and provides for the enforcement of the International Convention for Safety of Life at Sea. It shall be unlawful for ships of the United States or of foreign countries, (a) if other than cargo ships of less than 1,600 tons, to leave ports for voyages in the open sea unless equipped with efficient radio in- stallation manned by qualified operators; or (b) if passenger vessels of 5,000 gross tons or over to leave port unless equipped with an efficient radio direction finder apparatus — except ships of war, and certain ships operated close to land. Each cargo vessel shall carry at least two operators unless equipped with an automatic alarm receiver, and all passenger vessels, where hours out of port exceed 48, shall carry three operators. All such radio installation shall have normal transmitting and receiving range of 200 nautical miles — with emergency installation of half that range. There shall be efficient means of communication between the bridge and radio room. The masters of such vessels shall, on meeting with dangerous ice, der- elicts, tropical storms, or navigation dangers, transmit such information to ships in the vicinity. And stations subject to the Communications Act shall exchange radio communications, distress signals, etc., with aircraft as well as with ships at sea. (Repeals Radio Act of 1910.) S. 681. Mr. Copeland (by request); January 12, 1937 (Commerce). Amends R. S. 4131, which requires that certain officers on vessels of the United States must be American citizens: (1) By making it applicable to vessels "propelled by steam or any other method" [instead of "propelled wholly or in part by steam"]; and (2) by including chief radio officer and other members of the radio department qualified to take charge of the radio watch. S. 1353. Mr. Walsh; February 3, 1937 (Interstate Commerce). The Communications Commission may authorize actual operation of transmitting apparatus by unlicensed persons at all radio stations for which a station license is required except (1) where licensed operators are required by international agree- ment or for safety; or (2) stations engaged in broadcasting, or operated as common carriers (below 30,000 kilocycles) ; and make special regulations governing granting of licenses for the use and operation of automatic radio devices (amending U. S. C. 47: 318). S. 2170. Mr. Johnson of California; April 15, 1937 (Commerce) . Requiring passenger aircraft to be equipped with radio installation — companion bill to H. R. 6346. S. 2407. Mr. Sheppard; May 12, 1937 (Interstate Commerce). The Federal Communications Commission shall have authority to issue radio sta- tion operators' licenses only to applicants 21 years of age or over, but the Commis- sion may waive the age-limit in issuance of licenses to amateur operators [amending U. S. C. 47: 303 (1)]. S. 2733. For digest of contents of this bill see H. R. 3039. S. 2756. Mr. Schwellenbach; July 8, 1937 (Interstate Commerce). Radio-broadcasting stations shall keep records (to be open to public inspection) of: (1) applications for time; (2) rejections of applications, with reason; (3) addi- tions and changes requested in arranged programs on public, social, political, and economic issues and on educational subjects, tions Act of 1934, U. S. C. 47: 315) . 761 S. 2757. Mr. Schwellenbach; July 8, 1937 (Interstate Commerce). The provision of the Communications Act (§ 326) forbidding interference with the right of free speech by means of radio communication shall not be construed to exempt a radio licensee from liability for defamatory, profane, or obscene language or action broadcast by its employees or representatives [in lieu of the provision forbidding any person to utter any obscene, indecent, or profane language by means of radio communication]. S. 3000. Mr. Sheppard; August 21, 1937 (Interstate Commerce). Removes the qualification of 6 months' previous service on United States ships required for radio operators on cargo ships fitted with auto-alarm systems, under § 353 (b) of the act of May 20, 1937 (Public, No. 97— 75th Cong.) . HOUSE OF REPRESENTATIVES H. R. 1592. Mr. McCormack (by request) ; January 5, 1937 (Interstate and Foreign Com- merce) . Neither the Communications Act of 1934 nor any other act, shall prevent the furnishing reports of positions of ships at sea to newspapers of general circulation, provided the reporting company's name is displayed along with the ship position reports. (Amending 48 Stat. 1064.) H. R. 3038. Mr. Scott; January 14, 1937 (Interstate and Foreign Commerce). Amends § 326 of the Communications Act of 1934 (U. S. C. 47: 326) to provide that no action, civil or criminal, shall be commenced against any licensee because of anything said or done during any broadcast on any public, social, political or economic issue; but the exemption does not extend to defamatory, profane, indecent, or obscene language or action broadcast by an officer, employee, agent, or repre- sentative of the licensee. H. R. 3039. Mr. Scott; January 14, 1937 (Interstate and Foreign Commerce). Each licensee of a radio broadcasting station shall set aside regular periods for uncensored discussion on a nonprofit basis of public, social, political, and economic problems, and for educational purposes. Equivalent facilities shall be afforded op- posing viewpoints. The licensing authority and licensees shall have no power of censorship nor be subject to liability, civil or criminal, for material so broadcast. [Present law (U. S. C. 47: 315) requires that equal facilities be afforded opposing candidates for public office.] H. R. 3033. Mr. Scott; January 14, 1937 (Interstate and Foreign Commerce). Radio-broadcasting stations shall keep records (to be open to public inspection) of: (1) Applications for time; (2) rejections of applications, with reason; (3) addi- tions and changes requested in arranged programs on public, social, political, and economic issues and on educational subjects; (4) interference with and substitution of programs on such issues and subjects (adding to § 315 of the Communications Act of 1934, U. S. C. 47: 315). H. R. 3140. Mr. Culkin; January 18, 1937 (Interstate and Foreign Commerce). Prohibits the advertising of alcoholic beverages by radio; penalty, fine of $500 to $1,000 and/or imprisonment from 3 to 12 months (adding to Communications Act of 1934, § 16). H. R. 3884. Mr. Lea; January 28, 1937 (Interstate and Foreign Commerce). Makes it unlawful for any carrier by wire or radio to issue or honor any frank, or render any free interstate or foreign service, except in situations involving safety of life or property (including hydrographic and weather reports, medical assistance to persons on ships or aircraft at sea) , and except in preparation for national defense [amending §§ 210 and 602 (b) of Communications Act of 1934 — which now permit carriers to issue and exchange franks and passes for employees and their families]. H. R. 3892. Mr. Wearin; January 28, 1937 (Interstate and Foreign Commerce). Makes it unlawful for any radio broadcasting licensee — (1) to be owned, con- trolled, or managed, directly or indirectly, by the owner, manager, etc., of a news- paper or other printed publication; (2) to own, control, or manage a newspaper or other printed publication. The foregoing shall not apply to licensees during the term of their license. H. R. 3898.* Mr. Lea; January 28, 1937 (Interstate and Foreign Commerce). Approved March 29, 1937 (Public No. 2): The Communications Commission may authorize actual operation of transmitting apparatus by unlicensed persons at all radio stations for which a station license is required except (1) where licensed operators are required by international agree- ment or for safety; or (2) stations engaged in broadcasting, or operated as common carriers (below 30,000 kilocycles) ; and make special regulations governing granting 762 of licenses for the use and operation of automatic radio devices (amending U. S. C. 47: 318). H. R. 4191. Mr. Ramspeck (by request) ; February 2, 1937 (Merchant Marine and Fish- eries) . Extending the purposes and provisions of the Communications Act of 1934 to cover safety of life and property at sea through the use of wire and radio communi- cations— companion bill to S. 595. H. R. 4195. Mr. Ramspeck (by request) ; February 2, 1937 (Merchant Marine and Fish- eries) . Amends R. S. 4131, which requires that certain officers on vessels of the United States must be American citizens: (1) By making it applicable to vessels "propelled by steam or any other method" [instead of "propelled wholly or in part by steam"], and (2) by including chief radio officer and other members of the radio department qualified to take charge of the radio watch. H. R. 4281. Mr. Celler; February 3, 1937 (Naval Affairs). Authorizes Secretary of Navy to construct and operate a "Pan American Radio Station" in Washington — Commissioner of Education to provide programs of national and international interest and without advertising matter. General policies of the station shall be determined by an advisory board of nine consisting of the Secretary of State, Director of the Pan American Union, Chairman of the Federal Communi- cations Commission, Commissioner of Education, and such other Government officials as the President may select. Authorizes $700,000 for construction, $100,000 annually for operation, and necessary sums for program production. H. R. 5038. Mr. Anderson of Missouri; February 24, 1937 (Interstate and Foreign Com- merce). Broadcasting licenses shall be granted for a minimum term of 5 years [now granted for a maximum term of 3 years] — not applicable to licenses in force on date of enactment [amending U. S. C. 47: 307 (d)]. H. R. 5300. Mr. Maloney; March 3, 1937 (Interstate and Foreign Commerce). Personal endorsements of articles by radio, if paid for, must be accompanied by statement to that effect. H. R. 5336. Mr. Welch; March 4, 1937 (Interstate and Foreign Commerce). Restricting radio station operators' licenses to applicants over 21 years of age — covered by later bill, H. R. 5376. H. R. 5376. Mr. Welch; March 5, 1937 (Interstate and Foreign Commerce). The Federal Communications Commission shall have authority to issue radio sta- tion operators' licenses only to applicants 21 years of age or over [amending U. S. C. 47: 303 (1)]. H. R. 6440. Mr. Boylan of New York; April 15, 1937 (Ways and Means). Requires the registration of broadcasting stations with the collectors of internal revenue, and payment of a tax computed on authorized power as follows: (1) up to 1,000 watts, $1 per watt; (2) 1,000 to 10,000 watts, $2 per watt; (3) over 10,000 watts, $3 per watt. In cases of part-time stations the tax shall be in the proportion that the number of authorized hours broadcasting bears to 24 hours. Where stations use varying amounts of power the basis of the tax shall be the weighted average amount of authorized power. The tax shall not apply to stations of the State or Federal Governments or to stations operated exclusively for non-profit purposes and using only unsponsored programs. H. R. 7711. *Mr. McCormack (by request) ; June 29, 1937 (Interstate and Foreign Com- merce) . As passed by House August 2, 1937: Neither the Communications Act of 1934 nor any other act shall prevent the fur- nishing reports of positions of ships at sea to newspapers of general circulation, provided the reporting company's name is displayed along with the ship position reports. The Commission may prescribe rules to carry out provisions of this act (amending 48 Stat. 1064). H. R. 8230. Mr. Bernard: August 13, 1937 (Interstate and Foreign Commerce). Repeals the power of the President, under the Communications Act of 1934, to suspend broadcasting or to take over radio stations upon proclamation that there exists "a threat of war or a state of public peril or disaster or other national emeg- gency" — confining his exercise of such power to a time when "war" exists [amend- ing U. S. C. 47: 606 (c) J. H. R. 8251. Mr. Pettengill; August 16, 1937 (Merchant Marine and Fisheries). Repeals § 353 (b) of the Act of May 20, 1937 (Public, No. 97, 75th Cong.), which requires cargo ships, fitted with an auto-alarm, to carry at least one qualified opera- tor of at least 6 months' experience aboard United States ships. 763 ILLUSTRATIVE COPYRIGHT PUBLICATIONS AND BIBLIOGRAPHY By Herman Finkelstein of the New York Bar COPYRIGHT PUBLICATIONS AND TREATISES Publications of the U. S. Government Copyright Enactments of the United States, 1783-1906. Copyright Office Bulletin No. 3, order from Supt. of Documents, Washington, D. C. Price, cloth, 35c. Copyright in Congress 1789-1904. Copyright Office Bulletin No. 8, order from Supt. of Documents, Washington, D. C. Price, cloth, 65c. The Copyright Law of the United States of America. Copyright Office Bulletin No. 14, order from Supt. of Documents, Washington, D. C. Price, 10c. Decisions of U. S. Courts Involving Copyright, 1913-14. Copyright Office Bulletin No. 17, order from Supt. of Documents, Washington, D. C. Price, cloth, 30c. Decisions of U. S. Courts Involving Copyrights, 1914-1917. Copyright Office Bulletin No. 18, order from Supt. of Documents, Washington, D. C. Price, cloth, 60c. Decisions of U. S. Courts Involving Copyrights, 1918-1924. Copyright Office Bulletin No. 19, order from Supt. of Documents, Washington, D. C. Price, cloth, $1 Decisions of U. S. Courts Involving Copyrights, 1924-1935. Copyright Office Bulletin No. 20, order from Supt. of Documents, Washington, D. C. Price, cloth, $1.50 Rules and Regulations for Registration of Claims to Copyright. Copyright Office Bulletin No. 15, to be had free on request to Register of Copyrights, Washington, D. C. International Copyright Convention, Berne, 1886. Copyright Office Information Circular No. 4. Free on request to Register of Copy- rights, Washington, D. C. International Copyright Convention, Berlin, 1908. Copyright Office Information Circular No. 4A. Free on request to Register of Copy- rights, Washington, D. C. Additional Protocol to Berlin Convention. Copyright Office Information Circular No. 4B. Free on request to Register of Copy- rights, Washington, D. C. 764 LEGAL BIBLIOGRAPHY BIRRELL, A Law and History of Copyright (1899) G. P. Putnam's Sons (New York) COPINGER The Law of Copyright (7th Ed.— 1936) Sweet & Maxwell, Ltd. (London) CURTIS, G. T Law of Copyright (1847) DE WOLF An Outline of Copyright Law John W. Luce & Co. (Boston) DRONE, E. S A Treatise on the Law of Property in Intellectual Productions (1879) Little, Brown & Co. (Boston) FROHLICH & SCHWARTZ. The Law of Motion Pictures and the Theatre Baker, Voorhis & Co. (New York) HALE, W. B Copyright and Literary Property, 13 Corpus Juris, 936 (1917) Amer- ican Law Book Co., New York ISAACS The Law Relating to Theatres, Music-Hails, and Other Public Entertainments (1927) Stevens & Sons (London) MacGILLIVRAY A Treatise Upon the Law of Copyright (1902) E. P. Button & Co. (New York) MORGAN Law of Literature (1875) (New York) OLDFIELD The Law of Copyright (2nd Ed.) Butterworth & Co. (London) PUTNAM, G. H The Question of Copyright (1891) G. P. Putnam's Sons (New York) RICHARDSON The Law of Copyright (1913) Jordan & Sons (London) SCRUTTON The Law of Copyright (1903) Wm. Clowes & Son, Ltd. (London) SH AFTER Musical copyright (1932) Callaghan & Co. (Chicago) STRONG Dramatic and Musical Law (3rd Ed. 1909) Era Publishing Office (London) TALFOURD, T. N Three Speeches on Extension of Copyright (1840) Edward Maxon (London) WEIL American Copyright Law (1917) .Callaghan & Co. (Chicago) Copyright, 1937, by American Society of Composers, Authors and Publishers and Reprinted by Permission from "The Nathan Burkan Memorial Competition." 765 Federal Trade Commission Procedure in Radio Advertising Cases Entry of the Federal Trade Commis- sion in 1934 into the field of commercial radio advertising followed as a logical step the establishment of radio as a ma- jor medium of advertising. Previously, in 1929, the Commission set up its Special Board of Investigation for the review and correction of false and misleading advertising as published in newspapers and magazines. In a series of court decisions, false and misleading ad- vertising has been held to constitute un- fair methods of competition which, under the Federal Trade Commission Act, the Commission is required to prevent. For the prevention of false and mis- leading advertising by radio broadcast, the Commission's procedure is similar in principle to that utilized in the preven- tion of the same type of advertising in the periodical field. The approach to the radio procedure is different to the degree that the two classes of media are different me- chanically. Mainly, the radio procedure involves a continuous, systematic review of all commercial continuity. This ma- terial is sent to the Special Board of In- vestigation by individual stations four times a year, by national and regional networks each week, and by producers of electrical-transcription recordings each month. During the fiscal year ended June 30, 1937, the Commission received copies of 439,393 commercial broadcasts by indi- vidual radio stations and 30,983 commer- cial broadcasts by networks, or chain originating key stations. The combined material received fur- nishes representative and specific data on the character of current radio advertis- ing which has proven of great value in the efforts to prevent false and mislead- ing representations. From data now accumulated as a result of the first three years' systematic re- view of radio advertising, the Commis- sion is in a position to ascertain the sources of the more objectionable exam- ples of broadcast advertising, and to take action where necessary. Continuities are reviewed in the prelim- inary stage by a staff of carefully in- structed examining clerks, whose duty is to sift out at the first stage the large mass of material, well over 80 per cent, which is obviously unobjectionable. These examiners may be thought of as representing the collective intelligence and impressions of the radio listeners. They mark for further review by the Special Board of Investigation and their legal assistants, such statements and claims as may seem illogical, contrary to common sense or to common knowledge or belief, or adverse to established ethical practices ; also assertions of certain types that the board has learned to doubt as a matter of course. Upon further examination of a conti- nuity, if it appears unobjectionable from a legal standpoint, it is filed without action. If the advertising seems objectionable or of a doubtful character, a question- naire is usually forwarded to such adver- tiser requesting information to aid the Commission in reaching a conclusion. Generally such questionnaire calls for formula, sample and follow-up literature. The formula and sample are as a rule submitted by the Commission to other appropriate agencies of the Government for tests and reports. The follow-up lit- erature frequently contains false or mis- leading claims not appearing in the con- tact advertising or announcement. In the event the data submitted, after its subjection to tests and analyses, ap- pears to indicate that the radio adver- tiser is making misleading claims in vio- lation of the law, an application for complaint against him is docketed; but before the issuance and service of such complaint, the Commission usually refers the matter back to the Special Board of (Please Turn to Page 768) 766 Important 1937 Radio Patents by = JOHN B. BRADY, Counsellor at Law = Washington, D. C. Patent litigations, involving every major radio manufacturing concern in the United States, played an important role in the advancement of technical radio during the past year. The major patent decision of the year was obtained by Western Electric Company, in a group of cases decided by the Court of Appeals for the Second Circuit, involving General Talking Pic- tures Corporation as defendants and in which the Court of Appeals held Arnold patents 1,329,283, 1,403,475, 1,448,550, and 1,465,332, valid and in- fringed. The suits also involved Mathes patent 1,426,754 and Lowen- stein patent 1,231,764, which were held valid and infringed. The group of patents covered the impedance type of conductive coupling for amplifiers and amplifier circuits used widely in talking motion picture installations, public address systems and radio trans- mitting and receiving systems. The Supreme Court of the United States granted certiorari in the case and heard argument in December, 1937. Hazeltine Corporation was active in litigation in suits filed against the Gen- eral Electric Company in the United States District Court at Baltimore, Maryland, under Wheeler patent 1,951,685 on Peak Detector and 2,041,- 273, for Amplifier Volume Control and also MacDonald patents, 2,022,514 and 1,913,604, for Wave Signaling Systems. Hazeltine Corporation sued Stewart- Warner Corporation under the Wheeler patents in the District Court for the Eastern District of Virginia. Suit was brought under the same Wheeler patents against Radio Corpo- ration of America in the United States District Court for the District of Dela- ware. The Dunmore and Lowell patent on the Alternating Current Operation of Power Speakers, was held valid and infringed as to nine claims by the United States District Court of the District of Maryland in a suit by P. D. Lowell, F. W. Dunmore et al vs. A. G. Triplett et al. Radio Corporation of America ob- tained a decision involving DeForest Oscillator Patents 1,507,016 and 1,507,- 017 in the Court of Appeals for the Second Circuit, in litigation involving F. A. Andrea et al. Radio Corporation of America were very active in suits in the United States District Court for the Southern Dis- trict of California, against Pathe Radio and Television Company, on Arnold patent 1,403,475, for Vacuum Tube Cir- cuit; Wilson patent 1,403,932 for Elec- tron Discharge Device; Lowenstein patent 1,618,017 for Wireless Telegraph Apparatus; Heising patent 1,936,162 for Transmission System; and Ballantine & Hull Reissue patent 18,579 for De- modulators and Method of Demodula- tion; DeForest patents 1,507,016 and 1,507,017 for Radio Signaling System; Lemmon patent 1,702,833 for Electrical Condenser; Round patent 1,811,095 for Thermionic Amplifier and Detector; Chamberlain patent 1,573,374 for Con- denser; Kellogg patents 1,707,617 and 1,795,214 for Sound Reproducing Appa- ratus; and Rice & Kellogg patents 1,- 728,879 and 1,894,197 for Amplifying System. In the United States District Court for the Eastern District of New York, Radio Corporation of America pursued Universal Tube Manufacturing Corpo- ration et al under Chamberlain patent 1,573,374 for Condenser; Kellogg pat- ents 1,707,617, 1,795,214 for Sound Re- producing Apparatus; Rice & Kellogg patents 1,728,879, 1,894,197 for Ampli- fying System, and Sagle patent 2,052,- 316 for the Slotted Plate Variable Con- 767 denser used for easy compensation of the several tuned stages of the high frequency amplifier of broadcast re- ceivers. In the talking picture art, Radio Corporation of America litigated a number of its patents against R. M. Like et al and also against Balsley & Phillips, Inc., Ltd., in the United States District Court for the Southern District of California at Los Angeles. This liti- gation included the following patents: Langmuir patents 1,297,188, 1,313,094 for System for Amplifying Variable Currents; Moore patent 1,316,967 for Gaseous Conduction Lamp; Steiner patent 1,614,214 for Means for Support- ing and Driving Films; Hoxie patents 1,646,249 for Narrow Light Aperture, and 1,756,863 for Method of Making Motion Pictures; Robinson patent 1,- 854,159 for Sound Recording; and Heisler patent 1,920,789 for Film Driv- ing Apparatus. Montgomery Ward & Company was defendant in a suit brought by Con- denser Development Corporation, which was appealed to the Second Circuit Court of Appeals under Cramer patent 1,800,719 for Electrical Condenser and Tompkins patent 1,932,328 for Con- denser Frame Construction. Condenser Development Corporation also litigated these patents against Walgreen Com- pany of New York and Davega City Radio, Inc., in the United States Dis- trict Court for the Southern District of New York. Amy, Aceves & King, Inc. sued Tech- nical Appliance Corporation under pat- ent 1,920,162, Amy & King, for Radio Aerial Attachment; patents 1,938,092, 1,976,910 and 2,002,844 for Radio Re- ceiving Systems; and Reissue patent 19,854 for Duplex Radio Aerial Sys- tem, in the United States District Court for the Southern District of New York. The suit by Wired Radio, Inc. against Broadcast Station WFBE, Inc. was dis- missed in the United States District Court for the Southern District of Ohio, Western Division. This litigation involv- ed Crossley patent 1,901,735 for Piezo Electric Crystal System, and .1,627,958 for Radio Frequency Choke Coil Sys- tem; Walker patent 1,831,151 for Tem- perature Control System for Frequency Determining Elements; Hund patents 1,822,928 for Piezo Electric Plate, and 1,649,828 for Method of Preparing Piezo Electric Plates. Ruben Condenser Company was ac- tive in suits against Concourse Electric Company, Inc.; Polymet Manufacturing Corporation; R. H. Macy & Company; and Fischer Distributing Corporation, under Ruben Electrolytic Condenser patents 1,710,073 and 1,714,191. (Continued from Page 766) Investigation for the purpose of extend- ing to the advertiser an opportunity to negotiate a settlement of the issues. When the matter cannot be adjusted satisfactorily by correspondence, the ad- vertiser is accorded the privilege of a personal conference with the Special Board, either with or without counsel, where he is allowed full opportunity to justify his claims. If, upon due consideration, the Special Board is of the opinion that the respon- dent has not established the truth of his claims, he is offered the privilege of clos- ing the matter by signing a stipulation whereby he agrees to discontinue making the assertions deemed misleading. Where the respondent declines to stipu- late, the case is reported by the board to the Commission, together with a steno- graphic transcript of the hearing, all ex- hibits, records and other evidence; where- upon the Commission, if it has reason to believe from the showing made that the advertiser has violated the law, issues a formal complaint against him, and he is given twenty days within which to file an answer, after which proof is taken before a trial examiner, briefs are filed by both sides, and the case is heard by the Com- mission and oral argument granted, if desired. The decision of the Commission, when a cease and desist order is entered, is subject to review by the United States Circuit Courts of Appeals and may final- ly reach the Supreme Court of the United States. However, an overwhelming per cent of all advertising cases have been settled amicably, usually by stipulation as the result of the preliminary negotia- tions and without the issuance of formal complaint, and only a few are ever ap- pealed from the Commission to the courts. 768 r LOOKING AT RADIO FROM THE FINANCIAL SIDE 769 NEW YORK STOCK EXCHANGE Stock and Dividend Rate Approx. Sales High Date Low Date Last Net Change Am. Tel. & Tel. (9).. 683,600 187 1-8 140 10-19 144% — 403% CBS "A" (1 95) 47,720 32 8-2 1634 12-29 17 CBS "B" (1.95) 20,600 31^ 8-2 1634 12-28 16% Crosley Radio 135,500 2834 1-15 6% 12-29 7% — 18M Gen Elec (2.20) 3,491,700 64% 1-21 34 10-19 41% — 13 5% RCA Common (.20) .... 6,457,300 12?4 3-6 43^ 10-19 6% — 5% RCA 1st pfd. (3y2) 198,800 80 1-15 44 12-28 46 - — 3234 RCA 2nd pfd. B (5) ... 2,700 115 11-5 96^2 12-8 96% — ll^ 448,300 21 2-11 5/2 10-19 m — 9 Westinghouse (6) 799,900 1675% 1-22 87% 11-23 99 y2 — 48 5,700 170 1-22 113 10-18 133 19 Zenith (2) 554,000 4334 8-31 11% 12-29 13/2 — 2034 NEW YORK CURB EXCHANGE Hazeltine Corp. (3) 41,600 18/2 7 15/2 + Va 98,400 53% % 1% — 3% Nat. Union Radio 192,300 3% H 13/16 — 5/16 OVER THE COUNTER 21 /2 6 eyA — 12tf 770 CORPORATE SUMMARIES of Principal Radio and Affiliated Companies AMERICAN TELEPHONE & TELEGRAPH CO. American Telephone & Telegraph Co., as part of its vast communications business, owns and oper- ates the toll lines which inter-connect 25 associated regional telephone companies and the wire and radio circuits which connect the Bell System with 68 foreign countries and ships at sea. Western Electric is its equipment division. Valuable patents in the sound field also are held by A. T. & T., and the company in 1936 was granted permission for initial trial installation of coaxial cable between New York and Philadelphia. Experiments with this coaxial cable, which is ex- pected to prove important in television, have been under way since the fall of 1936. A. T. & T. was incorporated March 3, 1885, in New York State. Head office is at 195 Broad- way, New York. Capitalization consists of 25,000,000 shares of common stock. Company's last balance sheet shows total assets of $3,117,689,577; current assets, $341,820,118; current liabilities, $195,587,088. Walter S. Gifford is president. Dividends are at the rate of $9 a year. Company earned $12.57 in 1929, $9.22 in 1930, $8.93 in 1931, $7.82 in 1932, p. 37 in 1933, $6.52 in 1934, $6.74 in 1935, $9.36 in 1936, and is ex- pected to show about $11 in 1937. Stock of the company touched a high of 310^4 in 1929, and a low of 86 in 1933. The high for 1937 was 187, and the low, 140. COLUMBIA BROADCASTINGSYSTEM, INC. Columbia Broadcasting System, Inc., New York, was incorporated Jan. 27, 1927, in New York State. Was originally owned jointly by William S. Paley, president, and Paramount-Publix Corp., which sold its interest in March, 1932, to Paley and asso- ciates. Company's coast-to-coast network consists of more than 100 stations, including eight that are wholly owned and one under lease, while remainder are affiliates under contract. Sale of time on the network accounts for over 90 per cent of the company's gross revenue, while the remainder comes from talent management and booking. Experimental work in television is being con- ducted. Company's two classes of stock, "A" and "B", which differ only as to voting rights (each class being represented by half the board of directors), were split two for one last year. PRICE RANGE OF STOCKS** Class A Class B Earned Divid. Year High Low High Low A&B A&B 1937.. 32 163/4 31^ 165/6 $2.20 $1.95 1936.. 30J4 22i/, 29% 22^4 2.21 1.65 1935.. 24^ U& 24/R 11*4 1.65 1.30 1934.. 11 63/8 \\l/% 7V8 1.34 .92 1933.. 6 45/8" sy& 45/6 .55 .27 1932.. 73/8 5 3/8 .97 .27 1931.. 1.24 .20 1930.. .56 Adjusted on basis of 2-for-l stock splitup in 1937. CONSOLIDATED INCOME AND SURPLUS ACCOUNT For the Fiscal Year (53 Weeks) Ending Jan. 2, 1937 Profit from operations for the fiscal year ending January 2, 1937, after provision for deprecia- of $485,478.76 $4,354,746.31 Add — Other income including interest, discount, profit on sale of securities, dividends and mis- cellaneous (net) - 144,236.81 $4,498,983.12 Deduct — Provision for Federal income tax (including surtax on undistributed profits of $97,622.30) 743,460.13 Net Profit for the Period $3,755,522.99 learned surplus at December 28, 1935, $2,742,936.36; Add — Adjustment of depreciation approved by the Board of Directors resulting from a revision of rates by the Federal tax authorities, $230,955.11 2,973,891.47 $6,729,414.46 Deduct—Dividends (cash) 2,812,705.50 Earned Surplus at January 2, 1937, per Balance Sheet $3,916,708.96 1937 EARNINGS Financial report for the year ended Jan. 1, 1938, to be mailed to stockholders in April, will show earnings of $4,297,600 (subject to audit now being made). 771 CONSOLIDATED BALANCE SHEET, JAN. 2, 1937 Assets Current and Working Assets: Cash in banks and on hand $1,663,669.12 U. S. Treasury notes (par value) _ 2,162,500.00 Notes and accounts receivable, less reserve (including $28,713 85 advances to officers and employees representing largely premiums regularly advanced by company under cooperative insurance plan) 2,385,858.47 Prepaid wire charges, insurance, taxes, etc 463,604.09 Total Current and Working Assets $6,675,631.68 Other accounts receivable 123,942.04 Investment in affiliated company 1,641.92 Deferred Charges 51,947.46 Fixed Assets: Land, buildings, equipment and improvements to leased premises, at cost, $4,982',724.05; Less — Reserve for depreciation and amortization, $1,958,398.56 3,024,325.49 Goodwill, representnig premiums paid for capital stocks of merged subsidiaries formerly con- solidated 2,258,361.58 $12,135,850.17 Liabilities Current Liabilities: Accounts payable and sundry accruals $2,086,659.77 Reserve for Federal income tax (including surtax on undistributed profits) 753,475.45 Mortgage instalments due within one year 3,900.00 Serial payments due January 2, 1938 260,416.75 Total Current Liabilities $3,104,451.97 Deferred income 15,200.69 Mortgages payable (including $150,000 standing demand) 1,114,660.94 Serial payments due January 2, 1939 260,416.75 Reserve for contingencies 36,906.50 Capital and Surplus: Capital stock — $5 par value: authorized — 750,000 shares each class A and B; issued — 474,298 shares class A and 474,337 shares class B, $4,743,175; earned sur- plus, per statement attached, $3,916,708.96, total, $8,659,883.96; Less— 1,425 shares class A and 94,875 shares class B in treasury reacquired at cost of, $1,055,670.64 7,604,213.32 $12,135,850.17 CROSLEY RADIO CORP Crosley Radio Corp., Cincinnati, had its origin June 30, 1919, in Ohio, as Precision Equipment Co. Changed to present name in 1924 after pur- chase of company by Powel C. Crosley, Jr. In May, 1930, company bought the radio receiving set business of Amrad Corp. Powel Crosley, Jr., is president-treasurer; Lewis M. Crosley, vice-president and general manager. Business now includes the manufacture of radio receiving sets, loud speakers, refrigerators, coal stokers, washing machines, etc. Owns and operates two Cincinnati stations, WLW and WSAI, as well as short wave station W8XAL. WLW holds the only 500,000-watt license from the FCC, which granted this power to Crosley for experimental and development purposes. Capitalization of the company consists of 600,000 authorized shares of no par common stock, of which 545 800 shares are outstanding. Total assets as of Jan. 1, 1937, were $8,142,088. Current assets as of June 30, 1937, amounted to approximately $6,700,000 against current liabili- ties of approximately $1,060,000. There is no funded debt. PRICE RANGE OF STOCK Earned Low Per Sh. 6V2 $40* 155^ 2.27 11*4 2.12 8 1.64 2 .76 2% .53D 4V2 .25D 3J4 1.68D 15 .80D Year High 1937 283^ 1936 35 3/£ 1935 193/g 1934 \7y2 1933 14)4 \932 7y4 1931 854 1930 22 1929 62i/ D — Deficit. * 6 months to June 30. Dividend $V.25 .25 .25 1.00 (+4% stock) GENERAL ELECTRIC CO. General Electric Co., Schenectady, N. Y., was formed in 1893. Its manufacturing business runs from home electrical appliances, incandescent bulbs and radio to heavier machinery and equipment for generating, transmitting and utilizing electric power. Owen 1). Young is chairman; Gerard Swope, president. Company fathered the formation of Radio Cor- poration of America. It holds various licenses in the radio field. Though bulk of its business is outside the realm of radio — about half of its 20 plants being devoted to making electric light bulbs, and much of the other activity being in the field of electrical ma- chinery and appliances — the company has three of the country's leading radio stations (WGY, Schenectady; KGO, San Francisco, and KOA, Den- ver), which are managed and operated by National Broadcasting Co. ; also short wave stations W2XAD and W2XAF in Schenectady, and will become an even more important factor in the broadcast- ing field through the construction started in Novem- ber, 1937, of a powerful short-wave station in Belmont, Cal., and activity in the television field for which the company has asked FCC permission to build four experimental stations. General Electric at the start of 1937 had total assets of $365,745,385; current assets of $178,- 625,074, and current liabilities of $29,840,512. 772 Company has no funded debt. Capitalization consists of an authorized 29,600,000 shares of no par common stock, of which 28,845,927 shares are outstanding. PRICE RANGE OF STOCK Earned Year 1937 936 High 647-6 Low 34 34] Per Sh. $2.10 (Est.) 1.52 Dividend $2.20 1.70 1935 40^ 2oy2 .97 .65 1934 2514 16t/s .59 .55 1933 30y4 loy2 .38 .40 1932 26% 8% .41 .85 1931 54H 22% 1.33 1.60 1930 952/8 4iy2 1.90 1.60 1929* 403 168^ 8.96 6.00 * Before 4-for-l split up. HAZELTINE CORP Hazeltine Corp., with executive offices at 15 Ex- change Place, Jersey City, N. J., was incorpor- ated Feb. 1, 1924, in Delaware. Edgar Rickard is chairman and president; Jack Binns, vice-president-treasurer; W. A. MacDonald, vice-president-chief engineer. Company is sole owner of "Neutrodyne," "Neu- trodon" and "Neutroformer" radio trade marks, and all U. S. and foreign letter patents pertaining to the "Neutrodyne" principle. Hazeltine has the right to grant licenses under approximately 400 U. S. letter patents and pend- ing applications useful in the designs of radio receiving sets. Income is derived from royalties from licensed manufacturers in this country and abroad. Com- pany cooperates with its licensees in research work and laboratory experiments. In December. 1937, RCA entered into agreements with Hazeltine Corp. whereby the former acquired simple non-exclusive licenses in all radio fields under the Hazeltine patents. These agreements terminated long pending litigation between the parties. Capitalization of the company consists of an authorized 300,000 shares of no par common stock, of which 175,000 shares are outstanding. Total assets as of Jan. 1. 1937, amounted to $2,201,892. Current assets were $1,500,346, and current liabilities $108,481. There was no funded debt. Net profit for 1937 was $594,293. PRICE RANGE OF STOCK Year High 1937 185^ 1936 19 1935 13 1934 12^ 1933 6*4 1932 7y2 1931 2zy2 1930 35 1929 70% D— Deficit. Earned Low Per Sh. Dividend 7 $3.14 $3.00 1054 2.05 3.00 7 1.05 1.75 3 2.88 2.87^ lr/2 1.05D 23/8 1.67D • 12/2 6 1.01D 1.50 135^ 2.27 1.75 14J4 1.38 1.00 MAJESTIC RADIO b TELEVISION CORP Majestic Radio & Television Corp., Chicago and New York, was incorporated Sept. 23, 1936, in Delaware, and acquired the business of Davega Stores Corp. and the interest formerly of Grisgby- Grunow Co. in trademarks, patents, etc. N. L. Cohn is president; H. M. Stein, vice- president and treasurer. Company manufactures radios, licensed undei RCA and Hazeltine patents. Capitalization consists of 1,000,000 authorized shares of common stock, $1 par value, of which 350,000 shares are outstanding. Total assets, in balance sheet of May 31, 1937, were $699,194. Current assets, $633,929; current liabilities. $47,192. There is no funded debt. No dividends paid to date. PRICE RANGE OF STOCK Earned High Low Per Sh. Dividend 5H % $.13D .... 4M 4J4 Year 1937 1936 D— Deficit, period Sept. 23, 1936, May 31, NATIONAL UNION RADIO CORP National Union Radio Corp., New York, was in- corporated Aug. 21, 1929, in Delaware to acquire business of Sonatro Tube Co., Televocal Corp., and Magnation Corp. Sylvester W. Muldowny. chairman; H. R. Peters, president; Dr. R. E. Myers, vice-president. Company is engaged in the radio tube and parts industry and has three wholly-owned subsidiaries, National Union Radio Corp. of New York (N. Y. corporation), Favisa Holding Corp. (New Jersey corporation) and Sonatron Tube Co. (Delaware corporation). Research work has been conducted by the com- pany in the development of cathode ray and other tubes necessary for television work, as well as on other commercial products closely allied to the tube industry, and progress is reported. Total assets of the company, as shown in balance sheet for the year ended April 30, 1937, amounted to $1,788,335. There were current assets of $977,- 124, against current liabilities of $593,512. There is no funded debt. Capitalization consists of 250,000 shares of au- thorized and issued convertible preferred stock of $1 par value, and 1.000,000 shares of $1 par com- mon stock, of which 463.953 shares are outstand- ing. Sears, Roebuck & Co. was granted ; Dec. 30, 1934, expiring Feb. 28, 1938, purchase of 50,000 shares of common $2.50 a share. Net profit of $101,023 was reported for ended April 30, 1937. No dividends have been paid. PRICE RANGE OF STOCK Earned Per Sh. $.10 .33D .34 .34 .64 .03 .06 Year High 1937 37/8 1936 2 1935 ljtf 1934 lfg 1933 iy2 1932 lys 1931 sy 1930 10^4 1929 42^ D— Deficit. Low Ya 9-16 Va y h y H 2 n option for the stock at the year Dividend 773 RADIO CORPORATION OF AMERICA Radio Corporation of America, a holding com- pany, RCA Building, 30 Rockefeller Plaza, New York, was incorporated Oct. 17, 1919, in Delaware. Units in the RCA family include RCA Manufac- turing Co., National Broadcasting Co. (which con- tributes most of parent company's earnings), RCA Communications, Radiomarine Corp. of America and RCA Institutes. James G. Harbord is chairman; David Sarnoff, president. Parent company was organized by General Elec- tric Co. Acquired stations of Marconi Wireless Tel. Co. of America. Owns numerous patents upon which royalties are collected from manufac- turers. In October, 1928, company received 500,- 000 shares of Class "B" stock of Radio-Keith-Or- pheum Corp. in return for use of Photophone and for contract under which National Broadcasting Co., affiliated with Radio Corp., will broadcast R-K-O programs. Owns Radio-Victor Corp., of America. Affiliated with General Motors and Westinghouse Electric in a new radio manufac- turing company formed in September, 1929. In January, 1932, increased its controlling interest in RKO to about 70 per cent. In October, 1935, sold part of its controlling interest in RKO, and gave option on balance, to Atlas Corp. and Lehman Bros. Also sold out its interest in Electrical and Musical Industries. London, to a British group. Sells motion picture sound equipment to film producers and theaters. Dividends: First common dividend, 20 cents a share, paid Dec. 21, 1937. Also paid up the arrears on Class "B" preferred, which is being retired; $3.50 annually on 1st pfd. PRICE RANGE OF STOCK Common Earned Year High Low Per Sh. Dividend 1937 1234 4?4 $.41^ $.20 1936 144 934 .21 1935 133/6 4 .01D 1934 9% 4/2 .10 1933 124 3 .47D 1932 Uy2 2y2 .49D 1931 27i/2 5% .34D 1930 69>8 1134 .02 1929 11434 26 1.59 Old Common 192'9 549 333 1928 420 854 15.98 1st Preferred 1937 80 44 3 50** $3.50 ** Dividend rate. CONSOLIDATED STATEMENT OF INCOME AND EARNED SURPLUS For Year Ended Dec. 31, 1936 Gross income $101,186,309.90 Less — Cost of sales, general operating, development, selling and administrative expenses 89,722,150.68 Net Income for the Year (before Interest, Depreciation, Amortization of Patents, Good- will and Federal Income Taxes) $11,464,159.22 Deduct — Interest, depreciation, amortization of patents, amortization of goodwill, and pro- vision for Federal income taxes 5,308,222.50 Net Profit for the, Year, Transferred to Earned Surplus $6,155,936.72 Earned surplus at December 31, 1935 12,401,099.46 $18,557,036.18 Deduct— Preferred dividends 3,222,387.26 Earned Surplus at December 31, 1936 $15,334,64S.92 INCOME FOR 1937 Though annual report of RCA will not be available until the stockholders' meeting April 5, the following- statement was issued Feb. 9 by David Sarnoff: Estimated for Actual for Percentage 1937 1936 Increase Gross Income: (From all sources) $112,650,000 $101,186,300 11 Net Income: (Before the following deductions) $15,400,000 $11,464,100 34 Deductions: Provision for Federal income taxes $2,100,000 $1,137,100 85 Interest, depreciation, amortization of patents and goodwill $4,300,000 $4,171,100 3 Total deductions '. . . . $6,400,000 $5,308,200 21 Net Profit $9,000,000 $6,155,900 46 CONSOLIDATED BALANCE SHEET, JAN. 7, 1937 Assets Current Assets: Cash in banks and on hand 014.657,406.67 U. S. Government and other marketable securities, at cost (December 31, 1936 market value in excess of cost) 90,720.66 Notes and accounts receivable (less reserves of $1,886,942.37) 12,434,670.15 Inventories (at the lower of cost or market) 11,526,974.53 Total Current Assets $38,709,772.01 774 .Notes and accounts receivable maturing after 1937 981,750.61 investments: Radio-Keith-Orpheum Corp., $7,215,747; sundry investments in and advances to associated and other companies, at cost (less reserve of $3,363,147.76), $2,019,075.28 9,234,822.28 fixed Assets: Factories, radio communication and broadcasting stations, warehouses, service shops, offices, etc.— land, buildings and equipment, at cost, $82,405,506.30; Less — Reserve for depreciation and write-down of fixed assets, $53,193,667.30, total, $29,211,839; patents, contracts and goodwill, $16,136,592.15; Less — Reserve for patents, $7,563,473.97, total, $8,573,118.18 37,784,957.18 Deferred Charges: Development — television field test, $595,989.83; taxes, insurance — paid in advance, etc., $442,763.99, total 1,038,753.82 Total Assets $87,750,055.90 Liabilities and Capital Current Liabilities: Accounts payable and accruals $10,319,059.05 Mortgage on real estate on Broad Street, New York City, called for redemption February 1, 1937 875,000.00 Note payable (non-interest bearing, due November, 1937) 530,463.00 Total Current Liabilities $11,724,522.05 Other Liabilities: Notes payable to banks, due April 8, 1941, $10,000,000; notes payable to others (serial notes payable in eleven annual installments), $507,194.40, total, 10,507,194.40 Reserve for contingencies 2,749,746.88 General reserve (changes during the year are referred to in note below) 4,750,707.37 Capital Stock: $3.50 cumulative convertible first preferred no par value, redemption value $100 per share; Authorized— 920,300 shares; Issued^899,092.8 shares, $14,546,096.49; "B" preferred cumulative $5 dividend no par value, redemption value $100 per share (unconverted under recapitalization plan approved by stockholders April 7, 1936), 17,653 shares, $378.- 027.79; common, no par value — Authorized — 18,500,000 shares; Issued — 13,879,556 shares, $27,759,112, total 42,683,236.28 Earned surplus 15,334,648.92 Total Liabilities and Capital $87,750,055.90 Contingent Liability: Customers' notes receivable of subsidiary company discounted, $25,581.32 STEWART-WARNER CORP Stewart-Warner Corp., Chicago, originally or- ganized in 1905 as a supplier of parts to car fac- tories, now also manufactures an extensive line of home and auto radios, along with refrigerators, speedometers, Alemite fittings, etc. James S. Knowlson is chairman of the board; J. E. Otis, Jr., president and general manager. Company has no funded debt. Capitalization consists of 2,000;000 shares (authorized) of $5 par value common stock, of which approximately 1,242,000 are currently outstanding. Total assets at beginning of 1937 were $18,068,- 201; current assets, $10,052,675, and current liabil- ities, $2,947,721. Earnings for 1937 are estimated at $2.00 a share, compared to $1.70 in 1936; $1.39 in 1935; 46 cents in 1934, and deficits in the three preceding years. Dividends: $1 a share in 1936 and 1937; 50 cents a share in 1935. STROMBERG-CARLSON TELEPHONE MFG. CO. Stromberg-Carlson Telephone Manufacturing Co., Rochester, N. Y., was chartered June 17, 1914, in New York State. \V. M. Angle is president; George A. Scoville, vice-president and general manager. Company manufactures telephone and radio equipment, with subsidiary companies in Can- ada and Australia, and also is sole owner and operator of WHAM, an NBC affiliate in Rochester. About 60 per cent of the company's sales are in the radio field, including equipment and high quality receiving sets. Firm is licensed undei patents held by RCA, General Electric, Westing- house Electric. American Telephone & Telegraph and Hazeltine Corp. At the start of 1937, company had total assets of $5,955,929. with current assets of $3,043,002 and current liabilities of $827,601. Company has no funded debt, and capitalization consists of an authorized 15,000 shares of 6 J/J per cent preferred stock of $100 par value, of which 9,768 shares are outstanding, and author- ized 320,000 shares of no par common stock of $10 a share fixed value, of which 273,280 shares are outstanding. Stock is not listed on New York Stock Ex- change or the Curb, but is dealt in over the counter. Common share earnings for 1937 are estimated at $1.70 a share, against 63 cents in 1936, deficits in the five preceding years, and profit of $2.21 in 1930 and S3. 74 in 1929. 775 WARNER BROS. PICTURES, INC (Transamerican Broadcasting & Television Corp.) Though essentially a motion picture organiza- tion, Warner Bros, stepped rather prominently into the radio field the past year when it became known, through Securities & Exchange Commission regis- tration, that the film company held a 65 per cent controlling interest in Transamerican Broadcasting & Television Corp., station representative and pro- gram production firm. Following this, at the year-end, Warners took another radio step in a deal involving control of Muzak Corp. (wired radio). Muzak has been held by Wired Radio, Inc., a subsidiary of the big utility holding unit, North American Co. It is the plan of Warners to launch Muzak on a nation-wide scale. The service supplies music by wire 24 hours daily to any establishment or home having a telephone or electric lights. Muzak also is regarded in some quarters as a step toward television transmitted by wire. Other Warner Bros, radio interests include ownership of KFWB, Hollywood. President is Harry M. Warner, while Herman Starr is vice- president looking after the radio and music in- terests. WESTINGHOUSE ELECTRIC b MANUFACTURING CO. Westinghouse Electric & Manufacturing Co., East Pittsburgh, Pa., was incorporated April 9, 1872, in Pennsylvania. It is the oldest of the major electrical equipment manufacturers. A. W. Robertson is chairman; F. A. Merrick, president; Walter C. Evans, manager of radio division. Company was the pioneer in radio broadcasting as it is known today, having placed KDKA, Pittsburgh, in such service on Nov. 2, 1920. West- inghouse also owns and operates (with programs supplied by NBC), WBZ, Boston; WBZA, Spring- field, Mass.; KYW, Philadelphia, and WOWO- WGL, Fort Wayne, Ind., in addition to short wave stations W8XK and W1XK. Cross-license agreements and holdings in RCA held by Westinghouse and General Electric were ruled in restraint of trade in 1932, and company signed consent decree disposing of holdings. De- cree permits Westinghouse to manufacture and sell radio equipment under its own patents and those of RCA. Bulk of Westinghouse business is in the general electrical field, including household appliances, transportation and other heavy electrical equip- ment. Capitalization consists of 80,000 authorized shares of $50 par value 7 per cent cumulative participat- ing preferred stock, practically all outstanding, and 3,920,000 authorized shares of $50 par value common stock, of which 2,588,000 shares are out- standing. Company has current assets of approximately $111,930,000, against current liabilities of about $15,300,000, and no funded debt. PRICE RANGE OF STOCKS PREFERRED Earned Vear High Low Per Sh. Dividend 1937 170 113 $209.00* $6.00 1936 160 123^4 188.81 5.50 1935 126 90 149.27 1934 95 82 2.27 3.50 1933 96 60^ 108.99 1932 82 52^ 107.73 3.50 1931 119J4 60J4 37.93 3.87^ 1930 193&107$* 148.57 5.00 1929 284 103 388.39 4.00 COMMON Earned Year High Low Per Sh. Dividend 1937 1675/$ 87y8 $6.35* $6.00 1936 153y2 94y2 5.67 5.50 1935 98^4 32$* 4.48 1.00 1934 4714 27 Ji .04D 1933 58$4 19^ 3.37D 1932 43^4 15$* 3.44D .87^ 1931 10734 22^ 1.28D 3.87J4 1930 201 88^ 4.46 5.00 1929 292$^ 100 10.12 4.00 D — Deficit. * 9 months. ZENITH RADIO CORPORATION Zenith Radio Corporation, Chicago, a leading manufacturer and seller of radio receiving sets, was organized and incorporated July 5, 1923, in Illinois. Has been actively engaged in development of radio sets, and in 1937 amended its charter to permit experiments in television. Company has no funded debut. Capitalization is 492,464 shares of no par value common stock. Commander E. F. McDonald. Jr., is president and general manager. PRICE RANGE OF STOCK Earned Low Per Sh. 11% $3.87 liy» 2.46 VA -02 iy2 .10 y2 1.18D Vear High 1937 4334 L93( 42$* 1935 1434 1934 434 1933 5 Dividend $2.00 1932 2 y2 .80D 1931 5M $* .97D 1930 15 3-4 2 .6SD 1929 6134 60s 2.77 2.00 D — Deficit. CONDENSED BALANCE SHEET POSITION As of April 30, 1937 Current assets, $4,980,000. Current liabilities. $2,400,000. Net working capital, $2,580,000. Operating income for vear ended April 30, 1937, $2,787,000. Net income, $1,904,000. Cash items, $2,866,000. Inventories, $1,510,000. Receivables, $604,000. 776 A PRACTICAL MANUAL OF STANDARDS of PRACTICE FOR RADIO STATIONS The following manual, compiled by The Milwaukee Journal, owner and operator of WTMJ, was designed to cope with the problems peculiar to that station, and all of the regulations, etc., do not necessarily fit every station throughout the country. The standards adopted by WTMJ cover so many problems encountered at the big majority of stations, hoivever, that the manual is reprinted by special permission for the assistance of other sta- tions in connection with their own standards of practice. Introduction Questions regarding these Standards of Practice should immediately be discussed with department heads in order to avoid future difficulties. WTMJ operations are set up on the following basis. Under the Sta- tion Manager there are five departments, each with its supervisory head: ASSISTANT MANAGER ards of Practice . . . copy clearance . . . Responsible for commercial programs manufacturing and A. F. of M. clearance from the time the continuity reaches his on electrical transcriptions. office until the program is off the air . . . TECHNIC 4L DIRECTOR production of the Station's public ser- Responsible for all technical opera- vice, educational, stunt and sustaining ti • transmitter, studio, short programs . . . supervision of the announc- wave ick and experimental. ing and program office staffs COMMERCIAL MANAGER CONTINUITY DIRECTOR Responsible for all commercial con- Responsible for the supervision of the tinuity. Sales and Contract Department staffs »,««- ~^r,,,^T™ ^~T .«« ^~™ . . . the contact with the Petry offices. InnOUNCERS MUSICAL DIRECTOR This statement, renewing and broad- Responsible for the supervision of the ening terms of employment in the Radio musical and library staffs . . . maintain- Department, supersedes the statement ing the Station's quality of music other posted April 1, 1936. These terms will than that coming from the networks . . . apply for not less than one year and the building and production of musical thereafter as long as economic conditions programs in accordance with these Stand- permit. 777 Hours Forty hours will constitute a week's work for all employees other than ex- ecutives, department heads, and assist- ants. Salary Schedule Announcers will be paid not less than $25 per week during the first year, $30 per week during the second year, $35 per week during the third year, $40 per week during the fourth year, $45 per week during the fifth year, $50 per week during the sixth year and thereafter. Senior clerks will be paid not less than $25 per week. Junior clerks will be paid not less than $20 per week. Mes- sengers will be paid not less than $15 per week. Overtime Rates of pay will be on a per hour basis and all employees who work more than the scheduled number of hours will be compensated at the rate of time and one-half for overtime, either by extra pay or time off, at the option of the Management. Compensation for overtime worked during each quarterly period of the calendar year, if not made currently, will be made not later than the end of the succeeding quarterly period. Time off will be in units of not less than one day, except by request of employees, when it may be granted in shorter or longer period if not inconsistent with office requirements. Vacations Two weeks' vacation with pay will be granted all employees who have been regularly employed for more than one year. One week's vacation with pay will be granted all employes who have been regularly employed for more than six months and less than one year. Sick Leave Sick leave with pay will be granted all employees, the duration of such benefits to be determined by the Man- agement. Dismissal Bonus Employees who are dismissed for causes beyond their control will be granted a dismissal bonus of one week's pay at current rates for each six months' period of continuous service, up to a maximum of fourteen weeks' pay. * * * As heretofore, any individual em- ployee, or group of employees, acting in their own interests, or as designated representatives of other employees, are at liberty to consult with the Manage- ment at any time regarding terms or conditions of employment whether or not covered in this policy announcement. EMPLOYMENT POLICY FOR OPERATORS This statement, renewing and broad- ening terms of employment in the Radio Department supersedes the statement posted April 1, 1936. These terms will apply for not less than one year and thereafter as long as economic condi- tions permit. Hours Forty hours will constitute a week's work for all employees other than ex- ecutives, department heads, and assist- ants. Salary Schedule Apprentice operators will be paid not less than $20 per week during the first year and $25 per week during the sec- ond year. Experienced operators (not less than two years) will be paid $30 per week during the first year, $35 per week during the second year, $40 per week during the third year, $45 per week during the fourth year and thereafter. Senior clerks will be paid not less than $25 per week. Junior clerks will be paid not less than $20 per week. Messengers will be paid not less than $15 per week. Overtime Rates of pay will be on a per hour basis and all employees who work more than the scheduled number of hours will be compensated at the rate of time and one-half for overtime, either by extra pay or time off at the option of the Management. Compensation for over- time worked during each quarterly pe- riod of the calendar year, if not made currently, will be made not later than the end of the succeeding quarterly period. Time off will be in units of not less than one day, except by request of employees when it may be granted in shorter or longer periods if not inconsistent with office requirements. Vacations Two weeks' vacation with pay will be granted all employees who have been regularly employed for more than one year. One week's vacation with pay will be granted all employees who have been regularly employed for more than six months and less than one year. Sick Leave Sick leave with pay will be granted all employees, the duration of such bene- fits to be determined by the Management. Dismissal Bonus Employees who are dismissed for causes beyond their control will be granted a dismissal bonus of one week's pay at current rates for each six months' 778 period of continuous service, up to a maximum of fourteen weeks' pay. As heretofore, any individual em- ployee, or group of employees, acting in their own interests, or as designated representatives of other employees, are at liberty to consult with the Manage- ment at any time regarding terms or conditions of employment whether or not covered in this policy announce- ment. EMPLOYMENT POLICY FOR SALESMEN This statement, renewing and broad- ening terms of employment in the Radio Department supersedes the statement posted April 1, 1936. These terms will apply for not less than one year and thereafter as long as economic condi- tions permit. Hours Forty hours will constitute a week's work for all employees other than ex- ecutives, department heads and assist- ants. Commission Schedule The following rates of commission will be paid to WTMJ salesmen effective July 1: On all new business or renewal con- tracts dated July 1, or thereafter, Sales commission 6% Servicing commission 4% Live talent sales commission 10% Transcription talent sales commission 5% Salesmen dismissed for cause, or leav- ing the employment of the station will receive the 6% sales commission to the expiration of the contracts as of the record on the day of dismissal or resig- nation, with the 4% service commission to be retained by the Company or turned over to the salesman to whom the ac- count is assigned for servicing. Senior clerks will be paid not less than $25 per week. Junior clerks will be paid not less than $20 per week. Mes- sengers will be paid not less than $15 per week. Overtime Rates of pay will be on a per hour basis and all employees who work more than the scheduled number of hours will be compensated at the rate of time and one-half for overtime, either by extra pay or time off at the option of Man- agement. Compensation for overtime worked each quarterly period of the calendar year, if not made currently, will be made not later than the end of the succeeding quarterly period. Time off will be in units of not less than one day, except by request of employes when it may be granted in shorter or longer periods if not inconsistent with office requirements. Vacations Two weeks' vacation with pay will be granted all employees who have been regularly employed for more than one year. One week's vacation with pay will be granted all employees who have been regularly employed for more than six months and less than one year. Sick Leave Sick leave with pay will be granted all employees, the duration of such benefits to be determined by the Man- agement. Dismissal Bonus Employees who are dismissed for causes beyond their control will be granted a dismissal bonus of one week's pay at current rates for each six months' period of continuous service, up to a maximum of fourteen weeks' pay. As heretofore, any individual em- ployee, or group of employees, acting in their own interests, or as designated representatives of other employees, are at liberty to consult with the Manage- ment at any time regarding terms or conditions of employment, whether or not covered in this policy announcement. GENERAL STANDARDS OF PRACTICE Personal Conduct Radio personnel is constantly subject to the public scrutiny. Therefore, de- corous conduct is paramount at all times. Reporting for Duty All members of the staff are expected to report for duty when called in accord- ance with departmental notices. Sick- ness or inability to report due to some emergency must be reported to the de- partment head in sufficient time to allow satisfactory substitutes to be called. F. C. C. Rules All staff members are expected to be fully acquainted with the rules and regu- lations of the Federal Communications Commission, particularly those affecting their branch of the work. And each in- dividual will be held responsible for the complete compliance with such rules and regulations affecting his work while on duty. Responsibility for Assigned Duties The operator, announcer, musical di- rector, or production man (if any) as- signed to any program, including sta- tion breaks, dramatized announcements, 779 etc., will be held completely responsible for duties assigned in accordance with these Standards of Practice. It is the definite duty of each individual to check up on details for which he is to be re- sponsible sufficiently in advance of the scheduled program time to permit cor- rections and adjustments to be made. Conflict in Schedules In the event there exists a conflict in schedules, the Master Log is to be fol- lowed. Interdepartmental Discussions Any differences arising between mem- bers of various departments due to in- dividual interpretations of rules and reg- ulations are not to be discussed or ar- gued about among staff members, espe- cially not in the presence or hearing of talent, guests or clients. Closing Doors Air conditioning can only function properly with the proper cooperation of the members of the staff in keeping doors closed. Union Business Business pertaining to unions is not to be discussed on Company premises or during Company time without Manage- ment's OK. Studio Guests Studio guests are guests of The Jour- nal Company. Programs in which studio guests will be permitted are designated by Management and the list is at all times on file. The announcer on duty is delegated to represent the Company as host to such guests and is expected to do everything within his power to make them comfortable and to treat them in a courteous manner. It is the province of the announcer on duty to see that such guests are properly es- corted to and from the studios. In con- nection with programs not permitting studio guests, audition rooms are avail- able for emergency use. These rooms are available at all times for the use of personal friends of the staff. Relief Duty Provision must at all times be made in all departments for some one to be on duty at all times during recognized office hours. Insofar as this affects clerical help, the sole responsibility for the proper functioning in the program departments shall rest with the Assis- tant Manager, and in the third floor of- fices, with the Manager's secretary. Arrangements (in all departments ex- cept operating) for time off and overtime, as well as vacations, must be reported to the Manager's secretary in order that proper compliance with Company poli- cies may be adhered to. Vacations — Talent All Milwaukee Journal or WTMJ staff members whose services are sold as tal- ent for which services they receive re- muneration over and above their regu- lar salary, must agree that performance of such work shall not be interefered with due to vacations to which they are entitled as employees of the paper or the station. Absence from such pro- grams will only be countenanced if agreeable with the advertiser. Requests to advertisers and agencies for such ab- sence shall be made by Management, and shall not be made direct with the advertiser or agency by the talent. Electrical Transcription Announcements The station adheres to the regulations of the FCC regarding the announcement of electrical transcriptions. Electrical transcriptions of 15 minutes or longer shall be announced at the beginning and at the end. One of a duration longer than 15 minutes shall be announced at the beginning, at each 15 minute inter- val, and at the conclusion. The only exception to this regulation is a trans- cription consisting of a single continu- ous uninterrupted speech, symphony, play, concert, or operatic production of longer duration than 15 minutes. In this latter connection Management's OK must appear on the continuity. An electrical transcription not in ex- cess of five minutes is to be announced only preceding its use. No announcement is required for elec- trically transcribed background music, sound effects, or theme music. Electrical transcriptions are announc- ed as "an electrical transcription," "elec- trically transcribed," or "from our trans- cribed library." Phonograph Record Announcements All regulations applying to electrical transcriptions apply to phonograph rec- ords. These records are announced as "a record," "a recording," "a recorded program," or "a phonograph record." In the event proper credit is not in- cluded in the continuity, announcers will be held responsible for its inclusion. Direct Communication Direct communication is prohibited by law. Such statements as "Mrs. Jones, we thank you for your letter" or "In re- ply to your letter, Mrs. Jones," etc., are out. Where reference must be made, it is to be put in the third person. For instance, "Mrs. Jones has written and 780 says . . . for which we thank Mrs. Jones." Lottery The station does not permit the broad- casting of names of prize winners, of details of, or reference to, any lottery or other contest except those requiring skill. This includes Bingo, Lotto, etc. Liquor No time will be sold for the purpose of advertising liquor (beer and light wines excepted). Taverns, night clubs, hotels, etc., purchasing time, may men- tion that liquor drinks are available, but the brand name must not be mentioned. Copy of the latter type must be OK'd by Management. Mechanical Apparatus — Handling of No one other than a broadcast techni- cian or apprentice technician shall move, place, handle, or adjust any microphone or any other device to pick up sound or vision while such equipment is being used in the operation of the station, ex- cept that this shall not prevent an- nouncers or talent from using portable microphones necessary because of fol- lowing action. Studio Setup WTMJ studios were built according to accepted standards. Except at the re- quest and with the OK of the Musical Director, setups are to have the musi- cians at the control room end with the pickup at the opposite end. The use of studios "sideways" is not to be permitted. Changing Musical Numbers No musical numbers are to be changed from the program OK'd by the Musical Director. Musical numbers may be dropped, but no substitutions made. Musical numbers not used should be crossed off. Those used should not be disturbed. Copyright Clearance Every musical number presented by 4the Station must be cleared for copy- right performance. Electrical Transcription Clearance Electrical transcriptions must be cleared for 1. Manufacturer's right. 2. Copyright. 3. A. F. of M. license. Such clearance, on tailormade trans- criptions is to be by a sticker with the Musical Director's OK. On library and phonograph records, such clearance will be by OK on program sheets. Phonograph Record Use WTMJ does not permit the use of phonograph records for either sustaining or commercial use between 9:00 a.m. and midnight daily, and between noon and midnight Sundays, except in the case of the German Hour. At no time are records permitted in commercial programs other than par- ticipating programs. Requests Requests are not permitted except on specified programs, the list of which is available from Management. Record Cutting for filing WTMJ will cut one recording for any advertiser as a check on his program without cost. Succeeding recordings of 15 minutes or less will be billed at the actual cost of $5.75. Use of Organ The use of the organ on commercial programs is limited to theme and back- ground music. Special Deals Rates on the rate card are the only ones in effect. Any new rates estab- lished with Management's OK must be published. Validating Contracts Contracts must be validated within 30 days of date. Blanket contracts with out 30 day validation by use of a rate- holder must not be accepted. Contract Year The contract year, irrespective of the date of the contract, runs one year from date of first broadcast not one year from date of issuance of contract. Contracts — First Broadcast Contracts for announcements must be in the office in sufficient time to permit credit OK together with final OK'd copy not later than noon of day preceding first broadcast; Saturday, Sunday, and Monday copy must be in by Friday noon. Contracts for programs must be in the office in sufficient time to permit credit OK not later than noon the second day preceding date of first broadcast. Copy Deadline OK'd commercial copy must be re- ceived by the Continuity Department not later than noon the day preceding broad- cast, or by Friday noon for Saturday, Sunday and Monday broadcasts. The Continuity Department must have all copy in the Program Office by 3:00 P.M. of the day preceding date of broad- cast, or by 3:00 P.M. on Friday for Saturday, Sunday, and Monday broad- casts. Medical Accounts The following will maintain regarding medical and semi-medical accounts: 781 1. The advertiser must agree that copy will be in this office two weeks in ad- vance of broadcast date. 2. The advertiser must Egree that we reserve the right to make such changes in the copy as will cause it to conform to the suggestions of the authorities to whom it is submitted. 3. The advertiser must agree that re- peated violations of good taste and of compliance with our suggestions are cause for cancellation on our part with- out our sacrificing the short rate. Number of Continuity Copies Agencies must supply sufficient copies of continuity to put their program on the air. This is a minimum of three copies for transcription programs of simple studio musical programs, with additional copies for characters, sound effect men, musical director, and others indicated by scripts. Spot Announcements — News Broadcasts 50 and 100 word spots will be per- mitted before and after news, when news is not sponsored. Such contracts must definitely state that if that particu- lar period of news becomes sponsored, the advertiser's spot will be moved. Spot Announcements — Station breaks at Rate Change Periods All station breaks scheduled between rate change times will take the lower rate. In this connection, where one minute announcements or electrical transcriptions are scheduled at rate change times, the higher rate must be arranged for, and if, because of some delay, the announcement runs into the low rate, the low rate automatically, for that particular broadcast, will be charged instead of the high rate. In no instance where provision allows for a one minute electrical transcription will we permit the advertiser to sched- ule such a transcription one minute later just because the low rate starts then. Moving Programs Where programs, station breaks, or announcements are shifted for the Sta- tion's convenience due to special events, etc., the lowest rate applies; viz. if an advertiser is using time in a low rate bracket and we must move him into a higher rate bracket, the lower rate ap- plies. If his program is in the high rate bracket, and we move him to a low bracket, the low rate applies. This rule does not apply where such shifts are on a permanent basis. Transcription Program Procedure Immediately upon the signing of a contract involving tailormade transcrip- tions, the Commercial Manager is to notify the Musical Director giving the name of the program, the name of the advertiser and agency, and if possible, the manufacturer of the transcription. Such information is not to be withheld until the written program order is made out or until it appears on the commercial sheets, but it is to be conveyed to the Musical Director as soon after signing of the contract as the required informa- tion is received. New Program Procedure The Sales Department, upon the sign- ing of a contract involving programs, is to immediately notify the Program De- partment of such sale and starting date. Such notice is not to wait until the in- formation appears on the commercial sheets or is conveyed through the mail by the Commercial Program Time Ad- vice. Emergency Program Procedure Where, due to emergency, announce- ments or programs are accepted after the deadline, the Sales Department must contact the Program Department per- sonally or by telephone, immediately upon the decision to accept such busi- ness in order that the latter may pro- ceed with the necessary corrections in program logs. Dealer Mention The following policy will maintain with regard to the number of dealers' names mentioned on a program: Limit for programs up to 15 minutes in length — 3 dealers. Limit for programs up to 30 minutes in length — 5 dealers. Limit for programs up to 60 minutes in length — 8 dealers. Copy Ethics WTMJ does not permit — Mention of comparative prices. Exaggerated statements and claims. Disparagement of competitors' prod- ucts or services. "Free" offers. The station at all times reserves the right to revise copy to comply with recommendations of the Better Business Bureau, the Proprietary Association, the Federal Trade Commission, the Pure Food Administration or any other gov- ernment bureau. Commercial Copy Limits 5 minutes 150 words 15 minutes 300 30 minutes 500 " 60 minutes 750 782 These limitations are exclusive of open- ing and closing identifications which must be kept as brief as possible. Where the above quota is incorporated in an electrical transcription, no addi- tional local announcement will be per- mitted. Where the above quota is exceeded on an electrical transcription, Manage- ment's OK is required. The first time copy runs over the prescribed limit, such copy will be run provided the overage is not more than 10 %. The Continuity Director will in- form the Commercial Manager of such occurrences promptly and the latter will notify the advertiser by letter that we will cut copy to fit in the event of future violations of the rule. Wherever possible, the Continuity De- partment will try to get in touch with the account before cutting copy to give the account itself an opportunity to re- vise the copy to meet the requirements. The following arrangement of commer- cial copy is suggested: -Minute Program First commercial . . 150 words Second .50 " Third .100 " 300 words total (Maximum) -Minute Program With Sketch First commercial . . 75 words Sketch Second . . . 75 " 150 words total (Maximum) 30-Minute Program - First commercial. . .200 words Second " ... 100 " Third " ...200 " 500 words total (Maximum) 30-Minute Program With Sketch First commercial . . . 100 words Sketch Second " ... 50 " Third " ... 100 " 250 words total (Maximum) 1-Hour (or more) Program First commercial . . . 250 words Second " ... 50 " Third " ... 150 " Fourth " ... 50 " Fifth " ...250 " 750 words total (Maximum) 1-Hour (or more) Program with Sketch First commercial .150 words Sketch Second " ... 75 " Third " ... 150 " 375 words total (Maximum) Special Talent Offers Where the station secures an option on outstanding talent, transcriptions, ideas, etc., proposals to advertisers are to be handled on the following basis: All salesmen are to be acquainted with the idea and given an opportunity to take an option for 24 hours. The as- signment of such option shall rest with the Commercial Manager. Under no circumstances are slalesmen to offer such programs to clients without the per- mission of the Commercial Manager, and then only during the time their option is in effect. Quotations — Talent Rate Guarantee Talent rates are not guaranteed by the Station unless the advertiser signs a binding non-cancellable contract for the talent. Rates are subject to revision at any time. Quotations — Time Limit All quotations are to be considered as applying only for the purpose for which they were quoted, and none shall remain in effect longer than 30 days. Charges — Extra It is to be definitely understood that published rates for station time and tal- ent apply to programs produced and per- formed in the studios of the station for transmission over WTMJ and that all expenses incurred in the picking up of programs from outside studios or loca- tions or supplying programs to a net- work are to be borne by the advertiser. Auditions — Announcers Where an advertiser engages the serv- ices of announcers and desires an audi- tion, such auditions will be granted with- out cost if arranged at the Station's convenience so as not to involve the Station in additional cash expense, other- wise charges will be made or such ex- penses may be applied against the spe- cial audition fund at the option of Management. Auditions — Live Talent A fund will be created in the amount of $1500 per year for the specific pur- pose of taking care of costs of putting on auditions for prospective clients. The fund is based on the following set-up: 783 Each salesman will have a theoretical credit of $250 per year against which to draw in the event he wants to sched- ule auditions for which expense will be involved for the station. After this hypothetical credit is used up, salesmen will be required to have the clients pay for any additional audi- tions or pay for them themselves. The Commercial Manager will keep a running record of all auditions requested and run for every salesman, together with the costs involved, the balance of credit remaining, and the information whether or not the show auditioned was sold as a result of the audition. Schedul- ing of auditions will be subject to Man- agement's OK. Auditions — Special Service Arrangements must be made through the Commercial Manager, or in his ab- sence, through the Assistant Manager, or in the absence of both, through the Continuity Director. Deadline on Auditions Auditions must be arranged for not later than noon of the day preceding. Talent— Non-Staff Qualification of non-staff talent must meet with Management's approval and will be permitted only with Manage- ment's approval. Announcers — Non-Staff Qualification of non-staff announcers must meet with Management's approval and will be permitted only with Man- agement's approval. Announcers — Limitation on Commercial Programs Staff announcers are limited to pre- senting the commercial messages. Where announcers are expected to take part in dialog, sing, act as an MC, etc., they must be engaged as talent. Signing Off of Speakers The practice of "thanking" speakers and talent is discouraged by WTMJ. Only individuals of extreme importance, and then only when they were invited by the Station, should be thanked. All others should be "taken off" in a manner as "Mr. has just presented his views on" or "You have heard Mr. speak- ing on," etc. Remote Control Announcements Publicity on remote control pickups is limited to the name of the pickup point, the address and the name and personnel of the band. No exploitation of special events, price of dinners, etc., is permitted. Use of First Person No one other than a bona fide employee of an advertiser, one who is regularly engaged in the conduct of the adver- tiser's business, will be permitted to use the first person in speaking of the ad- vertiser's product. Introduction of such individuals must clearly state their posi- tion. This shall not apply to incidental dramatic talent used in dramatized an- nouncements or to individuals personally presenting bonified testimonials. SALESMEN'S STANDARDS OF PRACTICE Hours Salesmen are expected to report for duty not later than 8:30 A.M. unless previous arrangements have been made with the Commercial Manager. Men not expecting to return to the office by 5:30 P.M. must so notify the office at the time they make their afternoon call- in. Checking With the Office All salesmen must check with the of- fice as frequently as is deemed necessary to maintain proper contact with incom- ing telephone calls, but not less than once each morning and afternoon. Incoming Calls All incoming calls from prospects re- garding advertising are to be taken by the Commercial Manager. In his ab- sence, should salesmen receive such calls, they are to be turned over to the Com- mercial Manager for disposition. In the event that the Commercial Manager is absent from the office and the prospec- tive advertiser wishes a salesman to call immediately, such prospect will be turned over to the rst salesman coming into the office after the call is received. Discontinued practices Effective this date the practice of quoting individual prices for announcers, vocalists, theme, etc., are discontinued. Hereafter, only package prices covering all costs will be quoted. Salesmen are not to attempt to break prices down into the component parts. Management will determine the package price in accord- ance with such policies and practices as it feels are in the best interests of the station and clients. Such policies and practices are not the concern of anyone but Management. 784 Servicing Accounts Part of the commission paid salesmen is for servicing the account. Salesmen will be held accountable for servicing their accounts to the account's satisfac- tion. Salesmen depending upon the ac- count's mailing or sending its copy must assume the responsibility of such copy meeting the established deadlines, as well as complaints from accounts based on lack of service. In the case of re- peated complaints from accounts due to poor servicing, the account will be turned over to another salesman, who will re- ceive the servicing commission imme- diately, and full commission on all re- newals and supplementary contracts. Copy Deadline Salesmen are responsible for copy from their accounts reaching the Con- tinuity Department in accordance with established deadlines. Copy requiring writing, editing, etc., and which must be submitted to the client for final OK must be received by the Continuity De- partment in sufficient time for OK'd copy (not the original) to meet deadlines. Continuity Routine All commercial continuity must be given to the Continuity Director and he in turn will assign a writer to the ac- count. Such writer will receive orders from the Director only and not from the salesmen. Accounts must be advised not to call copy writers at any time, but to call the Continuity Director, who in turn will assign the matter to the proper person. Prospect Cards Prospect cards assigned to salesmen must be returned at the end of each week with a report of all calls made and date of proposed call back. If a contract was signed it must be so reported on the prospect card together with the expira- tion date. Verbal Agreements No salesman is permitted to make verbal agreements with any advertiser. Any special agreements must be OK'd by Management and be included on the contract. Special Clauses Contracts covering certain types of products require special clauses on the contract covering operating or continu- ity details. The Salesmen will be held responsible for the inclusion of these special clauses. Open Time Verification Salesmen are to verify open time be- fore signing contracts in order to avoid disputes with advertisers in the event time open when the salesmen left the office has been sold in the meantime. Contact With Other Divisions Salesmen are not to make direct con- tact with the operating, the announcing, or the program divisions. All informa- tion desired from these sources is to be secured through the Commercial Manager. Quotations Salesmen are not permitted to ask the talent, Musical Director, or trans- cription companies for quotations on talent. Such quotations must be asked for end secured through the Commercial Manager. Complaints Under no circumstances are salesmen to discuss irregularities or complaints with the individuals involved or directly with the Musical Director or Technical Supervisor or other personnel. Such irregularities or complaints are to be reported to the Commercial Manager for investigation and adjustment. ANNOUNCERS' STANDARDS OF PRACTICE Duties Announcers' duties consist of announc- ing and preparation of sustaining pro- grams and announcing of such commer- cial programs for which the advertiser does not buy special announcing services. Hours Announcers opening and closing the Station will work on a basis of 35 hours per week. In view of the policy under which the Station passes on to the man involved fees collected from advertisers for spe- cial announcing services, performing tal- ent, and script writing, which fees in all cases are higher than time and one- half overtime, any difference between the schedule under which a man is em- ployed for announcing and preparation of sustaining programs and announcing of such commercial programs for which the advertiser does not buy special an- nouncing services, and actual hours worked under assignment to this type of work, will be considered an offset against overtime and adjusted in ac- cordance with the regular employment policy. Special Services Where the advertiser buys special an- nouncing services, the following fees will be paid: 1 hour, 1 time per week, $8.00 per program. 1 hour, 3 times per week, $6.40 per program. 1 hour, 6 times per week, $4.80 per program. 785 Vz hour or less, 1 time per week, $4.80 per program. V2 hour or less, 3 times per week, $3.84 per program. V2 hour or less, 6 times per week, $2.88 per program. (All the above include rehearsals.) The fees charged by the Station for services of any announcer as perform- ing talent or script writer is at all times to be determined by the man involved. To the above sums the Station will add 25% to cover salesmen's commis- sion and expense of billing and col- lection. Any time devoted to services for which the announcers receive extra re- muneration for special announcing serv- ices, performing talent, or script writing shall not be considered as part of the schedule of hours for which the individ- ual is engaged by the Station. Accept- ance of such work on days off or during hours off shall be at the option of the individual involved, and shall obligate that individual to fulfill the required services during vacations unless other arrangements are acceptable to the ad- vertiser. Pre-"Taking Over" Check Announcers are to check their com- mercial continuity and schedules suffi- ciently in advance of going on duty to permit adjustment of errors or misun- derstandings before the program time. Commercial Copy Check In the event of any question- regard- ing commercial copy the announcer on duty should immediately check with Management. News Broadcasts Announcers are expected to cooperate with the Editorial Room at all times in connection with special bulletins, and such bulletins are to be presented as soon as possible, notwithstanding the fact that the Station is carrying a net- work program. Extreme care should be taken not to interrupt voice or singing. The introduction is to be made as fol- lows: "We interrupt the program to present the following news bulletin from the Editorial Department of The Milwaukee Journal." Continuity Writing Announcers delegated to the task or preparation of continuity are to stay away from lengthy and windy descrip- tions and introductions of musical num- bers, speakers, or dramatic sketches. Conciseness and clarity are at all times most desirable. Musical Programs — Deadline Announcers delegated with the re- sponsibility of compiling musical pro- grams must have such programs in the Musical Director's office 24 hours in ad- vance of broadcast. Use of Announcers' Names Announcers will give their names only on important programs or at the end of a long shift. Too frequent mention of an announcer's name merely becomes tiresome to the public and creates the impression that he is "on all the time." Irregularity Report All irregularities such as late start- ing, running short, interference caused by line trouble or power failures, must be reported at once to the program of- fice. During night time operation or in the absence of anyone in the program office, such irregularities, where they affect commercial programs, are imme- diately to be brought to the attention of the Commercial Manager. In the event it is impossible to contact him, the fol- lowing people are to be contacted in order — Mr. Winnie, Mr. Abert, Mr. Damm. Written reports giving all facts must be filed with Mr. Winnie. Program Quality On all non-music station-produced programs where no production man is assigned, the announcer is responsible for the quality. Maintaining Schedules The maintenance of schedules as de- tailed in the schedule books is the sole responsibility of the announcer. Timing Announcers will be held accountable for the proper timing of all programs on their schedules. Remaining in Studios Announcers are required to remain in the studios throughout the programs to which they are assigned. In the event of emergency requiring leaving the studio, the master desk is to be informed. Permission to be absent from studios during programs for any reason what- soever other than emergencies must be secured from, and arranged for, with the Chief Announcer in advance. In such cases the full responsibility for "catching station breaks" will rest upon the announcer. Any attempt to "get together with" the master control room operator for the purpose of being "called" prior to a station break will not be tolerated. 786 r THE TECHNICAL SIDE 1937 1938 787 THE TECHNICAL ADVANCE OF RADIO DURING 1937 By 0. B. HANSON Chief Engineer, National Broadcasting Company In reviewing radio progress during 1937, we must pause to pay tribute to Guglielmo Marconi, the father of radio, whose passing came as a blow to the entire industry. His great talent started a chain of development which has not only given us radio as we now know it, but which also promises new and powerful services for the future. High fidelity broad- casting, facsimile, and television figure prominently in these future prospects. Broadcasting with its many corol- laries made great progress during 1937. Intensive research to provide better field equipment was productive of sev- eral important advances. Improved portable relay transmitters were put into service, utilizing all frequencies between 2 megacycles and 20 mega- cycles. Such flexibility permits satis- factory selection of a relay frequency between these limits which is the least affected by atmospheric conditions at a particular time. Resulting pick-ups have been notable for their freedom from phase distortion, fading and background noise. This equipment is now supplemented by more stable ultra high frequency transmitters. Recent improvements here include the application of crystal frequency control to many of the port- able and pack transmitters. New tubes have also contributed to more efficient relay broadcasting in the ultra high frequency region. With improved stability of trans- mitters operating in this region of the radio spectrum has come wider fields for remote pick-ups, heretofore unavailable due to lack of wire line facilities. Expansion in the use of the radio frequency "cue" channel, or where wire lines are impractical such as in mobile pick-ups, enables the re- mote crew to hear the progress of a program in which they are taking a part, and thus receive their "cues" to carry on. In this manner a most com- plicated diversity of program sources were placed completely under the con- trol of the program directors at head- quarters during the Presidential In- auguration Broadcast. On this occasion, also, the ultra high frequency "beer mug" transmitter gave excellent results. Later in the year a transmitter of this type was used as a relay to a public address system, per- m i 1 1 i n g members on the floor of large conventions to address the chair and the entire assembly through the PA system, from any spot in the audi- torium. These many advances in field pick- up and relay apparatus made hereto- fore impractical special event coverage entirely feasible. Programs never be- fore attempted were successfully re- 788 layed to the radio audience with full dependability and with minimum dis- tortion. The past year will be signifi- cant for the spectacular broadcasts so successfully achieved. The eclipse of the sun was broadcast from the South Seas. The Presidential Inaugural wit- nessed a technical radio coverage prob- ably unequalled previously. Improved technique for broadcasting studio programs paralleled development in field apparatus. Acoutical knowl- edge and practice advanced greatly. Additional materials have been added to the list of acoustical treatments. Im- proved uni-directional microphones were installed for use under special conditions. Improved filters were suc- cessfully utilized to produce a trick audio effect. A new studio installation was completed for NBC Operated Sta- tions in Washington. Plants in Phila- delphia, Cleveland and Hollywood are in process of construction. New mixer circuits were developed and installed. Their operation provides lower inherent loss, making possible the operation of amplifiers at lower gain, resulting in lowered background noise. Better performance of field and studio apparatus necessitates improved transmitters if full possibilities are realized. The past year was charac- terized by important advances in the design and operation of broadcast transmitters. Non-distortional peak modulation limiters, another technical advance, permits transmitters to op- erate with higher average modulation without danger of over-modulation on random peaks. In addition, the re- verse feedback principle has been incorporated in the design of broad- casting transmitters and amplifiers. Appreciable reduction of harmonic distortion has resulted. Inherent back- ground noise levels are also consid- erably reduced. Yet, with these many improvements has come a simplification in transmit- ter design. Better tubes are available. Maintenance work has been facilitated, operating costs lowered. Antenna design made substantial progress resulting in appreciable re- duction of fading and resulting dis- tortion plus general intensification of signal strength within service areas. International broadcasting on the intermediate frequencies made rapid progress during 1937. Extensive plans were laid and carried through, to im- prove transmitting efficiency of Amer- ican shortwave stations. Higher power with new antenna systems now make possible dependable service from American transmitters in many for- eign countries. Directional antennas to Europe and South America are now in use at NBC's short wave relay sta- tion W3XAL in Bound Brook, New Jersey. Special program service is supplied for transmission to foreign countries. 1937 saw American broadcasting schedules carrying many more pro- grams of foreign origination, trans- mitted from Europe via short wave to RCA Communications' Riverhead re- ceiving plant, and thence to the net- works. This service has been greatly improved and stabilized due to in- creased power in transmitters, direc- tive antennas, and improved receiv- ing facilities. The technical advances in broadcast receivers have made important con- tributions to improved home recep- tion. Automatic frequency control cir- cuits are now incorporated in many receivers. Use of this circuit makes push button tuning practical and the past year saw the introduction by RCA of such automatic tuning. Set opera- tion thereby was greatly simplified and the quality of reception improved thereby. New high fidelity broadcasting sta- tions appeared in the ultra high fre- quency band, providing excellent pos- sibilities for dependable local service free from natural static. Many modern receivers are equipped to receive this U.H.F. band where full fidelity can be broadcast without sideband interfer- ence. NBC has two such transmitters atop the RCA Building, W2XHG on 41 megacycles and W2XDG on 38.65 mega- cycles, carrying respectively the Red and Blue Network programs. 789 Developments in microwave prac- tice were also significant. Television was the subject of vigor- ous experimentation during 1937. Early in the year definition standards of the RCA system were increased from 343 lines per picture to 441 lines, an improvement of 30 per cent. This change necessitated considerable alter- ation in auxiliary equipment in order to take advantage of the potentialities oi the new standards. Amplifier cir- cuits previously designed to pass 1.8 megacycles, were reconstructed to ac- commodate frequencies of 3 mega- cycles. The overall effect results in an improvement in resolution of ap- proximately 60 per cent over the 343 line standard. Television is definitely out of the laboratory stage and is progressing rapidly toward a practical system. Con- tinued field testing will undoubtedly lead to the determination of the ulti- mate standards of transmission in the United States. In the experimental studios, camera and lighting equipment were tested under actual operating conditions. An intermittent schedule of experimental broadcasting of both live talent and motion picture film was maintained during the entire year. Much has been learned of operating techniques, par- ticularly those having to do with studio productions. The National Broadcasting Company also devoted a great deal of time to the study of program material suitable for television productions. As these must be determined by actual test, program trials were televized and received by some 80 television receivers in the homes of engineers and executives of the RCA and NBC. Very gratifying results have been obtained. It would be difficult to highlight all the technical advances of 1937. Prog- ress has been attained in all lines. After all, technical advances have as their aim greater listening satisfaction for the radio audience. A fitting cli- max to the accomplishments of the year occurred on Christmas night when Arturo Toscanini conducted the first of a series of symphony concerts presented by NBC for the enjoyment of radio listeners in America and throughout the world. Every precau- tion had been taken to assure the tech- nical perfection of these transmissions. Modern radio equipment has, indeed, made such fine musical programs feasible. UNIVERSAL RECORDERS Professional Model Precisioned Machined. Records at 33-1/3 or 78 RPM, 90, 110 or 130 lines per inch, 100% synchronous Reversible Motor. Also: Portable Model in black leatherette carrying case; School and College Model; Aluminum Recording Ma- chine ; Other Instantaneous or Wax Recorders ; Blank Discs, Needles, Stylii; And Record- ing Accessories. Recording Division Universal Microphone Co. Ltd. 424 Warren Lane Inglewood, Calif., U. S. A. 790 CONSULTING ENGINEERS Practicing Before FCC during 1937 Appleby & Appleby Jasper & Winchester Aves. Atlantic City, N. J. Barron, John H. Earle Building Washington, D. C. Cohen, Louis (Dr.) 4701 Connecticut Avenue Washington, D. C. Cullum, A. Earl, Jr. 2935 North Henderson Ave. Dallas, Texas. de Mers, Paul A. 21 Brookline Avenue Boston, Mass. DeWitt, J. H. In care of Station WSM 7th and Union Streets Nashville, Tenn. Doolittle & Falknor, Inc. 1306-08 West 74th Street Chicago, Illinois. Everitt, W. L. (E.E., Ph.D.) Communication Laboratory The Ohio State University Columbus, Ohio. Feikert, Grant S. Oregon Agricultural College Corvallis, Oregon. Felix, Edgar H. 32 Rockland Place New Rochelle, N. Y. Foss, William L. Tower Building Washington, D. C. Gillett, Glenn D. National Press Building Washington, D. C. Godley, Paul F. Montclair, New Jersey. Grimwood, Fred O. Evansville, Indiana. Hilliard, William P. 801 Clyde Avenue Chicago, Illinois. Hogan, John V. L. 41 Park Row New York, New York. Jansky, C. M., Jr., and Bailey, Stuart L National Press Building Washington, D. C. Kiebert, Martin V. 66 Cobb Building Seattle, Washington. McNary & Chambers National Press Building Washington, D. C. Marriott, Capt. Robert H. 1470 East 18th Street Brooklyn, New York. Mashbir, Col. Sidney F. Washington Institute of Technology College Park, Maryland or McLachlen Building Washington, D. C. Page, E. C. and Davis, Geo. C. 1311 Livingston Street Evanston, Illinois. or Munsey Building Washington, D. C. Parrish, Robert B. 5155 South Gramercy Place Pacific Engineering Laboratory Co. Los Angeles, Calif. Peterkin, Ernest P. Peterkin Radio Laboratories 13176 Manor Avenue Detroit, Michigan. Holey, W. J. (Holey & Rollins) 1368 Northview Ave., N. E. Atlanta, Ga. Singleton, H. C. In care of Station KGW 615 Alder Street Portland, Oregon Van Nostrand, W. Van Nostrand Radio Engineering Service P. O. Box 50, Station E, Atlanta, Georgia Wilmotte, Raymond M. 3220 Connecticut Ave., N.W. Washington, D. C. Wilson, H. L. (Dr.) 260 East 161st Street New York, N. Y. 791 C. ROSS FOR Lighting Equipment Any Purpose — Any Time — Anywhere RENTALS— Reliable technical personnel, reasonable rates for installations at any point on the compass. SALES— Everything in the line of light at fair figures. Estimates cheerfully given for equipping studios. SERVICE— Your requirements taken care of to the last minute detail. Let us enlighten you on lighting. LARGEST HANDLERS AND DISTRIBUTORS OF INCANDESCENT LIGHTING EQUIPMENT IN THE EAST EASTERN REPRESENTATIVES FOR MOLE RICHARDSON COMPANY Hollywood, California INCOMPARABLE LIGHTING EQUIPMENT €) CHARLES ROSS, Inc. WHOLESALE ELECTRIC JOBBERS NEW YORK, N. Y. 244-250 West 49th Street Telephone: Circle 6-5470-1 792 national DCstubuttos &2S& Omi Studios Theatres cAmusements Television Studio Lighting By Birds eye • NBC's New York Television Studios Equipped with Birds eye Lighting — CHARLES ROSS, Inc EDWARD AVEDON General Sales Manager 793 INSTITUTE OF RADIO ENGINEERS 330 WEST 42nd ST., NEW YORK CITY OFFICERS AND BOARD OF DIRECTORS, 1938 President Haraden Pratt Vice President E. T. Fiske Treasurer Melville Eastham Secretary H. P. Westman Editor Dr. Alfred N. Goldsmith DIRECTORS E. H. Armstrong Ralph Bown Virgil M. Graham L. C. F. Horle C. M. Jansky, Jr. O. B. Hanson F. W. Cunningham H. H. Beverage E. K. Jett J. Brown R. A. Hackbush Professor Alan Hazeltine A. F. Murray B. J. Thompson Professor H. M. Turner BOARD OF EDITORS Dr. Alfred N. Goldsmith, Chairman R. R. Batcher B. E. Shackelford P. S. Carter K. S. Van Dyke F. W. Grover H. P. Westman, ex officio J. W. Horton L. P. Wheeler G. W. Pickard L. E. Whittemore William Wilson Assistant Editor Advertising Manager H. S. Rhodes John D. Crawford History On May, 13, 1912, the Institute of Radio Engineers was formed through the merging of two organizations active in the technical radio field. One of these was the Wireless Institute, the headquarters of which was in New York City and the other which was lo- cated in Boston was known as the Society of Wireless Telegraph Engi- neers. The former organization had a membership of fourteen at the start of 1909 and twenty-seven on January 1, 1912. The Society of Wireless Tele- graph Engineers had eleven members on the first day of 1907 and forty-three on January 1, 1912. At the time of its foundation, the Institute of Radio Engineers had fewer than fifty mem- bers. Prominent in the early work of the Society of Wireless Telegraph Engi- neers were John Stone Stone, Lee de Forest, and Fritz Lowenstein. Those identified with the initial work of the Wireless Institute included John S. Murphy, R. A. Somerville, Joseph D. Fountain, R. B. Respress, R. A. Cleva, John Gregg, E. Barnwell, Philip Farns- worth, Sidney L. Williams, R. H. Mar- riott, G. W. Pickard, Harry Shoemaker, and Eugene Thurston. The consolida- tion of these two societies and the ini- tial work of organizing the Institute of Radio Engineers were done by Al- fred N. Goldsmith, J. V. L. Hogan, and R. H. Marriott. General The Institute of Radio Engineers functions solely to advance the art and science of radio communication. It includes among its members those who have played prominent parts in the development of radio in the United States as well as many noted radio engineers and scientists in other coun- tries. Membership in the Institute is strictly personal and several grades have been established. The require- ments for admission to these grades is contained in the Institute's Constitu- 794 tion and the eligibility of the applicant is passed on by the Board of Directors. In many cases, the Admissions Com- mittee recommends a course of action to the Board of Directors. Services An important service which the In- stitute renders its membership is the publication of papers. In addition, many papers are presented at meet- ings where informal discussions may be effective in increasing the knowl- edge of those present. Standardization reports provide a mechanism for estab- lishing recognized meanings of tech- nical terms and methods of testing and rating equipment. By the awarding of honors and prizes, the publication of papers describing important develop- ments is encouraged. Publications The Proceedings of the Institute of Radio Engineers is the name of the official publication. In it are published all of the papers, discussions, and com- munications which have been submit- ted for publication and approved by our Papers Committee and Board of Editors. The first issue was published in 1913 and the first three volumes were comprised of four issues each. Volume 4 through Volume 14 contain six numbers each and all the succeed- ing volumes are composed of twelve issues each. Over 1600 papers are contained in the twenty-five volumes which were published up to the end of 1937. Of these approximately one- third were published during the last five years. The Proceedings is mailed without additional charge to all Insti- tute members. The subscription price to non-members is $10.00 per year. Standardization reports have been issued since 1913. The early reports were confined to the definition of tech- nical terms and presentation of stand- ard graphical symbols. The more recent reports have gone considerably beyond this scope and include methods of test- ing and rating both equipment and an- tennas. Letter symbols for mathe- matical and other notation are also included. The last report issued is dated 1933 and includes all standards up to that time. A new one will be issued early in 1938. Year Books have been issued at ir- regular intervals. The first was pub- lished in 1914, and the second in 1916. The next seven were published an- nually between 1926 and 1932. Pub- lication was resumed in 1937, and the 1938 issue will be eleventh to be is- sued by the Institute. Awards Each year the Institute recognizes outstanding achievements in the radio communication field by the bestowal of two awards: one recognizes, in gen- eral, an extensive service over a period of years, while the other is usually conferred for a more recent contribution. Membership The Constitution of the Institute pro- vides for five grades of membership, each of which has been established to meet the requirements of a par- ticular group of members. The re- quirements as to age, experience, and references, together with entrance, and transfer fees, and dues are given in the first few articles of the Constitution which is published in the 1938 I. R. E. Year Book. Membership in the Institute includes a number of valuable features which are of inestimable importance to those active in the technical radio field and those connected with closely related lines of activity. Regardless of grade, each member receives the Proceedings regularly and copies of all Year Books and Standards reports when they are published. Notices of meetings at which papers are presented are for- warded to all members located in the territory which is immediately adja- cent to the city in which the meeting is held. Convention and regional meet- ings are announced in the Proceedings. Additionally, membership enrolls one with those others who have indicated their interest in this field and whose activities therein are predominantly responsible for the progress which each year witnesses. The grade of Fellow is reserved for those whose contribution to radio have raised them to a place of distinction among their fellow workers. To the Fellow is reserved the honor of serving as president or vice-president of the Institute. The Member grade is the profes- sional grade and is open to recognized engineers and comparably qualified in- dividuals who have served sufficiently long in their field to establish their standing. The Associate and Junior grades are provided for those with a general in- terest in the field or whose technical qualifications are not such as to permit their acceptance as Members. The only difference between these two grades is that of age. Juniors have not reached their majority and are not eligible to vote. 795 >v EMERGENCY ...we pick up work quickly ...we make haste carefully . , . we deliver promptly. PHOTO ENGRAVING CORP. 250 WEST 54th STREET, NEW YORK Telephone COIumbus 5-6741 796 THE RADIO THEATER OF THE FUTURE By WILLIAM LESCAZE Architect and Acoustical Authority Should you find tomorrow in front of your door an old fashioned horse drawn carriage you would be, I am sure, quite surprised. Should you be asked to climb in and be told that this carriage will take you to your office or help you to do your errands, your surprise might change into an alarmed scowl. "Is anyone playing a practical joke, or what?" Yet today it is inside of theaters, which are big brothers to that kind of carriage, that we are invited to spend some of our leisure hours. The entrance lobby is too small. Those of us who like to smoke during entracts must perforce walk up and down on the sidewalks with turned-up collars, hands in pockets and freezing just the same. The seats are uncomfortable. Seats are seldom staggered, with the result that you are much more familiar with the contours of the backs of the people in front of you than you are of the features of the leading lady. Acoustics are terrible. Every time a taxi driver honks in the street you are sure to miss a few lines. I used to think that if sound isolation was bad in most of our commercial theaters it was, at any rate, pretty good in our respectable Carnegie Hall. Alas it is not. The other day as we were seated six rows down from the rear wall, and as Stokowski was just beginning his new transcription for orchestra of "Au Clair de Lune" this strange, almost eerie like thing of Debussy, a late com- er began simultaneously to give a piece of her mind to the doorman. It was not a pretty piece, I assure you. But it succeeded in drowning out all the muted violins of Stokowski. Most of us turned around with murderous in- tentions. However, it is not so much that lady who is at fault as it is our stupid neglect of the ABC's of good building. Acoustics, sound isolation, pleasant lighting without glare, proper ventilation, efficient circulation, com- fortable seats — all these have long ceased to be things impossible to at- tain. Some of us have known about them and how to plan for them for at least twenty years. The theater builders want gilded glamor, all the frills and none of the essentials. And so we have our Adams theaters or our Gothic ones. Fortunately, the broadcasting com- panies who had built their own broad- casting studios and had soon found out that the bang of a door or the rumble of an elevated train did not contribute to their programs, took the trouble to investigate the ABC's of good studio building. Thus, when the Columbia Broadcasting System decided to lease several old fashioned theaters and to broadcast from them, they first tested them thoroughly. Ideal sound location which is obtained by building walls, floor and ceiling entirely free and in- dependent from the structural walls, floor and ceiling by means of heavy isolators, was not possible in a remod- 797 elling operation. But establishing as many "dead" spaces at lobby and side exits did help. Eliminating the orches- tra pit by building out the existing stage floor over the pit enlarged the stage as well as helping the sound. Acoustics were corrected by means of heavy curtains and also by construct- ing the cyclorama and stage sets of sound absorbing material, such as a combination of canvas and rock wool padding. Baffles, also of canvas and rock wool padding, whose size, shape and thickness were exactly calculated for correct sound absorption, were in- troduced overhead. Although they pro- duce a dramatic decorative effect, their primary function is to prevent rever- beration and so eliminate disturbing echoes. Thus the sound remains in one concentrated area and is directed through the microphone over the air, and into the loudspeakers on each side of the stage to reach the audience. It is a perfect day for radio broad- casting when the auditorium is filled, because then acoustical conditions are as satisfactory as even the most pains- taking of us would wish. Human be- ings are one of the best sound absorb- ers that we know. Their clothes, their bodies not only absorb sounds, but prevent reverberation. The seating arrangement and the coverings of seats are also an important factor in sound transmission. The best method is a rather close seating ar- rangement with porous material used for upholstery. The side loges of the legitimate the- ater disappear when it is transferred into a radio theater. In their place are the clients' booth on one side (reserved especially for sponsors of the program) and the control booth on the other side. This control booth is the stra- tegic point of transmission in the the- ater, for from it the engineer trans- mits and amalgamates the volume and quality of sound which will eventually reach the air. Within this control booth the sounds from the various instru- ments and performers that are to be transmitted to the air are equalized. This equalizing must take place be- cause there are several microphones scattered over the stage — the orchestra has a few, the radio performers have theirs. It is the engineer's business to see that one performer or special part of the orchestra does not "steal the show." In this control room there is also a production director. It is he who regulates the speed of the whole per- formance by means of code signs and silent signals. He is to radio what the stage manager is to the theater. The clock in the legitimate theater is placed in some corner casually con- venient to the passer-by. Conversely, the clock plays an all important part in the radio theater. In transforming the auditorium not one, but several large, easily seen clocks must be introduced at various points in the auditorium so that the audience, performers and men in the control room may be guided by them. Naturally it is essential that these clocks be exactly synchronized; not only because the program must go on at the appointed second, but also because the clock is the factor which creates the dramatic atmosphere of the radio theater. Everyone's attention is focused upon it. Even the star of the evening takes second place in the interest of the audience and the performers until the clock's hands show the appointed time for the beginning of the broadcast. Under the clock in the auditorium a large "On the Air" sign must be placed. Just a few moments before the per- formance begins it reads 'Stand By." This calls the attention of everyone to the approaching moment. Just as the performance goes on the air, the sign changes to "On the Air," a silent re- minder that the show is on and quiet is the order of the day. A wiggling neon-like light in a circular niche be- comes illuminated the moment the sounds reach the air. This light changes in form and density according to the volume and pitch of the sound. It is a sort of visual image of sound w'aves. Thus the art and science of broad- casting became a natural ally of the art and science of building. Until new structures are built which will make use of the experience and knowledge obtained today, we will have to alter, one by one, our old theaters. That is, if we have any concern at all for the comfort of performers and public alike. But it will not be before we actually build new structures that we shall be able to coordinate all these new tech- nical factors and create rooms, studios and theaters in function of these fac- tors, which will not only be mechan- ically satisfactory but, in our opinion, aesthetically successful. 798 THE FOREIGN MARKET for RADIO APPARATUS By Lawrence D. Batson Radio Section, Electrical Division, Bureau of Foreign and Domestic Commerce THE year 1937, from preliminary figures covering the first nine months, promises to be just another radio exporting year, with tidy increases in totals above any previous year. Almost every year since the inception of broadcasting has been a record year in exporting, 1926, 1931, and 1932 being the only years in which there was any recession, and of these only 1932 showing any serious loss. Increases and decreases in radio exporting do not seem to follow world economic developments as closely as it follows the individual country de- velopments, both of general and of specifically radio character. The larger markets are responsible for most of the fluctuations, but the smaller ones are also important because of their potentialities. Ignoring Spain, whose $2,300,000 pur- chases of radio equipment in 1934 was followed by war conditions that cause radio imports, by 1937, to fall to al- most zero, we have twelve principal markets, three in South America, two in Oceania, three in Europe, three in North America, and one in Africa. Comparing the preliminary figures for 9 months of 1937 with the entire year 1930, which developed approxi- mately the same total business, and which is considered a useful year for comparison because it immediately preceded the big slump but did not participate appreciably in it, four of the twelve leading markets show small- er totals, the rest larger. Six are radio manufacturing countries, three of these being among the receding markets. Although export statistics divide ra- dio apparatus into six classes, those which show the most interesting and informative data are receiving sets, receiving tubes, and components. The twelve principal markets are Argentina, Australia, Belgium, Brazil, Canada, Columbia, Cuba, France, Mex- ico, New Zealand, Union of South Africa, and the United Kingdom. Argentina is a new manufacturing country. The radio industry has been on the increase for several years, and local manufacturing received excep- tional impetus because of the imposi- tion of exchange restrictions during which it was difficult to obtain money with which to pay for imports of radio sets. The industry is almost self-suffi- cient, so far as completed products are concerned, but components are being imported instead of sets. Where dur- ing the year 1930 exports of parts to the Argentine amounted to only $381,- 000, for the first nine months of 1937 the figure was $995,924. The total of radio exports to Argentina fell be- tween the same periods from $2,163,- 412 to $1,901,268, or some $262,000. Sets alone decreased from $1,226,022 to $91,499. Australia has an industry a little older than the Argentine, and one that was a little more vigorously promoted from its beginning. Even in 1930 we sold Australia only $103,088 worth of sets, and in the first nine months of 1937, but $10,299. In 1929 our set exports to Australia amounted to $489,- 989. Australia has not appreciably in- creased its $100,000 component pur- chases in the United States, and the domestic industry has about halved the $300,000 market for American tubes. Belgium is one of our smaller but improving markets. Sets increased from $50,097 to $86,613, tubes from $19,258 to $281,279, and parts from $38,557 to $95,446. The total increased from $140,114 to $497,344, or $357,230— 255 per cent. 799 Brazil's increases were represented by all classes, and amounted to totals of $576,682 for 1930 and $1,602,633 for the first nine months of 1937. Canada, for many years not only our best market but representing in the neighborhood of half of our radio busi- ness abroad, bought $3,443,815 worth of sets in 1930, and in the first nine months of 1937, $159,996. Tube pur- chases were about stationary, and parts declined by about half from $2,067,262 to $1,169,380; the total radio exports to Canada dropped from $7,634,000 to $2,- 092,512. The loss of 5V2 millions of dol- lars of markets is a serious loss, and constitutes principally the results of an intensively developing domestic in- dustry. That American radio exporting could withstand this blow, and still show increases to new levels, speaks well of the development of other for- eign markets. Colombia is one of our "natural" mar- kets, looking to the United States for manufactured articles, such as radios, as its natural source of supply. In- creases to Colombia appeared all along the line, and totaled in 1930, $114,362, and in 1937, 9 months only, $450,740. Cuba, a similar market, increased from $767,198 to $1,103,834. France is a radio manufacturing country, but an excellent market for American apparatus as well. During this period France increased its pur- chases from $429,787 to $938,528, de- spite quota restrictions. Mexico showed little change, either in total or by classes, increasing from $2,053,525 to $2,196,566. New Zealand is our only important falling market which does not have a growing domestic radio industry. The decrease indicated is from $998,913 to $911,008. There is a great possibility that the $87,000 difference will be made up in the last three months of 1937, and show a net increase for 1937 over 1930. Spectacular among increases is the case of the Union of South Africa, with purchases of $284,234 in 1930 and of $1,584,425 in the first nine months of 1937. Sets alone accounted for prac- tically all of the increase, and likewise of the total purchases during both peri- ods. The United Kingdom is a strong buy- er of American radio goods, and in- creased over this period from $898,829 to $2,100,386. Nearly $700,000 of the increase was in components, and $500,- 000 in sets. The division of the respective totals among the various classes shows little fluctuation between 1930 and the first nine months of 1937: Year 1930 9 mos., 1937 Sets $11,549,621 $11,776,086 Tubes 2,363,234 3,174,878 Parts 4,375,337 5,490,573 Total of All Classes. $23,133,815 $23,915,406 This appears to indicate that the world market has increased about equally for all classes, and that al- though the selection of markets re- quires more attention to the special characteristics of the individual coun- tries, these characteristics are now in a more congealed form, and susceptible of understanding. The twelve big mar- kets accounted for only $15;748,638 in the first nine months of 1937, compared with $16,865,082 in 1930. Smaller coun- tries made up a larger total, however, besides balancing the total loss of the Spanish market. All classes of goods are stable, but each branch of the in- dustry is faced with the necessity for meeting the shifts such as have been outlined. Good markets become lim- ited, or change their requirements with the establishment of domestic industry, but new ones appear elsewhere with the establishment of domestic broad- casting, and the new industries furnish new requirements to be filled. The problem is to keep informed of these changes. THE RADIO SECTION'S PART Information as to the developments in the changing market picture, is the commodity in which the Bureau of Foreign and Domestic Commerce deals. The Radio Section is invested with the duty of watching the developments in all markets — Albania, Paraguay and Burma as well as Canada, Cuba, and Mexico — and of making these findings available to the export manager in the most useful form. The principal publication of the Radio Section, "World Radio Markets" is a series of circulars, each covering radio develop- ments and market conditions in one country, the entire series covering all foreign markets. It is a complete and current reference on foreign radio mar- kets. The circulars are revised fre- quently as changed conditions war- rant. The complete sets are sold, and subscriptions taken for revision serv- ice. 800 r RADIO BUYING GUIDE What To Buy and Where To Buy It 801 1938 BUYING GUIDE ACOUSTICAL PRODUCTS AND SERVICE Amplion Products Corp., 38 West 21st St., N. Y. C. Armstrong Cork Products Co., Lancaster, Pa. Atlantic Gypsum Products Co., 40 Central Street, Boston, Mass. Blocksom & Co., Michigan City, Ind. Color-Tone, Inc., South Bend, Ind. Celotex Corp., 919 No. Michigan Ave., Chicago. Cork Insulation Co., Inc., 155 E. 44th St., N. Y. C. Electrical Research Products, Inc., 250 W. 57th St., New York, N. Y. Ferro Building Products Co., 360 Lexington Ave., N. Y. C. General Insulating & Mfg. Co., Alexandria, Ind. General Insulating Products Co., 8821 15th Ave., Brooklyn, N. Y. Good-All Acoustical Products Co., Ogallala, Neb. Insulite Co., 1100 Builders Exch., Minneapolis, Minn. International Theater Accessories Corp., 1600 Broad- way, N. Y. C. Johns-Mansville Co., 22 E. 40th St., New York, N. Y. Keasbey & Mattison Co., Ambler, Pa. Kendall & Dasseville, Inc., 7 W. 44th St., N. Y. C. King Scenic Co., 2545 Elm St., Dallas, Tex. Lutz, Albert A. Co., Inc., 300 Madison Ave., New York, N. Y. National Gypsum Co., 192 Delaware Ave., Buffalo, N. Y. National Rug Mills, Inc., 2494 S. 5th St., Mil- waukee, Wis. Picture-Fone Co., 212 W. North St., Lima, O. RCA Manufacturing Co., Inc., Camden, N. J. S. 0. S. Corp., 1600 Broadway, N. Y. C. Scholes, Wm. & Sons, Inc., 2nd and Indiana Ave., Philadelphia, Pa. Shugart, Harold E. Co., 7470 Santa Monica Blvd., Los Angeles, Calif. Slater, William, Jr., Inc., 300 W. Austin Ave., Chicago, III. Sugar, S. S., 5 East 57th Street, N. Y. C. Union Fibre Co., Inc., Winona, Minn. Union Fibre Sales Co., 205 E. 42nd St., N. Y. C. Universal Gypsum & Lime Co., 192 Delaware Ave., Buffalo, N. Y. U. S. Gypsum Co., 300 W. Adams St., Chicago. Volf, Christian A., 1482 Broadway, N. Y. C. Webster Electric Co., 100 Varick St., New York, N. Y. Western Electric Co., 195 Broadway, N. Y. C. Western Felt Works, 4115 Ogden Ave., Chicago. Wood Conversion Co., First Nat'l Bank Bldg., St. Paul, Minn. AERONAUTICAL RADIO EQUIPMENT Bendix Radio Corp., 230 Park Ave., N. Y. C. Western Electric Co., 195 Broadway, N. Y. C. AIR PURIFIERS American Air Filter Co., 1st & Central Aves, Louis- ville, Ky. Davies Air Filter Corp., 390 Fourth Ave., N. Y. C. Electroaire Corp., 1455 W. Congress St., Chicago, III. Ozone Air, Inc., 308 Monroe Ave., Crand Rapids, Mich. Preferred Utilities Co., 33 W. 60th St., N. Y. C. AISLE LIGHTS Belson Mfg. Co., 800 Sibley St., Chicago, III. Caldwell, Edward F. & Co., Inc., 38 W. 15th St., New York, N. Y. Capitol Stage Lighting Co., 626 10th Ave., N. Y. C. Century Lighting Equipment, Inc., 149 W. 55th St., N. Y. C. Chicago Elec. Sign Co., 2225 W. Grand Ave., Chicago. E-J Electric Installation Co., 227 E. 45th St., N.Y.C. Erker Bros. Optical Co., 610 Olive St., St. Louis, Mo. Fulton, E. E., Co., 1018 S. Wabash Ave., Chicago, III. General Seating Co., 2035 Charleston St., Chicago, III. Hewes-Cotham Co., 520 W. 47th St., N. Y. C. Hub Electric Corp., 2225 W. Crand Ave., Chicago. Kausalite Mfg. Co., 8129 Rhodes Ave., Chicago. Kliegl Bros. Universal Electric Stage Lighting Co., Inc., 321 West 50th Street, N. Y. C. Major Equipment Co., Inc., 4603 Fullerton Ave., Chicago. Wheeler Reflector Co., 275 Congress St., Boston, Mass. AMPLIFIERS A-C Masterpack Co., Duncan, Okla. American Transformer Co., 178 Emmett St., Newark, N. J. Amplifier Engineering Co., 49 Church St., Boston, Mass. Amplion Products Corp., 38 West 21st Street, N. Y. C. Atlas Sound Corp., 1451 39th St., Brooklyn, N. Y. Audio Research, Inc., 105 E. 16th St., N. Y. C. Ballantyne Co., 219 N. 16th St., Omaha, Neb. Blue Seal Sound Devices, Inc., 723 Seventh Ave., New York, N. Y. Canady Sound Appliance Co., 19570 S. Sagamore Rd., Rocky River P. 0., Cleveland, O. Cinema Sound Equipment Co., 8572 Santa Monica Blvd., Hollywood, Cal. DeVry, Herman A., Inc., 1111 Center Street, Chicago. Duhem, M. P. Mfg. Co., 135 Hayes St., San Fran- cisco, Cal. Electrical Research Products, Inc., 250 W. 57th St., N. Y. C. Elec-Tro-Fone Corp., 2490 University Ave., St. Paul, Minn. Federated Purchaser, Inc., 25 Park Place, New York, N. Y. Gates Radio & Supply Co., Quincy, III. Cood-AII Electric Mfg. Co., Ogallala, Neb. Hirsch, Gustav, Organization, 209 S. Third St., Columbus, 0. Lafayette Radio Mfg. Co., 100 Sixth Ave., N. Y. C. Lincrophone Co., Inc., 1661 Howard Ave., Utica, N. Y. Mellaphone Corp., 65 Atlantic Ave., Rochester, N. Y. Miles Reproducer Co., Inc., 112 W. 14th St., New York, N. Y. Motiograph, Inc., 4431 W. Lake St., Chicago. Motion Picture Accessory Co., 2200 S. Vermont Ave., Los Angeles. Operadio Mfg. Co., St. Charles, III. Pacent Engineering Corp., 79 Madison Avenue, N. Y. C. Picture-Fone Co., 212 W. North St., Lima, 0. Piezoelectric Laboratories, 612 Rockland Ave., New Dorp, S. I., N. Y. Platter Sound Products Corp., North Vernon, Ind. Presto Recording Corp., 139 W. 19th St., N. Y. C. 802 RCA Manufacturing Co., Inc., Camden, N. J. Radio Installation Co., 1357 N. Gordon Ave., Holly- wood, Cal. Radio Industries of Canada, Ltd., 120 Fort St., Winnipeg. Radio Receptor Co., 106 7th Ave., N. Y. C. Rauland Corp., 3341 Belmont Ave., Chicago. Rcth-Downs Mfg. Co., 2233 University Ave., St. Paul, Minn. Royal Zenith Sound Projectors, Inc., 33 W. 60th St., N. Y. C. Silver Marshall, Inc., 6401 W. 65th Clearing, Chicago. S. 0. S. Corp., 1600 Broadway, New York City. Stromberg-Carlson Telephone Mfg. Co., 100 Carlson Road, Rochester, N. Y. Toledo Sound Equipment Labs, 1215 Jackson St., Toledo, O. United Transformer Corp., 72 Spring St., N. Y. C. Van Sickle Radio Co., 1113 Pine St., St. Louis, Mo. Weber Machine Corp., 59 Rutter St., Rochester, N.Y. Webster Co., 3825 W. Lake St., Chicago, III. Webster Electric Co., 100 Varick St., N. Y. C. Webster Electric Co., Racine, Wise. Wenzel Co., 2059 S. State St., Chicago, III. Western Electric Co., 195 Broadway, N. Y. C. ANTENNAS Andrew, Victor J., 7221 S. Francisco Ave., Chi- cago, III. Birnbach Radio Co., 145 Hudson St., N. Y. C. Blaw-Knox Co., P. 0. Box 1198, Pittsburgh, Pa. F. & H. Radio Labs, Fargo, N. D. Hoke Vertical Radiator Co., 219 Bollingbrook St., Petersburg, Va. International Derrick & Equipment Co., 875 Mich- igan Ave., Columbus, Ohio. Radiart Corp., Shaw Ave., and E. 133rd St., Cleve- land, Ohio. ANTENNA MASTS Beasley Construction Co., John F., P. O. Box 1547, Muskogee, Okla. Hartenstine-Zane Co., Inc., 225 Broadway, N. Y. C. Lehigh Structural Steel Co., 17 Battery Place, N. Y. C. New Jersey Erectors, 346 Broadway, Newark, N. J. ANTENNA EQUIPMENT Birnbach Radio Co., 145 Hudson St., N. Y. C. Cits Molding Corp., 1848 S. Kilbourn Ave., Chicago, III. Isolantite, Inc., 233 Broadway, N. Y. C. Jacobs, Charles F., 270 Lafayette St., N. Y. C. Johnson Co., E. F., Waseca, Minn. Lapp Insulator Co., Gilbert St., Leroy, N. Y. Locke Insulator Corp., South Charles and Cromwell, Baltimore, Md. Muter Co., 1255 S. Michigan Ave., Chicago, III. Quam-Nichols Co., 33rd Place and Cottage Grove Ave., Chicago. III. RCA Mfg. Co., Camden, N. J. ARCHITECTS Augustine, Charles 0., 5710 Sixth Ave., Kenosha, Wis. Balch & Lippert, 16 N. Carroll St., Madison, Wis. Ballinger Co., 233 Broadway, N. Y. C. Beall, Frederick E., 334 St. Paul St., Baltimore. Benedict, E. E., 69 Center St., Waterbury, Conn. Bitting, E. R., 1104 Hamilton St., Allentown, Pa. 1938 BUYING GUIDE Bliss & Fairweather, 593 Market St., San Francisco, Cal. Bcller Bros., 445 Douglas Bldg., Los Angeles, Cal. Bort, Walter Earl, 728 S. 12th St., Clinton, la. Browne, Ambrose A., 120 Milk St., Boston, Mass. Buchanan, B. B., Inc., 910 S. Michigan Avenue, Chicago, III. Callendar, H. C, Central National Bank Bldg., Greencastle, Ind. Civic Theaters Corp., Webb City, Mo. Clark, Harlan M., 3115 Mapledale St., Cleveland. Clyde, J. W., 1 Stevens Ave., Mt. Vernon, N. Y. Coulter, Norman R., 46 Kearney St., San Francisco. Crane, C. Howard, 112 Madison St., Detroit, Mich. Crosier, Perry E., 1017 Fhoenix Bldg., Minneapolis. Cutler, Howard W., 1108 16th St., N. W., Wash- ington, D. C. De Angelis, Michael J., Genesee Valley Trust Bldg., Rochester, N. Y. Eberson, John, 1560 Broadway, N. Y. C. Eichberg, S. Milton, 64 W. Randolph St., Chicago. Eichenlaub, George E., 218 Hess Ave., Erie, Pa. Faris, Frederick, 1117 Chapline St., Wheeling, W. Va. Ferguson, W. S. Co., 3030 Euclid Ave., Cleveland. Gerhardt, Paul, 447 Fullerton Parkway, Chicago, III. Graham, Donald, 1033 Architects and Builders Bldg., Indianapolis. Graham, J., 1610 Euclid Ave., Cleveland. Graven, A. S., Inc., 100 N. La Salle St., Chicago. Gray, George H., 6 Prospect Court, New Haven, Conn. Griffith, Edwin, St. John— 7th Street Theater, Hoquiam, Wash. Griffith, Frank W., Snell Bldg., Ft. Dodge, la. Griffith, Harry C, 411 Canby Bldg., Dayton, 0. Henderson, C. A. 117% W. 8th St., Coffeyville, Kan. Henninger, F. A. & Son, Securities Bldg., Omaha, Neb. Hodgens & Hill, 1420 Chestnut St., Philadelphia, Pa. Hoffman Henon Co., 20th and Race Sts., Phila- delphia, Pa. Holbrook, C. Harry, 628 Franklin Ave., Columbus, Ohio. Hulsken, Peter M., 506 Savings Bldg., Lima, 0. Hyde, Robt. M., 8 S. Dearborn St., Chicago, III.. Kees & Bowstead, 246 Plymouth Bldg., Minneapolis. Krokyn & Browne, 120 Milk St., Boston. Lamb, Thos. W., 701 7th Ave., N. Y. C. Lansburg, G. Albert, 321 Bush St., San Francisco. Latenser, John & Sons, Saunders-Kennedy Bldg., Omaha. Lee, Ballou & VanDervoort, Inc., 110 N. 7th St., Richmond, Va. Lee, William H., Schaff Bldg., Philadelphia, Pa. Lehman, W. E. & D. J., 972 Broad St., Newark, N. J. Logeman, Hugo, 152 W. Wisconsin Ave., Milwaukee, Wis. Luzius, P. H., 419 Erie Bldg., Cleveland, Ohio. McClenahan, M. A., 504 Eccles Bldg., Ogden, Utah. Magaziner and Eberhard, 1701 Walton St., Phila- delphia, Pa. Malveney, E. L., Tower Bldg., Jackson, Miss. Marks, Alfred M., 541 Wood St., Pittsburgh, Pa. Manley & Young, Inc., Box 1495, Knoxville, Tenn. Martinie, Trueman, E., 323 Miners Bank Bldg., Joplin, Mo. Master-Builders, The, 218 Hess Ave., Erie, Pa. 803 1938 BUYING GUIDE Mayper, O. Victor, 110 W. 40th St., New York City. Morris, G. P., 207 Wyoming Ave., Scranton, Pa. Newhouse & Bernham, Willoughby Tower, 8 S. Michigan Blvd., Chicago. Nirdinger, M., Empire Bldg., Pittsburgh, Pa. Oppenhamer & Obel, 110 S. Washington St., Green Bay, Wis. Phillips, J. H., 681 Fifth Ave., N. Y. City. Pridmore, J. E. 0., 5959 Winthrop St., Chicago. Rabold, W. A., Inc., R. No. 6, Dayton, 0 Rapp, C. W. & George L, 190 N. State Street, Chicago. Rathstone, Irwin D., 2176 Walton Ave., Bronx, N. Y. Rayfield, W. A. & Co., 328 St. George St., So., Birmingham, Ala. Reid Bros., 105 Montgomery St., San Francisco. Rigamount, Victor A., 5471 Coral St., Pittsburgh, Pa. Rubush & Hunter, 1020 Architects & Blders. Bldg., Indianapolis, Ind. Starck & Schneider, Inc., 8 S. Carroll St., Madi- son, Wis. Starks & Flanders, Bank of America Bldg., Sacra- mento, Cal. Strauss, A. M., 415 Cal-Wayne Bldg., Ft. Wayne, Ind. Sturdy, Nathan H., 229 Chamber of Commerce Bldg., Buffalo, N. Y. Sugar, S. S., 5 East 57th Street, N. Y. C. Supowitz, David, 246 S. 15th St., Philadelphia. Thalheimer & Weitz, 10 S. 18th St., Philadelphia. Torbitt, Arch N., 615 Bellevue Ave., N., Seattle, Wash. Voigt, S. S., 522 S. Lawrence, Wichita, Kans. Wander, Harry A., 142 Wallace St., Buffalo, N. Y. Weil, Emile, Whitney Bldg., New Orleans, La. Wink, J. C. H., Crescent Theater, Dalton, Ga. Wiseman, Harrison G., 33 W. 42nd St., N. Y. C. ATTENUATORS Centralab Division, Globe Union Mfg. Co., 900 E. Keefe Ave., Milwaukee, Wis. Daven Co., The, 158 Summit St., Newark, N. J. General Radio Co., 30 State St., Cambridge, Mass. Remler Co., Ltd., 19th and Bryan Sts., San Fran- cisco, Cal. Tech Laboratories, 703 Newark Ave., Jersey City, N. J. AUDIO-FREQUENCY AMPLIFIERS Allied Radio Corp., 833 W. Jackson Blvd., Chicago, III. Emar Instrument Corp., 29 W. 57th St., N. Y. C. Forest Sound Systems, 776 Forest Ave., New York City. Gates Radio & Supply Co., Quincy, III. General Radio Co., 30 State St., Cambridge, Mass. General Transformer Corp., 500-532 S. Throop St., Chicago, III. Hollywood Electric Transcriber Mfg. Co., 1512 W. Slauson Ave., Los Angeles, Cal. RCA Mfg. Co., Camden, N. J. Radio Engineering & Mfg. Co., 26 Journal Square, Jersey City, N. J. Radio Television Industries Corp., 2 Linden St., Reading, Mass. Radolek Co., Division of Walter C. Braun, Inc., 601 W. Randolph St., Chicago, III. Raytheon Mfg. Co., 190 Willow St., Walton, Mass. Sundt Engineering Co., 4238 Lincoln Ave., Chicago, United Sound Engineering Co., 2233 University Ave., St. Paul, Minn. United Transformer Corp., 72 Spring St., N. Y. C. Vibro-Master Co., 2744 Broadway, N. Y. C. Webster Electric Co., Racine, Wis. Western Electric Co., 195 Broadway, N. Y. C. BATTERIES Bond Electric Corp., 146 Munson St., New Haven, Conn. Bright Star Battery Co., Clifton, N. J. Burgess Battery Co., Freeport, III. Edison, Thomas A., Inc., Edison Storage Battery Division, West Orange, N. J. Electric Storage Battery Co., 19th and Allegheny Aves, Philadelphia. Eveready Battery Co. Miles Reproducer Co., Inc., 112 W. 14th St., N.Y.C. Ray-O-Vac Co., 2317 Winnebago St., Madison, Wis. Universal Battery Co., 3410 La Salle St., Chicago, III. Willard Storage Battery Co., 246 E. 131st St., Cleveland, Ohio. BELLS— CHIMES, MUSICAL AND ELECTRICAL Amplion Products Corp., 38 West 21st St., N.Y.C. Deagan, J. C, Inc., 1770 Berteau Ave., Chicago. Jenkins Music Co., 1217 Walnut St., Kansas City, Mo. Kohler-Liebich Co., 3553 Lincoln Ave., Chicago. McShane, Bell Foundry Co., 280 Madison Ave., N. Y. C. RCA Manufacturing Co., Inc., Camden, N. J. Schwarze Electric Co., Adrian, Mich. BIAS CELLS Mallory, P. R. & Co., Inc., 3029 E. Washington St., Indianapolis, Ind. BINDING POSTS Eby, Hugh H. Co., 2066 Hunting Park Ave., Phila- delphia, Pa. BROADCAST EQUIPMENT Collins Radio Co., 2920 First Ave., N. E., Cedar Rapids, Iowa. Doolittle & Falknor, 7421 S. Loomis Blvd., Chicago, III. Gates Radio Supply Co., Quincy, III. Graybar Electric Co. (Distributors for Western Elec), 420 Lexington Ave., N. Y. C. Insuline Corp. of America, 25 Park Row, N. Y. C. Johnson, E. F. Co., Waseca, Minn. Neely, Norman B., 5334 Hollywood Blvd., Holly- wood, Calif. Kluge Radio Co., 1041 N. Bonnie Brae, Los An- geles, Cal. Northern Electric Co., Ltd., 1261 Shearer St., Montreal, Canada. Piezoelectric Laboratories, 612 Rockland Ave., New Drop, S. I., N. Y. RCA Mfg. Co., Camden, N. J. Radio Engineering Labs., 25-14 — 41st Ave., Long Island City, N. Y. Radio Engineering & Mfg. Co., 26 Journal Square, Jersey City, N. J. Radio Television Industries Corp., 2 Linden St., Reading, Mass. 804 Remler Co., Ltd., 2101 Bryant St., San Francisco, Cal. Skitter, Hector R., St. Paul Hotel, St. Paul, Minn. Transmitter Equipment Mtg. Co., 130 Cedar St., N. Y. C. United Transformer Corp., 72 Spring St., N. Y. C. Western Electric Co., 195 Broadway, N. Y. C. CABLES Belden Mfg. Co., 4647 W. Van Buren, Chicago, III. Birnbach Radio Co., 145 Hudson St., N. Y. C. Essex Wire Corp., 14310 Woodward Ave., De- troit, Mich. Northern Electric Co., Ltd., 1261 Shearer St., Montreal, Canada. CABLES. COAXIAL Andrew, Victor J., 7221 S. Francisco Ave., Chicago, III. Commercial Radio Equipment Co., 216 E. 74th St., Kansas City, Mo. Isolantite, Inc., 233 Broadway, N. Y. C. Transducer Corp., 30 Rockefeller Plaza, N. Y. C. CARPETS A.A.A. Studios, Box 25, Station 0, Cincinnati, 0. Aetna Carpet Co., 9006 Melrose Ave., Los Angeles. Artloom Corp., Allegheny Ave., Philadelphia, Pa. Be-Hannesey Art Studios, 1122 N. Western Ave., Hollywood, Cal. Bigelow Sanford Carpet Co., Inc., 140 Madison Ave., N. Y. C. Cochrane, Chas. P., Co., Kensington Ave. and Butler St., Philadelphia. Creater New York Carpet House, Inc., 244 W. 49th St., N. Y. C. Cuercio & Barthel Co., 908 S. Wabash Ave., Chicago, III. Harwick & Magee Co., 650 W. Lehigh Ave., Phila- delphia. Hotel & Theater Carpet Co., 25 W. 18th St., N. Y. C. Klearflax Linen Looms, Inc., 63rd Ave., W., Duluth, Minn. Mohawk Carpet Mills, Inc., 295 Fifth Ave., N. Y. C. Paramount Decorating Co., Inc., 311 N. 13th St., Philadelphia, Pa. Pick, Albert Co., Inc., 2159 Pershing Road, Chicago. Power, Robert E. Studios, 1717 Cordova St., Los Angeles, Cal. Roxbury Carpet Co., 99 Chauncy St., Boston. Shearer, B. F., Co., 2318 Second Ave., Seattle Wash. Slater, William V., Inc., 300 W. Austin Ave., Chicago. Sloane, W. & J., Selling Agents Division, 295 Fifth Ave., N. Y. C. Smith, Alexander Cx Sons., Saw Mill River Rd. and Lake Ave., Yonkers, N. Y. Whittal, M. J. Associates, Ltd., Brussels St., Wor- cester, Mass. CARPET CUSHIONS Bigelow Sanford Carpet Co., Inc., 140 Madison Ave., New York, N. Y. Blocksom & Co., Michigan City, Ind. Clinton Carpet Co., 222 N. Bank Drive, Chicago. Greater New York Carpet House, Inc., 244 W. 49th St., New York, N. Y. Pick, Albert Co., Inc., 2159 Pershing Road, Chicago. Sutton, E. W., Carpet Lining Corp., 53 Sedgwick St., Brooklyn, N. Y. 19 3 8 BUYING GUIDE Union Carpet Lining Co., 18 Washington St., New London, Conn. Western Felt Works, 4115 Ogden Ave., Chicago. CATHODE RAY OSCILLOGRAPHS Clough-Brengle Co., 2815 W. 19th St., Chicago, III. Delta Radio Co., 135 Liberty St., N. Y. C. DuMont, Allen B., Laboratories, 542 Valley Rd., Upper Montclair, N. J. RCA Mfg. Co., Camden, N. J. United Sound Engineering Co., 2233 University Ave., St. Paul, Minn. CATHODE RAY TUBES DuMont, Allen B., Laboratories, 542 Valley Rd., Upper Montclair, N. J. RCA Mfg. Co., Camden, N. J. Westinghouse Lamp Co., Bloomfield, N. J. CHANDELIERS, CRYSTAL Caldwell, Edward F. & Co., 38 W. 15th St., New York, N. Y. Guth, Edwin F., 2615 Washington Ave., St. Louis. Pearlman, Victor S. Corp., 208 N. Michigan Ave., Chicago, III. Rialto Import Co., 135 W. 44th St., N. Y. C. Voigt Company, 12th and Montgomery Aves, Phila- delphia. Wagner-Woodruff Co., 830 S. Olive St., Los An- geles, Cal. Weinstein, Charles J., & Co., Inc., 2 W. 47th St., New York, N. Y. Wyle, J. J. & Bros., Inc., 15 W. 36th St., New York, N. Y. CHOKES, FILTER General Transformer Corp., 500-532 S. Throop St., Chicago, III. Raytheon Mfg. Co., 190 Willow St., Waltham, Mass. United Transformer Corp., 72 Spring St., N. Y. C. COILS Coto-Coil Co., Inc., 229 Chapman St., Providence, R. I. Delta Radio Co., 135 Liberty St., N. Y. C. Guthman, Edwin I., Co., 400 S. Peoria St., Chi- cago, III. Hammerlund Mfg. Co., 424 W. 33rd St., N. Y. C. Sickles, F. W., Co., 300 Main St., Springfield, Mass. COIL SHIELDS Hammerlund Mfg. Co., 424 W. 33rd St., N. Y. C. CONDENSERS, ELECTROLYTIC Aerovox Corp., 70 Washington St., Brooklyn, N. Y. Cornell-Dubilier Corp., 1000 Hamilton Blvd., South Plainfield, N. J. Curtis Condenser Corp., 3088 W. 106 St., Cleve- land, Ohio. Deutschman, Tobe, Corp., Canton, Mass. Magnavox Co., 2131 Bueter Rd., Fort Wayne, Ind. Mallory, P. R. & Co., Inc., 3029 E. Washington St., Indianapolis, Ind. 805 1938 BUYING GUIDE Micamold Radio Corp., 1087 Flushing Ave., Brook- lyn, N. Y. National Union Radio Corp., 570 Lexington Ave., N. Y. C. Solar Mfg. Co., 599 Broadway, N. Y. C. CONDENSERS, FIXED Aerovox Corp., 70 Washington St., Brooklyn, N. Y. Cardwell Mfg. Corp., Allen D., 81 Prospect St., Brooklyn, N. Y. Cornell-Dubilier Corp., 1000 Hamilton Blvd., South Plainfield, N. J. Deutschman, Tobe, Corp., Canton, Mass. Electro-Motive Mfg. Co., 797 E. 140th St., N.Y.C. Fast, John E., & Co., 3132 N. Crawford Ave., Chicago, III. Micamold Radio Corp., 1087 Flushing Ave., Brook- lyn, N. Y. Muter Co., The, 1255 S. Michigan Ave., Chicago, III. National Union Radio Co. of N. Y., 570 Lexing- ton Ave., N. Y. C. RCA Mfg. Co., Camden, N. J. Sangamo Electric Co., Springfield, III. Sickles, The F. W., Co., 300 Main St., Spring- field, Mass. Solar Mfg. Co., 599 Broadway, N. Y. C. CONDENSERS, TRANSMITTING Aerovox Corp., 70 Washington St., Brooklyn, N. Y. Cardwell, The Allen D., Mfg. Corp., 81 Prospect Brooklyn, N. Y. Cornell-Dubilier Corp., 1000 Hamilton Blvd., South Plainfield, N. J. Deutschman Tobe, Corp., Canton, Mass. Hammarlund Mfg. Co., 424 W. 33rd St., N. Y. C. Heintz & Kaufman, Ltd., P. O. Box 69 S., San Francisco, Cal. Johnson, E. F., Co., Waseca, Minn. RCA Mfg. Co., Camden, N. J. CONDENSERS, VARIABLE American Steel Package Co., The, Squire Ave., De- fiance, Ohio. Cardwell, Allen D., Mfg. Corp., 81 Prospect St., Brooklyn, N. Y. Crowley, Henry L., & Co., 1 Central Ave., West Orange, N. J. Cuthman, Edwin I., Co., 400 S. Teoria St., Chicago, III. Hammarlund Mfg. Co., 424 W. 33rd St., N. Y. C. Sickles, F. W., Co., 300 Main St., Springfield, Mass. CONVERTERS, ELECTRIC Amplifier Engineering Co., 49 Church St., Boston, Mass. Automatic Devices Co., 737 Hamilton St., Allen- town, Pa. Century Electric Co., 1806 Pine St., St. Louis, Mo. Continental Electric Co., 50 Church St., N. Y. C. Fidelity Electric Co., Lancaster, Pa. Cood-AII Electric Mfg. Co., Ogallala, Neb. Hertner Electric Co., 12690 Elmswood Ave., Cleve- land. Hirsch, Custav, Organization, 309 S. Third St., Columbus, Ohio. Hoffman-Soons, 387 First Ave., New York, N. Y. Ideal Electric Mfg. Co., Mansfield, Ohio. Janette Mfg. Co., 556 West Monroe St., Chicago. Liberty Elec. Corp., 276 Culloden Rd., Stamford, Conn. Miles Reproducer Co., Inc., 112 W. 14th St., N. Y. C. Northwestern Electric Co., 408 S. Hoyne Ave., Chi- cago, III. Picture-Fone Co., 212 W. North St., Lima, Ohio. Westinghouse Electric & Mfg. Co., East Pitts- burgh, Pa. COOLING, HEATING AND VENTILATING SYSTEMS Adams Engineering Co., Inc., 55 W. 42nd St., N. Y. C. Air Condition Engineering, 1523 E. 9th St., Los Angeles. Airtherm Mfg. Co., 1474 Vandeventer St., St. Louis, Mo. Allen Corp., 9756 Erwin St., Detroit, Mich. American Blower Corp., 6000 Russell St., Detroit. American Heating & Ventilating Co., 1505 Race St., Philadelphia, Pa. American Refrigerating Systems, Inc., Wisconsin Rapids, Wis. Atmospheric Conditioning Co., Broad and Chestnut Sts., Philadelphia, Pa. Automatic Refrigerating Co., Inc., 618 Capitol Ave., Hartford, Conn. Autovent Fan & Blower Co., 1807 N. Kostner Ave., Chicago, III. Baker Ice Machine Co., Inc., 1601 Evans St., Omaha, Neb. Ballantyne Co., 219 N. 16th St., Omaha, Neb. Bayley Blower Co., 1817 S. 66th St., Milwaukee, Wis. Bishop & Babcock Manufacturing Co., 4901 Hamil- ton Ave., N. E., Cleveland, Ohio. Buckeye Blower Co., Columbus, Ohio. Buffalo Forge Co., 448 S. Hill St., Los Angeles. Carbondale Machine Corp., Harrison, N. J. Carrier Corp., 850 Frelinghuysen Ave., Newark, N. J. Cashin, W. D. Company, 69 A St., S. Boston, Mass. Champion Blower & Forge Co., Harrisburg Ave., Lancaster, Ta. Garage Fan Co., 619 Porter St., Kalamazoo, Mich. Consolidated Sales Corp., Davenport and 16th Sts., Omaha, Neb. Control Corp. of America, 250 W. 57th St., New York City. Cooling & Air Conditioning Corp., 908 Graybar Bldg., N. Y. C. Cooling Tower Co., Inc., 15 John St., N. Y. City. Coppus Engineering Corp., Worcester, Mass. Crane Company, 836 S. Michigan Ave., Chicago. Crook, H. E., Co., Inc., 28 Light St., Baltimore, Md. Edwards Mfg. Co., 447 Eggleston Ave., Cincinnati, Ohio. Frick Company, Waynesboro, Pa. General Air Conditioning Co., Inc., 155 E. 44th St., New York, N. Y. General Electric Co., Schenectady, N. Y. General Refrigeration Sales Co., 120 Shirland Ave., Beloit, Wis. Gilbert, Walter B., & Co., York, Pa. Globe Ventilator Co., 205 River St., Troy, N. Y. Good-All Electric Mfg. Co., Ogallala, Neb. Grinnell Co., Inc., 260 W. Exchange St., Providence, R. I. Icedaire, 252 W. 26th St., New York, N. Y. Ilg Electric Ventilating Co., 2850 N. Crawford Ave., Chicago, III. Independent Air Filter Co., 215 W. Ohio Street, Chicago, III. 806 Industrial Dryer Corp., Stamford, Conn. Knowles Mushroom Ventilator Co., 41 N. Moore St., N. Y. C. Kohler Co., Kohler, Wis. Kooler-Aire Division, U. S. Air Conditioning Corp., Northwestern Terminal, Minneapolis, Minn. Kroeschell Engineering Co., 2306 N. Knox Ave., Chicago. Lakeside Ventilating Co., 220 Main St., Hermans- ville, Mich. Leopold, C. S., 213 S. Broad St., Philadelphia, Pa. Lippe Construction Corp., 17 West 60th St., New York, N. Y. Master Fan Corp., 1323 Channing St., Los Angeles. McClelland, H. S., 1930 S. Compton St., Los An- geles. Milcor, S., Steel Co., 41st and Burnham St., Mil- waukee, Wis. Moses, Percival Robert, 11 Park Place, N. Y. C. Nelsin, Herman, Corp., Moline, III. N. E. Ventilating & Heating Co., Providence, R. I. New York Blower Co., 3155 Shields Ave., Chicago. Ozone Air, Inc., 308 Monroe Ave., Grand Rapids, Mich. Reynolds Corp., 609 N. La Salle St., Chicago. Royal Ventilator Co., 415 Locust St., Philadelphia. Seymour, James M. Co., c/o U. S. Tool Co., New- ark, N. J. Shearer, B. F., Co., 2318 2nd Ave., Seattle, Wash. Sturtevant, B. F., Co., Damon St., Hyde Park, Bos- ton, Mass. Supowitz, David, 246 S. 15th St., Philadelphia, Pa. Supreme Heater & Ventilating Corp., 1915 Pine St., St. Louis. Swartwout Co., 1831 Columbus Rd., Cleveland, O. COVERS, CHAIR Allied Cloth Specialties, Greenville, Ohio. Buob & Scheu, 216 E. 14th St., Cincinnati, Ohio. Florence Bedding Co., Florence, S. C. General Seating Co., 2035 Charleston St., Chicago, III. Goldie Linen Co., 14 W. Lake St., Chicago. Good-All Electric Mfg. Co., Ogallala, Neb. Hexter, S. M., & Co., 2810 E. Superior Ave., Cleve- land, Ohio. Hodes-Zink Mfg. Co., Fremont, Ohio. Paramount Decorating Co., Inc., 311 N. 13th St., Philadelphia, Pa. Pick, Albert, Co., Inc., 2159 Pershing Road, Chicago. Valley Forge Flag Co., Spring City, Fa. Windowcraft Valance & Drapery Co., 118 Euclid Ave., Cleveland. CURTAINS AND DRAPERIES A. A. A. Studios, Box 25, Station 0., Cincinnati, Ohio. Acme Scenic Studios, 2921 W. Van Buren St., Chicago, III. Artloom Corp., Allegheny Ave., Philadelphia, Pa. Beck Studios, 2001 Highland Ave., Cincinnati, Ohio. BeHannesey Art Studios, 1122 N. Western Ave., Hollywood, Calif. Blossom Mfg. Co., 79 Madison Ave., N. Y. C. Brounet Studios, 1133 Broadway, New York, N. Y. Channon, J. H. Corp., 7115 Hubbard St., Chicago. Colonial Curtain Co., 23 East 20th St., N. Y. C. English, John W., 15648 Euclid Ave., Cleveland, 0. Fowler's Scenic Studios, 60 W. 45th St., N. Y. C. General Insulating Products Co., 8821 15th Ave., Brooklyn, N. Y. Great Western Stage Equipment Co., 817 Holmes St., Kansas City, Mo. 1938 BUYING GUIDE Guercio & Barthel Co., 908 S. Wabash Ave., Chi- cago, III. Haller Co., Inc., 788 Oak St., Columbus, Ohio. Kansas City Scenic Co., 1002 E. 24th St., Kansas City, Mo. Landish Studios, 40 Ames Ave., Rutherford, N. J. Lash, Lee, Inc., 1476 Broadway, N. Y. C. Lit Brothers, 8th and Market, Philadelphia, Pa. Martin, William T., Studios, 4114 Sunset Blvd., Los Angeles. Mandel Bros., Inc., State and Madison Sts., Chicago. New York Studies, 328 W. 39th St., N. Y. C. Novelty Scenic Studios, Inc., 320 W. 48th St., N. Y. C. Nussbaumer, N. C, 2921 W. Van Buren St., Chi- cago, III. Paramount Decorating Co., Inc., 311 N. 13th St., Philadelphia, Pa. Pick, Albert Co., Inc., 2159 Pershing Road, Chicago. Power, Robert E. Studios, 1717 Cordova St., Los Angeles, Cal. Schell Scenic Studios, 581 High St., Columbus, 0. Shearer, B. F. Co., 2318 2nd Ave., Seattle, Wash. Slater, William, Jr., Inc., 300 W. Austin Ave., Chicago, III. Story Scenic Co., 0. L., 21 Tufts St., Summerville Sta., Boston. Theatrical Scenic & Properties Studios, 320 W. 48th St., New York, N. Y. Throckmorton, Cleon, Inc., 102 W. 3rd St., N. Y. C. Tiffin Scenic Studios, Tiffin, Ohio. Twin City Scenic Co., 2819 Nicollet Ave., Min- neapolis, Minn. Variety Scenic Studios, Inc., 254 W. 54th St., N. Y. City. Volland Studios, 3737 Cass Ave., St. Louis, Mo. Weiss, I. & Sons, Inc., 445 W. 45th St., New York, N. Y. Western Scenic Studio, 1196 32nd St., Oakland, Cal. Werbe Scenic Studios, 1713 Central Ave., Kansas City, Kan. Windowcraft Valance & Drapery Co., 118 Euclid Ave., Cleveland, Ohio. CURTAIN CONTROLS A. A. A. Studio, Box 25, Station O, Cincinnati, Ohio. Acme Scenic Studios, 2921 W. Van Buren Street, Chicago, III. Acme Stage Equipment Co., 191 Lafayette St., N. Y. City. Automatic Devices Co., 737 Hamilton St., Allen- town, Pa. Beck Studios, 2001 Highland Ave., Cincinnati, Ohio. Bruckner Mitchell, Inc., 132 W. 24th St., N. Y. C. Channon Corp., J. H., 115 Hubbard St., Chicago. Chicago Electric Sign Co., 2225 W. Crand Ave., Chicago. Clark, Inc., Peter, 544 West 30th St., N. Y. C. Colonial Curtain Co., 23 E. 20th St., New York, N. Y. Elec-Tro-Fone Corp., 2490 University Ave., St. Paul, Minn. Good-All Electric Mfg. Co., Ogallala, Neb. Great Western Stage Equipment Co., 817 Holmes St., Kansas City, Mo. Guercio & Barthel Co., 908 S. Wabash Ave., Chicago, III. Haller Co., Inc., 788 Oak St., Columbus, Ohio. Hoffman-Soons, 387 First Ave., New York, N. Y. 807 1938 BUYING GUIDE Hub Electric Corp., 2225 W. Grand Ave., Chicago. Kansas City Scenic Co., 1002 East 24th St., Kansas City, Mo. Martin, William T., Studios, 4114 Sunset Blvd., Los Angeles, Cal. New York Studios, 328 W. 39th St., New York, N. Y. Nussbaumer, N. C, 2921 W. Van Buren St., Chicago, III. Ozone Air, Inc., 308 Monroe Ave., Grand Rapids, Mich. Paramount Decorating Co., Inc., 311 N. 13th St., Philadelphia, Pa. Power, Robert E., Studios, 1717 Cordova St., Los Angeles, Cal. Richards-Wilcox Mfg. Co., Aurora, III. Throckmorton, Cleon, Inc., 102 W. 3rd St., N. Y. C. Tiffin Scenic Studios, Tiffin, Ohio. Vallen, Inc., 225 Bluff St., Akron, Ohio. Volland Studios, 3737 Cass Ave., St. Louis, Mo. Weaver Manufacturing Co., Ltd., 1639 East 102nd St., Los Angeles, Cal. Weiss, I. & Sons, Inc., 445 W. 45th St., New York, N. Y. Western Scenic Studios, 1196 32nd St., Oakland, Cal. DECORATORS, THEATER A.A.A. Studios, Box 25, Station O., Cincinnati, 0. Architectural Decorating Co., 1600 S. Jefferson St., Chicago. Artloom Corp., Allegheny Ave., Philadelphia, Pa. Battisti Studios, 303 W. 42nd St., N. Y. C. Bing, Ferdinand & Co.'s Successors, 67 Irving PI., N. Y. C. Brounet Studios, 1133 Broadway, N. Y. C. Civic Theaters Corp., Webb City, Mo. Colonial Curtain Co., 23 E. 20th St., New York, N. Y. Cole & Co., C. W., 320 E. 12th St., Los Angeles. Dazian's, Inc., 142 W. 44th St., N. Y. C. Decorative Studios Associates, 5471 Coral St., Pitts- burgh, Pa. Decorators Supply Co., 2547 Archer Ave., Chicago. Formica Insulation Co., 4645 Spring Grove Ave., Cincinnati, Ohio. Frost Veneer & Plywood Co., Sheboygan, Wis. Ceneral Insulating Products Co., 8821 — 15th Ave., Brooklyn, N. Y. Hockaday, Inc., 20 N. Wacker Drive, Chicago. Jones Decorating Co., Inc., 752 S. San Pedro St., Los Angeles. King Scenic Co., 2545 Elm St., Dallas, Tex. Libman-Spanjer Corp., 1600 Broadway, New York, N. Y. Los Angeles Scenic Studios, Inc., 1215 Bates St., Los Angeles. Loyal Metal Products Corp., 95 Lorimer St., Brook- lyn, N. Y. McCallum Company, 133 7th St., Pittsburgh. Mandel Bros., Inc., State and Madison Sts., Chicago. Metallon Corp., 101 Dobbin St., Brooklyn, N. Y. Metro Flag-Banner Co., 17 W. 28th St., New York, N. Y. Monarch Studios, Inc., 101 Park Ave., New York City. National Rug Mills, Inc., 2494 S. Fifth Street, Milwaukee, Wis. Novelty Scenic Studios, Inc., 320 W. 48th St., N. Y. C. Paramount Decorating Co., Inc., 311 N. 13th St., Philadelphia, Pa. Power, Robert E., Studios, 1717 Cordova St., Los Angeles, Cal. Rambusch Decorating Co., 2 W. 45th St., N. Y. C. Rigamount, Victor A., 5471 Coral St., Pittsburgh, Pa. Shearer, B. F. & Co., 2318 Second Ave., Seattle. Supowitz, David, 246 S. 15th St., Philadelphia, Pa. Throckmorton, Cleon, Inc., 102 W. 3rd St., N. Y. C. Torstenson, J. A., 860 Fletcher St., Chicago. Valley Forge Flag Co., Spring City, Pa. Voigt Company, 12th and Montgomery Aves, Phila- delphia. Weiss, I. & Sons, Inc., 445 W. 45th St., New York, N. Y. DEODORANTS Best Chemical Co., 287 Summer Ave., Allentown, Pa. Florozone, Inc., 6228 Forest Ave., Brooklyn, N. Y. Fulton, E. E., Co., 1018 S. Wabash Ave., Chicago, III. Hewes-Gotham Co., 520 W. 47th St., N. Y. C. Rochester Germicide Co., Inc., Rochester, N. Y. Rosco Laboratories, 367 Hudson Ave., Brooklyn, N.Y. Sanozone Co., 1127 Roy St., Philadelphia, Pa. West Disinfecting Co., 42-16 Barn St., Long Island City, N. Y. DIALS AND KNOBS Gits Molding Corp., 1848 S. Kilbourn Ave., Chi- cago, III. Mallory, P. R., & Co., Inc., 3029 E. Washington St., Indianapolis, Ind. Premier Crystal Labs., 719 Pulitzer Bldg., N. Y. C. DOORS, FIREPROOF Art Metal Construction Co., Jones and Cifford Ave., Jamestown, N. Y. Dahlstrom Metallic Door Co., 431 Buffalo St., Jamestown, N. Y. Edwards Mfg. Co., 447 Eggleston Ave., Cincinnati, Ohio. Empire Door Co., Inc., 226 E. 144th St., New York, N. Y. General Insulating Products Co., 8821 — 15th Ave., Brooklyn, N. Y. C. Globe Automatic Sprinkler Co., 250 Park Ave., New York, N. Y. Illinois Bronze & Iron Works, 917 S. Kildare Ave., Chicago, III. Lutz, Albert A. Co., Inc., 300 Madison Ave., New York, N. Y. Missouri Fire Door and Cornice Co., 3144 Easton Ave., St. Louis. Mceschl- Edwards Corrugating Co., 812 Russell St., Covington, Ky. Overly Manufacturing Co., Greenburg, Pa. Reliance Specialties Mfg. Co., Inc., 95 Dobbin St., Brooklyn, N. Y. Richards Wilcox Mfg. Co., Aurora, III. Variety Fire Door Co., 2958 Carroll Ave., Chicago. York Safe & Lock Co., York, Pa. ELECTRICAL CONTRACTORS Alexander, Harry, Inc., 330 Fifth Ave., N. Y. C. Battle, Robert, 250 W. 31st St., N. Y. C. Cinema Studios Supply Corp., 1438 N. Beachwood Drive, Hollywood. Edwards Electrical Construction Co., 70 E. 45th St., N. Y. C. E-J Electric Installation Co., 227 E. 45th St., N. Y. C. Electric Lighting Supplies, 206 W. 3rd St., Los Angeles. Hanft, Harry A., 142 W. 17th St., N. Y. C. Hirsch, Gustav, Organization, 209 S. Third St., Columbus, Ohio. Hoffmann-Soons, 387 First Ave., N. Y. C. Lutz, Albert A. Co., Inc., 300 Madison Ave., New York, N. Y. Newmark, Morris, & Brother, 1814 Ludlow St., Philadelphia. Pierce Electric Co., 367 W. Adams St., Chicago. ELECTRICAL MEASURING EQUIPMENT Boonton Radio Corp., Fanny Road, Boonton, N. J. Clough-Brengle Co., 2815 W. 19th St., Chicago, III. Continental Electric Co., Geneva, III. Daven Co., The, 158 Summit St., Newark, N. J. Delta Radio Co., 135 Liberty St., N. Y. C. Deutschmann, Tobe, Canton, Mass. Fairchild Aerial Camera Corp., 62-10 Woodside Ave., Woodside, N. Y. General Radio Co., 30 State St., Cambridge, Mass. Million Radio & Television Labs., 595 N. Union St., Chicago, III. Premier Crystal Labs., 719 Pulitzer Bldg., N. Y. C. RCA Mfg. Co., Camden, N. J. Radio Engineering Labs., Inc., 25-14 41st Ave., Long Island City, N. Y. Skitter, Hector R., St. Paul Hotel, St. Paul, Minn. Superior Instruments Corp., 136 Liberty St., N. Y. C. Supreme Instruments Corp., Greenwood, Miss. Tech Laboratories, 703 Newark Ave., Jersey City, N. J. Triplett Electrical Instrument Co., Harmon Rd., Bluffton, Ohio. Sundt Engineering Co., 4238 Lincoln Ave., Chicago, III. United Sound Engineering Co., 2233 University Ave., St. Paul, Minn. Wright's Electrical Instrument Laboratories, Reed College, Portland, Ore. Weston Electrical Instrument Corp., 614 Freyling- husen Ave., Newark, N. J. ELEVATORS A. B. See Elevator Co., Inc., 419 Fourth Ave., N. Y. C. Atlantic Elevator Co., D St. and Erie Ave., Phila- delphia, Pa. Bruckner-Mitchell, Inc., 132 W. 24th St., N. Y. C. Clark, Peter, Inc., 544 W. 30th St., N. Y. C. Flour City Ornamental Iron Works, 2637 27th Ave., Minneapolis, Minn. General Electric Co., Schenectady, N. Y. Curney Elevator Co., 109 W. 64th St., N. Y. C. Otis Elevator Company, 26th and 11th Ave., N. Y. C. Warsaw Elevator Co., Warsaw, N. Y. Westinghouse Elect. & Mfg. Co., E. Pittsburgh, Pa. EQUALIZERS Daven Co., The, 158 Summit St., Newark, N. J. Emar Instrument Corp., 29 W. 57th St., N. Y. C. Sound Apparatus Co., 150 W. 46th St., N. Y. C. Tech Laboratories, 703 Newark Ave., Jersey City, N. J. United Transformer Corp., 72 Spring St., N. Y. C. FANS Allen Corp., 9756 Erwin St., Detroit, Mich. American Blower Corp., 6000 Russell St., Detroit. 1938 BUYING GUIDE Autovent Fan and Blower Co., 1807 N. Kostner Ave., Chicago, III. Ballantyne Co., 219 N. 16th St., Omaha, Neb. Bayley Blower Co., 1817 S. 66th St., Milwaukee, Wis. Berry, A. Hun Fan Co., 28 Binford St., Boston. Buckeye Blower Co., Columbus, Ohio. Buffalo Forge Co., 448 S. Hill St., Los Angeles, Cal. Century Electric Co., 1806 Pine St., St. Louis. Champion Blower & Forge Co., Harrisburg Avenue, Lancaster, Pa. Clarage Fan Co., 619 Porter St., Kalamazoo, Mich. Consolidated Sales Corp., Davenport and 16th Sts., Omaha, Neb. Fidelity Electric Co., Lancaster, Pa. Carden City Fan Co., 332 S. Michigan Ave., Chi- cago, III. General Electric Co., Schenectady, N. Y. Gilbert, Walter B. & Co., York, Pa. Good-All Electric Mfg. Co., Ogallala, Neb. Guth, Edwin F., & Co., 2615 Washington Ave., St. Louis, Mo. Hirsch, Gustav, Organization, 209 S. Third St., Columbus, Ohio. Hoffman-Soons, 387 First Ave., New York, N. Y. IIS Electric Ventilating Co., 2850 N. Crawford Ave., Chicago, III. Master Fan Corp., 1323 Channing St., Los Angeles, Cal. N. E. Ventilating & Heating Co., Providence, R. I. New York Blower Co., 3155 Shields Ave., Chicago. Pitt Corp., 209 W. 19th Terrace, Kansas City, Mo. Robbins & Myers, Inc., Springfield, Ohio. Royal Ventilator Co., 415 Locust St., Philadelphia, Pa. Sturtevant, B. F., Co., Damon St., Hyde Park, Bos- ton, Mass. Typhoon Air Conditioning Co., 252 W. 26th St., New York, N. Y. Vallen, Inc., 225 Bluff St., Akron, Ohio. Wagner Electric Corp., 6400 Plymouth Ave., St. Louis. Western Rotary Ventilator Co., 1720 E. 14th St., Los Angeles, Cal. j Westinghouse Elect. & Mfg. Co., E. Pittsburgh, Pa. FILTERS, INTERFERENCE Deutschmann, Tobe, Canton, Mass. FIRE EXTINGUISHERS C-O-Two Fire Equipment Co., Pyrene Bldg., New- ark, N. J. Film Treatizor Corp., 117 W. 63rd St., N. Y. C. Globe Automatic Sprinkler Co., 250 Park Ave., New York City. Harker Mfg. Co., 131 W. Third St., Cincinnati, 0. Hewes-Gotham Co., 520 W. 47th St., N. Y. C. Pyrene Mfg. Co., 560 Belmont Ave., Newark, N. J. Wirt & Knox Mfg. Co., 23rd and York Sts., Phila- delphia, Pa. FIREPROOF AND SOUND- RETARDING DOORS Evanston Sound-Proof Door Co. Evanston, III. 1500 Lincoln St. 809 1938 BUYING GUIDE FIXTURES (BRASS, BRONZE, IRON) Art Metal Construction Co., Jones and Cifford Ave., Jamestown, N. Y. Barnum, E. T. Iron & Wire Works, 6100 Linwood Ave., Detroit, Mich. Caldwell, Edward F. & Co., Inc., 36 W. 15th St., N. Y. C. Central Brass Mfg. Co., 2950 E. 55th St., Cleve- land. Chicago Architectural Bronze Co., 1019 W. Lake St., Chicago, III. Cornell Iron Studio, Inc., 4630 Pascall Ave., Phila- delphia. Flour City Ornamental Iron Works, 2637 — 27th Ave., Minneapolis. General Bronze Corp., 34-19 10th Ave., Long Island City, N. Y. Corham Co., Elmwood Station, Providence, R. I. Cuth, Edwin F., Co., 2615 Washington Ave., St. Louis, Mo. Illinois Bronze & Iron Works, 917 S. Kildare Ave., Chicago. Moynahan Ornamental Metals Co., 2658 Porter St., Detroit, Mich. Newman Bros., Inc., 660 W. Fourth St., Cincinnati, Ohio. Olson, C. W., Mfg. Co., 1300 E. Quincey St., Minneapolis. Pearlman, Victor S. Corp., 208 N. Michigan Ave., Chicago, III. Southern Brass Mfg. & Plating Co., 6614 Harrisburg Blvd., Houston, Texas. FIXTURES, LIGHTING Adapti Co., 2996 East 72nd St., Cleveland, Ohio. Alloy Metal Products Co., 800 E. Florence Ave., Los Angeles. Belson Mfg. Co., 800 Sibley St., Chicago, III. Borg, Ceorge W., Corp., Art Lamp Mfg. Division, 469 E. Ohio St., Chicago, III. Caldwell, Edward F. & Co., Inc., 38 W. 15th St., N. Y. C. Capitol Stage Lighting Co., 626— 10th Ave., New York, N. Y. Century Lighting Equipment, Inc., 419 W. 55th St., N. Y. C. Cinema Props Co., 6161 Santa Monica Blvd., Los Angeles, Cal. Claude Neon Lights, Inc., 41 E. 42nd St., N. Y. C. Crystalite Products Corp., 1708 Standard Ave., Glendale, Cal, Curtis Lighting, Inc., 1123 West Jackson Blvd., Chicago. Erikson Electric Co., 6 Power House St., Boston. Erker Bros. Optical Co., 610 Olive St., St. Louis, Mo. Gorham Co., Elmwood Station, Providence, R. I. Guth, Edwin F., Co., 2615 Washington Ave., St. Louis, Mo. Hanft, Harry A., 142 W. 17th St., N. Y. C. Hirsch, Gustav, Organization, 209 S. Third St., Columbus, Ohio. Hub Electric Corp., 2225 W. Grand Ave., Chicago. International Theater Accessories Corp., 1600 Broad- way, N. Y. C. Kliegl Bros. Universal Electric Stage Lighting Co., Inc., 321 W. 50th St., N. Y. C. Macbeth-Evans Glass Co., 19 W. 44th St., New York, N. Y. Mandel Bros., Inc., State and Madison Sts., Chi- cago. National Rug Mills, 2494 S. 5th St., Milwaukee, Wis. Newcomb, F. J., Mfg. Co., 42 W. 13th St., N. Y. C. Newman Bros., Inc., 660 W. Fourth St., Cincin- nati, Ohio. Newmark, Morris & Brother, 1814 Ludlow St., Phila- delphia, Pa. Pearlman, Victor S. Corp., 208 N. Michigan Ave., Chicago, III. Power, Robert E. Studios, 1717 Cordova St., Los Angeles, Cal. Rambush Decorating Co., 2 W. 45th St., N. Y. C. Rialto Import Co., 135 W. 44th St., N. Y. C. Roman Art Co., Inc., 2700 Locust Blvd., St. Louis, Mo. S. 0. S. Corp., 1600 Broadway, N. Y. C. Sunlight Reflector Co., Inc., 226 Pacific St., Brooklyn, N. Y. Viking Products Corp., 330 W. 42nd St., N. Y. C. Voigt Company, 12th and Montgomery Aves., Phila- delphia. FIXTURES, PLUMBING Crane Company, 836 S. Michigan Ave., Chicago, III. Kohler Co., Kohler, Wis. Liebich, H. & Co., 517 W. 181st St., N. Y. C. Marietta Mfg. Corp., 3800 E. 16th St., Indianapolis. Mock, Chas. Inc., 200 W. 101st St., N. Y. C. Standard Sanitary Mfg. Co., Bessemer Bldg., Pitts- burgh. FLASHERS Artkraft Sign Co., Lima, Ohio. Burgess, C. F., Laboratories, Inc., Freeport, III. Capitol Stage Lighting Co., 626— 10th Ave., New York, N. Y. Eagle Sign Co., 575 Albany St., Boston, Mass. Eag.'e Signal Corp., Moline, III. Gem Engineering Co., 185 Washington St., Hemp- stead, N. Y. General Electric Co., Schenectady, N. Y. Hartman Electrical Mfg. Co., E. Fifth St., Mans- field, Ohio. Hirsch, Gustav, Organization, 209 S. Third St., Columbus, Ohio. Hub Electric Corp., 2225 W. Grand Ave., Chicago. Lustrolite, Inc., Davenport, la. Reynolds Electric Co., 2650 W. Congress St., Chicago. Sign Animation Corp., 347 Madison Ave., N. Y. C. FLOOR COVERING American Mat Corp., 1717 Adams St., Toledo, O. American Tile & Rubber Co., Perrine Ave., Trenton, N. J. Armstrong Cork Products Co., Lancaster, Pa. Artloom Corp., Allegheny Ave., Philadelphia, Pa. Bonded Floors Co., Inc., Kearny, N. J. Cochrane, Charles P., Co., Kensington Ave. and Butler St., Philadelphia, Pa. Congoleum-Nairn, Inc., Kearny, N. J. Dreadnought Flooring Co., Inc., 177 Broadway, N. Y. C. Finck, S. Co., Inc., 177 Broadway, N. Y. C. Harwick & Magee Co., 650 W. Lehigh Ave., Phila- delphia, Pa. Greater New York CarDet House, Inc., 244 W. 49th St., New York, N. Y. Imperial Floor Co., Inc., 59 Halstead St., Rochester, N. Y. Jackson, 0. W., & Co., Inc., 290 Fifth Ave., N. Y. C. 810 Johns-Mansville Co., 22 E. 40th St., New York, N. Y. Kennedy, David E., Inc., 58 Second Ave., Brooklyn, N. Y. Mandel Bros., Inc., State and Madison Sts., Chicago. Muller, Franklin R., Inc., Waukegan, III. Paramount Decorating Co., Inc., 311 N. 13th St., Philadelphia, Pa. Pick, Albert Co., Inc., 2159 Pershing Road, Chicago. Power, Robert E. Studios, 1717 Cordova St., Los Angeles, Cal. Puritan Rubber Mfg. Co., Perrine Ave., Trenton, N. J. Slater, William, Jr., Inc., 300 W. Austin Ave., Chicago, III. Sloane, W. & J., Selling Agents Division, 295 Fifth Ave., N. Y. C. Scholes, William & Sons, Inc., 2nd St. and Indiana Ave., Philadelphia, Pa. United States Rubber Products, Inc., 61 Hudson St., New York, N. Y. FLOWERS, ARTIFICIAL A. & B. Decorating Co., 1465 Sunset Blvd., Lcs Angeles, Cal. Adler-Jones Co., 521 S. Wabash Ave., Chicago. Benedict, E. E., 69 Center St., Waterbury, Conn. Borgenski, J. S. Sons, 62 N. 13th St., Philadelphia, Pa. Botanical Decorative Supply Co., 325 W. Madison St., Chicago. Brazel Novelty Co., 4176 Apple St., Cincinnati. Charrot, L. J. Co., Inc., 36 W. 37th St., N. Y. C. Coast Flower Mfg. Co., 936 Maple Ave., Los Angeles. Decorative Plant Co., Inc., 230 Fifth Ave., N. Y. C. Ditmars & Reilly, 111 Fifth Ave., N. Y. C. Felippelli General Flower & Decorating Co., Inc., 311 W. 50th St., N. Y. C. Hayman & Lindenberg, 34 W. 33rd St., N. Y. C. Landers, Bert A., Inc., 823 Los Angeles St., Los Angeles. Leistner, Oscar, Inc., 321 West Randolph St., Chi- cago, III. Links, Adolph, 4542 Hollywood Blvd., Los Angeles. McCallum Company, 133 7th St., Pittsburgh, Pa. McCormack, Eugene, Brookhaven, Miss. Mandel Bros., Inc., State and Madison Sts., Chi- cago. Neidinger, Joseph G. Co., 57 Barclay St., N. Y. C. Pick, Albert, Co., 2159 Pershing Road, Chicago, III. Randall Co., A. L., 729 South Wabash Ave., Chi- cago, III. Schack Artificial Flower Co., 319 W. Van Buren Ave., Chicago. Schneider, L., 6 Second St., N. Y. C. FUSES Littlefuse Laboratories, 4238 Lincoln Ave., Chi- cago, III. GENERATORS Amplifier Engineering Co., 49 Church St., Boston, Mass. Automatic Devices Co., 737 Hamilton St., Allen- town, Pa. Carter Motor Co., 361 W. Superior, Chicago, III. Century Electric Co., 1806 Pine St., St. Louis, Mo. Cinema Sound Equipment Co., 8572 Santa Monica Blvd., Hollywood, Cal. Cinema Studios Supply Corp., 1438 N. Beachwood Dr., Los Angeles, Cal. Continental Electric Co., 50 Church St., N. Y. C. 1938 BUYING GUIDE Continental Electric Co., Inc., 323 Ferry St., New- ark, N. J. Fidelity Electric Co., Lancaster, Pa. Gardiner, L. J., Co., 935 W. Goodale Blvd., Colum- bus, Ohio. General Electric Co., Schenectady, N. Y. Good-All Electric Mfg. Co., Ogallala, Neb. Hallbertg, J. H., 303 Fourth Ave., N. Y. C. Hertner Electric Co., 12690 Elmwood Ave., Cleve- land, Ohio. Hirsch, Custav, Organization, 209 S. Third St., Columbus, Ohio. Hoffman-Soons, 387 First Ave., New York, N. Y. Ideal Electric Mfg. Co., Mansfield, Ohio. Janette Mfg. Co., 556 W. Monroe St., Chicago, III. Liberty Electric Corp., 276 Culloden Rd., Stamford, Conn. Miles Reproducer Co., Inc., 112 W. 14th St., N. Y. C. Mole-Richardson, Inc., 941 N. Sycamore Ave., Holly- wood, Calif. Northwestern Electric Co., 408 S. Hope Ave., Chicago. Picture-Fone Co., 212 W. North St., Lima, Ohio. Sarvas Electric Co., 60 Rutledge St., Brooklyn, N. Y. Westinghouse Electric & Mfg. Co., East Pittsburgh, Pa. HARD OF HEARING DEVICES Acousticon Division of Dictograph Products Co., Inc., 580 Fifth Ave., N. Y. C. Atlas Sound Corp., 1451 39th St., Brooklyn, N. Y. Electrical Research Products, Inc., 250 W. 57th St., New York, N. Y. Cafes Radio & Supply Co., Quincy, III. Good-All Electric Mfg. Co., Ogallala, Neb. Hearing Devices Co., Times Bldg., N. Y. C. International Theater Accessories Corp., 1600 Broadway, N. Y. C. Miles Reproducer Co., Inc., 112 W. 14th St., N. Y. C. RCA Manufacturing Co., Inc., Camden, N. J. S. 0. S. Corp., 1600 Broadway, N. Y. C. Sonotone Corp., 19 W. 44th St., N. Y. C. Trimm Radio Mfg. Co., 1770 W. Berteau Ave., Chicago, III. Universal Microphone Co., Ltd., 424 Warren Lane, Inglewood, Calif. Western Electric Co., 195 Broadway, N. Y. C. HARDWARE, RADIO American Radio Hardware Co., Inc. way, N. Y. C. 475 Broad- HEADPHONES Brush Development Co., E. 40th and Perkins Ave., Cleveland, Ohio. Cannon Co., C. F., Main St., Springwater, N. Y. Chicago Telephone Supply Co., 1142-1228 W. Beardsley Ave., Elkhart, Ind. Quam-Nichols Co.. 33rd PI. and Cottage Crove Ave., Chicago, III. HEATERS, ORGAN Automatic Electric Heater Co., 1524 Race St., Philadelphia. Hoffman-Soons, 387 First Ave., New York, N. Y. Kausalite Mfg. Co., 8129 Rhodes Ave., Chicago. 811 1938 BUYING GUIDE Prometheus Electric Corp., 358 W. 13th St., N. Y. City. HORNS AND SPEAKERS A-C Masterpack Co., Duncan, Okla. American Radio Speaker Corp., 443 Hudson Ave., Brooklyn, N. Y. Amplion Products Corp., 38 West 21st St., N. Y. C. Amplifier Engineering Co., 49 Church St., Boston, Mass. Atlas Sound Corp., 1451 39th St., Brooklyn, N. Y. Ballantyne Co., 219 N. 16th St., Omaha, Neb. Cinaudagraph Corp., Stamford, Conn. Consolidated Theater Supply Corp., 1600 Broad- way, N. Y. C. Duhem M. P. Mfg. Co., 135 Hayes St., San Fran- cisco, Cal. Electrical Research Products, Inc., 250 W. 57th St., New York City. Federated Purchaser, Inc., 25 Park Place, New York. Good-All Electric Mfg. Co., Ogallala, Neb. Hirsch, Gustav, Organization, 209 S. Third St., Columbus, Ohio. International Theater Accessories Corp., 1600 Broadway, N. Y. C. Jensen Radio Mfg. Co., 6601 S. Laramie Ave., Chicago, III. Mellaphone Corp., 65 Atlantic Ave., Rochester, N.Y. Miles Reproducer Co., Inc., 112 W. 14th St., New York, N. Y. Motiograph, Inc., 4431 W. Lake St., Chicago. Motion Picture Accessory Co., 2200 S. Vermont Ave., Los Angeles. Operadio Mfg. Co., St. Charles, III. Pacent Engineering Corp., 79 Madison Ave., New York, N. Y. Picture-Fone Co., 212 W. North St., Lima, Ohio. Platter Sound Products Corp., North Vernon, Ind. Racon Electric Co., Inc. 52 E. 19th St., New York, N. Y. Royal Zenith Sound Projectors, Inc., 33 W. 60th St., N. Y. C. RCA Manufacturing Co., Inc., Camden, N. J. S. O. S. Corp., 1600 Broadway, N. Y. C. Silver-Marshall, Inc., 6401 West 65th St., Chicago, III. Stromberg-Carlson Telephone Mfg. Co., 100 Carl- son Road, Rochester, N. Y. Toledo Sound Equipment Labs., 1215 Jackson St., Toledo, Ohio. Utah Radio Products Co., 820 Orleans Ave., Chi- cago. Webster Electric Co., 100 Varick St., New York, N. Y. Wenzel Co., 2059 S. State St., Chicago, III. Western Electric Co., 195 Broadway, N. Y. C. Wright De Coster, Inc., 2233 University Ave., St. Paul, Minn. INSULATED TUBING Brand, William, & Co., 276 Fourth Ave., N. Y. C. Bentley, Harris Mfg. Co., Hector and Lime Sts., Conshohocken, Pa. INSULATORS Acme Wire Co., 1255 Dixwell Ave., New Haven, Conn. Corning Glass Works, Corning, N. Y. Crowley, Henry L., & Co., 1 Central Ave., West Orange, N. J. Gits Molding Corp., 4600 W. Huron St., Chicago, III. Isolantite, Inc., 233 Broadway, N. Y. C. Johnson, E. F., Co., Waseca, Minn. Lapp Insulator Co., Gilbert St., LeRoy, N. Y. Locke Insulator Corp., S. Charles and Cromwell, Baltimore, Md. INTEROFFICE COMMUNICATION SYSTEMS American Carrier Call, 39 W. 60th St., N. Y. C. Carter Motor Co., 361 W. Superior St., Chicago, III. Dictograph Corp., 580 Fifth Ave., N. Y. C. Million Radio & Television Labs., 595 N. Union St., Chicago, III. Northern Electric Co., Ltd., 1261 Shearer St., Montreal, Canada. Piezoelectric Labs., 612 Rockland Ave., New Dorp, S. I., N. Y. Radolek Co. Division of Walter C. Braun, Inc., 601 W. Randolph St., Chicago, III. United Sound Engineering Co., 2233 University Ave., St. Paul, Minn. IRON WORK, ARCHITECTURAL Barnum, E. T. Iron & Wire Works, 6100 Linwood Ave., Detroit, Mich. Caldwell, Edward F., & Co., Inc., 38 West 15th St., N. Y. C. Flour City Ornamental Iron Works, 2637 27th Ave., Minneapolis. Gluckmann Bros., 588 Eleventh Ave., New York, N. Y. Illinois Bronze & Iron Works, 917 S. Kildare Ave., Chicago, III. Lippe Construction Corp., 17 W. 60th St., New York, N. Y. Lutz, Albert A. Co., Inc., 300 Madison Ave., New York, N. Y. Moynahan Ornamental Metals Co., 2658 Porter St., Detroit, Mich. Newman Bros., Inc., 660 W. Fourth St., Cincinnati, Ohio. Perlman, A., Iron Works, Inc., 1735 W. Farms Road, N. Y. C. Riverside Steel Co., Wheeling, W. Va. Rogers Schmitt Wire & Iron Works, 1815 N. 23rd St., St. Louis, Mo. Smith, F. P., Wire & Iron Works, 2346 Clybourn Ave., Chicago, III. JACKS AND PLUGS Alden Froducts Co., 715 Centre, Brockton, Mass. Birnbach Radio Co., 145 Hudson St., N. Y. C. Eby, Hugh H., Co., 2066 Hunting Park Ave., Phila- delphia, Pa. General Radio, 30 State St., Cambridge, Mass. Johnson, E. F., Co., Waseca, Minn. Mallory, P. R., & Co., Inc., 3029 E. Washington St., Indianapolis, Ind. Utah Radio Products Co., The, 812 Orleans St., Chicago, III. LAMPS, INCANDESCENT Caldwell, Edward F. & Co., 38 W. 15th St., New York, N. Y. Capitol Stage Lighting Co., 626 10th Ave., New York, N. Y. Century Lighting Equipment, Inc., 419 W. 55th St., N. Y. C. Chicago Cinema Products Co., 1750 N. Springfield Ave., Chicago, III. 812 Cinema Studios Supply Corp., 1438 N. Beachwood Dr., Los Angeles, Cal. Cuercio & Barthel Co., 908 S. Wabash Ave., Chicago, III. Hanft, Harry A., 142 W. 17th St., N. Y. C. Incandescent Lamp Dept., General Electric Co., 570 Lexington Ave., New York, N. Y. Incandescent Lamp Dept., General Electric Co., Nela Park, Cleveland, Ohio. Major Equipment Co., Inc., 4603 Fullerton Ave., Chicago, HI. Mole-Richardson, Inc., 941 N. Sycamore Ave., Hoi. lywood, Cal. Olesen, Otto K., Illuminating Co., 1560 N. Vine St., Hollywood, Cal. Preddey, Walter G., 187 Golden Gate Ave., San Francisco, Cal. Shearer, B. F., Co., 2318 2nd Ave., Seattle, Wash. Standard Electric Lamp Co., 117 W. Austin Ave., Chicago, III. Standard Ticket Register Corp., 1600 Broadway, New York, N. Y. Westinghouse Lamp Co., 30 Rockefeller Plaza, N. Y. C. LIGHTING Belson Mfg. Co., 800 Sibley St., Chicago, III. Burke & James, 223 W. Madison, Ave., Chicago. Caldwell, Edward F. & Co., 38 W. 15th St., New York, N. Y. Capitol Stage Lighting Co., 626 10th Ave., New York, N. Y. Century Lighting Equipment, Inc., 419 W. 55th St., N. Y. C. Cinema Studios Supply Co., 1438 N. Beachwood Dr., Los Angeles. Chicago Cinema Products Co., 1750 N. Springfield Ave., Chicago, III. Duhem M. P. Mfg. Co., 135 Hayes St., San Fran- cisco, Cal. Duwico, 315 W. 47th St., N. Y. C. E-J Electric Installation Co., 227 E. 45th St., N. Y. C, Electric Lighting Supplies, 206 W. 3rd St., Los Angeles. Electrical Products Corp., 1128 Venice Blvd., Los Angeles. Guth, Edwin F., Co., 2615 Washington Ave., St. Louis, Mo. Hanft, Harry A., 142 W. 17th St., N. Y. C. Hewes-Gotham Co., 520 W. 47th St., N. Y. C. Hirsch, Custav, Organization, 209 S. Third St., Columbus, Ohio. Hub Electric Corp., 2225 W. Grand Ave., Chicago. Hoffman-Soons, 387 First Ave., New York, N. Y. Holzmueller, C. J., 1108 Howard St., San Fran- cisco, Calif. Incandescent Lamp Dept., Ceneral Electric Co., Nela Park, Cleveland, Ohio. Kliegl Bros., Universal Electric Stage Lighting Co., Inc., 321 W. 50th St., N. Y. C. Lippe Construction Corp., 17 W. 60th St., New York, N. Y. Macbeth-Evans Class Co., 19 W. 44th St., New York, N. Y. Mole-Richardson, Inc., 941 N. Sycamore Ave., Hollywood. Motion Picture Lighting & Equipment Corp., 244 W. 49th St., New York, N. Y. Newmark, Morris & Brother, 1814 Ludlow St., Phila- delphia, Pa. Olesen, Otto K., Illuminating Co., 1560 Vine St., Hollywood. Pierce Electric Co., 367 W. Adams St., Chicago, III. Reflector & Illuminating Co., 1431 W. Hubbard St., Chicago, III. 1938 BUYING GUIDE Sunlight Reflector Co., Inc., 226 Pacific Street, Brooklyn, N. Y. Universal Motor Co., Universal Drive, Oshkosh, Wis. Voigt Company, 12th and Montgomery Aves., Philadelphia, Pa. Wagner-Woodruff Co., 830 S. Oliver St., Los An- geles. Welsh, J. H., 503 W. 43rd St., N. Y. C. Westinghouse Electric & Mfg. Co., East Pittsburgh, Pa. Wohl Lamp Co., 55 E. 11th St., N. Y. C. LIGHTING EQUIPMENT, STAGE Acme Scenic Studios, 2921 W. Van Buren St., Chi- cago, III. Beck Studios, 2001 Highland Ave., Cincinnati, 0. Belson Mfg. Co., 800 Sibley St., Chicago. Brenkert Light Projection Co., 7348 St. Aubin Ave., Detroit, Mich. Caldwell, Edward F. & Co., 38 W. 15th St., New York, N. Y. Capitol Stage Lighting Co., 626 10th Ave., N. Y. C. Century Lighting Equipment, Inc., 419 W. 55th St., N. Y. C. Channon, J. H. Corp., 115 Hubbard St., Chicago. Chicago Cinema Products Co., 1750 N. Springfield Ave., Chicago. Chicago Stage Lighting Co., Inc., 115 W. Hubbard St., Chicago. Cinema Studios Supply Co., 1438 N. Beachwood Dr., Los Angeles. Curtis Lighting, Inc., 1123 W. Jackson Blvd., Chicago. Cutler-Hammer, Inc., N. 12th St. and W. St. Paul Ave., Milwaukee, Wis. Display Stage Lighting Co., 442 W. 45th St., N. Y. C. Duhem Mfg. Co., 135 Hayes St., San Francisco, Cal. Duwico, 315 W. 47th St., N. Y. C. E-J Electric Installation Co., 227 E. 45th St., N. Y. C. Edwards Electrical Construction Co., 70 E. 45th St., N. Y. C. Erikson Electric Co., 6 Power House St., Boston. Erker Bros. Optical Co., 610 Olive St., St. Louis, Mo. General Electric Co., Schenectady, N. Y. Great Western Stage Equipment Co., 817 Holmes St., Kansas City, Mo. Holzmueller, C. J., 1108 Howard St., San Fran- cisco, Cal. Hub Electric Corp., 2225 W. Grand Ave., Chicago. Kansas City Scenic Co., 1002 E. 24th St., Kansas City, Mo. Kliegl Bros. Universal Electric Stage Lighting Co. Inc., 321 W. 50th St., N. Y. C. Los Angeles Scenic Studios, Inc., 1215 Bates St., Los Angeles, Cal. Macbeth-Evans Glass Co., 19 W. 44th St., New York, N. Y. Major Equipment Co., Inc., 4603 Fullerton Ave., Chicago, III. Martin, William T., Studios. 4114 Sunset Blvd., Los Angeles. Metropolitan Electric Mfg. Co., Boulevard and 14th St., Long Island City, N. Y. Motion Picture Lighting & Equipment Corp., 244 W. 49th St., New York, N. Y. Olesen, Otto K., Illuminating Co., 1560 Vine St., Hollywood. 813 19 3 8 BUYING GUIDE Ruby Camera Exchange, 729 Seventh Ave., N. Y. C. Sunlight Reflector Co., Inc., 226 Paciic St., Brooklyn, N. Y. Theater Equipment Supply Co., 121 Golden Gate Ave., San Francisco. Throckmorton, Cleon, Inc., 102 W. 3rd St., N. Y. C. Tiffin Scenic Studios, Tiffin, Ohio. Ward-Leonard Electric Co., 37 South St., Mr. Ver- non, N. Y. Westinghouse Electric & Mfg. Co., E. Pittsburgh. Wheeler Reflector Co., 275 Congress St., Boston, Mass. Wurdack, Win., Elec. Mfg. Co., 4444 Clayton Ave., St. Louis. LIGHTING SYSTEMS, EMERGENCY Crescent Emergency Safety Light Corp., Berwick, Pa. Electric Storage Battery Co., 19th and Allegheny Aves., Philadelphia, fa. Hirsch, Gustav, Organization, 209 S. Third St., Columbus, Ohio. Hollingsworth Co., 1725 Sansom St., Phila., Pa. Kohler Co., Kohler, Wis. Newmark, Morris & Brother, 1814 Ludlow St., Philadelphia, Pa. Olesen, Otto K., Illuminating Co., 1560 N. Vine St., Hollywood, Cal. Ruby Camera Exchange, 729 Seventh Ave., N. Y. C. Universal Motor Co., Universal Drive, Oshkosh, Wis. Westinghouse Electric & Mfg. Co., E. Pittsburgh, Pa. LIGHTS, FLOOD Belson Mfg. Co., 800 Sibley St., Chicago. Brenkert Light Projection Co., 7348 St. Aubin Ave., Detroit, Mich. Capitol Stage Lighting Co., 626 10th Ave., N. Y. C. Century Lighting Equipment, Inc., 41-9 W. 55th St., N. Y. C. Caldwell, Edward F., & Co., 38 W. 15th St., New York, N. Y. Capitol Stage Lighting Co., 626 10th Ave., New York, N. Y. Century Lighting Equipment, Inc., 419 W. 55th St., N. Y. C. Cinema Studios Supply Co., 1438 N. Beachview Dr., Los Angeles. Chicago Cinema Products Co., 1750 N. Springfield Ave., Chicago, III. Duhem M. P. Mfg. Co., 135 Hayes St., San Fran- cisco, Cal. Duwico, 315 W. 47th St., N. Y. C. E-J Electric Installation Co., 227 E. 45th St., N. Y. Electric Lighting Supplies, 206 W. 3rd St., Los Angeles. Electrical Products Corp., 1128 Venice Blvd., Los Angeles. Guth, Edwin F., Co., 2615 Washington Ave., St. Louis, Mo. Hanft, Harry A., 142 W. 17th St., N. Y. C. Hewes-Cotham Co., 520 W. 47th St., N. Y. C. Hirsch, Custav, Organization, 209 S. Third St., Columbus, Ohio. Hub Electric Corp., 2225 W. Crand Ave., Chicago. Hoffman-Soons, 387 First Ave., New York, N. Y. Holzmueller, C. J., 1108 Howard St., San Fran- cisco, Cal. Incandescent Lamp Dept., General Electric Co., Nela Park, Cleveland, Ohio. Kliegl Bros., Universal Electric Stage Lighting Co., Inc., 321 W. 50th St., N. Y. C. Lippe Construction Corp., 17 W. 60th St., New York, N. Y. Macbeth-Evans Glass Co., 19 W. 44th St., New York, N. Y. Mole-Richardson, Inc., 941 N. Sycamore Ave., Hollywood. Motion Picture Lighting & Equipment Corp., 244 W. 49th St., New York, N. Y. Newmark, Morris & Brother, 1814 Ludlow St., Philadelphia, Pa. Olesen, Otto K., Illuminating Co., 1560 Vine St., Hollywood. Sunlight Carbon Arc Corp., 1246 W. 6th St., Los Angeles. Westinghouse Electric & Mfg. Co., E. Pittsburgh. Wheeler Reflector Co., 275 Congress St., Boston, Mass. Wohl Lamp Co., 55 E. 11th St., N. Y. C. LIGHTS, SPOT BeJson Mfg. Co., 800 Sibley St., Chicago. Best Devices Co., 10516 Western Ave., Cleveland, Ohio. Brenkert Light Proj. Co., 7348 St. Aubin Ave., Detroit, Mich. Burke & James, 223 W. Madison Ave., Chicago, III. Capitol Stage Lighting Co., 626 10th Ave., N. Y. C. Century Lighting Equipment, Inc., 419 W. 55th St., N. Y. C. Chicago Cinema Products Co., 1750 N. Springfield Ave., Chicago. Chicago Elec. Sign Co., 2225 W. Grand Ave., Chicago, III. Chicago Stage Lighting Co., 115 W. Hubbard St., Chicago, III. Electrical Products Co., 1128 Venice Blvd., Los Angeles. Erickson Electric Co., 6 Power House St., Boston, Mass. Erker Bros. Optical Co., 610 Olive St., St. Louis, Mo. Golde Mfg. Co., 1728 N. Damen Ave., Chicago, III. Great Western Stage Equipment Co., 817 Holmes St., Kansas City, Mo. Hall & Connolly, Inc., 24 Van Dam St., N. Y. C. Hewes-Cotham Co., 520 W. 47th St., N. Y. C. Hoffman-Soons, 387 First Ave., New York, N. Y. Hub Electric Corp., 2225 W. Grand Ave., Chicago, III. Kliegl Bros., Universal Electric Stage Lighting Co., 321 W. 50th St., N. Y. C. Major Equipment Co., Inc., 4603 Fullerron Ave., Chicago, III. Mole-Richardson, Inc., 941 N. Sycamore Ave., Hollywood, Cal. Motion Picture Lighting & Equipment Corp., 244 W. 49th St., New York, N. Y. Neumade Products Corp., 427 W. 42nd St., New York, N. Y. Newmark, Morris & Brother, 1814 Ludlow St., Phila- delphia, Pa. Olesen, Otto K., Illuminating Co., 1560 N. Vine St., Hollywood, Cal. Preddey, Walter C., 187 Golden Gate Ave., San Francisco, Cal. Reflector & Illuminating Co., 1431 W. Hubbard St., Chicago. Shearer, B. F. Co., 2318 2nd Ave., Seattle, Wash. Standard Electric Lamp Co., 117 W. Austin Ave., Chicago, III. Standard Ticket Register Corp., 1600 Broadway, New York, N. Y. Wohl Lamp Co., 55 E. 11th St., N. Y. C. 814 LOUD SPEAKERS Atlas Sound Corp., 1451— 39th St., Brooklyn, N. Y. Cinaudagraph Corp., Stamford, Conn. Hawley Products Co., 201 N. First Ave., St. Charles, III. Jensen Radio Mfg. Co., 6601 S. Laramie Ave., Chicago, III. Lansing Mfg. Co., Los Angeles, Cal. Lifetime Corp., The, 1010 Madison Ave., Toledo, Ohio. Magnavox Co., The, 2131 Bueter Rd., Fort Wayne, Ind. Oxford Tartak Radio Corp., 915 Van Buren St., Chicago, III. Premier Products, Inc., 915 W. Van Buren St., Chicago, III. Quam-Nichois Co., 33rd Place and Cottage Grove Ave., Chicago, III. Racon Electric Co., Inc., 52 E. 19th St., N. Y. C. Radio Speakers, Inc., 1338 S. Michigan Ave., Chi- cago, III. RCA Mfg. Co., Camden, N. J. Utah Radio Products Co., 812 Orleans St., Chicago, III. Vibro-Master, Inc., 2744 Broadway, N. Y. C. METAL PANELS, RACKS AND CABINETS Atlas Sound Corp., 1451— 39th St., Brooklyn, N. Y. Guthman, Edwin J., & Co., Inc., 400 S. Peoria St., Chicago, III. Far-Metal Products Corp., 3525— 41st St., Long Island City, N. Y. Radio Engineering Labs., 25-14 — 41st St., Long Is- land City, N. Y. METERS Andrew, Victor J., 7221 S. Francisco Ave., Chi- cago, III. Clough-Brengle Co., 2815 W. 19th St., Chicago, III. RCA Mfg. Co., Camden, N. J. Superior Instruments Co., 136 Liberty St., N. Y. C. Weston Electrical Instrument Corp., 614 Freling- huysen Ave., Newark, N. J. MICA Brand, William & Co., 276 Fourth Ave., N. Y. C. MICROPHONES Allied Phonograph & Record Mfg. Co., 1041 No. Las Palmas Ave., Hollywood, Cal. American Microphone Co., 1915 S. Western Ave., Los Angeles, Cal. Atlas Sound Corp., 1451— 39th St., Brooklyn, N. Y. Amperite Company, 561 Broadway, N. Y. C. Astatic Microphone Laboratory, Inc., 830 Market St., Youngstown, Ohio. Bruno Laboratories, Inc., 30 W. 15th St., N. Y. C. Brush Development Co., The, E. 40th and Perkins Ave., Cleveland, Ohio. Fairchild Aerial Camera Corp., 62-10 Woodside Ave., Woodside, N. Y. Lifetime Corp., The, 1010 Madison Ave., Toledo, Ohio. Philmore Mfg. Co.. Inc., 113-115 University PI., N. Y. C. Miles Reproducer Co., Inc., 112 W. 14th St., N. Y. C. Pacent Engineering Corp., 79 Madison Ave., N. Y. C. Racon Electric Co., 52 E. 19th Et., N. Y. C. Radio Television Industries Corp., 2 Linden St., Reading, Mass. 1938 BUYING GUIDE Radio Receptor Co., 106 Seventh Ave., N. Y. C. RCA Mfg. Co., Camden, N. J. Shure Bros. Co., 225 W. Huron St., Chicago, III. Transducer Corp., 30 Rockefeller Plaza, N. Y. C. Universal Microphone Co., Ltd., 424 Warren Lane, Inglewood, Cal. Vibro-Master Co., 2744 Broadway, N. Y. C. Western Electric Co., 195 Broadway, N. Y. C. MICROPHONE CABLE Birnbach Radio Co., 145 Hudson St., N. Y. C. MICROPHONE ACCESSORIES American Microphone Co., 1915 S. Western Ave., Los Angeles, Cal. American Phenolic Corp., 1250 W. Van Buren St., Chicago, III. Bruno Laboratories, Inc., 30 W. 15th St., N. Y. C. Eastern Mike-Stand Co., 56 Christopher Ave., Brooklyn, N. Y. Shure Brothers, 225 W. Huron St., Chicago, III. Universal Microphone Co., Ltd., 424 Warren Lane, Inglewood, Cal. Western Electric Co., 195 Broadway, N. Y. C. MICROPHONE STANDS American Microphone Co., 1915 S. Western Ave., Los Angeles, Cal. Amperite Company, 561 Broadway, N. Y. C. Bruno Laboratories, Inc., 30 W. 15th St., N. Y. C. Eastern Mike-Stand Co., 56 Christopher St., N. Y. C. MOTION PICTURE EQUIPMENT Cinaudagraph Corp., Stamford, Conn. MOTORS Carter Motor Co., 361 W. Superior St., Chicago, III. MUSIC STANDS Capitol Stage Lighting Co., 626 10th Ave., N. Y. C. Channon, J. H., Corp., 115 Hubbard St., Chicago. Chicago Cinema Products Co., 1750 N. Springfield Ave., Chicago. Dyer, W. J., & Brother, 23 W. 5th St., St. Paul, Minn. Erker Bros. Optical Co., 610 Olive St., St. Louis, Mo. Hewes-Cotham Co., 520 W. 47th St., N. Y. C. Jenkins Music Co., 1217 Walnut St., Kansas City, Mo. Kimball Co., W. W., 308 South Wabash Ave., Chicago, III. Kliegl Bros. Universal Stage Lighting Co., 321 W. 50th St., New York, N. Y. Olesen, Otto K., Illuminating Co., 1560 N. Vine St., Hollywood, Cal. Shearer, B. F. Co., 2318 2nd Ave., Seattle, Wash. Theatrical Scenic & Properties Studios, 320 W. 48th St.. New York, N. Y. MUSICAL INSTRUMENTS Conn, C. C, Ltd., 117 W. 48th St., N. Y. C. Deagon, J. C, Inc., 1770 Berteau Ave., Chicago, 111. 815 1938 BUYING GUIDE Dyer, W. J. & Brother, 23 W. 5th St., St. Paul, Ellis "Mercantile Co., 5756 Sunset Blvd., Hollywood, Cal. Holton & Co., Frank, Elkhorn, Wis. Jenkins Music Co., 1217 Walnut St., Kansas City, Mo. Lyon & Healy, 243 S. Wabash Ave., Chicago. Martin Band Instrument Co., 431 Baldwin St., Elkhart, Ind. Seeburg, J. P., Co., 1510 Dayton St., Chicago. Tangley Co., Muscatine, Iowa. Wurlitzer, Rudolph Co., 117 E. 4th St., Cincinnati. NEEDLES, PHONOGRAPH Acton, H. W., Co., 370 Seventh Ave., N. Y. C. Bagshaw, W. H., Co., Lowell, Mass. Lowell Needle Co., Putnam, Conn. Phonograph Needle Mfg. Co., Inc., 42 Dudley St., Providence, R. I. Wall-Kane Needle Mfg. Co., Inc., 869 Broadway, N. Y. C. NEEDLES, RECORDING Acton, H. W., Co., 370 Seventh Ave., N. Y. C. Cook, F. L., 606 Parkman Ave., Los Angeles, Cal. Fairchild Aerial Camera Corp., 62-10 Woodside Ave., Woodside, N. Y. Rangertone, Inc., 201 Verona Ave., Newark, N. J. NICKEL AND NICKEL ALLOYS Driver-Harris Co., 201 Middlesex St., Harrison, N. J. Driver Co., Wilbur B., 150 Riverside Ave., New- ark, N. J. ORGANS Aeolian Co., 689 Fifth Ave., N. Y. C. Austin Organ Co., 156 Woodland St., Hartford, Conn. Beman Organ Co., 16 Eldridge St., Binghamton, N. Y. Bennett Organ Co., Rock Island, III. Dyer, W. J. & Brother, 23 W. 5th St., St. Paul, Minn. Estey Organ Corporation, Birge St., Brattleboro, Vt. Geneva Organ Co., Geneva, III. Cottfried, A., Co., Erie, Pa. Hall Organ Co., West Haven, Conn. Hillgreen, Lane & Co., Alliance, Ohio. Jenkins Music Co., 1217 Walnut St., Kansas City, Mo. Kilgen, George & Son, Inc., 4016 N. Union Blvd., St. Louis, Mo. Kimball Co., W. W., 308 S. Wabash Ave., Chicago, III. Kramer Organ Co., 336 W. 44th St., N. Y. C. Lima Pipe Organ Co., 514 N. Main St., Lima, Ohio. Marr & Colton Co., Warsaw, N. Y. Maxcy-Barton Organ Co., 20 Algoma Blvd., Osh- kosh, Wis. Moller, M. P., Inc., Hagerstown, Md. Platter Sound Products Corp., North Vernon, Ind. Rangertone, Inc., 201 Verona Ave., Newark, N. J. Reuter Schwartz Organ Co., Lawrence, Kans. Seeburg, J. P. Co., 1510 Dayton St., Chicago. Tangley Co., Muscatine, Iowa. Votey Organ Co., 5th Ave. and 54th St., N. Y. C. Wicks Pipe Organ Co., Highland, III. Wurlitzer, Rudolph Co., 117 E. 4th St., Cincinnati. ORNAMENTS, PLASTER Architectural Decorating Co., 1600 So. Jefferson St., Chicago, III. Architectural Plastering Co., 624 First Ave., N. Y. C. Decorators Supply Co., 2547 Archer Ave., Chicago, Holdsworth Bros., 250 W. 57th St., N. Y. C. Lippe Construction Corp., 17 W. 60th St., New York, N. Y. Voight Co., 12th and Montgomery Aves., Philadel- phia, Pa. PERMANENT MAGNET ALLOYS Cinaudograph Corporation, Stamford, Conn. PHONOGRAPH PICKUPS Audak Co., 500 Fifth Ave., N. Y. C. Brush Development Co., The, E. 40th and Perkins Ave., Cleveland, Ohio. Northern Electric Co., Ltd., 1261 Shearer St., Montreal, Canada. Proctor, B. A., Co., 17 W. 60th St., N. Y. C. RCA Mfg. Co., Camden, N. J. Shure Brothers, 225 W. Huron Street, Chicago, III. Webster Electric Co., Racine, Wis. PHOTOELECTRIC CELLS Continental Electric Co., 203 S. First St., St. Charles, III. Cutler-Hammer, Inc., N. 12th St. and W. St. Paul Ave., Milwaukee, Wis. DeVry, Herman A., Inc., 1111 Center St., Chicago. Duhem Mfg. Co., 135 Hayes St., San Francisco, Eby, Hugh H., Inc., 2066 Hunting Park Ave., Phila- delphia, Pa. Cal. Electrical Research Products, Inc., 250 W. 57th St., N. Y. C. Erker Bros. Optical Co., 610 Olive St., St. Louis, Mo. C.-M. Laboratories, Inc., 1731-35 Belmont Ave., Chicago. Gates Radio & Supply Co., Quincy, III. General Electric Co., Schenectady, N. Y. General Scientific Corp., 4829 S. Kedzie Ave., Chicago, III. Good-All Electric Mfg. Co., Ogallala, Neb. Hirsch, Gustav, Organization, 209 S. Third St., Columbus, Ohio. Incandescent Lamp Dept., General Electric Co., Nela Park, Cleveland, Ohio. International Theater Accessories Corp., 1600 Broadway, N. Y. C. Lumotron Vacuum Products Division, General Scien- tific Corp., 4829 S. Kedzie Ave., Chicago. Miles Reproducer Co., Inc., 112 W. 14th St., N. Y. C. National Union Radio Corp. of N. Y., 570 Lexing- ton Ave., N. Y. C. Pacent Engineering Corp., 79 Madison Ave., N. Y. C. Picture-Fone Co., 212 W. North St., Lima, Ohio. Pioneer Photo Electric Co., 496 Broome St., N. Y. C. RCA Manufacturing Co., Inc., Camden, N. J. RCA Radiotron Division, RCA Manufacturing Co., Inc., Camden, N. J. Royal Zenith Sound Projectors, Inc., 33 W. 60th St., N. Y. C. S. O. S. Corp., 1600 Broadway, N. Y. C. Sonolux Co., E. Newark, N. J. Sylvania Products Co., Emporium, Pa. Telephoto & Television Corp., 133 W. 19th St., N. Y. C. Wenzel Co., 2059 S. State St., Chicago, III. Western Electric Co., 195 Broadway, N. Y. C. Westinghouse Electric & Mfg. Co., East Pittsburgh, Pa. Westinghouse Lamp Co., 30 Rockefeller Plaza, N. Y. C. Weston Electrical Instrument Corp., 614 Freling- huysen Ave., Newark, N. J. POTENTIOMETERS, INC. Chicago Telephone Supply Co., 1142-1228 W. Beasley Ave., Elkhart, Ind. Daven Co., The, 158 Summit St., Newark, N. J. General Radio Co., 30 State St., Cambridge, Mass. 816 International Resistance Co., 401 N. Broad St., Philadelphia, Pa. Mallory, P. R., & Co., Inc., 3029 E. Washington St., Indianapolis, Ind. Radio Television Industries Corp., 2 Linden St., Reading, Mass. Tech Laboratories, 703 Newark Ave., Jersey City, N. J. PUBLIC ADDRESS SYSTEMS Allied Radio Corp., 833 W. Jackson Blvd., Chicago, III. Audio Products Co., 4185 W. Second St., Los An- geles, Cal. Community Broadcast Studios, 2234 W. Adams Blvd., Los Angeles, Cal. Electro Acoustic Products Co., 2131 Bueter Rd., Fort Wayne, Ind. Forest Sound Systems, 776 Forest Ave., N. Y. C. Hollywood Electric Transcriber Mfg. Co., 1512 W. Slauson Ave., Los Angeles, Cal. Million Radio & Television Laboratories, 595 N. Union St., Chicago, III. Northern Electric Co., Ltd., 1261 Shearer St., Montreal, Canada. RCA Mfg. Co., Camden, N. J. Radolek Co. Division of Walter C. Braun, Inc., 601 W. Randolph St., Chicago, III. Remler Co., Ltd., 19th and Bryan Sts., San Fran- cisco, Cal. United Sound Engineering Co., 2233 University Ave., St. Paul, Minn. Vibro-Master Co., 2744 Broadway, N. Y. C. Webster Electric Co., Racine, Wis. Wholesale Radio Service, Inc., 100 Sixth Ave., N. Y. C. QUARTZ CRYSTALS American Piezo Supply Co., 3921 Agnes Ave., Kan- sas City, Mo. Bliley Electric Co., Union Station Bldg., Erie, Pa. Burnett, William W. C, Radio Laboratories, 8414 Idaho St., San Diego, Cal. Commercial Radio Equipment Co., 216 E. 74th St., Kansas City, Mo. General Radio Co., 30 State St., Cambridge, Mass. Hipower Crystal Co., 2035 Charleston St., Chi- cago, III. Precision Piezo Service, 427 Asia St., Baton Rouge, La. Premier Crystal Laboratories, 719 Pulitzer Bldg., N. Y. C. Scientific Radio Service, 124 Jackson Ave., Hyatts- ville, Md. QUARTZ CRYSTAL ACCESSORIES American Piezo Supply Co., 3921 Agnes Ave., Kan- sas City, Mo. Bliley Electric Co., Union Station Bldg., Erie, Pa. Burnett, William W. L., Radio Laboratories, 8414 Idaho St., San Diego, Cal. General Radio Co., 30 State St., Cambridge, Mass. Hipower Crystal Co., 2035 Charleston St., Chicago, III. Precision Piezo Service, 427 Asia St., Baton Rouge, La. Premier Crystal Laboratories, 719 Pulitzer Bldg., N. Y. C. Scientific Radio Service, 124 Jackson Ave., Hyatts- ville, Md. 1938 BUYING GUIDE Powers Cinephone Corp., 723 7th Ave., N. Y. C. RCA Manufacturing Co., Inc., Camden, N. J. Ruby Camera Exchange, 729 Seventh Ave., N. Y. C. Western Electric Co., 195 Broadway, N. Y. C. RECORDING EQUIPMENT Allied Phonograph & Record Mfg. Co., 1041 N. Las Palmas Ave., Hollywood, Calif. Audak Co., 500 Fifth Ave., N. Y. C. Cellutone Record Mfg. Co., 1135 W. 42nd St., Los Angeles, Cal. Cook, F. L., 606 Parkman Ave., Los Angeles, Cal. Electro-Vox Recording Studios, 5546 Melrose Ave., Hollywood, Cal. Emar Instrument Corp., 29 W. 57th St., N. Y. C. Fairchild Aerial Instrument Corp., 62-10 Wood- side Ave., Woodside, N. Y. Gates Radio & Supply Co., Quincy, III. Hollywood Electric Transcriber Mfg. Co., 1512 W. Slauson Ave., Los Angeles, Cal. Neely, Norman B., 5334 Hollywood Blvd., Holly- wood, Cal. Mirror Record Corp., 58 W. 25th St., N. Y. C. Piezoelectric Laboratories, 612 Rockland Ave., S. I., N. Y. Proctor, B. A., Co., 17 W. 60th St., N. Y. C. Presto Recording Corp., 139 W. 19th St., N. Y. C. RCA Mfg. Co., Camden, N. J. Radio & Film Methods, 101 Park Ave., N. Y. C. Radiotone, Inc., 6103 Melrose Ave., Hollywood, Cal. Sound Apparatus Co., 150 W. 46th St., N. Y. C. Speak-O-Phone Recording & Equipment Co., 23 W. 60th St., N. Y. C. United Transformer Corp., 72 Spring St., N. Y. C. Universal Microphone Ltd., 424 Warren Lane, Ingle- wood, Cal. Vibro-Master, 2744 Broadway, N. Y. C. RESISTORS Aerovox Corp., 70 Washington St., Brooklyn, N. Y. Atlas Resistor Co., 423 Broome St., N. Y. C. Centralab Division of Globe Union Mfg. Co., 900 E. Keefe Ave., Milwaukee, Wis. Crowley, Henry L., Co., 1 Central Ave., West Orange, N. J. Daven Co., The, 158 Summit St., Newark, N. J. Electro-Motive Mfg. Co., 797 E. 140th St., N. Y. C. Erie Resistor Corp., 644 W. 12th St., Erie, Pa. International Resistance Co., 401 N. Broad St., Philadelphia, Pa. Mallory, P. R., & Co., Inc., 3029 E. Washington St., Indianapolis, Ind. Micamold Radio Corp., 1087 Flushing Ave., Brook- lyn, N. Y. Muter Co., The, 1255 S. Michigan Ave., Chicago, III. Ohmite Mfg. Co., 4835 W. Flournay St., Chicago, III. Utah Radio Products Co., 812 Orleans St., Chicago, III. Ward Leonard Electric Co., 31 South St., Mt. Vernon, N. Y. White Dental Mfg. Co.. The S. S., 10 E. 40th St., N. Y. C. Wirt Co., Philadelphia, Pa. RECORDERS, DISC RHEOSTATS Amplion Products Corp., 38 W. 21st St., N. Y. C. Audio Research, Inc., 105 E. 16th St., N. Y. C. Biophone Corp., 1600 Broadway, N. Y. C. Cinema Sound Equipment Co., 8572 Santa Monica Blvd., Hollywood, Cal. Columbia Phonograph Co., 1776 Broadway, N. Y. C. Decca Recording Laboratories, 666 Lake Shore Dr., Chicago, III. Electrical Research Products, Inc., 250 W. 57th St.. N. Y. C. Gates Radio & Supply Co., Quincy, III. Herkit Engineering Co., 130 W. 46th St., N. Y. C. Miles Reproducer Co., Inc., 112 W. 14th St., N. Y. C. Bishop & Babcock Manufacturing Co., 4901 Hamil- ton Ave., N. E., Cleveland, Ohio. Brenkert Light Projection Co., 7348 St. Aubin Ave., Detroit, Mich. Capitol Stage Lighting Co., 626 10th Ave., N. Y C. Century Lighting Equipment, Inc., 419 W. 55th St., N. Y. C. Chicago Stage Lighting Co., 115 W. Hubbard St., Chicago. Cinema Studios Supply Co., 1438 N. Beachwood Dr., Los Angeles, Cal. Cutler-Hammer, Inc., N. 12th and W. St. Paul Ave., Milwaukee, Wis. 817 1938 BUYING GUIDE Eiker Bros. Optical Co., 610 Olive St., St. Louis, Mo. Fulton, E. E. Co., 1018 S. Wabash Ave., Chicago, III. Gates Radio Gr Supply Co., Qjincy, 111. Hertner Electric Co., 12690 Elmwood Ave., Cleve- land, Ohio. Hoffman-Soons, 387 First Ave., N. Y. C. Hub Electric Corp., 2225 W. Grand Ave., Chicago. Kliegl Bros., Universal Stage Lighting Co., 321 W. 50th St., N. Y. C. McAuley, J. E. Mfg. Co., Inc., 522 W. Adams St., Chicago, III. Metropolitan Electric Mfg. Co., Boulevard and 14th St., Long Island City, N. Y. Motion Picture Lighting & Equipment Corp., 244 W. 49th St., N. Y. C. Ohmite Mfg. Co., 4835 W. Flcurnay St., Chicago, III. Olesen, Otto K., Illuminating Co., 1560 N. Vine St., Hollywood, Cal. Preddey, Walter G., 187 Golden Gate Ave., San Francisco, Cal. Sarvas Electric Co., 60 Rutledge St., Brooklyn, N. Y. Schaefer Bros. Co., 1059 W. Eleventh Street, Chi- cago, III. Strong Electric Co., 2501 Lagrange St., Toledo, O. Ward Leonard Electric Co., 37 South St., Mt. Ver- non, N. Y. Westinghouse Electric Mfg. Co., East Pittsburgh. RIGGING, STAGE Acme Scenic Studios, 2921 W. Van Buren St., Chicago, Ml. Acme Stage Equipment Co., 191 Lafayette St., N. Y. C. Becker Studios, Inc., 2824 Taylor St., Chicago, III. Bruckner Mitchell, Inc., 132 W. 24th St., N. Y. C. Channon, J. H., Corp., 115 Hubbard St., Chicago, III. Clancy, J. R., Inc., 1010 W. Beldon Ave., Syracuse, N. Y. Clark, Peter, Inc., 544 W. 30th St., N. Y. C. Colonial Curtain Co., 23 E. 20th St., New York, N. Y. English, John W., 15648 Euclid Ave., Cleveland, 0. Great Western Stage Equipment Co., 817 Holmes St., Kansas City, Mo. Hewes-Gotham Co., 520 W. 47th St., N. Y. C. Landish Studios, 40 Ames Ave., Rutherford, N. J. Martin, William T., Studios, 4114 Sunset Blvd., Los Angeles, Cal. New York Studios, 328 W. 39th St., New York, N. Y. Nussbaumer, N. C, 2921 W. Van Buren St., Chi- cago, III. Power, Robert E. Studios, 1717 Cordova St., Los Angeles, Cal. Schell Scenic Studios, 581 High St., Columbus, 0. Theatrical Scenic Properties Studios, 320 W. 48th St., New York, N. Y. Throckmorton, Cleon, Inc., 102 W. 3rd St., N. Y. C. Tiffin Scenic Studios, Tiffin, Ohio. Twin City Scenic Co., 2819 Nicollet Ave., Min- neapolis, Minn. Volland Studios, 3737 Cass Ave., St. Louis, Mo. Western Scenic Studios, 1195 32nd St., Oakland, Cal. ROTARY CONVERTERS AND GENEMOTORS Carter Motor Co., 361 W. Superior St., Chicago, III. SCENERY, STAGE Acme Scenic Studios, 2921 W. Van Buren St., Chicago, III. Beaumont Studios, 443 W. 47th St., N. Y. C. Beck Studios, 2001 Highland Ave., Cincinnati, Ohio. Becker Studios, Inc., 2824 Taylor St., Chicago, III. Blossom Mfg. Co., 79 Madison Ave.. N. Y. C. Colonial Curtain Co., 23 E. 20th St., New York, N. Y. English, John W., 15648 Euclid Ave., Cleveland, O. Fanchon & Marco, Inc., 5600 Sunset Blvd., Holly- wood, Cal. Fowler's Scenic Studio, 60 W. 45th St., N. Y. C. Grain, Amelia, Theatrical Scenery, 819 Spring Garden St., Philadelphia, Pa. Great Western Stags Equipment Co., 817 Holmes St., Kansas City. Kansas City Scenic Co., 1002 E. 24Mi St., Kansas City, Mo. King Scenic Co., 2545 Elm St., Dallas, Texas. Kloepfel Drapery Studio, 2852 Estes Ave., Chicago. Lash, Lee, Inc., 1476 Broadway, N. Y. C. Leigh Sign Ad Co., 313 Spring St., N. W., Atlanta, Ca. Los Angeles Scenic Studios, Inc., 1215 Bates St., Hollywood. Martin, William T., Studios, 4114 Sunset Blvd., Los Angeles, Cal. New York Studios, 328 W. 39th St., N. Y. C. Novelty Scenic Studios, Inc., 320 W. 48th St., N. Y. C. Power, Robert E. Studios, 1717 Cordova St., Los Angeles, Cal. Premier Scenery Studios, 340 W. 41st St., N. Y. C. Schell Scenic Studio, 581 High Street, Colum- bus, Ohio. Theatrical Scenic & Properties Studios, 320 W. 48th St., N. Y. C. SIGNS, CHANGEABLE Adler, Ben Signs, Inc., 720 S. Dearborn St., Chi- cago, III. Artkraft Sign Co., Lima, Ohio. Chicago Electric Sign Co., 2225 W. Grand Ave., Chicago. Claude Neon Southern Corp., 258 Ivy St., N. E., Atlanta, Ga. Crystalite Products Corp., 1708 Standard Ave., Glendale, Cal. Everbrite Electric Signs, Inc., 1434 N. Fourth St., Milwaukee, Wis. Federal Electric Co., 8700 S. State St., Chicago. Flexlume Corp., 1111 Military Rd., Buffalo, N. Y. Friedley-Voshardt Co., Inc., 763 Mather St., Chi- cago. General Outdoor Adv. Co., 1 W. 25th St., N. Y. C. Good-All Electric Mfg. Co., Ogallala, Neb. Kolux Corp., 1064 S. Union St., Kokomo, Ind. Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chicago, III. Lustrolite, Inc., Davenport, Iowa. McNamara Sign Co., 531 E. Lafayette Ave., De- troit, Mich. Neon Electric Signs, Inc., 44 E. Hall St., Battle Creek, Mich. Newman Bros., Inc., 660 W. Fourth St., Cin- cinnati, Ohio. Philadelphia Sign Co., 307 Brown St., Philadelphia, Pa. Preddey, Walter G., 187 Golden Gate Ave., San Francisco, Cal. Progressive Letter Co., 1999 3rd Ave., N. Y. C. Rawson & Evans Co., 710 Washington Blvd., Chi- cago, III. Reliance Specialties Mfg. Co., Inc., 95 Dobbin St., Brooklyn, N. Y. Sunlight Reflector Co., Inc., 226 Pacific St., Brooklyn, N. Y. Viking Products Corp., 330 W. 42nd St., New York, N. Y. Wagner Sign Service, Inc., 109 W. 64th St., N. Y. C. Willey Sign Co., 2843 E. Grand Blvd., Detroit, Mich. SIGNS, DIRECTIONAL Adler, Ben, Signs, Inc., 720 S. Dearborn St., Chi- cago, III. Artkraft Sign Co., Lima, Ohio. Belson Mfg. Co., 800 Sibley St., Chicago. Capitol Stage Lighting Co., 626 10th Ave., N. Y. C. Century Lighting Equipment, Inc., 419 W. 55th St., N. Y. C. Chicago Electric Sign Co., 2225 W. Crand Ave., Chicago, III. 818 Claude Neon Southern Corp., 258 Ivy St., N. E., Atlanta, Ca. Erickson Electric Co., 6 Power House St., Boston. Flexlume Corp., 1111 Military Rd., Buffalo, N. Y. Flour City Ornamental Iron Wcrks, 2637 27th Ave., Minneapolis, Minn. Good-All Electric Mfg. Co., Ogallala, Neb. Cuercio b Barthel Co., 908 S. Wabash Ave., Chi- cago, III. Hub Electric Corp., 2225 W. Grand Ave., Chicago. Kliegl Bros. Universal Electric Stage Lighting Co., Inc., 321 W. 50th St., N. Y. C. Lustrolite, Inc., Davenport, Iowa. Major Equipment Co., Inc., 4603 Fullerton Ave., Chicago, III. McNamara Sign Co., 531 E. Lafayette Ave., De- troit, Mich. Neon Electric Signs, Inc., 44 E. Hall St., Battle Creek, Mich. Newman Bros., Inc., 660 W. Fourth St., Cincinnati, Ohio. Pearlman, Victor S. Corp., 208 N. Michigan Ave., Chicago, III. Preddey, Walter C, 187 Golden Gate Ave., San Francisco, Cal. Rawson & Evans Co., 710 Washington Blvd., Chi- cago, III. Reliance Specialties Mfg. Co., Inc., 95 Dobbin St., Brooklyn, N. Y. Sunlight Reflector Co., Inc., 226 Pacific Street, Brooklyn, N. Y. Viking Products Corp., 330 W. 42nd St., New York, N. Y. Voight Company, 12th and Montgomery Aves., Phila- delphia, Pa. Wagner-Woodruff Co., 830 S. Olive St., Los Angeles, Cal. Wheeler Reflector Co., 275 Congress St., Boston. Willey Sign Co., 2843 E. Crand Blvd., Detroit. SIGNS, ELECTRIC Adler, Ben, Signs, Inc., 720 S. Dearborn St., Chi- cago, III. Apex Sign Co., 426 Fitzwater St., Philadelphia. Artkraft Sign Co., Lima, Ohio. Battle, Robert, 350 W. 31st St., N. Y. C. Belson Mfg. Co., 800 Sibley St., Chicago. Brilliant Mfg. Co., 1035 Ridge Ave., Philadelphia. Brode Sign Co., Inc., 224 W. 46th St., New York, N. Y. Caldwell. Edward F. & Co., 38 W. 15th St., New York, N. Y. Century Lighting Equipment, Inc., 419 W. 55th St., N. Y. C. Chicago Electric Sign Co., 2225 W. Grand Ave., Chicago, III. Chicago Miniature Lamp Co., 2425 Sheffield Ave., .Chicago. Claude Neon Lights, Inc., 41 E. 42nd St., N. Y. C. Claude Neon Southern Corp., 258 Ivy St., N. E., Atlanta, Ga. Eagle Sign Co., 575 Albany St., Boston, Mass. Electrical Products Corp., 1128 Venice Blvd., Los Angeles. Erickson Electric Co., 6 Tower House St., Boston. Everbrite Electric Signs, Inc., 1434 N. Fourth St., Milwaukee, Wis. Federal Brilliant Co., 3531 Washington Ave., St. Louis, Mo. Federal Electric Co.. 9700 S. State St., Chicago, III. Flexlume Corp., 1111 Military Rd., Buffalo, N. Y. General Electric Co., Schenectady, N. Y. Ceneral Outdoor Adv. Co., 1 W. 25th St., N. Y. C. Good-All Electric Mfg. Co., Ogallala, Neb. Hirsch, Gustav, Organization, 209 S. Third St., Columbus, O. SOCKETS American Phenolic Corp., 1250 W. Van Buren St., Chicago, III. Eby, Hugh H. Inc., 2066 Hunting Park Ave., Phila- delphia, Pa. SOLDER Kester Solder Co., 4201 Wrightwood Ave., Chicago, III. 19 3 8 BUYING GUIDE SOLDERING IRONS Drake Electric Works, Inc., 3656 Lincoln Ave., Chicago, III. Ideal Commutator Dresser Co., Sycamore, III. SOUND EFFECTS APPARATUS Fairchild Aerial Camera Corp., 62-10 Woodside Ave., Woodside, N. Y. Gennett Records, 729 Seventh Ave., N. Y. C. Radio Engineering Mfg. Co., 26 Journal Square, Jersey City, N. J. Speedy-Q Records, 1344 S. Flower St., Los An- geles, Cal. United Transformer Corp., 72 Spring St., N. Y. C. SPRINKLERS, AUTOMATIC Globe Automatic Sprinkler Co., 250 Park Ave., N. Y. C. Crinnell Co., Inc., 260 W. Exchange St., Providence, R. I. Lutz, Albert A. Co., Inc., 300 Madison Ave., New York, N. Y. Maxcy-Barton Organ Co., 20 Algoma Blvd., Osh- kosh, Wis. Nacey, P. Co., 927 S. State St., Chicago. Sprinkler Maintenance Co., Inc., 80 John St., N. Y. C. Vogel, H. G. Co., 15 W. 37th St., N. Y. C. Woodling, Miner D., Heating & Ventilating Co., 1625 Main St., Kansas City, Mo. STAGE EQUIPMENT Acme Scenic Studios, 2921 W. Van Buren St., Chi- cago, III. Acme Stage Equipment Co., 191 Lafayette St., New York, N. Y. Automatic Devices Co., 737 Hamilton St., Allen- town, Pa. Beck Studios, 2001 Highland Ave., Cincinnati, 0. Becker Studios, Inc., 2824 Taylor St., Chicago, III. Bruckner Mitchell, Inc., 132 W. 24th St., N. Y. C. Capitol Stage Lighting Co., 626 10th Ave., New York, N. Y. Chicago Cinema Products Co., 1750 N. Springfield Ave., Chicago, III. Clancy, J. R., Inc., 1010 W. Belden Ave., Syra- cuse, N. Y. Clark, Peter, Inc., 544 W. 30th St., N. Y. C. Colonial Curtain Co., 23 E. 20th St., New York, N. Y. SWITCHES Centralab Division of Globe Union Mfg. Co., 900 E. Keefe St., Milwaukee, Wis. Chicago Telephone Supply Co., 1142-1228 W. Beardsley Ave., Elkhart, Ind. Continental Electric Co., Ceneva, III. Daven Co., The, 158 Summit St., Newark, N. J. Mallory, P. R., & Co., 3029 E. Washington St., Indianapolis, Ind. Muter Co., The, 1255 S. Michigan Ave., Chicago, III. Oak Mfg. Co., 711 W. Lake St., Chicago, III. Ohmite Mfg. Co., 4835 W. Flournay St., Chicago, III. Tech Laboratories, 703 Newark Ave., Jersey City, N. J. Utah Radio Products Co., The, 812 Orleans St., Chicago, III. SWITCHBOARDS Adam, Frank, Electric Co., 3650 Windsor St., St. Louis, Mo. Bull Dog Electric Products Co., 7610 Joseph Cam- pau St., Detroit, Mich. Capitol Stage Lighting Co., 626 10th Ave., New York, N. Y. 819 1938 BUYING GUIDE Century Lighting Equipment, Inc., 419 W. 55th St., N. Y. C. Clark, Peter, 544 W. 30th St., N. Y. C. Cleveland Switchboard Co., 2925 E. 79th St., Cleveland, Ohio. Cutler-Hammer, Inc., N. 12th St. and W. St. Paul Ave., Milwaukee, Wis. Edwards Electrical Construction Co., 70 E. 45th St., N. Y. C. E-J Electric Installation Co., 227 E. 45th St., N. Y. C. General Electric Co., Schenectady, N. Y. Hirsch, Custav, Organization, 209 S. Third St., Columbus, Ohio. Hoffman-Soons, 387 First Ave., New York, N. Y. Hub Electric Corp., 2225 W. Grand Ave., Chicago. Ideal Electric Mfg. Co., Mansfield, Ohio. Kliegl Bros., Universal Electrical Stage Lighting Co., Inc., 321 West 50th St., N. Y. C. Major Equipment Co., Inc., 4603 Fullerton Ave., Chicago, III. Metropolitan Electric Mfg. Co., Boulevard and 14th Sts., Long Island City, N. Y. Sarvas Electric Co., 60 Rutledge St., Brooklyn, N. Y. Trumbull Electric Mfg. Co., Woodford Ave., Plain- vi Me, Conn. Westinghouse Electric & Mfg. Co., East Pitts- burgh, Pa. Wurdock, William Electric Mfg. Co., 4444 Clayton Ave., St. Louis, Mo. TRANSFORMERS Acme Electrical Mfg. Co., 1440 Hamilton Ave., Cleveland, Ohio. General Radio Co., 30 State St., Cambridge, Mass. General Transformer Corp., 500-532 S. Throop St., Chicago, III. Raytheon Mfg. Co., 190 Willow St., Waltham, Mass. Standard Transformer Corp., 850 Blackhawk St., Chicago, III. Thordarson Electric Mfg. Co., 500 W. Huron St., Chicago, III. , United Transformer Corp., 72 Spring St., N. Y. C. TUBES, PHOTOELECTRIC Westinghouse Lamp Co., Bloomfield, N. J. TUBES, RADIO RECEIVING Arcturus Radio Tube Co., 720 Frelinghuysen St., Newark, N. J. Champion Radio Works, 88 Holten St., Danvers, Mass. Hytron Corp., 76 Lafayette St., Salem, Mass. Ken-Rad Tube & Lamp Corp., Owensboro, Ky. National Union Radio Corp. of N. Y., 570 Lex- ington Ave., N. Y. C. RCA Mfg. Co., Camden, N. J. Raytheon Mfg. Co., 190 Willow St., Waltham, Mass. Triad Mfg. Co., Inc., Middle and Fountain Sts., Pawtucket, R. I. Western Electric Co., 195 Broadway, N. Y. C. TUBES, RECTIFYING Continental Electric Co., Geneva, III. RCA Manufacturing Co., Camden, N. J. Raytheon, 190 Willow St., Waltham, Mass. Westinghouse Lamp Co., Bloomfield, N. J. TUBES, TRANSMITTING Amperex Electronic Products, 79 Washington St., Brooklyn, N. Y. Eitel-McCullough, Inc., 798 San Mateo Ave., San Bruno, Calif. Heintz & Kaufman, Ltd., P. O. Box 69, S. San Francisco, Cal. RCA Mfg. Co., Camden, N. J. Taylor Tubes, Inc., 2341 Wabansia Ave., Chicago, III. United Electronics Co., 42 Spring St., Newark, N. J. Western Electric Co., 195 Broadway, N. Y. C. TURN TABLES Tresto Recording Corp., 139 W. 19th St., N. Y. C. Proctor, B. A., Co., Inc., 17 W. 60th St., N. Y. C. RCA Mfg. Co., Camden, N. J. Vibro-Master Co., 2744 Broadway, N. Y. C. Western Electric Co., 195 Broadway, N. Y. C. UNIFORMS Brooks Uniform Co., 143 W. 40th St., N. Y. C. Chicago Uniform & Cap Co., 208 W. Monroe St., Chicago, III. De Moulin Bros. & Co., 1013 S. Fourth St., Green- ville, III. Eaves Costume Co., Inc., 151 W. 46th St., N. Y. C. Ford Uniform Co., 50 W. 46th St., N. Y. C. Heckel, Henry J., Inc., 136 W. 21st St., N. Y. C. Lester, Ltd., 14 W. Lake St., Chicago, III. Maier-Lavatay Co., 2141 Lincoln Ave., Chicago. Mandel Bros., Inc., State and Madison Sts., Chicago. Meier & Co., A. G., 205 W. Monroe St., Chicago. National Uniform Co., 41 E. 28th St., N. Y. C. New York Costume Co., 75 W. Lake St., Chicago, III. Pettibone Bros. Mfg. Co., 626 Main St., Cincin- nati, Ohio. Pick, Albert Co., Inc., 2159 Pershing Road, Chicago. Richards, James E., Co., 2 Norwood Ave., Dayton, 0. Russell Uniform Co., 1600 Broadway, N. Y. C. Uniforms By Ostwald, Inc., 18 E. 16th St., New York, N. Y. VACUUM TUBES, TRANSMITTING Westinghouse Lamp Co., Bloomfield, N. J. VACUUM TUBE SHIELDS Hammarlund Mfg. Co., 423 W. 33rd St., N. Y. C. VACUUM TUBE SOCKETS Eby, Hugh H., Inc., 2066 Hunting Park Ave., Phila- delphia, Pa. Hammarlund Mfg. Co., 423 W. 33rd St., N. Y. C. Johnson, E. F., Co., Waseca, Minn. VARNISHED CLOTHS AND PAPERS Brand, William & Co., 276 Fourth Ave., N. Y. C. VOLTAGE REGULATORS Amperite Co., 561 Broadway, N. Y. C. Champion Radio Works, 88 Holten St., Danvers, Mass. Micamold Radio Corp., 1087 Flushing Ave., Brook- lyn, N. Y. Muter Co., The, 1255 S. Michigan Ave., Chicago, III. RCA Mfg. Co., Camden, N. J. Raytheon Mfg. Co., 190 Willow St., Waltham, Mass. United Transformer Co., 72 Spring St., N. Y. C. Westinghouse Lamp Co., Bloomfield, N. J. WIRE Acme Wire Co., 1255 Dixwell Ave., New Haven, Conn. Belden Mfg. Co., 4647 W. Van Buren St., Chicago, III. Birnbach Radio Co., 145 Hudson St., N. Y. C. Essex Wire Corp., 14310 Woodward Ave., Detroit, Mich. Cuthman, Edwin I., Co., 400 S. Peoria St., Chicago, III. Lenz Electric Mfg. Co., 1751 N. Western Ave., Chicago, III. Northern Electric Co., Ltd., 1261 Shearer St., Montreal, Canada. Rea Magnet Wire Co., Inc, East Pontiac St., Ex- tended, Fort Wayne, Ind. 820 r -\ association — Clubs — Guilds — Organizations — Radio Groups — Unions — Personnel — Addresses V. 821 ^ Everybody In Radio Reads Radio Daily Regularly 822 Actors' Equity Association 45 W. 47th St., New York, N. Y. BRyant 9-3550 OFFICERS First Vice-President Burgess Meredith Second Vice-President Florence Reed Third Vice-President Arthur Byron Fourth Vice-President Peggy Wood Executive Secretary-Treasurer Paul Dullzell Recording Secretary Leo Curley Counsel Paul N. Turner Auditor Frank Mesurac COUNCIL Walter Abel, Glen Anders, A. C. Andrews, George Arliss, Lee Baker, Beverly Bayne, James Harllee Bell, E. J. Blunkall, Humphrey Bogart, Beulah Bondi, Reed Brown, Jr., Eliot Cabot, Eddie Cantor, Katharine Cornell, Pedro de Cordoba, Augustin Duncan, J. Malcolm Dunn, Jay Fassett, Clyde Fillmore, Edward Fielding, Franklyn Fox, William Gaxton, Walter N. Greaza, Robert T. Haines, George Heller, Louis Jean Heydt, Arthur Hohl, Alfred Kappeler, Robert Keith, Victor Kilian, Benjamin S. Lackland, Earl Larimore, Philip Loeb, Donald MacDonald, Kenneth MacKenna, Burgess Meredith, Thomas Mitchell, Claudia L. Mor- gan, Mary Morris, Priestly Morrison, Maida Reade, Effie Shannon, Richard Sterling, Edith L. VanCleve, Albert Van Dekker, Katherine Warren, Clifton Webb, Richard Whorf, Bretaigne Windust, Blanche Yurka. Branches: San Francisco, Theodore Hale, 220 Bush St.; Los Angeles, I. B. Kornblum, 1202 Commercial Exchange Bldg., 416 W. 8th St.; Chicago, Frank R. Dare, 729 Waveland Ave.; Chorus Equity: 117 W. 48th St., New York, N. Y. American Association of Advertising Agencies 420 Lexington Ave., New York, N. Y. MOhawk 4-7982 OFFICERS President John Benson Executive Secretary Frederic R. Gamble American Marketing Association 1621 Millard St., Bethlehem, Pa. OFFICERS President Frank R. Coutant Secretary Albert Haring Vice-President Wroe Alderson Vice-President Ceorge B. Hotchkiss Treasurer John J. Karol Editor of Journal of Marketing ... Nathaniel H. Engle American Dramatists 6 E. 39th St., New York, N. Y. AShland 4-5140 OFFICERS President Sidney Howard Vice-President George S. Kaufman Chairman of the Board Edward Childs Carpenter Secretary Robert E. Sherwood Treasurer Marc Connelly Lxecutive Secretary Luise Sillcox Annual meeting and election: November; Member- ship: 2,480. American Federation of Actors 1560 Broadway, New York, N. Y. Wisconsin 7-9021 OFFICERS Honorary President Rudy Vallee President Sophie Tucker Executive Secretary Ralph Whitehead First Vice-President Joe Laurie, Jr. Second Vice-President Ben Bernie Third Vice-President Chick York Fourth Vice-President Harry Richman Treasurer Charles S. Mosconi Recording Secretary Walter J. Diggs Ceneral Counsel William J. Rapp COUNCIL Harry Richman, Chairman; Belle Baker, Ben Bernie, El Brendel, Harry Burns, Eddie Cantor, Alan Corel I i . Con Colleano, Walter J. Diggs, Jed Dooley, Bob Easton, Eddie Garr, Dan Healy, Bob Hope, Fred Keating, Joe Laurie, Jr., Douglas Leavitt, Ed Lowry, Frank E. Lynch, Guy Magley, Eddie Miller, Charles Mosconi, Joe Novelle, Louis J. Pope, Sally Rand, Matt Shelvey, Sophie Tucker, Rudy Vallee, Gus Van, Ralph Whitehead, Sid Williams, Chick York. American Federation of Musicians 1450 Broadway, New York, N. Y. PEnnsylvania 6-2546 OFFICERS President Joseph N. Weber Vice-President Charles L. Bagley Secretary Fred W. Birnbach Financial Secretary-Treasurer Harry E. Brenton EXECUTIVE COMMITTEE C. A. Weaver, A. C. Hayden, James C. Petrillo, Walter M. Murdoch. American Federation of Radio Artists (AFRA) 2 West 42nd St., New York, N. Y. MUrray Hill 2-1157 NATIONAL OFFICERS President Eddie Cantor Vice-President Lawrence Tibbett Vice-President Norman Field Vice-President Jascha Heifetz Vice-President James Wallington Executive Secretary Emily Holt Associate Secretary & Treasurer George Heller Recording Secretary Lucille Wall Counsel Paul N. Turner Associate Counsel Henry Jaffe Associate Counsel Lawrence W. Beilenson BOARD OF DIRECTORS Edward Arnold, Phil Baker, Jack Benny, Edgar Bergen, John Boles, Richard Bonnelli, John H. Brown, Reed Brown, Jr., Eddie Cantor, Nelson Case, Fran Chapman, Bing Crcsby, Ted de Corsia, Norman Field, Edward Fielding, Georgia Fifield, Martin Gable, Helen Hayes, Jascha Heifetz, George Heller, James P. Holmes, Warren Hull, Raymond Jones, Carleton Kadell, Joe Laurie, Jr., Wilfred Lytell, John McGovern, Florence Malone, Queena Mario, James Melton, Ray Middleton, Grace Moore, Dick Powell, Walter Treston, Myles Reed, Lanny Ross, Mark Smith, Margaret Speaks, Paul Stewart, Law- rence Tibbett, Rudy Vallee, Lucille Wall, James Wallingtcn, Harry S. Walsh. BRANCH OFFICES Chicago Office — 540 North Michigan Avenue, Chicago, III. Los Angeles Office — 6513 Hollywood Boulevard, Los Angeles, California. San Francisco Office — 663 Mills Building, San Francisco, California. American Society of Recording Artists, Inc. P. O. Box 523, Hollywood, California GLadstone 1371 OFFICERS President Al Jolson Chairman Board of Governors Nathaniel Shilkret Executive Secretary Arthur W. Levy General Counsel Leonard J. Meyberg American Society of Composers, Authors and Publishers 30 Rockefeller Plaza, N3,v York, N. Y. COIumbus 5-7464 OFFICERS President Gene Buck Vice-President Louis Bernstein Vice-President Otto A. Hjrbach Secretary Joseph Young Treasurer Gustave Schirmer Assistant Secretary J. J. Bregman Assistant Treasurer Sigmund Romberg General Manager John G. Paine Assistant General Manager Herman Greenberg 823 ADMINISTRATIVE COMMITTEE E. C. Mills, Chairman; Gene Buck, Louis Bernstein, Irving Caesar, Walter Fischer. BOARD OF DIRECTORS Fred E. Ahlert, Louis Bernstein, J. J. Bregman, Saul Bornstein, Gene Buck, Irving Caesar, Robert Crawford, Walter Douglas, Max Dreyfus, George Fischer, Walter Fischer, Otto A. Harbach, Raymond Hubbell, Jerome Kern, Edgar Leslie, Geo. W. Meyer, Jack Mills, Edwin H. Morris, Sigmund Romberg, Gustave Schirmer, Oley Speaks, Deems Taylor, Will Von Tilzer, Joseph Young. FUNCTIONS ASCAP licenses public performance of music copy- righted by its members and the members of many similar societies located in foreign countries. BRANCH OFFICES AND REPRESENTATVIES ALABAMA: Wm. E. Arnaud, 714 Volunteer Bldg., Atlanta, Ga. ALASKA: American Society of Composers, Authors and Publishers, 30 Rockefeller Plaza, New York, N. Y. ARIZONA: Frank E. Hickey, 812-19 Security Bldg., Denver, Colo. ARKANSAS: Milsten and Milsten, 807 Tulsa Loan Bldg., Tulsa, Okla. CALIFORNIA: (Southern Part) Philip Cohen, 1115 Pacific Nat'l Bank Bldg., 315 W. 9th St., Los Angeles, Calif.; (Northern Part) Samuel M. Roeder, 1302 Humboldt Bk. Bldg., San Francisco, Calif. COLORADO: Frank E. Hickey, 812-19 Security Bldg., Denver, Colo. CONNECTICUT: R. W. Rome, 44 School Street, Boston, Mass. DELAWARE: E. A. Sherwood, 1616 Baltimore Trust Bldg., Baltimore, Md. DISTRICT OF COLUMBIA: E. A. Sherwood, 1616 Baltimore Trust Bldg., Baltimore, Md. FLORIDA: American Society of Composers, Authors and Publishers, 30 Rockefeller Plaza, Naw York, N. Y. GEORGIA: Wm. E. Arnaud, 714 Volunteer Bldg., Atlanta, Ca. IDAHO: (Southern Part) Hugo B. Anderson, 623 Continental Bank Bldg., Salt Lake City, Utah; (Northern Part) Herman Kenin, 1412 Public Serv- ice Bldg., Portland, Ore. ILLINOIS: E. S. Hartman, 7 So. Dearborn St., Chi- cago, III. INDIANA: Snethen & Summers, 1214 Circle Tower, Indianapolis, Ind. IOWA: John C. Wooden, 601 Des Moines Bldg., Des Moines, Iowa. KANSAS: A. D. Weiskirch, Jr., Capitol Bldg. & Loan Bldg., Topeka, Kan. KENTUCKY: William F. Clarke, Jr., Louisville Trust Bldg., Louisville, Ky. LOUISIANA: J. Studebaker Lucas, 1015 Carondelet Bldg., New Orleans, La. MAINE: Pattangall, Williamson & Birkenwald, De- positors Trust Bldg., Augusta, Maine. MARYLAND: E. A. Sherwood, 1616 Baltimore Trust Bldg., Baltimore, Md. MASSACHUSETTS: R. W. Rome, 44 School Street, Boston, Mass. MICHIGAN: Crosner & Burak, 782-784 Penobscot Bldg., Detroit, Mich. MINNESOTA: Dwain M. Ewing, 909 Northwestern Bank Bldg., Minneapolis, Minn. MISSISSIPPI: J. Studebaker Lucas, 1015 Carondelet Bldg., New Orleans, La. MISSOURI: (Address Nearest Office) Maurice J. O'Sullivan, 700 Gloyd Bldg., Kansas City, Mo. Karl P. Spencer, 950 Te.ephone Bldg., 1010 Pine St., St. Louis, Mo. MONTANA: American Society of Composers, Authors and Publishers, 30 Rockefeller Plaza, New York, N. Y. NEBRASKA: American Society of Composers, Authors and Publishers, 30 Rockefeller Plaza, New York, N. Y. NEVADA: Hugo 6. Anderson, 623 Continental Bank Bldg., Salt Lake City, Utah. NEW HAMPSHIRE: Demond, Woodworth, Solloway, Piper & Jones, New Hampshire Savings Bank Bldg., Concord, New Hampshire. NEW JERSEY: Samuel M. Hollander, Military Park Bldg., 60 Park Place, Newark, N. J. NEW MEXICO: Frank E. Hickey, 812-19 Security Bldg., Denver, Colo. NEW YORK: (Address Nearest Office) American So- ciety of Composers, Authors and Publishers, 30 Rockefeller Plaza, New York, N. Y. Sidney S. Wallens, 17 Court Street, Buffalo, N. Y. Earl I. Freshman, 200-201 Heffernan Bldg., Syra- cuse, N. Y. NORTH CAROLINA: I. T. Cohen, 906 First National Bk. Bldg., Charlotte, N. C. NORTH DAKOTA: Dwain M. Ewing, 911-921 Metro- politan Bk. Bldg., Minneapolis, Minn. OHIO: (Address Nearest Office) Frenkel & Bentley, 1103 First Nat. Bank Bldg., Cincinnati, O. Frankel & Frankel, 1520 Guarantee Title Bldg., Cleveland, O. OKLAHOMA: Milsten and Milsten, 807 Tulsa Loan Bldg., Tulsa, Okla. ORECON: Herman Kenin, 1412 Public Service Bldg., Portland, Oregon. PENNSYLVANIA: (Address Nearest Office) (Western Part) Edward A. Montgomery, 2615 Grant Bldg., Pittsburgh, Pa. (Eastern Part) H. A. Brown, 1638 Lincoln Liberty Bldg., Philadelphia, Pa. RHODE ISLAND: R. W. Rome, 44 School Street, Boston, Mass. SOUTH CAROLINA: I. T. Cohen, 906 First National Bank Bldg., Charlotte, N. C. SOUTH DAKOTA: Dwain M. Ewing, 911-921 Metro- politan Bank Bldg., Minneapolis, Minn. TENNESSEE: American Society of Composers, Authors and Publishers, 30 Rockefeller Plaza, New York, N. Y. TEXAS: Frank H. Hemby, 412 Tower Petroleum Bldg., 1905 Elm Street, Dallas, Texas. UTAH: Hugo B. Anderson, 623 Continental Bank Bldg., Salt Lake City, Utah. VERMONT: R. W. Rome, 44 School Street, Boston, Mass. VIRGINIA: I. T. Cohen, 906 First National Bank Bldg., Charlotte, N. C. WASHINGTON: American Society of Composers, Authors and Publishers, 30 Rockefeller Plaza, New York, N. Y. WEST VIRGINIA: Edward A. Montgomery, 2615 Grant Bldg., Pittsburgh, Pa. WISCONSIN: Robert A. Hess, Flankinton Bldg., Mil- waukee, Wis. WYOMING: Hugo B. Anderson, 623 Continental Bank Bldg., Salt Lake City, Utah. EUROPEAN REPRESENTATIVE: Hugo Bryk, 27-33 Champs-Elysees, Paris (8e), France. JAPAN: Dr. W. Plage, Taiyo Building, Tokyo, Japan. ARGENTINA: G. Ciacompol, Sante Fe 1548, Buenos Aires, Argentina. HAWAII: Samuel M. Roeder, 1302 Humboldt Bank Bldg., San Francisco, Calif. CUBA: Dr. Ricardo E. Viurrun, 7 O'Reilly Street, Havana, Cuba. Association of National Advertisers, Inc. 330 West 42nd St., New York, N. Y. BRyant 9-6330 OFFICERS Chairman of Board Allan Brown (Bakelite Corp.) Vice-Chairman Harold S. Thomas (The Centaur Co.) Vice-Chairman George C. Condon (Jones & Laughlin Steel Corp.) Vice-Chairman Wilmot P. Rogers (California Packing Corp.) President Paul B. West Treasurer Allan T. Preyer (Vick Chemical Co.) Secretary G. S. McMillan 824 DIRECTORS Lee H. Bristol, Bristol-Myers Co.; Turner Jones, The Coca Cola Co.; A. O. Buckingham, Cluett, Pea- body & Co.; Kenneth Laird, Weco Products Co.; R. J. Flood, Seagram Distillers Corp.; Wm. A. Hart, E. I. Du Pont de Nemours & Co.; Allyn B. Mclntyre, Pepperill Mtg. Co.; Stuart Peabody, The Borden Co.; D. P. Smelser, The Procter & Gamble Co.; Cordon E. Cole, Cannon Mills, Inc.; M. H. Leister, Sirn Oil Co. FUNCTIONS The Association of National Advertisers is com- posed of the leading companies of the United States who use advertising. Its function is to represent them and further their interests as buyers of adver- tising. Associated Actors and Artistes of America 25 West 45th Street— Room 1604, New York City, N. Y. Phone: BRyant 9-9237. OFFICERS President-Executive Director Frank Gillmore Executive Secretary Paul Dullzell 1st Vice-President Jean Greenfield 2nd Vice-President Kenneth Thomson FUNCTIONS Associated Actors and Artistes of America, gen- erally known as the Four A's, holds the international charter from American Federation of Labor covering theatrical entertainers. Actors' Equity, American Federation of Radio Artistes, Screen Actors Guild, Chorus Equity, etc., are granted charters via Four A's. Authors' Club, Inc., Hollywood 6525 Sunset Blvd., Hollywood, Calif. Hillside 7497 OFFICERS President Rupert Hughes Honorary President Irvin S. Cobb Vice-President Lee Shippey Vice-President Gene Lockhart Vice-President James G. Swinnerton Secretary-Treasurer Gerald B. Burtnett BOARD OF DIRECTORS E. Manchester Boddy, Harold Hurlbut, Grover Jones, Philbrick McCoy, William Slavens McNutt, Matt Weinstock, Marek Windheim, Robert P. White. FUNCTIONS The Authors Club operates the Writers' Registra- tion Bureau, which offers a protective service on ideas . of any kind. This service includes the filing of an idea in graphic form at its offices. Authors' Guild 6 E. 39th St., New York, N. Y. AShland 4-5141 OFFICERS President Hendrik William Van Loon Vice-President Henry F. Pringle Secretary Margaret Widdemer Authors' League 6 E. 39th St., New York, N. Y. AShland 4-5141 OFFICERS President Marc Connelly Vice-President Elmer Davis Secretary Inez Haynes Irwin Treasurer Luise Sillcox Assistant Secretary Ivan von Auw, Jr. FUNCTIONS The Authors' League of America, Inc., is the national organization of authors, dramatists, screen writers and radio writers. It was organized in 1912 in order to procure adequate copyright legislation, both international and domestic; to protect the rights and property of all those who create copy- rightable materiai of whatever kind or nature; to advise and assist all such in business matters relat- ing to the disposal of their productions and to obtain for them prompt remuneration therefor; to disseminate information among them as to their just rights and remedies. Its membership is ap- proximately 3,000. Canadian Association of Broadcasters 1207 Bay St., Toronto, Ont., Canada Midway 4331 OFFICERS President Harry Sedgwick Vice-President F. H. Elphicke Secretary-Treasurer T. Arthur Evans FUNCTIONS The Canadian Association of Broadcasters is a trade association comprising 56 privately owned radio stations. Canadian Performing Right Society, Ltd. 1003 Royal Bank Bldg., Toronto, Canada OFFICERS President-Managing Director. . .H. T. Jamieson, F.C.A. BOARD OF DIRECTORS Gene Buck, Louis Bernstein, John G. Paine, Ralph Hawkes, Holmes Maddock, H. T. Jamieson. Catholic Actors Guild of America, Inc. Hotel Astor, New York, N. Y. Circle 6-5566 OFFICERS President Dan Healy First Vice-President Gene Buck Second Vice-President Hugh O'Connell Third Vice-President Bing Crosby Fourth Vice-President Frank McHugh Fifth Vice-President Walter Connolly Sixth Vice-President Donald Brian Chaplain Rev. Edward F. Leonard Treasurer Rev. John F. White Recording Secretary James McLaughlin Counsel Hon. Alfred J. Talley Historian Lida Kane Executive Secretary George Buck Chairman of Executive Board Walter Armin Social Secretary (Theatrical) Helen Namur Social Secretary (Non-Theatrical) Mrs. Martin J. Kennedy FUNCTIONS The Catholic Actors Guild is a charitable and benevolent organization for those in the theater. Catholic Writers Guild of America, Inc. 128 W. 71st St., New York, N. Y. ENdicott 2-0411 OFFICERS Honorary President Patrick Cardinal Hayes President Eugene A. Colligan 1st Vice-President Joseph A. Durkin 2nd Vice-President Daniel D. Halpin 3rd Vice-President Joseph M. Branigan Treasurer Hugh A. O'Donnell Financial Secretary Edwin P. Kolroe Recording Secretary Clarence E. Heller Corresponding Secretary Gertrude D. Healy Counsel J. Hilary Bouillon Spiritual Director Rev. John B. Kelly President Emeritus James J. Walsh BOARD OF DIRECTORS Thomas F. Woodlock, Very Rev. Fulton J. Sheen, Joseph A. Durkin, Victor Ridder, Rev. Joseph A. Daly, Hugh A. O'Donnell, Mrs. Philip A. Brennan, Rev. Eckhard Koehle, Kenton Kilmer, Richard Reid, Nicholas Farley, Katherine Edgerly, Charles H. Moran, Alex J. Morrison. 825 The Dramatists' Guild of the Authors' League of America, Inc. 6 East 39th Street, New York, N. Y. AShland 4-5141 OFFICERS President Robert E. Sherwood Vice-President George S. Kaufman Chairman of the Board ....Edward Childs Carpenter Secretary Richard Rodgers FUNCTIONS The Dramatists' Guild is one of the Guilds of The Authors' League of America, Inc. The Guild is primarily a protective organization for playwrights. Educational Radio Project United States Office of Education, Washington, D. C. OFFICERS U. S. Commissioner of Education. . .J. W. Studebaker Director William Dow Bcutwell Project Manager James D. Strong Production Director Maurice Loweil Musical Director Rudolf Schramm Continuity Director Leo S. Rosencrans FUNCTIONS The Educational Radio Project is attempting to make educational programs interesting to a larger majority of radio listeners. In doing this it con- ducts experimental demonstrations in the use of radio in the service of education. Federal Communications Bar Association National Press Bldg., Washington, D. C. OFFICERS President Louis G. Caldwell Vice-President Ralph H. Kimball Secretary-Treasurer George O. Sutton FUNCTIONS To promote the proper administration of the Com- munications Act of 1934 and related acts, to up- hold the honor of practice before the Federal Com- munications Commission, and to encourage cordial intercourse among the practitioners. Institute of Radio Engineers, Inc. 330 West 42nd St., New York, N. Y. MEdallion 3-5661 OFFICERS President Haraden Pratt Secretary Harold P. Westman Radio Broadcast Engineers and Tech- nicians, I.B.E.W. L.U. 913 Room 1110, 265 W. 14th St., New York, N. Y. WAtkins 9-6709 OFFICERS President Stephen Kovacs Vice-President Louis Kleinklaus Secretary Fred L. Ulrich FUNCTIONS An American Federation of Labor organization to bargain collectively for Radio Broadcast Engineers b Technicians covered by a charter from the I.B. E.W. with full autonomy in the Broadcast field for Greater New York and Vicinity. Known as — RADIO BROADCAST ENGINEERS & TECHNICIANS I.B.E.W. LOCAL 913. International Short Wave Club 923 Vine Street, East Liverpool, Ohio 1685-R Main OFFICERS President & Editor Arthur J. Green Board of Advisors Joseph B. Sessions Board of Advisors Jaccb N. Kleimans Board of Advisors Charles H. Schroeder European Representative Arthur E. Bear BRANCH OFFICES New York Chapter: Jacob N. Kleimans, Sec; Lon- don (England) Chapter: Arthur E. Bear, Sec; Man- chester (England) Chapter; Officers to be elected monthly; Brighton (England) Chapter: John Bennett, Sec; Guernsey (England) Chapter: F. S. LaPavoux, Sec. FUNCTIONS The purpose of the organization is to gather in- formation, helpful hints, station schedules, etc., and send this to members of the organization. The club has members in 141 countries and possessions that act as news reporters. The Lambs 130 W. 44th St., New York, N. Y. BRyant 9-8020 OFFICERS Shepherd William Gaxton Boy Fred Waring Corresponding Secretary Dr. M. S. Taylor Recording Secretary Raymond Peck Treasurer J. C. Cuppia Librarian William J. Rapp DIRECTORS A. O. Brown, Arthur Hurley, R. L. Hague, Kenneth Webb, J. W. Powell, Martin Gillen, James E. Mei- ghan, Earl Benham, Hiram C. Broomingald, John Hay- den, Al Ochs, Leonard Liebling, Edward C. Lilley, John McManus, Arthur Pierson. The Masquers 1765 N. Sycamore Ave., Hollywood, Calif. Hollywood 2164 OFFICERS Harlequin Charles Chase Pierrot William B. Davidson Ponchinelio Francis McDonald Croesus Howard B. Henshey Pantaloon Stanley Taylor Reader Frank Campeau JESTERATE Eugene Pallette, Frank Morgan, Russell Hopton, Frank McHugh, Alan Mowbray, Pat O'Brien, Berton Churchill, George Meeker, Benjamin W. Shipman, Lloyd Corrigan, R. H. Burnside, Jed Prouty, David H. Thompson, Jesse L. Lasky, Russell Hicks. Music Publishers' Protective Association, Inc. 45 Rockefeller Plaza, New York, N. Y. Circle 6-3084 OFFICERS President John O'Connor Vice-President E. B. Marks Secretary-Treasurer Elliott Shapiro General Manager Harry Fox National Advisory Council on Radio in Education 60 E. 42nd St,. New York, N. Y. MUrray Hill 2-3420 OFFICERS President Dr. Robert A. Millikan Vice-President Dr. Livingston Farrand Vice-President Miss Meta Glass Vice-President Dr. Robert M. Hutchins Vice-President Dr. Robert G. Sproul Vice-President Dr. Walter Dill Scott Chairman of the Board Dr. Harry W. Chase Vice-Chairman of the Board.. Dean James E. Russell Treasurer Col. William J. Donovan Secretary Dr. Levering Tyson FUNCTIONS The National Advisory Council on Radio in Edu- cation was organized to promote the more effective utilization of the art of broadcasting in the general field of American education. Its mem- bership includes representatives in the field of edu- cation, government and industry as well as the gen- eral public. National Association of Broadcasters, Inc. National Press Bldg., Washington, D.C. NAtional 8470 826 OFFICERS President John Elmer (WCBM, Baltimore, Md.) First Vice-President John J. Cillin, Jr. (WOW, Omaha, Neb.) Second Vice-President W. J. Scripps (WWJ, Detroit, Mich.) Treasurer Harold Hough (WBAP, Fort Worth, Tex.) Managing Director James W. Baldwin (Washington, D. C.) BOARD OF DIRECTORS Edward A. Allen, WLVA, Lynchburg, Va.; Ralph R. Brunton, KJBS, San Francisco, Cal.; Harry C. Butcher, WJSV, Washington, D. C; Arthur B. Church, KMBC, Kansas City, Mo.; Edwin W. Craig, WSM, Memphis, Tenn.; Gene T. Dyer, WGES, Chicago, III.; Herbert Hollister, KANS, Wichita, Kans.; J. 0. Maland, WHO, Des Moines, la.; C. W. Myers, KOIN, Portland, Ore.; Eugene P. O'Fallon, KFEL, Denver, Colo.; John F. Patt, WGAR, Cleveland, Ohio; Frank M. Russell, WRC-WMAL, Washington, D. C; Theodore C. Strei- bert, WOR, New York, N. Y.; T. W. Symons, Jr., KPFY, Spokane, Wash.: L. B. Wilson, WCKY, Cov- ington, Ky. National Association of Educational Broadcasters Exec. Secy., Radio Station WILL, Univ. of Illinois, Urbana, Illinois OFFICERS President Carl Menzer (WSUI, (owa City, Iowa) Vice-President Harold A. Engel (WHA, Madison, Wisconsin) Treasurer W. I. Griffith (WO I, Ames, Iowa) Executive Secretary Frank Schooley (WILL, Urbana, Illinois) FUNCTIONS To further the interests of educational broad- casting stations and educators broadcasting over commercial stations. National Committee on Education by Radio Room 308, One Madison Ave., New York, N. Y. LExington 2-7142 OFFICERS Chairman Arthur G. Crane (Pres., University of Wyoming) Vice-Chairman H. J. Umberger (Dir., Division of Extension, Kansas State College) Secretary S. Howard Evans FUNCTIONS Acts as spokesman in radio matters for organized education. Aids and encourages non-commercial radio stations. Promotes cooperation between edu- cators and commercial broadcasters. Acts as clear- ing house for information about education by radio. National Variety Artists, Inc. 223 W. 46th St.. New York, N. Y. COIumbus 5-2638 OFFICERS President Louis Handin First Vice-President Al Edwards Second Vice-President Ernie Van Treasurer William Marble Executive Secretary Henry Chesterfield DIRECTORS Joe Verdi, Wilbur Held, Charles H. Preston, Mrs. George Primrcse, Rose Crouch, Harry Brooks, Joe Mclnerney, Lester Rose. The Radio Club of America, Inc. 11 W. 42nd St., New York. N. Y. LOngacre 5-6622 OFFICERS President John Miller Vice-President John F. Farrington Corresponding Secretary F. A. Klingenschmitt Recording Secretary Keith Henney Treasurer Joseph Stantley FUNCTIONS Object of the club is the promotion of cooperation among those interested in scientific investigation and amateur operation in the art of radio communica- tion. Radio Manufacturers Association 1317 F Street, N. W., Washington, D. C. OFFICERS President Leslie F. Muter (The Muter Co.) Executive Vice-President-General Manager Bond Geddes Treasurer Fred D. Williams (International Resistance Co.) General Counsel John W. Van Allen (Buffalo, N. Y.) FUNCTIONS RMA, non-profit and cooperative, was organized in 1924 to promote all interests of the radio industry. The organization is divided as to interests into four groups: (1) the Set; (2) Tube; (3) Parts, Cabinet, and Accessory; (4) Amplifier and Sound Equipment. RMA promotes sales, both domestic and export; opposes tax and other legislation detrimental to the interests of its members; directs industry standardi- zation; informs members of new patents issued through a weekly bulletin; aids in improving mer- chandising practices; distributes credit information to members and assists members in collecting, in- vestigation of fraud, etc. Society of European Stage Authors and Composers, Inc. (SESAC) 113 W. 42nd St., New York, N. Y. BRyant 9-3223 OFFICERS President Taul Heinecke FUNCTIONS Licensing use of copyrighted music. Society of Jewish Composers, Pub- lishers and Song Writers 152 W. 42nd St., New York, N. Y. LOngacre 5-9124 OFFICERS President Mr. Sholom Secunda Vice-President Rev. Pinchus Jassinowsky Treasurer Mr. Alexander Olshanetsky Secretary Mr. Henry Lefkowitch FUNCTIONS Collect royalties on all musical compositions to which they own the mechanical rights. Standing Committee on Communica- tions of the American Bar Association 810 Colorado Bidg., Washington, D. C. COMMITTEEMEN John W. Guider, Chairman; Edwin M. Borchard, Clyde L. Hester, Milford Springer, Bethuel M. Web- ster. University Broadcasting Council 230 N. Michigan Ave., Chicago, Illinois CEntral 2015 OFFICERS Director Allen Miller FUNCTIONS The purpose of the Council is to promote education by radio. It is made of an affiliation of three univer- sities in Chicago area; University of Chicago, North- western University and DePaul University; Chicago radio stations; and three major networks cooperating. The Radio Writers' Guild of the Authors' League of America, Inc. 6 E. 39th Street, New York, N. Y. AShland 4-5141 OFFICERS President Kenneth Webb Vice-President Merrill Denison Secretary Wade Arnold FUNCTIONS The Guild is one of the Guilds of The Authors' League of America, Inc. The Guild is primarily a protective organization for writers in the radio field. 827 American Federation of Musicians of the United States and Canada INTERNATIONAL OFFICERS President Joseph N. Weber 1450 Broadway, New York, N. Y. Vice-President C. L. Bagley 720 Washington Bldg., 311 S. Spring St., Los Angeles, Calif. Secretary Fred W. Birnbach 39 Division St., Newark, N. J. Financial Secretary-Treasurer H. E. Brenton Box B, Astor Station, Boston, Mass. Executive Committee C. A. Weaver 616 Insurance Exchange, Des Moines, Iowa A. C. Hayden 1011 B St., S. E., Washington, D. C. John W. Parks 1105 Allen Building, Dallas, Texas James C. Petrillo 1039 North Austin Boulevard, Chicago, 111. Walter M. Murdoch 42 Coady Ave., Toronto, Ont., Canada AFM LOCALS (Listed by Cities, Jurisdiction Claimed, Addresses and Names of Officials) City Local No. Aberdeen, Wash 236 Musicians' Protective Union. Pres.— H. H. Stark, 611 Scammel St. Sec— fm. Appleyard, 409 W. Wishkah St. Jurisdiction — Aberdeen, Hoquiam and Cos- mopolis, Wash., and Grays Harbor County. Akron, Ohio 24 Musicians' Protective Association. Pres.— A. C. Light, 42 S. Adams St. Sec. — Logan O. Teagle, 311-312 Everett Bldg. Jurisdiction — A radius of 17 miles in each direction except on the south, which is 10 miles, and on the west, which is 15 miles. Albany, N. Y 14 Musical Union. Pres. — Frank Walter, 11 Barrow St. Sec. — Harry J. Seaman, 8 5 Beaver St. Jurisdiction — North to Schuyler Bridge, where Local No. 13 begins; west, 8 miles, where Schenectady jurisdiction begins; east, to Rensselaer and Electric Park. All terri- tory south of Albany to and including the Townships of Durham, Greenville and Cox- sockie, where the jurisdiction of Local No. 215, Kingston, N. Y., ends. City Local No. Albert Lea, Minn 567 Musicians' Protective Union. Pres.— L. A. Berg, 119 East Clark St. Sec. — Merle Sims, 214 East Clark St. Jurisdiction — Ten miles. Albuquerque, N. M 618 Musicians' Protective Union. Pres. — John Lowe, Box 152. Sec. — Charles Vierheller, 1001 Luna Circle. Jurisdiction — Twenty miles. Allentown, Pa 561 Musicians' Protective Association. Pres.— Paul R. Metzger, 1130 N. 21st St. Sec— Victor J. Grim, 1223 Gordon St. Jurisdiction — To the east, northeast, south- east and including Central Park, a radius of two miles from Centre Square, Allentown; to the southwest and west, fifteen miles, not to include Topton and Kutztown; otherwise ten miles. Alliance, Ohio 68 Musicians' Protective Union. Pres.— C. L. McDonald, 3 32 N. Freedom Ave. Sec— E. H. Shultz, 547 W. Main St. Jurisdiction — Ten miles north, east and west, including Alliance, Sebring, Homeworth 828 City Local No. and Beloit, and south fourteen miles, includ- ing Minerva. Alton, 111 282 Musicians' Protective Association. Pres. — Carrol Peters, 803 Alby St. Sec. — H. A. Moore, 603 Forest Ave. Jurisdiction — Ten miles. Altoona, Pa 564 Musical Association. Pres. — Edouard Trout, 916 Seventh Ave. Sec. — B. Harley Shook, 514 Pleasant Valley Blvd. Jurisdiction — Altoona, east to Tyrone juris- diction line; west to Johnstown jurisdiction line. Amarillo, Texas 532 Musicians' Protective Union. Pres. — O. E. "Hippy" Bennett. Sec— L. V. Fogle, P. O. Box 1991. Jurisdiction — Ten miles. Amsterdam, N. Y 133 Musicians' Protective Union. Pres. — Vernon F. Robertshaw, R. F. D. No. 4, Perth Road. Sec. — Edward L. Wilson, 1 Krull St. Jurisdiction — Ten miles, including Broad- albin, Healy's Park, Anibal's Dance Pavilion and Hawley's New Dance Pavilion. Anaconda, Mont 81 Musical Society. Pres. — Leo McBride, 117J4 Main. Sec— J. P. Braus, 615 Pine St. Jurisdiction — Ten miles. Anacortes, Wash 461 Musicians' Protective Union. Pres. — ¥ra. G. McCallum, 513 Commer- cial Ave. Sec. — Chas. Lenning, Box 68, LaConner, Wash. Jurisdiction — All of Skagit County, Wash. Anderson, Ind 32 Musicians' Protective Association. Pres. — C. L. Mason, 13 27 Ohio Ave. Sec. — John F. Niblock, 2716 Lynn St. Jurisdiction — Ten miles. Ann Arbor, Mich 625 Federation of Musicians. Pres.— William H. Davis, 220-222 Nickels Arcade. Sec — Harry Bliss, 220-222 Nickels Arcade. Jurisdiction — East, to Wayne and Oakland County lines (western boundary Local No. 5, Detroit), and 20 miles north to include Brighton, Mich., and Island Lake in Livings- ton County, and 10 miles south and west. Antigo, Wis 638 Musicians' Protective Association. Pres. — Stanley W. Mills, 734 Graham Ave. Sec. — Lee Herman, 1027 4th Ave. Jurisdiction — All of Langlade County, and to and including Mattoon and Shadyview Dance Hall in Shawano County, Wis. Appleton, Wis 337 Musicians' Protective Union. Pres. — Harold Menning, 521 N. Meade St. Sec— O. J. Thompson, P. O. Box 173. Jurisdiction — Ten miles. City Local No. Asbury Park, N. J 399 Musicians' Protective Union. Pres. — Rudolf F. Malchow, 28 Leroy PL, Red Bank, N. J. Sec — C. A. Arthur, Mayfair Apts., 301 Monroe Ave. Jurisdiction — Ten miles, including Long Branch, Seabright, Freehold and small towns between, and Lakewood and Toms River. Asheville, N. C 377 Asheville Musical Society. Pres. — Kenneth Herren, Sky Harbor Sup- per Club. Sec— R. Hurd, 808 Jackson Bldg. Jurisdiction — Thirty-mile radius to include Weaverville, Black Mountain, Clyde, Canton, Waynesville and Hendersonville. Ashland, Ky 691 Ashland Federation of Musicians. Pres.— C. T. Mayne, 1526 S. 7th St., Ironton, Ohio. Sec. — Jack J. Hutton, 313 Kitchen Bldg. Jurisdiction — Ten miles, but not to intrude on the jurisdiction of a local previously chartered. Ashtabula, Ohio 107 Musicians' Protective Association. Pres. — Lloyd G. Davis, Mutual Bank Bldg., Conneaut, Ohio. Sec. — Tom L. Smith, Mutual Loan Bank Bldg., Conneaut, Ohio. Jurisdiction — Fifteen miles. Astoria, Oregon 608 Musicians' Mutual Protective Association. Pres. — Harvey Lundell, 366 Alameda. Sec. — Geo. L. Cobban, 597 Duane St. Jurisdiction — Twenty miles. Atchison, Kansas 744 Musicians' Protective Union. Pres. — Russell Bryant, 623 N. 4th St. Sec— Miss Fay M. Wakefield, 719 N. 11th St. Jurisdiction — Ten miles. Athol, Mass 287 Musicians' Protective Union. Pres.— F. H. Ratney, 3 82 Wallingford Ave. Sec. — Leon E. Whitney, 404 Unity Ave. Jurisdiction — Athol, Erving, Grange, Peter- sham, Phillipston, Royalston, Templeton, Warwick, Wendell and Winchendon. Atlanta, Ga 148 Federation of Musicians. Pres.— J. T. Bourn, 4 Pritchard Way. Sec. — Herman Steinichen, 423 Mortgage Guarantee Bldg. Jurisdiction — Fifty miles. Atlanta, Ga. (Colored) 462 Musicians' Protective Association. Pres. — J. Neal Montgomery, 57 5 Reed St., S. E. Sec — Grover Holmes, 901 ]/2 Hunter St., S. W. Jurisdiction — Fifty miles. Atlantic City, N. J 661 Musicians' Protective Association. Pres. — Alfonso Porcelli, 39 Faunce Road, Absecon, N. J. 829 City Local No. Sec. — Victor Leopold, 24 N. Dover Ave. Jurisdiction — Atlantic City and all such parts of Atlantic County as lie within a 10-mile radius of the City Hall, Atlantic City, which takes in the city of Ventnor City, Margate City, Longport City, Pleasant City, Absecon City and Ocean City, N. J. (Subsidiary Local) Pres. — R. York Nelson, 400 North Indiana Ave. Sec. — Calvin Tildon, 73 0 N. Indiana Ave. Attleboro, Mass 457 Musicians' Protective Union. Pres. — Leslie R. Palmer, 15 Hodges St. Sec. — John L. Conniff, 252 S. Main St. Jurisdiction — Ten-mile radius, and includ- ing Mansfield, Attleboro, North Attleboro and Plainville. Auburn, N. Y 239 Musical Union. Pres. — John M. Stapleton, 7 Park Place. Sec. — Fred R. Galleymore, 44 Perry St. Jurisdiction — Ten miles. Augusta, Ga 310 The Augusta Musicians' Protective Assn. Pres.— Waddell Pate, Plaza Hotel. Sec— A. W. Lucky, Jr., 213 Seventh St. Jurisdiction — Radius of thirty miles from the city of Augusta, and to include Warren- ton, Thompson and Louisville, Ga. Aurora, 111 181 Musicians' Protective Union. Pres. — L. H. Flanders, 701 New York St. Sec. — Ernest Hoick, 718 Palace St. Jurisdiction — Kaneville, Piano, Sandwich, Somonauk, Yorkville, Big Rock and Hinckley. Austin, Minn 766 Austin Musicians' Association. Pres. — P. C. Ludvigson, 811 Johnson Ave. Sec. — W. H. Rosenbrock, 512 Johnson Ave. Jurisdiction — Ten miles. Austin, Texas 433 Austin Federation of Musicians. Pres. — Burnett Pharr, 801 Highland. Sec. — Paul Williams, New Masonic Bldg. Jurisdiction — All of Travis and Williamson Counties. Bakersfield, Calif 263 Musicians' Mutual Protective Association. Pres. — Ivan Tarr, 121 Niles St. Sec. — J. Mardsden Van Cott, 105 Taylor Bldg. Jurisdiction — All of Kern County. Baltimore, Md 40 Musical Union of Baltimore City. Pres., Oscar Apple, 1828 Walbrook Ave. Sec. — J. Elmer Martin, 847 Hamilton Ter. Jurisdiction — Ten miles; Tolchester Beach, Blue Mountain House, Pen Mar, Deer Park, Annapolis, Md., and Howard, Carroll, Anne Arundel, Baltimore and Hartford Coun- ties, Md. Baltimore, Md. (Colored) 543 Musicians' Protective Union. Pres. — Charles E. Gwynn, 2434 Etting St. Sec. — Howard Rollins, 1408 Penna. Ave. Jurisdiction — Ten miles; Tolchester Beach, City Local No. Blue Mountain House, Pen Mar, Deer Park, Annapolis, Md., and Howard, Carroll, Anne Arundel and Baltimore Counties, Md. Bangor, Me 768 Musicians' Protective Union. Pres. — Hall C. Dearborn, 5 8 Third St. Sec. — Herbert F. Monaghan, 47 Norway Road. Jurisdiction — Ten miles. Bangor-Stroudsburg, Pa 577 Musicians' Protective Union. Pres. — Bernard Parsons, E. Bangor, Pa. Sec. — Norton Wolfe, South Main St. Jurisdiction — Ten miles. Baraboo, Wis 327 Musicians' Protective Association. Pres. — Glen P. Johnson, 709 Broadway. Sec. — Albert Jeffries, 315 Fifth St. Jurisdiction — Fifteen-mile radius, includ- ing Portage and Sauk City. Barnstable, Mass. (All of Cape Cod). . 155 Cape Cod Musicians' Association. Pres. — Benj. F. Teel, Centerville, Cape Cod, Mass. Sec. — Henry J. Fellows, Centerville, Mass. Jurisdiction — Barnstable County and in- cluding Wareham, Mass. Barre, Vt 488 Musicians' Protective Union. Pres. — A. M. Rossi, 72 Merchant St. Sec. — Alex E. Milne, 61 Maple Ave. Jurisdiction — South, ten miles; east, in- cluding Groton; northeast, including Dan- ville and St. Johnsbury; north, including Morrisville, Hardwick and Newport; north- west, including Montpelier, Waterbury, Bur- lington, Malletts Bay and St. Albans; south- west, including Middlebury; and to include all other towns between these places and Barre. Bartlesville, Okla 316 Musicians' Union. Pres. — J. Paul Wright, 19 i2 Johnstone Ave. Sec— F. V. Murrah, Box 993. Jurisdiction — Ten miles. Battle Creek, Mich 594 Musicians' Protective Union. Pres. — J. Lyle Sage, 799 Capital Ave., S.E. Sec. — D. B. Archbold, 117 W. Michigan Ave. Jurisdiction — All of Calhoun County. Bay City, Mich 127 Federation of Musicians. Pres. — James Gates. Sec. — B. F. Shephard, 216 North Monroe. Jurisdiction — Six miles. Beacon, N. Y 559 Musicians' Protective Union. Pres. — Michael A. Usifer, 15 N. Chestnut St. Sec. — John J. Budney, 15 N. Chestnut St. Jurisdiction — Fishkill-on-Hudson, Mattea- wan, Fishkill, Cold Spring, Duchess Junc- tion and Hopewell Junction. Beardstown, 111 765 Musicians' Protective Union. Pres.— W. G. Frey, 311 W. 2nd St. 830 City Local No. Sec— Cleo H. Newberry, 120 8 E. 5th St. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a Local previously chartered. Beaumont, Texas 464 Musicians' Protective Union. Pres. — J. M. Frank, 3 66 Flowers St. Sec. — L. T. Landry, 3 28 5 Magnolia Ave. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a Local previously chartered. Beaver Dam, Wis 422 Musicians' Protective Union. Pres.— Hilbert A. Sell, 23 2 Walnut St. Sec. — C. H. Schiller, 106 North Lincoln Ave. Jurisdiction — Ten miles, and to include Columbus, Fall River, Horicon, Mayville, Randolph and Waupun. Beaver Falls, Pa 82 Musicians' Protective Union. Pres. — Marcellus Conti, 1512 Seventh Ave. Sec. — T. H. Barber, 1220 Fifth Ave. Jurisdiction — Beaver County, Pa., 14 by 21 miles, including Hookstown and Midland, except that part of Beaver County which is in the city limits of Elwood City, covered by the jurisdiction of Local 545. Bellefontaine, Ohio 428 Musicians' Protective Union. Pres. — Harry Weaver, 411 E. Chillicothe Ave. Sec — J. E. Turner, 746 Eastern Ave. Jurisdiction — Ten miles, but not to intrude on the jurisdiction of a local previously chartered. Belleville, 111 29 Musical Union. Pres. — George Tuerck, 318 S. 16th St. Sec — Frank J. Glogovsek, 1017 N. Bristow St. Jiirisdiction — West to boundary line of East . St. Louis, other direction ten miles, except O'Fallon, to within one mile of same. Bellingham, Wash 451 Musicians' Potective Union. Pres. — Boyden B. Spees. Sec. — Harry L. Wellman, Room 2, Henry Hotel. Jurisdiction — All of Whatcom County. Beloit, Wis 183 Beloit Musicians' Association. Pres. — Carl A. Kraeplin, 1260 Partridge Ave. Sec. — Sigurd B. Thoresen, 734 Vernon Ave. Jurisdiction — North, 7 miles; east, 15 miles to Walworth County line; south, 8 miles, and west, 15 miles. Bemidji, Minn 481 Musicians' Protective Association. Pres.— Sec. — Jurisdiction — Radius of fifty miles. Benton Harbor, Mich 232 Musicians' Protective Union. Pres.— Karl Schlabach, 8 57 Pavone St. Sec— J. Ken Keefer, 146 Oden St. City Local No. Jurisdiction — Ten miles from the City Hall, north, south and west; and on the east, 18 miles, including all of Indian Lake, Sister Lakes and Paw Paw Lake. Berwick, Pa 521 Musicians' Protective Union. Pres.— Wm. Harry, 1410 Market St. Sec. — Geo. E. Dipple, 400 4th St., Nesco- peck, Pa. Jurisdiction — Ten-mile radius, including Shickshinny and Mocanaqua. Bethlehem, Pa 411 Musicians' Protective Union. Pres. — Edwin Yeisley, 1126 Linden St. Sec. — Walter F. Daney, 67 E. Elizabeth Ave. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a Local previously chartered, and to in- clude Freemansburg and Nazareth. Biddeford, Maine 408 Musicians' Protective Union. Pres. — Warren F. Libby, 80 Western Ave. Sec. — Leopold F. Spenard, 20 King St. Jurisdiction — Biddeford, Saco, Old Or- chard, Kennebunk, Kennebunk Port, Sanford, Springvale, Wells, Berwick, North Berwick and South Berwick. Billings, Mont 439 Musicians' Protective Union. Pres. — George Wrigley, P. O. Box 1231. Sec. — Denis H. O'Brien, P. O. Box 1231. Jurisdiction — Ten miles. Binghamton, N. Y 380 Musicians' Protective Union. Pres. — Samuel C. Sunness, 204 Vestal Ave. Sec— Webbie Gillen, 47 Carroll St. Jurisdiction — A radius of twenty miles except in a northeasterly direction, where the limit shall be the Chenango County line, and not to intrude on the jurisdiction of a Local previously chartered. Birmingham, Ala 256 Musicians' Protective Association. Pres. — M. D. Friedman, 1237 S. 21st St. Sec— C. P. Thiemonge, 233-34 Clark Bldg. Jurisdiction — All of Jefferson, St. Clair, Shelby and Blount counties. Birmingham, Ala. (Colored) 733 Musicians' Protective Union. Pres.— Wilson L. Driver, Box 1665. Sec— John T. Whatley, Box 166 5. Jurisdiction — Jefferson County. Bismarck, N. D 229 Musicians' Protective Association. Pres. — Harry Turner, 614 First St. Sec. — H. M. Leonhard, 719 Mandan St. jurisdiction — Ten miles. Boise, Idaho 537 Musicians' Protective Association. Pres. — R. M. Kilt/. 1712 N. 14th St. Sec— Hiram A. Hart, 315J4 N. 8th St. Jurisdiction — Ten miles. Bloomington, 111 102 Federation of Musicians. Pres. — Wm. Peterson, 820 E. Grove St. 831 City Local No. Sec. — Vincent Dornaus, 910 S. Madison St. Jurisdiction — Ten miles. Bloomsburg, Pa 727 Musicians' Protective Union. Pres. — Gorden G. Keller, 101 W. Main St. Sec. — Frank H. Hower, 344 W. 5 th St. Jurisdiction — 'Ten miles. Boone, Iowa 574 Musicians' Protective Union. Pres. — Blane Reid, 1509 Crawford St. Sec. — Mrs. Mac. Reed, 1027 Greene St. Jurisdiction — Ten miles and to extend to include Ames, Lake Robbins, Woodward, Spring Lake and Jefferson, Iowa. Boston, Mass 9 Musicians' Protective Association. Pres. — George Gibbs, 5 6 St. Botolph St. Sec. — Morris Galben, 5 6 St. Botolph St. Jurisdiction — Boston proper, Revere, Mai- den, Melrose, Stoneham, Medford, "Win- chester, Arlington, Winthrop, Chelsea, Ever- ett, Somerville, Belmont, Waltham, "Wake- field, Lexington, Cambridge, "Watertown, Brighton, all the Newtons, Riverside, Brook- line, Dedham, Hyde Park, Milton and Blue Hill Reservation, Quincy, Braintree, East Braintree, Hull, Nantasket (Beach and Reservation included), Reading, all islands in Boston Harbor. Boston, Mass. (Colored) 535 Boston Musicians' Protective Union. Pres. — John H. Barkley, 87 Howland St., Roxbury, Mass. Sec. — Clemon E. Jackson, 429 Columbus Ave. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a Local previously chartered. Boulder, Colo 560 Musicians' Protective Union. Pres. — Aubert Durnell, 1205 College Ave. Sec. — Louis G. Fonda, Geneva Park. Jurisdiction — Ten-mile radius, including Estes Park; also to include on the north, Longmont, Berthoud, Loveland, Fort Col- lins; on the east, Erie, Frederick, Firestone, Dacona; on the south, Louisville, Lafayette, Broomfield, Superior and Marshall; on the west, Rollinsville, Nederland, Eldora and Ward. Bozeman, Mont 709 Musicians' Protective Association. Pres. — Vincent Matteson, c/o Fashion Barber Shop. Sec. — Charles Giarratana, 34 West Main. Jurisdiction — All of Gallatin County. Bradford, Pa 84 Musical Union. Pres. — Lawrence Anderson, 5 1 Ann St. Sec. — Leort J. Anderson, 56 Ann St. Jurisdiction — Ten miles. Brainerd, Minn 487 Musicians' Protective Association. Pres. — Sec. — Jurisdiction — Radius of thirty miles. City Local No. Brantford, Ont., Canada 467 Musical Protective Association. Pres. — W. J. Sweatman, 3 0 Strathcona Ave. Sec— T. W. Sharps, 281 Chatham St. Jurisdiction — Ten-mile radius, including Port Dover and Simcoe. Bremen, Ind 414 Musicians' Protective Union. Pres.— Bernard Huff, 403 E. Plymouth St. Sec. — Robert Widmar, 404 E. South St. Jurisdiction — Ten miles north; 20 miles east, and including Syracuse and Lake Wa- wasee; twenty miles south and including Plymouth, Pretty Lake, Argos, Rochester and Lake Manatau; twenty miles west, and including Walkerton and Koontz Lake. Bridgeport, Conn 63 Musicians' Union. Pres. — Jesse Greenwald, 5 5 Garfield Ave. Sec. — J. H. Schmidt, 176 Cedar St. Jurisdiction — Fairfield, Southport, Strat- ford, Long Hill, Stepney, Milford and Bridgeport. Bristol, Conn 432 Musicians' Protective Association. Pres. — R. J. McFarland, Lawndale Ave. Sec. — L. B. Hutchinson, 141 George St. Jurisdiction — North to Burlington, 8 miles; east to Plainville, 5 miles; south to but not including Lake Compounce; west to Plymouth, including Terryville. Brockton, Mass 138 Musicians' Protective Union. Pres. — Wm. J. Murphy, 84 Tremont St. Sec. — A. Leon Curtis, 6 Main St. Jurisdiction — Ten miles excepting Canton, which was released to Norwood; includes Brockton, Avon, Randolph, Holbrook, Wey- mouths, Rockland, Whitman, Abingtons, Elmwood, Hanson, South Braintree, Hing- ham, Bridgewater, Stoughton and Easton. Brockville, Ont., Canada 384 Musicians' Protective Union. Pres. — Robt. Johnston, 3 5 King St., W. Sec— S. W. Bell, 10 King St., W. Jurisdiction — Thirty miles. Buffalo, N. Y 43 Musicians' Protective Association. Pres. — Harry C. Davis, 114 Saranac Ave. Sec. — John F. Hassler, 2 Sycamore St. Jurisdiction — Ten miles and Lancaster, De- pew, Bomansville, Townline, Clarence, Elma, Alden, Gardenville and Crystal Beach, Ontario. Buffalo, N. Y. (Colored) 533 Musicians' Protective Union. Pres. — Raymond E. Jackson, 20 Potter St. Sec. — Lloyd V. Plummer, 145 Broadway. Jurisdiction — Ten miles and Lancaster, Depew, Bowmansville, Townline, Clarence, Elma, Alden, Gardenville and Crystal Beach, Ontario. Burlington, Iowa 646 Musicians' Protective Union. Pres.— A. A. Koett, 513 S. Gertrude St. 832 City Local No. Sec. — C. E. Smith, 1709 Summer St. Jurisdiction — Ten miles. Burlington, N. J 336 Musicians' Protective Union. Pres. — Geo. A. Murray, R. F. D. Sec. — M. F. Troxwell, 298 Glenwood Ave. Jurisdiction — Ten miles and that part of Local No. 62 jurisdiction known as Roe- bling, N. J., and south of Kinkora Creek. Butler, Pa 188 Musical Society. Pres. — Robt. Trautman, 317 W. Jefferson St. Sec. — Karl T. Kemper, 110 Orchard Ave. Jurisdiction — Ten miles. Butte, Montana 241 Mutual Protective Union. Pres. — Trevor Thomas, 41 l/z N. Main St. Sec. — Earl C. Simmons, 41 1/2 N. Main St. Jurisdiction — Butte, Walkerville, Center- ville, Meaderville and a radius of 10 miles. Calgary, Alta., Canada 53 Musicians' Association. Pres. — W. R. Herbert, 17 Marlborough Apts. Sec. — fm. Morris, Room 5, Labor Temple. Jurisdiction — North to but not including Red Deer east to Drumheller, south to the international boundary and west to Field. Cambridge, Ohio 415 Musicians' Protective Union. Pres.— Dr. D. C. Cowden, 703 Wheeling Sec. — fm. Peters, 521 S. Eighth St. Jurisdiction — Ten miles, including Rim- bolton, New Concord, Washington, Byes- ville and Lou City. Canandaigua, N. Y 347 Musicians' Protective Union. Pres. — Jacob Repsher, Shortsville, N. Y. Sec. — F. Rodney, Manchester, N. Y. Jurisdiction — Ten miles. Canonsburg, Pa 509 Canonsburg Federation of Musicians. Pres. — Robert G. Lee, 194 E. College St. Sec. — Arthur J. Daley, 411 Greenside Ave. Jurisdiction — Canonsburg and 5 -mile ra- dius, extending south to Allison Road and including Houston, Midland No. 1, Morganza and Mapleview Park. Canton, 111 304 Musicians' Protective Union. Pres. — J. H. Bath, 398 W. Maple St. Sec— W. H. Jones, 329 West Maple. Jurisdiction — Ten miles. Canton-Massillon, Ohio Ill Musicians' Protective Association. Pres. — Paul S. Herrnstein, 3 39 Harrison Ave., N. W. Sec— C. W. Weeks, 1640 Woodland Ave., N. W. Jurisdiction — North, 12 miles; east, 9J4 miles; south, to the Carroll County-Tuscara- was County line, including all of the Village of Magnolia; west, 10 miles west of Massillon city limits. Carbondale, Pa 130 Musicians' Protective Union. City Local No. Pres. — Leon L. Bly, 143 Park St. Sec— John J. Schaff, 99 Washington St. Jurisdiction — Ten miles and inclusive of Uniondale on the north and Archibald on the south. Cartersville, 111 280 Musicians' Protective Union. Pres. — Frank Sizemore, 111 S. Division. Sec. — C. B. Nesler, 104 S. 12th St., Her- rin, 111. Jurisdiction — Carterville, Marion, Johnson City, Royalton and Herrin, 111. Carthage, Mo 355 Musicians' Protective Union. Pres. — Chas. Kenyon, 718 E. Second St. Sec— G. W. Woodford, 225 W. 6th St. Jurisdiction — All of Jasper County and north five miles of Newton County, Mo.; including Carthage, Webb City and Joplin, Mo., and all intervening clubs. Casper, Wyoming 381 Musicians' Protective Association. Pres. — Milo A. Briggs, 3 26 S. Kenwood St. Sec. — David Foote, 1323 S. Elm. Jurisdiction — Fifteen miles and the Salt Creek territory, and to include Douglas. Cathlamet, Wash 685 Musicians' Protective Union. Pres. — Jack Maughn, Route No. 1. Sec. — G. L. Osborne, Box 506. Jurisdiction — Ten miles. Cedar Rapids, Iowa 137 Musicians' Protective Union. Pres. — Jos. Kitchin, 1723 3rd Ave., S. E. Sec— F. J. Trcka, 504 Forest Dr., S. E. Jurisdiction — Ten miles. Centralia, Wash 505 Musicians' Protective Union. Pres. — Hugh Weir, 227 North Oak St. Sec. — Herbert F. Sargent, Zimmer Bldg. Jurisdiction — All of Lewis County, and to include Bucoda and Tenino in Thurston County. Champaign, 111 196 Musicians' Protective and Benefit Assn. Pres. — L. S. Mathews, 5 8 E. Healey. Sec. — D. M. Slattery, 506 S. Lynn St. Jurisdiction — Ten miles. Chariton, Iowa 678 Musicians' Protective Union. Pres. — E. H. Hasselquist, cor. 8 th & Linden. Sec. — H. A. Shirer, 112 N. Grand St. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a Local previously chartered. Charleroi, Pa 592 Musicians' Protective Union. Pres. — Frank Lombardo, 319 4th St., Mon- cssen, Pa. Sec. — James Tucci, 1200 Knox Ave., Mon- essen, Pa. Jurisdiction — North to Alleghany County line; east, ten-mile radius; South to Mononga- hela River, including California, Frederick- town, West Brownsville and Mathers; and 833 City Local No. west to a line including Marianna and Finley- ville, and all territory between. Charleston, S. C 502 Musicians' Protective Union. Pres. — L. W. MacBey, 171 Meeting St. Sec. — C. H. Amme, 651 Rutledge Ave. Jurisdiction — Charlesto and territory with- in a radius of 40 miles. Charlestown, W. Va 136 Musicians' Union. Pres. — Geo. Crumb, 1537 Washington St. Sec— R. Blumberg, P. O. Box 898. Jurisdiction — Ten-mile radius, and also fifty miles up the river, north. Charlotte, N. C 342 Musicians' Protective Union. Pres. — Bo Norris, 229 South Try on St. Sec— William S. Greene, 229 South Tryon St. Jurisdiction — Ten miles. Chattanooga, Tenn 80 Musical Society. Pres. — George Rodgers, c/o Burkart-Schier Chemical Co. Sec— Ed. Carter, 716-717 Provident Bldg. Jurisdiction — Fifty miles. Chester, Pa 484 Musicians' Protective Union. Pres. — Chas. D. Buckley, 2412 Madison St. Sec. — Louis Rosenberg, 405 E. 12th St. Jurisdiction — West, 6 miles; east, 8 miles; north, 8 miles; south, to Delaware River. Cheyenne, Wyo 590 Musicians' Protective Union. Pres.— Harry Stringfellow, 1008 W. 27th St. Sec— E. C. Ekdall, 202 E. 5th Ave. Jurisdiction — Twenty miles, and to include Pine Bluffs, Egbert, Burns, Hillsdale and Archer to the east; Carpenter to the south- east. Horse Creek to the north, and Buford to the west. Chicago, 111 10 Federation of Musicians. Pres. — James C. Petrillo, 1039 N. Austin Blvd. Sec— E. A. Benkert, 175 W. Washington St. Jurisdiction — Cook County, other than the jurisdiction of Local 48, Elgin, 111., and con- tinues along the shores of Lake Michigan north of Cook County as far as the southern boundary of Fort Sheridan. Chicago, 111. (Colored) 208 Musicians' Protective Union. Pres.— A. T. Steward, 3934 S. State St. Sec— Herbert H. Byron, 3934 S. State St. Jurisdiction — Cook County, by agreement with Local No. 10. Chicago Heights, 111 386 Musicians' Protective Union. Pres. — Maynard Clapham, 128 W. 15th St. Sec. — George Shaw, 1700 Chicago Road. Jurisdiction — Crete, Chicago Heights, Ste- ger, Monee and a radius of about eight miles south of Crete. City Local No. Chico, Calif 508 Musicians' Protective Union. Pres. — Erroll Hassler, 1512 Chestnut St. Sec— W. Heberlie, 820 Main St. Jurisdiction — Twenty-five-mile radius, but not to intrude on the jurisdiction of Local 158, Marysville, Calif. Chillicothe, Ohio 524 Musicians' Protective Union. Pres.— Chas. Davenport, 1 1 5 W. 2nd St. Sec— W. F. Reis, 418 Vine St. Jurisdiction — Ten miles. Cincinnati, Ohio 1 Musicians' Protective Association. Pres.— Oscar F. Hild, 206 Atlas Bank Bldg., 524 Walnut St. Sec. — V. L. Hofmann, 206 Atlas Bank Bldg., 524 Walnut St. Jurisdiction — Twenty miles. Cincinnati, Ohio (Colored) 814 Musicians' Protective Union. Pres. — Edgar James, 714 W. 8th St. Sec. — Artie Matthews, 823 W. 9th St. Jurisdiction — Twenty miles. Clarksburg, W. Va 580 Musicians' Protective Union. Pres.— Oscar J. Moll, 153 Harrison St. Sec— Frank L. Zeller, 120 Euclid Ave. Jurisdiction — Salem, Flemington, Weston, Buckhannon, West Union. Clearwater, Fla 729 Musicians' Protective Union. Pres.— Rocco Grella, 200 W. Turner St. Sec— J. Fred Wood, Crawford St. Jurisdiction — A ten-mile radius to the south, and northward to the northern bound- ary of Pinellas County. Cle Elum, Wash 539 Musicians' Protective Union. Pres.— Walter Steele, Sr., West 1st St. Sec— Geo. M. Menegehl, 308 East First St.. Jurisdiction — Cle Elum, Roslyn, Ronald, Wash., and Jones ville Camp. Cleveland, Ohio 4 Musical Mutual Protective Association. Pres. — Milton W. Krasny, 2200 E. 21st St. Sec— Elmer H. Wahl, 2200 E. 21st St. Jurisdiction — All of Cuyahoga County; east to Willowick Country Club; Geauga Lake Park in Geauga County and 17 miles south to reach the jurisdiction of Local 24, Akron, Ohio. Cleveland, Ohio (Colored) 550 Musicians' Protective Association. Pres.— H. A. McDonald, 2319 E. 40th St. Sec. — R. L. Goodwin, 15 55 E. 118th, Suite 7. Jurisdiction — Under agreement with Local No. 4. Clinton, Iowa 79 Tri-City Musical Society. Pres. — August H. Broders, 840 14th Ave., South. Sec— Adolf Wiese, 619 Fifth Ave., South. Jurisdiction — Clinton County, Miles, Pres- ton, Maquoketa, Nashville, Baldwin, Louden, 834 City Local No. Clarence, McCausland and five miles east of the Mississippi River, Sabula, Iowa, and Savanna, 111. Coal City, 111 323 Musicians' Protective Union. Pres. — John Anderson, Custer Park, 111. Sec. — Frank J. Wesley, 515 Mazin St. Jurisdiction — Coal City, Morris, South Wilmington, Braceville, Gardiner and Mazon in Groundy County; Braidwood and Wil- mington in Will County; Essex in Kankakee County; and Dwight in Livingston County. Coatesville, Pa 419 Musicians' Protective Union. Pres. — C. Edwin Stiles, 112 5 Lincoln Highway. Sec. — Harry F. Webster, 269 E. Chestnut St. Jurisdiction — Ten miles; Honeybrook, Chatham, Downingtown, Christiana. Coffeyville, Kansas 449 Musicians' Potective Union. Pres.— T. C. Hendricks, 913 E. 8th St. Sec— Geo. H. Alderman, 715 1/2 E. 9th St. Jurisdiction — Ten miles but not to intrude on the jurisdiction of a local previously char- tered. Collinsville, 111 350 Musicians' Protective Union. Pres. — John Koch, 329 North Aurora. Sec. — Martin Tiemann, 723 Henry St. Jurisdiction — City of Collinsville only — two miles square. Colorado Springs, Colo 154 Pike's Peak Musicians' Association. Pres. — fm. G. Snyder, 460 First National Bank Bldg. Sec. — E. D. Woodworth, 460 First National Bank Bldg. Jurisdiction — Forty miles north, east and west, and seventeen miles in a southerly direction. Columbia, Mo 413 Musicians' Protective Union. Pres. — John C. Reick, 1108 Paquin. Sec. — Hollis B. Chandler, 312-14 Exchange National Bank Bldg. Jurisdiction — Ten-mile radius, but not to intrude on the jurisdiction of a local pre- viously chartered. Columbia, Pa 296 Musicians' Protective Union. Pres.— E. W. Gerth, 118 S. Sixth St. Sec. — T. Johnson Krodel, 134 N. Third St. Jurisdiction — Ten miles. Columbia, S. C 21 Columbia Federation of Musicians. Pres. — Neil Altee. Sec— Don S. Ebaugh, 283 2 Wheat St. Jtirisdiction — Thirty-mile radius and in- cluding Sumter, Camden, Winnsboro, Orange- burg, Batesburg, Leesville and Florence. Columbus, Ga 331 Columbus Musicians' Protective Assn. Pres. — D. O. McSwain, 188 5 Phenix City, Ala. City Local No. Sec. — Doug. Youngblood, Apt. 3, 1414 Second Ave., Columbus, Ga. Jurisdiction — Radius of fifty miles from the city of Columbus, and to include Warm Springs, Montezuma and Albany, Ga., and Opelika and Eufala, Ala. Columbus, Ohio 103 Federation of Musicians. Pres. — Arthur E. Streng, 66 East Broad St. Sec — E. C. Kershaw, 66 East Broad St. Jurisdiction — Ten miles. Columbus, Ohio (Colored) 589 Musicians' Protective Union. Pres.— S. M. Huffman, 799 Taylor Ave. Sec— C. T. Wilson, 896 E. Long St. Jurisdiction — Under agreement with Local No. 103. Concord, N. H 374 Musicians' Protective Union. Pres. — B. J. Harriott, 11 Beacon St. Sec— W. A. Chase, 63 Pleasant St. Jurisdiction — East 16 miles, west 18 miles, north 18 miles and south eight miles, to in- clude Pleasant Lake, Pembroke, Allentown, Suncook, Hooksett, Bow, Dunbarton, Hop- kinton, Hennicker, Warner, Franklin, Bos- cawen, Canterbury, Loudon and Chichester. Connellsville, Pa 417 Musical Society. Pres.— Robt. W. Armen, 145 W. Fair- view Ave. Sec. — H. F. Norris, 407 South Arch St. Jurisdiction — Connellsville, Mt. Pleasant, Dunbar, Scottdale, Vanderbilt, Dawson; 10 miles all directions except south, 12 ]/2 miles. Cortlandt, N. Y 528 Musicians' Protective Union. Pres. — W. Lawrence Harrington, 10 Pearne Ave. Sec. — Fred J. Graham, 16 Lincoln Ave. Jurisdiction — Ten miles. Crawfordsville, Ind 219 Musicians' Protective Union. Pres. — Bruce Byrd, 1003 Danville Road. Sec. — H. Cletis Jones, Phi Delta Theta House. Jurisdiction — Ten-mile radius, but not to intrude on the jurisdiction of a local pre- viously chartered. Cumberland, Md 787 Musicians' Protective Union. Pres. — A. J. Cope, 156 N. Mechanic St. Sec. — Leo C. Reichert, 122 Frederick St. Jurisdiction — Thirty miles, and including Frostburg, Md.; Meyersdale, Pa., and Keyser and Piedmont, W. Va. Dallas, Texas 147 Musicians' Protective Association. Pres.— Wm. J. Harris, 408 l/2 S. Ervay St. Sec. J. W. Parks, 110 5 Allen Bldg. Jurisdiction — Fifteen miles, to Tarrant- Dallas County line on the west, and to in- clude Lake Dallas. Dallas, Texas (Colored) 168 Musicians' Protective Union. Pres. — Lawson Brooks. 835 City Local No. Sec. — Vernie Johnson, 2815 Floyd St. Jurisdiction — Ten miles. Danbury, Conn 87 Musicians' Protective Union. Pres. — Sam Cardinale, 16 Stevens St. Sec. — A. fm. Yanosy, 7 Elgin Ave., Bethel, Conn. Jurisdiction — Danbury, Bethel — three miles; New Milford — fifteen miles. Danville, 111 90 Musicians' Association. Pres. William Hull, 1125 Chandler St. Sec. — F. A. Mendenhall, 719 Grant St. Jurisdiction — North, 20 miles to Rossville; east, 15 miles to Covington, Ind.; south, 5 miles; west, 15 miles to Fairmount, 111. Danville, Va 112 Musicians' Protective Union. Pres. — Clarence Cowan, Stonewall Barber Shop. Sec. — Frank M. Fowler, 312^4 Main St. Jurisdiction — Danville, Martinsville, South Boston, Clarksville, Chatham, Gretna and Altavista in Virginia; and Roxboro, Hender- son, Oxford, Reidsville and Leaksville in North Carolina. Davenport, Iowa 67 Tri-City Musical Society. Pres. — Arthur A. Petersen, 426 West Lo- cust St. Sec. — Al. B. Woeckener, 310 Security Bldg. Jurisdiction — A radius of twenty miles, but not to intrude upon the jurisdiction of local 79, Clinton, Iowa. Dayton, Ohio 101 Musicians' Protective Union. Pres. — George Becker, 1648 Meriline Ave. Sec. — P. Culbertson, 303 Canby Bldg. Jurisdiction — Ten miles. Deadwood, S. D 361 Musicians' Protective Union. Pres. — Thos. Tretheway, 83 Charles St. Sec— Geo. H. Wolfe, 3 8 Jefferson St. Jurisdiction — Ten miles, with Deadwood the "hub" or center. Decatur, 111 89 Musical Union. Pres.— Chas. P. Housum, 823 N. Church St. Sec. — Geo. E. Weatherby, 223 N. Main St. Jurisdiction — Ten miles. Deer Lodge, Mont 555 Musicians' Protective Union. Pres. — Carl Schreiber, Kohrs St. Sec— F. McGuire, 914 Fifth. Jurisdiction — Including Phillipsburg and Drummond on the north, Avon and Elliston on the east, Irving Lake on the west, as far. as and including Tuolry's Picnic Grounds on the south. De Kalb, 111 572 Musicians' Protective Association. Pres.— C. H. Palmer, 303 N. 2nd St. Sec. — Eino Nieminen, 605 N. 11th St. Jurisdiction — Waterman, Kirkland and Ge- noa. Denver, Col 20 Musical Protective Association. City Local No. Pres. — Michael Muro, 616 Kittredge Bldg. Sec — Chas. C. Keys, 616 Kittredge Bldg. Jurisdiction — Twelve miles from the city limits and to include Grand Lake and the Denver Mountain Park System and all other lands embraced within townships 3, 4, 5 and 6 south, ranges 69, 70, 71, 72, 73 and 74 west of the 6th Principal Meridian. Des Moines, Iowa 75 Musicians' Association. Pres. — Walter G. Samuels, 3 815 Fifth St. Sec. — Claude E. Pickett, 221 Jewett Bldg. Jurisdiction — Twenty miles, including An- keny, Polk City, Sycamore Park, Grimes, Bondurant, Altoona, Mitchellville, Avon Lake, Indianola, Cummings, Van Meter, Waukee and Hollywood Club. Des Moines, Iowa (Colored) 632 Musicians' Protective Union. Pres.— W. R. Banta, 1604 Ohio St. Sec— Harold Wilkenson, 95 5 W. 1.7th St. Jurisdiction — Ten miles. Detroit, Mich 5 Federation of Musicians. Pres. — Albert Luconi, 5 562 Second Blvd. Sec— George V. Clancy, 5 562 Second Blvd. Jurisdiction — All of Wayne and Macomb Counties, Michigan, including all that portion of Oakland County lying south of- the four- teen-mile road. Dixon, 111 525 Musicians' Protective Union. Pres. — Harold Boyer, 77 Harrison St. Sec— Ralph E. Grimes, 1210 W. 3rd St. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Dover, N.J 237 Musicians' Protective Union. Pres. — Nicholas J. Parella. Sec. — Mason King, 31 Hoagland Ave. Jurisdiction — North, to and including Green Pond and Sparta, N. J.; east, to the northwest boundary line of Morristown, N. J.; south to and including Chester, N. J.; west, to and including Hackettstown and Newton, N. J. Dubuque, Iowa 289 Musicians' Protective Association. Pres — Frank T. Nagele, 1600 Atlantic St. Sec— Mark W. Gavin, 1449 Delhi St. Jurisdiction — Thirty miles. Duluth, Minn 18 Duluth Musicians' Association. Pres. — Walter E. Lange, 1608 Jefferson St. Sec. — Roy H. Flaaten, 301 Glencoe Bldg. Jurisdiction — Thirty-five miles. Dunkirk, N. Y 108 Musicians' Protective Association. Pres. — Donald McCallum, 53 5 Leopard St. Sec. — Carl Dispenza, 320 Deer St. Jurisdiction — East, Silver Creek, 10 miles; south, Cassadaga, 12 miles; west, Westfield, 18 miles; north (water), Lake Erie. East Aurora, N. Y 634 Musicians' Protective Union. Pres. 836 City Local No. Sec. — Clayton Fattey, 3 88 Girard Ave. Jurisdiction — Ten-mile radius, except where such claim conflicts with prior juris- diction of Buffalo, N. Y. East Liverpool, Ohio 172 Musicians' Mutual Protective Union. Pres. — Byron Whitehill, 1122 Vine St. Sec— Alvin Babb, P. O. Box 322. Jurisdiction — Ten miles, including East Liverpool, Wellsville, Peace Valley, Salineville and East Palestine, Ohio, and Chester and Newell, W. Va. East St. Louis, 111 717 Musicians' Protective Union. Pres. — L. F. Bierck, 640 North 37th St. Sec— fm, Schmidt, 545 N. 22nd St. Jurisdiction — On the west, Mississippi River; on the east, midway between the St. Louis (Mo.) and Belleville (111.) Court Houses; on the south, 10 miles from the East St. Louis Court House; on the north, up to Madison (111.) city limits and to the Madison County line. Easton, Pa 379 Musicians' Protective Union. Pres. — fm. H. Seibel, 128 S. 9th St. Sec— Paul T. M. Hahn, 446 Williams St. Jurisdiction — Easton, Butztown, Oakland Park, Tatamy, Stockertown, Martin's Creek, Raubsville, Bushkill Park, Island Park and Glendon, Pa., and Phillipsburg, Alpha, Brain- ards, Stewartsville, Broadway, New Village, Washington, Carpentersville, Belvidere, Butts- ville, including Mountain Lake in New Jersey. Eau Claire, Wis 345 Chippewa Valley Musicians' Union. Pres. — Glenn Woodford, 3 22 /2 N. Oxford Ave. Sec. — Palmer Anderson, 609 Franklin St. Jurisdiction — Twenty-five miles north, east and west of Chippewa Falls, and twenty- five miles west of Eau Claire. Edmonton, Alta., Canada 390 Musicians' Protective Union. Pres. — H. M. Seller, 1073 3 118th St. Sec. — H. G. Turner, 303 Alexandria Block. Jurisdiction — North, east and west, to the boundaries of Alberta; south, to but not in- cluding Red Deer. Edwardsville, 111 98 Musicians' Protective Union. Pres. — Frank Fink, Bank of Edwardsville Bldg. Sec. — Joseph F. Ladd, 306 Edwardsville Bank Bldg. Jurisdiction — Ten miles; takes in Mary- ville, Troy and Glen Carbon, 111. Effingham, Illinois 113 Musicians' Protective Union. Pres. — Warren McManaway, Effingham, 111. Sec. — Brown Dobbins, 13 20 Richland Ave. Jurisdiction — Ten miles. Elgin, 111 48 Musicians' Union. Pres. — R. F. Frish, 431 St. Charles St. Sec. — F. J. Miller, 3 30 Raymond St. Jurisdiction — Ten miles to the east and City Local No. south, fourteen miles to the west, including Hampshire, twenty-six miles to the north, including Crystal Lake, Woodstock, McHenry and Johnsburg. Elizabeth, N. J 151 Musicians' Association. Pres. — Julius F. Young, 613 Centennial Ave., Cranford, N. J. Sec. — James R. Ross, 1072 Lafayette St. Jurisdiction — Union County, except Plain- field and Summit. Elkhart, Ind 192 Musicians' Protective Association. Pres. — Harry M. Geiss, R. R. No. 2. Sec. — Francis Eckstein, 1212 East Beards- ley Ave. Jurisdiction — Elkart, Cassopolis, Diamond Lake, Christiana, Juno, Eagle and Simonton Lakes, Bristol, Stone Lake, Goshen, Milford, Ligonier and Sturgis, Mich. Elkhorn, Wis 680 Elkhorn Federation of Musicians. Pres. — John Kurtz, 700 East North St., White Water, Wis. Sec — C. A. Anderson, 404 N. Wisconsin St. Jurisdiction — All of Walworth County. Elmira, N. Y 314 Musicians' Protective Union. Pres.— Geo. W. Sheahan, 722 E. Washing- ton Ave. Sec. — John W. Sheahan, 713 Harper St. Jurisdiction — Ten miles, and including Corning and Painted Post. El Paso, Texas 466 Musicians' Protective Association. Pres. — B. Casciano, 2629 E. Yandel Blvd. Sec. — C. H. Armstrong, Box 12 57. Jurisdiction — El Paso and fifty-mile radius. Elwood City, Pa 545 Musicians' Protective Union. Pres. — Jos. Venezie, 1130 South Sec. Sec. — Thomas Lordi, 18 Pgh. Circle. Jurisdiction — Ten miles. Ely, Nevada 212 Musicians' Protective Union. Pres. — Douglas Hawkins. Sec. — Zina Harrison, P. O. Box 1092. Jurisdiction — Ely, East Ely, McGill, Ruth, Kimberly, Ripetown and the whole of White Pine County, Nev. Enumclaw, Wash 585 Musicians' Mutual Protective Union. Pres. — Tom Cleaver, Selleck, Wash. Sec. — Robert Montgomery, 2026 Griffin Ave. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a Local previously chartered. Erie, Pa 17 Musicians' Protective Association. Pres. — Oscar L. Nutter, 61 Kellog St. Sec — S. G. Anderson, 531 French St. jurisdiction — Twenty-five-mile radius, ex- cepting Cambridge Springs. Escanaba, Mich 663 Musicians' Protective Union. 837 Local No. 321 Ludington 689 City Pres. — Stafford J. Leduc, St. Sec— J. J. Mitchell, 624 S. 9th St. Jurisdiction — Twenty-five-mile radius, and to include Rapid River Falls Park. Eugene, Oregon Musicians' Protective Union. Pres. — Ted Lenhart, Springfield, Oregon. Sec. — Gary McLean, Route 3. Jurisdiction — Ten-mile radius, and to in- clude Albany, Oregon. Eureka, Calif 333 Musicians' Protective Union. Pres. — Byron MacDonald, 1804 "C" St. Sec. — W. M. Lawton, 802 Summer St. Jurisdiction — All of Humboldt County. Evanston, Wyoming 202 Musicians' Protective Union. Pres. — James Home, Jr., Box 506. Sec. — Elwood Smith, Main St. Jurisdiction — Ten miles. Evansville, Ind 35 Musicians' Associaition. Pres. — Herman Dreier, 727 W. Illinois St. Sec. — Bert Reed, 516 E. Cherry St. Jurisdiction — Ten miles, including Hender- derson, Ky. Everett, Wash 184 Musicians' Mutual Protective Union. Pres. — John M. Norland, R. F. D. No. 1. Sec. — H. L. Brunner, 3 312 Hoyt Ave. Jurisdiction — All of Snohomish County except that part lying within a twenty-mile radius of Local No. 76, Seattle, Wash. Fairmont, W. Va 507 Musicians' Mutual Protective Union. Pres. — Claude E. Vincent, Manley Bldg., Jefferson St. Sec— H. S. Kopp, P. O. Box 941. Jurisdiction — North to within ten miles of Morgantown, east, 10 miles; west to and including Farmington. The principal towns included in this jurisdiction are Fairmount, Monogah, Worthington, Antioch, Colfax, Kingmont, Hammond, Barackville, Fairview, Montana, Baxter, Pine Grove and Uffington. Fall River, Mass 216 Musicians' Protective Union. Pres.— Alcide H. Breault, 1161 Stafford Rd. Sec. — Frank Mellor, 48 Thomas St. Jurisdiction — Fall River, Brighton, Somer- set, Assonet, Westport, Mass.; Tiverton, Bris- tol, Warren and Portsmouth, R. I. Falls City, Neb 425 Musicians' Protective Union. Pres. — John Lichty, R. F. D. Sec— Claude M. Crandell, 23 07 Chase St. Jurisdiction — Ten miles. Fargo, N. D 382 Musicians' Protective Union. Pres. — Norman Ostby, 711 Second St., N. Sec— H. M. Rudd, 72 5 Bluff St. Jurisdiction — North, 3 8 miles; west, as far as the Montana line on the M. P. Road; east, 28 miles into Minnesota, and south, to the South Dakota line. City Local No. Farmington, 111 394 Musicians' Protective Union. Pres. — Wesley McKinney. Sec — Alex. Mason, 90 North Main St. Jurisdiction — Ten miles, including Eden, Tivoli, Ellwood, Gate City, Middle Grove, Rappatta and Fairview. Findlay, Ohio 527 Musicians' Protective Association. Pres. — Wm. Wittenmyer, 1224 Summit St. Sec— P. C. Nye, P. O. Box 424. Jurisdiction — Ten miles. Fitchburg, Mass 173 Musicians' Mutual Association. Pres. — F. A. Calder, 141 Myrtle Ave. Sec. — Alexander Cook, 397 Elm St. Jurisdiction — Ashburnham, Ashby, Fitch- burg, Gardner, Leominster, Lunenburg, Shir- ley, South Ashburnham, Townsend and West- minster. Flint, Mich 542 Flint Society of Musicians. Pres. — J. Eugene Maynard, 2006 Raskob St. Sec. — Harry M. Stevenson, 219 Pengelly Bldg. Jurisdiction — Ten miles, including Flush- ing, Clio, junction of North Dixie and Dort Highway, Otisville, Genesee, Richfield Center, Russell ville, Lapeer, Holly, Fenton, Linden, Argentine, Montrose, Durand. Fond du Lac, Wis 309 Musicians' Protective Union. Pres. — E. A. Jones, 45 Eighth St. Sec— W. H. Jens, 308 Third St. Jurisdiction — Fond du Lac and Calumet Counties, but not to intrude upon the juris- diction of Local 3 37, Appleton, Wis. Fort Dodge, Iowa 504 Fort Dodge Musicians' Association. Pres. — John J. Donohue, Clare, Iowa. Sec. — F. A. Zalesky, 172 5 Sixth Ave., No. Jurisdiction — Ten miles, including Clare, Humboldt and Twin Lakes, Iowa. Fort Scott, Kansas 755 Musicians' Protective Union. Pres.— D. E. Fox, 1626 E. Pine St. Sec— D. Filizola, 114 E. Wall St. Jurisdiction — Ten miles. Fort Smith, Ark 385 Musicians' Protective Union. Pres.— Geno Scott, 2123 Edwin St. Sec — Maurice Derdeyn, 501 N. 13th St. Jurisdiction — Ten miles. Fort Wayne, Ind 58 Musical Protective Association. Pres.— H. James Flack, 1324 Colerick St. Sec. — Robt. A. Jellison, Rooms 504-505 Citizens Trust Bldg. Jurisdiction — All of Allen, DeKalb and Steuben counties, and that part of Noble County lying east of the present State Road No. 9. Fort Worth, Texas 72 Musicians' Protective Union. Pres. — Woods C. Moore, 108 J^ E. 6th St. Sec— Woods C. Moore, 108 */2 E. 6th St. 838 City Local No. Jurisdiction — Eighteen-mile radius, and to the Dallas-Tarrant County line on the east, and including Mineral Wells. Fostoria, Ohio 121 Musicians' Protective Union. Pres. — W. D. Kuhn, 205 Elm St. Sec. — A. M. Dennis, 611 Van Buren St. Jurisdiction — Fostoria, Alvada, Rising Sun, Bradner, Arcadia, Bloomdale, Amsden, Kan- sas, New Reigle, Wayne, Meadowbrook Park, Bascom, all within a radius of ten miles, and Bettsville and Carey. Frankfort, Ind 352 Musicians' Protective Union. Pres. — Harold Arman, 1155 S. Columbia St. Sec. — Chas. M. Hayes, 13 58 S. Columbia St. Jurisdiction — Ten miles, and to include Lebanon, Ind. Freeland, Pa 557 Musicians' Protective Union. Pres. — Vincent Maloney, 420 Washington St. Sec. — John Bonner, 421 Adam St. Jurisdiction — Ten miles, including Eber- vale and White Haven. Freeport, 111 340 Musicians' Union. Pres. — Karl J. Hoffman, 210 N. Grove Ave. Sec— Ferd. D. Tappe, 24 W. Washington St. Jurisdiction — Eighteen miles north, in- cluding Winslow, 111.; 10 miles east; 15 miles south, including Forreston, and 15 miles west, including Lena and Pearl City. Fremont, Neb 540 Musicians' Protective Union. Pres.— R. E. Buck, N. Union St. Sec. — G. A. Rose, 1249 North Irving St. Jurisdiction — Fremont, Valley, Waterloo, Arlington, Nickerson, Ames and Cedar Bluffs. Fremont, Ohio 206 Musicians' Protective Union. Pres.— W. O. Fought, 213 Howard St. Sec. — C. E. Wingard, 919 Franklin St. Jurisdiction — Ten miles: includes Clyde, Ohio. Fresno, Cal 210 Musicians' Protective Association. Pres. — L. D. Bowen, 4649 East Tulare St. Sec. — H. Boettcher, Jr., 1003 N. Ful- ton St. Jurisdiction — All of Fresno County, and all of Madera County with the exception of that territory lying within a ten-mile radius of Chowchilla. Fulton, N. Y 267 Musicians' Protective Union. Pres. — Tom Blanton, 66 South First St. Sec— Al. Bedell, 207 S. Second St. Jurisdiction — Ten miles, but not to intrude on the jurisdiction of a local previously char- tered. City Local No. Galesburg, 111 178 Musicians' Protective Union. Pres. — Dewill Depue, 245 W. Berrien. Sec. — Bert. E. McLaughlin, 220 People's Bank Bldg. Jurisdiction — Ten miles, including Knox- ville. Galveston, Texas 74 Musicians' Protective Union. Pres.— Felix Stella, 714 17th St. Sec. — John Ragone, 1306 Avenue K. Jurisdiction — All of Galveston County. Glasgow, Mont 244 Musicians' Protective Union. Pres. — fm. C. Hamilton, Orpheum Apts. Sec — Ted Maxwell. Jurisdiction — Fifty miles, but not to in- trude on the jurisdiction of a local previously chartered. Glen Lyon, Pa 696 Musicians' Protective Union. Pres. — William Evans, 56 Market St., Nanticoke, Pa. Sec. — Frank Terkoski, 17 Spring St. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Glens Falls, N. Y 129 Musicians' Protective Union. Pres. — Leroy D. Thomas, 250 South St. Sec. — Donald Curtis, 1 3 l/2 Goodwin Ave. Jurisdiction — All of Warren County (ex- cept Luzerne) including Lake George Village and the West Shore of Lake George to and including Hague and the East Shore from Lake George to and including Kattskill Bay; South Glens Falls in Saratoga County; and Hudson Falls and Fort Edward in Washing- ton County. Gloucester-Manchester, Mass 324 Musicians' Protective Association. Pres.— Wm. E. Slade, 42 Pleasant St., Man- chester, Mass. Sec. — William B. Colby, 15 Madison Ave., Gloucester, Mass. Jurisdiction — Gloucester, Manchester, Rockport and Essex. Gloversville, N. Y 163 Musicians' Protective Association. Pres. — Joseph Wilkins, corner Washington and Carpenter. Sec— Ralph V. Balzano, 12 5 Sixth Ave. Jurisdiction — Ten-mile radius of Glovers- ville and Johnstown, also Sacandaga Park, a summer resort 18 miles north; Canada Lake, Lake Pleasant, Speculator, Wells, Fonda, Ful- tonville, Canago Lake, Pine Lake and North- ville. Grand Coulee, Wash 397 Musicians' Protective Union. Pres. — Maurice Way. Sec. — Claude La Pearl. Jurisdiction — Fifteen miles, but not to in- trude on the jurisdiction of a local pre- viously chartered. Grand Forks, N. D 485 Musicians' Protective Union. 839 City Local No. Pres.— W. V. Winters, 3 20 N. 5th St. Sec. — A. J. Bentley, 620 10th Ave., So. Jurisdiction — Thirty miles. Grand Island, Neb . . . . 738 Musicians' Protective Union. Pres. — Daniel Sanders, c/o Court House. Sec— Ferd. Seebohm, P. O. Box 174. Jurisdiction — Ten miles. Grand Junction, Colo 164 Musicians1 Protective Union. Pres. — Ben Redding, 427 Ouray Ave. Sec. — Milo Brown, 73 5 Rood Ave . Jurisdiction — Mesa, Montrose and Delta Counties and a portion of Garfield County, including the town of New Castle. Grand Rapids, Mich 56 Musicians' Protective Association. Pres.— Robt. C. Wilkinson, 232 Fitz, S. W. Sec. — Leon Knapp, 211 Monroe St., N. W. Jurisdiction — Ten miles. Great Falls, Montana 365 Musicians' Protective Union. Pres. — Al. LeClaire, 2022 Central Ave. Sec. — Robert Ralph. 72 5 3rd Ave.. South. Jurisdiction — Fifty-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Greeley, Colo 396 Musicians' Protective Union. Pres.— Clay Taylor, 1402 Tenth St. Sec. — Carl Norman, 1222 14th Ave. Jurisdiction — Ten miles, and to include Fort Collins, Loveland and Berthoud. Green Bay, Wis 205 Green Bay Federation of Musicians. Pres.— Wm. Grohndorf, 409 Third St., De Pere, Wis. Sec. — Frank Renard, 934 E. Walnut St. Jurisdiction — Ten miles. Greensburg, Pa 339 Greensburg Musical Society. Pres. — Nicholas A. Roy, 122 Laird St. Sec. — C. R. Keister, 114 North Maple Ave. Jurisdiction — West to and including By- erly Crest; east including Derry, Ligonier Valley Beach and Park, and Rolling Rock Country Club; south including Ruffsdale and Tarrs; and north including Delmont. Greenfield, Mass 621 Franklin County Musicians' Association. Pres. — H. Maddern, 8 5 K St., Turners Falls, Mass. Sec. — E. Forrest Sweet, 256 Federal St. Jurisdiction — Greenfield, Turners Falls, Shelburne Falls, Heath, Charlemont, Deer- field, South Deerfield, Sunderland, Bernards- ton, Montaque, Montaque City and Millers Falls, all in Massachusetts. Greensboro, N. C 332 Musicians' Protective Union. Pres. — John D. Smith, 311 N. Forbis St. Sec. — Conrad Lahser, 40 3 N. Edgeworth St. Jurisdiction — Ten miles. Greenville, Ohio 599 Musicians' Protective Union. Pres. — Dan H. Brown, 219 E. 3rd St. City Local No. Sec. — D. O. Hughes, 603 East Main St. Jurisdiction — All of Darke County (ex- cept Bradford), all of Mercer County; and all of the town of Union City in Ohio and Indiana. Greenville, Pa 460 Musicians' Protective Union. Pres. — C. F. McCliams, 114 Clinton St. Sec— R. C. Seeley, P. O. Box 727. Jurisdiction — Ten-mile radius, but not to intrude upon the jurisdiction of a local pre- viously chartered. Greenville, S. C 694 Musicians' Protective Union. Pres.— Clay Elrod, 223 East Earle St. Sec— Ernest B. Hudson, P. O. Box 1234. Jurisdiction — Ten miles. Hagerstown, Md 770 Musicians' Protective Union. Pres. — Arthur W. Seigman, 719 Virginia Ave. Sec. — Samuel Strine, 527 West Franklin St. Jurisdiction — Ten miles. Hamburg, N. Y; 649 Musicians' Protective Union. Pres.— Roy Clark, R. F. D. No. 2. Sec. — Walter Machmer, 57 Pleasant Ave. Jurisdiction — Ten miles. Hamilton, Ont., Canada 293 Musicians' Protective Association. Pres.— E. J. Potter, 269 Charlton Ave., W. Sec— A. J. Nelligan, 81 Pickton St., E. Jurisdiction — Hamilton, Burlington, Dun- das, Grimsby, Bramesville, Oakville, Jarvis. Dunnville, Hagersville, Caledonia. Hamilton, Ohio 31 Musicians' Protective Association. Pres.— Wm. E. Glauch, 1308 Vandeveer Ave. Sec. — Frank F. Wessel, 314 Rentschler Bldg. Jurisdiction — Twelve miles, and to in- clude Oxford, Ohio. Hammond, Ind 203 Hammond Federation of Musicians. Pres. — J. Arthur Davis, 264 Highland St. Sec. — Reinhardt Elster, 650 Sibley St. Jurisdiction — All of Lake County, Ind., and Calumet City, 111., including cities and towns of Ainsworth, Black Oak, Brunswick, Cedar Lake, Cook, Creston, Crown Point, Deep River, Dyer, East Chicago, East Gary, Gary, Griffith, Hammond, Highland, Hobart, Indiana Harbor, Lowell, Merrillville, Miller, Munster, Schererville, Schneider, Shelby, St. John, Whiting and Winfield, Ind. Hannibal, Mo 448 Musicians' Protective Union. Pres.— F. D. Cash, 521 Olive St. Sec — Carl F. Hamilton, 417a Broadway. Jurisdiction — North eight miles, including Palmyra, Mo., south, east and west thirty miles. Hanover, Pa 49 Musicians' Protective Association. Pres.— Dennis E. Dell, 29 W. Walnut St. 840 City Local No. Sec— Teddy T. Baker, 147 Jackson St. Jurisdiction — 10-mile radius, all of Adams County and including Caledonia Park. Harmony, Pa 720 Musicians' Protective Union. Pres.— E. B. Walker, R. D. 2, Evans City, Pa. Sec. — W. R. Baker, 110 Pattison St., Evans City, Pa. Jurisdiction — Ten miles. Harrisburg, Pa 269 Musical Association. Pres.— Lewis W. Cohan, 64/2 N. 17th St. Sec. — Ralph Feldser, 301 State Theatre Bldg. Jurisdiction — Ten (10) miles north, six- teen (16) miles east to and including Her- shey Park and Palmyra, ten (10) miles south and eighteen (18) miles west to and includ- ing Williams Grove Park and Carlisle. Hartford, Conn 400 Musicians' Protective Union. Pres. — Henry Zaccardi, Rooms 5 3 2-534, 63 5-647 Main St. Sec. — Louis Greenberg, Rooms 5 32-534, 63 5-647 Main St. Jtirisdiction — Twenty miles north, includ- ing Windsor Locks and Warehouse Point; twenty miles east, including Rockville and Crystal Lake; ten miles south, including Rocky Hill and Newington; twelve miles west, including Avon and Simsbury. Hartford, Conn (Colored) 335 Musicians' Protective Association. Pres.— A. H. Davis, 41 Brook St. Sec. — James R. Bacote, 146 Mather St. Haverhill, Mass 302 Musicians' Protective Union. Pres. — Harry Clarke, Riverview Rd., Brad- ford, Mass. Sec. — C. Albert Canney, Box 647. Jurisdiction — Ten miles; includes Haver- hill, -Boxford, Byfield, Georgetown, Grove- land, West Newbury, Plaistow, Newton, Salem, Kingston, Exeter, Newfields. Havre, Montana 653 Musicians' Protective Union. Pres.— Howard Williamson, P. O. Box 909. Sec— Charles Ivey, P. O. Box 909. Jurisdiction — Ten miles. Hazleton, Pa 139 Musicians' Protective Union. Pres. — Michael Whittig, 65 8 Lincoln St. Sec. — Wm. Schmauch, 63 8 W. Diamond Ave. Jurisdiction — North side, all territory within five miles; east, west and south sides, ten miles; the other territory to the north given to Freeland. Helena, Ark 392 Musicians' Protective Union. Pres. — George A. Gibson. Sec. — J. W. Clopton, 702 Perry St. Jurisdiction — Ten-mile radius, but not to intrude on the jurisdiction of a local pre- viously chartered. City Local No. Helper, Utah 225 Musicians' Protective Union. Pres. — John H. Harmon, Price, Utah. Sec— John W. Holden, Price, Utah. Jurisdiction — Ten miles, but not to intrude on the jurisdiction of a local previously chartered. Hibbing, Minn 612 Musicians' Protective Union. Pres.— D. J. Bloom, 115 Garfield St. Sec. — Sverre Elnes, 2902 Fourth Ave. Jurisdiction — Radius of fifteen miles. Hicksville, Ohio 699 Musicians' Protective Union. Pres.— O. V. Hart, South Main St. Sec— Ralph E. Carr, 117 W. Cornelia St. Jtirisdiction — Ten miles. Hillsboro, 111 516 Musicians' Protective Union. Pres. — Geo. R. French, 1410 Vandalia Rd. Sec. — Maurice Joyce, General Delivery. Jurisdiction — Ten miles and to include Nokomis and Witt. Holyoke, Mass 144 Musicians' Protective Union. Pres. — Telesphore Bourassa, 301 Sargeant St. Sec. — Raymond Schirch, 86 Congress Ave. Jurisdiction — Ten miles, within the fol- lowing boundaries; Holyoke and Easthamp- ton, thence on a straight line to summit of Mt. Holyoke, thence on a circuitous line to and including Fairview, thence on a straight line to north side of Aldenville Grove, thence on a straight line to the Bright Side Hotel, thence westerly to Westfield line, following northerly Westfield and Southampton lines to Easthampton boundary. Honeoye Falls, N. Y 458 Musicians' Protective Union. Pres. — Dale Kellogg, 1 5 Ontario St. Sec. — R. E. Neenan, 12 Monroe St. Jurisdiction — Ten miles. Hoosick Falls, N. Y 317 Musicians' Protective Association. Pres. — Lynn Chapman. Sec. — Leo Rancourt, Jr., 20 River St. Jurisdiction — North 16 miles, including Hedges Lake and Lake Lauderdale; east 12 miles, including Bennington, Vt.; south and west 10 miles. Hornell, N. Y 416 Musicians' Protective Union. Pres. — Harry Williams, 47 Broadway. Sec— W. H. Fix, 1 Egger Place. Jurisdiction — Ten-mile radius, but not to intrude on the jurisdiction of a local pre- viously chartered. Hot Springs, Ark 270 Vapor City Musicians' Union. Pres. — J. B. Freese, 1047 Spring St. Sec — John E. Jones, 85 1 Park. Jurisdiction — Thirty miles. Houston, Texas 65 Musicians' Protective Union. Pres.— H. B. Amick, Route 10, Box 3 27. Sec. — E. E. Stokes, 621 Kress Bldg. 841 City Local No. Jurisdiction — Harris County and extending to and including Missouri City and Sugarland in Ft. Bend County. Huntingdon, Pa 283 Huntingdon Musicians' Association. Pres. — Bernard Schmitt, 1133 Mifflin St. Sec. — John C. Barner, 431 Moore St. Jurisdiction — Radius of ten miles, and to include Saxton, Mt. Union and Orbosonia. Huntington, W. Va 362 Musicians' Protective Union. Pres. — S. L. Ridenour, 912 Third Ave. Sec. — R. B. Hastings, 909 9th St. Jurisdiction — North ten miles, to include towns of Chesapeake, Coryville and Proctor- ville, Ohio; east 25 miles, to include towns of Barboursville, Ona, Milton and Hurri- cane, W. Va.; south ten miles, and west 7x/i miles to the Big Sandy River, taking in town of Kenova, W. Va. Huntsville, Ont., Canada 682 Huntsville Musicians' Association. Pres.— Charles O. Shaw, P. O. Box 620. Sec— fm. Howells, P. O. Box 586. Jurisdiction — Fifteen miles and to include the Village of Dorset. Hutchinson, Kansas 110 Musicians' Protective Association. Pres.— A. R. Ashley, 516 W. Seventh St. Sec— H. C. Stephenson, P. O. Box 145. Jurisdiction — Ten miles. Huron, S. D 693 Musicians' Protective Union. Pres.— G. W. Beddow, 981 Idaho, S. E. Sec— R. E. Balzer, 13 5 7th St., S. W. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Idaho Falls, Idaho 412 Musicians' Protective Union. Pres. — Pierce B. Nelson, Route 3. Sec— Ralph L. Walker, P. O. Box 776. Jurisdiction — Twenty-five miles. Ilion, N. Y 383 Musicians' Protective Association. Pres. — Paul Meurant, 13 Beech St. Sec. — James A. Scott, 341 Atsego St. Jurisdiction — Frankfort, two miles west; Mohawk, one mile east, and Herkimer, three miles east; the four towns are almost con- nected. Indiana, Pa 251 Indiana Musicians' Association. Pres. — B. H. Lichteberger, 42 S. 6th St. Sec. — Joseph R. Davis, 942 Chestnut St. Jurisdiction — Indiana County, except that part previously chartered. Indianapolis, Ind 3 Musicians' Protective Association. Pres. — John Goll, 4246 College Ave. Sec — A. Hammerschlag, Room 10 5, 136 North Delaware. Jurisdiction — Radius of 20 miles. International Falls, Minn 156 Musicians' Protective Association. Pres. — Clarence Jornlin, 912 Ninth St. Sec. — Clarence Torp, Carroll's Hotel. City Local No. Jurisdiction — Ten miles, but not to intrude upon the jurisdiction of a local previously chartered. Iowa City, Iowa 450 Musicians' Protective Union. Pres. — Edward J. Bryan, 17 ¥. Prentiss St. Sec. — fm. A. Bachman, 15 E. Harrison St. Jurisdiction — Ten-mile radius, but not to intrude on the jurisdiction of a local previ- ously chartered. Iron Mountain, Mich 249 Musicians' Protective Union. Pres.— Jack Rubbo, 808 Millie St. Sec. — Robert J. Baldrica, 114 W. "C" St. Jurisdiction — Ten miles, including Hamil- ton Lakes Resort. Ithaca, N. Y 132 Musicians' Protective Union. Pres. — August Schmidt, 506 S. Aurora St. Sec. — J. B. Stout, 107 W. Lincoln Ave. Jurisdiction — Ten miles. Jackson, Mich 387 Musicians' Protective Union. Pres. — J. Adams Geiger, 1105 Chiddock Ave. Sec— L. F. Barritt, 1015 E. Ganson St. Jurisdiction — Ten miles and also "Wolf Lake, Clark's Lake and Pleasant Lake. Jackson, Miss 579 Musicians' Protective Union. Pres. — Robert C. Pitard, 851 N. Jefferson St. Sec— Lee D. Hardcastle, 73 8 Broad. Jurisdiction — Ten-mile radius. Jacksonville, Fla 444 Musicians' Protective Association. Pres.— Chas. E. Le Paige, 423 W. 6th St. Sec — C. L. England, 21 North Ocean St. Jurisdiction — Ten miles. Jacksonville, 111 128 Musicians' Protective Union. Pres. — Glen Skinner, 807 South East St. Sec. — Adam Ehrgott, 1128 S. East St. Jurisdiction — North, 15 miles; east, 17^2 miles; south and west, 25 miles. Jamestown, N. Y.-Warren, Pa 134 Jamestown-Warren Musicians' Asso. Pres. — Hugh Lambert, 22 Bush St., James- town, N. Y. Sec— Royal F. Ritch, 13 E. Fourth St., Jamestown, N. Y. Jurisdiction — A radius of 15 miles of Jamestown, including all points on Chautau- qua Lake as Celeron, Lakewood, Stow, Chau- tauqua Assembly Grounds, Mayville, Point Chautauqua, Midway Park, Maple Springs, and Bemus Point, and a radius of 20 miles from Warren, Pa. Janesville, Wis 328 Musicians' Protective Union. Pres.— J. W. Gilmore, 1502 Oakland Ave. Sec— A. A. McGill, 1202 Eastern Ave. Jurisdiction — Ten miles east and west, twenty miles north, including Fort Atkin- son and a radius of six miles of that city, 842 City Local No. and seven miles south of the city of Janes- ville. Jefferson City, Mo 217 Musicians' Protective Union. Pres. — Oscar H. Petry, 623 School St. Sec— F. X. Holt, 515 Madison St. Jurisdiction — Ten miles, and to include Fulton, Mo. Jersey City, N. J 526 Musicians' Protective Union. Pres. — Harry J. Steeper, 225 30th St., Woodcliff, N. J. Sec. — John Firenze, 156 "Webster Ave. Jurisdiction — Hudson and Bergen Counties, N. J., all east of the Hackensack River. Johnstown, Pa 41 Musical Society. Pres. — C. C. Cutteridge, 744 Sherman St. Sec. — Edgar T. Callio, 210 Blaine St. Jurisdiction — Ten miles. Joliet, 111 37 Musicians' Protective Union. Pres. — Elmer Brockway, 104 Park Road. Sec. — J. S. Simpson, 103 South Prairie Ave. Jurisdiction — Monooka, Plattsville, Mokena, Frankport and Manhattan. Tunction City, Kansas 357 Musicians' Protective Union. Pres. — Howard Woodward, 124 E. 3rd St. Sec. — Warren A. Robertson, 139 E. 10th St. Jurisdiction — Ten-mile radius, including territory to the west up to but not including Abilene. Kalamazoo, Mich 228 Musicians' Protective Association. Pres.— E. F. Whittington, 530 W. Cedar St. Sec— Maude E. Stern, 13 8 N. Burdick St. Jurisdiction — All of Kalamazoo County. Kalispell, Mont 552 Musicians' Protective Union. Pres. — E. A. Mercer, 5 02 Third Ave., W. Sec. — David F. Roseneau, 745 1st Ave., E. Jurisdiction — Flathead and Lincoln Coun- ties. Kankakee, 111 288 Musicians' Protective Association. Pres. — Leo St. Hilaire, 484 N. Greenwood Ave. Sec. — Fred H. Asby, 640 S. Greenwood Ave. Jurisdiction — North, half way to Crete Local and Joliet Local; east, half way to Lafayette Local; south, half way to Watseka and Champaign Local; west, half way to Streator Local; including the following towns: Bradley, Bourbonnais, Beaverville, Bucking- ham, Bonfield, Clifton, Chebanse, Cullom, Cabery, Chatsworth, Deselm, Eagle Island, Grant Park, Goodrich, Herscher, Kempton, L'Eradle, Midway City, Momence, Manteno, Peotone; Papineau, Piper City, Rockville, Reddick, St. George, St. Anne, Union Hill and Wichert. Kansas City, Mo 34 Musicians' Association. Pres. — Floyd D. Zook, 4420 Prospect Ave. City Local No. Sec. — Fred S. Joste, 1017 Washington St. Jurisdiction — Thirty miles, including Ex- celsior Springs, and to include Leavenworth, Kans., and a ten-mile radius thereof. Kansas City, Mo. (Colored) 627 Musicians' Protective Union. Pres. — William Shaw, 1625 E. 18 th St. Sec. — Earl M. Jefferson, 1823 Highland Ave. Jurisdiction — Thirty miles and to include Excelsior Springs, Mo. Kelso-Longview, Wash 668 Musicians' Mutual Protective Union. Pres. — Lee S. Dunlap, 263 24th Ave., Longview, Wash. Sec. — F. G. Donahue, 531 21st Ave., Long- view, Wash. Jurisdiction — All of Cowlity County. Kemmerer, Wyoming 707 Musicians' Protective Union. Pres. — Dave Hunter, 60 5 Topaz St. Sec. — Steve J. Podlesnik, 1222 Beach Ave. Jurisdiction — Ten miles. Kenosha, Wis 59 Musicians' Union. Pres. — H. A. Thompson, 2426 Roosevelt Rd. Sec. — Clifford Lindstrand, 6626 23 rd Ave. Jurisdiction — All of Kenosha County. Keokuk, Iowa 264 Musicians' Protective Union. Pres. — M. LeRoy Kaiser, 719 Morgan St. Sec. — J. E. Peterson, 1414 Concert St. Jurisdiction — Ten miles. Kewanee, 111 100 Musicians' Protective Association. Pres.— R. A. Little, West First St. Sec— C. D. DePauw, 412 Rockwell St. Jurisdiction — Ten miles. Kingston, N. Y 215 Musicians' Protective Union. Pres. — Jacob Mollott, 49 Green St. Sec— John A. Cole, 272 West Chestnut St. Jurisdiction — East, to the Hudson River; north, to and including the Townships of Athens, Cairo, Windham, Ashland and Pratts- ville in Green County; west, to and including the Townships of Halcot, Lexington in Green County, and Shandaken, Hardenburgh and Denning in Ulster County; south, to and including the Townships of Warwarsing, Rochester, New Paltz and Lloyd in Ulster County and that part of the Township of Middletown to Delaware County not included in the jurisdiction of Local No. 443, One- onta, N. Y. Kitchener, Ont., Canada 226 Musicians' Protective Association. Pres.— J. N. Zeller, 70 Walter St. Sec. — F. A. Matthews, 105 Cedar St., S. Jurisdiction — Ten-mile radius of Kitchener; ten-mile radius of Gait, Guelph and vicinity, including New Hamburg and Elmira. Kittanning, Pa 603 Musicians' Union. Pres. — Leslie A. Vensel, 210 Garfield St. Sec. — Mrs. Frank E. Hayes, 151 N. Mc- Kean. 843 City Local No. Jurisdiction — Ten miles, and to include Yatesboro, Rural Valley, Sunset Grove and Club Shannock at NuMine, Sagamore, Day- ton and New Bethlehem. Klamath Falls, Ore 495 Musicians' Protective Union. Pres.— Walter H. Galloway, Apt. D, 13 20 Oak St. Sec. — Peter Silani, 182 5 Siskiyou St. Jurisdiction — All of Klamath County and to include Tule Lake, Calif., and as far south as Dorris, Calif. Knoxville, Tenn 546 Musicians' Protective Association. Pres. — Maynard Baird, 2645 Jefferson Ave. Sec. — E. J. Smith, 229 Flatiron Bldg. Jurisdiction — Fifty-five miles in direction of Chattanooga, including Athens, 5 1 miles and 50-mile limit in all other directions, including Morristown (42 miles), Newport (50 miles), Jefferson City, Sevierville, Mary- ville. Kokomo, Ind 141 Musicians' Protective Union. Pres. — Homer Shafer, 910 E. La Fontaine. Sec. — Hal Denman, P. O. Box 272. Jurisdiction — East, ten miles to Greentown; west, 25 miles to Frankton; north, ten miles to Galveston; south, ten miles to Tipton; all cities named above included. La Crosse, Wis 201 Musicians' Association. Pres. — Merritt Wagner, 114 N. 21st St. Sec. — Kingston Weisbecker, 511 Jackson St. Jurisdiction — Ten miles. Lafayette, Ind 162 Musicians' Protective Association. Pres. — Huber Galloway, 1621 Tippecanoe St. Sec. — L. B. Elmore, 634 N. Sixth St.' Jurisdiction — Ten miles. Lancaster, Pa 294 Musicians' Protective Association. Pres.— H. E. Ugenfritz, 17 W. Farnum St. Sec— Geo. W. Glick, 648 E. Frederick St. Jurisdiction — Ten miles. Lancaster, Ohio 683 Lancaster Federation of Musicians. Pres.— Paul Stoudt, 815 S. Broad St. Sec— Robert J. Dickson, R. F. D. No. 4. Jurisdiction — All of Fairfield County. Lansford, Pa 436 Musicians' Association. Pres.— Wm. R. Williams, W. Abbott St. Sec. — Michael Yuskanish, 511 E. Ridge St. Jurisdiction — Ten miles, and to include Nesquehoning, Pa. Lansing, Mich 303 Lansing Federation of Musicians. Pres. — R. Bruce Satteria, 117 S. Holmes St. Sec— Carl H. Dewey, 915 W. Allegan St. Jurisdiction — Thirty-mile radius from the State Capitol. La Porte, Ind 421 Musicians' Protective Union. City Local No. Pres. — Archie Good, 406 Allen St. Sec. — John P. Baer, 101 E St. Jurisdiction — Ten miles each direction. Laramie, Wyoming 662 Associated Fraternity of Musicians. Pres.— E. N. Hitchcock, 816 S. 10th St. Sec— H. J. Hunt, Box 653. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. La Salle, 111 307 Musicians' Protective Union. Pres. — Jos. Schneit, Sr., West Second St., Peru, 111. Sec. — Peter Mattioda, 131 West Erie St., Spring Valley, 111. Jurisdiction — Ten miles. Las Vegas, Nev 369 Musicians' Protective Union. Pres.— C. E. Barbee, Whitney, Nev. Sec— E. B. Grubb, P. O. Box 1726. Jurisdiction — Ten miles north, west and south and thirty miles east to and including Boulder City. Lawrence, Kansas 512 Musicians' Protective Union. Pres. — Louie Kuhn, 521 Indiana. Sec. — James Holyfield, 1226 Conn St. Jurisdiction — Ten miles. Lawrence, Mass 372 Musicians' Protective Union. Pres. — Robert J. Hoellrich, 93 Boston St. Sec. — Robt. E. Bardsley, 100 Wachosett Ave. Jurisdiction — Lawrence, Methueri, Andover and North Andover. Leadville, Colo 28 Musicians' Protective Association. Pres.— Wm. Youe, 404 W. 7th St. Sec. — Walter G. Rittmayer, 600 E. 5th St. Jurisdiction — Ten miles. Lebanon, Pa 750 Musicians' Protective Union. Pres. — Johann M. Blose, 937 Chestnut St. Sec. — Norman S. Steiner, 348 N. 20th St. Jurisdiction — Ten miles, except on north- east, east and southeast; 14 miles up to Womelsdorf, including Rehrersburg, Bethel, Stouchburg, Sheridan, Newmanstown, Klein- feltersville and Millbach; west, 10 miles, not including Borough of Palmyra. Lehighton, Pa 659 Carbon Musical Society. Pres. — Charles Gazell, 3 27 South First St. Sec. — Bert Mattern, 176 South Second St. Jurisdiction — Ten miles and to include Slatington, Pa. Lemont, 111 745 Musicians' Protective Union. Pres. — W. L. Buszkiewicz, 608 Singer Ave. Sec. — Charles Nicholls, Box 896. Jurisdiction — Lemont only. Lewiston, Idaho 664 Musicians' Protective Union. Pres. — Art L. Poston, Route No. 2. Sec— M. S. Taylor, 3 1 1 Weisgerber Block. 844 City Local No. Jurisdiction — Ten miles, but not to intrude on the jurisdiction of a local previously char- tered. Lewiston, Maine 409 Musicians' Protective Union. Pres. — A. N. Pettingili, 198 Lisbon St. Sec. — J. P. Dumais, 22 Bartlett St. Jurisdiction — Ten miles, and to include Lewiston, Auburn, Lisbon, Sabbatus, Mechan- ics Falls, Turner and East Auburn. Lewistown, Pa 363 The Lewistown Musical Association. Pres. — Levi C. Landis. Sec. — Earle L. Reigle, 318 South Wayne St. Jurisdiction — Ten-mile radius, but not to intrude on the jurisdiction of a local pre- viously chartered. Lexington, Ky 554 Musicians' Protective Union. Pres.— S. R. Griffith, Box 733. Sec— Chas. S. Wright, 626 N. Limestone St. Jurisdiction — Ten miles, and to include Frankfort, Ky. Lima, Ohio 320 Lima Musicians' Protective Association. Pres. — Cliff Selig, 1202 E. Elm St. Sec— H. G. Sloan, 681 W. Spring St. Jurisdiction — The counties of Allen, Au- glaize, Van Wert, Hardin and Putnam, in- cluding the Indian Lake territory. Lincoln, 111 268 Musicians' Protective Union. Pres.— William Yarcho, 224 Sixth St. Sec. — Glenn E. Town, 719 N. Kickapoo St. Jurisdiction — Twelve miles. Lincoln, Neb 463 Lincoln Musicians' Association. Pres.— H. C. Zellers, 1127 Sharp Bldg. Sec. — Mark Pierce, Room 222, Natl. Bank of Commerce Bldg. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Little Rock, Ark 266 Pres. — Clarence McCrory, 1301 Woodrow. Sec. — W. B. Hocott, 215 East Capitol Ave. Jurisdiction — Ten miles. Livingston, Montana 358 Musicians' Protective Association. Pres. — Al Meissner, 119 South F. St. Sec. — Earl G. Ammerman, 107 South "G" St. Jurisdiction — All of Park County. Lockport, N. Y 97 Federation of Musicians. Pres. — Stuart Dussault, 2 Washburn St. Sec— J. Franklin Dow, 2 Washburn St. Jurisdiction — North, twelve miles; west, east and south, ten miles. Logan, Utah 430 Musicians' Protective Association. Pres. — Ted Rosengreen, 28 E. 2nd, So. Sec. — Gilbert Thorpe, Box 183. Jurisdiction — Ten miles. City Local No. London, Ont., Canada 279 Musicians' Union. Pres. — James Creswell, 478 King St. Sec. — C. N. Perrin, 3 52 Adelaide St. Jurisdiction — Ten miles, and to include Grand Bend and Bayfield. Long Beach, Calif 353 Musicians' Association. Pres. — J. Leigh Kennedy, 3730 Rose Ave. Sec. — D. S. Dickinson, 1011 Linden Ave. Jurisdiction — Ten miles. Lorain and Elyria, Ohio 146 Musicians' Protective Association. Pres. — R. L. Hastings, 265 Roosevelt Ave., Elyria, Ohio. Sec — Edward Kiefer, 2243 Reid Ave., Lorain, Ohio. Jurisdiction — East to the Cuyahoga County line, and to the west and south taking in Vermillion, Ruggles Beach, Amherst, Oberlin, La Grange, Grafton and Wellington. Los Angeles, Calif 47 Musicians' Mutual Protective Association. Pres. Frank D. Pendleton, 1417 George St. Sec. — F. W. Forbes, 1417 Georgia St. Jurisdiction — Twenty-five miles and Cata- lina Island. Los Angeles, Calif. (Colored) 767 Musicians' Protective Union. Pres. — Edward Bailey, 1710 South Cen- tral Ave. Sec. — Paul L. Howard, 1710 South Cen- tral Ave. Jurisdiction — Twenty-five miles and Cata- lina Islands. Louisville, Ky 11 Musicians' Mutual Protective Association. Pres. — George P. Laffell, Kentucky Hotel. Sec. — A. W. Stuebling, 812 So. Second St. Jurisdiction — Fifteen miles and including New Albany and Jeffersonville, Ind. Louisville, Ky. (Colored) 637 Musicians' Protective Union. Pres. — Oliver Cook, 613 Marshall St. Sec— J. E. Morton, 1630 W. Walnut St. Jurisdiction — Ten miles. Lowell, Mass 83 Musicians' Union. Pres. — Henry Lavigueur, 428 High St. Sec— J. Leo McHale, 11 Hazel St. Jurisdiction — Cities of Lowell and Woburn, towns of Wilmington, Burlington, Billerica, Tewksbury, Chelmsford, Tyngboro, West- ford, Dracut, Pelham, Carlisle. Lynchburg, Va 157 Musicians' Protective Union. Pres.— Coy Miller, 305 Oak Ridge Rd. Sec. — Darrin F. O'Brien, 825 Main St. Jurisdiction — Ten-mile radius, but not to intrude on the jurisdiction of a local pre- viously chartered. Lynn, Mass 126 Lynn Musicians' Association. Pres. — Chester E. Wheeler, 13 Braman St., Danvers, Mass. Sec. — Chester S. Young, 70 Fair Oaks Ave. Jurisdiction — Lynn, Nahant, Swampscot, 845 City Local No. Saugus, Peabody, Marblehead, Beverly, Dan- vers, Hamilton, Wenham, Middleton, Salem. Macomb, 111 330 Musicians' Protective Union. Pres.— Fred L. Sypherd, R. R. No. 1. Sec. — Larry Gibson, 608 E. Calhoun. Jurisdiction — Ten-mile radius, but not to intrude on the jurisdiction of a local pre- viously chartered. Madison, Wis 166 Musicians' Protective Union. Pres. — C. C. Halvorsen, 114 N. Carroll St. Sec. — Frank P. Fosgate, 114 N. Carroll St. Jurisdiction — Twenty miles. Mahanoy City, Pa 170 Musicians' Protective Union. Pres. — Edward Wren, 216 W. Mahanoy Ave. Sec— fm. C. Becker, P. O. Box No. 2. Jurisdiction — Mahanoy City, Shenandoah, Mahanoy Plane, Gilberton and Frackville, all in ten-mile radius; Anita, Walston, Adrian, Horatio and Ashland. Manchester, N. H 349 Musicians' Protective Union. Pres. — Clement S. Libby, 997 Valley St. Sec. — Frank Dudka, 832 Page St. Jurisdiction — Ten miles and including Derry, Goffstown, New Boston, Deerfield, Raymond, Merrimack, Weare and Hillsboro, N. H. Manhattan, Kansas 169 Musicians' Protective Union. Pres. — Matthew Betton, 413 No. Denison. Sec. — Tom Stansbery, Jr., North Denison. Jurisdiction — Ten miles but not to intrude on the jurisdiction of a local previously chartered. Manitowoc, Wis 195 Musicians' Protective Union. Pres.— Delmar Hansen, 857 N. 15th St. Sec— Richard J. Fricke, 930 N. 16th St. Jurisdiction — All of Manitowoc County, including Kiel, except that part south of Manitowoc which lies in the jurisdiction of Local 95, Sheboygan, "Wis., and as much of Kewaunee County as will include Tisch Mills. Mankato, Minn 477 Musicians' Protective Union. Pres. — Guy S. Flanagan, 13 5 Clark St. Sec. — Lyle C. Haskell, 807 Belgrade Ave. Jurisdiction — Ten miles, including Lake- wood Pavilion and Lake Crystal. Mannington, W. Va 713 Musicians' Protective Union. Pres. — Lawrence Campbell, Jefferson. Sec. — Paul Straight, P. O. Box 20. Jurisdiction — Ten miles. Mansfield, Ohio 159 Musicians' Protective Association. Pres. — Fred L. Judd, 7 Granite St. Sec — Henry A. Beilstein, 348 W. 5th St. Jurisdiction — Twenty-mile radius, and to include New Washington and New Haven, but not to include any part of Knox County. City Local No. Marietta, Ohio , . 179 Musicians' Protective Union. Pres. — M. F. Ward, Newport Pike. Sec— J. E. Hardy, 1122 Third St. Jurisdiction — Ten miles. Marinette, Wis.-Menominee, Mich. ... 39 Twin City Musicians' Association of Mari- nette, Wis., and Menominee, Mich. Pres. — Chas. A. Bergfors, 603 Carney Blvd., Marinette, Wis. Sec. — Edward Kloida, 1524 Sixth St., Mari- nette, Wis. Jurisdiction — Ten miles. Marion, Ind 45 Musicians' Protective Association. Pres. — Earl Edgar Riley, 604 N. Boots St. Sec— Alden S. Gift, 701 W. Seventh St. Jurisdiction — Ten miles. Marion, Ohio 531 Musicians' Protective Union. Pres.— Jesse T. Dowler, 675 Windsor St. Sec — Fanny Benson, 211 Orchard St. Jurisdiction — Marion County. Marlboro, Mass 246 Musicians' Protective Union. Pres. — Harrison E. Brigham, 28 Cotting Ave. Sec. — Frank B. Proctor, 441 Lakeside Ave. Jurisdiction — Marlboro, Hudson, Berlin, Bolton, Harvard, Lancaster, Clinton, North- boro, Westboro, Upton, Southboro, Sudbury, Stowe, Littleton, Boxboro, Holliston, Milford, Maynard, South Acton, Hopkinson, Ayer. Marquette, Mich 218 Musicians' Protective Union. Pres.— Henry M. Robinson, 1011 Pine St. Sec. — Ben Schadley, 124 Fisher St. Jurisdiction — Twenty miles, and to include Negaunee, Ishpeming and Diorite. Marshalltown, Iowa 176 Marshalltown Federation of Musicians. Pres. — Chas. F. Johnson, 210 N. 7th St. Sec— H. E. Cobb, 13 No. First St. Jurisdiction — Ten miles. Marysville, Cal 158 Musicians' Protective Union. Pres.— R. L. Cleveland, 713 "B" St., Yuba City, Calif. Sec. — Ivan Norris, 656 "B" St., Yuba City, Calif. Jurisdiction — Twenty-five miles. Mason City, Iowa 230 Musicians' Protective Union. Pres.— Wm. B. Terrill, 16 N. Adams St. Sec— R. R. Kelso, 16 N. Adams Ave. Jurisdiction — Twelve miles; takes in Clear Lake, 9 miles; Manley, 8 miles; Plymouth, 8 miles; New Springs, 8 miles; Bayside Park, 12 miles. Mattoon, 111 224 Musicians' Protective Union. Pres. — Chas. W. Titus, 2621 Richmond Ave. Sec. — Everett Henne, 2816 Shelby Ave. Jurisdiction] — Fifteen miles, and to include Edgewater Park, Neoga and Areola. 846 City Local No. Meadville, Pa 344 Musicians' Protective Union. Pres. — Eugene Reymore, 102 5 Water St. Sec— W. Bruce Fye, 800 Park Ave. Jurisdiction — Ten-mile radius, and to in- clude Cambridge Springs. Mechanicsville, N. Y 318 Musicians' Protective Union. Pres. — Ferdinando Amodeo, 28 Grove St. Sec— Herbert W. Gardner, 232 Park Ave. Jurisdiction — North of the town of Waterford, including Mechanicsville, Clifton Park, Victory Mills, Stillwater, Schuyler- ville, Johnsonville, Valley Falls, Schaghti- coke, Greenwich, Northumberland and Round Lake, N. Y. Medina, N. Y 312 Musicians' Protective Union. Pres. — Ward E. Dorrance, 3 Ingersoll St., Albany, N. Y. Sec— H. P. Lyon, Albion, N. Y. Jurisdiction — Medina, Knowlesville, Al- bion, Middlefort, Ridgway, Lyndonville, Shadigee, Lakeside Park, Waterfort, Gaines and Shelby, N. Y. Note: All of the above places are within a radius of 10 miles except- ing Shadigee, 11 miles; Lakeside Park, 16 miles; Gaines, 13 miles. Over 25 miles from any other local. Memphis, Tenn 71 Memphis Federation of Musicians. Pres.— W. A. Ward, 2006 Cowden. Sec. — R. L. Lesem, 89 Beale Ave. Jurisdiction — Twenty-five miles and to in- clude Marion, West Memphis and Crawfords- ville. Mendota, 111 786 Musicians' Protective Union. Pres. — Earl Gray, 507 Eighth St. Sec. — Harry S. Schmitz, 710 Jefferson St. Jurisdiction — Ten miles. Merced, Calif 454 Musicians' Protective Union. Pres. — M. B. Sorenson, Carol Court. Sec. — L. W. Brammer, 617 "L" St. Jurisdiction — All of Merced County; all of Mariposa County; except Yosemite National Park; and that portion of Madera County lying within a ten-mile radius of Chowchilla in Madera County. Meriden, Conn 55 Meriden Federation of Musicians. Pres. — R. Logozzo, 448 Center St. Sec— F. J. Treiber, Russell Rd., Milldale, Conn. Jurisdiction — Ten miles, including South- ington, Wallingford and Lake Compounce. Miami, Florida 655 The Miami Musicians' Protective Asso. Pres. — Arthur Carlson, 361 W. 20th Rd. Sec— W. C. Turner, P. O. Box 1301. Jurisdiction — Fifty miles, and to include Boca Ratone. Michigan City, Ind 578 Musicians' Protective Union. Pres.— William Russell, 313 E. 4th St. City Local No. Sec— R. M. Blande, 226 E. 4th St. Jurisdiction — Ten-mile radius, not intrud- ing on jurisdiction of La Porte Local, but in- cluding Dunes Acre Club and Dunes State Park and intermediate points to the west, and including Union Pier, Three Oaks, Lake Side, Orchard Beach and intermediate points to the east. Middletown, Conn 499 Musical Protective Union. Pres. — Thos. Sheedy, 77 Stock St. Sec. — Henry K. Leonard, 23 Loveland St. Jurisdiction — Twenty-mile radius and to include Saybrook and Westbrook. Middletown, N. Y 809 Musicians' Protective Union. Pres. — Sam Fritz, 361 North St. Sec. — Geo. A. Keene, 78 North St. Jurisdiction — City of Middletown and all territory in the townships of Wallkill, Hamp- tonburgh, Goshen, Chester, Wawayanda, Mount Hope which includes Otisville and Warwick, excepting Greenwood Lake. All of Sullivan County in which is located Monti- cello, Liberty and a large portion of the Catskill Mountain summer and winter resorts. (Note: Tuxedo and Greenwood Lake for- merly in this jurisdiction are now in the jurisdiction of Local 291, Newburgh, N. Y.) Middletown, Ohio 321 Musicians' Protective Union. Pres. — Harold J. Norris, 1803 Woodlawn Ave Sec— E. D. Mendenhall, 720 10th Ave. Jurisdiction — Ten miles. Miles City, Mont 429 Musicians' Association. Pres. — O. F. Lindeberg, 205 S. Jordon Ave. Sec. — Guy O. Comstock, 1405 Main St. Jurisdiction — Ten miles. Milford, Mass 319 Musicians' Protective Union. Pres.— Peter O. Gaskill, P. O. Box 33, Mendon, Mass. Sec. — Nicholas A. Narducci, 26 Northrop St., Hopedale, Mass. Jurisdiction — Ten miles, but not to intrude on the jurisdiction of a local previously chartered. Milwaukee, Wis 8 Musicians' Association. Pres.— V. Dahlstrand, 1228 North 44th St. Sec— Roland Kohler, 1714 North 12th St. Jurisdiction — Ten miles; includes South Milwaukee and Cudahy. Milwaukee, Wis. (Colored) 587 Musicians' Protective Union. Pres. — Henry Johnson, 2040 N. 9th St. Sec— R. E. Rice, 63 5 W. Vliet St. Jurisdiction — Ten miles and includes South Milwaukee and Cudahy. Minneapolis, Minn 73 Musicians' Association. Pres. — George E. Murk, 3 2 Glen wood Ave. Sec — Stanley Ballard, 32 Glenwood Ave. 847 City Local No. Jurisdiction — Hennepin County, which em- braces the entire Lake Minnetonka district; also St. Louis Park, Hopkins and Robbins- dale. Missoula, Mont 498 Musicians' Protective Union. Pres. — Louis A. Rocheleau, 120 Strand Ave. Sec— James Gregg, 5 3 5 N. Third St. Jurisdiction — Missoula County. Mitchell, S. D 773 Musicians' Protective Union. Pres. — Dr. F. A. Bettag, 308 E. 7th Ave. Sec. — Jos. P. Tschetter, 1304 E. 3rd Ave. Jurisdiction — South, including Ethan, Parks- ton, Milltown and Tripp; west, including Mt. Vernon, Plankinton, White Lake, Kimball and Chamberlain; east, including Alexandria, Emery and Bridgewater; and north, including Loomis, Letcher, Ruskin Park and Artesian. Moberly, Mo 643 Musicians' Protective Union. Pres. — Everett B. Dunivent, 212 N. Wil- liams. Sec. — R. Clyde Foster, 219 S. Ault. Jurisdiction — Ten miles, but not to in- trude upon the jurisdiction of a local pre- viously chartered. Mobile, Ala 407 Musicians' Protective Union. Pres. — Edison G. Graham, 265 l/2 Dauphin St. Sec. — John E. Winstanley, Secretary pro tem, 265^4 Dauphin St. Jurisdiction — Ten miles north, east and south, and westward as far as, but not in- cluding, Biloxi, Miss. Modesto, Calif 652 Musicians' Protective Union. Pres. — Lynn Bither, Laurel Ave. Sec. — Harold Macomber, 208 Virginia Ave. Jurisdiction — All of Stanislaus County. Monroe, Wis 243 Musicians' Protective Union. Pres. — George Legler, 1218 22nd Ave. Sec. — Kenneth Gnagi, 1603 15th Ave. Jurisdiction — Ten miles. Montgomery, Ala 479 Musicians' Protective Union. Pres. — Howard Fraser, 506 Montgomery St. Sec— W. R. Hurst, 213 Clayton St. Jurisdiction — Fifty miles from Court House Square, Montgomery, Ala. Montreal, P. Q., Canada 406 Musicians' Federation of Montreal. Pres. — I. Aspler, 405 5 Esplanade Ave. Sec— E. Charette, Suite 206, 1121 St. Catherine St., West. Jurisdiction — A ten-mile radius and to in- clude the Island of Montreal and the Isle Jesus, St. Johns, Isle and Noix Chateagney, Lacolle, Phillipsburg, Huntington, Meridian Hotel (opposite Champlain, N. Y.), La Prai- rie and Lucerne territory of Quebec. Moose Jaw, Sask., Canada 474 Musicians' Mutual Protective Union. Pres. — Ernest Wright, 1203 3rd Ave., N.E. City Local No. Sec. — G. F. Dewey, 1318 Connaught Ave. Jurisdiction — Twenty miles. Morgantown, W. Va 562 Musicians' Protective Union. Pres. — Frank W. Baylor, 420 Pennsylvania Ave. Sec. — Gerald A. Lewellyn, 23 5 High St. Jurisdiction — Ten miles. Morrison, 111 468 Musicians' Protective Union. Pres. — C. A. Martin, 206 Johnson St. Sec— H. W. Burch, 412 W. Wall St. Jurisdiction — Ten miles. Morristown, N. J 177 Musicians' Protective Union. Pres. — Jacques Glockner, 34 Alexander Ave., Madison, N. J. Sec— M. E. Gregory, 28 Pine St. Jurisdiction — North, city limits of Morris- town; east, to and including Chatham, N. J.; south and west, up to and including Ber- nardsville and Mendham. Moundsville, W. Va 492 Musicians' Protective Union. Pres.— P. K. Downs, R. D. No. 2. Sec. — J. Ryland Cox, 112 Washington Ave. Jurisdiction — Ten miles. Mt. Olive, 111 88 Tri-County Musicians' Union. Pres. — James Basso, Gillespie, 111. Sec — Anton Fassero, Benld, 111. Jurisdiction — Fifteen miles and to include Benld, Birds, Brushy Mound, Bunker Hill, Carlinville, Dorchester, Eagerville, Gillespie, Hillyard, Honey Point, Litchfield, Livingston, Mt. Clare, Shaw's Point, Staunton, Walsh- ville, West Prairie, White City, Williamson, Wilsonville, Worden, Panama, Sorento, New Douglas and Alhambra. Mt. Vernon, 111 465 Musicians' Protective Association. Pres. — Lester Fenton, 219 S. 12th St. Sec. — Ken Reed, 1106/2 Broadway. Jurisdiction — Ten-mile radius, and to in- clude the Century Tavern and the Tasty Tavern. Mount Vernon, N. Y 665 Musicians' Protective Union. Pres. — Nicholas M. Marraffino, 226 North Fifth Ave. Sec. — Thos. J. Minichino, 4434 White Plains Ave., Wakefield, N. Y. Jurisdiction — Ten-mile radius, including Tuckahoe, East Chester, Bronxville and the city of Mt. Vernon, N. Y. Mt. Vernon, Ohio 338 Musicians' Protective Union. Pres. — Paul K. Gilliland, 109 E. Curtis St. Sec. — Albert L. Swank, 3 5 Mansfield Ave. Jurisdiction — Ten miles but not to in- trude on the jurisdiction of a local pre- viously chartered. Muncie, Ind 245 Musicians' Protective Union. Pres. — Carl W. Harris, Route No. 6. 848 City Local No. Sec. — Clair Souders, 120 East Main St. Jurisdiction — Ten miles. Murphysboro, 111 697 Musicians' Protective Union. Pres. — John Riggs, 1913 Minton St. Sec. — Geo. W. Heise, 2021 Gartside St. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Muscatine, Iowa 551 Musicians' Protective Union. Pres. — Fred C. Gremmel, 1094 Hershey Ave. Sec. — Dallas Zimmerman, 711 Newell Ave. Jurisdiction — Ten miles. Muskegon, Mich 252 Musicians' Mutual Protective Union. Pres. — Sid Shears, 1271 Eighth St. Sec. — Elmer Lupien, 13 33 Mason Blvd., Muskegon Heights, Mich. Jurisdiction — All of Muskegon County and to include the city of Grand Haven, Mich. Nampa, Idaho 423 Musicians' Protective Union. Pres. — A. E. Varnado, 212 14th Ave., So. Sec. — R. J. Buettner, 411 5th Ave., So. Jurisdiction — Ten miles, but not to intrude on the jurisdiction of a local previously chartered. Napa, Calif 541 Musicians' Protective Union. Pres. — Edw. Wacker, Oak St. Sec. — Hilary Helsley, 13 3 5 Main St. Jurisdiction — Ten-mile radius and includ- ing all of Napa County, not intruding upon the jurisdiction of Vallc:o local. Nashua, N. H 359 Musicians' Protective Union. Pres. — Robert B. Gray, 3 Pratt St. Sec— Jas. E. McWeeney, 118 Palm St. Jurisdiction — Nashua, Hollis, Milford, Wilton, Amherst, Hudson, Windham, Pel- ham, Litchfield, Peterboro, Dunstable, Keene,' N. H., and Pe^pcrc!!, Mess. Nashville, Tenn 257 Association of Musicians. Pres. — Geo. W. Cooper, Jr., 1506 Comp- ton Ave. Sec— R. T. Payne, 203 3 2nd Ave., South. Jurisdiction — Fifty miles. Natick-Framingham, Mass. 393 Musicians' Protective Union. Pres.— F. W. Ryan, 16 Alden St., Natick, Mass. Sec. — Walter J. Bowen, 260 Grant St., Framingham, Mass. Jurisdiction — Ten-mile radius, including Natick, Framingham, Holliston, Ashland, Medway, West Medway, Millis, Dover, Sherborn, Medfield, Necdham, Wayland, Cochituate, Saxonville, Wellesley, Newton Lower Falls and Weston. Naugatuck, Conn 445 Musicians' Protective Union. Pres. — Peter J. Ford, 3 9 Central Ave. Sec. — Frank X. Ford, 17 Carroll St. Jurisdiction — Naugatuck and beacon Eills. City Local No. Neenah and Menasha, Wis 182 Musicians' Protective Union. Pres. — Ed. G. Kemp, 911 Harrison St., Neenah, Wis. Sec. — Wm. A. Thomas, 321 Caroline St., Neenah, Wis. Jurisdiction — One-half of the distance from the city limits of Menasha to the city limits of Appleton, placing Waverly Beach and Brighton Beach in jurisdiction; on the south, half way between the cities of Neenah and Oshkosh, to the section line roadway running east and west from Lake Winnebago to Winniconne, Wis.; east and west, ten miles. Newark, N. J 16 Musicians' Mutual Protective Union. Pres. — Selig Finkelstein, 401 Plane St. Sec. — Matty Franklin, 401 Plane St. Jurisdiction — Newark, East Newark, North Newark, Nutley, Belleville, Arlington, North Arlington, Harrison, Kearny, Hilton, Maple- wood, Irvington, Wyoming, Millburn, Short Hills, Summit, Orange, East Orange, South Orange, West Orange, Livingston, Roseland, Cedar Grove, Caldwell, Verona, Montclair, Upper Montclair, Glen Ridge, Brookdale and Bloomfield (all in New Jersey). Branch No. 1, Fife and Drum Corps. Pres. — John B. Chenoweth, 448 Summer Ave. Sec — Michael A. McCann, 288 Broad St., Bloomfield, N. J. Newark, N. Y 7 Musicians' Protective Union. Pres. — W. L. Brown, 40 5 W. Union St. Cor. Sec. — Donald S. Cole, 113 Elmwood Ave. Jurisdiction — Ten-mile radius, except with- in the corporate limits of the village of Palmyra. Newark, Ohio 122 Musicians' Protective Association. Pres. — F. R. Lawrence, 3 3 N. Williams St. Sec. — Edw. A. Barber, R. D. 2, Johnstown, Ohio. Jurisdiction — Ten miles from Licking County Court House, and to include Buck- eye Lake and Lake Breeze Pier. New Bedford, Mass 214 Musicians' Protective Union. Pres. — Adolph Coimbra, 20 Kane St. Sec— Walter M. Wayland, 188 Washing- ton St. Jurisdiction — Marion, Acushnet, North and South Dartmouth, Horse Neck Beach, South Westport, Martha's Vineyard and Nantucket Islands. New Britain, Conn 440 Musicians' Protective Union. Pres. — John L. Sullivan, 1 13 Greenwood St. Sec— Geo. W. Blinn, 82 Black Rock Ave. Jurisdiction — Ten miles, and to include Plain ville, Berlin and Kensington. New Brunswick, N. J 204 Musicians' Protective Union. 849 City Local No. Pres. — Albert Lindenmann, 176 Commer- cial Ave. Sec. — James Haworth, 52 Codwise Ave. Jurisdiction — All territory west of Mon- mouth Junction; north, including Bound Brook; east to South Plainfield to Iselin; south to eastern part of Sayreville Township; also to include Somerville. Newburgh, N. Y 291 Musicians' Protective Association. Pres. — fra. R. Green, 803 South St. Sec. — Thomas J. Vecchio, 4 Bay View Ter. Jurisdiction — City of Newburgh and all territory in the Townships of Plattekill, Marlboro, Newburgh, New Windsor, Bloom- ing Grove, Cornwall, Highlands, Woodbury, Monroe, Nyack, all of Bear Mountain Inter- state Park, Tuxedo, and the Greenwood Lake region as follows: from one mile north of Greenwood Lake south to the Warwick town line and from a line one mile west of the western shore of Greenwood Lake easterly to the Tuxedo-Warwick town line. Newburyport, Mass 378 Musicians' Protective Union. Pres. — John Fullford, Beach Road, Salis- bury, Mass. Sec. — Everett D. Sirios, 51 Pleasant St. Jurisdiction — Newburyport, Salisbury, Sea- brook, Hampton, Amesbury, Rowley, Tops- field, Byfield and Ipswich. New Castle, Pa 27 Musical Union. Pres.— Victor L. Huff, 604 N. Liberty St. Sec. — B. J. Blondi, 809 S. Jefferson St. Jurisdiction — Ten miles, and to include Slippery Rock, Pa. New Haven, Conn 234 New Haven Federation of Musicians. Pres. — Otto C. Vogenitz, 32 Pearl St'. Sec. — Arthur J. Ehehalt, 270 Crown St. Jurisdictions-Includes Westville, Hamden, Highwood, Fair Haven, Orange, East Haven, West Haven, Morris Cove, Lighthouse Point, Savin Rock, Woodmont, Guilford, Madison and Clinton. New Haven, Conn. (Colored) 486 Musicians' Protective Union. Pres. — James Fletcher, 778 Orchard St. Sec— J. A. Moran, 729 Orchard St. Jurisdiction — Includes Westville, Hamden, Highwood Fair Haven, Orange, East Haven, West Haven, Morris Cove, Lighthouse Point, Savin Rock, Woodmont, Guilford, Madison and Clinton. New Kensington, Pa 630 New Kensington Musical Union. Pres. — Ralph Tocco, Freeport Road, Glass- mere, Pa. Sec. — Edmond Manganelli, 336 Ninth St. Jurisdiction — Five miles south to and in- cluding Cheswick; 12 miles north to and including Freeport; east and west within 10- mile radius. New London, Conn 285 Musicians' Protective Association. Pres. — J. Nicholas Danz, 3 3 Avery Court. City Local No. Sec. — Edmon S. Brown, 9 Crouch St. Jurisdiction — South, east and west, 10 miles; north to Richard's Grove. New London, Wis 300 Musicians' Protective Union. Pres. — Art Schmidt, 321 West Pine St. Sec. — Wm. Sohrweide, 218 Elm St., New London, Wis. Jurisdiction — Ten miles but not to in- trude on the jurisdiction of a local previously chartered. New Orleans, La 174 Musicians' Mutual Protective Union. Pres. — G. Pipitone, 123 North Cortez St. Sec. — R. L. Chabao, 1416 Bourbon St. Jurisdiction — Ten miles north, west and south, and east as far as and including Beloxi, Miss. New Orleans, La. (Colored) 496 Musicians' Protective Union. Pres. — George W. Augustine, 1026 St. Anthony St. Sec— S. Cates, Jr., 1128 North Prieur St. Jurisdiction — Ten miles. New Philadelphia-Canal Dover, Ohio. 404 Musicians' Protective Union. Pres. — Vincent J. Weber, General Deliv- ery, Dover, Ohio. Sec— Carl A. Wolfe, 522 West High Ave., New Philadelphia, Ohio. Jurisdiction — All of Tuscarawas County. Newport, R. 1 529 Musicians' Protective Union. Pres. — Andy Cappucilli, Sea View Hotel, Purgatory Road, Middletown, R. I. Sec. — Frank D. Curtin, 61 Prospect Hill St. Jurisdiction — Newport, Jamestown, Mid- dletown, Portsmouth, Narragansett Pier and Kingston. Newport News, Va 199 Peninsula Musical Association. Pres.— Roland Shockley, 103 3 25th St. Sec. — E. S. Harmon, 4611 Virginia Ave. Jurisdiction — Newport News and Glou- cester, Mathews, Elizabeth, York and War- wick Counties. New Rochelle, N. Y 420 Musicians' Protective Union. Pres. — Charles L. Samela, 59 St. John's Place. Sec. — Joseph Fried, 54 Church St. Jurisdiction — New Rochelle, Pelham, Pel- ham Manor and Larchmont, N. Y. Newton, Iowa 194 Musicians' Protective Union. Pres. — Don Bottenfield, R. F. D. No. 2. Sec — Emery Moore, 222 First St., North. Jurisdiction — Ten miles. New York City, N. Y 802 Associated Musicians of Greater New York. Pres. — Jacob Rosenberg, 1267 Sixth Ave. Sec. — William Feinberg, 1267 Sixth Ave. Jurisdiction — Greater New York. Niagara Falls, N. Y 106 Musicians' Asso. of Niagara Falls, N. Y. Pres.— Ernest Curto, 63 5 16th St. Sec. — Jos. Justiana, 632 20th St. 850 City Local No. Jurisdiction — Ten miles, including Youngs- town and Fort Niagara. Niagara Falls, Ont., Canada 298 Musicians' Protective Union. Pres. — L. Fortier, 5 60 Second St. Sec. — S. G. Cherrie, 1078 Willmott St. Jurisdiction — Ten miles, but not to in- trude on the jurisdiction of a local previously chartered. Norfolk, Va 125 Musicians' Protective Association. Pres. — Frank Lo Furno, 1904 DeBree Ave. Sec. — Sam Silberman, 314 West 17th St. Jurisdiction — Counties of Princess Anne, Norfolk, Nansemond, Isle of Wight, South- ampton, Sussex to the town of Waverly and territory in Surrey County east of a line drawn from "Waverly to Scotland. Norristown, Pa 341 Musicians' Protective Union. Pres. — Ervin D. Wetzel, 517 Noble St. Sec— W. B. Hildenbrand, 513 W. Marshall St. Jurisdiction — Ten miles. North Adams, Mass 96 Musicians' Protective Association. Pres. — John McKay, 12 Sperry Ave. Sec. — Byron G. Briggs, 140 Main St. Jurisdiction — North Adams, Adams, Wil- liamstown and Cheshire. Northampton, Mass 220 Musicians' Protective Union. Pres. — Arthur Fretz, Ridgewood Terrace. Sec. — Edward J. Tewhill, 278 Main St., Easthampton, Mass. Jurisdiction — Northampton, Amherst, Wil- liamsburg, Hadley, Hatfield, Easthampton, Westhampton, Cummington, West Cumming- ton, Chesterfield, Haydenville, Whately. North Platte, Neb 609 Musicians' Association. Pres.— W. H. Copeland, 914 W. 4th. Sec. — Edwin A. Weeks, 609 E. 2nd St. Jurisdiction — Ten miles. NTorwalk, Ohio 588 Musicians' Protective Union. Pres.— M. D. Close, R. F. D. No. 4. Sec. — H. S. Bowen, 301-2 Citizens Natl. Bank Bldg. Jurisdiction — Ten miles. Norwich, Conn 235 Musicians' Protective Union. Pres. — John Swahn, 318 Laurel Ave. Sec. — Frank S. Galligan, 122 Broadway. Jurisdiction — North, for 30 miles, takes in Jewett City, Plainfield, Mosup, Central Vil- lage, Wauregan, Danielson and Dayville; on the south, 10 miles, as far as Richard's Grove, takes in Montville and Waterford; on the east, 10 miles, includes Preston City and Voluntown; on the west; 10 miles, in- cludes Taftville, Occum, Versales and Baltic. Norwood, Mass 343 Musicians' Protective Union. Pres. — John F. Reynolds, 296 Railroad Ave. Sec. — M. A. McManus, 36 Everett Ave. City Local No. Jurisdiction — Norwood, Canton, Sharon, Foxboro, Wrentham, Walpole, Wistwood and Norfolk, Mass. Ocean City, Md 44 Musicians' Protective Union. Pres. — Sol. B. Cherry, 222 Camden Ave., Salisbury, Md. Sec— N. K. Smith, P. O. Box 166, Salis- bury, Md. Jurisdiction — Ten miles and to include Salisbury, Md. Oelwein, Iowa 483 Musicians' Protective Union. Pres. — Louis Molloy, 444 S. Frederick St. Sec. — Louis Molloy, 2J/2 E. Charles St. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Ogden, Utah 356 Musicians' Protective Union. Pres.— George W. Warner, 23 8 30th St. Sec — Harold E. Fleming, 25 5 26th St. Jurisdiction — Twenty miles, and to include Como Springs. Oil City, Pa 61 Musical Association. Pres. — Kenneth Watson, 20 5 Imperial St. Sec — A. Lawrence Ruby, 53 Halyday St. Jurisdiction — Twenty-five miles, including Stoneboro, Franklin, Polk, Sugar Creek and Titusville, but not to include Brandon and Utica, Pa. Oklahoma City, Okla 375 Musicians' Protective Union. Pres. — Emmett Anderson, 125 N. W. 6th St. Sec. — Evert M. Crismore, 125 N. W. 6th St. Jurisdiction — Twenty-five-mile radius from the Postomce in Oklahoma City, Okla., including Edmond and Norman. Olean, N. Y 115 Musicians' Protective Union. Pres. — Vincent Erickson, 537 N. 7th St. Sec. — Jas. R. Silvernail, 128 N. 1st St. Jurisdiction — Allegany, 3 miles; Hinsdale, 7 miles; Portville, 6 miles; Rock City, 7 miles, and Weston, 3 miles. Olympia, Wash 124 Musicians' Protective Union. Pres. — Arthur R. Kinney, Jr., 113 N. Pear St. Sec— Ray W. Walker, P. O. Box 1016. jurisdiction — Ten miles, but not to intrude on the jurisdiction of a local previously char- tered. Omaha, Neb 70 Musicians' Association. Pres. — Ernest Nordin,Sr.,Room 201 Mickel Bldg. Sec — P. J. Christman, Room 201 Mickel Bldg. Jurisdiction — Ten miles. Omaha, Neb. (Colored) 558 Musicians' Protective Association. Pres. — Wm. Lewis, 2927 N. 28th St. 851 City Local No. Sec. — fra. V. Countee, 2816 N. 26th St. Jurisdiction — Ten miles. Oneida, N. Y 258 Musicians' Protective Association. Pres.— Walter A. Ripley, 119 W. Walnut St. Sec. — Chas. J. Loeffler, 3 29 E. Railroad St. Jurisdiction — Ten miles from post office, except where it meets Rome on the east — six miles. Oneonta, N. Y 443 Musicians' Protective Association. Pres. — James McNeely, 15 Telford St. Sec. — James Keeton, Jr., 47 East St. Jxirisdiction — East to and including Coble- skill; north to and including Richfield Springs; west to and including Norwich; and south to and including Sidney, Walton, Arkville and Margaretville in Delaware County. Orlando, Fla 389 Musicians' Protective Association. Pres. — Chas. E. Limpus, 507 Richmond Ave. Sec. — Howard Kamper, 421 East Winter Park Ave. Jurisdiction — Ten miles. Oshkosh, Wis 46 Oshkosh Musicians' Association. Pres. — Harvey C. Holzer, 47 Winnebago St. Sec— Walter J. Smith, Sr., 13 School St. Jurisdiction — North and east, ten miles; south, nine miles; west, twenty miles. Oskaloosa, Iowa 271 Musicians' Protective Union. Pres. — Les Henley, "C" Ave., East. Sec. — Lyman Abbott, 1002 South 11th St. Jurisdiction — Ten miles, but not to intrude on the jurisdiction of a local previously char- tered. Ossining, N. Y 398 Musicians' Protective Union. Pres.— Geo. T. Wright, Bedford Hills, N. Y. Sec. — John J. O'Brien, 46 Elizabeth St., Ossining, N. Y. Jurisdiction — Ten miles. Oswego, N. Y 441 Musicians' Protective Union. Pres. — Pascal Goodness, 210 W. 4th St. Sec. — Jack L. Cahill, 59 East Utica St. Jurisdiction — Ten miles. Ottawa, Ont., Canada 180 Musicians' Protective Association. Pres. — H. Cossage, 39 Granville Ave. Sec. — Fred Muhlig, 47 Strathcona Ave. Jurisdiction — Twenty miles. Ottawa, 111 391 Musicians' Protective Union. Pres. — Dion Leix, 426 Third Ave. Sec. — T. J. O'Gorman, 817 E. Joliet St. Jurisdiction — East, 22 miles; north, 15 miles; west, 10 miles, not including Utica; south, 6 miles to and including McKinley Park. Ottumwa, Iowa 64 Musicians' Protective Association. City Local No. Pres. — Guy E. Rogers, 1001 W. 2nd St. Sec. — Iver Carlson, 3 39 N. McLean St. Jurisdiction — Wapello County. Owatonna, Minn 490 Musicians' Protective Union. Pres. — Sec. — Jurisdiction — Ten-mile radius, and to in- clude Z. C. B. J. Hall of Blooming Prairie, Underland's Barn near Ellendale and Ziner's Terrace at Bixby. Owosso, Mich 614 Musicians' Protective Union. Pres.— H. C. Little, 120 N. Washington St. Sec. — Chas. Jackson, 430 E. Comstock St. Jurisdiction — Ten miles. Paducah, Ky 200 Musicians' Protective Association. Pres. — Harry Ware, 3 04 S. Fourth St. Sec. — I. Donald Farrington, 521 Clay St. Jurisdiction — Twenty-five mile radius, in- cluding Mayfield'and Murray, Ky. Pana, 111 326 Musicians' Protective Association. Pres. — Wayne L. Hunter, Owaneco, 111. Sec. — Ernest Butterfield, South Locust St. Jurisdiction — Ten miles. Parkersburg, W. Va 259 Musicians' Mutual Protective Union. Pres. — Frank C. Treadway, 742 Quincey St. Sec. — D. E. Mercer, 2400 Vaughan Ave. Jurisdiction — Ten miles except on north — 12 miles to Williamstown and Marietta, Ohio. Parkersburg, W. Va. (Colored) 185 Progressive Musical Association. Pres.— Charles Reed, 914 12th St. Sec— D. A. Butler, 1615^4 Beaver St. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Parsons, Kansas 250 Musicians' Protective Union. Pres. — R. H Galvin, 3 00 North 3 0th St. Sec— Cliff D. Miller, P. O. Box 472. Jurisdiction — Ten miles. Paterson, N. J 248 Musicians Mutual Protective and Benev- olent Union. Pres. — Harry Bloom, 511 Central Ave., Carlstadt, N. J. Sec. — E. A. Del Prete, 77 Prospect St. Jurisdiction — All of Passaic County, and easterly including Bergen County to the Hackensack River up to and including West- wood on the north and Lyndhurst on the south and that part of Morris County to include Butler, Lincoln Park and Towaco. Peekskill, N. Y 290 Musicians' Protective Union. Pres. — Samuel Korn, R. F. D. No. 3, Montgomery, N. Y. Sec. — John J. O'Brien, 46 Elizabeth St., Ossining, N. Y. Jurisdiction — Peekskill, Garrison, Oscawana 852 City Local No. Lake, Mohegan, Shuburks, Yorktown and Yorktown Heigh cs. Pekin, 111 301 Musicians' Protective Union. Pres. — James Clayberg, Prince St. Sec. — J. Edward Miller, Charlotte St. Jurisdiction — Twenty miles east, west and south, including Mackinaw and Delavan, but not to intrude upon the jurisdiction of Local 26, Peoria, 111., on the north. Peoria, 111 26 Peoria Federation of Musicians. Pres. — fm, F. Groover, 600 Fourth Ave. Sec. — J. D. Edie, 809 S. Jefferson St. Jurisdiction — Ten miles. Perth Amboy, N. J 373 Musicians' Protective Union. Pres. — Geo. C. Ruddy, 71 Rose St., Me- tuchen, N. J. Sec. — L. F. Horner, 486 Laurie St. Jurisdiction — Section of Middlesex County, northeastern part of boundary county line, South Amboy to South Plainfield, Carteret to Iselin on the east, southeast to Seabright. Branch No. 1, Woodbridge, N. J. Sec. — Carl R. Nier, Box 203, Avenel, N. J. Peru, Ind 478 Musicians' Protective Union. Pres. — Kenneth Anness, 412 W. 3rd St. Sec— Chas. Hubley, 483 W. 3rd St. Jurisdiction — Ten-mile radius, but not to intrude upon the jurisdiction of a local pre- viously chartered. Peterborough, Ont., Canada 191 Musicians' Protective Union. Pres. — Chas. Thirnbeck, 164 Charlotte St. Sec. — Mrs. E. M. Foster, 5 85 Peterson St. Jurisdiction — Ten miles. Philadelphia, Pa 77 Musicians' Protective Association. Pres. — Americo A. Tomei, 120 N. 18th St. Sec. — A. Rex Riccardi, 120 N. 18th St. Jurisdiction — Ten miles on the east, em- bracing Camden and extending to Medford Lakes, N. J.; south, to Chester; north, to Bristol and half way to West Chester on the west and the summer resorts of Wildwood, Avalon, Sea Isle City, Beach Haven and Cor- sons Inlet, N. J. Philadelphia, Pa. (Colored) 274 Musicians' Protective Union. Pres. — George W. Hyder, 2048 Morris St. Sec. — Frank Fairfax, 716 South 19th St. jurisdiction — Ten miles. Phoenix, Ariz 586 Musicians' Protective Union. Pres. — Chas. J. Besse, 1426 E. Culver. Sec. — John B. Quick, 3 3 E. Monroe St. Jurisdiction — Ten miles, and to include Mesa, Ariz. Phoenixville, Pa 475 Musicians' Protective Association. Pres. — Jos. N. Smith, 45 3 St. Marys St. Sec— L. B. Urner, 221 First Ave. Jurisdiction — Phoenixville only. Norm- town south, Pottstown north two miles, nothing east and west. City Local No. Piqua, Ohio 576 Musicians' Protective Union. Pres. — G. Francis Etter, 901 Elm St. Sec. — Robert B. Reck, 1506 Broadway. Jurisdiction — Ten miles, and to include Tippecanoe City, Ohio. Pittsburg, Kansas 452 Musicians' Protective Union. Pres. — John E. Scaler, 3 02*4 W. Rose St. Sec. — Espartero Mannoni, 207 W. 18th St. Jurisdiction — All of Crawford and Chero- kee counties and all that part of Missouri, six miles east of Crawford County not in the jurisdiction of any other local. Pittsburgh, Pa 60 Musical Society. Pres. — Clair E. Meeder, 810 Penn Ave. Sec. — Chas. A. Graffelder, 810 Penn Ave. Jurisdiction — Entire County of Allegheny. Pittsburgh, Pa. (Colored) 471 Musicians' Protective Union. Pres. — Frederick C. Gould, 504 Beaver Ave., Sewickley, Pa. Sec. — Stanis S. Melendez, 740 8 Susquehanna St., Homewood Station. Ju risdiction — Allegheny County. Pittsfield, Mass 109 Musicians' Protective Union. Pres. — William Dehey, 17 Cliff Ave. Sec. — John V. Vaccaro, 19 Park St. Jurisdiction — North, ten miles; east, as far as and including Washington, Mass.; south, as far as and including Canaan, Conn.; west, as far as and including Brainard, N. Y. Plainfield, N. J 746 Musicians' Protective Union. Pres. — Andrew G. Carpenter, 61 Manning Ave., North Plainfield, N. J. Sec. — Louis F. Clauss, 209 Leland Ave. Jurisdiction — City of Plainfield alone in Union County and a ten-mile radius other- wise, to include South Plainfield, Lincoln and Dunellen, but not to intrude on the juris- diction of a local previously chartered. Plymouth, Mass 281 Musicians' Protective Union. Pres. — Albert A. Saunders, 21 Chilton St. Sec. Alfred A. Volta, 2 Suosso Lane. Jurisdiction — Ten-mile radius; including North Plymouth, Kingston, Island Creek, Duxbury, Marshfield, Pembroke, Bryantville, Plympton, Halifax, Darby and Carver. Pocatello, Idaho 295 Musicians' Protective Union. Pres— W. M. Martin, R. F. D. No. 1. Sec. — Hugh Ivey. 507 N. Garfield Ave. Jurisdiction — Ten miles. Pontiac, 111 759 Musicians' Protective Union. Pres.— C. H. De Frees, 1710 S. Mill St. Sec. — A. J. Barron, 414 S. Vermillion St. Jurisdiction — Ten miles. Pontiac, Mich 784 Musicians' Protective Union. Pres. — Wixom Marsh, 3 8 James St. Sec— C. H. Wiegand, 212 Chandler St. Jurisdiction — Fifteen miles but not to in- 853 City Local No. trude on the jurisdictions of a local previ- ously chartered. Port Angeles, Wash 395 Musicians' Protective Union. Pres.— Neil S. Thomas, 129 E. Front St. Sec. — Clarence Patten, 129 E. Front St. Jurisdiction — Ten-mile radius north and south, thirty miles east to include Port Townsend and sixty miles west, to include Neah Bay. Port Arthur, Texas 615 Musicians' Protective Union. Pres. — Ed. Marchman, 2210 Thomas Blvd. Sec. — B. A. Williams, 3 319 Proctor St. Jurisdiction — Ten miles, and also Port Neches, Sabine, Sabine Pass and Nederland. Port Chester, N. Y 275 Musicians' Protective Association. Pres. — John Ravese, 54 Perry Ave. Sec. — Arthur Lush, 125 Wilkins Ave. Jurisdiction — Port Chester, Rye, Harrison, Mamaroneck and East Port Chester, N. Y., and Glenville, Conn. Port Huron, Mich 33 Musicians' Union. Pres. — John Bissett, 1925 Stone St. Sec— W. J. Dart, 525 Quay St. Jurisdiction — All of St. Clair County and a strip of Sanilae County ten miles wide ad- joining St. Clair County. Port Jervis, N. Y 667 Musicians' Protective Union. Pres. — James V. Latham, 8 Schultz St. Sec— Jos. Delakoff, 2 Willard St. Jurisdiction — City of Port Jervis and all territory in the Townships of Deer Park, Greenville and Minisink, and all territory to the west of these townships within 10 miles of Port Jervis. Portland, Maine 364 Musicians' Protective Union. Pres.— Chas. E. Hicks, 249 Middle St. Sec— Wendell W. Doherty, 249 Middle St. Jurisdiction — Cumberland County, com- prising Portland, South Portland, Westbrook, Yarmouth, Freeport, Brunswick (Bowdoin College), Peaks Island and Sabago Lake vicinity. Portland, Oregon 99 Musicians' Mutual Association. Pres. — Herman Renin, 821 S. W. 4th Ave. Sec. — L. D. Staats, 821 S. W. 4th Ave. Jurisdiction — Twenty miles. Portsmouth, N. H 376 Musicians' Protective Union. Pres. — Chauncey B. Hoyt, 47 Market St. Sec— Fred Windle, Jr., P. O. Box 804. Jurisdiction — Portsmouth and sixteen-mile radius, and to include Rochester, N. H, and as far as Alton Bay. Portsmouth, Ohio 482 Musicians' Protective Union. Pres. — Chapman Utley, 791 Grimes. Sec. — Geo. F. Hartman, 1627 Offenere St. Jurisdiction — Scioto County. City Local No. Pottstown, Pa 211 Musicians' Protective Association. Pres. — Geo. A. Lightcapp, Jr., 921 Queen St. Sec. — Geo. M. Diemer, 427 Walnut St. Jurisdiction — Ten miles; north, includes Boyertown; east, Royersford and Spring City; south, to, but not including Birdsboro. Pottsville, Pa 515 Musical Society. Pres. — Robert W. Spider, Pottsville and River Sts., Cressona, Pa. Sec. — James E. Jenkins, 518 Laurel St. Jurisdiction — Ten miles. Poughkeepsie, N. Y 238 Musicians' Protective Association. Pres.— Geo. B. Wood, Jr., 2 Gray St. Sec— F. E. Botsford, 11 E. Cedar St. Jurisdiction — All of Dutchess County (ex- cept jurisdiction of Local 5 59, Beacon, N. Y.), including Salisbury, Lakeville and Sharon, Conn. Princeton, 111. 431 Musicians' Protective Union. Pres. — Paul Russell, South Church St. Sec. — Ernest Snell, 130 No. Church St. Jurisdiction — Ten miles. Princeton, Ind 351 Musicians' Protective Union. Pres. — Lonnie Meriwether, 1015 Cherry St., Mt. Carmel, 111. Sec. — E. Leo Brooks, 712 West Broadway St., Princeton, Ind. Jurisdiction — Ten-mile radius, but not to intrude upon the jurisdiction of a local pre- viously chartered. Princeton, N. J 366 Musicians' Protective Union. Pres. — Raymond H. Britton, R. D. No. 2. Sec— Fred N. Cox, R. D. No. 2. Jtirisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Providence, R. 1 198 Musicians' Protective Union. Pres. — Vincent Castronovo, 123 Sutton St. Sec. — Ambrose W. Carroll, 620 Caesar Misch Bldg. Jurisdiction — Ten-mile radius, including Pawtucket, Central Falls, Lonsdale, Berkeley, Ashton, Valley Falls, Saylesville, Cumberland, Centredale, Greystone, Cranston, Auburn, Warwick, West Warwick, East Providence, North Providence, Oakland Beach, Rocky Point, Crescent Park, East Greenwich, Appo- naug, and North Scituate. Pueblo, Colo 69 Musicians' Protective Union. Pres. — J. D. Byrne, 1508 Lake Ave. Sec— Jack Balfe, 206 N. Main St. Jurisdiction — Twenty-five miles north; sixty-five miles east, including La Junta, and fifty miles west and south. Punxsutawney, Pa 624 Musicians' Protective Union. Pres. — James Adams, 518 Gramus Ave. Sec. — Jay B. Miller, 306 Rockland Ave. 854 City Local No. Jurisdiction — Twenty-two miles north, east and west, and ten miles south. Quakertown, Pa 569 Musicians' Protective Union, Pres. — W. C. Kuschel, 313 Juniper St. Sec. — Allen L. Grant, 51 Main St. Jurisdiction — West, 12 miles; south, 12 miles; east, 10 miles; north, 6 miles, includ- ing East Greenville, Red Hill, Sunneytown, Perkasie, Lansdale, Trumbauersville and Coopersburg. Quebec, P. Q., Canada 119 Musicians' Protective Union. Pres. — L. Crepault, 64 Maisonneuve. Sec. — Claud Richardson, 11 Burton. Jurisdiction — Ten-mile radius and to in- clude Latuque, Chicoutimi, Murray Bay, Rivi- ere Du Loup and Montmagny. Quincy, 111 265 Musicians' Protective Union. Pres. — F. W. Maier, 2015 Ohio St. Sec. — Frank A. Malambri, 612 Hampshire. Jurisdiction — Fourteen miles north, east and west, and ten miles in a southerly direc- tion. Racine, Wis 42 Musicians' Union. Pres. — Erwin Sorenson, 1117 Augusta St. Sec. — W. Clayton Dow, 1254 Arthur Ave. Jurisdiction — All of Racine County. Raleigh, N. C 500 Musicians' Protective Union. Pres. — Mrs. Lillian Wallace, c/o Meri- deth College. Sec. — W. F. Moody, State Treasurer's office. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Reading, Pa 135 Musicians" Protective Association. Pres. — F. L. Diefenderfer, 60 5 N. Fifth St. Sec. — Edw. A. Gicker, 195 0 Perkiomen Ave. Jurisdiction — To the west and northwest, 14 miles including Womelsdorf, Bernville and all South Mountain summer resorts; to the north, 18 miles including Mohrsville, Shoe- makersville and Hamburg; to the northeast, 20 miles including Topton and Kutztown; to the southeast, all territory between and in- cluding Birdsboro; otherwise to the east and south ten miles. Red Bluff, Calif 322 Musicians' Protective Union. Pres. — Glenn Perrine, 9 50 Lincoln St. Sec— Robert E. Prindle, 206 Main St. Jurisdiction — All of Tehama County which is not now in the jurisdiction of a local pre- viously chartered, and to include the Town of Cottonwood and the city of Redding (both in Shasta County). Regina, Sask., Canada 446 Musicians' Mutual Protective Union. Pres. — Leo Donahue, 110 Kings Hotel. Sec. — H. Rosson, 28 59 Robinson St. Jurisdiction — Twenty miles, and to include Regina Beach and Katepwe Beach. City Local No. Reinerton, Pa 401 Musicians' Protective Union. Pres. — Francis Rickenbach, Tower City, Pa. Sec. — Harvey D. Hand, Box 81, Muir, Pa. Jurisdiction — Ten miles. Reno, Nevada 368 Musicians' Protective Union. Pres. — Harry S. Upson, Colonial Apts. Sec. — Paula Day, Box 208. Jurisdiction — Ten miles. Renton-Auburn, Wash 360 Musicians' Protective Union. Pres.— Jobie White, 202 Wells St., Renton, Wash. Sec— J. M. Petsche, 214 Wells St., Ren- ton, Wash. Jurisdiction — Ten-mile radius of Renton and Auburn, and to include High Point, Preston, Fall City, Snoqualmie, North Bend, Lake Wilderness, Hobart, Pine Lake and Beaver Lake. Rexburg, Idaho 371 Musicians' Protective Union. Pres. — George Gibson, 57 South Center St. Sec. — Jay M. Anderson, 407 West Main. Jurisdiction — Ten miles but not to intrude on the jurisdiction of a local previously chartered. Rhinelander, Wis 489 Musicians' Protective Association. Pres.— Sec— Jurisdiction — Twenty-five-mile radius, in- cluding Crandon, but not to include any part of Langlade County. Richmond, Calif 424 Musicians' Protective Union. Pres. — Jack Sennitt, 259 4th St. Sec. — Gay G. Vargas, P. O. Box 1007. Jurisdiction — Contra Costa County, except that part included in the jurisdiction of Local 3 67, Vallejo, Calif. Richmond, Ind 388 Musicians' Protective Union. Pres.— D. E. Warfel, 734 S. 10th St. Sec. — Carl E. Shaffer, 621 S. "J" St. Jurisdiction — Ten miles. Richmond, Va 123 Musical Protective Association. Pres. — Frank P. Cowardin, 125 N. 8th St. Sec— Carl N. Wallnau, 203 W. Grace St. Jurisdiction* — Counties of Henrico, Chester- field, Prince George and Dinwiddie, and also West Point, Petersburg, Farmville, Basic City. Richmond, Va. (Colored) 38 Musicians' Protective Union, Pres. — Roy F. Johnson, 1007 Oak St. Sec. — Lee Roy Wyche, 506 N. 4th St. Jurisdiction — Counties of Henrico, Chester- field, Prince George and Dinwiddie, and also West Point, Petersburg, Farmville and Basic City. Roanoke, Va 165 Musicians' Protective Union. 855 City Local No. Pres.— D. G. Windley, 102 Third St. Sec— W. E. Powell, Vinton, Va. Jurisdiction — Ten-mile radius, but not to intrude on the jurisdiction of a local pre- viously chartered. Rochester, Minn 437 Musicians' Protective Union. Pres. — Lee Gustine, 924 Second St., West. Sec. — Charles Gleason, 1029 9th Ave., S.E. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a Local previously chartered. Rochester, N. Y 66 Musicians' Protective Association. Pres. — Leonard Campbell, 81 Clinton Ave., N. Sec. — Harry Waterhouse, 81 Clinton Ave., N. Jurisdiction — Ten-mile radius; westward, shore of Lake Ontario, including Manitou Beach, Churchville Park and the Barn at Leroy; eastward, including Nine Mile Point; southwest, Conesus Lake and one-half mile bordering lake. Rockford, 111 240 Musical Union. Pres. — Ray Mann, 709 Cherry St. Sec— A. H. Tubbs, 514 West State St. Jurisdiction — Ten miles north, south and west, and 1 5 miles east, taking in Belvidere. Rock Springs, Wyoming 470 Musicians' Protective Union. Pres. — Fred E. Vehar, 413 Soulsby Ave. Sec. — R. N. Carlson, Rex Hotel. Jurisdiction — Fifteen miles to Green River on the west; ten miles to Reliance on the east; fifteen miles to Superior on the west, and ten miles to Kent's Ranch on the south. Rome, N. Y 313 Musicians' Protective Association. Pres. — Bert F. O'Dell, 518 Beecham St. Sec. — E. C. Kime, 1 1 1 N. Washington St. Jurisdiction — Ten miles. Sacramento, Calif 12 Musicians' Protective Union. Pres. — Jack Alderson, 3 540 Folsom Blvd. Sec— E. R. Drake, 813 ^ Jay St. Jurisdiction — A radius of 25 miles and all of Sacramento County. Saginaw, Mich 57 Musicians' Protective Association. Pres. — R. C. Weber, 1022 Lapeer Ave. Sec— Carl M. Hinte, 2316 Benjamin St. Jurisdiction — Ten miles, and to include the Golden Glow Dance Hall. St. Catharines, Ont., Canada 299 Musicians' Protective Union. Pres.— C. Baer, 39 5 St. Paul St. Sec. — Jos. C. Phelan, 24 Welland Ave. Jurisdiction — St. Catharines. Merittan, Thorold, Allanburgh, Niagara-on-the-Lake, Jordon, Port Dalhousie. St. Cloud, Minn 536 Musicians' Protective Union. Pres. — Sylvan Huss, 15 30 7th Ave., S. E. Sec. — Dan B. Freedman, 502 7th Ave., S. Jurisdiction — Ten miles. City Local No. St. John, N. B., Canada 728 Musicians' Protective Union. Pres. — A. E. Jones, 203 Charlotte St. Sec— B. N. Goldstein, 79 Summer St. Jurisdiction — Twenty-five miles. St. Joseph, Mo 50 Musicians' Association. Pres. — J. M. Bova, 704 N. 10th St. Sec. — H. A. Rensch, 404 Empire Trust Bldg. Jurisdiction — Ten miles, and including St. Joseph, Savannah and Amazonia, Mo., and Elwood and Wathena, Kan. St. Louis, Mo 2 Musicians' Mutual Benefit Association. Pres. — Samuel P. Meyers, 3 53 5 Pine St. Sec. — Clarence E. Maurer, 3 5 3 5 Pine St. Jurisdiction — Fifteen miles. (Subsidiary Local) Pres. — Eligah W. Shaw, 3912 Finney Ave. Sec. — Winston Walker, 3912 Finney Ave. Jurisdiction — Fifteen miles. St. Paul, Minn 30 Musicians' Protective Union. Pres. — E. W. Winter, 1376 Summit Ave. Sec — Edward Ringius, 436 Wabasha St. Jurisdiction — City of St. Paul, including Inver Grove, Fort Snelling, Merriam Park, Como Park, Wildwood, White Bear, St. Paul Park, Tanner Lake, Snail Lake, Long Lake and Lake Josephine, State Fair Grounds and Lake Owasso; also South St. Paul, North St. Paul and Mendota. St. Petersburg, Florida 427 Musicians' Protective Union. Pres. — J. Warren Alexander, 329 2nd Ave., South. Sec. — A. B. Cintura, 1231 Fourth St., South. Jurisdiction — All of Pinellas County, in- cluding all Gulf Beaches in Pinellas County south of Clearwater Beach, but not to include that portion now in the jurisdiction of Local 729, Clearwater, Fla. St. Thomas, Ont., Canada 633 Federation of Musicians. Pres. — Alex. J. Demcie, Columbia Apts., Talbot St. Sec. — Milton Axford, 66 Mitchell St. Jurisdiction — Elgin County, entire. Salem, Ohio 222 Musicians' Protective Association. Pres. — D. Quinn, 417 East Pershing Ave. Sec— John W. Hundertmarck, 424 West State St. Jurisdiction — North, one-half way to Youngstown, 10 miles; west, one-half way to Alliance, 7 miles; south, 10 miles, including Lisbon; east, 10 miles, including Leetoria and Columbiana, Ohio. Salem, Oregon 315 Musicians' Mutual Protective Association. Pres. — Alvin Thomas, c/o Kruger's Gro- cery Store. Sec. — L. W. DuBois, Masonic Bldg. Jurisdiction — Ten-mile radius, and to in- clude Corvallis and Cottage Grove, Ore. 856 City Local No. Salida, Colo 227 Musicians' Protective Association. Pres. — Walter B. Snell, 23 3 Teller St. Sec. — J. M. Manful, 109 F St. Jurisdiction — Ten miles, including Poncha Springs, Wellsville. Salina, Kansas 207 Musicians' Protective Union. Pres. — Ralph Summers, United Life Bldg. Sec. — P. M. Richardson, United Life Bldg. Jurisdiction — Twenty miles, and to include Abilene, Kansas. Salinas, Calif 616 Musicians' Protective Union. Pres. — Errol Burkhart, 27 Lincoln Ave. Sec. — Ken Ahrenkiel, P. O. Box 616. Jurisdiction — All of Monterey County. Salt Lake City, Utah 104 Federated Musicians. Pres. — Guy W. Heric, 5 3 Redondo Ave. Sec. — James Foley, AAl/2 South Main St. Jurisdiction — All of Salt Lake County and that portion of Davis County as far north as Lagoon. San Antonio, Texas 23 Musicians' Society. Pres. — John H. Anderson, 2422 W. Travis St. Sec. — R. S. Atchison, 126 North St. Jurisdiction — Fifty miles. San Bernardino, Cal 167 Orange Belt Musicians' Association. Pres. — R. L. Adams, 807 N. Gibbs St., Pomona, Calif. Sec. — Allan D. O'Hara, Labor Temple. Jurisdiction- — Five miles, to include Red- lands on the east and Pomono on the west and all of Riverside County. San Diego, Calif. 325 Musicians' Protective Association. Pres. — Fred A. Groves, 3 654 Orange Ave. Sec. — Wm. J. Meader, 341 Bank of Amer- ica Bldg. Jurisdiction — All of San Diego County. Sandusky, Ohio 272 Musicians' Protective Union. Pres. — Paul Alexander, 113 Perry. Sec. — James W. Seavers, 1 1 9 Perry St. Jurisdiction — Ten miles, but not to intrude on the jurisdiction of a local previously char- tered. San Francisco, Calif 6 Musicians' Union. Pres. — Walter A. Weber, 23 0 Jones St. Sec. — Eddie B. Love, 23 0 Jones St. Jurisdiction — Includes San Francisco, Oak- land, Alameda, Berkeley, Fruitvale, Melrose, Mill Valley, Elmhurst, San Rafael, San Anselmo and Palo Alto, Calif. Branch No. 1, Oakland, Calif. Sec. — Albert Morris, 634 14th St. Jurisdiction — Oakland, Fruitvale, Melrose, Elmhurst, Alameda, Berkeley, Albany, Emery- ville and Piedmont. San Jose, Cal 153 Musicians' Protective Union. City Local No. Pres.— W. T. Munjar, 919 Riverside Ave. Sec. — A. H. Kuhn, 114 E. Santa Clara St. Jurisdiction — Entire Santa Clara County. San Leandro, Calif 510 Musicians' Protective Union. Pres. — M. C. Medeiros, 83 3 3 Ney Ave., Oakland, Calif. Sec. — Jos. P. Rose, Room 11, Thomas Bldg. Jurisdiction — Ten miles, and to include Hayward, Decoto, Niles, Centerville, Irving- ton, Newark, Alverado, San Lorenzo, Liver- more, Pleasanton and Sunol. San Luis Obispo, Calif 305 Musicians' Protective Union. Pres.— W. W. Sutherland, 710 Ida. Sec— Andre Freitas, P. O. Box 615. Jurisdiction — All of San Luis Obispo County and Santa Barbara County to a point 3 0 miles south of the northern Santa Barbara County line, and extending the full width of the county. Santa Ana, Calif 687 Musicians' Musical Protective Association of Orange County. Pres. — George C. Furtsch, 131 N. Lyon St. Sec. — Milton R. Foster, 309 N. Broadway. Jurisdiction — All of Orange County except the jurisdiction of Long Beach. Santa Barbara, Calif 308 Musicians' Mutual Protective Association. Pres.— Harold Bacon, 110 W. Mason St. Sec— Robert Foxen, 1023 Olive St. Jurisdiction — Santa Barbara County, ex- cept that territory which is in the jurisdic- tion of Local 30 5, San Luis Obispo, Calif., and to include Ventura, Oxnard and Santa Paula in Ventura County. Santa Cruz, Calif 346 Musicians' Protective Union. Pres. — Chas. W. Tain tor, 32 Cedar St. Sec. — A. Guenter, 110 S. Branciforte Ave. Jurisdiction — Ten miles. Santa Rosa, Calif 292 Musicians' Mutual Protective Union. Pres. — C. W. Dont, 660 Maple St. Sec. — J. Nick De Meo, Exchange Bank Bldg. Jurisdiction — Ten miles. Saratoga Springs, N. Y 506 Musicians' Protective Association. Pres.— Harold J. Cusson, 26 W. Circular St. Sec. — Charles E. Morris, 45 8 Broadway. Jurisdiction — Ten miles, to include Sara- toga Springs, Ballston Spa, Saratoga Lake, West Milton, Charlton, Rocky City Falls, Galway, Luzerne, Grangerville, Gansevoort, Wilton, Mt. MacGregor, Greenfield, Corinth and Palmer Falls, all in New York State. Sarnia, Ont., Canada 628 Musicians' Protective Union. Pres. — George Wilson, 143 Cromwell St. Sec— John H. Collum, 138 S. College Ave. Jurisdiction — Ten miles. Saskatoon, Sask., Canada 553 Saskatoon Musicians' Association. Pres. — P. Horridge, 709 Lansdowne Ave. 857 City Local No. Sec— E. M. Knapp, 816 15 th St. Jurisdiction — Fifty miles, and to include Manitou Beach, Watrous. Sault Ste. Marie, Canada 276 Musicians' Protective Union. Pres. — H. L. Sergeant, 1068 Queen St., East Sec— H. Hoodless, 929 Wellington St. Jurisdiction — Ten miles. Sault Ste. Marie, Mich 593 Musicians' Mutual Protective Union. Pres.— Frank G. Oster, 118 Ridge St. Sec. — Ira Stonehouse, 421 E. Spruce St. Jurisdiction — Sault Ste. Marie, Mich. Savannah, Ga 447 The Savannah Federation of Musicians. Pres.— Sec— O. H. McClellen, 814 E. 31st St. Jurisdiction — Twenty-five-mile radius of the city of Savannah, and to include the city of Brunswick, Ga., Sea Island Beach and St. Simon's Island. Sayre, Pa 645 Musicians' Association. Pres.— E. M. Alliger, 206 Maple St. Sec. — Clarence Vought, William St., Wav- erly, N. Y. Jurisdiction — Ten miles, including Athens, Pa., and Waverly, N. Y. Schenectady, N. Y 85 Musical Union. Pres. — Earl Shear, 2314 Broadway. Sec— Sid De Feo, 221 Elm St. Jurisdiction — Ten miles; includes Burnt Hills, Ballston Lake; Scotia, Rotterdam, Pat- tersonville, Village of Niskayuna, Rexford, Alplaus, Carmen, Karner and Mariaville. Scranton, Pa 120 Musicians' Protective Association. Pres. — Allan Lawrence, 311 Adams Ave. Sec — J. T. Harris, 313 Adams Ave." Jurisdiction — Scranton, Taylor, Old Forge, Minouka, Moosic, Avoca, Duryea, Moscow, Olyphant, Throop, Peckville, Jessup, Clarks Summit, Dalton, Factoryville, Delmore and Elmhurst, all in ten miles east to Pittston; west to Archibald; north to Dalton; south to Mt. Pocono. Seattle, Wash 76 Musicians' Association. Pres.— O. R. McLain, 1927% Fifth Ave. Sec— J. J. Curley, 1927 /2 Fifth Ave. Jurisdiction — Twenty miles, including Bremerton, Port Orchard and Charleston. Seattle, Wash. (Colored) 493 Musicians' Protective Union. Pres.— Gerald Wells, 214 20th, North. Sec. — Mrs. Marion Borders, 1611 Wash- ington St. Jurisdiction — Twenty miles, including Bre- merton, Port Orchard and Charleston. Sedalia, Mo 22 Musicians' Protective Union. Pres.— Leo E. Eickhoflf, 1618 S. Park St. Sec — A. G. Ferguson, 210 W. Seventh St. Jurisdiction — Ten miles. Shamokin, Pa 456 Musicians' Protective Union. City Local No. Pres. — Raymond I. Keim, 124 N. Rock St. Sec— A. J. Dick, Apt. 2, 37 S. Sixth St. Jurisdiction — Ten-mile jurisdiction and in- cluding Knoble's Grove. Sharon, Pa 187 Musicians' Protective Association. Pres.— Wm. J. Cave, 173 Flowers Ave. Sec. — L. G. Daniels, 577 Lafayette St. Jurisdiction — Sharon, Sharpsville, Farrell, Wheatland, Middlesex, and ten miles in each direction, but not to intrude upon the juris- diction of a Local previously chartered. Sheboygan, Wis 95 Musicians' Association. Pres. — Harvey Glaeser, 818 Jefferson Ave. Sec — William Haack, 1226 Georgia Ave. Jurisdiction — All of Sheboygan County, that part of Ozaukee County lying in a twenty-mile radius of Sheboygan, and that part of Manitowoc County that lies within a fifteen-mile radius of Sheboygan, including Cedar Lake. Sheridan, Wyoming 348 Musicians' Protective Union. Pres. — Joe Rulli, 805 Illinois St. Sec— Mark Hay ward, P. O. Box 293. Jurisdiction — All of Sheridan and Johnson Counties. Shreveport, La 116 Musicians' Protective Union. Pres.— Ernest Hatley, Y. M. C. A. Sec— P. W. Lee, P. O. Box 507. Jurisdiction — Fifteen miles. Sidney, Ohio 801 Sidney Musicians' Association. Pres. — Herman H. Hadley, Ohio Bldg. Sec. — Franklin J. Schaefer, 719 Broadway. Jurisdiction — Ten miles and to include Minster and New Bremen. Sioux City, Iowa 254 Musicians' Protective Union. Pres.— Darrell Sheffield, 408 Sixth St. Sec. — H. W. Henderson, 108 War Eagle Bldg. Jurisdiction — Ten miles. Sioux City, Iowa (Colored) 743 Musicians' Protective Association. Pres.— Robt. Fite, 719 W. 6th St. Sec. — Fred Hanson Baker, 716 Myrtle St. Jurisdiction — Ten miles. Sioux Falls, S. D 114 Musicians' Protective Union. Pres. — A. K. Bailey, 708 N. Summitt Ave. Sec. — Burton S. Rogers, 62 5 S. Phillips Ave. Jurisdiction — Ten miles. South Bend, Ind 278 Musicians' Protective Union. Pres. — Dillon Patterson, 604 Sherland Bldg. Sec. — Oliver H. Payne, 604 Sherland Bldg. Jurisdiction — North to and including Bar- ron Lake, Mich.; east and south, ten miles; and west, to and including Hudson Lake. South Norwalk, Conn 52 South Norwalk Musicians' Protective Assn. Pres. — Frank B. Field, 45 Lincoln Ave. Sec. — Wm. R. Fiedler, 63 Stuart Ave., Norwalk, Conn. 858 City Local No. Jurisdiction — Township of Norwalk, "West- port, New Canaan and Wilton. Spencer, Iowa 405 Musicians' Protective Union. Pres. — Moe Goyette, East 11th St. Sec. — Carl Westenberger, Arnolds Park, la. Jurisdiction — Twenty miles. Spokane, Wash 105 Musicians' Association. Pres. — Dudley Wilson, Ridpath Hotel. Sec— R. L. McMullen, West 522 1/2 Sprague Ave. Jurisdiction — Ten miles, and to include Liberty Lake, Newman Lake and Medical Lake. Springfield, 111 19 Musicians' Association. Pres. — Frank E. Leeder, 841 S. Glenwood Ave. Sec— L. Kent Kyes, Rochester, 111. Jurisdiction — Ten miles. Springfield, 111. (Colored) 675 Musicians' Protective Union. Pres.— J. C. Douglas, 1126 E. Adams St. Sec. — Geo. Hasten, 1606 Cummins Ave. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Springfield, Mass 171 Hampden County Musicians' Association. Pres. — Cyril J. La Francis, 1252 Main St. Sec. — E. H. Lyman, 1694 Main St., Room 340, Massoit Bldg. Jurisdiction — Includes Springfield, Chicopee (except that portion included in the juris- diction of Local 144 of Holyoke), Long- meadow, East Longmeadow, Hampden, Wii- braham, Monson, South Monson, Wales, In- dian Orchard, Ludlow, Palmer, Three Rivers, Thorndike, Bondsville, Forest Lake, Ware, Brimfield, Agawam, West Springfield, Mit- teneague, Feeding Hills (all in Massachusetts) and.Thompsonville, Hazardville, Somers and Suffield (in Connecticut). (Subsidiary Local) Pres. — Clarence Clinton, 178 Walnut St. Sec— Alvin Miller, 105 Tenth St. Jurisdiction — Same as Local 171. Springfield, Mo 150 Association of Musicians. Pres. — Fred Davey, 1223 N. Campbell St. Sec. — E. F. Lloyd, c/o Commercial Club. Jurisdiction — Ten miles. Springfield, Ohio 160 Musicians' Protective Association. Pres. — C. W. Wilson, 822 Kenton St. Sec — A. G. Deam, 706 West Pleasant St. Jurisdiction — Ten miles, and to include Urbana, New Carlisle, Medway, Enon, Yellow Springs, Pitchin, South Vienna. Stamford, Conn 626 Stamford Musicians' Protective Asso. Pres. — Charles Haggerty, 1 Bedford Park. Sec. — Martin Gordon, 102 Crystal St. Jurisdiction — Stamford, Greenwich, Island Beach, Darien, Bedford Village, Pound Ridge. City Local No. Sterling, 111 329 Musicians' Protective Union. Pres. — Clifford Carpenter, 604 E. 3rd St. Sec. — R. B. Hull, 610 First Ave. Jurisdiction — Sterling and Rock Falls. Steubenville, Ohio 223 Musicians' Protective Union. Pres.— Paul Campbell, 3 20 Ross St. Sec. — Geo. F. Wilson, Room 4, Orr Bldg. Jurisdiction — 10-mile radius, to include the towns of Weirton, Wellsburg, Follansbee, Mingo Junction, Richmond, Wintersville, Bethany, Peach Bottom, Brilliant, Buffalo Park and Toronto. (Subsidiary Local) Pres. — John Murray, 60 8 Garrett Ave. Sec — Wilber Williams, 510 Ross St. Jurisdiction — Ten-mile radius (same as Local 223). Stevens Point, Wis 213 Musicians' Protective Union. Pres.— Ray Jacobs, 111 Third St. Sec. — Ray Copeland, 515 Jefferson St. Jurisdiction — Ten miles, but not to intrude on the jurisdiction of a local previously chartered. Stockton, Cal 189 Stockton Musicians' Association. Pres. — Grattan Guerin, 1214 E. Church St. Sec— Elbert Bidwell, 518 E. 4th St. Jurisdiction — All of San Joaquin County; Calaveras County 3 3 miles east of the county line; Tuolumne County 3 3 miles east of the county line; including the towns of Angels Camp, San Andreas, Sonora, Jamestown and Tuolumne. Stratford, Ont., Canada 418 Musicians' Protective Union. Pres. — D. Plummer, Bridges St. Sec— Chas. A. Bird, 21 Market Place. Jurisdiction — Fifteen miles and to include Mitchell, St. Marys, Milverton and Shakes- peare. Streator, 111 131 Musicians' Protective Union. Pres. — Fred Price, 402 East Kent St. Sec. — Clarence Zahnow, 212 N. Park St. Jurisdiction — Ten miles. Sunbury, Pa 605 Sunbury Federation of Musicians. Pres.— W. C. Fulmer, 45 6 King St., North- umberland, Pa. Sec — I. W. Rothenberg, 51 N. Sixth St. Jurisdiction — Ten miles, and including Sunbury, Northumberland, Selinsgrove, Lew- isburg, Milton, West Milton, Watsontown, Freeburg, Middleburg, Freemont, Beavcrtown and Beaver Springs. Superior, Wis 260 Musicians' Protective Union. Pres. — Harry Gradin, 1708 Susquehanna Ave. Sec. — James Smith, 1111 Tower Ave. Jurisdiction — A 40-mile radius within the St.ue of Wisconsin. Superior, Wyoming 370 Musicians' Protective Union. 859 City Local No. Pres. — Sam Dexter, Superior, Wyo. Sec. — Sol Williams, Box 23. Jurisdiction — Ten miles. Syracuse, N. Y 78 Musicians* Protective Association. Pres. — Carl L. Bly, 261 W. Borden Ave. Sec. — Geo. F. Wilson, 216 Dillaye Bldg. Jurisdiction — Includes Syracuse, East Syra- cuse, Minoa, Manlius, Fayetteville, Edwards Falls, North Syracuse, Cicero, South Bay, Boysens Bay, Bewerton and all resorts on Onondaga Lake, Solvay, Camillus, Marcellus, Nedrow and Three Rivers. Tacoma, Wash 117 Musicians' Mutual Protective Union. Pres. — George S. Johnson, 316 S. "K" St. Sec— Jos. E. Rausch, P. O. Box 528. Jurisdiction — Ten miles. Tampa, Florida 721 Musicians' Association. Pres. — R. Glenn Kay, 5 07 Morgan St. Sec. — James S. Dodds, Jr., 507 Morgan St. Jurisdiction — Radius of 50 miles, includ- ing Lakeland, Bradenton and Sarasota, but not to include St. Petersburg, Clearwater and their jurisdictions. Taunton, Mass 231 Musicians' Protective Union. Pres.— Wm. F. Lott, 10 Freind St. Sec. — Louis H. Pero, 50 Tremont St. Jtirisdiction — Taunton, Lakeville, Freetown, Rehobeth, Norton, Raynham and Attleboro, Berkeley. Taylorville, 111 798 Musicians' Protective Union. Pres. — Joe Layzelle, 620 E. Oak St. Sec. — Amos Pinker ton, 206/2 E. Main Cross St. Jurisdiction — Ten miles. Terre Haute, Ind 25 Musicians' Association. Pres. — Herman A. Diekhoff, 515 N. 14th St. Sec. — Paul D. Johnson, 1508 S. 11th St. Jurisdiction — All of Vigo County, and in- cluding Brazil, Greencastle and Clinton, Ind. Thomaston, Conn 438 Musicians' Protective Association. Pres. — Lester Pratt, Plymouth Hill. Sec. — Walter C. Dickinson, 3 3 N. Main. Jurisdiction — Thomaston, Plymouth, Har- wington and Morris. Toledo, Ohio 15 Musical Protective and Benevolent Assn. Pres. — John C. Hahn, 193 6 Linwood Ave. Sec. — Hal Carr., 419 Gardner Bldg. Jurisdiction — Fifteen miles, including Ross- ford, Maumee, Perrysburg, Waterville, Toledo Beach, West Toledo, Point Place, Inverness and Country Clubs, Luna Pier and Woodville Gardens, Lassalle, Vollmers, Forest, Hickory, Willow Beach and Parkers Parks, and inter- mediate points. Toledo, Ohio (Colored) 286 Musicians' Protective Union. Pres. — Norman Jones, 5 56 Lucas St. City Local No. Sec. — Velmer Mason, 906 Washington St. Jurisdiction — Ten miles. Tonawanda, N. Y 209 Musicians' Protective Association. Pres. — Charles Browning, 470 Fletcher St. Sec. — Louis Jerge, 142 Adam St. Jurisdiction — Tonawanda and North Tona- wanda, N. Y. Tonopah, Nevada 426 Musicians' Protective Union. Pres. — Paul McGuire, P. O. Box 23 5. Sec. — Raymond F. Robb, P. O. Box 778. Jurisdiction — Ten miles. Topeka, Kansas 36 Musical Association. Pres. — Otto L. Rahn, 207 Kendall Ave. Sec— V. L. Knapp, 1116 Taylor. Jurisdiction — Fifteen miles. Toronto, Ont., Canada 149 Musicians' Protective Association. Pres. — Walter M. Murdoch, 42 Coady Ave. Sec. — Arthur Dowell, Room 402, Metro- politan Bldg. Jtirisdiction — Toronto easterly to Oshawa; direct north from Oshawa, through Fenelon Falls, Lake of Bays to Mattawa, and westerly to Port Credit; northwest to Brampton, through to Alliston, Stayner, Wasaga Beach, Midland, Parry Sound, to Sturgeon Falls, and all intervening territory, including Lake Sim- coe and Muskoka Lakes, with the exception of territory included in the Huntsville jurisdic- tion. Torrington, Conn 514 Musicians' Protective Association. Pres. — Joseph Mancini, 50 Bird St. Sec. — A. Hugret, 177 Workman Ave. Jurisdiction — Torrington, Litchfield, Win- sted, Goshen and Bantam. Trenton, 111 175 Musicians' Protective Union. Pres.— William Weber. Sec— W. R. Weber. Jurisdiction — Ten miles. Trenton, N. J 62 Trenton Musical Association. Pres.— John E. Curry, Jr., 703 W. State St. Sec. — Alvah R. Cook, 620 Lafayette Ave. Jurisdiction — Trenton, N. J., with ten- mile radius, and extended territory, taking Hightstown (14 miles), Lambertville (16 miles), New Hope (15 miles); within radius of ten miles there are Morrisville, Bristol, Newton, Yardley, Tullytown, Pa.; Borden- town, Lawrenceville, Hamilton Square and Allentown, N. J., and a few smaller villages. Troy, N. Y 13 Troy Musical Union. Pres. — Ralph W. Eyclesheimer, 507 Grand St. Sec. — Ernest A. Martin, 886 Fourth Ave. Jurisdiction — Ten miles which includes Troy, Greater Troy, Cohoes, Waterford, Water vliet, Green Island, Menands Cemetery, West Sand Lake and Sand Lake. Tucson, Ariz 771 Musicians' Protective Union. 860 City Local No. Pres.— Walter Alwin, 548 E. 3rd St. Sec. — Ernie Lewis, 267 S. Stone Ave. Jurisdiction — Thirty-eight miles in each direction, north, south, east and west, includ- ing Circle Z, Flying V, Oracle and Kinsley Ranches. Tulsa, Okla 94 Musicians' Protective Union. Pres. — Lee Roy Duffy, 3 502 East 12th Pi. Sec. — Grafton J. Fox, 911 S. Ellwood Ave. Jurisdiction — Thirty miles; including Bris- tow, Barnsdall, Haskell, Hominy, Cushing, Drumright, Oilton, Pawhuska and Shamrock. Tuscaloosa, Ala 435 The Tuscaloosa Musicians' Protective Asso. Pres. — Wesley R. Smith, 713 11th St. Temp. Sec. — Francis Story. Jurisdiction — Ten-mile radius, but not to intrude on the jurisdiction of a local previ- ously chartered. Tyrone, Pa 660 Musical Society. Pres. — John Dworsak, 1214 Hamilton Ave. Sec. — E. Gregg Plummer, Farmers and Merchants Bank Bldg. Jurisdiction — City of Tyrone and Tri- angle and Alfaretta Parks. Uniontown, Pa 596 Uniontown Musical Society. Pres. — George Silver, 115 Boyd St. Sec— fm. S. Mason, 106 E. Main St. Jurisdiction — Ten miles, and to include LaBelle, Isabella, Brownsville, and Point Marion, Pa. Uniontown, Pa. (Colored) 455 Musicians' Protective Association. Pres. — Sanford Thomas, 3 2 Feathers Ave. Sec. — Theodore Cooper, 20 Feathers Ave. Jurisdiction — Ten miles, and to include LaBelle, Isabella, Brownsville and Point Marion, Pa. University, Miss 197 Musicians' Protective Union. Pres. — E. Francis Yerby, University Ave. Sec. — A. G. Bowen, University, Miss. Jurisdiction — Ten miles. Utica, N. Y 51 Musicians' Protective Union. Pres. — Stanley D. Jones, 1125 Brinckerhoff Ave. Sec— O. C. Bergner, 1501 Kemble St. Jurisdiction — West to and including Oris- kany, east to Frankfort, north 3 0 miles to and including Boonville, and south 3 0 miles to and including Hamilton. Vallejo, Calif 367 Musicians' Protective Union. Pres.— W. Stross, 5 37 York St. Sec. — Alfred J. Rose, P. O. Box 26 5. Jurisdiction — Ten-mile radius, includes Martinez, Port Costa, Crockett, Valona, Shelby, Rodeo and Pinole in Contra Costa County. Valparaiso, Ind 732 Musicians' Protective Union. Pres.— Chas. Parker, Jr., 104 Erie St. City Local No. Sec — Don L. Richards, 154 Garfield Ave. Jurisdiction — Ten miles. Vancouver, B. C, Canada 145 Musicians' Mutual Protective Union. Pres. — J. Bowyer, 2704 Fourth Ave., East. Sec — Edw. A. Jamieson, 732 Seymour St. Jurisdiction — Greater Vancouver, Fraser Valley, Amo Nanaimo on Vancouver Island. Vandergrift, Pa 476 The Vandergrift Musical Society. Pres. — C. C. Borland, Vandergrift, Pa. Sec. — Leo Allera, 600 Pitt St., Leechburg, Pa. Jurisdiction — North ten miles; east to In- diana County line; south, ten miles to include Saltsburg; west, ten miles, but not to in- trude upon the jurisdiction of a local pre- viously chartered. Vicksburg, Miss 261 Musicians' Mutual Protective Association. Pres. — H. P. Grant, Baum St. Sec. — A. L. Setaro, 1219 Magnolia St. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Victoria, B. C, Canada 247 Musicians Mutual Protective Union. Pres.— S. G. Peele, 1210 McKenzie St. Sec. — F. V. Homan, 602 Broughton St. Jurisdiction — All of Victoria Island south of and including the town of Duncan. Vincennes, Ind 764 Musicians' Protective Union. Pres. — Jos. F. Ertel, 407 Main St. Sec— H. W. May, 1670 Washington Ave. Jurisdiction — Ten miles. Vineland, N. J 595 Musicians' Protective Union. Pres. — fm. Middleton, 89 Lincoln St., Bridgeton, N. J. Sec. — Enrico Serra, Chestnut and West Aves. Jurisdiction — North to and including Salem and Shiloh, east and south, 10 miles, and west, 20 miles, including Port Norris and Pittman. Virden, 111 354 Musicians' Protective Union. Pres. — Fred Bradley, 43 2 N. Church St. Sec— Wm. F. Haines, 43 2 W. Green St. Jurisdiction — Ten miles, and to include \\ averly. Virginia, Minn 459 Musicians' Protective Association. Pres. — Lloyd Krietzer, 823 N. 11th St. Sec. — John Bayuk, 52 5 Jackson St., Eve- leth, Minn. jurisdiction — Virginia, 5 miles west, 40 miles east, 40 miles north and 2 5 miles south, but not to intrude upon the jurisdic- tion of a local previously chartered. Visalia, Calif 805 Musicians' Protective Union. Pres. — Geo. DeBolt, 223 South "D" St., Tulare, Calif. Sec — Dick Coats, 412 East Mineral King Ave. 861 City Local No. Jurisdiction — Tulare County, including Ward's Park on Kings River. Waco, Texas 306 Musicians' Protective Union. Pres. — F. F. Tolan, 2615 Colcord Ave. Sec— L. N. Griffin, Route 2, Box 4. Jurisdiction — Ten miles. Walden, N. Y 522 Musicians' Protective Association. Pres. — Elmer Conklin, 52 Ulster Ave. Sec. — Harry A. Oates, 39 Pleasant Ave. Jurisdiction — Walden, Walkill, Gardiner, Pine Bush, Montgomery and 10 miles in each direction. Wallace, Idaho 636 Musicians' Protective Union. Pres. — Dillon Inskip. Sec. — Jack B. Gregory, 814 Residence St. Jurisdiction — Twenty miles, including Burke, Mullan, Wardner, Gem, Black Bear and Kellogg, Idaho. Walnut, 111 92 Musicians' Protective Union. Pres.— W. W. Shafflet, General Delivery. Sec. — Marvin Stone, c/o Blue Front Gro- cery Store. Jurisdiction — Ten miles, but not to intrude on the jurisdiction of a local previously char- tered. Warren, Ohio 118 Musicians' Protective Union. Pres.— T. F. Murphy, 719 Porter St. Sec— P. J. Dillon, 437 Ohio Ave., N. W. Jurisdiction — North to and including Kinsman, 5 miles east and including Niles, south and west, 10 miles. Warsaw, Ind 25* Musicians' Protective Union. Pres. — J. E. Calvert. Sec— Karl Weick, 112 S. Scott. Jurisdiction — Ten miles. Washington, D. C 161 Musicians' Protective Union. Pres.— A. C. Hay den, 1011 B St., S. E. Sec— John E.Birdsell, 1105 16th St.,N.W. Jurisdiction — Ten miles; includes Laurel and Rockville, Md.; Mt. Vernon and Great Falls, Va.; Cabin John and Chesapeake Beach, Md.; Alexandria, Va. and Prince George, Montgomery and Calvert Counties, Md. Washington, D. C. (Colored) 710 Musicians' Protective Association. Pres.— Wm. H. Bailey, 1739 "U" St., N.W. Sec— G. F. Robinson, 2025 13th St., N.W. Jurisdiction — Ten miles. Washington, 111 647 Musicians' Protective Union. Pres.— W. O. Decker. Sec— W. S. Kimmell. Jurisdiction — Ten miles. Washington, Pa 277 Musicians' Protective Union. Pres.— Chas. Duvall, 646 1/2 E. Maiden St. Sec— Ethel B. Barr, 93 South Main St. Jurisdiction — Ten-mile radius extending north to Allison Road and including Meadow- lands and the Washington Country Club. City Local No. Waterbury, Conn 186 Musicians' Protective Association. Pres.— Chas. B. Durbin, Platts Mills, F.F.D. Sec. — E. S. Beardslee, Box 36, Thomaston, Conn. Jurisdiction — Ten miles. Waterloo, Iowa 334 Waterloo Federation of Musicians. Pres. — Harry Stewart, 324/2 W. 4th St. Sec. — Court Hussey, 222 Franklin St. Jurisdiction — Ten miles. Waterloo, Ont., Canada 544 Musical Society. Pres.— John A. Stellar, 23 John St., W. Sec— F. C. Moogk, 48 Erb St., East. Jurisdiction — Waterloo. Watertown, N. Y 734 Musicians' Association. Pres. — Thurston Lewis, 310 S. Massey St. Sec— Patsey N. Brindesi, 114 William St. Jurisdiction — Ten miles. Watertown, Wis 469 Watertown Musicians' Association. Pres. — Matt Borth, 426 Church St. Sec. — Clarence Meitner, 1310 Ruth St. Jurisdiction — Ten-mile radius, but not to intrude upon the jurisdiction of a local pre- viously chartered. Wateska, 111 93 Musicians' Protective Union. Pres. — Ray E. Bossart, Buckley, 111. Sec. — Lester McShanog, 114 West Ash St. Jurisdiction — North one-half way to Kan- kakee jurisdiction; east one-half way to Lafayette jurisdiction; south one-half way to Danville jurisdiction; west one-half way to Pontiac jurisdiction, including Martinton and Ashkum. Watsonville, Calif 711 Musicians' Protective Union. Pres.— A. T. Jansen, 261 Main St. Sec— J. G. Hastie, 9 E. Third St. Jurisdiction — Ten miles, provided same does not intrude upon the jurisdiction of a local previously chartered. Waukegan, 111 284 Waukegan Federation of Musicians. Pres. — Percy Snow, Milwaukee Ave., Lib- ertyville, 111. Sec— G. W. Pritchard, 1125 North Ave. Jurisdiction — North to Wisconsin state line; east to Lake Michigan; south to north boundary line of Highland Park, 111., west to Lake County line. Waukesha, Wis 193 Musicians' Association. Pres. — Edw. Ackerknecht, 346 Wilson Ave. Sec— Wm. L. Beierle, Route 2, Eagle, Wis. Jurisdiction — Twenty-five miles. Wausau, Wis 480 Musicians' Protective Union. Pres. — Seth Damon, 407 1/2 First St. Sec— E. W. Gamble, 522 1/2 Scott St. Jurisdiction — Ten miles, including Popu- lar Tree, Rib River Ballroom and Vogel's Eau Claire Dells, and to include Trianon Gardens and Mayflower Lake Pavilion. 862 City Local No. Webster City, Iowa 152 Musicians' Protective Union. Pres. — H. F. Carpenter, Iowa Falls, Iowa. Sec. — D. A. Beightol, Hamilton County Bank Bldg. Jurisdiction — Ten miles west of Webster City to points twenty miles north, ten miles south and forty-five miles east, including Eagle Grove, Clarion, Hampton, Iowa Falls, Alden, Ackley, Eldora and Wellsburg. Wellston, Ohio 221 Musicians' Protective Union. Pres. — Carlton Brooks, Wellston, Ohio. Sec. — H. D. McKinnis, Wellston, Ohio. Jurisdiction — Ten miles but not to intrude on the jurisdiction of a local previously chartered. Wenatchee, Wash 233 Musicians' Protective Union. Pres. — Manley Honts, 3 39 Malaga St. Sec. — Hugh M. Thompson, Apt. B, 710 Monroe St. Jurisdiction — Ten miles. Wenona, 111 598 Musicians' Protective Union. Pres.— E. O. Barker. Sec. — C. J. Brown. Jurisdiction — Ten-mile radius. West Chester, Pa 613 Musical Association. Pres. — Jesse F. Potts, 139 Magnolia St., Kennett Square, Pa. Sec— P. W. Ford, 218 East Gay St. Jurisdiction — West, 10 miles; north, 4 miles; south, 14 miles; east, 10 miles. Westfield, Mass 91 Musicians' Protective Union. Pres. — Joseph Kratochvil, 20 Gross St. Sec. — Chas. D. Hagan, 44 Montgomery St. Jurisdiction — North, to and including Southampton; west, Granville to and includ- ing Chester, Mass.; south, to and including Congomond Lakes; east, five miles, dividing the distances with Springfield. West Frankfort, 111 410 Musicians' Protective Union. Pres. — C. Neuhaus, 708 W. St. Louis St. Sec. — Walter Syfert, 704 E. St. Louis St. Jurisdiction — Ten miles. West Palm Beach, Florida 806 Pres. — Chas. Van Wormer, 316 Comeau Bldg. Sec. — Wm. Boston, 316 Comeau Bldg. Jurisdiction — North to include Fort Pierce (60 miles); ten miles east; 50 miles west, including Belle Glade, South Bay and Clewiston, and south to Boca Ratona city limits. Westville, 111 631 Musicians' Protective Union. Pres.— Wm. Rippon, S. State St. Sec— Louis J. Koefke, 126 Wis. Ave. Jurisdiction — Ten-mile radius, provided same does not intrude upon the jurisdiction of a local previously chartered. Wheeling, W. Va 142 Wheeling Musical Society. City Local No. Pres. — Nicolas von Berg, 412 S. Front St. Sec. — H. N. Kellinger, 511 Richland Ave. Jurisdiction — Ten miles, north, east and south, and fifteen miles west; includes Wheel- ing, Warwood, Triadelphia, Benwood, Mc- Mechen and Glendale, W. Va.; Rayland, Mar- tin's Ferry, Bridgeport, Lansing, Blaine, Bar- ton, Bellaire, Klee, Neffs, Shadyside, St. Clairsville, Ohio and the Belmont Club. White Plains, N. Y 473 Musicians' Protective Union. Pres. — Raymond J. Schafer, Box 175, Val- halla, N. Y. Sec. — Theodore Goldman, Room 9, 11 Wil- liam St. Jurisdiction — Ten miles including Harts- dale, Scarsdale, Elmsford, Silver Lake, Val- halla, and Armonk; bound on the south by Tarrytown Road east of Putnam Tracks to Knollwood Road — then bound on the south by Hartsdale Avenue to junction of Central Avenue — bound on the north, east of Put- nam Tracks to the Circle at the intersection of Saw Mill River and Bronx River Parkway. Wichita, Kansas 297 Wichita Musicians' Union. Pres. — Duff E. Middleton, 611 S. Chau- tauqua. Sec. — Leo H. Kopplin, 200 Kaufman Bldg. Jurisdiction — Ten miles. Wichita Falls, Texas 549 Musicians' Protective Union. Pres.— Chas. Cook, 1508 Austin St. Sec— W. H. Courcier, 905 Holliday St. Jurisdiction — Ten miles. Wilkes-Barre, Pa l4Q Musicians' Protective Union. Pres.— Frank Magalsky, corner First and Nesbit Sts., Larksville, Pa. Sec-<;has. E. Tite, 52 Carlisle St. Jurisdiction— Pittston, West Pittston Ex- eter Plainsville, p]ains, Parsons> {^^ Mills, Kingston, Dorranceton, Luzerne Ed wardsville, Larksville, Plymouth, Nanticoke, West Nanticoke, Ashley, Sugar Notch, Har- vey s Lake, Dallas, Trucksville, Fern Brook, Glen Summit, Fair View, Laurel Run, Bear Creek, San Souci Park, Valley View Park, Inkerman, Georgetown. Williamsport, Pa Musicians' Protective Union. Pres.— Elmer L. Diehl, 679 Fifth Ave Sec— C. C. Crafts, 813 Hepburn St. Jurisdictions-Twenty miles. Willimantic, Conn Musicians' Protective Union. Pres.— L. Gerry, Main St. Sec— L. J. Haggerty, Maple Ave. Jurisdiction — Willimantic, South Wind- ham, Colchester, Coventry, Mansfield, North Windham, Windham, Engleville, Lebanon and Warrenville, Conn. Wilmington, Del ^ Musicians' Protective Union. Pres. — James A. LeFevrc, 410 W. 36th St Sec— Henry G. Draine, McDaniel Heights Route No. 2. 761 403 863 City Local No. Jurisdiction — State of Delaware and to in- clude the Longwood estate of Pierre S. Du Pont, Chester County, Pa., and the Green Lantern Inn in Maryland near Newark, Del. Wilmington, N. C 619 Musicians' Protective Union. Pres. — C. W. Morgan, Brunswick Hotel. Sec— C. W. Hollowbush, R. F. D. No. 1, Box 160. Jurisdiction — Wrightsville, Carolina and Wilmington Beaches — 10, 15 and 18 miles, respectively. Windsor, Ont., Canada 566 Musicians' Union. Pres. — T. Crowley, 327 Askin Blvd. Sec. — S. Grose, 687 Partington Ave. Jurisdiction — East, 22^ miles; west to Amherstbury, including Bois Blanc Island; south to Leamington, and north midway to Detroit River. Winnipeg, Mani., Canada 190 Musicians' Mutual Protective Union. Pres. — Edward Taylor, 486 Home St. Sec. — D. Swailes, 843 Somerset Bldg. Jurisdiction — North to Hudson Bay, south to International Boundary, west 28 miles, being half way to Portage La Prairie, Mani.; east 200 miles, being half way to Fort Wil- liam and Port Arthur, Ont., and west to and including Brandon, Mani. Winona, Minn 453 Musicians' Protective Association. Pres. — Leonard Gonyea, 66 W. 10th St. Sec — Dave Hamilton, Park Hotel. Jurisdiction — Ten-mile radius, but not to intrude upon the jurisdiction of a local pre- viously chartered. Wisconsin Rapids, Wis 610 Central Wisconsin Musicians' Asso. Pres.— Emil Beck, 931 Baker St. Sec— M. O. Lipke, 240 12th Ave., No. Jurisdiction — All of Wood County, in- cluding the city of Marshfield; Rozellville and the County Ballroom in Marathon County. Woonsocket, R. 1 262 Musicians' Protective Union. Pres. — Eugene E. Roy, 6 Main St. Sec — Peter F. Mullen, 509 N. Main St. Jurisdiction — Woonsocket, Manville, Al- bion, North Smithfield, Smithfield, Burrville and Gloucester, R. I., and Blackstone, Mill- ville, Uxbridge and Lake Pearl, Mass. Wooster, Ohio 273 Musicians' Protective Union. Pres.— Geo. Bahl, 323 N. Walnut St. Sec— Clifford Ruble, 242 South Bever St. Jurisdiction — Ten miles. Worcester, Mass 143 Musicians' Protective Association. Pres. — John F. McGrath, Bryn Mawr Ave., Auburn, Mass. Sec. — L. X. Fontaine, 418 Main St. Jurisdiction — Petersham, Hubbardston, Sterling, Princeton, West Boylston, Holden, Rutland, Barre, Dana, Hardwick, Oakham, Paxton, New Braintree, West Brookfield, City Local No. North Brookfield, Brookfield, Warren, Spen- cer, Leicester, Auburn, Millbury, Grafton, Shrewsbury, Sutton, Northbridge, Oxford, Charlton, Sturbridge, Dudley, Douglas and Worcester, Mass., and the towns of South- bridge, Webster, Woodstock, and City of Putnam, Conn. Yakima, Wash 442 Musicians' Protective Association. Pres. — L. Miller, 1103 Swan Ave. Sec. — Leon E. Rouleau, Natl. Bank of Com. Jurisdiction — Ten-mile radius. Yankton, South Dakota 255 Musicians' Protective Union. Pres.— Fred C. Fejfar, Utica, S. D. Sec— H. M. Tinkham, 914 Mulberry St. Jurisdiction — A radius of thirty miles, in- cluding Tabor, Scotland, Volin and Gayville, S. D. Yonkers, N. Y 402 Musicians' Protective Union. Pres. — Henry E. Woods, 331 Hawthorne Ave. Sec— Albert A. Walsh, 205 Roberts Ave. Jurisdiction — Yonkers to north line of Irvington, to north line of Tarrytown Road, east of Putnam Tracks to junction of Knoll- wood Road — then bound on the east by Hartsdale Avenue to junction of Central Avenue and then by Central Avenue to Arsley Road — then bound on east by Bronx River south to the New York City line; including Dobbs Ferry, Irvington, Hastings and Greenville. York, Pa 472 Musicians' Protective Union. Pres. — Lawrence P. Gingerich, 819 E. Philadelphia St. Sec. — John B. Feiser, 43 North Rock- burn St. Jurisdiction — Ten-mile radius, including Spring Grove, Pa., and Green Cove Inn on the Lincoln Highway West. Youngstown, Ohio 86 Musicians' Protective Union. Pres. — Harry M. Dunspaugh, 1233 Elm St. Sec. — Benj. J. Seaman, 2824 Hillman St. Jurisdiction — Ten miles, including Yankee Lake and Craig Beach Park, but not to in- clude Niles (five miles given to Local No. 118 of Warren, Ohio). Youngstown, Ohio (Colored) 242 Musicians' Protective Union. Pres. — Floyd Burke, 8 North Forrest Ave. Sec. — Charles S. Exum, 5 37 North Ave. Jurisdiction — Ten miles. Zanesville, Ohio 54 Musicians' Protective Association. Pres.— R. F. Cullis, 129 Forest Ave. Sec. — Louis C. Roberts, 743 Monroe St. Jurisdiction — Half way between Zanesville and Coshocton, north; Roseville, south; Cam- bridge, east; Newark, west. ASSOCIATE CHARTER Akron, Ohio 1 American Federation of Music Teachers. Pres. Sec. 864 The LITERARY SIDE Newspapers Magazines Radio Trade Publications Radio Editors Your Radio Library 1937 in Headlines History of Radio 865 SERVICES for the RADIO INDUSTRY • SURVEYS What newspaper radio editors think of press departments; press agents ... A study of children's programs on the air . . . these are but two of the informative surveys which appeared in The Billboard recently. Others will follow. FUTURE LIST A complete compilation of the important holidays and special events published in The Billboard every month ... an invaluable aid in program planning. RADIO REVIEWS Honest, unbiased and accurate. Written by men who know radio. INTERPRETIVE NEWS Not alone what is happening in Radio, but the news behind the news! That's the additional treatment The Billboard gives the developments in the radio industry. • SUPPLEMENTARY NEWS Radio is show business and for a thorough understanding of trends and occurrences in radio, the radio showman must know what is happening in other branches of the business. The Billboard is the only trade paper that gives thorough, honest and straightforward coverage of all the happenings in all branches of the show business. Appearing in Bill Board 44th Publication Year Editorial Offices— 1564 BROADWAY, NEW YORK, N. Y. ELIAS E. SUGARMAN, A. C. HARTMANN, Editors JERRY FRANKEN, Radio Editor CHICAGO ST. LOUIS LONDON, ENGLAND PHILADELPHIA SYDNEY, AUSTRALIA Publication Office: 25 Opera Place, Cincinnati, Ohio 866 PUBLIC A TIONS covering the field of radio Trade — Fan — Foreign — General ADVERTISING AGE WEEKLY. 100 East Ohio St., Chicago, 111. Phone, Delaware 1337. Publisher, G. D. Crain, Jr.; Managing- Editor, Harry E. Shubart; Editor, Irwin Robinson. BRANCH OFFICE: 330 W. 42nd St., New York, N. Y.; Irwin Robinson, East- ern Editor; Kenneth C. Crain, Manager. Treats radio strictly from the merchan- dising viewpoint; prints details of net- works and talent used, but does not use material dealing With show-business phases of radio; also regularly prints statistical material on broadcasting, such as volume of time sales for major net- works, and money spent on air by lead- ing national advertisers. ADVERTISING & SELLING MONTHLY. 9 E. 38th St., New York, N. Y. Phone, CAledonia 5-9770. Publisher, J.H.Moore; Editor, F. C. Kendall; Man- aging Editor, James S. Tyler; Chicago Correspondent, Harry Hoole; Los Ange- les -Correspondent, Ned Brydone-Jack; Advertising Manager, Noel Breault. BRANCH OFFICES: 1370 Peoples Gas Bldg., Chicago, 111., Harry Hoole, West- ern Adv. Mgr.; 319 St. James Bldg., Jacksonville, Fla., V. J. Obenauer, Rep- resentative; 714 West 10th St., Los An- geles, Calif., Ned Brydone-Jack, Rep- resentative. Limited largely to interpre- tation of major trends in the operation of radio advertising from point of view of network, agency, and sponsor. Major personnel changes and network time sales are reported periodically. Em- phasis in all coverage of radio activity is on pictorial elements involved. AIR LAW REVIEW QUARTERLY. 100 Washington Sq., E., New York, N. Y. Phone, SPring 7-2000. Publisher, Board of Air Law Review of New York University; Editor, Prof. Ali- son Reppy. Contains articles of tech- nical interest on aviation and radio law: current comment on present-day prob- lems of air law; notes and comment on important recent decisions and legisla- tion; bibliographical section covering check-list and index of articles on air law in legal periodicals. ALL-WAVE RADIO MONTHLY. 16 E. 43rd St., New York, N. Y. Phone, MUrray Hill 2-8761. Pub- lisher, Manson Publications Corp.; Edi- tor, M. L. Muhleman; Chicago Corre- spondent, C. Stimpson; Business Man- ager, E. W. Lederman; Advertising Manager, Sanford L. Cahn. BRANCH OFFICE: 608 So. Dearborn St., Chicago, 111.; Charles O. Stimpson, Mid-Western Advertising Representative. Is a tech- nical radio magazine catering to the in- terests of the advanced listener, the radio amateur and embryo radio ama- teur, the short wave listener, experi- menter and set constructor. It is the official organ of the Radio Signal Survey Lea,gue, an international body devoted to the improvement of radio reception and transmission throughout the world. BELL LABORATORIES RECORD MONTHLY. 463 West St., New York, N. Y. Phone, CHelsea 3-1000. Editor, P. B. Findley. Confines itself to the work and developments of Bell Telephone Laboratories. This publication is de- signed to strike a median level between the popular stories of the radio maga- zines and the technical presentations of the professional journals. BELL SYSTEM TECHNICAL JOURNAL QUARTERLY. 195 Broadway, New York, N. Y. Phone, EXchange 3-9800. Publisher, American Telephone & Tele- graph Co. Scientific discussions of de- velopments in radio-telephony and broadcasting facilities. 867 Pllllllllllllilllllllllllllllllllllllllll! Offers Unique Advantages To The RADIO iiiiiiiiiiiiiiiiniiiiiim iiiiiiniMiiiiiiiiiiiiiiiimimiiiimi Listener Vroacieastei* Advertiser ■^OR FIVE cents a week, or to subscribers for only $1.50 a year, the Listener gets programs of his favorite stations, a week in advance, a page to a day, by the quarter hour. Also the news of radio, with plenty of new pictures of radio personalities, powerful cartoons and clever caricatures. ■^ROM Maine to Miami — and in other sections as well — The Microphone family of radio stations operates with special edi- tions under an unique arrangement for mutual benefit. ^WMrlE Advertiser is assured of a full seven days constant service from every member of the radio listening family. WF YOU'RE a LISTENER, a BROADCASTER, or an ADVERTISER and you don't know all about The Microphone — that's easily remedied. Simply write us, asking for a sample copy, about our special station editions, or for a rate card. Address: The MICROPHONE Thirty Four Court Square, Boston, Massachusetts lillilllllllllllllllllllllllllllilllllillllllll BELL TELEPHONE QUARTERLY QUARTERLY. 195 Broadway, New York, N. Y. Phone, EXchange 3-9800. Publisher, American Telephone & Tele- graph Co. Popular discussions of de- velopments in radio-telephony and broadc? sting facilities. THE BILLBOARD WEEKLY. 25 Opera Place, Cincin- nati, Ohio. Phone, Main 5306. Pub- lisher, R. S. Littleford; Editors, Elias E. Sugarman and A. C. Hartman; Radio Editor, Jerry Franken; N. Y. Corre- spondent, has New York staff; Chicago Correspondent, has Chicago staff; Los Angeles Correspondent, David Arlen; Business Manager, E. W. Evans; Adver- tising Manager, C. J. Latscha. BRANCH OFFICES: 32 Randolph St., Chicago, 111., Nat S. Green, Manager; 1564 Broadway, New York, N. Y., Elias E. Sugarman, General Manager. The editorial policy of The Billboard's radio department is concerned with the showmanship, talent and business phases of the broadcasting industry. The radio department is ed- ited from the New York office. Com- munications should be addressed accord- ingly. Deadline is Saturday morning in New York for the following Wednes- day. Only news and action photos used. BOXOFFICE WEEKLY. 551 Fifth Ave., New York, N. Y. Phone, VAnderbilt 3-7138. Publisher, Ben Shlyen; Editor-in-Chief and* Associate of Ben Shlyen, Maurice Kann; N. Y. Correspondent, William Ornstein; Chicago Correspondent, Eu- gene Rich; Los Angeles Correspondent, Ivan Spear; Advertising Manager, J. H. Gallagher. Covering briefly all radio developments of interest to the motion picture industry. BROADCASTING— BROADCAST ADVERTISING SEMI-MONTHLY. National Press Bldg., Washington, D. C. Phone, Metro- politan 1022. Publisher, Martin Codel; Editor, Sol Taishoff; N. Y. Correspond- ent, Bruce Robertson; Chicago Corre- spondent, Hal Tate; Los Angeles Corre- spondent, David Glickman; Business Manager, F. G. Taylor; Advertising Manager, F. G. Taylor. Trade journal of the broadcasting and broadcast ad- vertising fields. BROADCASTING BUS1NKSS WEEKLY. 30 Carrington St., Sydney, Australia. Phone, B 7188. News Editor, L. Lippmann; Managing Editor, Oswald F. Mingay; Advertising Manager, George W. Doyle. BRANCH OFFICE: 422 Lt. Collins St., Melbourne, Victoria. A trade weekly newspaper of particu- lar interest to, and circulating among national advertisers, station advertisers, advertising agents and broadcasting sta- tions. BROADCASTING BUSINESS YEARBOOK YEARLY. 30 Carrington St., Sydney, Australia. Phone, B 7188. Managing Editor, Oswald F. Mingay. BRANCH OFFICE: 422 Lt. Collins St., Melbourne, Victoria. Broadcasting Business Year- book contains practically all the infor- mation required by those interested in broadcasting for reference purposes. COMMUNICATIONS MONTHLY. 19 East 47th St., New York, N. Y. Phone, Plaza 3-0483. Pub- lisher, Bryan Davis Publishing Co., Inc.; Editors, R. D. Rettenmeyer and W. W. Waltz; N. Y. Correspondent, S. R. Cowan; Business Manager, B. S. Davis; Advertising Manager, Paul S. Weil. Cir- culates among engineers, executives and other personnel engaged in the design, manufacture, installation, operation, ser- vice and maintenance of radio and wire communications, broadcast stations — police, marine, aeronautical radio and other point to point services — sound re- cording and projection — public address — television and picture transmission — and in the manufacture of all radio equip- ment and accessories, components and instruments used in these fields. EDITOR AND PUBLISHER WEEKLY. 1700 Times Bldg., New York, N. Y. Phone, BRyant 9-3052. Publisher, James W. Brown; Editor, James W. Brown; Chicago Correspon- dent, G. A. Brandenburg; Los Angeles Correspondent, Ken Taylor; Business Manager, J. W. Brown, Jr.; Advertising Manager, C. T. Stuart. Prints radio news of interest to the newspaper and advertising fields; news of newspaper- owned stations; station applications by newspapers; FCC rulings, etc. ELECTRICAL AND RADIO WORLD TRADE NEWS TRI-MONTHLY. Department of Com- merce, Washington, D. C. Phone, Dis- trict 2200. Editors, John H. Payne, Chief of Electrical Div.; Katherine F. Hickey, editor of "Electrical and Radio World Trade News." The material published 869 Complete RADIO NEWS Every Day in MOTION PICTURE DAILY • An important feature of Motion Picture Daily is its daily radio news . . . completely, compactly and accurately reporting all the happenings of the day. QUIGLEY PUBLICATIONS ROCKEFELLER CENTER, NEW YORK HOLLYWOOD • CHICAGO • LONDON 870 in this periodical in regard to radio is primarily in the nature of news of new- broadcast installations, changes in for- eign market possibilities due either to modifications in regulations, quotas, ex- change or other conditions, trade oppor- tunities, announcement of loan reports and publications, progress and results of reciprocal trade agreements, etc. ELECTRONICS MONTHLY. 330 West 42nd St., New York, N. Y. Phone, MEdallion 3-0700. Publisher, McGraw-Hill Publishing Co.; Editor, Keith Henney; Managing Editor, Donald G. Fink; Assoc. Editor, Beverley Dudley; Chicago Correspondent, Branch Office; Los Angeles Correspondent, Branch Office; Business Manager, H. W. Mateer; Asst. Manager, Wallace B. Blood. BRANCH OFFICES: 520 North Michigan Ave., Chicago, 111., G. J. Sea- man; 1510 Hanna Bldg., Cleveland, Ohio, Leonard P. Canty; 16 South Broad St., Philadelphia, Pa., Frank Coyle; 883 Mis- sion St., San Francisco, Cal., R. N. Phelan; 1105 Rhodes-Haverty Bldg., At- lanta, Ga., Ralph Maultsby. A maga- zine for executives, engineers and opera- tions men in radio, communication in- cluding facsimile and television, indus- trial applications in the electronic fields — Design — Engineering — Manufacture. FILM DAILY DAILY. 1501 Broadway, New York, N. Y. Phone, BRyant 9-7171. Publisher, John W. Alicoate; Editor, Chester B. Bahn; Chicago Correspondent, Joseph Es- ler; Los Angeles Correspondent, Ralph Wilk; General Manager, Donald M. Mes- ereau. BRANCH OFFICE: 6425 Holly- wood Blvd., Hollywood, Cal., Ralph Wilk. The Daily Newspaper of Motion Pic- tures: FILM DAILY reports the news of every phase of the motion picture and allied industries. FOREIGN COMMUNICATION NEWS BI-MONTHLY. Department of Com- merce, Washington, D. C. Phone, Dis- trict 2200. Editor, G. Stanley Shoup. Contains items concerning telegraph, telephone, cable and radio communica- tion developments in foreign countries, including rates, operating and financial data, legislation, etc. HEINL RADIO NEWS SERVICE 2400 California St., Washington, D. C. Phone, North 3800. Publisher, Robert D. Heinl; Editor, Robert D. Heinl. There are two services, one of which goes twice each week to a number of newspapers. News service subscribed to by various radio stations. HOLLYWOOD REPORTER DAILY. 6713 Sunset Boulevard, Hol- lywood, Cal. Phone, Hillside 7411. Editor and Publisher, W. R. Wilkerson; Man- aging Editor, Frank Pope. BRANCH OFFICES: 229 West 42nd St., New York, N. Y., Abraham Bernstein, Man- ager, phone, Wisconsin 7-2470; 540 No. Michigan Ave., Chicago, 111.; 2, Deanery Mews, Park Lane W. 1., London, Eng- land; 8 Rue de la Paix, Paris, France; Erzebet Korut 7, Budapest; Gratte Ciel, Antwerp; Pelayo 1, Barcelona; 54, Via Delia Mercede, Rome; Kungsgatan 28, Stockholm; 198 Pitt St., Sydney; San Martin 501, Buenos Aires. A publica- tion devoted to the Motion Picture in- dustry, its allies, and radio. METRONOME MONTHLY. 119 West 57th St., New York, N. Y. Phone, Circle 7-4500. News; program comment; personality lines; pictures and captions; short interviews. THE MICROPHONE WEEKLY. 34 Court Square, Boston, Mass. Phone, Lafayette 2860. Pub- lisher, John K. Gowen, Jr.; Editor, G. Carleton Pearl; Managing Editor, Morris Hastings; Los Angeles Correspondent, Don Logan; Business Manager, Philip N. Hobson; Advertising Manager, Jo- seph H. Goodman. Publishes news stories and feature articles about radio. Pub- lication directed toward radio listeners. Seven pages devoted to advance weekly programs. Published sectionally in 14 editions. Each edition 16 pages tabloid size. Washington news covered by regu- lar correspondent. Not primarily a fan publication, but paper to interest more serious listeners. MOTION PICTURE DAILY DAILY. 1270 Sixth Ave., New York, N. Y. Phone, Circle 7-3100. Publisher, Martin Quigley; Editor, A. A. Mike Vo- gel; Radio Editor, Jack Banner; Chicago Correspondent, W. F. Crouch; Los An- geles Correspondent, W. R. Weaver; Business Manager, T. J. Sullivan; Radio Advertising Manager, Robt. Harrison. BRANCH OFFICES: 6305 Yucca St., Hollywood, Calif.; 624 S. Michigan Ave., Chicago, 111.; 4 Golden Square, London W-l, England; Albee Bldg., Washington, D. C. Spot news coverage; also radio reviews. 871 AND NOW— THE SECOND 1001 TESTED PROGRAMS and MERCHANDISING IDEAS nearly 200 PAGES PACKED WITH AUDI- ENCE BUILDING TIME SELLING IDEAS THAT HAVE BEEN THOROUGHLY TESTED THE FIRST BOOK: Two years ago publication of the first 1001 TESTED PROGRAMS AND MERCHANDIS- ING IDEAS book— 180 pages of practicable, usable material — was published. That book has been pur- chased by station managers, sales managers and pro- gram directors, as well as radio directors of advertising agencies, in the United States, Canada, England, France, Australia, India, Cuba, Puerto Rico, Latin American countries, Brazil, Chile, Argentina, Venezuela, Ecuador and other countries. In many cases initial orders were followed by a second order. THE SECOND BOOK: THE SECOND 1001 TESTED PROGRAMS AND MERCHANDISING IDEAS will soon be off the press. A bigger, more valuable, more com- plete volume in every way. The programs will be those that have been developed since the first book went to press. Almost 200 pages packed with time sales build- ing and program ideas — ideas that have proved their audience popularity; IDEAS THAT ARE MAKING MONEY FOR THE STATIONS AND THEIR CLIENTS. THE SECOND 1001 TESTED PROGRAMS AND MERCHANDISING IDEAS WILL BE EVEN MORE COMPLETE AND IT WILL BRING YOUR PROGRAM AND TIME SALES IDEA FILE UP-TO-DATE. IN ADDITION YOU WILL RECEIVE QUARTERLY AT LEAST FIFTY ADDITIONAL IDEAS, SO THAT THE PRICE OF THE BOOK WILL BRING YOU A YEAR'S SERVICE OF THE MOST VALUABLE KIND. . . . A SERVICE THAT WOULD ORDINARILY COST MORE THAN THE PRICE OF THE BOOK EACH QUARTER. LIMITED EDITION: Because the field for such a book is small, the edition will be limited to orders received by the time we go to press. For that reason it is urgent that you place your order at once. There will be no second edition. PLACE YOUR ORDER TO-DAY AND PLEASE USE THE COUPON BELOW. Order Your Copy of the Second 1001 Book Now A Few Buyers of the First " 1001 Book" WAAF WHP wowo CJCA WALA WIBX WPEN CJCB WATR WIL WQBC CJIC WAVE WIRE WRGA CJLS WBBM WJAG WRJN CJ0C WBEN WJAS WR0K CKAC WBIG WJAY WRU CKCH WBNS WJBC WRVA CKCK WBRC WJBK WSFA CKC0 WBRE WJDX WSGN CKCW WBTM WJJD WSPD CKCV WBZ WJR WTAD CKLW WCHV WJW WTAM CK0V WCL0 WKBN WTMJ CKPR WC0A WC0L WKBZ WKY WTMV WT0C CKTB CKWX WCP0 WKZ0 WWNC CMCD WDAY WDBJ WDEV WDRC WEBR WELI WLBF WLEU WLS WMAZ WMBC WXYZ WIXBS W6XAI W9XBY 5-AD CRCM XET KABC KADA KDKA KDYL WEMP WENR WMBD WMBG 3-KZ 5-KA KFEQ KFIZ WESG WMBH 2-SM KFJZ WFAS WMC 3-BA KF0X WFBL WMCA XETB KFPY WFBR WMFF CFAC KFRC WFDF WMMN CFCN KFR0 WFIL WMT CFCY KFVS WFLA WNBH CFQC KFXM WGAL WNBR CFRB KGB WGBI WNBX CFRN KGDE WGH WNEW CHAB KGER WHAT WN0X CHML KGEZ WHBC woe CHNS KFGJ WHBQ W0K0 CHRC KGGC WHDL W0L CHSJ KG MB WHEC WOOD CHWC KGNC WWH0 W0R CHWK KG NO The Second 1001 Tested Programs and Merchandising Ideas Radio Art 515 Madison Avenue New York, N. Y. Gentlemen: Herewith is my remittance for $5.00 for which please send me THE SECOND 1001 TESTED PROGRAMS AND MERCHANDISING IDEAS. Name Company Street City State Station Call Letters 872 PRICE $5.00 Limited Edition MUSICAL AMERICA MONTHLY. 113 West 57th St., New York, N. Y. Phone, Circle 7-0522. Pub- lisher, John F. Majeski; Executive Edi- tor, Oscar Thompson. BRANCH OFFICE: 304 South Wabash Ave., Chi- cago, 111. MUSICAL COURIER BI-MONTHLY. 119 West 57th St., New York, N. Y. Phone, Circle 7-4500. Publisher, Music Periodicals Corp.; Edi- tor, Leonard Liebling; Managing Editor, Horace Johnson; Chicago Correspondent, Rene Devries; Los Angeles Correspon- dent, Carl D. Kinsev. BRANCH OFFICES: 220 South Michigan Ave., Chicago, 111., Rene Devries, Assoc. Edi- tor; Roosevelt Hotel, Hollywood, Cal., Carl D. Kinsey, Representative; 1810 Commonwealth Ave., Boston, Mass., Leon Goldman, Representative; 6 Square Leon Guillot, Paris, France, Irving Schwerke, Assoc. Editor. Reviews of better class musical programs in each issue. NAB REPORTS WEEKLY. National Press Bldg., Washington, D. C. Phone, National 8470. PROCEEDINGS OF I. R. E. MONTHLY. 330 West 42nd St., New York, N. Y. Phone, MEdallion 3-5661. Publisher, Inst, of Radio Engineers; Editor, Dr. Alfred N. Goldsmith; Busi- ness Manager, Harold P. Westman; Ad- vertising Manager, John D. Crawford. The Proceedings is an engineering jour- nal publishing technical paper on radio and allied subjects. Papers are pub- lished after review by two committees and the editor. Releases and other news cannot be used, but new commercial lit- erature of engineering interest is listed each month. (Established in 1913, the Proceedings is now 25 years old, prob- ably the oldest of all radio engineering publications.) PUBLISHERS' INFORMATION BUREAU'S NATIONAL ADVER- TISING RECORDS MONTHLY AND QUARTERLY. 799 Broadway, New York, N. Y. Phone, STuyvesant 9-7334. Records of adver- tising on networks (monthly); and spot- station (quarterly). RADIO ADVERTISING RATES AND DATA MONTHLY. 333 No. Michigan Ave., Chicago, 111. Phone, Randolph 5616. President, Walter E. Botthof; Vice- President and Secretary, Albert Moss; Treasurer, R. A. Trenkmann. BRANCH OFFICES: 420 Lexington Ave., New York, N. Y., Phone, MOhawk 4-1220; 155 Montgomery St., San Francisco; 318 West Ninth St., Los Angeles. Radio station rates service revised and issued monthly. RADIO ART Combined With BROADCAST MANAGEMENT MONTHLY. 515 Madison Ave., New York, N. Y. Phone, PLaza 3-7156. Editor and Publisher, C. R. Tighe; As- sistant Editor, Harold Winter. BRANCH OFFICES: 228 No. LaSalle, Chicago, 111., Manager, Scott Kingwell; 407 Van Nuys Building, Los Angeles, Cal., Dr. Ralph L. Power. National publication devoted to radio advertising and mer- chandising. THE RADIO BEACON WEEKLY. 809 Bellin Bldg., Green Bay, Wis. Phone, Adams 1. Publisher, WHBY, Inc.; Editor, Alfred W. Michel; Radio Editor, Alf W. Michel; Business Manager, Val Schneider; Advertising Manager, Val Schneider. Feature sched- ules of radio stations which can be heard in northeastern Wisconsin; also run stories and pictures on radio personali- ties. RADIO DIAL WEEKLY. 22 East 12th St., Cincin- nati, Ohio. Phone, Cherry 0710. Pub- lisher, Wilbert Rosenthal; Editor, James A. Rosenthal; Business Manager, A. W. Mathieu; Advertising Manager, William Filger. A radio newspaper published weekly; columns by local radio authori- ties. News deals with actual broadcasts rather than with human interest mate- rial. "RADIO"— "RADIO DIGEST" "RADIO"— monthly except for Aug. and Sept.; "RADIO DIGEST" — bi- monthly. 7460 Beverlv Blvd., Los An- geles, Calif. Phone, YOrk 7226. Pub- lisher, K. V. R. Lansingh; Editor, W. W. Smith; Technical Editor, R. Dawley. BRANCH OFFICES: 17 E. 42nd St., New York, N. Y., C. W. Emerson; 3618 N. Bernard St., Chicago, 111., C. W. Nel- son. "RADIO" is devoted to technical and constructional material for amateur, experimental, and other high frequency radio; no business, entertainment, or personal content. "RADIO DIGEST" is devoted largely to reprints from maga- zines serving the entire radio technical field; no business, entertainment or per- sonal content. 873 THE MIDWEST'S LARGEST and MOST ACCURATE RADIO NEWSPAPER CINCINNATI OHIO f^^^'W..^^^-: ' /ill 70,000 FAMILIES READ RADIO DIAL EACH WEEK • PROGRAMS • NEWS • PERSONALITIES 874 RADIO DAILY DAILY. 1501 Broadway, New York, N. Y. Phone, Wisconsin 7-6336. Publisher, John W. Alicoate; Editor, Don Carle Gillette; General Manager, Don Mes- ereau; Chicago Correspondent, Larry Wolters; Los Angeles Correspondent, Ralph Wilk; Business Manager, Marvin Kirsch. BRANCH OFFICE: 6425 Holly- wood Blvd., Hollywood, Calif.; Ralph Wilk, Manager. The National Daily Newspaper of Commercial Radio and Television. RADIODIFFUSION HALF-YEARLY. 51 Quai Wilson, Geneva, Switzerland. Phone 29.055. Publisher, Union Internationale de Radio- diffusion. "Radiodiffusion" is a maga- zine through which broadcasters are able to draw attention to the problems associated with the development of their services. It is in the nature of a "free tribune." The International Broadcast- ing Union does not necessarily support the attitudes adopted by contributors towards the problem which they discuss. RADIO AND ELECTRICAL SALES EVERY OTHER MONTH. 137 Well- ington St., West, Toronto, Canada. Phone Waverly 2711. Publisher, Weston Wrigley; Editor Henry McCardle; Radio Editor, B. McCammon; Business Man- ager, G. B. Wrigley; Advertising Man- ager, A. H. Boyd. A merchandising pub- lication featuring window and store displays and advocating trade organiza- tion. RADIO GUIDE WEEKLY. 731 Plymouth Court, Chi- cago, 111. Phone, Wabash 8850. Pub- lisher, M. L. Annenberg; Editor, Curtis Mitchell; N. Y. Correspondent, Martin Lewis; Los Angeles Correspondent, Evans Plummer; Business Manager, Geo. d'Utassy; Advertising Manager, Saul Flaum. BRANCH OFFICES: 551 Fifth Ave., New York, N. Y.; 6715 Hol- lywood Blvd., Hollywood, Calif. RADIO MIRROR MONTHLY. 122 East 42nd St., New York, N. Y. Phone, LExington 2-9059. Publisher, Macfadden Publications, Inc.; Editor, Fred R. Sammis; Executive Editor, Ernest V. Heyn; Los Angeles Correspondent, John Leroy Johnston; Advertising Manager, Walter Hanlon. News and pictures of stars and shows; fictionization of radio serials; reprints of outstanding and important broadcasts; biographies; program listings. RADIO RETAILER OF AUSTRALIA WEEKLY. 30 Carrington St., Sydney, Australia. Phone, B 7188. Managing Editor, Oswald F. Mingay; Advertising Manager, George W. Doyle. BRANCH OFFICE: 422 Lt. Collins St., Melbourne, Victoria. A weekly trade newspaper covering the radio manufacturing, whole- saling and retailing industries of the Commonwealth of Australia; also in- cludes electrical information regarding refrigerators and domestic electric ap- pliances. News releases give personal in- formation regarding manufacturers, re- tailers, etc. RADIO REVIEW OF AUSTRALIA MONTHLY. 30 Carrington St., Syd- ney, Australia. Phone, B 7188. Manag- ing Editor, Oswald F. Mingay; Tech- nical Editor, J. Roy Edwards; Adver- tising Manager, H. L. Russack. BRANCH OFFICE: 422 Lt. Collins St., Melbourne, Victoria. The editorial content covers full technical information regarding broadcasting and receiver developments in Australia and overseas, circulating to radio engineers, technicians and service- men throughout the Commonwealth of Australia. RADIO STARS MONTHLY. 149 Madison Ave., New York, N. Y. Phone, MUrray Hill 4-7100. Publisher, George T. Delacorte, Jr.; Editor, Lester Grady. BRANCH OFFICES: 360 No. Michigan Ave., Chi- cago, II.; Warner Bros. Theater Bldg., Hollywood, Cal. Publication devoted to fan stories and illustrations. RADIO TODAY MONTHLY. 480 Lexington Ave., New York, N. Y. Phone, PLaza 3-1340. Publisher and General Manager, M. Clements; Editor, Orestes H. Caldwell. Publication devoted to dealers, manu- facturers, service men and distributors. RADIO TRADE ANNUAL YEARLY. 30 Carrington St., Sydney, Australia. Phone, B 7188. Managing Editor, Oswald F. Mingay. BRANCH OFFICE: 422 Lt. Collins St., Melbourne, Victoria. Radio Trade Annual is a year- book giving practically all the informa- tion required by any radio manufacturer or distributor, for reference purposes. STANDARD RATE AND DATA SERVICE MONTHLY. 333 No. Michigan Ave., Chicago, 111. Phone, Randolph 5616. President, Walter E. Botthof; Vice- 875 GO AFTER BUSINESS IN CANADA The logical near at hand market for U. S. manufacturers of radio parts and service equipment. Recent questionnaire proves that there is still a large unsold market. RADIO and ELECTRICAL SALES Published six times a year and giving 100% coverage of all Canadian radio manufacturers, wholesalers, and engineers as well as every known retail and serviceman sales outlet in every province in Canada, offers the opportunity of covering the Canadian Trade at minimum cost. Now in its sixteenth year of publication, RADIO and ELECTRICAL SALES is the only standard size 7x10 inch type size radio publication in Canada capable of taking illus- trations made for your advertising in U. S. radio papers. ADVERTISING RATES Cover pages in two colors of ink, per insertion, only $85.00 Full pages, once @ $65.00, 3 times @ $60.00, or 6 times @ $5 5.00 Half pages, once @ $35.00, 3 times @ $32.50, or 6 times @ $30.00 Third pages, once @ $27.50, 3 times @ $25.00, or 6 times @ $22.50 Quarter pages, once @ $20.00, 3 times @ $18.00, or 6 times @ $16.00 Regardless of whatever other advertising you may do your 1938 sales promotion plans are not complete unless you use RADIO and ELECTRICAL SALES to cover the Canadian market. Write to-day for circulation statement, and full informa- tion regarding duties and hydro electric regulations. RADIO and ELECTRICAL SALES PUBLISHED BY WRIGLEY PUBLICATIONS LIMITED 137 Wellington Street West, TORONTO 876 President and Secretary, Albert Moss; Treasurer, R. A. Trenkmann. BRANCH OFFICES: 420 Lexington Ave., New York, N. Y., Phone, MOhawk 4-1220; 155 Montgomery St., San Francisco; 318 West Ninth St., Los Angeles. Adver- tising rate service for publication field revised and issued monthly. SERVICE MONTHLY. 19 East 47th St., New York, N. Y. Phone, PLaza 3-0483. Pub- lisher, Bryan Davis Publishing Co.; Editors, W. W. Waltz, R. D. Rettenbeyer; N. Y. Correspondent, S. R. Cowan; Busi- ness Manager, B. S. Davis; Advertising Manager, Paul S. Weil. Circulates among distributors of radio parts and acces- sories, radio set distributors, distributors of public address equipment and all types of sound apparatus; service or- ganizations specializing in radio and al- lied industries; service departments of radio set and parts distributors and deal- ers, department stores, radio set manu- facturers, public address manufacturers, and kindred lines; radio dealers, sport- ing goods, music and automotive stores as well as other retailers handling radio; independent radio service men and ser- vice engineers. STAGE MONTHLY. 50 East 42nd St., New York, N. Y. Phone, VAnderbilt 3-6886. Editor and Publisher, John Hanrahan; Radio Editor, Sidney Carroll. National publication devoted to every phase of the entertainment field. TELECOMMUNICATIONS REPORTS WEEKLY. 1158 National Press Bldg., Washington, D. C. Phone, District 2678. Editor, Roland C. Davies. Specialized Washington news letter on communica- tions. TIDE BI-MONTHLY. 232 Madison Ave., New York, N. Y. Phone, AShland 4- 3390. Editor, David Frederick; Chicago Correspondent, J. E. West; Los Angeles Correspondent, R. J. Birch; Business Manager, Frank McCullough; Advertis- ing Manager, Frank McCullough. BRANCH OFFICES: 734 Little Bldg., Boston, Mass., Arthur F. Chapin; 360 N. Michigan Ave., Chicago, 111., J. E. West; Keith Bldg., Cincinnati, Ohio, Harold W. Haskett; 846 South Broadway, Los Angeles, Calif., R. J. Birch. Report radio news of interest in the advertising field. VARIETY WEEKLY. 154 West 46th St., New York, N. Y. Phone, BRyant 9-8153. Publisher, Sid Silverman; Editor, Sid Silverman; Radio Editor, Bob Landry; Business Manager, Harold Erichs; Ad- vertising Manager, Louis R y d e 1 1. BRANCH OFFICES: 54 W. Randolph St., Chicago, 111., Hal Halperin; 1708-10 No. Vine St., Hollywood, Calif., Arthur Ungar. WORLD RADIO MARKETS NON-PERIODICALLY. Department of Commerce, Washington, D. C. Phone, District 2200. John Payne, Chief Elec- trical Division; Editor Lawrence D. Bat- son. BRANCH OFFICES: District and cooperative offices of Dept. of Commerce throughout the world. General; intro- ductory description of the market; area and population; climate and geography; sets in use: number and distributing. Selling methods: distribution; distribut- ing. Advertising: facilities and cus- toms. Packing and shipping. Terms and discounts: prevalent practices. Set market: demand; potentialities; sales volume. Types and preferences: cabi- nets, dials, number tubes, makes, power supply, climatic conditions affecting ma- terials; representative prices. Automo- bile sets: use; cars registered; radio in taxicabs and buses. Parts and servicing: component required by domestic set in- dustry; service facilities. Tubes: Ameri- can types, European types, availability and representative retail prices; re- quirements for domestic set industry. Loudspeakers: requirements for domestic industry and for servicing. Intercom- municators: systems for interoffice com- munications, use, market. Battery sets and batteries: battery operated sets, prev- alence; battery supply. Wind driven power supply: prevalence, wind data. Transmitters and accessories: possibili- ties for sale. Sources of supply: supply- ing countries, epecially of tubes and sets. Manufacture: domestic industry, especially for sets and tubes, etc. WESTERN ADVERTISING MONTHLY. 564 Market St., San Francisco, Calif. Phone, GArfield 8966. Publisher, Ramsey Oppenheim; Manag- ing Editor, Robert Edmondson Wade, Jr.; Radio Editor, R. E. Wade, Jr.; N. Y. Correspondent, L. V. Hahl; Los Angeles Correspondent, V. W. Brown. BRANCH OFFICES: Graybar Bldg., New York, N. Y,. L. V. Hohl, N. Y. Manager; 426 S. Hill St., Los Angeles, Calif., V. M. Brown, So. Calif. Manager. New de- velopments in radio generally and re- porting news of western accounts and stations from a commercial angle. 877 NEW BROADCASTING I HIHIMAH I =. Publication). Lid.. 10 Carringion S... Sydney. Phon.. 6 7188 AUSTRALIA'S GREATEST COMMERCIAL BROADCASTING ORGANISATION Crecttd to serve Advertisers throughout the Commonwealth QUEENSLAND N.S.W. VICTORIA 4BC Brisbane JUW Sydney »UZ Melbourne 4GR Toowoomb. 2HD Newci.il. 'UL Warragul Designed to give Maximum Network Cover without overlapping and lost efficiency COMMONWEALTH BROADCASTING NETWORK "THE RADIO VOICE OF AUSTRALIA' — to America maybe — but this is Australia's National Weekly Broadcasting industry newspaper. The Australian and American systems and presentation of Broad- casting are very closely allied and because of this it is essential for every progressive American in the Broadcasting field to be familiar with the situation and progress of broadcasting in a parallel field. BROADCASTING BUSINESS is the only trade newspaper devoted to Australian broadcasting and its pages tell the inside story of the stations, programmes, personalities, listeners license distribution, sta- tion coverage and all the other vital factors which offer you a basis of comparison and a new market for ideas, programmes, recordings and technical advancements. Australian Broadcasting is definitely on the up grade with — ic More National Hookups * Greater Public Apprecia- tion and * Broadcasting Business * More New Stations * More Sponsors * Greater Value of "AirTime" Australia's Broadcasting Business Year Book Included with your subscription to BROADCASTING BUSINESS is a copy of the BROADCASTING BUSINESS YEAR BOOK which contains all the reference data it is possible to collate, concerning Commercial Broadcasting in Australia, including details of all stations, personnel, Advertising Agen- cies handling radio accounts, Analysis of Products, Sponsors, Acts and Reg- ulations, Programmes and complete technical information, etc. Australian Radio Publications, Ltd. 30-32 Carrington Street, SYDNEY, Australia. Please record my subscription to BROADCASTING BUSINESS and the 1938 YEAR BOOK. Enclosed find money order for 15/- (fifteen shillings). Name Address 878 Radio Editors and Writers of American Newspapers compiled by Howard J. London of the staff of Radio Daily ygp Radio editor list is from the "Seventh Radio Program Distribution Survey" compiled semi-annually by Howard J. London. Warning : Reproduction of this list in any form is forbidden. Copyright 1937, Howard J. London. ALABAMA Birmingham News & Age-Herald: Turner Jordan Birmingham Post: James Shipley Mobile Press & Register: Nell Moragues Mobile Times: Carolee Borden ARKANSAS Little Rock Democrat: Harlan Hobbs Little Rock Gazette: Edgar Chestnut CALIFORNIA Bakersfield Calif ornian: Ralph F. Kreiser Berkeley Gazette: Helane Peters Fresno Bee: George Popovitch Glendale News Press: Homer Canfield Hollywood Citizen-News: Zuma Palmer Long Beach Press-Telegram: C. Fulton Field Long Beach Sun: Dave Lewis Los Angeles Examiner: Rudolph Block, Jr. Los Angeles Herald & Express: Raine Bennett Los Angeles News: James Harper Los Angeles Times: Dale Armstrong Oakland Post Enquirer: William Holmes Oakland Tribune: Jack Burroughs Pasadena Star News: Reg Warren Sacramento Bee: Ronald D. Scofield Sacramento Union: Joseph Cullivan San Bernardino Sun: Franklin K. Arthur San Diego Sun: L. Van Deerlin San Diego Tribune & Union: Maurice Savage San Francisco Call Bulletin: Robert Hall San Francisco Chronicle: Herbert Caen San Francisco Examiner: Darrell Donnell San Francisco News: Claude LaBelle San Jose Mercury Herald: Josephine Hughston San Jose News: Robert Payne Santa Ana Register: Homer Canfield Santa Barbara News Press: Eleanor Hayes Santa Monica Outlook: Homer Canfield COLORADO Denver Post: Betty Craig Denver News: Clarence Beitman CONNECTICUT Bridgeport Post & Telegram: Rocky Clark Bridgeport Sunday Herald: Leo Miller Bridgeport Times-Star: Frederic Thorns Hartford Courant: Donald Smith Hartford Times: Harold Waldo New Haven Journal Courier: Stanley Veno New Haven Register (D): James Malloy New Haven Register (S): Colby Dries- sens Stamford Advocate: Leonard S. Massell Waterbury American & Republican: E. Christy Erk Waterbury Democrat: Ray Fitzpatrick DELAWARE Wilmington Journal & News: Al Fahey Wilmington Star: Henry Sholly DISTRICT OF COLUMBIA Washington Herald: Bernie Harrison Washington Times: Bernie Harrison Washington News: Leo Fitzgerald Washington Post: Radio Editor Washington Star: Chris Mathisen FLORIDA Miami Herald: Bob French Miami News: W. B. Byrd Pensacola Journal: Marion Gaines Pensacola News: Don Hogan 879 Tampa Times: Virginia James Tampa Tribune: Carl Johnson GEORGIA Atlanta, Constitution: Samuel Clarke Atlanta Georgian & Sunday American: Tom Ham Atlanta Journal: Ernest Rogers Macon News: Donald McDonald ILLINOIS Chicago American: Esther Shultz Chicago Herald-Examiner: Ulmer Turner Chicago News: Charles Gilchrest Chicago Times: William Irvin Chicago Tribune: Larry Wolters Elgin Courier: Radio Editor Joliet Herald News: Radio Editor Peoria Journal-Transcript: R. M. Shep- herdson Peoria Star: Bill Oakley Rockford Register Republic: Jean Conk- lin Rockford Star: Fritz Asprooth Rock Island Argus: J. W. Ramsey Springfield Journal: Harry Moody and John Corrigan INDIANA Evansville Courier: Guy Bowsher Evansville Press: Ed Klinger Fort Wayne Journal Gazette: Chester Brouwer Fort Wayne News Sentinel: Charles Kiefer Gary Post-Tribune: Mr. Coons, City Edi- tor Hammond Times: Paul Damai, The Times, Calumet City, 111. Indianapolis News: Herbert Kenney, Jr. Indianapolis Star: Robert Tucker Indianapolis Times: John Johnson Kokomo Tribune: Donald Hall Lafayette Journal & Courier: Richard M. Greenwood Logansport Pharos - Tribune : Allen Sauers South Bend News Times: Marge Fother- giU South Bend Tribune: Carl Zimmerer IOWA Davenport Times: Tom O'Hern Davenport Democrat: Ina Wickham Des Moines Register & Tribune: Marry Little Dubuque Catholic Tribune: Carl Ochs Dubuque Telegraph Herald & Times Journal: Earle Sande Mason City Globe Gazette: H. B. Hook Sioux City Journal: Willis Forbes KANSAS Coffey ville Journal: Hugh J. Powell Kansas City Kansan: C. H. Nohe Salina Journal: Russell H. Siner, c/o KSAL Topeka Capital: E. D. Keilmann Topeka State Journal: George Hilly er Wichita Beacon: S. A. Coleman Wichita Eagle: Ted Noel KENTUCKY Louisville Courier- Journal & Times: Gladys Sullivan LOUISIANA Baton Rouge Advocate: A. J. Alleman Baton Rouge State Times: C. P. Liter New Orleans Item & Tribune: A. N. Khoury New Orleans States & Times Picayune: Arline Stafford Shreveport Journal: Tom Ashley Shreveport Times: Jack Keasler, c/o KWKH-KTBS MAINE Portland Express & Press Herald: Mrs. Ina M. Sommerville Portland News: Tim Ward Portland Sunday Telegram: Harold Cram MARYLAND Baltimore News-Post & Sunday Ameri- can: J. Hammond Brown Baltimore Sun (E): George H. Steuart, Jr. Baltimore Sun (M): E. J. Chapman Baltimore Sun (S): Harry Haller MASSACHUSETTS Boston American & Sunday Advertiser: Newcombe F. Thompson Boston Globe: Elizabeth L. Sullivan Boston Herald & Traveler: Alice Quinlan Boston Post: Howard W. Fitzpatrick Boston Record: Stephen E. Fitzgibboh Boston Transcript: Frederick W. Hobbs The Microphone: G. Carleton Pearl Lynn Item: Hazel A. Anderson New Bedford Standard Times: Dean Baker New Bedford Sunday Standard Times: William Clough Pittsfield Berkshire Evening Eagle: K. R. Fall Springfield News & Republican: Radio Editor Springfield Union: (M & E) Henry P. Lewis Worcester Gazette & Telegram: Mrs. Dorothy Mattison Worcester Post: Edward Eaton MICHIGAN Bay City Times: Alice Zingg Battle Creek Inquirer-News: Frank Lynn Battle Creek Moon Journal: Ray Sim- mons Detroit Free Press: Edgar A. Guest, Jr. 880 Detroit News: Herschel Hart Detroit Times: Pat Dennis Flint Journal: Arthur C. Pamerleau Grand Rapids Herald: W. B. McClaran Grand Rapids Press: Evelyn Kruse Kalamazoo Gazette: Radio Editor Muskegon Chronicle: William Bowles Saginaw News: Leslie A. Wahl MINNESOTA Duluth Herald: J. T. Watts Duluth News Tribune: John Benda Minneapolis Journal: Ralph Zeuthen Minneapolis Star: Eleanor M. Shaw Minneapolis Tribune: (M & E) Phil Shipley St. Paul Dispatch: Ted Peterson St. Paul News: John Connor MISSOURI Kansas City Journal-Post: John Cameron Swayze Kansas City Star: V. S. Batten Springfield News & Leader-Press: Dick Terry St. Louis Globe-Democrat: Harry La Mertha St. Louis Post-Dispatch: James L. Spencer St. Louis Star Times: R. Reynolds NEBRASKA Lincoln Star: Bruce Nicholl Omaha World-Herald: Helen Nolan NEVADA Reno Gazette: Joe McDonald Reno Journal: Nick Bourne NEW JERSEY Bayonne Times: Radio Editor Camden Courier: (M & E) Doris Carey Elizabeth Journal: Guy M. Chase Hackensack Bergen Evening Record: Justin Gilbert Hoboken Jersey Observer: H. Sullivan Jersey City Journal: C. J. Ingram Newark Ledger: Jack Shafer Newark News: Hubert Ede Newark Star Eagle: Al Mehl Newark Sunday Call: Albert E. Sonn New Brunswick Home News: William Baltin Passaic Herald News: Carl Ek Paterson Call: Seymore Green wald Paterson News: H. C. Schwartz Perth Amboy News: Radio Editor Plainfield Courier-News: A. Wallace Gray Union City Hudson Dispatch: W. W. Ashley NEW YORK Albany Knickerbocker News: Edward J. Healy and Mary O'Neill Albany Times-Union: William Lowen- berg Binghamton Press: George Curtis Binghamton Sun: Letitia J. Lyon Brooklyn Citizen: Murray Rosenberg Brooklyn Eagle: William Reilly Buffalo Courier Express: George Oliver Buffalo News: Rod Reed Buffalo Times: Don Tranter Elmira Gazette & Advertiser: George Givins Elmira Sunday Telegram: Donald Seeley Long Island Press: Jack Shafer Mt. Vernon Argus: Radio Editor New Rochelle Standard Star: Radio Editor New York Herald Tribune: John Bogart New York Journal: J. E. Doyle and Tom Brooks New York Mirror: Nick Kenny New York News: Ben Gross and Sid Shalit New York Post: Aaron Stein New York Sun: E. L. Bragdon New York Times: Orrin E. Dunlap, Jr. New York World-Telegram: Alton Cook Judge Magazine: Earle Ferris Newsdom: John L. Springer Radio Guide: Wilson Brown, Eastern Editor Niagara Falls Gazette: Radio Editor Rochester Times-Union & Democrat & Chronicle: Don Yerger Schenectady Gazette: Ned AVintersteen Schenectady Union Star: John Blaivis Schenectady Sunday Sun: Editor Staten Island Advance: Jack Shafer Syracuse Herald: Robert M. Hoffman Syracuse Journal: Ronald Graham Syracuse Post Standard: Jack Baker Utica Observer Dispatch: William J. McGurty Utica Press: (Mrs.) J. D. Judson Watertown Times: Dominic Pepp Yonkers Herald Statesman: Radio Editor NORTH CAROLINA Asheville Citizen & Times: Robert B. Bingham, c/o WWNC Winston-Salem Twin City Sentinel: Radio Editor NORTH DAKOTA Bismarck Tribune: William Moeller Fargo Forum: Alma Riggle OHIO Akron Beacon Journal: Dorothy Doran Akron Times Press: Marguerite Petran Ashtabula Star & Beacon: Radio Editor Canton Repository: Clifford Grass Cincinnati Enquirer: Jack Rogers Cincinnati Post: Paul Kennedy Cincinnati Times-Star: France Raine Cleveland News: Elmore Bacon Cleveland Plain Dealer: Robert S. Stephan Cleveland Press: Norman Siegel Columbia Citizen: Virginia Lemont 881 Columbus Dispatch: Adrian Fuller Columbus State Journal: Harold Eckert Dayton Herald: Jack Carr Dayton Journal: Dick Williams Dayton News: Charles Gay, c/o WHIO Findlay Republican Courier: Radio Editor Lima News: Radio Editor Springfield News & Sun: William Wol- pert. Toledo Blade: Richard Pheatt Toledo News-Bee: Marie Cochran Toledo Times: Mitchell Woodbury Youngstown Vindicator: (Mrs.) Marion C. McDonald OKLAHOMA Ada News-Times: W. D. Little Ardmore Ardmorite: Albert Riesen Oklahoma City News: Ned Chew Oklahoma City Oklahoman & Times: Noel Huston Shawnee News & Star: Maxine Eddy c/o KGFF Tulsa Tribune: Kenneth Johnston Tulsa World: Harry La Ferte OREGON Portland Journal: Lawrence Gilbertson Portland Oregonian: William Moyes Portland News Telegram: Edward Volk PENNSYLVANIA Allentown Call & Chronicle News: Radio Editor Erie Dispatch Herald: A. J. White Erie Times: Charles Wells Hanover Sun: Radio Editor Harrisburg News: Jean Dodge Harrisburg Telegraph: Dick Redmond Norristown Times Herald: F. J. Mc- Carthy Philadelphia Bulletin: Elmer Cull Philadelphia Evening Public Ledger: George Opp Philadelphia Inquirer: Frank Rosen Philadelphia News: Miss Guinan Philadelphia Record: Joseph Grafton Pittsburgh Post Gazette: Darrell Martin Pittsburgh Press: S. H. Steinhauser Pittsburgh Sun Telegraph: Zora Unko- vitch Pottsville Journal: Radio Editor Pottsville Republican: Radio Editor Scranton Republican: Arch A. Arthur Scranton Scrantonian: Alex Thompson Scranton Times: Radio Editor Sharon Herald: H. W. Eyman West Chester Local News: Radio Editor York Gazette: Radio Editor RHODE ISLAND Providence Bulletin & Journal : S. Greene Providence News Tribune : John Minkens Pawtucket Times: S. Sprague SOUTH CAROLINA Greenville News: Dan Crosland Greenville Piedmont: (Mrs.) Wm. P. Barton TENNESSEE Chattanooga Times: Radio Editor Chattanooga News: Thankful Evereth Chattanooga Free Press: Ralph Sanders Knoxville Journal: Kyle C. Moore Knoxville News Sentinel: B. F. Henry, Jr. Memphis Commercial Appeal: Robert Gray Memphis Press Scimitar: Robert Johnson Nashville Banner: Earl S. Rogers Nashville Tennessean: W. W. Kingsbury TEXAS Corpus Christi Caller & Times: James Troy Moore Dallas News & Journal: John Rosenfield Dallas Times Herald: Douglas Hawley Dallas Dispatch: Charles Kelly Fort Worth Press: Lee Roy Manuel Fort Worth Star Telegram: (M & E) Bill Potts Houston Chronicle: Mildred Stockard Houston Post: Edith Riley Houston Press. Tony Triola San Antonio Express: A. W. Grant, Man- aging Editor San Antonio Light: Renwicke Carey San Antonio News: A. W. Walliser Wichita Falls Record-News: W. L. Underwood Wichita Falls Times: Louis T. Hamlett VIRGINIA Norfolk Ledger Dispatch: Charles Hoofnagle Norfolk Virginian-Pilot: Harry Pace Richmond News Leader: Elizabeth Cope- land Richmond Times Dispatch: Norman B. Rowe Roanoke Times: Phillip Price Roanoke World News: Wallace Davis WASHINGTON Seattle Post Intelligencer: Eddie Mitchell Seattle Times: Richard Williams Seattle Star: Helen DeVoe Spokane Chronicle: Woffard Conrad Spokane Press: Dave Dry den Spokane Spokesman Review: John d'Urbal Tacoma News Tribune: Paul Anderson Tacoma Times: Jane Mottau WISCONSIN Madison Capital Times: K. F. Schmitt Madison State Journal: Roy Matson Milwaukee Journal: Edgar A. Thompson Milwaukee Leader: Radio Editor Milwaukee News & Sentinel: Athlyn Deshais Racine Journal Times: Kent Owen Superior Telegram: Seegar Swanson TERRITORY OF HAWAII Honolulu Advertiser: Henry Dougherty Honolulu Star-Bulletin: Paul Findeisen 882 YOUR RADIO LIRRAR I A comprehensive and important selection of books on Radio and Television, together with listings of informative literature published and available through National Broadcasting Company , Columbia Broadcasting System and Mutual Broadcasting System. GENERAL The Advertiser Looks At Radio, edited by Crossley, Inc. Association of National Advertisers, 1930. The Advertising Agency IiOoks At Radio, by Neville O'Neil. Appleton-Century, 1932. Advertising By Radio, by Orrin E. Dunlap, Jr. Ronald Press, 1929. Air Law: Outline and Guide To Law of Radio and Aeronautics, by H. S. LeRoy. Randolph Leigh Publishing Co., 1936. Air Law Review, New York Board of New York University Air Law Review, 1936. Allocation Survey, Federal Communications Commission, 1936. American vs. British System of Radio Con- trol, by E. C. Buehler. H. W. Wilson Co., 1933. Annual Report of Federal Radio Commis- sion 1933, Superintendent of Documents, 1936. Annual Report of Federal Communications Commission 1935; 1936, Superintendent of Documents, 1936. Annua! Report of The Canadian Broadcasting Commission 1935, The King's Printer, 1935. Annual Report. Radio Committee of the American Bar Association. Are They Listening?, American Newspaper Publishers Association, 1932. The Beginner's Story of Radio, by Benjamin F. Dashiell. Radex Press, 1935. Behind the Microphone, by Stewart Ches- more. Thomas Nelson & Sons, 1935. British Broadcasting Corporation Annual 1937, British Broadcasting Corporation. Broadcast Advertising in Europe, U. S. De- partment of Commerce, 1932. Broadcast Advertising: The Fourth Dimen- sion, by Frank A. Arnold. John Wiley & Sons, 1933. The Broadcaster and the Librarian, by F. K. W. Drury. National Advisory Council on Radio in Education Series No. 3, 1931. Broadcasting Abroad, by Ezra C. Buehler. National Advisory Council on Radio in Education Series No. 7, 1934. Broadcasting and Broadcast Advertising Yearbook (Annual), Broadcasting Publica- tions, Inc. Broadcasting and a Changing Civilization, by E. H. Robinson and John Lane. The Bodiey Head, Ltd., 1935. Broadcasting and Peace, International In- stitute of Intellectual Co-operation, 1933. Broadcasting in the United States, National Association of Broadcasters, 1933. Broadcasting Your Talk, by O. Atkinson. American Press, 1936. The Buffalo Radio Audience, by Robert Riegel. WBEN, Inc., 1932. Business Census Report on Broadcast Sta- tions, U. S. Bureau of Census, 1936. The Canadian Broadcasting Act, 1936, King's Printer. Cases on Air Law, by C. F. G. Zollman. West Publishing Co., 1932. Children and Radio Programs, by Azriel L. Eisenberg. Columbia University, 1936. Civic Education By Radio, by T. H. Reed. Radio Institute of the Audible Arts, 1936. Communication Agencies and Social Life, by M. M. Willey and S. A. Rice. McGraw- Hill Book Co., 1933. The Communication Act of 1934 (Revised to May 20, 1937), Superintendent of Docu- ments, 1937. Conflicting Views on American vs. British Broadcasting, by T. H. Hall. National Research Bureau, 1933. The Control of Radio, by J. G. Kerwin. University of Chicago Press, 1934. A Decade of Radio Advertising, by Herman 883 S. Hettinger. University of Chicago Press, 1933. Details of the Addison Lewis & Associates Radio Survey of Minneapolis. Addison Lewis & Associates, 1935. Education By Radio, Vols. I, II, III, IV. and V 1931-35. National Committee on Educa- tion by Radio, (monthly). Education By Radio, by H. M. Muller (ed.) H. W. Wilson Co., 1932, Education On the Air (Yearly), edited by Josephine MacLatchy. Yearbook of the Institute For Education By Radio. Ohio State University, 1930-34, 1936-37; Univer- sity of Chicago Press, 1935. Educational Role of Broadcasting:, issued by International Institute of Intellectual Co- operation of the League of Nations, World Peace Foundation, 1935. Estimated Number of Families Owning: Radio Sets in the United States. January 1, 1936, Joint Committee on Radio Re- search, 1936. The Evidence Regarding Broadcast Speech Training-. British Broadcasting Corpora- tion, 1933. Fan Mail, by Lowell Thomas. Dodge Pub- lishing Co., 1935. Fing-er-tip Facts on Radio, Caldwell-CIe- ments Inc., 1936. Federal Radio Commission: Its History, Activities and Organization, by Laurence F. Schmeckbier. Brookings Institution, 1932. The Fourth Estate And Radio, by G. H. Payne, Microphone. Forging Ahead in Radio, by Robert M. White. Moore Publications, 1935. The Fundamentals of Radio, by Rolla R. Ramsey. Ramsey Publishing Co., 1935. Future of Radio and Educational Broadcast- ing-, by Levering Tyson and Judith Waller. National Advisory Council on Radio in Education Series No. 14, 1934. The Importance of Broadcasting-, . Interna- tional Broadcasting Union, 1932. Laws of the Stage, Screen and Radio, by R. Marchetti. Suttonhouse, 1936. The Law of Radio Communications, by S. B. Davis. McGraw-Hill Book Co., 1937. Legal Rights of Performing Artists, by Robert Homburg (translation) Baker, Voorhis & Co., 1934. Listes Des Frequences Des Stations Radio- eiectriques, International Bureau of the Telegraph Union, 1931. Marconi, The Man and His Wireless, by O. E. Dunlap, Jr. Macmillan, 1937. Measurement In Radio, by F. H. Lumley, Ohio State University, 1934. Memorandum On The Present Situation of European Broadcasting From The Point of View of Interference and the Best Means by Which This May Be Remedied, L'Union Internationale de Radio-diffusion, 1932. Men and Radio Music, by P. W. Dykema. Radio Institute of the Audible Arts, 1935. Music As Presented by the Radio, by P. W. Dykema, Radio Institute of the Audible Arts, 1935. Music On The Air, by Hazel G. Kinscella. Garden City Publishing Co., 1937. The New and Most Accurate Survey Method for Determining Listener Interest in Pro- grams, by R. F. Elder and L. F. Woodruff. Yankee Network, 1935. New Empires, by Karl Bickel. Lippincott, 1930. Newspaper, Magazine and Broadcast Ex- penditures (yearly). American Newspaper Publishers Association. News While It Is ]STews, by Leland Bickford and Walter Fogg. G. C. Manthorne, 1935. Not To Be Broadcast, by R. Brindze. Van- guard Press, 1937. On The Air, by J. J. Floherty. Doubleday, 1937. Order on the Air, by James Rorty. John Day, 1934. Pardon My Accent, by Howard Cullinan. Plimpton Press, 1934. The Problem of the Institutionally Owned Station, by C. M. Jansky, R. C. Higgy and Morse Salisbury. National Advisory Coun- cil on Radio in Education Series No. 10, 1934. The Problems of Broadcasting, International Broadcasting Union, 1931. Proceedings of the First National Commit- tee on Educational Broadcasting, Univer- sity of Chicago Press, 1937. Radio, by Irvin Stewart (ed.). The Annals of the American Academy of Political and Social Science, 1929. Radio, by Rudolph Arnheim (translation). Faber and Faber, 1936. Radio and Children, by Sidonie M. Gruen- berg. Radio Institute of the Audible Arts, 1935. Radio and Education, by Levering Tyson (ed.) (Annual). University of Chicago Press. 1931-36. Radio and Its Future, by Martin Codel (ed.). Harper & Bros., 1930. Radio and the Farmer, by Edmund de S. Brunner. Radio Institute of the Audible Arts, 1935. Radio As A Cultural Agency, by T. F. Tyler (ed.). National Committee on Education by Radio, 1934. Radio Broadcasting Manual, by F. W. Spa- eth (ed.). National Retail Dry Goods As- sociation, 1935. Radio Control and Operation by E. R. Ran- kin (ed.). University of North Carolina, 1933. Radio Glossary, by Maurice Lowell. United States Office of Education, 1936. Radio In Advertising, by Orrin E. Dunlap, Jr. Harper & Bros., 1931. Radio Industry Survey (yearly). Dun & Bradstreet. Radio In The Local Market, American Newspaper Publishers Association, 1935. Radio In The United States and England, by James H. Hanley. Federal Communi- cations Commission, 1933. Radio Laws of the United States, by Elmer H. Lewis. Superintendent of Documents, 1934. Radio Markets Series (non-periodical) with Electrical Foreign Trade Notes, by Law- rence D. Batson, (ed.). U. S. Bureau of Foreign and Domestic Commerce. Radio Markets In The World. 1932, by Law- rence D. Batson. Superintendent of Docu- ments, 1932. Radio Music For Boys And Girls, by P. W. Dykema. Radio Institute for the Audible Arts. 1935. Radio Personalities, by Don Rockwell (ed.). Press Bureau, Inc., 1935. Radio Programs Found Most Profitablo By Retailers, Dartnell Corp., 1931. Radio Realities, by Leo Fitzpatrick. WJR, 1933. Radio Receiving Sets and Broadcasters By Countries, Electrical Division, U. S. De- partment of Commerce, 1935. Radio 'Round The World, by A. W. Haslett. Macmillan, 1934. Radio, The Assistant Teacher, by B. A. Dar- row. R. G. Adams & Co., 1932. Radio: The Fifth Estate, by Herman S. Hettinger (ed.). American Academy of Political and Social Science, 1935. Radio. The Story of the Capture and Use of Radio Waves, by John Langdon-Davies. Dodd. Mead & Co., 1935. Report of a Research into the Attitudes and Habits of Radio Listeners, by Clifford Kirkpatrick. Webb Book Publishing Co., 1933. Reports of Radio Researches and Works in Japan, National Research Council. Research Problems in Radio Education, by W. W. Charters. National Advisory Coun- cil on Radio in Education Series No. 4, 1934. Retrospect and Forecast in Radio Education. by Levering Tyson and W. J. Donovan. National Advisory Council on Radio in Education Series No. 15, 1936. School Broadcasting. International Institute of Intellectual Co-operation, 1933. SOS To tho Rescue, by K. Baarslag. Ox- ford Press. 1935. Social Effects of Radio, bv W. P. Ogburn. McGraw-Hill Book Co., 1932. Some Fundamental Aspects of Radio Broad- casting Economics, by H. S. Hettinger. Harvard Business Review, 1935. Some Public Service Broadcasting, by C. M. Coon. National Advisory Council on Ra- dio in Education Series 12, 1934. Story of Radio, by Orrin E. Dunlap, Jr. Dial Press, 1935. The Stuff of Radio, by L. de G. Sieveking, Cassell & Co., 1934. The Summer Radio Audience, by H. S. Het- tinger and R. R. Mead. Universal Broad- casting Co., 1931. A Survey of 899 National Advertising Bud- gets, 1934-85. Association of National Ad- vertisers, 1936. Telecommunications: Economics and Regu- lations, by J. M. Herring and G. C. Gross. McGraw-Hill Book Co., 1936. Ten Years Before the Mike, by Ted Husing. Farrar & Rinehart, 1935. This Thing Called Broadcasting:, by Alfred N. Goldsmith and Austin C. Lescaboura Holt. 1931. Use of Radio As A Cultural Agency in a Democracy, by Tracy Tyler. National Committee on Radio in Education, 1934. The Use of Radio l>.v Financial Organiza- tions, Metropolitan Life Insurance Co., 1933. Use of the Radio In Leisure Time, by Ly- man Bryson. Radio Instituto of tho Au- dible Arts, 1935. Using Radio in Sales Promotion, by Edgar H. Felix. McGraw-Hill Book Co.. 1928 (out of print). Variety Radio Directory 1037-88, by Edgar A. Grunwald (ed.). Variety, Inc. What About Radio?, by Kenneth Goode. Harper & Bros., 1937. What To Read About Radio, by Levering Tyson. National Advisory Council on Radio in Education Series No. 2, 1933. Who's Who In Radio (quarterly). Distinc- tive Radio Publications, 1935-36. The Why and How of Broadcast Advertis- ing Tie-ins, by Angus and James. Widening Horizons, by F. A. Willis. Na- tional Advisory Council on Radio in Edu- cation Series No. 11, 1934. Wireless Over Thirty Years, by R. W. Vyvy- an. Rutledge & Sons, 1933. Women and Radio Music, by P. W. Dykema. Radio Institute of the Audible Arts, 1935. World Short-Wave Radiophone Transmit- ters, U. S. Bureau of Foreign and Domes- tic Commerce, 1935. Yardsticks on the Air, American Newspaper Publishers Association, 1935. You're on the Air, by Graham McNameo and R. G. Anderson. Harper & Bros., 1926. PRODUCTION The Announcer and his Wrork. by John L. Clark. WBZ, 1931. An Appraisal of Radio Broadcasting jjV Land-Grant Colleges and State Universi- ties, by T. F. Tyler. National Committee on Education by Radio, 1933. Art of Teaching by Radio, by Cline M. Coon. U. S. Office of Education Bulletin No. 4, 1933. Breaking into Broadcasting, by Conrad E. Kennison. WRDO, 1936. Broadcast English Vols. 1, II, III, by A. Lloyd James. British Broadcasting Cor- poration, 1928-1936. Thcf Broadcast Word, by A. Lloyd James. Kegan, Paul, Trench, Trubner & Co., Ltd., 1935. The Broadcasting of Foreign Language Les- sons, by F. H. Lumley. Ohio State Uni- versity, 1934. Do's and Don'ts of Radio Writing, by R. Rogers. Associated Radio Writers, Inc., 1937. The Educational Program, by Merrill Deni- son. Radio Institute of the Audible Arts, 1935. Gateway To Radio, by Ian Firth and Gladys Shaw-Erskine. Macaulay, 1934. Handbook of Broadcasting, by Waldo Ab- bot. McGraw-Hill Book Co.,' 1937. How To Write For Radio, by Katherine Seymour and J. T. W. Martin. Longmans- Green. 1931. I. earn To Write For Radio, by Claude Hul- bert. Denis Archer, 1932. Making A laving In Radio, by Zeh Bouck. McGraw-Hill Book Co., 1935. Psychology of Radio, by Hadley Cantril and G. W. Allport. Harper & Bros., 1935. Radio Manual, U. S. Office of Education, 1936. Radio Sketches and How To Write Them, by Peter Dixon. F:ederick Stokes Co., 1936. Radio Speech, by Sherman Paxton. Lawton Expression Co., 1934. Radio Writing, by Peter Dixon. Century, 1931. So-o-o tfou're Going On The Air. by Robert West. Rodin Publishing Co.. 1934. Talking On The Radio, by Orrin E. Dunlap, Jr. Greenberg, 1936. Voice and Personality As Applied To Radio 885 Broadcasting, by T. H. Pear. John Wiley & Sons, 1931. Writing For Broadcasting, by Cecil Whit- aker-Wilson. A. C. Black, Ltd., 1935. TECHNICAL Acoustics and Architecture, by P. E. Sa- bine. McGraw-Hill Book Co., 1932. Applied Acoustics, by H. F. Olson and Frank Massa. P. Blakiston's Son & Co., 1934. Architectural Acoustics, by V. O. Knudsen. John Wiley & Sons, 1932. Broadcasting Network Service, American Telephone and Telegraph Co., 1934. Communication Engineering, by W. L. Ever- itt. McGraw-Hill Book Co., 1932. Dictionary of Wireless Technical Terms, by S. 6. Pearson. Iliffe, 1937. Drake's Cyclopedia of Radio and Electronics, by H. P. Manly and L, O. Gorder. Drake, 1937. Electric Communication and Electronics, by Harold Pender and Knox Mcllwain 3rd. John Wiley & Sons, 1936. Electron Tubes and Their Application, by J. H. Morecroft. John Wiley & Sons, 1933. Electronics, by R. G. Hudson. John Wiley & Sons, 1933. Electronics and Electron Tubes, by E. D. McArthur. John Wiley & Sons, 1936. Elements of Radio Communication, by J. H. Morecroft. John Wiley & Sons, 1934. Engineering Handbook of the National As- sociation of Broadcasters, by J. C. McNary (ed.). National Association of Broad- casters, 1935. Experimental! Radio Engineering, by J. H. Morecroft. John Wiley & Sons, 1931. First Course in Wireless, by Decibel (psued.). Pitman, 1936. Foundations of Radio, by R. L. Duncan. John "Wiley & Sons, 1931. High-Frequency Measurements, by August Hund. McGraw-Hill Book Co., 1933. Measurement in Radio Engineering, by F. E. Terman. McGraw-Hill Book Co., 1935. Modern Communication, Houghton-Mifflin Co.. 1932. Modern Radio Communication, by J. H. Rey- ner. Sir Isaac Pitman & Sons, 1935. Modern Radio Essential, by K. A. Hatha- way. American Technical Society, 1935. Official Radio Service Handbook, by J. T. Bernsley. Gernsback, 1936. Old Wires and New Waves, by A. F. Har- low. Appleton-Century, 1936. Phenomena In High-Frequency Systems, by August Hund. McGraw-Hill Book Co., 1936. The Physics of Electron Tubes, toy L. R, Koller. McGraw-Hill Book Co., 1934. Practical Radio Communication, by A. R. Nilson and J. L. Hornung. McGraw-Hill Book Co., 1935. Present and Impending Applications to Ed- ucation of Radio and Allied Arts. Nation- al Advisory Council on Radio in Education Series No. 5, 1936. Principles of Radio, by Keith Henney. John Wiley & Sons. 1934. Principles of Radio Communication, by John H. Morecroft. John Wiley & Sons, 1933. Principles of Radio Engineering, by R. S. Glasgow. McGraw-Hill Book Co., 1936. Proceedings of the Institute of Radio En- gineers 1909-1937, Institute of Radio En- gineers, 1937. Radio Amateur's Handbook, American Ra- dio Relay League, 1936. Radio Engineering, by F. E. Terman. Mc- Graw-Hill Book Co., 1932. The Radio Engineering Handbook, by Keith Henney (ed.). McGraw-Hill Book Co., 1935. Radio Engineering Principles, by Henri Lauer and H. L. Brown. McGraw-Hill Book Co. Radio Frequency Electrical Measurements, by Hugh A. Brown. McGraw-Hill Book Co. Radio Handbook, by F. C. Jones. Pacific Radio Publishing Co.. 1937. Radio Handbook, by J. A. Moyer and J. F. Wostrel. McGraw-Hill Book Co., 1935. Radio Operating, Questions and Answers, by A. R. Nilson and J. L. Hornung. McGraw- Hill Book Co., 1936. Radio Receiving and Television Tubes, by J. A. Moyer and J. F. Wostrel. McGraw- Hill Book Co., 1936. Radio Telegraphy and Telephony, by R. L. Duncan and C. E. Drew. John Wiley & Sons, 1931. Radio Traffic Manual and Operating Regu- lations, by R. L. Duncan and C. E. Drew, 1929. Short Wave Wireless Communication, by A. W. Lander and C. R. Stoner. John Wiley & Sons, 1936. Signal and Speech in Electrical Communi- cation, by John Mills. Harcourt, Brace & Co.. 1934. Broadcasting House, A Technical Descrip- tion, British Broadcasting Corporation, 1932. Theory of Thermionic Vacuum Tube Cir- cuits, by L. J. Peters. McGraw-Hill Book Co., 1927. Theory of Thermionic Vacuum Tubes, by E. L. Chaffe. McGraw-Hill Book Co., 1933. The Thermionic Vacuum Tube and Its Ap- plication, by H. J. Van der Bijl. McGraw- Hill Book Co., 1920. 200 Meters And Down, by C. B. DeSoto. American Radio Relay League, 1936. Wireless Terms Explained, by Decibel (pseud.). Pitman Publishing Co., 1937. TELEVISION Experimental Television, by A. F. Collins. Lothrop, Lee & Shepard Co., 1932, Electronic Television, by G. Eckhardt. Good- heart- Willcox, 1936. The Outlook for Television, toy Orrin E. Dunlap, Jr. Harper & Bros., 1932. Photocells and Their Application, by V. W. Zworykin and E. D. Wilson. John Wiley & Sons, 1930. Photoelectric Cells, by N. R. Campbell and Dorothy Ritchie. Sir Isaac Pitman & Sons, 1936. Report of the Television Committee (Great Britain). Paper No. 4793. His Majesty's Stationery Office. Report on Television from the Standpoint of the Motion Picture Producing Indus- try, Academy of Motion Picture Arts and Sciences, 1936. Televiewing, by E. H. Robinson. Selwyn and Blount, 1935. Television (Dictionary), by E. J. G. Lewis. Pitman Publishing Co., 1936. Television, by M. G. Scroggie. Blackie & Son, Ltd., 1935. Television, RCA Institute. Technical Press, 1936. Television, Its Methods and Uses, by E. H. Felix. McGraw-Hill Book Co., 1931. Television Cyclopaedia, by A. T. Witts. Chapman, 1937. Television Optics, by L. M. Meyers. Pitman Publishing Co., 1936. Television Reception, by Manfred Van Ar- dene (translation by O. S. Puckle). Chap- man and Hall, 1936. Television Theory and Practice, by J. H. Reyner. Sherwood Press, 1935. Television Today and Tomorrow, by S. A. Moseley and H. K. B. Chappie. Sir Isaac Pitman & Sons, 1934. Television Up-To-Date, by R. W. Hutchin- son. University Tutorial Press, 1935. Television With Cathode Rays, by A. H. Halloran. Pacific Radio Publications Co., 193G. Publications of the Columbia Broadcasting System American School of the Air, 1936-37. Bibliography of the literature on Visual vs. Auditory Modes of Stimulation, by Frank Stanton. Boake Carter. Breakfast Hour in Radio Homes. Broadcasting and the American Public. Case of the Curious Footprints. Charts and Exhibits Presented by the Mar- ket Research Department of CBS at an Infornal Hearing on October 5, 1936, Be- fore the Broadcast Division of the Federal Communications Commission. CBS Sponsored and Sustaining: Programs (Monthly) . Current Upswing in Radio. Daytime Broadcasting. Direction of Progress in Radio Broadcasting. Fxact Measurement of the Spoken Word 1902-1936. Hair and Air. Insurance Advertising Over the Air. Just How Do Shifts in Media Effect Radio Sales. Making the Map. braking the Program. Measuring the Radio Audience. Aredicine Chests, Boudoir Tables and Radio Listening. Memory For Advertising Copy, Presented Visually vs. Orally, by Frank Stanton. Microphones. Movie Stars . . . and Soup. More-Than-A-Year vs. Less-Than-A-Year. Names Make News. New Policies. ". . . not soon forgotten." Pebeco Booklet. Psychological Research in the Field of Radio listening. Radio for Home Products. Radio Homes in States, Counties and Prin- cipal Cities of the United States. Radio in 1937. Radio Listening in Automobiles. Radio Network Advertising Sells Food. Radio Sets by Counties. Sixteen Hours A Day. Short Course on Radio. Short History of Radio Broadcasting. Size of the Network Audiences. Summary of Summer. Talks, 1936 and 1937 (quarterly). To Order, For Radio. Truth About the Harvard Findings. Understanding Opera. Very Rich. What's Happening in Daytime Radio. You Do What You're Told. Publications of the Mutual Broadcasting System Along Different lanes. Hollywood Moves East, "put it in quotes." Take Your Choice. Publications of the National Broadcasting Company Broadcast Merchandising (Monthly). Drama Book. Estimated Number of Families Owning Radio Sets. Fibber McGee and Molly. For All Good Sports. The Good New Summertime. Great and Growing Greater. The House That Radio Built, by O. B. Han- son. Let's Look at Radio Together. Listen (reprint from LIFE). Money at the Crossroads. Mr. Holcomb Thinks It Through. A Nationwide Survey of Listening Habits. conducted by the Market Research Corp. of America. NBC Advisory Council — Tenth Meeting. NBC Around the World. NBC Industrial Studies. NBC Network Aireas. NBC's Nine Point Plan. NBC Recorded Program Service. Now 117 NBC Stations. Offers and Contests — 1936. 173% Increase in Sales. The Place of Radio in Education. RCA Research and Development Radio and the Farm. Radio Takes to the Road. Reports to the Advisory Council of the Na- tional Broadcasting Co. Saturday Morning. Second Discovery of America. 75th Birthday Anniversary of Dr. Damrosoh. Statistical Robot. The Story of the Opera. Straight Across the Board. A Study of the Relative Effectiveness of Major Advertising Media. A Study of the Use of Broadcast Advertising by Department Stores. 35 Hours A Day. This Fight Should Have Been Broadcast. Tops in Spot. 887 1937 in RADIO the year in headlines from Radio Daily Feb. 9— RADIO DAILY Makes Bow. Investigation of Broadcasting Monopoly by Congressional Committee Will Be Speeded, Says Connery. Feb. 10 — No Radio-Film Scrap, Says Paley. Feb. 11— NBC and CBS Officials Discuss Rate Card Versus Account Method of Billing. Feb. 15 — NBC Biz at Record High as January Billings Top Year Ago by 32 Per Cent. Feb. 16 — "Hands Off" Policy in Organizing Radio Talent Adopted by American Federa- tion of Actors. Feb. 17 — Women's National Radio Committee Plans Best Radio Awards. Feb. 18 — Clash on Dickstein Bill to Curb Alien Talent in Hearing Before Congressional Committee. Feb. 19 — Parley to Stamp out Bribery of Radio Talent by Music Industry Set by Federal Trade Commission for March 3. Feb. 23 — Independent Broadcasters Going After $2,500,000 Advertising Spent in Country Weeklies Feb. 24 — Hollywood Will Surpass New York as Center for Radio Artists, Predicts Don Gil- man of NBC. Adult Serial Dramas Voted Most Popular Day Programs. Feb. 25— A. T. & T. Seeks Patent Control of Communication Developments. Feb. 26 — Five-Year License Bill for Broadcasting Stations Introduced in Congress. Mar. 1 — Chevrolet Resuming WBS Spot Series Campaign with 380 Stations. Mar. 2— P. & G. Adds 5 NBC Shows, Bringing Total to 19 on NBC Network Exclusively. Warner Bros. Report Ownership of 65% of Voting Stock of Transamerican to S. E. C. Mar. 3— WOR Revises Its Policy to Permit 50- Word Live Commercial Announcements During Day. Mar. 4 — Music Publishers Agree Tentatively on Code to End Bribery of Radio Artists. Mar. 5 — Mrs. Roosevelt Signs for 13 Programs Sponsored by Ponds Over NBC-Blue Net- work. Mar. 8 — Webs Report Increase in February Busi- ness Over Last Year. Mar. 9— Mutual Adds 10 Stations to Net. Mar. 10— Baseball Broadcasts to Be Sponsored Cooperatively by Socony-Vacuum and Gen- eral Mills Via Local Stations. Mar. 11— NBC Farm Survey Shows Radio Profit- able. Commercial Radio Invades New Zealand. Mar. 12 — Connery Asks Congress for Radio Probe on Monopolistic Practices. FCC to Reopen Investigation of Alleged Irregularities. 68% of NBC Sponsored Mail Drawn by Day- time Programs. Mar. 15 — "Lucky Strike" Directs Campaign at Woman Clientele Over CBS. NBC Disk Business Up 113% Last Month. Mar. 16 — Charges of Partiality in Radio Talks on Court Issue Denied by Networks. Mar. 17 — Congressional Probe to Curb Network and Newspaper Expansion in Radio Pro- posed. WHN Set As New York Outlet in WLW's Eastern Hookup. Mar. 18— NBC Seeks Better Press Break From Newspaper-Affiliated Stations. Mar. 19— Special News Service Via Short Wave for Smaller Stations Inaugurated by INS. Mar. 22— NBC and CBS Engineers to Start on 40-Hour Week Before September. Mar. 23— Ken Dyke Joins NBC as Eastern Sales Head Effective April 1st. Revised Music Code Submitted to Federal Trade Commission. Mar. 24 — Re-Sale of Station Licenses Is At- tacked at House Hearing. State Control of Radio Asked in Georgia Bill. Mar. 25— CBS Stockholders Approve Two-for- One Share Split-Up. Mar. 26 — Foreign Radio Going Commercial, May Swing to American Methods. Mar. 29— Radio Blamed for Anti-ASCAP Legis- lation. Mar. 30— A. & P. Slaps at Radio for Barring Anti-Chain Tax Talks in Pennsylvania. April 1—4 Awards to CBS, 2 to NBC by Wom- en's National Radio Committee. Jack Howard is President of Continental Radio. April 2— CBS Sets Chrysler Building for Tele- vision Site. CBS Contracts for $500,000 Studio and Transmitter in San Francisco. April 5 — Music Publishers Lift Restrictions on Credits for Film Songs on Sustaining Pro- grams. April 6— ASCAP Revises Setup With Mills As Administrative Committee Chairman and Paine As General Manager. Television Field Tests From Empire State Building Are Resumed By RCA. Ford Motor Switches Programs to CBS Exclusively. April 7 — Television Requires Advertising Spon- sorship Because of High Cost, Says Sarnoff. April 8 — NAB Convention Set for Chicago. Dickstein Alien Actors Bill Tabled for This Session of Congress. April 9 — 5-Language News Programs Now Avail- able to Stations Thru Newly-Organized Van Cronkhite Associates. Kate Smith Gets New Sponsor For Fall. April 12 — NAB Seeks License Fee Refund Paid Warner Bros. Music Firm During With- drawal From ASCAP. April 13 — Supreme Court Decision Expected to Spur Radio Unionizing. Radio and Music Men Oppose Duffy Bill For U. S. Entry in International Copyright Convention. April 14 — New Firm To Sell ET Programs Thru 29 Regional Exchanges. Wattage Tax on Stations Proposed By Com- missioner Payne. April 15 — Government Rushes Wattage Tax Bill For Introduction in House. CBS Predict 2 Million Increase in Home Sets. April 16 — Chesterfield to Do Daily Baseball Sum- maries on 60 CBS Stations. CIO Moves To Organize Technicians in Radio Field. April 19— WLW Line Gets Under Way With 18 Shows Reported Set. April 20— WJBK Sues To Compel Western Union To Furnish Baseball Scores. General Mills Places Three-Hour Daily Show Over WMCA. April 21 — Major League Baseball Debut Sets Daytime Record. April 22 — Press-Radio Agreement Between Newspapers and Networks Is Renewed for Year. Mutual To Add 8 Atlantic Seaboard Sta- tions in September. April 23— ANPA, Approves Radio Report With- out Question. Year's Exports of Radio Sets Establishes All- Time Record. April 26 — Borden Launches Extensive N. E. Campaign on Yankee Web. April 27 — ARNEW Drops Press Association Men in Executive Committee Revision. April 28 — NBC Announces Five-Day Week for Announcers, Producers and Sound Men. NBC and WOR Expand in Custom Record- ing Field. April 29— CBS Joins Five-Day Week. April 30— WOR Announces 40-Hour Week and Increase in Staff. Film Exhibitors Seek To Eliminate Radio- Film Competition. May 3 — Advertising Activity Is Continuing Its Increase, Eckhardt Tells AAAA Convention. May 4— RCA Net Profit for Quarter Is Up 43%. Mutual Announces First Commercial Show Originating on Coast. May 5 — CBS, Mutual and NBC Announce April Gross Revenue Increases. May 6 — Hollywood Made Western Headquarters of NBC. May 7 — NAB Reports Business Increases With Independents Showing Greatest Gain. May 10 — Radio Scoops Newspapers in Hinden- burg Disaster. Radio Engineers Open 25th Annual Meet- ing. May 11— Court Reverses $115,968 Damage Award on "Aunt Jemima" Trade Mark Priority. May 12 — Coronation Broadcast Creates World Record Network. $1,500,000 in Soviet Orders For RCA Radio and Television. May 13 — RCA Announces Development of En- larged Television Screen. Coronation Broadcast Sets Record For Long- est International Airing. May 14— FCC To Report on Wattage Tax Bill Before House Committee. Nebraska Passes Anti-ASCAP Bill. May 17 — Networks Fight For Exclusive Airing of Important Special Events. CBS Experiments With Pre-Television Se- ries. May 18 — Songwriters Ask Administration of ET Fees After June 1st. Cantor Signs with Texaco for Six Years. May 19— Chevrolet Drops 40 Stations In Pro- test at Rate Increase. Music Publishers Confer on Songwriters' ET Demands. May 20 — Research Expert To Represent NAB At Meeting of A.N. A. And A.A.A.A. May 21 — Commercial Visual Broadcasting at Least Two Years Off, Says Sarnoff. A. F. of L. Moves to Keep CIO Out of Radio. FCC Disclaims Authority in Query On Newspaper Ownership of Radio Stations. May 24 — NBC Coast Employees Form Company Union. May 25 — Social Security Interpretation Causes Headache in Radio. 889 New Sponsor Is Being Sought For Amos V Andy Next Year. May 26— CIO Files Complaint With Labor Board Charging WHN With Wagner Act Violation. Two 50,000-Watters Planned in Canada. May 27 — Ford Universal Rhythm Program Re- places Ford Sunday Evening Hour. May 28— Union Signs WABC-CBS in 5- Year Agreement Including 40-Hour Week and Wage Increases. WHK-WJAY Offers Advertisers Merchan- dising-Survey Service. June 1 — Van Cronkhite Absorbs Roesler fir Howard Inc. Foreign Language Radio Reps. June 2 — NBC Classifies Sustaining Artists in Social Security Step. June 3 — CIO Plans Air Campaign in Coast-to- Coast Drive. June 4— P & G Renews Eight NBC Programs. FCC Opposes Five-Year License Bill. NAB Proposes Membership by Individual Stations. June 7 — New Ideas in ET Programs To Be Shown at NAB Meeting. June 8 — Mason-Dixon Station Group Seeks Transfer of Control. CBS Calls Stock for Two-for-One Exchange. June 9— Radio Set Sales Up 17%. June 10 — Civic Groups Plan Educational Airing on Networks. June 11 — Transradio Settles Suit Against Net- works and Press. Hearst Radio Signs Transamerican Deal. June 14 — Guild Negotiates 40-Hour Week and Pay Boost at WMCA. June 15— AFM to Curb ET Programs. American Sponsors Increase Foreign Radio Time. June 16— ASCAP and AFM Join in Anti-Disk War. Don Lee Net Plans New Hollywood Stu- dios. June 17— Radio Probe Receives Setback by Death of Congressman Connery. June 18 — RCA to Erect Radio-Television Stu- dios at N. Y. World's Fair. Social Security Board Rules Sponsor to Pay Tax For Musicians. June 21 — NAB Chicago Convention Opens With Record Registration. Transradio Press Plans Expansion Program. WABC Engineers Vote CIO Unit Affiliation. June 22 — Music Situation Features NAB Con- vention Issues. June 23 — John Elmer Elected NAB President. Independent Broadcasters Re-elect Edward A. Allen. Petrillo Predicts Nationwide ET Curbs. June 24 — Program Manpower Poor, Says Pryor Before NAB. George Slocum Elected AFA President. June 25 — Mutual To Expand Service and Ter- ritory. Canada To Increase Broadcasting Hours. June 28 — Classical Music Programs Show 100% Increase. June 29 — NBC Signs Dr. Angell of Yale as Radio Education Counselor. Local Pressure Stops Shift of Frisco Shows to Hollywood. June 30— Radio Set Sales 25% over 1936 Peak. AGRAP Seeks to Organize All Skilled Radio Employees. Hearst Radio Takes Larger Quarter With Sales Doubled. July 1— NBC Adds 10 Stations in South. Balanced Program Plan To Be Enforced By WWJ. July 2— Radio Business Curtailed By CIO Strikes. WGAR Adopts Five-Day Week. July 6 — Network Gains Continue. ju|y 7— AFL-CIO Fight Over WHN Sent To Labor Board. July 8— New Probe Bill Is Filed By Senator White. Campbell Soup To Sponsor Amos V Andy. July 9 — Drama Trend Is Spreading. July 12 — Summer Business Indicates No More Seasonal Lull. July 13 — AFM Invites Disk Men to Parley. July 14— Atlantic Refining Co. To Use 64 Sta- tions in Football Broadcasts. Equity Organizes in ET Fight. July 15— FCC Fate Again in Doubt. July 16— Banks Plan Full Hour Program on NBC. July 19— Seven New CBS Shows For Fall In- dicate Record Gross. News Programs Headed For New High In Fall. July 20 — Extensive Schedules For Fall Spot Busi- ness. July 21 — CBS And Mutual Continue to Sign Fall Business. Radio Pays Its Tribute To Marconi. July 22 — New High In.ET Shows. July 23 — Less Drastic Proposals For Regulating Transcriptions Offered By Clark Wilson. July 26 — Sykes Appointed Temporary FCC Chairman. Equity Aims To Unionize All Radio Talent. July 27— AFM-ET Parleys Begin. Television Patents Pooled By Farnsworth and A. T. & T. July 28 — New Radio-Talent Union Planned By Actors Equity. Anti-ASCAP Bill Vetoed By Michigan Gov- ernor. July 29 — Singers and Actors To Have Separate Councils in New Radio Union. July 30— AFM Makes 14 Demands for ET Reg- ulation. CBS and NBC Engineers Get 40-Hour Week and Pay Increase. Aug. 2 — NEA Service Enters Radio Field. To Supply Stations With Program Material. 890 AFM Gives Stations Until September 16 To Meet Demands. Television Jurisdiction Is Reserved By Equity. CBS Morning Sales Gain 136 Per Cent For First Six Months. Aug. 3 — CBS and NBC Continue Gross Gains For Summer Business. RCA Second Quarter Net Tops 1936 By $1,927,240. Aug. 4— ARTA (CIO) To Extend Scope To Em- brace Entire Radio Field. Radio Artists Approve Constitution of AFL Unit. Aug. 5 — Buick Signs Louis-Farr Match For Ex- clusive Airing Over NBC. Aug. 6— ASCAP-AFM Tieup Is Off; Working Agreement Likely. 158 Fall Football Games Set By Atlantic Refining. Aug. 9 — Networks Start Lining Up Affiliates To Meet Union Situation. Aug. 10 — FTC Approves Music Publishers' Pe- tition for Trade Practice Setup. NAB Charges Unfairness in Tactics Used By AFM. Aug. 11— WLW Line Is Expanded To Chicago and Detroit. Individual Parleys With Station Executives Being Held By AFM On the ET Situation. Aug. 12 — More Extensive Lists of Stations Being Used By Large Time Buyers On CBS. Senate Committee Approves Broadcasting Inquiry. Aug. 13— Government Looks Cold On ASCAP Anti-Trust Suit. Aug. 16 — WOR Signs Guild Terms Granting An- nouncers and Producers Wage Increases and Hour Reductions. Indiana Broadcasters Form Organization. Aug. 17— Cantor Elected President Of Radio Union. Aug. 18 — McNinch Drafted From Power Com- mission To Head FCC. Increased Listener Interest Shown In Co- operative Analysis. CBS Quizzes Stations On AFM Situation. Aug. 19— Senator White Still Wants Radio Probe Despite McNinch Appointment. Recordings Are Broadcast Over NBC Nets From Abroad. Aug. 20 — Independent Stations Organize For AFM Parleys. Standards Are Advocated In Radio News- Announcing. Aug. 23— NAB Reports 28.7 Per Cent Increase In Broadcast Advertising For First Half of Year. CBS Appoints Television Program Director. Aug. 24 — Independent Station Parley Picks Com- mittee To Deal With AFM. Aug. 25 — Independent Broadcasters Prepare Counter-Proposal For AFM. Aug. 26 — Independent Broadcasters Committee Seeks AFM Harmony. CIO Union Is Upheld In WHN Controversy. Injunction Is Sought To Stop Transradio Airing of Louis-Farr Fight. Aug. 27— AFM Will Strike Only At Stations On "Unfair List." CBS Engineers Perfect Concealed Mike System. Virginia Broadcasters Complete Organiza- tion. 14 New Links, 10 Power Boosts, Reflect CBS Expansion in 1937. Aug. 30 — McNinch Assigns 5 Lawyers To Check- up FCC. Aug. 31 — Ford Drops World Series Option in Retrenchment Policy. Court Enjoins Transradio From Broadcasting Fight. Sept. 1 — Network Affiliates Propose Cutting of Sustaining Costs By Nets To Pay Musicians. Sept. 2— CBS Gross Leaps 58 Per Cent For August. Sept. 3— Chrysler Renews Bowes Program. Sept. 7—50 Script Programs From Chicago Seen As Offset To AFM. Wilson and Hagedorn Merge As Station Representatives. Sept. 9— Networks Seek New World Series Sponsor. New Standard Contract Form Issued By Song Writers Association. Sept. 10— "Time" Switches To NBC. Theatres On Coast Experiment With Radio On Movie Bill. Sept. 14— NAB Calls Parley On AFM. Kendall B. "McClure of WOAI Elected Pres- ident of ARNEW. Nebraska Anti-ASCAP Law Termed Un- constitutional. Sept. 15 — Networks And Affiliates Meet AFM. Sept. 16 — News Programs For Fall Set Record On NBC Web. RCA Will Build $1,000,000 Addition. New Florida Network Seeks More Stations. Sept. 17 — Standard AFM Provisions Set. CBS Six-Month Earnings Show 25 Per Cent Increase. KSTP Calls Conference On Educational Pro- grams. Sept. 20 — AFM Strike Threat Looms Again. McNinch Delays Taking Over FCC Post. Sept. 21 — Legion Convention Jams Radio Rou- tine. AFM Executive Committee Awaits Draft of Contract Form By Rosenbaum. Quaker Network Gets First Commercial Series. Sept. 22— CBS Invades New England With Ad- dition of WNBX. Sept. 23 — J. Walter Thompson Producing 50 Weekly Programs Abroad. ASCAP Gross Revenue Higher Than In 1936. Sept. 24— NBC Experiments With Outdoor Tel- evision. WMCA Signs Lease For Larger Quarters. 891 Sept. 27 — Chamber Of Commerce Opposes Management Regulation Of Broadcasters. Sept. 28— Networks In Deadlock With AFM. Columbia Artists Inc., Expands Talent Man- agement Activities. Sept. 29 — Chevrolet Spot Campaign Lists Over 200 Stations. Jell-0 Contracts NBC Time Up To Middle Of 1940. Sept. 30— NBC Goes On 5-Day Week For All Owned and Affiliated Stations. Oct. 1 — World Series As Sustaining on Three Networks. Seven Applications Granted By FCC For Radio Facsimile. Nationwide Organizing Being Deferred By CIO. Oct. 4 — CBS And Canadian Networks Join in First Commercial Broadcast. WLW Line Organizes Mid-Western Group. Oct. 5 — Music Publishers Adopt Fair Trade Rules. Michigan Broadcasters Organize With James F. Hopkins As President. Oct. 6— NBC And "Mutual Billings For Septem- ber Under Last Year. Western Broadcasters Back Departmental- izing of NAB. Oct. 7— Record List of 320 Stations Broadcast World Series. Oct. 8 — Key Stations and AFM Reach Terms on Extra Sums for Staff Musicians. Oct. 11 — Frank Braucher Named v.p. in Charge of Sales at WOR. Oct. 12— NAB Convention Opens at Waldorf- Astoria. NBC Symphony to Air on Red and Blue Nets Starting Nov. 13. Oct. 13 — NAB Convention Invites Radio Probe; Plans Reorganization, With Increase in Dues. Oct. 14 — Independent Broadcasters Assured of Help from NAB In AFM Deals. Oct. 15 — FCC Merges Broadcast, Telephone and Telegraph Units. WHN Becomes Third NBC Commercial Outlet in New York. RCA demonstrates Television on 3x4 Screen. Oct. 18— Elliott Roosevelt Directs Hearst Coast Stations. FCC Sees Television Long Way Off. Oct. 20 — FCC Disqualifies Commissioner Payne From Sitting at Hearings in Action Against Attorneys Paul Segal and George Smith. House Rules Committee Favors Radio Probe. Oct. 21— IRNA-AFM in Trade Pact; Final Draft in Preparation. Oct. 22 — ET and Phonograph Record Men Meet with AFM; Tentative Committee Named by Disk Men. Oct. 25 — Educators Postpone Demand for Eve- ning Radio Periods, Pending Decision on Government Radio Probe. FTC Read 470,376 Commercial Scripts in Year Ended June 30. Oct. 26 — Output and Sale of Radio Sets Slackens After Topping 1936 Peak in July. Estimate 9,000,000-Set Year. Oct. 27 — AFM Suddenly Decides to License Disk Men Under 15-Point Plan. George Trendle, Pres. of Mich. Radio Net- work, Urges War on Film Gossipers of Radio. Frank E. Mason, NBC v.p. in Charge of Sta- tion Relations, Becomes Personal Assistant to Lenox B. Lohr, Pres. Wm. S. Hedges Gets Station Relations Post. Oct. 28— Paul B. West Elected President of A.N.A. Nov. 1 — Start Construction on New NBC Coast Plant. James D. Shouse, g.m., KMOX, St. Louis, Quits to Join Crosley in Former Hedges Post. Nov. 2 — World-Wide Broadcasting Co. Bids for Proposed Government Pan-American Sta- tion; NBC Also After Station. AFM Orders Disbanding of New Arrangers' Guild. Nov. 3 — NBC October Gross Revenue Shows Gain of 9.8 Per Cent. Nov. 4— CBS Gross for First 10 Months of Year Totals $23,339,801. Warner Bros, to Stop Supplying Radio Scripts of Its Films to Small Stations. Nov. 5 — Gen. Electric Seeks Construction Per- mits for New Television Stations in Schenec- tady. NBC in Chicago Balks at Signing AFM Pact; New York Stations Demur. Nov. 8— WMFG and WHLB, Minn., Added to CBS. RCA Declares First Common Dividend of 20 Cents A Snare. Nov. 9 — ARTA Blames Toscanini Engagement for NBC Dismissals. Nov. 10— Bulova Plans Record of 140 Stations for Time Signals. Allocation of Funds to be Spent by Inde- pendently Owned Network Affiliates for Hiring of Musicians Approved by Executive Committee of AFM. Nov. 11 — Make First Shipment of Ascap List of 25,000 Song Titles Most Used in Radio. Coaxial Cable Termed Satisfactory in Tests by Bell Telephone. Nov. 12 — Cleanup Campaign for Juvenile Radio Programs to be Launched by Commissioner Payne. Warner Bros. -Lucky Strike Show Starts on NBC Dec. 1. McNinch Calls for FCC Cleanup. Nov. 15— FCC Hearings Open to All, McNinch Says. McClatchy In Control of California Radio System. 892 Nov. 16 — Nebraska Ascap Law Enjoined. Nov. 17 — Transamerican Dropping St. Louis, Chicago, Detroit Lines. KTSM, El Paso, Joining NBC Network. Nov. 18— RKO Readies Full-Hour Program with Milton Berle to Head Cast. NBC-Chicago Activity Reaches All-Time H.gh. Frequency Zones Fixed by Havana Com- mittee. General Mills to Double Baseball Stations in 1938. 7 Oklahoma Stations Sign with ARTA. Nov. 19— Radio Sales to Britain Up Sharply Since 1929. John Swallow Named NBC Coast Program Manager. United Broadcast Sales and All-Canada Broadcasting Merged Into All-Canada Radio Facilities Ltd. Ncv. 22 — 8 Stations in New Mohawk Web. Bill Bacher Quits as MGM-Maxwell Pro- ducer; Louis K. Sidney of WHN Takes Over. Nov. 24— MPPA Opposed to Deal with SESAC on Rights. Atlas Radio Corp. Completes Releasing Plan for ETs. Nov. 26 — Congress Favors Postponing Radio Probe to Give FCC Chairman McNinch Chance to Set Things Right. Adam Hat Stores Buy NBC Fight Broad- casts. Nov. 29—0. B. Hanson, William S. Hedges and Mark Woods Made NBC Vice-Presidents. Nov. 30 — National Conference on Educational Broadcasting, Chicago, Hears Plea by Merill Denison, Author-Critic, for Radio Leadership. Westinghouse Seeks 2 More 50,000- Watters. 1 — FCC Rapped at Chicago Educational Parley. McNinch Will Rotate FCC Commissioners. More Sponsors Going After Baseball. 2 — Wrigley Adding Sunday Program. Payne Blames Broadcasters for Radio Muddle. Dec. 3— CBS November Billings Up 9.2 Per Cent. A. L. Alexander Returns to the Air. Pillsbury Replacing "Today's Children." Dec. 6 — Ruthrauff Cr Ryan Agency Appoints Drama Advisor. Gov't and Institutions Making Listener Survey. Paley's Talked Placed in Congressional Rec- ord. Dec. 7 — Segal Suspended by FCC — Smith Charges Dismissed. Two WLLH Transmitters Synchronized. Appeals Court Upholds 5 FCC Decisions. Dec. 8 — Frank Gillmore Quits as Equity President. Dec. Dec. Paul Raymer to Represent Michigan Radio Network. Dec. 9 — Songwriters Suing Publishers. Jell-0 Adds 23 Canadian Stations, Boosting Network to 108. Dec. 10 — Music Code Tentatively Approved by FTC. KGAR in Tucson Joining CBS. Kate Smith Sued by Vaughn DeLeath on "First Lady" Title. Dec. 11 — Warner Bros. Acquiring Control of Muzak. Dec. 13 — Warners Buying Control of Muzak Seen As Step Toward Television. Dec. 14 — Continental Radio Press Inc. Plans Telephone News Service in News-Trans- mission Experiment with Press Wireless Inc. Treaty Is Agreed Upon at First Inter- American Radio Conference at Havana; Ten Channels Added to Waveband; Border Sta- tions to be Curbed. Dec. 15 — International Broadcasts Increase in 1937, with NBC Sending 1,434 Programs Abroad in First 10 Months of Year Com- pared to 184 in 1936; CBS Aired 290. Dec. 16 — J. Walter Thompson Co. assumes blame for Mae West "Adam and Eve" skit which caused furore; NBC President Lohr asks to share responsibility. NBC networks added 41 stations during year; 143 new total. Dec. 18 — U. S. and Canada name delegations to International Radio Conference at Cairo. Dec. 21 — FCC asks NBC for transcription and complete information on Mae West skit. Emile J. Gough resigns as president and general manager of Hearst Radio. Dec. 22 — Mutual had 66 commercials in 1937, compared to four when network started in 1934. Dec. 24 — Fortune Magazine survey shows radio as nation's No. 1 pastime. Dec. 27 — Commercials to come from New York World's Fair. Radio Probe is Pledged by strong House bloc. Washington circles scoff at radio czar idea. Dec. 28— Elliott Roosevelt Heads Hearst Radio. Westinghouse transfers radio end to Balti- more. Don Searle succeeds John M. Henry as Central States Broadcasting Co. general manager. U. S. Circuit Court of Appeals scores FCC on permit denial. Dec. 29 — More commercials to come from Chi- cago. Tentative wage scale approved by AFRA. Press-Radio seeking increase in rates. WBS transcriptions up 20 per cent in year. Dec. 30 — Government control bill looms. John VanCronkhite quits VCA to join INS. Dec. 31 — Anti-Freelance rule passed by Local 802, AFM. Chicago broadcasters see bright outlook for 1938. 893 RADIO --a history 1912- -1937 from the Radio Division, Department of Commerce, Washington, D. C. 1912-1930. From 1930 to 1937 by Radio Daily staff. 1912. F. A. Kolster, of the Bureau of Standards, invented and developed the Kolster decremeter, which is used to make direct measurements of wave length and logarithmic decrement. This instrument has been used by the radio service of the Department of Commerce since it was invented. In February the Marconi Co. procured the patents of Bellini and Tosi, including those for the wireless direction finder. On February 9 the Australian Commonwealth station was opened. On April 15 the steamship "Titanic," on her maiden voyage, struck an iceberg and sank, but owing to the prompt wireless call for assistance the lives of more than 700 of her passengers were saved. The International Radiotelegraphic Conference opened in London on June 4 and approved important regulations to have uniformity of practice in wireless telegraph services. On July 5 the International Radiotelegraphic Convention was signed at London. July 23: Act approved by the United States Government extending act of June 24, 1910, to cover cargo vessels and requiring auxiliary source of power, efficient communi- cation between the radio room and the bridge, and two or more skilled radio operators in charge of the apparatus on certain passenger-carrying vessels. August 13: Act approved by the United States Government licensing radio operators and transmitting stations. During this year the Governments of France and the United States experimented between the Eiffel Tower station and Washington by wireless to procure data for com- paring the velocity of electromagnetic waves with that of light. On October 11 the "Volturno" was burned in mid-Atlantic, and in response to the wireless appeal 10 vessels came to the rescue, 521 lives being saved. November 12: Safety at Sea Conference held in London. At this conference the use of radio received appropriate consideration. On November 24 the first practical trials with wireless apparatus on trains were made on a train belonging to the Delaware, Lackawanna & Western Railroad. The station at Macquerie Island was the means of keeping Doctor Mauson, the Australian explorer, in touch with the outer world. Radio dispatches were published in a small journal which was established, called the Adelle Blizzard. High-powered transoceanic stations were completed at Carnarvon, Wales., Belman, Honolulu, and San Francisco during the autumn of 1914. The Honolulu-San Francisco stations were opened to public service September 24. The Tuckerton-Eilvese and Sayville-Nauen stations were in operation about this time. Most of these stations made use of the latest developments in the art, using undamped and long waves as produced by the Poulsen arc and the radio-frequency alternator. On October 6 E. H. Armstrong was issued a patent covering the regenerative circuit also known as the feed-back and the self-heterodyne circuit. During 1914 and 1915 the United States Navy duplexed its principal shore stations in order that these stations could communicate with ships and with each other simul- taneously. 1915. During this year F. A. Kolster, of the Bureau of Standards, developed a radio compass said to be more effective than that which was being used. April 1: Service was established between the station at Wahiawa, Oahu, Hawaii, and the United States naval station at Tutuila, Samoa Islands, a distance of 2,400 miles. 894 On May 12, in Battery Park, New York City, the mayor unveiled the monument in memory of wireless operators who had lost their lives at the post of duty. On July 27 wireless communication between the United States and Japan was effected. Two terminal stations were located at San Francisco and Funabashi, near Tokyo, and the messages were relayed through Honolulu. On July 28 the American Telephone & Telegraph Co., working in conjunction with the Western Electric Co., succeeded in telephoning the wireless across the American Continent from Arlington to Hawaii, a distance of nearly 5,000 miles. On October 26 the wireless telephone experiments were continued, communication being effected across the Atlantic from Arlington to the Eiffel Tower, Paris. _ During this year ship service was greatly improved through the installation of new equipment, embodying features ' of great practical value, by various operating com- panies. Efficient emergency radio transmitters came into wider use owing considerably to the efforts of the radio service of the Department of Commerce and its refusal to pass inefficient equipment. 1916. During the course of a severe blizzard in the United States during February wireless telegraphy was extensively used for train dispatching, as the telegraph wires were down. The determination of the difference in longitude between Paris and Washington with the aid of radio which had been in progress since October, 1913, was completed during May, the result, expressed in terms of time, being 5 hours 17 minutes 35.67 seconds, and has a probable accuracy of the order of 0.01 second. The initiation of the newly established trans-Pacific wireless service between the United States and Japan was celebrated on November 5 by an interchange of messages between the Mikado and President Wilson. 1917. June 2 marked the "coming of age" of wireless telegraphy in England; that is, that 21 years had elapsed since the registration of patent 12039 in 1896. 1918. The trend of progress toward continuous-wave communication as distinct from that by damped waves was very marked during this year, a particular impetus being given by the continued development of the electron tube as an efficient receiver and generator of undamped oscillations. Steady improvement was also evident in the arc form of generator which was installed in many new high-power stations. Wireless telephony also progressed to a marked extent, particularly in the direction of reliability and increase of range, due mainly to the development of valve generators and receivers. In the equipment of aircraft with wireless great progress was made, both in radio- telegraphy and radiotelephony. In April a high-power station was opened at Stavanger, Norway, for the use of the Norwegian Government. The station communicates with the United States. In the Argentine the erection of a station destined for direct communication with the North American Continent was commenced in the vicinity of Buenos Aires. On July 31 the United States Government took over all wireless land stations in the United States, with the exception of certain high-power stations, which remained under the control of commercial companies. On September 22 messages transmitted from Carnarvon were received in Sydney, 12,000 miles away. Cable confirmations of these messages were sent forward at the same time, but were received some hours later than the corresponding radiotelegrams. At the end of the year a high-power station, erected by the United States Govern- ment, was opened at Croix d'Hins, near Bordeaux. 1919. The successful trans-Atlantic flights of Alcock and Brown, of the American "NC4" and of the British dirigible "R34" during the summer of the year focused attention upon the application of radio for aviation purposes and its great value for aerial navigation. In February a Spanish decree was issued to the effect that all sailing vessels of 500 tons or over and carrying 50 or more passengers must be equipped with wireless apparatus. On June 30, 1919, there were 2,312 ship stations of the United States, having increased from 1,478 on June 30, 1918. At this time new ship stations were increasing at the rate of 100 a month. This increase was due to the great number of vessels built during the war period. During the year the Radio Corporation took over the radio interests of the American Marconi Co. The war-time ban on private and experimental wireless stations was removed. 1920. The steady development of continuous-wave wireless work was continued during the year and some further progress made in the commercial application of tube apparatus. 895 1921. Experiments were carried out in France with successful results in the applica- tion of Baudot and similar high-speed telegraph apparatus to radio work. The progress made in amateur and experimental wireless is exemplified by the attempts made in February and December of this year to effect communication on short- wave lengths between the wireless amateurs of the United States and Great Britain. The first attempt was unsuccessful, but during the second test signals from many American amateur stations were heard both by British radio amateurs and by the representative of the American Radio Relay League who was sent over for the tests. The signals were also heard in Holland. The American Radio Relay League held its first annual convention in Chicago, August 30-September 3, at which many thousands of amateurs of the United States were present. The first licenses for broadcasting stations in the United States were issued in September of this year. New York radio central station opened on Long Island. 1922. During this year broadcasting stations increased rapidly in keeping with the great interest taken in the art. First Annual Radio Conference held in Washington, D. C, February 27. On June 7 E. H. Armstrong read a paper before the Institute of Radio Engineers on some recent developments by him of regenerative circuits. Professor Armstrong was granted a patent for the superregenerative circuit. Experiments in radiotelephony from ship to shore were conducted during this year. In tests from the steamship "America" it was proved possible to communicate with land telephone stations more than 400 miles distant from the ship. 1923. On March 2 L. A. Hazeltine, of Stevens Institute of Technology, presented a paper before the Radio Club of America on tuned radiofrequency amplification with neutralization of capacity coupling. Professor Hazeltine was granted a patent for the nonradiating neutrodyne receiver. On March 4 the Cleveland, Ohio (KDPM), station of the Westinghouse Electric & Manufacturing Co. successfully repeated short waves from the East Pittsburgh, Pa. (KDKA), station for the first time in history. Second Annual Radio Conference held in Washington, D. C, March 20. The Marconi Co. made a tender, which was accepted, for the erection of a transmitting station in Australia of a power of 1,000 kilowatts with 20 steel masts, 800 feet high. Corresponding stations were to be provided in England and Canada. The receiving arrangements would permit simultaneous reception from five stations. The construction of a large radio station in a valley between the Herzogstand and the Stein, two of the foothills in the Bavarian Alps, was undertaken. The aerial will be suspended by wire cables stretched between the tops of the two hills, the aerial wires being suspended from these cables. The increase in traffic on some of the large liners of the Atlantic route led to the installation of apparatus for high-speed automatic transmission and reception on several lines. Successful tests on wireless-controlled airplanes were carried out at the Etampes Aerodrome in France. Flights were made without a pilot. Flights were also made with a pilot using a gyroscope stabilizer and special steering motors which could be controlled from the ground. The International. Commission for Aerial Navigation agreed, as a general principle, that all aircraft engaged in public transport must carry radio apparatus. The General Electric Co. developed a tube capable of delivering 20 kilowatts of high- frequency energy to an aerial. Using six of these tubes in parallel with 15,000 volts on the anode, a current of 310 amperes in an Alexanderson multiple-tuned aerial was obtained. A tube of the magnetron type was developed by the same company capable of giving 1,000 kilowatts at 20,000 cycles with an efficiency of 70 per cent. Great progress was made during the year in the development of vacuum tubes. Short waves were used to greater advantage than heretofore. The McMillan expedition to the polar regions had radio as their only means of direct communication. Using low power and short waves, their vessel, "Bowdoin," communi- cated with several stations in the United States while they were frozen in thousands of miles away. Broadcasting concerts from United States stations were heard during the long dark nights of the Arctic Zone. During the year foreign countries became interested in radiotelephone broadcasting. Broadcasting in the United States heard in England. British programs were also heard in the United States. 896 On December 31, East Pittsburgh, Pa. (KDKA), transmitted a program to Great Britain on a short wave. 1924. The high-power station at Monte-Grande, Argentina, was opened in January for direct communication with New York, Paris, and Berlin. The service will be extended to Great Britain when a corresponding transmitting station is available. The power of the station is 800 kilowatts, the aerial being carried on 10 masts, each 690 feet high. The receiving station is at Villa Eliza, 30 kilometers from Buenos Aires, the actual control being effected from a central office in Buenos Aires. On February 5 a radio program broadcasted in the United States from the East Pittsburgh, Pa. (KDKA), station of the Westinghouse Electric & Manufacturing Co. was received and rebroadcast in England for the benefit of English stations. On February 23 a concert broadcast by the same station and relayed from London, England, was heard clearly in Calcutta, India. In July an agreement was concluded between the British Government and the Marconi Wireless Telegraph Co. (Ltd.) for the construction of a wireless station on the beam system, capable of communicating with Canada and of being extended to India, South Africa, and Australia, the transmitting station to have an input of at least 20 kilowatts and the receiving station to have an aerial designed to focus the received waves within an angle of 30°. The short-wave direction system of radiotelegraphy and the results obtained in tests made on it were described in a lecture before the royal Society of Arts, in July by Senatore Marconi. During the period from August 5 to September 24 the East Pittsburgh, Pa. (KDKA), station maintained communication with the ship "Arctic" while on its expedition to the Arctic regions. Upon the ship's return it was reported that messages sent on short waves by the East Pittsburgh station were received at Cape Sabine within 11° of the North Pole. This is the farthest north radio messages have been received. Third National Radio Conference held in Washington, D. C, October 6. On October 11 signals from the East Pittsburgh station were successfully repeated from a station in Cape Town, Africa. An expedition from the United States, under the leadership of Hamilton Rice, which will explore the Amazon and Orinoco Rivers in Brazil and Venezuela, in the interest of geographical sciences in general, will have radio as their only means of communication. A wireless lighthouse has been set up on an island in the Firth of Forth, Scotland. Wireless waves are concentrated by reflectors into a beam which can be sent 100 miles, giving ships their position in a fog. 1925. Considerable progress was made during 1925 in working with short waves. Several transoceanic stations are working foreign stations at great distances on wave lengths varying from 22 to 103 meters. In an experiment between the Hastings (Nebr.) station and the East Pittsburgh (Pa.) station the Westinghouse Electric & Manufacturing Co. demonstrated that a 64-meter wave could be picked up, and by placing it on a short transmission line to the trans- mitting station, increasing the strength of the signals to their original power or greater, if necessary, the amplified wave could be transmitted onward. This experiment shows that repeater stations can be constructed in different parts of the world and be fairly certain of transmitting a strong signal. A number of short-wave transmissions were made by East Pittsburgh (KDKA) transmitting to South Africa and Australia. During July programs were broadcast to the American naval fleet in Australian waters. The practical use of the telephone and radio for the transmission of photographs was more clearly demonstrated during the year. Broadcasting programs from airplanes was done in a few instances. The General Electric Co., the Radio Corporation of America, and the Westinghouse Electric & Manufacturing Co. conducted experiments in broadcasting, using as high as 50 kilowatts. The Department of Commerce placed in commission a "radio test car" which is equipped with an assortment of radio instruments used in conducting tests and inves- tigations. The Fourth National Radio Conference was held in Washington, D. C, November 9. 1925. The Radio Corporation of America began the operation of a high-powered broad- casting station at Bound Brook, N. J., for transmission of programs to Europe. This station is equipped so as to use as high as 50 kilowatts. 897 One of the large electrical companies conducted experiments to determine the charac- teristics and peculiarities inherent in the piezo crystals. Several stations are now using this quartz crystal to maintain a constant frequency which eliminates to a great extent the "beat notes" resulting from two stations heterodyning at an audio-frequency. The radio-inspection service of this department has been supplied with these crystals to insure accuracy in frequency or wave-length measurements. 1926. During this year directional or beam transmission developed to a point where it may now be considered as practical for commercial usage. The use of quartz plates for maintaining constant frequency or radio transmitters advanced considerably during the year. Successful radiotelephone experiments were conducted between New York and London. This service will be used commercially in the near future. With the development of transmitting pictures by radio it is now practical to transmit weather maps to vessels at sea. The single-dial receiver came into greater use for reception of programs from broad- casting stations. Commercial pictoradiogram services are now in operation between New York and London and between San Francisco and Hawaii. On July 8 the Attorney General of the United States rendered a decision to the effect that the Secretary of Commerce has no jurisdiction as to the wave length, with the exception of the band between 600 and 1,600 meters reserved for Government stations, or the power used by commercial stations, including broadcasting stations. Radiotelephone was used for the first time in directing the filming of a naval scene, off the coast of California, for a photoplay. During the year successful development of a wireless system for controlling fog signals from unattended lighthouses and beacons marked a great advance on the automatic or semiautomatic systems for starting and stopping acetylene fog-signal gun by wireless impulses. Successful experiments of synchronizing two or more stations in order that simul- taneous operation on the same wave length without interference may be accomplished were conducted by the Westinghouse Electric & Manufacturing Co. during the year. 1927. Transatlantic radiophone service opened to the public on January 7. Eadio act of 1927 passed February 23, creating the Federal Radio Commission. On April 7 the experimental radio station of the Bell Telephone laboratory at Whippany, N. J. (3XN), was successfully used in a public demonstration of television; the facial expression and voice of Secretary of Commerce Hoover could be seen and heard in New York distinctly and at the same time. Radio was used by the airplane "America" on June 29 for the first time by an airplane in crossing the Atlantic Ocean from the United States to France. International Radio Telegraph Conference held at Washington, D. C, October 4 to November 25. As a result of experiments conducted during the past two years on methods of synchronization broadcasting stations WBZ at Springfield, Mass., and WBZA at Boston, Mass., owned by the Westinghouse Electric & Manufacturing Co., are now being regularly operated simultaneously in absolute synchronism, the wave length of the transmitter at the Boston station being automatically controlled by the Springfield transmitter so that any variation at Springfield will create a similar variation at Boston, assuring absolute synchronism at all times during the operation of these stations. Experiments are now being conducted for the sychronization of two or more trans- mitters by radio control instead of by wire as in the case of the two stations referred to. The U. S. S. "Kittery," experimenting with a radio compass during hurricane weather, found that the intensity of static may be useful in detecting and locating storms at a considerable distance. The experimental station of the General Electric Co. at Schenectady, N. Y., call signal 2XAG, in experiments used a vacuum tube of 100,000 watts power. The Department of Commerce began the installation of directional radio-beacons for use in aviation. Two-way communication experiments between plane and ground carried on with considerable success. 1928. January: Commander A. Hoyt Taylor, United States Navy, was awarded the Morris Liebman memorial medal by the Institute of Radio Engineers for research in short-wave phenomena during the previous year. February 8: A successful television demonstration was carried on during the night between station 2KZ in London, England, and amateur station 2CVJ in Hartsdale, N. Y. March 7: A successful ship-to-shore television test was conducted from a London (England) station with the steamer "Berengaria." March 28: Amendment to the radio act of 1927 approved. 898 June 27: A 2-way short-wave radio circuit was first used commercially for telephony between America and Europe. The short-wave circuit supplements the long-wave circuit which was opened for commercial service during 1927. September 11: Station WGY, Schenectady, N. Y., was the first station to broadcast a play by television. The play, a 1-act drama, entitled "The Queen's Messenger," was broadcast during the afternoon and again in the evening. November 1: 2-way telephone communication established between Sydney, Australia, and Schenectady, N. Y., a distance of 10,000 miles. November 6: In broadcasting the returns of the presidential election the National Broadcasting Co. had 59 stations throughout the United States connected into a single network, and the Columbia Broadcasting System had 26 stations connected in another network. November 26: The trans-atlantic radiophone service between North America and Europe was extended to another continent — Africa — by the establishment of service to Ceuta, Spanish Morocco. December: Commander Richard Byrd, on a scientific expedition in the Antarctic, operated a radio station, located farther south than any station heretofore, to keep in touch with civilization. Programs of the short-wave relay broadcasting station of the East Pittsburgh (Pa.) station of the Westinghouse Electric & Manufacturing Co. were received by the station. At one time during the political campaign 106 broadcasting stations in the United States were connected into a single network by means of approximately 25,000 miles of telephone circuits together with about 48,000 miles of telegraph circuits for program coordination and auxiliary communication. During the year radio apparatus was used to detect mineral deposits in the United States. Amateur and commercial stations were used to great advantage through lack of other means of communication during the Florida and Porto Rico storms. The use of receiving sets operated by house current and dynamic loud speakers came into greater use during the year. The General Electric Co. developed a vacuum tube, 5 inches in diameter and about 2 feet long. It is operated as a sell-excited oscillator on a wave length of 6 meters and is capable of radiating from 10 to 15 kilowatts of high-frequency power — probably fifty times as much as any short-wave tube has heretofore been able to radiate. 1929. January 21: Conference held at Ottawa, Canada, for the purpose of allocating certain high-frequency channels for the use of Canada, Cuba, Mexico, Newfoundland, Central American countries, and the United States. March 4: The inauguration of President Hoover and Vice President Curtis, in Washington, was carried to 118 radio broadcasting stations in all parts of the United States, making the occasion the largest chain broadcast which has ever occurred. More than 30,000 miles of wire telephone program circuit were employed. Several high- frequency stations also transmitted the ceremonies primarily for the benefit of listeners in foreign countries. April 16: International Safety of Life at Sea Conference held at London, Ens-land (April 16 to May 31). to May 1: There was a demonstration of 2-way telephone communication between an airplane in flight and telephones connected to the ordinary land telephone lines. Re- porters of the New York metropolitan press flying in an airplane of the Bell telephone laboratories over northern New Jersey conversed with the men at the city desks of their respective newspapers in New York. May 6-7: A number of outstanding achievements in radio communication were made during the year m keeping the Byrd Antarctic Expedition in touch with civilization On May 6 at 5 p. m., or 2 a. m. the next day at Greenland, the short-wave telephone station of the Byrd Expedition at Little America, Antarctic, communicated with the meteoro- logical station of the University of Michigan at Mount Evans, Greenland, a distance of about 12,000 miles, on 34 meters. The signals were sufficiently strong at Little America that a loud speaker was used in receiving. Programs during the year were regularly transmitted by a short-wave experimental station of the Westinghouse Electric & Manufacturing Co. at East Pittsburgh Pa on 25 meters to the Byrd Antarctic Expedition, a distance of approximately 11,000 miles Steamship "City of New York" (WFBT) of the Byrd Expedition relayed communica- tions from a portable station regularly to the station of the New York Times located in New York City. The plane "Stars and Stripes," flying at about 3,000 feet above Commander Byrd's base, Little America, transmitted messages on 34 meters, using 50 watts power, to the New York Times station. ' 899 Station KDKA, East Pittsburgh, Pa., during the past three years has been broad- casting on schedule to the Royal Canadian Mounted Police post at Bache Peninsula, Ellesmereland, northwest of Etah, Greenland, located in approximately 75° west, 78° 30' north (10y2o from the North Pole). This, according to reports, is the farthest north that regular broadcast progams have been received. June 1 : On June 1 and December 1 the third and fourth trans-Atlantic radio-telephone circuits were put into operation between New York and London. This results in there being now in service one long-wave and three short-wave circuits. On the American side the short-wave transmitting station is located at Lawrenceville, N. J., and the receiving station at Netcong, N. J. During the year further extensions of the trans-Atlantic telephone service were made by wire to other points and countries in Europe, including extensions to the cities of Milan, Turin, and Genoa in Italy, and to the entire telephone system of Czechoslovakia. June 27: A demonstration of television in color was given by the Bell telephone laboratories. Much of the apparatus employed was essentially the same as that used in the 1-color demonstration of April, 1927. Three channels were used for the transmission of the signals, one for each of the fundamental colors — red, green, and blue. While transmission with this system may be by either wire or radio, transmission on the occasion of the demonstration of June 27 was by three pairs of wires. September 19: The first meeting of technical consultative committee of the Interna- tional Radiotelegraph Convention, Washington, 1927, was held at The Hague. October: Work began on Department of Commerce (radio division) Grand Island, Nebr., Central Monitoring Station, secondary stations being placed in each radio district and on six radio-test cars. November 18: An earthquake in the bed of the North Atlantic Ocean snapped 12 cables and from that time until the end of the year a greatly increased proportion of the trans-Atlantic communications were handled by radio. December 8: Telephone service was inaugurated between land telephone lines and the S. S. "Leviathan." The shore transmitting and receiving stations are located on the New Jersey coast and each is connected by wire to the long-distance telephone operating building in New York. The radio link between the ship and shore utilizes high frequencies (short waves). Here connections between the telephone subscribers on land and those with whom they converse on the S. S. "Leviathan" are handled as in the cases of telephone calls to various foreign points, such as Cuba, Mexico, and Europe. During the year there was continued growth in chain broadcasting. On September 1 about 34,000 miles of telephone circuit were in use for program transmission. One hundred and fifty-two broadcasting stations were provided with regular connections. December 18: Radio act placing Federal Radio Commission on permanent basis approved. Screen-grid tubes for radio receivers came into use during the year. During the year the Riverhead, Long Island, receiving station of the Radio Corpora- tion of America Communications (Inc.) picked up short-wave programs of foreign stations for rebroadcasting by regular broadcasting chains. 1930. April 3: Radiotelephone service between North America and South America was opened to the public. This service now interconnects 20,000,000 telephones in the United States as well as all telephones in Cuba and all the principal points in Mexico and Canada with the subscribers reached by the telephone networks in Argentina, Chile, and Uruguay. The connection is made by means of a short-wave radio circuit covering a distance of 5,300 miles. The transmitting station in North America is located near Lawrenceville, N. J., and the corresponding station in South America is located near Buenos Aires. April 27: A radiotelephone conversation lasting 15 minutes was carried on between a train running at 84 miles an hour between Toronto and Montreal, Canada, and London, England. The system broadcasts the voice from train to carrier-current tele- graph wires which parallel the track, and vice versa. From these wires it is carried to pick-up stations and then transferred to the telephone office at Kingston, Canada, where it is placed on regular long-distance telephone circuits. Connections from the train are made by an operator stationed on the train. Connections outside are made by placing calls with the long-distance telephone operator. October 27: Regular commercial radiotelephone service between North America and Australia was inaugurated on this date. The service is provided through the linking together in England of the radiotelephone circuits from New York to London and from London to Sydney. A call over this system from Los Angeles by way of New York and London to Sydney covers a total distance estimated at about 21,000 miles. During the year trans- Atlantic radiotelephone service was extended through the provision of connections to a number of additional points in Europe. These extensions 900 include practically the whole of northern Italy, the city of Rome, Vatican City, the cities of Warsaw, Poland, and Helsingfors, Finland, and the cities of Memel and Kovno, Lithuania. Service is now given to practically the entire telephone network of western Europe. During the year ship-to-shore radiotelephone service in addition to being available to the steamship "Leviathan" was extended to the "Majestic," "Olympic," "Homeric," and "Belgenland." This service is given through shore transmitting and receiving stations located at Ocean Gate and Forked River, N. J., respectively. Through connections with the land telephone system, this service is available not only \o all points in this country but to most of the cities of Cuba, Canada, and Mexico. Similar telephone service to the continent of Europe is available to passengers on these vessels through stations at Rugby and Balclock, England. Television was employed for the first time as part of a regular performance in a theater, the television images being transmitted by radio from a studio located about 1 mile from the theater. The active images of the performers were reproduced upon a screen 6 by 7% feet and were readily visible to those seated in the back rows of the balcony. The light impulses were transmitted on a wave length of 140 meters, and were accompanied by voice and sound effects. This increase in area of the projected image from the previous size of about 14 inches square to an area equivalent to about one-fourth that of the standard motion-picture screen was rendered possible by the introduction in the projec- tion optical train of a light valve operating on the principle of altering the direction of polarization of a beam of polarized light by passing the beam from an electrostatic field. This light valve thus renders possible the use of more powerful rays of light than have heretofore been practicable in television projection. A television picture which had traveled approximately 20,000 miles through space was received with a fair degree of accuracy, thereby establishing a distance record for television reception. The picture, a rectangular design in black on a white card, was transmitted by the short-wave station, W2XAF (31.48 meters) at Schenectady, N. Y., received in Sydney, Australia, by station VK2ME, rebroadc'ast by that section on 28.8 meters, and received back in Schenectady in about an eighth of a second. The United States now leads the world in radio communication with circuits spanning every ocean and touching every continent on the globe. During the year diversity in reception was improved upon. The method, as now used to a great extent and which is growing, is accomplished by the erection of three antennae spaced approximately 1,000 feet apart. Observations over a long period have shown that the strength of the received signal varies considerably within a radius of 2,000 feet and while the radio impulse at one of three antennae may be faint, the other two will be clear and strong. By connecting the thr^e antennae with a central receiver a signal of uniform strength representing the composite level of the three antennae is obtained. Experimental fascimile transmissions conducted during the year indicate the possi- bility that eventually a complete daily newspaper may be transmitted by this system of radio. International broadcasting gained impetus during the year through the address of King George of England opening the London Naval Conference, the achievement of linking the World Power Conference in Berlin with the National Electric Light Associa- tion Convention in San Francisco by addresses broadcast from San Francisco, Berlin, London, and Orange, N. J., and the broadcast of the ceremonies connected with the exchange of ratifications of the London Naval Treaty. In developing synchronization of two or more stations operating on the same fre- quency without causing interference to each other, broadcasting station WTIC in Hartford, Conn., and WEAF in New York, N. Y., were granted authority to carry on this form of transmission. Station WBAL in Baltimore, Md., and WJZ in New York, N. Y., were also authorized to synchronize. At the close of L930, nearly 200 stations were embraced in the broadcasting networks of the National and Columbia chains. The length of permanent program telephone circuits used for this purpose was about 34,500 miles. 1931. January 1: Premier Mussolini is heard in America for first time when he speaks at dedication of Rome's new short wave station. January 11: Caesium photo-electric cells were introduced to clarify television images. February 12: Pope Pius is heard in United States for first time over HVJ, new Papal short wave station. March 31: 18 cm. Micro-Rays used in transmission between Dover and Calais. April 26: W2XCR, New York, began operating as a television station. June 3: English Derby, Epsom Downs, televised for the first time by John L. Baird. 901 June 15: Empire State Building selected as site for television station by RCA. Ultra-short waves to be featured. July 21: W2XAB, experimental television station, opened by CBS in New York. September 24: U. A. Sanabria, using a 10-foot screen, demonstrated television at Radio Electrical World's Fair in New York. December 12: 15 nations participated in tribute to Marconi on thirtieth anniversary of first transatlantic signal. December 25: Combined NBC Red and Blue networks broadcast direct from the stage of the Metropolitan Opera for first time. 1932. January: NBC broadcasts for the first time from a war zone when Floyd Gibbons broadcasts happenings in Manchuria. February: Radio gives world-wide coverage to Olympic Games for first time. May 23: Cuba links together 4 stations to form first network. June: Republican and Democratic conventions covered by record radio networks. December 1: Ribbon, or Velocity mike, is placed in use by NBC. December 10: First radio program ever rebroadcast from Java is heard in U. S. 1933. March 4: Record amount of stations carry 7-hour broadcast of inauguration of President Roosevelt. April 4: Dirigible Akron crash is covered by network mobile units demonstrating the value of units for special event coverage. November 11: NBC studios in Rockefeller Center dedicated. November 20: Broadcast stations successfully maintained two-way communication with U. S. Army stratosphere balloon with listeners able to tune in conversations. 1934. May 1: WLW, Cincinnati, begins operation on 500,000 power watts. July 11: Federal Communications Commission organized to succeed Federal Radio Commission. October 2: Mutual Broadcasting System begins operation with hook-up, consisting of WOR. WGN, WLW and WXYZ. October 9: Supreme Court of United States upholds Dr. Lee de Forest as inventor of regenerative or "Feed-back" circuit. 1935. Februarv 1: Television Committee of British Government suggested England establish television as a public service immediately. March 11: Anning S. Prall appointed chairman of FCC. Aoril 25: Giant world-wide radio hook-up pays homage to Marconi on his 61st birthday. May 7: RCA announces plans to spend $1,000:000 for field television tests. June 1: MBS begins interchange of programs with Canadian Broadcasting Company. July 1: MBS joins Proprietary Drug Association. August: NBC stages most extensive field broadcast hook-up in radio history at army maneuvers. October 1: MBS opens first radio playhouse in New York. October 1: WGN opens new $500,000 studios. October 2: Three major networks cover World Series for first time as a whole. September 29: CKLW joins MBS. December 7: NBC studios in Hollywood dedicated. December 18: Federal Radio Education Committee, consisting of 40 members, is named by FCC to co-ordinate educational and cultural broadcasting. December 27: Lenox Riley Lohr elected president of NBC. 1936. January 1: MBS gross billings for past year total $1,000,000. February 26: Hearst adds to radio holdings with purchase of four additional stations. March 1: First television wire circuit, called a "see-line," links Berlin and Leipzig. March 11: Prall reappointed FCC Chairman by President Roosevelt. March 19: CBS purchases KNX, Hollywood, for $1,300,000. June 27: President Macfarlane announces MBS to go coast-to-coast, affiliating with Don Lee network on coast. June 31: NBC announces combined Red and Blue network of 101 stations. July 1: Colonial Network becomes affiliated with MBS. August 28: Iowa network, Central Broadcasting System, and three stations become affiliated with MBS. November 15: NBC celebrates tenth anniversary. December 11: Abdication of King Edward heard over what is believed to have been the largest radio hook-up ever made. December 29: MBS goes coast-to-coast. 902 r THE EDUCATIONAL AND CULTURAL SIDE Culture The soul is plastic, and a person who every day looks upon a beautiful picture, reads a page from some good book, and hears a beautiful piece of music will soon become a transformed person — one born again. —JOHN RUSKIN. 903 NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS As of January lOtb, 1938 Call Institution Address Director KFDY S. Dak. State College Brookings, S. D. S. W. Jones KFJM Univ. of N. Dakota Grand Forks, N. D. D. R. Jenkins KFKU Univ. of Kansas Lawrence, Kansas Harold G. Ingham KFUO Concordia Theol. Semy. St. Louis, Mo. Herman H. Hohenstein KOAC Oregon State College Corvallis, Oregon Luke L. Roberts KUSD Univ. of S. Dakota Vermillion, S. D. B. B. Brackett KWSC State College of Wash. Pullman, Wash. Kenneth E. Yeend WBAA Purdue University Lafayette, Ind. Clarence E. Dammon WCAL St. Olaf College Northfield, Minn. M. C. Jensen WCAT S. Dakota School of Mines Rapid City, S. D. C. M. Rowe WESG Cornell University Ithaca, N. Y. Wilmer S. Phillip WEW St. Louis University St. Louis, Mo. Richard W. Cross, Jr. WHA Univ. of Wisconsin Madison, Wis. H. B. McCarty WHAZ Rensselaer Poly. Troy, New York W.J.Williams WILL Univ. of Illinois Urbana, 111. Jos. F. Wright WNAD Oklahoma University Norman, Okla. T. H. Beaird WOI Iowa State College Ames, Iowa W. I. Griffith wosu Ohio State University Columbus, Ohio R. C. Higgy WRUF Univ. of Florida Gainesville, Fla. Garland Powell WSAJ Grove City College Grove City, Pa. H. W. Harmon WSUI State Univ. of Iowa Iowa City, Iowa Carl Menzer WTAW Texas A. & M. College College Station, Tex. Eugene P. Humbert WIXAL World Wide Broadcasting Foundation Boston, Mass. Walter S. Lemmon Cleveland College Cleveland, Ohio Gazella P. Shepherd (Mrs.) University of Kentucky Lexington, Ky. Elmer G. Sulzer Western State College Kalamazoo, Mich. W. G. Marburger 904 Trends of RADIO and TELEVISION and NATIONAL POLICY as outlined by T. A. M. CRAVEN Chief Engineer, Federal Communications Commission The interesting information that follows is the gov- ernmental viewpoint from the subcommittee on Tech- nology to the National Resources^ Committee of which Harold L. Ickes, Secretary of the Interior, is Chairman. The development of broadcasting is very closely associated with the economic, political, and social history of the past 15 years. The system, methods of operation, and means of financing operations as they exist in the United States today should be considered as the almost inevitable result of the growth of an instrumentality for directly serving the public in a democracy where initiative and freedom of speech are fundamental. EARLY RADIO The transmission of intelligence with- out the aid of wires by means of so- called "wireless telegraphy" was an ac- complished fact in 1900, and the human voice was transmitted by radio on vari- ous occasions subsequent to 1911. It was not until 1920, however, that regular programs were broadcast for the recep- tion of the general public. By March 1, 1922, there were 60 broadcast stations licensed and in operation in the United States. Because of inadequate legislation, the industry had fallen into a state of chaos before 1927 as the then existing law (Radio Act of 1912) did not give the Secretary of Commerce (who was charged with the enforcement of the Act) sufficient authority to designate the frequencies, locations, and power of broadcast stations. Licenses had to be issued to all applicants without regard to ability to render service or construct and operate satisfactory equipment. As a result of this situation, by 1923 there were 573 stations and the peak was reached early in 1927 when there were 732 stations in operation. Coincident with the growth in the number of stations was the increasing number of receivers in the hands of the general public. In February 1922 the Secretary of Commerce released the fol- lowing statement: "The Department es- timates that today over 600,000 persons possess wireless telephone receiving sets, whereas there were less than 50,- 000 such sets a year ago." It was esti- mated that by 1927 the number of receiving sets had grown to 6,500,000. The invention making broadcasting possible and providing the foundation on which practically all forms of com- munication rest today was the three- element vacuum tube invented by Dr. Lee DeForest in 1906. It was intensively developed during the war for use in radio equipment for military communica- tions and these tubes further perfected made possible the first broadcast trans- mitters and were used in part of the receivers. TECHNICAL ADVANCES Matching strides with the increase in the number of stations and receivers were improvements in transmitter de- sign and increases in station power. The first transmitters were very crude affairs when compared with those in use at the present time. The power output was low, the frequency unstable, and the per- centage of modulation below that now considered necessary to make the best 905 use of the power. In 1922 the majority of transmitters were of 100 watts power or less and few exceeded 500 watts power. Microphones and speech am- plifier equipment were such that the transmitted signal was of relatively poor quality. As the need for better quality programs increased, broadcasters real- ized that the equipment in use did not transmit a signal which sounded natural when received and there was a continual improvement in the standards of equip- ment used. It was also found possible to increase the transmitter power with- out sacrificing the quality of the signals transmitted. RECEIVERS In step with the development in trans- mitters was the continued improvement in receivers. The first receivers were small affairs using either a crystal de- tector or an "audion tube" and reception was only obbtained through the use of headphones. When tubes were used numerous batteries were required. With- in a few years receiver engineers were able to place in the hands of the public instruments which employed several tubes and operated small loud speakers. These receivers gave poor quality of re- production judged by today's standards; they required numerous unsightly and inconvenient batteries, were not selective and were frequently rather tempera- mental and difficult to operate. About 1924 "B eliminators," which replaced part of the receiver batteries and drew their power from the house lighting cir- cuit, were introduced. With the advent of the first entirely alternating-current operated receiver in 1925, the industry was given a great impetus toward a wider market. Today the broadcast re- ceiver is a standardized piece of equip- ment which is manufactured in specially equipped plants and assembled on a pro- duction line similar to those developed in the automobile industry. The present receiver is so simple to operate that a child can easily tune in programs. The quality of reproduction is such that with the best high fidelity receivers it is very difficult to discern the difference between the received program and the original rendition in the studio. PROGRAMS The early programs consisted of phono- graph records; musical selections, both vocal and instrumental; news; broad- casts of sporting events; etc. Early pro- grams were usually presented by per- formers who gave their service gratis for the thrill of it or the prestige of hav- ing performed on the radio. As public interest in and appreciation of good pro- grams grew, stations acquired regular staff artists, announcers, and program directors, who were paid for their ser- vices. This permanent .station personnel was then able to develop a technique dis- tinct to broadcasting and to edit and present better programs. The first broadcasting chain was formed in November 1926 for the pur- pose of distributing a high class of broadcast program service. The devel- opment of this chain presented a Nation- wide system of distribution for a single program, making it possible to obtain the services of better artists and mu- sicians. Another chain was founded in 1929, supplying a second chain program service on a national basis, and in 1936 a third national chain was established. There have been several other chains of local or regional character established. Programs, when broadcast by a mod- ern transmitter and received and convert- ed back into sound energy by a good re- ceiver, are entirely satisfactory for the enjoyment by the general public of the best musical and dramatic events. Pro- grams originating in foreign countries are received at specially equipped re- ceiving stations and rebroadcast by do- mestic stations. In this way events of international interest can be brought to the listener's fireside. FCC FUNCTIONS The present phase of broadcasting- may be considered as dating from the signing of the Radio Act of 1927 by President Coolidge on February 23, 1927. This act created the Federal Radio Com- mission with powers to classify radio stations and regulate radio communica- tions in all forms. This body immedi- ately began the difficult task of bringing order out of the chaos which existed in the hours, power, and frequencies in use by the broadcast stations at that time. The Federal Radio Commission was succeeded in 1934 by the Federal Com- munications Commission, created by the Communications Act of 1934, which, so far as broadcasting is concerned, has practically the same powers as its prede- cessor. At present broadcast stations are classified according to class of serv- ice, whether local, regional, or national in coverage, appropriate amounts of power assigned to various stations ac- cording to class, and operation • au- thorized on frequencies in keeping with the class of service and licensed power of each station. BASIC DEVELOPMENTS Recent developments in the receiver industry are more in the nature of im- 906 proving inventions which were applied to equipment which has been generally in use for several years. Probably the most outstanding basic developments which affect the receiver are the super- heterodyne circuit, the multigrid tube and automatic volume control. Effective automatic volume control was possible only after the adoption of the multigrid tube, but its subsequent development should be considered as a separate step in the perfection of the receiver as we know it today. The multigrid tube made possible the commercial development of more sensitive and selective receivers which extended the distance at which the public could obtain satisfactory broadcast reception from existing sta- tions. A fourth important step in re- ceiver development was the perfection of the alternating current operated tube which made it possible to operate the receiver with power taken from the house lighting circuits. CURRENT TRENDS Present trends in the design of broad- cast receivers are toward an increased frequency range thus allowing the use of only one receiver to cover the major portion of the radio frequencies in use for communication, and variable selec- tivity or band width control which allows the user to render the tuning very sharp in locations where interference is severe or signals are weak, or, the tuning can be made broad for the reception of high fidelity (more natural) signals. There has been an increasing inter- est recently in the development of re- ceivers to operate from 32-volt farm lighting plants and from 6-volt storage batteries. These receivers can then be used' in out-of-the-way farm locations where ordinary electrical power is not available. A wind-driven generator has been developed for charging the 6-volt storage batteries, thus providing for continuous satisfactory operation of the radio receiver at a reasonable cost. An important recent phase of broad- cast receiver development has been the introduction of automobile receivers. Some understanding of the magnitude of this branch of the industry may be gained from the following fact: That during the year 1935, approximately 1,000,000 automobile receivers were sold, these sales accounting for 18 per cent of the total retail volume of radio re- ceiver sales for the year. BROADCASTING TODAY Broadcasting is today an integral part of the everyday life of most people in the United States. It brings to the fire- side finer entertainment than has here- tofore been available to the average individual. This entertainment includes comedy, drama, popular music, and con- cert music. The gaining interest in classical musical programs is evidenced by the hearty response to the Sunday evening classical hours. Sports have an important place on the program sched- ules of most stations, particularly dur- ing the baseball and football seasons. An important function of broadcast- ing is, however, the conveying of direct information to the listener. This in- cludes news broadcasts, weather reports, and storm warnings which are of major importance in certain sections, and mar- ket and livestock quotations which are an aid to those interested. Broadcasts by public health authorities have ren- dered notable assistance in preventing the spread of disease in times of crises such as that caused by the recent wide- spread floods in the eastern part of the United States. A notable service which may be classified as direct information is the discussion of current topics by prominent individuals in the fields of government, economics, and sociology which helps to acquaint the average in- dividual with the numerous problems incident to modern civilization and as- sists him in arriving at better conclu- sions relative thereto. In this respect it has the effect of clarifying the thought of people on current topics and speed- ing their decisions in national problems. It is possible today to present to a na- tion within a few minutes through the medium of broadcasting information and discussions which would have been utter- ly impossible 15 years ago. This fact has a very striking effect upon the mobility of thought and opinion. Broadcasting, with its direct personal appeal, its easy and ingratiating en- trance into the home, is in short the most effective and can be the most for- midable means of mass communication which man has yet had the privilege of using. An accurate estimate of the effect of the growth of broadcasting on related in- dustries is difficult as it has affected many industries. It has provided a new field for many already established electrical manufacturers and for the establishment of other manufacturing industries for the production of radio transmitters, re- ceivers, tubes, and associated equipment. Broadcasting has produced a new group of retail organizations which employ salesmen and technicians for the pur- pose of selling and servicing receivers. There are, in addition, many indepen- dent technicians who gain a livelihood through the servicing of receivers. 907 Broadcasting has provided a new field of employment in the operation of the physical equipment and the preparation and presentation of programs for broad- cast stations. As the intensive growth of broad- casting has coincided with the growth of sound movies, it is difficult to evalu- ate separately its effects. Many of the musical activities which were previous- ly confined to the concert hall have been transferred to the motion picture and radio studios. This has helped to make tremendously popular outstanding mem- bers of the musical world. It has raised the taste of the public in musical per- formers and in so doing adversely af- fected the small itinerant musical or- ganizations which were known 15 to 20 years ago. In spite of this and the de- crease in demand for musical individuals and organizations, since the advent of broadcasting and sound pictures, it is believed that there is an increased inter- est in the production and enjoyment of music by the amateur musician and music lover. IMPROVEMENT TRENDS One certain line of improvement will be directed toward the production of high-fidelity receivers at lower cost. Fur- ther steps will be made in adapting vari- able selectivity to receivers to provide for high-quality reception where signals are strong and interference not severe. This change in selectivity with the strength of the received signal strength will eventually be accomplished by auto- matic means within the receiver itself. There is at present in the laboratory stage a device which provides for semi- automatic tuning of the receiver. This device is not wholly automatic but when the receiver is tuned to the approximate frequency of a desired station the device accomplishes the fine tuning adjustments necessary for high-quality reception. The adoption of this device will aid mate- rially in the production of remote con- trol receivers. Eventually, it is expected that receivers may be designed which are wholly or partially "push button" operated, the selection of anv desired station being accomplished by merely pressing the proper button. Increasing attention has been given recently to development of receiving an- tennas which discriminate against elec- tric interference and reduce the effects of atmospheric interference, thus en- abling satisfactory reception of programs in locations where noise has heretofore made such reception impossible. An- tennas of this type will receive an in- creasing amount of attention within the near future and it is probable that with- in a short time most receivers will be sold complete with a properly designed antenna system. As previously stated, broadcasting was made possible through the invention of. the vacuum tube. Modern broadcast re- ceivers make use of vacuum tubes which have been modified from the original de- sign only through the addition of ele- ments and their rearrangement. The recent development of a tube known as the "electron multiplier" may eventually supplant the present-day vacuum tube in broadcast receivers. Taken as a whole, the present-day broadcast receiver is a very satisfactory instrument which has attained a fairly high degree of perfection. Major changes in its construction and mode of opera- tion are not anticipated. Changes when made will be more of the order of re- finements than radical improvements. BROADCAST BANDS The conventional broadcast band has heretofore occupied the portion of the radio spectrum between 550 and 1,500 kilocycles. Recent amendment of the rules and regulations of the Federal Communications Commission extended this band to include in addition those frequencies between 1,500 and 1,600 kilo- cycles. At present broadcast stations will only be assigned to three additional frequencies, namely 1,530, 1,550, and 1,570 kilocycles. These stations will be known as special broadcast stations; they will be limited to a power output of 1 kilowatt and licensed specifically for the purpose of conducting experi- ments or investigations which will lead to better quality of transmission, in- creased coverage through study of an- tenna design, and studies of public acceptance of high fidelitv programs. Eventually, these frequencies may be made available for the use of conven- tional broadcast stations with certain re- quirements as to quality of transmis- sions and methods of operation. Recent use of directional antennas for the purpose of limiting the amount of energy transmitted in any direction in order to protect other stations on the same or adjacent frequencies from un- due interference or to enable a station to better serve a city or other- populous area from a given location has produced gratifying results. The use of direc- tional antennas on some of the frequen- cies will allow the placing of stations within areas where present broadcast service is inadequate without increasing interference to the reception of other stations operating on the same fre- quencies. 908 It is expected that among other im- provements in transmission will be the use of greater power to provide a more favorable signal to noise ratio. The rec- ords of the Commission indicate that ap- proximately 23 per cent of the area of the United States, in which 64 per cent of the total population resides, receives primary service from some broadcast station. This leaves approximately 36 per cent of the population dependent upon secondary service. Primary service is that service throughout a continuous area from a broadcast transmitter where an adequate signal is laid down and no interference is experienced from other broadcast stations and no objectionable fading is found. Secondary service is considered as that service rendered out- side the primary service area by signals, which may, on occasion, be subject to severe fading, atmospheric interference, etc. Increases in power when coupled with properly designed antenna systems greatly extend the primary service areas and increase the percentage of the time in which satisfactory service is obtained in the secondary service areas. RADIO WAVES Recent studies of the propagation characteristics of radio waves indicate the desirability of using certain of the very high frequencies to secure limited local coverage for certain services. The transmission characteristics of the fre- quencies above approximately 40,000 kilocycles are such that satisfactory transmission is possible over a path which extends to the visible horizon. This is, of course, a function of the height of the transmitting and receiving antennas. This is a very desirable char- acteristic in frequencies for use in a service designed for local coverage only, as similar stations may be assigned to the same frequency at not too distant points without danger of interference. It has also been found that atmospheric interference (static) is much less severe on the very high frequencies. At present noises generated within the receiver at these frequencies are the important fac tors in limiting their usefulness. Re- ceiver noises can, however, be reduced or eliminated through the development of new tubes and receiving equipment specially adapted for very high frequen- cies, whereas the reduction of atmos- pheric interference is a much more diffi- cult problem. In addition there is the serious problem of man-made static such as industrial interference and inter- ference caused by automobile ignition systems. It will be necessary to reduce this type of interference materially by improvements in the design of the auto- mobile and other apparatus used as these frequencies come into greater serv- ice. There are some indications that the use of frequency modulation in the transmitter may overcome some of these difficulties. However, this will result in the need for specially designed receivers. A phase of broadcasting which has widespread effect and is potentially an important factor in the creation and con- tinuation of international good will is international broadcasting. Many of these stations broadcast musical pro- grams, news bulletins, talks, etc., in lan- guages other than the native language for the reception of foreign listeners on frequencies between 6,000 and 25,000 kilocycles. Needless to say, news di- gests, speeches, etc., which are colored to present a pleasing picture of the Government or other organization broad- casting, will have some effect upon the opinions of listeners in foreign countries. An increasing amount of effort is be- ing expended in perfecting the mechan- ism of rebroadcasting, and frequently European programs are presented to American listeners with little impair- ment of quality due to the long distance over which they have traveled. The re- ception of programs direct from foreign broadcast stations and the rebroadcast- ing by United States stations of similar programs are important factors in fos- tering international brotherhood and good will, and through the development of better receiving equipment, increases in transmitter power and the use of di- rectional antennas, it will be possible to continually improve the quality of this reception. BROADCASTING— VISUAL There are two types of visual broad- cast transmission which have great po- tentialities for service to the public; they are television and facsimile. Tele- vision has received a great deal of pub- lic attention, and the industrial research organizations, interested in the develop- ment of the electronic arts in this coun- try, have spent tremendous sums of money in its study. This intensive re- search and development continues at the present time. The transmission of television images through the medium of wire or radio circuits has been an accomplished fact for at least 10 years. The first pictures were crude, the reproduction imperfect when compared with the modern motion picture and it has been felt by the indus- tries that no system of television would be commercially feasible or receive any measure of public acceptance which could not transmit pictures of sufficient 909 size to be readily usable in the home and of sufficient definition to compare favorably with the present motion pic- ture. Research has centered around these two important factors. The first systems made use of me- chanical means of picking up and repro- ducing television pictures. What ap- peared to be a limitation to this means of pickup and reproduction was soon found and, while mechanical methods have not been abandoned, attention was turned to wholly electrical systems. Re- cent developments in the United States and abroad indicate that a fairly satis- factory picture, approximately 6 to 8 inches square, can now be transmitted by wholly electrical systems, making use of the very high frequencies previously mentioned as a transmission medium. The system of pickup, transmission, reception, and reproduction required for television is necessarily complex. There are many different systems and many phases of the subject being studied by the various laboratories of the world. It is desirable that before any system of transmission be standardized for use in a country that the organization doing the standardizing, whether it be com- mercial or governmental, be satisfied that the system under consideration is the best available, that it is adaptable to continual improvement without ren- dering existing equipment obsolete and that all organizations wishing to trans- mit television signals will employ the standard system. Television will be a reality in the United States when it ap- pears that a system has been evolved which meets these requirements and that there is a sufficient public interest and support to warrant the establishment of stations to broadcast television pro- grams. One of the limitations which exists today in providing a Nationwide broadcasting service in the United States is the lack of available channels to accommodate television because each such station requires a very large por- tion of the radio spectrum; for example, 600 times that required by the ordinary aural broadcasting station. There is also some doubt as to whether the low frequencies which are already being used by existing services other than television will be suitable for rendering adequate television service to rural areas even though it be television of low definition. In any event, if rural areas were to be given low definition television and urban areas high defini- tion television, it is certain there would exist economic and other problems in the production of two types of receivers and a certain amount of discrimination. Thus it appears necessary to concen- trate television development or means which will enable the occupancy of smaller space in the ether, cheaper costs and methods enabling the standardiza- tion of transmission for both urban and rural areas. The development of receivers for tele- vision has progressed to the point where it is stated by several manufacturers that, should a system of transmission and reception be standardized and pub- lic acceptance of television warrant quantity production of receivers, they could be marketed at a cost comparable with that of the home refrigerator. Such a receiver would include provision for the reception of the sound associated with the television program. The transmission and reception of fac- simile may . be adapted to present-day radio receivers and there are available at the present time facsimile recorders which, when connected to the ordinary broadcast receiver and actuated by proper signals, will print a newspaper complete with pictures right in the home, though probably on a limited scale. Who is there today who can predict with any degree of accuracy the effect on our home life and our business life of this new communication facility? It is possible today to sit in one's home and listen to voice and music from the far corners of the earth. In the future, this aural intelligence may be supple- mented by another appeal to the senses; namely, the ability actually to see what is going on at some remote point, as well as to hear it. Recent tests in this country and abroad have demonstrated this possibility to be entirely feasible, and it is only a matter of refinement in development, reduction in costs, and providing and organizing adequate facil- ities to extend the available service from a few miles to many thousands of miles. Color television is already a labora- tory accomplishment. It, too, may be- come practical before long. Develop- ments have already been started in three-dimensional sight and sound and, if we consider past progress in this field, is it too much to expect that a future generation of Americans will be able to sit at their firesides and see reproduced before them in actual colors and in three dimensions, both visually and acous- tically, scenes which are being instan- taneously transmitted from the interior of some forest, accompanied with all the fragrant odors of nature, and eventually the addition of a vicarious, tactual sen- sation? 910 RADIO PRODUCTION for the EDUCATIONAL BROADCAST some constructive and interesting thoughts from the KSTP Conference on Educational Broadcasting, St. Paul, Minn., 1937 "Sixteen years of experience in broadcasting has taught that radio's chief role as a teacher is to stimulate thinking; to inspire listeners to study and follow up what the unseen teacher can merely call to their at- tention."— Orrin E. Dunlap, Jr., in The New York Times, September 12, 1937. INTRODUCTION Education is essentially an individual problem. It cannot be denied that radio has had a profound influence on the attitudes and standards of the entire nation and of the world at large, but the modern phenomenon of broadcasting has yet to be analyzed from the individual's standpoint. The radio audience is a mass audience measured in millions, each listener reacting as an individual, and not as one of a group. It therefore becomes apparent that educational broadcasting must be considered from both ends of the telescope. What Is Educational Broadcasting? According to John Dewey, education is -life itself. Modern broadcasting is the reflection of our life and times, and it follows therefore that much that is on the air is educational in the larger sense. Education, however, specifically implies control, the control of that ex- perience which is given the individual to prepare him for the adjustments he must make to society. True education on the air must consequently satisfy the demands that are inherent in all educational activity. It must not be a random method of trial and error. It must have purpose, coherence, unity. Perhaps no definition should be at- tempted, for all definitions are confin- ing, and educational broadcasting rec- ognizes only the limitations of space and intellect in its ultimate possibili- ties. It can be applied to an infinite field of experience. It can serve indi- viduals in every walk of life at the farthest reaches of the world. An ex- plorer in the antarctic, an aviator fly- ing his course across the sea, the lonely ranger on some mountain top — all are listeners in the universal classroom. Regimentation has no place in the field of radio education. We must de- velop the free mind, the questioning mind, untrammeled by dogmatic and stifling codes or edicts. We must care- fully discriminate between true educa- tion and propaganda. We must re- member, as Hendrik Willem Van Loon has said, that "there are no dull sub- jects in education. There are only dull teachers." We must also remem- ber that there are dull pupils and that our efforts will never attain the popu- larity of a Jack Benny or a Charlie McCarthy, for education is not a "show." There are millions of minds, however, waiting to be awakened, stimulated, challenged, by broadcast education that is vital and direct in its appeal, in the hands of teachers who possess commanding personalities and the urge to adventure into new fields. Here then is our definition. 911 Educational broadcasting is the dis- semination by means of radio trans- mission of knowledge, skills, and ap- preciations for the purpose of teach- ing the individual what life is, was, could be, and ought to be. And we should add that he who defines and runs away may live to define another day. The Production Unit for an Educational Program As radio broadcasting has grown, its personnel has become highly special- ized. There was a day when the pro- gram was produced without rehearsal, script, or talent. The major criterion was audibility. The studio might be any vacant storeroom, its walls cov- ered with burlap or monk's cloth. And a handful of listeners extending through a region up to fifty miles from the transmitter strained ears for. the thrill of hearing sound, any sound, over the "wireless." Broadcasting today is an art, and the effective program is the product of trained technicians and artists. A carefully organized staff is necessary to any program, regardless of its pur- pose. The modern broadcasting sta- tion has its production staff, announc- ers, sound effect engineers, control op- erators, script writers, casting direc- tors, music directors, publicity experts, promotion department, entertainers, booking agency, traffic division, and many other divisions of personnel. The successful producing unit for an edu- cational program must be similarly organized, although on a smaller scale. Using the Educational Program The educational program is of no benefit unless it is heard, and to assure an adequate audience for these broad- casts the establishment of listening groups is a valuable aid. European broadcasting has made great progress in this field. Thousands of listening groups follow various programs regu- larly, in private homes, in schools, col- leges, universities, or public meeting places. The topic of the broadcast is discussed by members of the group at the conclusion of the program, and a leader directs a study program of out- side reading correlated with the entire series. Like listening groups for the adult, the classroom in the school is the log- ical unit for broadcast reception. How- ever, the mistake is frequently made of permitting too many students to listen in a single group. Proper equipment for the school demands an individual loudspeaker or radio receiver in each classroom to keep the group within a maximum of forty or fifty. If the single receiver is placed in an assembly hall before an audience of a thousand or more, no program has sufficient appeal to hold the attention of such a group. The intimacy and directness that are essential to an effective broad- cast are lost because of the inevitable distractions present in large audiences. The assistance of the teacher in a fol- low-up discussion of the broadcast is lacking. It is a requisite of all good edu- cational broadcasting that the facts or opinions stated on the air lead to fur- ther thought on the listener's part. The radio program acts merely as an assistant teacher, to borrow a phrase from Ben Darrow. She in turn must assist the program by preparing her students in advance of the broadcast. If the program discusses great artists, the teacher has secured reproductions of the familiar Titians, Rembrandts, and Michelangelos for display in the class. They have learned something of the lives and times of the great masters. Their interest has been aroused, and they are ready for the radio presentation of the subject and for further discussion at the close of the program. David Sarnoff of the Radio Corpora- tion of America has said: "We have what seem to be two fundamental departments in education. The first is the training of the mind; the second, the feeding of the mind. Radio, in common with other forms of mass com- munication and entertainment, belongs to the second of these two educational fields. Radio programs can be created to inform the mind and elevate the spirit, but when one seeks to impose upon them the requirements that they also furnish mental training and dis- cipline, one narrows their appeal and risks the dispersion of the invisible audience, thereby defeating the pur- pose for which the program was pre- pared." This is the principle which has guided us in calling the Conference on Educa- tional Broadcasting, and if we can con- tribute to the greater service of edu- cation in the feeding of the mind, we shall have made definite progress in realizing the ultimate possibilities of radio broadcasting. Future Developments in Radio Education During the past decade great ad- vances have been made in the tech- 912 nical end of radio communication. We have all been familiar with the prog- ress of radio broadcasting from a somewhat interesting toy to one of the greatest mediums of informal educa- tion. Other engineering advances have taken place that may have considerable bearing on the use of radio by the public. Most highly publicized prob- ably, is television. The engineering of television transmission and reception has now progressed to a point where very satisfactory pictures can be repro- duced in the home. While further im- provement is needed and will undoubt- edly be made, television at its present state of development could be used by the public with considerable satisfac- tion. To date, no television receivers have been made available to the gen- eral public. A number of factors such as stand- ardization of frequency bands, line and frame frequency, etc., determine the ultimate set design and must be uni- versally agreed upon by the various manufacturers to prevent later obsoles- cence of equipment. This fact, together with the necessity for reduction in cost of both receiving and transmitting equipment, has convinced those re- sponsible for its development that television is riot ready for general use. Facsimile, the transmission of single pictures by wire or radio, has pro- gressed to an advanced stage and has been used to a very great extent over the past few years in the transmission of pictures for newspaper use with which we are all familiar. There is every indication that such transmission by radio for reception in the home will soon come into general use. The degree of definition possible in picture trans- mission is limited only by the cost of the transmitting and receiving appa- ratus, and even with moderately priced equipment, very satisfactory pictures can be transmitted. The increased use of high frequency for radio transmission has opened up a new field of service for broadcasting. The so-called international broadcast on the medium-high frequencies has been in somewhat general use for sev- eral years and has undoubtedly con- tributed greatly both to international understanding and in giving radio service to many localities which were without normal broadcast service. The use of so-called ultra-high frequencies for local broadcasting promises to make facilities available for much needed additional broadcasting. Since these frequencies, by their general nature, do not travel to any great distance, it is possible to duplicate such a ser- vice on the same frequencies in a great number of localities. The further use of the ultra-high frequencies will undoubtedly result in the wider use of radio broadcast for many special ser- vices such as educational broadcasting. The past few years have witnessed a great increase in the use of so-called relay broadcasting, where a radio channel outside the broadcast band is used to carry a program from some relatively inaccessible, remote point to the studio for transmission over a reg- ular broadcasting station. This service has made available to the radio audi- ence a great number of broadcasts of public interest originating at points where either the total inaccessibility of wire services or the prohibitive cost of this service would have precluded the broadcasting of such a feature. The improvement in technical stand- ards of fidelity, both in transmission and in reception has undoubtedly made radio broadcasting a much more ac- ceptable medium for the reproduction of good music. While the present re- ceiving equipment used by the average listener still falls far short of satis- factory reproduction especially in the case of symphonic music, we have every reason to believe that further improvements will be forthcoming in receiving sets which will still further enhance the value of this medium for the proper enjoyment of good music that is not available to that audience by other means. In general, these new developments will make possible the use of high fre- quency channels by school control sys- tems over a small area, and also, with the advent of visual elements in radio transmission, it is entirely possible that the pages of text books, maps and charts, pictures of an opening session of congress, all will be practically achieved. The end result will be a further vitalization of the supplement- ary influences of education and the introduction of new and genuinely ex- citing teaching additions into the class- room. The world in reality, both through sound and sight, will be brought to the smallest school house in the backwoods. 913 RADIO MANUAL for school and non-professional groups Following are suggestions to school and non-professional groups for the production of radio programs, prepared by the Educational Radio Project of the Office of Educa^ tion, United States Department of the Interior. Information on other sources of scripts useful for school or camp groups may be obtained from the Educational Radio Project, Office of Education. PURPOSE Numerous requests from schools ana other educational institutions have reached the Office of Education for radio scripts and suggestions for improving local educational radio programs. To help meet this demand the Office of Edu- cation in cooperation with the National Association of Broadcasters has prepared a series of six scripts entitled "Inter- views with the Past". This manual is designed to suggest steps to be taken in putting these scripts on the air. The scripts have been prepared by the script division of the Educational Radio Proj- ect of the Office of Education, Depart- ment of the Interior. THE SITUATION Local station managers want educa- tional programs. Schools and other edu- cational institutions want to use radio. But station managers demand — and with reason — that educational programs have worthwhile material presented in a man- ner that will interest and hold listeners. Radio can be an important avenue of communication between school and com- munity when skillfully used, and if skill- fully used, can develop a cooperative re- lationship between schools and radio sta- tions for the betterment of the commun- ity. ORGANIZATION As the first step in the organization of this plan for high school and college radio production, it is suggested that the local superintendent of schools call a meeting of those persons immediately concerned with and interested in this project, namely the high school princi- pals, drama coaches, or any other person or persons who would be interested in the project and competent to carry it for- ward. This group should consider the plan and appoint a committee to contact the local station manager. CONTACTING THE LOCAL STATION MANAGER The importance of winning the cooper- ation of the local station manager cannot be overestimated for the success of this project will depend to a great extent upon the manner in which the approach is made. Do not under any circumstance assume a demanding attitude. Remember that time on the air is valuable. A sta- tion manager makes his plans far ahead. In all probability the station manager will be receptive to the plan and grant time on the air because — (a) It gives him a program service at no cost to his station. (b) It can be an audience builder for his station. (c) It will create valuable goodwill for his station in and around the com- munity. (d) It will help him fulfill the "public interest-convenience and necessity" obligation which is part of his license agreement. If and when the station manager grants the time (15 minutes per week) be sure to — (a) Arrange audition time so that act- ing and announcing talent may be auditioned on a microphone at the 914 studio in order that the Director can select those who are to take part in the actual broadcasts. at the same time absorbing information and techniques applicable to radio in general. (b) Ask the station manager whether it would be possible to have him ar- range for an informally conducted tour of his studios so that everyone concerned with the broadcasts may become immediately acquainted with the environment in which he is about to work. (c) Arrange for rehearsal time pre- liminary to actual broadcast. For most broadcasts 2 % hours in the stu- dio may be considered adequate. (d) Request the services of a techni- cian for the complete rehearsal time as well as the broadcast time. (e) Tell the station manager that this rehearsal, preliminary to the broad- cast, will require the use of micro- phones. (f) Request the services, if and when possible, of the station's production director or an announcer who has had some experience in directing ra- dio programs. (g) Request the station manager to co-operate in stimulating and pre- paring public interest in these broad- casts. News releases should be pre- pared by the radio group and sub- mitted to the station manager for his approval. Either the station manager or the students may make the contact with local newspapers. School publications should carry ad- vance notice. Preparation of the au- dience before the broadcast is vital. ORGANIZATION OF RADIO GROUP After these preliminary arrangements have been made the radio group which is to do the actual broadcasting should be selected at least two weeks in advance of the first program and a faculty member placed in charge. If the local station cannot supply a director or experienced announcer, the duty and responsibility of directing the programs may be delegated to the teacher or to a student who has special aptitude in directing. The group itself may then be divided into those in- terested in — (a) Production, (b) Sound effects, (c) Music, (d) Acting. This should be done so that those students having special interests in these divisions of radio work may concentrate on them, REHEARSAL (a) At school. After the cast has been selected it is wise to call a reading rehearsal at the school for the pur- pose of familiarizing the cast with the contents of the script. (b) At the studio. 1. Underlining : Each person should have his own copy of the script with his character name under- lined in the margin each time that name appears in the margin. This is done to avoid losing the place during rehearsal or a broadcast. The importance of en- listing the help of the studio technician in the matter of micro- phone placement cannot be under- estimated. Remember, do not let anyone handle any equipment in the studio unless the control technician consents. 2. Pronunciation : If you are ever in doubt as to the proper pronuncia- tion of a word, by all means refer to a good dictionary. If alterna- tive pronunciations are given use the first one. 3. Microphone placement: The tech- nician or control man will best be able to suggest a microphone set up but the following general ideas should be kept in mind. For the purpose of this series it will be necessary to use only one or two microphones depending upon whether the studio is equipped with ribbon microphones or dy- namic or condenser microphones The ribbon microphone should be placed in the center of the studio with the actors placed on the live sides of the microphone all at a side position from the con- trol room. By a quick glance in- to the control room the actors can see any time cue or position cue which the production director may wish to communicate to them. If the dynamic or con- densers are available have one microphone placed in one corner of the studio and the other in the opposite corner. 4. Orchestra: If an orchestra is used place the microphone in front of the orchestra in an ele- 915 vated position. Let us assume this to be a small sized orches- tra. Place two violins and one viola in the first row. Behind them should be placed the wood- wind instruments and the cello. Behind them are the trumpets and trombones and in the rear of the studio are the piano and bass viol each at opposite dis- tances of each other. If any sin- gle instrument predominates it should be moved either away from the microphone or further to the dead side of the micro- phone. Likewise, if an instrument is too soft, shift it either closer to the microphone or closer to the live side of the microphone. Keep in mind that the result to be achieved is a natural blending of tone. 5. Timing : The entire program from the opening announcement up to and including the sign-off should be timed with a stop watch. After one or two mike rehearsals, appropriate cuts should be made if the program runs over approx- imately 30 seconds of the pre- scribed time. If the program does not run over approximately 30 seconds do not cut until after the dress rehearsal, because a smooth and polished performance is usually played at a faster tempo and the 30 seconds will have been picked up. During the dress rehearsal every half minute of time should be marked so that the director may know at any time while he is on the air whether his program is running behind, running under, or on time, as follows : (30) (1) (1:30) (2:00). The first figure noted on the director's script means that 30 seconds have elapsed, the sec- ond that one minute has elapsed, the third that one minute and thirty seconds have elapsed, etc. If after the dress rehearsal the program has still run over tlje prescribed time of 15 minutes, examine the script for possible cuts, making certain that impor- tant dialogue is retained and that the material to be cut leaves no gap in the story. If the program runs under the prescribed time of 15 minutes there exists the alter- native of writing additional ma- terial or playing theme music at the close as cushion to fill the time. Remember that time is of the essence and that a program on a local station should be timed to 14 minutes and 45 seconds ex- actly. Network programs must conclude, "on the nose", after 14 minutes and 40 seconds. 6. Signals: When a program is on the air, the production director, observing his time notes can tell at any given moment whether his program needs to be slowed down, speeded up, or whether it is "on the nose". If the program is run- ning too slowly, he communicates by means of a sign that he wishes the actors to pick up the tempo. This sign is made by a circular motion of the index finger. To slow down the tempo he makes a "stretching out" gesture with his two hands as though stretch- ing a rubber band. To begin a scene, sound effect, or musical number, the production director points directly to the actor, sound man or orchestra conductor, as the case may be. A sign to come closer to or move farther away from the mike is indicated by pointing to the per- son or persons involved and then moving them toward or from the mike. A lifted hand, palm upward by the production director means that the voice, sound effect or music should be louder. A lowered hand means softer. Ask the station announcer to il- lustrate these signs to the group. MUSIC Clearing Music: Before any music, whether live or recorded can be played on the air, it is most imperative that the local station be notified at least one week in advance giving the title, author and publisher of each and every musical se- lection to be played or sung on the air. This is necessary so that the station man- ager can determine whether he has a license to use that selection. The playing of music that is not licensed would sub- ject the station manager to expensive lawsuits and damages. Remember also that music must be "cleared" regardless of the quantity to be played or sung even if it is only one or two bars. 916 v RADIO < GLOSSARY Following is a list of radio terms used in the production of radio programs. Usage naturally differs in various parts of the country and studios. The following glossary of im~ portant terms are used generally in commercial studios and schools where radio technique is taught. List has been com- piled by William S. Rainey, Production Manager, NBC, New York; C. L. Menser, Production Manager, NBC, Chi- cago; and Hunter Reynolds, Engineering Department, NBC, Chicago. I. CONTINUITY The radio programs you hear begin with an idea which is created by a — they speak, as well as suggestions to the director and cast. Script applies usually to radio plays whereas — SCRIPT WRITER One who prepares the text or dia- logue with the accompanying directions for sound effects, musi- cal cues, and transitions for a radio production. He is sometimes called a — CONTINUITY WRITER Because in the period before dramatization became popular the chief activity of a radio writer was to keep the program continu- ously on the air with reading ma- terial to fill in the time between musical numbers. CREDIT WRITER One who writes the advertising material for a commercial pro- gram. • SCRIPT Or ''continuity" is the text of a program looking not unlike the pages of a play, since it lists the speakers or actors and the lines CONTINUITY Usually applies to text prepared to be read by an announcer only, such as introductions of musical numbers, introductions of speak- ers, commercial announcements, etc. • CREDIT Also known as "plug". This is the material designed to acquaint the listener with an advertiser's prod- uct. It may be given by the an- nouncer or by actors. SHOW The entire program which is to be broadcast. SUSTAINING SHOW A program on which time is not purchased by a commercial com- pany. Since broadcasting compa- nies must maintain service throughout the time span agreed upon, that time which is not sold must be filled with "sustaining" programs. 917 COMMERCIAL A program paid for by an adver- tiser. This includes payment for time on the air as well as for the talent and script. NETWORK SHOW A program released simultaneous- ly over two or more stations which are connected by telephone wire. LOCAL A program released only through a single station. • THEME The same music, sound, or talk which opens and identifies a pro- gram from day to day or week to week. • TAG LINE The final speech of a scene or play exploding the joke, or the climax speech resolving the scene or play to its conclusion. GAG A joke or comedy situation. A gag-show is a program made up of a succession of jokes or alleged jokes. • TIE-IN ANNOUNCEMENT A commercial announcement given by the local station announcer im- mediately after a prearranged cue given on the network. For exam- ple, the network program may conclude one minute early, where- upon the local announcers in the stations carrying the network pro- gram will then consume the re- maining minutes with a commer- cial announcement dealing with the product advertised on the net- work program and stating details such as where this product may be purchased locally. TRANSITION Or moving from one scene to an- other. This may be done by an announcement describing the new scene to follow, by music, by fad- ing out of the microphone, or a short period of silence. If. PRODUCTION PRODUCTION DIRECTOR This person is responsible for every detail of the program in- cluding the announcer, engineer, actors, musicians, and sound men. He builds and shapes the program by bringing all these factors into harmony. He may make correc- tions and any revision he deems desirable in the script whenever he feels such are necessary for an im- proved program. On his shoulders rests the complete responsibility for the quality of the program. CAST As a noun, the people who appear on the program not including mu- sicians. As a verb, the process of selecting those who are to take the speaking parts. • AUDITION A studio test of talent or a show or both prior to a broadcast to determine whether that talent, show or both should be broadcast. M C Master of ceremonies. JUVENILE An actor whose voice carries an age quality of 17 to 24. INGENUE An actress whose voice carries an age quality of 16 to 24. She should have a sweet sympathetic youthful vocal quality. LEAD An actor or actress whose voice carries an age quality of 25 to 35. The voice should be clear, definite, heavier in quality than the juve- nile or ingenue and should have a quality of authority. CHARACTER An actor or actress with an older voice, 35 to 60, who can do dialects or who has eccentricity of speech and characterization. ACROSS THE BOARD A program scheduled daily at the same time. CHARACTER JUVENILE (17 to 24) male voice in dialect or having peculiar vocal quality. 918 CHARACTER INGENUE (16 to 24) female voice in dialect or having peculiar vocal quality. BIT A small part in the cast which usually consists of a few short speeches. CUT A deletion of material whether spoken or musical in order to fit the prescribed time. It is also a term used by the production direc- tor in the form of a command to the engineer to close all micro- phones so that nothing more can go out on the air. PICK UP YOUR CUE A command by the production di- rector to an actor to begin speak- ing his lines immediately after the last word of the preceding speak- er's last sentence. CUE A signal, either verbal or by sign. AD LIB Impromptu speaking CLEAN IT UP A command by the production di- rector to the orchestra conductor to rehearse a musical number until it is perfectly rendered, or to a dramatic cast to remove all hesi- tancies or defects in the delivery of lines. PACE Or speed of delivery. A variation of pace is used to express a varia- tion of thought. READ-Y A quality of unnaturalness by an actor speaker giving the listener the feeling that he is reading rather than talking. SNEAK IT IN A command by the production director to the sound man or or- chestra conductor to begin the sound effect or music very quietly and gradually increase the volume. LIGHT AND SHADE Variations from quiteness to tense- ness, softness to shouting, which keep a production from dull same- ness. • ACCENT Or change oi emphasis in a sen- tence or group of sentences. This is necessary for shade of meaning, relief from monotony, and for quality of speech. FLUFF OR BEARD Any word or phrase accidentally mispronounced or in any way dis- torted resulting in an imperfect reading. • IN THE MUD A lifeless delivery with very unin- teresting quality resulting from a speaker's or actor's improper pitch and lack of nuance. Also the sound heard when the voice is spoken into a closed microphone and picked up faintly on a live microphone at a distance. • SCHMALZ IT A command by the production di- rector to the orchestra conductor to have the music played in a sen- timental style. • ONE AND ONE One verse and one chorus of a musical number. CLEARING MUSIC Determining whether the station has a license to perform the mu- sical number or numbers proposed to be played or sung on the air. TIGHT A program which in rehearsal times a few seconds over the al- lotted time and should either be cut or played rapidly, provided the material permits the rapid treat- ment. • DRESS A program rehearsed for the last time exactly as it is to be broad- cast. • STAND-BY A command by the production man to the cast to be ready to go within a few seconds. Also, a program whether dra- matic, musical, or straight talk which is relied upon as an emer- 919 gency, when the allotted time for a program already on the air has not been filled by that program. TAKE IT AWAY Cue to begin a program given by a production director to engineer who relays it via direct telephone wire: to an engineer at the pro- gram's point of origin. • DROOLING Padding a program with talk in order to fill the allotted time. DEAD SPOT Also known as "white space" or period of silence when a program is supposed to be on the air. CUSHION When a program runs shorter on the air than it did during rehear- sal, identifying theme melody is used as a "cushion" to fill in the extra time. Sometimes an extra paragraph of credit is used instead of theme. • ON THE NOSE A program which, while on the air, appears to be on time to the second. • ON THE HEAD A program which concluded on the exact second. III. SOUND SOUND MAN One who creates, either by re- corded effects or by manual effects the sounds required by the script. PANCAKE TURNER One who operates a sound effect machine for the purpose of playing recorded music on the air. PLATTER Musical records played on a sound effect machine. ELECTRICAL TRANSCRIPTION Sound transferred to a 16-inch disk, which revolves at a speed of 33 % revolutions per minute, made for broadcast purposes and having high fidelity. PHONOGRAPH RECORD Sound transferred to a shellac composition disk of 10 or 12 inches diameter which does not have as high fidelity as an electrical tran- scription and is manufactured chiefly for home use. It revolves at a speed of 78 revolutions per minute. IV. ENGINEERING CONTROL ROOM A small room usually enclosed in glass from which the engineer and production man control the pro- gram. V. I. P. A. Or "volume indicator" — a delicate instrument containing a needle which indicates the volume of sound, enabling the engineer to determine whether the "level" is too high or too low. Public Address system consisting of a microphone, amplifier, and loudspeaker. Certain types of mi- crophone require a pre-amplifier in addition to an amplifier. GAIN The increase in volume of sound obtained in the amplifier. RIDING GAIN Controlling the amount of increase of volume of sound. The engineer does this with the aid of a volume indicator. • PEAKS High points in the variation of sound which are the natural result of changes of pitch, accent, and explosions of certain consonants and vowel sounds causing the vol- ume indicator to fluctuate in ac- cordance with the volume of those respective sounds. GIMME A COUPLE OF PEAKS A request by the engineer via tele- phone line to an engineer at a re- mote point before the broadcast asking the remote engineer to speak into his microphone in order to determine whether the lines are clear. The phonetic yardstick used by the engineer in testing lines is "Woof" spoken explosively. 920 LEVEL— OR VOICE LEVEL A test of a speaker's voice for tone and volume to determine proper distance from the microphone for best listening qualities. • BALANCE Blending different kinds of sounds to achieve proper volume relation- ships such as musical background for a dramatic sequence. If the music is so loud that the dramatic dialogue is lost, a poor "balance" results. Also, the arrangements of musical groups to obtain a natural blending of tone. MIKE Short for microphone — an electri- cal device for translating sound vibrations into tiny electrical im- pulses which can be then trans- mitted over a wire or through space to a remote receiving station and there translated back into the original sound. CARBON MIKE Microphone which accomplishes the translation of sound into electrical impulses by the use of small car- bon grains contained between two thin metal plates, called dia- phragms, which are vibrated by the sound. It is no longer used for broadcast purposes in most studios because of its tendency to produce an annoying hiss. CONDENSER MIKE Microphone which accomplishes what the carbon mike does without the use of carbon granules by us- ing the two diaphragms as the plates of what is known as an electrical condenser. The vibration of the plates caused by the sound correspondingly varies the electric current in the condenser and am- plifier. This microphone is less sensitive than most other types and therefore requires a small am- plifier within a few feet of the microphone itself and is usually built into the microphone casing or into the base of its mounting stand. There are many standard cases for this type of microphone and the various names sometimes given to it are usually descriptive of the case — the mike itself being fundamentally the same. A few- examples are: camera mike, bullet mike, and desk condenser. These mikes are still used in some studios although they are gradually being replaced by the "velocity" or "rib- bon" mikes. VELOCITY OR RIBBON MIKE Derives its name "ribbon" from the fact that it translates the sound into electrical impulses by means of a suspended metal ribbon which vibrates in accordance with the sound between the poles of a permanent magnet. This mike is so directional in its response that sounds coming from the sides of the microphone are only faintly heard over the loudspeaker, if at all. Actors can perform "fades" very easily on a ribbon mike by merely shifting their position from in front of the mike to the side. DYNAMIC MIKE Microphone which obtains its name from the dynamic loudspeaker, the principle of which is just the re- verse of the dynamic microphone. Whereas the dynamic speaker transmits the impulses in a mov- ing coil of wire which is in a mag- netic field, to a diaphragm which in turn translates these impulses into corresponding sound vibra- tions understandable by the human ear, the dynamic mike receives the sound vibration upon the dia- phragm and translates these into electrical impulses in the moving coil. Although this microphone was being generally replaced by the velocity mike, it is now finding favor again in many studios in a new, improved form called the — BALL MIKE (or any other name by which it may be called, as, eight-ball, bil- liard, etc.) which is essentially a dynamic microphone about the size and shape of a billiard ball. This microphone is non-directional and sounds are therefore picked up with equal intensity from any angle, thus allowing a large cast to work around a single mike. • BRUSH MIKE A very rugged type of microphone which looks like the frame of a metal hairbrush. Its small size and dependable ruggedness com- bined with high fidelity make it an excellent mike for portable and outdoor radio pickups or public address systems. 921 The Relationship of the Radio and Motion Picture Industries By W. B. LEWIS, Vice President in Charge of Broadcasting of Columbia Broadcasting System I played hookey one fine afternoon last September to go out to Forest Hills for the semi-finals of the National Tennis Championships. And I was back at my desk within the hour because I couldn't get in the stadium. Although Columbia had exclusive broadcasting rights to the event it didn't do me any good. As a matter of fact it hin- dered. I doubt if Budge or Von Cramm — had they been outside the gate at the time — would have been admitted. None of the disappointed late arrivals could get in. It was the first sell-out of a semi-finals in the history of the Forest Hills tournaments; the first full stadium since the Tilden-Lacoste finals years before. And radio broadcasting was offered by guardians of the gates as the explanation of the sell-out. Of- ficials of the National Lawn Tennis Association later put the stamp of au- thority on this explanation when they told us that Husing's accounts of the matches had contributed most substan- tially to the record-breaking attendance that stormed Forest Hills late last summer. People rushed to see What they'd heard about. 1937 produced an all-time high in the broadcasting of football games. At- lantic Refining alone sponsored play- by-play accounts of 158 games during the course of the season. Kellogg, So- cony, and a host of local sponsors added many more to the list of sponsored games. Every Saturday, in almost any city, listeners have had a chance to attend — free of charge — any or all of half a dozen games. Yet paid attend- ance at football games this season has been greater than it has been in any year since the days of The Big Wind of 1929. Yale — to cite an isolated ex- ample— turned away between 10,000 and 12,000 from its 78,000-capacity Bowl on the day of the Dartmouth game — the first Bowl sell-out in seven years. This, in spite of the fact that Yale Bowl games were all sponsored by Socony, with broadcasts concen- trated on stations in the New York and New England areas. Perhaps it would be more accurate to say "because of the fact." You and I know that all has not been sweetness and light in the relationship of the two industries insofar as it has concerned listener vs. spectator inter- est. I have never been able to under- stand this feeling — this conviction, on the part of some exhibitors, that radio keeps people away from the movies. There is only one thing that can keep able-bodied people away from the movies — or away from the radio — and that is a bad program. What, you may ask, would be the situation if all of us — movies and radio — were blessed with good programs? My answer to that would be that "there is a millenni- um devoutly to be desired." Together, the radio and moving pic- ture industries can do more to attain that end than either will ever do alone. I purposely went into foreign fields for illustrations of how radio broad- casting arouses interest in and attracts crowds to public events. (If it didn't, we couldn't very well sell ourselves to an advertising medium, could we? ) But I did it to soften any resentment that might be aroused by coming too abrupt- ly into saying exactly the same thing about radio and the movie audience. There has been a greater use of Holly- wood talent on radio programs during the past year than ever before in the history of broadcasting. And there has been greater activity on the part of box-office cashiers during this same twelve months than ever before in the history of moving pictures. Loews, Inc., as you know, has already paid out $6 a share in dividends on its common stock this year, and another will be paid before the year ends. Do you suppose that here might lie, in part, the explanation of MGM's con- sistent refusal to get excited about 922 how radio has cut into movies' box- office. How many, I wonder, realize that if every seat in every moving picture house in every community in the United States were occupied at the same time, less than one-eighth of the American ra- dio audience would be "at the movies." Whenever you hear an estimate as to the size of some specific radio audi- ence, it is good to remember how big is the total of all radio owners before you decide that there aren't enough people left over to go to the movies. As long as people like variety in their * entertainment — (and they always will) — and as long as people like to share excitement and pleasure together — (and they always will) — there will be no danger of radio — or television — sup- planting motion pictures in the hearts of our citizens. Although Radio was not originally created as an advertising medium, it was inevitable that it should have de- veloped as it did. Offering facilities for reaching a nationwide audience with a vocal message, radio attracted adver- tisers as naturally as Hollywood at- tracts blondes. That they have found it a satisfactory medium may best be seen in the use they have made of it. Time sales on the Columbia Network in 1933 were just over $10,000,000. The next year they jumped to nearly 15 million. In 1935, they were $17,638,000. Last year, the total reached $23,168,000. And this year it will exceed 28 million. Columbia's own advertisers represent nearly every major category in Ameri- can industry. Tobacco? Luckies, Cam- els, Old Gold, Chesterfield, Philip Mor- ris. Automobiles? Ford, Chrysler, Chev- rolet, Pontiac, Hudson, Nash. Gas and oil? Texaco, Gulf, Atlantic. Food? Gen- eral Foods, Campbell, Heinz, Conti- nental and General Baking. Moving pic- tures? Nothing. Though you are selling entertainment, you continue to use newspapers, magazines, and outdoor as media for your advertising. Why? As advertising men you know that it is not because radio keeps your customers at home, but because radio and radio advertisers do your advertising for you in the one major medium best suited to your needs. There are those who say that radio has contributed but slightly to the realm of popular entertainment; that radio has had to depend on the stage and screen for its creative brains and talent. I have heard it said that the steady increase in our activities on the West Coast is proof that advertising agencies and broadcasters have failed to produce and direct successful pro- grams; is proof that radio has failed to develop talent of its own. I can't agree. Radio first went to Hollywood to keep up with its own artists, for whom it has developed a large enough popular fol- lowing to make them sure-fire timber for the movies. Each year finds more of them engaged in film work. Each year, as a consequence, finds more ra- dio programs originating in Hollywood. If this is true, you may ask, why haven't some of these radio stars supplanted some of the really big names on the screen? For the same reason, I suppose, that none of the big screen names that have appeared on radio programs have supplanted the radio-developed stars themselves. Though each may benefit from working in the other's field, each has his own forte and each has built up his following primarily through that channel. A friend of mine who lives in West- chester arrives at Grand Central each morning at about the same time as the incoming Century. And each morning he sees a group of people assembled to watch the arriving passengers — not to greet a friend or relative, but to get a close-up view of some celebrity. Over a period of time, he has noticed that this strange gathering has varied from a mere handful to a crowd that blocks all routine passage through the con- course. And being of a statistical turn of mind, he has checked the size of the crowd against the people it comes to see. (Herbert Hoover, incidentally, still draws a small but loyal reception committee.) This friend tells me that radio stars draw bigger crowds than some of the movie stars; that Eddie Cantor and Burns and Allen have had them hang- ing over the balcony railing to see them. "And why not?" Eddie Cantor is frank to admit that the success of his movies is the result of the nation- wide following he attained through radio, and Burns and Allen's nonsense was entertaining millions before Shirley Temple was out of her cradle. Both Radio and motion pictures are in the business of providing popular, large-scale entertainment. Beyond that, you cannot say that we are in competi- tive business. Because we are engaged in the same general work, and because we are not competing in the sale of our products, we are in an ideal posi- tion to work together for the better- ment of the particular entertainment 923 each of us tries to produce. We have found, as you have found, that an in- terchange of talent is mutually bene- ficial. We want to continue to use Hollywood "big names," Hollywood stories, and Hollywood music. On our part, we are glad to see radio talent given its "chance at the movies." And we are particularly anxious that, through intelligent cooperation, we may improve the quality of the work that both industries are striving to do. A few years ago — and how many of us have already forgotten it — serious music, symphonic and operatic, was scornfully dismissed as "highbrow," a word that is strangely synonymous with "untouchable" in the field of popular entertainment. For that reason, Holly- wood — naturally enough — didn't at- tempt any films requiring that kind of music. Let me cite you a short list of names. Lily Pons, Grace Moore, Gladys Swarthout, Leopold Stokowski, Lawrence Tibbett, Nelson Eddy, Andre Kostelanetz. None of these names would have had a Chinaman's chance of "breaking into the movies" a few years back. Yet all of them have been invited out there and given contracts. Radio, of course, explains it. Eight years ago, Columbia began to carry in full the Sunday after- noon concerts of the New York Phil- harmonic. "A nice gesture," people said, "but who will listen?" Truth to tell, there was no way of knowing the answer to that one — in advance. But today we know. The Philharmonic concerts are still on Columbia, for the eighth consecu- tive year, and 30,000,000 people — at a conservative estimate — will have 'lis- tened to one or more of them before the season is over. This is an audience that we have checked and watched grow over a period of years. Its growth gives us a graphic record of the growth in popularity of serious music. Ford, with his Sunday Evening Hour, and Chesterfield, with Andre Kostelanetz, have contributed materially in develop- ing a large enough audience for seri- ous music to warrant the attention of Hollywood producers. And there, in my opinion, we touch upon the most important point in the relationship of the radio and moving picture industries. We in radio are in a much more advantageous position than you to test the appeal of new talent and new ideas in entertainment. We in Columbia devote a great deal of our time and money to this end. The Columbia Workshop is a case in point. Last summer, Columbia offered over 98 stations, a series of eight Shakes- pearian plays in weekly one-hour adaptations. The plays were prepared for radio and directed in their produc- tion by Brewster Morgan of my depart- ment. Mr. Morgan attracted so much attention through the originality and quality of his work that we lost him — to MGM as an associate producer. I am working at this time on a new radio program that will feature a comedian in whom Hollywood has yet to see possibilities. Fifty-two weeks from today, that man will have a movie contract. Why? Because in those fifty-two weeks radio will have en- larged his audience from a few hun- dred to millions; will have created for him a popular demand large enough to remove all risks — as far as Hollywood is concerned — in signing him to the contract. Which is as it should be. Hollywood can't afford to take chances on un- known talent or untried forms of en- tertainment. Radio can. Hollywood must have some tangible evidence of what the public wants be- fore it takes on the expense of a film production. Radio still has the facili- ties for experimentation. Time, net- work, and — most important of all— a large audience are available to us for the development of new ideas, new ma- terial, new players. Whatever survives our testing — whether it is writing, production, or talent — automatically becomes eligible for West Coast accept- ance. Without the slightest exaggera- tion— or rancor — I think we may fair- ly paraphrase the slogan of the city of Trenton, N. J., to read: "What radio makes, Hollywood takes." But we also are faced with conditions under which we cannot afford to take chances in what we offer to our audi- ence. We have commercial sponsors, spending thousands of dollars weekly to attract large nation-wide audiences; men who cannot afford to experiment with the unknown and untried. How these sponsors have utilized Holly- wood talent on their programs is too well known to mention here. Why they have done so, I have just tried to explain. When it comes to air- ing a big program at big cost for a spon- sor we are in the same position as pic- ture producers. We must use established names. That is where cooperation is most needed in the relationship of radio and movies, insofar as it con- cerns both. 924 f 0 R E I G n One couldn't carry on life comfort- ably without a little blindness to the fact that everything has been said belter than we can put it ourselves. —GEORGE ELIOT. Regulations; International Broadcast Stations International Broadcasting Union • Department of Commerce Activities • World MarUets Survey 925 — INTERNATIONAL — BROADCAST STATIONS Digest of Regulations Governing Their Establishment and Operation, Together with Available Groups of Frequencies. The term "international broadcast station" means a station licensed for the transmission of broadcast programs for international public reception.. Frequencies for these stations are allocated from bands assigned . (between 6,000 and 26,600 kilocycles) for broadcasting by Article 7, General Radio Regulations, annexed to the International Telecommunication Convention, Madrid, 1932. A license for an international broad- cast station will be issued only after a satisfactory showing has been made in regard to the following, among others: 1. That the applicant has a program of research and experimentation which indicates reasonable promise of sub- stantial contribution to the develop- ment of the international broadcast service. 2. That the station will render an international broadcast service. 3. That the program production and experimentation will be conducted by qualified persons. 4. That the applicant is legally and financially qualified and possesses ade- quate technical facilities to carry for- ward the program. 5. That the public interest, conve- nience and necessity will be served through the operation of the proposed station. (a) A licensee of an international broadcast station shall not make any charge directly or indirectly for the transmission of programs, but may transmit the programs of a regular broadcast station or network, includ- ing commercial programs, if the call letter designation when identifying the international broadcast station is given on its assigned frequency only and the statement is made over the interna- tional broadcast station that the pro- gram of a broadcast station or network (identify by call letters or name of network) is being broadcast. In case of the rebroadcast of the program of any broadcast station, Rule 177 applies. (b) No licensee of any other broad- cast station or network shall make any additional charge, directly or in- directly for the simultaneous trans- missions of programs by the interna- tional broadcast station, nor shall com- mercial accounts be solicited by a li- censee of another broadcast station or network or by others acting in their behalf upon representation that the commercial program will also be trans- mitted by an international broadcast station. (c) Station identification and pro- gram announcements shall be made with international significance suited for the foreign nation or nations for which the service is primarily intended or in which the reception is believed to be best on account of the frequency, season, hour of operation, etc. (a) The following groups of fre- quencies are allocated for assignment to international broadcast stations on an experimental basis: Group A Group B Group C 6020 kc 6040 6060 6080 6100 6140 Group E 15,250 kc 15,270 15,290 15,310 15,330 9510 kc 9530 9570 9590 Group F 17,760 kc 17,780 17,800 11,710 kc 11,750 11,770 11,790 11,810 11,830 11,850 11,870 11,890 Group G 21,460 kc 21,480 21.520 21,540 Group D 15,110 kc 15,150 15,170 15,190 15,210 15,230 Group H 25,625 kc 25,650 25,675 25,725 25,750 25,800 25,825 25,850 25,875 926 (a) No international broadcast sta- tion will be licensed for a power out- put rating less than 5 kilowatts. (b) While conducting apparatus ex- periments and in case adequate signal is delivered in the foreign country be- ing served, the operating power output may be less than 5 kilowatts. A supplemental report shall be filed with and made a part of each applica- tion for renewal of license and shall include statements of the following: 1. The number of hours operated on each frequency. 2. A list of programs transmitted of special international interest. 3. Outline of reports of reception and interference and conclusions with regard to propagation characteristics of the frequency assigned. 4. Research and experiments being carried on to improve transmission and to develop international broadcast and the frequency assigned. 5. All developments or major changes in equipment. 6. Any other pertinent developments, (b) A separate license and call let- ter designation will be issued for each frequency except that where fre- quencies in two or more groups are required to maintain a particular in- ternational broadcast service to certain foreign country or countries, one fre- quency from each of the groups re- quired may be authorized by one li- cense and one call letter designation. In such cases these frequencies shall be used consecutively during a day as required and they shall not be used simultaneously either on the same transmitter or different transmitters. (c) Not more than one frequency in any group in subsection (a) of this rule will be assigned to a station. (d) An applicant shall select the frequency which it is believed is best suited to the experiments to be con- ducted, for reception in the foreign country or countries for which the ser- vice is intended, and for a minimum of interference to other international broadcast stations. (e) Applicants shall file a separate application for each frequency or fre- quencies requested in different groups as provided in subsection (b) of this rule. FOR FOREIGN RADIO ACTIVITIES READ RADIO DAILY REGULARLY 927 — INTERNATIONAL — BROADCASTING UNION • HISTORY AND SCOPE • Most Successful of Post-War International Institutions, It Is Now Making New, Systematic Study of Broadcasting Problems by A. R. Burrows, Secretary-General 51 Quai Wilson, Geneva, Switzerland THE International Broadcasting Union (or the Union Interna- tionale de Radio-diffusion) has been spoken of by one of Eu- rope's leading statesmen as perhaps the most successful of the post-war international institutions in the finding of practical solutions to complex and delicate problems. The Union does not make this claim itself but much of the progress that has been made in broad- casting in Europe during the last 12^ years, under difficult and for some time adverse conditions can justly be attributed, either to the systematic studies made within the Union or to the friendly and cor- porate spirit which has grown in recent years amongst the European broadcasting organizations under the influence of the Union. Through the Union also valuable links have been established be- tween the European broadcasters and the principal broadcasting or- ganizations in other Continents — notably with the National Associa- tion of Broadcasters (Washington), the great chains of the United States of America, the Asociacion de Broadcasters Argentinos (ADEBA) (Argentina), the Japanese broadcasting organization, the Canadian Broadcasting Commission, All India Radio, the Netherlands East Indies Broadcasting Services N.I.R.O.M. & P.M.O.H.I., the Chinese National Station, Nanking, the principal broadcasters (State and private) in the Commonwealth of Australia, the New Zealand Broadcasting Service, the South African Broadcasting Corporation, the Office Cherinen des P.T.T. in Morocco, and the Radio Corpora- tion of Porto Rico. Objects of the Union. The International Broadcasting Union has for its objects : The establishment of relations between the various European and non-European organizations operating broadcasting ser- vices. The promotion of the interests of broad- casting in every domain. The centralization of the study of all questions of general interest which have arisen, or may hereafter arise out of the development of broadcasting. The realization of any scheme of a na- ture likely to promote such development. The statutes of the Union state that with the above objects in view the Union shal collaborate with any State Administratioi in charge of Telecommunications, with th< Administration concerned in each countn with the broadcasting services and organ izations, and with the International Bureat of the Telecommunication Union. The Statutes also allow for co-operatior with any other official international organ ization concerned in the problems of broad casting and with any other organization society, company, group or person whose co-operation would facilitate the realizatior by the Union of the object which it pursues The Union, while having striven at al times to keep itself apart from national 01 international political questions has pursuec 928 consistently from the first the policy of making broadcasting a medium for the de- velopment of a better understanding be- tween nations. This work is mentioned ap- preciatively in a report of the Intellectual Cooperation Organization to the League Assembly of September 1937. The same re- port recommends to the Assembly close cooperation between the Intellectual Co- operation Organization and the Interna- tional Broadcasting Union which it recog- nizes as being the most influential organiza- tion in the field of broadcasting. The creation of an International Broad- casting Union was decided upon at London on March 18, 1925, following Swiss pro- posals for an international organization combining all interests likely to be asso- ciated with wireless telephony, and those of the old British Broadcasting Company for one consisting exclusively of actual broadcasters. The headquarters of the Union was established at Geneva on May 1, 1925 and an Observation Centre was opened at Brussels in 1927. Constitution. The Statutes and the Finances and gen- eral policy of the Union are the affairs of a General Assembly at which may be pres- ent representatives of all member organiza- tions, Full Members and /Associate Mem- bers. The Assembly also elects a Council. The original Council consisted of repre- sentatives of the broadcasting organizations of nine countries : Austria, Belgium, Czechoslovakia, France, Germany, Great Britain, Holland, Norway and Switzerland. To-day the Council has 27 members rep- resenting the 27 countries in the European zone which have members within the Union. The President of the Council is Mr. Dubois (Holland) Director of the Dutch Central Broadcasting Board (NOZEMA). To expedite the work of the Council there is a form of "Cabinet" known as the Bu- reau. This consists of the President of the Union ; three Vice-Presidents ; Vice Ad- miral Sir Charles Carpendale (Deputy Di- rector General of the B.B.C. and President of the Union during its first ten years of existence; M. R. Jardillier (France) Ex Minister of Posts and Telegraphs; His Fx- cellencv, Prof. G. C. Vallauri (Italv) and Prof. V. Ylostalo (Finland). The studies approved by the Council are examined by various Committees or groups of Experts — the Legal Committee (Presi- dent: M. le Dr. Sourek, Czechoslovakia); the Programme Committee (President : C. A. Dymling, Sweden) and the Technical Committee (President: M. R. Braillard, Belgium). Under the protocols of Prague and Lu- cerne the Governmental Departments with- in the European zone, which have an in- terest in the subjects under examination by the Union, may be present and take part in the discussions of the various organs of the Union. Delegates of the European Telegraph Administrations, of the Berne Bureau of International Telecommunica- tions Union and of the League of Nations Section of Communication and Transport are invariably present at the Union's meetings. Meetings. Since the foundation of the Union at London in March, 1925 there have been 21 meetings of the Assembly (Annual, Gen- eral and Extraordinary) and 124 of the Council. These meetings have been held at Amsterdam, Barcelona, Berlin (2), Brussels, Budapest, Como, Geneva, Lau- sanne, London, Lucerne, Montreux, Paris (2), Prague, Rome, Semmeringt (Austria) and Warsaw. In order that there may be the freest possible exchange of viewpoints the meet- ings of the Union, like those of other bod- ies of a similar character, are private in character. Communiques are issued on de- cisions of public interest. Twelve and a Half Years of Inter- national Broadcasting Progress. (a) Transmitting stations — and listeners. It is probably of interest to compare the European broadcasting situation when the Union was founded in March, 1925, with that of to-da}^. Eight European countries were repre- sented at the Informal Conference at Lon- don in 1925. According to the minutes of that meeting it was estimated that the broadcasting stations in Europe at that mo- ment radiated a total energy of 80 kilowatts of which 43 kilowatts were radiated by the stations of Great Britain. At the end of February, 1937, the radi- ated energy of the 408 stations, included within what is officially recognized as the European zone, was about 8096 kilowatts. As to the number of listeners to the broadcast programs there is less difficulty in obtaining precise figures now than was the case in 1925. At the latter date it is doubtful whether Europe's potential wireless audience ex- ceeded 6J/2 millions (of wrhich no less than 5,200,000 were in Great _ Britain). The Geneva Office of the Union produced in April, 1937, a statistical chart showing the potential wireless audience in the European zone at the end of 1936 to be no less than 100 millions, excluding Spain and Soviet Russia. The members and associate members of the International Broadcasting Union had at the end of 1936 a possible total wireless audience of 230 million persons. The re- sponsibilities of these organizations and of the International Broadcasting Union in respect to its decisions, and the lines of conduct which it recommends are therefore very considerable. The Union as a whole, like its Council and its Committees works quietly. It is 929 sometimes criticised, even by its friends, for working too quietly. The Union works quietly, not because it is engaged on tasks for which it fears the light of day, but because it is constantly exploring new territory, and experience throughout the realm of international re- search shows that objective study is best accomplished in an "atmosphere" as free as possible from publicity and polemics. For the Union's decisions insofar as they af- fect the listening public the fullest discus- sion and criticism is welcomed. (b) Technical observations and research. Some idea of what is happening behind the scenes may be gauged from the fact that since March, 1925, the Geneva Office has written about 40,000 letters and has sent out 6,900 circular communications, ranging from single-page programs of concerts available for radiation in any country member of the Union to long de- tailed reports showing the practice through- out the world in such specialized activities as "Broadcasting to Schools", the diffusion of information on agricultural and general questions of rural interest. The Observation Post of the Union at Brussels, which has an expert staff on duty throughout the broadcasting hours of each night, has made since April, 1927, more than a million individual and precise measure- ments of the transmitting wavelengths of shortwave stations throughout the world, (which observations are recorded and dis- tributed periodically amongst the stations concerned.) In addition, over 250 hours of observation have been made in respect to the behavior of the European stations modulation. In the first days about 80 measurements were made each night with an average pre- cision of from 3 to 5 parts on 10,000. These measurements have now risen to at % least 600 each night but with an accuracy of from 2 to 3 parts in 10 millions. The mea- surements have all been recorded on charts circulated at regular intervals amongst the interested broadcasters and the technical Press. The Brussels Office has also studied over 20,000 metres (12^ miles) of automatically recorded impressions made at Brussels and other parts of Europe (the B.B.C. research laboratories included) providing data for studies upon the propagation of signals from broadcasting stations. This enormous length of recordings represents about 25,000 hours of observations. About 16,000 inter- ventions have been made by letter, telegram and telephone to point out irregularities in transmission likely to cause interference. A strikingly high proportion of these inter- ventions have been effective. These activi- ties are all directed to the constant develop- ment of the efficiency of the services given by the broadcasters to their listeners. (c) Programs. The International Broadcasting Union has already been mentioned as having taken, since the first days of its existence, a positive attitude in the policy of giving to listeners the pick of the European and overseas programmes. In 1925 the I.B.U. asked the European Telephonic Administrations to give con- sideration to the inclusion in the European telephonic network of a number of circuits capable of transmitting complex musical sounds as well as speech. This study was immediately put in hand by the "Comite Consultatif International des Communica- tions Telephoniques a grande distance" (C.C.I.F.) and within two or three years new improved telephonic circuits began to spread outwards from various capitals and to make contacts at the frontiers. Whilst this improvement was taking place the Union instituted "National Nights" in which concerts were given and radiated in many parts of Europe dedicated to a specific country. To-day, by means of improved telephonic circuits and shortwave radiotelephonic circuits, concerts and other events of national importance are handled from country to country as part of a daily routine. A detailed account of what has been ac- complished by members of the International Broadcasting Union, individually and col- lectively, in^ the development of broadcast- ing as an instrument for the creation of better international relation was published in July 1937 in No. 4 of "Radiodiffusion". At the moment the Union is setting out upon a new and systematic study of the problems associated with the broadcasting of the spoken word. The International Broadcasting Union's 'Observation Post at Brussels is about to be transferred to a building specially designed and built for the purpose. Its equipment which is already amongst the most sensi- tive in the world will at the same time be completely modernized. The Director of the Brussels Observation Post is Ray- mond Braillard, President of the Technical Committee. The Assistant Director is Prof. E* Divoire, of Brussels University. The Headquarters Office of the Union at Geneva, besides undertaking the organization of the Union's Conferences and the execu- tive work arising from these Conferences, centralizes the international exchange of pro- grams, and acts as a clearing house of in- formation on practice and development in administrative artistic and legal aspects of broadcasting. Its Director (who is also Secretary-General of the Union) is A. R. Burrows (First Director of Programs of the British Broadcasting Company) and its Assistant Director M. Maurice Dovaz (Switzerland). The Geneva Office pro- duces, beside routine studies required for the Council and Committee meetings, a Month- ly Bulletin (for private circulation) and a six-monthly review (for public circulation) entitled "Radiodiffusion." 930 THE DEPARTMENT OF COMMERCE and its ACTIVITIES REGARDING RADIO By JOHN H. PAYNE Chief, Electrical Division Washington, D. C. \gf The Bureau of Foreign and Domestic Commerce has only one objective to guide its activities. It aims to serve industry in every way possible, principally along the line of business promotion. Because of the nature of this activity, it is frequently in a position to be able to supply informa- tion in regard to other phases of the radio industry, such as engineering, statistics, applications, etc., which may be asked either by students or laymen outside of industry. Emphasis is placed on foreign business inasmuch as this is where the greatest service can be rendered. American companies, obviously, do not need assistance in their domestic business to the same extent that it can be of use in their foreign activities. Radio assumes a leading position in the Electrical Division's activities, since it is the largest item or group of items classified as a unit, in our exports. Recently, it has represented 30 per cent of the total exports of all electrical commodities from the United States to the rest of the world. The Bureau serves industry through three rather distinct organizations — first, its 25 District and 53 Cooperative Offices located throughout the United States, through which it has rather intimate contact with all American in- dividuals or businesses wishing to avail themselves of its services; second, through 34 Foreign Offices located in the capitals of the more important countries of the world, making intimate foreign contacts on behalf of Ameri- can industry; third, a highly specialized headquarters organization in Washing- ton, providing experienced people in each phase of industry. For an exporter, a District or Co- operative Office can perform such ser- vices as these: indicate where there is a market for American goods; ex- plain how best to enter a market; specify the terms on which goods are ordinarily sold in a particular market; provide data as to the competition to be encountered from foreign sources; furnish lists of buyers in the principal markets of the world; and render many other services. The Foreign Offices form a vital ele- ment in the Bureau's service. They constantly provide data on all the sig- nificant economic, commercial, and financial developments of the various countries. They interpret the decrees, laws, and regulations that are pro- mulgated with great frequency under modern conditions. They report on the general business situation in a specific foreign market — the competition be- tween American goods and the prod- ucts of other countries — the import duties and restrictions that may be imposed — sales methods and credit terms — and the foreign-exchange sit- uation, when pertinent. They conduct surveys covering specific commodities in definite foreign markets, and pro- vide a variety of other current special data. While the Industrial Divisions ren- der specialized services to specific in- dustries, there are in the Bureau ten divisions devoting intensive study to various distinctive phases of economic effort. In response to inquiries from industry, they can supply information 931 not otherwise obtainable on some of the highly specialized aspects of the economic system. The Economic Divisions include: Commercial Intelligence — provides practical information in regard to thousands of foreign firms available for American representation. Commercial Laws — covers the field of legislation and regulations affecting business in all foreign countries. Finance — makes available informa- tion regarding foreign debts and budg- ets, collections, exchange, and other monetary data. Foreign Tariffs — as the name indi- cates— provides full information on this subject for all countries. Foreign Trade Statistics — gathers and analyzes all available figures on American exports and imports, and publishes them in convenient form. Transportation — offers full informa- tion regarding shipping routes, sched- ules, rates, and other shipping facili- ties. The Bureau maintains twelve Indus- trial Divisions, staffed by experts con- versant with the details of a given in- dustry. These divisions bring the Bureau into direct and vital touch with producers and dealers, making possible the establishment of mutually helpful relationships. For each industry, there is provided a highly specialized ser- vice, satisfying some of its peculiar and characteristic needs for statistical and other information. Necessary supervision, and material is dissemi- nated to the many trades in the most effcient ways that can be devised. Most of the material is provided by repre- sentatives of the Departments of Com- merce and State stationed in foreign countries; the information covers a wide field of industrial and trade ac- tivities and is released to business in periodical and special bulletins. The Electrical Division, one of the twelve similar industrial divisions, renders broad commercial services to the American electrical and radio in- dustries. Its Radio Section serves the manufacturers of broadcasting and re- ceiving equipment, as well as the broadcasting operators. An exchange of foreign and domestic short wave programs has been established in co- operation with the Radio Manufactur- ers Association, whereby a summary of the outstanding American short wave programs is made available to publishers throughout the world, and a similar summary of foreign pro- grams is made available to the Ameri- can press. The Division concentrates on obtain- ing and offering data which the indus- try lacks the means of securing through its own endeavors. With re- spect to radio, a responsibility devolves on the Division to collect information regarding the widely varying condi- tions in other nations, in order to be qualified to inform American industry of world developments, prospective markets, needed adaptations, and other related matters. Since short wave broadcasting is distinctly an international activity, its operations are well within the scope of the Electrical Division's activities. Sur- veys have been made to develop the effectiveness of American short wave broadcasting. Both its good qualities and its limitations as brought out in these surveys are passed on to the American short wave operators for their guidance. Criticism from the radio or other electrical industries is solicited by the Division, in order that it may improve and make its services more useful to all interested in using them. CS^S^^O EXPORT MARKET SURVEY The comprehensive survey of the foreign radio market, immediately following, was prepared with the assistance of the far-flung consular service of the U. S. Department of Commerce. Statistical information in each instance reflects the latest available data. 932 FOREIGN RADIO MARKETS • An International Digest • This official, authoritative survey of the World's radio markets is based upon latest reports compiled by the Electrical Division of the Bureau of Foreign and Domestic Commerce, United States Department of Commerce. ALGERIA AUSTRIA General — The general economic situation of Algeria has been very unsatisfactory for several years past. The number of radio sets in use, however, • has increased steadily and rapidly during the depression years, notwithstanding general price advances. Sets in Use — As of July 31, 1937, there are offi- cially registered 69,700 receiving sets. It is esti- mated that the total number of radios in Algeria is around 75,000. Population and purchasing power considered, Algeria offers a very good market for radio sets. Sources of Supply — France is now the leading supplier of radio receivers to the Algerian market and it is estimated that around 70 percent of the sets in use here are of French origin. Hol- land occupies second place in the market, fol- lowed by' the United States and Germany. Tubes of the better class come principally from Holland and the United States, but on a quantity basis France is the leading supplier. It should be pointed out, however, that the predominance of France in the supply of radio merchandise to this market is a purely artificial situation, brought about through quota limitations. Tariffs and Restrictions — The quota system is con- trolled by a committee appointed by the Ameri- can Chamber of Commerce at Paris, which committee allots to Algerian distributors quar- terly a certain arbitrary percentage of the entire American radio quota for France. Intending im- porters must hold permits issued by the com- mittee. Broadcasting — Radio-Algera, the only broadcasting station in Algeria, operates upon a wave length of 365 meters, with 12,500 watts antenna power. Some experimental short-wave (24.75 and 33.48 meters) broadcasting has been undertaken for the particular benefit of those Algerians residing in France and elsewhere in Europe. Advertising- -Efforts have been made at various times to improve the quality and appeal of Radio-Alger's emission 1>.\ eliminating, or greatly curtailing, commercial broadcasting. However, the revenue derived from radio advertisers is badly needed and it has been decided to con- tinue advertisements for the time being. Rates are 5 francs ($0. !(>(>) per word, with substantial reductions made for volume advertising. Regulations Radio in Algeria is under the direct control of the Department of Post, Telephone and Telegraph. Sets in Use— 69,700. Stations — 1. General — Although American participation in the market is distinctly limited because of artificial barriers, there is considerable interest in Ameri- can equipment, which should result in a definite demand if and when the barriers are removed. Sources of Supply — There are very few foreign sets on the market in Austria. The importation of radio sets is subject to special permits and these usually are granted only to manufacturers for laboratory! study, or to settlers when part of household effects. Telefunken have a control of the sale of foreign radio apparatus on the basis of their patent rights. American sets are con- sidered excellent and very inexpensive, but on account of the restrictions, importation is prac- tically impossible. Patents — Basic radio patent rights are controlled by the Telefunken interests of Germany, which also maintain manufacturing establishments in Austria. Central Receivers — Two towns in Upper Austria, Gmunden and Vocklabruck possess a rebroad- casting system erected by a private firm, because for atmospheric reasons the hearing of the gen- eral program is very weak. Listeners pay the usual "listeners" fee of 2 schillings per month to the RAVAG and an additional small sum to the company in question and' obtain good recep- tion. Short Wave Short wave broadcasting in Vienna is on an experimental basis. There appears to be little interest in reception of foreign short-wave broadcasts. American short-wave broadcasts are received only on the more expensive high pow- ered sets. Advertising — No provisions are made for any sort of advertising. Transcriptions — On an average, records are used for about 1 V> hours daily. Generally light music is transcribed, principally German, English, French and Italian records are also used to a limited extent. When transcribing light music, English is more frequently used, occasionally French but seldom Italian. The possibility of supplying American transcriptions, with or with- out advertising, are not favorable at present. Ravag, however, would be interested in hearing from United States' firms in this matter. Regulations By a Federal law of Jan. 23, 1935, amending and revising the existing regulations, the production and trade, importation and posses- sion of radio broadcasting transmitting and re- ceiving apparatus, equipment and tubes requires, in addition to the usual import license, a special permit from the Telegraph Administration for 933 which an annual fee of ten schillings must be paid. This permit has to be obtained even be- fore licensed imports will be cleared by the customs authorities. _ Radio owners are also sub- ject to a listener's license fee, paid to RAVAG, which costs 2 schilling's monthly for private owners, 6 for public places such a® cafes and theaters, and from 6 to 20 schillings for dealers and manufacturers, according to the size of the city and the number of persons employed. Sets in Use — 645,000. Stations — 9. General — Despite the fact that most of the radio sets sold in Argentina are manufactured or as- sembled locally, there continues^ to be a very good outlet for the sale of American component parts, tubes, and other material. The Association of Argentine Broadcasters estimates that on May 30, 19'37 there were 1,000,000 sets in use. Of these million sets, the Association estimates that 215,000 were imported, 542,000 were assembled in the country, and 243,000 were completely built in the country. The total value is placed at 75,000,000 pesos. According to these esti- mates there is a radio set for every 12.02 persons in Argentina, or, 41.5 percent of the families. American radio products appear to have ade- quate representation in this market; in fact, the volume of business is so large in tubes and parts that competition is particularly keen, and many- dealers complain that little or no profit can be made in most items. _ In addition, there is the domestic industry which is quick to imitate and reproduce foreign receiving sets and parts at a much cheaper price, in order that same may be sold to a large share of the market which can- not afford the imported articles. Sources of Supply — The Argentine radio manufac- turing industry is firmly established and supplies most of the receiving sets, although a large share of the component parts and most of the tubes come from the United States. This vary- ing proportion of American participation makes it difficult to fix the exact share of the total Argentine business obtained by United States ex- porters, although some idea may be obtained by a study of the Argentine import statistics gen- eral status of the local industry. Probably 35 or 40 percent of all receiving sets sold per year are represented by American trade names (excluding a small volume of locally built sets which have preempted United States trade marks). Of this American percentage, only a relatively few sets are imported in the complete form. One well known American set, for in- stance, is produced in a Buenos Aires factory which makes all of its component parts locally with the exception of tubes, electrolytic con- densers, resistors and volume control. Several other American lines are imported completely knocked down, with some parts obtained locally, while still other American sets come in partially assembled. Approximately 10 to 15 percent of all sets sold is accounted for by the European manufacturers. Some of these are still imported in the complete (form, but the trend is toward further domestic assembly. In fact, the Philips company is now reported to be making all of its sets for Argen- tina in a local factory. Patents and Trademarks — There has been no recent outstanding litigation over patents concerning radio. Tariffs — Argentina's import tariff on radio sets is based on weight and number of tubes, cabinets being included in the weight. According to the Argentine tariff, the duty is 42 percent (in- cluding surtaxes) on arbitrary fixed valuations of 6.82 paper pesos per kilo on sets of up to 4 tubes; 11.36 paper pesos per kilo on sets of 5 "to 7 tubes; and 15.91 paper pesos per kilo on sets of 8 tubes or more. In addition there are other fixed port charges such as slingage, statis- tical fees, etc., amounting at times to as much as 7 percent more. Changes are in prospect, and should be verified before using. Television — There have been a few local experi- . ments with television in the past, but there are no1 recent developments along this line. Facsimile — There are direct circuits for facsimile transmission from Buenos Aires to New York, London and Berlin, although there is no internal service in Argentina. Broadcasting — There are 57 Argentine broadcasting stations listed by the Post & Telegraph Depart- ment. Of this number, 38 long wave and 2 short wave stations are actively operating, 9 more are under construction, and the remaining 8 are projected. Of the stations actively' broad- casting, the recently opened LRA station is operated by the Federal Government, 5 more are under the control of provincial governments, and the remaining 34 stations are privately operated. The control of broadcasting rests with the Direc- cion de Correos y Telegrafos (Post and Tele- * graph Department). Chain broadcasting is now a regular feature in Argentina. On a recent special occasion there were 37 stations on the same program- The average chain broadcast, however, comprises a much smaller number, and generally links Buenos Aires, Rosario, Cordoba, Bahia, Blanca, Men- doza, Santa Fe, and sometimes Montevideo, Uruguay. Advertising — Argentinean stations' wide range of -programs, practically all of which contain a certain amount of advertising. Short Wave — Occasionally foreign short-wave pro- grams from the United States, Europe, or South America are re-broadcast locally on long wave. This service is made available by the interna- tional communications companies which have facilities near Buenos Aires for receiving and relaying the program to the broadcasting station. Une drawback to the re-broadcasting of foreign programs is the fact that they are often not in Spanish, giving little or no incentive for the local stations to re-transmit them. Owing to the minor percentage of short-wave listeners, it is believed that certain American firms having a large volume of sales in Latin America could reach a fertile field by sponsoring programs in Spanish, and having them picked up and re- broadcast on long wave in each country. Within the past few months it is reported that American short wave stations have had better reception in Argentina. The United States ad- vance programs, are printed daily in Buenos Aires papers. Stations in Germany, Italy, Rus- sia, and Great Britain are also heard nightly in Buenos Aires. All of these European stations are said to1 employ high-gain directive antennae for transmission, in addition to which the Ger- man and Italian stations have regular broad- casts in Spanish. At present a scheme is under 934 way for the mutual exchange of programs be- tween Argentina and Brazil, in which the two governments would cooperate. Transcriptions— -The market for American transcrip- tions is believed to be definitely restricted for two main reasons: the reluctance of most broad- casting stations to pay correspondingly for quality transcriptions, and the fact that these transcriptions are now being made to specifica- tion in Buenos Aires, and thus come closer to meeting local requirements, inasmuch as Argen- tine talent is used exclusively. The Buenos Aires firm of "ACORT" not only makes tran- scriptions of all types and sizes, but also offers a recording and control service which checks programs for the benefit of advertisers, com- posers, and other interested parties. Regulations; — The Argentine basic regulations cov- ering radio broadcasting are dated May 3, 1933, with a supplementary decree concerning amateurs dated Oct. 30, 1935. They embody no unusual points. Sets in Use— 1,000,000. Stations — 40. General — -With a population of slightly less than 7,000,000, Australia today has 940,068 licensed radio receiving sets, 100 regular broadcasting stations and close to 1,800 licensed amateur stations. Sets operated without licenses unques- tionably bring the total to above 1,000,000. The demand for transmitting and receiving equip- ment is met largely by manufacturers in Aus- tralia, who have for several years enjoyed sub- stantial tariff protection and who have been further assisted since May 22, 1936, by the complete prohibition on imports of "wireless re- ceivers, parts thereof and accessories thereof" from non-British countries, except with the writ- ten consent of the Minister for Trade and Customs. Sources of Supply — Where the United States was by far the outstanding supplier of radio goods to Australia from the early days of broadcasting, this position is being lost through the rapid development of the Australian industry and the discriminatory operation of Australian import re- strictions.- The Netherlands appears to be the principal foreign beneficiary of this administra- tion. Philips is becoming firmly entrenched _ in this market where the concern was of little im- portance previously, through advantages granted to all non-American sources of radio equipment for the Australian market. All classes of radio equipment are now manufactured in Australia. Amalgamated Wireless (Asia) Ltd. having the dominant position. Several American brands of receiving sets are manufactured under license in Australia. Patents — Amalgamated Wireless (A'sia) Ltd. owns the perpetual right to use and exploit the Mar- coni patents in Australia and in addition holds the Australian rights for some of the most im- portant American patents relating to radio ap- paratus. Virtually all worthwhile patents relating to radio receiving sets are controlled in Australia by a pool known as Australian Radio Technical Services & Patents, Ltd. Television — There has not so far been any televi- sion broadcasts in Australia. The subject of television is being followed closely by Amalga- mated Wireless and the Postmaster General's Department, but both organizations appear to hold the opinion that it will be some years yet before television becomes a practical matter in Australia. Short Wave Australia was the first British Dominion to establish a regular overseas broad- casting service to the world on Sept. 5, 1927. This service is operated by Amalgamated Wire- less, and its purpose is to keep overseas countries informed of the resources and tourist attractions of the Commonwealth. These world-wide short- wave broadcasting services are operated from station VK2ME Sydney, VK3ME Melbourne, and VK6ME Perth. Short-wave reception is very popular in Australia, and the short wave range required by purchasers, in sets at prices permitting its inclusion. Reception from all parts of the world is good, although the U. S. has been poorly received due to lack of beam trans- mission. Broadcasting — The broadcasting set-up in Australia combines the features of both the English and American systems, in that there are some sta- tions owned and operated by the Government, while there are others owned privately. The former are known as "National Stations" while the latter are called "Commercial Stations." At the end of June, 1937, there were 20 "National Stations" and 80 "Commercial Stations," which receive no part of the listener's license fee but depend solely on the broadcast of advertisements or sponsored programs for their revenue. As a rule, these stations are owned and operated inde- pendently but there are 15 commercial stations associated in what is known as the "Common- wealth Broadcasting System" which is operated by the Commonwealth Broadcasting Co. Pty. Ltd., State Shopping Block, Sydney. It is claimed that this system reaches two-thirds of all radio listeners in Australia; but the stations associated in this group do not always operate as a part of a network. Advertising — Practically all of the stations, other than those of the National Broadcasting Service, broadcast advertising. Transcriptions — Most of the broadcasting stations, particularly the "commercial stations," depend largely on transcriptions for their programs. American transcriptions are among the most popular, and many are sold. Sets in Use — 950,000. Stations — 98. © BAHAMAS General — There is no broadcasting in the Bahamas, nor is the establishment of a local station seri- ously contemplated. Radio users depend princi- pally on stations in the United States, especially those in Florida, about 200 miles distant. According to the best estimates available, there an- between 1,000 and 1,200 receiving sets in use in the Colony. There are 5 amateur trans- mitting licenses in force. While a fee of 5 shillings should be paid on each receiving set, m is understood that the owners of the majority of the sets in use have not paid this fee. Demand for Radio Sets — Sets most in demand cover the ranges 550 to 1,500 kilocycles and 6 to 15 megacycles, and have from 6 to 8 tubes. 935 The principal demand is for radios selling- locally at from $55 to $75, though there is a market for both cheaper and more expensive ones. Sources of Supply — Practically all sets on sale in the Bahamas are imported from the United .States. There is no local manufacture whatso- ever and no importation from European coun- tries. Customs duties on radio sets and compo- nent parts are 20 percent ad valorem, based on the c.i.f. coast in Nassau, except in the case of imports from other parts of the British Empire, in which case they would be half that figure. Sets in Use — 1,000-1,200. Stations — None. Government to create a monopoly on radio broadcasting, suppress all private stations, and provide for sufficient revenue through the license fee on receiving sets to cover the operating costs of I. N. R. © BELGIUM General — On March 1, 1937, the total number of sets in use in Belgium was 882,548, and factors in the trade predict that at the rate of increase registered in 1936 the saturation point in sales will be reached in Belgium within 5 years, since it is estimated that there are only 1,500,000 po- tential users of radio receivers in the country. However this conjecture does not take into con- sideration the number of sets to be replaced during this period. Patents — Since the beginning of 1932, importers of radio sets and radio parts in Belgium have been subjected to many difficulties and annoy- ances by some groups who charged importers with infringement on their patent rights for the exclusive manufacture and sale of certain radio equipment. Tariff Restrictions — There are no restrictions on the importation, sale, or ownership of receiving sets or parts, except the duty on imports and the license required by all owners of receivers for which a fee of 60 francs per annum is assessed on tube sets and 20 francs per annum on crystal sets (exemption from this tax is made to disabled war veterans). Under the terms of the agreement concluded between the United States and Belgium in 1935, there was a reduc- tion in the rate of duty on radio tubes from 2.87 to 1.45 francs or about 50 per cent, while the rate of duty on complete sets and the sup- plement tax per tube socket was reduced about 15 per cent. The import duty on complete sets at present is 17 francs per kilo- on the chassis and cabinet, plus 8.50 francs per tube socket and 1.45 francs per tube. Short Wave — Short-wave broadcasts are very popular in Belgium and such programs from France, Italy, England, Germany, Spain, .Sweden, and even the United States are sought with eagerness, though the difference in time renders the short-wave broadcasts from the United States very' inconvenient. Programs — The official station (I.N.R.) will com- plete its building in 1938, in which will be in- stalled a modernly equipped studio with facili- ties to assure more satisfactory transmissions, and with the steadily increasing revenue from the license tax on radio receivers, of which 60 per cent is contributed to I. N. R., it will be possible to offer better and more varied pro- grams. Advertising — The unofficial stations must depend solely on revenue-producing propaganda for their operating income, but the advertising campaigns have so far been of local character and the rates charged for this service are quite nominal. Regulations -There has been no fundamental change in the regulations for the control of broadcasting or the ownership of receiving sets in Belgium since the promulgation of the Royal Decree on June 18, 1930, providing for the establishment of the Institut de Radio-Diffusion. Under this decree, it was the purpose of the Sets in Use-^882,548. Stations — 19. €) BERMUDA General — Market potentialities in Bermuda for radio receiving sets, as for other commodities, are definitely limited by the size and character of the Colony. The Islands are non-industrial, dependent largely for their livelihood on the tourist trade. There are but 30,000 inhabitants, excluding the visitors, three-fifths of the popula- tion being colored. The per capita _ wealth is modest, thus restricting the purchasing power. On the other hand, due to the very fact that there is no manufacturing of consequence, com- petition for locally fabricated radio sets is non- existant. The use of receiving sets is general throughout the Colony. Sales — During the calendar year 1936, approxi- mately 700 sets were sold by dealers in Ber- muda. Since the total number of sets now in use is only slightly in excess of the number a year ago — the comparative figures are 2,980 and 2,813 — it is obvious that most of the 700 sets sold were for replacement. Under these condi- tions the improvement of models becomes an im- portant inducement to further sales. It is important to reiterate that the market for American products can not be held unless manufacturers in the United States give special attention to making available improved models and above all, models especially designed for sea air and sub-tropical conditions like those existing in Bermuda and other humid areas. The Dutch have evolved an export set which is said to resist the damp and the rust producing climate. Sources of Supply — While American radio receiv- ing sets have been sold almost exclusively in Bermuda during the past few years, a small percentage of British sets have likewise found a market. _ Until recently the predilection for the American apparatus has been sufficiently large to offset the preferential tariff, but latterly a new British model has come into the market which provokes keen interest. However, the most serious competition is now coming from Dutch sets, w^hich competition makes it encum- bent upon American manufacturers to introduce a greatly1 improved model for 19-38 if their place as principal supplier is to be retained. Sales of British and Dutch receivers have already con- siderably cut down imports of American ma- chines during the first few months of 1937. Patents — No patent disputes in the radio field have ever come to the American Consulate's attention. Tariffs — British radio sets enjoy a considerable preferential in customs duties, the tariff being 10'% for Empire appliances such as receivers, parts and tubes, while the tariff for similar American products is 25%. There are no ex- change restrictions, import quotas, or other arti- ficial handicaps to the radio trade. Short Wave — Effort should be concentrated in the export market upon the development of the short wave installation. Not only is there room for improving the receivers in this connection but the American broadcasting stations could well utilize higher power and make their programmes of greater interest to the non-American public. It is felt that the 49' meter wave band might usefully be abandoned in favor of shorter wave lengths, even the 19 meter wave having been 936 observed to produce the sharpest results wel! through the night when broadcast from Euro- pean stations. Broadcasting — Xo broadcasting stations have been established in Bermuda. Regulations — -No regulations are in force govern- ing the use of radio equipment save for legisla- tion prescribing that it is subject to government control for military purposes. A fee of five shillings (approximately $1.25) is levied once upon each receiving set put into use. Sets in Use— 2,980. Stations — None. e BOLIVIA General — It is estimated that approximately 20,000 sets are in use. There has been no appreciable increase for some years. The greater part of all radio sets sold in Bolivia are imported by rep- resentatives in La Paz of American manufac- turers. There are no wholesalers, although some retail dealers do some wholesale business. Sales of sets are not brisk. Sources of Supply — The demand is largely for American sets, because of price and because European tubes are difficult to obtain. Almost every large American radio manufacturer is rep- resented. Patents — No interference with sales have been reported. Tariffs and Restrictions — Radios, radio batteries, tubes and accessories mayl be imported into Bo- livia upon payment of a duty of 20 per cent ad valorem, plus a surcharge of 20 per cent of the duty and a currency depreciation surcharge of 384% of the duty and surtax combined. Advertising— Local stations carry advertising. Foreign advertisers are assessed a 40% surcharge. Transcriptions — An occasional program transcrip- tion has been used when supplied without cost by a manufacturer in the United States, but little progress has been made because of the depreciation of the local currency. Sets in Use— 20,000 Stations — 4. General — Xo statistics, official or otherwise, are available covering the number of radio receivers in use in this country. However, trade estimates place the number at between 400,000 and 420,- 000, which, on the basis of the latter figure, are distributed geographically as follows : State of Sao Paulo, 189,000 sets, 45% of the total; Federal District and State of Rio de Janeiro, 168,000, 40 per cent; State of Rio Grande do Sul, 50,400, 12 per cent; rest of Brazil, 12,600, 3 per cent; total, 420,000. It is estimated that between 90 and 95 per cent of all the radio receivers sold in this market are purchased on an installment basis, payments covering periods of from 6 to as much as 24 months. A peculiar angle to this situation is that the Brazilian, whether rich or in modest circumstances, prefers to buy on time, for the reason that he will be assured of some sort of service on his radio as long as payments are still due the dealer. While the statistics show that the United States has managed to maintain its predominant position as a supplier during 1936, the increase noticeable in our receiver sales here oyer the previous year was less than that of Philips. An analysis of the figures reveals that U. S. ship- ments to this market during 1936 increased 20,036 kilos in volume, or 25 per cent, over the previous year, whereas imports from the Nether- lands (exclusively Philips) increased 121,652 kilos, or 68 per cent, over the 1935 level. That German receivers are also gaining ground in the market is evident from the fact that the volume of shipments from this country increased approximately^ 72 per cent (27,332 kilos) over the same period. Tariffs and Trade Restrictions — Radio sets and accessories and parts (excepting tubes) fall under Article No. 1583 of the Brazilian tariff, with duty payable according to the weight of the unit. Short Wave — Short wave reception is very popu- lar in Brazil. About 10 per cent of the sets in use are able to receive the United States and Europe regularly, although United States stations are largely under the disability of in- terference from European stations, with directed waves. American broadcasts, however, are not entirely satisfactory1 to Brazilians, because of language difficulties. Chain Broadcasting — Considerable progress has been made in the field of network broadcasting in Brazil since the beginning of the present year and indications are that further develop- ments of importance will be seen. Advertising — The use of radio as a medium for advertising has increased considerably in recent years. This development may be attributed largely to the substantial upswing in receiver sales which has afforded wider listener coverage, as well as to the improved quality of programs available. Radio advertising rates vary widely. A great majority of the stations now in operation in the country are usually in financial difficulties which fact has been responsible for widespread price cutting and has led the prospective adver- tiser to follow the practice of "shopping" for time. Transcriptions — There has been a pronounced in- crease in the use of American made electrical transcriptions by some of the leading radio ad- vertisers. Dance music with "dubbed in" Por- tuguese announcements have proven particularly popular and the use of transcriptions of this type is destined to expand. Sets in Use— 420,000. Stations — 65. 937 BRITISH INDIA General— According to the Controller of Broad- casting, the number of licenses in force on April 30, 1937 was 43,334, and of those issued during the 12 months ended April 30, 1937, 21,557. Private estimates indicate at least 50,- 000 sets in operation. An official of the Wireless section of the Bombay General Post Office esti- mates 35,000 sets in operation in Bombay Presi- dency alone. Demand for Sets — Importations into India of radio receiving sets and apparatus have been con- tinually increasing during the past several years and a fairly good demand for ordinary receiving sets can be considered to exist. # There are, however, various factors which mitigate against the increased use of radios. One of the chief factors at present is the poor quality of broad- casting here. Sources of Supply — Competition has been decidedly keen. While it is believed that American sets continue to lead in popularity, Philips has ag- gressively pushed their sales in India. Bombay has continued to be the principal marketing center in India for radio broadcasting equipment. One of the outstanding features of the radio trade in Bombay is the increase in the number of makes of radio receiving sets on the market, a situation which some dealers view with alarm. There are now on sale here no less than 26 makes of American sets and about 9 British, 4 German, 1 Dutch, and several Japanese. While American sets clearly dominate the market, in- increases in American prices have caused local distributors some concern. Patents — No difficulties regarding sales have arisen from patents. Tariffs and Restrictions — Radio apparatus of all kinds, including tubes, is dutiable at 50 per cent ad valorem. A 10 per cent preference is given to manufacturers of the United Kingdom, but this has been of very little, if any, assistance to British exporters. Central Receivers — As part of a program of rural uplift, the Government of Bombay inaugurated on April 1, 1937 a village broadcasting service consisting of special programs broadcast from Bombay to 18 American radio receiving sets installed in as many villages in the Thana and Kolaba districts. The receivers, operated by 6- volt batteries, are equipped with automatic time switches controlled by a hand-wound eight-day clock. Regular inspections! are made by an engineer stationed at Thana. It is said that the service has been enthusiastically received by the villagers. Short Wave — Interest in short waves is extensive. Programs are received from most of the im- portant world-class stations, although American stations seldom come in well. The Government is giving special attention to short waves as a us of more readily covering India with Broadcasting service. Broadcasting— The principal broadcasting stations in India arc owned and operated by the Govern- ment India under the Posts and Telegraphs De- i'otnient, the operating authority being known Ul-India Radio" (formerly the Indian State Broadcasting Service). Advertising— There are no sponsored programs at present on the air in India. This form of adver- tising was tried out, but met with very little success, and has been practically discontinued although facilities are still available. The only thing approaching a sponsored program is the phonograph record music consisting of records lent by certain phonograph agents. In this case the make of the record is announced both in the Delhi programs published in the newspapers and by the announcer during the programs. Regulations — The law forbids the sale of a radio set unless the purchaser can produce a license which _ has been purchased from Government authorities. Sets in Use— 50,000. Stations — 8. © BULGARIA General- — According to the special bureau for regis- tration of radio sets, the number of licenses outstanding is about 30,000. It is -estimated that some 4,000 or 5,000 additional sets have not been registered, thus putting the actual number of sets in use at about 35,000. Sources of Supply — There are more than 40 dif- ferent makes of radios on the Sofia market. Of these, more than half are of American origin, while the rest are from Germany, Austria, Netherlands, Italy, France, Hungary, and the United Kingdom, and Bulgaria. The United States held the leading place with about 39 per cent of the total imports in 1935, but in 1936 the American imports of sets were only 12 per cent of the total. The loss of American leader- ship was due principally to a change in the customs tariff effected in 1936. Patents — Situation not important. Tariffs — Radio sets and parts thereof for entry into Bulgaria are dutiable under paragraph 505 (b) of the Customs tariff, which provides for a customs duty of 400 gold leva per 100 kilograms of legal net weight (equivalent to gross weight with a 12 per cent allowance for tare). The additional taxes are an octroi tax of 20 per cent of the customs duty and a 4 per cent stamp duty which is charged on all imports. Regulation — Broadcasting is now a monopoly of the Government, under the management of the Administration of Posts, Telegraphs and Tele- phones under the Ministry of Railways, Posts, and Telegraphs. Advertising — Although there is some income from radio advertising, the policy has been a moderate one, and radio advertising has not over-burdened the regular broadcasting program. Most of the commercial advertisements are offered with music or some kind of entertainment, and only a small number are in the form of advertising copy. Only 10 minutes of the daily program are de- voted to radio advertising (5 minutes at noon and 5 minutes in the evening) after the purely musical program is terminated. Transcriptions — From 40 to 60 per cent of the musical program of the Bulgarian broadcasting service is recorded music without advertising, while the recorded program with advertising is included in the 10 minutes daily set aside for publicity. Sets in Use— 35,000. Stations — 4. 938 General — With population extending1 over a dis- tance of 3,000 air-line miles, the transmission of radio programs involves numerous outlets, heavy* wire charges and timing difficulties due to the existence of five separate time zones in the country. Purchasing power is relatively high in Canada. The length of the winter season, coupled with the centering of much of social activities around the home, tends to promote demand for radio entertainment. Similarly, the great expanse of the country presents a good field for commercial radio communication. Sets in Use — According to law, an annual license (fee $2) must be obtained each fiscal year_ (April 1 to March 31) for radio receivers. During the fiscal year ended March 31, 1937, the number of radio receiver licenses sold was 1,038,500. According to a survey by Radio Trade Builder, a trade journal, the number of receivers in use in homes in Canada at the end of 1936 was 1,672,000, an increase of 13^4 per cent over the estimate of sets in use at the end of 1935. Toronto is the primary radio center of Canada as the majority of radio manufacturers are lo- cated in Ontario ; Montreal is second as a manufacturing and distributing center and Win- nipeg and Vancouver serve regional markets as jobbing points. Secondary commercial centers include Halifax or Saint John, in the Maritimes, and Regina, Calgary or Edmonton in western areas. Smaller cities serve localized market areas. Demand — During 1936 members of the Radio Manufacturers Association of Canada reported total sales to dealers as numbering 239,777 with a list value of $22,347,329, of which A. C. re- ceivers numbered 167,018 valued at $17,384,591 and battery sets numbered 59,739 valued at $4,182,933. Following official statistics of radio sales since 1933 clearly reveal that a widespread market for receivers exists in Canada. It is estimated that the number of sets in use equals 69 per cent of the number of Canadian families. Domestic Production — Twelve companies manufac- ture radio receivers in Canada and because of patent control and electrical inspection require- ments these firms dominate the market. Patents — For several years the more important Canadian radio patents have been under the control of a patent corporation known as Cana- dian Radio Patents, Limited. This corporation, which has its head office at 159 Bay Street, Toronto, Canada, originally took over for licens- ing purposes thousands of patents formerly held by individual concerns such as the Canadian General Electric Company, Limited, Northern Electric Company, Limited, Canadian Marconi Company and Standard Radio Manufacturing Corporation, Limited. It has since acquired patents and patent rights on its own account. Canadian Radio Patents Limited hold that radio receiving sets manufactured by others, or imported into or sold in Canada embodying the following features: (a) Regeneration, feed back, or oscillation ; (b) Tuned radio frequency ; (c) Grid leak detection; (d) Neutralization of inter- electrode capacity ; (e) Power amplification and power supply ; or (f) Superheterodyne circuits ; are infringements of the patents controlled by the corporation. The privilege of the Canadian use of the patents controlled by Canadian Radio Patents, is given only to those firms which take out a license with the company and which manufac- ture in Canada. Even though a firm's receivers may be licensed under United States patents owned by firms also represented in Canadian Radio Patents, Limited, a license under the Canadian company is also required. Tube Patents — A second patent holding corporation entitled Thermionics Limited, also at 159 Bay Street, Toronto, has announced that it owns or controls numerous basic Canadian patents cov- ering the manufacture and sale within Canada of radio tubes to be used only in the non-com- mercial reception of public radio telephone broad- casting. Tariffs and Restrictions — Canadian tariff informa- tion is subject to change and should be verified in advance of doing business in Canada. Electrical transcriptions imported into Canada are subject to special administrative orders rela- tive to the acceptable valuation for duty pur- poses. Collectors are instructed to appraise electrical transcriptions containing advertising matter imported from the United States at a minimum value of $7.50 per transcription,_ which is held to include the United States excise tax of 5 per cent. Transcriptions without advertising matter, usually furnished on a contract basis as a "library service" are valued for duty at a minimum of $4.00 each. Television — This development is definitely in the experimental stage in the Dominion and its early practical application is discounted. Amateur Radio — Amateur radio communication in Canada is organized along similar lines to condi- tions in the United States. The hobby has at- tracted many residents and in the last fiscal year a total of 2,821 amateur experimental transmis- sion licenses were issued by the government. A good part of the conversations are with amateurs in the United States and equipment, prices and hookups are often under discussion, thus pro- moting demand for American lines. Short Wave — Canadian broadcasting on the short wave bands is chiefly confined to commercial and police services aside from two stations (Toronto and Winnipeg). United States stations are picked up readily and at times when standard band re- ception from American outlets is unsatisfactory the programs often can be picked up from asso- ciated outlets using the short wave. Broadcasting — Under the Canadian Radio Broad- Casting Act, 1936, the Canadian Broadcasting Corporation on Nov. 2, 1936, took over govern- mental operation of the national broadcasting service and the control of all radio programs from the former Canadian Broadcasting Commis- sion. Technical control of broadcasting stations reverted to the Department of Transport under the Radiotelegraph Act. The government-owned corporation is headed by a board of nine honor- ary governors and a general manager in charge of operations. The legislation charges the cor- poration to carry on national broadcasting in Canada and authorizes it to establish, maintain and operate stations, to acquire or make operat- ing agreements with private stations, produce programs, and otherwise function as a govern- mental radio agency. The legislation envisages gradual extension of public ownership of radio in Canada and enlargement of coverage consistent with federal finances. The principal difference between the Corpora- tion and the Canadian Radio Broadcasting Com- mission which it replaced is that under the Com- 939 mission authority to act in matters of policy and administration were combined in one body whereas in the Canadian Broadcasting" Corpora- tion the board of governors will deal with ques- tions of policy and administrative matters will be conducted separately. Broadcasting is considered a business controlled by a public service type of corporation (government-owned) rather than an activity under an administrative governmental 01- ganization. The Corporation reports to Parlia- ment through the Minister of Transport. Opera- tions are financed by license fees for receiving and broadcasting sets and by revenue from com- mercial radio business. Further, the Act provides that by order-in-council up to $500,000' may be borrowed from the government for the extension or improvement of broadcasting facilities. In addition, working capital not to exceed $100,000 may be advanced by order-in-council. Although the nationalization of radio in Canada is in the transitionary stage, government policy has consistently favored the operation of radio as a public utility and all private broadcasting licenses have been issued with the understand- ing that the State may take over the facilities and that no value attaches for good will. The Canadian Broadcasting Corporation took over the network established by the Radio Commis- sion which now comprises eight basic stations, namely, CRCV, Vancouver; CRCW, Windsor; CRCT (CRCX), Toronto; CRCY, Toronto; CRCO, Ottawa; CRCM, Montreal, CRCK, Quebec City ; and CRCS, Chicoutimi, Quebec. Coverage of the network has been extended through agreements with 20 or more private commercial stations which carry the network program throughout the country. Licenses for broadcasting are issued by the Department of Transport after the application has been referred to the Corporation for recom- mendation. The new radio law also specifies that the Minister of Transport will receive recommendations from the Broadcasting Corpora- tion in connection with new private state licenses, change of channel, location or power. The Broadcasting Corporation has recently completed a detailed survey of the coverage af- forded by existing stations and in accordance with the conclusion that additional high-powered outlets were required, two stations are now under construction, both to be 50 kilowatt units. One is , to be located at Hornby, near Toronto, Ontario, and the other at Vercheres, near Montreal, Quebec. It is expected that two more key stations will be erected within the next few years, one in the Maritime area and the other in western Canada. Consideration is also being given to a proposal to erect a powerful short-wave transmitter to permit Canadian par- ticipation in direct overseas broadcasting. Programs — Programs broadcast in Canada may be classified under four categories : First, material presented by the Broadcasting Corporation, which contains no advertising and may be com- pared with sustaining programs which United States stations offer; second, commercially-spon- sored programs which contain direct or indirect advertising and are released on a paid-time basis; third, sustaining programs broadcast by privately owned stations; and fourth, exchange programs from sources outside of Canada, chiefly the United States and the United Kingdom. Com- mercial programs have much in common with the type of advertising programs employed in the United States except that the limitations of the Canadian, market do not permit the elabo- rate continuities and high-priced talent which is possible with national coverage of a larger con- sumer market. Canadian programs on exchange with United Sttcs stations have become increas- ingly popular. Advertising — Radio advertising from privately owned stations and outlets controlled by the Broadcasting Corporation is conducted in the usual manner under established regulations. The advertising contenl of any program is limited to 10 per cent of the program period and specific regulations rover permissible material in advertising continuities. Transcriptions — The use of transcriptions is gen- ii, prohibited between 7:30 and 11:00 p.m., but at other hours they are extensively employed by broadcasting stations. The recording of in- coming overseas broadcasts is frequently under- taken to permit more timely release of programs. Special recording apparatus of the Marconi-Stille type has been installed in the Broadcasting Cor- poration's station at Ottawa for recording im- portant events for rebroadcasting at later dates. Special short-wave receiving apparatus is located at Ottawa. Regulations — Statutory authority to suppress radio interference is contained in the Canadian Broad- casting Act. Detailed regulations for control of programs, station operation, news service and advertising were issued by the Canadian Broad- casting Corporation, effective Nov. 1, 1937. In ad- dition the 1936 radio statute itself contains regu- latory provisions regarding chain broadcasting hookups and political broadcasts. Technical re- quirements for station equipment are promul- gated by the Department of Transport. Federal jurisdiction over radiocommunication was de- termined by a ruling of the Imperial Privy • Council, Feb. 9, 1932. Sets in Use— 1,672,000. Stations — 83. © CHILE Short Wave — Reception in Chile of American short-wave programs is not at all satisfactory. Too much interference is encountered, primarily with German broadcasting stations, which ap- pear to be more powerful than the American. It is estimated for 1937 that 60,000 sets were in use. Advertising — Radio advertising is still in the initial stage in Chile and has yet to be placed on a sound commercial basis. Rates are definitely subject to bargaining and the practice of ex- changing produce for advertising time still con- tinues. In the broadcasting of programs, the public complains of the repeated interruptions by the announcer for the purpose of advertising the products of the company or firm sponsoring the broadcast. Phonograph records still comprise most of almost every program. Foreign Competition — Besides the American made radios, the Philips from Holland, and the Tele- funken and Blaupunkt from Germany are now in the market. No great inroads in the local market have as yet been made by these products. However, with the differential of 70 to 75 per cent existing between exchange for Germany and to a lesser extent for other compensation coun- tries, as compared with 35 pesos per dollar which the American product must pay, there is an excellent opportunity for the German as well as other machines of European manufacture to greatly undersell the American. The real essence of the market is the problem of foreign exchange. Patents — Sufficient protection both for patents and trade marks is available under the Chilean law. The law is specific and providing that the manu- facturer is careful to comply with it, there is little danger of infraction. That constant vigi- lance is necessary is witnessed by the ever pres- ent tendency to attempt to steal foreign trade mark rights which may have lapsed. Duties- -Duties remain at the same rates as in 1935, or 5 gold pesos per legal kilogram. The official exchange rate for Chile has remained at \Yi pence throughout the year. Television — Nothing has been done either in ex- periment or utilization of television or facsimile transmission. Transcriptions Xo electrical transcriptions are yet used for advertising purposes, although there is no restriction, other than the economic one, against their use. Sets in Use — 60,000. Stations — 56. 940 Including Hong Kong and Manchuria (Editor's Note: This surrey of the Chinese radio market was made prior to the outbreak of the Sino-Japancse hostilities.) General — Xinety-one broadcasting stations are functioning in China, Hong Kong, and Man- churia, ranging from 7^ watts to 100,000 watts in power. Of the total number of stations in this combined area over one-third (37) are lo- cated in the city of Shanghai, which is reputed to have more radio broadcasting stations within its limits than any other single city in the world. Five are foreign owned, the remainder being Chinese. Less than 10 of the 37 stations in Shanghai can be considered as being relatively well organized and equipped. XMHA, an American owned and operated station at Shang- hai, is regarded as being the best operated. Manchuria — The Manchuria Telephone and Tele- graph Company, a joint Japan-Manchukuo cor- poration, controls all enterprises relating to radio broadcasting and television. It now operates four broadcasting stations at Dairen, Mukden, Hsinking and Harbin, the largest of which is a 100 kilowatt station in Hsinking. The installa- tion of a duplex broadcasting system makes it possible to give programs simultaneously in the Japanese language as well as in the Chinese language, aiming to reach the 30 million Chinese inhabitants of the country. At Dairen a very modern new station has been built at Shotokugai. Programs — Advertisers have been slow to avail themselves of the facilities of radio broadcasting and on the whole have been unwilling to pay the price of regularly sponsored programs employing studio artists. This station has the only library of electrical transcriptions in Shanghai. Chinese private commercial broadcasting sta- tions by government regulation are obliged to give 40"% of their time to educational features. The new Japanese owned station at Shanghai '(formerly XQHA) is giving programs of foreign, Chinese and Japanese music with announcements in Chinese, English, Japanese and Russian. Pro- grams are being re-broadcast from Japan. Hong Kong — ZZB at Hong Kong gives simul- taneous programs in English and Chinese lan- guages during the same hours over its two transmitters. Relays of London programs from Hong Kong are regularly featured throughout the week. ADVERTISING PRACTICES China — Radio advertising is accepted by private commercial broadcasting stations and some few governmentally operated stations over which recognized advertising agencies have some sem- blance of control in Shanghai, Canton, Tientsin, Tsingtao, Hankow and Peiping. All Chinese commercial broadcasting stations are limited by the Ministry of Communications to 100 watts with advertising restricted to 20 per cent of the daily broadcasting time. This prohibition is not enforcible against foreign owned stations situated in the foreign concessions at Shanghai. All privately owned stations rely entirely upon ad- vertising for income. The value of radio adver- tising while generally recognized by foreign firms, is skeptically viewed by many large Chinese firms, though some progress has been made. Spot announcements are more favored by Chinese advertisers than sponsored programs. The Central Broadcasting Station XGOA at Nanking, the most powerful in China, accepts no advertising. Chinese government operated stations in other areas at times have accepted a limited amount of radio advertising, but its use is very uncertain and it is impossible to secure any definite control over such programs. Xo chain broadcasting exists. The prohibition of short-wave transmitters by the government, and the lack of adequate telephone and telegraph facilities also precludes this type of broadcasting. Hong Kong — Xo programs are commercially spon- sored. Revenue for Hong Kong Broadcasting Stations is derived from a proportion of the Government license fees plus government sub- sidy in the event of any deficit. Xo private com- mercial stations are allowed. Manchuria — The Manchuria Telephone and Tele- graph Company has initiated the use of adver- tisement over its system. Short Wave— XGOX broadcasting on 6820 kilo- cycles, 44.0 meters, 500 watts, maintained by the Xational Government at Xanking is the only short-wave station in China. Present equipment is capable of reaching the Philippine and South Seas Islands and Australia. Manchuria — China reception of American short- wave programs varies from fair to extremely bad. In Shanghai, the reception is erratic and distinctly poor, though in several interior points, especially Peiping in North China, and Chengtu in West China, reception is reported to be some- what better. It is an established fact that if American short-wave programs are to satisfac- torily reach China and the Far East that a suitable short-wave transmitting station must be erected on the Pacific Coast with a specially directed beam to this part of the world Transcriptions — An American advertising concern at Shanghai a few years ago was instrumental in bringing out quite a few electrical transcrip- tions and endeavored to push this type of ad- vertising, but within the last year has given up the attempt as the cost has been found prohibi- tive. Customs duties and restrictions have also been a handicap. Large American manufactur- ers have sent out their own electrical transcrip- tions of American programs. It is customary for the special representatives of these organiza- tions in China to make their own contracts for time with local broadcasting stations. XMHA the best equipped American broadcasting station in Shanghai has the largest library of transcrip- tions, numbering between some 400 and 500. Patents — There is no patent protection for for- eigners in China. Chinese citizens have a limited amount of protection under a provisional patent law. General — The paucity of American broadcasts in China and the Far East generally is a great de- terrent to the sale of medium and high priced all-wave, as well as short-wave sets. Buyers of such sets are chiefly foreigners and Chinese in- tellectuals. If a short wave broadcasting station is put in on the Pacific Coast which will ensure American programs reaching China, XMHA, the principal American broadcasting Station in Shanghai, has indicated its willingness to install American receiving equipment so that such pro- grams can be rebroadcast and thus extend the 941 possibilities of reaching this field for American sponsors. Sets in Use— About 300,000. Stations— 91. © COLOMBIA General — According to the Ministry of Posts and Telegraphs, of the 52 authorized stations in Co- lombia, 22 operate on short-wave and 30 on middle-wave bands. With a few exceptions, Co- lombian stations are commercial. Programs con- sist largely of phonograph record music, some string music and an occasional recitation _ or vocal rendition interposed with short advertising announcements. Advertising generally is local in character. Import Restrictions — No restrictions of any kind are imposed on the importation, sale or owner- ship of receiving sets in the Republic and the only known tax on the possession of radios is levied and collected by the Municipality of Cali. This tax is 50 centavos monthly on receiving sets costing, at retail, less than 100 pesos and 1 peso monthly on sets costing more that 100 pesos. Short Wave — While subject to seasonal variation many of the more powerful foreign short wave stations can be satisfactorily heard, whenever they are on the air, the year around. Number of Sets — Reliable sources place the number of sets of all types in service on Dec. 31, 1936, at 46,000. This figure is based largely on imports in the last 3 years plus an allowance for sets brought in before that period. The bulk of sales continues to consist of socket power, table model, all-wave receiving sets containing 6 to 10 tubes and retailing at 80 to 170 pesos. Foreign Market Competition-— The Colombian mar- ket for radio sets is supplied entirely by foreign manufacturers. According to official Colombian trade figures for 1936, there were imported in that year a total of 19,330 receivers, of which 16,962 came from the United States, 1,592 from Holland, 475 from Great Britain, 29'0 from Germany, and 11 from all other countries. Restrictions on Imports — Orders for all foreign goods require the approval of the Board of Ex- change and Export Control. This approval takes the form of an import license which is granted freely and without delay on the part of the au- thorities. Sets in use — 46,000. Estimated Stations — 52. © COSTA RICA General — There are no figures covering the number of receiving sets in use in Costa Rica but dealers now estimate that it must be in the neighborhood of 10,000. As radios are not manu- factured in Costa Rica, the extent of the demand may be gaged from the annual imports. The de- mand is increasing constantly. The preference seems to be for sets above 5 tubes, as these more consistently are able to receive United States and European short and long wave sta- tions. The preference is for table model sets having short and long waves. The demand is concentrated among 3 or 4 well-known American brands. Sources of Supply — United States-made sets fill most of the demand. During the past year, a few sets from Holland (Philips) have been imported and sold, but so far they have not made serious inroads into the American market. American type tubes are readily obtainable, and most of the demand is filled by these, although some are imported from Germany. Transcriptions — A large percentage of the local broadcasting consists of phonograph records, most of which are imported from the United States. The use of radio for advertising is too restricted and the rates charged too low, to per- mit the use of elaborate and expensive tran- scribed programs other than ordinary phonograph records. Exchange Restrictions — Importers of radios have no difficulty whatever in obtaining all the ex- change they need. There are no import quotas. The radio business in Costa Rica is now almost entirely in the hands of American exporters. Im- port duties on radios and accessories are about C 1.08 per gross kilo. There are no other taxes. Sets in use — 10,000. Stations — 28. © CUBA General — There are no accurate data on the num- ber of radio sets in use in the country. Various estimates have been made ranging from 50,000 to as high as 250,000 sets. Assuming that about 85 percent of the total of complete sets imported during the last 10 years are still in operation, there are about 100,000 units. To this figure should be added about 10,000 sets representing those for which loud speakers were imported, plus a few thousand more to take into considera- tion sets using head phones and the 10,000 sets imported since the first of the year. This rough calculation would result in a grand total of sets in use at the present time, of about 125,000 units. The figures show that American manu- facturers dominate the market, although some sales -of Dutch Philips sets (10 times as many units sold last year as in 1935) and parts have been made. Prices — The largest volume of sales — roughly 60 to 80 percent of apparatus — is made in the low- priced category, that is of small sets with about 5 to 8 tubes, long and short wave, table models. Practically all of the important manufacturers of radio apparatus in the United States are repre- sented in this_ market. In consequence the com- petition is active and keen. About 6 or 7 brands handle perhaps 80 to 85 percent of the demand, although it is believed that more than 30 makes are being sold in this market. Market — The Cuban radio market in 1936 ranked about seventh in importance among foreign markets for the- products of American radio manufacturers, and imported over $1,000,000 worth of radio sets, tubes, parts and accessories from the United States. Radio set distributors are inclined to view the outlook for increased sales of radio apparatus with considerable en- couragement. Stations — Considering economic importance of the Island, its size and geographical position of prox- imity to the United States, Cuba is served by too many broadcasting stations. These are highly concentrated in Habana and, with few excep- tions, are not satisfactorily modulated. There is, therefore, a great deal of interference not only among Cuban stations but among Cuban and foreign stations, both long and short wave. One of the best Cuban stations is constructing a modern establishment in the outskirts of Habana, using a 300 foot vertical radiator with all equipment of American manufacture. The 942 new station has 25,000 watts power and will be the largest in Cuba. It is planned to set up the studio in Habana modelled after the most up-to- date in use in the United States. The building and antenna are almost completed and the sta- tion equipment is being set up. The new station should do much to raise the general level of radio broadcasting on the Island. Sets in use — about 125,000. Stations — 68, as of June, 1937. © CZECHOSLOVAKIA General — At the end of February, 1937, a total of 960,992 receiving sets were in use, of which 6,233 were exempt of the monthly license fee. Patents — The Patent Pool, operated by the "Radio- techna" covers the German Telefunken (Siemens- Halske) patents, the Dutch "Philips" patents (including American patents managed by Philips) and, since the fall of 1934 also the "Tungsram" (Hungarian) patents. There is only one theoretic outsider to the Pool, the British "Marconi", which is, however, understood to have a gentle- man's agreement with the Pool. Short Wave — American short wave programs are not received extensively in Czechoslovakia be- cause of the very inopportune receiving time, caused by the time difference. Television — Czechoslovakia, as a small country (15,150,000 inhabitants) is waiting for the larger nations to conclude the experimental work be- fore tackling the problem directly. However, an experimental transmitting station was scheduled to be put in operation by the end of 1937. Import Restrictions — Imports of radio sets and parts are subject to both military and import permits, a fee of 5 percent of the invoice value being charged for the latter. Radio receiving sets (and radio tubes) fall under tariff sub-item No. 540 poznamka (note) "radio telephony and radio telegraphy and similar apparatus ; electric loud-speakers" which provides for a duty rate of 4,500 crowns ($157.50) per 100 kilograms. Sets in use— 960,992. Stations — 8. € DENMARK General — Danish broadcasting is a Government monopoly, which is administered by a special in- stitution _ called the "Statsradiofonien". The "Statsradiofonien" is expected to rest financially in itself. It obtains its revenue from a license fee which all owners of receiving sets must pay. The present cost of such a license is 10 crowns. Advertising — -Broadcasting of advertisements is not permitted nor is it used by the monoply. Sets — In 1929 there were 290,000 registered set owners in Denmark, and according to the latest census of March 31, 1936 a total of 626,000 had then been reached. About 16,000 crystal sets are in use, while the rest of the receiving sets are equipped with tubes, chiefly 2 and 3 tubes. Den- mark claims to have the highest number of radio receiving sets per capita in the world, or at pres- ent about one apparatus per 5.7 inhabitants, or one apparatus for every other family. New Developments — The Government broadcasting monopoly has appropriated the equivalent of about $1,500,000 for the building of new quarters for the radio broadcasting monopoly in Copen- hagen, which will include administrative offices, studios, etc. The building is expected to be ready for use in 1940 and it was originally intended to furnish it with facilities for television. However, it has been decided by the radio council to await the results of other and larger countries' experi- ments with television before introducing it in Denmark. The local radio industry is reported to be ex- perimenting with the manufacture of "noiseless" tubes but so far this manufacture does not seem to have developed beyond the experimental stage. Sets in Use— 626,000. Stations — 4. €) DOMINICAN REPUBLIC General — The law requires that owners of receiving sets obtain licenses, but this provision is rarely given compliance. Estimates of the number of sets are entirely a matter of conjecture. Dealers opine that the total number of sets in use in the Republic amounts to 4,500, of which one-half are believed to be in Ciudad Trujillo and vicinity. The import statistics are closely indicative of sales. The returns for 1936 show the number of sets imported was 1,194, valued at $55,810. Sources of Supply — The chief source of supply of all radio equipment is the United States. No sets are manufactured in the Republic, but a certain amount of competition is offered by the Philips, made in the Netherlands. Of the imports in 1936 (1,194 sets) 989 valued at $47,000, are re- ported to have been imported from the United States, and 203 valued at $8,788 from The Netherlands. These figures cover receiving sets only. Patents — There is no patent problem; no radio material of any kind is made in the country. Tariffs — Radio receiving sets were not subject to customs duty under the customs tariff of 1920. However, by Par. 137 of Law 854 of March 13, 1935, an internal revenue tax of 30 percent ad valorem was imposed. Short Wave — American short wave stations are re- ceived with varying degrees of clearness at differ- ent seasons of the year, reception being better at night than during the day in summer and better in daytime than at night in winter. Daytime reception the year round is only fair and only a few stations, like W3XAL, can be heard in the daytime on almost any day. Advertising— Both the use and the value of radio for advertising purpose are believed to be in- creasing. Transcriptions — There has, during the past year, been decided progress in the use of transcrip- tions. Most of them are supplied by the adver- tisers or sponsors. In fact the greater part of the programs of some of the leading commercial stations is made up of transcriptions and very many of them contain the entire program, that is, entertainment and advertising matter. Greater attention to adapting the recorded matter to Dominican tastes and customs has contributed largely to the popularity of this program material. Sets in use — 4,500. Stations — 30. € ECUADOR General — It is estimated that there were approxi- mately 6,000 radio receiving sets in operation in Ecuador on July 1, 1937. Of this number, it is 943 estimated that 2,750 were in Guayaquil. Radios are generally sold to the public through exclusive distributors who import for their own account and act as retailers as well as wholesalers. The most popular radio receiver sold in the Ecuadoran market is a S-tube table model short- wave set sold at 800 sucres (about $61.55), A 9- tube set having a range of from 13 to 550 meters and selling for 1,800 sucres (about $138.50), is also popular. Patents — No sales difficulties have arisen from patents. Tariffs and Exchange Restrictions — According to paragraph 1148 of the Ecuadoran customs tariff, radio sets and parts are subject to an import •duty of 40 percent ad valorem. Imports from the United States under this paragraph are en- titled to the preferential tariff reduction of 30 percent from the basic duty. Central Receivers — There are no central receiver systems in use in Ecuador. Hotels do not use radios except in dining rooms. There are no other structures that offer any opportunity for the use of such systems. Short Wave — Ecuador is in the zone where short- waves are superior to the broadcast band for any except extremely local broadcasting. The short- wave feature is therefore considered essential in receiving sets. American and European short- wave stations are regularly received as well as South American. Transcriptions — Recorded music is used for most radio programs but advertising transcriptions have not been used. If used, recordings should be in Spanish and the turntable speed should be the standard 78 r.p.m. Regulations — The supervision of radio communica- tions in Ecuador is under the jurisdiction of the Minister of Communications in Quito and the provincial radio inspectors in each of the prov- inces. Sets in use — 6,000. Stations — 20. © Tariffs — Under Paragraph 785 of the Egyptian Tariff, wireless telephone and telegraph appa- ratus is assessed 12 percent ad valorem, on sub- stantially the c.i.f. value. A key tax of one-tenth of the duty is added, as well as an import tax of 2 percent ad valorem. Patents — The question of radio patents and patent licensing has not arisen. Sets in use — 55,000 licensed. Stations — 5. © EL SALVADOR General — Dealers estimate that 8,000-10,000 receiv- ing sets are in use; the latter figure is more • probably correct. The United States continues to handle the greater part of this trade, although English and Dutch (Philips) sets are imported occasionally. American manufacturers visit this market frequently and thus are in a position to hold their positions as the leading sources of supply. In the field of combined radio-phonographs, the United States appears to be the only source of supply. Regulations — The Salvadoran Government has es- tablished an annual tax of 5 colonoes ($2.00 at present exchange rates) on each radio receiving set. The tax is estimated to yield 12,000 colones ($4,800) yearly, which would mean that the Gov- ernment bases its estimates on 2,400 sets. Sets in use— 8,000-10,000. Stations — 1. €) ESTONIA EGYPT General — Egyptian State Broadcasting, through Marconi Wireless Telegraph Company, Ltd., London, was inaugurated in 1934 from two sta- tions, Cairo Station No. 1 and Alexandria Sta- tion No. 1, the latter being a relay for Cairo. The Marconi Company has a 10-year agreement signed July 21, 1932,_ and which can be de- scribed as a "monopolistic concession", to oper- ate as agents for the Egyptian Government "Egyptian State Broadcasting" by means of the Marconi-built but Government-owned trans- mitters. The Marconi Company owns the broad- casting studios at Radio House, Sharia, Eloui, Cairo. Since the beginning of 1935 there has been an increase of 3 additional stations to the 2 original ones referred to above. Advertising — Egyptian State Broadcasting is modelled after the policies of the British Broad- easting Corporation. There is no advertising, and private broadcasting is not permitted. Number of Sets — It is estimated that the number of licensed listeners was between 35,000 and 40,000 during the first year of Egyptian State Broadcasting ended June 1, 1935, as compared with 55,000 for the second year ended May 1936. Foreign Market Competition — The most serious competitor to American equipment is still Philips, followed by British, German and Austrian makes. Some progress was made by a Belgian make (Radio-Bell) recently introduced on account of its close resemblance to American models. General — During the past 2 years the number of radio receiving sets in use in Estonia has evi- denced a conspicuous increase. Last available report shows a total of 41,436 receiving sets registered in Estonia. Import Duty and Restrictions — The present rates of import duty levied on radio sets and parts originating in the United States are as follows, shown in Estonian crowns per net kilogram : sets weighing over 16 kilograms, 3 ; sets weighing 16 kilograms or less 4.50; parts, 2. Foreign Trade — The number of sets imported dur- ing 1936 may be placed at 10,500 sets. As re- gards countries of origin, 47 percent of the total imports originated in the Netherlands, 20 percent in Germany, 14 percent in the United Kingdom, 12 per cent in Latvia, and only about 1.5 per cent in the United States. Transcriptions — In 1936, the Estonian State Broad- casting Company purchased an American-made portable record player. This outfit has been given considerable use. As regards the use of American transcriptions, there seems to be no opportunity therefor, principally on account of the language question. Broadcasting — Radio broadcasting in Estonia is conducted by the State Broadcasting Company which is entirely capitalized- by the Government. There are no official calls assigned to the two stations. In practice they are linked up for broadcasting, and are announced "Tallinn ja Tartu". Short Wave — There are no short wave broadcast- ing stations in Estonia. Short wave programs 944 are received from European broadcasting stations, the reception of American short wave trans- mission not being entirely satisfactory. Advertising — Radio advertising continues to be frowned upon by the Estonian State Broadcast- ing Company, with the result that during 1936, only 83 hours of total broadcasting time were used. Regulations — For the installation and use of a radio receiving set a special license is required. These licenses are issued, upon application, by the chiefs of the local telegraph or post offices and are valid until the holder of the license sub- mits a written notice that he has discontinued the use of his radio set, or until it is cancelled by the Director of Postal Administration. Sets in use — 41,436. Stations — 2. General — On June 30, 1936, 3,926,902 receiving licenses were outstanding, representing an in- crease of 1,301,225 during the preceding 18 months. The increase has continued, according to estimates, but no authoritative estimate exists as to the number of sets now in use. The French are inclined to consider radio more of a luxury than a necessity, which somewhat retards the market, but the general rate of sales is good. There is a distinct winter peak. Sources of Supply — Radio imports are chiefly from the United States and the Netherlands, with some competition from Germany and the United Kingdom. The French industry accepts the fact that American design and technical practices are about 2 years ahead of the best they have been able to do in France, and adjusts its production, both as to price class and quantity, accordingly. The French radio industry is fairly large. Its principal drawback is its inability to finance fre- quent changes of equipment that would permit producing competitive sets in the more profitable classes. Tariffs and Restrictions — Radio sets when imported into France pay an ad valorem duty of 22.6 percent, plus the 8 percent tax levied on all finished products entering France, and are sub- ject to an import quota, the annual allotment to the United States being 4,000 metric quintals. Tubes are also under quota, the annual allot- ment to the United States being 429 metric quintals; the import duty levied being 12.30 percent ad valorem, plus the 8 percent tax levied on finished products. Television — France is one of the leading countries in television experiment, and experimental trans- missions have been made since April 1935. The transmitter has been in the Eiffel Tower since November of that year, and has just been re- placed by improved equipment. The antenna projects above the flagpole on top of the tower. The transmitter has a peak power of 30,000 watts, fully modulated, at the # feeder of the antenna and is capable of transmitting television images having a definition of 400 lines. The transmitter is connected with studios in the Post Office building and in the Exposition, through coaxial cable. Broadcasting — French broadcasting stations are of two categories, government and private. The Government stations are operated by the Min- istry of Posts, Telegraphs, and Telephones, and are supported by the proceeds of license fees, while the private stations are operated on a basis somewhat similar to that in the United States. Advertising — -The Government stations do not bi-oadcast advertising. However, advertising con- stitutes the principal means of revenue for the private stations, in which they have been suffi- ciently successful that income from this source is now subject to a special tax. Chain broadcasting has been started by only one group, "Radio In- formation", made up of Radio Mediterannee, Poste de lTsle de France, Radio Toulouse, Radio Bordeaux Sud Este and Radio Enghien, the two last being interconnected. There are two methods of advertising, "com- munique publicitaire" and "concerts patronees". The former consists of series of advertising tran- scriptions, usually involving musical interludes. The second classification refers to sponsored pro- grams, which are in almost every case of 15- minute length. Besides the usual French adver- tising^ there is a growing industry in English publicity, especially for trans-channel reception. The most popular hours for this are 8 to 9 a.m., 12 to 2 p.m., and after 5 p.m. The largest users of radio advertising are manufacturers and deal- ers in foods, household equipment, and similar products Sets in Use — 3,916,902. Stations — 26. © GUATEMALA General — Radios fall distinctly in the class of luxury goods and the number of those who are able to afford this type of product is very limited. It is very doubtful if more than 1 percent of the total population could be considered as even offering a possible potential market for radio re- ceiving sets at present. While this figure may appear extremely low, it represents probably 5 percent of the total number of families. Long-wave radio reception is frequently un- satisfactory during the rainy season, but during the dry season, when the atmosphere is generally clear, long-wave reception from the United States and other distant points is usually good. During the rainy season short-wave reception is usually satisfactory, and in general short-wave broad- casting from European stations is received with less static interference than similar broadcasts from the United States. Owing to the use of directional antennae, European broadcasts are re- ceived with much greater strength than those from the United States. Sets in Use. — Estimates in the trade indicate that the total number of sets in use is between 8',000 and 12,000, while official figures based on taxes paid show a total of 6,731, as of August 10, 1937. Of those registered, 4,547 are in the De- partment of Guatemala, 465 in Quezaltenango, 298 in Izabel, 195 in Escuintla and 182 in Suchitepequez. 945 Sales — A very marked improvement in sales of radio receiving- equipment occurred during 1936, and local merchants state that sales thus far in 1937 indicate a continuation of this situation. One factor which unquestionably favored increase in sales during 1936, particularly as affecting the sale of American equipment, was the duty reduc- tion, 50 percent of the rate formerly in effect, which became effective on June 15 as a result of the Trade Agreement between the United States and Guatemala. Sources of Supply — Practically all radio equipment on the Guatemalan market comes from the United States. There is a small amount of Dutch and German participation. Patents — There are no patents in force in Guate- mala which in any way interfere with the sale of American radio equipment. Tariff and Trade Restrictions — Radio apparatus is assessed in the Guatemalan Tariff in the Sixth Division. Under the Guatemala-United States Trade Agreement, which became effective on June 15, 1936, the duty applicable to radio re- ceiving sets (tariff item 491-4-6-3) imported from the United States and from other "most-favored- nations" was reduced to 0.25 Quetzals per gross kilo. In addition to the United States, countries enjoying "most-favored-nation" treatment include Czechoslovakia, Italy, Sweden, Netherlands and Germany. There is no exchange restriction in force. The United States is the Principal supplier of all types of radio equipment. In general the American product is regarded as more advanced than the European, and is preferred. Short Wave — Reception of short-wave broadcasts from foreign stations depends on their power, but the more powerful stations from all parts of the world are heard in Guatemala. As previously indicated, reception from the European stations is generally more satisfactory than from the United States, due principally to the greater use of the directional antennae by these stations. Programs — Programs for the most part include musical numbers, generally supplied by local bands or "marimba" orchestras and transcrip- tions are also used. Arrangements have been made for the rebroadcasting of programs of one of the chains in the United States. In addition to the fact that European programs are received more clearly than those from the United States, the fact that_ these stations cater particularly to Latin American listeners, with several daily broadcasts in Spanish, favors their reception. Advertising — Although there is a provision for the acceptance of advertising on the station of the Ministry of Fomento and rates have been estab- lished, no advertising- has as yet been accepted. Likewise, none of the other stations operated by the Guatemalan Government have accepted ar- vertising. The station operated by the newspaper "El Liberal Progresista", is, therefore, the only broadcasting station in Guatemala regularly ac- cepting advertising. Transcriptions — Only the ordinary commercial transcriptions have been used thus far in Guate- mala. Phonograph records for radio broadcasting use are usually purchased locally, but in a few cases transcriptions supplied by advertisers have been utilized. Sets in use— 8,000-12,000. Stations — 7. General — American participation in the German radio market is obviated by the patent situation, which has had that effect since before the in- ception of broadcasting and its development of radio trade as an important industry. Sets in Use — On Jan. 1, 1937, there were about 8,200,000 to 8,300,000 receiving sets in Germany. The majority of these were small, a large num- ber being of the "Volksempfanger" type of 3 tubes. An indefinite percentage represents two or more sets each. The number of sets operated without licenses is not estimated. Germany, per- haps more so than many other countries, still presents a very large market for radio receiving sets. Only about 48 percent of the households in Germany possess a radio receiver, as compared with 78 percent in the United States, and 65 percent in England. The superhet radio set continues to gain in pop- ularity among German buyers, and 52 percent of the radio sets sold in the first 5 months of the current calendar year were of this design. High- price sets are more in demand now in Germany than heretofore, while about 25 percent of all the radio receivers sold in this country at present are intended both for direct and alternating current. Sources of Supply — There is no market in Ger- many for imported radio equipment. Patent ex- change agreements reserve Germany for German manufacturers. Some years ago some radio parts, principally loudspeakers, were brought into the country in spite of the patent exchange agree- ment, but now Germany has strict foreign ex- change regulations which make it impossible for an American exporter to get his money, even if he could sell here. However, as a result of a patent dispute, an agreement was reached be- tween Telefunken — the principal patent holder in Germany — and Philips of Holland, whereby the latter was licensed to do business in Germany. By the same agreement, Philips allows a cer- tain amount of German participation in the Dutch market, including East and West Indian possessions. The number of German radio manufacturers is limited by decree of the Minister of Economics to 28. Patents — German radio patents are controlled by Telefunken, which company also has the rights in several other European countries. The com- pany's position in Germany appears to be un- assailable. Tariffs and Restrictions — Germany's trade regula- tions with European countries are generally better than with the United States, because of trade agreements which exist. Although some business can be done between German and American firms, trading by barter with European countries is simpler. Television— -Germany was one of the first, and for a long time one of the foremost countries in the world to bring television to its people. For sev- eral years there has been one central sender and one relief station handling programs three times a week and a number of other sending stations are said to be planned. As a matter of fact their 946 construction was announced more than a year ago and they have never been built. The send- ing station in operation uses intermediate film, 180 lines, 60 frames per second, but within the last year the station has also used direct scan- ning method. There is a speed truck in opera- tion in the vicinity of Berlin which covers vari- ous newsworthy events and broadcasts them either by direct scanning or intermediate film, principally the latter. The truck takes motion pictures and records the sound on magnetized steel tape and these are later run off in the tele- vision broadcast rooms. It may be well to note here that Germans do not mind this delay just as they appear to have no aversion to listening to phonograph records by radio. Sometimes when Chancellor Hitler makes a speech, a phono- graph record and motion picture are recorded and these are run off later in the radio and broadcast rooms and are sometimes used several weeks or a month afterwards. The Post Office Department is in charge of television developments and it is making constant experiments. Broadcasting — Radio broadcasting in Germany is under Government control and has been since the first radio broadcasting station was constructed. The Federal Post Office Department owns all equipment and makes all installations and re- pairs. It has nothing to do with the broadcasts, everything connected with the programs being in the hands of the Reichsrundfunk-Gesellschaft. Al- though this is a corporation it is Government owned and it falls under the Ministry of Public Enlightenment and Propaganda. Programs — In addition to the programs broadcast by the stations for German listeners, this country maintains short-wave directional broadcasts to various parts of the world. The programs are exceedingly popular. Advertising — Advertising is not permitted on the radio in Germany. It was once allowed on a small scale, but entirely discontinued several years ago. Transcriptions — There is considerable use of stand- ard record, sound film, and steel tape recording by the German broadcasting system, but all such recordings are made within the organization. The steel type system employs the principle of spot magnetizing of a continuous tape which is handled by the machine in somewhat the same manner as film in a motion picture camera. The transversing speed is about iy2 meters a second — about double average 78-rev. phonograph rec- ord speed. Reproduction can be accomplished immediately after recording^ or stored indefinitely for future use. Demagnetization is all that is necessary to recondition tape for recording. Regulations — All receiving sets are licensed at the rate of 2 reichsmarks (80 cents) per month. The fee is paid to the Ministry of Posts< and the money used exclusively for broadcasting. Un- employed, war disabled, and certain other classes are exempt from payment. Sets in use — 8,500,000. Stations — 38. © GREECE General — Official statistics concerning the number of radio receiving sets in actual operation in Greece are not available, but trade estimates agree that at least 20,000 sets of all types are now in use throughout the country. Between 5,000 and 6,000 sets annually are sold, the limit being set by the operation of the quota, the de- mand being sufficiently beyond the supply that little effort is needed to dispose of the available quantity. The "all-wave" set is generally in de- mand. Sources of Supply — -Nearly two-thirds of all the radios sold in Greece are of American manufac- ture. Practically all the better-known American makesare represented in Greece and, with the exception of Philips Netherlands American radio dealers continue to hold all of the largest in- dividual quota allotments. Among the foreign makes sold in Greece Philips and Telefunken are the only_ important competitors. Philips radios are considered to be very good and the Philips distributing organization in Athens tops the list of quota holders in Greece, with an allotment 47 percent greater than that of the next largest importer. Perhaps Telefunken's position would have been somewhat stronger in Greece if extra- quota imports of radio receiving sets had been authorized from Germany. Patents — No patent difficulties are to be noted at present. Import Duties — The import duty assessed on radio receiving sets is 20 percent ad valorem plus 75 percent of the basic duty for surtaxes. Effective April 24, 1937, the turnover tax was increased from \y2 percent on the landed cost plus duties to 3 percent. As a rule, certified invoices are acceptable for determining the value of radio shipments. Short Wave — Greece receives broadcasts from all over Europe on short, medium and long wave- bands. American stations are heard on the larger sets (eight tubes or more), but owing to the difference in time (6 P.M. Eastern Standard Time is 1 A.M. in Athens) the better part of the American short-wave programs is missed by most radio owners. Reception of early afternoon programs from American short-wave stations which are heard in Greece between 9 and 10 P.M., is not always satisfactory due to static and other interference. Broadcasting — A 15 KW medium-wave transmitter (frequency 601 kilocycles) is being installed in Athens. It seems unlikely that it will be ready to operate before the beginning of 1938. The station will be owned by the Government, and it has been determined that the broadcasting sta- tion will be commercial. Transcriptions — There is no present demand for transcriptions. Regulations — There have been no recent changes in existing regulations concerning _ the ownership and use of radio receiving sets in Greece. The provisions of the dormant laws No. 3054 of 1924 and No. 4795 of 1930 are not being en- forced pending the completion of the local broad- casting station, when new supplemental regula- tions probably will be promulgated. The only regulation which is observed more or less strictly is that requiring radio buyers to # register their sets with the Ministry of Communication as soon as purchased. Sets in use — 20,000. Stations— None — (one by 1938). © HAITI General — Recent estimates as to the number of re- ceiving sets in use in the Republic do not exceed 3,000 sets. The principal requirements of the Haitian market are lor long- and short-wave combinations. Both climate and scarcity of near- by broadcasting tend strongly to increase the value of short-wave reception from the United States and from Europe, which is reasonably good. The 8- and 10-tube table type radio seems to be the most popular. Sources of Supply — Practically all sets sold are of American origin, five American makes accounting for some 360 annual sales. About 30 Philips 947 sets are also sold each year. It is reported that the local dealer for Philips is now carrying a more complete line than in previous years. Patents — No patent situation exists in Haiti. Tariffs — Radio receiving appliances, equipment, and parts are classified under paragraph 11033 of the Haitian Customs tariff and pay an import duty of 30 percent ad valorem, plus a surtax of 5 percent of the duty. Short Wave — A great deal of interest is being shown toward foieign broadcasting, especially Paris, as French is the official language of Haiti. American short-wave programs are easily received. Short wave station HH3W is owned and oper- ated by Ricardo C. Widmaier, Jr. Long-wave station HHW works simultaneously with short- wave station HH3W. Transcriptions — Transcriptions are not used in Haiti to any great extent because of cost. Local importers of phonograph records let broadcasting stations use new records in return for advertis- ing. Station mentions number of record, title and stores where it may be purchased. Regulations — All forms of communication by radio, (radiotelegraph, radio-telephone and broadcast- ing) are under the control of the Department of Public Works. Sets in use — 3,000. Stations — 3. using parts and accessories United States exclusively. imported froi the © HONDURAS General — Although under strict Government super- vision, radio broadcasting in Honduras is in private hands and is commercially operated for profit. Advertising is the principal, if not the only source of revenue, and consists of short paid announcements interspersed between num- bers. These latter, as a rule, are recordings. No complete sponsored programs are used. Short Wave — Although European short wave pro- grams are clearly received throughout the major portion of Honduras, the difference in time makes them rather unsatisfactory. Short-wave programs from the U. S. are year-round favorites and during the dry season (November to April) long-wave is received very satisfactorily. Owing to the diversification of these programs and the high standards of entertainment offered, they are very popular in Honduras, although the fact that they are announced in English constitutes a distinct handicap. Re-broadcasting of Ameri- can or other foreign programs is rarely, if ever, undertaken here. Regulations — -The Government has the exclusive right to maintain and exploit the radiotelegraphic and radiotelephonic stations in the country, which are necessary for public service. The private stations established or those that may be established must not disturb the functioning of the national stations, and in the future they are subject to these regulations. It will be noted that the erection of broadcast- ing stations is subject to governmental permit. No permits are necessary, however, for receiving sets, nor is there any fee or tax on their use. Receiving Sets — There are no official statistics as to the number of receiving sets in use. The estimated number is approximately 12.000. Sources of Supply — It may be said that practically all the receiving sets in use are of American manufacture, although there are a few foreign sets in use which have been imported directly by their owners. There are no radio manufacturing plants in Honduras, but sets are sometimes re- built by dealers having complete workshops, Transcriptions — Although little use has been made, so far, of transcriptions, this practice is said to be gradually growing and there appears to be a limited market here for these records. For com- pletely satisfactory results they should, of course, be in the Spanish language. The inclusion of advertising is not objected to, in fact it is recom- mended. Patents — There is no difficulty as regards patents. Import Duties — Radios are assessed a duty of 0.75 lempira per gross kilo in the Honduran customs tariff. (2 lempiras equal $1.) To this must be added a surcharge of 10 percent of the duty plus various small taxes; wharfage, stowage, mu- nicipal tax, etc., amounting to fractions of a cent each. There are no import quotas. ■ The varying nature of the electric current supplied throughout this Republic, the absence of easy transportation and the high cost of bring- ing goods to the ultimate consumer, all create their own particular problems here quite different from those encountered in the distribution of radios in the United States. S?ts in use — 12,000. Stations — 3. © HUNGARY Advertising — All the broadcasting stations are owned by the Royal Hungarian Postal Depart- ment, which permits no advertising through radio broadcasting. Receiving Sets — The number of radio subscribers in' Hungary on Dec. 31, 1936, was 365,354 as compared with 352,907 on Dec. 31, 1935. The radio trade association estimates that the annual sales turnover of its 540 members was slightly over 5,000,000 pengos during 1936. With the ex- ception of 50 radio sets for automobiles imported by a local wholesaler from United States, there ap- pear to be no American radio sets for sale in this market. Transcriptions — Wax disc records are used by the local broadcasting company for short-wave pro- grams. The turntable revolves 78 times per minute. Announcements are usually made in Hungarian, German and French. Customs Duty — Radio sets are assessed at the rate of 800 gold ciowns (about $180) duty per 220 pounds, plus 9 percent import sales tax ; receiv- ing tubes pay 1.50 gold crowns ($0,335) duty per unit, plus 12 percent import sales tax, and broadcasting tubes 30 gold crowns ($6.70) duty per unit, plus 8 percent import sales tax. Regulations — Radio broadcasting has been devel- oped as a Government monopoly, under control of the Royal Hungarian Postal, Telephone and Telegraph Service, and under the supervision of the Royal Hungarian Ministry of Commerce and Communications. All receiving sets require an operating license in Hungary and the monthly subscription fee is 2.40 pengo ($0.46), which is collected by the mail carriers. Sets in use? — 365,354. Stations — 6. © IRISH FREE STATE General— According to official figures there were 104,000 licensed receiving sets in the Irish Free 948 State on Dec. 31, 1936, or approximately one to every 29 inhabitants. The number licensed in December, 1935, was 78,600, and in October, 1934, 54,000. There is a good demand for radio sets in the Irish Free State and the market is steadily expanding. Sources of Supply — The majority of the radio sets sold on this market are of British manufacture, followed by the United States and the Nether- lands— each of the two latter countries supplying about 10 percent of the total imports. The 5- tube all-wave mantel model costing from £15 to £20 has the most sales. The average price of tubes is around 10s., and American type tubes are readily obtainable. Patents — Insofar as it has been possible to ascer- tain, there are no existing regulations regarding patents or patent licensing arrangements which affect the sale of American radio products in the Irish Free State. Customs Duty — A customs duty of 50 percent ad valorem is imposed on all radio sets imported into the Irish Free State. Parts and accessories are dutiable at the rate of 25 percent ad valorem, with the exception of cabinets, which are duti- able at 50 percent. There is no preferential treatment for these products when imported from British countries. Short Wave — There is no Irish short wave broad- casting. American and European stations are re- ceived regularly. Broadcasting — The broadcasting service in the Irish Free State is a Government monopoly and is operated by the Department of Posts and Tele- graphs. All broadcasting programs are originated in the Dublin station studios and are transmitted simultaneously from the three stations. Advertising — Sponsored advertising programs have been tried out during the past few years, but the Government does not encourage such pro- grams. Transcriptions — -Records are broadcast approxi- mately 11 hours weekly. The records are ob- tained from a London distributing house for various record manufacturers. Formerly records were furnished gratis but now an annual rent is paid. Advertising transcriptions are not used. Practically all records are broadcast in English, with the exception of a few in Gaelic. The turn- table speed used is 78. Regulations — The broadcasting stations in the Irish Free State are operated generally in accordance with the provisions of the Radiotelegraph Regu- lations of the International Telecommunication Convention, Madrid, 1932, and of the European Broadcasting Convention, Lucerne, 1933. Sets in use — 104,000. Stations — 3. © ITALY General — According to the E. I. A. R., there are actually in use in Italy about 800,000 receiving sets. Because of excessive tariff rates and im- port restrictions, foreign leceiving sets are seldom seen in the market and foreign type tubes of national production are readily obtainable. The Italian radio industry produces about 100,000 sets annually. Tariffs and Trade Restrictions — For all commercial purposes the market is closed to American sets by high duties, and import and exchange restric- tions, as previously indicated. Television — Television in Italy is only in the laboratory stage and is also under the exclusive control of the sole concessionaires. Two labora- tories of the broadcasting service are working on television and are said to be experimenting on such sets with 30, 60, 90 and 180 lines of analysis ; a project is awaiting approval of the Government for the installation of three tele- vision stations in Rome, Milan and Turin, which are to be connected by means of a coaxial cable (cavo collasiale). Programs — The company, through its monopoly and with the strong sponsorship of the Govern- ment, has developed its services to a degree comparable with the other European systems. Covering the Mediterranean Basin with broad- casting programs, as well as Europe and the Xorth and South American Continent, special programs are arranged and broadcast i*i four principal languages : Italian, English, French and German. Advertising — During 1936 the system of commer- cially sponsored programs, which had never reached the proportions of certain other coun- tries, was materially and noticeably reduced to the mere mentioning of the announcement of the sponsor. Regulations — Private owners of radio receiving sets are required to pay a fixed annual subscription to the broadcasting company at the rate of 81 lire per annum if paid at the beginning of the year or 85 lire if paid in advance in two semi-annual installments. Sets in use — 800,000. Stations — 17. Including Korea and Formosa General — Broadcasting in Japan Proper is con- trolled by the Japan Broadcasting Corporation, which in turn is supervised by the Ministry of Communications. Programs are subject to strict censorship. Advertising of all sorts is pro- hibited. Political speeches cannot be included in the daily program. The Japan Broadcasting Corporation operates 30 transmitting stations in Japan proper, in- cluding 3 alternative transmitting stations for the large stations a Tokyo, Osako, and Xagoya. These stations have certain local features in- cluded in their programs but in general they de- pend upon two main daily programs broadcasted from Tokyo and Osaka and then relayed. Tlir .-tations are distributed on a plan seeking to give approximate equality of reception through- out the islands, aiming toward an ideal of one- station reception in all regions. Ten-thousand-watt central stations in Japan 949 proper are located in the principal cities of Tokyo, Osaka, Nagoya, Hiroshima, Kumamo- tok Sendai, and Sapporo. To supplement these main stations 25 others have been established with aerial power ranging from 300 to 3,000 watts, at important points throughout the coun- try. All these stations have been linked by a permanent relay line, so that events of national interest can be broadcast to every corner of the country. Regulations — The revenue of the Japan Broadcast- ing Corporation is obtained from the license fees paid by owners of radio sets. Each owner pays a monthly fee of 50 sen to the corpora- tion, while an initial fee of 1 yen is paid to the Ministry of Communications. Broadcasting time is not sold and no advertising of any kind is permitted over the radio in Japan. The cor- poration pays the Government an annual mon- opoly fee amounting to 20 sen per subscriber. Broadcasting in Chosen (Korea) — Broadcasting in Chosen is carried on by the Chosen Hoso Kyokai (The Broadcasting Corporation of Chosen), which operates on a monopoly basis. It cooperates closely with the Japan Broadcasting Corporation in relaying programs to and from Japan. The license fee amounts to 1 yen a month. Broadcasting in Taiwan (Formosa) — Broadcasting in Taiwan is in the hands of the Government of Taiwan as far as the technical details are concerned. The actual broadcasting entity is the Taiwan Hoso Kyokai (Taiwan Broadcasting Corporation). Overseas Broadcasts — The Broadcasting Corpora- tion of Japan has for some time been transmit- ting programs by short-wave to Chosen, Taiwan, and "Manchukuo" (including Kwantung) for periods ranging from 5 to 9 hours daily. En- couraged by the response to these programs, not only in the 3 areas mentioned, but also in foreign countries, the corporation decided to inaugurate another special short wave broadcast called the Overseas Broadcast. The new broad- cast was designed especially for reception by Japanese subjects abroad, as well as for others interested in the Far East and Japan in par- ticular. Programs — The present policy aims at controlling the programs in all parts of the country by means of a national hook-up. Number of Receiving Sets — There was a total of 2,423,925 radio sets licensed for use in Japan proper at the last checkup, according to the Japan Broadcasting Corporation. Further, ac- cording to the corporation, a considerable num- ber of unlicensed sets are in operation and the foregoing totals should be increased by about 25 per cent to arrive at an approximate total of licensed and unlicensed sets. Domestic Production — According to an investiga- tion made by the Japan Broadcasting Corpora- tion, there are at present more than 8,000 con* cerns and individuals in Japan making and selling receiving sets or parts. American participation in the radio market in Japan is not expected to show any marked in- crease in the immediate future. On the contrary, owing to the highly developed stage of the local industry, which is already on an export basis, and because of the distinct preference for very cheap sets, it is possible that total imports of radio apparatus will gradually decline, save for special types and latest developments. Patents — Imitation is a strong feature of Jap- anese manufacturing, and any imported article should be fully covered by Japanese patents before being placed on sale. Sets in Use — 3,029,905 (estimated). Stations — 35. © LUXEMBURG General — There is only one broadcasting station in the Grand Duchy of Luxemburg, and that is one of the most powerful and modern in the world, broadcasting with a power of 200,000 watts on a frequency of 232 kilocycles, or a wave-length of about 1,293 meters, in place of the 1,304 meter wave-length which was em- ployed until a few months ago. Radio Luxem- burg is the title of the broadcasting station, but it has no official call-letters. The station is owned and operated by the Compagnie Luxem- bourgeoise de Radio-diffusion. There are no short-wave broadcasting stations in the Grand Duchy of Luxemburg. American short-wave programs are received here but with one exception by no means as well as are short-wave European programs re- ceived in the United States. The reason for this poor reception in most cases of American short- wave programs is that most American stations do .not as yet use "directional sending." With one exception, which comes in like a "local," all American short-wave sending stations use the old fashioned non-directional sending aerials, and are in themselves generally of low power anyway. An American program broadcast directed to Western Europe by a directional aerial if sent at 10 to 18 kilowatts, is received here as clearly as a "local," when a non-directional broadcast at 40 kilowatts will sometimes only give a flutter or the faint hum of the carrier- wave. American listeners hearing the superb short-wave programs of the English and Ger- man world-wide stations are apt to think that American programs are, conversely, heard as well in Europe. This is far from being the case. Directional short-wave programs from Tokyo, Japan, for instance, at around 9,500 kilo- cycles, come in at much greater strength and program value than those from the American short-wave stations not equipped with directional aerial. This is a point which cannot be too much stressed if American advertisers want to reach European markets on the short waves. Regulations — No receiver licenses are necessary, and there are no regulations regarding opera- tion. The one broadcasting station is under a Government monopoly for broadcasting which still has some 15 years to run. Receiving Sets — Probably 30,000 receiving sets are now in use in the Grand Duchy of Luxem- burg. This is a very high average, working out to one set to every 10 population. Sources of Supply — Germany, Belgium and France, in the order named, are the chief coun- tries of supply. Sets in Use — 30,000. Stations — 1. 950 General — Imports of radios and parts have shown a consistent increase in volume and value. Im- ports of radio equipment are almost totally from the United States. Germany, Great Britain, Japan and the Netherlands furnish very small quantities. Importers of radios estimate that there are in use at present throughout the entire Republic, 250,000 radios. Approximately 120,000 of these sets are believed to be in operation in the Federal District, the others divided among the larger centers of population and country districts. Reception also plays an important part in radio sales which are adversely affected by the relatively poor reception prevailing during the rainy season. As a rule, the rains begin in June and continue up until the month of Octo- ber. During this period reception is very un- satisfactory. Distribution — Many of the leading U. S. manu- facturers of radios and radio equipment have factory sales branches established in Mexico, as a rule, separate corporations organized in accordance with Mexican Law. These branches perform all the services incident to import and assembly and, of course, appoint distributors and assist the latter by every means possible. The' distributors so appointed are, as a rule, organizations who operate independently of the factory and are in fact separate and distinct ousinesses utilizing their own capital. Competition — Possibly 99 per cent of radios_ and radio equipment sold in the Republic of Mexico is of U. S. origin. The greatest share of business is in the hands of 4 or 5 of the leading U. S. makes. At hast 4 of these leaders operate through factory di- rected sales branches established in Mexico City. A relatively small number of sets is made locally from parts imported from the U. S. and from locally-made cabinets. The domestic manufac- ture of radio sets is conducted on a very small scale and, with the exception of_ one or two larger plants, by individual electricians. There are two organizations established in Mexico City, "Fabrica de Radios Chapultepec," S. A., lo- cated on Independencia 46, and "Radio Indus- trial." S. de R. L., located on Rep. del Salva- dor 46, which are perhaps the leaders in the field. Foreign competition in this market excluding that, of course, of the U. S., has come almost wholly from the Philips set manufactured at Eindhoven, Holland. The Philips machine is well regarded but at present is practically out of the market. Programs — The great majority of the 250,000 radios in use in the Republic of Mexico are sets capable only of receiving local programs. Furthermore, a great majority of owners prefer what might be called a national program. How- ever, with the growing popularity of all-wave reception, there is an increasing interest in the reception of United States programs. Practically all of the larger of the U. S. stations can be clearly heard specially during the winter eve- nings. One of the largest Mexico City stations has recently been broadcasting the national pro- gram of a U. S. automobile manufacturing company, which program for the duration of one hour on Sunday evenings has come in over the telephone wires. The type of music adopted by broadcasting companies depends to a great extent on the nature of the product being advertised and the section of the public to which it appeals. Sponsors who merchandise an article cheap in price and of universal appeal find Mexican vocal and instrumental music or modern dance music more suitable. If an appeal is being made for an article which it is thought will find its market among the more restricted cultured and well-to-do classes, then an orchestra selection or classical music or the presentation of a good Spanish comedy might be resorted to. Small stations and sponsors using them can- not, as a rule, afford the services of live artists and consequently, "canned" music is widely used. Even so the result in a program is gen- erally infinitely superior to that which might otherwise result through the use of cheap or mediocre talent. Charges for Talent — Radio stations, as a rule, do not include the services of entertainers in their rates, this being left to the sponsor. Radio stations also reserve the right to cancel any contract if in their opinion the quality of the artist does not come up to the standards of the station. There seems to be no requirement against the use of musical transcriptions, which, in fact, are very extensively used by the smaller stations. Chain Broadcasting — There is no continuous chain broadcasting service at present established in the Republic. Various companies have, from time to time, conducted chain broadcasts but only for special occasions. Actually, it is be- lieved that chain broadcasting would not prove commercially possible since the country has no sponsors desirous of investing the necessary sums in advertising of that description. Transcriptions — For "canned" programs, the neces- sary records are obtained from United States sources. Operators of broadcasting stations in the Republic who use records to a considerable extent criticize the available records. They state that there is a considerable difference in the Spanish language as spoken in Mexico, Cuba, the Argentina, and other Latin-American coun- tries. They would prefer, if possible, to have the artist who makes the Spanish language records for use in Mexico speak Spanish as spoken in the Republic. This, of course, may not be feasible due to the relatively restricted markets in the various Latin countries. How- ever, it is an objective which should be kept in mind by the producer. Buyers of Advertising Time — Largest users of radio advertising time appear to be breweries, manufacturers of beauty preparations, and cigar- ette manufacturers. These three industries, whose products cover the Republic, advertise on a national scale and so buy radio time from stations widely scattered throughout the Republic. Sets in Use— 250,000. Stations — 87. © NETHERLANDS General — The number of sets in use January 1, 1937, was 622,228, or approximately 116 per thousand inhabitants. Counting the unregistered sets there is probably a total of 1,000,000. Keen competition and price cutting is causing the radio trade considerable trouble. The demand is mainly for inexpensive sets but the number of people buying higher priced sets is increasing. Cabinet types ranging from 150 to 250 guilders, are preferred. Imports of American radio equipment consist chiefly of parts which are not covered by Philips' patents. This business declined from 529,000 florins in 1935 to 325,000 florins in 1936. During the first 6 months of 1937, how- ever, imports from the United States showed an increase in value over the same period last year. 951 Patents — The importation of American radios into the Netherlands on a commercial basis is not permitted because of the control of basic patents by the Philips Company. Although doubt has been expressed of the validity of these patent rights, any dealer attempting to import Ameri- can radios is liable to an injunction action in the Courts of this country. No case up to the present has been carried to the highest court of appeal, so that the question is still in abey- ance, but the position of Philips is considered to be a strong one. As a practical matter the Philips concern continues to enjoy control of the market. Tariff Restrictions — The customs duty on radio sets with built-in loud speakers is 12 per cent plus a compensating duty of 2 per cent and a 10 per cent sales tax; on radios without loud speakers, the compensating duty is 1 per cent plus a sales tax of 4 per cent; on loud speak- ers the compensating duty is 2 per cent and the sales tax 10 per cent. Television — Television in the Netherlands is still in the experimental stage although the progress already made in overcoming technical difficul- ties would, it is reported, justify the utilization of television in the Netherlands to the same extent as is being done in England, where per- formances are being given regularly. The Philips concern has secured a number at its laboratories at Eindhoven. The reproductions obtained with the company's newly developed 22-tube sight- and-sound receiver are considered satisfactory even when compared with the best obtained thus far elsewhere. With iconoscopes built in its own laboratories, both outdoor > scenes and motion picture films can be transmitted direct, without the intervention of photography, by so- called interlacing at 25 pictures per second; in this manner, larger and clearer pictures are ob- tainable. There are still many improvements needed, but Philips has introduced complete television transmitters and receivers. This is some indication that the technical difficulties are being surmounted. Short Wave — More all-wave sets are now being offered for sale in the Netherlands because the Netherlands is interested in developing short- wave broadcasting with its colonies and because listeners desire the option of tuning in on the short-wave band. American short-wave programs can be received in the Netherlands but the great obstacle is the difference in time which makes clear reception possible only with very selective sets. Broadcasting Revenue — Broadcasting in the Netherlands derives its revenue almost entirely from voluntary contributions to one of the four broadcasting associations in the Netherlands. These associations publish periodicals subscrip- tions to which as well as advertising therein are an important source of revenue. Owners of receiving sets pay no license fee. Advertising — Broadcast advertising is prohibited by law. Transcriptions — Considerable use is made of phono- graph records for broadcasting but the market for American transcriptions, even without ad- vertising, is negligible. Sets in Use— 622,228'. Stations — 5. € NEWFOUNDLAND General — Radio has been developed in Newfound- land rather steadily since its beginnings, and the Colony constitutes a stable market of fair proportions at all times. American sets are popular, and the United States supplies prac- tically all of the sets sold. The maritime nature of the country has probably been responsible for a greater appreciation of radio than would have otherwise developed. There is no retarding feature other than the two-dollar receiving li- cense fee. The reduced import tariff of 1935, under which there is no preferential treatment of British goods, has been a further aid to the sale of American sets. Sets in Use — According to the 1935 Census Report there are 7,240 radio receiving sets in operation on the Island. It is believed that this figure is conservative, as many owners of receiving sets have not reported to the Government. More than 90 per cent of the sets in operation are all-wave. More than 80 per cent of the receiv- ing sets are of American origin, and this number is constantly being augmented by new impor- tations. Sources of Supply — American radio receiving sets and equipment have gained a strong position in the local market, which it hardly seems likely will be easily broken into by foreign competitors. Some few radio receiving sets are imported bj' private individuals from Great Britain each year. More than 90 per cent of the demand at present is- supplied by American manufacturers, some 18 or 20 American radio manufacturers being represented in Newfoundland. Competition is almost entirely among these manufacturers, the only foreign competitor represented locally being the Canadian Marconi Company. American radio receiving sets retail in Newfoundland at prices almost double their wholesale prices in New York. Patents — There are no patents held by Newfound- landers which affect the radio trade. Several foreign patents appear to have been registered in Newfoundland, but this circumstance has little or no effect on sales. The preference which seems to be shown by officials of the Depart- ment of Posts and_ Telegraphs for the Canadian Marconi Company is believed to be based on the fact that it is an Empire undertaking, and has no reference to any patent rights. Tariffs — The Customs Import Tariff, which was promulgated Jan. 1, 1935, assesses imports of radio sets and equipment at 30 per cent ad valorem, with no preference being given to sets and equipment of British _ manufacture. This reduced tariff has resulted in a considerable in- crease in the importation of American equipment. Short Wave — American short-wave programs are received in St. John's. Transcriptions — .Stations VONF and VOGY use transcriptions and popular^ dance recordings _ to iorm 60 per cent of their programs. During 1936 the Dominion Broadcasting Company im- ported for its own use transcriptions (15-minute recordings) valued at $1,500, U. S. cy. All of these transcriptions were imported direct from the United States. These transcriptions are rented out to individuals or organizations wish- ing to advertise over the radio. They are never sold outright. The turntable speeds are 78 and 33-1/3 revolutions per minute. Regulations— The Radio-Telegraph Act of 1930 governs radio broadcasting in Newfoundland. Sets in Use — 7,240. Stations — 15. € NEW ZEALAND General — Number of licensed receiving sets in operation on July 31, 1937 was 251,572, an increase of 48,144 or 23. 6 per cent over those licensed at the same period in 1936. Radios are generally sold through wholesale distributors in the four principal cities, Wellington, Auck- land, Christchurch and Dunedin. There are about 1,200 dealers, both wholesale and retail. The great majority of American sets are im- ported without cabinets in order to escape the higher import duty levied on complete machines. Sources of Supply — The principal makes of radio, other than domestic sets, are imported from the United States, Australia, United Kingdom, (H. M. V.) Canada and the Netherlands (Philips), in order of importance. American sets are estimated to comprise 70 per cent of all im- ported sets sold. Locally manufactured sets com- prise approximately 55 per cent of total sales. Patents— With respect to radio patents, the New 952 Zealand Government has decided that the matter is entirely one for arrangement between the manufacturers and dealers., and the holders of the various radio patents. A patent pool known as the Australian Radio Technical Services and Patents Company, Limited, with headquarters in Sydney, Australia, is understood to be authorized to form agreements between patent holders and local dealers and manufacturers. An agreement between the two groups is under- stood to be still in effect, providing for the pay- ment of 3 shillings sixpence (approximately 0.70) per cathode-anode stream. Tariffs and Restrictions — The only restriction on imported radios and parts is a Customs tariff which provides British Empire products a large preference over American and other foreign sets. Short Wave — There is no short-wave broadcasting in Xew Zealand, except that conducted experi- mentally by amateurs. The Government has, however, announced its intention of establishing a short-wave station before long. Reception of American short-wave programs is poor, due to the fact that most American broadcasts are re- ceived in the early morning hours, and a great deal of static interference is encountered. Broadcasting — Radio broadcasting in Xew Zealand is controlled by the Government, which owns and operates 9 class "A" stations and 4 class "C" stations. Only the class "C" stations are permitted to broadcast advertising matter. In addition, the Government has announced that it has recently completed negotiations for the purchase of 15 of the 21 privately-owned, or class "B" stations. Negotiations are continuing for the purchase of the remaining 6 "B" sta- tions. Occasionally, relayed broadcasts are re- ceived from Great Britain with respect to notable speeches, ceremonies and sporting events. The 9 class "A" stations often operate as a national chain, sometimes with "B" and "C" stations added. Advertising — -Inasmuch as no advertising is at present permitted over the air, except from Government-owned "C" stations, the "B" sta- tions rely for their financial support on private contributions for the most part. Some of these -tations, however, have received subsidized sup- port from the Government. The Broadcasting Bill provides for additional subsidies to be granted to "B" stations by the Government out of the proceeds of license fees, and it is antici- pated that this policy will be continued as re- gards any "B" stations which are not eventually purchased by the Government. Prospective American advertisers oyer Xew Zealand stations should communicate with the Advertising Man- ager, Xational Commercial Broadcasting Service. Dixon Street, Wellington. Each 15 minutes of program may include 200 words of advertising. Xo advertising is broadcast on Sunday. Con- tracts are limited to 26 weeks. Transcriptions — Due to the distance of Xew Zea- land from the United States and Europe and to the different type of program broadcast in Australia (commercial), nearly all programs transmitted from local stations are of Xew Zealand origin. Relatively few Xew Zealand artists are en- gaged in broadcasting over the radio, and the major portion of local programs is made up of transcriptions. Most of those used are imported from Australia and the United Kingdom. Turntable speeds are 78 r.p.m. for 10 and 12 inch records. A limited number of 16 inch records are used for which the speed is 33-1/3 r.p.m. American advertising transcriptions are used in "C" station broadcasts, although advertising by local announcers is also available. Regulations — Dealers in the four chief cities of the Dominion (Auckland, Wellington, Christ- church and Dunedin), pay an annual license fee of £XZ15. (approximately $60) per year. Other dealers pay an annual fee of £XZ 7. 10. (approximately $30). A listener's license fee of 25 shillings (ap- proximately $5) per year is charged of every radio user. The amateur transmitter's license is 30 shillings (approximately $6). Sets in Use — 251,572. Stations — 20. NORWAY General — Broadcasting in Xorway dates from 1925, when a private company was granted a con- cession by the State for the construction and operation of a radio broadcasting station in Oslo. On July 1, 1933, all stations were taken over by the Government, and an independent bureau, Xorsk Rikskringkasting (Xational Broad- casting), was organized for the administration and control of broadcasting in Xorway. At present Xational Broadcasting is operating 16 stations, including the national station at Oslo. Revenues of Xational Broadcasting are de- rived from the same sources as were those of the privately-owned stations. For the fiscal year 1934-35, revenues amounted to 4,529,498 kroner, of which 3,151,055 kroner were derived from listeners' taxes. Advertising yielded about 5,000 kroner. Short Wave — Reception of American short wave programs is, on the whole, very irregular, and certainly not steady enough for ordinary listen- ers to enjoy. Receiving Sets — -During the past few years there has been a growing interest in a certain low priced type of receiving set manufactured by one Xorwegian firm and the local factory of the German Telefunken Company. There is also a great demand for the 3-tube Folkemottager radio, which is being manufactured jointly by two local firms for Xational Broadcasting. The manufacture of these sets was begun in 1936 with a lot of 8,000, and up to the present the demand is understood to have been greater than the supply. Sources of Supply — -There are 5 radio manufactur- ing firms of some importance in Xorway, of which 2 are stated to undertake the greater part of the production. One of these is the Nor- wegian Telefunken factory. There is also one firm which is considering undertaking the as- sembly of the Philips product Rex-Aristona. While the United States ranked third in 1933 and 1934, the imports from that source dropped to fourth place in both 1935 and 1936, repre- senting 3.9 per cent and 4.9 per cent, respec- tively. While the interest in American receiving sets must be considered as relatively small, there is understood to be an increasing demand for tubes, and imports from the United States of loud speakers increased from 29.7 per cent to 46.7 per cent, tubes for receiving sets from 6.4 per cent to 10.6 per cent, and other appara- tus for broadcasting from 10.8 per cent to 26.8 per cent. Imports cover only tubes which do not infringe the patents held by the patent pool. Transcriptions — Since Xational Broadcasting bought its present program recording equipment, this has been very widely used, especially for programs received from out-of-the-way places. Outside of Xational Broadcasting, there would appear to be no opportunities for American transcriptions, with or without advertising. Patents — A patent pool, consisting of certain European and American manufacturers, is offer- ing a license agreement for the importation of American radio receiving sets, upon payment of a royalty of 7 per cent of the gross list price, less 30 per cent. American tubes, which form- erly could not be imported on any basis, are now admitted to sale, providing they do not contain more than four electrodes and do not infringe the pentode or hexode patents. The Schottky (screen grid) and the Langmuir (grid frame) patents, which were great obstacles to the importation of American tubes, have now expired. Five firms in Xorway have now entered into a license agreement with the patent pool. Sets in Use — Xot available. Stations — 16. 953 PALESTINE PARAGUAY General — .Statistics relating- to licenses for radio sets show that 8,216 new licenses were issued in 1936, making a total at the end of the year 20,388. Of those issued in 1936, 5,147 (60 per cent) were on applications in Hebrew, 2,264 (26 per cent) in English, and 805 (10 per cent) in Arabic. Sets in use were stimulated by the opening, in March 1936, of the Government- owned broadcasting station at Ramallah, al- though imports decreased at the same time. Sources of Supply — The United States is the prin- cipal supplier of radio equipment, supplying about 70 per cent. The nearest competitor is the Netherlands with about 14 per cent, followed by Austria, Germany, Great Britain, and Hun- gary _ with less _ than 5 per cent each. The American share is said to be increasing. Patents — No adverse patent conditions have been reported. Customs Duties — "Radio Sets and Parts Thereof" are assessed at the rate of 12 per cent ad valorem under Section 311 of the Palestine Customs Tariff. Combination radio and phono- graph sets are assessed at the rate of 15 per cent ad valorem under section 180. Short Wave — Short-wave reception is very im- portant, because of climatic _ interference with medium and long-wave reception of distant sta- tions. American short-wave stations can usually be heard only by the more powerful and ex- pensive sets, and as the principal American pro- grams are only available after midnight, rela- tively few persons endeavor to receive American programs. Regulations — The Radio regulations of Palestine are based on the Wireless Telegraphy Ordinance of 1924, which had been amended on several oc- casions. Sets in Use— 20,388. Stations — 1. € PANAMA General — Radio reception is made difficult in this area by the adverse climate and atmospheric conditions. From the middle of April to the end of December the_ atmosphere is unfavorable to dear radio reception. Selling Facilities — The average price -paid by the consumer for receiving sets is around $60 for the combination short-wave and broadcast bands. Lower priced units would obviously stimulate sales. It has not been considered feasible to secure distribution in the Isthmian market through commission agents operating on a com- mission basis. The market is small, highly com- petitive, and at least ten popularly advertised American makes are represented. Import Tariff — Radio receiving sets, parts, and apparatus for radios are assessed 15 per cent ad valorem as an import duty plus 3 per cent ad valorem on the f.o.b. value of the invoice as a consular fee. Sets in Use — Trade sources conservatively estimate the number of sets in operation, on the Isthmus of Panama (in the Republic and the Canal Zone combined) at 7,000 to 8,000. The local demand for radio receiving sets, all of which must be equipped for short wave reception, has expressed itself in a steadily rising arc since the inaugura- tion in 1935 of regular radio broadcasting within the Republic of Panama. Practically all of the receiving sets and acces- sories are derived from the United States, which furnished $163,399 worth in 1936 out of a total of $164,553. Transcriptions — The small number of broadcasting stations that exist in the country naturally im- pose marked limitations on the opportunities for supplying transcriptions for broadcasting pur- poses._ The equipment of the broadcasting sta- tion is, however, 100 per cent of American manufacture, and the recorded programs em- ployed are practically all from the United States. Sets in Use — 8,000. Stations — 7. General — The radio market in Paraguay is some- what difficult and involved at all times, and unusually so at this time, due to overstocks and weak and unstable exchange. Only about ten per cent of the Paraguayan population can be considered as potential radio set owners, on the basis of income, and the majority of this class is limited to the cheapest type of equip- ment. Selling Methods — Competition among distributors is very keen and every saving is effected where practicable. In several instances chassis of established sets are purchased from factories in Buenos Aires and the cabinets are made of domestic woods in shops in Asuncion after de- signs supplied by the exporter. This procedure, while it eases competition to some extent, tends further to preclude the successful introduction of new American lines when directly complete from the United States. Sources of Supply — The United States is the prin- cipal source of supply for radio sets and parts. Of the 656 sets imported during 1936, 72 per cent were from the United States and 22 per cent were from Argentina; 800 sets were im- ported during 1935, of which 55 per cent were from the United States and 40 per cent from Argentina. Formerly, Argentina supplied the major percentage, but the general tendency at this time is to import direct. Patents — There never have been any legal con- troversies involving radio patent rights. Tariffs — The Paraguayan Customs Tariff provides a duty of 37 and one-half per cent ad valorem on radio sets. That figure alone, however, has but little significance in calculating duties. The system now employed for arriving at duties payable is extremely complicated. Calculations begin with the invoice value, which should in- clude consular fees and insurance charges. Short Wave — Those who can afford the higher prices therefore prefer all-wave sets, with which they can receive European and North and South American programs not available on the middle waveband. Advertising — The advertising policies of the vari- ous stations are not well organized, running several articles together on the same program with no pause between items. Advertising rates are low because results are negligible. Transcriptions — Broadcasting stations in Paraguay are not very familiar with transcriptions for broadcasting. The average radio public in Para- guay prefers a type of music peculiar to the country and the number that might appreciate American transcriptions is said to be too small to warrant the expense of importing them. Sets in Use— 10,000. Stations — 12. © PERU General — There are 9 broadcasting stations oper- ating in Lima and 5 elsewhere in Peru, all but one privately-owned. Advertising— All Peruvian stations are supported by advertising. No fixed advertising policy exists and rates, are, therefore, the result of bargain- ing. All stations use phonograph records ; two stations also use electrical transcriptions. Foreign Competition — The bulk of the business is secured by 3 or 4 well-known American makes, with a large number of other American makes sharing in about 10 per cent of the total sales. A few German "Telefunken," and Dutch "Philips," sets are sold but the total to date is reported to he negligible. At present "Philips" is practically off the Peruvian market. Import Duties — Import duties are not restrictive. Patents — There are no patent requirements for the introduction of radio sets in Peru. Trade marks should, however, be registered. 954 Short Wave — Short wave broadcasting was under- taken by two stations. Many persons have re- ported difficulty in getting Schenectady, as a result of German broadcasts on DJA 31.38 meters — 9,560 kilocycles and DJD 25.49 meters — 11,770 kilocycles, programs of which are now advertised in the Peruvian press. Transcriptions — While phonograph records are still widely used more talent is being hired. Electri- cal transcriptions are used regularly^ by several stations. Special transcriptions are in Spanish ; however, popular songs from the United States are given in English. Restrictions — There are no exchange, import, or other general restrictions. Sets in Use— 19,000. Stations — 14. © PHILIPPINE ISLANDS General — The radio is particularly valuable in towns and districts remote from Manila, which cannot otherwise get news, produce quotations, etc., promptly. It would seem that the provinces outside of Manila should offer an excellent field for expansion in the sale of radios, to the extent that economic conditions permit their purchase. Nevertheless, at least 75 per cent of the sets sold are sold in Manila. Sets in Use — At the end of 1935, there were 24,231 sets licensed, of which 11,313 were in Manila and 2,683 in the province of Rizal, which in- cludes Manila suburbs. Of the _ total 60 per cent were registered in the Manila area. The total number of sets registered at the end of 1936 was 27,995. Short Wave — The majority of the sets in use are long-wave, probably 60 to 70 per cent of the purchasers are not interested in short-wave. This is probably due partly to the fact that there has been no short-wave broadcasting in the Philip- pines and the majority of Filipino purchasers are not much interested in outside stations. There is a good market for sets, however, among the Chinese. Americans, Europeans and many Filipinos, particularly those who have traveled abroad, require short-wave sets capable of getting European stations. American stations are _ not as a rule heard successfully in the Philippines. Sources of Supply — Probably two-thirds of the sets sold are of two American makes. The re- maining third of the business is divided among 8 or 9 sets, chiefly American, with the excep- tion of Philips, which gets a moderate amount of business in the high-priced class. Patents — Situation not of importance. Short Wave — Reception of American short-wave programs is generally unsatisfactory. They can sometimes be heard on very good sets, but Euro- pean programs come in much better. Advertising — KZRM in 1936 broadcast 282 hours of sponsored programs, including some electrical transcriptions from the United States. There are occasional rebroadcasts of important events in the United States and Europe brought in on short-wave and rebroadcast by KZRM. KZEG's programs are made up mainly of phonograph records. It had an advertising revenue of 13,845 pesos in 1936, which approximately cov- ered the cost of operation. KZIB is operated by I. Peek, Inc., department store owners and radio distributors. Programs are made up about 35 per cent of local talent, 15 per cent electrical transcriptions and 60 per cent of phonograph records and are heard throughout most of Luzon and sometimes in the southern Islands. Advertising revenue averages about 1,000 pesos a month, which is not quite sufficient to cover operating expenses. Transcriptions — A few electric transcriptions are received from American advertisers. Aside from that, there is no considerable use of transcrip- tions, although phonograph records are used a good deal. Regulations — Of the 27,995 sets registered at the end of 1936, it appears that registration fees were paid on not more than half, as the total amount received, on the basis of 10 pesos per year per set, was 123.559 pesos. Sets in Use — 27,995. Stations — 3. © NICARAGUA General — Little^ control is exercised in Nicaragua over the activities of broadcasting stations, al- though there is in existence a set of regula- tions covering licensing and other pertinent fea- tures. The total number of sets in Nicaragua is un- officially estimated at about 1,700. Broadcasting — Advertising by radio is not, as yet, beyond its first stages and is usually limited to local enterprize. Short Wave — American and other foreign short Wave reception is good during the later hours of the afternoon and during the evening, except, of course, where there is interference from local stations. Receiving Sets — Practically all radio receiving sets sold in Nicaragua are of American manufacture. The most popular sets are those with all-wave reception and from 6 to 11 tubes. Eight or 9 tube sets in table models appear to have the greatest sales appeal. Import Restrictions, Quotas — At present there exist no import restrictions or quotas. No per- mits are required for importation of radios into Nicaragua at present. Sets in Use — 1,700. Stations — 9. c POLAND General — There were only 763,693 registered re- ceiving sets in Poland on June 1, 1937, of which 483,547 were tube type, the remainder being crystal sets. The total number registered repre- sents an increase of 104 per cent from the 374,- 000 registered on Jan. 1, 1935, and an increase of 55 per cent over the 491,823 registered on Jan. 1, 1936. About 14 per cent of the total are in Warsaw. Germany is the principal source of imports of radio sets, parts and accessories, followed by Holland and Austria. Small quantities are also received frorn the United States, England, France, and Switzerland. The demand for American sets is greatly limited by present market conditions. Tariffs and Restrictions— Radio receiving sets are classified under tariff item No. 1118, paragraph 1 , which has "normal" rates of from 2,000 to 5,000 zlotys per 100 kilograms but, conventional rates of from 1,400 to 3,600 zlotys. Conventional rates apply to imports from the United States. Quotas for the importation of American radios are not established officially, but it is under- stood that at present allocations of import per- mits are being made to the extent of 450 kilo? net weight per quarter. Short Wave — The short-wave program over sta> tion SPW of Warsaw on 22 meters starts at 5:30 p.m., Central European Time, and ends at 7.30 p.m. on Sunday and starts at 6:30 p.m. and stops at 7:30 p.m. on Mondays, Wednes- days, and Fridays only. Programs consist mainly of Polish music, news comments, talks on Po- land and Poles, etc. Reception of American short-wave programs, even with 6 and 7 tube sets is fairly good. This is likewise true of such far away stations as Buenos Aires, Ar- gentina and Tokyo, Japan. 955 Broadcasting — Broadcasting in Poland is under the control of Polskie Radio (The Polish Radio Co.) which is a Government owned and oper- ated enterprise. The broadcast programs, which still have room for improvement from an Ameri- can standpoint, are supported by subscription fees paid by radio owners. Advertising — Advertising, which did not reach American standards, was interspersed between records in the recorded musical programs but on April 1, 1937 all commercial advertising over the radio was discontinued. In 1936 the income from advertising amounted to 555,359 zlotys, and up to April 1, 1937, 172,723 zlotys. Transcriptions — Slightly more than 20 per cent of the broadcasting time of the most important Polish radio stations is devoted to the broadcast- ing of recorded music. Additional time is de- voted to recorded talks but this time is not regular. Owing to the fact that the local record making industry is well established, no oppor- tunity is offered for supplying American tran- scriptions, either with or without advertising ; in fact, Poland offers only a very small market for American made phonograph records. Imports of records come principally from Germany, Eng- land and Austria. The most important record makers are Syrena-Rekord, Tow. S'. A. and Polskie Zaklady Fonograficzne, both of Warsaw. These firms do not furnish records for broad- casting but retail record shops do. Sets in Use— 763,69'3. Stations — 10. €> PORTUGAL General — At present there are 23 broadcasting stations in Portugal, and one additional short wave station under construction. Of the total, 2 are owned and operated by the Government, 2 by the Radio Club Portugues, and only these 4 are of any considerable importance, the re- maining 19 being stations of low power and small coverage, known locally as "amateurs." There are 3 short-wave stations included in the total given above. None of the ■ stations in Portugal have sufficient power to cover the entire country. Advertising — Radio advertising _ is prohibited by law in Portugal, but a special temporary con- cession has been granted the Radio Club Portu- gues to broadcast advertisements. It is reported that owners of several small stations have re- cently petitioned the Ministry of Public Works and Communications for authorization to broad- cast advertising, but no decision has been an- nounced as yet. Regulations — -The Government exercises control of radio in Portugal through a Director of Radio Electrical Services (Direccao dos Servicos Radio Electricos) in the Ministry of Public Works and Communications. Regulations are contained in Decrees Nos. 22,783 and 22,784 of June 29, 1933, published in the Diario do Governo of the same date. Sets in Use — According to recent statistics, there were 52,303 licensed sets in use in Portugal as of Nov. 30, 1936. It is estimated, however, that the total number in use is not less than 65,000. No statistics are available covering the types of sets in use, but it is believed that the greater number are 4 or 5 tube medium-wave band sets. Foreign Sets While American radios continue to dominate the Portuguese market, accounting for more than 50 per cent of imports in 1935, the competition of European sets is becoming in- creasingly severe. Patents— According to local importers, there are no patent regulations or patent licensing ar- rangements which would operate to restrict the sale of American radios in Portugal. Customs Duties — Radio receivers are classified under Article 651 of the Portuguese Customs Tariff, and are dutiable at 0.60 gold escudos per kilogram, plus a surcharge of 20 per cent on radios weighing less than 5 kilograms and of 5 per cent on those weighing more than 5 kilograms (according to the terms of the com- mercial agreement with the Netherlands). Sets in Use— 65,000. Stations — 24. € RUMANIA General — In proportion to its size and population, Rumania is still far from being adequately sup- plied with the radio equipment necessary for its requirements. Economic difficulties have con- siderably restrained Government promotion of developments. At present the major obstacles to sales are the import and exchange restrictions and high rates of duty, with limited consumer purchasing power. Last official statistics showed 127,041 sets in use of which 114,284 were tube and 12,737 crystal sets. This amounts to one set for each 151 inhabitants. Estimates place unlicensed sets at 75,000. Sources of Supply — The Rumanian market is sup- plied about 75 per cent by European manufac- turers, 8 per cent by American, and the re- mainder by domestic industry. Austria is now consistently the first supplier of sets, the Horni- phon factory in Austria manufacturing Philips sets to give Philips the advantages of the more lenient Austro-Rumanian agreements. American participation appears to be slowly improving, despite the difficulties attendant upon this trade. Foreign Trade— The United States holds third position as supplier of sets, total imports there- from, in 1936 amounting to 18',732 net kilograms. The peak of imports from the United States in that period was reached in 1932 with 25,979 net kilograms. Short Wave — All-wave sets have been in demand since 1933 as a result of demonstrable superiority of reception during the summer months over medium- band sets. Short-wave reception is ex- cellent the year round, and popularity is grow- ing from year to year. Approximately 90 per cent of current sales of imported sets are for those with short-wave tuning, as well as about 80 per cent of the domestic. American trans- missions are heard in the evening (from 7 to 9 p.m. local (Eastern time)), and early in the morning (3 to 6 a.m.), although not as well as the European broadcasts. Advertising — The broadcasting company has placed all advertising arrangements in the hands of the Advertul Publishing Co. of Bucharest. The general quality of advertising is low, and con- sists almost entirely of announcements. The only rates are by the word, at 20 to 30 lei per word (12 to 18c). Full sponsored programs can be arranged, but rates seem to be a matter of bargaining. The broadcasting company is said to have earned approximately 4,000,000 lei in each of the past three years for advertising broadcasts. Transcriptions — Recordings are used extensively. Regulations — Receiving licenses for tube sets cost 200 lei, and for crystal sets 50 lei. In addition there is a subscription fee of 600 lei per year for home tube sets and 300 lei for home crystal sets. Sets in public places are assessed a sub- scription of 3,000 lei in municipalities, 1,800 in other urban centers, and 1,200 in rural districts, and those in State institutions, 600 lei. Any extension outlet increases the liability by 300 iei. The fees are collected directly by the broad- casting company or through the post office, and are payable quarterly, semi-annually, or annually. Sets in Use— 127,041. Stations — 2. 956 General — Authoritative estimates of the number of wired homes approximate 90 per cent of the total homes, owing largely to the intensive de- velopment of a national electrical system. On June 30, 1937, the total number of receiving licenses outstanding was 1,026,372. This rep- resents a steady increase from 1926, when the number was 242,559, or approximately one-fourth of the present total. The Swedish set manu- facturers, as well as the principal European producers selling on the Swedish market, have their own marketing organizations and sell di- rectly to retailers. Most of the rather limited American radio set business is also done through representatives who act as retailers. Market for Sets — A well-informed trade source estimates that sales of sets during 1936 were between 150,000 and 175,000. While some con- cerns now entrenched in the market will do everything possible to hamper sales of American sets, others would like to see this business ex- pand and to further connections with reliable manufacturers in the United States. Signs have continued that the obstacles which have stood in the way of the expansion of this business have been decreasing. The American sets which are now found here are, to a noticeable extent, the smaller and cheaper models. The most popu- lar sizes in this market are of 5 and 6-tubes (including the rectifier). Sources of Supply — The Philips is the only one of the leading European suppliers which has been holding its own as regards set sales in Sweden. Marconi sales have declined and Telefunken is disappearing from the set market. The Hun- garian manufacturer of Orion sets has increased his business lately, it is stated. The trade also express the belief that American sales of sets in this market in 1936 increased to approximately 750,000 to 800,000 crowns worth of sets (esti- mated at about 500,000 crowns in 1935). The trade estimates that the American share in Swedish imports of radio apparatus and parts is made up roughly of 750,000 to 800,000 crowns worth of sets and the rest is split up among tubes, small parts, and loud speakers. Patents — The principal factor in the present mar- keting situation is the local patent pool, which has thus far served as a means of keeping down American competition, and has fought Swedish outsiders, or independents, such as Luxor and Centrum. The previous patent pool, called Patentkonsortiet for Rundradio, formed in 1931 and fairly successful in collecting royalties from users of the patents, was dissolved on August 1, 1934, and soon succeeded by Konsortiet for Rundradiopatent. It collects royalties to the amount of 4 per cent on the gross value of each set, without tubes, alike from manufac- turers and importers. Its minimum fee is 7.50 crowns for each set. The pool situation described has undoubtedly and obviously restricted the development of the Swedish market for American radio products, as can be seen from the records, but the position has undergone some amelioration in the past year, especially by reason of the fact that one Swedish firm, importing in quantity from the I'nited States, was sued and won the suit in the court of first instance. The case is still pending in the higher courts. Tariffs and Trade Restrictions — The Swedish cus- toms tariff provides a basic duty of 10 per cent ad valorem plus an additional duty of 10 per cent, making a total of 20 per cent ad valorem applicable to assembled radio sets, loud speakers and parts. Tubes are only subject to the basic duty of 10 per cent ad valorem. No other re- strictions are applied. Short Wave — There are two short wave broadcast- ing transmitters in Sweden, both at the Motala station. European stations are regularly and quite satisfactorily received. Reception from the United .States is had, but it is not generally very satisfactory without large sets and outside the larger cities. The demand in Sweden is for all-wave sets. Advertising by Radio — None. Transcriptions — Steel band (electro-magnetic) tran- scriptions of interviews with prominent person- ages, local color interviews and records of im- portant events are employed by Radiotjanst No advertising transcriptions are permitted. Phonograph records (turntable speed — 78 r.p.m.) are only used for musical programs. Regulations — The monopoly stations are owned by the Royal Telegraph Board, a division of the Government, which has supervisory control over all broadcasting. Sets in Use— 1,026,372. Stations — 33. © SWITZERLAND General — The situation for American radios on the Swiss market at present is decidedly unfavorable. American products are faced with the formidable competition of domestic and certain foreign makes. Advertising — Commercial advertising is prohibited. Radio propaganda is confined for the most part to talks in German and other languages intended to attract tourists to the numerous Swiss moun- tain resorts. Radio License Fees — The right to issue licenses and collect fees for the operation of receiving sets is reserved to the Federal Government. The fee at present is 15 francs per annum, or ap- proximately 4 centimes per day. Radio Sets in Use — The number of licensed radios in Switzerland corresponds to 10 per cent of the population as compared with 16.5 per cent in Great Britain, and 17.1 in Denmark. Telephone Broadcasting — On the whole, radio re- ception is not satisfactory in Switzerland, owing to much static and atmospheric disturbances. To overcome this difficulty "wired" wireless was introduced in 1931. This system makes it pos- sible for telephone subscribers to receive radio programs through an ordinary telephone wire. The charge is 36 francs per year. Radio-Rediffusion — Radio-Rediffusion, operated by a private company, is another form of "wired" wireless. This type of transmission also requires only an amplifier and loudspeaker. The lee for this form of radio reception is 15 francs per annum plus a weekly rental charge for the equipment of 1.20 francs. Declining Sales of U. S. Radios -American radios were among the first on the Swiss market and for several years enjoyed a leading position in this country. As a result of various adverse factors, however, salts have been steadily de- clining. According to leading radio dealers, one of the principal reasons for the decline in sales is that the reputation of American radios has been impaired as a result of imports of large quantities of old and obsolete models. American sets are regarded as being superior to European and domestic makes for short-wave reception. However, interest in short-waves for 957 overseas reception is not as wide-spread in Switzerland as in the United States. Patents — The situation with respect to patent litigation instituted by the Philips-Telefunken interests against various importers and dealers continues substantially unchanged. It is under- stood that 28 law suits are pending before Swiss Courts but that the proceedings are being de- liberately drawn out because the Philips-Tele- funken interests fear that the final outcome might be unfavorable. The fact that imports of Ameri- can radios have declined to approximately 4 per cent of the total demand tends to detract from the importance of the pending litigation. Television — In the field of ^ television very little headway has been made in Switzerland. Use of Records — Various manufacturers of phono- graph records, contending that the broadcasting of records injures the sale of their products, have instituted a suit against the Swiss broadcasting companies. Sets in Use — 439,356. Stations — 6. © URUGUAY General — Uruguay has 39 broadcasting stations, or one to 50,000 persons. Montevideo, the popu- lation of which approaches 700,000, has 24 stations and the remainder are fairly well dis- tributed throughout the interior. The power of these stations ranges from 50 watts to 10,000 watts, mostly between 250 and 10,000 watts. All but one of the stations broadcast on middle waves, between 201 and 526 meters. One short- wave station operates; it is CXA4, on the 6,125 kilocycle channel (49.95 meters) and authorized power of 1,000 watts. Authorization has also been granted for the establishment of another short-wave station, CXA2. Broadcasting is per- mitted to private interests, which devote much of their programs to advertising. Sets — There are no accurate figures available on the number of radio receiving sets in Uruguay (no tax on sets is levied, and no registration re- quired) ; however, it is estimated that about 115,000 receivers are currently in use. The market for all-wave sets is general, no one-wave sets being imported at present. Short-wave re- ception from Europe is reasonably satisfactory, although local interference frequently mutilates British news transmissions. American stations are almost entirely blanketed by German ones. Customs Duties — The duty on radio sets and loudspeakers is 120 per cent of a fixed valuation of one peso per kilogram, or 1.20 pesos per kilogram; 25 per cent of this duty must be paid in gold or in currency to the equivalent of the Uruguayan gold par, and for the months of November and December 1936, the premium of gold over paper was 2.915. A computation shows the actual amount of the duty to have been 1.7748 pesos per kilogram. The premium is changed monthly when exchange fluctuations make it desirable. The duty on spare parts and accessories is 120 per cent of a fixed valuation of 80 centesimos per gross kilogram. Tubes up to 10 watts pay 120 per cent on 50 centesimos rjer tube; and those of over 10 watts pay 20 percent on 10 pesos per tube. In all cases 25 percent of the duty must be paid either in gold or its equivalent, as in the case of radio sets. Foreign Sets — In 1934, the United States contrib- uted 93 percent of the sets imported into Uru- guay. Argentina, Holland, Germany, Japan, and Great Britain are attempting to secure a foot- hold in the Uruguayan field, but have met with little success so far. Sets in use — 115,000. Stations— 39. 958 UNION OF SOUTH AFRICA Including the Rhodesias, Bechuanaland, South West Africa, etc. General — The Union of South Africa commercial area includes the Rhodesias and South West Africa. According to the Post Office Depart- ment, there were 176,337 listeners in the Union of South Africa as of July 31, 1937. This is approximately one receiver to every 11.4 white inhabitants of the country. The Corporation estimates the ultimate capacity of the country to be 250,000 receivers. Market for Sets — As the monthly sales of approxi- mately 1,900 will show, the market in South Africa is an excellent one. The demand is uni- versal and well distributed throughout the year. . Standard type sets with 5 to 11 tubes are favored. The importance of the rural business may be judged from the fact that an estimated 25 to 30 percent of the sets sold are battery operated. _ Reception of local programs on the usual broadcast waves is fair at most seasons of the year, but coverage is not so complete as to give all districts clear reception at all times. This fact and the lack of attractive programs emanat- ing from South African stations have built a demand for all-wave sets and for combination radio receivers and phonographs known as radio- grams. Sources of Supply — Chief United States competi- tors here are the United Kingdom and the Netherlands. The United Kingdom supplied about 15 percent of the imports in 1936, and even some of that amount was made up of products originating in the United States and assembled in the United Kingdom for export to South Africa. Holland's position in 1936 does not compare favorably with that of 1935. Al- though South Africa's total imports increased considerably, Holland's share dropped from ap- proximately 16 percent in 1935 to 8 percent in 1936. All other suppliers to this country fur- nished about 2.4 percent of the total. United States now controls slightly more than 75% of the market. Short Wave — Because of the general lack of appeal in local programs, practically all receiving sets in use in South Africa are all-wave sets. The Continent can be received fairly well here all the year round, particularly those stations in England, Germany, Italy and France that trans- mit in South African direction. American short- wave programs can be picked up but not with sufficient clarity to recommend them to the majority of listeners. It would appear logical that in order to preserve the excellent trade, American interests should cater to South African listeners by taking steps to provide them with suitable programs. A high power station with a directional aerial broadcasting a daily program designed for this country at such a time that most listeners here could listen in would do much good. Advertising — Sponsored programs are not broadcast in South Africa and the Broadcasting Corpora- tion is definitely against them. There is pro- vision in the Radio Act to permit the operation of commercial broadcasting but it is unlikely that the Government's radio control board will allow such a development in view of its general plans for the next few years' developments nor is it likely that any private organization would risk the necessary investment in view of the Corporation's ambitious _ plans for the future development of its services. Transcriptions — Transcriptions form an important part of the broadcasting material in all the Corporations' studios. Rebroadcasting of local events is resorted to from time to time. English recordings of broadcasts are losing favor in com- parison _ with American chiefly because their quality is mediocre. The accepted procedure at present is to substitute South African continuity on imported albums of recordings. Turntable speeds are 78 and 33 r.p.m. Regulations — Licenses are required for the owner- ship and operation of receiving sets, the fees being graduated according to a zone system, de- pending upon the question of reliability of serv- ice as indicated by the distance of the installa- tion from the nearest broadcasting station. Sets in Use— 176,337. Stations •12. €) UNION OF SOVIET SOCIALIST REPUBLICS General — With the exception of a small number of amateur transmitters, all broadcasting and radio transmission stations in the Soviet Union are owned and operated by State organizations. The maintenance and management of the technical equipment of general broadcasting stations are in the hands of the People's Commissariat for Communication of the U.S.S.R., while the broad- casting is controlled and supervised by the All- Union Radio Committee, which is attached to the Soviet of People's Commissars of the U.S.S.R. The Ail-Union Radio Committee is a central body which carries out the radio broadcasting programs of the main stations in Moscow and supervises the activities of 70 local committees in different parts of the Soviet Union. Advertising — Advertising in the sense in which that term is usually understood is not broadcast by Soviet radio stations. Foreign business firms have not, apparently, at any time advertised over the Soviet radio broadcasting system. It is be- lieved, moreover, that advertising over the Soviet radio would not, in view of the Soviet Govern- ment monopoly of foreign trade and other factors of merchandising peculiar to the Soviet Union, achieve the purposes for which intended since such factors would seem to obviate the necessity for that type of advertising. Reception of American Programs — American short- wave broadcasts are received in the Soviet Union by good short-wave receivers, but such receivers are extremely rare and appear to be mostly in the possession of members of the various foreign colonies in that country. It should be added, in this connection, that American radio pro- grams have, although infrequently, been rebroad- cast by standard and long-wave Soviet broad- casting stations. Receiving Sets — At last report, there were 350,- 000 receiving sets in the Soviet Union or about two sets to each one thousand of the population, in addition to which there were approximately 2,000,000 outlets in community _ systems. The sources of supply of radio receivers and radio materials and replacement parts in the Soviet Union are Soviet factories. No foreign receivers or replacement parts are available on the market. Television and Facsimile Transmission — Consider- able experimentation wTith television appears to be in progress in the Soviet Union. The V. Ts. S. P. S. (trade union) station at Moscow is said to maintain regular television transmission based on the 30-line or 1,200-element system. Television receivers are not available on the Soviet market. A few have apparently been constructed by amateurs. Facsimile transmission is< used to some extent in Government communication services. A regu- lar facsimile service has been established between Moscow and Leningrad. Transcriptions — Transcriptions of radio broadcasts are apparently not made in the Soviet Union. Transcribed programs consist of broadcasts of phonograph recordings and sound films. As was pointed out previously, 2000 of the 5,800 hours devoted, during 1936, to musical programs by the central stations are designated for the broad- cast of transcribed music. Patents — -In endeavoring to raise its own technical standards and to free itself from dependence upon foreign products, Soviet industry is_ en- gaged in copying on an extensive scale machinery and other articles which have been invented and patented in other countries, samples or descrip- tions of which it has obtained by purchase or otherwise. This practice has been facilitated by the fact that it is not illegal in the Soviet Union to copy articles or processes not patented in that country and that relatively few Soviet patents have been granted to persons or firms resident abroad. Customs Duty — The Collection of Customs Tariff of the U.S.S.R., 1935, provides, under item No. 92 a minimum and a maximum import duty on radio receivers and radio materials amounting respectively to 25 and 30 per cent ad valorem. The minimum duty, it is understood, is paid upon the importation of radio receivers and material accord- ing to plan and the maximum duty is paid upon the importation of such articles outside of the plan. Sets in Use— 350,000. Stations — 63. England, Scotland, Wales, Northern Ireland, and Minor Islands General— Total number of licenses in force at the end of July, 1937, was 8,269,500 compared with 7,718,794 at the end of July, 1936. This does not represent the total number of radio sets in use in the country, as one license may cover more than one set and there is doubtless a cer- tain additional number of unlicensed sets being operated illegally. Demand for Sets — It is estimated that during the last 2 years the majority of the business has been in replacements. In one instance, it was calculated that 75 per cent of total sales of one factory during 1936 was replacements. The sales of sets to new users will continue slowly, but in the future the replacement business will be the most important. The most popular sets in the United Kingdom are those costing between £9 9s. and £15 15s, table models with from 6 to 8 tubes, and operating on 3 wave-bands, long, medium, and short. The demand for short- wave sets, or rather all-wave sets, has increased enormously. Sources of Supply— The British Radio Manufac- turers' Association has been active for several y.-ars in developing expedients by which foreign goods may be excluded from competition in the British market, especially through pressure upon wholesalers and retailers. Several plans have been tried, employing both punitive measures against dealers in foreign goods through re- stricting their supplies of British products, and by rewarding dealers in British goods exclusively through added discounts. Patents — The sale of American sets on the British market is severely handicapped by the activities of the Patent Pool, whose policy it is to ex- clude if possible American sets. This the pool has been successful in doing to a great degree 959 and the imported American sets on sale are as a rule boot-legged into the market. Some Ameri- can manufacturers have overcome this difficulty in part by manufacturing in England. The pool has no objection to licensing branch plants of American firms, provided the terms of the license, described below, are adhered _ to and also provided the conditions regarding British content be complied with. British manu- facturers have rather opposed the policy of the pool in granting licenses to American firms manufacturing in this country. The pool has invariably replied that there is no reason in law or otherwise why licenses should not be granted in these cases, providing the conditions are ac- cepted and unfair competition eliminated. To support this policy the pool has brought legal action against many American makes of radios. Members of the pool are the British Thomson- Houston Co., Ltd.; Electric and Musical In- dustries, Ltd. ; Hazelpat, Ltd. ; Marconi's Wire- less Telegraph Co., Ltd.; Standard Telephones & Cables, Ltd., and the Western Electric Co., Ltd. The operating member is Marconi's Wire- less Telegraph Co., Ltd., with offices at Electra House, Victoria Embankment, London, W. C. 2., to which all applications for a license should be addressed. The importation of American sets into Great Britain in a satisfactory way is rendered _ ex- tremely difficult by the pool, and American Manufacturers seeking outlets in this market should be warned that a patent situation exists, that a powerful pool is in active operation, and that their dealers, if any appreciable volume of sale is reached, will probably be sued. American manufacturers should also be advised to inquire carefully into the financial position of any British firm applying for a radio agency. Tariffs — It must be understood that information tion regarding any foreign tariff rate is especially unstable and should be verified as nearly to the date of importation as possible. The current import duty on radio receiving sets in the United Kingdom is 20 per cent ad valorem, on tubes 33-1/3 per cent, and on radio-phonographs 33-1/3 per cent. These duties are levied on landed cost values. Television — See Television Section. Government Control — Broadcasting in the United Kingdom is operated by the British Broadcast- ing Corporation, a semi-governmental organiza- tion operating under a charter granted by the Postmaster General with the approval of Parlia- ment. Early in the year, the charter which expired at the end of 1936 was renewed for another period of 10 years. No commercial or sponsored programs are permitted by the charter of the B.B.C., which is responsible for all programs transmitted through the National and Regional stations and the Empire transmitters as well. Programs — The. program policy of the B.B.C. remains with a few slight changes the same as in past years. Greater empasis is being placed on broadcasts to schools and talks than hitherto. Recorded programs are used principally during the earlier hours_ of the broadcasting day and are widely used in the Empire broadcasts. The departments of the B.B.C. are Music, Variety, Drama, Outside Broadcasts, Dance, News, School Broadcasts, Religion, Program Planning, Television, and the Empire Services. Advertising— As a policy of the British Broadcast- ing Corporation, no advertising is broadcast. There is no other restriction, however. Regulation — Every owner of a wireless set is re- quired by law to obtain a license which costs 10 shillings annually and is good for 12 months. One license will cover any number of radio sets in one house but a separate license is required for car sets. The only exemption from this license fee applies in the case of blind persons. Receipts from the license fees are applied to the cost of programs after a percentage has been deducted for the use of the National Exchequer. It is estimated that this year the B.B.C. will get 6 shillings 4J^ pence net of each 10 shilling license fee. Sets in Use— 8,269,000. Stations — 18. VENEZUELA General — Radio broadcasting in Venezuela dates from 1926, when a station was established under a monopoly that had been granted 2 years earlier. The monopoly included, besides exclusive broad- casting rights, the importation and merchandising of all radio apparatus. Short Wave — American short-wave programs are easily received throughout Venezuela on stand- ard receivers, broadcasts coming through more clearly in the evening and at night than during the day. During the winter, American long-wave broadcasts are also regularly heard. European short-wave programs from England, Germany, France, Spain, and Italy, in the order listed, are also easily picked up here, while almost all Latin-American countries can be heard. Transcriptions— The use of recorded programs for broadcasting is generally prevalent, especially in morning broadcasts, and from the smaller sta- tions in the Interior of the country. According to a ruling of the Ministry of Labor and Communications, however, recordings may not occupy more than 90 per cent of any Venezuelan program. Sets in Use— 80,000. Stations — 31. © YUGOSLAVIA General — According to figures published by the Radio Control Office of the Ministry of Posts and Telegraphs, there were on May 30, 1937, 103,683 receiving sets in actual use. It is esti- mated that there are actually about 125,000 sets in operation. Sources of Supply — Foreign competition is confined to a few large firms. Philips has about 31 per cent of the present turnover in imported sets, followed by Austrian firms with 20 per cent, German with 20 per cent, Hungarian with 11 per cent, and the United States with 7 per cent. In 1932, the United States led in the Yugoslav radio market, but it has since lost position to Holland, Austria, Germany and Hungary. Euro- pean manufacturers of radio appear to have a great advantage over the American manufac- turers as regards quality and price and can fill orders more promptly. Patents — Patents are controlled by the local firm Siemens-Halske A. D., associate of Telefunken A. G., Berlin, which owns the most important radio patents. There are also numerous Ameri- can patents registered but only Siemens is en- forcing its patent rights. Tariffs; Import Restrictions— On June 25, 1936, the Yugoslav Government placed into effect an order prohibiting the importation from countries having no clearing agreements with Yugoslavia (this includes United States) of certain types of merchandise including radios and parts. Since the placing into effect of this order, the National Bank has withheld the issuance of permits for imports from the United States. Permits will be only granted upon condition that the would- be importer undertake to export to the United States a compensating amount of Yugoslav products. As dealers are generally not in a position to organize an import trade on such a "compensation" basis, the importation of Ameri- can radios and parts has decreased. Advertising — The Yugoslav stations broadcast some advertising, but the total is limited by the sta- tions as a matter of policy. Transcriptions — Records are extensively used in broadcasting, amounting to about 20 per cent of the total program time. American dance music is popular but difficult to obtain in satisfactory records on account of the unsettled copyright questions. Sets in Use— 103,683. Stations — 4. 960 I Wonder What The National Daily Newspaper of Commercial Radio &■ Television Will Say About it THE ITALO- AMERICAN MARKET I . ,: ; A CONCENTRATED "A concentrated WOV-WB I L-WPEN— conscious audience of 2,300,000 individuals." PURCHASING POWER "Possessing a purchasing power of one billion dollars annually." WITH STEADY- INCOME AUDIENCES "All residing and working in productive areas the full 52 weeks of the year," WHO ARE THRIFTY "Recognized as the Nation's greatest buyers of insurance." AND EXTREMELY RADIO CONSCIOUS "A consumer group whose sensitivity to radio's exploitation makes them the ideal market." A READY MARKET- FULLY DEVELOPED -with PROVED PERFORMANCE >V WPEN RK PHILADELPHIA t 5- ITALO- - AMERICAN MARKET A I A CONCENTRATED / % M "A concentrated WOV-WBIL-WPEN— conscious audience of 2,300,000 individuals." PURCHASING POWER "Possessing a purchasing power of one billion dollars annually." WITH STEADY- INCOME AUDIENCES "All residing and working in productive areas the full 52 weeks of the year." WHO ARE THRIFTY "Recognized as the Nation's greatest buyers of insurance." AND EXTREMELY RADIO CONSCIOUS "A consumer group whose sensitivity to radio's exploitation makes them the ideal market." A READY MARKET- FULLY DEVELOPED -with PROVED PERFORMANCE MM H?,RARY 0F CONGRESS 0 021 248 801 A m BF EVERY mi IF Kt::' »c w> "*'!^^WtW^,jyWtip^^ I Kllll m m