ANN UAL
Library of Congress-Central Charge File
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Date — 9-26-33
Author
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Title
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PHILADELPHIA'S PIONEER VOICE
PIONEER OF THE AIR
FOUNDED IN 1919, the Radio Corpora- tion of America has completed 18 years of pioneering effort to develop and improve the uses of radio.
Starting "from scratch," RCA has created a world-wide communications system with direct circuits between the United States and 42 foreign countries, and with ships at sea. It has created a nation-wide broadcasting sys- tem of endless cultural possibilities, now rapidly expanding its services by short-wave to all the world. It has created essential instru- ments for the radio transmission and recep- tion of sound, of code messages, and of fac- simile reproductions, and for the recording and reproduction of sound on records and on
motion picture film. It has created countless radio devices indispensable to modern science, industry, medicine, telephony, and public safety. It has created the basis for a system of electronic television, forecasting the day when radio sight, added to sound, will per- form a useful public service.
Today the Radio Corporation of America is owned by nearly a quarter of a million stockholders in 48 states. No one person owns as much as Vi of 1% of its stock. Achievements of the past 18 years are a tribute to the Ameri- can tradition of service in the public interest through private initiative and ownership.
RCA presents the "Magic Key" every Sunday, 2 to 3 P.M., E. S. T. , on NBC Blue Network.
RADIO CORPORATION OF AMERICA
RADIO CITY • NEW YORK, U. S. A.
NATIONAL BROADCASTING COMPANY • RCA MANUFACTURING COMPANY, INC
RCA COMMUNICATIONS, INC. • RCA INSTITUTES, INC. • RADIOMARINE CORP. OF AMERICA
r
PRESENTS
The 1938 RADIO ANNUAL
Jack Alicoate, Editor
COMPILED BY THE STAFF OF RADIO DAILY
Copyright, 1938, by The Radio Daily
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A Bit Of Introduction
By THE EDITOR
jDJADIO DAILY, the national daily newspaper of a great industry, is happy (Jj^i to present to the radio world its first yearly edition of RADIO ANNUAL. Whether one thinks of radio as an art or as a business, it has become one of the world's greatest industries, the entertainment medium for many millions and a tremendous force for cultural and educational enlightenment. To its everlasting credit, it is the cleanest and most wholesome medium of public expression in the world. Its ramifications are many. Hundreds of its important elements dovetail in synchronic precision. Television is just over the hill. And
d!
'N THE pages that follow, RADIO DAILY, through RADIO ANNUAL, presents a prac- tical and working guide to Radioland and a picture of what's what and who's who in the radio field. Statistical and informative data has been gathered from the four corners of the world. For ready reference, the volume has been broken down into three major sec- tions: I, "Stations and Networks," the back- ground of the industry; II, "Backstage,* which includes the studio and all elements entering into the production side of radio; III, "The Busi- ness Side," covering the important part played by the advertising agency, the station repre- sensative and the sponsor before the program reaches the mike. Lesser but important departments include "The Literary Side," "The Legal Side," "The Cultural Side," "Television," "The Technical Side" and a comprehensive "Foreign Section."
• • •
jD^ADIO ANNUAL has been an entire year in preparation. It has had <J\J the complete and enthusiastic cooperation of every branch of radio. To the various government departments in Washington and New York, to the Federal Communications Commission, the National Association of Broad- casters, the Federal Trade Commission, the Columbia Broadcasting System, the National Broadcasting Company, the Mutual Broadcasting System and the many others who have helped to make the accuracy and completeness *^f J S~)/7 * *v^i
of the following pages possible, the edi- ^O/Ct/S/C (^^6^UuP^
tor takes this opportunity of expressing his sincere thanks and appreciation.
Radio time alone is worthless. Its value is determined by the use made of it. Transamerican was founded on the conviction that the program is the most vital element in broad- casting.
The soundness of this conviction is evidenced by sales totalling five millions of dollars.
TRANSAMERICAN RROADCASTING AND TELEVISION CORPORATION
NEW YORK
521 Fifth Avenue MUrray Hill 6-2370
JOHN L. CLARK, President
CHICAGO
333 North Michigan Avenue STAte 0366
HOLLYWOOD
5833 Fernwood Avenue HOIIywood 5315
EDITORIAL
1938
INDEX
1938
— A —
Actors and Their Work in 1937 583
Actors Equity Ass'n, Personnel 822
Acoustical Products and Services 802
ADVERTISING: •
Agencies, Address, Personnel, Etc ... . 699 Expenditures: Agencies and
Sponsors 675-676
Federal Trade Commission
Jurisdiction 475
Federal Trade Commission Procedure
in Radio Cases 766
Standard Conditions for Spot Broad- casting 693
Aeronautical Radio Equipment 802
AFM Locals, Personnel 828
Africa, South, a Survey 958
Agencies, Advertising, Address, Person- nel, Etc 699
Agencies, National Network Expenditures,
1935-36-37 675
Agents and Managers 495
Aisle Lights 802
Air Conditioning Systems 806
Air Purifiers 802
Algeria, a Survey 933
Alicoate, Jack, Introduction 3
All-Canada Radio Facilities (All-Canada
Radio System), Personnel and Stations 158 Alloys, Nickel and Permanent Magnet. . . 816 American Ass'n of Advertising Agencies:
Article 690
Personnel 823
Personnel, Standards of Practice 691
Standard Conditions for Spot Broad- casting 693
American Bar Ass'n, Standing Committee
on Communications, Personnel 827
American Dramatists, Personnel 823
American Federation of Actors, Personnel. 823 American Federation of Musicians of the
U. S. and Canada, International
Officers and Locals 828
American Federation of Musicians,
Personnel 823
American Federation of Radio Artists,
Personnel 823
American Marketing Association,
Personnel 823
American Society of Composers, Authors
& Publishers (ASCAP): Personnel, Branch Offices &
Representatives 823
Publisher Members 515
American Society of Recording Artists Inc.,
Personnel 823
American Telephone & Telegraph Co.,
Financial Summary 771
Amplifiers 802
Amplifiers, Audio Frequency 804
Announcers and Their Work in 1937.... 627
Antennas 803
Antenna Equipment 803
Antenna Masts 803
Associated Actors & Artists of America
(AAAA), Personnel 825
Ass'n of National Advertisers, Personnel. 824 Ass'n of Radio News Editors & Writers,
Constitution & By-Laws 514
Associations 821
Architects 803
Architectural Ironwork 812
Argentina, a Survey 934
Arizona Network, Personnel & Stations.. 153
Artificial Flowers 811
Artist Bureau Heads & Their Work in 1937 655
Artists & Their Work in 1937 583
Artists, Dramatic & Variety & Their Work
in 1937 583
Artists, Vocal, & Their Work in 1937 597
Attenuators 804
Audio Frequency Amplifiers 804
TRANSCRIPTIONS
programs
recorded
by us of
29 West 57th Street,
New York, N. Y.
ore being broadcast
all over the map
EDITORIAL INDEX
Australia, a Survey 935
Austria, a Survey 933
Authors 6, Their Work in 1937 615
Authors' Club Inc., Hollywood, Personnel. 825
Authors' Guild, Personnel 825
Authors' League, Personnel 825
Automatic Sprinklers 819
— B —
Backstage, Article on 1937 Production,
by Norman S. Weiser 57
Backstage in Radio, FCC Regulations, Production, Programs, Talent, Promo- tion, Agents 465
Bahamas, a Survey 935
Band Leaders & Their Work in 1937 609
Batson, Lawrence D.. Article on Foreign
Market for Radio Apparatus 799
Batteries 804
Behind the Microphone 581
Belgium, a Survey 936
Bells, Chimes, Musical & Electrical 804
Bermuda, a Survey 936
Bias Cells 804
Bibliography, Legal 765
Billings:
Agencies 675
Network, for 1935-36-37 674
Binding Posts 804
Bolivia, a Survey 937
Books on Radio 883
Books on Television 886
Brady, John B.:
Article on Government Radio Contracts. 692
Article on 1937 Radio Patents 767
Brazil, a Survey 937
Bresson, E. L., Article on Transcriptions.. 501
British India, a Survey 938
Broadcast Equipment 804
Broadcasting, Article by Frank R.
McNinch 37
Broadcasting, Spot, Article 681
Broadcasting, Spot, Standard Conditions. 693 Bryson, Lyman, Article on the Educational
Side of Broadcasting 65
Buckeye Network. Personnel & Stations.. 153
Bulgaria, a Survey 938
Burrows, A. R„ Article on International
Broadcasting Union 928
Business Side of Radio 673
Business Side of Radio, Article by
Howard J. London 697
Buying Guide 801
— C —
Cabinets, Panels & Racks 815
Cable, Microphone 815
Cables 805
Cables, Coaxial 805
Calendar of Leading Holidays & Events . . 522 California Radio System, Personnel &
Stations 153
Call Letters, FCC Regulations Regarding
Announcement 519
CANADA:
Advertising Agencies 734
Agency Recognition 440
Broadcasting Regulations 415
Canadian Ass'n of Broadcasters, Per- sonnel 825
Canadian Broadcasting Corp., Network
Stations 158
Canadian Performing Right Society,
Personnel 825
Networks 158
Newspaper Affiliated Stations 440
Stations Representatives 689
Stations, Alphabetical List 413
Stations, Personnel, Policies & Other
Data 421
Surveys 419-939
Carolina Network 154
Carpet Cushions 805
Carpets 805
Cathode Ray Oscillographs 805
Cathode Ray Tubes 805
Catholic Actors' Guild of America, Per- sonnel 825
Catholic Writers' Guild of America 825
Cells:
Bias 804
Photo-electric 816
Changeable Signs 818
Chains. Radio, National & Regional 129
Chair Covers 807
Chamber of Commerce, U. S., Radio Reso- lution 96
Chamberlain. A. B., Technical Article .... 53
Chandeliers, Crystal 805
Chicago Telephone Numbers 105
Chile, a Survey 940
Chimes, Bells, Musical & Electrical 804
Kate Smith
"THE SONGBIRD OF THE SOUTH"
©
THE KATE SMITH HOUR
SPONSORED BY
Swans Down Cake Flour— Calumet Baking Powder
©
Ted Collins
PRODUCER
EDITORIAL INDEX
China, a Survey 941
Chokes, Filter 805
Cloths & Papers. Varnished 820
Clubs 821
Coaxial Cables 805
Coils, Shields 805
Colombia, a Survey 942
Colonial Network, Personnel & Stations. 154
COLUMBIA BROADCASTING SYSTEM:
Agency Billings, 1937 675
Commercial Programs. 1937 538
Financial Summary 771
Network Billings for 1935-36-37 674
Network Map 132
Owned, Operated, Leased Stations.... 139
Personnel 134
Program Policies 136
Publications 887
Sponsor Expenditures, 1937 676
Sustaining Programs, 1937 559
Commentators:
News, & Their Work in 1937 643
Sports, & Their Work in 1937 648
Communication Systems. Inter-Office 812
Condensers:
Electrolytic 805
Fixed. Transmitting, Variable 806
Conductors, Orchestra, & Their Work in
1937 609
Conference. Inter-American Radio 95
Consulting Engineers, Practicing Before
FCC During 1937 791
Continuity Editors & Their Work in 1937. 655
Controls, Curtain 807
Contractors, Electrical 808
Converters, Electric 806
Converters & Genemotors, Rotary 818
Cooling, Heating & Ventilating Systems . . 806 Copyright Law in Relation to Radio, Article
by Louis Nizer 738
Copyright Publications. Article by Herman
Finkelstein 764
Costa Rica, a Survey 942
Court Decisions 739
Covers, Chair 807
Covering, Floor 810
Craven. T. A. M., Article on Trends in National Policies in Radio & Televi- sion 905
Critics' Forum, Summary of Results in RADIO DAILY'S First Nation-wide
Survey 83
Crosley Radio Corp., Financial Summary. 772
Crystal Chandeliers 805
Crystal, Quartz, Accessories 817
Cuba, a Survey 942
Cultural & Educational Side 903
Curtains & Draperies, Controls 807
Cushions, Carpet 805
Czechoslovakia, a Survey 943
— D —
Daily News Radio Poll 93
Decorators, Theater 808
Denmark, a Survey 943
Deoderants 808
Department of Commerce:
Activities Regarding Radio, Article by
John H. Payne 931
Article by Lawrence D. Babson on Mar- ket for Radio Apparatus 799
Article on Radio Abroad 59
Radio History 894
Development of the Italian Radio Market
in the East, Article by Hyla Kiczales. 524
Dials & Knobs 808
Directional Signs 818
Disc Recorders 817
Do You Know. Article by A. B. Chamber- lain 53
Dominican Republic, a Survey 943
Dominion Broadcasting Co., Personnel &
Stations 158
Doors:
Fireproof 808
Sound Retarding & Fireproof 809
Dramatic & Variety Artists & Their Work
in 1937 583
Dramatists' Guild of the Authors' League
of America, Personnel 826
Draperies & Curtains 807
— E —
Earphones (See Hard-of-Hearing Devices). 811 Ebenstein, Herbert R.. Article on Present- ing an Electrical Transcription 505
Ecuador, a Survey 943
Editors, Radio, on U. S. Newspapers 879
EDUCATION:
Article by Cline M. Koon 97
D'ARTEGA
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COMPOSER |
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With sincere appreciation — /a General Foods |
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— Young & Kubicam — National Oil Prod- |
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Exclusive Management
JACK LAVIN
Park Central I hotel New York
10
EDITORIAL INDEX
Educational Radio Projects, U. S. Office
of Education, Personnel 826
Educational Side of Broadcasting, Ar- ticle by Lyman Bryson 65
Manual for School & Non-Professional
Groups 914
National Advisory Council on Radio,
Personnel 826
National Ass'n of Educational Broad- casters:
Membership 904
Personnel 827
National Committee on Education by
Radio, Personnel 827
Radio Production for the Educational
Broadcasts 911
Egypt, a Survey 944
Electric Converters 806
Electric Signs 819
Electrical Contractors 808
Electrical Measuring Equipment 809
Electrolytic Condensers 805
Elevators 809
El Salvador, a Survey 944
Emergency Lighting Systems 814
Engineers, Consulting, Practicing Before
FCC in 1937.. 791
Engineers, Institute of Radio, Personnel,
History, Etc 794
England, a Survey 959
Equalizers 809
Equipment Buying Guide 801
Estonia, a Survey 944
Events in Radio. 1912-1937 894
Exploitation Digest 525
Extinguishers, Fire 809
— F —
Facsimile: Article on Facsimile Broadcasting by
W. G. H. Finch 453
Experimental Stations 452
FCC Regulations 445
Facts & Figures About Radio 39
Fan Publications 867
Fans 809
Federal Communications Bar Ass'n, Per- sonnel 826
FEDERAL COMMUNICATIONS COMMISSION:
Announcement of Call Letters' Regula- tions 519
Article by T. A. M. Craven on Radio
& Television Trends & Policies 905
Broadcas'.ing Application Regulations.. 401
Consulting Engineers Practicing in 1937 791
Facsimile Regulations 445
Opinion of General Counsel on News- paper-Owned Stations 409
Personnel 79
Production Regulations 467
Television Regulations 445
Federal Theater Radio Division, Personnel
& Productions 520
Federal Trade Commission:
Advertising Jurisdiction 475
Functions & 1936-37 Activities 679
Procedure of Radio Advertising Cases . . 7S6
Filter Chokes 805
Filters, Interference 809
Financial:
Brief Statistical Summary 73
Corporate Summaries of Principal Radio
& Affiliated Companies 771
Radio Stocks in 1937 770
Finch, W. G. H., Article on Facsimile
Broadcasting 453
Finkelstein, Herman, Copyright Publica- tions 764
Fire Extinguishers 809
Fireproof Doors 808
Fixed Condensers 806
Fixtures, Lighting, Plumbing (brass.
bronze, iron) 810
Flashers 810
Flood Lights ... 814
Floor Covering 810
Flowers, Artificial 811
FOREIGN:
Article by John H. Payne on Department
of Commerce Radio Activities 931
Article by Lawrence D. Batson on Mar- ket for Radio Apparatus . 799
Article on Radio Abroad 59
Foreign Section 925
International Broadcast Stations 926
International Broadcasting Union, His- tory & Scope, Article, by A. R. Bur- rows 928
Publications 867
Radio Markets 933
11
• Tops in program sound transmission is Vertical-Cut Wide Range recording, pro- duced only by World at Transcription Head- quarters.
Back of this amazing method* stand years of research by Bell Laboratories experts, the engineering genius of Western Electric Com- pany, and the unequalled experience of World Broadcasting System in the highly specialized art of radio recording.
120 advertisers in 1937 bought more than 30,000 hours on 485 stations to broadcast their World recorded programs. As of February 1, 1938, over 450 stations (437 in
U. S. and Canada) had installed special equipment to broadcast World's Vertical- Cut programs.
Transcriptions represent only a small per- centage of total campaign costs, yet they may affect the value of every radio dollar you spend. Protect your advertising investment all the way — insist on Vertical-Cut Wide
Range recording.
• • •
*Hearing is believing! An audition at any World office, or any World-affiliated station, will prove to you there's nothing else on the air to equal the beauty and reality of Vertical-Cut recording and reproduction.
WORLD BROADCASTING SYSTEM
ATLANTA • CHICAGO • NEW YORK
HOLLYWOOD • SAN FRANCISCO • WASHINGTON
EDITORIAL INDEX
Television Summary 456
Fortune Magazine Survey 93
Forum. Radio Editors 83
Four A's (see Associated Actors & Artists
of America) 825
France, a Survey 945
Fuses 811
— G —
Genemotors, Converters, Rotary 818
General Electric Co., Financial Summary. 772
Generators 811
Germany, a Survey 946
Gillette, Don Carle. Article on Radio Past-
Fresent-Future 35
Glossary, Radio 917
Goldsmith, Dr. Alfred N., Article on Pre- paring for Television 61
Government Radio Contracts, Article by
John B. Brady 692
Greece, a Survey 947
Guatemala, a Survey 945
Guilds 821
— H —
Haiti, a Survey 947
Hanson, O. B., Article on Technical Ad- vance of Radio in 1937 788
Hard-of-Hearing Devices 811
Hardware 811
Havana Radio Conference 95
Hazel tine Corp., Financial Summary 773
Headlines of 1937 from RADIO DAILY. ... 888
Headphones 811
Hearst Radio Editors' Annual Radio Poll . . 94
Heaters. Organ 811
Heating, Cooling & Ventilating Systems . . 806
Historical Events in Radio 43
History of Radio, 1912-37 894
Honduras, a Survey 948
Horns & Speakers 812
Hungary, a Survey 948
— f —
Incandescent Lamps 812
India, British, a Survey 938
Institute of Radio Engineers. Personnel,
History, Etc 794-826
Instrumentalists & Their Work in 1937. . . . 621
Insulated Tubing 812
Insulators 812
Inter-Amercian Radio Conference 95
Intercity Broadcasting System, Personnel
& Stations 154
Interference Filters 809
International Broadcast Stations, Article.. 926 International Broadcast Stations in the
U. S 410
International Broadcasting Union, History
& Scope, Article by A. R. Burrows.. 928
International Short Wave Club, Personnel. 826
Inter-Office Communication Systems 812
Introduction, by Jack Alicoate 3
Iowa Network, Personnel & Stations 154
Irish Free State, a Survey 948
Iron Work, Architectural 812
Italian Radio Market, Article by Hyla
Kiczales 524
Italy, a Survey 949
— J —
Jacks & Plugs 812
Japan, a Survey 949
— K —
Kiczales, Hyla, Article on Italian Radio
Market in the East 524
King-Trendle Broadcasting Corp. (see Mich- igan Network) 155
Knobs & Dials 808
Koon, Cline M., Article on Radio in Edu- cation 97
— L —
Lambs, The, Personnel 826
Lamps, Incandescent 812
Lascaze, William, Article on Radio The- ater of Future 797
Law in Relation to Radio, Article by Louis
Nizer 738
Leaders, Orchestra, & Their Work in 1937. 609
Leading Markets in the U. S 696
Lee Broadcasting System, Don, Personnel
& Stations 154
Legal Bibliography 765
Legal Side of Radio 737
Legislation, Bills Introduced in Congress
During 75th Congress 761
Lewis, W. B., Article on Relationship of
Radio & Motion Picture Industries . . 922
Libraries, Script 494
Library, Radio 883
Lighting:
Lighting & Equipment, Stage 813
13
PEGGY STONE
NAYLOR ROGERS
BOB HOWARD
HOWARD ESARY
INTERNATIONAL RADIO SALES
(A DIVISION OF HEARST RADIO, INC.)
A firm of national representatives organized to render an improved type of service to a selected group of stations. A discussion of this new departure in the field of station repre- sentation will be welcomed ...
MURRAY GRABHORN
General Manager, Netv York City
NAYLOR ROGERS BOB HOWARD JOHN LIVINGSTON
Manager, Chicago Manager, Detroit Manager, San Francisco
PEGGY STONE HOWARD ESARY
Director, Station Relations, Manager International Radio Productions New York City Hollywood, California
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WCAE |
. . Pittsburgh |
KNOW |
. . . Austin |
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WACO |
.... Waco |
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WISN . |
. . Milwaukee |
KEHE |
Los Angeles |
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Oklahoma City |
KYA |
San Francisco |
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KTSA . |
San Antonio |
WLS |
. . . Chicago |
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WINS . |
. . New York |
KOY |
. . . Phoenix |
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EDITORIAL INDEX
Fixtures 810
Systems, Emergency 814
Lights:
Aisle 802
Flood & Spot 814
Literary Side 865
Lloyd, Ted, Promotion Digest 525
Locals, AFM, Personnel 828
London, Howard J., Article on the Business
Side of Radio During 1937 697
Lorenzen, R., Article on Television Syn- chronization 449
Los Angeles Telephone Numbers 102
Loudspeakers 815
Lubcke, Harry R., Article on Modern Tele- vision Systems 447
Luxemburg, a Survey 950
— M —
Magazines in Radio Field 867
Majestic Radio & Television Corp., Finan- cial Summary 773
Managers & Agents 495
Manchuria, a Survey 941
Manual for Radio Stations 777
Manual for Schools & Non-Professional
Groups 914
Markets. Foreign Radio 933
Markets. 100 Leading in the U. S 696
Maryland Network, Personnel & Stations. . 155 Mason-Dixon Radio Group. Personnel &
Stations 155
Masquers, The, Personnel 826
Masters of Ceremonies & Their Work in
1937 583
Masts, Antenna 803
McNinch, Frank R., Article on Broadcast- ing 37
Measuring Equipment, Electric 809
Men Who Made Radio News in 1937 107
Merchandising Digest 525
Metal Panels. Racks & Cabinets 815
Meters 815
Mexico:
Stations 441
A Survey 951
Mica 815
Michigan Network. Personnel & Stations. 155
Microphone Accessories, Cable, Stands.. 815
Microphones 815
Milestones in Radio 43
Modern Television Systems, Article by
Harry R. Lubcke 447
Motion Picture Equipment 815
Motors 815
Music Publishers 511
Music Publishers Protective Ass'n. Per- sonnel 826
Music Stands 815
Musical Directors & Their Work in 1937. 655
Musical Instruments 815
Musicians & Their Work in 1937 621
MUTUAL BROADCASTING SYSTEM:
Agency Billings. 1937 676
Commercial Programs. 1937 538
Network Billings. 1935-36-37 674
Network Map 140
Personnel, Policies, Etc 143
Publications 887
Sponsor Expenditures, 1937 677
Sustaining Programs, 1937 560
— N —
National Advisory Council on Radio in
Education, Personnel 826
NATIONAL ASSOCIATION OF BROADCASTERS:
Personnel 82S
Reorganization Program 75
Standard Conditions for Spot Broad- casting . 693
Temporary Organization 75
NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS:
Member Stations 904
Personnel 827
NATIONAL BROADCASTING COMPANY:
Agency Billings. 1937 676
Commercial Programs, 1937 538
Network Billings, 1935-36-37 674
Network Map 144
Owned-Managed-Programmed Stations. 152
Personnel 147
Program Policies 149
Publications 887
Sponsor Expenditures, 1937 678
Sustaining Programs. 1937 561
National Committee on Education by
Radio 827
15
8 Stations in 8 Major Markets
; ■ •/..-- ■:".*.: -.■.,..'' • - ' ■ ; -' ,:.:', ',. ..>* v -^.^x
The Only
Station in
GRAND RAPIDS WOOD -WASH
The Only The Only
Station in Station in
BATTLE CREEK BAY CITY
WELL WBCM
WX
(Key St DETF
blue NBC •
King-Trendle Broado
The Paul If. Raymer
1 Complete Network 1 Low Price
The Only Station in
FLINT
WFDF
The Only Station in
JACKSON
WIBM
The Only Station in
KALAMAZOO
WKZO
ting Corporation, Detroit
Representative
d Stations in 1 Complete Network 8 Major Markets 1 Low Price
TEST ED aid PROVEN
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TheOnly The Only Th« Only
Station in Station in Station in
GRAND RAPIDS BATTLE (REEK BAY CITY
WOOD-WASH WELL WBCM
WX'Z
(Key St ion) DETF )IT
TheOnly TheOnly TheOnly ThjOnly
Station in Station in Station in Station in
FLINT JACKSON KALAMAZOO LANSING
WFDF WIBM WK20 WJIM
King-Trendle Broadcasting Corporation, Detroit
ThePaulH.Jjtgyme* Co., Representative
The SAGE of Westminster
FIRST CHOICE
OF
LOCAL
■MH'HlUkTO
► The shrewd merchant of West- minster Street (the principal busi- ness thoroughfare of Providence) like other local advertisers, uses the radio station he knows to be FIRST. WPRO has more local advertisers than any other Provi- dence station.
y y Double-Checked by
The SAGE of Surveus
LEADING
IN
NATIONAL AUDIENCE
► The local advertiser is right. Both prominent national audience sur- veys, which serve to guide national advertisers, indicate the WPRO audience leadership in the Provi- dence area.
WPRO
in Providence
Basic Columbia Broadcasting System Station 630 Kilocycles
Cherry and Webb Broadcasting Company . . . National
Representatives: Paul H. Raymer Co., New York, Chicago,
Detroit, San Francisco.
18
EDITORIAL INDEX
National Networks. Article by M. H. Sha- piro 45
National Union Radio Corporation Finan- cial Summary 773
National Variety Artists Inc. (NVA). Per- sonnel 827
Needles, Phonograph 816
Needles, Recording 816
Netherlands, a Survey 951
Network, 1935-36-37 Billings 674
Networks, Canada 158
Networks, 1937 Commercial Programs... 538 Networks, National, Article by M. H. Sha- piro 45
Networks, National and Regional 129
Networks, Regional 153
Networks, 1937 Sustaining Programs 559
New York City Telephone Numbers 100
New Zealand, a Survey 952
Newfoundland, a Survey 952
News Commentators and Their Work in
1937 643
News Editors and Their Work in 1937... 655 News Events of 1937, Ten Outstanding. . 41 News Headlines of 1937, RADIO DAILY. 888
News Services, Radio 513
Newspaper- Affiliated Stations. Canada. . . 440
Newspaper-Owned Stations 403
Newspaper-Owned Stations, Opinion of
FCC Counsel 409
Newspaper Radio Editors and Writers . . . 879
Nicaragua, a Survey 955
Nickel and Nickel Alloys 816
Nizer, Louis, Article on Radio Programs
and New Radio Concepts 738
Northern California Broadcasting System. 155
Norway, a Survey 953
Novelty Talent and Their Work in 1937. . 625
— O —
Oklahoma Network, Personnel and Sta- tions 155
Orchestra Leaders and Their Work During
1937 609
Organ Heaters 811
Organisations 821
Organs 816
Ornaments, Plaster 816
Oscillographs, Cathode Ray 805
— P —
Palestine, a Survey 954
Panama, a Survey 954
Panels, Racks. Cabinets 815
Papers and Cloths. Varnished 820
Paraguay, a Survey 954
Patents, Granted in 1937, Compiled by
John B. Brady 767
Payne, John H., Article on Department of
Commerce and its Radio Activities. . . 931
Performers and Their Work During 1937. . 583
Periodicals 867
Permanent Magnet Alloys 816
PERSONNEL:
Advertising Agencies 699
AFM Locals 828
American Association of Advertising
Agencies 691
Associations, Clubs, Guild, Unions 821
Columbia Broadcasting System 134
FCC and FCC Field Force 79
Institute of Radio Engineers 794
Mutual Broadcasting System 143
NAB (Tentative) 75
National Broadcasting Co 147
Networks in Canada 158
Program Producing Firms 507
RADIO DAILY 76
Radio News Services 513
Regional Networks 153
Research Companies 735
Stations in Canada 421
Station Representatives 683
Stations in United States 177
Television Stations 460
Transcription Firms 483
Peru, a Survey 954
Philippine Islands, a Survey 955
Phonograph Needles 816
Phonograph Pickups 816
Photo-electric Cells 816
Photo-electric Tubes 820
Pick-ups, Phonograph 816
Plaster Ornaments 816
Plugs and Jacks 812
Plumbing Fixtures 810
Poland, a Survey 955
Policies, Program, CBS 136
Polls, 1937:
RADIO DAILY 89
Daily News 93
10
O'Cedar
Sunday Swing Concert
The Make-Believe Ballroom
Zephyr Cigarettes
Gruen Watch
Davis Baking Powder
B. C. Products
Consolidated Drug
Aspirub
Twenty Grand Cigarette Transcription Series
Management WNEW Artists' Bureau, 501 Madison Avenue New York
20
EDITORIAL INDEX
Fortune Magazine Survey 93
Hearst Radio Editors 94
Stage Magazine Awards . . . . 92
World-Telegram 91
Portugal, a Survey 956
Posts, Binding . 804
Potentiometers 816
Preparing for Television Broadcasting, Ar- ticle by Dr. Alfred N. Goldsmith 61
Presenting an Electrical Transcription, Ar- ticle by Herbert R. Ebenstein 505
Problem of Synchronization, Article by
R. Lorenzen 449
Producers and Their Work in 1937 655
Producers, Program 507
PRODUCTION:
Announcers' Work in 1937 627
Article by Norman S. Weuer 57
Books Pertaining to 885
Dramatic and Variety Artists' Work in
1937 583
Educational Broadcasts 911
FCC Regulations 467
Musicians' Work in 1937 621
News Commentators' Work in 1937 643
Novelty Talent's Work in 1937 625
Orchestra Leaders' Work in 1937 609
Personnel's Work in 1937 655
Program Producers 507
Script Libraries 494
Sport Commentators' Work in 1937.... 648
Terms 917
Transcription firms 483
Vocalists' Work in 1937 597
Writers' Work in 1937 615
Program Directors and Their Work in 1937 655
Program Producers 507
Programs, Network Commercials in 1937. 538
Programs, Producers 507
Programs. Pet Shows of U. S. Stations... 563
Programs. 1937 Sustaining 559
Promotion Digest, by Ted Lloyd 525
Prospects of Television. Article by Gilbert
Seldes 477
Public Address Systems 817
Publications of Columbia Broadcasting System, Mutual Broadcasting System,
National Broadcasting Co 887
Publications, Copyright, by Herman Fink-
elstein 754
Publications, Trade, Fan, Foreign, General 867 Purifiers, Air 802
— Q
Quartz Crystals Accessories 817
— R —
Racks, Cabinets and Panels 815
Radio Abroad, Article 59
Radio and Television Trends and National
Policy, Article by T. A. M. Craven.. 905 Radio Broadcast Engineers and Techni- cians, I. B. E. W. Local 913, Personnel 826
Radio Club of America, Personnel 827
Radio Corporation of America, Financial
Summary 774
RADIO DAILY First Annual Poll 89
Radio Editors and Writers, U. S. News- papers 879
Radio Editors' Forum 83
Radio Glossary 917
Radio History Makers of 1937 107
Radio in Education, Article by Cline M.
Koon 97
Radio Manual for School and Non-Profes- sional Groups 914
Radio Manufacturers Association, Person- nel and Functions 827
Radio Past-Present-Future, Article by Don
Carle Gillette 35
Radio Programs and New Radio Con- cepts, Article by Louis Nizer 738
Radio Theater of the Future, Article by
William Lascaze 797
Radio Writers Guild of the Authors
League of America. Personnel 827
Receiving Tubes 820
Recorders, Disc 817
Recording Equipment 817
Recording Needles 816
Rectifying Tubes 820
Regional Networks . . . 153
Regulations Regarding FCC Applications. 401
Regulators, Voltage 820
Relationship of the Radio and Motion Pic- ture Industry. Article by W. B. Lewis. 922
Representatives, Radio Station 683
Research Organizations 735
Resistors . 817
Rheostats 817
Rigging. Stage 818
21
n
n *
®
A great
and needed
Repertory
of
American and European
Music
Licensed to virtually the
Entire Broadcasting Industry
EDITORIAL INDEX
Rotary Converters and Genemotors 818
Rumania, a Survey 956
Russia, a Survey 959
— S —
Sarnoff, David, Article on Television and
Radio Industry 49
Scenery, Stage 818
Script Libraries 494
Script Writers and Their Work in 1937.. 615
Seldes. Gilbert, Article on Television 477
SESAC (Society of European Stage Authors
and Composers Inc.), Members 517
Shapiro, M. H.:
Article on National Networks 45
Article on Stations 47
Shields, Vacuum Tubes 820
Showman's Calendar 522
Showmanship Digest 525
Signs, Changeable 818
Signs, Directional 818
Signs, Electrical 819
Singers and Their Work in 1937 597
Society of European Stage Authors and Composers, Inc. (SESAC):
Personnel 827
Publisher Members 517
Society of Jewish Composers, Publishers
and Song Writers, Personnel 827
Sockets 819
Sockets. Vacuum Tubes 820
Solder 819
Soldering Irons 819
Sound Effects Apparatus 819
Sound Retarding Doors .809
Soviet Union, a Survey 959
Speakers and Horns 812
Speakers, Loud 815
Sponsors' Advertising Expenditures for
1937 676
Sports Commentators and Their Work in
1937 648
Spot Broadcasting, Standard Conditions.. 693 Spot Broadcasting, Standard Order Blank. 695
Spot Broadcasting, Article 681
Spotlights 814
Sprinklers, Automatic 819
Stage Equipment 819
Stage Lighting Equipment 813
Stage Magazine Radio Awards 92
Stage Rigging 818
Stage Scenery 818
Standing Committee on Communications of the American Bar Association, Per- sonnel 827
Standard Conditions Governing Contracts
and Orders in Spot Broadcasting. . . . 693
Standards of Practices for Radio Stations. 777
Stands, Microphone 815
Stands, Music 815
Station Representatives 683
STATIONS:
Canada, Alphabetical List 413
Experimental Broadcasting 411
Facsimile 452
International Broadcasting in the United
States 410 & 926
High Frequency 412
Mexico 441
Owned or Partly Owned by News- papers 403
Representatives 683
Television 444 & 460
United States Alphabetical List by Cities 172 United States Alphabetical List by Call
Letters 161
Their Pet Programs of 1937 563
United States List by States and Cities, Giving Personnel, Policies, Technical
Data, etc 177
Stations, A Practical Manual of Practice. 777
Stations, Article by M. H. Shapiro 47
Statistical:
1912-37 Radio History 894
Financial 73
Progress of Radio 43
Stewart-Warner Corp., Financial Summary 775
Stocks. Radio, In 1937 770
Stromberg Carlson Telephone Manufactur- ing Co., Financial Summary 775
Studios, The Radio Theater of the Future
by William Lescaze 797
Survey Organizations - ■ ■ ■ 735
Sweden, a Survey 957
Switchboards 819
Switches 819
Switzerland, a Survey 957
— T —
Talent Activities in 1937 585
Talent, Managers and Agents 495
Talent, Novelty and Their Work in 1937. . 625
23
TRANSRADIO
has
Established for all time the right of the radio industry to broadcast news without limit or restriction.
Identified the principle of freedom of the press with the prin- ciple of freedom of the air . . . and thus helped strengthen and perpetuate the birthright of radio in America — its independ- ence.
Pioneered and hastened the development of other radio media for the dissemination of news, such as facsimile and the use of short wave wireless for rapid, inexpensive delivery of news to the broadcaster.
Shown a more rapid growth in its first your years than any older news agency showed in its first entire decade.
will
Continue to serve radio primarily.
Develop newer, more efficient forms of radio newsgathering and distribution.
Remain the most progressive news organization in radio, and the most modern in the world.
Transradio Press Service
24
EDITORIAL INDEX
Technical Advance of Radio During 1937,
Article by O. B. Hanson 788
Technical. Books and Pamphlets Pertain- ing to 886
Technical. 1912-1937 Progress 894
Telephone Numbers:
Chicago 105
Los Angeles 102
New York City 100
Television and the Radio Industry. Article
by David Sarnoff 49
TELEVISION:
Broadcasting Stations 444 & 460
Foreign Summary 456
FCC Regulations 445
Article by Dr. Alfred N. Goldsmith 61
Article by T. A. M. Craven on Trends
and National Policy 905
Article on Synchronization by R. Lor-
enzen 449
Article by Harry R. Lubcke 447
Article by David Sarnoff 49
Article by Gilbert Seldes 477
Books Pertaining to 886
Ten Outstanding Radio News Events of
1937 41
Terms, Studio - Continuity - Production -
Sound - Engineering 917
Texas Quality Network, Personnel and
Stations 155
Texas, West, Broadcasting System, Per- sonnel and Stations 157
Trade Publications 867
Transcription Producers 483
Transcriptions, Article by E. L. Bresson.. 501
Transformers 820
Transmitting Condensers 806
Transmitting Tubes 820
Trends of Radio and Television and Na- tional Policy, Article by T. A. M.
Craven 905
Tube Shields, Vacuum 820
Tubes, Cathode Ray 805
Tubes, Photo-electric 820
Tubes, Radio Receiving 820
Tubes, Rectifiers 820
Tubes, Transmitting 820
Tubes, Vacuum, Transmitting 820
Tubing, Insulated 812
Turntables 820
— U —
Uniforms 820
Union of South Africa, a Survey 958
Union of Soviet Socialist Republics, a Sur- vey 959
Unions 821
United Kingdom, a Survey 959
University Broadcasting Council, Personnel 827 U. S. Office of Education. Educational Ra- dio Project. Personnel 826
Uruguay, a Survey 958
— V —
Vacuum Tube Shields 820
Vacuum Tube Sockets 820
Vacuum Tubes, Transmitting 820
Variable Condensers 806
Variety and Dramatic Artists and Their
Work During 1937 583
Varnished Cloths and Papers 820
Venezuela, a Survey 960
Ventilating Heating and Cooling Systems. 806 Virginia Broadcasting System, Personnel
and Stations 157
Vocalists and Their Work in 1937 597
Voltage Regulators 820
— W —
Warner Bros. Pictures, Radio Interest. . . . 776 Weiser, Norman S., Article on Production. 57 Westinghouse Electric & Manufacturing
Co., Financial Summary 776
West Texas Broadcasting System, Person- nel and Stations 157
West Virginia Network, Personnel and
Stations 157
Wire 820
Wisconsin Radio Network, Personnel and
Stations 157
World-Telegram. Annual Radio Editors
Poll 91
WPA Federal Theater Radio Division, Per- sonnel and Productions 520
Writers and Their Work in 1937 615
WTMJ (Milwaukee) Standards of Practice. 777
— Y —
Yankee Network. Personnel and Stations. 157 Yugoslavia, a Survey 960
— Z —
Z Network. Personnel and Stations 157
Zenith Radio Corp., Financial Summary. . 776
25
Orchestras
Artists
Production
CONSOLIDATED
RADIO ARTISTS, INC.
THIRTY
ROCKEFELLER
PLAZA
NEW YORK, N. Y.
TELEPHONE— COLUMBUS 5-3580
• Cleveland • Chicago • Dallas • Hollywood • San Francisco
• PAUL WHITEMAN
CHESTERFIELD— W ABC— CBS FRIDAYS, 8:30 to 9:00 P.M.
• RUSS MORGAN
PHILIP MORRIS— TUES.. NBC— 8:00 to 8:30 P.M. SAT.,— CBS, 8:30 to 9:00 P.M.
• MAREK WEBER
CARNATION— MONDAYS— WEAF— NBC. 10:00 to 10:30 P.M.
and others
26
J
ADVERTISING
1938
A
Aaronson, Irving 70
Advertisers Broadcasting
Co., Inc 476
Advertisers Recording
Service, Inc 464
Aerogram Corp., The ... . 468
Air Features, Inc 478
Albert, Don 68
Aldin, Jimmy 612
Alexander, A. L 60
American Radio Features 476 American Record Co.
of California 468
Anders, Terry 650
Anthony, Earle C, Inc.. 190
Appleby & Appleby 88 & 295
Artists Management .... 498 Associated Cinema
Studios 97-A
Associated Music Pub- lishers, Inc 484
Atlas Radio Distributing
Corp 126
Australian Radio Pub- lications, Ltd 878
B
Baker, Phil 44
Barnes Printing Co., Inc. 500
Barrie, Clyde 606
Barron, Blue 114
Baruch, Andre 628
Bennett, Lois 98
Benny, Jack 48
Billboard, The 866
Birdseye Reflector Lamps 793
Block, Hal 86
Block. Martin 20
Bloom, Joseph 480
Blue. Helena 611
INDEX
Breen and De Rose 603
Brinckerhoff, E. V 6
Broadcasting Abroad, Ltd. 698
Broadcasting Business . . . 878
Bryan, Arthur Q 616
Buckley, Floyd 592
Burn, Walter P., &
Associates 304
c
CKLW 268
California Hotel 82
California Radio System,
The 142
Callaghan, George H. . . . 504
Campbell, Roy 606
Cashman, Ed 654
Cassel, Walter 99
Charioteers, The 604
Cherniavsky, Josef 654
Chidnoff Studio 510
City Photo Engraving
Corp 796
Clark Phonograph Record
Co 490
Collins, Ted 8
Colonial Network. The... 128 Columbia Broadcasting
System, The .... .130 & 131 Consolidated Radio
Artists, Inc 26
Continental Radio Press . . 308
Cornett, Alice 99
Cosmopolitan Studios. Inc. 504
n
D'Artega 10
Demling. Bill 116
Devine, J. J.. & Asso- ciates. Inc 682
27
1938
Dictograph Inter-Com- municating Telephone
Systems 74
Dictograph Products Co.,
Inc 74
Dolan & Doane, Inc 498
Dragonette, Jessica 50
E
Earnshaw Radio Produc- tions 490
F
Fain, Sammy 511
Ferris, Earle 602
Fields, Arthur 599
Fields, Shep 54
Finch Telecommunications
Laboratories, Inc 450
Fototone Sound System . . 482
— G
Gary, Sid 605
Gennett Sound Effects ... 489
Getts, Clark H., Inc 496
Ghostwriters Bureau .... 620
Gill, Frank, Jr 116
Goodman, Benny 52
Gordoni, Lillian 474
Graham, Ross 602
Griffin, George ... ... 603
Grofe, Ferde 612
Grombach, Jean V., Inc . . 464
H
Hadley. Hap. Studio. . . 506
Hall. Fred 599
Hayes, Sam 644
Hearst Radio, Inc 14
jack Levin
cJersonal ^t I lanagemeiii for a oLtmiiea \f lumber of LHiriisis (jtovetnng all cJOrancnes oj ike i/~imusemeni /ynausirv.
PARK CENTRAL HOTEL, NEW YORK
28
ADVERTISING INDEX
Hoff, Carl 106
Hollywood Plaza Hotel.. 82 Hollywood-Roosevelt
Hotel 82
Hope, Bob 584
Hull Hotels 82
f
International Broadcast- ing Corp., Inside back
covers & 84 International News
Service 34
International Production
Studios 482
International Radio Sales 14
Iowa Network, The 156
Ives, Anice 586
J
Jolson, Al 42
K
KDYL 378
KECA 190
KERN 142
KEX 338
KFAB 290
KFBK 142
KFI 190
KFOR 290
KFWB 188
KGFW 290
KGKO 368
KGKY 290
KGNF 290
KGW 338
KIDO 220
KJR 386
KMBC 280
KMI 142
KMMJ 290
KMTR 96-A
KNOW 332
KNX 192
KOIL 290
KOMA 332
KOMO 386
KOY 228
KRMC 320
KSL 378
KTSA 332
KVOO 335
KWG 142
KaDell, Carlton 634
Keech, Kelvin 630
Kelsey, Carlton 658
Kelso, Bill 650
King, Helen 694
King, Jean Paul 98
King-Trendle Broad- casting Corp 16-17
L
La Franconi, Terri 98
Langham, Roy 480
La Porte, Paul 656
Lavin, Jack 28
Levy, Estelle 586
Lewis, Mori 619
Lipset, Ben B., Inc. ... 98 & 99
Lombardo, Guy 608
Lyons, A. & S 80 & 81
M
Mac Bryde, Jack 582
McAlister, Aee 601
McClatchy Broadcasting
Company 142
Mahoney, Wilkie 619
Major, Jack 46
Manners, Zeke 508
Marks, Garnett 646
Martin, Harry, Enterprises 508
Martin, Joe 69
Martini, Nino 38
Maryland Network 258
Mayfair, Hotel 82
Meakin, Jack 588
Medbury, John P 619
Mertens & Price, Inc 480
Michigan Radio Network 16-17
Microphone, The 868
Mole Richardson
Company 792
Moore, Hal 98
Morgan, Raymond R., Co. 488
29
Morris, William, Agency
Inc 64
Morris. Willie 99
Morse, Carlton E 654
Motion Picture Daily. ... 870 Mutual Broadcasting
System Back cover
Myrt and Marge 582
JV
National Broadcasting
Company 146
NBC Recorded Program
Service 122
National Transcription
Features 492
Nebraska Broadcasters
Association 290
©
Oboler, Arch 619
O'Connor, Cavan 601
Onondaga Radio Broad- casting Corp 312
p
Paige, Raymond 612
Pan American Radio
Productions, Inc 478
Pearce, Al 106
Penner, Joe 40
Perkins, Ray 582
Perrin, Sam 616
Peterson, Donald 470
Phillips, Arthur B 616
Price, Howard 98
q
Quigley Publications . 870
Quinn, Don 614
Quiz, Professor 56
R
Radio Art 872
RCA Manufacturing Co.
Facing Page 1
Radio Dial 874
Radio and Electrical Sales 876
Let9s look at the
"One day back in 1931, when radio was a good deal younger, an NBC engineer named ED STRONG, who was working with me on one of our pro- ductions, suggested the idea of recording programs off the air for the pur- poses of checking and study. I'm afraid I wasn't very enthusiastic, because the only available records at that time were pretty useless when it came to proving anything about the show as it came over the air.
Today, every program that is taken off the air for Batten, Barton, Durstine & Osborn is recorded by ED STRONG. We have found these recordings invaluable in perfecting details of our production and in giving us a clear morning-after view of each radio performance."
Roy S. Durstine
President — Batten, Barton, Durstine & Osborn
"I believe you were the pioneer in the field of taking broadcasts off the air and doing so intelligently and scientifically. I know you have never spared any expense in your effort to secure the finest in record- ing machines and materials.
After six long years of friend- ship and association, it gives me much pleasure to congratulate you on your rapid strides towards even more perfect recordings of our broadcasts.
It has been a pleasure to associ- ate with you. If at any time I can be of assistance to you, please do not hesitate to call on me."
Rudy \ iiliee
"We have had records made by several companies over a period of a year, and I believe you should know that yours have been far su- perior. So often records will stand only two or three playings. Not so with yours. Your records, under repeated playings, preserve their original fine quality. In all cases the results have been excellent.
Because of these facts, plus your reasonable prices, you may be sure that any future recording orders required by RADIO GUIDE will be placed with you."
Wilson Brown
Eastern Editor
Radio Guide
Thanks Gentlemen! And to you other people who use recordings: phone us a request for a sample transcription of your show. It will cost you nothing to prove to yourself you can now buy the finest recording available for no more than you may be paying for inferior quality.
EDWIN STRONG Inc.
3448— 75th St.
Jackson Heights, N. Y.
Telephone:
NEwtown 9-3232
30
ADVERTISING INDEX
Radio Events, Inc 466
Radio Feature Service,
Inc 602
Radio & Film Methods
Corp 489
Radio Guide 120
Reid, Don 600
Reis, Irving 104
Rhodes, Doris 604
Rhodes, Jane 605
Rocke Productions, Inc. . . 474 Rockwell-O'Keefe, Inc. . . 108 Ross, Charles, Inc.. . .792-793
Ross, Lanny 62
Rubinoff 622
S
Saphier, James L 112
Saunders, Ray 71
Scott, Ashmead 620
Scripps-Howard Radio . . 360
Script Library, The 466
Selznick, Myron, Ltd 78
Senator, Hotel 82
Service Programs, Inc. . . . 466
Smith, Kate 8
Society of European Stage Authors and Com- posers, Inc 22
Sound Reproductions
Corp 486
Souvaine, Henry, Inc 470
Standard Radio 124
Standard Rate & Data
Service 118
Star Radio Programs, Inc. 480
Stein. Harold 504
Stevenson, Robert 71
Stirling, Nora 618
Stoddard, Marie 116
Stoll, Georgie 58
Strong, Edwin, Inc 30
Swanson. Billy 110
Swanson, H. N., Inc 617
Sweeten, Claude 656
T
Thesaurus, NBC 122
TransAir, Inc 492
Transamerican Broadcast- ing & Television Corp. 4
Transradio Press Service 24
Tucker, Tommy 612
Twentieth Century Radio Productions 468
V
United Press 36
Universal Microphone
Co., Ltd 790
V —
Valentino, Thomas J 489
Vallee, Rudy 580
Van Steeden, Peter 613
Ventura, Ray 608
Vincent, Elmore 592
Voorhees, Don 610
W
WAAT 296
WAAW 290
WACO 332
WATL 216
WBAP 370
WBBM 222
WBIG 316
WBIL Inside back covers & 84
WBNX 306
WBRE 350
WBT 314
WCAU 344
WCBD 224
WCBM 258
WCKY 250
WCLE 326
WCOA 212
WCOP 262
WCPO 360
WDAS 347
WDBO 213
WEMP 224
WFBL 312
WFIL 346
WGES 224
WGPC 216
WHAS 251
WHB 282
WHIP 236
WHK 326
WHN 67 to 72
WHOM 308
31
WIP Inside front cover
WJAG 290
WJEJ 258
WJJD 226
WJNO 214
WKAT 212
WLAC 363
WLAW 264
WLS
228
WLW 324
WMBG 382
WMC 360
WMCA Inside front cover
WMPS 360
WNEW 32
WNOX 360
WOAI 374
WOPI 358
WOR 160
WOV Inside back covers & 84
WOW 290
WPEN Inside back
covers & 84
WPRO 18
WRBL 216
WSAL 260
WSBC 224
WSM 362
WSNJ 295
WSYR 312
WTBO 258
WTIC 204
WWJ 270
WWL 254
WXYZ 16 & 17
Wagner, Frederick H.. . . 614 Warner Bros. Broadcast- ing Corp 188
Wayburn, Ned 502
Weed & Co 2
Werby, Jack 496
White, Lew 623
White, Melvin 654
Whiteman, Paul 498
Wicker, Ireene 588
Willis, Claire 98
Willson, Meredith 613
Wilson, Powell &
Hayward. Inc 472
Wolf Associates 472
Wolf. Edward 472
Wood. Barry 598
World Broadcasting
System 12
Worthington. Dorothy 494
Wrigley Publications. Ltd. 876
Yankee Network, The
128
IT ANY WAY YOU LIKE
... By the number of local accounts W^ on the station. ^
...By the number of spot national accounts on the station.
... By the number of station feature programs. (And all sponsored!)
...By Cost per Listener.
WNEW delivers more listeners for the dollar spent than any sta- tion in Metropolitan New York.
32
THIS IS THE FIRST YEARLY EDITION OF
RADIO ANNUAL
1938
Designed to cover radio com- pletely, for distribution shortly after the first of each year, and issued to Radio Daily subscribers as part of Radio Daily Service.
33
Gentlemen* are going to
cing January 1, **£ *Dr our ne*s depend upon 1 ^ ^-* not only £f
Sr^eVve ^fST^SS^ s
s -urs-s-e riff *£* — s
ficientiy one 0f tne > d.
t0 disconti^u subscn
to flbicn *e 101 service
success, . - .
Very cordia^y^'
rttlalen^eiss
INTERNATIONAL NEWS SERVICE
|
• |
RADIO Past - Present - Future By DON CARLE GILLETTE Editor Radio Daily &AS> |
• • |
LESS than two decades ago, radio broadcasting as it exists at present was not believed possible except by a small handful of persons.
Today it is taken for granted by everybody.
What new wonders it will unfold a generation from now, or even sooner, is up to those same men of vision who have the courage to carry through despite the doubts of the skeptics.
Mediums of entertainment and methods of business are continually changing or being replaced to conform with new inventions and new patterns in mass thinking.
Minstrelsy came and went. Vaudeville did likewise. The legitimate theater is on its last legs.
Radio entertainment, in so far as type of program is concerned, has pretty much followed the same course that was trod by the stage, and it is only in recent years that a few strictly radio formats have been developed to a point where they belong specifically to radio.
Whereas the engineers and technicians of radio have made steady improvement in the mechanical end, the producing department has shown less enterprise and ingenuity; much of today's dramatic radio fare, for instance, is the equivalent of the old-time "mellers" of stage and screen.
Radio's popularity in the years to come will depend entirely on the broadcasters1 ability to hold the public ear by improvements, innovations and periodical fillips to revive interest when it falls into one of those inevitable ruts.
The stage lost out because it stubbornly refused to admit that any other form of entertainment could ever take its place.
Radio will insure its own permanence by bearing in mind that something else can replace it unless radio itself changes with the times.
35
INGS ACCURACY & SPEED
30
Blank & Stoller, fnoto
BROADCASTING
THE primary objective of broadcasting should not be money-making but the meeting of the public demand for a service that is dependable, impartial and fair to all American interests and free from features that are offensive or hurtful.
A very large percentage of our population of all ages listens daily to broadcast programs. They are heard in the homes in cities, towns, hamlets, and on the farms. They reach the people whether at work or at play. Sta- tion managers are under a direct and great responsibility for the character of these programs. Programs in Amer- ica today are in many respects superior in quality. There is, however, room for great improvement if this agency is fully to meet the reasonable demands of the listening public.
Informed social vision will point the way to an increas- ingly entertaining, wholesome, instructive and acceptable service.
Frank R. McNinch
Chairman, Federal Communications Commission
37
CONCERT
SCREEN
NINO
OPERA
RADIO
FN
Tenor Star of the Metropolitan OPERA * CONCERT * RADIO * MOTION PICTURES
Current season booked solid to June 1M— appearing in concert throughout America, fifth season Metropolitan Opera Company, and as guest star on outstanding radio programs — including Ford, Chesterfield, Coca-Cola, etc.
«,„„ &£m?%r jfe2r w **
VICTOR RED SEAL RECORDS
KNABE PIANO
38
RADIO FACTS and FIGURES
There were 723 licensed broadcasting stations in the U. S. at the beginning of 1938; also 20 licensed experimental television stations.
Number of network stations as of Feb. 1, 1938 were: NBC, 143; CBS, 115;
Mutual, 76.
•
Out of some 31,500,000 American families, more than 25,000,000 have radio sets; 4,500,000 homes have two or three sets, and there are in excess of 5,000,000 radio- equipped autos.
•
Radio time sales in 1937 exceeded $125,000,000, compared with $108,000,000 in 1936; national network billings accounted for about 55 per cent of the amount.
Approximately $500,000,000 was spent by the public in purchasing 8,000,000 radio receiving sets in 1937, against 8,248,755 sets sold in 1936, when the all-time record was set.
Amount spent on radio talent in the past year is roughly estimated at $45,000,000.
•
A survey by the magazine Fortune on favorite pastimes gave radio first place with 18.3 per cent; movies, 17.3 per cent; magazines-books, 13.8 per cent; hunting-fish- ing, 11 per cent; watching sporting events, 10.4 per cent; newspapers, 7.1 per cent.
The average home radio set is in use a total of four hours daily.
Music averages about 62 per cent of total program hours on U. S. stations.
The 718-ft. KDKA antenna at Saxonburg, Pa., is the highest welded structure in the world.
Radio sets are replaced every three years, on an average.
39
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"COCOMALT" |
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presents |
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JOE PENNER EVERY SUNDAY EVENING |
* |
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COLUMBIA COAST-TO-COAST NETWORK |
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TIME |
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5:00 P.M. CENTRAL 6:00 P.M. EASTERN |
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7:0C SCRE |
) P.M. MOUNTAIN 8:00 P.M. PACIFIC |
NC, |
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EN — RKO RADIO PICTURES, 1 |
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"ROLLING STONES" now in production |
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"BING BANG BAILEY" in preparation |
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Address: |
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8665 Sunset Boulevard — Hollywood — California |
40
Ten Outstanding Radio News Events of 1937
W
Frank R. McNinch Succeeds Late Arming S. Prall as Chairman of FCC and Orders Drastic Changes in Commission.
American Federation of Musicians Forces Broadcasters to Hire More Musicians.
NAB at Special Meeting Votes Reorganization and Raise in Dues.
Unions Launch Organization of Radio Workers, Resulting in Wide- spread Adoption of 40-Hour Week, Wage Increases, Etc.
John Elmer is Elected President of NAB, succeeding C. W. Myers.
Warner Bros. Pictures Revealed as Having 65 per cent Control of Transamerican.
©
WLW Line is Established as Potential Fourth National Network.
Congressional Probe of Radio Demanded in Several Bills.
Elliott Roosevelt Becomes Head of Hearst Radio.
Paul M. Segal, attorney, suspended for irregular practices before FCC; charges against George S. Smith dismissed.
41
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PROGRAM 1 Kl |
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1 IN AMERICA |
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RINSO - LIFEBUOY |
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AL JOLSON |
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42
MILESTONES
important and interesting
A steps in the progress tik
of commercial radio
First patent on a wireless system was granted July 30, 1872, in the U. S. to Dr. Mahlon Loomis of Washington, D. C.
•
Marconi sent and received his first wireless signals across his father's estate in 1894.
#
First signal to be sent across the Atlantic was plucked by Marconi in Newfound- land on Dec. 12, 1901.
•
Broadcasting as it is known today "officially" started Nov. 2, 1920, when KDKA of Pittsburgh aired the Harding-Cox election returns. Station operated under an experimental radio -telephone license until Nov. 7, 1921, when its regular broad- casting license was issued.
•
First station to obtain a regular license for broadcasting was WBZ, Springfield, Mass., which was issued a license by the Department of Commerce on Sept. 15, 1921, while WWJ, Detroit, was licensed Oct. 13, 1921, although it opened experimen- tally on Aug. 20, 1920.
#
First radio station to broadcast a play by television was WGY, Schenectady, which transmitted "The Queen's Messenger," a one-act drama, on Sept. 11, 1928.
•
Warner Bros, was the first film studio to go on the air with a program — the weekly "Vitaphone Hour" over CBS in 1928.
•
A telephone tieup between WEAF, New York, and WNAC, Boston, on Jan. 4, 1923, was the first "chain" broadcast; first multiple station hookup took place in June of same year.
«
Dempsey-Carpentier fight was the first boxing match to be aired, with Major Andrew J. White as announcer, on July 2, 1921.
•
Opening of Congress was broadcast for the first time on Dec. 4, 1923.
•
First international program was rebroadcast by WJZ from Coventry via Houlton, Me., in 1924.
•
First coast-to-coast broadcast took place Jan. 1, 1927, when a Rose Bowl football game was aired.
«
First round-the-world broadcast sent from Schenectady on June 30, 1930.
•
President Roosevelt inaugurates "fireside chats" on March 12, 1933.
•
WLW in Cincinnati starts operating with 500,000 watts, first and only station with such power (experimental).
RCA starts television tests from Empire State Building, New York, on June <29t 1936.
43
PHIL BAKER
Currently appearing in
"The Goldwyn Follies"
The Good Gulf Program Management Sunday 7:30 — 8 P. M. EST.
Lyons, McCormick & Lyons Columbia Broadcasting System
44
NATIONAL NETWORKS
*
By
M. H. SHAPIRO
Associate Editor RADIO DAILY
ft
UNQUESTIONABLY one of the most healthy and progressive industries in the world, the major networks, virtually without knowledge of depressions, much less recessions, have never taken a step backward since their inception. Continuous progress, both financially and as public servants, has marked each successive month of their comparatively short histories, with the lucrative 1937 score showing a 16 per cent increase in gross receipts for the three major companies. Of the record breaking- total of approximately $69,200,000, NBC contributed $38,651,286, up 12 per cent, for both the Red and Blue webs. CBS gross billing totaled $28,722,118, an increase of 24 per cent. Mutual billings for the year were not far from the $2,000,000 mark. The general trend at the close of the year was highly encouraging, as evidenced by the December billings.
During the year 1937, NBC added 41 stations (although not quite as many markets), bringing the grand total for the Red and Blue to 143 stations, with more ad- ditions in line for 1938. CBS added 21 stations and 18 markets, 3 out- lets " being involved in station changes, giving a grand total of 108 at the close of the year. For 1938 additional outlets have been set. Mutual, which began the year with 20 odd stations, increased the chain to 76 all told. In each in- stance, whether NBC's two chains, CBS or Mutual, the wattage added was a considerable factor.
Apart from newcomers, increased power grants to numerous outlets further boosted the wattage, while NBC and CBS expansion plans were much in evidence as to new equipment and facilities. Adver- tisers and their agencies have ac- tually written the success story of
the radio network, and are con- tinuing to write it, daily.
Educational side was strongly advanced, with NBC hiring Dr. James Rowland Angell. former Yale University prexy, as educa- tional counselor. CBS formulated its Adult Educational Board, com- prised of a strong array of nation- ally known educators and publi- cists. NBC brought Toscanini to conduct its own symphony orches- tra to match CBS' New York Phil- harmonic broadcasts. Mutual has likewise sought to leave no stone unturned in an effort to maintain good music and educational fea- tures.
For 1938 the financial outlook is better than ever. The major net- work executives are busy concern- ing themselves with new develop- ments, problems and obligations to the vast listening public.
(For complete network section please turn to page 129)
45
JACK MAJOR
Willson Powell Cr Hayward, 444 Madison Ave. New York City PLaza 5-5480
Inc.
Columbia Artists, Inc. 485 Madison Avenue New York City Wlckersham 2 - 2000
46
1937-ST ATIONS-1938
ik
By
M. H. SHAPIRO
Associate Editor RADIO DAILY
ik
jtyA
GENERALLY speaking, the individual station found itself in a stronger position financially during the year 1937 as compared to the year previous. A spot business recession made itself felt in the late fall, but this was considered more or less a part of the same aspect that con- fronted many other industries at the time.
For the coming year the broad- casters will be under additional overhead of serious nature, par- ticularly the independently owned affiliated outlets of major webs. The increased burden imposed by the AFM requires a minimum of $1,500,000 to be absorbed in extra musician salaries by the affiliates alone. What, if any, additional bur- den will be imposed upon the whol- ly independent stations remains to be seen at this writing.
Two major problems that con- fronted the broadcasters in 1937 were the AFM demands and the decision to reorganize the NAB, brought to a head as a result of the musician situation. Outcome of the
reorganization plan for the trade association will be found in another section of this volume pertaining to the NAB.
Usual percentage of Construc- tion Permits for new stations were issued by the FCC during the year, and important power increases were granted numerous outlets. Appointment of Frank R. McNinch as Chairman of the FCC and the resultant new setup and procedure is generally regarded as being a fair one. Utterances by Chairman McNinch and other commissioners indicate no drastic changes in policy beyond what has taken place.
(For complete station information please turn to page 159)
Jack Benny
JELL-O PROGRAM
My Cast
MARY LIVINGSTONE
DON WILSON
PHIL HARRIS
KENNY BAKER
SAM (SHLEPPERMAN) HEARN
ANDY DEVINE
My Authors:
BILL MORROW ED BELOIN
48
TELEVISION AND THE RADIO INDUSTRY
By David Sarnoff
President Radio Corporation of America, and Chairman of the Board of the National Broadcasting Company
RADIO — which grew from the seed planted by physicists to the point where it affects the life of nations — has "arrived," but only at an early station on its journey. We are just beginning to enter, in any practical way, the fascinating domain of ultra-high frequencies — in which radio sight will be added to radio sound.
RCA EXPERIMENTAL STATION
Television emerged from the labor- atory "into the open air" on June 29, 1936. At that time RCA engineers began transmitting television images from the RCA experimental station at the top of the Empire State Tower, New York City, to receivers at selected observation points throughout the metropolitan area. As a result of con- tinuous experiments under actual serv- ice conditions the transmitting anten- na and much of RCA's other televi- sion equipment has been remodeled several times.
TELEVISION ENGINEERING PROGRESS
Week by week and month by month television engineering progress has seemed slow and difficult. Yet when we look back today over the relatively short period that separates us from our first television field tests we can observe a number of definite and prom- ising achievements.
Whereas in 1936 each separate image was scanned with 343 lines, today we are scanning with 441 lines. This standard of picture-definition is now generally regarded as satisfactory. Dur- ing the past year the color of tele-
vision pictures has been changed from green to black-and-white, and their brilliance greatly increased. The size of the picture has been increased from approximately 5x8 inches to IVz x 10 — almost double the area. In addition, important progress has been made in projecting television pictures of ap- proximately 3x4 feet onto a screen. Kinescopes and other articles of tele- vision equipment have recently been made available to amateur experimen- ters.
TELEVISION PROGRAMS
These are some of the technical ad- vances in television accomplished by RCA engineers during 1937. Mean- while, the broadcasting service of RCA — the National Broadcasting Company — has been operating an experimental television studio in the RCA Building, and has also made significant progress in the development of television pro- grams. Lighting and make-up, sound effects, scenic design and studio archi- tecture, as well as the manipulation and coordination of television cameras, have been the subject of continuous study and experiment by NBC engi- neers and program specialists. New techniques for the writer, the director,
49
Management :
HAENSEL 6- JONES
1 13 West 57th Street New York, N. Y.
Division: Columbia Concerts Corporation of Columbia Broadcasting System
mmmmmmmmmmummmmmm^ < wmmm
50
and the actor are being explored. Prac- tical experiments with outside televi- sion pick-up equipment are now under way. It has become apparent that the television program must blaze many new trails in order to develop a form of presentation fitted both to the scope and limitations of the new medium.
Ultimately television will create its own individual art form — a fresh and unique world of illusion. It will sup- plement the older arts of stage, motion picture, and sound broadcasting, and supersede none.
TELEVISION TALENT
In the world of creative and expres- sive art the hardest question which television propounds is that of sup- plying talent. Television broadcasting, even more than sound broadcasting, will be the great consumer of art. It will constantly demand more and bet- ter writers, musicians, actors, and scenic designers — new thoughts, new words, new songs, ne wfaces, new backgrounds. Unlike a play on the stage or a motion picture which may run for a year, the television program, once it has been shown to a national audience, is on the scrap-heap. It is finished. • Television will call for a whole new generation of artists.
COMMERCIAL TELEVISION
In evolving a satisfactory program technique we have already learned that television programs will cost much more money than sound broadcast pro- grams. If television programs are to be provided through the support of commercial sponsors, advertisers must first be furnished with sufficient circu- lation to justify their expenditures. Here we have the dual problem of si- multaneously creating a cause and an
effect: we must create large audiences in order to support costly programs, and we must build costly programs in order to attract large audiences.
FACILITY PROBLEMS
To meet the requirements of a na- tionwide television service, vast sums of money must be invested in new fa- cilities. The present range of useful television signals is less than 50 miles. The creation of even limited networks, with connection by coaxial cable or radio relay, is a highly expensive un- dertaking. As in every other pioneer- ing development and rapidly changing art such investments cannot be made without risk. I believe, however, that the same American pioneering spirit of private enterprise which has given us great systems of transportation and communication, and has produced the great industries of the automobile, mo- tion picture and radio, will likewise provide us with a nationwide system of television.
THE NEW INDUSTRY
Radio has already furnished exten- sive employment to both capital and labor. In television, the newest child of the radio art, we can foresee an- other vigorous industry which will pro- vide many new avenues of employment, and will furnish opportunities to the younger generation looking for careers in new fields.
We can, I believe, look forward to the ultimate establishment of an Amer- ican television system, which, like our present system of sound broadcasting, will employ many thousands of work- ers, will offer a unique advertising serv- ice to American business, and will ren- der a free educational and entertain- ment service to the public.
(For complete television information please turn to page 443)
51
A. B. CHAMBERLAIN,
Chief Engineer
Columbia Broadcasting
System, Inc.
THAT the power output from one microphone is so small that it would require the combined output of twenty-four billion microphones — or about twelve to every human being on earth — to produce sufficient power to light an ordinary 40-watt electric light bulb. Broadcast microphones produce only .00000000166 watts. This is amplified thirty trillion times (30,000,000,000,000) before being broadcast from a 50,000-watt station. This is accomplished without distorting the character of the original complex sound wave.
SOUND WAVES
That radio waves travel with the same velocity as light — 186,000 miles per second. This is equal to a distance seven and one-half times around the world? Audio signals transmitted over telephone circuits, such as are used for network transmission, have a vel- ocity of approximately 20,000 miles per second. Contrast this with the speed of sound waves, which is approximately 1100 feet per second. Because of the difference between the speeds of radio and sound waves, a broadcast listener in California, or a short-wave listener on the opposite side of the world, can hear a program broadcast from the stage of a New York CBS Playhouse before a spectator seated in the last row of the orchestra hears it.
OPERATING FREQUENCY
That radio engineering is one of the most exact of sciences? The operating frequency of most American broad- cast stations is maintained with 10 cycles of its assigned frequency. At 1000 kilocycles, this represents a devia- tion of only ten parts in one million.
RECEPTION
That geography has a lot to do with radio reception in your home? The primary service area of a broadcast station is dependent upon the station location, frequency, power, soil con- ductivity, topography, antenna radiat- ing efficiency, interference from other
stations and interference created by electrical noises — both man made and natural.
1937 BROADCAST HOURS
That more than 3,250,000 hours of broadcasting took place in the United States this past year? Nine stations operated by CBS originated 100,000 programs during this period. Of these 100,000 programs 20,000 originated for the Columbia network from the New York studios alone. This vast amount of entertainment was made available to 25,000,000 radio homes and 4,000,- 000 radio equipped automobiles. There are at the present more than 100,000.- 000 radio listeners in this country.
FADING
That fading is caused by the "sky" and "ground" wave signals, radiated from a single location, arriving at the point of reception over paths of dif- ferent distance? This results in the signal being received at different in- tervals of time. Broadcast receivers that use automatic volume controls compensate to a great degree for "car- rier" frequency fading but are not cap- able of eliminating "selective" fading, which is the result of the "carrier wave" and side band or audio frequen- cies fading at different time intervals. This phenomena identifies itself by "mushy, distorted" reproduction. Fad- ing is a transmission evil which engi- neers are continually investigating in the hope of eventual reduction or pos-
53
SHEP FIELDS
AND HIS
RIPPLING RHYTHM
MANAGEMENT
MUSIC CORPORATION OF AMERICA
54
sible elimination. During the past few- years the use at many stations of so- called "anti-fading" antennas has greatly improved this condition.
WIRE LINES
That more than 60,000 miles of wire lines are used, on a permanent basis, to distribute broadcast programs throughout the country? The Colum- bia Broadcasting System, the world's largest broadcasting network, is com- prised of 111 stations located in the principal cities of the United States, Canada and Hawaii. The amount of electrical power consumed by these CBS stations in one year would operate the average receiving set three hours per day for 250,000 years.
PERFORMANCE STANDARD
That all broadcast stations must, ac- cording to regulations, operate with good engineering practice? A modern station should be capable of stable high-fidelity performance from micro- phone input to antenna output inclu- sive. Satisfactory performance stand- ards, as present, are as follows:
(A) Studio acoustical properties should be properly related to equip- ment performance characteristics. The average reverberation period should be optimum for a given studio size and should be substantially the same at all frequencies from 50 to 8000 cycles per second.
(B) The audio response from micro- phone input to antenna output should be uniform from 50 to 8000 cycles per second.
(C) Overall audio distortion should not exceed 3% r-m-s from 50 to 8000 cycles per second at 95% modulation with full rated antenna input power.
(D) Extraneous noise and hum mod- ulation should be 60 decibels, unweight- ed, below 100% modulation.
(E) Radio frequency harmonic sig- nal intensity at one mile should be 70 db or more below fundamental signal intensity.
(F) The carrier frequency should be maintained within ±10 cycles per sec- ond of the assigned frequency.
(G) Antennas should produce an ef- fective field intensity at one mile, with one kilowatt antenna input power, cor- rected for attenuation of at least 160 mv/m for low-powered stations and 230 mv/m for high-powered stations.
INTERNATIONAL BROADCASTS
That international broadcast station activities in this country reached a new high this year? More than 200 interna-
tional program relays, originating at many worldwide points, were sent to CBS audiences in the United States. CBS international station W2XE, oper- ating on its five assigned frequencies, was on the air more than 5,000 hours during the past year and transmitted 12,000 programs, many of which were arranged for W2XE's international au- dience only. Thousands of letters ad- dressed to station W2XE were received from 38 foreign countries and from nearly every state in the Union. The operating schedule, as related to fre- quencies used by this station, is changed several times annually in or- der to render maximum service at dis- tant points. The best frequency for optimum results is, in general, depend- ent upon time of day and season of the year. This station uses high-gain directional antennas which radiate a maximum amount of energy either in the direction of Europe or toward Cen- tral and South America.
EQUIPMENT DEVELOPMENTS
That although the improvement in the fidelity of transmission and recep- tion is a gradual transition process, there were many recent outstanding circuit and equipment developments resulting in more efficient technical op- eration? These developments include the Doherty circuit used in high powered broadcast transmitters; stabil- ized or negative feedback used in both audio amplifiers and in broadcast trans- mitters; the uni-directional micro- phone; the automatic peak volume lim- iter; the shunt-fed antenna; high, uni- form cross-section, anti-fading vertical radiators; new and greatly simplified measuring equipment used for routine checking of station equipment per- formance; greatly improved receiving sets; all-wave antenna kits; automatic tuning.
RADIO SPECTRUM
That less than one-half of the broad- cast stations in the country are affiliated with national networks? Of the total usable radio wave spectrum, the broad- cast band 550 to 1600 kilocycles inclu- sive occupies only three-tenths of one per cent (0.3%) of the radio spectrum, which includes radio frequencies from 10 to 300,000 kilocycles per second. A broadcast channel is 10 kilocycles wide. Contrast this with the present-day tele- vision channel which is 6,000 kilocycles in width. A single television channel would, on the present basis used in ' allocating broadcast stations, accom- modate 4000 broadcast stations.
55
PROFESSOR
QUIZ
Nash-Kelvinator Corp.
CBS
Columbia Artists, Inc.
Management
WILLIAM GERNANNT
551 Fifth Avenue New York
56
|
BACKSTAGE RADIO PRODUCTION DURING 1937 |
|
By NORMAN S. WEISER RADIO DAILY «WA |
Production in the broadcasting in- dustry reached its highest peak in the past year. Financially, technically and generally, 1937 was the most successful year enjoyed by the industry in its brief history. The three major networks, Na- tional Broadcasting Company, Colum- bia Broadcasting System and Mutual Broadcasting System, showed a total gross billing for the year of $69,200,000, an approximate increase of 16 per cent over 1936. Technical advancement brought renewed efforts in the television field, and 30 new broadcasting stations.
Program production was brought closer to Hollywood when both Warner Brothers and- Metro-Goldwyn-Mayer en- tered the broadcasting field by produc- ing radio shows for commercial inter- ests. NBC, because of the added impor- tance given to Hollywood by radio, shifted its west coast headquarters to that city from San Francisco. Many large shows were removed from New York to Hollywood either to draw upon the vast talent resources of that city, or because their stars had film commit- ments. Columbia Broadcasting System launching a new expansion project to facilitate the handling of programs from the west coast.
The networks, in addition to financial gains, continued to build station affilia- tions in a fight for supremacy. NBC, with its two webs, added 41 stations, bringing its total number of affiliates to 143; CBS, with 21 additions, brought its total to 115, while Mutual can now boast of a coast-to-coast network of 76 stations.
Union activities during the past year entered the production phase of broad- casting with a splurge. American Fed- eration of Musicians battled with the
entire industry in an attempt to put more musicians on the payrolls of the radio stations. AFRA came into being, and embraced all radio talent exclusive of musicians. American Communica- tions Association, formerly known as ARTA, organized the technical staffs of radio stations with resultant 40-hour week, wage boosts and other conces- sions from employers. Towards the close of the year, ACA widened its scope to embrace all station personnel. AGRAP was organized and made rapid strides in its efforts to organize in a well knit organization all announcers and pro- duction men.
Dramatic programs came into their own, with both NBC and CBS offering Shakespearean cycles as sustaining fea- tures. MBS joined the parade with Or- son Welles and his troupe presenting a radio adaptation of Les Miserables. Script shows showed remarkable in- creases, while an effort was made to divest juvenile programs of all blood and thunder. International broadcasts were frequent, and a close commercial alliance with Canadian broadcasting sta- tions was made when numerous spon- sors added the Canadian network to their American chains. Program pro- ducers became aware of the growing trend towards quality music, and advo- cated same to the industry.
The broadcasting year 1937 left a high mark for the industry to shoot at during 1938. Production has reached a high state of perfection in so far as broadcasting is concerned, and is now concentrating on its next problem of major importance, Television. The ad- vancement of 1938 will largely depend upon the advances made in that field.
(200 pages of complete production data — see page 465)
11
GEORGIE STOLL
©
JACK OAKIE'S COLLEGE
FOR CAMEL CIGARETTES
CBS COAST-TO-COAST
€
"EVERYBODY SING" "BROADWAY MELODY OF 1938" "ROSALIE" for MGM
58
RADIO ABROAD
U. S. Radio Industry's Progress Abroad Is Paced by Efficient Service of U. S. Dept. of Commerce.
The American radio industry's progress during the last 12 months in the foreign market has been paced by the splendid and comprehensive service rendered by the Radio Section of the Electrical Division of the Bureau of Foreign and Domestic Com- merce of the United States Department of Commerce.
It is the Radio Section, one of the major trunk lines leading to the Federal central switchboard of American business, which keeps the industry abreast of the changes abroad and which correlates the unending flow of statistics upon which the successful pursuit of foreign markets is predicated.
The scope of the Section is compre- hensive, embracing as it does the man- ufacture of all receiving and trans- mitting equipment as well as the operations of the industry, the ex- change of foreign and domestic short- wave programs included. Obviously, much of the data thus placed at the disposal of the American industry can- not otherwise be obtained.
To a marked degree, radio entails peculiar demands. It is essential that the Federal government, through its accredited agents abroad, note the widely varying conditions and inter- pret them in terms of world changes, prospective markets and required adap- tations. Differing characteristics, tastes and customs are vital factors in the correct marketing approach.
The changing political complexion of Europe, and the altering complexion elsewhere, serve to further emphasize the value of other Bureau divisions to the radio industry. Important among them the Economic and Technical Divi- sions. The sphere of the Commercial Intelligence Division is indicated by its appropriate title. The Commercial Laws Division, among other valuable services, provides assistance in foreign industrial property problems — trade marks, copyrights, patents, unfair com- petition, etc. It also assists in adjust- ing difficulties and disagreements aris- ing out of foreign commercial trans- actions.
From the Bureau's Tariff Division, the American radio industry receives speedy reports of all changes in cus- toms tariffs, trade regulations and commercial policy. Available as well are latest information on preparing ex- port shipments, new trade agreements and foreign customs decrees.
Probably one of the most valuable contributions of the Bureau is the statistical service which shows the amount of a given commodity — sets, tubes, parts, etc. — imported from all leading countries into a particular for- eign market. This service, coupled with basic data on population, re- sources and production, permits the exporter in the radio field to accu- rately gauge his trade possibilities.
Reference already has been made to the part played by national and pro- vincial tastes and customs in the suc- cessful exploration of the foreign radio market. The Bureau's Radio Section as the result of its studies has valuable suggestions to make for the exporter's guidance. Not infrequently, appear- ance, color and design, including those of labels, may prove a factor.
The Bureau's Specialties Division is now engaged in preparing a series of non-technical publications for the ex- porter covering advertising methods. Meanwhile it provides lists of foreign advertising media and lists of foreign advertising agencies.
(For complete foreign information please turn to page 925)
59
Paramount Building — N. Y. C.
Telephone
Wisconsin 7-7601
60
PREPARING FOR TELEVISION BROADCASTING
By DR. ALFRED N. GOLDSMITH
(Consulting Industrial Engineer)
Television will be the next important step in the progress of entertainment. It is rapidly gaining momentum and will soon be with us. The article that follows, by the recognized authority, Dr. Alfred N. Goldsmith, should be extremely helpful to broad- casters who now have the opportunity, at minimum trouble and expense to prepare for the advent of television so that this potent force, ivhen it comes, may be skill f idly and economically handled and met tvith tvide public response. — Jack Alicoate.
TELEVISION RESEARCH
Television broadcasting has attracted considerable attention in the press dur- ing the past several years. Elaborate researches in the leading radio labora- tories have been carried out aimed at the improvement of television methods; and engineering development in that field has proceeded with considerable rapidity. As a result, new and prom- ising methods of television transmis- sion and reception have been worked out to some extent. Experimental tel- evision transmissions have been carried out in several cities but no regular or commercial television broadcasting service has been established nor is such a service an immediate prospect in the United States. A television broad- casting service (with some interrup- tions) exists in London, but the pub- lic has not as yet responded on any considerable scale by purchasing re- ceivers.
TELEVISION EXPENSE
The present American broadcasters are naturally interested in this field, which may present attractive prospects to them in due course. There is a ques- tion as to the best way for them to prepare for television broadcasting at minimum expense and inconvenience. There is naturally room for consider- able difference of opinion as to the
urgency of such preparation and the extent to which it is economically justi- fiable and feasible. For one thing, cor- porate and national economic judg- ments are involved. Yet certain gen- eral suggestions may be helpful in this connection.
If a television broadcasting system is studied, it is found to consist of a number of elements. These will be briefly described and their present im- portance considered, with some sug- gestions to the present broadcaster as to preparation for their use in television.
TELEVISION STATIONS
Every television station will utilize an ultra-high-frequency transmitter lo- cated on as high an elevation as prac- ticable, and centrally placed within the area it is planned to serve. The recep- tion range extends perhaps 20 to 40 miles from the transmitter depending on local conditions. While the imme- diate purchase or construction of a tel- evision transmitter might not be justi- fied in some cases, the study of suit- able locations for such a future trans- mitter is in order. Further, larger broadcasting stations might be justified in establishing in the reasonably near future an experimental low-power ul- tra-high-frequency telephone broad- casting transmitter for the experimen- tal study of transmission and reception
61
LANINiy ROSS
RADIO- GENERAL FOODS 1932-37 PACKARD MOTOR CAR CO. 1937-38
UNDER CONTRACT TO
COLUMBIA PICTURES CORP
62
at various points within their corres- ponding territory. Facsimile transmis- sion from such a transmitter is not diffi- cult and may add to the interest and ultimate commercial value of the ex- periment. In this way, the new audi- ence available to ultra-high-frequency transmissions may be built up, and the advertising aspects of such transmis- sions can be explored.
TELEVISION STUDIOS
Studio equipment for television is both extensive and expensive. The es- tablishment of studio facilities at this time may not be warranted in most cases, but the location of a suitable studio for future television purposes may merit study. Such a studio should preferably be placed close to the trans- mitter location to reduce interconnec- tion costs. On the other hand, since television studios will be fairly large and since they do not fit readily or economically into office-building sur- roundings, it may be more practical to locate them in the suburbs. In that case, they may be connected to the transmitter either by a radio-relay link (for example, of the micro-wave type) or by means of a coaxial-cable connec- tion. Adequate power supply for stu- dio lighting, transportation facilities for actors, and the like must be provided when the time comes. Experimental work on a small scale on micro-wave telephone relaying may prove to be useful.
PERSONNEL
The personnel required for television will in considerable measure overlap with those now used for sound broad- casting (just as the present souod mo- tion picture actors include many who were successful in the "silent movie" days). However, there are undoubtedly some who will fall by the wayside when television comes. It is desirable to study available radio talent so as to have a list of artists who, when tele- vision comes, may still be suitable for that field. It might also be worth while occasionally to rehearse such actors in costume on a simple conventional set, so as to accustom them to television conditions (using a few spot lights and swinging microphones for that pur- pose). This will also accustom the ac- tors to memorize their lines and "busi- ness."
TELEVISION PROGRAMS
Program production for television re- quires a different technique from that for present sound programs. Accord- ingly script writers, directors, and an- nouncers should be carefully scrutin- ized as to their future suitability in that field. New contacts with persons who may be useful in the television field along such lines should be estab- lished by the prospective television broadcaster.
SPONSORS
It would also be well for the tele- vision broadcaster to study the availa- bility and needs of advertising clients for television programs. It may be found that clients not now available would be particularly attracted by the television type of program as showing their product in a particularly favor- able and attractive light. Wherever appearance and motion add to the ap- peal of a product, this may particularly be the case.
PRODUCTION
The economics of television program production require careful considera- tion. It appears certain that television programs will be more costly to pro- duce and to transmit than present sound programs. Accordingly the entire rate structure will require revision. Thought must be devoted to such questions as the most desirable program duration. A one-hour television program may prove far too long as a general rule, and even 5-minute or 10 -minute pro- grams may become more common than is now the case. Program construction will take careful planning on the part of the prospective television broadcast- ers.
The present broadcasters should be able to place themselves in readiness for television, without excessive con- fusion during the transition stage, by devoting some thought at this time to the suggested subjects and by carrying out modest experimentation along allied lines as presented in the preceding. In this way the broadcasting industry can prepare for an expanded (and presum- ably useful and profitable) career when television broadcasting becomes feas- ible as a service to the general public and for commercial use.
(For complete television information please turn to page 443)
63
WILLIAM MORRIS AGENCY
INC.
"THE AGENCY OF SHOW BUSINESS"
1898-1938
FORTY YEARS OF CONTINUOUS SERVICE TO THE ENTERTAINMENT WORLD
More talent from novice to established star has been developed by this organization than any other agency in show business . . . nurturing their talents, solving their problems, managing their affairs, and presenting their potentialities in every direction ... an unparalleled service to the entertainment world.
W
ESTABLISHED 1898
WILLIAM MORRIS AGENCY
mmmm^ inc.
NEW YORK CITY
LONDON PARIS CHICAGO HOLLYWOOD
64
The Educational Side — of Broadcasting —
By LYMAN BRYSON
Professor of Education, Teachers College, Columbia University; Chairman of Columbia Broadcasting System Adult Educational Board
The radio is like the newspaper, the magazine, the book, and the theatre in being educational in spite of itself. Whatever is broadcast will have some effect on the thinking of whoever listens and will direct his emotions in good ways or bad.
Professional education has long ago adjusted itself to most of these forms of mass communication. The radio is more dangerous and can pos- sibly be more beneficial than most of the other general educational influ- ences. We are having a hard time trying to decide what to do with it.
EDUCATION BY LOCAL STATIONS
There are three obvious ways in which we can make educational use of broadcasting. One is to take broadcasting directly into the schools. This is probably best done by local stations under local direc- tion except for some programs such as those of Walter Damrosch and the American School of the Air. Systematic classroom instruction cannot be put on a national net- work. The reasons against it are partly educational, partly tech- nical. A large city, however, can carry on part of its classroom work
by using master teachers for sup- plementary instruction.
SUSTAINING PROGRAMS
A second phase is the use of music, drama, editorial discussion of current events, open forums such as the Town Meeting of the Air, and all other "serious" pro- grams for the general enlighten- ment and cultural enrichment of the listeners' lives. I believe that the broadcasting companies have achieved much more in this field than they have been generally given credit for. Doubtless too
65
much of sustaining time is wasted on indifferent music, but the gen- eral character of sustaining pro- grams is constantly improving when judged by educational stand- ards.
COMMERCIAL ENTERTAINMENT
The third obvious educational aspect of the radio is the effect on the public mind of commercial en- tertainment. Responsibility here lies chiefly with the sponsors. No one has authority to demand that they make greater use of their tre- mendous educational opportunity. There is some hope, however, that competition for favorable attention and a realization that stupid repe- titious plugging, bad taste, and dreary inartistic fooling disgust people, will lead the advertisers themselves to offer better enter- tainment. Education itself can have entertainment value. In this field we are still lost in specula- tions and the way out is not yet clear.
EDUCATIONAL CONSULTANTS
Since the larger networks are now seeking advice from profes- sional educators and even some of the program-making advertising agencies are putting educational consultants on the staff, it is evi- dent that the broadcasters want help. In the meantime, the rela- tions between education and enter-
tainment are being carefully worked out in the various college workshops and by some of the sta- tions that are controlled by the colleges. Important contributions are being made by the United States Office of Education and by national committees and confer- ences. Gradually the educators, with their highly developed sense of responsibility for cultural and intellectual values, are being brought closer to the broadcasters who have their own professional skills and their intimate knowledge of devices and effects.
RADIO AND THE FUTURE
In this country we appear to be committed to a radio system largely supported by commerce. This has both handicaps and advantages. But our newspapers and magazines are also supported by commerce and that has not prevented them from being a major element in our cultural life. The radio will partly reflect and partly control the de- velopment of American life for the next few generations. If we do not realize its full possibilities, it will be because the general public is not fully aroused to all that it might do. The broadcasting industry, all educational institutions, and all public spirited citizens share re- sponsibility for the future.
66
-C?7
Maxwell House Coffee, Kellogg Products, Kraft Cheese, Nestle' s Condensed Milk, Lea & Perrins, Borden Ice Cream, Coca-Cola, Lima Beans Assn., Oregon Pears, Gottfried Baking, Libby Products, and others.
Barbasol, Vitalis, Dr. Lyon's Tooth Powder, Hinds Honey & Almond Cream, Lydia Pinkham Vegetable Compound, Musterole, Zemo, Kruschen Salts, Pinex, Italian Balm, Dreskin, Turns, Rem and Rel, 4 -Way Cold Tablets, Camay, Pinoleum, B.C. Headache Remedy, Danya, and others.
Chevrolet, Packard, Ford, Nash, Dodge.
Adam Hats, Oxydol, Edgeworth Tobacco, Domino Cigarettes, Remington Rand, Postal Telegrams, Railway Express Service, Drums, Eaton Stationery, Twenty Grand Cigarettes, and others
5000 Watts-? Av
1000Watts-^C.,--r
DIAL 1010 • New York City
IAL 1010 •
<
5 *
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DON ALBERT
MUSICAL DIRECTOR
68
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JOfdlflfillO |
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TENOR |
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SK |
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BARNEY'S |
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IDA BAILEY ALLEN |
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BORDEN'S |
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HOME DIATHERMY |
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JULIUS GROSSMAN SHOES 1 |
o o
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IRVING AARONSON
AND HIS
COMMANDERS
ORCHESTRA CONDUCTOR
WHN
i
NOW ANNOUNCING
"The Goldbergs"— CBS "Original Amateur Hour" — WHN Coca Cola Sports Preview" — WHN
O 3
MANY THANKS!
RAY SAUNDERS
MANAGEMENT
MARCUS LOEW BOOKING AGENCY
1540 Broadway, New York BRyant 9-7800
Early Bird with Charlie McCarthy
Voice of the City
Harry Glick . . .
. . . (SOLD) . . . (SOLD) (AVAILABLE)
|
Ida Bailey Allen |
(AVAILABLE) |
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Jimmy Jemail, Inquiring Reporter . . |
(AVAILABLE) |
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George H. Combs, Jr. . |
(AVAILABLE) |
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Now You Decide . . . |
(AVAILABLE) |
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Boxing Bouts |
. . (SOLD) |
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Music to Read By . . |
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DAY |
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How About It? (AVAILABLE)
Broadway Melody Hour . . . (SOLD) WHN Original Amateur Hour (SOLD)
Your Invention . New York Town . Hour of Champions Bowery Mission . . Busy Line Dramas .
(AVAILABLE)
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. . . (SOLD)
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(AVAILABLE)
United Press News
(SOME AVAILABLE)
Air-finds
(AVAILABLE)
WOOWatts-NIGH
DIAL 1010 • New York City
INVESTMENT in the radio industry, in terms of actual cash, is com- paratively small. This is because one of the most important elements in the physical machinery of transmitting programs — the ether — is obtained by license from the government without cost.
Station and network property and facilities represent an investment of less than $75,000,000. On basis of business turnover, however, amounting to about $130,000,000 in time sales last year, broadcaster as a rule place a high "good-will" value on their enterprises. But FCC spokesmen have pointed out that broadcasters are not rightfully entitled to claim value for anything except their tangible equipment.
The manufacturing end of the business has entailed a more sizeable outlay. Lead- ing unit here, RCA, is a hundred-million-doilar corporation, but its activities extend beyond broadcasting into the movie, phonograph and communications fields. West- inghouse, General Motors, General Electric and various other companies also turn out radio sets and accessories as part of their activities, but because of mixed op?r- c'ticns of these concerns it is difficult to segregate the radio portion so as to arrive at an approximate investment in this field.
Radio receiving sets in American homes represent a current investment of about $1,000,000,000. This is based on 25,000,000 sets at an average cost of $40, a con- servative calculation.
A complete section giving financial summaries and other data on radio companies whose securities are listed will be found starting on page 769.
73
No Radio Executive complete without one!
• Dictograph Telephone Systems are closely interwoven with the business life of the nation. For these reasons:
• Flip-Finger Action: No fiddling with dials — a flip of the finger and your connection is completed.
• Split-Second Contact: Heavy traffic at the switch- board can't slow you up — you contact the voice you want when you want it.
• Complete Privacy: Speaking of switch-boards, a Dictograph Telephone System "short-circuits" your chair- man of the board, the operator. It's a completely effective cure for Office-Rumoritis.
• If Your Staff is More than You: A Dictograph Telephone System is just as necessary, just as practical in a two-room office as a honeycombed corporation. You'll realize the truth of this when you —
• Get the Facts! They're contained in Booklet 22 which bristles with practical reasons-why. Write for it today!
Dictograph Inter-Communicating Telephone Systems
THE ORIGINAL LOUD-SPEAKING TELEPHONE
A Division of Dictograph Products Co., Inc., 580 Fifth Ave., New York, N. Y.
Branches in Principal Cities
74
National Associatio of Broadcasters
Its Reorganization Program Washington, D. C, 1938
At the sixteenth annual meeting held in Washington on February 14th, 15th and 16th, the NAB Reorganization Plan was adopted without a dis- senting vote. In accordance with the plan, seventeen geographical groups, comprising the Active Membership, each elected its member to the new NAB board. The seventeen directors then chose six directors at large, making twenty-three members of the new NAB board. This board, along with the newly appointed president, is to rule the NAB. An executive committee of six was selected by the board as its next step under the new NAB regime.
As this edition of RADIO AN- NUAL goes to press, it remains for the executive committee to choose the NAB chief executive, at a salary ranging from $20,000 to $40,000 annually. Temporary officials were chosen until late in March when the next meeting of the committee is to take place. Destiny of the NAB is now in the hands of the following, pending the presidential appointment :
Phillip G. Loucks (continues as Special Counsel until March 21).
Temporary Chairman of the Board: Mark Ethridge.
Executive Committee : Mark Ethridge and Edwin W. Craig rep- resenting the clear channel mem- bers, Walter J. Damm and Frank Russell the regional or medium out-
lets and Herbert Hollister and John Elmer the smaller stations.
The seventeen district directors are (1) John Shepard III, Yankee- Colonial networks; (2) Harry C. Wilder, WSYR, Syracuse; (3) Clair McCullough, WGAL, Lancas- ter, Pa. ; (4) John Kennedy, WPAR, Parkersburg, W. Va.; (5) W. Wal- ter Tison, WFLA, Tampa; (6) Ed- ward W. Craig, WSM, Nashville; (7) Mark Ethridge, WHAS, Louis- ville; (8) John Fetzer, WKZO, Kalamazoo; (9) Walter J. Damm, WTMJ, Milwaukee; (10) John J. Gillin, WOW, Omaha; (11) Earl H. Gammons, WCCO, Minneapolis ; (12) Herb Hollister, KANS, Wich- ita, Kans.; (13) O. L. Taylor, KGNC, Amarillo, Texas; (14) Gene O'Fallon, KFEL, Denver; (15) Ralph R. Brunton, KJBS, San
75
JOHN W. ALICOATE
Publisher
Don M. Mersereau
General Manager
Marvin Kirsch
Business Manager
M. H. Shapiro
Associate Editor
Ralph Wilk
Los Angeles Representative
Don Carle Gillette
Editor
Arthur Simon
Special Representative
Howard London
Editorial
Ted Lloyd
Editorial
Robert A. Litzberg
NORMAN WEISER Statistician
Editorial
Leonard M. Leonard
Editorial
Advertising
Lawrence Krasner Albert Ashcroft Elsie Goldman
Jacquette Kilness
Editorial
Circulation
M. B. Altschuler
John Andrus
Gladys Zasorin
HOLLYWOOD Ralph Wilk
6425 Hollywood Blvd. Telephone Granite 6607
PUBLISHERS OF
THE RADIO DAILY
THE RADIO ANNUAL
^
76
■A
Francisco; (16) Donald W. Thorn- burgh, KNX, Los Angeles; (17) C. W. Myers, KGW, Portland, Ore.
Directors at Large: Harold V. Hough (WBAP) and Lambdin Kay (WSB), clear channel members; Frank M. Russell (WRC) and El- liott Roosevelt of Hearst Radio, the medium stations; John Elmer and Edward A. Allen, small sta- tions.
The NAB as a trade association for the broadcasting industry was organized in 1923.
On October 31, 1927, a year after the birth of the first major net- work, certificate of incorporation was filed in the state of Delaware, the original incorporators being M. K. Gilliam, M. J. Woods and Paul W. Morency. Objects, as then stated under Article 2 and still holding good, read as follows:
'The object of this Association shall be to foster and promote the development of the art of radio broadcasting; to protect its mem- bers in every lawful and proper manner from injustices and unjust exactions ; to foster, encourage and promote laws, rules, regulations, customs and practices which will be for the best interest of the public and broadcasting industry."
At both the fourteenth and fif- teenth annual conventions, held in Chicago in 1936 and 1937 respec- tively, proposals were considered for the reorganization of the NAB, and these indicated a growing dis- satisfaction with the form of or- ganization which had existed with but few changes since its inception in 1923.
During the summer and fall of 1937 it became apparent that rad-
ical changes and adjustments would have to be made if the or- ganization was to fulfill the objec- tive for which it was created. Upon request of a representative group of the membership, the Board of Directors called a special meeting, which was held in New York on October 12th and 13th. Action was taken which made it mandatory for the NAB to be reorganized. For this purpose a committee was cre- ated by unanimous vote upon a resolution. Committee on Reor- ganization consisted of E. A. Allen, Edwin W. Craig, E. B. Craney, Wal- ter J. Damm and John Shepard III, with Mark Ethridge as Advisory Member. Subsequently, Phillip G. Loucks was chosen as counsel to the committee and is still serving in this capacity.
Committee went into action and outlined its plan. More than 100 trade associations were contacted for information on their setups, and ideas were invited from the NAB membership. Result, after taking into consideration the criti- cisms and earlier proposals, was a departmentalization plan, with the office of Managing Director being abolished. This was the only large salaried job in the NAB. In the vacated position was proposed a paid president who was to devote full time and be actual chief ex- ecutive, not necessarily to be chosen from the ranks of the NAB members. Salaried secretary- treasurer, other newly created de- partments and provisions for sal- aried heads was also part of the new plan. Provisions were made for increases in dues to care for the additional overhead.
77
f laliotaal and iernahomal
lihes for C/vac/t
ersoncii
New York Office of
MYRON SELZNICK, ltd.
(N. Y.)
630 Fifth Ave.
TELEPHONE: Circle 7-6201
Herman Bernie Jack Chaqueneau
BEVERLY HILLS
LONDON
78
PERSONNEL OF
FEDERAL COMMUNICATIONS COMMISSION
as of January 1st, 1938
T. A. M. CRAVEN
GEORGE HENRY PAYNE
EUGENE O. SYKES
Commissioners
FRANK R. McNINCH Chairman
Secretary
T. J. SLOWIE
THAD H. BROWN PAUL A. WALKER NORMAN S. CASE
Assistant Secretary
JOHN B. REYNOLDS
General Counsel
HAMPSON GARY
Assistants to General Counsel
GEORGE B. PORTER WILLIAM H. BAUER (Acting Assistant) JAMES A. KENNEDY (Acting Assistant)
Chief Engineer
EL WELL K. JETT Assistants to Chief Engineer
ANDREW D. RING ANDREW CRUSE
Chief Examiner
DAVIS G. ARNOLD
FIELD
1. CHARLES C. KOLSTER Customhouse, Boston, Mass.
2. ARTHUR BATCHELLER 1020-30 Federal Bldg.,
641 Washington St.. New York, N. Y.
3. LOUIS E. KEARNEY 1200 U. S. Customhouse,
2nd & Chestnut Sts., Philadelphia, Pa.
4. CHARLES A. ELLERT Ft. McHenry, Baltimore, Md.
5. EDWARD BENNETT
402 New P. O. Bldg., Norfolk, Va.
6. GEORGE S. TURNER
411 Federal Annex, Atlanta, Ga. WILLIAM B. FOLEY Savannah, Ga.
7. ARTHUR S. FISH
P. O. Box 150, Miami, Fla. PAUL H. HERNDON, JR. Tampa, Fla.
8. THEODORE G. DEILER Customhouse, New Orleans, La. FRANK M. KRATOKVIL
302 U. S. Terminal Annex, Dallas, Texas. 11. BERNARD H. LINDEN
1105 Rives-Strong Bldg., Los Angeles, Calif.
10
Chief Accountant
WILLIAM J. NORFLEET
Chief, International Section
GERALD C. GROSS
Chief, Field Section, Engineering Dept.
W. D. TERRELL
Chief, License Bureau
WILLIAM P. MASSING
Chief, Audits and Accounts
L. A. CORRIDON
Chief, Press Section
G. F. WISNER
Chief, Supplies
NICHOLAS F. CURETON
Chief, Duplicating
PAUL H. SHEEHY
FORCE
WILLIAM E. DOWNEY San Diego, Calif.
12. V. FORD GREAVES Customhouse, San Francisco. Calif.
13. KENNETH G. CLARK
207 New Courthouse Bldg., Portland. Ore.
14. L. C. HERNDON
808 New Federal Bldg.. Seattle, Wash. STACY W. NORMAN Juneau, Alaska
15. EDWIN S. HEISER
538 Customhouse, Denver, Colo.
16. C. W. LOEBER
927 Main P. O. Bldg., St. Paul, Minn.
17. wm. j. McDonnell
410 Federal Bldg., Kansas City, Mo.
18. H. D. HAYES
2022 Engineering Bldg.. Chicago, 111.
19. EMERY H. LEE
1025 New Federal Bldg., Detroit, Mich.
20. MILTON W. GRINNELL
514 Federal Bldg.. Buffalo, N. Y.
LEE R. DAW SOX
Aloha Tower, Honolulu. T. H.
J OK II. McKINNEY
San Juan. Puerto Rico
MONITORING STATIONS
BENJAMIN E. WOLF Grand Island, Nebr.
IRVING L. WESTON Great Lakes, 111.
ACCOUNTING OFFICE
JACK E. BUCKLEY
45 Broadway, New York. \. Y.
79
*
|
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Jack Haley |
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Mary Livingstone |
Kitty Carlisle |
|
Ed Wynn |
Jack Pearl |
|
Al Goodman |
Johnny Green |
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Virginia Verrill Wendy Barrie
Allan Jones Joe Cook
Yacht Club Boys Popeye the Sailor
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81
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Jack Benny Mary Livingstone Ed Wynn Al Goodman
Jack Haley Kitty Carlisle Jack Pearl Johnny Green
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SETTING A NEW STANDARD FOR QUALITY £ SERVICE
82
• • •
A SUMMATION OF THE VIEWS OF CRITICAL AMERICA, FROM THE FIRST ANNUAL RADIO DAILY FORUM
AN analytical and statistical digest of the first annual Critics' Forum, con- ducted by THE RADIO DAILY. The consensus of critical opinion reflects the varied viewpoints of the reviewers, editors and columnists on representative American newspapers, both large and small, who were invited to participate.
QUESTION No. 1 Is radio entertainment progressing, going backward or standing still?
FIFTY-FIVE per cent of the critics believed that radio entertainment was pro- gressing, 5 per cent were of the opinion that it was moving backward and 40 per cent believed that it was standing still. Dominant thought among those that agreed that radio was moving forward was the expression that programs were improving and the radio audiences becoming more critical.
QUESTION No. 2 How can news periods be improved?
THE majority of the critics agreed that in order to improve the news periods there must be less editorializing and more straight news; assign news pro- grams to experienced newspapermen; better delivery — slower tempo and less shouting; better editing; fewer periods and less repetition.
QUESTION No. 3 Are the number of educational and cultural programs sufficient?
BY a percentage vote of 71 to 29, the radio editors and critics of the country declare that there is a plentitude of educational and cultural programs on the air at the present time. Chief comment from many was that educational matter on the air lacked showmanship due to poor presentation.
QUESTION No. 4
Are you prejudiced against a program because it is transcribed, regardless of entertainment value?
THE prejudice against transcribed programs is gradually disappearing, due chiefly to better quality transcriptions, especially those of a musical nature. Voting in RADIO DAILY'S first annual Forum showed 58 per cent prejudiced and 42 per cent on the negative side.
83
DISCOVER
THE ITALIAN MARKET
AND YOU WILL FIND
A BILLION DOLLAR
MARKET
HE ITALIAN MARKET concentrated one hundred miles around the city of New York is a billion dollar market, with its own buying habits, its own wholesale and retail outlets and its own advertising mediums. There are 2,300,000 Italo-Americans living and prospering in New York, New Jersey, Connecticut, Pennsylvania and Delaware. We reach this market every hour of the day and every day of the year through WOV, WBIL, and WPEN, broadcasting programs especially designed and produced to entertain and sell the Italo-American listeners. We have done so for the past five years coming to the conclusion that the only way to sell the Italian Market is the Italian way. We will be glad to place at your disposal, with no obligation on your part, whatever knowledge we possess of the Italian Market of America.
INTERNATIONAL BROADCASTING CORP., 132 W. 43rd St., N«w York, T.I. BRryant 9-6080
WPEN* WOV* WBIL
PHILADELPHIA, IOOO Wattt NEW YORK, IOOO Watt.
NEW YORK, 5000 WaUi
84
QUESTION No. 5 Can small unaffiliated local stations successfully buck network shows,
and how?
CRITICS agreed that small independent stations have little chance of bucking networks which have greater resources in both facilities and talent. Principal suggestions advanced included: Localizing scheduled like local newspapers instead of aping networks; play up events, speakers, news and talent of local interest; use less recorded material.
QUESTION No. 6 Should radio be (1) government controlled, (2) government regulated,
(3) government censored?
WITH very little qualifying comment, radio critics expressed themselves overwhelmingly opposed to either control or censorship of radio by the government. The FCC was approved by a good majority. Results showed 91 per cent opposed to government control and 9 per cent in favor; 70 per cent in favor of government regulation and 30 per cent opposed; 92 per cent opposed to government censorship and 8 per cent favoring censorship.
QUESTION No. 7 What types of programs do you like best?
Program Points
1. Variety 786
2. Drama 514
3. Symphony 494
4. Dance Bands 310
5. Commentators 294
6. Sportscasts 274
7. Novelty 198
8. Forums 153
9. Comedy 130
10 Familiar Music (Popular and Classical) 90
85
PHIL BAKER
GOOD GULF PROGRAM CBS
©
HAL BLOCK
The 3rd Year Writing
PHIL BAKER SHOW
YOUNG & RUBICAM Previous Commitments
For
Grape Nuts Packard
Studebaker Palmolive
SQUAWK DEPRRTfllEnT
^ (Principal Complaints Against Radio) From Critics' Forum
Too much Hollywood. Studio audiences and their applause.
Commercials that are either too long, repetitious or make extravagant claims. Not enough daytime music. Too many serials.
Backslapping among actors and announcers. ; Stentorian announcers and those with rasping voices. 'Comedians who don't register with listeners despite studio reactions. 'Conflicting programs such as Kate Smith and Rudy Vallee at same hour. "Lack of new ideas and new talent. Unqualified commentators. Not enough good drama.
Accuracy- Knowledge and 39 Years Experience
IS THE FIRM FOUNDATION UPON WHICH OUR BUSINESS IS BUILDED
ft
Field Intensity and Station Location Surveys.
Directional Antenna Systems.
Allocation Problems.
Television Specialists.
Broadcast, High Frequency and Ultra High
Frequency Bands.
Management and Sales Analyses.
Coverage Presentations for Sales Purposes.
Market Data.
A COMPLETE SERVICE FOR THE BROADCASTING STATION
Lieut. Comdr. Thomas Appleby, U. S. N. R.,
Pres. and Chief Engineer
— Special Appointment —
Civilian Radio Engineer U. S. Navy Dept. in 1919
APPLEBY & APPLEBY
Consulting Radio Engineers
Jasper & Winchester Aves.
ATLANTIC CITY, N. J.
Telephone 2-2535
NEW YORK OFFICE: 350 MADISON AVENUE PHONE— MURRAY HILL 2-2046
Radio Daily
Conducts its first annual poll of the
Radio Editors and Critics for the year 1937.
(Released January 14, 1938)
Programs
Title Points Chase and Sanborn 482
Jell-0 440
Royal Gelatin 296
Kraft Music Hall 287
Town Hall Tonight 260
Lux Radio Theater 188
N. Y. Philharmonic 185
Chesterfield 136
Ford Sunday Evening Hour 124
Magic Key of RCA 103
Personalities
Jack Benny 508
Edgar Bergen-Charlie McCarthy - 491
Fred Allen 361
Bing Crosby 355
George Burns-Gracie Allen 144
Nelson Eddy 138
Rudy Vallee 126
Kate Smith Ill
Bob Burns Ill
Jeanette MacDonald 108
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RADIO DAILY POLL |
0 V€* ft tf> \1 Vtl\ |
CONTINUED |
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Guy Lombardo |
387 |
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Wayne King |
292 |
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Benny Goodman |
285 |
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Andre Kostelanetz |
242 |
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Hal Kemp |
187 |
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Tommy Dorsey |
160 |
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Horace Heidt |
143 |
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Paul Whiteman |
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Shep Fields |
105 |
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Raymond Paige |
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Edwin C. Hill.. |
432 |
|
|
Boake Carter .... |
412 |
|
|
Lowell Thomas . . H. V. Kaltenborn. Paul Sullivan . . . |
326 |
|
|
226 |
||
|
148 |
||
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SfBtWtS f1Otilflt#»ff#fI#Af*4k, |
|
|
Ted Husing |
670 |
|
Clem McCarthy |
259 |
|
Bill Stern |
156 |
|
Bill Slater |
108 |
|
Red Barber |
61 |
|
Graham McNamee |
61 |
00
WORLD-TELEGRAM ANNUAL RADIO EDITORS' POLL
Conducted by Alton Cook, Radio Editor, World-Telegram, New York, with participation of radio editors in United States and Canada.
Favorite Programs
Points
Charlie McCarthy and Co 277
Jack Benny 245
Bing Crosby Hour 146
Fred Allen 127
Rudy Vallee Hour 104
Radio Theater 70
Toscanini Concerts 56
Philharmonic Symphony 45
Detroit Symphony 33
March of Time 32
Fibber McGee and Molly 27
Kostelanetz Program and One Man's
Family 24
Burns and Allen 23
Lanny Ross Hour 23
Come fit ft as and Comedy Acts
Points
Jack Benny 392
Charlie McCarthy 329
Fred Allen 220
Fibber McGee and Molly 59
Burns and Allen 53
Eddie Cantor 22
Walter O'Keefe and Amos n' Andy. . 20
Charles Butterworth 18
Phil Baker 17
Stoopnagle and Budd 15
Light Orchestras
Points
Guy Lombardo 235
Benny Goodman 154
Andre Kostelanetz 133
Wayne King 116
Horace Heidt 96
Hal Kemp 61
Tommy Dorsey 58
Paul Whiteman 40
Richard Himber 39
Eddy Duchin 32
Rudy Vallee 27
Shep Fields 26
Casa Loma 23
Popular Singers (Male)
Points
Bing Crosby 441
Kenny Baker 231
Lanny Ross 115
Nelson Eddy 75
Dick Powell 51
Frank Parker and Buddv Clark 42
Rudy Vallee 41
Points
Tony Martin 26
Jerry Cooper 22
Frank Munn 18
Jack Fulton 17
Popular Singers (Female)
Points
Kate Smith 242
Frances Langford 224
Connie Boswell 97
Dorothy Lamour 81
Alice Faye 71
Harriet Hilliard and Jane Froman. . 43
Gertrude Niesen 37
Jeanette MacDonald 35
Deanna Durbin 25
Popular Vocal Groups
Points
The Revelers 138
Paul Taylor Chorus 135
Spitalny Girl Chorus 58
Town Hall Quartet 51
Kay Thompson Singers, Lyn
Murray Choir, Eton Boys 25
Dramatic Programs
Points
Lux Radio Theater 361
One Man's Family 164
First Nighter 117
March of Time 99
Gang Busters 68
Big Town 62
Columbia Workshop 57
Cavalcade of America 29
Tyrone Power 27
Classical Singers
Points
Lawrence Tibbett 199
Nelson Eddy 194
Lily Pons 167
Kirsten Flagstad 166
Richard Crooks 104
Grace Moore 96
Jeanette MacDonald 72
Gladys Swarthout 34
Lauritz Melchior 31
Jessica Dragonette 28
Lucille Manners 26
Symphonic Conductors
Points
Arturo Toscanini 398
Leopold Stokowski 230
Frank Black 81
01
Points
John Barbirolli 73
Erno Rapee 68
Eugene Ormandy 60
Andre Kostelanetz 56
Artur Rodzinski 56
Jose Iturbi 36
Fritz Reiner 27
Instrumental Soloists
Points
Jose Iturbi 194
Jascha Heifetz 173
Yehudi Menuhin 109
Albert Spalding 106
Rubinoff 67
Mischa Elman 52
Joseph Hofmann 22
Fritz Kreisler 20
George Enesco 15
Children's Programs
Points
Singing Lady 245
Little Orphan Annie 62
Mickey Mouse 57
Let's Pretend 49
Dear Teacher 42
American School of the Air 36
Jack Armstrong 35
Dick Tracy 34
White Rabbitt Line (Milton Cross)
and Kaltenmeyer's Kindergarten. 30
News Commentators
Points
Boake Carter 177
Lowell Thomas Ill
Edwin C. Hill 93
General Hugh S. Johnson 32
Dorothy Thompson and Gabriel
Heatter 27
H. V. Kaltenborn 26
Alexander Woollcott 24
Walter Winchell 20
Paul Sullivan 18
Announcers
Points
Don Wilson 150
Harry von Zell 69
Milton Cross 57
Ken Carpenter 45
David Ross and Paul Douglas 30
Jimmy Wallington 27
Graham McNamee and Truman
Bradley 15
Ben Grauer 12
Sports Commentators
Points
Ted Husing 489
Clem McCarthy 158
Bill Stern 85
Don Wilson 84
Graham McNamee 53
Bill Slater 40
Red Barber 30
Tom Manning 26
Bob Elson and Paul Douglas 23
STAGE MAGAZINE AWARDS
Stage Announced Awards in Radio for the First Time in July, 1937. Magazine Annually Awards Palm to Outstanding Member of Every Phase of Entertainment Field.
BING CROSBY JACK BENNY FRED ALLEN FRANK BLACK
BENNY GOODMAN MARCH OF TIME ANDRE KOSTELANETZ ALFRED WALLENSTEIN
92
FORTUNE MAGAZINE SURVEY
Eleventh quarterly survey conducted by Fortune, embracing a repre- sentative cross-section of public opinion; results announced Dec. 24, 1937.
Favorite Recreation
Listening to the radio
Going to the movies 17.3
Reading magazines and books 13.
Hunting or fishing
Watching sporting events
Reading newspapers
Playing outdoor games . . .
Playing cards and indoor games
Legitimate theater 3.7
All others
Don't know
|
Total |
Men |
Women |
|
18.8% |
15.3% |
22.4% |
|
17.3 |
11.3 |
23.5 |
|
13.8 |
8.6 |
19.2 |
|
11.0 |
18.1 |
3.7 |
|
10.4 |
16.2 |
4.4 |
|
7.1 |
8.6 |
5.5 |
|
6.6 |
9.3 |
3.8 |
|
5.3 |
4.6 |
6.1 |
|
3.7 |
2.4 |
5.0 |
|
3.5 |
3.2 |
3.8 |
|
2.5 |
2.4 |
2.6 |
Favorite Program
Jell-0 (Jack Barmy) 8.7%
Major Bowes 6.9
News broadcasts 6.6
Chase & Sanborn
(Charlie McCarthy) 5.8
Ford Sunday Evening Hour 4.3
One Man's Family 4.2
Lux Theater 3.5
Kraft Music Hall 3.3
Amos 'n' Andy 3.0
Gang Busters 2.5
Fibber McGee and Molly 2.4
Lum and Abner 2.3
Texaco (Eddie Cantor) 1.9
Lucky Strike Hit Parade 1.8
All others 42.8
Favorite Personality
Jack Benny 10.7%
Boake Carter 7.1
Lowell Thomas 5.9
Eddie Cantor 5.5
Bing Crosby 5.4
Major Bowes 4.6
Bob Burns 4.3
Nelson Eddy 4.0
Edwin C. Hill 3.5
Chrrlie McCarthy 3.0
President Roosevelt 2.7
Grade Allen 1.9
Fred Allen 1.4
Edgar Bergen 1.3
Lum and Abner 1.0
Rudy Vallee 9
All others 36.8
DAILY NEWS RADIO POLL
Conducted by The Daily News, New York, with participation of 39 newspapers throughout the country; results announced Jan. 9, 1938.
Points
1st— Charlie McCarthy and Edgar Bergen 36,696
2nd — Jack Benny and Mary Livingstone 29,669
3rd— Bing Crosby 22,034
4th— Don Ameche 19,534
5th— Eddie Cantor 17,258
6th— Jeanette MacDonald 9,705
7th— Burns and Allen 9,199
8th— Fred Allen 6,810
9th— Kate Smith 6,334
10th— Nelson Eddy 5,708
93
HEARST RADIO EDITORS' ANNUAL POLL
Popularity leaders in the Nationwide Survey Conducted by J. E. (Dinty) Doyle, Radio Editor, New York Journal- American; results announced January 30, 1938.
Award to "Forgotten Man"
Edgar Bergen
Best Variety Program
Bing Crosby Hour Charlie McCarthy Hour Hollywood Hotel
Best Drama Program
DeMille Radio Theater Hollywood Hotel Columbia Workshop
Best Classical Music
Sunday Nights at Carnegie Hall Sunday Evening Hour N. Y. Philharmonic Hour
Best Swing Orchestra
Benny Goodman Glen Gray Tommy Dorsey
Best Sweet Orchestra
Guy Lombardo Wayne King Richard Himber
Master of Ceremonies
Major Edward Bowes Bing Crosby Don Ameche
Leading Comedian
Fred Allen Jack Benny Edgar Bergen
Leading Comedienne
Gracie Allen
Marion Jordan (Molly)
Fanny Brice
Female Vocalist (Popular)
Kate Smith Frances Langford Connie Boswell
Female Vocalist (Concert)
Grace Moore
Lily Pons
Jeanette MacDonald
Male Vocalist (Popular)
Bing Crosby Tony Martin Kenny Baker
Male Vocalist (Concert)
Lawrence Tibbett Nelson Eddy Richard Crooks
Best Comedy Team
Burns and Allen
Fibber McGee and Molly
Jack Benny and Mary Livingston
Best Children's Program
Ireene Wicker The Lone Ranger Dorothy Gordon
Best Night-Time Serial
One Man's Family Amos and Andy The Easy Aces
Best Day-Time Serial
Vic and Sade The Goldbergs Today's Children
Best Sports Announcer
Ted Husing Clem McCarthy Bill Stern
Ail-Around Announcer
Harry Von Zell Don Wilson Ken Carpenter
Ail-Around Musical Show
Andre Kostelanetz Saturday Swing Club American Album
Best Commentator
Edwin C. Hill Lowell Thomas Boake Carter
Best Commentator (Movies)
Walter Winchell Jimmy Fidler Elza Schallert
Outstanding Star of '37
Charlie McCarthy Outstanding Program Idea
Hobby Lobby Most Impressive Broadcast
Ohio Flood Relief Best Educational Hour
Columbia School of the Air
Outstanding Non-Professional
Mrs. Eleanor Roosevelt
94
INTER. AMERICAN RADIO CONFERENCE
Havana — Nov. and Dec, 1937
The first Inter- American Radio Conference, which opened early in November and ran through the better part of December, 1937, was well attended by broadcasters from all parts of North, South and Central America.
Of primary interest were the agreements on broadcasting among the nations of the North American region, consisting of the United States, Canada, Mexico, Cuba, Haiti and Santo Domingo. Treaty becomes valid when all of these countries have signed. The present bands between 550 and 1,500 kcs. were increased by at least 10 channels, now extending from 550 to 1,600 kcs. and 34 new high-power stations were made possible. List of recommendations, includ- tually eliminated within the next
ing the problems of voting, press transmission to multiple destina- tions, allocations of frequencies, tolerances and spurious transmis- sions, bands for amateurs, the des- ignation of radio waves in kilo- cycles, frequencies for aviation in the bands from 6,000 to 30,000 kcs., and the suppression of interference caused by electrical apparatus, was approved by almost unanimous ac- cord and approved in principle unanimously.
Net result in the U. S., when the agreements and allocations are ratified, will allow 63 stations of Class 1 (50 kw. or more) on clear channels ; Mexico will have 15, Can- ada 14, Cuba 5, and Newfoundland, Santo Domingo and Haiti one each. Allocations for Class 1 and Class 2 stations were so arranged that with ratification and engineering adjustments, not one of the 700 stations in the U. S. will have to discontinue operation or be mate- rially curtailed. The item of in- terference was expected to be vir-
two years. Mexico agreed to dis- continue the troublesome border stations which have caused such serious interference. Also, elabo- rate provisions were made, setting up technical standards with which the countries will comply to insure good broadcasting service and avoid situations that cause inter- ference. These standards were worked out by engineers of the Federal Communications Commis- sion.
An international radio office for the exchange of technical informa- tion is to be established in Havana. At the conclusion of the confer- ence, it was decided that the North and South American groups would present a united front at the Cairo conference held in February, 1938. One of the important recommenda- tions for the Cairo meet was for greater facilities for news broad- casts.
The second Inter-American Radio Conference will be held in San- tiago, Chile, in 1940.
95
LATEST RESOLUTION of 24th AN- NUAL MEETING of CHAMBER of COMMERCE of the UNITED STATES
Regarding Radio Broadcasting
The rapid growth in the use of radio for entertainment and educa- tional purposes, as well as com- munications purposes, has made necessary regulation to prevent dis- order and interference in the use of the air. The characteristics of radio render this essentially a problem for federal rather than state control.
Regulation of radio communica- tion should not invade private man- agement. It should be based upon the principle that the interest of the listening public is the paramount consideration in radio broadcasting. Other forms of communication are primarily for the service of the sender, but broadcasting serves the listener. No regulation should attempt to force upon the public un-
desired program matter. Station owners, like newspapers and maga- zines, must be free to select and edit their program material.
• • •
The aforementioned resolution, the only reference ever made to radio broadcasting by the Chamber of Commerce of the United States, was passed at the 24>th annual con- vention of that body in April, 1936. To date, there has been no further reference made to broadcasting. Hoivever, plans now under con- sideration ivill allow the Chamber to study educational and political time allotments by broadcasters, with recommendations and policies expected to be released during the current year.
Of.
•<fassESZXEXX
nu-out the Yeai . . . Remember
ASSOCIATED CINEMA STUDIOS
IDEAS
WRITERS . . PRODUCERS DIRECTORS RECORDERS
A complete service for advertising agencies with or without a Holly- wood production office. Your ideas or your present show, written, pro- duced, either live or recorded, with Hollywood radio talent and picture personalities; or a show conceived, produced complete for your client.
"LADY OF MILLIONS" with
MAY ROBSON as
"Aunt May Webster"
conceived, produced and recorded for
BLACKETT-SAMPLE-HUMMERT, Inc.
Our appreciation to B-S-H for this distinctive privilege .
ASSOCIATED CINEMA STUDIOS HOLLYWOOD
Frank W. Purkett Vice President and General Manager
AMERICAN RECORD COMPANY OF CALIF.
processing and pressings exclusively . . .
RADIO IN EDUCATION
By
CLINE M. KOON
Senior Specialist in Radio Education
The tensions and torsions accompanying the present rapidly changing social order have greatly complicated the educational process and forced the learner to master and coordinate a bewildering number of facts if he is to lead a happy and socially useful life. The problem of the worthy use of increased leisure time has been of growing significance during the past 5 or 6 years. Radio occupies an important placed in the educational and recreational life of America, and consequently there has been a gradually growing interest in the influence which it is exerting upon the understand- ings, habits, and attitudes of the American people.
Radio is a new avenue for aiding classroom instruction and for acquainting the public with the work of the school in such a way as to develop an intelligent and abiding interest in the work being done. Within the past few years there has been a rapid growth in the number of school systems taking advantage of this new means of communication both as a teaching technique and as a means of accounting for the school's steward- ship to the stockholders of this great corporation called the public-school system.
The activities of certain national voluntary associations and special committees have given important service in helping to crystallize thinking and diffuse information in regard to the educational potentialities of radio. Among the latter should be mentioned the Advisory Committee on Educa- tion by Radio, the National Committee on Education by Radio, the Na- tional Advisory Council on Radio in Education, the Ohio Institute for Education by Radio, the National Association of Educational Broadcasters, and the recently formed Federal Radio Education Committee.
Approximately one-fourth of the school systems that make systematic use of broadcasts in instruction indicate that they broadcast some programs for home and/or school reception. These broadcasts are usually sponsored by the school system or an individual school within the system, and deal with a wide variety of subjects, such as the library hour, children's variety programs, the work of the school, public speaking, local history, music, dramatic sketches, school news, and short stories. Some of the programs are arranged in regular series and others are individual programs given from time to time as the occasion arises. More than 250 school systems in various parts of the country broadcast regular series of programs during the past 2 years.
"The Educational and Cultural Side oj Radio" Complete Section — Please Turn to Page HMt1 )().*>
97
|
LOIS BENNETT Soprano Star of Stage and Radio Starred (32 weeks) "Sweetest Love Songs" WJZ "Waltz Time" WEAF Guest Starred General Motors Concert Lucky Strike "Hit Parade" Chevrolet Musical Moments Manhattan Merry-Go-Round |
JEAN PAUL KING Master of Ceremonies Commentator — Super Salesman News Commentator Hecker's "Information Service of the Air" (13 weeks) WOR Monday-Friday — 11:45 A. M. Only radio personality now heard on all major networks |
|
Personal Representative CyJen CO, cylSifosei, 6Jnc. 607 Fifth Avenue, New York -:- PLaza 3-6268 |
|
|
TERRI LA FRANCONI Continental and Romantic Tenor Hammerstein Music Hall Los Angeles Opera Co. Pacific Coast Opera Co. San Francisco Opera Co. Now Starring at Roney Plaza — Miami (Third Season) |
CLAIRE WILLIS Linguist of Song (7 Languages) Features rhumbas, tangos, intimate French and popular songs. • Rainbow Grill Hotel Pierre Mayflower (Washington) Has besn on all networks. |
|
HAL MOORE Commentator Paramount Newsreel (Sports and News) Homemakers' Exchange Tues. & Thurs. WEAF— 11:30 a.m. Pick & Pat — two years Philadelphia Orchestra (26 Weeks) |
HOWARD PRICE Golden-voiced Tenor A&P Gypsies — 52 weeks Metropolitan Auditions Chevrolet Musical Moments I. J. Fox — Fur Trappers Broadway Musical Comedy "Revenge With Music" |
98
WALTER CASSEL
Baritone
•
Guest Starred General Motors Concert Hour
•
Featured
Maxwell House "Showboat"
Sealtesf "Saturday Night Party" (Series)
Chevrolet "Musical Moments"
"Hammerstein Music Hall" (Frequent Guest)
•
Starred
by Warners Bros, on KFWB Also in Warner Pictures
STAR OF — Chevrolet-Rubinoff Program
(Hollywood and New York Series)
Rexall United Drug "Radio Frolic"
^>
en
Personal Representative
607 Fifth Avenue, New York
nc.
PLaza 3-6268
ALICE CORNETT
SINGING SURPRISE OF THE SEASON
Featured on
"THE SONG SHOP"
(Presented by Coca Cola)
Fridays - 10-10:45 P. M., E.S.T.
WABC— COLUMBIA NETWORK
COAST-TO-COAST
WILLIE MORRIS
Soprano
FEATURED
Fireside Recital
Palmolive Beauty Box
Echoes of New York
Flying Red Horse Tavern
"Showboat"
Vince Series — 39 Weeks
Lucky Strike Hit Parade (13 weeks)
Rogers — "Musical Camera"
Chevrole! — "Musical Moments"
Starred
Rexall United Drug
"Radio Frolic"
99
IMPORTANT RADIO
TELEPHONE NUMBERS
in NEW YORK
RADIO STATIONS
WABC Wlckersham 2-2000
WARD TRiangle 5-3301
WBBC TRiangle 5-6690
WBBR MAin 4-9735
WBIL BRyant 9-6080
WBNX MEIrose 5-0333
WCNW INgersoll 2-1500
WEAF Circle 7-8300
WEVD BRyant 9-2360
WFAB Circle 7-2610
WFAS Wisconsin 7-2299
WFIL (N. Y. Office) BRyant 9-4539
WHN BRyant 9-7841
WHOM PLaza 3-4204
WIND (N. Y. Office) MUrray Hill 2-2611
WINS ELdorado 5-6100
WJJD (N. Y. Office) MUrray Hill 2-2611
WJZ Circle 7-8300
WLTH ORchard 4-1203
WLW (N. Y. Office) MOhawk 4-4528
WMBQ STagg 2-9037
WMCA Circle 6-2200
WNBF (N .Y. Office) MUrray Hill 2-5767
WNEW Plaza 3-3300
WNYC WOrth 2-4740
WOR TEnnsylvania 6-8383
WOV BRyant 9-6080
WPG ' MUrray Hill 2-2046
WQXR COIumbus 5-6366
WVFW TRiangle 5-0313
WWRL NEwtown 9-3300
NATIONAL NETWORKS
Columbia Broadcasting System ... .Wlckersham 2-2000
Mutual Broadcasting System PEnnsylvania 6-9602
National Broadcasting Cc Circle 7-8300
STATION REPRESENTATIVES
Associated Broadcast Adver- tising Co Wisconsin 7-2299
Hibbard Ayer MUrray Hill 2-2046
John Blair & Co MUrray Hill 2-6084
The Branham Co MOhawk 4-2430
Bryant-Griffith & Brunson, Inc. .. MUrray Hill 2-2174
J. Ralph Corbett, Inc MOhawk 4-4528
Cox & Tanz MUrray Hill 2-8284
Craig & Hollingbery, Inc PLaza 3-8989
J. J. Devine & Associates VAnderbilt 3-1 118
Free & refers, Inc LExington 2-8660
Gene Furgason & Co., Inc MUrray Hill 2-3734
Hearst Radio, Inc PLaza 8-2600
E. Katz Special Advertising Agency. . LOngacre 5-4594
Kelly Smith Co MOhawk 4-2434
Joseph Hershey McGillvra VAnderbilt 3-5055
J. P. McKinney & Son Circle 7-1 178
National Broadcasting Co Circle 7-8300
John H. Perry Associates BRyant 9-3357
Edward Petry & Co MUrray Hill 2-3850
Radio Sales Wlckersham 2-2000
William G. Rambeau Co CAIedonia 5-4940
Paul H. Raymer Co MUrray Hill 2-8690
Graham A. Robertson TLaza 3-7370
Small & Brewer, Inc Wlckersham 2-8383
Transamerican Broadcasting & Television
Corp MUrray Hill 6-2370
Weed & Co VAnderbilt 3-6966
Howard A. Wilson Co MUrray Hill 6-1230
ADVERTISING AGENCIES
Advertisers' Broadcasting Co MUrray Hill 4-1360
Alherton £r Currier, Inc MOhawk 4-8795
N. W. Ayer & Son, Inc CHickering 4-5600
Batten, Barton, Durstine & Osborn,
Inc ELdorado 5-5800
Benton & Bowles, Inc Wlckersham 2-0400
Bermingham, Castleman & Pierce,
Inc LExington 2-7550
The Biow Co., Inc Circle 6-9300
Blackett-Sample-Hummert, Inc Wlckersham 2-2700
Blackstone Co Circle 7-7890
Bowman, Deute & Cummings MUrray Hill 2-0392
Brooke, Smith, French & Dorrance,
Inc VAnderbilt 3-1800
Brown & Tarcher, Inc Circle 6-2626
Franklin Bruck Advertising Corp Circle 7-7661
Buchanan & Co MEdallion 3-3380
Campbell-Ewald Co. of N. Y Circle 7-6383
Cecil, Warwick & Legler, Inc. .. MUrray Hill 2-7895
Compton Advertising Inc Circle 6-2800
D'Arcy Advertising Co ELdorado 5-3765
Donahue & Coe, Inc COIumbus 5-4252
Erwin, Wasey & Co MOhawk 4-8700
William Esty & Co CAIedonia 5-1900
Federal Advertising Agency, Inc ELdorado 5-6400
Fletcher & Ellis, Inc LAckawanna 4-3570
Albert Frank-Guenther Law, Inc. .. COrtland 7-5050
Fuller & Smith & Ross, Inc ELdorado 5-5750
Gardner Advertising Co COIumbus 5-2000
J. Stirling Cetchell, Inc VAnderbilt 3-4800
Ceyer, Cornell & Newell, Inc Wlckersham 2-5400
Lawrence C. Gumbinner Co VAnderbilt 3-3550
E. W. Hellwig Co LExington 2-3080
Charles W. Hoyt Co., Inc VAnderbilt 3-4690
H. W. Kastor & Sons Advertising Co.
COIumbus 5-6135
Joseph Katz Co Wlckersham 2-2740
Kenyon & Eckhardt, Inc Wlckersham 2-3920
H. M. Kiesewetter Advertising Agency,
Inc LExington 2-0025
As thur Kudner, Inc Circle 6-3200
Lambert & Feasley, Inc COIumbus 5-3721
Lennen & Mitchell, Inc MUrray Hill 2-9170
Lord & Thomas Wlckersham 2-6600
Marschalk & Pratt, Inc VAnderbilt 3-1525
J. M. Mathes, Inc LExington 2-7450
Maxon, Inc ELdorado 5-2930
McCann-Erickson, Inc LExington 2-1700
Neff-Rogow, Inc Circle 7-4231
Newell-Emmett Co., Inc AShland 4-4900
Paris & Peart CAIedonia 5-9840
Pedlar & Ryan, Inc ELdorado 5-7700
F. Pettinella WAtkins 9-6424
Prins & Keifer, Inc VAnderbilt 3-2565
Reiss Advertising, Inc COIumbus 5-4632
Ruthrauff & Ryan, Inc VAnderbilt 3-6400
Stack-Coble Advertising Co PLaza 3-7444
J. Walter Thompson Co MOhawk 4-7700
Tracy-Locke-Dawscn, Inc AShland 4-1690
United States Advertising Corp COIumbus 5-2032
Wales Advertising Agency VAnderbilt 3-4000
L. D. Wertheimer Co MUrray Hill 2-6860
Young & Rubicam, Inc AShland 4-8400
PUBLICATIONS
Advertising Age BRyant 9-6432
Advertising & Selling CAIedonia 5-9770
Billboard MEdallion 3-1616
Broadcasting and Broadcasting Adver- tising COIumbus 5-3815
Hollywood Reporter Wisconsin 7-2470
Metronome Circle 7-4500
Motion Picture Daily Circle 7-3100
Musical America Circle 7-0522
100
Musical Courier Circle 7-4500
Music Trades Circle 7-0522
Printers' Ink AShland 4-6500
Radio MUrray Hill 2-5973
Radio Advertising (Rates and Data) . . MOhawk 4-1220
Radio Art PLaza 3-71 56
Radio Craft WAIker 5-0730
RADIO DAILY Wisconsin 7-6336
Radio & Electric Appliance Journal. .. .Circle 7-5842
Radio News & Short Wave BRyant 9-3142
Radio Retailing MEdallion 3-0700
Radio Today PLaza 3-1340
Radio Weekly WAIker 5-2576
Seiter, Carver, Livingston Publishers,
Inc MUrray Hill 3-7177
Standard Advertising Register MEdallion 3-5850
Tide AShland 4-3390
Variety BRyant 9-8153
NEWS SOURCES
Associated Press ELdorado 5-1200
International News Service MUrray Hill 2-0131
NEA Service, Inc MEdallion 3-5160
News Features, Inc Circle 6-1738
Press-Radio Bureau MUrray Hill 2-5760
Transradio News Features Circle 7-4560
Transradio Press Service, Inc MUrray Hill 2-4053
United Press MUrray Hill 2-0400
TALENT AGENCIES
Artists Management Bureau Inc. ..MUrray Hill 2-1888
Associated Radio Artists Circle 7-4452
Batchelor Enterprises, Inc CHickering 4-6204
Herman Bernie, Inc Circle 7-6201
Chamberlain Brown BRyant 9-8480
Columbia Artists, Inc Wlckersham 2-2000
Columbia Concerts Corp Circle 7-6900
Consolidated Radio Artists, Inc COIumbus 5-3580
Curtis & Allen Circle 7-4124
Fanchon & Marco Circle 7-5630
Hesse & McCaffrey ELdorado 5-1076
Leading Attractions, Inc PLaza 3-8093
Ben B. Lipset, Inc PLaza 3-6268
A. & S. Lyons, Inc LAckawanna 4-7460
Mills Artists, Inc Circle 7-7162
William Morris Agency, Inc Circle 7-2160
Leo Morrison, Inc Circle 7-6413
Music Corporation of America. . .Wlckersham 2-8900
NBC Artists Service Circle 7-8300
Radio Orchestra Corp COIumbus 5-5952
Rockwell-O'Keefe, Inc Circle 7-7550
Myron Selznick Co. of N. Y Circle 7-6201
Universal Radio Artists BRyant 9-7763
Rudy Vallee Orchestra Units Corp. ... ELdorado 5-3435 WOR Artists Bureau PEnnsylvania 6-8383
PROGRAM PRODUCERS
Air Features, Inc Wlckersham 2-0077
Atlas Radio Corp BRyant 9-3040
British-American Productions, Inc.. .. ELdorado 5-0381
Cleveland B. Chase, Inc ELdorado 5-1720
Chase & Ludlum Circle 7-4366
Ted Collins Circle 7-0094
Conquest Alliance Co PLaza 3-5650
Edmar Enterprises, Inc COIumbus 5-3737
Ted Hammerstein LOngacre 5-9609
H. S. Coodman Wlckersham 2-3338
Jean V. Crombach, Inc Circle 7-6980
Arnold Johnson Radio Productions. ... ELdorado 5-3900
Langlois & Wentworth ELdorado 5-1 620
Phillips H. Lord, Inc Wlckersham 2-2213
McKnight & Jordan, Inc ELdorado 5-6110
Donald Peterson Wisconsin 7-0069
Radio Events Syndicate MUrray Hill 6-3487
Rocke Productions, Inc Circle 7-7630
James L. Saphier Circle 7-2135
Sound Masters, Inc BRyant 9-2463
Henry Souvaine, Inc Circle 7-5666
Star Radio Programs, Inc PLaza 3-4991
Douglas F. Storer, Inc Circle 7-7672
Universal Radio Programs, Inc. ... MUrray Hill 2-0648
Rcger White Circle 7-4943
Wilson-Powell & Hayward, Inc ELdorado 5-0410
Wolf Associates, Inc COIumbus 5-1621
TRANSCRIPTION AND RECORDING COMPANIES
Advertisers Recording Service, Inc Circle 7-6982
Allied Recording Froducts Co BRyant 9-1435
Alsop Radio Recording, Inc ELdorado 5-0780
Atlas Radio Corp BRyant 9-3040
Associated Music Publishers, Inc BRyant 9-0847
Audio-Scriptions, Inc BRyant 9-7480
Brinckerhoff & Co PLaza 3-3015
Columbia Transcription Service ..Circle 7-6224
Conquest Alliance Co PLaza 3-5650
Decca Records, Inc COIumbus 5-5662
Eastern Sound Recording Co MEdallion 3-3554
International Production Studios. .. .COIumbus 5-7366
Cennett Records Co BRyant 9-5543
Jean V. Crombach, Inc Circle 7-6980
Masque Sound Recording Corp MUrray Hill 2-4282
Musicraft Records Inc BRyant 9-6505
National Recording Co MEdallion 3-3860
National Transcription Features,
Inc MUrray Hill 2-0648
NBC Thesaurus Circle 7-8300
Radio & Film Methods Corp CAIedonia 5-7530
Reeves Sound Studios, Inc Circle 6-6686
Sound Reproductions Corp BRyant 9-8265
Speak-O-Phone Recording & Equipment
Co COIumbus 5-1350
Ed Strong NEwtown 9-3232
Transcriptions, Inc MUrray Hill 2-2103
Universal Recording Co Circle 6-2168
Victor Recording Laboratory BOgardus 4-6200
WOR PEnnsylvania 6-3383
World Broadcasting System Wlckersham 2-2100
ORGANIZATIONS, UNIONS AND
GOVERNMENT AGENCIES
Actors' Equity BRyant 9-3550
Advertising Club CAIedonia 5-1810
Advertising Federation of America .... BRyant 9-0430 American Association of Advertising
Agencies MOhawk 4-7982
American Federation of
Musicians PEnnsylvania 6-2545
American Federation of Radio
Artists MUrray Hill 2-1 1 57
American Plays Association COIumbus 5-1860
ASCAP COIumbus 5-7464
Friars Club Circle 6-0282
I A. T. S. E COIumbus 5-8915
Lambs Club BRyant 9-8020
M. P. P. A Circle 6-3084
National Labor Relations Board COIumbus 7-6860
New Ycrk World's Fair 1939, Inc BRyant 9-6000
S. E. S. A. C BRyant 9-3223
Society of Jewish Composers, Publishers
and Song Writers LOngacre 5-9124
Songwriters' Protective Association. COIumbus 5-3758 Works Progress Administration Circle 6-4000
RAILROAD TERMINALS
Grand Central VAnderbilt 3-9100
Pennsylvania PEnnsylvania 6-5600
HOTELS
Algonquin VAnderbilt 3-2500
Ambassador Wlckersham 2-1000
Astor Circle 6-6000
Barbizon-Plaza Circle 7-7000
Belmont Plaza Wlckersham 2-1200
Biltmore MUrray Hill 2-7920
Commodore VAnderbilt 3-6000
Edison Circle 6-5000
Essex House Circle 7-0300
Lexington Wlckersham 2-4400
Lincoln Circle 6-4500
Lombardy PLaza 3-8600
New Yorker MEdallion 3-100C
New Weston PLaza 3-4800
Park Central Circle 7-8000
Pennsylvania PEnnsylvania 6-5000
Plaza PLaza 3-1740
Plymouth Circle 7-8100
Ritz Carlton PLaza 3-4600
Ritz Tower Wlckersham 2-5000
Roosevelt VAnderbilt 3-9200
St Moritz Wlckersham 2-5800
St. Regis PLaza 3-4500
Savoy Plaza VOIunteer 5-2600
Sherry Netherland VOIunteer 5-2800
Vanderbilt AShland 4-400C
Waldorf-Astoria ELdorado 5-3000
Warwick Circle 7-2700
101
IMPORTANT RADIO
TELEPHONE NUMBERS
in LOS ANGELES
RADIO STATIONS
KECA Richmond 6111
KEHE Exposition 1341
KFAC Fltzroy 1231
KFI Richmond 6111
KFOX MUtual 2510
KFSG Exposition 1 141
KFVD Fltzroy 6346
KFWB HEmpstead 5151
KGER MAdison 2551
KGFG PRospect 2434
KHJ VAndyke 7111
KIEV OMaha 3-4191
KMPC WOodbury 6-1166
KMTR Hillside 1161
KNX HOIIywood 2484
KRKD MAdison 2281
NETWORKS
Columbia Broadcasting System HOIIywood 2484
Between 10 P.M. and 8:30 A.M.. HOIIywood 7052
Don Lee Broadcasting System VAndyke 7111
Mutual Broadcasting System VAndyke 7111
National Broadcasting Co HOIIywood 3631
STATION REPRESENTATIVES
Walter Biddick Co Richmond 6184
John Blair & Co PRospect 3548
The Branham Co PRospect 3741
Bryant, Criffith & Brunson, Inc PRospect 4383
W. Austin Campbell Co Michigan 3875
Conquest Alliance Co Richmond 6184
Free & Peters, Inc Richmond 6184
Free, Johns & Field, Inc Richmond 6184
Hearst Radio, Inc Exposition 1345
C. P. MacCregor Fltzroy 4191
John H. Perry Associates
(R. J. Bidwell Co.) PRospect 4383
David H. Sandberg Co PRospect 1643
Transamerican Broadcasting &
Television Corp HEmpstead 5315
ADVERTISING AGENCIES
Alber R. H. Company PRospect 3331
F. Wallis Armstrong Co Hillside 0191
Associated Advertising Agency VAndyke 3956
Batten, Barton, Durstine & Osborn Hillside 8919
Beaumont & Hohman TRinity 8173
Benton & Bowles Inc Hillside 9151
Botsford, Constantine & Gardner PRospect 0206
Boyd Company Inc Exposition 1251
Brisacher, Emil & Staff PRospect 9368
Buchanan & Company Inc Michigan 2156
Campbell-Ewald Company PRospect 1275
The Caples Co PRospect 1542
Collier, Robert & Associates WHitney 3131
The Cramer-Krasselt Co PRospect 0760
Crawford Advertising Agency TUcker 3237
Creamer, Theodore B. Advertising
Agency Michigan 4147
Doremus & Co TRinity 8821
Erwin, Wasey & Company PRospect 5316
Fletcher & Ellis, Inc FEderal 91 1 1
Guenther-Bradford & Company TUcker 9241
Hanff-Metzger of Calif., Ltd Michigan 2156
Heintz Pickering & Company Michigan 6062
Hillman-Shane Advertising Agency Inc. VAndyke 5111
Houston Advertising Service Co OLympian 1901
James-Morton Inc PRospect 1154
Klingelsmith, Stuart L. & Co MUtual 8371
Lockwood-Shackelford Advertising Agency TRinity 9801
Logan & Stebbins TRinity 8821
Lord & Thomas Michigan 7651
McCann-Erickson Inc Michigan 4049
Meany, Philip J. Co. Advertising
Agency Michigan 3601
Miner, Dan B. Co., L. A Richmond 3101
Morgan, Raymond R. Co HEmpstead 4194
Olsen, A. J., Bob Advertising Agency. .. TUcker 9285
Paramount Ad Service Hillside 8552
Raymond, L. Co PRospect 351 1
Records Advertising Agency TUcker 7447
Ruthrauff & Ryan Inc Hillside 7593
Scheibner, Hugo Inc Michigan 6636
Scholts Advertising Service Michigan 2396
Smith, T. Tyler PRospect 8043
Steller-Millar Agency MUtual 4308
Stuart, Chas. R., Inc MUtual 2822
Sweeney & James JEfferson 4019
Thompson, J. Walter Co Michigan 5194
Weinberg, Milton Advertising Co TRinity 6878
West & Associates Inc OMaha 34832
Young & Rubicam Inc HOIIywood 2734
RECORDERS
Air-Check CLadstone 21 89
Associated Transcriptions of Hollywood. .ORegon 4736
102
Electro Vox CLadstone 21 89
RCA Mfg. Company Hillside 5171
Norman B. Neely Hillside 9135
Radiotone, Inc Hollywood 3518
Rec-Arr Studios PRospect 9232
Otto K. Oleson GLadstone 5194
Radio Recorders, Inc Hollywood 3917
Associated Cinema Studios HEmpstead 2131
Aerogram, Inc Hillside 721 1
C. P. MacGregor Fltzroy 4191
RECORD MANUFACTURERS
American Record Corp. of America CRanite 4134
Allied Phonograph & Record Mfg. Co.. HOIIywood 5107 RCA Mfg. Co Hillside 5171
PROGRAM PRODUCERS
Aerogram, Inc Hillside 7211
Allied Fhonograph & Record Mfg. Co.. HOIIywood 5107
Associate Cinema Studios HEmpstead 2131
American Radio Features YOrk 8161
Walter Biddick Co Richmond 6184
Earnshaw, Inc HEmpstead 5050
Fanchon & Marco HOIIywood 5341
Irving Fogel HOIIywood 5107
Gene Inge Hillside 3169
Mayfield Kaylor HOIIywood 5107
Raymond R. Morgan HEmpstead 4194
Radioaids, Inc HOIIywood 5107
C. P. MacGregor Fltzroy 4191
R. U. Mcintosh & Associates WHitney 7713
Standard Radio Hillside 7027
Mertens & Price PRospect 0101
Pan-American Radio Hillside 4027
Wood Radio Productions CRanite 7434
RADIO ARTISTS AGENCIES
Alden-Silber Agency Hillside 7216
Stanley Bergerman, Inc OXford 3196
Herman Bernie, Inc OXford 1005
John Colombo CRestview 1 -8139
Bill & Sabel Dunn OXford 3259
Fanchon & Marco, Inc HOIIywood 5341
M/D. Howe Booking, Inc WOodbury 6-2992
International Artists Hillside 2121
Harry Jolson CRestview 0121
Arthur Klein, Ltd OXford 8670
Thomas S. Lee Artists Bureau VAn Dyke 7111
William Morris Agency WOodbury 63121
Radio Central Casting PRospect 2626
Rock-O'Keefe, Inc CRestview 4101
Alfred C. Shauer CRestview 1 -5256
H. N. Swanson, Inc CRestview 1-5115
J. C. Bachman-Dick Polimer OXford 7061
Phil Berg-Bert Allenberg OXford 3131
Walter Batcheior CRestview 1-8181
Feldman-Blum Agency CRestview 1-8151
Harty-Kelton, Ltd OXford 9497
Leland Hayward & Co., Ltd CRestview 1-5151
Nat Goldstone OXford 1131
Lou Irwin, Inc OXford 1005
Keighley — Keate Agency WOodbury 6-3621
PUBLICATIONS
The Broadcaster CEntury 22210
Daily Variety HOIIywood 6141
Evening Herald-Express Richmond 4141
Evening News PRospect 6121
RADIO DAILY GRanire 6607
Hollywood Reporter HOIIywood 3957
Hollywood Citizen-News HOIIywood 1234
Los Angeles Times MAdison 2345
Los Angeles Examiner Richmond 1212
Los Angeles News Michigan 1196
Motion Picture Daily GRanite 2145
Motion Picture Herald CRanite 2145
The Post Record TUcker 1121
Printers' Ink Michigan 7701
Radio YOrk 7226
Radio Guide GLadstone 2196
Radio-Television Casting Directory PRospect 0482
Standard Advertising Register PRospect 3835
Standard Casting Directory GArfield 3881
Studio Casting Directory GLadstone 1200
Variety HOIIywood 6141
AIRPORTS
American Airlines Michigan 8822
Grand Central Air Terminal OMaha 34222
Los Angeles Municipal Airport THornwald 9267
Union Air Terminal HOIIywood 1606
United Air Lines TUcker 6248
SPORT ARENAS
American Legion
(Stadium-Hollywood) HOIIywood 2951
Los Angeles Coliseum Richmond 6391
Gilmore Stadium WHitney 1163
RAILWAY TERMINALS
Santa Fe MUtualOlll
Southern Pacific Michigan 6161
Union Pacific TRinity 921 1
HOTELS
Ambassador Hotel DRexel 701 1
Biltmore Hotel Michigan 101 1
Christie Hotel HOIIywood 2241
Clark Hotel Michigan 4121
Del Monte Hotel (L. A Offices) .... Exposition 9767
Ensenada Hotel Plays MUtual 5544
Garden of Allah Hotel HOIIywood 3581
Hollywood Hotel HEmpstead 4181
Hollywood Knickerbocker GLadstone 3171
Hollywood Plaza Hotel CLadstone 1131
Roosevelt Hotel HOIIywood 2442
The Town House Exposition 1234
103
Irving Reis
Under Writer-Director Contract
a iLAliAi >'
104
IMPORTANT RADIO
TELEPHONE NUMBERS
in CHICAGO
RADIO STATIONS
KSTP (Chicago office) SUPerior 8660
WAAF RANdolph 1717
WBBM WHItehall 6000
WCAU (Chicago office) STAte 0366
WCBD VAN Buren 6201
WCFL SUPerior 5300
WCRW DIVersey 4440
WEDC CRAwford 2436
WENR SUPerior 8300
WGES VAN Buren 6201
WGN SUPerior 0100
WHAM (Chicago office) STAte 0366
WHFC LAWndale 8228
WIND (Chicago office) STAte 5466
WJJD STAte 5466
WLS HAYmarket 7500
WLW (Chicago office) STAte 0366
WMAQ SUPerior 8300
WMBI DIVersey 1570
WSBC SEEley 2255
WWAE (Chicago office) PLAza 4300
NATIONAL NETWORKS
Columbia Broadcasting System WHItehall 6000
Mutual Broadcasting System SUPerior 0100
National Broadcasting Co SUPerior 8300
STATION REPRESENTATIVES
R. J. Barrett, Jr SUPerior 5110
John Blair & Co SUPerior 8660
The Branham Co CENtral 5726
Bryant, Criffith & Brunson, Inc AN Dover 1040
H. K. Conover Service Co CENtral 8664
Cox & Tanz FRAnklin 2095
Craig & Hollingbery, Inc STAte 2898
J. J. Devine & Associates CENtral 4270
Free, Johns & Field, Inc FRAnklin 6373
Free & Peters FRAnklin 6373
Gene Furgason & Company STAte 5241
Arthur H. Haag & Associates CENtral 7553
Hearst Radio, Inc CENtral 6124
E. Katz Special Advertising Agency CENtral 4238
Kelly-Smith Co FRAnklin 4687
Ray Linton STAte 9493
Joseph Hershey McCillvra SUPerior 3444
J. R. McKinney & Son SUPerior 9866
Mitchell & Ruddell, Inc CENtral 1 160
John H. Perry Associates HARrison 8085
Edward Petry & Co DELaware 8600
Hugh Rager RANdolph 7800
William G. Rambeau Co DELaware 3838
Paul H. Raymer Co SUPerior 4473
Graham A. Robertson ANDover 3042
Sears & Ayer SUPerior 8177
Small & Brewer, Inc STAte 8152
Transamerican Broadcasting & Tele- vision Corp STAte 0366
Van Cronkhite Associates, Inc STAte 6088
Weed & Co RANdolph 7730
L. I. Weishar WABash 1067
Howard H. Wilson Co CENtral 8744
ADVERTISING AGENCIES
Aubrey, Moore & Wallace Inc SUPerior 1600
Auspitz & Lee STAte 7782
N. W. Ayer & Son, Inc RANdolph 3456
Baggeley, Horton & Hoyt, Inc STAte 2154
Batten, Barton, Durstine & Osborn, Inc.. CENtral 7808 Beaumont & Hohman, Inc CENtral 7144
Blackett-Sample-Hummert, Inc DEArborn 0900
Buchanan & Co SUPerior 3047
Burnet-Kuhn Advertising Co SUPerior 3800
Leo Burnett Co CENtral 5959
Campbell-Ewald Co CENtral 1946
Caples Co SUPerior 6016
Russell C. Comer Advertising Co SUPerior 2541
Doremus & Co CENtral 9132
Erwin, Wasey & Co., Ltd RANdolph 4952
Fletcher & Ellis, Inc HARrison 8612
Ford, Browne & Mathews DELaware 3800
Albert Frank-Guenther Law, Inc DEArborn 8910
Charles Daniel Frey Co STAte 8161
J. Stirling Cetchell HARrison 2606
Henri, Hurst & McDonald, Inc SUPerior 3000
Frances Hooper Advertising Agency. .. .SUPerior 5480
H. W. Kastor Advertising Co., Inc CENtral 5331
Lord & Thomas SUPerior 4800
Maxon, Inc DELaware 3536
McCann-Erickson, Inc WEBster 3701
Hays, McFarland & Co RANdolph 9360
McJunkin Advertising Co STAte 5060
Louis Needham & Brorby, Inc STAte 5152
Neisser-Meyerho, Inc DELaware 7860
Reincke-Ellis-Younggreen & Finn, Inc.. WHItehall 7440
Roche, Williams & Cunnyngham HARrison 8490
Rogers & Smith DEArborn 0021
Ruthrauff & Ryan, Inc RANdolph 2625
Sehl Advertising Agency STAte 7344
J. Walter Thompson Co SUPerior 0303
Wade Advertising Agency STAte 7371
L. D. Wertheimer Advertising Co FRAnklin 8833
Young & Rubicam, Inc CENtral 3144
TRANSCRIPTION AND RECORDING COMPANIES
Columbia Transcription Service DELaware 8263
Decca Records, Inc DELaware 8800
Marsh Laboratories, Inc WEBster 7288
RCA Manufacturing Co DELaware 4774
Radio Transcription Co. of America .. DELaware 2325
Standard Radio, Inc STAte 3153
Walter C. Wicker SUPerior 7279
World Broadcasting System STAte 3828
PROGRAM PRODUCERS
Norman Alexandroff & Co WABash 6762
Conquest Alliance Co STAte 5096
J. Ralph Corbett, Inc DELaware 3265
Lillian Cordoni Radio Productions Co...CALumet 6979
Charles Hughes Productions, Inc Buckingham 4048
Donna Parker Productions WEBster 2873
NEWS SOURCES
Associated Press STAte 7700
International News Service ANDover 1234
Transradio Press Service STAte 8091
United Press RANdolph 3677
ORGANIZATIONS AND UNIONS
Actor's Equity WELIington 6377
American Federation of Actors STAte 7918
American Federation of Musicians STAte 0063
ASCAP RANdolph 1805
Institute of Radio Service Men SUPerior 1673
Radio & Television Institute LONgbeach 6100
University Broadcasting Council CENtral 2015
105
AIL PEAPCE
says
" Afraid You're Listening In I Hope I Hope I Hope!"
Carl (hoff- tempo) 1 1 oil and his Orchestra
KENNETH ROBERTS— Announcer
ARLENE HARRIS
'"The Human Chatterbox"
MONROE UPTON Writer
BRADFORD BROWNE
Producer — N. W. Ayer & Sons
richard j. McCaffrey
Musical Arranger
TIZZIE LISH
Cooking and Health Expert
ELMER BLURT
Door to Door Salesman
BETTY GARDE
Actress
HARRY SWAN Actor
AGNES MOOREHEAD Actress
IN
WATCH THE FUN GO BY'
SPONSORED BY THE FORD DEALERS OF AMERICA
CBS - Tuesday - 9 P. M. EST.
106
r
* RADIO * HISTORY MAKERS
;<
OF 1937 i>
V
Thumbnail summaries of person- alities whose activities provided major headlines in the past year.
107
Son
FRANK R. McNINCH
WILLIAM S. PALEY
On supposedly temporary loan from the Federal Power Commis- sion, Frank R. McNinch was ap- pointed FCC chairman to suc- ceed the late An- ning S. Prall and to iron out the affairs of the Com- mission, which has been a target for much brick- throwing. In the few months that he has been at the helm, the FCC has gone through considerable revising, construc- tively, reflecting the efficiency and quiet but quick action characteristic of Mc- Ninch.
JOHN ELMER
He was enjoy- ing a compara- tively serene life as owner of small - watter WCBM in Balti- more. Then John Elmer was elected president of the NAB, and imme- diately his troub- les began. Exi- gencies compelled him to call a spe- cial NAB meeting to take up a reorganization plan — and in- cidentally discuss the AFM situation. It was an unruly session, but Elmer handled the chair with commendable composure and much tolerance.
# LENOX R. LOHR •
A good deal of ^0fm*m*^m^ traveling was done
M "\ in 1937 by Major
Lohr, the NBC prexy. To the coast, where the web is building new studios, also to Europe and one particular trip to Washington where he dined with President and Mrs. Roosevelt, no less. New NBC build- ing activities, ordering an original radio opera and signing Dr. James R. Angell as educational counselor were just a few of the other items on his calendar during the year.
Something that CBS prexy Wil- liam S. Paley said about the busi- ness of broadcast- ing at the educa- tional parley in Chicago late in the year made such an impres- sion on Congress- men who read it that they had the talk inserted in the ' Congressi onal
Record. Diary of the live-wire CBS out- fit also reveals leadership in expansion and profits, new Hollywood studios started, television tower on Chrysler Bldg. and many other items.
• DAVID SARNOFF •
RCA's president, in addition to ex- ecuting his mul- tiple duties of keeping the RCA family coordi- nated, was kept pretty busy on television the past year, the chief de- velopment in this end being a new cathode ray dem- onstration on a screen 3x4 feet — but still no assurance television is very near.
that commercial
• ALFRED J. McCOSKER
Holding the dual post of pres- ident of Bamberg- er Broadcasting Co., owners of WOR, and chair- man of Mutual Broadcasting Sys- tem, Alfred J. McCosker can look back on 1937 with double pride. First be- cause Mutual oranched out in a
big way in putting itself on the map as a national network, and secondly because WOR didn't have such a bad year either. Incidentally, McCosker was given a de- gree of LL.D. by John Marshall College of Law last June in recognition of his service in radio.
109
//I
. //
BILLY SWANSON and "His Music
V
MANAGEMENT ROCKWELL-O'KEEFE, Inc.
Radio City, N. Y. — Chicago — Hollywood
PUBLICITY
ED DUKOFF
HOTEL EDISON NEW YORK CITY
110
EDDIE CANTOR •
Texaco Town's "mayor" had a very active 1937, making the usual quota of new tal- e n t discoveries, being elected president of the new American Federation of Ra- dio Artists, cele- brating his 25th anniversary in show business and being fittingly honored on the occasion with an "Eddie Cantor Week," switching his network broadcast from Sunday to Wednesday, making another feature film, getting his antique shop business going — and marry- ing off one of those five daughters who are almost as famous as the quints.
O. B. HANSON •
A titular addi- tion and a vital subtraction oc- curred in the life of O. B. Hanson the past year. To put it in plain English, the NBC chief engineer ad- ded the title of vice-president of the network in November, and if you don't mind the reverse chron- ology, in June, the doctors subtracted an appendix from him. If it's not an even break, maybe he's got some tonsils that can be removed.
&-■
• COMMISSIONER PAYNE
When it comes to figuring in the headlines, it takes a fast-stepper to keep ahead of FCC Commission- er George Henry Payne. His pro- vocative utter- ances gave the in- dustry and the public much good food for mental exercise. Though his activities) as a
crusader did get him disbarred from FCC's Segal-Smith hearing, he also won many friends with his advocacy of more wholesome programs for juveniles — and better radio shows in general.
• HAROLD V. HOUGH
Though he has plenty to do as general manager of WBAP, Fort Worth, and treas- urer of the NAB, Harold V. Hough, known to thou- sands of pioneer radio listeners as "The Hired Hand," finds time to give a word picture of WBAP's famous Negro Holiness broadcast each New Year's Night and of the Fort Worth Rodeo. His NAB resolution against "dollar pub- licity" also was roundly applauded.
ISAAC D. LEVY •
Ike Levy of the Philadelphia WCAU - CBS Levys, among whom also is his brother Dr. Leon Levy, is known around NAB gatherings as one of those so-called "stormy petrels." Nevertheless, when Ike "storms," NAB boys as well as others are always glad to listen because there's meat in his words. A defense of FCC members and a warning to NAB to stay with Ascap were among his 1937 pronouncements.
• JOHN BLAIR
Opening of new coast offices in 1 Los Angeles and j in Seattle, addi- 1 tion of a flock of S stations and for- j mation of a pro- duction service I unit to better j serve clients, I were among the 19 3 7 expansion I activities of John | Blair & Co., ex- ] plaining why the
head of the rep firm, John Blair him- self, was kept on the hop throughout the year. Blair's 1937 record marks him as a go-getter.
Ill
fr ft
TOMORROW'S STARS
HE life blood of the amusement business is the supply of fresh, new talent to supplant the fading stars of another day. This organization specializes in the training, development, and exploitation of young artists, from whose ranks will emerge the headliners of tomorrow.
We are proud to include the following names among our contracted artists:
BUDDY CLARK LORETTA LEE
BILL CHALLIS BARRY McKINLEY
GEORGE FISCHER NEW YORKERS CHORUS
BOB HARING JEAN O'NEILL
BOB HOPE (radio only) ALLEN PRESCOTT
NATHAN KROLL HARRY SALTER VICTOR SCHERTZINGER (radio only)
ft
JAMES L. SAPHIER
Radio Talent and Productions NEW YORK HOLLYWOOD
ft ft
112
• DONALD W. THORNBURG #
• WILLIAM S. HEDGES •
What with the spurt in Holly- wood originations and the actual launching of con- struction on the new CBS studio layout in the movie capital, Jm Donald W. Thorn-
Jm burg, vice-presi-
1k * dent in charge of
B ^ly«|^ West Coast opera-
tions for the net- work marks up 1937 as one of the busiest years of his career. He was so busy, in fact, that he hardly even had time to get in the head- lines.
Vacating a vice- presidency in the Crosley Radio or- ganization (WLW- WSAI) , Cincin- nati, William S. Hedges returned to the NBC fold in October to take over the direction of the network's station relations. Less than two months later, he was elected a
vice-president of company, thus adding another important entry in the log-book of an executive radio career that dates back to 1922.
• WM. A. SCHUDT JR. •
One of the most aggressive of the CBS stations — ace in the showman- ship field and no slouch in other departments, either— is WBT of Charlotte, with Bill Schudt as general manager and chief genera- tor of ideas for business, pro- grams and good- accomplishments re- Schudt management.
will, fleet
The station's the live-wire
• ALBERT S. FOSTER •
When WEW, St. Louis University station after 16 years as a non- commercial sta- J tion, decided to go in for paid business in the ! Fall of 1937, Al- bert S. Foster was brought from WWL, New Or- leans, to be g.m. Signing of some 400 customers in
the first 12 weeks attests to the wisdom of the move.
EDWARD KLAUBER •
The executive vice-president of CBS, along in May of the past year, was made a member of the company's board of directors, fol- lowing an in- crease in the au- thorized size of the directorate. Paul Kesten and Mefford Runyon also were made directors. Outside of that, Klauber per- formed his important duties without step- ping much into the limelight.
• DONALD FLAMM
Final selection] of a site for WMCA's new andf more expansive! studios was one of the important matters decided by Donald Flamm,| station owner, the past year. Al little expansion of the Inter -City' network, of which Flamm also is prexy, and the
launching of occasional program novelties also helped to keep him occupied.
113
▼
Music of Yesterday and Today Styled the BLUE BARRON way"
T
Management
CONSOLIDATED RADIO ARTISTS INC.
30 Rockefeller Plaza— New York Chicago — Cleveland — Hollywood — Dallas
NBC-Red and Blue Networks FOUR TIMES WEEKLY
CURRENTLY
GREEN ROOM — HOTEL EDISON
NEW YORK CITY
114
ELLIOTT ROOSEVELT
• GEORGE W. TRENDLE •
C 1 i m a xing a year of gradually increasing activi- ty and responsi- bility in the man- agement of radio stations, Elliott Roosevelt was made president and general man- ager of Hearst Radio. Previous to this develop- ment late in De- cember, Roose- velt had been handling the southwest and California Hearst stations. There was also some talk a while back of the possibility that he would become a network com- mentator. But he probably will be too busy for that now.
One of the hot controversies of 1937 in radio and movie circles was the protest against dispensers of harmful Holly- wood gossip via radio, and George W. Trendle, who is both a theater man and head of Michigan Radio Network, helped to bring this issue
to a head. Sale of "Lone Ranger" serial to the films (Monogram) and appointing Raymer as MRN rep also were among Trendle's 1937 deals.
LOUIS K. SIDNEY
LEWIS ALLEN WEISS •
There was a lot doing in the Don Lee Broadcasting System the past year, mainly the addition of an- other dozen or so Pacific Northwest stations, and these developments kept Lew Weiss, g.m. of the System, hopping around quite regularly. Busy though he was, he took time to promise that the Don Lee System would start television service on the coast in 1938.
All - around showman and managerial chief of WHN, Louis K. Sidney stepped into the producing end of radio last November when Bill Bacher left the big M-G-M weekly produc- tion for Maxwell House. It was more than a man- sized job, but
Sidney is no midget and the records show that he was quite equal to the task. The WLW Line hookup and the designation of WHN as NBC's third New York City outlet also figured among Sidney's more important 1937 activities.
JOHN F. ROYAL
FRANK BRAUCHER
One of radio's most efficient and best loved execu- tives is John F. Royal, vice-presi- dent in charge of programs at NBC. He doesn't appear much in print, but the benefits of his extensive show- manship play a vital part behind the scenes of the NBC show-sched- ules.
The popular magazine field lost a top rank sales executive in October of 1937. when Alfred JJ McCosker sold Frank Braucher on the idea of joining WOR ad vice-president in charge of sales Braucher f ormerl was vice-presiden and director at Crowell Publishing Co.
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IFEIAINIBC &MLD. JR« SCRIPTIST AND DIALOGUE DIRECTOR 1937-1938 "YOUR HOLLYWOOD PARADE" (Lucky Strike- Warner Bros.)* "HOLLYWOOD MARDI-GRAS" ( Packard)! *Lord b Thomas tYoung fir Rubicam |
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Direction — Wm. Morris Agency FRANK GILL SR. Personal Manager |
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BILL DEK COMEDY AND DRAM/ 1937-19 "HOLLYV MARDI-G Packard- (Young & Rl "MICKEY MOUS Walt Disn (Lord & Tr |
ALING \TIC MATERIAL 38 /OOD RAS" ibicam) E THEATRE" ey— omas) |
MARIE STODDARD'S LITTLE SCHOOL OF —SCREEN- RADIO— STAGE 8496 SUNSET BLVD. HOLLYWOOD, CAL ♦ |
116
JOHN S. YOUNG
MARK WOODS
One of radio's most erudite an- nouncers, selected as the "All-Amer- ican" in that line during 1928-32, and possessor of a gold trophy pre- sented to him in 1932 by President Hoover, John S. Young, was hon- ored again late in 1937 by being se- lected as Radio Director for the coming New York World's Fair. Internationally informed, a scholar and lecturer as well as advertising con- sultant and commentator, he is well fit to do a fine job.
In electing Mark Woods a vice- president last November, along with William S. Hedges and O. B. Hanson, NBC filled its quota of 11 men necessary to make up a foot- ball squad that could play the CBS vice - presi- dential team. Oc- cupying the post
of treasurer, Woods is one of the youngest NBC executives, though he's been with the firm since 1926.
H. LESLIE ATLASS •
Looking after the CBS interests in the Chicago territory is H. Leslie Atlass, vice- president of the network. The At- lass boys — the other being his brother, Ralph — have been cutting quite a figure in radio circles out Chicago way for a good many years. H. Leslie heads WBBM, while Ralph has WJJD, as well as WIND over at Gary.
• DON E. GILMAN
The past year had a moving day in it for Don E. Gilman, vice-pres- ident in charge of NBC west coast operations. Great- er concentration of NBC activity in Hollywood, and the new radio center being built there, made it I necessary for Gil- man to shift his
headquarters from San Francisco to the movie city. But he still maintains social and business ties in S. F. with frequent visits.
DON DAVIS
JOHN SHEPARD III
Celebration of the 15th anniver- sary of his sta- tion, W H B in Kansas City, was the big noise in the routine of Donald Dwight Davis the past year. The event was put over on a scale unprece- dented in so far as such celebra- tions are con- cerned, and Don Davis has press books and other souvenirs to prove it.
As president of two New England networks, the Yankee and the Colonial, with headquarters in Boston, John Shepard III has his hands full. But he likes ra- dio so well that he sold out his interest in Bos- ton's famous Shepard store in
order to devote all his time to the broad- casting business.
117
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118
ARTHUR PRYOR JR.
• LAWRENCE LOWMAN •
radio. It caused quite and some thinking.
At the NAB c o n v e n tion in Chicago last June, Arthur Pryor Jr., vice-president - in- charge- of -radio for Batten, Bar- ton, Durstine & Osborne, said some straight- from-the-shoulder things about the poor quality of manpower in the program end of a bit of talk . . .
CBS operations increased consid- erably in 1937, which meant ex- tra work for the vice - president in charge of opera- tions, who hap- pens to be Law- rence W. Low- man, as well as for Herbert V. Akerberg, vice- president in charge of station
relations, and their respective lieutenants and sergeants.
EDMUND (TINY) RUFFNER •
In the summer of 1937, Tiny Ruff- ner resigned from Benton & Bowles agency to become vice-president and radio director on the coast for Ruth- rauff & Ryan. His radio voice has sold millions of dollars of mer- ; chandise for spon- 8 sors — and that's only the begin- ning.
ROY C. WITMER
■HI i Jr
Remember all those headlines of the past year tell- ing about new highs in billings and other remarks to that effect? Well, in the case of NBC, Roy C. Witmer had some- thing to do with the increases. He's the vice-president in charge of sales.
NILES TRAMMELL
NBC's central division.
Chicago's im- portance as a ra- dio program pro- ducing center, to say nothing of time sales, did not suffer to any extent despite the Hollywood up- swing in 1937. In fact, Chicago set new records for script shows. And Niles Trammell is v.p. in charge of
• W. B. LEWIS
If you noted some improve- ment in CBS 1937 shows, you can't i go far wrong by sending your bou-p quets via W. B. Lewis, vice-presi- dent in charge of programs. Aside from those duties, Lewis will be re- membered on the I 1937 calendar for a very intelligent
talk he delivered on radio and the movies at a luncheon meeting of the Ass'n of Motion Picture Advertisers.
119
RADIO GUIDE
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120
• DONALD WITHYCOMB •
T. C. STREIBERT
What with open- ing WFIL's own offices in New York and Chicago — with very profit- able results, by the way — and the building of new studios, General Manager Donald Withycomb of the Philly station did- n't have exactly a dull year. On completion of the
studios, he also started a more elaborate
schedule of local productions.
In recording the activities and the expansion of the Mutual Broadcast- 1 ing System in the past year, one man who mustn't be overlooked is Theodore C. Strei- bert. He's execu- tive v.p. of the organization, and he had plenty to say and do about the network's on- ward and upward moves during 1937.
• JOSEPH V. CONNOLLY •
As part of the changes that took place in the Hearst Radio or- ganization the past year, Joseph V. Connolly changed his title from that of president to chairman of the board. But under one title or an- other, a busy and important exec is still a. b. and i. e.
The voluminous INS affairs also keep
Connolly pretty busy.
EDWARD W. CRAIG
A prominent part in drafting the NAB reorgan- ization proposal and the commit- tee was played by Edward W. Craig, head of W S M. He also was actively en- gaged in working out IRNA devel- opments as a member of the IRNA special ad- visory committee.
• HERBERT R. EBENSTEIN •
Launching some- thing new in the way of merchan- dising radio pro- grams, Herbert R. Ebenstein created quite a bit of in- terest the past year in his Atlas Radio outfit, which set out to produce ET shows and dis- tribute them un- der the same sys- tem used by film companies, i.e., key city exchanges. Be- sides setting up the nationwide distribut- ing organization, Atlas completed 28 shows in 1937.
• FRANK E. MASON
Being appointed personal assistant to Lenox R. Lohr, president of NBC, was the principal occurrence in the official life of Frank E. Mason during 1937. Co- incident with the move, Mason re- linquished his du- ties in the station relations end to Bill Hedges, but retained his vice-presidency.
121
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MYRON P. KIRK
J. HAROLD RYAN
Genial and equally astute Myron P. Kirk, former vice-presi- dent and director of radio for Ruth- rauff & Ryan, Inc., caused a hubbub in radio circles when he resigned that position to become vice-presi- dent in charge of radio for Famous Artists, Holly- wood. There Kirk has assumed duties in both pictures and radio that helped make Ruthrauff & Ryan one of the top ranking firms in the agency field. Kirk's record is based on such celebrated programs as those of Major Bowes, Al Jolson, Edward G. Robinson, Joe Penner and others. His salesmanship and talent handling showed many a sponsor how to sell the product.
This is the cur- rent president of the Ohio Associa- tion of Broadcast- ers. He was elected last November to succeed the re- tiring John F. Patt of WGAR, Cleve- land. Ryan also has other respon- sibilities. He's president and g.m. of Fort Industry Co., owners and operators of WSPD, Toledo; president of West Virginia Broadcasting Corp., operat- ing WWVA, Wheeling, and treasurer of Monongahela Valley Broadcasting Co., operating WMMN, Fairmont, W. Va.
CLAY MORGAN
GEORGE BOLLING
From the Detroit office of John Blair & Co., Vice-Presi- dent George Boi- ling moved east and up last sum- mer to head the New York office on resignation of Murray Grabhorn. Management of the Detroit office thereupon fell to his brother, R. H. Boiling.
Shortly after Clay T. Morgan took up the post g of director of pro- ■ motion at NBC jf early in 1 9 3 7, jj things began to H literally fly in the m promotion divi- j j sion. White space H copy and direct 1 mail promotion hit the all-time high in the spring and early sum- mer. By the way, if you see any similarity in the accompanying picture and Warner Oland's, don't tell Morgan. He's heard it before.
MARK ETHRIDGE •
In two of the past year's highly important radio developments — the AFM situation and the NAB re- organization — Mark Ethridge played a promi- nent and helpful role. Interested in the issues because he's general man- ager of Louisville Courier- Journal, owners of WHAS, Ethridge gave valuable aid in the musician negotiations as well as in the NAB revamping.
• JOSEPH J. WEED
The head of Weed & Co., sta- tion rep firm, is a specialist in Can- adian situations, and during the past year was in- strumental in ar- ranging mergers of groups of Do- minion outlets un- der exclusive rep- resentation as an ; aid toward doing ' away with hit or
miss representation under the nonexclu- sive sales methods.
123
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IRVING REIS
EVAN ROBERTS
In the activity I of furthering bet- ter drama on the air, Irving Reis and his Columbia Workshop produc- tions the past year were well in the lead. Unfortu- nately for radio, I the movies finally enticed play- wright-producer- director Reis to Hollywood — which ought to be another lesson to radio to take better care of its talent.
Appointed b y Washington as a $1 a year man to carry out his own plan to organize a WPA Federal Theater Radio Division, Evan Roberts made this project one of the most pro- lific producers of shows in radio, with particular emphasis on
shows of artistic as well as entertainment merit. His cultural -educational qualifica- tions resulted in his being made con- sultant for 20th Century Fund, radio forum created by